LinkedIn Profiles
Manage and view LinkedIn profile data from various sources.
| PROFILE WITH LOCATION | DATA MINING, CLEANING & AUTHENTICATING | CURRENT ROLE | ACTION |
|---|---|---|---|
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Mark Subaih
Founder & CEO @ MC Linked | International Marketing Expert , Sydney, New South Wales
|
[email protected]
(100)
(personal)
+61467002673
(100)
(mobile)
+61245050460
(100)
(work phone)
[email protected]
(100)
(personal)
+962 7 7791 2075
(100)
(mobile)
[email protected]
(100)
(work)
[email protected]
(70)
(work)
|
Founder & CEO
Sydney, New South Wales, Australia
MC Linked
|
|
|
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
AI, Strategy, Marketing, and Sales | Speaker | Associate Director PMI | Podcaster | Founder | Ex-University Course Coordinator and Lecturer in Project Management, Marketing, Accounting and Management | Ex-AMI Director , Sydney, New South Wales
|
[email protected]
(100)
(personal)
[email protected]
(100)
(personal)
+15407290413
(100)
(mobile)
[email protected]
(100)
(work)
+1 212-832-0128
(100)
+1 423-272-4634
(100)
(mobile)
[email protected]
(70)
(work)
|
Associate Director
PMI Sydney Australia
|
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Jochen Setzer
Global Digital Marketing Consultant @ J Setzer Pty Ltd trading as Online Marketing Guy , Sydney, New South Wales
|
+61404877088
(100)
(mobile)
[email protected]
(100)
(personal)
[email protected]
(100)
(work)
[email protected]
(100)
(work)
|
Digital Marketing Specialist
Sydney, New South Wales, Australia
GLiNTECH - a Valiantys company
|
|
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Stephanie Campanella
Trade & Construction Marketing 🏎 🔥 , Sydney, New South Wales
|
[email protected]
(100)
(personal)
[email protected]
(100)
(work)
[email protected]
(100)
(work)
02 90420593
(100)
(work phone)
+61 403 499 872
(100)
(mobile)
+61 415 180 885
(100)
(mobile)
|
Board Member
North Sydney, New South Wales, Australia
Summit Digital
|
|
|
Mychal Whittle
Digital Marketing Expert , Sydney, New South Wales
|
[email protected]
(100)
(personal)
0406903281
(100)
(mobile)
[email protected]
(70)
(work)
[email protected]
(70)
(work)
|
Agency Business Partner
Sydney, New South Wales, Australia
Initiative
|
|
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Leigh Diprose
Owner at Content & Messaging Management. , Sydney, New South Wales
|
[email protected]
(100)
(personal)
+61 3 9725 3816
(100)
(work phone)
+61 419 770 018
(100)
(mobile)
+61408957090
(100)
(mobile)
[email protected]
(100)
(work)
[email protected]
(70)
(work)
|
Owner
Gear Advice
|
|
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James Pizzie
Digital Marketing Specialist & Founder of Streamline Digital Media , Sydney, New South Wales
|
0488479153
(100)
(mobile)
+61488479153
(100)
(mobile)
|
Digital Marketing Specialist & Founder of Streamline Digital Media | |
|
Rhys Merriman
Entrepreneur , Sydney, New South Wales
|
+1 771-541-6410
(100)
+61 439 304 539
(100)
(mobile)
|
Entrepreneur | |
|
Dain Walker
Brand Strategist | Author | CEO rivyl.com | Academic Outlaw 🔥 Worked with renowned brands such as Culture Kings | Hire me for branding services | Hire me for Speaking Engagements | Subscribe to my YouTube , Sydney, New South Wales
|
[email protected]
(100)
(work)
[email protected]
(100)
(personal)
0438333038
(100)
(mobile)
+61410810957
(100)
(mobile)
[email protected]
(100)
(personal)
|
Chief Executive Officer
Sydney, New South Wales, Australia
Rivyl
|
|
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Daniele Tanner
Co-CEO and Founder of Social Media College 🚀 Helping business owners and marketers succeed using the power of social media , Sydney, New South Wales
|
[email protected]
(100)
(work)
[email protected]
(100)
(personal)
+61 405 280 009
(100)
(mobile)
[email protected]
(100)
(personal)
+1 618-771-3997
(100)
(mobile)
+61 1300 887 426
(100)
+61290954225
(100)
(work phone)
[email protected]
(100)
(work)
+61 2 8001 6287
(100)
(work phone)
|
Co-CEO and Founder
Sydney, Australia
Social Media College
|
|
|
🤖 Jason Ross
Co-founder @ Time Under Tension (Generative AI) , Sydney, New South Wales
|
[email protected]
(100)
(personal)
[email protected]
(100)
(personal)
+61 2 9339 1001
(100)
+61 423 255 840
(100)
(mobile)
+61 488 012 336
(100)
(mobile)
|
Co-founder @ Time Under Tension
Time Under Tension
|
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Dennis Roberts
CEO CoachPRO | Author “The Rise of the Feminine” | Executive Coach , Sydney, New South Wales
|
+61 2 9130 1797
(100)
+61 406 886 487
(100)
(mobile)
+61 433 142 885
(100)
(mobile)
[email protected]
(100)
(work)
[email protected]
(100)
(work)
|
Chief Executive Officer
CoachPRO The Coaching Professionals
|
|
|
Rob Marston
Live Commerce Specialist , Sydney, New South Wales
|
[email protected]
(100)
(work)
+17272310101
(100)
(work phone)
[email protected]
(100)
(work)
+19317246500
(100)
(work phone)
+61 404 666 702
(100)
(mobile)
[email protected]
(100)
(personal)
[email protected]
(100)
(personal)
|
Founder
AussieBeauty.Live
|
|
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Zeneviieve Ng
Executive Assistant to CEO , Sydney, New South Wales
|
Executive Assistant to CEO
New York, United States
Superorder
|
||
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Nick Bell 🔔
Shark on Shark Tank l Built multiple 8 figure companies l AFR Young Rich List l Host of Get Harder 🎙️ , Sydney, New South Wales
|
[email protected]
(100)
(personal)
[email protected]
(100)
(work)
+61 1300 282 278
(100)
(work phone)
[email protected]
(100)
(work)
+61 1300 663 995
(100)
(work phone)
+61 3 8613 8403
(100)
+61 3 9999 3140
(100)
+61 420 244 738
(100)
(mobile)
+61 488 666 999
(100)
(mobile)
|
Founder
First Page
|
|
|
Vijay Solanki 🧘♂️🤖📖
AI, Entrepreneurship & Strategy Leadership.
Love NFP, digital health & startups.
Ex-Unilever, Philips, Shazam, lastminute.com & media +400 startups. Former CEO, CMO & CIO. , Sydney, New South Wales
|
[email protected]
(100)
(personal)
[email protected]
(100)
(personal)
+44 1793 453413
(100)
+44 20 7261 5653
(100)
+44 7717 151904
(100)
(mobile)
+61 2 8905 0995
(100)
(work phone)
+61 409 089 620
(100)
(mobile)
|
Writing a book on The Founder Mindset
The B’Old INtern
|
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Jeremy Crooks
eCommerce | Marketplaces | Dropship | Strategy | Technology , Sydney, New South Wales
|
+61 4 27 985 334
(100)
[email protected]
(100)
(personal)
[email protected]
(100)
(personal)
+19097902536
(100)
(work phone)
+19097972094
(100)
(work phone)
+61 2 8925 0101
(100)
+61 415 156 753
(100)
(mobile)
+61415156733
(100)
(mobile)
|
Head of Marketplace & Dropship
Harvey Norman
|
|
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Jessica Cook
Helping creatives + trades + professionals go from word of mouth to content that attracts, engages and converts | Management, Content Plans, Strategy | Helped 150 + businesses Australia wide , Sydney, New South Wales
|
0459184032
(100)
(mobile)
[email protected]
(100)
(personal)
|
Founder and Director
Kareela, New South Wales, Australia
Socially Squared
|
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Daniel Cheung
I transform businesses into brands people search for , Sydney, New South Wales
|
[email protected]
(100)
(personal)
0424774988
(100)
(mobile)
+61424774988
(100)
(mobile)
[email protected]
(70)
(work)
[email protected]
(70)
(work)
|
Brand Development Specialist
Daniel K Cheung
|
|
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Thanita vongxay
Bachelor of Business Student | Aspiring Business Owner | Passionate About Marketing & Entrepreneurship , Sydney, New South Wales
|
Marketing consultant (Student project)
Sydney, New South Wales, Australia
Torrens University Australia
|
||
|
Rick Slater
Founder byronbay.com ~ 27+ Years Best Practice Digital Marketing , Sydney, New South Wales
|
+1 408-268-6417
(100)
+14089979361
(100)
(work phone)
+61 2 6685 5050
(100)
+61 400 112 181
(100)
(mobile)
[email protected]
(100)
(work)
+61 1300 652 795
(100)
(work phone)
[email protected]
(100)
(personal)
|
Founder
Byron Bay, New South Wales, Australia
byronbay.com PTY LTD
|
|
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Blake Ng
Co-Founder at Kong , Sydney, New South Wales
|
[email protected]
(100)
(personal)
(504) 944-9100
(100)
(work phone)
[email protected]
(100)
(work)
[email protected]
(100)
(work)
|
Co-Founder
Kong Booking Software
|
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Marion Wienclawski
Digital Marketing Specialist | Continuous Learner | Positive Thinker | Coffee Lover , Sydney, New South Wales
|
[email protected]
(100)
(personal)
+61 0433 874 267
(100)
(mobile)
[email protected]
(100)
(work)
[email protected]
(100)
(work)
|
Digital Marketing Manager
Sydney, New South Wales, Australia
Amicus
|
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Heather McGee
Services. Videography · Video Editing · Content Strategy · Content Marketing · Digital Marketing · Social Media Marketing. Show more. Show less. Request ... , Sydney, New South Wales
|
[email protected]
(100)
(personal)
|
Freelance Marketing Assistant / Creator Specialist
London Area, United Kingdom
Freelance
|
|
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Veralice Barrera
Business Marketing Graduate | Hospitality & Customer Experience | Expertise in Social Media Marketing & Brand Development , Sydney, New South Wales
|
Business Marketing Graduate | Hospitality & Customer Experience | Expertise in Social Media Marketing & Brand Development | ||
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Lidwin H.
Creative Entrepreneur , Sydney, New South Wales
|
Creative Entrepreneur | ||
|
Muhammad Umair
🔸 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 |🔹 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 |𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 🎯 #Business#sales#strategy#Marketing#branding#hiring#content , Sydney, New South Wales
|
[email protected]
(70)
(work)
[email protected]
(70)
(work)
|
Digital Marketing Executive
Punjab, Pakistan
Upwork
|
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Gonzalo Costa
I am a proactive and motivated person with diverse interests 🌟, seeking a balance between work, study, and life ⚖️. Committed to growing both professionally and personally. , Sydney, New South Wales
|
Sales Assistant
Berlin, Germany
Bershka
|
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Mark Khademi
Marketing Director | Ex-Koala | Ex-amaysim/Optus | Marketing Academy Alumni 2020 , Sydney, New South Wales
|
[email protected]
(100)
(personal)
[email protected]
(100)
(personal)
[email protected]
(100)
(work)
[email protected]
(100)
(work)
+61419141599
(100)
(mobile)
|
General Manager Marketing
Finder
|
|
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Nancy Georges
Podcast where we unravel and navigate the often overwhelming world of politics w clarity, curiosity. , Sydney, New South Wales
|
+61 2 8003 5585
(100)
+61 2 9559 8870
(100)
+61 419 268 023
(100)
(mobile)
[email protected]
(100)
(personal)
[email protected]
(70)
(work)
[email protected]
(70)
(work)
|
Making Sense of Politics Podcast
Making Sense of Politics
|
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Sarah Cutts
Digital Marketing Strategist 💕 Connection-Obsessed Business Owner 🍷 Founder of The Social Haus , Sydney, New South Wales
|
[email protected]
(100)
(work)
0412227452
(100)
(mobile)
|
Founding Director
Greater Newcastle Area
The Social Haus.
|
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Garry Hamilton-Smith
Founder & CEO | Ecommerce Solutions Australia | Consultancy | Leadership | Digital Transformation | Digital Marketing , Sydney, New South Wales
|
Founder & CEO | Ecommerce Solutions Australia | Consultancy | Leadership | Digital Transformation | Digital Marketing | ||
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Justin Bryce
🏠 👨🔧 Helping Small Businesses Get Customers Predictably Every Month! , Sydney, New South Wales
|
[email protected]
(100)
(personal)
0414914894
(100)
(mobile)
(855) 693-6277
(100)
(work phone)
+61 2 8253 0368
(100)
+61 2 9522 4669
(100)
+61414914894
(100)
(mobile)
[email protected]
(100)
(work)
[email protected]
(70)
(work)
|
Business Owner
Casuarina, NSW Australia
Action Digital Marketing
|
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Darren Moffatt
Entrepreneur in senior's home equity release | Digital marketing expert, over 55's market , Sydney, New South Wales
|
0401423075
(100)
(mobile)
+61 1300 410 081
(100)
(work phone)
+61 1300 663 997
(100)
[email protected]
(100)
(work)
+61 400 104 445
(100)
(mobile)
[email protected]
(70)
(work)
+61 2 9212 0418
(100)
|
Managing Director
Sydney, Australia
Seniors First
|
|
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Michael Noone
Co-Founder of Q Agency.
Curious minds, for ferocious growth.
We run an end-to-end creative and digital marketing agency. Delivering exceptional results for our clients. , Sydney, New South Wales
|
[email protected]
(100)
(personal)
[email protected]
(100)
(work)
|
Director
Penrith, New South Wales, Australia
Q Agency
|
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Dylan Modino
Data-Driven SEO Solutions for Measurable Impact 🔎 , Sydney, New South Wales
|
Co-Founder & Head of SEO
Sydney, New South Wales, Australia
Uppercut Digital
|
||
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Richard Bennett
From Digital Growth to Regeneration | APAC Strategy, AI Governance & Nature-Based Recovery , Sydney, New South Wales
|
[email protected]
(100)
(personal)
+61415569881
(100)
(mobile)
[email protected]
(100)
(personal)
+61 2 9338 6010
(100)
(work phone)
[email protected]
(100)
(work)
|
Digital Growth & AI Lead
WhistleOut
|
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Tim Shumack
Co-Founder & Director @ Acquisition Studio | Increasing Sales Volume for Businesses Through Exceptional Performance Marketing & Retail Media 🚀 , Sydney, New South Wales
|
Co-Founder & Director
Sydney, New South Wales, Australia
Acquisition Studio
|
||
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Andre S.
Head of Digital | Marketing and Performance | Digital Strategy and Digital Transformation | Marketing Automation | Product Management | Martech Deployment | Digital Experience , Sydney, New South Wales
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0423394249
(100)
(mobile)
[email protected]
(100)
(personal)
[email protected]
(100)
(personal)
+61423394249
(100)
(mobile)
|
Digital Experience Manager
Sydney, New South Wales, Australia
Genesis Motors Australia
|
|
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James Lawrence 🚀
Co-Founder of Rocket Agency | Host of the Smarter Marketer Podcast | 2019 & 2020 B&T Australian Marketer of the Year Finalist | Google Premier Partner | OpenAI Services Partner , Sydney, New South Wales
|
[email protected]
(100)
(work)
+61 2 8310 2300
(100)
(work phone)
[email protected]
(100)
(personal)
+1 310-373-0853
(100)
(home phone)
+1 310-375-5444
(100)
(work phone)
+18083755445
(100)
(mobile)
+61 2 9664 4438
(100)
+61 410 186 044
(100)
(mobile)
[email protected]
(100)
(personal)
+1 808-744-1733
(100)
[email protected]
(70)
(work)
|
Co-Founder
Surry Hills, New South Wales
Rocket Agency ®
|
|
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Andrew Hou
Tired of agencies full of fluff? So am I.
Director @ AdVisible | 🏆 15+ yrs strong | 👥 40+ digital marketers |
Relentlessly delivering integrated strategies with transparent & measurable outcomes 🚀 , Sydney, New South Wales
|
[email protected]
(100)
(work)
[email protected]
(100)
(personal)
+61 1300 812 447
(100)
(work phone)
[email protected]
(100)
(work)
[email protected]
(100)
(personal)
+61432430758
(100)
(mobile)
|
Director and Co-founder
Sydney, Australia
AdVisible
|
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Caleb Mcglew
Director at Concise Digital , Sydney, New South Wales
|
[email protected]
(100)
(work)
[email protected]
(100)
(work)
+61 450 409 144
(100)
(mobile)
[email protected]
(100)
(personal)
|
Director
Obliq
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Al Forbes
Founder & Passionate 🚀 Brand Growth Specialist @ Notification.
For Business:
Regain control of your digital marketing.
For Agencies:
Expand your offerings with private label solutions masked under your brand name. , Sydney, New South Wales
|
+1 716-595-3014
(100)
(work phone)
+1 252-771-2228
(100)
+1 716-595-3508
(100)
(home phone)
+61 2 8006 2890
(100)
+61 424 623 319
(100)
(mobile)
+61 430 078 970
(100)
(mobile)
[email protected]
(100)
(work)
[email protected]
(100)
(personal)
|
Founder
Notification
|
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Jessica Xu
Digital Marketing & People Leadership | Social Media, Performance Marketing, SEO GEO AEO | ex IPG , Sydney, New South Wales
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[email protected]
(100)
(personal)
[email protected]
(100)
(personal)
+61 2 9980 8737
(100)
+61 433 649 830
(100)
(mobile)
|
General Manager
Sydney, New South Wales, Australia
One Egg Digital
|
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Kim Dawson
Co-Owner of Byron Digital (Digital Marketing) , Sydney, New South Wales
|
[email protected]
(100)
(work)
0406940693
(100)
(mobile)
[email protected]
(100)
(personal)
[email protected]
(100)
(work)
+61406940693
(100)
(mobile)
|
Digital Marketing - Business Owner
Australia
Byron Digital
|
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Scott Donald
◉ Strategies for Growth through Software, App Dev, Web Development & Digital Marketing. , Sydney, New South Wales
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[email protected]
(100)
(work)
[email protected]
(100)
(work)
[email protected]
(100)
(personal)
+61 2 8006 5120
(100)
+61 405 672 447
(100)
(mobile)
|
Managing Director
Crows Nest
Creativ Digital
|
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Craig Wilson
Founder, Sticky Digital & Rapid Growth Marketing. I do smart Digital Marketing for SMEs & Law Firms.
SEO | Google Ads | Strategy | Law Firm Growth Specialist , Sydney, New South Wales
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[email protected]
(100)
(personal)
[email protected]
(100)
(work)
+61 2 4942 1467
(100)
+61 2 4969 5022
(100)
(work phone)
+61 410 529 234
(100)
(mobile)
+61 477 718 128
(100)
(mobile)
+61 8 9306 1065
(100)
(work phone)
[email protected]
(100)
(work)
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Founder
Newcastle, New South Wales, Australia
Rapid Growth Marketing AU/NZ
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Nathan Reiche
CEO @ Content Chemistry. I build go-to-market (GTM) engines on HubSpot and Clay. CEO & Founder @ Content Chemistry. Award-winning B2B marketing agency, HubSpot Platinum Solutions Partner & Google Partner 🚀 , Sydney, New South Wales
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[email protected]
(100)
(work)
+61 1300 986 762
(100)
[email protected]
(100)
(work)
+61 402 743 122
(100)
(mobile)
+61 1300 851 290
(100)
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CEO & Founder
Sydney, New South Wales, Australia
Content Chemistry
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James Norquay
Founder of Prosperity Media - Specialist SEO, GEO & Digital PR Agency (Winner Best Large SEO Agency in APAC 2025) , Sydney, New South Wales
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[email protected]
(100)
(work)
0403838929
(100)
(mobile)
[email protected]
(100)
(personal)
+61 1300 886 452
(100)
+61 2 9266 1755
(100)
+61 403 838 929
(100)
(mobile)
[email protected]
(70)
(work)
|
Founder - Specialist SEO & Digital PR Agency
Sydney
Prosperity Media
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Lee Ussher
Brand Builder | Digital & Social Media Marketing Specialist | Trainer | Speaker | Media Commentator , Sydney, New South Wales
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+61 2 9057 9057
(100)
(work phone)
[email protected]
(100)
(work)
[email protected]
(100)
(personal)
[email protected]
(70)
(work)
+61403899315
(100)
(mobile)
|
President
North Sydney Business Chamber
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Alex Serrano
Founder @ Caalano Digital | Investor | Growing & Scaling Businesses Via Data-Driven Paid Advertising Strategies. , Sydney, New South Wales
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[email protected]
(100)
(work)
[email protected]
(100)
(work)
|
Founder & Head of Growth
Sydney, New South Wales, Australia
Caalano Digital
|
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Matthew Forzan
Helping brands grow through SEO, AI & digital strategy | Director @ Yoghurt Digital , Sydney, New South Wales
|
+611300229901
(100)
(work phone)
[email protected]
(100)
(work)
+61 403 618 602
(100)
(mobile)
[email protected]
(100)
(personal)
[email protected]
(70)
(personal)
|
Founder, Managing Director
Sydney, Australia
Yoghurt Digital
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Billy Polson
Managing Director at Australian Internet Advertising
Calling BullSh!7 on the liars in this industry that charge honest, hardworking small business owners and do nothing for it!
workshop.aiad.com.au , Sydney, New South Wales
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[email protected]
(100)
(work)
[email protected]
(100)
(work)
+61 1300 304 640
(100)
(work phone)
+61 2 9418 0106
(100)
+61481273348
(100)
(mobile)
|
Founder/Director
Australia
Australian Internet Advertising
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Peter N.
Founder & Managing Director at Covert , Sydney, New South Wales
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[email protected]
(100)
(work)
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Managing Director
Sydney, New South Wales, Australia
Covert.
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Hadrien Brassens
Helping businesses & NFPs get the most out of their digital marketing | Director @ Reef Digital Agency , Sydney, New South Wales
|
+61 (0)4 5052 1587
(100)
(mobile)
[email protected]
(100)
(personal)
[email protected]
(100)
(work)
[email protected]
(100)
(personal)
+61450521587
(100)
(mobile)
[email protected]
(100)
(work)
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Co-founder & Director
Reef Digital Agency
|
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📊 Louie Ramos
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Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
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Ken Shan - Digital Marketing Specialist
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Digital Marketing Specialist · Experience: HENJAY · Location: Sydney · 60 connections on LinkedIn ... Founder. HENJAY. Oct 2020 - Present 5 years 3 months. | ||
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Tom Flower - Founder of life of sol.
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Founder of life of sol. · Founder | Creative ... - Performed digital marketing responsibilities for one of the leading B2B SaaS providers in Sydney. |
Mark Subaih
Founder & CEO @ MC Linked | International Marketing ExpertLinkedIn Profile
Email
Name
Mark Subaih
Title
Mark Subaih - Founder & CEO @ MC Linked
Headline
Founder & CEO @ MC Linked | International Marketing Expert
Location
Sydney, New South Wales
Summary
Mark Subaih, the founder of MC Linked, with 25+ years experience in business and marketing in Middle East and Australia, he decided to start his journey to follow his dream of exporting Australian premium quality products to the people he belongs to.
Mark's expertise spans the FMCG industry in the MENA Region, where he has operated in various countries such as Jordan, Egypt, Saudi Arabia, Qatar, Kuwait, and the United Arab Emirates. Collaborating with numerous Australian brands and major distributors in the MENA region, he has achieved remarkable success stories within a remarkably short timeframe, fostering a sense of pride in his accomplishments.
Mark's expertise spans the FMCG industry in the MENA Region, where he has operated in various countries such as Jordan, Egypt, Saudi Arabia, Qatar, Kuwait, and the United Arab Emirates. Collaborating with numerous Australian brands and major distributors in the MENA region, he has achieved remarkable success stories within a remarkably short timeframe, fostering a sense of pride in his accomplishments.
Snippet
Founder & CEO @ MC Linked | International Marketing Expert · Mark Subaih ... Introduced digital marketing as a main part of the marketing plans ...
Current Experiences
Founder & CEO
MC Linked
Sydney, New South Wales, Australia
Started: Apr 2020 - Present
Welcome to MC Linked your number one source for Australian made products. We are dedicated to giving you the very best of Australian goods, with a focus on quality products and customer service.
Founded in 2020 by Mark Subaih who has an extensive experience in the Australian, Middle East and the North African markets.
Founded in 2020 by Mark Subaih who has an extensive experience in the Australian, Middle East and the North African markets.
Industry: Food & Beverages
Company Size: 1-10 (5 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (personal)
[email protected]
(100) (work)
[email protected]
(70) (work)
Social Media
LinkedIn:
https://www.linkedin.com/in/marksubaih
(100)
LinkedIn:
https://www.linkedin.com/in/radi-subaih-28b74031
(100)
LinkedIn Posts - Mark Subaih
50 post(s) found
Dec 09, 2025 12:47 AM
regular
FINALLY… MC Linked has landed back in Sydney, Australia!
And sorry The Rock (yes, you, Dwayne Johnson) — but today I felt the electricity. Not from the gym… from sending out a mountain of orders before Christmas! ⚡📦
Look, I know I’m roughly the size of The Rock’s left bicep… maybe even just the forearm on a good day. But it’s not about my size.. it’s about the size of MC Linked, and let me tell you… this business is growing faster than Dwayne flexing in a Fast & Furious scene.
And The Rock meaaaaaans… EVERY. SINGLE. DAY. we’re getting bigger, better, louder, and more fired up to push #Aussie brands to the world! 🇦🇺🌍
Huge shoutout to the MC Linked team and our amazing customers, we might be working long hours, but we’re having fun doing it.
Just one last question…
Can you feel the electricity like I do? ⚡😎
#australia #mclinked #australianmade #saudiarabia #saudi #uae #qatar #jordan #kuwait #fmcg #export
And sorry The Rock (yes, you, Dwayne Johnson) — but today I felt the electricity. Not from the gym… from sending out a mountain of orders before Christmas! ⚡📦
Look, I know I’m roughly the size of The Rock’s left bicep… maybe even just the forearm on a good day. But it’s not about my size.. it’s about the size of MC Linked, and let me tell you… this business is growing faster than Dwayne flexing in a Fast & Furious scene.
And The Rock meaaaaaans… EVERY. SINGLE. DAY. we’re getting bigger, better, louder, and more fired up to push #Aussie brands to the world! 🇦🇺🌍
Huge shoutout to the MC Linked team and our amazing customers, we might be working long hours, but we’re having fun doing it.
Just one last question…
Can you feel the electricity like I do? ⚡😎
#australia #mclinked #australianmade #saudiarabia #saudi #uae #qatar #jordan #kuwait #fmcg #export
3 comments
Author:
Mark Subaih
Dec 04, 2025 10:01 AM
regular
Sometimes you need to work hard. Sometimes you need to work smart.
And sometimes… you need to chase your supplier around the building like you’re in an episode of CSI: FMCG Edition.
Today I went searching for Lepa, who disappeared so fast you’d think she heard I was coming with paperwork. I spent a dramatic 35 seconds looking for her — which, in boss time, feels like a full fiscal quarter.
Where did I find her?
In the chilled room.
At –5 degrees.
Just casually standing there like a penguin discussing brand strategy.
We filmed a video together while slowly turning into frozen vegetables. My eyebrows froze. My brain froze. Even my jokes froze. But the content? Fire.
And let me tell you — Lepa’s passion is so strong it could probably raise the room temperature to at least –1. This brand is going BIG in Australia and internationally… assuming we both defrost.
#mclinked #australia #fmcg #australianmade #saudiarabia #uae #kuwait #qatar #jordan #bahrian #iraq
And sometimes… you need to chase your supplier around the building like you’re in an episode of CSI: FMCG Edition.
Today I went searching for Lepa, who disappeared so fast you’d think she heard I was coming with paperwork. I spent a dramatic 35 seconds looking for her — which, in boss time, feels like a full fiscal quarter.
Where did I find her?
In the chilled room.
At –5 degrees.
Just casually standing there like a penguin discussing brand strategy.
We filmed a video together while slowly turning into frozen vegetables. My eyebrows froze. My brain froze. Even my jokes froze. But the content? Fire.
And let me tell you — Lepa’s passion is so strong it could probably raise the room temperature to at least –1. This brand is going BIG in Australia and internationally… assuming we both defrost.
#mclinked #australia #fmcg #australianmade #saudiarabia #uae #kuwait #qatar #jordan #bahrian #iraq
0 comments
Author:
Mark Subaih
Nov 29, 2025 12:58 AM
regular
Samoa, get ready… MC Linked has landed! 🌴🌊
We’re thrilled to announce our first-ever order to the stunning Pacific Island of Samoa — another stamp on our mission to take incredible Australian-made brands to every place we possibly can!
A big milestone, a beautiful destination, and plenty more islands (and countries!) to come.
Let’s keep spreading Aussie greatness around the world! 🇦🇺✨
Dean Feng
#australia #australianmade #mclinked #export #consolidation #fmcg #saudi #saudiarabia #Kuwait #uae #Qatar #Jordan #iraq
We’re thrilled to announce our first-ever order to the stunning Pacific Island of Samoa — another stamp on our mission to take incredible Australian-made brands to every place we possibly can!
A big milestone, a beautiful destination, and plenty more islands (and countries!) to come.
Let’s keep spreading Aussie greatness around the world! 🇦🇺✨
Dean Feng
#australia #australianmade #mclinked #export #consolidation #fmcg #saudi #saudiarabia #Kuwait #uae #Qatar #Jordan #iraq
5 comments
Author:
Mark Subaih
Nov 25, 2025 06:50 AM
regular
🎄 1 month to Christmas and we’re in full turbo mode! Orders are zooming out to our partners around the world 🌏, and our team is powering through day and night 💥. Same sharp professionalism, same top-tier service — just with a whole lot of hustle and heart! Let’s keep the momentum and make this year one for the books! 🚀🔥
#australia #australianmade #mclinked #fmcg #export #saudiarabia #uae #qatar #kuwait #jordan #iraq #bahrain Dean Feng
#australia #australianmade #mclinked #fmcg #export #saudiarabia #uae #qatar #kuwait #jordan #iraq #bahrain Dean Feng
0 comments
Author:
Mark Subaih
Nov 18, 2025 12:43 AM
regular
Five containers heading out before Christmas — what a milestone!
Closing the first six months of this financial year with double last year’s total is a massive achievement. It’s a privilege to showcase incredible Australian brands to the world, and the journey just keeps getting more exciting.
Let’s keep the momentum going and make this the best year in MC Linked’s history!
Dean Feng Team PLUS
#mclinked #Australia #saudiarabia #uae #Qatar #Kuwait #Jordan #iraq #fmcg #export #australianmade
Closing the first six months of this financial year with double last year’s total is a massive achievement. It’s a privilege to showcase incredible Australian brands to the world, and the journey just keeps getting more exciting.
Let’s keep the momentum going and make this the best year in MC Linked’s history!
Dean Feng Team PLUS
#mclinked #Australia #saudiarabia #uae #Qatar #Kuwait #Jordan #iraq #fmcg #export #australianmade
6 comments
Author:
Mark Subaih
Oct 30, 2025 01:51 PM
regular
What a night!
The MC Linked team was proud to be a finalist in two categories at this year’s Export Awards. Even though we didn’t take home the trophy, being among the finalists for the fourth consecutive year is a huge achievement we truly value.
A big thank you to Dean Feng and Chantelle Strano for their amazing work and dedication — and a very special thanks to my backbone and constant supporter, my lovely wife Nour Alatari.
Onward and upward — every year brings us closer and stronger. 💪
Export Council of Australia Team PLUS
#exportaward #Export #nsw #Sydney #fmcg #saudi #uae #Kuwait #jordan
The MC Linked team was proud to be a finalist in two categories at this year’s Export Awards. Even though we didn’t take home the trophy, being among the finalists for the fourth consecutive year is a huge achievement we truly value.
A big thank you to Dean Feng and Chantelle Strano for their amazing work and dedication — and a very special thanks to my backbone and constant supporter, my lovely wife Nour Alatari.
Onward and upward — every year brings us closer and stronger. 💪
Export Council of Australia Team PLUS
#exportaward #Export #nsw #Sydney #fmcg #saudi #uae #Kuwait #jordan
7 comments
Author:
Mark Subaih
Oct 27, 2025 08:51 AM
regular
Today I want to share something a little personal.
I recently had a great time in Jordan during a photo session with my cousin Diaa — a truly talented photographer. I’m sharing these photos not just to show how handsome I am (haha), but as a reminder to myself of the journey behind every wrinkle and every strand of white hair; each one carrying a story worth telling.
Life hasn’t been easy, but every morning we wake up and keep fighting, doing our best to stay standing and keep moving forward despite the challenges.
What made this session special is that Dia never asked me to pose or look in any direction; he just started a real conversation, asking deep, personal questions. Before I knew it, he had taken over 200 shots. Looking at those photos now, I see not just an image, but a reflection of everything I’ve lived through.
So here I am, around 44, saying to life: bring it on.
As long as there’s breath in me, I’m ready for whatever comes next.
I recently had a great time in Jordan during a photo session with my cousin Diaa — a truly talented photographer. I’m sharing these photos not just to show how handsome I am (haha), but as a reminder to myself of the journey behind every wrinkle and every strand of white hair; each one carrying a story worth telling.
Life hasn’t been easy, but every morning we wake up and keep fighting, doing our best to stay standing and keep moving forward despite the challenges.
What made this session special is that Dia never asked me to pose or look in any direction; he just started a real conversation, asking deep, personal questions. Before I knew it, he had taken over 200 shots. Looking at those photos now, I see not just an image, but a reflection of everything I’ve lived through.
So here I am, around 44, saying to life: bring it on.
As long as there’s breath in me, I’m ready for whatever comes next.
10 comments
Author:
Mark Subaih
Oct 20, 2025 09:23 PM
regular
After an intense but rewarding trip across four countries, I’m proud to say mission accomplished. Meeting our partners in person reaffirmed the strength of MC Linked international relationships and our shared vision for continuous growth.
I truly appreciate the warm hospitality and collaboration shown by each partner we visited. And my deepest thanks to our exceptional team Dean Feng and Chantelle Strano for their dedication and leadership while I was away — you keep the wheels turning and the business thriving.
#mclinked #australia #export #jordan #saudiarabia #kuwait #uae #dubai #fmcg #australianmade
I truly appreciate the warm hospitality and collaboration shown by each partner we visited. And my deepest thanks to our exceptional team Dean Feng and Chantelle Strano for their dedication and leadership while I was away — you keep the wheels turning and the business thriving.
#mclinked #australia #export #jordan #saudiarabia #kuwait #uae #dubai #fmcg #australianmade
9 comments
Author:
Mark Subaih
Sep 30, 2025 09:28 AM
repost
🏆 The Agribusiness, Food & Beverages award is for outstanding international success in the field of agricultural products, services or technology including farm production, manufactured foods and beverages, forestry, fisheries.
🎉 Congratulations to our Agribusiness, Food & Beverages Award finalists for the NSW Export Awards 2025:
Antap International Pty Ltd
Ciel Ocean
Mandala Trading
MC Linked
SunRice Group
Join us in celebrating all our 2025 NSW export finalists at our Gala Awards Ceremony on 30 October at Sydney Event Centre
-------------------------------------------------
🔽 Tickets are on sale now 🔽
🎟️ Please order your ticket here:https://lnkd.in/gBRSxA3f
🔗 For more information, please visit: https://lnkd.in/gzRqRFJh or contact [email protected]
#ECA #Aussieexport #NSWexportawards2025 #ceremony #NSWgorvernment #international #trade
🎉 Congratulations to our Agribusiness, Food & Beverages Award finalists for the NSW Export Awards 2025:
Antap International Pty Ltd
Ciel Ocean
Mandala Trading
MC Linked
SunRice Group
Join us in celebrating all our 2025 NSW export finalists at our Gala Awards Ceremony on 30 October at Sydney Event Centre
-------------------------------------------------
🔽 Tickets are on sale now 🔽
🎟️ Please order your ticket here:https://lnkd.in/gBRSxA3f
🔗 For more information, please visit: https://lnkd.in/gzRqRFJh or contact [email protected]
#ECA #Aussieexport #NSWexportawards2025 #ceremony #NSWgorvernment #international #trade
5 comments
Author:
Export Council of Australia
Sep 15, 2025 07:33 AM
regular
For the fourth year in a row, MC Linked is proud to be named a finalist in the NSW Export Awards; and this year, we’ve raised the bar even higher by being shortlisted in two categories: Agribusiness, Food & Beverages and Western Sydney Exporter.
2025 has been a landmark year for us on so many levels, and this double recognition is a powerful reflection of MC Linked’s growing impact and outstanding contributions to both the New South Wales and Australian export industry.
I couldn’t be prouder; not just of this achievement, but of the incredible team behind it. A special shoutout to Dean Feng and Chantelle Strano for their dedication, and to my wife Nour Alatari, whose support from day one has made this journey possible.
Here’s to turning this momentum into a win—and to continuing to break records together! 🚀🏆
Export Council of Australia #export #uae #saudi #kuwait #australianmade #fmcg #australia #jordan #iraq #qatar
2025 has been a landmark year for us on so many levels, and this double recognition is a powerful reflection of MC Linked’s growing impact and outstanding contributions to both the New South Wales and Australian export industry.
I couldn’t be prouder; not just of this achievement, but of the incredible team behind it. A special shoutout to Dean Feng and Chantelle Strano for their dedication, and to my wife Nour Alatari, whose support from day one has made this journey possible.
Here’s to turning this momentum into a win—and to continuing to break records together! 🚀🏆
Export Council of Australia #export #uae #saudi #kuwait #australianmade #fmcg #australia #jordan #iraq #qatar
11 comments
Author:
Mark Subaih
Sep 11, 2025 12:09 PM
regular
Sugar Sugar.. 🍬
Our warehouse is buzzing with energy as we prepare a vibrant confectionery shipment for our customer in Saudi Arabia. From receiving stock to labeling, palletizing, and export readiness, every detail is handled with care to ensure a smooth journey ahead.
A big thank you to our dedicated teams at Team PLUS and MC Linked for making this possible. Collaboration, precision, and commitment, that’s what drives us forward.
#mclinked #australia #saudiarabia #saudi #jordan #iraq #kuwait #oman #uae #export #australianmade #fmcg
Our warehouse is buzzing with energy as we prepare a vibrant confectionery shipment for our customer in Saudi Arabia. From receiving stock to labeling, palletizing, and export readiness, every detail is handled with care to ensure a smooth journey ahead.
A big thank you to our dedicated teams at Team PLUS and MC Linked for making this possible. Collaboration, precision, and commitment, that’s what drives us forward.
#mclinked #australia #saudiarabia #saudi #jordan #iraq #kuwait #oman #uae #export #australianmade #fmcg
0 comments
Author:
Mark Subaih
Sep 09, 2025 12:30 AM
regular
💬 Customer: “We need photos of the products that can be uploaded online.”
🤝 Me: “We’ll make it happen for you.”
👥 Team: “We can’t find high-res photos as requested.”
💡 Me: “Then let’s take them ourselves. We’re not just a service provider — we’re solution-driven. Let’s make it happen.”
🚀 Team: “On it!”
At MC Linked, this is how we work — challenges become opportunities, and solutions are always within reach. Our priority is simple: keep our customers happy and deliver what they need.
If you’re an overseas customer looking for the best in Australian exports and end-to-end consolidation services, you’ve just landed in the right place. 🌏✨
📞 Let’s make it happen.
#australia #mclinked #australianmade #export #consolidation #fmcg #saudiarabia #kuwait #uae #qatar #jordan #iraq
🤝 Me: “We’ll make it happen for you.”
👥 Team: “We can’t find high-res photos as requested.”
💡 Me: “Then let’s take them ourselves. We’re not just a service provider — we’re solution-driven. Let’s make it happen.”
🚀 Team: “On it!”
At MC Linked, this is how we work — challenges become opportunities, and solutions are always within reach. Our priority is simple: keep our customers happy and deliver what they need.
If you’re an overseas customer looking for the best in Australian exports and end-to-end consolidation services, you’ve just landed in the right place. 🌏✨
📞 Let’s make it happen.
#australia #mclinked #australianmade #export #consolidation #fmcg #saudiarabia #kuwait #uae #qatar #jordan #iraq
0 comments
Author:
Mark Subaih
Sep 03, 2025 10:01 AM
regular
Let's Dance!
What a week MC Linked! We finished a full 40-foot container in just five days, from receiving and labeling to consolidation and getting it ready to go.
A huge shoutout to the amazing MC Linked team for their incredible hard work. Let's keep moving… and dancing the Jordanian way!
Chantelle Strano Dean Feng
#mclinked #australia #australianmade #export #dance #fmcg #saudiarabia #jordan #uae #kuwait
What a week MC Linked! We finished a full 40-foot container in just five days, from receiving and labeling to consolidation and getting it ready to go.
A huge shoutout to the amazing MC Linked team for their incredible hard work. Let's keep moving… and dancing the Jordanian way!
Chantelle Strano Dean Feng
#mclinked #australia #australianmade #export #dance #fmcg #saudiarabia #jordan #uae #kuwait
9 comments
Author:
Mark Subaih
Sep 01, 2025 08:52 AM
regular
Exciting times ahead! 🌏
We’ve got a full container in progress, packed with some of Australia’s leading organic and healthy brands on their way to our valued customers overseas.
Our mission is simple to showcase more of Australia’s amazing brands to the world. Let’s keep spreading health, quality, and sustainability across global markets! 🚢✨
#mclinked #australia #australianmade #export #fmcg #saudiarbaia #uae #kuwait #qatar #jordan #iraq
We’ve got a full container in progress, packed with some of Australia’s leading organic and healthy brands on their way to our valued customers overseas.
Our mission is simple to showcase more of Australia’s amazing brands to the world. Let’s keep spreading health, quality, and sustainability across global markets! 🚢✨
#mclinked #australia #australianmade #export #fmcg #saudiarbaia #uae #kuwait #qatar #jordan #iraq
2 comments
Author:
Mark Subaih
Aug 11, 2025 12:21 PM
regular
It’s always a great feeling seeing more Australian brands reach overseas markets! 🌏
At MC Linked; we’ve lifted our game even further; consolidating and labelling stock efficiently, ready to ship. Watching a container close and head off across the world is a weekly reminder of why we do what we do.
If you’re an international customer, we’d love to help you with the unbeatable trio: price, service, and communication.
📦 Let’s get Australian products to your shelves — contact us today!
#mclinked #australia #australianmade #saudiarabia #qatar #uae #kuwait #jordan #iraq #fmcg #export
At MC Linked; we’ve lifted our game even further; consolidating and labelling stock efficiently, ready to ship. Watching a container close and head off across the world is a weekly reminder of why we do what we do.
If you’re an international customer, we’d love to help you with the unbeatable trio: price, service, and communication.
📦 Let’s get Australian products to your shelves — contact us today!
#mclinked #australia #australianmade #saudiarabia #qatar #uae #kuwait #jordan #iraq #fmcg #export
2 comments
Author:
Mark Subaih
Aug 05, 2025 04:05 AM
repost
Momentum isn’t just a number. It’s the quality of the people driving it forward.
Today, Aussies in the Gulf officially crosses 400 members, and I couldn’t be prouder of the community we’re building together. A community is only as strong as its members, and ours is built on a foundation of exceptional talent.
The faces in this image are just a glimpse of the calibre within AIG. These are the leaders we’ve had the honour of featuring so far:
From government commissioners and trade directors shaping international policy (Gönül Serbest, Lamia Damerje MDY), to tech CEOs securing giga-projects (Alex Rixon-Booth), ecosystem catalysts driving venture capital (Abdullah Alonaideel), and entrepreneurs connecting Melbourne’s café culture with Saudi’s mountains (Abdulaziz Aldkhilallah, PhD) and strengthening Australia’s export ecosystem (Mark Subaih).
Their collective expertise across diplomacy, technology, trade, and innovation is the engine of this platform.
Thank you to every single member for bringing your ambition, experience, and collaborative spirit. You are the reason AIG is becoming the premier platform for connection between Australia and the Gulf.
Here’s to the first 400, and to the journey ahead.
If you’re a leader building bridges between these two dynamic regions, you belong here.
👉 https://lnkd.in/g5ntTpqm
Today, Aussies in the Gulf officially crosses 400 members, and I couldn’t be prouder of the community we’re building together. A community is only as strong as its members, and ours is built on a foundation of exceptional talent.
The faces in this image are just a glimpse of the calibre within AIG. These are the leaders we’ve had the honour of featuring so far:
From government commissioners and trade directors shaping international policy (Gönül Serbest, Lamia Damerje MDY), to tech CEOs securing giga-projects (Alex Rixon-Booth), ecosystem catalysts driving venture capital (Abdullah Alonaideel), and entrepreneurs connecting Melbourne’s café culture with Saudi’s mountains (Abdulaziz Aldkhilallah, PhD) and strengthening Australia’s export ecosystem (Mark Subaih).
Their collective expertise across diplomacy, technology, trade, and innovation is the engine of this platform.
Thank you to every single member for bringing your ambition, experience, and collaborative spirit. You are the reason AIG is becoming the premier platform for connection between Australia and the Gulf.
Here’s to the first 400, and to the journey ahead.
If you’re a leader building bridges between these two dynamic regions, you belong here.
👉 https://lnkd.in/g5ntTpqm
6 comments
Author:
Aiman Hamdouna
Jul 28, 2025 10:04 AM
regular
We’ve just kicked off the biggest first month of a financial year in our history and we’re already breaking records! 🚀
Massive volumes of orders are heading out to our overseas customers, proudly representing our incredible Australian brand partners. This milestone is a true testament to what happens when passion meets purpose.
Huge thanks to our powerhouse team at MC Linked, our partners across Australia and internationally, you've all made the impossible, possible 🙌
We're more driven than ever to put Australian-made products on shelves across the globe with fair pricing, seamless service, and clear communication leading the way.
Let’s keep going. Let’s keep growing.
Get in touch today — the world is waiting!
#MCLinked #AustralianMade #ExportSuccess #GlobalTrade #Teamwork #SupplyChain #RecordBreaker #LetsGo #export #fmcg #saudiarabia #uae #kuwait #qatar #bahrain #singapore #malaysia Team PLUS Dean FengChantelle Strano
Massive volumes of orders are heading out to our overseas customers, proudly representing our incredible Australian brand partners. This milestone is a true testament to what happens when passion meets purpose.
Huge thanks to our powerhouse team at MC Linked, our partners across Australia and internationally, you've all made the impossible, possible 🙌
We're more driven than ever to put Australian-made products on shelves across the globe with fair pricing, seamless service, and clear communication leading the way.
Let’s keep going. Let’s keep growing.
Get in touch today — the world is waiting!
#MCLinked #AustralianMade #ExportSuccess #GlobalTrade #Teamwork #SupplyChain #RecordBreaker #LetsGo #export #fmcg #saudiarabia #uae #kuwait #qatar #bahrain #singapore #malaysia Team PLUS Dean FengChantelle Strano
11 comments
Author:
Mark Subaih
Jul 14, 2025 08:15 AM
regular
🌟 What a fantastic day! 🌟
Today, I had the absolute pleasure of sitting down with Brian Nasr from Healthy Food Crew to answer some burning questions about export and consolidation coming from passionate Australian brand owners and manufacturers.
I was proud to represent MC Linked Sydney’s first export and end-to-end consolidation facility, handling both ambient and frozen warehousing.
So many valuable insights were shared; you definitely won’t want to miss the full interview. Stay tuned!
#mclinked #australia #export #fmcg #australianmade #saudiarabia #uae #kuwait #jordan #qatar #iraq #lebanon
Today, I had the absolute pleasure of sitting down with Brian Nasr from Healthy Food Crew to answer some burning questions about export and consolidation coming from passionate Australian brand owners and manufacturers.
I was proud to represent MC Linked Sydney’s first export and end-to-end consolidation facility, handling both ambient and frozen warehousing.
So many valuable insights were shared; you definitely won’t want to miss the full interview. Stay tuned!
#mclinked #australia #export #fmcg #australianmade #saudiarabia #uae #kuwait #jordan #qatar #iraq #lebanon
4 comments
Author:
Mark Subaih
Jul 01, 2025 09:24 AM
regular
Big orders demand a big team — and ours rose to the challenge! We’ve just conquered one of the most complex orders in our history, proving once again that MC Linked is a powerhouse in consolidation and exporting.
Massive thanks to our incredible MC Linked crew and our unstoppable Team PLUS partners in MENA. Together, we’re putting more Aussie brands on shelves around the world — and we’re just getting started!
#mclinked #australia #fmcg #export #uae #saudiarabia #qatar #jordan #kuwait #jordan #iraq
Massive thanks to our incredible MC Linked crew and our unstoppable Team PLUS partners in MENA. Together, we’re putting more Aussie brands on shelves around the world — and we’re just getting started!
#mclinked #australia #fmcg #export #uae #saudiarabia #qatar #jordan #kuwait #jordan #iraq
8 comments
Author:
Mark Subaih
Jun 17, 2025 02:58 PM
regular
We’ve gone big in the UAE! 🇦🇺🍬🇦🇪
Proud to share that MC Linked has just rolled out a huge range of our exclusive Aussie-made confectionery in one of the biggest retailers in the region.
We love putting Australian brands on global shelves—and making sure customers get the sweet stuff they’re after.
Keen to join the ride?
Give us a call or check out our website. Let’s make it happen!
#mclinked #Australia #uae #unitedarabemirates #saudiarabia #Kuwait #Jordan #iraq #fmcg #australianmade #export
Proud to share that MC Linked has just rolled out a huge range of our exclusive Aussie-made confectionery in one of the biggest retailers in the region.
We love putting Australian brands on global shelves—and making sure customers get the sweet stuff they’re after.
Keen to join the ride?
Give us a call or check out our website. Let’s make it happen!
#mclinked #Australia #uae #unitedarabemirates #saudiarabia #Kuwait #Jordan #iraq #fmcg #australianmade #export
2 comments
Author:
Mark Subaih
Jun 02, 2025 06:58 AM
repost
What is consolidation?
We get asked this question a lot! So, we made a quick video to explain what we do at MC Linked.
If you’re in Australia, have a brand and want to start exporting, or if you have a customer overseas but don’t know where to begin, we’re here to help.
Exporting can be complex—but it doesn’t have to be. Reach out to us anytime, and let’s get your products moving globally! 🌏📦
#Export #Consolidation #AustralianBrands #GlobalTrade #MCLinked
We get asked this question a lot! So, we made a quick video to explain what we do at MC Linked.
If you’re in Australia, have a brand and want to start exporting, or if you have a customer overseas but don’t know where to begin, we’re here to help.
Exporting can be complex—but it doesn’t have to be. Reach out to us anytime, and let’s get your products moving globally! 🌏📦
#Export #Consolidation #AustralianBrands #GlobalTrade #MCLinked
0 comments
Author:
MC Linked
May 30, 2025 02:34 AM
regular
13 years ago, when I first met my wife, I tried to impress her by saying, “I was the Karate Champion of Jordan in 1998.” She smiled and replied, “That’s great, I was second in the world.”
I paused. Blinked. Then quickly changed the subject.
But that moment told me everything I needed to know: she was a force. A quiet powerhouse who doesn’t talk much about her achievements, she just gets things done.
Over the years, I’ve watched her chase dreams fearlessly, lead with determination, and consistently show what hard work and discipline can accomplish. She stepped away from karate two decades ago, moved with me to Australia, built a life, raised two energetic boys, managed a household, and took on a full-time job, all without skipping a beat.
Then a few months ago, she asked me, “Do you think I can compete again? Maybe win the Sydney Karate Championship?”
Without hesitation, I said YES. Not out of politeness or support, but because I knew she could.
And guess what?
After 20 years away from competition, she trained, showed up, and won 1st place. She beat seven skilled, well-prepared competitors, many of whom had been training for years. And she did it with the same grace, strength, and humility that made me fall in love with her in the first place.
The joy in her eyes, the pride in our kids’ faces, and the overwhelming gratitude I feel to have her as my partner; are things I’ll never forget.
To my amazing wife Nour Alatari: you continue to prove that nothing is impossible. Thank you for being the heart of our family and the inspiration behind everything I do. I’m so proud to be on your team.
#ProudMoment #NothingIsImpossible #HardWorkPaysOff #NeverGiveUp #KarateChampion #ComebackStory #InspiringWomen
I paused. Blinked. Then quickly changed the subject.
But that moment told me everything I needed to know: she was a force. A quiet powerhouse who doesn’t talk much about her achievements, she just gets things done.
Over the years, I’ve watched her chase dreams fearlessly, lead with determination, and consistently show what hard work and discipline can accomplish. She stepped away from karate two decades ago, moved with me to Australia, built a life, raised two energetic boys, managed a household, and took on a full-time job, all without skipping a beat.
Then a few months ago, she asked me, “Do you think I can compete again? Maybe win the Sydney Karate Championship?”
Without hesitation, I said YES. Not out of politeness or support, but because I knew she could.
And guess what?
After 20 years away from competition, she trained, showed up, and won 1st place. She beat seven skilled, well-prepared competitors, many of whom had been training for years. And she did it with the same grace, strength, and humility that made me fall in love with her in the first place.
The joy in her eyes, the pride in our kids’ faces, and the overwhelming gratitude I feel to have her as my partner; are things I’ll never forget.
To my amazing wife Nour Alatari: you continue to prove that nothing is impossible. Thank you for being the heart of our family and the inspiration behind everything I do. I’m so proud to be on your team.
#ProudMoment #NothingIsImpossible #HardWorkPaysOff #NeverGiveUp #KarateChampion #ComebackStory #InspiringWomen
26 comments
Author:
Mark Subaih
May 26, 2025 09:36 AM
regular
We had a fantastic day at the Naturally Good Expo in Sydney with the MC Linked team! It was a great opportunity to connect with our existing suppliers and explore exciting new brands with global potential.
Let’s work together to bring more amazing Aussie products to shelves around the world! 🇦🇺🌏
#NaturallyGoodExpo #MCLinked #ExportOpportunities #AussieBrands #GlobalGrowth
Let’s work together to bring more amazing Aussie products to shelves around the world! 🇦🇺🌏
#NaturallyGoodExpo #MCLinked #ExportOpportunities #AussieBrands #GlobalGrowth
0 comments
Author:
Mark Subaih
May 20, 2025 11:15 AM
regular
Just returned from another productive visit to the MENA region, where I had the chance to reconnect with long-term partners and explore exciting opportunities with new ones.
At MC Linked and Team PLUS, we take pride in the strong relationships we’ve built over the years, partnerships founded on trust, honesty, and transparency. These values have always been at the heart of how we do business.
Even in a competitive and not always fair, we stay true to our principles and that’s what continues to set us apart. Thanks to this approach, we’ve successfully helped top Australian brands grow and thrive in international markets.
Looking forward to what the future holds!
#australia #mclinked #australianmade #fmcg #export #saudiarabia #uae #kuwait #jordan #qatar
At MC Linked and Team PLUS, we take pride in the strong relationships we’ve built over the years, partnerships founded on trust, honesty, and transparency. These values have always been at the heart of how we do business.
Even in a competitive and not always fair, we stay true to our principles and that’s what continues to set us apart. Thanks to this approach, we’ve successfully helped top Australian brands grow and thrive in international markets.
Looking forward to what the future holds!
#australia #mclinked #australianmade #fmcg #export #saudiarabia #uae #kuwait #jordan #qatar
4 comments
Author:
Mark Subaih
Apr 11, 2025 07:50 AM
regular
A lot of Aussie suppliers have customers overseas but aren’t quite sure how to get the product there smoothly, from consolidation and labelling to ink-jetting, clearance docs, and shipping.
That’s where we come in.
At MC Linked, we take care of the whole process so you don’t have to stress.
Got an international customer and need help getting your stock to them without the hassle? We’ve got you.
We handle all types of FMCG products — food (frozen, chilled, ambient) and non-food too.
If you need a hand, give us a shout. We’ll make it simple and easy. Our strength is in consolidation, we do it fast, professionally, and with perfection.
Chantelle Strano Dean Feng Team PLUS #australia #australianmade #export #fmcg #saudiarabia #kuwait #qatar #uae #jordan #iraq
That’s where we come in.
At MC Linked, we take care of the whole process so you don’t have to stress.
Got an international customer and need help getting your stock to them without the hassle? We’ve got you.
We handle all types of FMCG products — food (frozen, chilled, ambient) and non-food too.
If you need a hand, give us a shout. We’ll make it simple and easy. Our strength is in consolidation, we do it fast, professionally, and with perfection.
Chantelle Strano Dean Feng Team PLUS #australia #australianmade #export #fmcg #saudiarabia #kuwait #qatar #uae #jordan #iraq
0 comments
Author:
Mark Subaih
Apr 08, 2025 07:14 AM
regular
Popcorn showers incoming! 🌽✨
MC Linked Thrilled to share that we've just shipped our first container of Cobs popcorn! 🚢
It’s incredibly exciting to expand our range and take this bold, Aussie snack to new markets.
Proud to be part of the journey bringing Australian snacks to the world—one delicious bite at a time! 🇦🇺🌍
Thanks Chantelle Strano for sharing the skills!
#australia #mclinked #goteamplus #australianmade #fmcg #export #saudiarabia #uae #qatar #kuwait #jordan #iraq
MC Linked Thrilled to share that we've just shipped our first container of Cobs popcorn! 🚢
It’s incredibly exciting to expand our range and take this bold, Aussie snack to new markets.
Proud to be part of the journey bringing Australian snacks to the world—one delicious bite at a time! 🇦🇺🌍
Thanks Chantelle Strano for sharing the skills!
#australia #mclinked #goteamplus #australianmade #fmcg #export #saudiarabia #uae #qatar #kuwait #jordan #iraq
2 comments
Author:
Mark Subaih
Apr 07, 2025 02:16 PM
regular
27 years ago, I won the karate championship twice back in Jordan.
19 years ago, Nour Alatari (my amazing wife) did her last karate class.
Then life happened—careers, kids, the usual busy stuff.
But today, we stepped back into the dojo together for our first karate class in years. Why?
To do something fun together
To show our kids that it’s never too late to move, try, grow
And to remind ourselves that the passion is still there—it never really left
This one’s for the 40+ gang:
It’s not over. You’ve still got it.
Get up, get moving, and go do that thing you've been putting off.
You’ll surprise yourself.
#NeverTooLate
#KeepMoving
#PassionNeverDies
#MidlifeMotivation
#YouStillGotIt
19 years ago, Nour Alatari (my amazing wife) did her last karate class.
Then life happened—careers, kids, the usual busy stuff.
But today, we stepped back into the dojo together for our first karate class in years. Why?
To do something fun together
To show our kids that it’s never too late to move, try, grow
And to remind ourselves that the passion is still there—it never really left
This one’s for the 40+ gang:
It’s not over. You’ve still got it.
Get up, get moving, and go do that thing you've been putting off.
You’ll surprise yourself.
#NeverTooLate
#KeepMoving
#PassionNeverDies
#MidlifeMotivation
#YouStillGotIt
15 comments
Author:
Mark Subaih
Mar 31, 2025 09:17 AM
regular
We MC Linked outran the rain (barely), laughed our way through the hustle, and proved once again that work doesn’t have to be all serious faces and spreadsheets! 😆
Huge shoutout to Chantelle Strano for being the legend she is, keeping the vibes high while we get things done. To our amazing suppliers and customers, you’re the real MVPs; making every order feel like an adventure.
Now, let’s punch through more countries (metaphorically, of course 😅), open new doors, and take this to the next level. The sky’s the limit… or maybe even space? 🚀🌍
#mclinked #australia #fmcg #export #australianmade #saudiarabia #uae #kuwait #jordan #iraq #qatar #asia #africa Team PLUS Dean Feng
Huge shoutout to Chantelle Strano for being the legend she is, keeping the vibes high while we get things done. To our amazing suppliers and customers, you’re the real MVPs; making every order feel like an adventure.
Now, let’s punch through more countries (metaphorically, of course 😅), open new doors, and take this to the next level. The sky’s the limit… or maybe even space? 🚀🌍
#mclinked #australia #fmcg #export #australianmade #saudiarabia #uae #kuwait #jordan #iraq #qatar #asia #africa Team PLUS Dean Feng
0 comments
Author:
Mark Subaih
Mar 24, 2025 07:35 AM
regular
Chaz was fully locked in, fueled by Peak Chocolate’s energy bar. After a long day, she switched gears and unwound with their sleep chocolate bar. At MC Linked and Team PLUS, we’re thrilled to exclusively represent Peak Chocolate, a leading functional chocolate brand, and to deliver our first order to customers in Saudi Arabia!
#mclinked #goteamplus #australia #australianmade #fmcg #export #saudiarabia #kuwait #uae #jordan #qatar #iraq Chantelle Strano Dean Feng
#mclinked #goteamplus #australia #australianmade #fmcg #export #saudiarabia #kuwait #uae #jordan #qatar #iraq Chantelle Strano Dean Feng
8 comments
Author:
Mark Subaih
Mar 20, 2025 04:52 AM
quote
What a journey it has been in just five years! 🚀 From where we started to where we are now, it’s proof that hard work pays off. But success isn’t just about working hard, it’s also about how you communicate, staying kind, being honest, surrounding yourself with the right people, and having the support of family and great business partners.
Along the way, challenges and negativity will come, but removing those who try to hold you back is just as important as pushing forward.
MC Linked is now stepping into a new chapter. This is just the beginning! With the Team PLUS Australia on board, the future is limitless. Exciting times ahead, Inshallah! 💪🔥
#mclinked #teamplus #export #fmcg #australia #saudiarabia #uae #kuwait #qatar #jordan #iraq
Along the way, challenges and negativity will come, but removing those who try to hold you back is just as important as pushing forward.
MC Linked is now stepping into a new chapter. This is just the beginning! With the Team PLUS Australia on board, the future is limitless. Exciting times ahead, Inshallah! 💪🔥
#mclinked #teamplus #export #fmcg #australia #saudiarabia #uae #kuwait #qatar #jordan #iraq
6 comments
Author:
Mark Subaih
Mar 11, 2025 04:56 AM
regular
🚀 Exciting News!
MC Linked and Team PLUS Australia are thrilled to celebrate an incredible milestone with our great partner, KREENUTS - Smash Hungry! In less than a quarter, we’ve successfully expanded this exclusive brand to four different countries, and this is just the beginning.
A huge shoutout to the amazing MC Linked team for their dedication and passion. We can’t wait to continue growing together and taking the brand global! 🌍💪
#goteamaustralia #mclinked #export #fmcg #australia #saudiarabia #kuwait #uae #qatar #jordan #iraq
MC Linked and Team PLUS Australia are thrilled to celebrate an incredible milestone with our great partner, KREENUTS - Smash Hungry! In less than a quarter, we’ve successfully expanded this exclusive brand to four different countries, and this is just the beginning.
A huge shoutout to the amazing MC Linked team for their dedication and passion. We can’t wait to continue growing together and taking the brand global! 🌍💪
#goteamaustralia #mclinked #export #fmcg #australia #saudiarabia #kuwait #uae #qatar #jordan #iraq
0 comments
Author:
Mark Subaih
Mar 04, 2025 06:12 AM
regular
Another day, another milestone! 🚀 We're reaching new heights and pushing to be the best. Huge thanks to our incredible suppliers, loyal customers, and the outstanding team at MC Linked, none of this would be possible without you!
Stay tuned—there’s so much more to come. We’re just getting started! 🔥 #Growth #Teamwork #MCLinked #Success #uae #dubai #saudiarabia #kuwait #qatar #jordan #iraq #export #fmcg #australia
Stay tuned—there’s so much more to come. We’re just getting started! 🔥 #Growth #Teamwork #MCLinked #Success #uae #dubai #saudiarabia #kuwait #qatar #jordan #iraq #export #fmcg #australia
2 comments
Author:
Mark Subaih
Feb 24, 2025 06:21 AM
regular
Not all partnerships are created equal.
At MC Linked, we are proud to be the exclusive representative of Darrell Lea Confectionery Co Pty Ltd in the MENA region. While others rely on parallel sales through local distributors, we work directly with Darrell Lea building the brand strategically for both short- and long-term success.
This means we offer THE FULL RANGE, the BEST PRICING, and a direct connection to the source something no parallel seller can match.
If you're serious about bringing Australia's top confectionery brand to your market the right way, why settle for less?
Partner with the official source. Let’s build something bigger together. contact us today at mclinked.com.au.
#mclinked #australia #export #fmcg #confectionery #saudiarabia #uae #kuwait #qatar #jordan #iraq #bahrain #oman IMAGINE PLUS
At MC Linked, we are proud to be the exclusive representative of Darrell Lea Confectionery Co Pty Ltd in the MENA region. While others rely on parallel sales through local distributors, we work directly with Darrell Lea building the brand strategically for both short- and long-term success.
This means we offer THE FULL RANGE, the BEST PRICING, and a direct connection to the source something no parallel seller can match.
If you're serious about bringing Australia's top confectionery brand to your market the right way, why settle for less?
Partner with the official source. Let’s build something bigger together. contact us today at mclinked.com.au.
#mclinked #australia #export #fmcg #confectionery #saudiarabia #uae #kuwait #qatar #jordan #iraq #bahrain #oman IMAGINE PLUS
8 comments
Author:
Mark Subaih
Feb 19, 2025 09:21 AM
regular
Another day, another container shipped to our customers overseas! 🚢📦 Many more to come as we stay on track to achieve our 2025 goal. Huge shoutout to the incredible team at MC Linked and IMAGINE PLUS, your hard work is making it happen! Let’s keep pushing to get Australian brands on shelves around the world! 🇦🇺🌏
#mclinked #goteamplus #australia #australianmade #export #fmcg #saudiarabia #kuwait #iraq #uae #jordan #qatar #oman #bahrain
#mclinked #goteamplus #australia #australianmade #export #fmcg #saudiarabia #kuwait #iraq #uae #jordan #qatar #oman #bahrain
0 comments
Author:
Mark Subaih
Feb 17, 2025 06:09 AM
regular
From a Humble Garage to a Thriving Export & Consolidation Facility – 5 Years of Growth, Grit, and Gratitude!
The two photos represent a journey five years apart, but filled with countless lessons, challenges, and victories. When I started MC Linked in my humble garage, I could only dream of where we are today: launching our first export and operating a full end-to-end consolidation facility in Sydney, with both ambient and frozen storage.
These five years have been a testament to hard work, sleepless nights, relentless focus, and unwavering determination. They have been filled with both tears and triumphs, moments of doubt, and moments of pride. There were times when I questioned everything, times when the weight of honesty and transparency seemed at odds with opportunity.
But through it all, one constant remained, my wife, my greatest supporter, always guiding me back to the right path with her encouragement and belief in me.
I share this post not just to celebrate, but to remind myself and anyone on a similar journey that this is still just the beginning. Together with our overseas partners, we share the same dream, the same focused goals, and the same drive to achieve even greater milestones.
To every entrepreneur and startup out there: stay focused, be consistent, and never give up. The journey is long, but the rewards are worth it.
Thank you for reading and for being part of this incredible journey! 🚀
#Entrepreneurship #Growth #Milestone #HardWorkPaysOff #NeverGiveUp #StartUpJourney #MCLinked #export #fmcg
The two photos represent a journey five years apart, but filled with countless lessons, challenges, and victories. When I started MC Linked in my humble garage, I could only dream of where we are today: launching our first export and operating a full end-to-end consolidation facility in Sydney, with both ambient and frozen storage.
These five years have been a testament to hard work, sleepless nights, relentless focus, and unwavering determination. They have been filled with both tears and triumphs, moments of doubt, and moments of pride. There were times when I questioned everything, times when the weight of honesty and transparency seemed at odds with opportunity.
But through it all, one constant remained, my wife, my greatest supporter, always guiding me back to the right path with her encouragement and belief in me.
I share this post not just to celebrate, but to remind myself and anyone on a similar journey that this is still just the beginning. Together with our overseas partners, we share the same dream, the same focused goals, and the same drive to achieve even greater milestones.
To every entrepreneur and startup out there: stay focused, be consistent, and never give up. The journey is long, but the rewards are worth it.
Thank you for reading and for being part of this incredible journey! 🚀
#Entrepreneurship #Growth #Milestone #HardWorkPaysOff #NeverGiveUp #StartUpJourney #MCLinked #export #fmcg
45 comments
Author:
Mark Subaih
Feb 11, 2025 09:43 AM
regular
What a month! (Alhamdulillah) 🎉 Big wins, big brands, and our shipments are racking up more air miles than we do, off to Asia, the Middle East, and beyond! ✈️🌍
MC Linked team, you absolutely smashed it! 💪 Still on track to make this our biggest year yet. 🚀
And hey, don’t miss the blooper reel at the end, we export goods, but sometimes we also "export" some funny moments! 😆
Exporting is our game… wanna join? 😉 #ExportMasters #MCLinked #export #australia #australianmade #saudiarabia #jordan #malaysia #uae #iraq #kuwait #qatar #fmcg Chantelle Strano Dean Feng IMAGINE PLUS
MC Linked team, you absolutely smashed it! 💪 Still on track to make this our biggest year yet. 🚀
And hey, don’t miss the blooper reel at the end, we export goods, but sometimes we also "export" some funny moments! 😆
Exporting is our game… wanna join? 😉 #ExportMasters #MCLinked #export #australia #australianmade #saudiarabia #jordan #malaysia #uae #iraq #kuwait #qatar #fmcg Chantelle Strano Dean Feng IMAGINE PLUS
13 comments
Author:
Mark Subaih
Feb 10, 2025 08:30 AM
regular
🌧️ Yes, it’s pouring outside but that won’t slow us down!
At MC Linked, we’re pushing forward, delivering a new order to our customers in the Middle East while receiving fresh stock to consolidate. Meanwhile, ready shipments are already on their way to overseas clients.
Huge shoutout to our incredible team for making it all happen! Let’s make this year the biggest in MC Linked history! 🚀🔥
#australia #mclinked #australianmade #fmcg #export #kuwait #saudiarabia #uae #qatar #consolidation #logistics #globaltrade IMAGINE PLUS Chantelle StranoDean Feng
At MC Linked, we’re pushing forward, delivering a new order to our customers in the Middle East while receiving fresh stock to consolidate. Meanwhile, ready shipments are already on their way to overseas clients.
Huge shoutout to our incredible team for making it all happen! Let’s make this year the biggest in MC Linked history! 🚀🔥
#australia #mclinked #australianmade #fmcg #export #kuwait #saudiarabia #uae #qatar #consolidation #logistics #globaltrade IMAGINE PLUS Chantelle StranoDean Feng
2 comments
Author:
Mark Subaih
Jan 31, 2025 01:36 PM
regular
Closing the week at full capacity! Orders are going out, new ones are coming in for labeling and consolidation. Huge thanks to the incredible MC Linked team for their hard work Dean Feng and Chantelle Strano, your dedication is truly appreciated!
#2025 #mclinked #Australia #Kuwait ##saudiarabia #uae #Jordan #iraq #qatar #export #fmcg IMAGINE PLUS
#2025 #mclinked #Australia #Kuwait ##saudiarabia #uae #Jordan #iraq #qatar #export #fmcg IMAGINE PLUS
2 comments
Author:
Mark Subaih
Jan 27, 2025 07:32 AM
regular
❄️🚛 At MC Linked, we've redefined the frozen supply chain in Sydney!
Our fully established export and consolidation facility, complete with an in-house frozen room, ensures seamless delivery of frozen orders—from receiving to shelf placement.
Proudly representing Australia's finest frozen brands, we guarantee optimal quality and efficiency every step of the way.
By bringing innovation and reliability to the heart of frozen logistics, we're setting new standards for excellence in the industry.
#FrozenLogistics #AustralianExcellence #mclinked #export #australia #australianmade #fmcg #saudiarabia #uae #kuwait #jordan #iraq #qatar #bahrain #mena
IMAGINE PLUS GYM BOD Stick Seach
Our fully established export and consolidation facility, complete with an in-house frozen room, ensures seamless delivery of frozen orders—from receiving to shelf placement.
Proudly representing Australia's finest frozen brands, we guarantee optimal quality and efficiency every step of the way.
By bringing innovation and reliability to the heart of frozen logistics, we're setting new standards for excellence in the industry.
#FrozenLogistics #AustralianExcellence #mclinked #export #australia #australianmade #fmcg #saudiarabia #uae #kuwait #jordan #iraq #qatar #bahrain #mena
IMAGINE PLUS GYM BOD Stick Seach
4 comments
Author:
Mark Subaih
Jan 22, 2025 09:15 AM
regular
26 meetings in 3 days. If this isn’t a world record, I don’t know what is. Someone point me to Guinness before my calendar decides to up the ante! 😅
#mclinked #guinnessrecord #australia #export #fmcg #saudiarabia #kuwait #jordan #uae #qatar #iraq
#mclinked #guinnessrecord #australia #export #fmcg #saudiarabia #kuwait #jordan #uae #qatar #iraq
11 comments
Author:
Mark Subaih
Jan 16, 2025 10:48 AM
regular
🌍 Leading the Way in Export Excellence! 🌍
At MC Linked, we’re proud to offer Sydney’s first top-class export and consolidation service, paving the way for seamless exports. From receiving orders to getting products on overseas shelves, our journey is powered by expertise and dedication.
On the other side of this global partnership, IMAGINE PLUS ensures smooth importing and presenting these brands to the market, making this collaboration a true success story!
🚀 Are you eager to explore more opportunities, or an overseas customer looking to import from Australia? Let the MC Linked team guide you every step of the way.
📩 Contact us today and let’s build your pathway to global success!
#ExportOpportunities #ImportingFromAustralia #GlobalPartnership #MCLinked #export #australia #australianmade #fmcg #saudiarabia #kuwait #jordan #iraq #unitedarabemirates #uae #qatar
At MC Linked, we’re proud to offer Sydney’s first top-class export and consolidation service, paving the way for seamless exports. From receiving orders to getting products on overseas shelves, our journey is powered by expertise and dedication.
On the other side of this global partnership, IMAGINE PLUS ensures smooth importing and presenting these brands to the market, making this collaboration a true success story!
🚀 Are you eager to explore more opportunities, or an overseas customer looking to import from Australia? Let the MC Linked team guide you every step of the way.
📩 Contact us today and let’s build your pathway to global success!
#ExportOpportunities #ImportingFromAustralia #GlobalPartnership #MCLinked #export #australia #australianmade #fmcg #saudiarabia #kuwait #jordan #iraq #unitedarabemirates #uae #qatar
7 comments
Author:
Mark Subaih
Jan 14, 2025 08:10 AM
regular
We’re thrilled to share some exciting news! MC Linked is now the exclusive partner for I Am Grounded in the MENA region. 🌍☕
I Am Grounded is redefining snack time with their innovative Coffee Fruit Bars – a perfect blend of creativity, high protein, and sustainably sourced coffee fruit to keep you energized and on top of your day!
A huge thank you to Lachlan Powell and Vanessa M. for trusting us with this amazing brand. We’re excited about this journey and can’t wait to create many success stories together. Cheers to a fruitful partnership ahead! 🎉✨
#Partnership #Innovation #CoffeeFruitBar #MENARegion #MCLinked #australia #australianmade #saudiarabia #uae #kuwait #qatar `#jordan #iraq IMAGINE PLUS
I Am Grounded is redefining snack time with their innovative Coffee Fruit Bars – a perfect blend of creativity, high protein, and sustainably sourced coffee fruit to keep you energized and on top of your day!
A huge thank you to Lachlan Powell and Vanessa M. for trusting us with this amazing brand. We’re excited about this journey and can’t wait to create many success stories together. Cheers to a fruitful partnership ahead! 🎉✨
#Partnership #Innovation #CoffeeFruitBar #MENARegion #MCLinked #australia #australianmade #saudiarabia #uae #kuwait #qatar `#jordan #iraq IMAGINE PLUS
8 comments
Author:
Mark Subaih
Jan 07, 2025 04:43 AM
regular
2025 marks the start of our mission to make this the most impactful year in MC Linked's history. Together, let's connect Australian premium brands with countless new opportunities. Join us on this journey, big things are coming. Stay tuned!
#mclinked #export #australia #australianmade #fmcg #saudiarabia #uae #qatar #kuwait #jordan #iraq #africa #asia IMAGINE PLUS
#mclinked #export #australia #australianmade #fmcg #saudiarabia #uae #qatar #kuwait #jordan #iraq #africa #asia IMAGINE PLUS
5 comments
Author:
Mark Subaih
Dec 31, 2024 01:31 PM
regular
live from Sydney.. MC Linked wishes you a happy new year! 🎆🇦🇺
#mclinked #happynewyear #australia
#mclinked #happynewyear #australia
0 comments
Author:
Mark Subaih
Dec 22, 2024 07:00 PM
regular
As we close the chapter on an incredibly busy and rewarding 2024, we celebrate the milestones we’ve achieved together. 🚀 But the best is yet to come—2025 is shaping up to be our biggest year yet, a year of breaking records and reaching new heights! 🌟
From all of us at MC Linked and IMAGINE PLUS, we wish you a Happy New Year filled with success, growth, and endless possibilities. Let’s make 2025 unforgettable—together! 🎉 #NewYear #BreakingRecords #2025Ambitions
From all of us at MC Linked and IMAGINE PLUS, we wish you a Happy New Year filled with success, growth, and endless possibilities. Let’s make 2025 unforgettable—together! 🎉 #NewYear #BreakingRecords #2025Ambitions
4 comments
Author:
Mark Subaih
Dec 19, 2024 08:30 PM
regular
As the year comes to a close, the MC Linked team sends warm wishes for a joyful festive season filled with love, laughter, and cherished moments. ✨
Thank you for being part of our journey this year—we can’t wait to achieve even greater things together in 2025. See you in the new year! 🌟 #FestiveSeason #Gratitude #SeeYouIn2024
Thank you for being part of our journey this year—we can’t wait to achieve even greater things together in 2025. See you in the new year! 🌟 #FestiveSeason #Gratitude #SeeYouIn2024
4 comments
Author:
Mark Subaih
Dec 18, 2024 07:35 AM
regular
We are thrilled to announce an exciting partnership between MC Linked and MORI Seafood, proudly representing the renowned Ferguson Australia brand. As the exclusive representative, MC Linked is eager to bring the exceptional flavors of premium Australian seafood to the global stage! 🌏🦞
Contact us for more information!
#mclinked #seafood #australia #australianmade #export #fmcg #saudiarabia #qatar #unitedarabemirates #kuwait #iraq #jordan Brendan Cappelluti IMAGINE PLUS
Contact us for more information!
#mclinked #seafood #australia #australianmade #export #fmcg #saudiarabia #qatar #unitedarabemirates #kuwait #iraq #jordan Brendan Cappelluti IMAGINE PLUS
5 comments
Author:
Mark Subaih
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
AI, Strategy, Marketing, and Sales | Speaker | Associate Director PMI | Podcaster | Founder | Ex-University Course Coordinator and Lecturer in Project Management, Marketing, Accounting and Management | Ex-AMI DirectorLinkedIn Profile
Email
Name
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Title
Nicholas Ridis - Academic, Director of Australian Marketing ...
Headline
AI, Strategy, Marketing, and Sales | Speaker | Associate Director PMI | Podcaster | Founder | Ex-University Course Coordinator and Lecturer in Project Management, Marketing, Accounting and Management | Ex-AMI Director
Location
Sydney, New South Wales
Summary
A marketer, manager, educator and consultant with strategic solid experience, operating at all levels, with a diverse background encompassing marketing, management, property, construction, and leadership, accompanied by experience delivering a range of both physical and digital projects.
I have been a driving force behind transformative initiatives and consistently upheld operational excellence. Notably, during my tenure as a Director at the Australian Marketing Institute, I demonstrated proficiency in critical thinking, sales, and project management. One of my achievements includes the establishment of a University and VET course accreditation system, which underscores my ability to foster industry collaboration and drive revenue generation.
As the principal consultant at AVODKA, I have played a crucial part in driving corporate social responsibility and sustainability goals, enhancing ethics, and forging strategic partnerships with a growth focus. I have refined my skills in high-level leadership, fostering motivation, and promoting transparent communication. My expertise lies in strategic planning for growth, flexibility, and a solid dedication to achieving financial success.
Having also served as a seasoned educator at the university level, in The Schools of Business (encompassing Management, Marketing, Project Management, and Accounting), I have made a positive impact on a substantial student body, exceeding 175,000 students across 55 subjects for over twenty years.
I have been a driving force behind transformative initiatives and consistently upheld operational excellence. Notably, during my tenure as a Director at the Australian Marketing Institute, I demonstrated proficiency in critical thinking, sales, and project management. One of my achievements includes the establishment of a University and VET course accreditation system, which underscores my ability to foster industry collaboration and drive revenue generation.
As the principal consultant at AVODKA, I have played a crucial part in driving corporate social responsibility and sustainability goals, enhancing ethics, and forging strategic partnerships with a growth focus. I have refined my skills in high-level leadership, fostering motivation, and promoting transparent communication. My expertise lies in strategic planning for growth, flexibility, and a solid dedication to achieving financial success.
Having also served as a seasoned educator at the university level, in The Schools of Business (encompassing Management, Marketing, Project Management, and Accounting), I have made a positive impact on a substantial student body, exceeding 175,000 students across 55 subjects for over twenty years.
Snippet
Academic, Director of Australian Marketing Institute, CEO/Founder AVODKA and maleMorphosis. · A marketer, manager, educator and consultant with strategic ...
Current Experiences
Associate Director
PMI Sydney Australia
Started: Apr 2024 - Present
Are you looking to reach global influencers through in person live events and have a story to share?
PMI lets you reach this engaged audience to nurture your brand, convert prospects to buyers and align your message with leading-edge content and deliver a story at the same time.
PMI lets you reach this engaged audience to nurture your brand, convert prospects to buyers and align your message with leading-edge content and deliver a story at the same time.
Industry: Nonprofit Organization Management
Company Size: 10-50 (36 staff)
Founder and Business Development Manager
AVODKA
Started: Feb 2003 - Present
Where other consultants finish, we begin. We're a black hat consultancy. We don’t play nice, we play to win. We reverse-engineer broken strategies, expose fluff-filled decks, and fix the wreckage left behind by overpriced, underperforming agencies.
Clients
Expert 360 - Australia's leading skilled talent platform where organisations can hire elite consultants
Mangates - Training in sales, marketing and management to corporate, government, public sector, and multinationals
Academy Xi - Innovative industry course design in Human-Centred Design, Business and Marketing
Rodney Fox Shark Expeditions - Strategy for Tourism operator of Great White Shark cage diving
Altus Group (ex Circle Software) - Sales and Marketing for ARGUS commercial real estate software APAC
Audience of One - Strategy for professional services organisation
Thomas Cook Holidays (UK) - Audited hotels for construction code and insurance compliance
Promat Fyreguard (Etex) - Re-branding $4 Billion global conglomerate in construction
ProGroup - Strategy for training, CAD and ADOBE software in the construction industry
Sterling Homes - Sales team training
Solar Pergola Group - Competitor analysis, trade shows, sales team training
Carlton United Breweries - Victoria Bitter promotion to point-of-sale outlets
Diageo - Bundaberg Rum campaign at Big Day Out
Clients
Expert 360 - Australia's leading skilled talent platform where organisations can hire elite consultants
Mangates - Training in sales, marketing and management to corporate, government, public sector, and multinationals
Academy Xi - Innovative industry course design in Human-Centred Design, Business and Marketing
Rodney Fox Shark Expeditions - Strategy for Tourism operator of Great White Shark cage diving
Altus Group (ex Circle Software) - Sales and Marketing for ARGUS commercial real estate software APAC
Audience of One - Strategy for professional services organisation
Thomas Cook Holidays (UK) - Audited hotels for construction code and insurance compliance
Promat Fyreguard (Etex) - Re-branding $4 Billion global conglomerate in construction
ProGroup - Strategy for training, CAD and ADOBE software in the construction industry
Sterling Homes - Sales team training
Solar Pergola Group - Competitor analysis, trade shows, sales team training
Carlton United Breweries - Victoria Bitter promotion to point-of-sale outlets
Diageo - Bundaberg Rum campaign at Big Day Out
Industry: Management Consulting
Company Size: 1-10 (1 staff)
MC, Conference & Event Chair, Advisory Boards, Committees, Judge and Workshop Leader
Various Companies
Started: Jan 2002 - Present
Conference Chair
Boston Consulting Group & AMI - A New Approach to Advertising and Promotions
Google, ACNielsen & AMI - E-marketing Harnessing the Power of Search Engines
Australia Post & AMI - Direct Mail Achieving High Level Responses
IQPC Conferences - Customer Analytics Driving Insight from Data
IQPC Conferences - Leveraging Sponsorship
IBC Conferences - Best Practice Marketing for Universities and TAFE
Conference Co-Chair
marcusevans APAC – CMO Summit
EduTECH (Terrapin) – International Congress & Expo
Keynote Speech
Hitwise Australian Online Performance Awards - Hitwise
Presentations
Thailand Ministry of Defence Army, Navy and Airforce - Leadership, Learning, and Development
EduTECH (Terrapin) – International Congress & Expo
marcusevans APAC – CMO Summit
TAFE - Digital Marketing Online
Judge
South by South West - SXSW
National B&T Awards - B&T
National Awards - Australasian Promotional Product Association APPA
Industry Relevance Award - ANZMAC Australian Marketing Journal
State Business Awards - NSW Business Sydney
Advisory Board
Virtu Institute - TEQSA accreditation
Management Institute of Australia - TEQSA accreditation
Study Group Australia - TEQSA accreditation
Standards Australia & SAI Global - Business Performance Tools
APM Training Institute - Executive Certificate in Product Management
Workshop
Hackathon - SXSW National AI Centre and Build Club
Creative Industries Development Strategy - NSW Department of Industry
Property Developer’s Program - Urban Development Institute of Australia
Panel
IQPC Conferences - Strategic Higher and Vocational Education Marketing
Head of Committee
Student and Emerging Marketers - UTS
Published
Professional Marketing, Sydney Morning Herald, B&T and Marketing Magazine
Radio
Triple J
Boston Consulting Group & AMI - A New Approach to Advertising and Promotions
Google, ACNielsen & AMI - E-marketing Harnessing the Power of Search Engines
Australia Post & AMI - Direct Mail Achieving High Level Responses
IQPC Conferences - Customer Analytics Driving Insight from Data
IQPC Conferences - Leveraging Sponsorship
IBC Conferences - Best Practice Marketing for Universities and TAFE
Conference Co-Chair
marcusevans APAC – CMO Summit
EduTECH (Terrapin) – International Congress & Expo
Keynote Speech
Hitwise Australian Online Performance Awards - Hitwise
Presentations
Thailand Ministry of Defence Army, Navy and Airforce - Leadership, Learning, and Development
EduTECH (Terrapin) – International Congress & Expo
marcusevans APAC – CMO Summit
TAFE - Digital Marketing Online
Judge
South by South West - SXSW
National B&T Awards - B&T
National Awards - Australasian Promotional Product Association APPA
Industry Relevance Award - ANZMAC Australian Marketing Journal
State Business Awards - NSW Business Sydney
Advisory Board
Virtu Institute - TEQSA accreditation
Management Institute of Australia - TEQSA accreditation
Study Group Australia - TEQSA accreditation
Standards Australia & SAI Global - Business Performance Tools
APM Training Institute - Executive Certificate in Product Management
Workshop
Hackathon - SXSW National AI Centre and Build Club
Creative Industries Development Strategy - NSW Department of Industry
Property Developer’s Program - Urban Development Institute of Australia
Panel
IQPC Conferences - Strategic Higher and Vocational Education Marketing
Head of Committee
Student and Emerging Marketers - UTS
Published
Professional Marketing, Sydney Morning Herald, B&T and Marketing Magazine
Radio
Triple J
Industry: n/a
Company Size: n/a (20343 staff)
Committee/Co-Founder/Past Chair University Accreditation and VET Endorsement Committee
Australian Marketing Institute
Started: Nov 2005 - Present
Industry: Marketing and Advertising
Company Size: 10-50 (92 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (personal)
[email protected]
(100) (work)
[email protected]
(70) (work)
Social Media
LinkedIn:
https://www.linkedin.com/in/ridis
(100)
Facebook:
http://www.facebook.com/people/_/503756465
(100)
Facebook:
http://www.facebook.com/nicholas.ridis
(100)
Pt:
http://pinterest.com/ridis/
(100)
Pt:
http://pinterest.com/nc41378/
(100)
YouTube:
https://www.youtube.com/@nicholasridis
(100)
Twitter:
https://twitter.com/0421012345
(100)
LinkedIn Posts - Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
50 post(s) found
Dec 05, 2025 01:11 AM
quote
See you all tonight. I am looking forward to the networking with fellow Business Leaders and Project Managers to celebrate at the PMI Christmas Party.
And the view, smiles, new friendships, connections and the food.
And the view, smiles, new friendships, connections and the food.
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Dec 01, 2025 04:02 AM
quote
I am looking forward to making new friends and connections at the PMI Queensland 2025 Christmas Party. The people of Brisbane are so warm and welcoming, it is great to expand my professional network here. The weather, that is different. I’m starting to think Queensland humidity isn’t a weather pattern. It’s a lifestyle. As a Sydney sider, I walked outside this morning and instantly learned what it feels like to be a dumpling. My sunglasses fogged, my shirt stuck to me, and I’m pretty sure my hair tried to resign. People here just carry on like it’s normal. They go for jogs. They wear jeans. They drink hot coffee outdoors. Meanwhile I’m on the footpath negotiating with the air. To all the Queenslanders who function in this climate: you have my respect. I’m adapting, slowly. By next week I expect to evolve gills. Stay hydrated, stay productive, and if you see a tall guy melting in the CBD… that’s just me adjusting to my new habitat.
Even as a non-member, you can still join us and make new friends and connections. https://lnkd.in/gfy896Ak
Join us for a delightful evening of networking, great food, and stunning river views as we celebrate the end of another successful year with PMI Queensland! Enjoy panoramic views of the Brisbane River, I don't think the views will last forever. Indulge in SAZERAC's renowned modern Australian cuisine in a private setting. Network with fellow PMI Queensland members and industry professionals and meet the awesome CEO, Roosevelt Dias.
Ticket Inclusions
Access to a festive evening featuring a selection of premium beer and wine, complemented by a wide array of delicious finger food options designed to satisfy every palate. Enjoy an evening dedicated to networking and celebration in a vibrant, welcoming atmosphere, perfect for connecting with fellow PMI Queensland members and the broader Queensland community, while celebrating the year's achievements. This all-inclusive experience ensures you can relax, socialise, and make the most of this special occasion.
For more information or if you have any questions, please contact us at [email protected], and one of our Elves will respond to you and thank you chaitanya srinivas for the invite.
Even as a non-member, you can still join us and make new friends and connections. https://lnkd.in/gfy896Ak
Join us for a delightful evening of networking, great food, and stunning river views as we celebrate the end of another successful year with PMI Queensland! Enjoy panoramic views of the Brisbane River, I don't think the views will last forever. Indulge in SAZERAC's renowned modern Australian cuisine in a private setting. Network with fellow PMI Queensland members and industry professionals and meet the awesome CEO, Roosevelt Dias.
Ticket Inclusions
Access to a festive evening featuring a selection of premium beer and wine, complemented by a wide array of delicious finger food options designed to satisfy every palate. Enjoy an evening dedicated to networking and celebration in a vibrant, welcoming atmosphere, perfect for connecting with fellow PMI Queensland members and the broader Queensland community, while celebrating the year's achievements. This all-inclusive experience ensures you can relax, socialise, and make the most of this special occasion.
For more information or if you have any questions, please contact us at [email protected], and one of our Elves will respond to you and thank you chaitanya srinivas for the invite.
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Nov 29, 2025 02:50 AM
regular
We get roughly four thousand weeks in a lifetime. Most of them disappear into study, work and trying to “get ahead.” But for high achievers, the biggest loss of time isn’t work at all. It’s choosing the wrong partner. Charlie Munger has some great advice.
https://lnkd.in/gXXsXsw6
A poorly chosen relationship can cost years. Divorce, separation and rebuilding affect mental health, physical health, finances and long-term life satisfaction. In a finite life, those years matter more than we admit. At a recent PMI Queensland event held at Robert Walters, Nicky Miklós Miklos-Woodley shared her message on The Art of Healthy Hustle.
https://lnkd.in/g3S-ZpBs
Her insight was clear: burnout and hustle culture don’t just damage performance, they distort judgment. Exhaustion leads people to make decisions poorly, across multiple areas. Also a great chat with Kate Samba on the job market in QLD. As a side hustle while looking for my next career, I’m building Exemplary Love:
https://exemplarylove.com/
Exemplary Love is designed to help people recognise compatibility early, avoid destructive patterns and build relationships that add to their life instead of consuming it. In a world where time is limited, the right partner becomes a multiplier. The wrong partner becomes a drain. You can fix your resume. You can fix your career. But losing years to the wrong relationship is a cost you never get back. Choose wisely. Your weeks are finite.
More PMI events are here, especially the sensational Christmas Celebration.
https://lnkd.in/gfy896Ak
https://lnkd.in/gXXsXsw6
A poorly chosen relationship can cost years. Divorce, separation and rebuilding affect mental health, physical health, finances and long-term life satisfaction. In a finite life, those years matter more than we admit. At a recent PMI Queensland event held at Robert Walters, Nicky Miklós Miklos-Woodley shared her message on The Art of Healthy Hustle.
https://lnkd.in/g3S-ZpBs
Her insight was clear: burnout and hustle culture don’t just damage performance, they distort judgment. Exhaustion leads people to make decisions poorly, across multiple areas. Also a great chat with Kate Samba on the job market in QLD. As a side hustle while looking for my next career, I’m building Exemplary Love:
https://exemplarylove.com/
Exemplary Love is designed to help people recognise compatibility early, avoid destructive patterns and build relationships that add to their life instead of consuming it. In a world where time is limited, the right partner becomes a multiplier. The wrong partner becomes a drain. You can fix your resume. You can fix your career. But losing years to the wrong relationship is a cost you never get back. Choose wisely. Your weeks are finite.
More PMI events are here, especially the sensational Christmas Celebration.
https://lnkd.in/gfy896Ak
3 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Nov 27, 2025 02:30 AM
quote
This is what I am working on too, but in a different way. The more systems in place for people to find true love and compatibility is exactly what this world needs. Mo Gawdat, I loved your talk on “They Don’t Want You to Find Love” – Mo Gawdat on Relationships, AI, and the Role of Tech in Dating https://lnkd.in/gbCvvacY.
It was also great to meet and talk with you at SXSW Sydney in 2025, introduced via Catherine Ball.
We are building https://exemplarylove.com/, a global platform for lasting love, not endless swipes.
I have spent decades in University coordinating/lecturing, strategy and marketing, and now I am building something deeply personal: a dating/relationship app that helps people find, form, and keep long-term relationships.
To make this vision real, I am looking for a Chief Technology Officer (CTO) to join me at the ground floor.
This is not just another job, it is a mission. Together, we will build technology that strengthens love, family, and commitment in a world of swipe fatigue.
What I am Looking For
A visionary builder with experience leading teams and scaling platforms
Deep knowledge of AWS, security-first design, and consumer-scale applications
Expertise in AI/ML, behavioral science/psychology/finance/health/wealth data integration
Someone who can code when needed, but also lead strategically, we have a team of a few hundred coders in the Philippines 🇵🇭 and Vietnam 🇻🇳.
Above all, a leader who wants to create technology that makes society better
What is on Offer
Equity at the ground floor
The chance to architect trust in a broken dating industry
Full freedom to shape and scale the platform
Work on something that truly matters
This is a remote-first, global opportunity with high Equity.
If this speaks to you, let us talk.
DM me here on LinkedIn.
Whatsapp +61 421 012 345.
It was also great to meet and talk with you at SXSW Sydney in 2025, introduced via Catherine Ball.
We are building https://exemplarylove.com/, a global platform for lasting love, not endless swipes.
I have spent decades in University coordinating/lecturing, strategy and marketing, and now I am building something deeply personal: a dating/relationship app that helps people find, form, and keep long-term relationships.
To make this vision real, I am looking for a Chief Technology Officer (CTO) to join me at the ground floor.
This is not just another job, it is a mission. Together, we will build technology that strengthens love, family, and commitment in a world of swipe fatigue.
What I am Looking For
A visionary builder with experience leading teams and scaling platforms
Deep knowledge of AWS, security-first design, and consumer-scale applications
Expertise in AI/ML, behavioral science/psychology/finance/health/wealth data integration
Someone who can code when needed, but also lead strategically, we have a team of a few hundred coders in the Philippines 🇵🇭 and Vietnam 🇻🇳.
Above all, a leader who wants to create technology that makes society better
What is on Offer
Equity at the ground floor
The chance to architect trust in a broken dating industry
Full freedom to shape and scale the platform
Work on something that truly matters
This is a remote-first, global opportunity with high Equity.
If this speaks to you, let us talk.
DM me here on LinkedIn.
Whatsapp +61 421 012 345.
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Nov 26, 2025 05:40 AM
regular
AI Is Reshaping Behavioural Interviews, and As a Candidate I Am Seeing the Structural Gaps Up Close. Thanks to PMI Queensland and Melissa Occhipinti for today's webinar.
As I navigate the current job market, it has become clear that AI is no longer a peripheral tool in recruitment. It now plays a central role in pre screening, behavioural pattern recognition, and ATS filtering. Before any human interaction occurs, much of a candidate’s professional narrative is processed, segmented and categorised by algorithms designed to infer suitability.
This efficiency is impressive, but it also exposes a series of systemic limitations that directly affect real applicants.
AI is often unable to interpret:
the complexity of career transitions
non linear professional growth
leadership philosophy
the behavioural depth developed through adversity
the rich context that shapes individual capability
Behavioural interviews were created to surface these exact qualities. Yet the increasing automation of early screening means that nuance is often lost long before a candidate speaks with a hiring manager.
What organisations can do to address the gap
1. Develop AI systems that measure behavioural constructs rather than linguistic patterns
Most AI tools optimise for keyword symmetry rather than competency expression. Recruitment technology must evolve to recognise behavioural evidence, critical thinking, adaptive capacity and leadership signals, not only job title correlations.
2. Incorporate early human verification
High calibre candidates are frequently filtered out by automated systems that misunderstand unconventional but valuable career trajectories. A brief human review can preserve exceptional talent that algorithms misclassify.
3. Use AI outputs as probabilistic insights, not deterministic decisions
AI can support judgement, but it should not replace it. Recruitment leaders must understand the difference between algorithmic confidence and actual accuracy and be prepared to override model recommendations.
4. Position AI as a diagnostic assistant rather than an interviewer
AI can analyse discourse patterns and surface behavioural indicators, but emotional intelligence, ethical reasoning and interpersonal alignment remain human domains. Maintaining this boundary is essential.
5. Increase transparency for candidates
Informing applicants about which components of the process involve AI helps reduce anxiety, improves preparedness and promotes a more equitable experience.
6. Conduct routine audits for algorithmic drift and embedded bias
Machine learning models are shaped by historical data, and historical data inevitably contains bias. Continuous auditing is crucial to ensure that recruitment outcomes remain fair, diverse and methodologically sound.
The goal is simple. We are not trying to defeat the algorithm. We are simply trying to progress far enough that someone has the opportunity to see the human being the data cannot fully describe.
As I navigate the current job market, it has become clear that AI is no longer a peripheral tool in recruitment. It now plays a central role in pre screening, behavioural pattern recognition, and ATS filtering. Before any human interaction occurs, much of a candidate’s professional narrative is processed, segmented and categorised by algorithms designed to infer suitability.
This efficiency is impressive, but it also exposes a series of systemic limitations that directly affect real applicants.
AI is often unable to interpret:
the complexity of career transitions
non linear professional growth
leadership philosophy
the behavioural depth developed through adversity
the rich context that shapes individual capability
Behavioural interviews were created to surface these exact qualities. Yet the increasing automation of early screening means that nuance is often lost long before a candidate speaks with a hiring manager.
What organisations can do to address the gap
1. Develop AI systems that measure behavioural constructs rather than linguistic patterns
Most AI tools optimise for keyword symmetry rather than competency expression. Recruitment technology must evolve to recognise behavioural evidence, critical thinking, adaptive capacity and leadership signals, not only job title correlations.
2. Incorporate early human verification
High calibre candidates are frequently filtered out by automated systems that misunderstand unconventional but valuable career trajectories. A brief human review can preserve exceptional talent that algorithms misclassify.
3. Use AI outputs as probabilistic insights, not deterministic decisions
AI can support judgement, but it should not replace it. Recruitment leaders must understand the difference between algorithmic confidence and actual accuracy and be prepared to override model recommendations.
4. Position AI as a diagnostic assistant rather than an interviewer
AI can analyse discourse patterns and surface behavioural indicators, but emotional intelligence, ethical reasoning and interpersonal alignment remain human domains. Maintaining this boundary is essential.
5. Increase transparency for candidates
Informing applicants about which components of the process involve AI helps reduce anxiety, improves preparedness and promotes a more equitable experience.
6. Conduct routine audits for algorithmic drift and embedded bias
Machine learning models are shaped by historical data, and historical data inevitably contains bias. Continuous auditing is crucial to ensure that recruitment outcomes remain fair, diverse and methodologically sound.
The goal is simple. We are not trying to defeat the algorithm. We are simply trying to progress far enough that someone has the opportunity to see the human being the data cannot fully describe.
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Nov 21, 2025 07:07 AM
regular
Rodeo riding looks like a world away from business, but the lessons are surprisingly close.
Most people see rodeo as a wild, unpredictable sport. Eight seconds on a bull doesn’t look anything like leading a team, closing a deal, or navigating a shifting market.
But the truth is this: rodeo is one of the clearest metaphors for how we manage risk, timing, strategy, and pressure in business.
1. You don’t control the environment. You control your response.
A rider never fully controls the animal. Markets, clients, and teams react in their own ways too. Success comes from preparing for volatility and staying composed when the unexpected hits.
2. The first three seconds decide everything.
In rodeo, the opening moments set momentum. In business, the first phase of a project, product launch, or client engagement determines trajectory. The ability to start strong is a competitive advantage.
3. Strategy matters as much as courage.
Rodeo riders study patterns, movement, weight distribution, and timing. It isn’t chaos; it’s controlled risk. Business leaders do the same when reading market signals, anticipating resistance, and planning execution.
4. The fall isn’t failure. It’s data.
Every rider hits the dirt. What matters is what they learn from the dismount. Businesses that analyse setbacks improve positioning, resilience, and future performance.
5. You need the right team outside the arena.
Behind every rider is a crew: coaches, stock handlers, medics, and peers. In business, your support network determines your capacity to perform at a high level.
Rodeo isn’t just adrenaline; it’s discipline, resilience, analysis, and risk management. Those who thrive in the arena often excel in leadership roles because they understand something many don’t:
Success is not about avoiding unpredictability. It’s about preparing for it, reading it, and riding it with intention.
If we approached business challenges with the same blend of courage, strategy, timing, and composure, we would make better decisions and build stronger organisations.
Most people see rodeo as a wild, unpredictable sport. Eight seconds on a bull doesn’t look anything like leading a team, closing a deal, or navigating a shifting market.
But the truth is this: rodeo is one of the clearest metaphors for how we manage risk, timing, strategy, and pressure in business.
1. You don’t control the environment. You control your response.
A rider never fully controls the animal. Markets, clients, and teams react in their own ways too. Success comes from preparing for volatility and staying composed when the unexpected hits.
2. The first three seconds decide everything.
In rodeo, the opening moments set momentum. In business, the first phase of a project, product launch, or client engagement determines trajectory. The ability to start strong is a competitive advantage.
3. Strategy matters as much as courage.
Rodeo riders study patterns, movement, weight distribution, and timing. It isn’t chaos; it’s controlled risk. Business leaders do the same when reading market signals, anticipating resistance, and planning execution.
4. The fall isn’t failure. It’s data.
Every rider hits the dirt. What matters is what they learn from the dismount. Businesses that analyse setbacks improve positioning, resilience, and future performance.
5. You need the right team outside the arena.
Behind every rider is a crew: coaches, stock handlers, medics, and peers. In business, your support network determines your capacity to perform at a high level.
Rodeo isn’t just adrenaline; it’s discipline, resilience, analysis, and risk management. Those who thrive in the arena often excel in leadership roles because they understand something many don’t:
Success is not about avoiding unpredictability. It’s about preparing for it, reading it, and riding it with intention.
If we approached business challenges with the same blend of courage, strategy, timing, and composure, we would make better decisions and build stronger organisations.
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Nov 04, 2025 04:01 AM
quote
The search is global....now.
exemplarylove.com
exemplarylove.com
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Nov 03, 2025 12:25 AM
regular
Paul Nicolaou and team, what a night.
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Nov 03, 2025 12:18 AM
regular
What a night at the Business Sydney Gala Awards last week, thank you Paul Nicolaou for.the opportunity to attend.
It was such an honour and so much fun to be a judge this year. The room was full of energy, talent, and inspiration, and it reminded me just how many incredible people are driving Sydney’s business community forward.
But what really made the evening special were the genuine friendships and connections that came from it.
On a personal note, my search for a brilliant CTO for ExemplaryLove.com is still underway. I’m looking for someone who wants to help build something meaningful at the intersection of technology, psychology, and relationships.
If that sounds like you or someone you know, I’d love to talk.
Finders fee too.
#BusinessSydney #Networking #Leadership #Innovation #ExemplaryLove #StartupLife
It was such an honour and so much fun to be a judge this year. The room was full of energy, talent, and inspiration, and it reminded me just how many incredible people are driving Sydney’s business community forward.
But what really made the evening special were the genuine friendships and connections that came from it.
On a personal note, my search for a brilliant CTO for ExemplaryLove.com is still underway. I’m looking for someone who wants to help build something meaningful at the intersection of technology, psychology, and relationships.
If that sounds like you or someone you know, I’d love to talk.
Finders fee too.
#BusinessSydney #Networking #Leadership #Innovation #ExemplaryLove #StartupLife
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Nov 02, 2025 06:10 AM
repost
CTO? WANT TO CHANGE THE WORLD?
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Nov 02, 2025 06:08 AM
repost
Seeing Olivetree Marketing Agency up on the big screen alongside some of the best businesses in #NSW at the #BNSW2025 State Awards at International Convention Centre Sydney (ICC Sydney) was a surreal, humbling, and proud moment all at once.
The largest state in Australia is home to so many incredible entrepreneurs, and listening to the winners’ stories made it clear that the common thread behind every success is passion, dedication, and perseverance.
It was also a wonderful opportunity to connect with leaders from Business NSW and meet so many inspiring business owners and entrepreneurs. The conversations we shared will stay with me for a long time for sure.
I’m very grateful for my amazing Olivetree Marketing team, we wouldn’t be here without you!!! ❤️
A big thank you to Kami Vida, Paul Ashley Jensen DTM and 🤝 Jerry Yessaeian 🛡️🗝️ for celebrating this milestone with me - your support means A LOT!
And finally, well done Business NSW for putting on a spectacular gala - it was a night to remember!
See you all next year!
Paul Nicolaou Daniel Hunter Chris Minns Daniel Mookhey Gina Field Dan Macias Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM Farid Zaki Lee Toomey Business Sydney Business Western Sydney
The largest state in Australia is home to so many incredible entrepreneurs, and listening to the winners’ stories made it clear that the common thread behind every success is passion, dedication, and perseverance.
It was also a wonderful opportunity to connect with leaders from Business NSW and meet so many inspiring business owners and entrepreneurs. The conversations we shared will stay with me for a long time for sure.
I’m very grateful for my amazing Olivetree Marketing team, we wouldn’t be here without you!!! ❤️
A big thank you to Kami Vida, Paul Ashley Jensen DTM and 🤝 Jerry Yessaeian 🛡️🗝️ for celebrating this milestone with me - your support means A LOT!
And finally, well done Business NSW for putting on a spectacular gala - it was a night to remember!
See you all next year!
Paul Nicolaou Daniel Hunter Chris Minns Daniel Mookhey Gina Field Dan Macias Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM Farid Zaki Lee Toomey Business Sydney Business Western Sydney
23 comments
Author:
Olivia Tomka
Nov 02, 2025 06:07 AM
repost
Every year at the end of the State Awards it feels like my life is back in order but only briefly.
The Business NSW Business Awards has been my baby for the last two years and I can proudly boast of the continous growth that evidently shown not only in the local awards, but regional and also State! This year being the first year ever in the program we hit the 200mark in number of entries regionally.
Thank you to the team from all local chambers that ran awards in their local communities, the regional teams that work tirelessly behind the scenes that don’t get a lot of recognition for their work. Our work is mostly hidden in the background but you always show every day to give it your all.
We did it! Another year rounded up successfully.
Thank you to our judges (to mention a few) Farid Zaki Rosa Stathis Marty Burgess Charlotte Layton Greg Layton Bill Maloukis Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM Fazila Farhad Burcak Sezer GAICD Lisa Lillis
Connie Mastroianni l Buyers Agent I Sydney Helen Liossis CPA GAICD JP Nalin Mehrotra Natasha Jha Bhaskar and many more.
Thank you for accepting my invitation to be part of this years awards! I can’t thank you enough.
Thank you to all the businesses that entered, and made it as State Finalists! You are all winners, whether you went home with a trophy or not.
Let 2026 planning begin! Feel free to contact me if you would like to be a judge or involved in anyway next year. My hunt has begun!
#bnswawards25 #businessnsw
The Business NSW Business Awards has been my baby for the last two years and I can proudly boast of the continous growth that evidently shown not only in the local awards, but regional and also State! This year being the first year ever in the program we hit the 200mark in number of entries regionally.
Thank you to the team from all local chambers that ran awards in their local communities, the regional teams that work tirelessly behind the scenes that don’t get a lot of recognition for their work. Our work is mostly hidden in the background but you always show every day to give it your all.
We did it! Another year rounded up successfully.
Thank you to our judges (to mention a few) Farid Zaki Rosa Stathis Marty Burgess Charlotte Layton Greg Layton Bill Maloukis Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM Fazila Farhad Burcak Sezer GAICD Lisa Lillis
Connie Mastroianni l Buyers Agent I Sydney Helen Liossis CPA GAICD JP Nalin Mehrotra Natasha Jha Bhaskar and many more.
Thank you for accepting my invitation to be part of this years awards! I can’t thank you enough.
Thank you to all the businesses that entered, and made it as State Finalists! You are all winners, whether you went home with a trophy or not.
Let 2026 planning begin! Feel free to contact me if you would like to be a judge or involved in anyway next year. My hunt has begun!
#bnswawards25 #businessnsw
18 comments
Author:
Rachel Amankwah
Oct 31, 2025 10:23 PM
repost
Sydney hosted another successful Business Sydney & Business Western Sydney event on Wednesday, an exclusive luncheon in collaboration with Lake Macquarie City Council Economic Development Company, Dantia, bringing together over 90 senior business leaders to explore exciting investment opportunities just 90 minutes north in Lake Macquarie.
We were honoured to welcome The Hon.
Yasmin Catley MP, NSW Minister for Police and Counter-Terrorism, Minister for the Hunter, and Member for Swansea, as our special guest.
Tim Browne, CEO of Dantia, shared the region’s compelling advantages, a lower cost base, highly skilled workforce, strong infrastructure, and growing industries in renewable energy, advanced manufacturing, and tourism.
The Minister and Mr Browne were joined by
Cr Adam Shultz, Mayor of Lake Macquarie, and Bob Hawes, CEO of Business Hunter, for a thought-provoking discussion on innovation, sustainability, and growth across the region.
A huge thank you to all who attended, your engagement and insights made this luncheon such a success. Together, we’re building stronger connections between Sydney and the Hunter, unlocking new opportunities for investment and collaboration.
Photos below are with Minister Yasmin Catley and business leaders at the event.
#BusinessSydney #LakeMacquarie #Investment #EconomicGrowth #Collaboration #NSWBusiness #BusinessHunter #CityCouncil #WeloveLakeMacquarie #WeloveSydney
We were honoured to welcome The Hon.
Yasmin Catley MP, NSW Minister for Police and Counter-Terrorism, Minister for the Hunter, and Member for Swansea, as our special guest.
Tim Browne, CEO of Dantia, shared the region’s compelling advantages, a lower cost base, highly skilled workforce, strong infrastructure, and growing industries in renewable energy, advanced manufacturing, and tourism.
The Minister and Mr Browne were joined by
Cr Adam Shultz, Mayor of Lake Macquarie, and Bob Hawes, CEO of Business Hunter, for a thought-provoking discussion on innovation, sustainability, and growth across the region.
A huge thank you to all who attended, your engagement and insights made this luncheon such a success. Together, we’re building stronger connections between Sydney and the Hunter, unlocking new opportunities for investment and collaboration.
Photos below are with Minister Yasmin Catley and business leaders at the event.
#BusinessSydney #LakeMacquarie #Investment #EconomicGrowth #Collaboration #NSWBusiness #BusinessHunter #CityCouncil #WeloveLakeMacquarie #WeloveSydney
14 comments
Author:
Paul Nicolaou
Oct 30, 2025 06:28 AM
repost
CTO? WANT TO CHANGE THE WORLD?
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Oct 27, 2025 01:57 AM
repost
CTO? WANT TO CHANGE THE WORLD?
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Oct 24, 2025 03:59 AM
regular
I had the privilege of meeting Dr. Frederik G. Pferdt, Google’s first Chief Innovation Evangelist and author of What’s Next Is Now, at SXSW Sydney 2025.
Our chat about what makes someone resilient and curious was one of the most honest and inspiring I’ve had. It reminded me that curiosity isn’t just a skill, it’s a mindset for navigating uncertainty.
Over four days I devoured his book, a Next Big Idea Club “Must-Read” and Publishers Weekly Best Audiobook of 2024. It teaches six principles of a future-ready mind state: optimism, openness, curiosity, experimentation, empathy, and what he calls Dimension X your unique way of seeing the world.
We don’t have to fear the future. We can create it.
#SXSW #Innovation #Leadership #Curiosity #Resilience #WhatsNextIsNow #Google #FutureReadyMindset
https://lnkd.in/gYCknPcB
Our chat about what makes someone resilient and curious was one of the most honest and inspiring I’ve had. It reminded me that curiosity isn’t just a skill, it’s a mindset for navigating uncertainty.
Over four days I devoured his book, a Next Big Idea Club “Must-Read” and Publishers Weekly Best Audiobook of 2024. It teaches six principles of a future-ready mind state: optimism, openness, curiosity, experimentation, empathy, and what he calls Dimension X your unique way of seeing the world.
We don’t have to fear the future. We can create it.
#SXSW #Innovation #Leadership #Curiosity #Resilience #WhatsNextIsNow #Google #FutureReadyMindset
https://lnkd.in/gYCknPcB
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Oct 23, 2025 02:33 AM
repost
Let's meet before I jet off.
I Am Leaving Sydney for Some Tropical Islands, Somewhere, to Become a PADI Scuba Diving Instructor.
As I scale SCUBASTRAT
https://lnkd.in/g_QrVjmF
It is time for me to go meet clients face to face.
Sat 25 Oct 2025 17:00 - 21:00
Opera Bar
Sydney Opera House Bennelong Point Sydney NSW 2000
Sydney, Australia
Meet at the bar, I will have my phone with me.
0421 012345
0421 543210
LinkedIn is where I live, so the invite makes the most sense here.
I Am Leaving Sydney for Some Tropical Islands, Somewhere, to Become a PADI Scuba Diving Instructor.
As I scale SCUBASTRAT
https://lnkd.in/g_QrVjmF
It is time for me to go meet clients face to face.
Sat 25 Oct 2025 17:00 - 21:00
Opera Bar
Sydney Opera House Bennelong Point Sydney NSW 2000
Sydney, Australia
Meet at the bar, I will have my phone with me.
0421 012345
0421 543210
LinkedIn is where I live, so the invite makes the most sense here.
2 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Oct 22, 2025 11:24 PM
regular
PANATHĒNEA | Athens Just Raised the Bar
I met Lars Rasmussen at SXSW Sydney and the conversation was sensational.
If you weren’t at the first Panathēnea Festival in Athens from May 7 to 9, 2025, you missed something unforgettable. More than 3,100 people from 44 countries filled the city for three days where innovation met culture and real connections turned into real results. At the Athens Conservatoire, 1,300 founders and 600 investors filled the halls with energy, ideas, and deals that happened in real time.
Across the city, 34 side events transformed rooftops, gardens, galleries, and secret courtyards into spaces buzzing with possibility. Athens became the ultimate playground for the bold, the curious, and the ambitious. Over 2,200 meetings were booked through the app, and countless more happened in hallways, taxis, cafés, and chance encounters. It wasn’t just an event. It was the beginning of something bigger.
Next May, Panathēnea is coming back even bigger, louder, and more powerful. If you missed it this time, don’t make the same mistake twice.
#Panathēnea #Athens #Innovation #Startups #Investors #Culture #Networking #Events #Greece #Entrepreneurship
https://lnkd.in/gWBBBER2
I met Lars Rasmussen at SXSW Sydney and the conversation was sensational.
If you weren’t at the first Panathēnea Festival in Athens from May 7 to 9, 2025, you missed something unforgettable. More than 3,100 people from 44 countries filled the city for three days where innovation met culture and real connections turned into real results. At the Athens Conservatoire, 1,300 founders and 600 investors filled the halls with energy, ideas, and deals that happened in real time.
Across the city, 34 side events transformed rooftops, gardens, galleries, and secret courtyards into spaces buzzing with possibility. Athens became the ultimate playground for the bold, the curious, and the ambitious. Over 2,200 meetings were booked through the app, and countless more happened in hallways, taxis, cafés, and chance encounters. It wasn’t just an event. It was the beginning of something bigger.
Next May, Panathēnea is coming back even bigger, louder, and more powerful. If you missed it this time, don’t make the same mistake twice.
#Panathēnea #Athens #Innovation #Startups #Investors #Culture #Networking #Events #Greece #Entrepreneurship
https://lnkd.in/gWBBBER2
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Oct 16, 2025 01:25 PM
quote
CTO? WANT TO CHANGE THE WORLD?
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Oct 16, 2025 12:28 AM
regular
It’s been an incredible few days at South by Southwest SXSW Sydney.
As one of the evaluators for 2025, it’s been surreal to see some of the talks I judged come to life. The quality of presentations, panels, and people is world-class.
Yes, there’s been plenty of talk about AI, but what’s really stood out is something far more human. The conversations about empathy, connection, and belonging have reminded me that no matter how advanced technology becomes, the real innovation lies in how we relate to one another. Thanks to DEPT® for the opportunity to network, and I am at the drinks tonight.
Ph 0421 012344 to find me.
That’s exactly why I’m stepping back into founder mode while still at AVODKA, with Exemplary Love. It’s a globally launched long-term relationship business built on the belief that love, trust, and communication deserve as much design and attention as any product.
It’s about helping people build relationships that last, powered by technology that understands what it means to be human.
To bring this vision to life, I’m building an extraordinary team:
a Chief Technological Officer who can guide and inspire a team of 300 developers in the Philippines, managing innovation across time zones and cultures
a Chief Risk Officer who can navigate uncertainty with clarity
a Chief Legal Officer who protects purpose as much as product
and a Chief Marketing Officer who understands story, not just strategy
If you’re at SXSW, I’m the backpack guy. My backpack actually has my advert for a CTO on it, so I’m pretty easy to find. I’m also the tall giraffe walking around with a big smile. Dane Murray 👨🏼🚀 Let's catch up again.
If you see me, come say hi. Let’s talk about love, leadership, AI, or how to build something that truly matters.
Because the future isn’t just artificial. It’s deeply, profoundly human, and that's the ultimate goal.
As one of the evaluators for 2025, it’s been surreal to see some of the talks I judged come to life. The quality of presentations, panels, and people is world-class.
Yes, there’s been plenty of talk about AI, but what’s really stood out is something far more human. The conversations about empathy, connection, and belonging have reminded me that no matter how advanced technology becomes, the real innovation lies in how we relate to one another. Thanks to DEPT® for the opportunity to network, and I am at the drinks tonight.
Ph 0421 012344 to find me.
That’s exactly why I’m stepping back into founder mode while still at AVODKA, with Exemplary Love. It’s a globally launched long-term relationship business built on the belief that love, trust, and communication deserve as much design and attention as any product.
It’s about helping people build relationships that last, powered by technology that understands what it means to be human.
To bring this vision to life, I’m building an extraordinary team:
a Chief Technological Officer who can guide and inspire a team of 300 developers in the Philippines, managing innovation across time zones and cultures
a Chief Risk Officer who can navigate uncertainty with clarity
a Chief Legal Officer who protects purpose as much as product
and a Chief Marketing Officer who understands story, not just strategy
If you’re at SXSW, I’m the backpack guy. My backpack actually has my advert for a CTO on it, so I’m pretty easy to find. I’m also the tall giraffe walking around with a big smile. Dane Murray 👨🏼🚀 Let's catch up again.
If you see me, come say hi. Let’s talk about love, leadership, AI, or how to build something that truly matters.
Because the future isn’t just artificial. It’s deeply, profoundly human, and that's the ultimate goal.
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Oct 14, 2025 12:29 PM
regular
In the spirit of tech and movies TRON ARES. IMAX.
I just walked out of a massive dance party at SXSW Sydney to go watch Tron: Ares at IMAX, and it all made perfect sense.
Beneath the lasers and light cycles, this isn’t just another sci-fi sequel. It’s a mirror held up to us.
Who really controls AI, and for what purpose?
What truly counts as life or consciousness?
And when does code begin to make choices of its own?
It’s about creators and the moment their creations outgrow them. About data turning into matter, technology built for progress becoming a weapon, and the fragile balance between utopia and chaos. Even the industrial design language feels like a meditation on beauty, control, and the human need to create something greater than ourselves, and I do not have a creative bone in my body.
The deeper questions about soul, faith, and what it means to stay human in a digital age, links back to conversations around lucid dreaming. Robert Bosnak, NcPsyA, have you seen it yet? What did you think?
Tron reminded me of Mo Gawdat and the discussion of walking up to a tree, and nanotech instantly producing both an apple and an iPhone. So when technology can create anything, what will we choose to create, for who and why?
#TronAres #SXSW #AISydney #FutureOfHumanity #TechnologyAndEthics #IMAXSydney #MoGawdat
I just walked out of a massive dance party at SXSW Sydney to go watch Tron: Ares at IMAX, and it all made perfect sense.
Beneath the lasers and light cycles, this isn’t just another sci-fi sequel. It’s a mirror held up to us.
Who really controls AI, and for what purpose?
What truly counts as life or consciousness?
And when does code begin to make choices of its own?
It’s about creators and the moment their creations outgrow them. About data turning into matter, technology built for progress becoming a weapon, and the fragile balance between utopia and chaos. Even the industrial design language feels like a meditation on beauty, control, and the human need to create something greater than ourselves, and I do not have a creative bone in my body.
The deeper questions about soul, faith, and what it means to stay human in a digital age, links back to conversations around lucid dreaming. Robert Bosnak, NcPsyA, have you seen it yet? What did you think?
Tron reminded me of Mo Gawdat and the discussion of walking up to a tree, and nanotech instantly producing both an apple and an iPhone. So when technology can create anything, what will we choose to create, for who and why?
#TronAres #SXSW #AISydney #FutureOfHumanity #TechnologyAndEthics #IMAXSydney #MoGawdat
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Oct 14, 2025 11:38 AM
regular
SXSW Sydney
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Oct 14, 2025 03:32 AM
quote
Look for the LED backback at SXSW Sydney.
If you want to change the world, find me, lots of different roles available and skills needed.
If you want to change the world, find me, lots of different roles available and skills needed.
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Oct 14, 2025 12:59 AM
quote
I am in a talk at SXSW Sydney and there is still a misconception in my opinion that we as humans are smarter and more creative than AI.
So far, when people have used the QR codes and battled against AI, they lost to AI. Why do you believe, we as a species, still think we are smarter and more creative than AI?
So, battle against AI and see where you end up?
So far, when people have used the QR codes and battled against AI, they lost to AI. Why do you believe, we as a species, still think we are smarter and more creative than AI?
So, battle against AI and see where you end up?
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Oct 14, 2025 12:03 AM
regular
SXSW Sydney, still looking for my CTO.
1 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Oct 13, 2025 11:33 AM
repost
Judging Conference and Business Award Applications Builds Better Leaders
Judging other people’s applications, whether for conferences, awards, or funding is one of the most valuable professional development opportunities available.
It’s not just about deciding who “wins.” It’s about sharpening your strategic mind, expanding your worldview, and becoming a more effective leader.
Here’s how:
1. Sharpen Strategic Thinking
When you evaluate submissions from diverse industries and innovators, you’re constantly weighing business models, impact, and execution. That depth of exposure forces you to think more clearly and assess ideas critically—skills that are core to good strategy.
📘 Bain & Company explains how decision-focused processes increase clarity and reduce waste:
https://lnkd.in/gaHy6ysF
2. Expand Your Perspective and Bias Awareness
Reading hundreds of ideas from around the world challenges your assumptions and strengthens your cognitive flexibility. It’s a real-time education in how different people solve problems.
📘 McKinsey & Company highlights the need for “mindset makeovers” to create agile, innovative teams:
https://lnkd.in/gWDb-jpU
3. Improve Coaching and Feedback Skills
Judging forces you to give honest, constructive feedback. That skill translates directly into better team leadership, mentoring, and client engagement.
📘 McKinsey shares how feedback culture is key to unlocking employee potential:
https://lnkd.in/gVGDHGv4
4. Connect with Innovators and Thought Leaders
Serving on judging panels helps you build relationships with smart peers, understand trends, and discover people or projects before they become mainstream.
📘 Explore how BCG fosters global connection through its open events:
https://lnkd.in/g6DKu-Ch
If you get the chance to serve as a judge, say YES. You’ll give back to the community and grow yourself in the process. Judging is one of the most under-rated ways to develop the mindset of a strategist, the empathy of a coach, and the curiosity of a founder.
Ticket prices for SXSW Sydney rise soon, get in now for your discount.
Judging other people’s applications, whether for conferences, awards, or funding is one of the most valuable professional development opportunities available.
It’s not just about deciding who “wins.” It’s about sharpening your strategic mind, expanding your worldview, and becoming a more effective leader.
Here’s how:
1. Sharpen Strategic Thinking
When you evaluate submissions from diverse industries and innovators, you’re constantly weighing business models, impact, and execution. That depth of exposure forces you to think more clearly and assess ideas critically—skills that are core to good strategy.
📘 Bain & Company explains how decision-focused processes increase clarity and reduce waste:
https://lnkd.in/gaHy6ysF
2. Expand Your Perspective and Bias Awareness
Reading hundreds of ideas from around the world challenges your assumptions and strengthens your cognitive flexibility. It’s a real-time education in how different people solve problems.
📘 McKinsey & Company highlights the need for “mindset makeovers” to create agile, innovative teams:
https://lnkd.in/gWDb-jpU
3. Improve Coaching and Feedback Skills
Judging forces you to give honest, constructive feedback. That skill translates directly into better team leadership, mentoring, and client engagement.
📘 McKinsey shares how feedback culture is key to unlocking employee potential:
https://lnkd.in/gVGDHGv4
4. Connect with Innovators and Thought Leaders
Serving on judging panels helps you build relationships with smart peers, understand trends, and discover people or projects before they become mainstream.
📘 Explore how BCG fosters global connection through its open events:
https://lnkd.in/g6DKu-Ch
If you get the chance to serve as a judge, say YES. You’ll give back to the community and grow yourself in the process. Judging is one of the most under-rated ways to develop the mindset of a strategist, the empathy of a coach, and the curiosity of a founder.
Ticket prices for SXSW Sydney rise soon, get in now for your discount.
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Oct 13, 2025 07:41 AM
regular
Always meet your heroes. Mo Gawdat, thanks to Catherine Ball for the introduction and SXSW Sydney.
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Oct 13, 2025 04:37 AM
regular
Great to catch up with Catherine Ball and get to chat. If you need a super smart speaker on AI, she is your person.
And the book is a great read too.
And the book is a great read too.
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Oct 13, 2025 03:05 AM
regular
Your world will drastically change.
In 2026.
Mo Gawdat and Catherine Ball at SXSW Sydney.
In 2026.
Mo Gawdat and Catherine Ball at SXSW Sydney.
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Oct 12, 2025 11:53 PM
regular
Seeking CTO at SXSW.
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Oct 12, 2025 11:15 PM
quote
I'm attending SXSW Sydney 2025. Join me today and let's swap ideas.
I'm looking for a CTO for an app that is in the process of a global launch.
Call me and let's talk.
0421 012 345
0421 543 210
I'm looking for a CTO for an app that is in the process of a global launch.
Call me and let's talk.
0421 012 345
0421 543 210
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Oct 12, 2025 10:07 AM
regular
So excited to be going to SXSW again. I am there for the whole week, hit me up for a coffee and a chat.
0421 012 345
0421 543 210
0421 012 345
0421 543 210
2 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Oct 03, 2025 08:31 AM
repost
We are building Exemplary Love, a global platform for lasting love, not endless swipes.
I have spent decades in University coordinating/lecturing, strategy and marketing, and now I am building something deeply personal: a dating/relationship app that helps people find, form, and keep long-term relationships.
To make this vision real, I am looking for a Chief Technology Officer (CTO) to join me at the ground floor.
This is not just another job, it is a mission. Together, we will build technology that strengthens love, family, and commitment in a world of swipe fatigue.
What I am Looking For
A visionary builder with experience leading teams and scaling platforms
Deep knowledge of AWS, security-first design, and consumer-scale applications
Expertise in AI/ML, behavioral science/psychology/finance/health/wealth data integration
Someone who can code when needed, but also lead strategically, we have a team of a few hundred coders in the Philippines 🇵🇭 and Vietnam 🇻🇳.
Above all, a leader who wants to create technology that makes society better
What is on Offer
Equity at the ground floor
The chance to architect trust in a broken dating industry
Full freedom to shape and scale the platform
Work on something that truly matters
This is a remote-first, global opportunity with high Equity.
If this speaks to you, let us talk.
DM me here on LinkedIn.
Whatsapp +61 421 012 345.
#CTO #FOUNDER #ACS
I have spent decades in University coordinating/lecturing, strategy and marketing, and now I am building something deeply personal: a dating/relationship app that helps people find, form, and keep long-term relationships.
To make this vision real, I am looking for a Chief Technology Officer (CTO) to join me at the ground floor.
This is not just another job, it is a mission. Together, we will build technology that strengthens love, family, and commitment in a world of swipe fatigue.
What I am Looking For
A visionary builder with experience leading teams and scaling platforms
Deep knowledge of AWS, security-first design, and consumer-scale applications
Expertise in AI/ML, behavioral science/psychology/finance/health/wealth data integration
Someone who can code when needed, but also lead strategically, we have a team of a few hundred coders in the Philippines 🇵🇭 and Vietnam 🇻🇳.
Above all, a leader who wants to create technology that makes society better
What is on Offer
Equity at the ground floor
The chance to architect trust in a broken dating industry
Full freedom to shape and scale the platform
Work on something that truly matters
This is a remote-first, global opportunity with high Equity.
If this speaks to you, let us talk.
DM me here on LinkedIn.
Whatsapp +61 421 012 345.
#CTO #FOUNDER #ACS
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Oct 01, 2025 10:16 AM
regular
PMDOK, PMI, PMDOS, it's acronyms galore.
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Oct 01, 2025 04:02 AM
regular
We are building Exemplary Love, a global platform for lasting love, not endless swipes.
I have spent decades in University coordinating/lecturing, strategy and marketing, and now I am building something deeply personal: a dating/relationship app that helps people find, form, and keep long-term relationships.
To make this vision real, I am looking for a Chief Technology Officer (CTO) to join me at the ground floor.
This is not just another job, it is a mission. Together, we will build technology that strengthens love, family, and commitment in a world of swipe fatigue.
What I am Looking For
A visionary builder with experience leading teams and scaling platforms
Deep knowledge of AWS, security-first design, and consumer-scale applications
Expertise in AI/ML, behavioral science/psychology/finance/health/wealth data integration
Someone who can code when needed, but also lead strategically, we have a team of a few hundred coders in the Philippines 🇵🇭 and Vietnam 🇻🇳.
Above all, a leader who wants to create technology that makes society better
What is on Offer
Equity at the ground floor
The chance to architect trust in a broken dating industry
Full freedom to shape and scale the platform
Work on something that truly matters
This is a remote-first, global opportunity with high Equity.
If this speaks to you, let us talk.
DM me here on LinkedIn.
Whatsapp +61 421 012 345.
#CTO #FOUNDER #ACS
I have spent decades in University coordinating/lecturing, strategy and marketing, and now I am building something deeply personal: a dating/relationship app that helps people find, form, and keep long-term relationships.
To make this vision real, I am looking for a Chief Technology Officer (CTO) to join me at the ground floor.
This is not just another job, it is a mission. Together, we will build technology that strengthens love, family, and commitment in a world of swipe fatigue.
What I am Looking For
A visionary builder with experience leading teams and scaling platforms
Deep knowledge of AWS, security-first design, and consumer-scale applications
Expertise in AI/ML, behavioral science/psychology/finance/health/wealth data integration
Someone who can code when needed, but also lead strategically, we have a team of a few hundred coders in the Philippines 🇵🇭 and Vietnam 🇻🇳.
Above all, a leader who wants to create technology that makes society better
What is on Offer
Equity at the ground floor
The chance to architect trust in a broken dating industry
Full freedom to shape and scale the platform
Work on something that truly matters
This is a remote-first, global opportunity with high Equity.
If this speaks to you, let us talk.
DM me here on LinkedIn.
Whatsapp +61 421 012 345.
#CTO #FOUNDER #ACS
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Oct 01, 2025 01:03 AM
regular
#PMDOK2025 and the Project Management Institute with PMI Sydney Australia.
Project Managers Day of Knowledge 2025, awesome as usual.
Join the PMI, as PMI members can attend our chapter events free of charge.
https://lnkd.in/gHyhfQa3
The PMI membership is open to anyone who is interested in the Project Management Profession - no qualifications or experience is required. You do not have to be certified as a Project Management Professional (PMP®) in order to join PMI - that is an optional certification.
You will receive all benefits of PMI members globally, including:
Digital version of the latest edition of A Guide to the Project Management Body of Knowledge (PMBOK®)
Subscriptions to PM Network®, Project Management Journal® and PMI Today®
Access to the Member’s Only Area of the USA PMI Web site
Exclusive access to the resource library www.projectmanagement.com
Discounted USA PMI Congress registration
Be part of the largest project management community with over 500,000 members worldwide
As a PMI Sydney Chapter member, you will also receive additional benefits that will advance your project management career and develop your professional knowledge.
Exclusive Sydney Chapter Education and Networking Events
PMP® and other certifications examination preparation Sessions
Other education and training sessions for self-development
Monthly Chapter session with key industry speakers
Sydney Chapter networking events
Informative Sydney based breakfast sessions
A discount to the national PMI Conference
PMI Sydney Chapter members are eligible for a 20% discount on all PM-Partners courses
Opportunity to become a volunteer and grow as a leader in project management
Project Managers Day of Knowledge 2025, awesome as usual.
Join the PMI, as PMI members can attend our chapter events free of charge.
https://lnkd.in/gHyhfQa3
The PMI membership is open to anyone who is interested in the Project Management Profession - no qualifications or experience is required. You do not have to be certified as a Project Management Professional (PMP®) in order to join PMI - that is an optional certification.
You will receive all benefits of PMI members globally, including:
Digital version of the latest edition of A Guide to the Project Management Body of Knowledge (PMBOK®)
Subscriptions to PM Network®, Project Management Journal® and PMI Today®
Access to the Member’s Only Area of the USA PMI Web site
Exclusive access to the resource library www.projectmanagement.com
Discounted USA PMI Congress registration
Be part of the largest project management community with over 500,000 members worldwide
As a PMI Sydney Chapter member, you will also receive additional benefits that will advance your project management career and develop your professional knowledge.
Exclusive Sydney Chapter Education and Networking Events
PMP® and other certifications examination preparation Sessions
Other education and training sessions for self-development
Monthly Chapter session with key industry speakers
Sydney Chapter networking events
Informative Sydney based breakfast sessions
A discount to the national PMI Conference
PMI Sydney Chapter members are eligible for a 20% discount on all PM-Partners courses
Opportunity to become a volunteer and grow as a leader in project management
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Sep 29, 2025 11:48 PM
regular
What a weekend at the RAAF 100 year anniversary. I'm still trying to reconnect with the Thailand version of Maverick (Tom Cruise and Top Gun). If you have not heard my story, remind me to tell you next time we meet.
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Sep 25, 2025 03:45 AM
regular
Let's meet before I jet off.
I Am Leaving Sydney for Some Tropical Islands, Somewhere, to Become a PADI Scuba Diving Instructor.
As I scale SCUBASTRAT
https://lnkd.in/g_QrVjmF
It is time for me to go meet clients face to face.
Sat 25 Oct 2025 17:00 - 21:00
Opera Bar
Sydney Opera House Bennelong Point Sydney NSW 2000
Sydney, Australia
Meet at the bar, I will have my phone with me.
0421 012345
0421 543210
LinkedIn is where I live, so the invite makes the most sense here.
I Am Leaving Sydney for Some Tropical Islands, Somewhere, to Become a PADI Scuba Diving Instructor.
As I scale SCUBASTRAT
https://lnkd.in/g_QrVjmF
It is time for me to go meet clients face to face.
Sat 25 Oct 2025 17:00 - 21:00
Opera Bar
Sydney Opera House Bennelong Point Sydney NSW 2000
Sydney, Australia
Meet at the bar, I will have my phone with me.
0421 012345
0421 543210
LinkedIn is where I live, so the invite makes the most sense here.
2 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Sep 23, 2025 04:47 AM
regular
This is a paid one-off job at AUD $125 for the hour.
I’m looking for someone with n8n automation and AI document processing experience to help me with a once-off, one-hour paid setup.
The task: build a workflow that takes receipts (PDF, JPG, PNG), runs them through OCR + ChatGPT, and exports structured, tax-ready data (date, vendor, amount, GST, category, payment method, description) into Google Sheets or Excel.
In that hour, I’d like the system working end-to-end:
n8n workflow configured (OCR → ChatGPT → Sheets/Excel)
Spreadsheet structured for accounting/tax compliance
Error handling and audit trail included
Ready for me to use immediately after the session
This is a paid one-off job at AUD $125 for the hour.
If you’ve set up something similar before with n8n + ChatGPT + OCR integrations, please DM me with your experience and availability, or call me directly on 0421 012 345.
I’m looking for someone with n8n automation and AI document processing experience to help me with a once-off, one-hour paid setup.
The task: build a workflow that takes receipts (PDF, JPG, PNG), runs them through OCR + ChatGPT, and exports structured, tax-ready data (date, vendor, amount, GST, category, payment method, description) into Google Sheets or Excel.
In that hour, I’d like the system working end-to-end:
n8n workflow configured (OCR → ChatGPT → Sheets/Excel)
Spreadsheet structured for accounting/tax compliance
Error handling and audit trail included
Ready for me to use immediately after the session
This is a paid one-off job at AUD $125 for the hour.
If you’ve set up something similar before with n8n + ChatGPT + OCR integrations, please DM me with your experience and availability, or call me directly on 0421 012 345.
1 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Sep 20, 2025 05:12 AM
regular
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Sep 16, 2025 06:49 AM
quote
I'm looking for a CTO.
1 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Sep 14, 2025 04:59 AM
regular
Life has its moments of flow, when you’re fully present, time slips away, and everything just works. It’s those rare, beautiful stretches where mind and body are aligned, and you feel like you’re exactly where you’re meant to be.
But flow isn’t permanent. At some point, we all trip, stumble, or outright face plant. And that’s okay. Those moments remind us that being human isn’t about moving through life flawlessly, it’s about choosing to get back up when we don’t.
Every fall is a pause, not an ending. It’s a chance to breathe, reflect, and realign so that when you step back in, you can find the flow again, maybe even deeper than before.
So when you fall (and you will), don’t see it as failure. See it as part of the rhythm of life. Flow, fall, rise, face plant. Get up and go.
But flow isn’t permanent. At some point, we all trip, stumble, or outright face plant. And that’s okay. Those moments remind us that being human isn’t about moving through life flawlessly, it’s about choosing to get back up when we don’t.
Every fall is a pause, not an ending. It’s a chance to breathe, reflect, and realign so that when you step back in, you can find the flow again, maybe even deeper than before.
So when you fall (and you will), don’t see it as failure. See it as part of the rhythm of life. Flow, fall, rise, face plant. Get up and go.
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Sep 12, 2025 04:10 AM
regular
Looking for Co-Founders
Hi everyone, I’m building two new businesses and on the look out for co-founders. We’re underpinned by AWS enterprise-grade security and have had discussions already with them.
I’m looking for sweat equity co-founders to join me:
CTO
CFO
CMO
CLO
If you’re passionate about building something ethical and globally scalable, and you want to get in on the ground floor of a born-global startup, reach out.
Full paperwork once we align.
All co-founders will have:
Founders Agreement – clear roles, responsibilities, equity splits, and vesting (4 years with a 1-year cliff).
Shareholders Agreement – voting rights, dual-class shares to protect founder control, drag/tag-along clauses, and anti-dilution protections.
Company Constitution (ASIC Registered) – aligned with our shareholders agreement.
Sweat Equity Agreements – equity in return for contribution, with milestone or performance-based vesting.
IP Assignment Agreements – all intellectual property created belongs to the company.
Confidentiality & NDA – protecting ideas, data, and preventing competition.
Employment/Contractor Agreements – formal engagement letters so expectations are clear.
Founder protection: I will retain control through dual-class shares and reverse vesting.
Transparency: Option pool will be structured fairly for future hires without crushing early co-founders.
If you want to join a serious, legally-structured, AWS-secure, first platform of its kind, this is your chance to come in at ground floor as a sweat equity co-founder.
Phone 0421 012 345
Hi everyone, I’m building two new businesses and on the look out for co-founders. We’re underpinned by AWS enterprise-grade security and have had discussions already with them.
I’m looking for sweat equity co-founders to join me:
CTO
CFO
CMO
CLO
If you’re passionate about building something ethical and globally scalable, and you want to get in on the ground floor of a born-global startup, reach out.
Full paperwork once we align.
All co-founders will have:
Founders Agreement – clear roles, responsibilities, equity splits, and vesting (4 years with a 1-year cliff).
Shareholders Agreement – voting rights, dual-class shares to protect founder control, drag/tag-along clauses, and anti-dilution protections.
Company Constitution (ASIC Registered) – aligned with our shareholders agreement.
Sweat Equity Agreements – equity in return for contribution, with milestone or performance-based vesting.
IP Assignment Agreements – all intellectual property created belongs to the company.
Confidentiality & NDA – protecting ideas, data, and preventing competition.
Employment/Contractor Agreements – formal engagement letters so expectations are clear.
Founder protection: I will retain control through dual-class shares and reverse vesting.
Transparency: Option pool will be structured fairly for future hires without crushing early co-founders.
If you want to join a serious, legally-structured, AWS-secure, first platform of its kind, this is your chance to come in at ground floor as a sweat equity co-founder.
Phone 0421 012 345
2 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Sep 08, 2025 08:15 AM
regular
If you want my key learnings and notes, reach out to me.
Sensational panel thanks to Business Sydney and Paul Nicolaou for putting on another great event.
Paul Honeybone – Executive Manager, Strategy and Urban Analytics, City of Sydney
Kim Hieu Nguyen – Head of Business Development, EzyRemit Worldwide
Wan Hoe G. – Principal, Tropman & Tropman Architects
Adam Kilburn – Chief Executive Officer, Homestay in Australia – NEAS
Nigel Palmer – Senior Policy Manager, Skills and Education, Business NSW
Sensational panel thanks to Business Sydney and Paul Nicolaou for putting on another great event.
Paul Honeybone – Executive Manager, Strategy and Urban Analytics, City of Sydney
Kim Hieu Nguyen – Head of Business Development, EzyRemit Worldwide
Wan Hoe G. – Principal, Tropman & Tropman Architects
Adam Kilburn – Chief Executive Officer, Homestay in Australia – NEAS
Nigel Palmer – Senior Policy Manager, Skills and Education, Business NSW
1 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Sep 08, 2025 06:53 AM
regular
Some super smart heavy hitters on the panel.
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Sep 08, 2025 06:47 AM
regular
Why international students are good for NSW, their impact goes far beyond tuition fees.
Business: Driving demand for goods and services, creating jobs, filling skill gaps
Education: Funding research, powering postgraduate innovation
Visitor economy: Recreational travel, family and friends boosting tourism
Society and culture: Volunteer work, cultural diversity, stronger communities
Long-term: Alumni building trade links, attracting new students, returning as tourists
International education adds almost $20 billion to NSW each year and leaves a lasting legacy of cultural and economic connections.
International students are not just learners. They are builders of a stronger, more connected NSW.
Thank you to Paul Nicolaou and Emily Suvaal.
Business: Driving demand for goods and services, creating jobs, filling skill gaps
Education: Funding research, powering postgraduate innovation
Visitor economy: Recreational travel, family and friends boosting tourism
Society and culture: Volunteer work, cultural diversity, stronger communities
Long-term: Alumni building trade links, attracting new students, returning as tourists
International education adds almost $20 billion to NSW each year and leaves a lasting legacy of cultural and economic connections.
International students are not just learners. They are builders of a stronger, more connected NSW.
Thank you to Paul Nicolaou and Emily Suvaal.
1 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Sep 07, 2025 06:30 AM
regular
Storytelling in tourism is so important. If you missed my talk and 60 minute presentation on Storytelling, I am sharing it on my YouTube.
https://lnkd.in/gCqGVMch
https://lnkd.in/gi24BaEU
https://lnkd.in/g_QrVjmF
https://lnkd.in/gCqGVMch
https://lnkd.in/gi24BaEU
https://lnkd.in/g_QrVjmF
5 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Sep 06, 2025 09:06 AM
regular
Scuba.... do you scuba?
https://lnkd.in/g_QrVjmF
https://lnkd.in/g_QrVjmF
0 comments
Author:
Nicholas Ridis MAICD FAMI CPM FIML CPMgr FCIM
Sep 06, 2025 05:19 AM
repost
Tonight session starts soon! Make sure you register!!! 💬
https://lnkd.in/gwTBWyeu
Note, we increased our event capacity. If you saw the event was sold out, you can now go ahead and register.
I’m excited to be facilitating an insightful webinar on Thursday 18 September, 7PM (AEST) where we’ll dive into:
✨ The current job market in Australia
✨ The skills most in demand
✨ How to strengthen your professional brand
This is a fantastic opportunity, brought to you by PMI Sydney Australia and our recruitment partner, Talent, to gain exclusive insights and stay ahead in today’s competitive market.
Don’t miss it, join us to uncover the challenges and opportunities shaping the future of work! 👌
PMI Adelaide South Australia, PMI Queensland, PMI Western Australia Chapter, PMI Canberra Chapter, PMI Tasmanian Chapter, PMI Melbourne Chapter
Leila, Xiaohua (Sean), Louis, Felicity, Ali, Rodrigo, Ar. Prachi, Cliff, Margarita, Sankar, Ashher, Jason, Tracey, David, Nicholas, Fanjar, Hamed, Cesar, Sowon, Bernie
https://lnkd.in/gwTBWyeu
Note, we increased our event capacity. If you saw the event was sold out, you can now go ahead and register.
I’m excited to be facilitating an insightful webinar on Thursday 18 September, 7PM (AEST) where we’ll dive into:
✨ The current job market in Australia
✨ The skills most in demand
✨ How to strengthen your professional brand
This is a fantastic opportunity, brought to you by PMI Sydney Australia and our recruitment partner, Talent, to gain exclusive insights and stay ahead in today’s competitive market.
Don’t miss it, join us to uncover the challenges and opportunities shaping the future of work! 👌
PMI Adelaide South Australia, PMI Queensland, PMI Western Australia Chapter, PMI Canberra Chapter, PMI Tasmanian Chapter, PMI Melbourne Chapter
Leila, Xiaohua (Sean), Louis, Felicity, Ali, Rodrigo, Ar. Prachi, Cliff, Margarita, Sankar, Ashher, Jason, Tracey, David, Nicholas, Fanjar, Hamed, Cesar, Sowon, Bernie
3 comments
Author:
Laetitia (LC) Callegari
Jochen Setzer
Global Digital Marketing Consultant @ J Setzer Pty Ltd trading as Online Marketing GuyLinkedIn Profile
Email
Name
Jochen Setzer
Title
Jochen Setzer - Global Digital Marketing Consultant @ J ...
Headline
Global Digital Marketing Consultant @ J Setzer Pty Ltd trading as Online Marketing Guy
Location
Sydney, New South Wales
Summary
“Without data you’re just another person with an opinion.” - W. Edwards Deming
Snippet
CEO / Global Digital Marketing Consultant. Online Marketing Guy. Oct 2013 ... Sydney, New South Wales, Australia. A.Vogel Switzerland Graphic. Search ...
Current Experiences
Digital Marketing Specialist
GLiNTECH - a Valiantys company
Sydney, New South Wales, Australia
Started: Jan 2025 - Present
Industry: Information Technology and Services
Company Size: 100-200 (90 staff)
CEO / Global Digital Marketing Consultant
Online Marketing Guy
Glenbrook, NSW, Australia
Started: Oct 2013 - Present
- Advise successful and enterprise businesses on Digital Marketing strategies.
- Assist businesses in transitioning to data-driven organizations.
- Develop and implement effective Content and Inbound Marketing strategies.
- Maximize organic traffic potential with professional, data-driven SEO.
- Set up and optimize PPC campaigns on Google, Bing, and Baidu.
- Extend global reach with cutting-edge International SEO.
- Continuously run my own first-data SEO experiments.
- Well-connected within the community of the brightest and most successful players in the industry.
- Assist businesses in transitioning to data-driven organizations.
- Develop and implement effective Content and Inbound Marketing strategies.
- Maximize organic traffic potential with professional, data-driven SEO.
- Set up and optimize PPC campaigns on Google, Bing, and Baidu.
- Extend global reach with cutting-edge International SEO.
- Continuously run my own first-data SEO experiments.
- Well-connected within the community of the brightest and most successful players in the industry.
Industry: Marketing and Advertising
Company Size: n/a (1 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (work)
[email protected]
(100) (work)
Phones:
+61404877088
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/jochen-setzer
(100)
LinkedIn:
https://www.linkedin.com/in/jochen-setzer-3b0300a
(100)
Twitter:
http://twitter.com/0nlinemarketin9
(100)
LinkedIn Posts - Jochen Setzer
35 post(s) found
Sep 01, 2025 12:40 AM
regular
🌟 I’m taking on Steptember – and doing it together with my coworking friends at 💙 Pixel Blue Coworking Blue Mountains 💙! 🌟
Hi friends,
For the next month I’ll be stepping up for a daily mood boost, walking 10,000 steps a day. But I can’t do it alone – I’d love your support.
By donating to my Steptember fundraiser, you’ll not only keep me motivated but also help ensure more babies receive critical therapy and support in the first 1,000 days of life – the most important stage for children with cerebral palsy.
Every contribution, big or small, makes a difference. It means independence for kids and hope for families – and for me, a huge boost to keep going.
👉 Please support me this Steptember.
👉 Donate today for an instant feel-good boost!
Thank you ❤️
https://lnkd.in/d_VydSVf
Hi friends,
For the next month I’ll be stepping up for a daily mood boost, walking 10,000 steps a day. But I can’t do it alone – I’d love your support.
By donating to my Steptember fundraiser, you’ll not only keep me motivated but also help ensure more babies receive critical therapy and support in the first 1,000 days of life – the most important stage for children with cerebral palsy.
Every contribution, big or small, makes a difference. It means independence for kids and hope for families – and for me, a huge boost to keep going.
👉 Please support me this Steptember.
👉 Donate today for an instant feel-good boost!
Thank you ❤️
https://lnkd.in/d_VydSVf
0 comments
Author:
Jochen Setzer
Dec 17, 2024 03:29 AM
regular
I have worked with many SEO tools over the years 🛠️, but I have been faithful to SEMrush for the longest time ⏳. For my business, the annual licence fee 💸 continues to be one of the highest cost items of the year. But there isn't a day when I don't use it 🚀.
I also love their bite-sized and up-to-date training material 📚, which always teaches you something you didn't previously know 💡—like today's session on their backlink analysis and link-building tools 🔗.
I also love their bite-sized and up-to-date training material 📚, which always teaches you something you didn't previously know 💡—like today's session on their backlink analysis and link-building tools 🔗.
0 comments
Author:
Jochen Setzer
Dec 02, 2024 01:04 AM
regular
🚀 Just completed my annual Google Ads recertification, keeping it current for 12 years now! 🚀
To me, these certification tests aren't just a formality or a badge to wave at pitches—they offer a glimpse into where Google is steering advertisers.
Here are the key focus areas I picked up from this year (nothing too drastic from last year):
🔹 Automation: Google wants advertisers to surrender manual control to AI. 🔹 Conversion/Revenue-Based Bidding: Google knows that advertisers who see a return on their ad spending are happy advertisers. 🔹 Scaling Campaigns: Google wants advertisers to upscale while staying profitable. 🔹 Broad Match + Smart Bidding: Google seems to be making a major push for this pairing as the go-to for reach and efficiency. With AI advancing, this could be relevant for more advertisers in the future.
No big surprises, but it’s clear: Google remains focused on automation, performance-driven smart bidding, and scaling effectively.
To me, these certification tests aren't just a formality or a badge to wave at pitches—they offer a glimpse into where Google is steering advertisers.
Here are the key focus areas I picked up from this year (nothing too drastic from last year):
🔹 Automation: Google wants advertisers to surrender manual control to AI. 🔹 Conversion/Revenue-Based Bidding: Google knows that advertisers who see a return on their ad spending are happy advertisers. 🔹 Scaling Campaigns: Google wants advertisers to upscale while staying profitable. 🔹 Broad Match + Smart Bidding: Google seems to be making a major push for this pairing as the go-to for reach and efficiency. With AI advancing, this could be relevant for more advertisers in the future.
No big surprises, but it’s clear: Google remains focused on automation, performance-driven smart bidding, and scaling effectively.
0 comments
Author:
Jochen Setzer
Nov 25, 2024 03:44 AM
regular
I’ve been diving into Digital Marketing Maturity models recently and find them to be excellent frameworks for client communication. These frameworks offer structured approaches to understanding where a business stands in its digital evolution and what steps it can take to advance. What I appreciate most is how they elevate the conversation by shifting the focus from specific channels or short-term tactics to a more holistic, long-term strategy.
One article I found particularly insightful (despite being over two years old) is this excellent overview from Seer Interactive (https://lnkd.in/dbTf9mAv), which provides a great high-level summary of digital maturity concepts and references popular models from renowned consultancy firms like McKinsey and Deloitte.
For me, referencing models from well-established business consultancies helps frame discussions in a way that resonates with leaders focused on broader business goals. It’s also a great way to explore where a client currently stands, their level of self-awareness, and where they aim to go in their digital evolution.
Are there any frameworks you use in client communication?
Image credit: Seer Interactive
One article I found particularly insightful (despite being over two years old) is this excellent overview from Seer Interactive (https://lnkd.in/dbTf9mAv), which provides a great high-level summary of digital maturity concepts and references popular models from renowned consultancy firms like McKinsey and Deloitte.
For me, referencing models from well-established business consultancies helps frame discussions in a way that resonates with leaders focused on broader business goals. It’s also a great way to explore where a client currently stands, their level of self-awareness, and where they aim to go in their digital evolution.
Are there any frameworks you use in client communication?
Image credit: Seer Interactive
0 comments
Author:
Jochen Setzer
Oct 29, 2024 11:01 AM
regular
🚀 I have just completed the short Google Consent Mode V2 course by Usercentrics/Cookiebot!
Even with experience in implementing and verifying Google Consent Mode for several clients, this course provided new insights. It clarified distinctions between basic and advanced modes and highlighted the legal foundations that drove Google Consent Mode V2—essential knowledge for anyone working with data privacy and compliance in the EU!
🙏 Big thanks to Cookiebot and Max Lucas from DWC CONSULT GmbH for the clear, bite-sized learning experience. Highly recommended for anyone using Google Tags on their website with an EU-based audience! 🇪🇺
Even with experience in implementing and verifying Google Consent Mode for several clients, this course provided new insights. It clarified distinctions between basic and advanced modes and highlighted the legal foundations that drove Google Consent Mode V2—essential knowledge for anyone working with data privacy and compliance in the EU!
🙏 Big thanks to Cookiebot and Max Lucas from DWC CONSULT GmbH for the clear, bite-sized learning experience. Highly recommended for anyone using Google Tags on their website with an EU-based audience! 🇪🇺
0 comments
Author:
Jochen Setzer
Oct 26, 2024 08:52 AM
regular
Once again this year MeasureCamp Sydney exceeded expectations! Held at a fantastic venue in our beautiful city, it was a great opportunity to meet new industry peers and reconnect with familiar faces. Here are some of the key learnings that stood out to me:
📊 Why so many businesses are switching to server-side GA4 tracking and how to approach it right.
📉 Using proven statistical models to separate noise from signal in data analysis.
🤖 How we web analysts need to adapt as AI evolves and takes on a bigger role in the industry.
🔍 Leveraging web scraping and AI to gather valuable market and competitor insights.
🧩 How Canva used Mixed Market Modelling (MMM) to solve the attribution puzzle of branded search.
💡 Insightful AI analytics use cases in the pharma industry within a tight regulatory framework.
A huge thanks to all the experts from top companies and agencies who shared their knowledge and sparked great discussions. And, of course, thanks to Google Australia for hosting! Cu all next year!
📊 Why so many businesses are switching to server-side GA4 tracking and how to approach it right.
📉 Using proven statistical models to separate noise from signal in data analysis.
🤖 How we web analysts need to adapt as AI evolves and takes on a bigger role in the industry.
🔍 Leveraging web scraping and AI to gather valuable market and competitor insights.
🧩 How Canva used Mixed Market Modelling (MMM) to solve the attribution puzzle of branded search.
💡 Insightful AI analytics use cases in the pharma industry within a tight regulatory framework.
A huge thanks to all the experts from top companies and agencies who shared their knowledge and sparked great discussions. And, of course, thanks to Google Australia for hosting! Cu all next year!
2 comments
Author:
Jochen Setzer
Oct 09, 2024 12:50 AM
regular
After some sweat 💦 and four days of impatient waiting, we got our client's Google My Business entry back on the map. 🌍 For local businesses like this one in the removals niche, visibility in the so-called local pack is absolutely crucial. This single listing accounted for 62% of their website traffic and 73% of their leads over the past year. 📈
A suspended listing can break a small business in just a matter of weeks. ⏳ Although the system might seem straightforward, many businesses unintentionally operate in grey areas, leaving them vulnerable to automated or manual quality controls. Having a trusted expert on hand is a real safety net. ✅ While free Google support is available, many find it time-consuming, complicated and sometimes even frustrating. 😓
#GoogleMyBusiness #LocalSEO #SmallBusinessSupport #BusinessVisibility #GoogleMaps
A suspended listing can break a small business in just a matter of weeks. ⏳ Although the system might seem straightforward, many businesses unintentionally operate in grey areas, leaving them vulnerable to automated or manual quality controls. Having a trusted expert on hand is a real safety net. ✅ While free Google support is available, many find it time-consuming, complicated and sometimes even frustrating. 😓
#GoogleMyBusiness #LocalSEO #SmallBusinessSupport #BusinessVisibility #GoogleMaps
0 comments
Author:
Jochen Setzer
Oct 05, 2024 06:25 AM
regular
🎉 Excited to share that I’ve just completed my “LinkedIn Marketing Strategy” certification! 📜
As a digital marketing consultant working with clients in competitive niches, I know how crucial it is to stay ahead in this constantly changing landscape. This certification is another step in keeping my skills sharp and ready for the challenges ahead.
Staying current is not just a personal goal; it's a necessity in our industry. Digital marketing knowledge has a half-life of around 2.5 years. In other words: If we’re not learning, we’re falling behind. (Source: https://lnkd.in/d-qXBfUh).
#DigitalMarketing #ContinuousLearning #LinkedInMarketingStrategy #GrowthMindset
As a digital marketing consultant working with clients in competitive niches, I know how crucial it is to stay ahead in this constantly changing landscape. This certification is another step in keeping my skills sharp and ready for the challenges ahead.
Staying current is not just a personal goal; it's a necessity in our industry. Digital marketing knowledge has a half-life of around 2.5 years. In other words: If we’re not learning, we’re falling behind. (Source: https://lnkd.in/d-qXBfUh).
#DigitalMarketing #ContinuousLearning #LinkedInMarketingStrategy #GrowthMindset
1 comments
Author:
Jochen Setzer
Sep 30, 2024 04:15 AM
regular
I’m happy to share that I’ve obtained a new certification: LinkedIn Content and Creative Design from LinkedIn!
5 comments
Author:
Jochen Setzer
Sep 28, 2024 11:41 AM
regular
Staying up late on a Friday night for a 1:1 with one of the leading authorities in international SEO: New York-based Simon Lesser from Dragon Metrics. 100% worth it! Thanks so much Simon for the insightful chat on the state of SEO for Baidu/China, the complexity of crawling search results, the messy internet, and much more.
This is what I love most about my work—and life in general: making connections with interesting people like Simon and exchanging ideas about common interests.
#InternationalSEO #BaiduSEO #MakingConnections
This is what I love most about my work—and life in general: making connections with interesting people like Simon and exchanging ideas about common interests.
#InternationalSEO #BaiduSEO #MakingConnections
2 comments
Author:
Jochen Setzer
Aug 12, 2024 02:09 PM
repost
What's the biggest time-waster in your workday as a service technician? ⌚🥱
Troubleshooting, manual hunting, endless support chats, or documentation overload? Vote in our poll and share your pain!
#FieldServiceStruggles #TechnicianLife #InsightLoop #Coresystems #ServiceEfficiency
Troubleshooting, manual hunting, endless support chats, or documentation overload? Vote in our poll and share your pain!
#FieldServiceStruggles #TechnicianLife #InsightLoop #Coresystems #ServiceEfficiency
0 comments
Author:
Jasmin Markanic
Dec 28, 2023 10:34 AM
regular
🕒 Work tends to slow down around this time of year, so it's the perfect opportunity for me to spend a few hours renewing my Google Ads certification 📜, a commitment I've upheld annually for the past decade.
🔙 This regularly takes me back to my first exam in September 2013. I remember the challenge back then, with limited study resources and the $50 exam fee 💡. The nervous excitement of passing the certification for the first time is still fresh in my memory.
🧐 While the multiple-choice format of the test may not fully capture the nuances of managing Google Ads campaigns, it's an interesting annual checkpoint 🚩. The change in questions helps me gauge the evolving priorities in digital advertising, as evidenced in today's questions by the increasing focus on AI 🤖.
🔗 In a blend of past and present, I have put ChatGPT to the test today with some Google Ads certification questions. Impressively, its responses aligned well with my own 🎯. It's a testament to how far we've come and a hint at the exciting advancements that lie ahead 🔮.
#GoogleAds #DigitalMarketing #AIInnovation #ProfessionalDevelopment
🔙 This regularly takes me back to my first exam in September 2013. I remember the challenge back then, with limited study resources and the $50 exam fee 💡. The nervous excitement of passing the certification for the first time is still fresh in my memory.
🧐 While the multiple-choice format of the test may not fully capture the nuances of managing Google Ads campaigns, it's an interesting annual checkpoint 🚩. The change in questions helps me gauge the evolving priorities in digital advertising, as evidenced in today's questions by the increasing focus on AI 🤖.
🔗 In a blend of past and present, I have put ChatGPT to the test today with some Google Ads certification questions. Impressively, its responses aligned well with my own 🎯. It's a testament to how far we've come and a hint at the exciting advancements that lie ahead 🔮.
#GoogleAds #DigitalMarketing #AIInnovation #ProfessionalDevelopment
0 comments
Author:
Jochen Setzer
Nov 28, 2023 12:10 PM
regular
🌐 I ran a quick SEO experiment on AI-generated images (with DALL·E) to see if Google is showing them in image results.
🧪 The result: I got them indexed on two test sites in different niches within 24 hours, and they are already showing in Google Image Search. The test was done with AI-images showing "tangible items" and the images were ranking for product category search phrases.
📊 Conclusion: AI-generated images might be more effective than stock images for use in SEO content.
🖼️ Whether they are a good fit for your brand is, of course, another question.
🤔 And if you have access to real, unique, high-quality photos, that should be preferred, of course.
💬 What's your take on the use of AI-generated images in web content?
#SEO #SEOtesting #AI
🧪 The result: I got them indexed on two test sites in different niches within 24 hours, and they are already showing in Google Image Search. The test was done with AI-images showing "tangible items" and the images were ranking for product category search phrases.
📊 Conclusion: AI-generated images might be more effective than stock images for use in SEO content.
🖼️ Whether they are a good fit for your brand is, of course, another question.
🤔 And if you have access to real, unique, high-quality photos, that should be preferred, of course.
💬 What's your take on the use of AI-generated images in web content?
#SEO #SEOtesting #AI
3 comments
Author:
Jochen Setzer
Nov 23, 2023 09:33 AM
quote
Great ideas for anyone trying to organise a virtual Christmas party for a remote team. No doubt this will take off Aakash Gupta
0 comments
Author:
Jochen Setzer
Nov 20, 2023 08:38 AM
quote
Important messages should be passed on!
My work with A.Vogel Switzerland has been a journey of both professional growth and personal health enlightenment. Delving into the world of natural health, I've gained invaluable insights into strengthening the immune system and embracing a healthier lifestyle. It's a privilege to support a brand that aligns so closely with my personal interests.
#NaturalHealth #ImmuneSupport #ClientLove
My work with A.Vogel Switzerland has been a journey of both professional growth and personal health enlightenment. Delving into the world of natural health, I've gained invaluable insights into strengthening the immune system and embracing a healthier lifestyle. It's a privilege to support a brand that aligns so closely with my personal interests.
#NaturalHealth #ImmuneSupport #ClientLove
0 comments
Author:
Jochen Setzer
Nov 19, 2023 10:43 PM
regular
🌟 Reflecting on my decade-long journey as a Digital Marketing Consultant, I've witnessed the dynamic evolution of SEO tools. Each tool stands out, providing rapid insights, enabling ongoing progress tracking, and converting what were once labor-intensive tasks into efficient, streamlined processes. 💡🚀
🔍 A fundamental aspect of my client onboarding process is presenting a SEMrush Site Audit report snapshot. This serves as a vivid testament to the critical role of precision in (technical) SEO. In the competitive digital arena, it's the aggregate of minor enhancements that can elevate you from being just another listing to achieving top-tier visibility. These nuanced, yet impactful adjustments are key to gaining a competitive advantage. 📈🔎
🤝 I'm eager to learn from your experiences. Which SEO report do you prefer for conveying the scope and significance of your work to key decision-makers? 🌐📊
#DigitalMarketing #SEO #SEMrush #ClientOnboarding #Consulting
🔍 A fundamental aspect of my client onboarding process is presenting a SEMrush Site Audit report snapshot. This serves as a vivid testament to the critical role of precision in (technical) SEO. In the competitive digital arena, it's the aggregate of minor enhancements that can elevate you from being just another listing to achieving top-tier visibility. These nuanced, yet impactful adjustments are key to gaining a competitive advantage. 📈🔎
🤝 I'm eager to learn from your experiences. Which SEO report do you prefer for conveying the scope and significance of your work to key decision-makers? 🌐📊
#DigitalMarketing #SEO #SEMrush #ClientOnboarding #Consulting
1 comments
Author:
Jochen Setzer
Nov 17, 2023 04:21 AM
regular
I'm excited to have become a lifetime subscriber to the incredible SEO online course platform IMG by Kyle Roof today! 🚀
Having followed Kyle's work for years, I've always been inspired by his unique blend of humility, down-to-earth guidance, and his data-driven, scientific approach to SEO testing. Kyle isn't just an industry expert; he's a true guru whose insights and methodologies have consistently shaped my understanding of SEO.
What excites me most about this journey with IMG is not just the access to a wealth of knowledge but also the opportunity to participate in weekly coaching calls. These sessions are a goldmine for anyone passionate about mastering SEO, offering direct insights from a leading expert in the field.
A big thank you to Kyle Roof and the team at IMG for creating such a comprehensive and engaging platform. Here's to a journey of learning, growth, and success! 📈
I met Kyle in person at the 2019 edition of the epic DMSS Conference in Bali.
#SEO #DigitalMarketing #LifelongLearning #IMG #ProfessionalGrowth
Having followed Kyle's work for years, I've always been inspired by his unique blend of humility, down-to-earth guidance, and his data-driven, scientific approach to SEO testing. Kyle isn't just an industry expert; he's a true guru whose insights and methodologies have consistently shaped my understanding of SEO.
What excites me most about this journey with IMG is not just the access to a wealth of knowledge but also the opportunity to participate in weekly coaching calls. These sessions are a goldmine for anyone passionate about mastering SEO, offering direct insights from a leading expert in the field.
A big thank you to Kyle Roof and the team at IMG for creating such a comprehensive and engaging platform. Here's to a journey of learning, growth, and success! 📈
I met Kyle in person at the 2019 edition of the epic DMSS Conference in Bali.
#SEO #DigitalMarketing #LifelongLearning #IMG #ProfessionalGrowth
0 comments
Author:
Jochen Setzer
Nov 01, 2023 11:47 AM
regular
Clemens Umbricht is #hiring. Know anyone who might be interested?
0 comments
Author:
Jochen Setzer
Oct 28, 2023 11:21 AM
regular
What an awesome way to spend a Saturday: Exchanging ideas with like minded digital analysts, listening to great presentations and sharing laughs with new friends in the industry. All flavoured by delicious snacks in Google's beautiful offices. I truly enjoyed my first MeasureCamp Sydney and promise to be back with my own presentation next year. Thanks to the sponsors, volunteers and speakers that made this great event possible. #measurecamp
2 comments
Author:
Jochen Setzer
Sep 25, 2020 03:00 AM
regular
So much to learn at https://measuresummit.com/. Great speakers - great content - great community! Thanks Julian Juenemann and Chris "Mercer" Mercer for hosting such an awesome event. Hopefully this can be repeated as an in-person conference one day!
#measure #analytics #dataanalytics
#measure #analytics #dataanalytics
1 comments
Author:
Jochen Setzer
Apr 07, 2020 06:21 AM
quote
Great overview video by my analytics mentor Julian Juenemann on some of the coolest functions in Google Analytics. Anyone working in Digital Marketing should master those. #digitalmarketing #googleanalytics
1 comments
Author:
Jochen Setzer
Mar 31, 2020 11:07 PM
regular
Interesting and light insight into the complexity and evolution of Google search.
#googlesearch #seo
https://lnkd.in/gf6fFKu
#googlesearch #seo
https://lnkd.in/gf6fFKu
0 comments
Author:
Jochen Setzer
Oct 13, 2019 12:57 PM
regular
"Your business model could be one of many and ensuring your digital strategy fits into this is crucial. Creating an aggressive e-commerce strategy for a relationship-based B2B business would not be a good fit."
One of my favourite quotes from the book "Digital Marketing Strategy - An integrated approach to online marketing" that I have just finished reading.
Read a preview here http://amzn.eu/guFiWlH #digitalmarketingstrategy #digitalstrategy
One of my favourite quotes from the book "Digital Marketing Strategy - An integrated approach to online marketing" that I have just finished reading.
Read a preview here http://amzn.eu/guFiWlH #digitalmarketingstrategy #digitalstrategy
0 comments
Author:
Jochen Setzer
Sep 23, 2019 02:01 AM
regular
I really enjoyed this course taught by a Harvard University professor to advance my knowledge about data science. #educationinvestment #lifelonglearning
0 comments
Author:
Jochen Setzer
Sep 02, 2019 02:28 PM
regular
Are you looking for a way to improve the engagement with your website visitors? LiveChat might be the answer.
https://lnkd.in/fAETuK8
https://lnkd.in/fAETuK8
0 comments
Author:
Jochen Setzer
Aug 16, 2019 05:05 AM
regular
Comparing Search Trends for "digital marketing" vs. "online marketing" in the DACH-region: "Online Marketing" still dominates in Germany and Austria, while in Switzerland "Digital Marketing" now takes the lead and follows the international trend. Time to rebrand? #searchtrends #onlinemarketing #digitalmarketing #dach
0 comments
Author:
Jochen Setzer
Aug 16, 2019 04:24 AM
regular
I'd call it a successful morning. #googleads #googlepartners #certification
0 comments
Author:
Jochen Setzer
May 21, 2019 08:51 AM
regular
Fantastic day at Google's Sydney office learning the ins and outs of Google Ads automation and video marketing. #googlepartners #alwayslearning #googleads #videomarketing #automation
4 comments
Author:
Jochen Setzer
Mar 15, 2019 04:14 AM
regular
Really excited that one of our B2B clients is going to give LinkedIn ads and remarketing a try. Reaching very nichy audiences does not always work well with search engine marketing if search volumes are low or scattered across many different long term search phrases. #digitalmarketingbeyondsearch #linkedinads
https://lnkd.in/fiykAWX
https://lnkd.in/fiykAWX
0 comments
Author:
Jochen Setzer
Mar 14, 2019 12:11 AM
regular
There is regularly lots of confusion and guessing in SEO in relation to specific details. However, businesses that focus on a user-centered web offering founded on an SEO friendly configured CMS will always be on top of the game in the long run. #seo #usercentereddesign #thinklongterm
0 comments
Author:
Jochen Setzer
Mar 13, 2019 03:25 AM
regular
Consulting global businesses in digital marketing require one to care about all players in the field of search engine marketing. Today I will be reading up on the PPC offering of the Russian search giant Yandex. #internationalseo #internationalppc #consulting #yandex
https://yandex.com/adv/
https://yandex.com/adv/
0 comments
Author:
Jochen Setzer
Mar 12, 2019 06:05 AM
regular
This is my second day of coworking at The Creative Fringe. After 5 happy years in my home office, this felt like the right step. It is really inspiring to share a quirky space with likeminded people. #coworking #homeoffices
0 comments
Author:
Jochen Setzer
Mar 08, 2019 04:25 AM
regular
Great Digital Marketing conference on Bali I have just signed up for. Does anyone fancy joining me? #dmss2019
0 comments
Author:
Jochen Setzer
Stephanie Campanella
Trade & Construction Marketing 🏎 🔥LinkedIn Profile
Email
Name
Stephanie Campanella
Title
Stephanie Campanella - Trade & Construction Marketing 🏎 🔥
Headline
Trade & Construction Marketing 🏎 🔥
Location
Sydney, New South Wales
Summary
Marketing Leader | Business Coach | Keynote Speaker | Founder of TradiesGO
I’m known for three things: Results, Reality & Relationships.
I grew up in the building industry — the daughter of a builder, working in the family construction business from the age of 12. That early experience gave me a deep understanding of the challenges builders and trade business owners face every day.
Today, I’ve combined that practical knowledge with my expertise in marketing and business growth to become a trusted leader and coach for the building and trade services sector.
Through TradiesGO, I’ve helped builders, electricians, landscapers, and other trade businesses generate thousands of qualified leads online and grow sustainable businesses.
As a keynote speaker at events like the Sydney Build Expo and the Melbourne Design Show, I share no-fluff strategies that help business owners move from “crickets” to consistent clients.
My mission? To help builders and trade business owners cut through the noise, simplify their marketing, and take confident action that actually drives results.
When I’m not coaching or speaking on stage, you’ll find me living life to the fullest — from extreme adventures to quiet moments by the ocean.
👉 If you’re ready to grow your building business with proven strategies, let’s connect.
I’m known for three things: Results, Reality & Relationships.
I grew up in the building industry — the daughter of a builder, working in the family construction business from the age of 12. That early experience gave me a deep understanding of the challenges builders and trade business owners face every day.
Today, I’ve combined that practical knowledge with my expertise in marketing and business growth to become a trusted leader and coach for the building and trade services sector.
Through TradiesGO, I’ve helped builders, electricians, landscapers, and other trade businesses generate thousands of qualified leads online and grow sustainable businesses.
As a keynote speaker at events like the Sydney Build Expo and the Melbourne Design Show, I share no-fluff strategies that help business owners move from “crickets” to consistent clients.
My mission? To help builders and trade business owners cut through the noise, simplify their marketing, and take confident action that actually drives results.
When I’m not coaching or speaking on stage, you’ll find me living life to the fullest — from extreme adventures to quiet moments by the ocean.
👉 If you’re ready to grow your building business with proven strategies, let’s connect.
Snippet
Trade & Construction Marketing · Marketing Leader | Business Coach | Keynote Speaker | Founder ... Digital Marketing · Search Engine Marketing (SEM) ...
Current Experiences
Board Member
Summit Digital
North Sydney, New South Wales, Australia
Started: Jan 2020 - Present
Industry: Marketing and Advertising
Company Size: 10-50 (3 staff)
Director
Tradies Get Online
9 Middlemiss Street, Lavender Bay
Started: Mar 2011 - Present
Helping tradies generate more qualified leads by smarter online marketing - tradie specific online marketing.
Industry: Marketing and Advertising
Company Size: 10-50 (6 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (work)
[email protected]
(100) (work)
Phones:
02 90420593
(100) (work phone)
+61 403 499 872
(100) (mobile)
+61 415 180 885
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/stephanie-campanella
(100)
LinkedIn:
https://www.linkedin.com/in/stephanie-campanella-42114624
(100)
Twitter:
http://twitter.com/Stefania_m_c
(100)
LinkedIn Posts - Stephanie Campanella
50 post(s) found
Jun 12, 2025 01:52 AM
regular
🚨 It’s official — I’m speaking at Kitchen+Bath Show 2025, Australia’s leading kitchen and bathroom event! ✨
If you’re an interior designer, stylist, or K&B pro trying to stand out in a sea of same-same — this one’s for you.
🧠 I’ll be live on stage with: "How to Market Yourself in 2025."
It’s not about hashtags or hacks — it’s about picking a niche, standing for something, and becoming the go-to name in your space.
If you’re ready to be known, booked, and in demand — this talk is unmissable.
✅ Connect with top suppliers
✅ Discover new products
✅ Learn real business strategies that’ll move the needle
📍Join me Friday 13 June at MCEC Melbourne
🎟️ Book your FREE ticket now → https://lnkd.in/grqdzV5K
#KitchenBathShow #InteriorDesignMarketing #NailYourNiche #BookedOutDesigner #MarketingForDesigners #MCEC2025
If you’re an interior designer, stylist, or K&B pro trying to stand out in a sea of same-same — this one’s for you.
🧠 I’ll be live on stage with: "How to Market Yourself in 2025."
It’s not about hashtags or hacks — it’s about picking a niche, standing for something, and becoming the go-to name in your space.
If you’re ready to be known, booked, and in demand — this talk is unmissable.
✅ Connect with top suppliers
✅ Discover new products
✅ Learn real business strategies that’ll move the needle
📍Join me Friday 13 June at MCEC Melbourne
🎟️ Book your FREE ticket now → https://lnkd.in/grqdzV5K
#KitchenBathShow #InteriorDesignMarketing #NailYourNiche #BookedOutDesigner #MarketingForDesigners #MCEC2025
0 comments
Author:
Stephanie Campanella
May 13, 2025 01:03 PM
regular
The speaking marathon continues… and tomorrow, I’m back on stage!
Join me at Work inc as I share how I built my business from the ground up.
No funding. No handouts. Just grit, consistency, and two solid feet on the ground.
I’ll be telling the real stories — the messy middle, the unexpected wins, and the lessons I wish someone had told me sooner.
Plus, a Q&A session where you can ask me anything.
Details:
📍 Work inc – Bay 6, Middlemiss Street, Lavender Bay
🗓 Wednesday 14 May
⏰ 1:00 – 2:00 PM
💰 FREE
Come hang out, get inspired, and take away something real for your own journey.
Join me at Work inc as I share how I built my business from the ground up.
No funding. No handouts. Just grit, consistency, and two solid feet on the ground.
I’ll be telling the real stories — the messy middle, the unexpected wins, and the lessons I wish someone had told me sooner.
Plus, a Q&A session where you can ask me anything.
Details:
📍 Work inc – Bay 6, Middlemiss Street, Lavender Bay
🗓 Wednesday 14 May
⏰ 1:00 – 2:00 PM
💰 FREE
Come hang out, get inspired, and take away something real for your own journey.
0 comments
Author:
Stephanie Campanella
May 08, 2025 03:20 AM
regular
Every talk has been a piece of my journey.
Every room has held someone who just needed a push to believe in themselves and their company.
And now — I'm inviting you to be in the room.
Are you the best-kept secret… this next event is for you.
What No One Tells You… Until Now. 🎙️
I’m pulling back the curtain LIVE at Work Inc 👀
Are you a female founder? A creative? A business owner who wants to Nail their Niche - Be the GO-To?
Join me for an unfiltered convo where I spill the truth about building not one — but two — businesses from the ground up.
No fluff. No guru talk. Just real stories about the wins, the fails, and the “WTF do I do now?” moments.
✨ You’ll laugh.
😬 You’ll cringe.
💥 And you’ll leave with at least one golden insight to grow your biz faster.
📅 Wednesday 14th March
⏰ 1:00 – 2:00 PM
📍 Work inc – Bay 6
🎟 FREE
Bring your questions and your notepad.
Let’s go there — the place no one talks about.
👇 Comment “I’M IN” and I’ll send you the link!
#WhatNoOneTellsYou #WorkInc #StephanieCampanella #RealTalkBiz
Come get the clarity, the spark, and the strategy to finally grow the business you dream of.
I’ll see you there. 💛
#15YearsOfSpeaking #CreativeBusinessOwner #NicheLeader #NorthSydneyEvent
Image: 2013 when I won a local business award and was put in the local paper.
Every room has held someone who just needed a push to believe in themselves and their company.
And now — I'm inviting you to be in the room.
Are you the best-kept secret… this next event is for you.
What No One Tells You… Until Now. 🎙️
I’m pulling back the curtain LIVE at Work Inc 👀
Are you a female founder? A creative? A business owner who wants to Nail their Niche - Be the GO-To?
Join me for an unfiltered convo where I spill the truth about building not one — but two — businesses from the ground up.
No fluff. No guru talk. Just real stories about the wins, the fails, and the “WTF do I do now?” moments.
✨ You’ll laugh.
😬 You’ll cringe.
💥 And you’ll leave with at least one golden insight to grow your biz faster.
📅 Wednesday 14th March
⏰ 1:00 – 2:00 PM
📍 Work inc – Bay 6
🎟 FREE
Bring your questions and your notepad.
Let’s go there — the place no one talks about.
👇 Comment “I’M IN” and I’ll send you the link!
#WhatNoOneTellsYou #WorkInc #StephanieCampanella #RealTalkBiz
Come get the clarity, the spark, and the strategy to finally grow the business you dream of.
I’ll see you there. 💛
#15YearsOfSpeaking #CreativeBusinessOwner #NicheLeader #NorthSydneyEvent
Image: 2013 when I won a local business award and was put in the local paper.
0 comments
Author:
Stephanie Campanella
Apr 15, 2025 08:57 AM
repost
The Spraying rig everyone wants.
SprayScout UTV.
SprayScout UTV.
0 comments
Author:
Jason Sargeant
Apr 15, 2025 05:52 AM
regular
In Person Event.
If you’ve ever wanted to hear how I’ve built my business then come along to this amazing event in North Sydney.
I’ll be sharing stories and fun facts along with a solid Q&A piece.
workInc: Bay 6 Middlemiss Street, Lavender Bay,
1pm- 2pm
14 May
$0 FREE 🆓
If you’ve ever wanted to hear how I’ve built my business then come along to this amazing event in North Sydney.
I’ll be sharing stories and fun facts along with a solid Q&A piece.
workInc: Bay 6 Middlemiss Street, Lavender Bay,
1pm- 2pm
14 May
$0 FREE 🆓
7 comments
Author:
Stephanie Campanella
Apr 03, 2025 03:49 AM
regular
We’re thrilled to be speaking at Sydney Build for the fourth year in a row! This year is extra special—there’s an entire stage dedicated to the trades industry: the brand-new Tradie HUB.
I’ll be taking the stage on May 7th at 1pm to share "25 Proven Strategies to Market Your Business and Drive Leads Today", providing actionable insights that will help set your business up for success in 2025 and beyond.
Just locked in my team's calendar so we can all be there—make sure you do the same! Looking forward to seeing you at Sydney Build.
#SydneyBuild
I’ll be taking the stage on May 7th at 1pm to share "25 Proven Strategies to Market Your Business and Drive Leads Today", providing actionable insights that will help set your business up for success in 2025 and beyond.
Just locked in my team's calendar so we can all be there—make sure you do the same! Looking forward to seeing you at Sydney Build.
#SydneyBuild
2 comments
Author:
Stephanie Campanella
Feb 07, 2025 03:07 AM
regular
🔹 Are you focusing on the right leads? 🎯
Not all leads are created equal. Many businesses focus on generating as many leads as possible—but if they’re not Marketing Qualified Leads (MQLs), they may never convert.
In this video, I break down:
✅ How to define an MQL for your business
✅ Website strategies to attract & convert high-quality leads
✅ The process of moving MQLs to Sales Qualified Leads (SQLs) and closing the deal 💰
If your pipeline is full but sales aren’t growing, it might be time to rethink your lead strategy. Let’s chat—how are you filtering your leads? ⬇️
#Marketing #LeadGeneration #SalesGrowth #DigitalMarketing #BusinessStrategy
Not all leads are created equal. Many businesses focus on generating as many leads as possible—but if they’re not Marketing Qualified Leads (MQLs), they may never convert.
In this video, I break down:
✅ How to define an MQL for your business
✅ Website strategies to attract & convert high-quality leads
✅ The process of moving MQLs to Sales Qualified Leads (SQLs) and closing the deal 💰
If your pipeline is full but sales aren’t growing, it might be time to rethink your lead strategy. Let’s chat—how are you filtering your leads? ⬇️
#Marketing #LeadGeneration #SalesGrowth #DigitalMarketing #BusinessStrategy
1 comments
Author:
Stephanie Campanella
Jan 09, 2025 05:43 AM
regular
📧 Want to Reach Your Audience Directly?
Email marketing is the secret weapon for building strong connections with your loyal followers!
Here’s what I recommend:
✅ Use a CRM to keep your contacts organised
🎨 Design branded email templates that stand out
📅 Send weekly or quarterly updates to stay top of mind
Your email list is full of people who want to hear from YOU as the expert in your field. Don’t let them forget you! 💡
#EmailMarketing #BusinessTips #CRM #GrowYourBrand #DigitalMarketing
No idea what Email Marketing is? DM me and let's get you up to speed.
Email marketing is the secret weapon for building strong connections with your loyal followers!
Here’s what I recommend:
✅ Use a CRM to keep your contacts organised
🎨 Design branded email templates that stand out
📅 Send weekly or quarterly updates to stay top of mind
Your email list is full of people who want to hear from YOU as the expert in your field. Don’t let them forget you! 💡
#EmailMarketing #BusinessTips #CRM #GrowYourBrand #DigitalMarketing
No idea what Email Marketing is? DM me and let's get you up to speed.
0 comments
Author:
Stephanie Campanella
Jan 07, 2025 07:42 AM
repost
The masters of craft at Summit Digital and Tradies GO.
2 comments
Author:
Ryan Bestulic
Jan 06, 2025 08:03 AM
regular
In 2024, I used an A4 diary that I absolutely loved, but it was just too big to fit in my handbag. So, for 2025, I’ve switched to a MiGoals planner. This planner offers great goal-setting and budgeting features that I’m really excited to use.
I’m also getting the boys their own MiGoals planners so we can all be ‘diary buddies’ this year! I’m a big believer in 90-day plans, and I can’t wait to use this planner to help me stay focused and achieve my goals for 2025. #migoals #goaldigger #wwsd
I’m also getting the boys their own MiGoals planners so we can all be ‘diary buddies’ this year! I’m a big believer in 90-day plans, and I can’t wait to use this planner to help me stay focused and achieve my goals for 2025. #migoals #goaldigger #wwsd
0 comments
Author:
Stephanie Campanella
Dec 18, 2024 05:21 AM
regular
Want to attract more clients in your core suburb?
💡 Here’s an idea: Create a dedicated page on your website specifically for your core suburb. Add details about your services, local keywords, and why you’re perfect for the local community.
✅ The positive: It makes your business easier to find in local searches.
⛔ The negative: Without this, you’re missing potential clients nearby.
✅ The solution: Start with one and grow from there!
📍 Ready to generate more local leads? Let’s chat!
💡 Here’s an idea: Create a dedicated page on your website specifically for your core suburb. Add details about your services, local keywords, and why you’re perfect for the local community.
✅ The positive: It makes your business easier to find in local searches.
⛔ The negative: Without this, you’re missing potential clients nearby.
✅ The solution: Start with one and grow from there!
📍 Ready to generate more local leads? Let’s chat!
3 comments
Author:
Stephanie Campanella
Dec 13, 2024 10:05 AM
regular
One question we had this week: Should I list my pricing on my website? The answer depends on your business type, and here’s why:
• For e-commerce businesses – Pricing should always be visible. Shoppers expect transparency and clarity when making purchasing decisions online. For example, some of our customers who sell ute trailers and weed sprayers have found that displaying pricing increases trust and leads to quicker sales.
• For service-based or consulting businesses – It’s a different story. Listing prices upfront might deter potential clients before they fully understand the value you bring. Instead, try having a conversation first. This lets you showcase your expertise, tailor your offerings, and negotiate a price that works for both sides.
The key is aligning your approach with how your customers make decisions.
Ps: thank you Sergio for the question.
• For e-commerce businesses – Pricing should always be visible. Shoppers expect transparency and clarity when making purchasing decisions online. For example, some of our customers who sell ute trailers and weed sprayers have found that displaying pricing increases trust and leads to quicker sales.
• For service-based or consulting businesses – It’s a different story. Listing prices upfront might deter potential clients before they fully understand the value you bring. Instead, try having a conversation first. This lets you showcase your expertise, tailor your offerings, and negotiate a price that works for both sides.
The key is aligning your approach with how your customers make decisions.
Ps: thank you Sergio for the question.
0 comments
Author:
Stephanie Campanella
Dec 02, 2024 09:53 AM
repost
𝐕𝐀 𝐃𝐢𝐚𝐫𝐢𝐞𝐬 (𝐏𝐚𝐫𝐭 𝟐): 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐬 𝐌𝐨𝐫𝐞 𝐓𝐡𝐚𝐧 𝐀𝐝𝐬—𝐈𝐭’𝐬 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧.
Let’s be real: people don’t want to feel like they’re being “sold to.” They want to feel understood.
As a Virtual Assistant in the digital marketing space, I’ve seen firsthand how much of a difference a human approach can make. It’s not just about crunching numbers or launching campaigns (though, yeah, those are pretty epic). It’s about telling stories that make people feel something - messages that hit the sweet spot between relatable and unforgettable, all while staying true to the brand’s vibe. 🚀✨
Every business has its own magic, and we're here to sprinkle the glitter and let it shine! ✨ From crafting scroll-stopping social posts to writing emails that feel like a warm hug (or a high-five 🖐️), to cooking up strategies that build trust like a pro. We make sure your unique spark steals the spotlight!
Because at the end of the day, marketing isn’t just about products; it’s about the awesome humans behind them and the amazing people they’re meant to serve. It’s people loving people, with a splash of strategy and a whole lot of heart! 💕🙌
So, if you’re ready to swap the hustle for some heart, we're your go-to! 💖
Let’s create marketing that truly connects and resonates with your audience.
Ready to make marketing feel human (and maybe even fun) again? Let’s do this! 🎉
#DigitalMarketing #VirtualAssistant #RealConnections #MarketingWithHeart #TeamTGO #TradiesGO
Let’s be real: people don’t want to feel like they’re being “sold to.” They want to feel understood.
As a Virtual Assistant in the digital marketing space, I’ve seen firsthand how much of a difference a human approach can make. It’s not just about crunching numbers or launching campaigns (though, yeah, those are pretty epic). It’s about telling stories that make people feel something - messages that hit the sweet spot between relatable and unforgettable, all while staying true to the brand’s vibe. 🚀✨
Every business has its own magic, and we're here to sprinkle the glitter and let it shine! ✨ From crafting scroll-stopping social posts to writing emails that feel like a warm hug (or a high-five 🖐️), to cooking up strategies that build trust like a pro. We make sure your unique spark steals the spotlight!
Because at the end of the day, marketing isn’t just about products; it’s about the awesome humans behind them and the amazing people they’re meant to serve. It’s people loving people, with a splash of strategy and a whole lot of heart! 💕🙌
So, if you’re ready to swap the hustle for some heart, we're your go-to! 💖
Let’s create marketing that truly connects and resonates with your audience.
Ready to make marketing feel human (and maybe even fun) again? Let’s do this! 🎉
#DigitalMarketing #VirtualAssistant #RealConnections #MarketingWithHeart #TeamTGO #TradiesGO
0 comments
Author:
Raquel Brioso
Nov 29, 2024 07:45 PM
regular
Friday was a very long, rather random activities day with all the usual suspects.
2 comments
Author:
Stephanie Campanella
Nov 29, 2024 05:23 AM
regular
Happy Friday! 🎉 We’re here having fun and diving into some friendly competition—Ryan vs. Stephanie!
This week we both tackled the key elements of effective website design for conversion: logos, navigation, call-to-action buttons, banner content, and extra features like lead capture forms and downloadable resources.
We even compared three website examples to evaluate which one nailed engagement and conversions.
But here’s the real question—whose video broke it down best? Ryan’s analytical approach or Stephanie’s creative spin?
Let us know your thoughts (or cast your vote)! Either way, we had a blast sharing insights and sparking ideas.
This week we both tackled the key elements of effective website design for conversion: logos, navigation, call-to-action buttons, banner content, and extra features like lead capture forms and downloadable resources.
We even compared three website examples to evaluate which one nailed engagement and conversions.
But here’s the real question—whose video broke it down best? Ryan’s analytical approach or Stephanie’s creative spin?
Let us know your thoughts (or cast your vote)! Either way, we had a blast sharing insights and sparking ideas.
1 comments
Author:
Stephanie Campanella
Nov 20, 2024 08:36 AM
regular
Are you tired of the endless back-and-forth with your ads team, wondering when the leads will start rolling in? We’ve been there, and we know how frustrating it can be. But we’re not giving up—our mission is to get your business back to winning! Stick with us as we share how to overcome these challenges and turn things around for real results.
1 comments
Author:
Stephanie Campanella
Nov 12, 2024 11:39 PM
regular
Yesterday was one of those early start kind of days! I said yes to something without realizing it meant setting my alarm for 4:30 am—ouch! So here I am, at the Crows Nest Hotel, a place I usually go to shoot pool at night, but today it’s my morning spot for some networking.
After a quick coffee and breakfast, I headed back to the office, where our photographer is here taking some great shots of the team. It’s been non-stop, but it’s exciting to see everything come together! Plus, I tried a spinach spirulina juice for a little extra energy boost. It’s after 2 pm now, and I’m feeling accomplished and ready to keep going!
#WorkLife #Networking #BehindTheScenes #DayInTheLife
After a quick coffee and breakfast, I headed back to the office, where our photographer is here taking some great shots of the team. It’s been non-stop, but it’s exciting to see everything come together! Plus, I tried a spinach spirulina juice for a little extra energy boost. It’s after 2 pm now, and I’m feeling accomplished and ready to keep going!
#WorkLife #Networking #BehindTheScenes #DayInTheLife
1 comments
Author:
Stephanie Campanella
Oct 18, 2024 03:59 AM
regular
Great to be at #simprosium Sydney! The simPRO Software team put on a brilliant event for #simprousers and #simpropartners and we’re so proud to have sponsored the event.
2 comments
Author:
Stephanie Campanella
Oct 17, 2024 07:45 AM
repost
Come join the Concept crew! See job link below….
https://lnkd.in/gN98VBEi
https://lnkd.in/gN98VBEi
0 comments
Author:
Clint Hewish
Oct 10, 2024 06:48 AM
repost
I am so proud of Amin Hamzavian, who has been announced as a Finalist in the 2024 Urban Leader Awards.
Amin has been instrumental in the growth of the company I founded many, many years ago.
He has taken what I created and built it into something truly, truly special.
It has grown into something I could never have possibly imagined.
Amin,
I’m so proud of you.
I’m so proud of what you’ve built.
I’m so proud of the team you lead.
And I’m so proud that you’ve been nominated in two categories for this truly outstanding award!
Can’t wait to see you win on 16 October!
https://lnkd.in/g_8ZsTxD
Amin has been instrumental in the growth of the company I founded many, many years ago.
He has taken what I created and built it into something truly, truly special.
It has grown into something I could never have possibly imagined.
Amin,
I’m so proud of you.
I’m so proud of what you’ve built.
I’m so proud of the team you lead.
And I’m so proud that you’ve been nominated in two categories for this truly outstanding award!
Can’t wait to see you win on 16 October!
https://lnkd.in/g_8ZsTxD
14 comments
Author:
Prof. Ron Bartsch AM
Sep 05, 2024 11:46 AM
repost
It's always a good day when you are boots on the ground at an event! ⛏
Thank you to The Landscape Association for having us for the day. It was not only great to see some familiar faces in the way of clients but also meet some new businesses and talk about how they can nail their marketing needs. 📈
Looking forward to many more with an amazing group of people. 🏡
Thank you to The Landscape Association for having us for the day. It was not only great to see some familiar faces in the way of clients but also meet some new businesses and talk about how they can nail their marketing needs. 📈
Looking forward to many more with an amazing group of people. 🏡
1 comments
Author:
Ryan Bestulic
Aug 30, 2024 01:53 PM
repost
- 4 Days To Go! -
The speaker’s program is locked in, celebrities at the ready, over 70 exhibitors start set up tomorrow and the show bags are packed!
Just 4 days to go, don't wait any longer!
This is one you don't want to miss so grab your tickets!
Tuesday, 3 September
Gates will be open 8am-3pm
Tickets
$22 for TLA members
$44 for non-members
FREE for students and apprentices*
For students/apprentices enter code TLASTUDENT at checkout.
Those registering as students must be able to produce student ID.
Get Your Tickets Here:
https://lnkd.in/gxpwBDjK
The speaker’s program is locked in, celebrities at the ready, over 70 exhibitors start set up tomorrow and the show bags are packed!
Just 4 days to go, don't wait any longer!
This is one you don't want to miss so grab your tickets!
Tuesday, 3 September
Gates will be open 8am-3pm
Tickets
$22 for TLA members
$44 for non-members
FREE for students and apprentices*
For students/apprentices enter code TLASTUDENT at checkout.
Those registering as students must be able to produce student ID.
Get Your Tickets Here:
https://lnkd.in/gxpwBDjK
1 comments
Author:
Shannon Decker
Aug 28, 2024 12:44 PM
repost
We had a brilliant time at our BNI chapter meeting this week, and a massive shoutout goes to Luke willers from Odyssey Health & Fitness Coaching! 🙌
Luke gave us a cracking presentation on setting goals and keeping the motivation alive in our fitness journeys. 🏋️♂️
His tips on breaking down big goals into bite-sized pieces and staying resilient through life’s ups and downs were both practical and inspiring.
His cheerful approach reminded us that even on the days when motivation feels like it’s taking a holiday, a little bit of persistence goes a long way. Remember, folks, every small step counts and keeps us moving forward! 🚀
A big thank you to Luke for energising us with his wisdom and keeping us all motivated. Here’s to setting goals, smashing them, and enjoying the journey along the way!
Stay active, stay motivated, and keep smiling! 😄👏
Luke gave us a cracking presentation on setting goals and keeping the motivation alive in our fitness journeys. 🏋️♂️
His tips on breaking down big goals into bite-sized pieces and staying resilient through life’s ups and downs were both practical and inspiring.
His cheerful approach reminded us that even on the days when motivation feels like it’s taking a holiday, a little bit of persistence goes a long way. Remember, folks, every small step counts and keeps us moving forward! 🚀
A big thank you to Luke for energising us with his wisdom and keeping us all motivated. Here’s to setting goals, smashing them, and enjoying the journey along the way!
Stay active, stay motivated, and keep smiling! 😄👏
2 comments
Author:
BNI Limitless - North Sydney
Aug 24, 2024 10:32 PM
repost
🚀 Navigating Google AdWords Costs in the Trades Services Sector 🚀
For those in the trades services industry, staying informed about the latest Google AdWords trends is essential for getting the most out of your digital marketing efforts.
Here’s a quick update on the current Australian market and what it means for your AdWords campaigns:
🔧 Current Market Conditions:
Increased Competition: The trades sector, including plumbers, electricians, and builders, is experiencing heightened competition online. This surge is driving up the cost-per-click (CPC) for key search terms.
Local Searches: Many Australians are using local searches to find trades services. Google’s local search features are becoming increasingly prominent, making targeted local strategies vital.
Economic Influences: Economic fluctuations are affecting consumer spending on home and maintenance services, which can impact the effectiveness of your campaigns.
💸 Cost of AdWords Campaigns:
Rising CPC: In competitive areas, CPC rates for trades services are climbing. Keywords related to common services, such as “emergency plumber” or “licensed electrician,” are particularly affected.
Quality Score Matters: Google places a high value on ad relevance and landing page experience. A well-crafted ad with a strong call-to-action and an optimised landing page can help reduce costs and improve your ad ranking.
Regional Variations: Costs can vary significantly between urban and rural areas. Customising your campaigns to target specific suburbs or regions can help manage costs and enhance your ROI.
🔧 Tips for Success:
Focus on Local Searches: Use geo-targeting to reach potential customers in your service areas more effectively.
Optimise for Conversions: Ensure your ads are engaging and your landing pages are designed to convert visitors into leads.
Monitor and Adapt: Regularly review your campaign performance and make adjustments based on the data to maximise your return on investment.
Adapting to these changes and staying informed is crucial for making the most of your AdWords investment.
If you have any questions or need help with your AdWords campaigns, feel free to get in touch!
For those in the trades services industry, staying informed about the latest Google AdWords trends is essential for getting the most out of your digital marketing efforts.
Here’s a quick update on the current Australian market and what it means for your AdWords campaigns:
🔧 Current Market Conditions:
Increased Competition: The trades sector, including plumbers, electricians, and builders, is experiencing heightened competition online. This surge is driving up the cost-per-click (CPC) for key search terms.
Local Searches: Many Australians are using local searches to find trades services. Google’s local search features are becoming increasingly prominent, making targeted local strategies vital.
Economic Influences: Economic fluctuations are affecting consumer spending on home and maintenance services, which can impact the effectiveness of your campaigns.
💸 Cost of AdWords Campaigns:
Rising CPC: In competitive areas, CPC rates for trades services are climbing. Keywords related to common services, such as “emergency plumber” or “licensed electrician,” are particularly affected.
Quality Score Matters: Google places a high value on ad relevance and landing page experience. A well-crafted ad with a strong call-to-action and an optimised landing page can help reduce costs and improve your ad ranking.
Regional Variations: Costs can vary significantly between urban and rural areas. Customising your campaigns to target specific suburbs or regions can help manage costs and enhance your ROI.
🔧 Tips for Success:
Focus on Local Searches: Use geo-targeting to reach potential customers in your service areas more effectively.
Optimise for Conversions: Ensure your ads are engaging and your landing pages are designed to convert visitors into leads.
Monitor and Adapt: Regularly review your campaign performance and make adjustments based on the data to maximise your return on investment.
Adapting to these changes and staying informed is crucial for making the most of your AdWords investment.
If you have any questions or need help with your AdWords campaigns, feel free to get in touch!
1 comments
Author:
Ryan Bestulic
Aug 21, 2024 01:39 PM
repost
End of another day at #agquip2024 AgQuip Field Days in Gunnedah NSW.
Happy customers picking up their new @Rapid Spray rigs. Tanks, Fire units, Diesel Pods & Sprayers.
Don't miss out on catching up with the team, last day tomorrow.
Happy customers picking up their new @Rapid Spray rigs. Tanks, Fire units, Diesel Pods & Sprayers.
Don't miss out on catching up with the team, last day tomorrow.
0 comments
Author:
Jason Sargeant
Aug 15, 2024 09:47 AM
repost
The future of trade reporting!
🚨 We're going live on Wednesday with a webinar tailored specifically for AroFlo Software users.
Join our team at API Integrations and industry pro Pam Rogers from SP&R as they reveal how to make your reporting work harder to drive real business growth.
It's not to be missed! Click the link below to register ⬇️
https://lnkd.in/g8f-wPWT
🚨 We're going live on Wednesday with a webinar tailored specifically for AroFlo Software users.
Join our team at API Integrations and industry pro Pam Rogers from SP&R as they reveal how to make your reporting work harder to drive real business growth.
It's not to be missed! Click the link below to register ⬇️
https://lnkd.in/g8f-wPWT
2 comments
Author:
Dashboards by API
Aug 07, 2024 11:12 PM
repost
Quality Dashboards have this ⬇️
It's the little things - click on something to show a breakdown of that data!
Helping you make sense of your Simpro Software and AroFlo Software Data.
Check out our demo reports!
https://lnkd.in/gVan6qJh
It's the little things - click on something to show a breakdown of that data!
Helping you make sense of your Simpro Software and AroFlo Software Data.
Check out our demo reports!
https://lnkd.in/gVan6qJh
0 comments
Author:
Dashboards by API
Jul 25, 2024 12:02 PM
repost
Looking to get more leads and grow your business? TradiesGO offers tailored digital marketing solutions just for trade companies. Reach your ideal customers with our expert services! 🌟🛠️
#TradiesGO #LeadGeneration #DigitalMarketing #Tradies #AussieTradies #BusinessGrowth 🔧
#TradiesGO #LeadGeneration #DigitalMarketing #Tradies #AussieTradies #BusinessGrowth 🔧
0 comments
Author:
Tradies GO
Jul 22, 2024 02:41 AM
repost
🚀 Ready to elevate your niche product or service to new heights?
🚀 Recently, a client approached me with a niche service, new to the market, and asked, "How can Google Ads help my business?" 🌟 My answer? Google Ads can be a powerful tool to promote your brand and drive substantial awareness! 📈
Big firms leverage these brand awareness strategies, but if you’re pioneering a new market, patience becomes your greatest ally. 🕰️ Being first in the market is exciting, but it comes with its own set of challenges. Success with Google Ads doesn’t happen overnight. It requires consistent effort, continuous analysis, and strategic adjustments. 🛠️💡
I advised my client to stay focused on their goals, monitor campaign performance, and refine their approach for the best outcomes. Remember, every big brand started somewhere, and with perseverance, you can carve out your own success story. 🌟✨
Let’s harness the power of Google Ads to make your brand shine! 💪🚀Tradies GO
#DigitalMarketing #GoogleAds #BrandAwareness #SEOMarketing #BusinessGrowth #PatiencePaysOff #FirstInMarket #MarketingStrategy #SuccessJourney #TradiesGO
🚀 Recently, a client approached me with a niche service, new to the market, and asked, "How can Google Ads help my business?" 🌟 My answer? Google Ads can be a powerful tool to promote your brand and drive substantial awareness! 📈
Big firms leverage these brand awareness strategies, but if you’re pioneering a new market, patience becomes your greatest ally. 🕰️ Being first in the market is exciting, but it comes with its own set of challenges. Success with Google Ads doesn’t happen overnight. It requires consistent effort, continuous analysis, and strategic adjustments. 🛠️💡
I advised my client to stay focused on their goals, monitor campaign performance, and refine their approach for the best outcomes. Remember, every big brand started somewhere, and with perseverance, you can carve out your own success story. 🌟✨
Let’s harness the power of Google Ads to make your brand shine! 💪🚀Tradies GO
#DigitalMarketing #GoogleAds #BrandAwareness #SEOMarketing #BusinessGrowth #PatiencePaysOff #FirstInMarket #MarketingStrategy #SuccessJourney #TradiesGO
1 comments
Author:
Ajay Kumar Kattamuri
Jul 11, 2024 11:00 PM
quote
The more you estimate. The more you’ll win.
Simple as that.
Estimating like marketing is an investment. To make sure you get visibility and attract the best projects.
Simple as that.
Estimating like marketing is an investment. To make sure you get visibility and attract the best projects.
1 comments
Author:
Stephanie Campanella
Jul 03, 2024 06:43 AM
repost
Quality Dashboards have this ⬇️
It's the little things - directions/explanations available on every report.
Helping you make sense of your Simpro Software and AroFlo Software Data.
Check out our demo reports!
https://lnkd.in/gKyfS4y8
It's the little things - directions/explanations available on every report.
Helping you make sense of your Simpro Software and AroFlo Software Data.
Check out our demo reports!
https://lnkd.in/gKyfS4y8
0 comments
Author:
Dashboards by API
Jul 03, 2024 05:43 AM
regular
Call for content.
GURUS OF THE CONSTRUCTION INDUSTRY.
*Podcast Opportunities Alert*
I’ve got an exciting new edition to our TradiesGO.com.au brand.
If your very existence is solely focused on helping Trade/Service/construction companies grow and scale.
I want to hear from you.
Send me a DM.
GURUS OF THE CONSTRUCTION INDUSTRY.
*Podcast Opportunities Alert*
I’ve got an exciting new edition to our TradiesGO.com.au brand.
If your very existence is solely focused on helping Trade/Service/construction companies grow and scale.
I want to hear from you.
Send me a DM.
1 comments
Author:
Stephanie Campanella
Jun 25, 2024 04:00 AM
repost
When you work with TradiesGO you work with an entire team of experts.
Here's a couple Sydney Team members you might know...
You've got Ross our content KING. We nabbed him from a super technical, super competitive niche content marketing role in SEO for our SEO team.
Ryan our Growth Coordinator, from Old-school big marketing background, used to account manage over 90+ clients from one of the biggest SEO agencies in Australia.
Stephanie - that's our Boss Lady, driver of content and culture, and Lisa!
Lisa's been working with Trades for 10+ years. Identifying why some trades do better than others and applying a strategy.
There's heaps more of us :) But that's todays snippet for you.
Here's a couple Sydney Team members you might know...
You've got Ross our content KING. We nabbed him from a super technical, super competitive niche content marketing role in SEO for our SEO team.
Ryan our Growth Coordinator, from Old-school big marketing background, used to account manage over 90+ clients from one of the biggest SEO agencies in Australia.
Stephanie - that's our Boss Lady, driver of content and culture, and Lisa!
Lisa's been working with Trades for 10+ years. Identifying why some trades do better than others and applying a strategy.
There's heaps more of us :) But that's todays snippet for you.
1 comments
Author:
Tradies GO
Jun 14, 2024 12:34 PM
regular
It was like stepping back in time.
5am, ding ding goes my watch, I quickly turn it off not to disturb the hubby.
Have a shower and put on the clothes I laid out the night before.
Creep out my bedroom not to disturb my girls, sneak downstairs hoping not to wake the Pug.
Have a big glass of water and off I go.
There’s no traffic this morning, a nice easy drive in.
I arrive early. 6:15am. I nabbed a park right out the front of The Kiribili Club.
I step in to meet Patrick. A visitor host.
And off we go, smiles, handshakes and some friendly faces.
This room was alive with energy. The meeting was smooth as butter. It ran on-time even though it’s one of the largest chapters in the region.
It’s been almost 10 years since I networked regularly. I’ve been building the business, growing the team, getting married. Having kids. The list goes on.
It’s nice to be in a room with people who are moving at the same pace as you. Hungry for growth. Thriving for change. Getting in there and getting it done.
5am, ding ding goes my watch, I quickly turn it off not to disturb the hubby.
Have a shower and put on the clothes I laid out the night before.
Creep out my bedroom not to disturb my girls, sneak downstairs hoping not to wake the Pug.
Have a big glass of water and off I go.
There’s no traffic this morning, a nice easy drive in.
I arrive early. 6:15am. I nabbed a park right out the front of The Kiribili Club.
I step in to meet Patrick. A visitor host.
And off we go, smiles, handshakes and some friendly faces.
This room was alive with energy. The meeting was smooth as butter. It ran on-time even though it’s one of the largest chapters in the region.
It’s been almost 10 years since I networked regularly. I’ve been building the business, growing the team, getting married. Having kids. The list goes on.
It’s nice to be in a room with people who are moving at the same pace as you. Hungry for growth. Thriving for change. Getting in there and getting it done.
0 comments
Author:
Stephanie Campanella
Jun 07, 2024 04:19 AM
repost
G'day LinkedIn! 👋
I've been noticing a trend in the SEO world lately—everyone's gone bonkers over high-volume keywords. Sure, they're important, but don't be a bloke who only focuses on the number of keyword repetitions. It's not all about cramming in those keywords. Focus on creating useful content from the client's perspective. For example, FAQs are a goldmine! Add those high-volume keywords there, and you'll be hitting the mark without sacrificing quality. 🎯
Another tip that's often overlooked is interlinking. When you're crafting content for your website, don't forget to interlink to other pages on your site. It not only boosts your SEO but also increases visitors to other parts of your website. 🌐📈
Remember, SEO isn't just about ticking boxes. It's about providing value. Let's make the web a better place with quality content! 🚀 Tradies GO focus on your quality SEO follow our Tradies GO page for more tips and extensions to make your work easier or give your work to us we will take care of it 😉 .
#SEO #ContentMarketing #DigitalMarketing #WebDevelopment #AussieStyle
I've been noticing a trend in the SEO world lately—everyone's gone bonkers over high-volume keywords. Sure, they're important, but don't be a bloke who only focuses on the number of keyword repetitions. It's not all about cramming in those keywords. Focus on creating useful content from the client's perspective. For example, FAQs are a goldmine! Add those high-volume keywords there, and you'll be hitting the mark without sacrificing quality. 🎯
Another tip that's often overlooked is interlinking. When you're crafting content for your website, don't forget to interlink to other pages on your site. It not only boosts your SEO but also increases visitors to other parts of your website. 🌐📈
Remember, SEO isn't just about ticking boxes. It's about providing value. Let's make the web a better place with quality content! 🚀 Tradies GO focus on your quality SEO follow our Tradies GO page for more tips and extensions to make your work easier or give your work to us we will take care of it 😉 .
#SEO #ContentMarketing #DigitalMarketing #WebDevelopment #AussieStyle
1 comments
Author:
Ajay Kumar Kattamuri
Jun 04, 2024 12:20 AM
regular
Are you currently with a team but there’s no game plan in site?
You love your job but you feel undervalued or under developed.
Let’s start a conversation about your career and how we can help you become all that you’re meant to be.
You love your job but you feel undervalued or under developed.
Let’s start a conversation about your career and how we can help you become all that you’re meant to be.
1 comments
Author:
Stephanie Campanella
Apr 29, 2024 12:36 AM
quote
This is going to be an incredible event! get down to the ICC, this Wednesday and Thursday.
0 comments
Author:
Stephanie Campanella
Apr 08, 2024 08:58 AM
regular
Proud to be part of the incredible Women in Construction ambassador community for Sydney Build 2024!
Please come and join us at the Australia's Largest Women in Construction Networking event, May 2 3:30 pm.
Register your free tickets today at https://lnkd.in/g9bVvw8J #SydneyBuild #WIC #Mystory”
Please come and join us at the Australia's Largest Women in Construction Networking event, May 2 3:30 pm.
Register your free tickets today at https://lnkd.in/g9bVvw8J #SydneyBuild #WIC #Mystory”
1 comments
Author:
Stephanie Campanella
Apr 03, 2024 09:53 AM
regular
I’m proud to be a Sustainability Ambassador.
Join me at Australia’s largest networking event for Sustainability taking place at Sydney Build Expo (May 1-2, ICC Sydney).
Tickets are free at www.sydneybuildexpo.com. #SydneyBuild #SUS #MyStory
Join me at Australia’s largest networking event for Sustainability taking place at Sydney Build Expo (May 1-2, ICC Sydney).
Tickets are free at www.sydneybuildexpo.com. #SydneyBuild #SUS #MyStory
2 comments
Author:
Stephanie Campanella
Mar 06, 2024 03:46 AM
regular
How could we help grow your business?
SLIDE and see 6 ways we can start working together now, before EOFY creeps up on us.
The XCELERATE SYSTEM is looking for new tribe members.
🔥 13+ years working with Trades
🔥 Aussie Team Members here to grow with you
🔥 Monthly marketing strategy meetings
So you gotta ask yourself, How's your 2024 lining up?
SLIDE and see 6 ways we can start working together now, before EOFY creeps up on us.
The XCELERATE SYSTEM is looking for new tribe members.
🔥 13+ years working with Trades
🔥 Aussie Team Members here to grow with you
🔥 Monthly marketing strategy meetings
So you gotta ask yourself, How's your 2024 lining up?
0 comments
Author:
Stephanie Campanella
Feb 02, 2024 12:32 AM
regular
With our new ‘Step Up and Setup’ program we can have your business setup in a flash.
❇️ Brand new WordPress Website with 5 pages of content
❇️ 200 Business Cards printed and custom designed
❇️ 200 Flyers designed up and printed, sent straight to you.
❇️ Google properties and social accounts setup.
🚀🚀 Let’s get you setup for 2024!
❇️ Brand new WordPress Website with 5 pages of content
❇️ 200 Business Cards printed and custom designed
❇️ 200 Flyers designed up and printed, sent straight to you.
❇️ Google properties and social accounts setup.
🚀🚀 Let’s get you setup for 2024!
0 comments
Author:
Stephanie Campanella
Jan 31, 2024 12:25 AM
regular
Do you wonder how 2024 will be different with 2023s tactics still in place..... 🤔
We're a full service agency specialising in the trade niche.
We help:
🌿 Landscapers
🔧 Plumbers
💡 Electricians
🏡 Builders
🌱 Earth Movers
✏️ Architects
🕷️ Pest Inspectors
You get our drift.......
We're all about Home Service Companies.
Here's a little more on what we do.... 👉
Want to start a conversation? Comment below with "GO" and we'll get connected for 2024.
We're a full service agency specialising in the trade niche.
We help:
🌿 Landscapers
🔧 Plumbers
💡 Electricians
🏡 Builders
🌱 Earth Movers
✏️ Architects
🕷️ Pest Inspectors
You get our drift.......
We're all about Home Service Companies.
Here's a little more on what we do.... 👉
Want to start a conversation? Comment below with "GO" and we'll get connected for 2024.
0 comments
Author:
Stephanie Campanella
Jan 10, 2024 12:45 AM
regular
FYI Google Sites Shutdown
If you've built a website using the Google Sites Website (the site that comes with Google My Business profiles) then you need to get ready for it to shut down.
If you're not sure if this effects you comment below with SHUTDOWN and we'll do a audit for you.
If you've built a website using the Google Sites Website (the site that comes with Google My Business profiles) then you need to get ready for it to shut down.
If you're not sure if this effects you comment below with SHUTDOWN and we'll do a audit for you.
0 comments
Author:
Stephanie Campanella
Dec 21, 2023 12:52 AM
regular
Imagine if you started this time last year, while everyone else is thinking - let's call it for a year. There are those among you that dial it in, every single day because they demand results and growth from their business.
What's your plan for 2024?
What's your plan for 2024?
0 comments
Author:
Stephanie Campanella
Dec 19, 2023 08:33 PM
repost
Get ready for the biggest show in Australia! The Sydney Build 2024 Expo is happening on May 1-2, 2024, at ICC Sydney. Reserve your ticket now and you'll have the opportunity to attend speaking sessions featuring industry experts and thought leaders.
#SydneyBuildExpo #Construction #Innovation #HVAC #digitalconstruction
#SydneyBuildExpo #Construction #Innovation #HVAC #digitalconstruction
0 comments
Author:
Oliver Kinross
Dec 18, 2023 03:32 AM
regular
Looking for Sales Trainers to come into the office each quarter to add new energy and strats to the team.
Let me know in the comments if you know someone or are someone that can help.
Let me know in the comments if you know someone or are someone that can help.
1 comments
Author:
Stephanie Campanella
Dec 07, 2023 10:09 AM
regular
YOU'VE GOT SUPER POWERS!!!
When it comes to getting clients to buy again, trade companies make this single mistake.
Forgetting to ASK for the customers email address.
It's a mistake because the customer WANTS to hear from you. You're constantly undervaluing yourself, thinking, no one wants to hear from me - but you're wrong.
You have super powers, you're tidy, effective and polite. That's hard to find.
The consequence is - if you leave the ball in their court - so it's their job to remember you - they won't - and they'll find another tradie and they'll take your place.
Instead, start collecting your customers email addresses and build a database. Use this to connect with them periodically so you stay top of mind.
You win because you now have a bank of existing customers who know your brand and want you back, they win cause they get to see your teams amazing work again.
Trades Leads Lady,
Stephanie.
When it comes to getting clients to buy again, trade companies make this single mistake.
Forgetting to ASK for the customers email address.
It's a mistake because the customer WANTS to hear from you. You're constantly undervaluing yourself, thinking, no one wants to hear from me - but you're wrong.
You have super powers, you're tidy, effective and polite. That's hard to find.
The consequence is - if you leave the ball in their court - so it's their job to remember you - they won't - and they'll find another tradie and they'll take your place.
Instead, start collecting your customers email addresses and build a database. Use this to connect with them periodically so you stay top of mind.
You win because you now have a bank of existing customers who know your brand and want you back, they win cause they get to see your teams amazing work again.
Trades Leads Lady,
Stephanie.
0 comments
Author:
Stephanie Campanella
Nov 23, 2023 05:40 AM
regular
Have you got your hands on our latest copy of Magnetic Marketing?
We're really proud of this issue, as we’ve packed it full of the stuff
🧚🏼♂️Social Media Content Cheat Sheet
🤳Latest digital marketing insights
👌🏻A winning case study
✍🏻 hints and tips
...all in a bite-size, 16 page (actual magazine) easy-to-read package.
Even better, this issue comes with FREEBIES - just like mags used to in the old days.
You get everything you need to set you up for a SENSATIONAL 2024.
To claim your complimentary issue and your free gifts, just comment below with MAGNETIC and I’ll get you all the details.
We're really proud of this issue, as we’ve packed it full of the stuff
🧚🏼♂️Social Media Content Cheat Sheet
🤳Latest digital marketing insights
👌🏻A winning case study
✍🏻 hints and tips
...all in a bite-size, 16 page (actual magazine) easy-to-read package.
Even better, this issue comes with FREEBIES - just like mags used to in the old days.
You get everything you need to set you up for a SENSATIONAL 2024.
To claim your complimentary issue and your free gifts, just comment below with MAGNETIC and I’ll get you all the details.
1 comments
Author:
Stephanie Campanella
Mychal Whittle
Digital Marketing ExpertLinkedIn Profile
Email
Name
Mychal Whittle
Title
Mychal Whittle - Digital Marketing Expert
Headline
Digital Marketing Expert
Location
Sydney, New South Wales
Snippet
Digital Marketing Expert · Experience: Initiative · Education ... CEO, GM and FD on profitability, costs, resourcing & revenue - Responsible ...
Current Experiences
Agency Business Partner
Initiative
Sydney, New South Wales, Australia
Started: Sep 2023 - Present
Industry: Marketing and Advertising
Company Size: 5000-10000 (3179 staff)
Agency Business Partner - Initiative
KINESSO
Sydney, New South Wales, Australia
Started: Aug 2023 - Present
Industry: Marketing and Advertising
Company Size: 5000-10000 (3399 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(70) (work)
[email protected]
(70) (work)
Phones:
0406903281
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/mychalwhittle
(100)
LinkedIn Posts - Mychal Whittle
9 post(s) found
Mar 20, 2023 05:40 AM
quote
Reprise are looking for the next member of our SEO team here in Sydney. Anyone interested, drop me or Taylah Brown a line!
0 comments
Author:
Mychal Whittle
Mar 20, 2023 05:38 AM
quote
A little bit of fun playing about with the ChatGPT API. Comes up with some....interesting campaign ideas...
0 comments
Author:
Mychal Whittle
Mar 07, 2023 05:41 AM
repost
If you haven't heard of Reprise Australia by now, you should. With nearly 180 people across our 4 offices, we're the leading Performance Media specialist agency here in Australia. A great place to elevate and refine your craft.
I've not done this before, but here is a snapshot of our current AU-wide opportunities.
p.s All opportunities are hybrid at home/in-office hotdesking (2-3 days per week)
#Melbourne office:
Performance Executive, Hybrid Search & Social
Senior Performance Executive, Social
Senior Performance Executive, Search
Performance Manager, Social
Performance Manager, Hybrid Search & Social
Performance Coordinator, Hybrid
#Sydney office:
Senior Performance Executive, Hybrid
Performance Executive - Social
Performance Coordinator, Social
SEO Manager
#Perth office:
Performance Manager, Search
#Brisbane office:
Performance Executives, Hybrid Search & Social.
Reach out to any of the team or myself for more info.
Paula Lopes, Jos Smyth, Andy Holford, Priya Swaminathan, Katie-Jane Michael, Mychal Whittle, Charlotte Escreet, Duran Bradley, Freya Cronin, Nicoleta Vitelaru, Jay Padhya, Jessica Gough
I've not done this before, but here is a snapshot of our current AU-wide opportunities.
p.s All opportunities are hybrid at home/in-office hotdesking (2-3 days per week)
#Melbourne office:
Performance Executive, Hybrid Search & Social
Senior Performance Executive, Social
Senior Performance Executive, Search
Performance Manager, Social
Performance Manager, Hybrid Search & Social
Performance Coordinator, Hybrid
#Sydney office:
Senior Performance Executive, Hybrid
Performance Executive - Social
Performance Coordinator, Social
SEO Manager
#Perth office:
Performance Manager, Search
#Brisbane office:
Performance Executives, Hybrid Search & Social.
Reach out to any of the team or myself for more info.
Paula Lopes, Jos Smyth, Andy Holford, Priya Swaminathan, Katie-Jane Michael, Mychal Whittle, Charlotte Escreet, Duran Bradley, Freya Cronin, Nicoleta Vitelaru, Jay Padhya, Jessica Gough
8 comments
Author:
Taylah Brown
Jan 16, 2023 12:39 AM
regular
I am thrilled to share that after two years away I am rejoining the Reprise Australia family! As the Stream Lead I'll be working in hand with the team at Initiative to help drive alignment and integration. I am so excited to be coming on board with both agencies doing incredible work for clients and showing fantastic growth!
27 comments
Author:
Mychal Whittle
Oct 16, 2020 01:59 AM
quote
The latest evolution in Google's Analytics offering has been released, Google Analytics 4! Check out what changes you need to be across and what actions you should be taking now.
0 comments
Author:
Mychal Whittle
Jan 15, 2019 07:42 AM
regular
Reprise Sydney are recruiting for SEO Managers/Specialists! If you are interested in joining a great team of SEOs and working on some of Australia's biggest brands then get in touch!
0 comments
Author:
Mychal Whittle
Aug 14, 2018 02:27 AM
regular
Reprise Sydney are recruiting for SEOs at various levels, if you are interested in trying out a new challenge at one of Australia's leading agencies let me know!
0 comments
Author:
Mychal Whittle
Mar 04, 2018 11:50 PM
regular
We're hiring for an SEO Specialist to join or Brisbane team! If you or anyone you know might be interested we'd love to hear from you!
0 comments
Author:
Mychal Whittle
Mar 20, 2017 06:20 AM
regular
So I have entered B&T's 30 Under 30 this year! Your support would be greatly appreciated for the People's Choice Award!
https://lnkd.in/gvzNyXq
https://lnkd.in/gvzNyXq
0 comments
Author:
Mychal Whittle
Leigh Diprose
Owner at Content & Messaging Management.LinkedIn Profile
Email
Name
Leigh Diprose
Title
Leigh Diprose - Owner at Content & Messaging ...
Headline
Owner at Content & Messaging Management.
Location
Sydney, New South Wales
Summary
Specialties: AI, Blockchain, Crypto, Marketing, Strategy, SEO, Content Writing, Wholesale Imaging, B2B & B2C Relationship Management, Data Mining, Communication, PR, Sales, Event Management, Social Media, Photography and Networking.
Snippet
Experience ; Owner. Gear Advice. May 2020 ; Co-Founder. Blog Content. May 2020 ; Cryptocurrency & Blockchain Content. Zipmex. Nov 2019 ; Digital Marketing Manager.
Current Experiences
Owner
Gear Advice
Started: May 2020 - Present
Gear Advice integrates artificial intelligent messaging into your website, blog and Facebook Pages to automatically recommend products based on the types of photos someone wishes to capture.
Made for wholesale, retail and photography websites Gear Advice is the ultimate communication and sales tool - https://suggestgear.com
Other services: Blog Content - https://blogcontent.com.au
Made for wholesale, retail and photography websites Gear Advice is the ultimate communication and sales tool - https://suggestgear.com
Other services: Blog Content - https://blogcontent.com.au
Industry: Computer Software
Company Size: 1-10 (1 staff)
Co-Founder
Blog Content
Started: May 2020 - Present
Blog Content produces strategic SEO photography and blockchain articles to a select array of clients globally. Our focus is on long-form SEO articles which drive organic traffic.
Industry: Writing and Editing
Company Size: 1-10 (2 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (work)
[email protected]
(70) (work)
Phones:
+61 3 9725 3816
(100) (work phone)
+61 419 770 018
(100) (mobile)
+61408957090
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/leighdiprose
(100)
Facebook:
https://www.facebook.com/officialleighdiprose
(100)
Facebook:
https://facebook.com/leighdiprosephotography
(100)
Twitter:
http://twitter.com/leighdiprose
(100)
LinkedIn Posts - Leigh Diprose
50 post(s) found
Jan 24, 2025 05:25 AM
regular
I'm excited to announce the launch of Product Uploads, the newest arm of the business, now live at productuploads.com.au
After identifying one of the biggest challenges for e-commerce businesses, managing products efficiently, we’ve built a service tailored to simplify and streamline this process for you.
What We Offer:
Product Uploads is dedicated to helping Shopify users manage their online stores with precision. Our expert team specialises in:
- Crafting unique, SEO-optimised product descriptions.
- Setting consistent naming conventions for product titles.
- Managing attributes, metafields, dimensions, categorisation, and pricing.
- Handling high-quality product images with SEO alt text.
- Integrating and maintaining APIs and Apps.
- And so much more.
Whether you're launching your first store or scaling to new heights, we’re ready to support businesses across all industries and genres.
If you own an e-commerce store and want to focus on growth while leaving the details to the experts, we’re here for you.
Check out our services here: https://lnkd.in/gqvKxwdP
After identifying one of the biggest challenges for e-commerce businesses, managing products efficiently, we’ve built a service tailored to simplify and streamline this process for you.
What We Offer:
Product Uploads is dedicated to helping Shopify users manage their online stores with precision. Our expert team specialises in:
- Crafting unique, SEO-optimised product descriptions.
- Setting consistent naming conventions for product titles.
- Managing attributes, metafields, dimensions, categorisation, and pricing.
- Handling high-quality product images with SEO alt text.
- Integrating and maintaining APIs and Apps.
- And so much more.
Whether you're launching your first store or scaling to new heights, we’re ready to support businesses across all industries and genres.
If you own an e-commerce store and want to focus on growth while leaving the details to the experts, we’re here for you.
Check out our services here: https://lnkd.in/gqvKxwdP
1 comments
Author:
Leigh Diprose
Dec 05, 2024 04:16 AM
regular
It finally happened.
Well done to everyone who listened and held.
Bitcoin just passed 100K USD today.
Now we are on the road to a 13 million dollar Bitcoin by 2045.
Well done to everyone who listened and held.
Bitcoin just passed 100K USD today.
Now we are on the road to a 13 million dollar Bitcoin by 2045.
0 comments
Author:
Leigh Diprose
Jun 21, 2024 03:45 AM
regular
Tony Northrup, you hit the nail on the head on this ongoing saga.
...Adobe's turn to respond... again...
...Adobe's turn to respond... again...
0 comments
Author:
Leigh Diprose
Jun 18, 2024 04:10 AM
regular
Are you a wholesaler or retailer who is frustrated with managing teams and online product content? Are you sick of delays, the lack of communication or incorrect product listings?
Do you aspire to list more products and expand your business but find yourself lacking the necessary team or resources?
This is where my business can help.
Content & Messaging Management offers a full service of category management and product management for your business. You just need to tell us what you want, and we will use our 22 years of specialised product knowledge to provide you with accurate product listings, cross-sells, and upsells.
We manage all products, everything from lighting, cameras, lenses, audio, rigs, cinematography gear and more. You name it - we do it.
If you want to learn more about how we can cost-effectively help you grow your business - give us a call or send a message here on LinkedIn.
https://lnkd.in/gqKEhMc
#photography #imaging #ecommerce
Do you aspire to list more products and expand your business but find yourself lacking the necessary team or resources?
This is where my business can help.
Content & Messaging Management offers a full service of category management and product management for your business. You just need to tell us what you want, and we will use our 22 years of specialised product knowledge to provide you with accurate product listings, cross-sells, and upsells.
We manage all products, everything from lighting, cameras, lenses, audio, rigs, cinematography gear and more. You name it - we do it.
If you want to learn more about how we can cost-effectively help you grow your business - give us a call or send a message here on LinkedIn.
https://lnkd.in/gqKEhMc
#photography #imaging #ecommerce
0 comments
Author:
Leigh Diprose
Mar 05, 2024 01:01 AM
regular
Bitcoin over $100K AUD now.
0 comments
Author:
Leigh Diprose
Sep 20, 2023 05:03 AM
regular
People often ask me the best way to launch their products so they rank on Google's first page after an embargo lifts. The truth is, there isn't a one-click fix or a magic wand to make it all happen.
Instead, it takes a team of experts working hard to launch a product and have it land on the first page of Google.
Read what happens behind the scenes and the areas we cover when launching an embargo imaging product for many of our customers around the globe.
Instead, it takes a team of experts working hard to launch a product and have it land on the first page of Google.
Read what happens behind the scenes and the areas we cover when launching an embargo imaging product for many of our customers around the globe.
0 comments
Author:
Photography (2056064)
Sep 20, 2023 05:02 AM
regular
People often ask me the best way to launch their products so they rank on Google's first page after an embargo lifts. The truth is, there isn't a one-click fix or a magic wand to make it all happen.
Instead, it takes a team of experts working hard to launch a product and have it land on the first page of Google.
Read what happens behind the scenes and the areas we cover when launching an embargo imaging product for many of our customers around the globe.
Instead, it takes a team of experts working hard to launch a product and have it land on the first page of Google.
Read what happens behind the scenes and the areas we cover when launching an embargo imaging product for many of our customers around the globe.
0 comments
Author:
Leigh Diprose
Aug 19, 2023 05:56 AM
regular
Here's an opportunity to get in early.
Friend.tech is a little-known dapp outside of the early web3 adopters.
It's a financial X for social experiments.
It started as a stealth cam web app that has quickly amassed a huge following. With one button press, you can connect your X account, and it creates your very own token for you.
Anyone can then invest or sell a share (using ETH) in you (or someone else) and gain access to their private chat. Some of the alpha coming out from well-followed X accounts is amazing.
What I like about this:
- You are investing in people and their projects.
- Easy to use and understand.
- No rug pulls.
- Built on Base, which is built on Ethereum.
- Over 8 million USD invested in the first 24 hours.
The web dapp is in beta right now and is invite-only.
I have a few spare invites, so if you are interested, DM me.
You can deposit ETH and get started here:
https://lnkd.in/g54Qb8F7
Friend.tech is a little-known dapp outside of the early web3 adopters.
It's a financial X for social experiments.
It started as a stealth cam web app that has quickly amassed a huge following. With one button press, you can connect your X account, and it creates your very own token for you.
Anyone can then invest or sell a share (using ETH) in you (or someone else) and gain access to their private chat. Some of the alpha coming out from well-followed X accounts is amazing.
What I like about this:
- You are investing in people and their projects.
- Easy to use and understand.
- No rug pulls.
- Built on Base, which is built on Ethereum.
- Over 8 million USD invested in the first 24 hours.
The web dapp is in beta right now and is invite-only.
I have a few spare invites, so if you are interested, DM me.
You can deposit ETH and get started here:
https://lnkd.in/g54Qb8F7
0 comments
Author:
Leigh Diprose
Jul 31, 2023 08:25 AM
regular
Are you a photography, cine retailer or wholesaler with an online store?
How accurate are your products online? Are they driving the maximum revenue for your business?
Find out why you need a local service that understands each product and the industry. Discover the power of naming conventions, appropriate upsells and cross-sells, categorisation and more.
It's time you maximise your listings and minimise product upload errors.
The Content & Messaging Management team excels with decades of knowledge and experience.
Are you ready to find out why your business needs accurate product management?
How accurate are your products online? Are they driving the maximum revenue for your business?
Find out why you need a local service that understands each product and the industry. Discover the power of naming conventions, appropriate upsells and cross-sells, categorisation and more.
It's time you maximise your listings and minimise product upload errors.
The Content & Messaging Management team excels with decades of knowledge and experience.
Are you ready to find out why your business needs accurate product management?
0 comments
Author:
Leigh Diprose
Mar 21, 2023 11:54 PM
regular
Certainly an end of an era.
25 years strong and sad to see the team from dpreview moving on.
Some of the team will be moving on to bigger and better things.
25 years strong and sad to see the team from dpreview moving on.
Some of the team will be moving on to bigger and better things.
3 comments
Author:
Leigh Diprose
Feb 06, 2023 01:53 PM
regular
As an e-commerce retailer you need to be a leader. It's about doing one thing better than anyone else. Succeed at it, and you will see success.
Owning a Voice:
That's been the case for Hypop, and their ability to cut through the search results and own the lighting category by providing rich information and education.
The Hypop team understands the importance of SEO through strong articles and videos. Their Godox blog is informative, original, and acts as the perfect gateway to connect searchers to educated buyers. It was their notable "one thing" in my mind.
The Connection:
When I started my business, I was actively reaching out to a handful of imaging retailers in Australia. Hypop was one of them. Although it did take a number of months for the dots to connect, eventually the owners responded to my original email after finding me on a separate channel!
Since then, I've had the pleasure of contributing to their Comprehensive Guide to Godox Lights and Accessories article along with others. It's this type of content that makes them the leading voice to consumers wanting to learn more.
Take a look and see for yourself - https://lnkd.in/gPwxU-5i.
If your imaging business is looking to grow greater traffic from search results, Content and Messaging Management is here to help. Drop me an email at [email protected], and let's discuss a plan of action.
#business #seo #imaging #photography #lighting Godox Photo Equipment Co Ltd
Owning a Voice:
That's been the case for Hypop, and their ability to cut through the search results and own the lighting category by providing rich information and education.
The Hypop team understands the importance of SEO through strong articles and videos. Their Godox blog is informative, original, and acts as the perfect gateway to connect searchers to educated buyers. It was their notable "one thing" in my mind.
The Connection:
When I started my business, I was actively reaching out to a handful of imaging retailers in Australia. Hypop was one of them. Although it did take a number of months for the dots to connect, eventually the owners responded to my original email after finding me on a separate channel!
Since then, I've had the pleasure of contributing to their Comprehensive Guide to Godox Lights and Accessories article along with others. It's this type of content that makes them the leading voice to consumers wanting to learn more.
Take a look and see for yourself - https://lnkd.in/gPwxU-5i.
If your imaging business is looking to grow greater traffic from search results, Content and Messaging Management is here to help. Drop me an email at [email protected], and let's discuss a plan of action.
#business #seo #imaging #photography #lighting Godox Photo Equipment Co Ltd
2 comments
Author:
Leigh Diprose
Feb 02, 2023 10:05 AM
regular
Over the last few years, I've enjoyed working with Australian businesses. One of these unique businesses is a bespoke leather strap company, Lucky Straps - specialising in providing comfort, security and personalised strap solutions to professional and enthusiast photographers worldwide.
In recent work, Content & Messaging Management was tasked to update Lucky Strap's Quick Release System page to rank on the first page of Google in the US. After SEO planning, researching, content writing and collaborating, we were able to rank in first position with engaging long-form copy, images, and YouTube videos.
The image below is a screenshot based in the US geolocation showing the top result for 'leather camera strap'.
Have a look at the page here:
https://lnkd.in/gnm5V7Zm
If your business needs specialised SEO or copywriting to turn more searchers into sales, ensure you send an email to [email protected].
#business #seo #imaging
In recent work, Content & Messaging Management was tasked to update Lucky Strap's Quick Release System page to rank on the first page of Google in the US. After SEO planning, researching, content writing and collaborating, we were able to rank in first position with engaging long-form copy, images, and YouTube videos.
The image below is a screenshot based in the US geolocation showing the top result for 'leather camera strap'.
Have a look at the page here:
https://lnkd.in/gnm5V7Zm
If your business needs specialised SEO or copywriting to turn more searchers into sales, ensure you send an email to [email protected].
#business #seo #imaging
2 comments
Author:
Leigh Diprose
Feb 01, 2023 09:48 AM
regular
With Covid restrictions lifting around the world, you may want to upgrade your camera bag. To help you find the right one, here's an article I recently wrote for Adorama.
"Best Travel Camera Cases for Your Equipment"
If your retail or e-commerce business needs specialised content like this article - give me a call.
#business #ecommerce #content
"Best Travel Camera Cases for Your Equipment"
If your retail or e-commerce business needs specialised content like this article - give me a call.
#business #ecommerce #content
0 comments
Author:
Leigh Diprose
Nov 07, 2022 07:11 AM
regular
This is going to be a journey I'm looking forward to being part of.
The team have some big things planned for Web2 and Web3, particularly in Esports.
More to come via our Twitter account: https://lnkd.in/g6hDctiJ
The team have some big things planned for Web2 and Web3, particularly in Esports.
More to come via our Twitter account: https://lnkd.in/g6hDctiJ
0 comments
Author:
Leigh Diprose
Jun 21, 2022 01:09 PM
regular
Web3 gaming. Probably nothing.
I will be fighting for ETH in Illuvium.
So proud of the team!
I will be fighting for ETH in Illuvium.
So proud of the team!
1 comments
Author:
Leigh Diprose
Jun 16, 2022 04:16 AM
regular
This was an interesting topic to write about!
0 comments
Author:
Leigh Diprose
Jun 04, 2022 09:37 AM
regular
Two things I know:
Owning a .eth domain is the future for web3. I believe we will see a huge change from .com to .eth in the next couple of decades. Devices will drive the change, not people. Web3 will be safer, faster and cheaper for everyone. Usernames and passwords will be a thing of the past.
Owning digital property and your assets is the future of gaming. Gaming companies won't be taking the profit; it will be the players and investors. Again, change will happen in the next two decades as players realise what they are missing - ownership.
#web3 #nft #ethereum #gaming
Owning a .eth domain is the future for web3. I believe we will see a huge change from .com to .eth in the next couple of decades. Devices will drive the change, not people. Web3 will be safer, faster and cheaper for everyone. Usernames and passwords will be a thing of the past.
Owning digital property and your assets is the future of gaming. Gaming companies won't be taking the profit; it will be the players and investors. Again, change will happen in the next two decades as players realise what they are missing - ownership.
#web3 #nft #ethereum #gaming
0 comments
Author:
Leigh Diprose
Apr 01, 2022 02:03 AM
regular
Be careful when retailers do crazy stunts at the end of the month.
While the deal may seem impressive, know that they often don't have stock, so you'll be waiting weeks and possibly months for something to arrive.
The reality is it's a cash grab because they are struggling to pay the bills.
While the deal may seem impressive, know that they often don't have stock, so you'll be waiting weeks and possibly months for something to arrive.
The reality is it's a cash grab because they are struggling to pay the bills.
0 comments
Author:
Leigh Diprose
Feb 28, 2022 12:27 PM
regular
I wouldn't normally post something political, however should we be supporting the Russian economy right now?
For instance why is Dan Murphy's keeping stock of Russian Vodka on their shelves and website? My personal opinion is to purchase elsewhere - hopefully they make a change.
With that said I do support the Russian people as they didn't have any say in the current horrific events.
What do you think of Dan Murphy's reply? Should they lead from the front and make a stand?
What would you do as a business for #Ukraine?
#DrinkWithUkraine
For instance why is Dan Murphy's keeping stock of Russian Vodka on their shelves and website? My personal opinion is to purchase elsewhere - hopefully they make a change.
With that said I do support the Russian people as they didn't have any say in the current horrific events.
What do you think of Dan Murphy's reply? Should they lead from the front and make a stand?
What would you do as a business for #Ukraine?
#DrinkWithUkraine
4 comments
Author:
Leigh Diprose
Feb 06, 2022 02:19 AM
regular
Here's a snippet of a future book release I'm working on:
Web 3.0: Here's Your Chance To Own The Internet
Billions of people have no idea about crypto. Its future is forged by a few hundred thousand, and its rise to fame is due to the millions of early adopters. Only 5% of the world owns some cryptocurrency to put this into perspective. So as you listen to this, you're still early.
While the price growth might tempt you as a means to become richer overnight, let me tell you something. It's not about the money. What you should be looking at is technology. To understand what's happening, you have to understand the history of the internet and how technology is evolving.
Cast your mind back to the 2000s when Web 1.0 was born. There wasn't much you could do with the world wide web then. It was quite limited in content with single word searches to find relevant data, but there wasn't any interaction other than that.
Months turned into years, and technology slowly saw an adoption to what we know today. Web 2.0 started around 2016 and saw mass adoption in 2010, with Twitter, Facebook, MySpace, Google+ and YouTube all running the race to gain users attention. Until the current day, it was the first time people could interact with the internet. Users could upload their data rather than relying on a corporation to upload their intranet or webpage.
Now, as we look back at 2020 to today and beyond, technology is advancing in the form of blockchain, and it's slowly making its way into reshaping the internet as 3.0. The biggest change between Web 2.0 and Web 3.0 is how the internet is structured. Blockchain technology such as Bitcoin, Ethereum, Solana and Avalanche are rewriting the protocols and the underlying layer of the internet. Currently, Microsoft, Google, Facebook and Amazon all have massive centralised stakes in how the internet works. The problem is all the profit goes to their pockets and not yours.
Web 3.0 will allow for a decentralised future where everyone has an opportunity to own part of the internet. Let me say that again - everyone has an opportunity to own part of the internet. This is going to be huge. As of right now - today - there's an opportunity to own your data and anything else you upload to the internet rather than leaving the profits for the big corporations. The question is - are you ready for it?
#cryptocurrency #blockchain #nft #bitcoin
Web 3.0: Here's Your Chance To Own The Internet
Billions of people have no idea about crypto. Its future is forged by a few hundred thousand, and its rise to fame is due to the millions of early adopters. Only 5% of the world owns some cryptocurrency to put this into perspective. So as you listen to this, you're still early.
While the price growth might tempt you as a means to become richer overnight, let me tell you something. It's not about the money. What you should be looking at is technology. To understand what's happening, you have to understand the history of the internet and how technology is evolving.
Cast your mind back to the 2000s when Web 1.0 was born. There wasn't much you could do with the world wide web then. It was quite limited in content with single word searches to find relevant data, but there wasn't any interaction other than that.
Months turned into years, and technology slowly saw an adoption to what we know today. Web 2.0 started around 2016 and saw mass adoption in 2010, with Twitter, Facebook, MySpace, Google+ and YouTube all running the race to gain users attention. Until the current day, it was the first time people could interact with the internet. Users could upload their data rather than relying on a corporation to upload their intranet or webpage.
Now, as we look back at 2020 to today and beyond, technology is advancing in the form of blockchain, and it's slowly making its way into reshaping the internet as 3.0. The biggest change between Web 2.0 and Web 3.0 is how the internet is structured. Blockchain technology such as Bitcoin, Ethereum, Solana and Avalanche are rewriting the protocols and the underlying layer of the internet. Currently, Microsoft, Google, Facebook and Amazon all have massive centralised stakes in how the internet works. The problem is all the profit goes to their pockets and not yours.
Web 3.0 will allow for a decentralised future where everyone has an opportunity to own part of the internet. Let me say that again - everyone has an opportunity to own part of the internet. This is going to be huge. As of right now - today - there's an opportunity to own your data and anything else you upload to the internet rather than leaving the profits for the big corporations. The question is - are you ready for it?
#cryptocurrency #blockchain #nft #bitcoin
0 comments
Author:
Leigh Diprose
Jan 20, 2022 01:53 AM
regular
Our business is expanding!
Thank you to all our clients for an incredible 2021. As Gregory Cromie and myself expand in 2022, any imaging retail/wholesale/online clients wanting to increase their traffic with SEO rich content - that's written by people who actually know about products - we encourage you to be in touch with us.
Thanks again to our existing client base you are all amazing!
#photography #retail #ecommerce
Thank you to all our clients for an incredible 2021. As Gregory Cromie and myself expand in 2022, any imaging retail/wholesale/online clients wanting to increase their traffic with SEO rich content - that's written by people who actually know about products - we encourage you to be in touch with us.
Thanks again to our existing client base you are all amazing!
#photography #retail #ecommerce
0 comments
Author:
Leigh Diprose
Jan 12, 2022 01:28 AM
regular
If you work in a large corporation and they don't have at least a blockchain expert and developer on the books by the end of 2022 they're going to be at a serious disadvantage in the long term.
Start building today to solve the problems of tomorrow.
You'll save more money in the long run through investing in the right people. Areas that will benefit internally from blockchain are Payroll, Logistics and Finance. Make the move to truly paperless. The people that will stop you are those who aren't willing to be educated about new technology. There's a lot of them out there who are typically in charge of decision making! Education is key.
Plus developing your own solutions for your customers will make you a leader. You'll have the ability to sell your product globally.
Don't understand the tech? Spend the time now to attend every blockchain conference you can. Hire the right people, learn from others and read as much as you can. We will see a rise in Decentralized Autonomous Organisations (DAOs) in the next four years. Make sure your can complete.
#blockchain #finance #technology #developer #work
Start building today to solve the problems of tomorrow.
You'll save more money in the long run through investing in the right people. Areas that will benefit internally from blockchain are Payroll, Logistics and Finance. Make the move to truly paperless. The people that will stop you are those who aren't willing to be educated about new technology. There's a lot of them out there who are typically in charge of decision making! Education is key.
Plus developing your own solutions for your customers will make you a leader. You'll have the ability to sell your product globally.
Don't understand the tech? Spend the time now to attend every blockchain conference you can. Hire the right people, learn from others and read as much as you can. We will see a rise in Decentralized Autonomous Organisations (DAOs) in the next four years. Make sure your can complete.
#blockchain #finance #technology #developer #work
1 comments
Author:
Leigh Diprose
Nov 25, 2021 12:27 PM
regular
2017 to 2021
$0.02 to $5.38
As I said back in 2017 - gaming is the future (plus education).
This is just the beginning.
#gaming #metaverse #education
$0.02 to $5.38
As I said back in 2017 - gaming is the future (plus education).
This is just the beginning.
#gaming #metaverse #education
0 comments
Author:
Leigh Diprose
Oct 31, 2021 01:20 AM
regular
Smashed it yet again Illuvium.io
1 comments
Author:
Leigh Diprose
Oct 27, 2021 12:33 PM
regular
Illuvium.io is releasing an exciting AAA game that will literally change the way people game and earn money. Play to Earn is the new model that allows users to keep all in-game items as NFTs with no GAS fees (with the help of some clever tech from Immutable).
All profits from the game are distributed to those staking $ILV - anyone can stake Illuvium's token ILV! No more will game studios collect all the profit and leave nothing for gamers.
https://illuvium.io/
Blockchain is people power without layers of corporate and middle management. Smart contracts (and Smart DeFi) are changing the landscape one industry at a time. I just can't wait for the world to move forward without banks! One day :)
#blockchain #gaming #gamingindustry #cryptocurrency
All profits from the game are distributed to those staking $ILV - anyone can stake Illuvium's token ILV! No more will game studios collect all the profit and leave nothing for gamers.
https://illuvium.io/
Blockchain is people power without layers of corporate and middle management. Smart contracts (and Smart DeFi) are changing the landscape one industry at a time. I just can't wait for the world to move forward without banks! One day :)
#blockchain #gaming #gamingindustry #cryptocurrency
2 comments
Author:
Leigh Diprose
Oct 08, 2021 02:24 PM
regular
The artwork is now complete for lenses.
Later this month lenses will be added to the Gear Acquisition Syndrome collection with a new price of 0.005 ETH.
Along with the drop there will be an exciting roadmap released. This is only the beginning!
#NFT #cryptoart #crypto #nftcollector
Later this month lenses will be added to the Gear Acquisition Syndrome collection with a new price of 0.005 ETH.
Along with the drop there will be an exciting roadmap released. This is only the beginning!
#NFT #cryptoart #crypto #nftcollector
1 comments
Author:
Leigh Diprose
Sep 22, 2021 12:20 AM
regular
Are you ready?
https://lnkd.in/gacJ4AX8
https://lnkd.in/gacJ4AX8
0 comments
Author:
Leigh Diprose
Sep 21, 2021 01:06 PM
regular
So what makes this Sigma sd Quattro H Mirrorless Camera rare? Well, it's in the details.
Take a look at the Properties of this camera. Of all the Gear Acquisition Syndrome Collection, only 0.28% of camera models have 44.8 Megapixels, and 2% have an APS-C Foveon sensor.
As a collectable NFT, over time, this could increase in value.
Take a look at the collection and tell me which camera you would choose and why?
>> https://lnkd.in/gacJ4AX8
Sale starts on the 24th September at 11pm, AEST.
#opensea #NFT #photography #camera #nftcollector
#canon #nikon #sony #olympus #panasonic #pentax #fuji #fujifilm #leica #ricoh
Take a look at the Properties of this camera. Of all the Gear Acquisition Syndrome Collection, only 0.28% of camera models have 44.8 Megapixels, and 2% have an APS-C Foveon sensor.
As a collectable NFT, over time, this could increase in value.
Take a look at the collection and tell me which camera you would choose and why?
>> https://lnkd.in/gacJ4AX8
Sale starts on the 24th September at 11pm, AEST.
#opensea #NFT #photography #camera #nftcollector
#canon #nikon #sony #olympus #panasonic #pentax #fuji #fujifilm #leica #ricoh
0 comments
Author:
Leigh Diprose
Sep 17, 2021 07:31 PM
quote
Well done to everyone at Immutable
0 comments
Author:
Leigh Diprose
Aug 16, 2021 05:56 AM
regular
Are you passionate about photography? Enjoy writing?
Blog Content is on the hunt for a Freelancer who is passionate about writing and photography!
Greg Cromie and I are looking for a great communicator who can contribute to our growing team.
Blog Content creates high quality SEO driven content for global customers in the photography and videography industry.
If this sounds like you please get in touch with us directly via LinkedIn Message, [email protected] or [email protected]
Blog Content is on the hunt for a Freelancer who is passionate about writing and photography!
Greg Cromie and I are looking for a great communicator who can contribute to our growing team.
Blog Content creates high quality SEO driven content for global customers in the photography and videography industry.
If this sounds like you please get in touch with us directly via LinkedIn Message, [email protected] or [email protected]
0 comments
Author:
Leigh Diprose
Aug 02, 2021 11:38 AM
regular
The Sound of Imagery Podcast is now twice a week!
Each Monday we publish the unscripted after show.
Listen now via Spotify, Apple Podcast or Google Podcast
https://lnkd.in/gsxuEEJ
Watch now on YouTube
https://lnkd.in/gxjjE5p
#podcast #photography
Each Monday we publish the unscripted after show.
Listen now via Spotify, Apple Podcast or Google Podcast
https://lnkd.in/gsxuEEJ
Watch now on YouTube
https://lnkd.in/gxjjE5p
#podcast #photography
0 comments
Author:
Leigh Diprose
Jun 26, 2021 03:19 PM
regular
If you are feeling like your creativity needs a boost I have something for you.
Watch the imagination of 2400 visual artists come to life when tasked to create a unique render from a single file.
Watch the imagination of 2400 visual artists come to life when tasked to create a unique render from a single file.
0 comments
Author:
Leigh Diprose
Jun 26, 2021 09:29 AM
regular
Unfortunately I can't enter to win 1 #Bitcoin as Zipmex is one of my clients - but you can!
Good luck everyone - please buy me a beer if you win!
https://lnkd.in/gPJR5N9
#crypto #cryptocurrency #blockchain
Good luck everyone - please buy me a beer if you win!
https://lnkd.in/gPJR5N9
#crypto #cryptocurrency #blockchain
0 comments
Author:
Leigh Diprose
Jun 16, 2021 06:07 AM
regular
In Blog Content's latest delivery our team were delighted to work with Digital Camera Warehouse to create a company animation that truly reflects their voice and personality.
#marketing #digitalmarketing #animation
#marketing #digitalmarketing #animation
0 comments
Author:
Leigh Diprose
May 24, 2021 09:15 AM
regular
With all that's going in the world of crypto it's time for an update.
HODL. This thing is not over. Buy the dip.
HODL. This thing is not over. Buy the dip.
1 comments
Author:
Leigh Diprose
May 09, 2021 08:07 PM
regular
So yesterday you may of heard a little bit about DOGE for the first time thanks to Elon Musk on SNL YouTube Livestreamed the episode (for the first time) to 100 countries.
Well to follow that up an exciting milestone just happened:
"Geometric Energy Corporation (GEC) announced today the DOGE-1 Mission to the Moon—the first-ever commercial lunar payload in history paid entirely with DOGE—will launch aboard a SpaceX Falcon 9 rocket."
"Having officially transacted with DOGE for a deal of this magnitude, Geometric Energy Corporation and SpaceX have solidified DOGE as a unit of account for lunar business in the space sector," said Geometric Energy's Chief Executive Officer Samuel Reid.
This is huge! Hope you have some DOGE.
Full press release:
https://lnkd.in/gyz-fA3
Well to follow that up an exciting milestone just happened:
"Geometric Energy Corporation (GEC) announced today the DOGE-1 Mission to the Moon—the first-ever commercial lunar payload in history paid entirely with DOGE—will launch aboard a SpaceX Falcon 9 rocket."
"Having officially transacted with DOGE for a deal of this magnitude, Geometric Energy Corporation and SpaceX have solidified DOGE as a unit of account for lunar business in the space sector," said Geometric Energy's Chief Executive Officer Samuel Reid.
This is huge! Hope you have some DOGE.
Full press release:
https://lnkd.in/gyz-fA3
0 comments
Author:
Leigh Diprose
Apr 14, 2021 09:28 AM
regular
The answer years later is yes!
The price since time of publication (December 2017) went from $0.02 to today's price of $1.08 USD.
Now that's a good investment.
The future is gaming and NFTs that players own.
The price since time of publication (December 2017) went from $0.02 to today's price of $1.08 USD.
Now that's a good investment.
The future is gaming and NFTs that players own.
0 comments
Author:
Leigh Diprose
Apr 13, 2021 12:44 AM
regular
We are on the right track for 0.01 USD = 1 Satoshi (Stats)
Currently 1 Satoshi = 0.0005993575 USD.
What does this mean?
When 1 Satoshi equals 0.01 USD we can say 100,000,000 Stats is equivalent to 1 Bitcoin. When this happens Bitcoin will be equal to $1 Million USD.
Did you know if you are holding 1-10 BTC you are currently in the top 1.78% of all Bitcoin Holders?
In my opinion 1 BTC will be worth significantly more than 1 Million USD in the future. The next 10-20 years will be very exciting indeed.
Currently 1 Satoshi = 0.0005993575 USD.
What does this mean?
When 1 Satoshi equals 0.01 USD we can say 100,000,000 Stats is equivalent to 1 Bitcoin. When this happens Bitcoin will be equal to $1 Million USD.
Did you know if you are holding 1-10 BTC you are currently in the top 1.78% of all Bitcoin Holders?
In my opinion 1 BTC will be worth significantly more than 1 Million USD in the future. The next 10-20 years will be very exciting indeed.
0 comments
Author:
Leigh Diprose
Apr 09, 2021 01:48 AM
regular
The future of gaming and collectables on the blockchain is here. But I'm guessing not many people know about Immutable X.
ETH Layer 2 with 9,000 TPS and Zero Gas fees = mind blown.
God's Unchained is here now - https://godsunchained.com/
Look out for Illuvium $ILV launching in Q3 - http://illuvium.io/
ETH Layer 2 with 9,000 TPS and Zero Gas fees = mind blown.
God's Unchained is here now - https://godsunchained.com/
Look out for Illuvium $ILV launching in Q3 - http://illuvium.io/
1 comments
Author:
Leigh Diprose
Mar 30, 2021 08:53 PM
regular
As predicted decentralised systems are changing the way we store our data. No longer will we have to rely on traditional methods.
3 years ago I invested in Sia at a price of USD $0.00776. Today the price is 0.02. This increase is a positive adoption for the biggest revolution I will see in my lifetime - it is called blockchain.
Bitcoin will be the best known cryptocurrency in the world, but you have to remember there's a lot of tech that is yet to be known. This is just the beginning - my prediction is 1 Bitcoin will be worth more than $1 Million in 2038 - 2042 (thinking closer to 2038).
3 years ago I invested in Sia at a price of USD $0.00776. Today the price is 0.02. This increase is a positive adoption for the biggest revolution I will see in my lifetime - it is called blockchain.
Bitcoin will be the best known cryptocurrency in the world, but you have to remember there's a lot of tech that is yet to be known. This is just the beginning - my prediction is 1 Bitcoin will be worth more than $1 Million in 2038 - 2042 (thinking closer to 2038).
2 comments
Author:
Leigh Diprose
Mar 18, 2021 02:52 PM
quote
Four months ago, I shared a public announcement on LinkedIn about a browser I have been using called Brave. Did you take note?
Back then, I mentioned I had made $46.59 from just using the Brave browser instead of using Chrome. (It's an exact copy, by the way - even your bookmarks transfer over).
Since then, the BAT (Basic Attention Token) price has risen to 1.29 USD. My small use case sum has converted to $349. That's just from using the internet no differently than how I was before.
While this is a use case example, it just goes to show how crypto is changing the way we are marketed to. No longer are we the product. Companies now have to start paying us to see their ads. It's opt-in for reward rather than the other way around.
Blockchain is changing the way we use the internet and deal with companies. This is still early and just the beginning.
Do yourself a favour, put aside a day this weekend and begin to research what future technology will be.
The takeaway: Understanding tech and the future can make all the difference. Since the early days of Bitcoin, many people (family, friends, coworkers) have said I'm crazy to invest in crypto. You have to remember it took credit cards 20 years to gain adoption in AU. Crypto is no different. Here's to the next 10 years!
Back then, I mentioned I had made $46.59 from just using the Brave browser instead of using Chrome. (It's an exact copy, by the way - even your bookmarks transfer over).
Since then, the BAT (Basic Attention Token) price has risen to 1.29 USD. My small use case sum has converted to $349. That's just from using the internet no differently than how I was before.
While this is a use case example, it just goes to show how crypto is changing the way we are marketed to. No longer are we the product. Companies now have to start paying us to see their ads. It's opt-in for reward rather than the other way around.
Blockchain is changing the way we use the internet and deal with companies. This is still early and just the beginning.
Do yourself a favour, put aside a day this weekend and begin to research what future technology will be.
The takeaway: Understanding tech and the future can make all the difference. Since the early days of Bitcoin, many people (family, friends, coworkers) have said I'm crazy to invest in crypto. You have to remember it took credit cards 20 years to gain adoption in AU. Crypto is no different. Here's to the next 10 years!
1 comments
Author:
Leigh Diprose
Dec 26, 2020 08:15 AM
regular
I'm not as interested in traditional markets as some people are. Hopefully this graph shows you why. At the moment we are about to experience the fruits of the four year Bitcoin ''halving' cycle. There have been many ups and downs in the last four years, however if you have stayed strong and continued to HODL it will pay off in the end.
I'm keeping an eye out for April - June 2021 when the BTC price could go as high as $80,000 to $120,000 before it goes back down to around $30,000 (US dollars) shortly after. I believe the high will be closer to $80,000 USD.
This could be much more due to the huge amount of institutional investment in Bitcoin (that's not including PayPal and Sqaure's investment in BTC). After the peak when things settle back down I'm back to a continuation of dollar cost averaging buy in for the next three years.
What's beyond this? Well continue to HODL and work in the crypto space and focus on buying other selected cryptocurrency (such as CFX). Let's hope next year is better then 2020!
PS This isn't investment advice. Do your own research.
I'm keeping an eye out for April - June 2021 when the BTC price could go as high as $80,000 to $120,000 before it goes back down to around $30,000 (US dollars) shortly after. I believe the high will be closer to $80,000 USD.
This could be much more due to the huge amount of institutional investment in Bitcoin (that's not including PayPal and Sqaure's investment in BTC). After the peak when things settle back down I'm back to a continuation of dollar cost averaging buy in for the next three years.
What's beyond this? Well continue to HODL and work in the crypto space and focus on buying other selected cryptocurrency (such as CFX). Let's hope next year is better then 2020!
PS This isn't investment advice. Do your own research.
0 comments
Author:
Leigh Diprose
Nov 30, 2020 07:18 AM
regular
For Australian Bitcoin lovers I've just helped launch a new campaign for Zipmex.com.au where you can win $2500 AUD.
Imagine watch that amount will be worth in 20 years if you invest it in BTC!
Enter here: https://bit.ly/3myHs9n
#bitcoin #cryto #cryptocurrency
Imagine watch that amount will be worth in 20 years if you invest it in BTC!
Enter here: https://bit.ly/3myHs9n
#bitcoin #cryto #cryptocurrency
0 comments
Author:
Leigh Diprose
Nov 05, 2020 09:59 AM
regular
Public service announcement for anyone using the internet...
Since December 2019 I have been using the Brave browser to search the internet. If you haven't heard of Brave Browser it is an exact copy of Google Chrome with a difference.
The difference is you aren't the product.
Brave Browser comes with an ad blocker with a difference. You can choose to see ads (up to five an hour) and the advertiser pays YOU using Basic Attention Tokens (BAT) in your wallet which can be converted into Bitcoin and AUD.
In the two years of using Brave on my laptop it has done the following for me:
Trackers & ads blocked: 337,289
Bandwidth saved: 7.10GB
Time saved: 4.7 Hours of page loading saved due to less ads appearing!
That's a heck of lot of ads blocked!
Plus I have earned $46.59 from advertisers just by using the internet like I normally would have. I've earned a heck of a lot more on my phone's Brave browser that's a seperate wallet.
What do I plan on using the earned money for?
Coffee of course!
After nearly two years of using Brave I can highly recommend the browser. 😀
If you are wanting to learn more about BAT and improve your online experience I encourage you to read:
https://brave.com/
#crypto #BAT #google
Since December 2019 I have been using the Brave browser to search the internet. If you haven't heard of Brave Browser it is an exact copy of Google Chrome with a difference.
The difference is you aren't the product.
Brave Browser comes with an ad blocker with a difference. You can choose to see ads (up to five an hour) and the advertiser pays YOU using Basic Attention Tokens (BAT) in your wallet which can be converted into Bitcoin and AUD.
In the two years of using Brave on my laptop it has done the following for me:
Trackers & ads blocked: 337,289
Bandwidth saved: 7.10GB
Time saved: 4.7 Hours of page loading saved due to less ads appearing!
That's a heck of lot of ads blocked!
Plus I have earned $46.59 from advertisers just by using the internet like I normally would have. I've earned a heck of a lot more on my phone's Brave browser that's a seperate wallet.
What do I plan on using the earned money for?
Coffee of course!
After nearly two years of using Brave I can highly recommend the browser. 😀
If you are wanting to learn more about BAT and improve your online experience I encourage you to read:
https://brave.com/
#crypto #BAT #google
0 comments
Author:
Leigh Diprose
Jun 24, 2020 05:11 PM
regular
Goodbye Olympus.
It's a sad day indeed.
It's a sad day indeed.
4 comments
Author:
Leigh Diprose
Jun 04, 2020 03:17 PM
regular
Today, I'm not highlighting one photographer, but two!
Ian Tan and Rena Tan are two Melbourne based creatives who specialise in videography and photography. I've known these two amazing people since we met in Fiji together back in 2015.
Since then both have been instrumental in helping maintain the independent 'Fuji X Aus' group along with other admins. I was fortunate to help support the community over my time at Fujifilm Australia - fond memories indeed.
For those who don't know, the Fuji X Aus group on Facebook partners with Australian retailers and Fujifilm Australia to help educate photographers about Fujifilm equipment plus create an environment which promotes community. It truly is a gem because of people like Ian and Rena.
As the duo couple are hip Melbournians they have their fingers in many creative endeavours. So, if you are a business in one of the world's most liveable cities and want to stand out from the rest, then I encourage you get in touch with them:
https://lnkd.in/gPA2rzN
#photography #videography
Ian Tan and Rena Tan are two Melbourne based creatives who specialise in videography and photography. I've known these two amazing people since we met in Fiji together back in 2015.
Since then both have been instrumental in helping maintain the independent 'Fuji X Aus' group along with other admins. I was fortunate to help support the community over my time at Fujifilm Australia - fond memories indeed.
For those who don't know, the Fuji X Aus group on Facebook partners with Australian retailers and Fujifilm Australia to help educate photographers about Fujifilm equipment plus create an environment which promotes community. It truly is a gem because of people like Ian and Rena.
As the duo couple are hip Melbournians they have their fingers in many creative endeavours. So, if you are a business in one of the world's most liveable cities and want to stand out from the rest, then I encourage you get in touch with them:
https://lnkd.in/gPA2rzN
#photography #videography
2 comments
Author:
Leigh Diprose
Jun 03, 2020 12:13 PM
regular
Are you bored of being in lockdown?
Need to find your creative spark again?
Friend and incredibly talented artist/photographer, Benjamin Von Wong produces some of the most epic photo shoots you are likely to see. He's today's featured photographer and someone who can help reignite your creativity.
His statement:
"I am an Artist focused on amplifying positive Impact. My mission is to help make positive impact unforgettable."
So, while you are at home I encourage you all to dive into his site. Read some of his case studies and also check out the new podcast: https://lnkd.in/g65Ksu2
Once you do this inspiration will kick in and your creativity will be back at 100% again!
#photography #art
Need to find your creative spark again?
Friend and incredibly talented artist/photographer, Benjamin Von Wong produces some of the most epic photo shoots you are likely to see. He's today's featured photographer and someone who can help reignite your creativity.
His statement:
"I am an Artist focused on amplifying positive Impact. My mission is to help make positive impact unforgettable."
So, while you are at home I encourage you all to dive into his site. Read some of his case studies and also check out the new podcast: https://lnkd.in/g65Ksu2
Once you do this inspiration will kick in and your creativity will be back at 100% again!
#photography #art
2 comments
Author:
Leigh Diprose
Jun 02, 2020 01:36 PM
regular
Today's featured photographer is Ze Weng Wong.
I've known Ze from quite some time when I worked in imaging in WA. He's a creative who is well known across Western Australia. Through his business Iceberg Media, Ze and his team capture everything from corporate videos, weddings, portraits, events and real estate.
So, if you have a West Australian business and you are in the need for a corporate video, then Ze is your guy!
Take a look at his showreel: https://lnkd.in/gh4BH35
I've known Ze from quite some time when I worked in imaging in WA. He's a creative who is well known across Western Australia. Through his business Iceberg Media, Ze and his team capture everything from corporate videos, weddings, portraits, events and real estate.
So, if you have a West Australian business and you are in the need for a corporate video, then Ze is your guy!
Take a look at his showreel: https://lnkd.in/gh4BH35
1 comments
Author:
Leigh Diprose
James Pizzie
Digital Marketing Specialist & Founder of Streamline Digital MediaLinkedIn Profile
Name
James Pizzie
Title
James Pizzie - Digital Marketing Specialist & Founder of ...
Headline
Digital Marketing Specialist & Founder of Streamline Digital Media
Location
Sydney, New South Wales
Snippet
Digital Marketing Specialist & Founder of Streamline Digital Media · Location: Sydney ... Sydney, New South Wales, Australia. 411 followers 412 connections.
Contact Information
Phones:
0488479153
(100) (mobile)
+61488479153
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/jamespizzie
(100)
Facebook:
https://www.facebook.com/james.pizzie
(100)
LinkedIn Posts - James Pizzie
3 post(s) found
Jan 12, 2022 02:09 AM
quote
Just posted a brief recap of how Streamline Digital Media went in its first year & I am surprised how far I've come
I hope everyone has a better year than the last & if you are looking to grow your business in the digital space or need some digital marketing advice, feel free to reach out ☺️
Remember, it costs nothing to ask!
#newyear2022 #goodbye2021 #digital #digitalamarketing #digitaladvertising #digitalagency #streamlinedigital #ppc #contentmarketing #ecommerce
I hope everyone has a better year than the last & if you are looking to grow your business in the digital space or need some digital marketing advice, feel free to reach out ☺️
Remember, it costs nothing to ask!
#newyear2022 #goodbye2021 #digital #digitalamarketing #digitaladvertising #digitalagency #streamlinedigital #ppc #contentmarketing #ecommerce
0 comments
Author:
James Pizzie
Jul 29, 2021 03:58 AM
regular
I’m definitely unaccustomed to shameless self promotion & for someone who has just started a new digital media agency 7 months ago on my own Streamline Digital Media… It's about time I spoke up 🗣📢
Like many of you who are always busy & struggle to balance life with work, I absolutely sympathize with you. After taking a step back to focus on building my skills, new business & more importantly overcome the struggles I've had with Epilepsy 💜
My motivation to take on the drastic changes I’ve made wouldn't have been possible without the good & bad feedback I've had from people in & outside the industry.
After all that's happened, I’m happy to have some results to show for it 😁📈
Streamline Digital Media first client, who had never ventured into E-commerce produced some insane results 💥💥💥
Our Australian 🦘 Facebook Ads campaign in just 2 weekends, during the "off-season" saw...
✔️ROAS of $8.32
✔️29 Orders
✔️$11.4K AUD in Ad Revenue
Our North America 🍁🦅 Facebook Ads & Google Shopping campaigns produced...
✔️ROAS of $2.54
✔️148 Orders
✔️$54.1K USD in Ad Revenue
There's always more to learn & I'm always happy to have a chat!
#ecommerce #facebookads #facebook #instagram #googleads #googleshopping #google #ppc #digitalagency #streamlinedigitalmedia
Like many of you who are always busy & struggle to balance life with work, I absolutely sympathize with you. After taking a step back to focus on building my skills, new business & more importantly overcome the struggles I've had with Epilepsy 💜
My motivation to take on the drastic changes I’ve made wouldn't have been possible without the good & bad feedback I've had from people in & outside the industry.
After all that's happened, I’m happy to have some results to show for it 😁📈
Streamline Digital Media first client, who had never ventured into E-commerce produced some insane results 💥💥💥
Our Australian 🦘 Facebook Ads campaign in just 2 weekends, during the "off-season" saw...
✔️ROAS of $8.32
✔️29 Orders
✔️$11.4K AUD in Ad Revenue
Our North America 🍁🦅 Facebook Ads & Google Shopping campaigns produced...
✔️ROAS of $2.54
✔️148 Orders
✔️$54.1K USD in Ad Revenue
There's always more to learn & I'm always happy to have a chat!
#ecommerce #facebookads #facebook #instagram #googleads #googleshopping #google #ppc #digitalagency #streamlinedigitalmedia
22 comments
Author:
James Pizzie
Nov 21, 2020 12:31 PM
regular
What is Movember?
To be honest I’ve had little to no involvement with Movember in the past but a few of my mates at AKQA asked me if I’d get involved.
I read into what the charity is about and I’m really proud of what myself and many many other people have been getting behind.
My short take of Movember
It’s a charity that helps stop men die before their time.
The charity tackles some touchy health topics like cancers we don’t think about because it may involve a doctor touching your prostate.
Movember is well known for is its contributions to mental health.
All suicide is bad but we need to look at the reality particualrly in our own backyard where the numbers are clear.
AMHF states that male suicide peaked in 2019 up 40% from 2009. Suicide now kills 9 people a day in Australia, with 7 being male (on average).
Male suicides are more often associated with relationship problems, money issues, job loss and alcohol abuse.
Things we all at one time or another come in to contact with but it shouldn’t be something you or anyone else finishes with!
Help by Donating on the link below 👇
https://lnkd.in/gd4zYCD
#Movember #MediaMoguls #AKQA
To be honest I’ve had little to no involvement with Movember in the past but a few of my mates at AKQA asked me if I’d get involved.
I read into what the charity is about and I’m really proud of what myself and many many other people have been getting behind.
My short take of Movember
It’s a charity that helps stop men die before their time.
The charity tackles some touchy health topics like cancers we don’t think about because it may involve a doctor touching your prostate.
Movember is well known for is its contributions to mental health.
All suicide is bad but we need to look at the reality particualrly in our own backyard where the numbers are clear.
AMHF states that male suicide peaked in 2019 up 40% from 2009. Suicide now kills 9 people a day in Australia, with 7 being male (on average).
Male suicides are more often associated with relationship problems, money issues, job loss and alcohol abuse.
Things we all at one time or another come in to contact with but it shouldn’t be something you or anyone else finishes with!
Help by Donating on the link below 👇
https://lnkd.in/gd4zYCD
#Movember #MediaMoguls #AKQA
0 comments
Author:
James Pizzie
Rhys Merriman
EntrepreneurLinkedIn Profile
Name
Rhys Merriman
Title
Rhys Merriman - Entrepreneur
Headline
Entrepreneur
Location
Sydney, New South Wales
Snippet
Boicevox. Jul 2024 - Jun 2025 1 year. Sydney, New South Wales, Australia. Co-Founder, Chief Operating & Marketing Officer at Boicevox (AI Voice Agents). Self ...
Contact Information
Phones:
+1 771-541-6410
(100)
+61 439 304 539
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/rhysmerriman
(100)
Twitter:
https://www.twitter.com/rhysmerriman
(100)
Instagram:
https://instagram.com/equiptmedia
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LinkedIn Posts - Rhys Merriman
50 post(s) found
Apr 30, 2025 02:18 AM
regular
Sales is like free-throw shooting.
It looks simple.
You’re close to the basket.
It’s a quiet moment.
No defenders.
Yet even pros miss under pressure.
Why?
Because pressure exposes your habits.
The people who win under pressure aren’t lucky.
They’ve put up thousands of shots.
They’ve drilled the same motion until it’s second nature.
They trust the routine, not the outcome.
Same with sales.
You don’t rise to the occasion on a big deal, you fall to your level of preparation.
If you haven’t been doing the reps, your close will feel shaky, rushed and forced.
If you have, it’s just another shot.
Sales isn’t flash.
It’s fundamentals.
Reps.
Rhythm.
Routine.
#SalesSkills #SalesFundamentals #SalesPerformance #B2BSales #SalesMindset #CloseDeals #SalesDiscipline #SalesHabits #SalesReps
It looks simple.
You’re close to the basket.
It’s a quiet moment.
No defenders.
Yet even pros miss under pressure.
Why?
Because pressure exposes your habits.
The people who win under pressure aren’t lucky.
They’ve put up thousands of shots.
They’ve drilled the same motion until it’s second nature.
They trust the routine, not the outcome.
Same with sales.
You don’t rise to the occasion on a big deal, you fall to your level of preparation.
If you haven’t been doing the reps, your close will feel shaky, rushed and forced.
If you have, it’s just another shot.
Sales isn’t flash.
It’s fundamentals.
Reps.
Rhythm.
Routine.
#SalesSkills #SalesFundamentals #SalesPerformance #B2BSales #SalesMindset #CloseDeals #SalesDiscipline #SalesHabits #SalesReps
2 comments
Author:
Rhys Merriman
Apr 28, 2025 04:03 AM
regular
Some days feel easier than others.
Some days everything feels uphill.
That’s normal.
It’s part of the process.
The important thing is you showed up today.
You’re doing more than most by simply staying consistent.
Keep going.
You’re building momentum whether you see it yet or not.
#BusinessMindset #GrowthMindset #KeepGoing #ConsistencyWins #Entrepreneurship #BusinessLeadership #SelfDiscipline #Momentum #PersonalDevelopment #StayFocused
Some days everything feels uphill.
That’s normal.
It’s part of the process.
The important thing is you showed up today.
You’re doing more than most by simply staying consistent.
Keep going.
You’re building momentum whether you see it yet or not.
#BusinessMindset #GrowthMindset #KeepGoing #ConsistencyWins #Entrepreneurship #BusinessLeadership #SelfDiscipline #Momentum #PersonalDevelopment #StayFocused
0 comments
Author:
Rhys Merriman
Apr 24, 2025 04:44 AM
regular
A few friends and I hit the track recently for a go-kart session.
I showed up in full Red Bull gear...
Shirt, cap, even cracked a can before the first lap.
I was all in.
Big motorsport guy: F1, GT World Challenge, Supercars, NASCAR, you name it...
I live for it.
I was consistent.
Session after session, I beat my PB.
I was the one others were chasing and even giving tips.
But on the final session, the one that mattered, I got pipped.
My friend, who had spun out more than once that day, landed a wild lap out of nowhere and took 1st.
He deserved it.
And even though I came second, the real win was in the process.
In business, you can be the most prepared.
The most consistent.
The one everyone expects to win.
But sometimes…
Someone gets a lucky lap in.
You can whinge about it.
Or you can shake their hand and learn from it.
I’ve learned over the years that momentum matters and consistency compounds, but humility keeps you in the game long enough to win when it counts.
We all want to be first.
But staying sharp after coming second?
That’s what makes the difference.
#BusinessLessons #EntrepreneurMindset #Leadership #ConsistencyWins #LongGame #GrowthMindset #BusinessAustralia #HumilityInBusiness #MotorsportMindset #PersonalGrowth #GoKarts #GoKarting
I showed up in full Red Bull gear...
Shirt, cap, even cracked a can before the first lap.
I was all in.
Big motorsport guy: F1, GT World Challenge, Supercars, NASCAR, you name it...
I live for it.
I was consistent.
Session after session, I beat my PB.
I was the one others were chasing and even giving tips.
But on the final session, the one that mattered, I got pipped.
My friend, who had spun out more than once that day, landed a wild lap out of nowhere and took 1st.
He deserved it.
And even though I came second, the real win was in the process.
In business, you can be the most prepared.
The most consistent.
The one everyone expects to win.
But sometimes…
Someone gets a lucky lap in.
You can whinge about it.
Or you can shake their hand and learn from it.
I’ve learned over the years that momentum matters and consistency compounds, but humility keeps you in the game long enough to win when it counts.
We all want to be first.
But staying sharp after coming second?
That’s what makes the difference.
#BusinessLessons #EntrepreneurMindset #Leadership #ConsistencyWins #LongGame #GrowthMindset #BusinessAustralia #HumilityInBusiness #MotorsportMindset #PersonalGrowth #GoKarts #GoKarting
2 comments
Author:
Rhys Merriman
Apr 22, 2025 01:04 AM
regular
Long weekends are great.
But so is momentum.
If you’re tired today, you’re not alone.
If the goals feel a bit too big, that’s normal.
If progress feels slow, that’s just business.
Keep showing up.
Keep moving forward.
Momentum beats motivation, every time.
Let’s get back to it.
#BusinessMindset #MomentumOverMotivation #KeepGoing #Entrepreneurship #BusinessGrowth #TuesdayThoughts #Leadership #DisciplineOverMotivation #StartupLife #BuildInPublic
But so is momentum.
If you’re tired today, you’re not alone.
If the goals feel a bit too big, that’s normal.
If progress feels slow, that’s just business.
Keep showing up.
Keep moving forward.
Momentum beats motivation, every time.
Let’s get back to it.
#BusinessMindset #MomentumOverMotivation #KeepGoing #Entrepreneurship #BusinessGrowth #TuesdayThoughts #Leadership #DisciplineOverMotivation #StartupLife #BuildInPublic
0 comments
Author:
Rhys Merriman
Apr 17, 2025 03:47 AM
regular
Most people think their sales process is broken.
But nine times out of ten, it’s not the sales.
It’s the system around the sale.
Your reps aren’t underperforming…
They’re swimming blind.
No data.
No structure.
No process.
No clarity.
You don’t need better closers.
You need better visibility.
What if every lead came with context?
What if every conversation had scaffolding behind it?
What if every rep could spend more time talking and less time guessing?
Sales isn’t magic.
It’s math, momentum and mechanics.
Fix the system and watch the close rate rise.
#AI #Sales #SalesLeadership #SalesSystems #RevenueOps #SalesProcess #B2BSales #GrowthStrategy #SalesEnablement #OperationalExcellence
But nine times out of ten, it’s not the sales.
It’s the system around the sale.
Your reps aren’t underperforming…
They’re swimming blind.
No data.
No structure.
No process.
No clarity.
You don’t need better closers.
You need better visibility.
What if every lead came with context?
What if every conversation had scaffolding behind it?
What if every rep could spend more time talking and less time guessing?
Sales isn’t magic.
It’s math, momentum and mechanics.
Fix the system and watch the close rate rise.
#AI #Sales #SalesLeadership #SalesSystems #RevenueOps #SalesProcess #B2BSales #GrowthStrategy #SalesEnablement #OperationalExcellence
2 comments
Author:
Rhys Merriman
Apr 16, 2025 12:42 AM
regular
Most people think automation is about saving time.
It’s not.
It’s about removing decision fatigue, eliminating friction and building a business that runs without you having to push every button.
I was doing the same tasks every single day:
– Prospect list cleanup
– Sending follow-ups manually
– Copy/pasting data between tools
– Reminding myself what I reminded myself yesterday
None of that was valuable.
It was noise.
So I built a simple rule into the business:
If you do it more than twice, it gets automated.
No exceptions.
Now my system:
– Auto-enriches new leads with verified contact info
– Pushes call results to the CRM in real time
– Flags high-interest prospects for immediate follow-up
– Routes booked meetings to the right team calendar
– Triggers nurture flows when there’s no answer
I spend zero time chasing admin.
And 100% of the time moving the needle.
Here’s the truth:
If your team is still manually running reports, updating pipelines and “reminding” the system what it already knows.
You’re not running a company.
You’re babysitting one.
We don’t work harder to scale.
We build smarter systems that scale without us.
If you want to get your time and mental clarity back, start with this question:
What are you still doing manually that you shouldn’t be doing at all?
#Automation #BusinessSystems #ProcessImprovement #StartupOps #OperationalExcellence #SaaS #SalesOps #TechStack #B2BMarketing #AI #Boicevox
It’s not.
It’s about removing decision fatigue, eliminating friction and building a business that runs without you having to push every button.
I was doing the same tasks every single day:
– Prospect list cleanup
– Sending follow-ups manually
– Copy/pasting data between tools
– Reminding myself what I reminded myself yesterday
None of that was valuable.
It was noise.
So I built a simple rule into the business:
If you do it more than twice, it gets automated.
No exceptions.
Now my system:
– Auto-enriches new leads with verified contact info
– Pushes call results to the CRM in real time
– Flags high-interest prospects for immediate follow-up
– Routes booked meetings to the right team calendar
– Triggers nurture flows when there’s no answer
I spend zero time chasing admin.
And 100% of the time moving the needle.
Here’s the truth:
If your team is still manually running reports, updating pipelines and “reminding” the system what it already knows.
You’re not running a company.
You’re babysitting one.
We don’t work harder to scale.
We build smarter systems that scale without us.
If you want to get your time and mental clarity back, start with this question:
What are you still doing manually that you shouldn’t be doing at all?
#Automation #BusinessSystems #ProcessImprovement #StartupOps #OperationalExcellence #SaaS #SalesOps #TechStack #B2BMarketing #AI #Boicevox
0 comments
Author:
Rhys Merriman
Jul 12, 2024 12:35 AM
regular
Great people are hard to come by.
Cherish it.
We had a really great time connecting with you Marcus Zeltzer and learning more about Yellow Canary.
Marcus is up to big things and has a very interesting story.
Thanks for your kindness.
It was an absolute pleasure!
Until next time my friend.
🐤🐤🐤
#YellowCanary #SaaS #AI #Automation #Tech #HR #CatchUp
Cherish it.
We had a really great time connecting with you Marcus Zeltzer and learning more about Yellow Canary.
Marcus is up to big things and has a very interesting story.
Thanks for your kindness.
It was an absolute pleasure!
Until next time my friend.
🐤🐤🐤
#YellowCanary #SaaS #AI #Automation #Tech #HR #CatchUp
2 comments
Author:
Rhys Merriman
Jul 08, 2024 07:37 AM
regular
In the competitive world of SaaS and AI...
Finding and retaining top talent is a challenge we all face.
One thing I’ve learned is that video can be a game-changer in telling your company’s story and attracting the right people.
Our team has been dedicated to creating videos that highlight what makes your company unique, whether it’s showcasing your innovative projects or capturing the everyday moments that define your culture.
The results?
A noticeable increase in quality applications and a stronger, more cohesive team.
If you’re looking to enhance your recruitment strategy and build a compelling employer brand...
Let’s connect.
I can share how we can help you achieve your goals through powerful video content.
#TalentAcquisition #VideoMarketing #EmployerBranding #SaaS #AI #RecruitmentStrategy
Finding and retaining top talent is a challenge we all face.
One thing I’ve learned is that video can be a game-changer in telling your company’s story and attracting the right people.
Our team has been dedicated to creating videos that highlight what makes your company unique, whether it’s showcasing your innovative projects or capturing the everyday moments that define your culture.
The results?
A noticeable increase in quality applications and a stronger, more cohesive team.
If you’re looking to enhance your recruitment strategy and build a compelling employer brand...
Let’s connect.
I can share how we can help you achieve your goals through powerful video content.
#TalentAcquisition #VideoMarketing #EmployerBranding #SaaS #AI #RecruitmentStrategy
4 comments
Author:
Rhys Merriman
Jun 28, 2024 12:07 AM
regular
Your competitors are using video to attract top talent.
Are you?
It's interesting how many people and organisations know how important video is...
...Yet it's still grossly underutilised.
I get it.
"It's a luxury"...
"It doesn't produce ROI"...
"It's too expensive"...
"It's too hard"...
These are just some of the things I hear daily.
I agree.
The way I see it, there are 3 tiers:
1. Freelancer
2. Production Company
3. Creative Agency
1. Freelancers are lone wolves, they generally work independently and can handle various video functions like videography and basic editing.
On the downside: Have limited resources, limited bandwidth and limited specialisation across the whole process from end-to-end.
On the upside: Are cheap, flexible and can add a very personalised touch to the customer experience.
2. Production Companies are an organisation, they usually have a team of professionals including, directors, cinematographers, editors, producers and sometimes scriptwriters.
On the downside: Are generally more expensive, less flexible due to rigid processes and timelines and may only just focus on video without a broader strategy.
On the upside: Can achieve higher quality assets, have access to state of the art equipment, experienced talent, handle the end-to-end process at scale and have dedicated teams to manage larger projects.
3. Creative Agencies are an organisation, they work holistically to the bigger picture, focusing on branding and marketing, integrating video into an overall strategy that delivers ROI.
On the downside: Higher costs due to the holistic approach, sometimes complex workflow and coordination which require effective communication and potential for service overlap.
On the upside: Holistic approach that delivers comprehensive ROI focused solutions that integrate video with the overall branding and marketing strategy, wide range of creative expertise and understanding of market trends and consumer behaviour for enhancing campaigns.
Are your videos getting you results?
It all starts with strategy...
After mindset.
Are you an employer brand in SaaS or AI?
Do you need top talent?
Let's chat.
#Hiring #Recruitment #EmployerBranding #Freelancer #ProductionCompany #CreativeAgency #Video #Marketing #Campaign #ROI #SaaS #AI
Are you?
It's interesting how many people and organisations know how important video is...
...Yet it's still grossly underutilised.
I get it.
"It's a luxury"...
"It doesn't produce ROI"...
"It's too expensive"...
"It's too hard"...
These are just some of the things I hear daily.
I agree.
The way I see it, there are 3 tiers:
1. Freelancer
2. Production Company
3. Creative Agency
1. Freelancers are lone wolves, they generally work independently and can handle various video functions like videography and basic editing.
On the downside: Have limited resources, limited bandwidth and limited specialisation across the whole process from end-to-end.
On the upside: Are cheap, flexible and can add a very personalised touch to the customer experience.
2. Production Companies are an organisation, they usually have a team of professionals including, directors, cinematographers, editors, producers and sometimes scriptwriters.
On the downside: Are generally more expensive, less flexible due to rigid processes and timelines and may only just focus on video without a broader strategy.
On the upside: Can achieve higher quality assets, have access to state of the art equipment, experienced talent, handle the end-to-end process at scale and have dedicated teams to manage larger projects.
3. Creative Agencies are an organisation, they work holistically to the bigger picture, focusing on branding and marketing, integrating video into an overall strategy that delivers ROI.
On the downside: Higher costs due to the holistic approach, sometimes complex workflow and coordination which require effective communication and potential for service overlap.
On the upside: Holistic approach that delivers comprehensive ROI focused solutions that integrate video with the overall branding and marketing strategy, wide range of creative expertise and understanding of market trends and consumer behaviour for enhancing campaigns.
Are your videos getting you results?
It all starts with strategy...
After mindset.
Are you an employer brand in SaaS or AI?
Do you need top talent?
Let's chat.
#Hiring #Recruitment #EmployerBranding #Freelancer #ProductionCompany #CreativeAgency #Video #Marketing #Campaign #ROI #SaaS #AI
2 comments
Author:
Rhys Merriman
Jun 26, 2024 07:03 AM
regular
Hiring top talent and retaining them is hard.
Just give up now.
I remember running ads on Seek, using talent agencies, asking for referrals...
...The list goes on!
It took 3-4 employees and 1.5 years to find someone who was the PERFECT fit.
Through this I discovered something.
There are two types of employees:
1. Staff
2. Talent
Staff get paid to work. They rock up on time, do their work, have their breaks, avoid doing hard tasks and leave right on time, to the second.
Staff are good. They serve a purpose in an organisation.
Then there's talent.
Talent go above and beyond. They start early, work on weekends when it calls for it, have great ideas followed by fast execution, work on an outcome basis instead clock watching, contribute to the bigger picture, care more, work like they own a piece and leave late if it calls for it.
Talent are great. They are the ones that drive true business growth, that lift your organisations revenue, increase your output and create a customer experience matched by few.
Can you tell the difference in your organisation?
What would you prefer?
Here's how I'd go about attracting top talent and retaining them...
Attracting top talent:
- Showcase company culture and values
- Feature employee testimonials and success stories
- Highlight cutting-edge projects and innovations
Retaining top talent:
- Foster continuous interactive learning and development
- Celebrate achievements and milestones
- Communicate vision and strategy
Instead of focusing on techniques on how to find people, which is sometimes out of your control, focus on what you can control...
...Your employer branding.
You can achieve this through the power of video.
#Hiring #Recruitment #EmployerBranding #Video #Marketing #SaaS #AI
Just give up now.
I remember running ads on Seek, using talent agencies, asking for referrals...
...The list goes on!
It took 3-4 employees and 1.5 years to find someone who was the PERFECT fit.
Through this I discovered something.
There are two types of employees:
1. Staff
2. Talent
Staff get paid to work. They rock up on time, do their work, have their breaks, avoid doing hard tasks and leave right on time, to the second.
Staff are good. They serve a purpose in an organisation.
Then there's talent.
Talent go above and beyond. They start early, work on weekends when it calls for it, have great ideas followed by fast execution, work on an outcome basis instead clock watching, contribute to the bigger picture, care more, work like they own a piece and leave late if it calls for it.
Talent are great. They are the ones that drive true business growth, that lift your organisations revenue, increase your output and create a customer experience matched by few.
Can you tell the difference in your organisation?
What would you prefer?
Here's how I'd go about attracting top talent and retaining them...
Attracting top talent:
- Showcase company culture and values
- Feature employee testimonials and success stories
- Highlight cutting-edge projects and innovations
Retaining top talent:
- Foster continuous interactive learning and development
- Celebrate achievements and milestones
- Communicate vision and strategy
Instead of focusing on techniques on how to find people, which is sometimes out of your control, focus on what you can control...
...Your employer branding.
You can achieve this through the power of video.
#Hiring #Recruitment #EmployerBranding #Video #Marketing #SaaS #AI
9 comments
Author:
Rhys Merriman
May 28, 2024 07:47 AM
regular
It's worth a shot!
In business, taking chances is essential for growth.
Whether it’s entering a new market, launching a campaign, or investing in new technology, taking calculated risks can lead to significant rewards.
Keep pushing forward and aiming high - every effort counts.
Oh yeah, and here's a little BTS shot from something I do everyday.
#BusinessGrowth #Innovation #Marketing #VideoProduction #ItsWorthAShot #BehindTheScenes
In business, taking chances is essential for growth.
Whether it’s entering a new market, launching a campaign, or investing in new technology, taking calculated risks can lead to significant rewards.
Keep pushing forward and aiming high - every effort counts.
Oh yeah, and here's a little BTS shot from something I do everyday.
#BusinessGrowth #Innovation #Marketing #VideoProduction #ItsWorthAShot #BehindTheScenes
4 comments
Author:
Rhys Merriman
Apr 25, 2024 08:50 AM
repost
Talent Corp is a fiercely independent media and marketing agency with trusted celebrity led advertising at our core.
1 comments
Author:
Talent Corp
Apr 19, 2024 03:08 AM
repost
Thrilled to share the news of our latest partnership!
We've teamed up with the incredible talents at Skie Video to elevate our production capabilities.
Skie Video boasts a team of dedicated professionals renowned for their commitment to delivering exceptional results. Led by Rhys Merriman, Cameron Watt, and Xavier Williams, their expertise spans videography, production, editing, and creative ingenuity.
With full-time editors based in Australia, Skie Video is dedicated to optimising the delivery process, guaranteeing top-notch customer experiences, superior quality outcomes, and swift content delivery. Exciting times ahead!
Reach out if you have any video needs or would like to chat more...
Also.... stay tuned to see some some exciting video content very soon. 💫
Rhys Merriman
Skie Video
Talent Corp ANZ
Mark Noakes
Mike ORegan
#VideoMarketing #ContentCreation #BrandStorytelling #DigitalStorytelling #SocialMediaStrategy #VideoProduction #FilmMaking #ScriptWriting #EngagementBoost #VisualStorytelling #VideoContent #MarketingTips #BrandEngagement #SocialMediaMarketing #VideoSEO #CreativeContent #DigitalMarketing #VideoStrategy #AudienceEngagement
We've teamed up with the incredible talents at Skie Video to elevate our production capabilities.
Skie Video boasts a team of dedicated professionals renowned for their commitment to delivering exceptional results. Led by Rhys Merriman, Cameron Watt, and Xavier Williams, their expertise spans videography, production, editing, and creative ingenuity.
With full-time editors based in Australia, Skie Video is dedicated to optimising the delivery process, guaranteeing top-notch customer experiences, superior quality outcomes, and swift content delivery. Exciting times ahead!
Reach out if you have any video needs or would like to chat more...
Also.... stay tuned to see some some exciting video content very soon. 💫
Rhys Merriman
Skie Video
Talent Corp ANZ
Mark Noakes
Mike ORegan
#VideoMarketing #ContentCreation #BrandStorytelling #DigitalStorytelling #SocialMediaStrategy #VideoProduction #FilmMaking #ScriptWriting #EngagementBoost #VisualStorytelling #VideoContent #MarketingTips #BrandEngagement #SocialMediaMarketing #VideoSEO #CreativeContent #DigitalMarketing #VideoStrategy #AudienceEngagement
7 comments
Author:
Ruth Thompson
Mar 19, 2024 02:13 AM
quote
Connection > sales.
When you prioritise connection and relationships over getting more business and making more sales, things will start to happen for you...
And you'll make more friends.
We're all humans seeking connection.
Be kind, have empathy and generally show interest.
#Connection #Relationships #PersonalBrand #Video
When you prioritise connection and relationships over getting more business and making more sales, things will start to happen for you...
And you'll make more friends.
We're all humans seeking connection.
Be kind, have empathy and generally show interest.
#Connection #Relationships #PersonalBrand #Video
0 comments
Author:
Rhys Merriman
Feb 29, 2024 05:05 AM
regular
The importance of video editing in storytelling.
Video editing is not just about cutting footage; it's an art form that shapes the narrative.
Good editing can turn raw footage into a coherent, engaging story.
Explore how thoughtful editing can transform your video content.
#VideoEditing #NarrativeShaping #EngagingStorytelling #EditingArt
Video editing is not just about cutting footage; it's an art form that shapes the narrative.
Good editing can turn raw footage into a coherent, engaging story.
Explore how thoughtful editing can transform your video content.
#VideoEditing #NarrativeShaping #EngagingStorytelling #EditingArt
3 comments
Author:
Rhys Merriman
Feb 28, 2024 05:05 AM
regular
Integrating animation for enhanced storytelling.
Animation can add a creative and engaging element to your video content.
From explainer videos to animated logos, it brings concepts to life in a visually appealing way.
Let's discuss how animation can enhance your storytelling and capture your audience's imagination.
#AnimationInVideo #CreativeStorytelling #VisualAppeal #EngagingContent
Animation can add a creative and engaging element to your video content.
From explainer videos to animated logos, it brings concepts to life in a visually appealing way.
Let's discuss how animation can enhance your storytelling and capture your audience's imagination.
#AnimationInVideo #CreativeStorytelling #VisualAppeal #EngagingContent
0 comments
Author:
Rhys Merriman
Feb 27, 2024 05:05 AM
regular
The power of silence in video content.
Sometimes, silence in a video can be just as impactful as sound.
Strategic use of silence can emphasise emotions, create suspense, or highlight visuals.
Explore how the power of silence can be used to enhance your video storytelling.
#PowerOfSilence #EmotionalImpact #Storytelling #VisualHighlighting
Sometimes, silence in a video can be just as impactful as sound.
Strategic use of silence can emphasise emotions, create suspense, or highlight visuals.
Explore how the power of silence can be used to enhance your video storytelling.
#PowerOfSilence #EmotionalImpact #Storytelling #VisualHighlighting
0 comments
Author:
Rhys Merriman
Feb 26, 2024 05:05 AM
regular
Video SEO.
Optimising for search engines video SEO is crucial in ensuring your content reaches its target audience.
From titles and descriptions to tags and transcripts, every element matters in search engine rankings.
Dive into the nuances of video SEO to boost your content's visibility.
#VideoSEO #SearchRankings #ContentVisibility #OptimizationTechniques
Optimising for search engines video SEO is crucial in ensuring your content reaches its target audience.
From titles and descriptions to tags and transcripts, every element matters in search engine rankings.
Dive into the nuances of video SEO to boost your content's visibility.
#VideoSEO #SearchRankings #ContentVisibility #OptimizationTechniques
0 comments
Author:
Rhys Merriman
Feb 25, 2024 05:05 AM
regular
Utilising drones for dynamic video footage.
Drone footage offers a dynamic and engaging perspective in video content.
From aerial shots to sweeping landscapes, drones can add a cinematic quality to your videos.
Explore how drone footage can provide a fresh and captivating angle to your content.
#DroneFootage #DynamicPerspective #CinematicQuality #EngagingContent
Drone footage offers a dynamic and engaging perspective in video content.
From aerial shots to sweeping landscapes, drones can add a cinematic quality to your videos.
Explore how drone footage can provide a fresh and captivating angle to your content.
#DroneFootage #DynamicPerspective #CinematicQuality #EngagingContent
1 comments
Author:
Rhys Merriman
Feb 24, 2024 05:05 AM
regular
The impact of video testimonials on credibility.
Video testimonials are a powerful tool in building credibility and trust.
They provide a personal, relatable perspective that resonates with potential customers.
Harness the power of genuine testimonials to strengthen your brand's credibility.
#VideoTestimonials #BrandCredibility #TrustBuilding #CustomerPerspective
Video testimonials are a powerful tool in building credibility and trust.
They provide a personal, relatable perspective that resonates with potential customers.
Harness the power of genuine testimonials to strengthen your brand's credibility.
#VideoTestimonials #BrandCredibility #TrustBuilding #CustomerPerspective
0 comments
Author:
Rhys Merriman
Feb 23, 2024 05:05 AM
regular
Crafting a compelling video hook.
The first few seconds of your video are crucial in capturing attention.
A compelling hook can make the difference between a viewer watching through or scrolling away.
Focus on creating hooks that intrigue and draw viewers into the rest of your content.
#VideoHooks #EngagingContent #ViewerAttention #ContentStrategy
The first few seconds of your video are crucial in capturing attention.
A compelling hook can make the difference between a viewer watching through or scrolling away.
Focus on creating hooks that intrigue and draw viewers into the rest of your content.
#VideoHooks #EngagingContent #ViewerAttention #ContentStrategy
0 comments
Author:
Rhys Merriman
Feb 22, 2024 05:05 AM
regular
The role of lighting in video production.
Good lighting is key in video production, transforming the quality and mood of your content.
It's not just about visibility; it's about creating the right atmosphere, highlighting features, and influencing viewer emotions.
Let's shed light on how professional lighting techniques can elevate your video content.
#LightingTechniques #MoodSetting #ProfessionalQuality #VideoProduction
Good lighting is key in video production, transforming the quality and mood of your content.
It's not just about visibility; it's about creating the right atmosphere, highlighting features, and influencing viewer emotions.
Let's shed light on how professional lighting techniques can elevate your video content.
#LightingTechniques #MoodSetting #ProfessionalQuality #VideoProduction
0 comments
Author:
Rhys Merriman
Feb 21, 2024 05:05 AM
regular
Behind the scenes.
The power of Making-Of Videos.
'Making-Of' Videos offer a unique glimpse behind the scenes of your video production process, adding a layer of authenticity and human connection.
They provide an opportunity to showcase the creativity and hard work involved, building a deeper connection with your audience.
Explore how 'making-of' videos can add value to your brand's narrative.
#MakingOfVideos #BehindTheScenes #Authenticity #BrandConnection
The power of Making-Of Videos.
'Making-Of' Videos offer a unique glimpse behind the scenes of your video production process, adding a layer of authenticity and human connection.
They provide an opportunity to showcase the creativity and hard work involved, building a deeper connection with your audience.
Explore how 'making-of' videos can add value to your brand's narrative.
#MakingOfVideos #BehindTheScenes #Authenticity #BrandConnection
0 comments
Author:
Rhys Merriman
Feb 20, 2024 05:05 AM
regular
Maximising reach with a Cross-Platform video strategy.
A cross-platform video strategy ensures your content reaches a wider audience across various social media platforms.
Each platform offers unique features and audience demographics, requiring tailored approaches.
Let's discuss how to maximise your video's reach with a smart cross-platform strategy.
#CrossPlatformStrategy #WiderReach #TailoredApproaches #SocialMediaVideo
A cross-platform video strategy ensures your content reaches a wider audience across various social media platforms.
Each platform offers unique features and audience demographics, requiring tailored approaches.
Let's discuss how to maximise your video's reach with a smart cross-platform strategy.
#CrossPlatformStrategy #WiderReach #TailoredApproaches #SocialMediaVideo
0 comments
Author:
Rhys Merriman
Feb 19, 2024 05:05 AM
regular
The Importance of colour grading in video production.
Colour grading is an often overlooked yet crucial aspect of video production.
It involves enhancing or altering the colour of a video to convey a specific mood or style.
This process can significantly impact the viewer's perception and emotional response.
Explore how colour grading can be used to enhance your video content.
#ColorGrading #MoodSetting #VisualStyle #EmotionalResponse
Colour grading is an often overlooked yet crucial aspect of video production.
It involves enhancing or altering the colour of a video to convey a specific mood or style.
This process can significantly impact the viewer's perception and emotional response.
Explore how colour grading can be used to enhance your video content.
#ColorGrading #MoodSetting #VisualStyle #EmotionalResponse
0 comments
Author:
Rhys Merriman
Feb 18, 2024 05:05 AM
regular
Exploring the impact of music and sound in video.
Music and sound design are pivotal in setting the tone and enhancing the emotional impact of video content.
The right audio can transform the viewer's experience, elevating the narrative and engagement.
Dive into the world of sound design and how it can amplify your video content.
#SoundDesign #EmotionalImpact #MusicInVideo #NarrativeEnhancement
Music and sound design are pivotal in setting the tone and enhancing the emotional impact of video content.
The right audio can transform the viewer's experience, elevating the narrative and engagement.
Dive into the world of sound design and how it can amplify your video content.
#SoundDesign #EmotionalImpact #MusicInVideo #NarrativeEnhancement
0 comments
Author:
Rhys Merriman
Feb 17, 2024 05:05 AM
regular
Integrating User-Generated Content for authenticity.
User-generated content adds a layer of authenticity and relatability to your video marketing efforts.
It's a powerful way to showcase real experiences and testimonials, creating a deeper connection with your audience.
Let’s explore how to incorporate user-generated videos into your strategy.
#UserGeneratedContent #AuthenticMarketing #RealExperiences #AudienceConnection
User-generated content adds a layer of authenticity and relatability to your video marketing efforts.
It's a powerful way to showcase real experiences and testimonials, creating a deeper connection with your audience.
Let’s explore how to incorporate user-generated videos into your strategy.
#UserGeneratedContent #AuthenticMarketing #RealExperiences #AudienceConnection
0 comments
Author:
Rhys Merriman
Feb 16, 2024 05:05 AM
regular
The art of visual storytelling in film production.
Film production is not just about technical skills, but the art of visual storytelling.
It's about conveying emotions, narratives, and ideas through the lens.
Explore the creative aspects of film production and how they can be applied to enhance your brand's video content.
#VisualStorytelling #FilmProductionArt #EmotionalNarratives #CreativeLens
Film production is not just about technical skills, but the art of visual storytelling.
It's about conveying emotions, narratives, and ideas through the lens.
Explore the creative aspects of film production and how they can be applied to enhance your brand's video content.
#VisualStorytelling #FilmProductionArt #EmotionalNarratives #CreativeLens
0 comments
Author:
Rhys Merriman
Feb 15, 2024 05:05 AM
regular
Leveraging video analytics for enhanced strategy.
In the world of video marketing, analytics play a crucial role in shaping strategy.
Understanding viewer behaviour, preferences, and engagement patterns allows for more targeted and effective content.
Delve into the world of video analytics to refine and optimise your strategy.
#VideoAnalytics #StrategicInsight #ViewerBehavior #ContentOptimization
In the world of video marketing, analytics play a crucial role in shaping strategy.
Understanding viewer behaviour, preferences, and engagement patterns allows for more targeted and effective content.
Delve into the world of video analytics to refine and optimise your strategy.
#VideoAnalytics #StrategicInsight #ViewerBehavior #ContentOptimization
0 comments
Author:
Rhys Merriman
Feb 14, 2024 05:05 AM
regular
Scriptwriting for impact.
Crafting messages that resonate effective scriptwriting is the backbone of successful video content.
It's about crafting messages that resonate, engage, and leave a lasting impression.
A well-written script can be the difference between a forgettable video and one that captivates.
Focus on writing scripts that not only inform but also inspire.
#ScriptwritingExcellence #MessageCrafting #EngagingScripts #ResonantContent
Crafting messages that resonate effective scriptwriting is the backbone of successful video content.
It's about crafting messages that resonate, engage, and leave a lasting impression.
A well-written script can be the difference between a forgettable video and one that captivates.
Focus on writing scripts that not only inform but also inspire.
#ScriptwritingExcellence #MessageCrafting #EngagingScripts #ResonantContent
0 comments
Author:
Rhys Merriman
Feb 13, 2024 05:05 AM
regular
The evolution of video marketing in the social media age.
Social media has revolutionised video marketing, offering platforms for more diverse and creative content.
From short-form videos on TikTok to in-depth YouTube features, understanding the nuances of each platform is key to effective strategy.
Let’s navigate the evolving landscape of social media video marketing together.
#SocialMediaRevolution #VideoEvolution #PlatformNuances #CreativeStrategy
Social media has revolutionised video marketing, offering platforms for more diverse and creative content.
From short-form videos on TikTok to in-depth YouTube features, understanding the nuances of each platform is key to effective strategy.
Let’s navigate the evolving landscape of social media video marketing together.
#SocialMediaRevolution #VideoEvolution #PlatformNuances #CreativeStrategy
0 comments
Author:
Rhys Merriman
Feb 12, 2024 05:05 AM
regular
Elevating brand presence with cinematic techniques.
Utilising cinematic techniques in video production can elevate your brand's presence, creating a more polished and professional impression.
From lighting to camera angles, every element can enhance the storytelling aspect, making your videos stand out in a crowded digital landscape.
Explore how cinematic finesse can transform your brand's video content.
#CinematicVideo #BrandPresence #ProfessionalContent #StorytellingEnhancement
Utilising cinematic techniques in video production can elevate your brand's presence, creating a more polished and professional impression.
From lighting to camera angles, every element can enhance the storytelling aspect, making your videos stand out in a crowded digital landscape.
Explore how cinematic finesse can transform your brand's video content.
#CinematicVideo #BrandPresence #ProfessionalContent #StorytellingEnhancement
0 comments
Author:
Rhys Merriman
Feb 11, 2024 05:05 AM
regular
The influence of product videos on consumer decisions.
An astounding percentage of consumers state that product videos aid their decision-making process.
Product videos are a compelling way to showcase features, demonstrate value, and build trust.
Delve into creating product videos that not only inform but also inspire purchases.
#ProductVideos #ConsumerTrust #DecisionMaking #FeatureShowcase
An astounding percentage of consumers state that product videos aid their decision-making process.
Product videos are a compelling way to showcase features, demonstrate value, and build trust.
Delve into creating product videos that not only inform but also inspire purchases.
#ProductVideos #ConsumerTrust #DecisionMaking #FeatureShowcase
0 comments
Author:
Rhys Merriman
Feb 10, 2024 05:05 AM
regular
Maximising engagement with diverse video content.
Video content remains a key player in the engagement game.
The versatility of video allows for various formats like product demos, tutorials, and testimonials, each offering unique engagement opportunities.
Explore how different types of video content can elevate your marketing strategy.
#EngagementMaximisation #VersatileVideo #ContentDiversity #MarketingInnovation
Video content remains a key player in the engagement game.
The versatility of video allows for various formats like product demos, tutorials, and testimonials, each offering unique engagement opportunities.
Explore how different types of video content can elevate your marketing strategy.
#EngagementMaximisation #VersatileVideo #ContentDiversity #MarketingInnovation
0 comments
Author:
Rhys Merriman
Feb 09, 2024 05:05 AM
regular
Harnessing storytelling for memorable video marketing.
Storytelling in video marketing is a potent tool for creating lasting emotional connections with your audience.
It's about weaving narratives that are not just heard but felt.
Join us in crafting memorable, story-driven video content that resonates with viewers on a profound level.
#Storytelling #EmotionalEngagement #MemorableMarketing #NarrativePower
Storytelling in video marketing is a potent tool for creating lasting emotional connections with your audience.
It's about weaving narratives that are not just heard but felt.
Join us in crafting memorable, story-driven video content that resonates with viewers on a profound level.
#Storytelling #EmotionalEngagement #MemorableMarketing #NarrativePower
0 comments
Author:
Rhys Merriman
Feb 08, 2024 05:05 AM
regular
The power of emotional storytelling in branding.
Emotional storytelling in video marketing isn't just about telling a story; it's about connecting with your audience on a deeper level.
Authentic, emotion-driven stories resonate with viewers and can significantly enhance brand recall and loyalty.
Craft videos that don't just tell a story, but touch the heart.
#EmotionalConnection #BrandLoyalty #AuthenticStorytelling #DeepConnection
Emotional storytelling in video marketing isn't just about telling a story; it's about connecting with your audience on a deeper level.
Authentic, emotion-driven stories resonate with viewers and can significantly enhance brand recall and loyalty.
Craft videos that don't just tell a story, but touch the heart.
#EmotionalConnection #BrandLoyalty #AuthenticStorytelling #DeepConnection
0 comments
Author:
Rhys Merriman
Feb 07, 2024 10:31 PM
regular
Nothing beats a face-to-face catch up...
Especially in today's digital economy!
It was great connecting with Luke Buesnel while in Melbourne.
Luke Buesnel is an expert storyteller who helps property and finance companies get a return from social media.
An actual return on investment.
Luke also has a podcast studio in Melbourne.
I highly recommend checking him out!
This year I am making the effort to increase my network with face-to-face catch ups to bring the human element back into it...
With the main reason to learn about people more deeply and create meaningful connection.
Comment below if you're open to a face-to-face catch up 👇
#Networking #FaceToFaceMeetings #CatchUp #Business #Storytelling #Video
Especially in today's digital economy!
It was great connecting with Luke Buesnel while in Melbourne.
Luke Buesnel is an expert storyteller who helps property and finance companies get a return from social media.
An actual return on investment.
Luke also has a podcast studio in Melbourne.
I highly recommend checking him out!
This year I am making the effort to increase my network with face-to-face catch ups to bring the human element back into it...
With the main reason to learn about people more deeply and create meaningful connection.
Comment below if you're open to a face-to-face catch up 👇
#Networking #FaceToFaceMeetings #CatchUp #Business #Storytelling #Video
5 comments
Author:
Rhys Merriman
Feb 07, 2024 05:05 AM
regular
Boosting conversions with video on landing pages.
Integrating videos into landing pages can significantly enhance conversion rates.
Whether it's through product demos, customer testimonials, or narrative content, videos add a dynamic element that engages and persuades visitors.
Revolutionise your landing pages with video content that drives action.
#LandingPageOptimisation #ConversionBoost #EngagingContent #VideoStrategy
Integrating videos into landing pages can significantly enhance conversion rates.
Whether it's through product demos, customer testimonials, or narrative content, videos add a dynamic element that engages and persuades visitors.
Revolutionise your landing pages with video content that drives action.
#LandingPageOptimisation #ConversionBoost #EngagingContent #VideoStrategy
0 comments
Author:
Rhys Merriman
Feb 06, 2024 05:05 AM
regular
The rising dominance of video in internet traffic.
Video content is rapidly becoming the preferred medium for online communication, with projections indicating it will dominate internet traffic significantly.
Understanding and harnessing this power is crucial for any brand looking to stand out.
Explore how to create compelling video content that captivates your audience.
#VideoDominance #OnlineCommunication #Engagement #BrandVisibility
Video content is rapidly becoming the preferred medium for online communication, with projections indicating it will dominate internet traffic significantly.
Understanding and harnessing this power is crucial for any brand looking to stand out.
Explore how to create compelling video content that captivates your audience.
#VideoDominance #OnlineCommunication #Engagement #BrandVisibility
0 comments
Author:
Rhys Merriman
Feb 05, 2024 05:05 AM
regular
Optimising video content for the mobile era.
With the majority of video views now happening on mobile devices, it's imperative to optimise your content for these platforms.
Mobile-first video approaches are not just about resizing content; it's about creating a responsive and visually stunning experience.
Let's discuss how we can adapt your video content to thrive in the mobile-first world.
#MobileFirst #VideoOptimisation #ResponsiveDesign #MobileViewing
With the majority of video views now happening on mobile devices, it's imperative to optimise your content for these platforms.
Mobile-first video approaches are not just about resizing content; it's about creating a responsive and visually stunning experience.
Let's discuss how we can adapt your video content to thrive in the mobile-first world.
#MobileFirst #VideoOptimisation #ResponsiveDesign #MobileViewing
0 comments
Author:
Rhys Merriman
Feb 04, 2024 05:05 AM
regular
Creating subtle marketing with video content.
In the realm of video content, the best marketing doesn't feel like marketing.
It's about creating videos that captivate and intrigue, drawing the audience in organically.
Our focus is on crafting content that resonates, entertains, and informs, seamlessly blending with the viewer's interests.
#SubtleMarketing #EngagingContent #VideoStrategy #AudienceInterest
In the realm of video content, the best marketing doesn't feel like marketing.
It's about creating videos that captivate and intrigue, drawing the audience in organically.
Our focus is on crafting content that resonates, entertains, and informs, seamlessly blending with the viewer's interests.
#SubtleMarketing #EngagingContent #VideoStrategy #AudienceInterest
0 comments
Author:
Rhys Merriman
Feb 03, 2024 05:05 AM
regular
The art of emotional storytelling in video.
Leveraging the power of storytelling in your video marketing can transform the way your audience perceives your brand.
A well-told story can forge deep emotional connections, making your brand both memorable and relatable.
Embark on a journey to tell your brand's unique story through videos that speak to the heart.
#EmotionalStorytelling #BrandStory #VideoProduction #Engagement #Connection
Leveraging the power of storytelling in your video marketing can transform the way your audience perceives your brand.
A well-told story can forge deep emotional connections, making your brand both memorable and relatable.
Embark on a journey to tell your brand's unique story through videos that speak to the heart.
#EmotionalStorytelling #BrandStory #VideoProduction #Engagement #Connection
0 comments
Author:
Rhys Merriman
Feb 02, 2024 05:05 AM
regular
Exploring the shift to short-form video content.
In the age of rapidly shrinking attention spans, short-form video content is taking the lead in digital marketing.
It's all about delivering your message quickly and effectively.
Short-form videos are not just a trend; they're a powerful tool for engagement and storytelling, especially in B2B marketing.
Dive into creating punchy, impactful short-form content your audience will adore.
#ShortForm #VideoMarketing #Engagement #B2B #Storytelling
In the age of rapidly shrinking attention spans, short-form video content is taking the lead in digital marketing.
It's all about delivering your message quickly and effectively.
Short-form videos are not just a trend; they're a powerful tool for engagement and storytelling, especially in B2B marketing.
Dive into creating punchy, impactful short-form content your audience will adore.
#ShortForm #VideoMarketing #Engagement #B2B #Storytelling
4 comments
Author:
Rhys Merriman
Jan 10, 2024 08:43 AM
regular
Casting call!
Social media video advert for Sydney based talent.
Seeking male and female age range 21-80.
On set experience is essential.
Asking for:
Multicultural family
Couple
Business owner / partnership
If you would like to work on set and are available in Sydney early February 2024 send your rates and portfolio to:
[email protected]
#talent #actor #movie #video
Social media video advert for Sydney based talent.
Seeking male and female age range 21-80.
On set experience is essential.
Asking for:
Multicultural family
Couple
Business owner / partnership
If you would like to work on set and are available in Sydney early February 2024 send your rates and portfolio to:
[email protected]
#talent #actor #movie #video
3 comments
Author:
Rhys Merriman
Dec 21, 2023 08:46 AM
quote
What a year! 🤯
2023 has been my biggest year of work for sure.
My first movie at a cinema, working on such a wide range of projects in many different industries, creating different departments and more.
It took a while to work out how we should position Skie to the market.
But I think we are starting to figure it out now :)
Anyone looking to achieve metamorphosis - is that you? 😉
A massive thank you to all our customers, partners, investors, suppliers and friends. We wouldn’t be here with out you!
If you want to work with a creative house that values creativity and supports local artists, reach out.
Merry Christmas & Happy New Year 🎄 ✨
#teamskie #video
2023 has been my biggest year of work for sure.
My first movie at a cinema, working on such a wide range of projects in many different industries, creating different departments and more.
It took a while to work out how we should position Skie to the market.
But I think we are starting to figure it out now :)
Anyone looking to achieve metamorphosis - is that you? 😉
A massive thank you to all our customers, partners, investors, suppliers and friends. We wouldn’t be here with out you!
If you want to work with a creative house that values creativity and supports local artists, reach out.
Merry Christmas & Happy New Year 🎄 ✨
#teamskie #video
3 comments
Author:
Rhys Merriman
Dec 14, 2023 08:05 AM
regular
The real secret to success?
Staying uncomfortable.
Discomfort an indication that you can push through.
Or else you'll simply stay stuck.
When you finally get through it that’s what it is called accomplishing something.
Keep this in mind the next time something feels hard.
Staying uncomfortable.
Discomfort an indication that you can push through.
Or else you'll simply stay stuck.
When you finally get through it that’s what it is called accomplishing something.
Keep this in mind the next time something feels hard.
0 comments
Author:
Rhys Merriman
Dec 12, 2023 09:15 PM
regular
Your attitude towards the things that life throws at you, could be the difference between a miserable life or an enjoyable one.
We all face challenges, but it's how you react to them that matters the most.
We all face challenges, but it's how you react to them that matters the most.
0 comments
Author:
Rhys Merriman
Dec 12, 2023 08:30 AM
regular
Still creating #longform video?
Sure it has its place, but right now, the world has moved on to snappy, engaging short-form content.
At a time when attention spans are shrinking, short-form video has emerged as the new content king.
Especially for B2B marketers.
Let’s evaluate your strategy together to work towards creating something incredible your audience will love.
Sure it has its place, but right now, the world has moved on to snappy, engaging short-form content.
At a time when attention spans are shrinking, short-form video has emerged as the new content king.
Especially for B2B marketers.
Let’s evaluate your strategy together to work towards creating something incredible your audience will love.
4 comments
Author:
Rhys Merriman
Dec 10, 2023 09:20 PM
regular
It really is the small things in everyday life that bring us the most joy.
Your morning coffee.
Sharing a joke with your favourite colleague.
A short walk after work.
What favourite daily things do you find the most joy in?
Your morning coffee.
Sharing a joke with your favourite colleague.
A short walk after work.
What favourite daily things do you find the most joy in?
0 comments
Author:
Rhys Merriman
Dec 09, 2023 10:03 PM
regular
What a #project this was.
The talented artist, Mellissa Kellett, was in the studio in Chippendale where our talented team created and lit a stunning set design to capture her latest online course.
We can't wait to share more with you.
The talented artist, Mellissa Kellett, was in the studio in Chippendale where our talented team created and lit a stunning set design to capture her latest online course.
We can't wait to share more with you.
2 comments
Author:
Rhys Merriman
Dain Walker
Brand Strategist | Author | CEO rivyl.com | Academic Outlaw 🔥 Worked with renowned brands such as Culture Kings | Hire me for branding services | Hire me for Speaking Engagements | Subscribe to my YouTubeLinkedIn Profile
Email
Name
Dain Walker
Title
Dain Walker - Brand Strategist | Author | CEO rivyl.com
Headline
Brand Strategist | Author | CEO rivyl.com | Academic Outlaw 🔥 Worked with renowned brands such as Culture Kings | Hire me for branding services | Hire me for Speaking Engagements | Subscribe to my YouTube
Location
Sydney, New South Wales
Summary
I’m Dain Walker, Founder & CEO of Rivyl, host of the Agency Podcast, brand strategist, keynote speaker, author and someone who genuinely gives a damn about helping ambitious businesses stand out and scale up.
I’m not a career marketer, I’m a brand builder and market disruptor. I’ve grown Rivyl from a bedroom hustle into one of Australia’s most unapologetically bold branding agencies, working with brands like Culture Kings, Nutrition Warehouse and Stone Real Estate, while consulting for dozens of high growth founders and fast scaling startups across Australia, the US and the globe.
I’ve also had the privilege of sharing the stage with world class entrepreneurs including Dan Martell, Daniel Priestley and Steven Bartlett.
At my core, I help founders, teams, and brands answer one powerful question:
“Why should anyone care?”
Most companies don't have a traffic or marketing issue, they have a brand issue. That’s where I come in. Whether it’s launching a new venture, repositioning a legacy business or elevating a founder's personal brand, I build brands that demand attention and convert attention into growth.
What I do through Rivyl:
- Brand Strategy & Identity: Positioning, messaging, naming, design
- Website Design: SEO-optimised, conversion-focused custom builds
- Content & Creative: Scroll stopping video, copy, campaigns & storytelling
- Personal Brand Development : Coaching & strategy for high growth founders
🎙️ You can also catch me weekly on the Agency Podcast, where I speak with world class leaders, creatives and entrepreneurs about what it really takes to be the best.
If you’re building something that matters and you’re ready to do it properly, let’s talk.
www.rivyl.com | www.dainwalker.com | @dainwalker
I’m not a career marketer, I’m a brand builder and market disruptor. I’ve grown Rivyl from a bedroom hustle into one of Australia’s most unapologetically bold branding agencies, working with brands like Culture Kings, Nutrition Warehouse and Stone Real Estate, while consulting for dozens of high growth founders and fast scaling startups across Australia, the US and the globe.
I’ve also had the privilege of sharing the stage with world class entrepreneurs including Dan Martell, Daniel Priestley and Steven Bartlett.
At my core, I help founders, teams, and brands answer one powerful question:
“Why should anyone care?”
Most companies don't have a traffic or marketing issue, they have a brand issue. That’s where I come in. Whether it’s launching a new venture, repositioning a legacy business or elevating a founder's personal brand, I build brands that demand attention and convert attention into growth.
What I do through Rivyl:
- Brand Strategy & Identity: Positioning, messaging, naming, design
- Website Design: SEO-optimised, conversion-focused custom builds
- Content & Creative: Scroll stopping video, copy, campaigns & storytelling
- Personal Brand Development : Coaching & strategy for high growth founders
🎙️ You can also catch me weekly on the Agency Podcast, where I speak with world class leaders, creatives and entrepreneurs about what it really takes to be the best.
If you’re building something that matters and you’re ready to do it properly, let’s talk.
www.rivyl.com | www.dainwalker.com | @dainwalker
Snippet
I'm Dain Walker, Founder & CEO of Rivyl, host of the Agency Podcast, brand strategist, keynote speaker, author and someone who genuinely gives a damn about ...
Current Experiences
Chief Executive Officer
Rivyl
Sydney, New South Wales, Australia
Started: Nov 2019 - Present
I'm the founder and principal of my agency rivyl, we provide clients with design & brand strategy solutions to grow market attention and growth.
Industry: Marketing and Advertising
Company Size: 10-50 (28 staff)
Contact Information
Emails:
[email protected]
(100) (work)
[email protected]
(100) (personal)
[email protected]
(100) (personal)
Phones:
0438333038
(100) (mobile)
+61410810957
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/dainwalker
(100)
LinkedIn:
https://www.linkedin.com/in/dain-walker-18aa0511a
(100)
Facebook:
https://www.facebook.com/dain.walker
(100)
Instagram:
https://instagram.com/dainwalker
(100)
Twitter:
https://twitter.com/partyweapons
(100)
LinkedIn Posts - Dain Walker
50 post(s) found
Dec 07, 2025 10:55 PM
regular
"This is the absolute f*cking best."
Not my words, hers -> Sally Obermeder
After two decades in TV, hundreds of podcasts and a decade building her brand, Sally just dropped this message in my inbox:
“I listened to it and I was mesmerised... as if it wasn’t my life. LOL. The way this is edited and produced is second to none. This is world class.”
Thank you so much, Sally! We loved having you..
Want to listen? Episode link in the comments.
Not my words, hers -> Sally Obermeder
After two decades in TV, hundreds of podcasts and a decade building her brand, Sally just dropped this message in my inbox:
“I listened to it and I was mesmerised... as if it wasn’t my life. LOL. The way this is edited and produced is second to none. This is world class.”
Thank you so much, Sally! We loved having you..
Want to listen? Episode link in the comments.
5 comments
Author:
Dain Walker
Dec 04, 2025 01:15 AM
regular
We're cooking up something big at Rivyl
This isn’t a meeting.
This is war room energy.
Brands will be built. Norms will be broken.
When it drops, you’ll feel it.
Jeremy Cabral, Jared Wineera, Emma Feekings, Jess Stevenson
This isn’t a meeting.
This is war room energy.
Brands will be built. Norms will be broken.
When it drops, you’ll feel it.
Jeremy Cabral, Jared Wineera, Emma Feekings, Jess Stevenson
6 comments
Author:
Dain Walker
Dec 03, 2025 01:04 AM
regular
Brand is built in drips... small actions, consistent impressions, daily trust deposits.
But it can be lost in buckets.
One tone deaf campaign.
One off brand hire.
One poor customer experience.
Gone.
That’s why brand matters more the bigger you grow.
It’s not just a logo. It’s not just content.
It’s your reputation. It’s your edge.
It’s the reason people choose you.
Build it deliberately. Protect it relentlessly.
#BrandStrategy #Leadership #Reputation #B2BMarketing #Branding #DainWalker
But it can be lost in buckets.
One tone deaf campaign.
One off brand hire.
One poor customer experience.
Gone.
That’s why brand matters more the bigger you grow.
It’s not just a logo. It’s not just content.
It’s your reputation. It’s your edge.
It’s the reason people choose you.
Build it deliberately. Protect it relentlessly.
#BrandStrategy #Leadership #Reputation #B2BMarketing #Branding #DainWalker
2 comments
Author:
Dain Walker
Nov 28, 2025 08:27 AM
regular
I used to think a personal brand was something you constructed… like a website or a logo or a social media strategy.
But the further I get, the clearer it becomes that your personal brand is already being written in the background every single day, long before you ever decide to “build” it.
Your family knows the version of you that can’t be PR’d.
Your team sees the version that either shows up or doesn’t.
Your friends see the patterns you pretend aren’t patterns.
Your industry sees the receipts.
People say “I’m starting a personal brand,” but really, they’re just turning the lights on in a room they’ve been living in for years.
When I look back at my own path, none of this began on Instagram.
It started in tiny, unsexy moments I never planned to share.
Late-night work when no one cared.
Messy decisions.
Trying to be better for the people closest to me.
Failing.
Trying again.
Cleaning up my own inconsistencies.
Being humbled.
Being embarrassed.
The real version that my kids, my partner, and my closest people experience daily. That’s where a brand actually starts, whether you like it or not.
Then there’s the Work arena.
People see you online and think the brand is the performance, but it’s really the track record.
Clients don’t care about motivational quotes.
Staff don’t care about viral videos.
Investors don’t care about aesthetics.
They care if you follow through.
Your Circle sees a different side again.
This is the part you can’t curate.
It’s the version of you people talk about when you’re not there.
The tiny interactions.
The way you greet people.
One aligned moment opens ten doors.
One off-brand moment closes twenty.
And your Field… the industry, the peers, the people who actually know what good looks like… this is where the truth shows up.
You can’t fake competence around people who do what you do.
This arena exposes you and validates you at the same time.
By the time the world sees you, it’s basically looking at the sum of everything you’ve been building (or avoiding) for years.
That’s why I keep telling people:
your personal brand is already alive.
It’s breathing, moving, evolving whether you choose to participate in it or not.
You’re not “starting” a personal brand. You’re choosing to take ownership of the one that’s been growing behind you this whole time.
It’s looking at each arena of your life and asking yourself,
“Does this version of me match the one I’m trying to show the world?”
So if you’ve been wanting to build your personal brand, start with the quiet parts.
Start with the version of you your family sees.
Start with the standard you hold at work.
Start with how you show up for your circle.
Start with the craft you bring to your field.
Start with the story you live, not the one you post.
Once that’s real, the world will catch up.
What arena are you building next?
But the further I get, the clearer it becomes that your personal brand is already being written in the background every single day, long before you ever decide to “build” it.
Your family knows the version of you that can’t be PR’d.
Your team sees the version that either shows up or doesn’t.
Your friends see the patterns you pretend aren’t patterns.
Your industry sees the receipts.
People say “I’m starting a personal brand,” but really, they’re just turning the lights on in a room they’ve been living in for years.
When I look back at my own path, none of this began on Instagram.
It started in tiny, unsexy moments I never planned to share.
Late-night work when no one cared.
Messy decisions.
Trying to be better for the people closest to me.
Failing.
Trying again.
Cleaning up my own inconsistencies.
Being humbled.
Being embarrassed.
The real version that my kids, my partner, and my closest people experience daily. That’s where a brand actually starts, whether you like it or not.
Then there’s the Work arena.
People see you online and think the brand is the performance, but it’s really the track record.
Clients don’t care about motivational quotes.
Staff don’t care about viral videos.
Investors don’t care about aesthetics.
They care if you follow through.
Your Circle sees a different side again.
This is the part you can’t curate.
It’s the version of you people talk about when you’re not there.
The tiny interactions.
The way you greet people.
One aligned moment opens ten doors.
One off-brand moment closes twenty.
And your Field… the industry, the peers, the people who actually know what good looks like… this is where the truth shows up.
You can’t fake competence around people who do what you do.
This arena exposes you and validates you at the same time.
By the time the world sees you, it’s basically looking at the sum of everything you’ve been building (or avoiding) for years.
That’s why I keep telling people:
your personal brand is already alive.
It’s breathing, moving, evolving whether you choose to participate in it or not.
You’re not “starting” a personal brand. You’re choosing to take ownership of the one that’s been growing behind you this whole time.
It’s looking at each arena of your life and asking yourself,
“Does this version of me match the one I’m trying to show the world?”
So if you’ve been wanting to build your personal brand, start with the quiet parts.
Start with the version of you your family sees.
Start with the standard you hold at work.
Start with how you show up for your circle.
Start with the craft you bring to your field.
Start with the story you live, not the one you post.
Once that’s real, the world will catch up.
What arena are you building next?
4 comments
Author:
Dain Walker
Nov 28, 2025 05:14 AM
regular
Over 60 hours per week.
After 6,000 hours.
With over 670,000 of you wonderful listeners and over 9,000,000 views, we are stoked to announce that we have cracked 100 episodes.
For this special occasion, we have brought on a previous client and good friend: The first person to land a 1260 on a Mega Ramp, Mitchie Brusco.
Most people think they want to be the best in the world. They think a gold medal, a record-breaking exit, or millions in the bank will solve their internal problems.
They are wrong.
Mitchie was a professional skateboarder at four years old. He competed against adults when he was in kindergarten.
And in 2019, he landed the first-ever 1260 on a Mega Ramp. A trick the world thought was impossible.
But this isn't a victory lap. It’s a cautionary tale about identity, burnout, and the terrifying silence that follows your biggest achievement.
Here are three game-changing insights from our conversation on the price of high performance:
1. "Push the Button."
Fear doesn't go away. You just get better at acting in spite of it. Mitchie learned from Bob Burnquist that to survive on the Mega Ramp, you can't hesitate.
You have to "push the button". Hesitation is where you get hurt. In business and life, you have to commit 100% to the drop-in, even when every fibre of your being is screaming to stop.
2. Your Trophy Won't Save You.
After landing the 1260. The pinnacle of his career. Mitchie didn't feel fulfilled. He felt empty. He stopped skating for a year and fell into a deep depression because his entire identity was wrapped up in his performance.
If you tie your self-worth to your revenue or your accolades, you are building a prison for yourself.
3. If You Can't Teach It, You Don't Know It.
Mitchie is now revolutionizing skate coaching with "Skate IQ" because he realized the "standard advice" (like "pop and slide") was garbage. He deconstructed the physics of movement to make it teachable.
True mastery isn't just doing the thing; it's understanding the mechanics so deeply that you can replicate it in others. This is a raw look at what it takes to be the 1% of the 1%, and how to rebuild yourself when the world stops watching.
Link to the full episode is in the comments.
After 6,000 hours.
With over 670,000 of you wonderful listeners and over 9,000,000 views, we are stoked to announce that we have cracked 100 episodes.
For this special occasion, we have brought on a previous client and good friend: The first person to land a 1260 on a Mega Ramp, Mitchie Brusco.
Most people think they want to be the best in the world. They think a gold medal, a record-breaking exit, or millions in the bank will solve their internal problems.
They are wrong.
Mitchie was a professional skateboarder at four years old. He competed against adults when he was in kindergarten.
And in 2019, he landed the first-ever 1260 on a Mega Ramp. A trick the world thought was impossible.
But this isn't a victory lap. It’s a cautionary tale about identity, burnout, and the terrifying silence that follows your biggest achievement.
Here are three game-changing insights from our conversation on the price of high performance:
1. "Push the Button."
Fear doesn't go away. You just get better at acting in spite of it. Mitchie learned from Bob Burnquist that to survive on the Mega Ramp, you can't hesitate.
You have to "push the button". Hesitation is where you get hurt. In business and life, you have to commit 100% to the drop-in, even when every fibre of your being is screaming to stop.
2. Your Trophy Won't Save You.
After landing the 1260. The pinnacle of his career. Mitchie didn't feel fulfilled. He felt empty. He stopped skating for a year and fell into a deep depression because his entire identity was wrapped up in his performance.
If you tie your self-worth to your revenue or your accolades, you are building a prison for yourself.
3. If You Can't Teach It, You Don't Know It.
Mitchie is now revolutionizing skate coaching with "Skate IQ" because he realized the "standard advice" (like "pop and slide") was garbage. He deconstructed the physics of movement to make it teachable.
True mastery isn't just doing the thing; it's understanding the mechanics so deeply that you can replicate it in others. This is a raw look at what it takes to be the 1% of the 1%, and how to rebuild yourself when the world stops watching.
Link to the full episode is in the comments.
7 comments
Author:
Dain Walker
Nov 27, 2025 12:00 AM
regular
At the end of June, we hit 100,000 YouTube subscribers.
This week, we crossed 650,000.
That’s 550% growth in just 5 months.
It’s surreal when you say it like that.
But when you live it…
It’s long nights, back to back edits, missed weekends, failed uploads, pressure, pivots and people who kept showing up anyway.
This isn’t a flex. It’s a thank you.
To the team behind the scenes: Cam Nugent, Giulio Saraceno, Felix W., Jared Wineera, Rachael Luck, Jess Stevenson
You guy are the ones who cared when no one was watching.
Who pushed for better when good was easier.
Who carried the vision when I was running on fumes.
Your work is the reason we’re here.
Not just growing but building something that actually matters.
I'm proud of what we’ve built.
But more than that, I’m proud of who we’re becoming along the way.
We’re only just getting started but I didn’t want to miss the chance to say this:
Thank you.
#DainWalker #YouTubeGrowth #ContentThatMatters #Teamwork #Gratitude #BrandBuilding #650K
This week, we crossed 650,000.
That’s 550% growth in just 5 months.
It’s surreal when you say it like that.
But when you live it…
It’s long nights, back to back edits, missed weekends, failed uploads, pressure, pivots and people who kept showing up anyway.
This isn’t a flex. It’s a thank you.
To the team behind the scenes: Cam Nugent, Giulio Saraceno, Felix W., Jared Wineera, Rachael Luck, Jess Stevenson
You guy are the ones who cared when no one was watching.
Who pushed for better when good was easier.
Who carried the vision when I was running on fumes.
Your work is the reason we’re here.
Not just growing but building something that actually matters.
I'm proud of what we’ve built.
But more than that, I’m proud of who we’re becoming along the way.
We’re only just getting started but I didn’t want to miss the chance to say this:
Thank you.
#DainWalker #YouTubeGrowth #ContentThatMatters #Teamwork #Gratitude #BrandBuilding #650K
41 comments
Author:
Dain Walker
Nov 26, 2025 05:35 AM
regular
3 Things I’ve Learned as a CEO
Not from a book. From building, breaking and getting back up.
They’ve shaped how I hire, build, scale and show up.
Some days it’s f*cking hard out there.
You’re tired, stretched, solving problems you didn’t cause, but you keep showing up.
Because the cost of staying still is higher than the cost of progress.
And growth doesn’t care how you feel, it rewards how you move.
Which one hits hardest for you right now?
#Entrepreneurship #Leadership #FounderLife #DainWalker #CEOlessons #BusinessGrowth
Not from a book. From building, breaking and getting back up.
They’ve shaped how I hire, build, scale and show up.
Some days it’s f*cking hard out there.
You’re tired, stretched, solving problems you didn’t cause, but you keep showing up.
Because the cost of staying still is higher than the cost of progress.
And growth doesn’t care how you feel, it rewards how you move.
Which one hits hardest for you right now?
#Entrepreneurship #Leadership #FounderLife #DainWalker #CEOlessons #BusinessGrowth
7 comments
Author:
Dain Walker
Nov 25, 2025 06:39 AM
regular
Stop watching. Start documenting.
Your journey is the content.
Your journey is the content.
10 comments
Author:
Dain Walker
Nov 24, 2025 03:08 AM
regular
You don’t “find” your niche. You define it.
Most people go niche hunting like it’s a lost treasure.
But your niche isn’t buried somewhere “out there”, it’s already in you. It’s in your story, your strengths, your obsessions, your lens on the world.
And if you’re building a personal brand, you don’t choose a niche, you are the niche.
Want people to follow you, trust you, buy from you?
Start by discovering who you actually are, then turn that into a magnet.
🔍 Let’s talk personal niche vs business niche. Drop yours in the comments.
#PersonalBrand #BusinessBrand #Niche #DainWalker #Branding #LinkedInContent #CreatorEconomy
Most people go niche hunting like it’s a lost treasure.
But your niche isn’t buried somewhere “out there”, it’s already in you. It’s in your story, your strengths, your obsessions, your lens on the world.
And if you’re building a personal brand, you don’t choose a niche, you are the niche.
Want people to follow you, trust you, buy from you?
Start by discovering who you actually are, then turn that into a magnet.
🔍 Let’s talk personal niche vs business niche. Drop yours in the comments.
#PersonalBrand #BusinessBrand #Niche #DainWalker #Branding #LinkedInContent #CreatorEconomy
8 comments
Author:
Dain Walker
Nov 21, 2025 05:57 AM
regular
Your business is fragile.
If you rely on one channel to feed your tribe, you are one algorithm change or one market shift away from zero.
Jonathan Byrt learned this the hard way. When COVID hit, memobottle's reliance on physical retail wiped out 80% of their cash flow instantly.
To survive, they had to build what Jono calls the 4-Channel Growth Model.
On this week’s epsiode of Agency Podcast, he breaks down exactly how they diversified to build a bulletproof brand:
- Direct-to-Consumer (DTC): Owning the data and the relationship.
- B2B Distribution: Moving from "hunting" stores to building a global network.
- Amazon: Mastering the platform instead of fearing it.
- Co-Branding: The sleeping giant. Partnering with empires like Spotify and Bentley to move massive volume.
This isn't theory. This is the exact playbook that took them from debt to dominance.
We also get into the "Founder First" rule of delegation: Do it yourself, test it, THEN delegate. You cannot conduct an orchestra if you don't know how the music sounds.
If you want to build a brand that lasts, you need to listen to this.
If you rely on one channel to feed your tribe, you are one algorithm change or one market shift away from zero.
Jonathan Byrt learned this the hard way. When COVID hit, memobottle's reliance on physical retail wiped out 80% of their cash flow instantly.
To survive, they had to build what Jono calls the 4-Channel Growth Model.
On this week’s epsiode of Agency Podcast, he breaks down exactly how they diversified to build a bulletproof brand:
- Direct-to-Consumer (DTC): Owning the data and the relationship.
- B2B Distribution: Moving from "hunting" stores to building a global network.
- Amazon: Mastering the platform instead of fearing it.
- Co-Branding: The sleeping giant. Partnering with empires like Spotify and Bentley to move massive volume.
This isn't theory. This is the exact playbook that took them from debt to dominance.
We also get into the "Founder First" rule of delegation: Do it yourself, test it, THEN delegate. You cannot conduct an orchestra if you don't know how the music sounds.
If you want to build a brand that lasts, you need to listen to this.
5 comments
Author:
Dain Walker
Nov 21, 2025 12:00 AM
regular
Last week, I had the privilege of hosting a High Performance Roundtable lunch, a powerful session with some of the sharpest operators in the real estate space.
Massive shoutout to Peter Mumford and the Stone Real Estate. team for bringing such a strong energy to the table.
We went deep on attention, brand velocity, leadership and what it takes to stay sharp at the top.
Plenty more to come.
#HighPerformance #BrandStrategy #Leadership #StoneRealEstate #Roundtable #DainWalker
Massive shoutout to Peter Mumford and the Stone Real Estate. team for bringing such a strong energy to the table.
We went deep on attention, brand velocity, leadership and what it takes to stay sharp at the top.
Plenty more to come.
#HighPerformance #BrandStrategy #Leadership #StoneRealEstate #Roundtable #DainWalker
0 comments
Author:
Dain Walker
Nov 20, 2025 02:30 AM
regular
Everyone’s running the wrong game.
Founders trying to hide behind logos.
Influencers pushing products with no strategy.
The real power? Building both.
✔️ Your personal brand feeds your business.
✔️ Your business brand builds your legacy.
Don’t pick a lane. Own both sides of the loop.
2026 is for creators who know how to convert.
Founders trying to hide behind logos.
Influencers pushing products with no strategy.
The real power? Building both.
✔️ Your personal brand feeds your business.
✔️ Your business brand builds your legacy.
Don’t pick a lane. Own both sides of the loop.
2026 is for creators who know how to convert.
9 comments
Author:
Dain Walker
Nov 19, 2025 01:59 AM
regular
In 2025, attention is currency.
If you’re not growing, your offer isn’t the problem, your visibility is.
Too many founders are tweaking their funnels when they should be refining their brand, their voice, their presence.
Your sales team can’t convert what no one’s seeing. And no one buys from a ghost.
👉 You don’t need more products.
👉 You need more eyes on the product you already have.
Brand first. Attention second. Sales third. That’s the sequence.
Let’s stop blaming sales and start building something people can’t ignore.
#brandstrategy #dainwalker #attentioniseverything #marketingmindset #founderbrand
If you’re not growing, your offer isn’t the problem, your visibility is.
Too many founders are tweaking their funnels when they should be refining their brand, their voice, their presence.
Your sales team can’t convert what no one’s seeing. And no one buys from a ghost.
👉 You don’t need more products.
👉 You need more eyes on the product you already have.
Brand first. Attention second. Sales third. That’s the sequence.
Let’s stop blaming sales and start building something people can’t ignore.
#brandstrategy #dainwalker #attentioniseverything #marketingmindset #founderbrand
6 comments
Author:
Dain Walker
Nov 18, 2025 04:38 AM
regular
Last year, I spoke at FOMO in Romania. I shared a simple challenge:
“Post consistently for 90 days. No fluff, just show up.”
Fast forward to today, Simena ZETU slid into my DMs with this:
“I took your advice from FOMO... and applied it to both my personal brand and business. One of my reels reached 1M views. I even got a Hook Point award.”
“Your speech shifted something inside me. I took action and it worked.”
Honestly? That hit.
I’m deeply grateful for this kind of message and for people like Simena who do the work.
There are a lot of voices online, but I’ll never take for granted the power of connection, clarity and showing up for your community. This is what fuels me.
✔️ If you’re building a brand, what’s the one thing you wish you had help with right now?
Comment below; I’d love to create content around what actually matters to you.
“Post consistently for 90 days. No fluff, just show up.”
Fast forward to today, Simena ZETU slid into my DMs with this:
“I took your advice from FOMO... and applied it to both my personal brand and business. One of my reels reached 1M views. I even got a Hook Point award.”
“Your speech shifted something inside me. I took action and it worked.”
Honestly? That hit.
I’m deeply grateful for this kind of message and for people like Simena who do the work.
There are a lot of voices online, but I’ll never take for granted the power of connection, clarity and showing up for your community. This is what fuels me.
✔️ If you’re building a brand, what’s the one thing you wish you had help with right now?
Comment below; I’d love to create content around what actually matters to you.
2 comments
Author:
Dain Walker
Oct 31, 2025 06:06 AM
regular
How do you get your product into the Oscars gift bags and the New York Museum of Modern Art (MoMA)?
You don't buy your way there. You design your way in.
On the latest Agency Podcast, Memobottle co-founder Jesse Leeworthy revealed how design, not ad spend, was their ultimate marketing weapon.
While other brands competed on features (like insulation), Memobottle competed on design, creating an iconic, flat bottle that solved a problem no one else addressed.
The result?
- Urban Outfitters placed a purchase order before the first product was even shipped.
- The Oscars and design galleries like MoMA stocked them.
Jesse's journey is a masterclass in how to "weaponize superior design". He proved that if your design is truly iconic, it stops being a product and becomes a story.
It becomes the "Trojan Horse" that carries your mission into the mainstream, giving you cultural relevance that no marketing budget can buy.
Is your brand's product design just a "skin," or is it your core strategic advantage?
Stream now on YouTube, Spotify and Apple Podcasts.
Link in comments.
You don't buy your way there. You design your way in.
On the latest Agency Podcast, Memobottle co-founder Jesse Leeworthy revealed how design, not ad spend, was their ultimate marketing weapon.
While other brands competed on features (like insulation), Memobottle competed on design, creating an iconic, flat bottle that solved a problem no one else addressed.
The result?
- Urban Outfitters placed a purchase order before the first product was even shipped.
- The Oscars and design galleries like MoMA stocked them.
Jesse's journey is a masterclass in how to "weaponize superior design". He proved that if your design is truly iconic, it stops being a product and becomes a story.
It becomes the "Trojan Horse" that carries your mission into the mainstream, giving you cultural relevance that no marketing budget can buy.
Is your brand's product design just a "skin," or is it your core strategic advantage?
Stream now on YouTube, Spotify and Apple Podcasts.
Link in comments.
7 comments
Author:
Dain Walker
Oct 29, 2025 03:38 AM
quote
It was an honour to have Allan Dib on the podcast.
Stream the full episode now on Spotify, YouTube and Apple Podcast.
Link in comments.
Stream the full episode now on Spotify, YouTube and Apple Podcast.
Link in comments.
0 comments
Author:
Dain Walker
Oct 24, 2025 06:03 AM
regular
Marketing chaos killing your business? There’s a one-page fix.
Most marketing plans are complex, overwhelming, and ignored after day one. But what if you could map your entire customer acquisition strategy onto a single page?
On the latest Agency Podcast, I sat down with the master of marketing simplicity, Allan Dib, author of the global bestseller The 1-Page Marketing Plan.
Allan argues that marketing isn't mystical art; it's an engineering problem that demands a system. He revealed how to escape "random acts of marketing" and build a predictable growth engine using his 9-box framework:
- The Before Phase (Attraction):
Nail your Target Market, craft a magnetic Message, and choose the right Media.
- The During Phase (Conversion):
Implement systems to Capture Leads, Nurture them with value, and master Sales Conversion.
- The After Phase (Loyalty):
Deliver a World-Class Experience, Increase Lifetime Value, and Orchestrate Referrals.
Allan’s approach is a rebellion against the wasteful, "fluffy" marketing pushed by big corporations. It's about direct response, measurable results, and ruthless efficiency.
Stop chasing shiny objects. Start building a marketing system.
Link to full episode in comments.
Most marketing plans are complex, overwhelming, and ignored after day one. But what if you could map your entire customer acquisition strategy onto a single page?
On the latest Agency Podcast, I sat down with the master of marketing simplicity, Allan Dib, author of the global bestseller The 1-Page Marketing Plan.
Allan argues that marketing isn't mystical art; it's an engineering problem that demands a system. He revealed how to escape "random acts of marketing" and build a predictable growth engine using his 9-box framework:
- The Before Phase (Attraction):
Nail your Target Market, craft a magnetic Message, and choose the right Media.
- The During Phase (Conversion):
Implement systems to Capture Leads, Nurture them with value, and master Sales Conversion.
- The After Phase (Loyalty):
Deliver a World-Class Experience, Increase Lifetime Value, and Orchestrate Referrals.
Allan’s approach is a rebellion against the wasteful, "fluffy" marketing pushed by big corporations. It's about direct response, measurable results, and ruthless efficiency.
Stop chasing shiny objects. Start building a marketing system.
Link to full episode in comments.
8 comments
Author:
Dain Walker
Oct 17, 2025 11:48 AM
regular
See you live in NYC! Gary Vaynerchuk
Join me for our first ever live show in time square with other special guests.
Fill out my link if you want to join us.
https://lnkd.in/gBMCUd9r
Join me for our first ever live show in time square with other special guests.
Fill out my link if you want to join us.
https://lnkd.in/gBMCUd9r
2 comments
Author:
Dain Walker
Oct 17, 2025 06:00 AM
regular
She built her empire using a simple spreadsheet.
Not for her finances, but for her relationships.
For years, Taryn Williams managed her entire high-value network using a "personal CRM", a Google Sheet that systematised authenticity.
On the surface, it sounds cold and transactional. But as Taryn revealed, it was the secret to building genuine, non-transactional relationships at scale.
Here’s how it worked:
- Cadence:
The spreadsheet had reminders to connect with her most valuable contacts on a specific cadence - monthly, quarterly, or annually - ensuring no important relationship ever went cold.
- Personalisation:
This is the crucial part. It wasn't just names and numbers. The CRM tracked the personal details that matter from a daughter's trip to Europe to a son's favourite football team. This allowed her to show up with thoughtful, human gestures that went far beyond business.
Authenticity doesn't have to be random. The most powerful networks are built with intention.
Do you actively manage your professional relationships, or just let them happen?
The full episode with Taryn Williams is in the comments.
Not for her finances, but for her relationships.
For years, Taryn Williams managed her entire high-value network using a "personal CRM", a Google Sheet that systematised authenticity.
On the surface, it sounds cold and transactional. But as Taryn revealed, it was the secret to building genuine, non-transactional relationships at scale.
Here’s how it worked:
- Cadence:
The spreadsheet had reminders to connect with her most valuable contacts on a specific cadence - monthly, quarterly, or annually - ensuring no important relationship ever went cold.
- Personalisation:
This is the crucial part. It wasn't just names and numbers. The CRM tracked the personal details that matter from a daughter's trip to Europe to a son's favourite football team. This allowed her to show up with thoughtful, human gestures that went far beyond business.
Authenticity doesn't have to be random. The most powerful networks are built with intention.
Do you actively manage your professional relationships, or just let them happen?
The full episode with Taryn Williams is in the comments.
2 comments
Author:
Dain Walker
Oct 10, 2025 06:40 AM
regular
$3.5 million in sales on LinkedIn. Zero paid ads. Zero viral posts.
While everyone is chasing likes and praying for their content to go viral, they're playing the wrong game.
On the latest Agency Podcast, I sat down with Matt Lakajev, a founder who treats LinkedIn not as a social media platform, but as a powerful sales engine. He revealed the fundamental difference between the "go viral" crowd and those who actually generate revenue.
Here’s the difference:
- Stop Creating Demand, Start Capturing It.
The "go viral" crowd tries to create demand out of thin air. Matt's strategy is to focus on the 3% of the market that is already in buying mode and looking for a solution. You don't need to convince everyone; you just need to find the people who are already convinced they have a problem.
- Your Content Has One Job: Start a Conversation.
Most LinkedIn posts are garbage because their only goal is to broadcast. Matt argues that the sole purpose of your content is to start a conversation. The real game isn't played in the public feed; it's won in the private DMs.
- Ask for an Opinion, Not a Sale.
The fastest way to start that conversation is to ask for an opinion, not pitch a service. It's low-friction, respects their expertise, and opens the door for a real relationship. Pitching on the first message is like "bedroom talk on the first date"—you're just seen as desperate.
Stop chasing vanity metrics. Start having valuable conversations.
That's the real path to revenue, not virality.
What's one thing you can do this week to start a conversation instead of just posting content?
Full episode with Matt is linked in the comments.
While everyone is chasing likes and praying for their content to go viral, they're playing the wrong game.
On the latest Agency Podcast, I sat down with Matt Lakajev, a founder who treats LinkedIn not as a social media platform, but as a powerful sales engine. He revealed the fundamental difference between the "go viral" crowd and those who actually generate revenue.
Here’s the difference:
- Stop Creating Demand, Start Capturing It.
The "go viral" crowd tries to create demand out of thin air. Matt's strategy is to focus on the 3% of the market that is already in buying mode and looking for a solution. You don't need to convince everyone; you just need to find the people who are already convinced they have a problem.
- Your Content Has One Job: Start a Conversation.
Most LinkedIn posts are garbage because their only goal is to broadcast. Matt argues that the sole purpose of your content is to start a conversation. The real game isn't played in the public feed; it's won in the private DMs.
- Ask for an Opinion, Not a Sale.
The fastest way to start that conversation is to ask for an opinion, not pitch a service. It's low-friction, respects their expertise, and opens the door for a real relationship. Pitching on the first message is like "bedroom talk on the first date"—you're just seen as desperate.
Stop chasing vanity metrics. Start having valuable conversations.
That's the real path to revenue, not virality.
What's one thing you can do this week to start a conversation instead of just posting content?
Full episode with Matt is linked in the comments.
26 comments
Author:
Dain Walker
Sep 12, 2025 04:42 AM
regular
Is your business funding your dream life, or is it slowly destroying it?
For most founders, as their business grows, their freedom shrinks. They make more money, but have less meaning. This is a design flaw, not a requirement of success.
On the latest Agency Podcast, I sat down with the world’s leading business coaches, Taki Moore, who is trusted by entrepreneurs like Alex Hormozi, Dan Martell, Jay Wright, and so many more.
Over the past decade, he has trained more than 600 coaches worldwide to scale past seven figures.
We break down his framework for building a "Lifestyle Empire."
It’s built on three non-negotiable pillars:
1. MONEY:
Treating revenue not as a source of stress, but as "fun tickets" you earn to redeem for the life you want. It’s a game to be won.
2. MEANING:
Doing work you love with people you love. Are you a "Maker" who needs long, uninterrupted time to create, or a "Manager" who thrives in 15-minute blocks? Design your role around your genius.
3. FREEDOM:
Intentionally designing your time. Taki shared his "Spanx the Week" concept: by compressing your work into fewer days, Parkinson's Law forces you to be radically productive in the time you have left.
Stop letting your business dictate your life. Start intentionally designing a business that fuels the life you actually want to live.
Link to full episode in comments.
For most founders, as their business grows, their freedom shrinks. They make more money, but have less meaning. This is a design flaw, not a requirement of success.
On the latest Agency Podcast, I sat down with the world’s leading business coaches, Taki Moore, who is trusted by entrepreneurs like Alex Hormozi, Dan Martell, Jay Wright, and so many more.
Over the past decade, he has trained more than 600 coaches worldwide to scale past seven figures.
We break down his framework for building a "Lifestyle Empire."
It’s built on three non-negotiable pillars:
1. MONEY:
Treating revenue not as a source of stress, but as "fun tickets" you earn to redeem for the life you want. It’s a game to be won.
2. MEANING:
Doing work you love with people you love. Are you a "Maker" who needs long, uninterrupted time to create, or a "Manager" who thrives in 15-minute blocks? Design your role around your genius.
3. FREEDOM:
Intentionally designing your time. Taki shared his "Spanx the Week" concept: by compressing your work into fewer days, Parkinson's Law forces you to be radically productive in the time you have left.
Stop letting your business dictate your life. Start intentionally designing a business that fuels the life you actually want to live.
Link to full episode in comments.
6 comments
Author:
Dain Walker
Sep 05, 2025 02:22 AM
quote
Honoured to have partnered with you on this journey. What makes a rebrand powerful isn’t just design or strategy it was Leticia Prado conviction to rewrite the future of her business.
The BKT Beauty team showed up with vision, courage, and trust in the process, which allowed us to create something that feels authentic, ambitious, and built to last.
Excited to watch BKT Beauty step into this next chapter and set a new standard in the industry.
The BKT Beauty team showed up with vision, courage, and trust in the process, which allowed us to create something that feels authentic, ambitious, and built to last.
Excited to watch BKT Beauty step into this next chapter and set a new standard in the industry.
0 comments
Author:
Dain Walker
Sep 05, 2025 02:17 AM
regular
AI will create more millionaires in the next five years than the internet did in the last 20.
The only question is: will you be one of them, or will you be left behind?
This was the central theme of my conversation with futurist Marissa Kos on the Agency Podcast. The current market is volatile, and the AI race feels like a marketing war between tech titans.
It's easy to get paralyzed by the noise. Don't.
Here's how to take agency right now:
1. Acknowledge the Stage We're In.
We're in the "Polaroid" phase of AI the images aren't perfect yet. Stop expecting magic and start seeing the tool for what it is: a powerful but primitive version of what's coming. Patience is your strategic advantage.
2. Stop Complaining About Time.
Marissa makes a killer point: We live in a world where everyone complains they don't have enough time, yet we alienate the very thing that can give it back to us. Start by feeding AI the tedious work you already hate summarizing documents, drafting emails, analyzing data.
3. Choose Liberation over Fear.
A stat we discussed: 86% of people don't like their jobs. AI isn't here to take your job; it's here to liberate you from the soul-crushing tasks within it, freeing you up for the work that actually matters.
The dystopian future is hypothetical. The opportunity is right in front of you.
What's your biggest fear vs. your biggest excitement about AI in your industry?
Check out the comments to view the full on Youtube.
The only question is: will you be one of them, or will you be left behind?
This was the central theme of my conversation with futurist Marissa Kos on the Agency Podcast. The current market is volatile, and the AI race feels like a marketing war between tech titans.
It's easy to get paralyzed by the noise. Don't.
Here's how to take agency right now:
1. Acknowledge the Stage We're In.
We're in the "Polaroid" phase of AI the images aren't perfect yet. Stop expecting magic and start seeing the tool for what it is: a powerful but primitive version of what's coming. Patience is your strategic advantage.
2. Stop Complaining About Time.
Marissa makes a killer point: We live in a world where everyone complains they don't have enough time, yet we alienate the very thing that can give it back to us. Start by feeding AI the tedious work you already hate summarizing documents, drafting emails, analyzing data.
3. Choose Liberation over Fear.
A stat we discussed: 86% of people don't like their jobs. AI isn't here to take your job; it's here to liberate you from the soul-crushing tasks within it, freeing you up for the work that actually matters.
The dystopian future is hypothetical. The opportunity is right in front of you.
What's your biggest fear vs. your biggest excitement about AI in your industry?
Check out the comments to view the full on Youtube.
14 comments
Author:
Dain Walker
Sep 02, 2025 03:44 AM
quote
Excited to be on stage at Quest X on the 19th September.
1 comments
Author:
Dain Walker
Aug 15, 2025 01:35 AM
regular
Legacy logos are depreciating assets.
Personalities are appreciating assets.
That was the core theme of my conversation with Poppy Reid, one of the sharpest minds in Australian media and music.
Poppy has been on the front lines of media's evolution, from launching print magazines in a digital world to bringing iconic brands like Rolling Stone to Australia.
Here’s the next move every founder needs to understand:
1. Authenticity is the Only Currency.
Fans have the "biggest bullshit detector". In an era of endless content, they can sense when an artist or founder is playing a role versus living their truth. If your brand isn't authentic, you can't build a real fanbase.
2. Your Platform is a Responsibility.
Poppy shared a crucial mindset shift: your platform is a responsibility, not a pedestal. It’s about having compassion, telling stories with integrity, and protecting the artists you work with, not chasing "gotcha" moments for viral clips. This is how you build unshakable trust.
3. Walk Towards the Uncomfortable.
Growth, vulnerability, and authenticity all live in uncomfortable places. Poppy's team at Curious Media has a tagline: "walk towards the uncomfortable". For founders, this means having the courage to face your fears, overcome crippling imposter syndrome, and put your true self out there.
The future of media isn't about being the biggest logo. It's about being the most trusted voice.
In an era of distrust, how are you building real trust with your audience?
Full episode linked in the comments.
Personalities are appreciating assets.
That was the core theme of my conversation with Poppy Reid, one of the sharpest minds in Australian media and music.
Poppy has been on the front lines of media's evolution, from launching print magazines in a digital world to bringing iconic brands like Rolling Stone to Australia.
Here’s the next move every founder needs to understand:
1. Authenticity is the Only Currency.
Fans have the "biggest bullshit detector". In an era of endless content, they can sense when an artist or founder is playing a role versus living their truth. If your brand isn't authentic, you can't build a real fanbase.
2. Your Platform is a Responsibility.
Poppy shared a crucial mindset shift: your platform is a responsibility, not a pedestal. It’s about having compassion, telling stories with integrity, and protecting the artists you work with, not chasing "gotcha" moments for viral clips. This is how you build unshakable trust.
3. Walk Towards the Uncomfortable.
Growth, vulnerability, and authenticity all live in uncomfortable places. Poppy's team at Curious Media has a tagline: "walk towards the uncomfortable". For founders, this means having the courage to face your fears, overcome crippling imposter syndrome, and put your true self out there.
The future of media isn't about being the biggest logo. It's about being the most trusted voice.
In an era of distrust, how are you building real trust with your audience?
Full episode linked in the comments.
9 comments
Author:
Dain Walker
Aug 14, 2025 12:32 AM
regular
Stop selling products. Start selling occasions.
That’s how a humble cookie became a cult-like obsession.
On the Agency Podcast, I sat down with Sophia Athas, the creative force behind Butter Boy and Hatrik House, to deconstruct how they built a brand that sells 2.6 million cookies a year.
It wasn't by focusing on the cookie. It was by focusing on the occasion.
Here are the key insights on how to do it:
1. Elevate the Experience.
Everyone knows what a cookie tastes like. Butter Boy created a new experience. They house a simple cookie in a heavy, magnetic box that feels like luxury packaging. The goal wasn't just to sell a cookie; it was to create a moment of joy and indulgence that felt premium.
2. Make Your Brand a Destination.
Their brick-and-mortar stores are a "sensory experience". You can see the bakers rolling the dough and watch the cookies come fresh out of the oven. The smell is so powerful that it stops people in their tracks. This theatrical approach turns a simple shop into a must-visit destination.
3. Build a Narrative People Want to Join.
From the cheeky "Butter Boy" mascot to disruptive guerrilla marketing stunts like faking parking fines, they built a brand with a personality. It’s fun, a bit rebellious, and creates a sense of community. People don't just buy the product; they buy into the story.
Any brand can sell a product.
The ones that achieve cult status are those that create rituals and occasions people want to build their lives around.
How can you turn your product from a simple transaction into a memorable occasion?
Stream the episode on YouTube now. Link in comments.
That’s how a humble cookie became a cult-like obsession.
On the Agency Podcast, I sat down with Sophia Athas, the creative force behind Butter Boy and Hatrik House, to deconstruct how they built a brand that sells 2.6 million cookies a year.
It wasn't by focusing on the cookie. It was by focusing on the occasion.
Here are the key insights on how to do it:
1. Elevate the Experience.
Everyone knows what a cookie tastes like. Butter Boy created a new experience. They house a simple cookie in a heavy, magnetic box that feels like luxury packaging. The goal wasn't just to sell a cookie; it was to create a moment of joy and indulgence that felt premium.
2. Make Your Brand a Destination.
Their brick-and-mortar stores are a "sensory experience". You can see the bakers rolling the dough and watch the cookies come fresh out of the oven. The smell is so powerful that it stops people in their tracks. This theatrical approach turns a simple shop into a must-visit destination.
3. Build a Narrative People Want to Join.
From the cheeky "Butter Boy" mascot to disruptive guerrilla marketing stunts like faking parking fines, they built a brand with a personality. It’s fun, a bit rebellious, and creates a sense of community. People don't just buy the product; they buy into the story.
Any brand can sell a product.
The ones that achieve cult status are those that create rituals and occasions people want to build their lives around.
How can you turn your product from a simple transaction into a memorable occasion?
Stream the episode on YouTube now. Link in comments.
8 comments
Author:
Dain Walker
Aug 13, 2025 07:50 AM
regular
Most people can only remember a handful of things about you. If your message is cluttered, they’ll remember nothing.
Strip away the noise, amplify the signal so your brand becomes unforgettable.
Strip away the noise, amplify the signal so your brand becomes unforgettable.
5 comments
Author:
Dain Walker
Aug 11, 2025 04:58 AM
regular
Most people think they buy logically… but they don’t.
Every purchase starts in the heart, not the head.
We justify with logic after the fact, but the real trigger is emotion, desire, fear, or excitement.If you want to sell, stop focusing only on the specs and features.
Understand what your audience secretly wants, even if they never say it out loud.
Speak to their emotional brain first, then give their rational brain the reason to say yes.
This is how brands build influence and win loyalty that data alone can’t buy.
Every purchase starts in the heart, not the head.
We justify with logic after the fact, but the real trigger is emotion, desire, fear, or excitement.If you want to sell, stop focusing only on the specs and features.
Understand what your audience secretly wants, even if they never say it out loud.
Speak to their emotional brain first, then give their rational brain the reason to say yes.
This is how brands build influence and win loyalty that data alone can’t buy.
8 comments
Author:
Dain Walker
Aug 08, 2025 02:16 AM
regular
Every cult brand starts with a simple, almost delusional obsession.
For Butter Boy, it started with six muffins baked in a mother's kitchen.
Today, it's a phenomenon that sells 2.6 million cookies a year.
I sat down with co-founder and creative director Sophia Athas from Hatrik House on the Agency Podcast to understand how they built a brand with such a powerful pull. It wasn't one thing; it was a relentless focus on the things that matter.
Here's what I learned:
1. A Great Product is the Price of Entry.
No amount of branding can save a bad product. Sophia is adamant that before there was a brand, there was a cookie so good it created a legitimate craving. You have to earn your right to build a brand.
2. Brand is What Justifies the Hype.
A humble cookie is a commodity. A ButterBoy cookie is an experience. The playful mascot, the premium packaging, and the cheeky campaigns all create a narrative that elevates a simple product into a cultural icon.
3. The Founder's Vision is Non-Negotiable.
The brand's integrity comes from the founder's obsession with quality control and staying true to the core vision. Sophia talks about the danger of growing too fast or building for a quick exit. The brands with real staying power are built by founders who genuinely love what they do.
This is more than a story about cookies.
Listen to the full story on the new Agency Podcast.
Link in the comments.
For Butter Boy, it started with six muffins baked in a mother's kitchen.
Today, it's a phenomenon that sells 2.6 million cookies a year.
I sat down with co-founder and creative director Sophia Athas from Hatrik House on the Agency Podcast to understand how they built a brand with such a powerful pull. It wasn't one thing; it was a relentless focus on the things that matter.
Here's what I learned:
1. A Great Product is the Price of Entry.
No amount of branding can save a bad product. Sophia is adamant that before there was a brand, there was a cookie so good it created a legitimate craving. You have to earn your right to build a brand.
2. Brand is What Justifies the Hype.
A humble cookie is a commodity. A ButterBoy cookie is an experience. The playful mascot, the premium packaging, and the cheeky campaigns all create a narrative that elevates a simple product into a cultural icon.
3. The Founder's Vision is Non-Negotiable.
The brand's integrity comes from the founder's obsession with quality control and staying true to the core vision. Sophia talks about the danger of growing too fast or building for a quick exit. The brands with real staying power are built by founders who genuinely love what they do.
This is more than a story about cookies.
Listen to the full story on the new Agency Podcast.
Link in the comments.
3 comments
Author:
Dain Walker
Aug 06, 2025 08:00 AM
regular
Price is a myth.
The most common objection in business, "it's too expensive", is almost never about the money. It’s a signal that your sales process is broken.
When a prospect says this, don't drop your price. Diagnose the breakdown using the 4 P's framework.
Ask yourself, where did I fail?
1. PERSON:
Do they trust me? Have I done the work to build a personal brand that screams credibility and authority, making me the only logical choice?
2. PROBLEM:
Is the problem painful enough? Have I clearly shown them the cost of not fixing this issue, making my solution an investment, not an expense?
3. PRODUCT:
Does the product feel like a perfect match? Have I framed my offer as the bespoke solution to their unique situation, not a generic, one-size-fits-all fix?
4. PROCESS:
Is the path to success crystal clear? Have I eliminated all uncertainty by showing them a clear, step-by-step process from their decision to their desired outcome? If a prospect trusts you (Person), feels the urgency of their Problem, sees your Product as the perfect solution, and understands the Process... the price becomes a logistical detail, not a barrier.
Which of these 4 P's was the real reason?
The most common objection in business, "it's too expensive", is almost never about the money. It’s a signal that your sales process is broken.
When a prospect says this, don't drop your price. Diagnose the breakdown using the 4 P's framework.
Ask yourself, where did I fail?
1. PERSON:
Do they trust me? Have I done the work to build a personal brand that screams credibility and authority, making me the only logical choice?
2. PROBLEM:
Is the problem painful enough? Have I clearly shown them the cost of not fixing this issue, making my solution an investment, not an expense?
3. PRODUCT:
Does the product feel like a perfect match? Have I framed my offer as the bespoke solution to their unique situation, not a generic, one-size-fits-all fix?
4. PROCESS:
Is the path to success crystal clear? Have I eliminated all uncertainty by showing them a clear, step-by-step process from their decision to their desired outcome? If a prospect trusts you (Person), feels the urgency of their Problem, sees your Product as the perfect solution, and understands the Process... the price becomes a logistical detail, not a barrier.
Which of these 4 P's was the real reason?
14 comments
Author:
Dain Walker
Aug 01, 2025 07:03 AM
regular
Stop selling products. Start telling stories.
It’s the single biggest shift a brand can make, but most get it wrong.
This week on Agency Podcast, I sat down with Chad Cohen, a master storyteller who builds brands like Fortem Media and Unofficial Run Club to break down the formula.
Great brand storytelling isn't just a mission statement on your website. It’s a journey you take people on.
Here are the 3 essential ingredients:
1. It Must Be Authentic.
Your audience consumes a staggering amount of media; they can spot a fake a mile away. If you're a fun, playful brand, your story can't be deadly serious. It won't feel right. The brands winning right now are the ones where the story is authentically the people behind it.
2. It Needs Highs AND Lows.
People don’t connect with perfect. They connect with the journey. Chad shared that his most engaging content wasn't just about running an ultramarathon; it was about the injury he got three weeks before and the brutal mental battle to get to the start line. Your audience wants to see the struggle, the losses, and the wins because it makes them feel connected on a human level.
3. It Must Create Intrigue.
Don't give away all the details all the time. Chad explained this as "elusiveness" intentionally leaving gaps in the narrative to pull people in. They created a world people wanted to be a part of.
Stop just listing features. Build a world. Tell a real story.
What is the real story your brand should be telling right now?
Stream the YouTube episode below.
It’s the single biggest shift a brand can make, but most get it wrong.
This week on Agency Podcast, I sat down with Chad Cohen, a master storyteller who builds brands like Fortem Media and Unofficial Run Club to break down the formula.
Great brand storytelling isn't just a mission statement on your website. It’s a journey you take people on.
Here are the 3 essential ingredients:
1. It Must Be Authentic.
Your audience consumes a staggering amount of media; they can spot a fake a mile away. If you're a fun, playful brand, your story can't be deadly serious. It won't feel right. The brands winning right now are the ones where the story is authentically the people behind it.
2. It Needs Highs AND Lows.
People don’t connect with perfect. They connect with the journey. Chad shared that his most engaging content wasn't just about running an ultramarathon; it was about the injury he got three weeks before and the brutal mental battle to get to the start line. Your audience wants to see the struggle, the losses, and the wins because it makes them feel connected on a human level.
3. It Must Create Intrigue.
Don't give away all the details all the time. Chad explained this as "elusiveness" intentionally leaving gaps in the narrative to pull people in. They created a world people wanted to be a part of.
Stop just listing features. Build a world. Tell a real story.
What is the real story your brand should be telling right now?
Stream the YouTube episode below.
10 comments
Author:
Dain Walker
Jul 31, 2025 12:01 AM
regular
The biggest mistake a personal brand can make is becoming the product.
It’s the invisible ceiling that turns a potential empire into a high-paying job.
The smartest founders don't sell themselves; they sell something external to themselves. Their personal brand becomes a powerful "halo" that influences and amplifies the actual product.
Think about it:
- Neil Patel has tools and agencies
- Steven Bartlett has funds and platforms
- Tad James Co. still thrives long after its founder's departure
They built assets, not just audiences. Their campfire illuminates a village that can sustain itself.
Stop building a brand that is 100% dependent on you. Build a brand that you amplify.
It’s the invisible ceiling that turns a potential empire into a high-paying job.
The smartest founders don't sell themselves; they sell something external to themselves. Their personal brand becomes a powerful "halo" that influences and amplifies the actual product.
Think about it:
- Neil Patel has tools and agencies
- Steven Bartlett has funds and platforms
- Tad James Co. still thrives long after its founder's departure
They built assets, not just audiences. Their campfire illuminates a village that can sustain itself.
Stop building a brand that is 100% dependent on you. Build a brand that you amplify.
4 comments
Author:
Dain Walker
Jul 30, 2025 02:15 AM
regular
Your logo isn't your brand. Your Shopify theme isn't your brand.
These are just decorations on an empty shell if you don't have Gravity.
A brand with Gravity has a powerful centre of mass. It pulls people into its orbit effortlessly. It’s what makes you painfully clear, legitimately original, and easily spreadable.
Your brand's Gravity is created by 3 essential forces:
- PURPOSE: Why should anyone care that you exist? This is your mission beyond making a profit. It’s the narrative that creates an emotional connection.
- POSITION: How are you the only choice? This is your angle, your undeniable edge in the market. It’s your competitive separation.
- PROMISE: What result can customers expect? This is the value you commit to delivering, without fail.
When you fuse these together, you get:
- Emotional Loyalty
- Market Advantage
- A Brand POV others can't copy
Don't know if your brand has Gravity? Ask yourself this one brutal question:
"Could my biggest competitor make the exact same claims I'm making?"
If you hesitated, you're vulnerable.
I've built a brand test kit based on this exact framework. If you want to see where you stand...
Comment
GRAVITY and I’ll send it over.
These are just decorations on an empty shell if you don't have Gravity.
A brand with Gravity has a powerful centre of mass. It pulls people into its orbit effortlessly. It’s what makes you painfully clear, legitimately original, and easily spreadable.
Your brand's Gravity is created by 3 essential forces:
- PURPOSE: Why should anyone care that you exist? This is your mission beyond making a profit. It’s the narrative that creates an emotional connection.
- POSITION: How are you the only choice? This is your angle, your undeniable edge in the market. It’s your competitive separation.
- PROMISE: What result can customers expect? This is the value you commit to delivering, without fail.
When you fuse these together, you get:
- Emotional Loyalty
- Market Advantage
- A Brand POV others can't copy
Don't know if your brand has Gravity? Ask yourself this one brutal question:
"Could my biggest competitor make the exact same claims I'm making?"
If you hesitated, you're vulnerable.
I've built a brand test kit based on this exact framework. If you want to see where you stand...
Comment
GRAVITY and I’ll send it over.
66 comments
Author:
Dain Walker
Jul 25, 2025 07:30 AM
regular
"You're not stuck in traffic. You ARE the traffic."
That one sentence from my latest Agency Podcast guest, Gus Balbontin, is a gut punch to every entrepreneur who blames external forces for being "stuck."
Gus is the former Executive Director of Lonely Planet, and he watched a titan of industry, the Google of travel, before Google existed, get sideswiped by disruption. Why? Because they were the traffic. Their own momentum became a trap.
This conversation was a masterclass in uncomfortable truths.
Here are a few insights that will challenge you:
Order vs. Disorder: Most executive teams are hired to maintain "order." The problem? True innovation is born from "disorder", the chaos of experimentation and novelty that orderly businesses are designed to crush.
The Illusion of Time: Thinking you "don't have time" for innovation is the biggest lie we tell ourselves. Time is an illusion; priority is a choice. If your entire business is just "business as usual," you've already started to become irrelevant.
Learn to Let Go: Your business is too busy because you're holding onto baggage old processes, sacred cows, and past successes. You have to create space for the future to be pulled toward you; otherwise, it will hit you in the face.
Stop blaming the traffic. It's time to take the wheel.
We're certain you'll enjoy Gus's passion, enthusiasm and wisdom in another value driven interview.
Grab some popcorn and enjoy the weekend viewing 🍿
https://lnkd.in/gA8tqbty
That one sentence from my latest Agency Podcast guest, Gus Balbontin, is a gut punch to every entrepreneur who blames external forces for being "stuck."
Gus is the former Executive Director of Lonely Planet, and he watched a titan of industry, the Google of travel, before Google existed, get sideswiped by disruption. Why? Because they were the traffic. Their own momentum became a trap.
This conversation was a masterclass in uncomfortable truths.
Here are a few insights that will challenge you:
Order vs. Disorder: Most executive teams are hired to maintain "order." The problem? True innovation is born from "disorder", the chaos of experimentation and novelty that orderly businesses are designed to crush.
The Illusion of Time: Thinking you "don't have time" for innovation is the biggest lie we tell ourselves. Time is an illusion; priority is a choice. If your entire business is just "business as usual," you've already started to become irrelevant.
Learn to Let Go: Your business is too busy because you're holding onto baggage old processes, sacred cows, and past successes. You have to create space for the future to be pulled toward you; otherwise, it will hit you in the face.
Stop blaming the traffic. It's time to take the wheel.
We're certain you'll enjoy Gus's passion, enthusiasm and wisdom in another value driven interview.
Grab some popcorn and enjoy the weekend viewing 🍿
https://lnkd.in/gA8tqbty
8 comments
Author:
Dain Walker
Jul 24, 2025 12:00 AM
regular
Personal branding has changed.
Two years ago, showing up online gave you leverage. Today, it barely gets you seen.
The platforms are stingier with reach. The audience is pickier with attention. And everyone’s fighting for the same slice of digital real estate.
What used to be an “influencer game” has turned into a professional sport where the winners are dialed in on craft, communication, and consistency.
If you’re still replying on luck, don’t be surprised when it doesn’t move the needle.
The market got smarter. The game got harder. And now, you have to be better.
Two years ago, showing up online gave you leverage. Today, it barely gets you seen.
The platforms are stingier with reach. The audience is pickier with attention. And everyone’s fighting for the same slice of digital real estate.
What used to be an “influencer game” has turned into a professional sport where the winners are dialed in on craft, communication, and consistency.
If you’re still replying on luck, don’t be surprised when it doesn’t move the needle.
The market got smarter. The game got harder. And now, you have to be better.
3 comments
Author:
Dain Walker
Jul 17, 2025 11:31 PM
regular
Should your personal brand perfectly align with your business brand? Not always.
There are 3 models:
- Fully integrated – same mission, same audience.
- Hybrid – overlapping but distinct goals.
- Completely separate – different audiences, different paths.
The key is to pick your game and play it well. Don’t try to merge everything if they were never meant to serve the same purpose.
Define the relationship between your brand and your business, then double down.
There are 3 models:
- Fully integrated – same mission, same audience.
- Hybrid – overlapping but distinct goals.
- Completely separate – different audiences, different paths.
The key is to pick your game and play it well. Don’t try to merge everything if they were never meant to serve the same purpose.
Define the relationship between your brand and your business, then double down.
2 comments
Author:
Dain Walker
Jul 11, 2025 06:50 AM
regular
AI is the fastest moving tech innovation in history 🤖
This week's Agency Podcast I interview Marty Hungerford, Chief Innovation Officer and founding partner at BRX.
Marty is redefining how creative agencies deliver value through technology, insight and craft. With over 25 years of experience building and guiding digital, creative and strategic teams. Marty has helped some of Australia’s most iconic brands, including Optus, Medibank, AGL and Australia Post.
In this episode, we explore the future of creativity in the AI era, the power of taste and human instinct, and why embracing these tools is essential for staying relevant.
This week's Agency Podcast I interview Marty Hungerford, Chief Innovation Officer and founding partner at BRX.
Marty is redefining how creative agencies deliver value through technology, insight and craft. With over 25 years of experience building and guiding digital, creative and strategic teams. Marty has helped some of Australia’s most iconic brands, including Optus, Medibank, AGL and Australia Post.
In this episode, we explore the future of creativity in the AI era, the power of taste and human instinct, and why embracing these tools is essential for staying relevant.
11 comments
Author:
Dain Walker
Jun 13, 2025 04:11 AM
regular
The gloves are off for this one! 🥊
Do you think Ai should be allowed to use brand IP?
What do you think? Comment below.
Do you think Ai should be allowed to use brand IP?
What do you think? Comment below.
45 comments
Author:
Dain Walker
Jun 13, 2025 01:41 AM
regular
Most brands look good… but don’t say a damn thing.
Logos. Taglines. A polished feed. It's cool but that’s just 40% of the game.The other 60%?
Strategy. Emotion. Behaviour.
The stuff that actually moves people—and money.If your brand isn’t fluent in all five languages, you’re not building a brand.
You’re dressing up a business and wondering why it’s not converting.
Swipe through and fix that.
Logos. Taglines. A polished feed. It's cool but that’s just 40% of the game.The other 60%?
Strategy. Emotion. Behaviour.
The stuff that actually moves people—and money.If your brand isn’t fluent in all five languages, you’re not building a brand.
You’re dressing up a business and wondering why it’s not converting.
Swipe through and fix that.
15 comments
Author:
Dain Walker
Jun 12, 2025 12:00 AM
regular
As business owners it should be your goal to build something people want to be part of.
Branding is gravitational. It pulls people in without you having to constantly chase. If you’re still relying on ads to get leads, you don’t have a brand. You have a transaction system.
Gravitational brands create momentum, build trust, community and desire before the first offer even drops. That’s branding done right.
Branding is gravitational. It pulls people in without you having to constantly chase. If you’re still relying on ads to get leads, you don’t have a brand. You have a transaction system.
Gravitational brands create momentum, build trust, community and desire before the first offer even drops. That’s branding done right.
1 comments
Author:
Dain Walker
Jun 06, 2025 06:42 AM
regular
Steve Chapman is a serial entrepreneur and co-founder of Shine and Hyro, two game-changing beverage brands shaking up the energy and hydration markets. In this episode of The Agency Podcast, Steve shares his wild journey from being sued by Meta to building brands stocked in thousands of stores.
He unpacks what it truly means to be an entrepreneur, the mindset needed to bounce back from failure, and why building a business is about more than just profit. It’s about impact, growth, and purpose.
A powerful episode packed with honest insights and uplifting lessons.
Stream the full episode on YouTube, Spotify and Apple Podcast.
https://lnkd.in/gykyyNwD
He unpacks what it truly means to be an entrepreneur, the mindset needed to bounce back from failure, and why building a business is about more than just profit. It’s about impact, growth, and purpose.
A powerful episode packed with honest insights and uplifting lessons.
Stream the full episode on YouTube, Spotify and Apple Podcast.
https://lnkd.in/gykyyNwD
6 comments
Author:
Dain Walker
Jun 03, 2025 01:21 AM
regular
Agency Podcast has reached a remarkable milestone of 100K subscribers on YouTube! 🚀
A massive shoutout to Cam Nugent, my co-founder, for his unwavering commitment and relentless effort in driving the success of our podcast. His dedication has truly propelled the team forward.
Special thanks to Jared Wineera for his steadfast loyalty and patience during our podcast's growth journey.
Giulio Saraceno for his exceptional editing skills and captivating trailers that have added a unique flair to our content.
Felix W. for his keen eye for detail and expertise in lighting, enhancing the visual appeal of our productions.
And so many more...
The achievements of this incredible team exemplify the power of dedication, hard work, and discipline. I am immensely proud of the team!
The next target is set at 1 million subscribers! 👀
A massive shoutout to Cam Nugent, my co-founder, for his unwavering commitment and relentless effort in driving the success of our podcast. His dedication has truly propelled the team forward.
Special thanks to Jared Wineera for his steadfast loyalty and patience during our podcast's growth journey.
Giulio Saraceno for his exceptional editing skills and captivating trailers that have added a unique flair to our content.
Felix W. for his keen eye for detail and expertise in lighting, enhancing the visual appeal of our productions.
And so many more...
The achievements of this incredible team exemplify the power of dedication, hard work, and discipline. I am immensely proud of the team!
The next target is set at 1 million subscribers! 👀
14 comments
Author:
Dain Walker
Jun 02, 2025 08:00 AM
regular
Buyers, clients, and top talent are choosing brands they see, not brands that have been around the longest.
Currently, significant attention and resources are being directed towards individuals who were previously unknown. This isn’t about chasing trends.
This is about protecting your edge in a market that now rewards visibility, credibility, and speed. If your face, your voice, and your thinking aren’t out there, your influence is fading.
Silence is no longer neutral. It’s a liability.
Currently, significant attention and resources are being directed towards individuals who were previously unknown. This isn’t about chasing trends.
This is about protecting your edge in a market that now rewards visibility, credibility, and speed. If your face, your voice, and your thinking aren’t out there, your influence is fading.
Silence is no longer neutral. It’s a liability.
0 comments
Author:
Dain Walker
Jun 02, 2025 12:50 AM
regular
Whether you’re just starting out or already running a multi-million-dollar business, these fears are universal. But so is the opportunity if you get past them.
You don’t need to be perfect. You do need to be seen. The ones who win are the ones who show up.
You don’t need to be perfect. You do need to be seen. The ones who win are the ones who show up.
1 comments
Author:
Dain Walker
May 30, 2025 03:31 AM
regular
Thanks, Ben Handler for having me on Tommorrow's Minds.
It was fun to talk about all things personal branding, social media algorithms and scaling rivyl
Check out the full episode:
https://lnkd.in/g6MX4AEr
It was fun to talk about all things personal branding, social media algorithms and scaling rivyl
Check out the full episode:
https://lnkd.in/g6MX4AEr
0 comments
Author:
Dain Walker
May 30, 2025 02:37 AM
regular
Buyers, clients, and top talent are choosing brands they see—not brands that have been around the longest. And right now, big money and attention is shifting to people who were unknown five years ago.
This isn’t about chasing trends.
This is about protecting your edge in a market that now rewards visibility, credibility, and speed.
If your face, your voice, your thinking isn’t out there—your influence is fading. Silence is no longer neutral. It’s a liability.
This isn’t about chasing trends.
This is about protecting your edge in a market that now rewards visibility, credibility, and speed.
If your face, your voice, your thinking isn’t out there—your influence is fading. Silence is no longer neutral. It’s a liability.
1 comments
Author:
Dain Walker
May 30, 2025 01:35 AM
regular
I'm excited to announce Agency Podcast has exclusively partnered with Wix Studio.
Wix Studio is a end-to-end platform for agencies and enterprises. That helps them create and manage exceptional sites with extreme efficiency.
Season 3 of Agency podcast will be with bigger and better guests!
Wix Studio is a end-to-end platform for agencies and enterprises. That helps them create and manage exceptional sites with extreme efficiency.
Season 3 of Agency podcast will be with bigger and better guests!
6 comments
Author:
Dain Walker
May 29, 2025 08:56 AM
regular
Hard Truths About the Housing Crisis, Mindset and Money with Jack Henderson
Now Available on YouTube, Spotify and Apple Podcasts.
https://lnkd.in/gG26m95R
Now Available on YouTube, Spotify and Apple Podcasts.
https://lnkd.in/gG26m95R
1 comments
Author:
Dain Walker
May 28, 2025 06:56 AM
regular
I’m a comedian!
Thanks for having me, Romania!
Modern Owners
Thanks for having me, Romania!
Modern Owners
2 comments
Author:
Dain Walker
May 22, 2025 05:29 AM
regular
Most podcasts today miss the mark. They’re obsessed with turning every moment into a reel, instead of giving their guests the space to unpack real value.
The best hosts don’t interrupt. They listen. They create space.
Podcasting isn’t about the host. It’s about elevating the guest.
The best hosts don’t interrupt. They listen. They create space.
Podcasting isn’t about the host. It’s about elevating the guest.
0 comments
Author:
Dain Walker
Daniele Tanner
Co-CEO and Founder of Social Media College 🚀 Helping business owners and marketers succeed using the power of social mediaLinkedIn Profile
Email
Name
Daniele Tanner
Title
Daniele Tanner - Co-CEO and Founder of Social Media ...
Headline
Co-CEO and Founder of Social Media College 🚀 Helping business owners and marketers succeed using the power of social media
Location
Sydney, New South Wales
Summary
I am a highly passionate, skilled and hands on entrepreneur determined to make a positive impact on the world. I have a passion for digital media and developing new and innovative educational programs that will benefit the greater community.
I am the Co-Founder and CEO of Social Media College, the market leader for social media education. Our vision to empower our community to make their impact on the world, using the power of social media marketing.
My enthusiasm is often reflected in those around me and I see that each and every day through our amazing team and students at Social Media College.
Feel free to drop me a line at any time, I am always eager to discuss new topics and hear what the wider community has to say.
I am the Co-Founder and CEO of Social Media College, the market leader for social media education. Our vision to empower our community to make their impact on the world, using the power of social media marketing.
My enthusiasm is often reflected in those around me and I see that each and every day through our amazing team and students at Social Media College.
Feel free to drop me a line at any time, I am always eager to discuss new topics and hear what the wider community has to say.
Snippet
Co-CEO and Founder of Social Media College Helping business owners and ... Sydney, New South Wales, Australia. 5K followers 500+ connections. See your ...
Current Experiences
Co-CEO and Founder
Social Media College
Sydney, Australia
Started: Nov 2014 - Present
At Social Media College we are passionate about social media and all of its possibilities. We push the boundaries of what’s possible and encourage our students to drive the industry forward with innovative ideas and creative marketing strategies.
Social media has completely revolutionised the way in which people create, consume and share information. Used effectively, social media can build brand awareness, improve brand loyalty, boost search engine rankings, increase web traffic, convert more customers and lower marketing costs.
Our course writers and course mentors are all practising social media experts who apply their real-world experiences to our student's learning. Choose an exciting and innovative education with a personal approach and graduate with the skills and industry connections you need to make your social media marketing dreams a reality.
As Co-CEO and Founder, I work in all areas of the business. My specialisation is in growth strategy, business development, operations, client management, product management to retain the highest level of quality across all of our courses, team management and company motivation.
Social media has completely revolutionised the way in which people create, consume and share information. Used effectively, social media can build brand awareness, improve brand loyalty, boost search engine rankings, increase web traffic, convert more customers and lower marketing costs.
Our course writers and course mentors are all practising social media experts who apply their real-world experiences to our student's learning. Choose an exciting and innovative education with a personal approach and graduate with the skills and industry connections you need to make your social media marketing dreams a reality.
As Co-CEO and Founder, I work in all areas of the business. My specialisation is in growth strategy, business development, operations, client management, product management to retain the highest level of quality across all of our courses, team management and company motivation.
Industry: Education Management
Company Size: 10-50 (14 staff)
Contact Information
Emails:
[email protected]
(100) (work)
[email protected]
(100) (personal)
[email protected]
(100) (personal)
[email protected]
(100) (work)
Phones:
+61 405 280 009
(100) (mobile)
+1 618-771-3997
(100) (mobile)
+61 1300 887 426
(100)
+61290954225
(100) (work phone)
+61 2 8001 6287
(100) (work phone)
Social Media
LinkedIn:
https://www.linkedin.com/in/danieletanner
(100)
LinkedIn:
https://www.linkedin.com/in/daniele-richter-37276044
(100)
LinkedIn:
https://www.linkedin.com/in/daniele-tanner-37276044
(100)
Facebook:
https://www.facebook.com/danielemrichter
(100)
Twitter:
https://www.twitter.com/daniele_richter
(100)
Gr:
https://gravatar.com/danielesmc
(100)
Facebook:
https://facebook.com/daniella.richter
(100)
LinkedIn Posts - Daniele Tanner
23 post(s) found
Jan 10, 2025 04:02 AM
regular
We are looking for a passionate social media Trainer and Assessor to work with one of our partners in Brisbane.
Must have a Certificate IV in Training and Assessment, at least 2 years of industry experience, and be available to start in January 2025.
If you are looking for an exciting opportunity to teach the next wave of social media leaders please get in touch!
https://lnkd.in/gNQKcCRa
Must have a Certificate IV in Training and Assessment, at least 2 years of industry experience, and be available to start in January 2025.
If you are looking for an exciting opportunity to teach the next wave of social media leaders please get in touch!
https://lnkd.in/gNQKcCRa
1 comments
Author:
Daniele Tanner
Apr 06, 2023 11:48 AM
regular
It's official, Social Media College are launching in the UK!
Jonathon Tanner and I had such an incredible experience working in partnership with Investment NSW on a trade mission to expand SMC globally, first stop being London.
We loved attending the UCL EdTech Labs with Houtan Froushan.
The Bett Global conference was also the perfect way to meet new partners and prepare us for the launch.
Big thank you to our amazing representative from Investment NSW Emma Stevens and fellow cohort:
Nicholas Robert from Learning Vault
Natalie Kradolfer (nee Dodds) and Ricky Kradolfer from Amplify
Colin Anson-Smith from Pixevety
Liv Pennie from BECOME Education
Mark Stanley from Scribo and Presto by Literatu
Thank you also to the Standard Ledger team and jo tasker for your support.
We look forward to seeing you all back in London very soon!
#socialmediacollege #lovewhatyoudo #London #globalexpansion
Jonathon Tanner and I had such an incredible experience working in partnership with Investment NSW on a trade mission to expand SMC globally, first stop being London.
We loved attending the UCL EdTech Labs with Houtan Froushan.
The Bett Global conference was also the perfect way to meet new partners and prepare us for the launch.
Big thank you to our amazing representative from Investment NSW Emma Stevens and fellow cohort:
Nicholas Robert from Learning Vault
Natalie Kradolfer (nee Dodds) and Ricky Kradolfer from Amplify
Colin Anson-Smith from Pixevety
Liv Pennie from BECOME Education
Mark Stanley from Scribo and Presto by Literatu
Thank you also to the Standard Ledger team and jo tasker for your support.
We look forward to seeing you all back in London very soon!
#socialmediacollege #lovewhatyoudo #London #globalexpansion
26 comments
Author:
Daniele Tanner
Aug 21, 2022 03:16 PM
quote
So incredibly proud of Jonathon Tanner for being awarded Social Media Educator of the Year 2022 🏆
Jon puts his heart and soul into ensuring every single one of our students achieves their goals, and the results speak for themselves! Our student success stories are pouring in everyday.
From developing our programs, to teaching, facilitating and coaching our students through every step of the way, Jon has the passion, enthusiasm and dedication to do it all.
As Jon says, this award comes with a huge amount of support and dedication from our all star team here at Social Media College 🌟
Thank you to all of our supporters and of course the SMMI - Social Media Marketing Institute for putting on these great awards.
Congratulations again Jon on this wonderful achievement! 👏 👏 👏
#dreamteam #socialmediacollege #awardwinning
Jon puts his heart and soul into ensuring every single one of our students achieves their goals, and the results speak for themselves! Our student success stories are pouring in everyday.
From developing our programs, to teaching, facilitating and coaching our students through every step of the way, Jon has the passion, enthusiasm and dedication to do it all.
As Jon says, this award comes with a huge amount of support and dedication from our all star team here at Social Media College 🌟
Thank you to all of our supporters and of course the SMMI - Social Media Marketing Institute for putting on these great awards.
Congratulations again Jon on this wonderful achievement! 👏 👏 👏
#dreamteam #socialmediacollege #awardwinning
0 comments
Author:
Daniele Tanner
Feb 21, 2022 04:05 AM
regular
Social Media College is looking for a passionate Digital Marketing Executive to join our team.
https://lnkd.in/gtyS8AhM
PM me if you are interested or know someone who would be well suited.
We look forward to hearing from you!
#socialmediacollege #digitalmarketing #dreamteam #dreamjob
https://lnkd.in/gtyS8AhM
PM me if you are interested or know someone who would be well suited.
We look forward to hearing from you!
#socialmediacollege #digitalmarketing #dreamteam #dreamjob
0 comments
Author:
Daniele Tanner
Nov 24, 2021 12:17 PM
quote
The countdown is on!
We are very excited to be apart of these amazing awards with Business News Australia Pty Ltd.
Nominated alongside my amazing Co-CEO and hubby, Jonathon Tanner.
We have built Social Media College from the ground up and what an incredible journey it has been! I have truly loved every moment.
Our mission is to empower our community to achieve their impact, and each and every day we have our students telling about their success as a direct result of working with us. Our students achievements are the fuel that drives us forward and keeps us innovating to achieve the best results possible.
Jon said it best, we couldn't do what we do without our incredible team who work so hard to deliver the best possible results for our students. Michelle Neil Apoorva Auke Juliana Natalya Tamara Gareth
Thank you for everything you do! 🙏
Wishing all of the finalists the best of luck for tomorrow's big event!
Thank you also Camilla Jansen for putting on these great awards.
#awards #youngentrepreneur #socialmediacollege
We are very excited to be apart of these amazing awards with Business News Australia Pty Ltd.
Nominated alongside my amazing Co-CEO and hubby, Jonathon Tanner.
We have built Social Media College from the ground up and what an incredible journey it has been! I have truly loved every moment.
Our mission is to empower our community to achieve their impact, and each and every day we have our students telling about their success as a direct result of working with us. Our students achievements are the fuel that drives us forward and keeps us innovating to achieve the best results possible.
Jon said it best, we couldn't do what we do without our incredible team who work so hard to deliver the best possible results for our students. Michelle Neil Apoorva Auke Juliana Natalya Tamara Gareth
Thank you for everything you do! 🙏
Wishing all of the finalists the best of luck for tomorrow's big event!
Thank you also Camilla Jansen for putting on these great awards.
#awards #youngentrepreneur #socialmediacollege
1 comments
Author:
Daniele Tanner
Nov 22, 2021 04:18 AM
quote
Very proud to announce that our Diploma of Social Media Marketing has been awarded Diamond Winner for “Best Certification Training Project” and Platinum Winner for “Best Blended Learning Model” at the 2021 LearnX Awards!
Along with our incredible team, we congratulate our Head of Learning Design, Neil and Co-CEO Jonathon on this achievement!
Neil and Jon are the most dedicated course creators you could ever meet. They are always hard at work to continuously improve our learning experience to ensure that every student who enters Social Media College achieves their success.
The awards are testament to their amazing work. Which of course could not be possible without the support of everyone at SMC! Juliana, Auke, Apoorva, Michelle, Natalya, Tamara, Gareth thank you for everything you do!
Team work makes the dream work, and that is certainly true each and every day at SMC.
Thank you also to the LearnX Live team for making this premier award event happen to showcase key achievements in the education industry.
#learnx #awards #socialmediacollege #socialmediatraining #dreamteam
Along with our incredible team, we congratulate our Head of Learning Design, Neil and Co-CEO Jonathon on this achievement!
Neil and Jon are the most dedicated course creators you could ever meet. They are always hard at work to continuously improve our learning experience to ensure that every student who enters Social Media College achieves their success.
The awards are testament to their amazing work. Which of course could not be possible without the support of everyone at SMC! Juliana, Auke, Apoorva, Michelle, Natalya, Tamara, Gareth thank you for everything you do!
Team work makes the dream work, and that is certainly true each and every day at SMC.
Thank you also to the LearnX Live team for making this premier award event happen to showcase key achievements in the education industry.
#learnx #awards #socialmediacollege #socialmediatraining #dreamteam
9 comments
Author:
Daniele Tanner
Nov 04, 2021 12:53 PM
quote
Very excited about the recent launch of our partnership with FutureLearn 🚀
FutureLearn are one of the top global platforms for online courses. Social Media College have recently launched 4 new social media courses on FutureLearn with many more to come.
John Molden it is great to be working with you and your fantastic team.
FutureLearn are one of the top global platforms for online courses. Social Media College have recently launched 4 new social media courses on FutureLearn with many more to come.
John Molden it is great to be working with you and your fantastic team.
1 comments
Author:
Daniele Tanner
May 21, 2021 08:15 AM
quote
Very excited about this upcoming panel event with some of Australia’s leading social media marketers.
Taryn Williams, Nathanial Bibby, Max Doyle, Gemma Pranita, Gareth Kidd
Come and join us to learn about the latest insights and trends in social media marketing.
Register for free here: https://lnkd.in/gSETM7m
We cannot wait to see you there!
#socialmediacollege
Jonathon Tanner
Taryn Williams, Nathanial Bibby, Max Doyle, Gemma Pranita, Gareth Kidd
Come and join us to learn about the latest insights and trends in social media marketing.
Register for free here: https://lnkd.in/gSETM7m
We cannot wait to see you there!
#socialmediacollege
Jonathon Tanner
0 comments
Author:
Daniele Tanner
Oct 03, 2019 01:04 PM
regular
And just like that, it is time to say goodbye to our home for the last 5 years, and hello to the city lights.
Surry Hills was the perfect environment for SMC to cultivate and grow into what it is today. A business we are so proud, one which allows us to help improve the lives of thousands of students and their respective communities each and everyday.
We had the honour of sharing our space with some of the most inspiring people I have ever met. We kept each going through thick and thin, greeting everyday with a smile and new found enthusiasm for the adventures ahead. We shared many laughs, many amazing wins, many late nights, and many great roof top events.
With this new chapter, we are so excited to be joining the JustCo community. A fresh, new and vibrant environment that will allow Social Media College to flourish and take it to the next level.
With that, we are pleased to showcase an expression painted on the wall in neon lights at JustCo “Just be a Flamingo in a flock of pigeons”
Our team cannot wait to welcome you to our new home 🏡
#socialmediacollege #justco #lovewhatyoudo #dreamteam #citylights #grow #flourish #dreambig #socialmedia #entrepreneurlife #shootforthestars #makeeverydayamazing
Jonathon, Michelle, Jessie, Cigdem, Dr, Tim, Tamara, Simon
Surry Hills was the perfect environment for SMC to cultivate and grow into what it is today. A business we are so proud, one which allows us to help improve the lives of thousands of students and their respective communities each and everyday.
We had the honour of sharing our space with some of the most inspiring people I have ever met. We kept each going through thick and thin, greeting everyday with a smile and new found enthusiasm for the adventures ahead. We shared many laughs, many amazing wins, many late nights, and many great roof top events.
With this new chapter, we are so excited to be joining the JustCo community. A fresh, new and vibrant environment that will allow Social Media College to flourish and take it to the next level.
With that, we are pleased to showcase an expression painted on the wall in neon lights at JustCo “Just be a Flamingo in a flock of pigeons”
Our team cannot wait to welcome you to our new home 🏡
#socialmediacollege #justco #lovewhatyoudo #dreamteam #citylights #grow #flourish #dreambig #socialmedia #entrepreneurlife #shootforthestars #makeeverydayamazing
Jonathon, Michelle, Jessie, Cigdem, Dr, Tim, Tamara, Simon
26 comments
Author:
Daniele Tanner
Jul 08, 2019 02:43 PM
quote
For anyone looking to rapidly increase their Instagram Marketing engagement, this E-Book is a must.
0 comments
Author:
Daniele Tanner
May 29, 2019 07:49 AM
regular
Our team is growing! If you know a great Learning Designer who would like to join our innovative business - let us know!
0 comments
Author:
Daniele Tanner
Mar 06, 2019 07:22 AM
quote
Video marketing is going off, there is no doubt about it.
YouTube changed our world when it was created in 2005, and it revolutionised how we watch and consume video content.
Fast forward to today. YouTubers are becoming famous, with some accounts having tens of millions of engaged followers.
There are incredible videos and stunning images being captured by teenagers with iPhones, so it’s only natural for businesses to wonder if the camera they use really matters.
The answer to this is still yes, but it’s more of a soft yes than it was even ten years ago. Video quality highly important if you want to grow your followers and keep your viewers engaged.
If you would like to find out which cameras are best to create amazing YouTube videos, this article is a must. #socialmediamarketing #videomarketing #socialmediacollege
YouTube changed our world when it was created in 2005, and it revolutionised how we watch and consume video content.
Fast forward to today. YouTubers are becoming famous, with some accounts having tens of millions of engaged followers.
There are incredible videos and stunning images being captured by teenagers with iPhones, so it’s only natural for businesses to wonder if the camera they use really matters.
The answer to this is still yes, but it’s more of a soft yes than it was even ten years ago. Video quality highly important if you want to grow your followers and keep your viewers engaged.
If you would like to find out which cameras are best to create amazing YouTube videos, this article is a must. #socialmediamarketing #videomarketing #socialmediacollege
0 comments
Author:
Daniele Tanner
Nov 27, 2018 01:57 AM
quote
Increasing your Facebook page likes will help accelerate your business.
Check out this article to learn how to increase your Facebook page likes organically.
Check out this article to learn how to increase your Facebook page likes organically.
0 comments
Author:
Daniele Tanner
Nov 20, 2018 12:16 AM
quote
Everything you need to know about getting more engagement on Instagram.
Happy reading!
#socialmediamarketing #instagrammarketing #socialmediacollege
Happy reading!
#socialmediamarketing #instagrammarketing #socialmediacollege
0 comments
Author:
Daniele Tanner
May 06, 2018 11:48 AM
regular
Our team is growing!
Social Media College are looking for a passionate and dynamic individual to join our team as the Head of Content and Communications.
PM me if you are interested or know someone who would be well suited.
We look forward to hearing from you!
https://lnkd.in/gwCCuvJ #socialmedia #socialmediacollege #dreamteam
Social Media College are looking for a passionate and dynamic individual to join our team as the Head of Content and Communications.
PM me if you are interested or know someone who would be well suited.
We look forward to hearing from you!
https://lnkd.in/gwCCuvJ #socialmedia #socialmediacollege #dreamteam
1 comments
Author:
Daniele Tanner
Oct 26, 2016 03:53 AM
quote
Great article from Open Colleges regarding the importance of social media marketing.
Interview with Jonathon Tanner from Social Media College
Interview with Jonathon Tanner from Social Media College
0 comments
Author:
Daniele Tanner
Feb 10, 2015 02:00 AM
regular
Peace Love Yoga | Just started the 6 week yoga challenge! #yogachallenge @powerlivingyoga
1 comments
Author:
Daniele Tanner
Jan 21, 2015 11:05 PM
regular
“You must be the change you wish to see in the world.” Mahatma Gandhi
0 comments
Author:
Daniele Tanner
Jan 20, 2015 11:05 PM
regular
"The more you praise and celebrate your life, the more there is in life to celebrate!" @Oprah
0 comments
Author:
Daniele Tanner
Jan 20, 2015 01:06 AM
regular
“A business has to be involving, it has to be fun, and it has to exercise your creative instincts” @richardbranson #GetInspired
0 comments
Author:
Daniele Tanner
Jan 19, 2015 05:10 AM
regular
Why Every Marketer Should Leverage Retargeting http://buff.ly/1o8eDRo
0 comments
Author:
Daniele Tanner
Jan 19, 2015 02:15 AM
regular
The amazing @Ev founder of Twitter talks about his latest venture @Medium goo.gl/7ZzXfM. Get involved! Medium.com
0 comments
Author:
Daniele Tanner
🤖 Jason Ross
Co-founder @ Time Under Tension (Generative AI)LinkedIn Profile
Email
Name
🤖 Jason Ross
Title
🤖 Jason Ross - Co-founder @ Time Under Tension ...
Headline
Co-founder @ Time Under Tension (Generative AI)
Location
Sydney, New South Wales
Summary
I have a shameless love for the creative use of technology and a passion for building vibrant, sustainable and profitable innovation led businesses.
My experience taking charge of P&L responsibilities means I have developed intricate skills in the art of creating harmonious, inspired and achieving teams. I thrive on working with people and am comfortable engaging with all levels, from C-suite to the teams I work with.
I am a hands-on, open-minded person; leading key business development initiatives and strategies, nurturing account satisfaction and growth and overseeing strategic growth of the businesses I manage are just some of the things I wake up for.
My only ask of people (and myself!) is that they enjoy what they do. At the end of the day if we can’t have fun doing what we do, why bother!
My experience taking charge of P&L responsibilities means I have developed intricate skills in the art of creating harmonious, inspired and achieving teams. I thrive on working with people and am comfortable engaging with all levels, from C-suite to the teams I work with.
I am a hands-on, open-minded person; leading key business development initiatives and strategies, nurturing account satisfaction and growth and overseeing strategic growth of the businesses I manage are just some of the things I wake up for.
My only ask of people (and myself!) is that they enjoy what they do. At the end of the day if we can’t have fun doing what we do, why bother!
Snippet
Co-founder @ Time Under Tension (Generative AI) · I have a shameless love ... Digital Marketing Consultant. Self Employed. May 1998 - Jan 2002 3 years 9 ...
Current Experiences
Co-founder @ Time Under Tension
Time Under Tension
Started: Mar 2023 - Present
We founded Time Under Tension in early 2023 becoming Australia’s first Generative AI experience agency. We help forward-thinking companies embrace and accelerate the power of generative AI. By working at the intersection of generative AI, design and user experience, our goal is to help create world-leading customer and employee experiences.
Industry: Computer Software
Company Size: 1-10 (13 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (personal)
Social Media
LinkedIn:
https://www.linkedin.com/in/jsnrss
(100)
Twitter:
http://twitter.com/jsnrss
(100)
LinkedIn Posts - 🤖 Jason Ross
50 post(s) found
Dec 10, 2025 01:48 AM
regular
We've been building custom generative AI experiences since ChatGPT went mainstream 3 years ago. Throughout that time, brands and agencies, have been asking us to teach what we're doing - from prompting tips and tricks, to advanced AI media creation, workflows, coding and more. So there is no better time to announce that we're formalising our training by hiring AI educator and communications strategist Simon Hillier as our new Head of AI Training, to lead our AI Academy, a program that accelerates AI capability for our marketing, business, and government clients. Welcome to the team Simon!
9 comments
Author:
🤖 Jason Ross
Nov 26, 2025 09:30 PM
regular
Gemini’s new ✨ Dynamic View is very cool, even if slightly overshadowed by all the Nano Banana Pro love!
Last night, my daughter was showing me her TAFE nursing course material (which looks 🦖 prehistoric), so I decided to feed it into Gemini with Dynamic view enabled, to see what would happen
The results were so impressive, I decided to check out how Dynamic view handles a few other learning prompts. Each time it generated a highly engaging and slick interactive learning experience.
Dynamic view is clearly making good use of Gemini 3 and Nano banana Pro to create these, and when complex topics can be turned into beautifully digestible artefacts, it gets me excited about the future of learning.
Last night, my daughter was showing me her TAFE nursing course material (which looks 🦖 prehistoric), so I decided to feed it into Gemini with Dynamic view enabled, to see what would happen
The results were so impressive, I decided to check out how Dynamic view handles a few other learning prompts. Each time it generated a highly engaging and slick interactive learning experience.
Dynamic view is clearly making good use of Gemini 3 and Nano banana Pro to create these, and when complex topics can be turned into beautifully digestible artefacts, it gets me excited about the future of learning.
3 comments
Author:
🤖 Jason Ross
Nov 25, 2025 05:26 AM
repost
Banner ad resizing with Nano Banana Pro! I truly did not expect this to work. With just a text prompt, the new NBP image model can take a banner and create new variations at different aspect ratios and sizes. All at high resolution too. This is something we've been asked by marketing teams for the past 3 years, and finally it's possible.
Click through the examples and close-ups (all AI generated) below.
The Nike example shows a first step of ad generation, and then a resizing step.
If you are a marketer and would like a demo of this, reach out and say hi.
🤖 Jason Ross
Click through the examples and close-ups (all AI generated) below.
The Nike example shows a first step of ad generation, and then a resizing step.
If you are a marketer and would like a demo of this, reach out and say hi.
🤖 Jason Ross
8 comments
Author:
Tim O'Neill
Nov 24, 2025 09:45 PM
regular
I don't often promote our newsletters here on LinkedIn, but the latest one is a banger!
🍌 Nano Banana 2 has changed the game, and this newsletter is worth a read if you're not across it. The implications span almost everything image related.
In the newsletter we cover how NB2 is already transforming;
- Ad creation
- Display ad resizing
- People photos
- Product shots
- Infographics
Link to newsletter in comments.
🍌 Nano Banana 2 has changed the game, and this newsletter is worth a read if you're not across it. The implications span almost everything image related.
In the newsletter we cover how NB2 is already transforming;
- Ad creation
- Display ad resizing
- People photos
- Product shots
- Infographics
Link to newsletter in comments.
1 comments
Author:
🤖 Jason Ross
Nov 24, 2025 06:12 AM
regular
We recently vibe coded a swim race tracker app for our local surf club, and the learnings have been just as interesting as the results.
The brief was simple: digitise a cumbersome and complex manual spreadsheet based system. The reality was anything but.
Between complex penalty, handicap and point rules, and the need for a beach-friendly race tracking UI, it became a perfect test case for building with AI.
A few hours later we had an end-to-end, fully digitised race system (which is now in use) automating what used to take hours. Watching it being used for the first time was one of those "wow" moments.
5 things we learnt along the way...
😄 Requirements gathering with AI works brilliantly. After spending 10+ hours trying to decode the swim rules ourselves, we asked AI to run a structured Q&A with race admins. It captured requirements perfectly in one pass.
🔄 The product process feels reversed. We started with a rough v0.1 solution and refined backwards - rapidly iterating towards something stable and usable.
🛠️ Quality assurance still matters. AI sounds confident, but it will absolutely make things up. QA as non-negotiable (is there an AI for that!?).
⏳ Change takes time. Even though the tool worked instantly, the transition from manual to automated still needed training, support, and patience.
🤝 Pairing AI with an experienced developer makes everything better. AI frequently asks technical questions (DB setup, auth, sync logic).
5 things that genuinely surprised us...
⚡ Idea to MVP in minutes, still feels like magic (with Gemini 3 this is becoming even more amazing).
🎨 The AI-generated UI/UX was impressively usable from minimal guidance, (albeit a trained UI/UX'er would do a better job).
🧠 The quality of reasoning is impressive - it proactively handled edge cases, often asking us about things we hadn’t considered.
🗣️ Natural-language updates makes iterating incredibly fast (in this video adding things like sort filters takes seconds).
💬 Being able to “chat” through options with the AI before it commits code felt like having a design and engineering partner on tap.
Whilst just small community project, it was a fascinating look at how fast app development is changing.
If this is what’s possible for a weekend build, the next couple of years are going to be wild 🚀.
The brief was simple: digitise a cumbersome and complex manual spreadsheet based system. The reality was anything but.
Between complex penalty, handicap and point rules, and the need for a beach-friendly race tracking UI, it became a perfect test case for building with AI.
A few hours later we had an end-to-end, fully digitised race system (which is now in use) automating what used to take hours. Watching it being used for the first time was one of those "wow" moments.
5 things we learnt along the way...
😄 Requirements gathering with AI works brilliantly. After spending 10+ hours trying to decode the swim rules ourselves, we asked AI to run a structured Q&A with race admins. It captured requirements perfectly in one pass.
🔄 The product process feels reversed. We started with a rough v0.1 solution and refined backwards - rapidly iterating towards something stable and usable.
🛠️ Quality assurance still matters. AI sounds confident, but it will absolutely make things up. QA as non-negotiable (is there an AI for that!?).
⏳ Change takes time. Even though the tool worked instantly, the transition from manual to automated still needed training, support, and patience.
🤝 Pairing AI with an experienced developer makes everything better. AI frequently asks technical questions (DB setup, auth, sync logic).
5 things that genuinely surprised us...
⚡ Idea to MVP in minutes, still feels like magic (with Gemini 3 this is becoming even more amazing).
🎨 The AI-generated UI/UX was impressively usable from minimal guidance, (albeit a trained UI/UX'er would do a better job).
🧠 The quality of reasoning is impressive - it proactively handled edge cases, often asking us about things we hadn’t considered.
🗣️ Natural-language updates makes iterating incredibly fast (in this video adding things like sort filters takes seconds).
💬 Being able to “chat” through options with the AI before it commits code felt like having a design and engineering partner on tap.
Whilst just small community project, it was a fascinating look at how fast app development is changing.
If this is what’s possible for a weekend build, the next couple of years are going to be wild 🚀.
6 comments
Author:
🤖 Jason Ross
Nov 18, 2025 06:03 AM
quote
Excited to join a great group of expert thinkers at ANZMAC 2025. After such an intense and fast-moving year in AI, it feels fitting that my last speaking event of the year is one that looks ahead with so much curiosity and momentum.
Thank you Dr Jason Pallant, André Bonfrer and Laszlo Sajtos for the invite and look forward to chatting more on stage with you Jonathan Goh, Bernd Skiera and Jodie Dunkley.
Thank you Dr Jason Pallant, André Bonfrer and Laszlo Sajtos for the invite and look forward to chatting more on stage with you Jonathan Goh, Bernd Skiera and Jodie Dunkley.
1 comments
Author:
🤖 Jason Ross
Nov 12, 2025 12:42 AM
repost
Our new research report 'The state of browser agents in Australian retail 2025' found that many of Australia's largest retailers have blocked the front door of their stores to new (🤖) customers. Pop-ups, location requests and 'Are you human' checks are preventing Agentic Browsers (OpenAI Atlas, Comet and Edge) from quickly and easily completing shopping tasks 🛒
Who cares? These browsers may be niche for now, but Chrome are expected to add agentic browsing in 2026 - which could add 3.5 billion new AI shoppers.
According to McKinsey research, by 2030, the US B2C retail market alone could see up to $1 trillion in orchestrated revenue from agentic commerce, with global projections reaching as high as $3 trillion to $5 trillion.
Interestingly, this week Amazon sent Perplexity (makers of Comet browser) a Cease and Desist letter, telling them to 🛑 STOP 🛑 agentic shopping on their site!
This report from Time Under Tension benchmarks 11 of Australia's biggest retailers (JB Hifi, Officeworks, BigW etc) on Agentic Browsers, we rated them from top to bottom and provide recommendations for how retailers can optimise their sites to be agent-friendly. You can find it below, or visit our site to download a copy (link in comments).
Patrick Rechsteiner Mark Freidin Dan Ferguson Rod Williams Leonardo Alvarez Jeff Monico Rory Watt Marty Li Josh Rowe Karson Stimson
Who cares? These browsers may be niche for now, but Chrome are expected to add agentic browsing in 2026 - which could add 3.5 billion new AI shoppers.
According to McKinsey research, by 2030, the US B2C retail market alone could see up to $1 trillion in orchestrated revenue from agentic commerce, with global projections reaching as high as $3 trillion to $5 trillion.
Interestingly, this week Amazon sent Perplexity (makers of Comet browser) a Cease and Desist letter, telling them to 🛑 STOP 🛑 agentic shopping on their site!
This report from Time Under Tension benchmarks 11 of Australia's biggest retailers (JB Hifi, Officeworks, BigW etc) on Agentic Browsers, we rated them from top to bottom and provide recommendations for how retailers can optimise their sites to be agent-friendly. You can find it below, or visit our site to download a copy (link in comments).
Patrick Rechsteiner Mark Freidin Dan Ferguson Rod Williams Leonardo Alvarez Jeff Monico Rory Watt Marty Li Josh Rowe Karson Stimson
21 comments
Author:
Tim O'Neill
Oct 21, 2025 02:29 AM
repost
Our latest newsletter looks at 5 ways AI is driving productivity disruption, and the emerging skills which are forming.
Read the newsletter here: https://lnkd.in/gPjyUa88
Read the newsletter here: https://lnkd.in/gPjyUa88
0 comments
Author:
Time Under Tension
Sep 29, 2025 07:58 AM
repost
Last week 🐶 Petbarn and 🐱 Greencross Vets started our generative AI Design Sprint, with Jason Ross and I facilitating a workshop to identify the most impactful ideas for generative AI across the "pets & vets" businesses. The result was 12 fantastic high priority use cases that span marketing, HR, finance, supply chain, facilities and operations. We're excited to next map out the 'how' for these ideas, and help bring them to life.
These workshops are always a lot of fun, in particular when there are plenty of pet-puns thrown around for good measure!
These workshops are always a lot of fun, in particular when there are plenty of pet-puns thrown around for good measure!
6 comments
Author:
Tim O'Neill
Sep 23, 2025 04:28 AM
quote
I’m proud to work with future thinkers and change makers, way to go Max - keep challenging the status quo mate!
1 comments
Author:
🤖 Jason Ross
Sep 22, 2025 10:45 PM
regular
Thank you The Culture Institute of Australia and Growth Faculty for the opportunity to present at CultureCon™ Sydney 2025, what a turnout!
The overarching theme was clear, AI is driving a monumental cultural challenge for organisations of all sizes. Brilliant insights, research and ideas shared by;
- 📚Michael Bungay Stanier on moving from change management to Modern Change Mastery
- Heidi K. Gardner on smarter collaboration with AI as a real-time partner
- Andrea Clarke on psychological safety as the on-ramp to honest AI use
- Kirun Goy sharing insights from The Intentional Leader’s Toolkit
- All masterfully MC'd by Alicia Stephenson
Thank you Karl Treacher GAICD and Karen Beattie for the opportunity to share our practical lessons and insights from Time Under Tension.
The overarching theme was clear, AI is driving a monumental cultural challenge for organisations of all sizes. Brilliant insights, research and ideas shared by;
- 📚Michael Bungay Stanier on moving from change management to Modern Change Mastery
- Heidi K. Gardner on smarter collaboration with AI as a real-time partner
- Andrea Clarke on psychological safety as the on-ramp to honest AI use
- Kirun Goy sharing insights from The Intentional Leader’s Toolkit
- All masterfully MC'd by Alicia Stephenson
Thank you Karl Treacher GAICD and Karen Beattie for the opportunity to share our practical lessons and insights from Time Under Tension.
11 comments
Author:
🤖 Jason Ross
Sep 22, 2025 09:20 AM
repost
Our latest newsletter is out. In this issue we share our thoughts on Comet, Perplexity's new "AI powered browser", and the browser wars which are brewing.
Read here: https://lnkd.in/g8B4ikZs
Read here: https://lnkd.in/g8B4ikZs
0 comments
Author:
Time Under Tension
Sep 21, 2025 10:45 PM
regular
Last week I had the pleasure of moderating an insightful Q&A with Tim Hernadi from Sportsbet at this year’s IHAC Evolution Summit.
Tim (and Toby Barrett) shared mega insightful behind-the-scenes detail on how AI is reshaping marketing inside one of Australia’s boldest brands.
From creative automation to campaign orchestration and in-house enablement, they’re not just experimenting, they’re operationalising AI in clever, culture-first ways.
It was great to be part of the Roundtables too, alongside Teck Goon from -lution sharing insights about how AI is transforming business operations.
Over 200 marketers and in-house agency teams, from Telstra, Commbank, Stan, Youi and many more convened to share insights (Angela Greenwood a definite standout preso for what's been achieved at Youi Insurance).
Big thanks to the In-House Agency Council (IHAC) team for curating a day full of real-world stories, not just slideware.
Chris Maxwell, Nick Thomas, Tim O'Neill, Teck Goon, Abby Blackmore
Tim (and Toby Barrett) shared mega insightful behind-the-scenes detail on how AI is reshaping marketing inside one of Australia’s boldest brands.
From creative automation to campaign orchestration and in-house enablement, they’re not just experimenting, they’re operationalising AI in clever, culture-first ways.
It was great to be part of the Roundtables too, alongside Teck Goon from -lution sharing insights about how AI is transforming business operations.
Over 200 marketers and in-house agency teams, from Telstra, Commbank, Stan, Youi and many more convened to share insights (Angela Greenwood a definite standout preso for what's been achieved at Youi Insurance).
Big thanks to the In-House Agency Council (IHAC) team for curating a day full of real-world stories, not just slideware.
Chris Maxwell, Nick Thomas, Tim O'Neill, Teck Goon, Abby Blackmore
6 comments
Author:
🤖 Jason Ross
Sep 12, 2025 06:35 AM
repost
Generative AI isn’t just about the tech...it’s about people, culture, and how work actually happens.
In less than a week, 🤖 Jason Ross, Founder of Time Under Tension (Australia’s first generative AI experience agency), will hit the CultureCon™ stage in Sydney.
Jason will share the real story of AI: the wins, the failures, and the lessons learned from implementing AI across industries like government, not-for-profits, retail, and financial services.
💡 Fun fact: Jason actually used generative AI to create his intro video… but don't worry - you’ll hear from the real Jason live on stage.
Join us and hear from Jason, along with other world-class speakers, at CultureCon: https://lnkd.in/g4-Ucaeg
#AI #GenerativeAI #FutureofWork #CultureCon25
In less than a week, 🤖 Jason Ross, Founder of Time Under Tension (Australia’s first generative AI experience agency), will hit the CultureCon™ stage in Sydney.
Jason will share the real story of AI: the wins, the failures, and the lessons learned from implementing AI across industries like government, not-for-profits, retail, and financial services.
💡 Fun fact: Jason actually used generative AI to create his intro video… but don't worry - you’ll hear from the real Jason live on stage.
Join us and hear from Jason, along with other world-class speakers, at CultureCon: https://lnkd.in/g4-Ucaeg
#AI #GenerativeAI #FutureofWork #CultureCon25
4 comments
Author:
Growth Faculty
Aug 26, 2025 05:25 AM
repost
Rebooting Experience: How Generative AI is Reshaping CX and EX.
At CultureCon™ 2025, 🤖 Jason Ross, Co-founder of Time Under Tension, will share how generative AI is transforming the way we design customer and employee experiences.
- Real data, real use cases, real shifts in culture and design
- Practical inspiration for building smarter, faster, more human-centred experiences
- How to harness AI without overwhelming your teams or compromising your culture
Jason brings the latest insights from his AI sentiment research; showing daily usage of generative AI has doubled in just a year, but training and cultural readiness still lag.
CultureCon™ 2025 — Sydney ICC, 18 Sept
Secure your ticket today: https://lnkd.in/g4-Ucaeg
#CultureCon25 #Leadership #FutureOfWork #AI #GenerativeAI #CustomerExperience #CX #EmployeeExperience The Culture Institute of Australia
At CultureCon™ 2025, 🤖 Jason Ross, Co-founder of Time Under Tension, will share how generative AI is transforming the way we design customer and employee experiences.
- Real data, real use cases, real shifts in culture and design
- Practical inspiration for building smarter, faster, more human-centred experiences
- How to harness AI without overwhelming your teams or compromising your culture
Jason brings the latest insights from his AI sentiment research; showing daily usage of generative AI has doubled in just a year, but training and cultural readiness still lag.
CultureCon™ 2025 — Sydney ICC, 18 Sept
Secure your ticket today: https://lnkd.in/g4-Ucaeg
#CultureCon25 #Leadership #FutureOfWork #AI #GenerativeAI #CustomerExperience #CX #EmployeeExperience The Culture Institute of Australia
1 comments
Author:
Growth Faculty
Aug 22, 2025 02:52 AM
repost
Is AI compressing 30 years of internet adoption into just a few years?
The internet took decades, from Mosaic in the ’90s to Starlink in the 2020s, to fully seep into daily life.
AI seems to be racing through similar milestones in only a few years: from demos in 2021, to ChatGPT’s breakthrough in 2022, to scaling in 2023… and soon, agents everywhere.
💡 In our latest newsletter, we unpack the parallels and share the key takeaways for leaders and teams preparing for what’s next.
👉 Read it here: https://lnkd.in/gDas4bTj
The internet took decades, from Mosaic in the ’90s to Starlink in the 2020s, to fully seep into daily life.
AI seems to be racing through similar milestones in only a few years: from demos in 2021, to ChatGPT’s breakthrough in 2022, to scaling in 2023… and soon, agents everywhere.
💡 In our latest newsletter, we unpack the parallels and share the key takeaways for leaders and teams preparing for what’s next.
👉 Read it here: https://lnkd.in/gDas4bTj
1 comments
Author:
Time Under Tension
Aug 18, 2025 01:42 AM
regular
Last week I had the privilege of spending a few days at the BSR Group 2025 Conference in Perth #bettatogether.
It was inspiring to connect with so many passionate franchisers, retailers, and suppliers, and to hear the personal stories of store owners ... a reminder of the resilience and creativity that drives Australian retail.
Highlights included thought-provoking keynotes from Stephen Koukoulas and Dr. Claire Madden, and the chance to share our perspective at Time Under Tension on how AI is reshaping the retail landscape. It’s exciting to see businesses not only thinking about AI, but actively executing on it, staying ahead of the curve.
A big thank you Gavin Carter, Adrian Mitchell, Derek Haley for the invitation, to Lidia Dalton and the fantastic Expert Events Pty Ltd team for such smooth organisation, and of course Andrew Klein - MC extraordinaire!
🫡 deep respect to Aussie retailers!
It was inspiring to connect with so many passionate franchisers, retailers, and suppliers, and to hear the personal stories of store owners ... a reminder of the resilience and creativity that drives Australian retail.
Highlights included thought-provoking keynotes from Stephen Koukoulas and Dr. Claire Madden, and the chance to share our perspective at Time Under Tension on how AI is reshaping the retail landscape. It’s exciting to see businesses not only thinking about AI, but actively executing on it, staying ahead of the curve.
A big thank you Gavin Carter, Adrian Mitchell, Derek Haley for the invitation, to Lidia Dalton and the fantastic Expert Events Pty Ltd team for such smooth organisation, and of course Andrew Klein - MC extraordinaire!
🫡 deep respect to Aussie retailers!
1 comments
Author:
🤖 Jason Ross
Aug 15, 2025 01:58 AM
regular
Hubspot + Vibe coding + An idea = a 3d visualisation of our CRM data.
I was looking for a way to take the team through our pipeline, without boring dashboards or spreadsheets.
Lovable is one of the best vibe coding tools out there. It took about 2 hours to create this.
I was looking for a way to take the team through our pipeline, without boring dashboards or spreadsheets.
Lovable is one of the best vibe coding tools out there. It took about 2 hours to create this.
14 comments
Author:
🤖 Jason Ross
Aug 14, 2025 01:33 AM
repost
I discovered this simple workflow that generates photorealistic scenes with AI, and keeps the details of the car. From a single image upload. Want instructions for how to do this yourself? Comment “911” below and I’ll DM you.
This process works GREAT with cars, and also with other types of products, with some caveats. From my experiments there are a few limitations:
1. It works best with uncomplicated products
2. It doesn’t do a very good job with text on products (for example, when testing a Porsche with "GT3 RS" printed on the door it garbled the text
3. It helps to experiment with the placement of your product in the Input Image. This guides the model in placement in the scene, and provides some control
4. For the green 911 (which was photographed from the side), I found it best to include “as seen from the side” in the prompt, otherwise it hallucinated details when visualising it from 3/4 angle view. In other words; in your prompt ask for the same view of the product as your input image.
Time Under Tension help businesses and marketing teams unlock innovation and ROI from generative AI, if you would like to discuss a project please DM me.
This process works GREAT with cars, and also with other types of products, with some caveats. From my experiments there are a few limitations:
1. It works best with uncomplicated products
2. It doesn’t do a very good job with text on products (for example, when testing a Porsche with "GT3 RS" printed on the door it garbled the text
3. It helps to experiment with the placement of your product in the Input Image. This guides the model in placement in the scene, and provides some control
4. For the green 911 (which was photographed from the side), I found it best to include “as seen from the side” in the prompt, otherwise it hallucinated details when visualising it from 3/4 angle view. In other words; in your prompt ask for the same view of the product as your input image.
Time Under Tension help businesses and marketing teams unlock innovation and ROI from generative AI, if you would like to discuss a project please DM me.
22 comments
Author:
Tim O'Neill
Aug 12, 2025 12:45 AM
regular
🎯 Exactly! This is why we’re called Time Under Tension! Thanks, Sam Altman & Cleo Abram, for summing it up perfectly - I’ll be linking to this clip a lot! Tim O'Neill Tim Fouhy
4 comments
Author:
🤖 Jason Ross
Aug 07, 2025 12:14 AM
regular
🎶 One of the more fun outputs from our Agency AI Enablement content. An AI‑generated singer, performing an original track (about Time Under Tension of course), created using a multi‑tool workflow of song generation, character design, lip‑sync, and editing. Fun, but also a good example of moving beyond "prompt and hope" with intentional, multi‑tool AI workflows.
🔗 Full step‑by‑step “How to” guide in the comments.
🔗 Full step‑by‑step “How to” guide in the comments.
14 comments
Author:
🤖 Jason Ross
Aug 06, 2025 12:18 AM
quote
Soon nothing will be real! Crazy.
4 comments
Author:
🤖 Jason Ross
Jul 28, 2025 09:14 AM
regular
While I was tempted to send my AI avatar to this, Brad Giles just interviewed the real me for The Evolution Partners Podcast. It was a fun discussion covering a range of business adoption topics.
Links in comments, some of the topics we covered...
🤖 AI is already transforming your business (even if you don’t see it yet)
🛠️ Real use cases ... hiring, service, workflows
🧠 Culture > tech for AI success
🔍 Kill hallucinations with smart data + intent
🎨 Curiosity = your unfair advantage
One more reason to follow Brad Giles
Links in comments, some of the topics we covered...
🤖 AI is already transforming your business (even if you don’t see it yet)
🛠️ Real use cases ... hiring, service, workflows
🧠 Culture > tech for AI success
🔍 Kill hallucinations with smart data + intent
🎨 Curiosity = your unfair advantage
One more reason to follow Brad Giles
2 comments
Author:
🤖 Jason Ross
Jul 28, 2025 05:13 AM
repost
Our latest newsletter is out, and we take a deeper look at ChatGPT Agents. The good, the bad, the ugly.
Read it here, and sign up to not miss the next one.
Link: https://lnkd.in/gC2eHH4Y
Read it here, and sign up to not miss the next one.
Link: https://lnkd.in/gC2eHH4Y
0 comments
Author:
Time Under Tension
Jul 27, 2025 07:38 AM
regular
What role will we play in an AI First world?
Most people agree that AI will soon be able to do everything humans can do today. So, in an AI First world, what roles will we have?
This simple GPT transforms today business models to new "AI First" business models, highlighting the roles humans will be needed to play.
Some of the roles highlighted from my explorations with the GPT below.
👇 Link to the GPT in the comments.
🎨 Advertising agencies
AI Ethicists – Ensure all advertising practices align with ethical guidelines and protect consumer privacy and rights.
Creative Strategists – Design high-level brand narratives and prompts to guide AI-generated campaigns toward desired emotional and market impact.
Brand Experience Curators – Oversee the holistic consumer journey, blending AI outputs into consistent, immersive brand interactions.
💻 Software developers
AI Architects – Design and oversee AI systems that generate, deploy, and maintain software with minimal human intervention.
Product Visionaries – Define strategic goals and ensures AI-generated solutions align with user needs and business outcomes.
Ethical Compliance Officers – Monitor AI behaviors to ensure fairness, transparency, and alignment with regulatory and ethical standards.
🧑💼 Business consultancy
Human Insight Curators - Synthesise unique human perspectives and domain knowledge to refine AI-generated strategies.
Client Success Designers - Crafts and manages client experiences to ensure seamless interaction with AI systems and continuous value delivery.
Ethical Governance Lead - Oversee responsible AI use, ensuring fairness, transparency, and alignment with client and societal values.
📚 Teaching
Learning Architect - Design AI-personalised education paths tailored to each student's strengths, interests, and goals.
Empathy Facilitators - Cultivate social-emotional intelligence and interpersonal skills through group interactions and reflective practice.
Ethics Coaches - Guide students in understanding and applying ethical principles in an AI-driven world.
Most people agree that AI will soon be able to do everything humans can do today. So, in an AI First world, what roles will we have?
This simple GPT transforms today business models to new "AI First" business models, highlighting the roles humans will be needed to play.
Some of the roles highlighted from my explorations with the GPT below.
👇 Link to the GPT in the comments.
🎨 Advertising agencies
AI Ethicists – Ensure all advertising practices align with ethical guidelines and protect consumer privacy and rights.
Creative Strategists – Design high-level brand narratives and prompts to guide AI-generated campaigns toward desired emotional and market impact.
Brand Experience Curators – Oversee the holistic consumer journey, blending AI outputs into consistent, immersive brand interactions.
💻 Software developers
AI Architects – Design and oversee AI systems that generate, deploy, and maintain software with minimal human intervention.
Product Visionaries – Define strategic goals and ensures AI-generated solutions align with user needs and business outcomes.
Ethical Compliance Officers – Monitor AI behaviors to ensure fairness, transparency, and alignment with regulatory and ethical standards.
🧑💼 Business consultancy
Human Insight Curators - Synthesise unique human perspectives and domain knowledge to refine AI-generated strategies.
Client Success Designers - Crafts and manages client experiences to ensure seamless interaction with AI systems and continuous value delivery.
Ethical Governance Lead - Oversee responsible AI use, ensuring fairness, transparency, and alignment with client and societal values.
📚 Teaching
Learning Architect - Design AI-personalised education paths tailored to each student's strengths, interests, and goals.
Empathy Facilitators - Cultivate social-emotional intelligence and interpersonal skills through group interactions and reflective practice.
Ethics Coaches - Guide students in understanding and applying ethical principles in an AI-driven world.
2 comments
Author:
🤖 Jason Ross
Jul 22, 2025 07:05 AM
repost
The future of retail is already here, and it's powered by AI 🤖 We're witnessing the most significant shift in retail since the rise of eCommerce. AI chatbots and shopping agents aren't just changing how customers discover products - they're fundamentally reshaping the entire retail landscape.
Here's what's happening right now:
❶ AI chatbots are becoming the new search engines. Your customers are asking Claude, ChatGPT and Gemini for product research instead of scrolling through Google. If your content isn't optimised for these AI systems, you're invisible.
❷ AI shopping assistants are making purchasing recommendations for customers. Think Perplexity buying your new running shoes, or ChatGPT comparing coffee machines across multiple retailers and then giving you the option to buy with one-click. The brands that win will be the ones these AI systems recommend.
❸ AI agents are browsing your website right now, evaluating everything from your product descriptions to your checkout flow. These might include Amazon or Google 'Buy for Me' shopping agents, or the new ChatGPT Agent. If your site isn't agent-friendly, you're soon be losing sales you don't even know about.
The retailers adapting fastest are:
✅ Optimising product information specifically for LLMs
✅ Ensuring their eCommerce site provides structured data feeds for bots
✅ Building onsite conversational commerce experiences
✅ Testing their sites with these new AI agents
This isn't some distant future scenario. Major retailers are already seeing traffic and sales from AI-driven interactions. The question isn't whether this will impact your business - it's whether you'll be ready when it does.
At Time Under Tension, we're helping Australian retailers navigate this transition. Because the brands that embrace AI-first customer experiences today will dominate tomorrow's market.
Here's what's happening right now:
❶ AI chatbots are becoming the new search engines. Your customers are asking Claude, ChatGPT and Gemini for product research instead of scrolling through Google. If your content isn't optimised for these AI systems, you're invisible.
❷ AI shopping assistants are making purchasing recommendations for customers. Think Perplexity buying your new running shoes, or ChatGPT comparing coffee machines across multiple retailers and then giving you the option to buy with one-click. The brands that win will be the ones these AI systems recommend.
❸ AI agents are browsing your website right now, evaluating everything from your product descriptions to your checkout flow. These might include Amazon or Google 'Buy for Me' shopping agents, or the new ChatGPT Agent. If your site isn't agent-friendly, you're soon be losing sales you don't even know about.
The retailers adapting fastest are:
✅ Optimising product information specifically for LLMs
✅ Ensuring their eCommerce site provides structured data feeds for bots
✅ Building onsite conversational commerce experiences
✅ Testing their sites with these new AI agents
This isn't some distant future scenario. Major retailers are already seeing traffic and sales from AI-driven interactions. The question isn't whether this will impact your business - it's whether you'll be ready when it does.
At Time Under Tension, we're helping Australian retailers navigate this transition. Because the brands that embrace AI-first customer experiences today will dominate tomorrow's market.
14 comments
Author:
Tim O'Neill
Jul 21, 2025 01:39 AM
quote
Some cool weekend experiments from Tim O'Neill
0 comments
Author:
🤖 Jason Ross
Jul 09, 2025 11:15 PM
regular
Generative AI is reshaping the playing field.
And, we're often asked "Where to start?" ... I always answer "By hiring us of course!" 😉
Truth is, there's no single path to future proofing business ... only the choice to start before your competitors (and staff!) leave you behind.
So, here are some pointers (and kudos to your business if you're ticking off all 5!) ...
🚨 1 | Lead from the top
Leaders who champion (and use!) AI, unlock transformation benefits faster.
🚀 2 | Empower every worker
Empower teams with AI tools & capabilities, launch always on learning.
🔄 3 | Rethink workflows
End-to-end processes optimised with AI saves time and cost.
🤖 4 | Deploy agentic ops
Find areas where AI agents can autonomously manage, execute, and improve core functions.
🧑🤝🤖 5 | Meet customers’ AIs
Your users will bring their own agents, design products and services ready to collaborate with them.
Bottom line: the only wrong move, is standing still.
And, we're often asked "Where to start?" ... I always answer "By hiring us of course!" 😉
Truth is, there's no single path to future proofing business ... only the choice to start before your competitors (and staff!) leave you behind.
So, here are some pointers (and kudos to your business if you're ticking off all 5!) ...
🚨 1 | Lead from the top
Leaders who champion (and use!) AI, unlock transformation benefits faster.
🚀 2 | Empower every worker
Empower teams with AI tools & capabilities, launch always on learning.
🔄 3 | Rethink workflows
End-to-end processes optimised with AI saves time and cost.
🤖 4 | Deploy agentic ops
Find areas where AI agents can autonomously manage, execute, and improve core functions.
🧑🤝🤖 5 | Meet customers’ AIs
Your users will bring their own agents, design products and services ready to collaborate with them.
Bottom line: the only wrong move, is standing still.
1 comments
Author:
🤖 Jason Ross
Jun 14, 2025 12:36 PM
repost
Hi all,
We’re #hiring a Head of eCommerce at King Living, based in #Sydney.
Michael Canil – one of the strongest leaders I’ve worked with in technical product development and digital operations – is moving overseas, opening up a fantastic opportunity for someone new to step in.
Michael’s impact has been incredible, and while this role isn’t about replacing him, it is about continuing the exciting growth journey we’re on. We're expanding into new markets, launching new products, and investing in digital at scale.
If you're passionate about #eCommerce, customer experience, and building high-performing teams – or if you know someone who is – apply or share the link below.
And for those in Europe, keep an eye on Michael – he’ll be available for new opportunities soon too.
We’re #hiring a Head of eCommerce at King Living, based in #Sydney.
Michael Canil – one of the strongest leaders I’ve worked with in technical product development and digital operations – is moving overseas, opening up a fantastic opportunity for someone new to step in.
Michael’s impact has been incredible, and while this role isn’t about replacing him, it is about continuing the exciting growth journey we’re on. We're expanding into new markets, launching new products, and investing in digital at scale.
If you're passionate about #eCommerce, customer experience, and building high-performing teams – or if you know someone who is – apply or share the link below.
And for those in Europe, keep an eye on Michael – he’ll be available for new opportunities soon too.
1 comments
Author:
Leonardo Alvarez
Jun 10, 2025 02:00 AM
quote
Tim O'Neill spending his long weekend doing what he does best, playing with cool new AI things! Connecting our Hubspot CRM with ChatGPT (using new connectors), and using Veo 3 to bring the data to life. Boring “town halls” now a thing of the past 😂
3 comments
Author:
🤖 Jason Ross
Jun 01, 2025 12:28 AM
regular
🚀 50+ candidates in 24 hours!
In just over a day, more than 50 applicants have chatted with our Peak Role Discovery AI, the starting point for our interview process for the Product Marketing Manager role.
Every applicant's AI chat is reviewed in full by us (yes, by a human) as part of their application. It’s a refreshingly natural way to understand a candidate's thinking, communication style, and experience, all before we even look at a CV.
The AI asks a thoughtful mix of experience based and situational questions, helping us assess how candidates approach problems, communicate ideas, and even how they engage with AI itself.
In just over a day, more than 50 applicants have chatted with our Peak Role Discovery AI, the starting point for our interview process for the Product Marketing Manager role.
Every applicant's AI chat is reviewed in full by us (yes, by a human) as part of their application. It’s a refreshingly natural way to understand a candidate's thinking, communication style, and experience, all before we even look at a CV.
The AI asks a thoughtful mix of experience based and situational questions, helping us assess how candidates approach problems, communicate ideas, and even how they engage with AI itself.
10 comments
Author:
🤖 Jason Ross
May 31, 2025 05:40 AM
regular
AI isn’t killing creativity. It’s just faking it so well you can’t tell.
They said AI would replace artists.
They were right, but only the ones copying other artists.
It’s not making new things.
It’s making new versions of old things.
"Look! It painted a Van Gogh!"
"Check it out! It wrote a Drake song!"
"Amazing, it sounds just like Morgan Freeman!"
Incredible.
Revolutionary.
Soulless.
⸻
AI isn’t your creative partner.
It’s your overachieving cover band.
It doesn’t innovate.
It imitates.
Its greatest skill?
A high-speed act of karaoke.
⸻
The worst part?
We’re clapping.
👏👏👏
We’re rewarding mimicry like mastery.
And calling repetition “innovation.”
The algorithm is trained to impress.
Not to express.
⸻
Originality is not a remix.
Taste is not a template.
And creativity is not a style guide.
But here we are:
• Chasing the trending prompt
• Stylising our personality
• Outsourcing our weirdness
⸻
You can’t fake lived experience.
You can’t train for taste.
You can’t download soul.
And yet, we keep trying.
Why?
Because it’s easier to sound amazing than to be amazing.
⸻
And of course, here's the kicker:
This entire post?
100% generated by AI.
Copied, prompted, off a vibe-heavy original from R.J. Abbott
Structured for maximum scroll stopping.
(I know because I told it to.)
You see, I’ve never been that creative.
But AI let me feel like I was.
AI isn’t replacing creativity.
It’s impersonating it, with terrifying skill.
The real danger?
We stop noticing.
⸻
Still reading?
Here’s your reminder:
• Make weird things.
• Say things that scare you.
• Build your Museum of You.
Because the machines are coming fast.
And the only edge left… is being human.
They said AI would replace artists.
They were right, but only the ones copying other artists.
It’s not making new things.
It’s making new versions of old things.
"Look! It painted a Van Gogh!"
"Check it out! It wrote a Drake song!"
"Amazing, it sounds just like Morgan Freeman!"
Incredible.
Revolutionary.
Soulless.
⸻
AI isn’t your creative partner.
It’s your overachieving cover band.
It doesn’t innovate.
It imitates.
Its greatest skill?
A high-speed act of karaoke.
⸻
The worst part?
We’re clapping.
👏👏👏
We’re rewarding mimicry like mastery.
And calling repetition “innovation.”
The algorithm is trained to impress.
Not to express.
⸻
Originality is not a remix.
Taste is not a template.
And creativity is not a style guide.
But here we are:
• Chasing the trending prompt
• Stylising our personality
• Outsourcing our weirdness
⸻
You can’t fake lived experience.
You can’t train for taste.
You can’t download soul.
And yet, we keep trying.
Why?
Because it’s easier to sound amazing than to be amazing.
⸻
And of course, here's the kicker:
This entire post?
100% generated by AI.
Copied, prompted, off a vibe-heavy original from R.J. Abbott
Structured for maximum scroll stopping.
(I know because I told it to.)
You see, I’ve never been that creative.
But AI let me feel like I was.
AI isn’t replacing creativity.
It’s impersonating it, with terrifying skill.
The real danger?
We stop noticing.
⸻
Still reading?
Here’s your reminder:
• Make weird things.
• Say things that scare you.
• Build your Museum of You.
Because the machines are coming fast.
And the only edge left… is being human.
1 comments
Author:
🤖 Jason Ross
May 30, 2025 03:39 AM
quote
A little known secret ... for the past month, Peak has been marketing itself autonomously, using its latest agentic capabilities. Well, now Peak is hiring!
With a growing client base, and roadmap of exciting features, we're looking for an experienced Product Marketing Manager, to help us take Peak to the next level.
If you are interested, or know of anybody who might be, please start the application process by having a Role Discovery Chat.
Link: https://lnkd.in/gGaXT84Q
With a growing client base, and roadmap of exciting features, we're looking for an experienced Product Marketing Manager, to help us take Peak to the next level.
If you are interested, or know of anybody who might be, please start the application process by having a Role Discovery Chat.
Link: https://lnkd.in/gGaXT84Q
0 comments
Author:
🤖 Jason Ross
May 29, 2025 05:11 AM
repost
Deepfake AI product reviews, coming soon to a YouTube near you. Last week Jason and I presented at a conference for Australian consumer electronic brands and retailers. Sadly Veo 3 was announced a few days later, but that hasn't stopped us putting together this retrospective video showcasing (hypothetical!) AI video generation for product reviews, unboxing, influencer videos and more. This is 100% AI generated (text-to-video) and took about 2 hours. We hope you enjoy it.
8 comments
Author:
Tim O'Neill
May 27, 2025 07:00 AM
regular
We just got access to Google's Veo 3 and it rocks! Together with the other 99 things launched at Google I/O last week, we've done a write up of all the key things announced, some of which include...
🎥 Veo 3 - AI generated video that’s production ready, with voice support and new filmmaking tools.
🔍 AI Mode - The end of keyword search? Google's new AI-powered search is intent driven and SEO/SEM disruptive.
🚚 Agentic Commerce - AI shopping agents that handle purchases without visiting websites.
📸 Gemini Live - Vision AI that sees your world and helps in real time.
👓 AI Wearables - Gemini enabled XR glasses offer a future of fully integrated AI experiences.
👉 Read the full newsletter: https://lnkd.in/gDadV6_V
Tim O'Neill, Ben Cooper, Fran Flynn, Julie Dormand, Josh Rowe, Basil Hyman, David Shiell, Chris (CJ) Jeffares
🎥 Veo 3 - AI generated video that’s production ready, with voice support and new filmmaking tools.
🔍 AI Mode - The end of keyword search? Google's new AI-powered search is intent driven and SEO/SEM disruptive.
🚚 Agentic Commerce - AI shopping agents that handle purchases without visiting websites.
📸 Gemini Live - Vision AI that sees your world and helps in real time.
👓 AI Wearables - Gemini enabled XR glasses offer a future of fully integrated AI experiences.
👉 Read the full newsletter: https://lnkd.in/gDadV6_V
Tim O'Neill, Ben Cooper, Fran Flynn, Julie Dormand, Josh Rowe, Basil Hyman, David Shiell, Chris (CJ) Jeffares
4 comments
Author:
🤖 Jason Ross
May 26, 2025 12:15 AM
regular
🚀 The impact of generative AI on teams and workplace culture is one of the most under-discussed topics in business today.
That’s why I’m excited to share I’ll be speaking about it at CultureCon™ Sydney 2025, Australia’s only dedicated workplace culture conference.
Since founding Time Under Tension, we’ve seen firsthand how companies that adopt generative AI with intention, transparency, and collaboration accelerate their success. And those who don’t, fall behind quickly. I’ll be sharing real world insights on getting it right;
🧭 Integrated AI planning and team alignment
🔍 Transparent AI adoption
📚 Up skilling for AI fluency
💡 High impact AI use cases and ROI
CultureCon™ brings together thought leaders and professionals to share stories, strategies, and lessons learned from navigating complex people and culture challenges. Join a unique network of experts and leaders, all focused on shaping the future of work.
👇 Check the comments for a link to special access rates. Hope to see you there!
Growth Faculty, Karl Treacher GAICD, Karen Beattie, Tim O'Neill, Julie Dormand
That’s why I’m excited to share I’ll be speaking about it at CultureCon™ Sydney 2025, Australia’s only dedicated workplace culture conference.
Since founding Time Under Tension, we’ve seen firsthand how companies that adopt generative AI with intention, transparency, and collaboration accelerate their success. And those who don’t, fall behind quickly. I’ll be sharing real world insights on getting it right;
🧭 Integrated AI planning and team alignment
🔍 Transparent AI adoption
📚 Up skilling for AI fluency
💡 High impact AI use cases and ROI
CultureCon™ brings together thought leaders and professionals to share stories, strategies, and lessons learned from navigating complex people and culture challenges. Join a unique network of experts and leaders, all focused on shaping the future of work.
👇 Check the comments for a link to special access rates. Hope to see you there!
Growth Faculty, Karl Treacher GAICD, Karen Beattie, Tim O'Neill, Julie Dormand
3 comments
Author:
🤖 Jason Ross
May 23, 2025 10:02 AM
repost
ChatGPT's Deep Research just got a massive upgrade 🚀 Our AI Engineer Raj Pulapakura has been testing ChatGPT's new Deep Research Connectors, and the results are impressive. [Full article link in comments]. You can now connect ChatGPT directly to GitHub, Dropbox, SharePoint and Box to dig up and analyse your workplace files and documents.
The good: It's incredibly easy to set up, delivers high-quality outputs, and can handle complex questions across multiple files. Raj was particularly impressed with how well it processes Word docs, Excel files and PDFs with complex tables and graphs.
The not-so-good: Response times can be slow (3-10 minutes), and it doesn't seem to create proper file indexing like traditional RAG systems.
This is a glimpse into the future where AI seamlessly integrates with all our existing tools. Yes, it's slower than custom RAG solutions we build for clients, but the simplicity is where the value lies.
For marketing teams drowning in documents and research, this could be a game-changer. No technical setup required - just connect your apps and start asking questions.
Worth testing if you're on ChatGPT Plus or above. The future of work is getting very interesting indeed.
The good: It's incredibly easy to set up, delivers high-quality outputs, and can handle complex questions across multiple files. Raj was particularly impressed with how well it processes Word docs, Excel files and PDFs with complex tables and graphs.
The not-so-good: Response times can be slow (3-10 minutes), and it doesn't seem to create proper file indexing like traditional RAG systems.
This is a glimpse into the future where AI seamlessly integrates with all our existing tools. Yes, it's slower than custom RAG solutions we build for clients, but the simplicity is where the value lies.
For marketing teams drowning in documents and research, this could be a game-changer. No technical setup required - just connect your apps and start asking questions.
Worth testing if you're on ChatGPT Plus or above. The future of work is getting very interesting indeed.
2 comments
Author:
Time Under Tension
May 22, 2025 12:58 PM
repost
Jason Ross and I just returned from speaking at a retailers conference in Europe, about generative AI and the future shopping experience (in particular the new ChatGPT Shopping experience). We just published our latest newsletter with some details about what we presented, and what we learned (link in comments). Pic below is Jason and I wearing our new limited edition French-themed Time Under Tension tees 🇫🇷 👕
8 comments
Author:
Tim O'Neill
May 19, 2025 10:59 AM
regular
“16% of organisations had already decreased headcount due to AI usage”.
This is one of the more sobering stats to emerge from our 2025 industry research, conducted in partnership with #HumAIn (and is 6 times more than was reported last year in the the 2024 report).
Cat McGinn 🤖❤️ does a masterful job of analysing this stat in her article “AI isn’t coming for your job, it’s already here.” (Link in comments).
This is one of the more sobering stats to emerge from our 2025 industry research, conducted in partnership with #HumAIn (and is 6 times more than was reported last year in the the 2024 report).
Cat McGinn 🤖❤️ does a masterful job of analysing this stat in her article “AI isn’t coming for your job, it’s already here.” (Link in comments).
1 comments
Author:
🤖 Jason Ross
May 07, 2025 11:43 PM
regular
iykyfk! It's been fun. Life's too short. Will check back in a few months!
18 comments
Author:
🤖 Jason Ross
May 07, 2025 12:56 AM
regular
Ironically, one of my favourite things since co-founding Time Under Tension (an AI business), is that I get to work more with people.
Yesterdays #HumAIn "Applied AI for marketers" session was no different. 40 people, each at different stages of their generative AI journey, which we're all on, coming together to collaborate, learn and have some fun. From Responsible AI, to future skills and getting hands-on with some vibe-coding, we covered a lot of ground.
Thank you Julie Dormand for co-facilitating and bringing the vital culture discussion to the table. And to the amazing #HumAIn and Unmade crew - Cat McGinn 🤖❤️, TIM BURROWES and Belinda Cusack for a very inspiring day. And to all the inspiring presenters, no least Ben Cooper - his message "AI didn’t unlock creativity. It exposed who had it".
Yesterdays #HumAIn "Applied AI for marketers" session was no different. 40 people, each at different stages of their generative AI journey, which we're all on, coming together to collaborate, learn and have some fun. From Responsible AI, to future skills and getting hands-on with some vibe-coding, we covered a lot of ground.
Thank you Julie Dormand for co-facilitating and bringing the vital culture discussion to the table. And to the amazing #HumAIn and Unmade crew - Cat McGinn 🤖❤️, TIM BURROWES and Belinda Cusack for a very inspiring day. And to all the inspiring presenters, no least Ben Cooper - his message "AI didn’t unlock creativity. It exposed who had it".
10 comments
Author:
🤖 Jason Ross
May 02, 2025 01:48 AM
repost
Great day yesterday with a full-day working session with the Time Under Tension team.
We had two clear goals:
1. Co-create their Values using our proprietary 12 ValueBull Archetypes.
Developing a system for action to drive them towards their vision.
2. Brief them on our vision - To build the world’s first Values Activation System.
We collaborated and crafted 2 exciting outcomes.
Big thanks to the TUT team. Smart operators who get us.
It's great to be working with you again Tim O'Neill Tim Fouhy 🤖 Jason Ross
At ValueBull, we’re building something exciting that is tackling the $5B company values rort.
We aim to rid the world of bullshit company values.
#NoMorePosters #Values2point0 #ProductBuild #TimeUnderTension #ValueBull
We had two clear goals:
1. Co-create their Values using our proprietary 12 ValueBull Archetypes.
Developing a system for action to drive them towards their vision.
2. Brief them on our vision - To build the world’s first Values Activation System.
We collaborated and crafted 2 exciting outcomes.
Big thanks to the TUT team. Smart operators who get us.
It's great to be working with you again Tim O'Neill Tim Fouhy 🤖 Jason Ross
At ValueBull, we’re building something exciting that is tackling the $5B company values rort.
We aim to rid the world of bullshit company values.
#NoMorePosters #Values2point0 #ProductBuild #TimeUnderTension #ValueBull
8 comments
Author:
Travis Crothers
Apr 23, 2025 05:45 AM
regular
🚀 15 minutes per agent. 5 agents. 1 new product.
There’s a lot of talk about AI agents — so I decided to put a few to the test.
🔍 The Challenge
Can agents launch a product — from research to prototype — with just 15 minutes each?
🤖 Agents in Action
- Google Gemini Deep Research → uncovered market gaps and opportunities
- Manus → drafted a full business plan (roadmap to financials)
- Gamma → whipped up a polished investor deck
- Firebase Studio → spun up a working prototype
- Convergence → executed user and system testing
Watch the sped-up video below to see each agent in action.
👉 The Result
**Momentum: AI-Powered Skill Simulation**
A fully-fledged concept, plan, prototype, and test — all in under two hours.
💡 Key Takeaways
- “Vibe coding” complex apps is slow, but undoubtedly where we’re heading.
- AI design needs humans, huge opportunity for AI-augmented designers.
- So, what’s next — testing 1,000 product ideas? Black Mirror Hang the DJ!
🤔 Curious?
Check out the outputs, including the prototype.
Links in comments below.
There’s a lot of talk about AI agents — so I decided to put a few to the test.
🔍 The Challenge
Can agents launch a product — from research to prototype — with just 15 minutes each?
🤖 Agents in Action
- Google Gemini Deep Research → uncovered market gaps and opportunities
- Manus → drafted a full business plan (roadmap to financials)
- Gamma → whipped up a polished investor deck
- Firebase Studio → spun up a working prototype
- Convergence → executed user and system testing
Watch the sped-up video below to see each agent in action.
👉 The Result
**Momentum: AI-Powered Skill Simulation**
A fully-fledged concept, plan, prototype, and test — all in under two hours.
💡 Key Takeaways
- “Vibe coding” complex apps is slow, but undoubtedly where we’re heading.
- AI design needs humans, huge opportunity for AI-augmented designers.
- So, what’s next — testing 1,000 product ideas? Black Mirror Hang the DJ!
🤔 Curious?
Check out the outputs, including the prototype.
Links in comments below.
96 comments
Author:
🤖 Jason Ross
Apr 22, 2025 09:06 AM
quote
🚀 Since launching Peak, we’ve been deep in build mode - rolling out a wave of powerful new features. From next-gen AI models to brand-new marketing Skills and autonomous agents, everything’s designed to make supercharging marketing with AI effortless.
We’ll be unveiling some of the updates over the next few days. Follow Peak to stay in the loop - big things coming!
We’ll be unveiling some of the updates over the next few days. Follow Peak to stay in the loop - big things coming!
2 comments
Author:
🤖 Jason Ross
Apr 17, 2025 02:27 AM
regular
🚀 This is what exponential looks like.
A visual timeline of OpenAI releases since 2021 (vibe-coded chart of course!).
Each dot = a release.
The trend = exponential.
We're all scrambling to herald the latest AI outputs (guilty as charged!).
But the real power, the differentiator?
Asking better questions.
What questions are you asking?
How are you using AI to differentiate from the rest?
This is what we explore in our latest newsletter.
🔗 https://lnkd.in/gEb2a-qH
* Chart data from OpenAI press releases https://lnkd.in/gCSyU9uy
A visual timeline of OpenAI releases since 2021 (vibe-coded chart of course!).
Each dot = a release.
The trend = exponential.
We're all scrambling to herald the latest AI outputs (guilty as charged!).
But the real power, the differentiator?
Asking better questions.
What questions are you asking?
How are you using AI to differentiate from the rest?
This is what we explore in our latest newsletter.
🔗 https://lnkd.in/gEb2a-qH
* Chart data from OpenAI press releases https://lnkd.in/gCSyU9uy
2 comments
Author:
🤖 Jason Ross
Apr 11, 2025 09:56 AM
regular
Google Firebase Studio, is on fire!!! Vibe coding to the next level, shown here (sped up x4) creating a visual storyboard tool in minutes, hosted, shareable and using AI, without writing a single line of code. https://lnkd.in/gJB7taeY
3 comments
Author:
🤖 Jason Ross
Apr 11, 2025 05:43 AM
repost
Thank you to the Mumbrella judges for selecting Time Under Tension as a finalists in the Emerging Agency of the Year category 👏 We sometimes feel like a square peg in an 'agency' round hole, and so it's fantastic that the judges can have an open mind when it comes to generative AI's role in marketing! A huge thanks to our wonderful clients, our rock-star team and the Time Under Tension Collective members.
Tim Fouhy 🤖 Jason Ross
Tim Fouhy 🤖 Jason Ross
16 comments
Author:
Tim O'Neill
Apr 08, 2025 05:45 AM
repost
Mumbrella and sister title Unmade have joined forces with AI experience agency Time Under Tension to launch an industry survey exploring how artificial intelligence is reshaping the media and marketing landscape across Australia and New Zealand.
🤖 Jason Ross
https://lnkd.in/dsRdW-Zt
🤖 Jason Ross
https://lnkd.in/dsRdW-Zt
0 comments
Author:
Mumbrella
Mar 31, 2025 06:09 AM
repost
Our latest Time Under Tension email newsletters is out: Vibe-imaging: chat-to-image & the Great Ghibilification. In this issue we explore the seismic shift OpenAI created last week by giving millions of ChatGPT users access to state-of-the-art image generation.
These new multimodal models work fundamentally differently. They understand context beyond your text prompt, creating a conversational image generation experience that feels magical.
We ran some experiments, from text-to-webdesign mockups to our "Ai·dentikit" tool where AI sketches portraits based on text descriptions.
The post also explores the "Great Ghiblification" phenomenon sweeping social media and the ethical questions it raises.
The potential is extraordinary, but so are the challenges - from IP infringement to deepfakes and copyright concerns. Can these tools be governed as quickly as they're evolving?
This is "vibe-imaging" - following our previous exploration of "vibe-coding" - where AI understands the essence of what you want to create through natural conversation.
Check out the full article (link in comments) to see our experiments and thoughts on responsible use. Are you experimenting with ChatGPT's new image capabilities?
These new multimodal models work fundamentally differently. They understand context beyond your text prompt, creating a conversational image generation experience that feels magical.
We ran some experiments, from text-to-webdesign mockups to our "Ai·dentikit" tool where AI sketches portraits based on text descriptions.
The post also explores the "Great Ghiblification" phenomenon sweeping social media and the ethical questions it raises.
The potential is extraordinary, but so are the challenges - from IP infringement to deepfakes and copyright concerns. Can these tools be governed as quickly as they're evolving?
This is "vibe-imaging" - following our previous exploration of "vibe-coding" - where AI understands the essence of what you want to create through natural conversation.
Check out the full article (link in comments) to see our experiments and thoughts on responsible use. Are you experimenting with ChatGPT's new image capabilities?
1 comments
Author:
Tim O'Neill
Mar 28, 2025 05:41 AM
regular
How close can you get to you!? Test your prompting skills with Ai-dentikit.
Shoutout to Raj for pulling this fun experiment together 🙌
🔗 https://lnkd.in/gYqEpksZ
Shoutout to Raj for pulling this fun experiment together 🙌
🔗 https://lnkd.in/gYqEpksZ
9 comments
Author:
🤖 Jason Ross
Dennis Roberts
CEO CoachPRO | Author “The Rise of the Feminine” | Executive CoachLinkedIn Profile
Email
Name
Dennis Roberts
Title
Dennis Roberts - CEO CoachPRO | Author “The Rise of the ...
Headline
CEO CoachPRO | Author “The Rise of the Feminine” | Executive Coach
Location
Sydney, New South Wales
Summary
Helping Executives Reduce Stress, Prevent Fatigue & Avoid Burnout
The higher you climb, the more demanding leadership becomes. Long hours, constant pressure, and the weight of responsibility can take a toll—leading to stress, fatigue, and ultimately, burnout.
If you’re feeling drained despite your success, you’re not alone. Many executive women in high-performance roles face the same challenge:
👉 Stress is constant.
👉 Fatigue sets in.
👉 Burnout feels inevitable.
But here’s the truth: Burnout is preventable.
You don’t have to sacrifice your energy, well-being, or personal life to succeed.
How I Help
I specialize in helping executives manage stress, prevent fatigue, and stay at the top of their game—without burning out. Through my coaching, you’ll learn how to:
✅ Reduce stress by shifting habits that drain your energy
✅ Prevent fatigue by setting boundaries & optimizing your leadership approach
✅ Avoid burnout while sustaining performance & personal well-being
What That Looks Like in Practice:
🔹 Setting boundaries that protect your time and energy—without guilt
🔹 Managing expectations & workload without overextending yourself
🔹 Balancing masculine drive with feminine flow for sustainable leadership
💡 Leadership doesn’t have to feel exhausting. You can perform at your best—without burning out.
More About Me
I’ve been writing and speaking on energy, leadership, and burnout since 2012—when I first published The Rise of the Feminine blog for SmartCompany.
Since then, I’ve written for or appeared in over 20 publications, including: The Sydney Morning Herald, AFR, SmartCompany, Women’s Agenda, Company Director, HR Monthly, HC Magazine, CEO Institute, and many more.
My upcoming book series expands on this work—offering a systemic reframe for modern leadership, starting with personal energy.
📩 Want to find out where you stand?
👉 Take the [Stress, Fatigue & Burnout Diagnostic Test]
👉 Or book a call to explore how to bring this work into your team or organisation.
The higher you climb, the more demanding leadership becomes. Long hours, constant pressure, and the weight of responsibility can take a toll—leading to stress, fatigue, and ultimately, burnout.
If you’re feeling drained despite your success, you’re not alone. Many executive women in high-performance roles face the same challenge:
👉 Stress is constant.
👉 Fatigue sets in.
👉 Burnout feels inevitable.
But here’s the truth: Burnout is preventable.
You don’t have to sacrifice your energy, well-being, or personal life to succeed.
How I Help
I specialize in helping executives manage stress, prevent fatigue, and stay at the top of their game—without burning out. Through my coaching, you’ll learn how to:
✅ Reduce stress by shifting habits that drain your energy
✅ Prevent fatigue by setting boundaries & optimizing your leadership approach
✅ Avoid burnout while sustaining performance & personal well-being
What That Looks Like in Practice:
🔹 Setting boundaries that protect your time and energy—without guilt
🔹 Managing expectations & workload without overextending yourself
🔹 Balancing masculine drive with feminine flow for sustainable leadership
💡 Leadership doesn’t have to feel exhausting. You can perform at your best—without burning out.
More About Me
I’ve been writing and speaking on energy, leadership, and burnout since 2012—when I first published The Rise of the Feminine blog for SmartCompany.
Since then, I’ve written for or appeared in over 20 publications, including: The Sydney Morning Herald, AFR, SmartCompany, Women’s Agenda, Company Director, HR Monthly, HC Magazine, CEO Institute, and many more.
My upcoming book series expands on this work—offering a systemic reframe for modern leadership, starting with personal energy.
📩 Want to find out where you stand?
👉 Take the [Stress, Fatigue & Burnout Diagnostic Test]
👉 Or book a call to explore how to bring this work into your team or organisation.
Snippet
CEO CoachPRO | Author ... ✔️ The Business Owner Who Can't Switch Off ... Professional Development: Continuously learning about blogging, digital marketing ...
Current Experiences
Chief Executive Officer
CoachPRO The Coaching Professionals
Started: Jan 2005 - Present
Helping Executive Women Reduce Stress, Prevent Fatigue & Avoid Burnout
I coach high-achieving women in leadership who carry significant responsibilities—leading teams, making critical decisions, and managing both work and personal demands. Many are experiencing stress, fatigue, and burnout but don’t know how to step back without sacrificing success.
Here’s who I work with:
✔️ The Senior Executive Carrying Too Much – Managing high-pressure decisions and a demanding schedule, she’s constantly available but emotionally drained. Coaching helps her set boundaries, delegate effectively, and lead without exhaustion.
✔️ The Business Owner Who Can’t Switch Off – Scaling a successful company while juggling finances, clients, and a team. She needs structure, clarity, and balance to sustain her success—without burning out.
✔️ The HR Leader Supporting Everyone Else – The go-to person for well-being, leadership development, and company culture—but with no real support system herself. Coaching helps her manage stress, expectations, and emotional exhaustion.
✔️ The High-Pressure Professional Juggling It All – A leader in finance, law, tech, or consulting, excelling in her field but struggling with the toll of long hours and high expectations. Coaching provides strategies to sustain performance while reclaiming time and energy.
✔️ The Woman Balancing Career & Personal Responsibilities – A high performer at work, but also managing family, kids, or aging parents. She’s stretched too thin and needs support to realign priorities, set boundaries, and manage stress.
👉 If this sounds familiar, let’s talk. I help executive women lead with confidence—without stress, fatigue, or burnout.
📩 Reach out to connect.
I coach high-achieving women in leadership who carry significant responsibilities—leading teams, making critical decisions, and managing both work and personal demands. Many are experiencing stress, fatigue, and burnout but don’t know how to step back without sacrificing success.
Here’s who I work with:
✔️ The Senior Executive Carrying Too Much – Managing high-pressure decisions and a demanding schedule, she’s constantly available but emotionally drained. Coaching helps her set boundaries, delegate effectively, and lead without exhaustion.
✔️ The Business Owner Who Can’t Switch Off – Scaling a successful company while juggling finances, clients, and a team. She needs structure, clarity, and balance to sustain her success—without burning out.
✔️ The HR Leader Supporting Everyone Else – The go-to person for well-being, leadership development, and company culture—but with no real support system herself. Coaching helps her manage stress, expectations, and emotional exhaustion.
✔️ The High-Pressure Professional Juggling It All – A leader in finance, law, tech, or consulting, excelling in her field but struggling with the toll of long hours and high expectations. Coaching provides strategies to sustain performance while reclaiming time and energy.
✔️ The Woman Balancing Career & Personal Responsibilities – A high performer at work, but also managing family, kids, or aging parents. She’s stretched too thin and needs support to realign priorities, set boundaries, and manage stress.
👉 If this sounds familiar, let’s talk. I help executive women lead with confidence—without stress, fatigue, or burnout.
📩 Reach out to connect.
Industry: Professional Training & Coaching
Company Size: 1-10 (1 staff)
Contact Information
Emails:
[email protected]
(100) (work)
[email protected]
(100) (work)
Social Media
LinkedIn:
https://www.linkedin.com/in/dennisrobertsau
(100)
Twitter:
http://twitter.com/dennisroberts
(100)
LinkedIn Posts - Dennis Roberts
50 post(s) found
Nov 27, 2025 12:11 AM
regular
Burnout advice is everywhere, but almost all of it focuses on helping people survive inside systems that are causing the problem.
What no one seems willing to say is that the most effective burnout cure isn’t another wellbeing hack, it’s reclaiming your autonomy.
What no one seems willing to say is that the most effective burnout cure isn’t another wellbeing hack, it’s reclaiming your autonomy.
0 comments
Author:
Dennis Roberts
Nov 25, 2025 11:47 PM
regular
In a world obsessed with progress, rest becomes rebellion. Yet energy operates in cycles. Expansion requires contraction. Output requires recovery. When we deny those rhythms, the body imposes them — through exhaustion, illness, or disengagement.
A healthy system doesn’t need resilience training. It needs balance.
A healthy system doesn’t need resilience training. It needs balance.
1 comments
Author:
Dennis Roberts
Nov 24, 2025 11:05 PM
repost
If quantum entanglement is real, then is “distance” a fiction? Is quantum physics telling us that separation is an illusion? A strange possibility but we have Nobel-winning evidence supporting it.
Once upon a time, Einstein refused to accept this strange idea. He called it “spooky action at a distance”
Quantum Entanglement says that two particles can remain linked, no matter how far apart they are, across a lab, across continents, even across space.
We have scientific proof for it. Here’s the timeline
1964 …. Bell’s Inequality: John Bell created a mathematical test to determine whether quantum entanglement was real or just hidden classical behavior.
1982 … Alain Aspect Experiments: First strong proof.
2017 … Quantum Satellite (China): Using the Micius satellite, scientists successfully entangled photons across 1,200 km, proving that entanglement works on a global scale.
2022 … Nobel Prize: Awarded to Aspect, Clauser & Zeilinger for proving entanglement cannot be explained by hidden variables.
And Entanglement has real applications Today.
1. Quantum Computing - exponentially faster than classical computers.
2. Quantum Cryptography - If someone tries to intercept information, the entangled state collapses, exposing the intrusion.
3. Quantum Teleportation - information transferred instantaneously between entangled particles.
It feels weird, but like it or not Quantum Entanglement breaks two assumptions we’ve believed for centuries:
One is Locality -----Information needs physical contact.
Second one is Realism that…Objects have fixed properties before measurement.
Quantum mechanics says: “Reality may be probabilistic, relational, and non-local.”
What Does This Mean?
At the deepest layer of existence, the universe may not be a collection of separate objects, but a single, interconnected information network.
#QuantumPhysics #QuantumComputing #QuantumCryptography #QuantumTeleportation #QuantumEntanglement #EmergingTech #FutureOfTechnology #NobelPrizePhysics #QuantumMechanics #Innovation #QuantumInternet #ScienceCommunication #TechRevolution #DeepTech #NextGenTech #STEM #Physics #MindBendingScience
Once upon a time, Einstein refused to accept this strange idea. He called it “spooky action at a distance”
Quantum Entanglement says that two particles can remain linked, no matter how far apart they are, across a lab, across continents, even across space.
We have scientific proof for it. Here’s the timeline
1964 …. Bell’s Inequality: John Bell created a mathematical test to determine whether quantum entanglement was real or just hidden classical behavior.
1982 … Alain Aspect Experiments: First strong proof.
2017 … Quantum Satellite (China): Using the Micius satellite, scientists successfully entangled photons across 1,200 km, proving that entanglement works on a global scale.
2022 … Nobel Prize: Awarded to Aspect, Clauser & Zeilinger for proving entanglement cannot be explained by hidden variables.
And Entanglement has real applications Today.
1. Quantum Computing - exponentially faster than classical computers.
2. Quantum Cryptography - If someone tries to intercept information, the entangled state collapses, exposing the intrusion.
3. Quantum Teleportation - information transferred instantaneously between entangled particles.
It feels weird, but like it or not Quantum Entanglement breaks two assumptions we’ve believed for centuries:
One is Locality -----Information needs physical contact.
Second one is Realism that…Objects have fixed properties before measurement.
Quantum mechanics says: “Reality may be probabilistic, relational, and non-local.”
What Does This Mean?
At the deepest layer of existence, the universe may not be a collection of separate objects, but a single, interconnected information network.
#QuantumPhysics #QuantumComputing #QuantumCryptography #QuantumTeleportation #QuantumEntanglement #EmergingTech #FutureOfTechnology #NobelPrizePhysics #QuantumMechanics #Innovation #QuantumInternet #ScienceCommunication #TechRevolution #DeepTech #NextGenTech #STEM #Physics #MindBendingScience
132 comments
Author:
Deblina Maiti
Nov 24, 2025 07:22 AM
regular
When Prince replaced his name with a glyph, the world laughed, argued, and searched for keyboards that could type it. But what he enacted was more than rebellion against a record label. It was a spiritual move, a conscious migration from form to field, from the masculine world of ownership and language to the feminine realm of resonance and universality
0 comments
Author:
Dennis Roberts
Nov 22, 2025 11:03 PM
repost
We are witnessing the slow collapse of egoic leadership — a model that mistakes motion for meaning and control for coherence. The next evolution is not a better version of the self. It is the dissolution of the self as governor and the emergence of a deeper intelligence within us.
1 comments
Author:
Dennis Roberts
Nov 21, 2025 12:18 AM
regular
We are witnessing the slow collapse of egoic leadership — a model that mistakes motion for meaning and control for coherence. The next evolution is not a better version of the self. It is the dissolution of the self as governor and the emergence of a deeper intelligence within us.
1 comments
Author:
Dennis Roberts
Nov 19, 2025 04:15 AM
repost
Mentoring carries a healthy dose of ego — not arrogance, but confidence.
It’s built on I’ve done this before — the authority of experience.
Without that, the advice lacks weight.
Coaching requires the opposite.
The ego steps aside so curiosity can take the lead.
The coach doesn’t need to know the answer; they need to trust the process.
It’s built on I’ve done this before — the authority of experience.
Without that, the advice lacks weight.
Coaching requires the opposite.
The ego steps aside so curiosity can take the lead.
The coach doesn’t need to know the answer; they need to trust the process.
0 comments
Author:
Dennis Roberts
Nov 18, 2025 06:27 AM
repost
The everyday art of coping is quiet, clever, and deceptively normal.
But every time you reach for the thing that gets you through the day, pause and ask: Is this nourishment, or negotiation?
Because when the smallest comforts start to feel like survival tools, it’s time to stop managing the symptoms and start redesigning the system.
But every time you reach for the thing that gets you through the day, pause and ask: Is this nourishment, or negotiation?
Because when the smallest comforts start to feel like survival tools, it’s time to stop managing the symptoms and start redesigning the system.
0 comments
Author:
Dennis Roberts
Nov 17, 2025 03:42 AM
regular
The more you try to “reach” your potential, the more you reinforce a false idea: that your potential is somewhere out there, separate from you. The verb creates distance.
Reaching implies chasing. And chasing implies lack.
It keeps you in a constant loop of striving, stretching, pushing, as if your best self is always ahead of you and never here.
Reaching implies chasing. And chasing implies lack.
It keeps you in a constant loop of striving, stretching, pushing, as if your best self is always ahead of you and never here.
2 comments
Author:
Dennis Roberts
Nov 17, 2025 02:33 AM
regular
At some point in your education, probably early, probably often - you were told to repeat after the teacher.
Over and over again.
Until it stuck.
Over and over again.
Until it stuck.
0 comments
Author:
Dennis Roberts
Nov 16, 2025 10:48 PM
repost
Mentoring carries a healthy dose of ego — not arrogance, but confidence.
It’s built on I’ve done this before — the authority of experience.
Without that, the advice lacks weight.
Coaching requires the opposite.
The ego steps aside so curiosity can take the lead.
The coach doesn’t need to know the answer; they need to trust the process.
It’s built on I’ve done this before — the authority of experience.
Without that, the advice lacks weight.
Coaching requires the opposite.
The ego steps aside so curiosity can take the lead.
The coach doesn’t need to know the answer; they need to trust the process.
0 comments
Author:
Dennis Roberts
Nov 16, 2025 10:16 PM
repost
Never underestimate a person who practices
self-education in their free time.
10 free leadership courses from top universities
that will fast-track your career:
🚨 Select the "Audit Course" option to take the courses for free
📌 Get the high-res PDF with clickable links:
dora.coach/leadership
1. Foundations of Leadership:
Harvard University
Exercising Leadership - Foundational Principles
https://lnkd.in/gTWhsEKX
Doane University
Management - Becoming an Effective Leader
https://lnkd.in/gccb7pHZ
2. Emotional Intelligence:
Berkeley University
Empathy and Emotional Intelligence at Work
https://lnkd.in/gMdK5Y4a
University of Toronto
Leveraging Your Leadership Self
https://lnkd.in/gi3GwuD4
3. Communication & Influence:
University of British Columbia
Business Communications
https://lnkd.in/gTcQFw9f
University of Michigan
Successful Negotiation
https://lnkd.in/gqWkTU-b
4. Resilience & Stress Management:
Harvard University
Building Personal Resilience: Managing Anxiety and Mental Health
https://lnkd.in/gDcDSwUr
Berkeley University
Mindfulness and Resilience to Stress at Work
https://lnkd.in/gkPbiyNi
5. Managing Your Team:
University of Canterbury
Performance & Motivation at Work
https://lnkd.in/gkvnXHk4
Indian Institute of Management
People Management with Impact
https://lnkd.in/gG4N_m4h
Take charge of your growth and enrol in one of these today.
📌 Want the high-res PDF with clickable links?
Get it here: dora.coach/leadership
Which course will you start first?
Share in the comments ⬇️
PS: Select the "Audit Course" option to take the courses for free.
♻️ Repost to help your network
➕ Follow Dora Vanourek for more
self-education in their free time.
10 free leadership courses from top universities
that will fast-track your career:
🚨 Select the "Audit Course" option to take the courses for free
📌 Get the high-res PDF with clickable links:
dora.coach/leadership
1. Foundations of Leadership:
Harvard University
Exercising Leadership - Foundational Principles
https://lnkd.in/gTWhsEKX
Doane University
Management - Becoming an Effective Leader
https://lnkd.in/gccb7pHZ
2. Emotional Intelligence:
Berkeley University
Empathy and Emotional Intelligence at Work
https://lnkd.in/gMdK5Y4a
University of Toronto
Leveraging Your Leadership Self
https://lnkd.in/gi3GwuD4
3. Communication & Influence:
University of British Columbia
Business Communications
https://lnkd.in/gTcQFw9f
University of Michigan
Successful Negotiation
https://lnkd.in/gqWkTU-b
4. Resilience & Stress Management:
Harvard University
Building Personal Resilience: Managing Anxiety and Mental Health
https://lnkd.in/gDcDSwUr
Berkeley University
Mindfulness and Resilience to Stress at Work
https://lnkd.in/gkPbiyNi
5. Managing Your Team:
University of Canterbury
Performance & Motivation at Work
https://lnkd.in/gkvnXHk4
Indian Institute of Management
People Management with Impact
https://lnkd.in/gG4N_m4h
Take charge of your growth and enrol in one of these today.
📌 Want the high-res PDF with clickable links?
Get it here: dora.coach/leadership
Which course will you start first?
Share in the comments ⬇️
PS: Select the "Audit Course" option to take the courses for free.
♻️ Repost to help your network
➕ Follow Dora Vanourek for more
444 comments
Author:
Dora Vanourek
Nov 16, 2025 02:15 AM
regular
We say it as if strength is some measurable emotional currency you either have or don’t. But pause for a moment and really consider it: what is strong? What does it actually refer to in the emotional world? We talk as if “strong” is a feeling. Yet no one genuinely feels strong the way they feel hopeful, anxious, ashamed, relieved, overwhelmed, peaceful, or inspired.
0 comments
Author:
Dennis Roberts
Nov 15, 2025 10:08 PM
repost
Your LinkedIn profile is your landing page.
But only if you know how to set it up:
↳ Comment “PROFILE”, and I’ll DM you The LinkedIn Conversion Playbook.
(More details below)
LinkedIn is still the best social platform for growing your audience,
And generating high-quality leads simultaneously...
But only if your profile is set up to do so.
You have about 60 seconds to make your offer and expertise clear.
Otherwise, you'll be losing leads to competitors who do.
I've optimised my profile to achieve three goals:
🖥️ Customers for my AI business, Searchable.
📧 Subscriptions to my Step by Step newsletter.
👤 Sign-ups to the waitlist for The Creator Accelerator.
The results have been huge:
📈 250,000+ subscribers to my email list.
✅ 4,125+ people using Searchable to optimise for AEO/SEO/GEO.
📊 5 fully sold out Creator Accelerator cohorts.
If you want a profile like mine that generates and converts leads,
Follow these steps to turn it into a landing page:
👤 Profile Picture
↳ Make it clear, high-quality, and on-brand (400x400px works best).
🔲 Banner
↳ State your offer and direct people where you want them to go.
⛓️💥 Headline & Link
↳ Share what you do, what makes you different, and why people should trust you.
🖱️ Featured Section
↳ Highlight your main offer. Make it visual, clear, and actionable.
✍🏻 Content
↳ Lead with value to push people towards your profile.
👴🏻 Experience
↳ Include your formative roles and a description to build credibility.
☄️ Skills
↳ Prioritise the top 2 skills you want to be known (or hired) for.
✅ Call to Action
↳ There's no point upgrading your profile if people aren't directed towards it.
Optimising your profile will take a few hours out of your week,
But it will change the course of your business for good.
Right now, you have a choice:
Stick with a low-revenue LinkedIn profile that repels potential leads.
Or create a highly profitable one that generates them while you sleep.
I know which one I'd pick every time.
What part of your profile needs the most attention?
Drop a comment below.
P.S. I've made a 15-page in-depth resource.
On how to turn your profile into a revenue-generating machine...
It's called The LinkedIn Conversion Playbook.
Comment “PROFILE”, and I will DM it to you.
(If we are not connected, I will reply asking to send the keyword with the connection request)
♻️ Repost this to help others in your network land more clients.
But only if you know how to set it up:
↳ Comment “PROFILE”, and I’ll DM you The LinkedIn Conversion Playbook.
(More details below)
LinkedIn is still the best social platform for growing your audience,
And generating high-quality leads simultaneously...
But only if your profile is set up to do so.
You have about 60 seconds to make your offer and expertise clear.
Otherwise, you'll be losing leads to competitors who do.
I've optimised my profile to achieve three goals:
🖥️ Customers for my AI business, Searchable.
📧 Subscriptions to my Step by Step newsletter.
👤 Sign-ups to the waitlist for The Creator Accelerator.
The results have been huge:
📈 250,000+ subscribers to my email list.
✅ 4,125+ people using Searchable to optimise for AEO/SEO/GEO.
📊 5 fully sold out Creator Accelerator cohorts.
If you want a profile like mine that generates and converts leads,
Follow these steps to turn it into a landing page:
👤 Profile Picture
↳ Make it clear, high-quality, and on-brand (400x400px works best).
🔲 Banner
↳ State your offer and direct people where you want them to go.
⛓️💥 Headline & Link
↳ Share what you do, what makes you different, and why people should trust you.
🖱️ Featured Section
↳ Highlight your main offer. Make it visual, clear, and actionable.
✍🏻 Content
↳ Lead with value to push people towards your profile.
👴🏻 Experience
↳ Include your formative roles and a description to build credibility.
☄️ Skills
↳ Prioritise the top 2 skills you want to be known (or hired) for.
✅ Call to Action
↳ There's no point upgrading your profile if people aren't directed towards it.
Optimising your profile will take a few hours out of your week,
But it will change the course of your business for good.
Right now, you have a choice:
Stick with a low-revenue LinkedIn profile that repels potential leads.
Or create a highly profitable one that generates them while you sleep.
I know which one I'd pick every time.
What part of your profile needs the most attention?
Drop a comment below.
P.S. I've made a 15-page in-depth resource.
On how to turn your profile into a revenue-generating machine...
It's called The LinkedIn Conversion Playbook.
Comment “PROFILE”, and I will DM it to you.
(If we are not connected, I will reply asking to send the keyword with the connection request)
♻️ Repost this to help others in your network land more clients.
932 comments
Author:
Chris Donnelly
Nov 15, 2025 09:16 PM
repost
A conscious leader doesn’t ask people to be more resilient. They ask how the system can be less depleting.
They know that resilience is not a measure of strength but a signal of imbalance.
They look for the patterns — the constant urgency, the reactive meetings, the unspoken expectation that “busy” equals “important.”
They know that resilience is not a measure of strength but a signal of imbalance.
They look for the patterns — the constant urgency, the reactive meetings, the unspoken expectation that “busy” equals “important.”
2 comments
Author:
Dennis Roberts
Nov 15, 2025 04:08 AM
regular
Funny how a comic-book line can reveal a deeper truth:
Darkness isn’t the enemy. It’s the field of infinite potential.
Most people fear the absence of light, not the dark itself.
Darkness isn’t the enemy. It’s the field of infinite potential.
Most people fear the absence of light, not the dark itself.
0 comments
Author:
Dennis Roberts
Nov 14, 2025 11:56 PM
regular
We throw around the word feminine constantly — in self-help, leadership, advertising, spirituality. It’s everywhere, yet few of us ever stop to ask what it really means. Most people treat the feminine as cute, soft, vaguely emotional. A passive trait. A performance, a style, an archetype.
0 comments
Author:
Dennis Roberts
Nov 14, 2025 02:08 AM
regular
Every age is defined by the language it speaks most fluently. The Industrial Age spoke in metrics. The Information Age spoke in data. The emerging age, the one rising quietly beneath the noise, will speak in energy. It will not be enough to be clever; we will need to be coherent.
Pathos is that coherence.
Pathos is that coherence.
0 comments
Author:
Dennis Roberts
Nov 13, 2025 06:44 AM
repost
The everyday art of coping is quiet, clever, and deceptively normal.
But every time you reach for the thing that gets you through the day, pause and ask: Is this nourishment, or negotiation?
Because when the smallest comforts start to feel like survival tools, it’s time to stop managing the symptoms and start redesigning the system.
But every time you reach for the thing that gets you through the day, pause and ask: Is this nourishment, or negotiation?
Because when the smallest comforts start to feel like survival tools, it’s time to stop managing the symptoms and start redesigning the system.
0 comments
Author:
Dennis Roberts
Nov 12, 2025 08:07 AM
repost
An exercise to develop both hemispheres of the brain
17 comments
Author:
Alvin Foo
Nov 12, 2025 12:52 AM
regular
Mentoring carries a healthy dose of ego — not arrogance, but confidence.
It’s built on I’ve done this before — the authority of experience.
Without that, the advice lacks weight.
Coaching requires the opposite.
The ego steps aside so curiosity can take the lead.
The coach doesn’t need to know the answer; they need to trust the process.
It’s built on I’ve done this before — the authority of experience.
Without that, the advice lacks weight.
Coaching requires the opposite.
The ego steps aside so curiosity can take the lead.
The coach doesn’t need to know the answer; they need to trust the process.
0 comments
Author:
Dennis Roberts
Nov 11, 2025 11:43 PM
regular
Stress, fatigue, and burnout aren’t just the cost of doing business at the top. They’re symptoms of something deeper: energetic imbalance.
0 comments
Author:
Dennis Roberts
Nov 11, 2025 08:23 AM
repost
I did a little exploring this week and discovered something remarkable — my network now spans over 100 countries. 🌍
It’s a humbling reminder of how ideas travel.
What began as a few conversations about stress, balance, and conscious leadership has quietly connected with people across industries, cultures, and continents.
Different contexts. Same human story. The world might operate at different speeds — but the need for awareness, balance, and meaning is universal.
It’s a humbling reminder of how ideas travel.
What began as a few conversations about stress, balance, and conscious leadership has quietly connected with people across industries, cultures, and continents.
Different contexts. Same human story. The world might operate at different speeds — but the need for awareness, balance, and meaning is universal.
0 comments
Author:
Dennis Roberts
Nov 10, 2025 09:54 PM
regular
Today we pause to remember.
We remember those who held the line of the old structures—the rigid, patriarchal frameworks of power, hierarchy, conformity. We remember the countless individuals who were trained, groomed and placed into those structures, who believed the promise of change would come from inside them—only to find the system unchanged, resilient, even regenerative.
In The Rise of the Feminine (TROTF), I explore how this was never simply about placing new figures into old seats of power. It was about the dismantling of the seats, the altars and the architecture of power itself.
So on this day of remembrance, I invite us to remember not just the faces of those who came before, but the pattern they were drawn into—a pattern we now seek to outgrow.
Let us honour their courage to show up, and commit ourselves to the deeper act of undoing. Because to remember is also to wake. And to wake is to begin something new.
We remember those who held the line of the old structures—the rigid, patriarchal frameworks of power, hierarchy, conformity. We remember the countless individuals who were trained, groomed and placed into those structures, who believed the promise of change would come from inside them—only to find the system unchanged, resilient, even regenerative.
In The Rise of the Feminine (TROTF), I explore how this was never simply about placing new figures into old seats of power. It was about the dismantling of the seats, the altars and the architecture of power itself.
So on this day of remembrance, I invite us to remember not just the faces of those who came before, but the pattern they were drawn into—a pattern we now seek to outgrow.
Let us honour their courage to show up, and commit ourselves to the deeper act of undoing. Because to remember is also to wake. And to wake is to begin something new.
0 comments
Author:
Dennis Roberts
Nov 10, 2025 06:45 AM
regular
I did a little exploring this week and discovered something remarkable — my network now spans over 100 countries. 🌍
It’s a humbling reminder of how ideas travel.
What began as a few conversations about stress, balance, and conscious leadership has quietly connected with people across industries, cultures, and continents.
Different contexts. Same human story. The world might operate at different speeds — but the need for awareness, balance, and meaning is universal.
It’s a humbling reminder of how ideas travel.
What began as a few conversations about stress, balance, and conscious leadership has quietly connected with people across industries, cultures, and continents.
Different contexts. Same human story. The world might operate at different speeds — but the need for awareness, balance, and meaning is universal.
0 comments
Author:
Dennis Roberts
Nov 10, 2025 06:36 AM
regular
The everyday art of coping is quiet, clever, and deceptively normal.
But every time you reach for the thing that gets you through the day, pause and ask: Is this nourishment, or negotiation?
Because when the smallest comforts start to feel like survival tools, it’s time to stop managing the symptoms and start redesigning the system.
But every time you reach for the thing that gets you through the day, pause and ask: Is this nourishment, or negotiation?
Because when the smallest comforts start to feel like survival tools, it’s time to stop managing the symptoms and start redesigning the system.
0 comments
Author:
Dennis Roberts
Nov 07, 2025 05:11 AM
regular
A conscious leader doesn’t ask people to be more resilient. They ask how the system can be less depleting.
They know that resilience is not a measure of strength but a signal of imbalance.
They look for the patterns — the constant urgency, the reactive meetings, the unspoken expectation that “busy” equals “important.”
They know that resilience is not a measure of strength but a signal of imbalance.
They look for the patterns — the constant urgency, the reactive meetings, the unspoken expectation that “busy” equals “important.”
2 comments
Author:
Dennis Roberts
Nov 07, 2025 03:01 AM
regular
"I'm gonna make you an offer, I can't refuse."
0 comments
Author:
Dennis Roberts
Nov 05, 2025 12:44 AM
regular
The heart is not a metaphor for kindness; it is an organ of coherence. It integrates what the mind divides. It feels what the mind explains away. It is the seat of alignment — where thought, emotion, and action move as one.
0 comments
Author:
Dennis Roberts
Nov 04, 2025 10:19 PM
regular
Landmark ruling in favour of man using second bedroom as WFH office and claiming rent deduction.
https://lnkd.in/g6jezpQu
https://lnkd.in/g6jezpQu
0 comments
Author:
Dennis Roberts
Nov 03, 2025 11:52 PM
regular
We’ve been trained to push through. Deadlines, projects, restructures—there’s always something that demands more. We tell ourselves fatigue is normal, that tiredness is the price of ambition. But the body has its own logic, and when we refuse to listen, it doesn’t negotiate. It enforces.
Burnout is not collapse. It’s correction.
Burnout is not collapse. It’s correction.
0 comments
Author:
Dennis Roberts
Nov 03, 2025 01:58 AM
repost
The workplace has long been built on masculine-coded principles: efficiency, results, logic, and competition. But modern leadership is shifting toward feminine intelligence—collaboration, adaptability, and long-term vision.
And here’s the kicker: Our language influences the way we think and lead.
And here’s the kicker: Our language influences the way we think and lead.
4 comments
Author:
Dennis Roberts
Nov 02, 2025 01:40 AM
repost
Darkness is the infinite potential of the universe before anything is made manifest. It's the universal state.
We come from it and will return to it.
We come from it and will return to it.
0 comments
Author:
Dennis Roberts
Nov 02, 2025 01:14 AM
repost
Goal setting is often an act of disassociation — a split between what is and what could be. It masquerades as motivation but is rooted in separation. Every statement of intent — every “I will,” “I’ll get there,” “one day I’ll be” — deepens the divide between the self that is and the self imagined.
0 comments
Author:
Dennis Roberts
Rob Marston
Live Commerce SpecialistLinkedIn Profile
Email
Name
Rob Marston
Title
Rob Marston - Live Commerce Specialist
Headline
Live Commerce Specialist
Location
Sydney, New South Wales
Summary
Rob Marston is a digital marketing strategist and founder of Live Commerce Australia, a consultancy that helps brands design, host, and scale live shopping experiences across social and e-commerce platforms.
With more than 20 years in digital and mobile marketing, Rob has held senior roles including Head of Airwave ANZ at Omnicom Media Group, founder of mobile agency Zeus Unwired, Regional Director Pacific at InMobi, and National Director of Search at Starcom MediaVest, working with brands such as McDonald’s, Telstra, Apple, Qantas, Samsung and Westfield.
He has taught MBA students at Durham University Business School and has delivered short courses for the University of Sydney (Centre for Continuing Education), University of Technology Sydney, General Assembly, ADMA and the IAB on mobile marketing.
Rob is also a published marketing writer, contributing on mobile and digital trends to platforms such as Smart Insights and Marketing Magazine, and continues to work hands-on with Australian retailers like Oz Hair & Beauty and VUSH to bring live commerce into their marketing mix.
With more than 20 years in digital and mobile marketing, Rob has held senior roles including Head of Airwave ANZ at Omnicom Media Group, founder of mobile agency Zeus Unwired, Regional Director Pacific at InMobi, and National Director of Search at Starcom MediaVest, working with brands such as McDonald’s, Telstra, Apple, Qantas, Samsung and Westfield.
He has taught MBA students at Durham University Business School and has delivered short courses for the University of Sydney (Centre for Continuing Education), University of Technology Sydney, General Assembly, ADMA and the IAB on mobile marketing.
Rob is also a published marketing writer, contributing on mobile and digital trends to platforms such as Smart Insights and Marketing Magazine, and continues to work hands-on with Australian retailers like Oz Hair & Beauty and VUSH to bring live commerce into their marketing mix.
Snippet
Live Commerce Specialist · Rob Marston is a digital marketing strategist and founder of Live Commerce Australia, a consultancy that helps brands design, ...
Current Experiences
Founder
AussieBeauty.Live
Started: Aug 2024 - Present
AussieBeauty.Live (www.AussieBeauty.Live) is a live commerce platform and creator community dedicated to showcasing Australian-made beauty brands to local and global audiences.
This initiative builds on my passion for elevating homegrown innovation and sustainable manufacturing. We help founders tell their product stories, engage live with consumers, and generate sales — either in-studio or remotely. The platform acts as both a discovery channel and a content engine, with commercial and brand-building benefits.
Key features include:
Regular live shows featuring curated product drops, 'Get Ready With Me's' and founder interviews.
Flexible broadcast formats (studio or remote) that scale brand participation.
A focus on export-ready Australian beauty, unlocking global growth potential.
This initiative builds on my passion for elevating homegrown innovation and sustainable manufacturing. We help founders tell their product stories, engage live with consumers, and generate sales — either in-studio or remotely. The platform acts as both a discovery channel and a content engine, with commercial and brand-building benefits.
Key features include:
Regular live shows featuring curated product drops, 'Get Ready With Me's' and founder interviews.
Flexible broadcast formats (studio or remote) that scale brand participation.
A focus on export-ready Australian beauty, unlocking global growth potential.
Industry: n/a
Company Size: n/a (n/a staff)
Founder
Live Commerce Australia
Started: Nov 2023 - Present
Live Commerce Australia is a strategic consultancy helping consumer brands navigate, launch, and scale live shopping experiences across digital platforms.
As Founder, I partner with retail, beauty, and lifestyle brands to develop live commerce strategies from the ground up — moving clients from zero knowledge to real-time revenue generation. I’ve pioneered commercial formats that combine content, commerce, and community, enabling brands to reach new audiences, build engagement, and convert at speed.
Highlights include:
Retail media innovation for Oz Hair & Beauty, delivering high-performing live campaigns across a branded series of shoppable broadcasts.
A 6-hour livestream activation with VUSH, Koala, Boody, and others to amplify a one-off brand event into a fully monetised, multi-brand experience.
Supporting emerging brands with creator strategies, platform selection, and live-ready storytelling formats.
As Founder, I partner with retail, beauty, and lifestyle brands to develop live commerce strategies from the ground up — moving clients from zero knowledge to real-time revenue generation. I’ve pioneered commercial formats that combine content, commerce, and community, enabling brands to reach new audiences, build engagement, and convert at speed.
Highlights include:
Retail media innovation for Oz Hair & Beauty, delivering high-performing live campaigns across a branded series of shoppable broadcasts.
A 6-hour livestream activation with VUSH, Koala, Boody, and others to amplify a one-off brand event into a fully monetised, multi-brand experience.
Supporting emerging brands with creator strategies, platform selection, and live-ready storytelling formats.
Industry: Retail
Company Size: 1-10 (1 staff)
Resilience Educator
I Am Mentally Fit (www.iammentallyfit.com.au)
Started: Aug 2022 - Present
I Am Mentally Fit was established to reduce stigma and increase capability, building Mental Health awareness through education, coaching and support.
In 2018, after a difficult marriage breakdown, I sought connection through my first 'Men's Group', a gathering in the Gold Coast of men ranging from 30's to 70's with a varied mix of 'issues' that they were looking to process.
This experience was cathartic and I have continued to work with a variety of different Men's Groups, in different roles from attendee, to speaker and facilitator.
Throughout this time, my interest in Mental Health continued to grow. I studied numerous courses (OCD, General/Health/Social Anxiety, Depression, Insomnia - This Way Up Clinic, Suicide Prevention Training -Wesley Mission) to increase my knowledge. In February 2022 I gained my Mental Health First Aid accreditation, followed in July by qualifying as an Instructor to deliver Mental Health First Aid 2-day training courses face-to-face or on-line. I am also a Certified Resilience Coach and Instructor.
Please reach out to me to see how I can help your organistaion - [email protected]
In 2018, after a difficult marriage breakdown, I sought connection through my first 'Men's Group', a gathering in the Gold Coast of men ranging from 30's to 70's with a varied mix of 'issues' that they were looking to process.
This experience was cathartic and I have continued to work with a variety of different Men's Groups, in different roles from attendee, to speaker and facilitator.
Throughout this time, my interest in Mental Health continued to grow. I studied numerous courses (OCD, General/Health/Social Anxiety, Depression, Insomnia - This Way Up Clinic, Suicide Prevention Training -Wesley Mission) to increase my knowledge. In February 2022 I gained my Mental Health First Aid accreditation, followed in July by qualifying as an Instructor to deliver Mental Health First Aid 2-day training courses face-to-face or on-line. I am also a Certified Resilience Coach and Instructor.
Please reach out to me to see how I can help your organistaion - [email protected]
Industry: n/a
Company Size: n/a (n/a staff)
Contact Information
Emails:
[email protected]
(100) (work)
[email protected]
(100) (work)
[email protected]
(100) (personal)
[email protected]
(100) (personal)
Phones:
+17272310101
(100) (work phone)
+19317246500
(100) (work phone)
+61 404 666 702
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/livecommerceaustralia
(100)
LinkedIn:
https://www.linkedin.com/in/rob-marston-a5a3048
(100)
LinkedIn:
https://www.linkedin.com/in/iammentallyfit
(100)
Twitter:
http://twitter.com/ZeusUnwired
(100)
LinkedIn Posts - Rob Marston
50 post(s) found
Dec 09, 2025 03:45 AM
regular
A final THANK YOU to all those that sponsored me on my 60km walk.
It means a lot to me to get your support for a charity close to my heart.
This fantastic video really captures the essence of the day.
#grateful #menshealth #suicideprevention #connection #prettyinpink
https://lnkd.in/gUZBcwat
It means a lot to me to get your support for a charity close to my heart.
This fantastic video really captures the essence of the day.
#grateful #menshealth #suicideprevention #connection #prettyinpink
https://lnkd.in/gUZBcwat
0 comments
Author:
Rob Marston
Dec 03, 2025 08:06 AM
regular
eBay has just launched #eBayLive in Australia and it is a huge moment for the market. They have moved fast, got ahead of TikTok Shop, and planted a serious flag in #livecommerce.
This is smart timing.
Sellers are already flat out for #Christmas, and now they have a simple way to go live inside a #marketplace they already know. No new app. No new workflow. Just switch it on, show the product, answer questions in real time, and drive sales while people are actively browsing.
For busy eBay sellers this could be the easiest on-ramp into #livecommerce yet. It brings #reach, #trust and real #conversion power together in one place.
#Australia has been waiting for a major marketplace to take #liveshopping seriously. eBay has just stepped up.
Live Commerce Australia #livecommerce #ecommerce #ebay #australia #retailtech #onlineselling #beatingtiktokshoptomarket
https://lnkd.in/gH7Jzvig
This is smart timing.
Sellers are already flat out for #Christmas, and now they have a simple way to go live inside a #marketplace they already know. No new app. No new workflow. Just switch it on, show the product, answer questions in real time, and drive sales while people are actively browsing.
For busy eBay sellers this could be the easiest on-ramp into #livecommerce yet. It brings #reach, #trust and real #conversion power together in one place.
#Australia has been waiting for a major marketplace to take #liveshopping seriously. eBay has just stepped up.
Live Commerce Australia #livecommerce #ecommerce #ebay #australia #retailtech #onlineselling #beatingtiktokshoptomarket
https://lnkd.in/gH7Jzvig
5 comments
Author:
Rob Marston
Dec 02, 2025 05:08 AM
regular
I promised last week was the final ask....then I went and actually walked 60km last Friday, starting at 5am from Maroubra, and decided I’ve earned one more shot at your generosity.
The video proves I survived. My legs only just did.
If you can spare anything, it goes straight to WNOW and the work they do helping men find connection and support.
My link is https://lnkd.in/gmDiiPaP
Thanks to those who have already kindly donated and for those that I know are going to back me….
The video proves I survived. My legs only just did.
If you can spare anything, it goes straight to WNOW and the work they do helping men find connection and support.
My link is https://lnkd.in/gmDiiPaP
Thanks to those who have already kindly donated and for those that I know are going to back me….
8 comments
Author:
Rob Marston
Nov 25, 2025 05:24 AM
regular
ONE LAST PUSH - PLEASE SPONSOR ME!
This Friday, I am walking 60km to raise funds for WNOW - When No One's Watching, and honour the 60 Men we lose every hour around the world to suicide.
200 men will set off at 5am on Friday, proudly wearing our pink tops with the names of the 2 men we sadly lost in our network since the last walk.
Unfortunately, I expect many of us have been touched in some way by suicide and the pain that it leaves behind. With that in mind, I ask you to support me in raising important funds to continue the growth of WNOW - When No One's Watching and the great work that is done to drive #connection for men around the world.
Special thank you to all those people who kindly donated at my last request - you guys rock!
Finally....we are lucky to have TV Celebrity Chef, Colin Fassnidge, as part of one group. This video he shared really touched me as to what Friday is all about.
DONATE HERE PLEASE - https://lnkd.in/gmDiiPaP
This Friday, I am walking 60km to raise funds for WNOW - When No One's Watching, and honour the 60 Men we lose every hour around the world to suicide.
200 men will set off at 5am on Friday, proudly wearing our pink tops with the names of the 2 men we sadly lost in our network since the last walk.
Unfortunately, I expect many of us have been touched in some way by suicide and the pain that it leaves behind. With that in mind, I ask you to support me in raising important funds to continue the growth of WNOW - When No One's Watching and the great work that is done to drive #connection for men around the world.
Special thank you to all those people who kindly donated at my last request - you guys rock!
Finally....we are lucky to have TV Celebrity Chef, Colin Fassnidge, as part of one group. This video he shared really touched me as to what Friday is all about.
DONATE HERE PLEASE - https://lnkd.in/gmDiiPaP
0 comments
Author:
Rob Marston
Nov 19, 2025 03:45 AM
regular
Next Friday (28/11), along with 150+ men I will be walking 60kms around Sydney to raise funds for WNOW - When No One's Watching.
The shocking statistic that pains me to repeat - in Australia, there are 9 daily suicides, 7 of which are men. 15% of men claim to have no close friends at all. There is, irrefutably, a loneliness epidemic.
☯️ Jeremy Khoh and Joel Stillone joined together with me to start a WNOW chapter in Glebe, in Sydney's Inner West back in February 2024. The idea, to provide a safe space for men to meet, do some light exercise and a share a coffee/chat.
With few exceptions, I have been part of the 6am sunrise club every week since, it has become a constant in a world of so much change. We have been treated to some amazing morning skies, great music (when I run it!), some vulnerable shares and most of all a genuine feeling of connection and support.
Asking for donations is my least favourite part of the 60walk. HOWEVER... I have seen first hand the power of bringing people together, creating support networks and life-long friendships and I ask your help in supporting and growing this charity.
(NB - Donations are tax deductible!)
https://lnkd.in/gmDiiPaP
Thank you 🙏🏼
The shocking statistic that pains me to repeat - in Australia, there are 9 daily suicides, 7 of which are men. 15% of men claim to have no close friends at all. There is, irrefutably, a loneliness epidemic.
☯️ Jeremy Khoh and Joel Stillone joined together with me to start a WNOW chapter in Glebe, in Sydney's Inner West back in February 2024. The idea, to provide a safe space for men to meet, do some light exercise and a share a coffee/chat.
With few exceptions, I have been part of the 6am sunrise club every week since, it has become a constant in a world of so much change. We have been treated to some amazing morning skies, great music (when I run it!), some vulnerable shares and most of all a genuine feeling of connection and support.
Asking for donations is my least favourite part of the 60walk. HOWEVER... I have seen first hand the power of bringing people together, creating support networks and life-long friendships and I ask your help in supporting and growing this charity.
(NB - Donations are tax deductible!)
https://lnkd.in/gmDiiPaP
Thank you 🙏🏼
10 comments
Author:
Rob Marston
Nov 18, 2025 11:24 PM
regular
Hey #retailers and #brands!
This #BlackFridayCyberMonday, why not skip the endless bidding wars and try something new?
Go live, have a bit of fun, and stand out with real-time engagement.
Let’s add a little magic instead of just slashing prices.
Who’s in for doing something a bit different and a lot less, well, insane?
Live Commerce Australia
#golive #samesamebutdifferent #breakthefatigue #mixitup #becurious #giveitago
This #BlackFridayCyberMonday, why not skip the endless bidding wars and try something new?
Go live, have a bit of fun, and stand out with real-time engagement.
Let’s add a little magic instead of just slashing prices.
Who’s in for doing something a bit different and a lot less, well, insane?
Live Commerce Australia
#golive #samesamebutdifferent #breakthefatigue #mixitup #becurious #giveitago
0 comments
Author:
Rob Marston
Nov 10, 2025 07:33 PM
quote
“Live social Shopping is going to explode”
Ahh, Gary Vaynerchuk …the prophet.
PS…Can you tell Australia? Thanks 🙏🏼
Ahh, Gary Vaynerchuk …the prophet.
PS…Can you tell Australia? Thanks 🙏🏼
0 comments
Author:
Rob Marston
Nov 04, 2025 06:19 AM
regular
𝗧𝗶𝗸𝗧𝗼𝗸 𝗶𝘀 𝗿𝗲𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆, 𝗮𝗻𝗱 𝗶𝘁’𝘀 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝗳𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝗺𝗼𝘀𝘁 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 𝗿𝗲𝗮𝗹𝗶𝘀𝗲.
kate spade new york’s CEO recently called TikTok’s impact on discovery “𝗜𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲,” and she’s right.
The platform isn’t just a place for entertainment. It’s a full retail ecosystem where discovery, storytelling and commerce come together in real time.
kate spade new york’s team #listens to customer conversations, then #creates content within hours. Their store staff act as creators, bridging the gap between the physical store and digital reach. It works because it feels human and immediate.
For #Australian #retailers, this is a wake-up call.
TikTok isn’t only for Gen Z. It’s where intent is being shaped and where new audiences are deciding what to buy.
- Start small.
- Create quick content that reacts to what people are already searching for.
- Encourage store teams to share genuine product stories.
- Experiment with live streams that show products in action and spark conversation.
The opportunity isn’t about chasing trends. It’s about showing up where discovery happens.
#LiveCommerceAustralia #RetailInnovation #TikTokShop #AustralianRetail #DigitalStrategy
kate spade new york’s CEO recently called TikTok’s impact on discovery “𝗜𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲,” and she’s right.
The platform isn’t just a place for entertainment. It’s a full retail ecosystem where discovery, storytelling and commerce come together in real time.
kate spade new york’s team #listens to customer conversations, then #creates content within hours. Their store staff act as creators, bridging the gap between the physical store and digital reach. It works because it feels human and immediate.
For #Australian #retailers, this is a wake-up call.
TikTok isn’t only for Gen Z. It’s where intent is being shaped and where new audiences are deciding what to buy.
- Start small.
- Create quick content that reacts to what people are already searching for.
- Encourage store teams to share genuine product stories.
- Experiment with live streams that show products in action and spark conversation.
The opportunity isn’t about chasing trends. It’s about showing up where discovery happens.
#LiveCommerceAustralia #RetailInnovation #TikTokShop #AustralianRetail #DigitalStrategy
1 comments
Author:
Rob Marston
Oct 25, 2025 08:10 AM
regular
𝐁𝐅𝐂𝐌 𝐢𝐬 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐬𝐚𝐥𝐞. 𝐈𝐭’𝐬 𝐲𝐨𝐮𝐫 𝐜𝐡𝐚𝐧𝐜𝐞 𝐭𝐨 𝐬𝐡𝐨𝐰 𝐮𝐩 𝐞𝐚𝐫𝐥𝐲 𝐚𝐧𝐝 𝐨𝐰𝐧 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲.
Most brands wait until November to fire up their campaigns, but by then, TikTok audiences have already discovered, debated, and decided.
The smartest brands are using October to build curiosity and trust. If you want to win, treat TikTok as the start of your funnel, not the end.
Create short, story-driven videos that make people want to learn more.
Show your product in real life.
Use creators who already have credibility with your audience.
And go live. It’s still the most powerful way to blend storytelling with sales.
At #LiveCommerceAustralia, we see brands that test early, go live with intent, and repurpose their clips across socials consistently outperform those who wait.
Plan early. Stream early. Sell smarter.
#LiveCommerceAustralia #TikTok #Ecommerce #BFCM #RetailInnovation #Shoppertainment
Most brands wait until November to fire up their campaigns, but by then, TikTok audiences have already discovered, debated, and decided.
The smartest brands are using October to build curiosity and trust. If you want to win, treat TikTok as the start of your funnel, not the end.
Create short, story-driven videos that make people want to learn more.
Show your product in real life.
Use creators who already have credibility with your audience.
And go live. It’s still the most powerful way to blend storytelling with sales.
At #LiveCommerceAustralia, we see brands that test early, go live with intent, and repurpose their clips across socials consistently outperform those who wait.
Plan early. Stream early. Sell smarter.
#LiveCommerceAustralia #TikTok #Ecommerce #BFCM #RetailInnovation #Shoppertainment
0 comments
Author:
Rob Marston
Oct 21, 2025 11:43 PM
regular
𝐖𝐡𝐢𝐜𝐡 𝐢𝐬 𝐛𝐞𝐭𝐭𝐞𝐫 𝐟𝐨𝐫 𝐫𝐞𝐭𝐚𝐢𝐥𝐞𝐫𝐬 — 𝐓𝐢𝐤𝐓𝐨𝐤 𝐨𝐫 𝐘𝐨𝐮𝐓𝐮𝐛𝐞?
The answer depends on the role you need them to play.
We are living through a major shift in #product #discovery. Search is no longer where it begins. Social platforms now shape the first moment of curiosity.
TikTok is where #discovery happens. #Fast, #creative, and led by #people rather than brands, it is the spark that starts a shopping journey. Audiences see products in context and imagine themselves using them.
YouTube is where #education happens. Once curiosity is sparked, shoppers want to #understand. #Tutorials, #reviews, and longer-form #storytelling build confidence and move viewers towards action.
𝐋𝐢𝐯𝐞 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 connects the two. It transforms discovery into #participation and education into #engagement. Done well, it combines #entertainment and #authenticity to help customers buy with confidence.
What should retailers do now?
Use TikTok to drive #curiosity and #reach
Use YouTube to #educate and build #trust
Use 𝐋𝐢𝐯𝐞 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 to bridge #discovery and #conversion
Those who blend these roles will stay visible, relevant, and ahead of the curve.
Live Commerce Australia #LiveCommerce #RetailMarketing #TikTok #YouTube #Ecommerce #SocialCommerce #RetailInnovation
The answer depends on the role you need them to play.
We are living through a major shift in #product #discovery. Search is no longer where it begins. Social platforms now shape the first moment of curiosity.
TikTok is where #discovery happens. #Fast, #creative, and led by #people rather than brands, it is the spark that starts a shopping journey. Audiences see products in context and imagine themselves using them.
YouTube is where #education happens. Once curiosity is sparked, shoppers want to #understand. #Tutorials, #reviews, and longer-form #storytelling build confidence and move viewers towards action.
𝐋𝐢𝐯𝐞 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 connects the two. It transforms discovery into #participation and education into #engagement. Done well, it combines #entertainment and #authenticity to help customers buy with confidence.
What should retailers do now?
Use TikTok to drive #curiosity and #reach
Use YouTube to #educate and build #trust
Use 𝐋𝐢𝐯𝐞 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 to bridge #discovery and #conversion
Those who blend these roles will stay visible, relevant, and ahead of the curve.
Live Commerce Australia #LiveCommerce #RetailMarketing #TikTok #YouTube #Ecommerce #SocialCommerce #RetailInnovation
0 comments
Author:
Rob Marston
Oct 21, 2025 05:42 AM
regular
𝐑𝐞𝐭𝐚𝐢𝐥’𝐬 𝐧𝐞𝐱𝐭 𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧: 𝐂𝐫𝐞𝐚𝐭𝐨𝐫-𝐥𝐞𝐝 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞
In the US, SEPHORA and Condé Nast are stepping into a new phase of shopping built around creators, not campaigns.
SEPHORA’s new #MySephoraStorefront lets #influencers curate and sell directly within Sephora’s #site and #app.
Condé Nast is building #Vette, a #creator-led shopping platform led by Vogue’s Lisa Aiken.
𝗪𝗵𝗮𝘁’𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁?
Consumers can now #buy directly #inside these #platforms. No redirects. No friction. It’s a shift from influencer marketing to 𝐜𝐫𝐞𝐚𝐭𝐨𝐫-𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐫𝐞𝐭𝐚𝐢𝐥 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦𝐬.
The aim is clear: capture more of the $16 billion creator commerce economy by blending trust, storytelling and seamless checkout.
But it’s not without risk. #Authenticity is everything, and the balance between #influence and #integrity will decide who wins.
𝐓𝐡𝐞 𝐥𝐞𝐬𝐬𝐨𝐧 𝐟𝐨𝐫 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚𝐧 𝐫𝐞𝐭𝐚𝐢𝐥𝐞𝐫𝐬:
Stop seeing #creators as amplifiers and start viewing them as #co-architects of the customer experience. Give them #tools, #data and #ownership to build their own #micro-storefronts inside your ecosystem.
That’s where the next wave of retail growth will happen.
Live Commerce Australia #affiliates #creators #creatoreconomy #Innovators #retailwhitespace #cocreate
In the US, SEPHORA and Condé Nast are stepping into a new phase of shopping built around creators, not campaigns.
SEPHORA’s new #MySephoraStorefront lets #influencers curate and sell directly within Sephora’s #site and #app.
Condé Nast is building #Vette, a #creator-led shopping platform led by Vogue’s Lisa Aiken.
𝗪𝗵𝗮𝘁’𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁?
Consumers can now #buy directly #inside these #platforms. No redirects. No friction. It’s a shift from influencer marketing to 𝐜𝐫𝐞𝐚𝐭𝐨𝐫-𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐫𝐞𝐭𝐚𝐢𝐥 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦𝐬.
The aim is clear: capture more of the $16 billion creator commerce economy by blending trust, storytelling and seamless checkout.
But it’s not without risk. #Authenticity is everything, and the balance between #influence and #integrity will decide who wins.
𝐓𝐡𝐞 𝐥𝐞𝐬𝐬𝐨𝐧 𝐟𝐨𝐫 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚𝐧 𝐫𝐞𝐭𝐚𝐢𝐥𝐞𝐫𝐬:
Stop seeing #creators as amplifiers and start viewing them as #co-architects of the customer experience. Give them #tools, #data and #ownership to build their own #micro-storefronts inside your ecosystem.
That’s where the next wave of retail growth will happen.
Live Commerce Australia #affiliates #creators #creatoreconomy #Innovators #retailwhitespace #cocreate
1 comments
Author:
Rob Marston
Oct 20, 2025 10:33 AM
regular
𝐋𝐢𝐯𝐞 𝐬𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐢𝐬 𝐪𝐮𝐢𝐜𝐤𝐥𝐲 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐭𝐫𝐨𝐧𝐠𝐞𝐬𝐭 𝐠𝐫𝐨𝐰𝐭𝐡 𝐝𝐫𝐢𝐯𝐞𝐫𝐬 𝐢𝐧 𝐞-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞.
A recent Forbes piece highlights ten reasons why brands are leaning in.
Here are the takeaways that matter for Australian retailers:
• It turns passive browsing into real-time #interaction. Shoppers can ask #questions, see products in action, and #buy #instantly.
• It combines #entertainment, #authenticity and #urgency, making viewers feel engaged rather than sold to.
• It builds #trust through #human #connection. A live demo gives instant answers and social proof, which reduces hesitation and drop-off.
• It cuts through the ad noise. With everyone fighting for attention, live shopping offers an #experience people actually want to watch.
• It #humanises the #brand. In a world of automation and AI, live content puts #people back at the centre. Yes #REALPEOPLE
For #Australian #brands, this is the moment to move. Live commerce is no longer experimental, it’s becoming expected. #Earlyadopters are already seeing stronger #engagement and #conversion, as well as lower #returns
If you want to explore how to bring your retail experience to life, Live Commerce Australia can help you #plan, #host and #scale your first #live event.
https://lnkd.in/gKUCYZBg
A recent Forbes piece highlights ten reasons why brands are leaning in.
Here are the takeaways that matter for Australian retailers:
• It turns passive browsing into real-time #interaction. Shoppers can ask #questions, see products in action, and #buy #instantly.
• It combines #entertainment, #authenticity and #urgency, making viewers feel engaged rather than sold to.
• It builds #trust through #human #connection. A live demo gives instant answers and social proof, which reduces hesitation and drop-off.
• It cuts through the ad noise. With everyone fighting for attention, live shopping offers an #experience people actually want to watch.
• It #humanises the #brand. In a world of automation and AI, live content puts #people back at the centre. Yes #REALPEOPLE
For #Australian #brands, this is the moment to move. Live commerce is no longer experimental, it’s becoming expected. #Earlyadopters are already seeing stronger #engagement and #conversion, as well as lower #returns
If you want to explore how to bring your retail experience to life, Live Commerce Australia can help you #plan, #host and #scale your first #live event.
https://lnkd.in/gKUCYZBg
0 comments
Author:
Rob Marston
Oct 15, 2025 06:22 AM
regular
https://lnkd.in/g8nksXGb
𝐓𝐫𝐲𝐢𝐧𝐠 𝐒𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐍𝐞𝐰 𝐢𝐬 𝐇𝐨𝐰 𝐘𝐨𝐮 𝐋𝐞𝐚𝐝
In a world where attention is fleeting, Walmart is showing what happens when #creativity and #commerce collide.
As Justin Breton, Head of Brand Partnerships & Emerging Experiences at Walmart, shared:
“We’re bringing livestream shopping to the heart of fandom, letting fans see, ask, and buy what they love in real time. From exclusive comic drops to limited-edition collectibles, Walmart is turning the show floor into a shoppable experience and proving how livestreams can deepen engagement and drive trust in the collectibles space.”
#Collectors crave authenticity and community. The global collectibles market is worth $294 billion, and 𝐥𝐢𝐯𝐞 𝐬𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐢𝐬 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝟑𝟎%+ 𝐚𝐧𝐧𝐮𝐚𝐥𝐥𝐲. This is #storytelling, #scarcity and #fandom coming together — and Walmart is leading the way by experimenting.
At Live Commerce Australia, this is exactly what we mean when we say: try something new, go live, and meet your customers where they already are.
#LiveCommerce #Innovation #Retail #Storytelling #Ecommerce #Walmart #LiveShopping #Fandom #DigitalEngagement
𝐓𝐫𝐲𝐢𝐧𝐠 𝐒𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐍𝐞𝐰 𝐢𝐬 𝐇𝐨𝐰 𝐘𝐨𝐮 𝐋𝐞𝐚𝐝
In a world where attention is fleeting, Walmart is showing what happens when #creativity and #commerce collide.
As Justin Breton, Head of Brand Partnerships & Emerging Experiences at Walmart, shared:
“We’re bringing livestream shopping to the heart of fandom, letting fans see, ask, and buy what they love in real time. From exclusive comic drops to limited-edition collectibles, Walmart is turning the show floor into a shoppable experience and proving how livestreams can deepen engagement and drive trust in the collectibles space.”
#Collectors crave authenticity and community. The global collectibles market is worth $294 billion, and 𝐥𝐢𝐯𝐞 𝐬𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐢𝐬 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝟑𝟎%+ 𝐚𝐧𝐧𝐮𝐚𝐥𝐥𝐲. This is #storytelling, #scarcity and #fandom coming together — and Walmart is leading the way by experimenting.
At Live Commerce Australia, this is exactly what we mean when we say: try something new, go live, and meet your customers where they already are.
#LiveCommerce #Innovation #Retail #Storytelling #Ecommerce #Walmart #LiveShopping #Fandom #DigitalEngagement
2 comments
Author:
Rob Marston
Oct 13, 2025 01:18 AM
regular
https://lnkd.in/gaWzb7up
Marks and Spencer just went live in the UK—streaming their autumn collection with #realtime shopping and #instant #purchase.
A 130-year-old British heritage retailer embracing live commerce in 2025.
Meanwhile in Australia? Still waiting for "more case studies."
Here's the problem: You won't get Australian case studies by waiting for other Australian retailers to go first.
Marks and Spencer didn't wait. Neither did Nordstrom, SEPHORA, or dozens of global retailers already learning what works through live.
This is #whitespace. Wide open. Before TikTok Shop fully lands and everyone scrambles to catch up.
Stop waiting. Run a pilot. Test with YOUR audience while the opportunity is here.
Who's ready to stop spectating?
#LiveShopping #RetailInnovation #AustralianRetail Live Commerce Australia #Liveshopping #Socialselling
Marks and Spencer just went live in the UK—streaming their autumn collection with #realtime shopping and #instant #purchase.
A 130-year-old British heritage retailer embracing live commerce in 2025.
Meanwhile in Australia? Still waiting for "more case studies."
Here's the problem: You won't get Australian case studies by waiting for other Australian retailers to go first.
Marks and Spencer didn't wait. Neither did Nordstrom, SEPHORA, or dozens of global retailers already learning what works through live.
This is #whitespace. Wide open. Before TikTok Shop fully lands and everyone scrambles to catch up.
Stop waiting. Run a pilot. Test with YOUR audience while the opportunity is here.
Who's ready to stop spectating?
#LiveShopping #RetailInnovation #AustralianRetail Live Commerce Australia #Liveshopping #Socialselling
0 comments
Author:
Rob Marston
Aug 29, 2025 03:05 AM
quote
Great article by the Live Commerce Leader Fionn Hyndman on just how big TikTok Shop is...over 80% of Amazon GMV (Gross Merchandise Value....sales to you and me!)
Fionn Hyndman
Live Commerce Australia
#livecommerce
#liveselling
#justbecauseyoudontuseitdoesntmeanitisntbeingused
Fionn Hyndman
Live Commerce Australia
#livecommerce
#liveselling
#justbecauseyoudontuseitdoesntmeanitisntbeingused
1 comments
Author:
Rob Marston
Aug 25, 2025 02:06 AM
regular
𝑺𝒑𝒊𝒄𝒚 𝑺𝒌𝒊𝒕𝒕𝒍𝒆 𝑮𝒖𝒎𝒎𝒊𝒆𝒔?
TikTok Shop has partnered with Mars to produce a TikTok Shop 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞
What a great way to 'encourage' Skittles fans to get onto their shop.
I anticipate seeing more #liveselling initiatives in the future. This is a new channel, but growing exponentially. Take note of ideas like this...hats off to Mars and Skittles
https://lnkd.in/gQmcVVsd
TikTok Shop has partnered with Mars to produce a TikTok Shop 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞
What a great way to 'encourage' Skittles fans to get onto their shop.
I anticipate seeing more #liveselling initiatives in the future. This is a new channel, but growing exponentially. Take note of ideas like this...hats off to Mars and Skittles
https://lnkd.in/gQmcVVsd
0 comments
Author:
Rob Marston
Aug 18, 2025 09:01 AM
regular
"𝗜𝘁’𝘀 𝗮 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗴𝗮𝗺𝗲"
This isn’t online ads dropped into a feed.
This is real humans, in real time.
Ask a question, get an answer.
See the story, feel the connection.
And when people connect, they buy.
Traditional e-commerce converts at 2 to 5%.
Live commerce pushes that up to around 30%.
People like to buy from people. Always have, always will.
Live commerce isn’t an add-on. It’s a new way to sell.
https://lnkd.in/gpP9d4hC
David Rawlinson II Gary Vaynerchuk
Live Commerce Australia
#liveselling
#Golive
#higherconverion
#lowerreturns
#whatsnottolike?
This isn’t online ads dropped into a feed.
This is real humans, in real time.
Ask a question, get an answer.
See the story, feel the connection.
And when people connect, they buy.
Traditional e-commerce converts at 2 to 5%.
Live commerce pushes that up to around 30%.
People like to buy from people. Always have, always will.
Live commerce isn’t an add-on. It’s a new way to sell.
https://lnkd.in/gpP9d4hC
David Rawlinson II Gary Vaynerchuk
Live Commerce Australia
#liveselling
#Golive
#higherconverion
#lowerreturns
#whatsnottolike?
0 comments
Author:
Rob Marston
Aug 07, 2025 09:25 AM
quote
We are in the middle of #Loneliness #Awareness #Week and I wanted to check-in 😃
Did you know that World Health Organization has categorised loneliness as causing the same harm as 15 cigarettes a day?
Our youth are badly affected - with 2 out of 5 saying they are lonely - that is sad 🙁
What can you do?
- reach out to someone you've been thinking of and say hi
- act with empathy towards those who annoy you
- engage in your community
(Bonus points for volunteering - you can get a lot back from it too!)
There are also great resources on https://lnkd.in/gU4fRHY6
Let's improve #connection #together through #actions
Did you know that World Health Organization has categorised loneliness as causing the same harm as 15 cigarettes a day?
Our youth are badly affected - with 2 out of 5 saying they are lonely - that is sad 🙁
What can you do?
- reach out to someone you've been thinking of and say hi
- act with empathy towards those who annoy you
- engage in your community
(Bonus points for volunteering - you can get a lot back from it too!)
There are also great resources on https://lnkd.in/gU4fRHY6
Let's improve #connection #together through #actions
1 comments
Author:
Rob Marston
Aug 03, 2025 01:55 AM
regular
“What do people passionately argue about with good humour in your business? Who is the expert on an obscure subject and likes to talk about it a lot in your business? Who is just really charismatic and engages people and would be great in an online channel? And start experimenting!” Dan Ferguson
START EXPERIMENTING!
Yes. Yes. Yes.
What happened to innovation budget?
https://lnkd.in/gVsVFs9g
Live Commerce Australia #liveselling #itsnewandexciting #belikeDan
START EXPERIMENTING!
Yes. Yes. Yes.
What happened to innovation budget?
https://lnkd.in/gVsVFs9g
Live Commerce Australia #liveselling #itsnewandexciting #belikeDan
0 comments
Author:
Rob Marston
Jul 22, 2025 08:50 AM
quote
HAPPY WORLD BRAIN DAY!
I am proud to be a Resilience First Aid Trainer and also Certified Resilience Coach with Jurie Rossouw and the fabulous team at driven-resilience (https://lnkd.in/gKZBagD2).
Special shot to the wonderful Maria Ruberto too for her exceptional work with the resilience program and more generally in this space.
Protect your mental health and learn key, science-backed skills that can help you and the world around you.
#resilience #positivementalhealth #youarenumberone
I am proud to be a Resilience First Aid Trainer and also Certified Resilience Coach with Jurie Rossouw and the fabulous team at driven-resilience (https://lnkd.in/gKZBagD2).
Special shot to the wonderful Maria Ruberto too for her exceptional work with the resilience program and more generally in this space.
Protect your mental health and learn key, science-backed skills that can help you and the world around you.
#resilience #positivementalhealth #youarenumberone
3 comments
Author:
Rob Marston
Jun 27, 2025 01:55 AM
quote
Excellent and worthy read.
Thank you Fionn Hyndman for sharing your genius (and inspiring me into this Live World!)
Keep up the #thoughtleadership
Thank you Fionn Hyndman for sharing your genius (and inspiring me into this Live World!)
Keep up the #thoughtleadership
1 comments
Author:
Rob Marston
Jun 16, 2025 01:46 AM
regular
𝑨𝒖𝒕𝒉𝒆𝒏𝒕𝒊𝒄𝒊𝒕𝒚 𝑶𝒗𝒆𝒓 𝑷𝒆𝒓𝒇𝒆𝒄𝒕𝒊𝒐𝒏 - Are your marketing campaigns falling flat with younger shoppers?
Gen Z craves "real, actual, lo-fi authenticity" over polished photoshoots, seeing traditional imagery as "out of reach" amidst economic pressures.
While older generations might still respond to aspirational marketing, Gen Z demands raw, relatable content and values employee experts over traditional influencers.
Live Commerce delivers this unscripted authenticity, building genuine trust and community. Discover how authentic connections drive sales.
Let's chat about Live Commerce strategies for your brand.
Live Commerce Australia #Authenticity #GenZMarketing #CommunityBuilding #LiveCommerce
Gen Z craves "real, actual, lo-fi authenticity" over polished photoshoots, seeing traditional imagery as "out of reach" amidst economic pressures.
While older generations might still respond to aspirational marketing, Gen Z demands raw, relatable content and values employee experts over traditional influencers.
Live Commerce delivers this unscripted authenticity, building genuine trust and community. Discover how authentic connections drive sales.
Let's chat about Live Commerce strategies for your brand.
Live Commerce Australia #Authenticity #GenZMarketing #CommunityBuilding #LiveCommerce
1 comments
Author:
Rob Marston
Jun 06, 2025 04:11 AM
quote
#Social > #Search
Not a fad, it's a trend that is becoming a behaviour.
From TikTok inspiration to Reddit reviews and Pinterest outfit ideas, today’s customer journey is anything but linear.
It’s a dynamic, cross-platform experience where discovery, validation, and purchase happen across multiple tabs, devices, and moments.
For #live #commerce, this complexity is a huge #opportunity.
Going Live isn't just selling, it also simplifies #product #discovery. We’re showing, not telling. We’re closing the gap between #curiosity and #conversion, #live.
#LiveCommerce #SocialCommerce
#CreatorEconomy
#Ecommerce
#DigitalMarketing
#CustomerJourney
Thanks to Pretty Little Marketer for the low down!
Not a fad, it's a trend that is becoming a behaviour.
From TikTok inspiration to Reddit reviews and Pinterest outfit ideas, today’s customer journey is anything but linear.
It’s a dynamic, cross-platform experience where discovery, validation, and purchase happen across multiple tabs, devices, and moments.
For #live #commerce, this complexity is a huge #opportunity.
Going Live isn't just selling, it also simplifies #product #discovery. We’re showing, not telling. We’re closing the gap between #curiosity and #conversion, #live.
#LiveCommerce #SocialCommerce
#CreatorEconomy
#Ecommerce
#DigitalMarketing
#CustomerJourney
Thanks to Pretty Little Marketer for the low down!
0 comments
Author:
Rob Marston
Jun 05, 2025 03:05 AM
regular
TikTok trends informing #retail ....
Imagine if CELSIUS sold directly to their audience....through social...(now available through Woolworths Group @ $3.60, not $4!)
I wonder what Gary Vaynerchuk would say about this? 🤔
Live Commerce Australia #socialselling #fishwherethefishare #livecommerce
https://lnkd.in/gE6Ap3mQ
Imagine if CELSIUS sold directly to their audience....through social...(now available through Woolworths Group @ $3.60, not $4!)
I wonder what Gary Vaynerchuk would say about this? 🤔
Live Commerce Australia #socialselling #fishwherethefishare #livecommerce
https://lnkd.in/gE6Ap3mQ
0 comments
Author:
Rob Marston
Jun 04, 2025 05:49 AM
regular
"Macquarie University #consumer #psychology and #behaviour researcher Jana Bowden said #Gen Z and #GenAlpha customers have a penchant for online shopping and a sheer addiction to how #social #media influences what and when they buy.
Today, #GenZ represents a significant portion of the population — about 18 per cent — and with their share of retail spend tipped to reach nearly 50 per cent by the end of the decade, Prof Bowden said the cohort was shaping the retail landscape.
Research by Afterpay forecasts the retail market for #Millennials and #GenZ will be worth more than $400 billion and $200b respectively by 2030."
https://lnkd.in/gmGz5E6s
#GenZ #Millennials #SocialInfluence #bigspenders #socialselling #livecommerce Live Commerce Australia
💰 🛍️ 💻 📲
Today, #GenZ represents a significant portion of the population — about 18 per cent — and with their share of retail spend tipped to reach nearly 50 per cent by the end of the decade, Prof Bowden said the cohort was shaping the retail landscape.
Research by Afterpay forecasts the retail market for #Millennials and #GenZ will be worth more than $400 billion and $200b respectively by 2030."
https://lnkd.in/gmGz5E6s
#GenZ #Millennials #SocialInfluence #bigspenders #socialselling #livecommerce Live Commerce Australia
💰 🛍️ 💻 📲
1 comments
Author:
Rob Marston
Jun 03, 2025 01:48 AM
regular
#live #social #shopping....the biggest potential threat to Amazon's dominance - Gary Vaynerchuk
#belikegary
#belikegary
0 comments
Author:
Rob Marston
Jun 02, 2025 08:59 AM
regular
Great report from YouGov on online shopping habits (https://lnkd.in/gFZ9-5-6)
Over half #Australians shop on line every month, a quarter every week, and 5% shopping EVERY DAY!
A staggering 41% of all shopping is done online by #GenZ, 14% more than #GenX and #Boomers
If you're looking to capture the #GenZ audience and you're not selling online, you're #invisible to #GenZ!
#livecommerce Live Commerce Australia #onlineshopping #etail #ecommerce
Over half #Australians shop on line every month, a quarter every week, and 5% shopping EVERY DAY!
A staggering 41% of all shopping is done online by #GenZ, 14% more than #GenX and #Boomers
If you're looking to capture the #GenZ audience and you're not selling online, you're #invisible to #GenZ!
#livecommerce Live Commerce Australia #onlineshopping #etail #ecommerce
0 comments
Author:
Rob Marston
May 30, 2025 03:45 AM
quote
Be like Gary
Invest in the future before it’s here and reap the returns !
#innovation #disruption #socialselling #livecommerce
Live Commerce Australia
Invest in the future before it’s here and reap the returns !
#innovation #disruption #socialselling #livecommerce
Live Commerce Australia
0 comments
Author:
Rob Marston
May 30, 2025 01:57 AM
regular
Thank you Mumbrella for another fantastic #M360 at Carriageworks. What a stellar line up of insightful, experienced and thought-provoking speakers, across a multitude of streams for 2 days...WOW!
I enjoyed the #silentdisco format for the #livecommerce #masterclass.
Thanks TIM BURROWES, Ginny Leng, Jordan Dervish, Clive Prosser, Denise Fletcher, Belinda Cusack and the team for all the effort that goes into taking over the Carriageworks.
Great to see some familiar faces and meet some new ones
Kathryn Furnari Mez Homayunfard Dan O'Brien, Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪ Ben Grace Vanessa Cox Christie Poulos Josh Faulks
I enjoyed the #silentdisco format for the #livecommerce #masterclass.
Thanks TIM BURROWES, Ginny Leng, Jordan Dervish, Clive Prosser, Denise Fletcher, Belinda Cusack and the team for all the effort that goes into taking over the Carriageworks.
Great to see some familiar faces and meet some new ones
Kathryn Furnari Mez Homayunfard Dan O'Brien, Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪ Ben Grace Vanessa Cox Christie Poulos Josh Faulks
5 comments
Author:
Rob Marston
May 26, 2025 07:43 AM
regular
GIVEAWAY.....FREE TICKETS TO MY LIVE COMMERCE MASTERCLASS
LIVE COMMERCE MASTERCLASS
I have 10 free passes to my session at Mumbrella360 this Thursday.
If you want to learn how about the ascendant #technology #revolutionising #retail that is #livecommerce, then send me a DM and I will organise a free pass to my session.
MUMBRELLA360 - 29TH MAY - 2-2.30 - CARRIAGEWORKS, SYDNEY.
First in, best dressed...
#M360 #Livecommerce #ecommerce #retail #liverevolution #masterclass #alwayslearning #knowledgeshare Live Commerce Australia Mumbrella TIM BURROWES Ginny Leng
LIVE COMMERCE MASTERCLASS
I have 10 free passes to my session at Mumbrella360 this Thursday.
If you want to learn how about the ascendant #technology #revolutionising #retail that is #livecommerce, then send me a DM and I will organise a free pass to my session.
MUMBRELLA360 - 29TH MAY - 2-2.30 - CARRIAGEWORKS, SYDNEY.
First in, best dressed...
#M360 #Livecommerce #ecommerce #retail #liverevolution #masterclass #alwayslearning #knowledgeshare Live Commerce Australia Mumbrella TIM BURROWES Ginny Leng
5 comments
Author:
Rob Marston
May 19, 2025 02:38 AM
regular
The Walt Disney Company getting into #shopping .....that's what Jimmy Kimmel Live said at the 2025 Upfronts in #NewYork
"Beyond ads, Disney is exploring integrations around fantasy, betting and shopping (yes, really) which could be spun into cross-platform sponsorships, said Ad Sales President Rita Ferro"
(Hey The Walt Disney Company - leave out the betting stuff yeah? For everyone's sake!)
https://lnkd.in/gURg2Cwt
"Beyond ads, Disney is exploring integrations around fantasy, betting and shopping (yes, really) which could be spun into cross-platform sponsorships, said Ad Sales President Rita Ferro"
(Hey The Walt Disney Company - leave out the betting stuff yeah? For everyone's sake!)
https://lnkd.in/gURg2Cwt
0 comments
Author:
Rob Marston
May 15, 2025 01:26 AM
regular
MUMBRELLA 360 MASTERCLASS
29th May
2-2.30pm
#LiveCommerce is revolutionising the way #brands #connect with #consumers, yet many Australian marketers remain sceptical or uncertain about its potential. In this #masterclass, Live Commerce Australia will break down the essentials.
We’ll start with a brief history of Live Commerce, its rise in China and global expansion, and why now is the time for Australian brands to embrace it. Then, we’ll dispel common myths—from misconceptions about cost and complexity to concerns about audience engagement.
Finally, we’ll provide a #practical #roadmap: how to assess if your brand is ready, what it takes to run a #successful live session, and the critical steps #post-broadcast to maximise #impact. By the end, marketing leaders will walk away with clarity and confidence—knowing that now is the time to go live, and how to do it successfully.
Get your tickets at https://lnkd.in/gpCG7VzQ
Hecklers will be allowed ;)
TIM BURROWES Jordan Dervish
29th May
2-2.30pm
#LiveCommerce is revolutionising the way #brands #connect with #consumers, yet many Australian marketers remain sceptical or uncertain about its potential. In this #masterclass, Live Commerce Australia will break down the essentials.
We’ll start with a brief history of Live Commerce, its rise in China and global expansion, and why now is the time for Australian brands to embrace it. Then, we’ll dispel common myths—from misconceptions about cost and complexity to concerns about audience engagement.
Finally, we’ll provide a #practical #roadmap: how to assess if your brand is ready, what it takes to run a #successful live session, and the critical steps #post-broadcast to maximise #impact. By the end, marketing leaders will walk away with clarity and confidence—knowing that now is the time to go live, and how to do it successfully.
Get your tickets at https://lnkd.in/gpCG7VzQ
Hecklers will be allowed ;)
TIM BURROWES Jordan Dervish
2 comments
Author:
Rob Marston
May 11, 2025 07:00 AM
regular
🎉 Celebrating 17 years on LinkedIn! 🎉
Happy to share my professional journey during the past one year:
🎓 I successfully completed my course at #Movember! Grateful for the #knowledge gained and how I use this in my '#purpose' work.
📈 My #content received 34,837 #views! Glad they sparked some #conversations.
🤝 I connected with 1,084 amazing #professionals that led to exciting #opportunities and #insights. I #appreciate all those that accepted #grateful
Thank you for being a part of my #journey!
(Photo of the WNOW - When No One's Watching #innerwest chapter. Every Wednesday 6am. www.wnow.org for more info.
Happy to share my professional journey during the past one year:
🎓 I successfully completed my course at #Movember! Grateful for the #knowledge gained and how I use this in my '#purpose' work.
📈 My #content received 34,837 #views! Glad they sparked some #conversations.
🤝 I connected with 1,084 amazing #professionals that led to exciting #opportunities and #insights. I #appreciate all those that accepted #grateful
Thank you for being a part of my #journey!
(Photo of the WNOW - When No One's Watching #innerwest chapter. Every Wednesday 6am. www.wnow.org for more info.
9 comments
Author:
Rob Marston
May 09, 2025 02:39 AM
regular
For those that like the numbers......
"The global social commerce market is expected to grow by 11.8% on annual basis to reach US$924.47 billion in 2025.
Global social commerce market experienced robust growth during 2021-2024, achieving a CAGR of 15.2%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 10.0% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 826.78 billion to approximately USD 1.48 trillion."
https://lnkd.in/gd5_kMv9
Live Commerce Australia #getonboard #socialshopping #kindofabigdeal
#bignumbers #believe
"The global social commerce market is expected to grow by 11.8% on annual basis to reach US$924.47 billion in 2025.
Global social commerce market experienced robust growth during 2021-2024, achieving a CAGR of 15.2%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 10.0% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 826.78 billion to approximately USD 1.48 trillion."
https://lnkd.in/gd5_kMv9
Live Commerce Australia #getonboard #socialshopping #kindofabigdeal
#bignumbers #believe
1 comments
Author:
Rob Marston
May 06, 2025 02:02 AM
regular
#LiveShopping Revenue is expected to #TRIPLE to $55bn (AUD = $85m) by 2026 and account for 20% of ALL #eCommerce
Statista
#Retailers #Eventorganisers #influencers #brands.....what's your Live Commerce Strategy
Live Commerce Australia
Statista
#Retailers #Eventorganisers #influencers #brands.....what's your Live Commerce Strategy
Live Commerce Australia
0 comments
Author:
Rob Marston
May 05, 2025 06:02 AM
regular
TikTok Shop and #beauty - Great read (despite TikTok Shop centricity....you can substitute #LIVECOMMERCE in this instance)
https://lnkd.in/g_XGKAYC
Live Commerce Australia #getonboard #snoozinslosing
Invest in Shoppable Content (Not Just Ads):
Static ads don’t cut it. TikTok Shop favors content that educates, entertains, and seamlessly integrates a product moment. Think tutorials, GRWMs, and behind-the-scenes content that feels native to the platform.
Go LIVE—and Go Often:
TikTok LIVE has emerged as a standout format for beauty. It blends real-time product demos, creator Q&As, and seamless shopping. According to TikTok, the number of creator LIVE sessions has nearly tripled over the past year. The payoff? Canvas Beauty’s Stormi Steele made $2 million in one mega-LIVE this last holiday season.
Leverage Creator Affiliation, Not Just Influence:
TikTok’s affiliate tools allow creators to organically monetize content by linking to products. This incentivizes authentic brand mentions and gives smaller brands access to a creator economy at scale.
Prioritize Authenticity over Audience Size:
A massive following isn’t required. What matters is quality and compelling content. TikTok’s algorithm is discovery-first, meaning an unknown brand can go viral overnight if it resonates.
Experiment with Launches, Not Just Discounts:
While discounts helped TikTok Shop build early momentum, they’re no longer the primary driver. TikTok Shop is becoming a launchpad—a place where brands debut new SKUs and exclusive drops and invite customers to be part of the team behind their favorite brands. According to TikTok, “We see loyalty and sales driven by the quality of content and authenticity, rather than price incentives.”
https://lnkd.in/g_XGKAYC
Live Commerce Australia #getonboard #snoozinslosing
Invest in Shoppable Content (Not Just Ads):
Static ads don’t cut it. TikTok Shop favors content that educates, entertains, and seamlessly integrates a product moment. Think tutorials, GRWMs, and behind-the-scenes content that feels native to the platform.
Go LIVE—and Go Often:
TikTok LIVE has emerged as a standout format for beauty. It blends real-time product demos, creator Q&As, and seamless shopping. According to TikTok, the number of creator LIVE sessions has nearly tripled over the past year. The payoff? Canvas Beauty’s Stormi Steele made $2 million in one mega-LIVE this last holiday season.
Leverage Creator Affiliation, Not Just Influence:
TikTok’s affiliate tools allow creators to organically monetize content by linking to products. This incentivizes authentic brand mentions and gives smaller brands access to a creator economy at scale.
Prioritize Authenticity over Audience Size:
A massive following isn’t required. What matters is quality and compelling content. TikTok’s algorithm is discovery-first, meaning an unknown brand can go viral overnight if it resonates.
Experiment with Launches, Not Just Discounts:
While discounts helped TikTok Shop build early momentum, they’re no longer the primary driver. TikTok Shop is becoming a launchpad—a place where brands debut new SKUs and exclusive drops and invite customers to be part of the team behind their favorite brands. According to TikTok, “We see loyalty and sales driven by the quality of content and authenticity, rather than price incentives.”
0 comments
Author:
Rob Marston
May 02, 2025 02:24 AM
regular
There's an old digital adage that 'Dollars follow eyeballs'.
....and this from the todays AFR...
"New accounts show TikTok Australia made $679 million in the year to December 31, up from $375.2 million the year before. It posted profits of $31.2 million, almost three times the $11.4 million in 2023."
TikTok #timesarechanging #fishwherethefishare #dollarsfolloweyeballs #getonboard
....and this from the todays AFR...
"New accounts show TikTok Australia made $679 million in the year to December 31, up from $375.2 million the year before. It posted profits of $31.2 million, almost three times the $11.4 million in 2023."
TikTok #timesarechanging #fishwherethefishare #dollarsfolloweyeballs #getonboard
0 comments
Author:
Rob Marston
Apr 30, 2025 12:59 AM
regular
I am privileged to be presenting a #masterclass at Mumbrella's #M360
The session is 'How to Master Live Commerce: Your Practical Roadmap' and I will be sharing a 'Go Live' strategy for anyone who wants to start their #livecommerce journey.
Date: Thursday 29 May 2025
Time: 2:00pm - 2:30pm
Tickets available - https://lnkd.in/gThgQ39f
#M360 TIM BURROWES Jordan Dervish Live Commerce Australia
The session is 'How to Master Live Commerce: Your Practical Roadmap' and I will be sharing a 'Go Live' strategy for anyone who wants to start their #livecommerce journey.
Date: Thursday 29 May 2025
Time: 2:00pm - 2:30pm
Tickets available - https://lnkd.in/gThgQ39f
#M360 TIM BURROWES Jordan Dervish Live Commerce Australia
8 comments
Author:
Rob Marston
Apr 29, 2025 06:19 AM
regular
Discovery Commerce; the next generation of e-commerce where entertainment, social engagement, and seamless purchasing come together.
Download the TikTok and Accenture TikTok Shop #playbookforenterprise
The Accenture Song x TikTok Shop Playbook introduces MAGIC, a framework designed to help enterprises scale with success:
🔹 Make success MEASURABLE
🔹 Ensure ACCOUNTABILITY
🔹 GO all-in
🔹 INTEGRATE a multi-disciplinary team
🔹 CONTENT, CONTENT, CONTENT!
With these key principles, businesses can move beyond traditional e-commerce strategies and embrace a new era of shopping that meets consumers where they are—on TikTok.
https://lnkd.in/gXeWxsmh
Live Commerce Australia #livecommerceisMAGIC #comeontiktokshopaustralia #golive #shoppertainment #activations #goodread
Download the TikTok and Accenture TikTok Shop #playbookforenterprise
The Accenture Song x TikTok Shop Playbook introduces MAGIC, a framework designed to help enterprises scale with success:
🔹 Make success MEASURABLE
🔹 Ensure ACCOUNTABILITY
🔹 GO all-in
🔹 INTEGRATE a multi-disciplinary team
🔹 CONTENT, CONTENT, CONTENT!
With these key principles, businesses can move beyond traditional e-commerce strategies and embrace a new era of shopping that meets consumers where they are—on TikTok.
https://lnkd.in/gXeWxsmh
Live Commerce Australia #livecommerceisMAGIC #comeontiktokshopaustralia #golive #shoppertainment #activations #goodread
0 comments
Author:
Rob Marston
Apr 14, 2025 03:26 AM
regular
You wouldn’t read about it….. The Mysterious Bookshop (perhaps not surprisingly) going #live on TikTok Shop
“Ms Fir said, in 2023, they tried out the TikTok Shop live broadcast feature and "it absolutely changed our lives"
https://lnkd.in/gGHCJjUK
“Ms Fir said, in 2023, they tried out the TikTok Shop live broadcast feature and "it absolutely changed our lives"
https://lnkd.in/gGHCJjUK
0 comments
Author:
Rob Marston
Apr 04, 2025 03:05 AM
regular
Livestream shopping is surging in Europe! 🚀
A new report reveals that UK consumers are highly engaged, with 70% keen to try live shopping and 42% already making purchases. The #momentum is strong across Europe, where #socialcommerce is set to hit €130 billion by 2027.
This trend isn’t just about #selling—it’s about #entertainment, #connection, and #realtime engagement. Brands are seeing higher #conversion rates and deeper #relationships with their audience.
🇦🇺 What about Australia?
The opportunity is massive.
As more consumers look for interactive and immersive shopping experiences, brands that embrace livestream commerce early will have the advantage.
At Live Commerce Australia, we help brands navigate this space—whether you're just getting started or looking to scale. Want to explore how livestream shopping can grow your business? Send me a DM! 📩
https://lnkd.in/gtGkTycE
https://lnkd.in/gV7YpGtU
A new report reveals that UK consumers are highly engaged, with 70% keen to try live shopping and 42% already making purchases. The #momentum is strong across Europe, where #socialcommerce is set to hit €130 billion by 2027.
This trend isn’t just about #selling—it’s about #entertainment, #connection, and #realtime engagement. Brands are seeing higher #conversion rates and deeper #relationships with their audience.
🇦🇺 What about Australia?
The opportunity is massive.
As more consumers look for interactive and immersive shopping experiences, brands that embrace livestream commerce early will have the advantage.
At Live Commerce Australia, we help brands navigate this space—whether you're just getting started or looking to scale. Want to explore how livestream shopping can grow your business? Send me a DM! 📩
https://lnkd.in/gtGkTycE
https://lnkd.in/gV7YpGtU
0 comments
Author:
Rob Marston
Apr 04, 2025 02:43 AM
regular
OnlyFans for TikTok fans?
Not a great day in US history..
https://lnkd.in/g-CDpzzn
Not a great day in US history..
https://lnkd.in/g-CDpzzn
2 comments
Author:
Rob Marston
Apr 04, 2025 02:05 AM
regular
TL/DR
"Live commerce is a new frontier
Live stream shopping is gaining momentum in Australia, with brands like Big W leading the charge. This format blends the best of in-store experiences with the convenience of online shopping, offering real-time engagement and product demonstrations.
Whether you’re promoting an online exclusive or looking for deeper product demonstrations, live stream shopping provides another avenue for retailers to connect with consumers.
As this trend gains traction, retailers should be prepared to integrate live stream shopping it into their strategies to keep up with consumer demands for interactive and personalised experiences."
https://lnkd.in/gpJeXAWj
Mumbrella TIM BURROWES Live Commerce Australia
#golive #livecommerce #socialshopping #shopertainment #callitwhatyouwill
"Live commerce is a new frontier
Live stream shopping is gaining momentum in Australia, with brands like Big W leading the charge. This format blends the best of in-store experiences with the convenience of online shopping, offering real-time engagement and product demonstrations.
Whether you’re promoting an online exclusive or looking for deeper product demonstrations, live stream shopping provides another avenue for retailers to connect with consumers.
As this trend gains traction, retailers should be prepared to integrate live stream shopping it into their strategies to keep up with consumer demands for interactive and personalised experiences."
https://lnkd.in/gpJeXAWj
Mumbrella TIM BURROWES Live Commerce Australia
#golive #livecommerce #socialshopping #shopertainment #callitwhatyouwill
4 comments
Author:
Rob Marston
Apr 02, 2025 02:45 AM
regular
HOT OFF THE PRESS - How TikTok Shop Became The Fastest Growing Social Media Shopping Platform
For anyone who is curious, sitting on the fence or just wanting to learn more, this video is excellent https://lnkd.in/gGW7cSpE
TL/DW (Using US TikTok Shop as a bellwether for other 'Western' markets... yup #Australia #NZ
US TikTok Shop in 2024
- 11.9m US Buyers (>FB and Insta combined)
- 7m businesses on TikTok Shop - growing at 100k per day
- 71% of TikTok Shoppers begin shopping when a product comes into their feed
CONCLUSION - subject to what happens on 5th April re TikTok Shop in the #USA (spoiler alert, TikTok Shop isn't going anywhere), #LiveCommerce is winning the battle for #attention when it comes to #retail #discovery and #engagement over Amazon, SHEIN and Temu (who are experts in e-Commerce)
For anyone who is curious, sitting on the fence or just wanting to learn more, this video is excellent https://lnkd.in/gGW7cSpE
TL/DW (Using US TikTok Shop as a bellwether for other 'Western' markets... yup #Australia #NZ
US TikTok Shop in 2024
- 11.9m US Buyers (>FB and Insta combined)
- 7m businesses on TikTok Shop - growing at 100k per day
- 71% of TikTok Shoppers begin shopping when a product comes into their feed
CONCLUSION - subject to what happens on 5th April re TikTok Shop in the #USA (spoiler alert, TikTok Shop isn't going anywhere), #LiveCommerce is winning the battle for #attention when it comes to #retail #discovery and #engagement over Amazon, SHEIN and Temu (who are experts in e-Commerce)
0 comments
Author:
Rob Marston
Mar 31, 2025 06:43 AM
quote
Thanks Laura Doonin for this update from Shoptalk.
So... #eCommerce is the fastest growing area of #retail....and #livecommerce is growing at twice the rate of #eCommerce.
Still not convinced about #livecommerce? Talk to Live Commerce Australia, we can help!
So... #eCommerce is the fastest growing area of #retail....and #livecommerce is growing at twice the rate of #eCommerce.
Still not convinced about #livecommerce? Talk to Live Commerce Australia, we can help!
1 comments
Author:
Rob Marston
Mar 28, 2025 05:13 AM
regular
🇫🇷 France
🇩🇪 Germany
🇮🇹Italy
....but still no 🇦🇺Australia or 🇳🇿 New Zealand
Come on TikTok Shop
https://lnkd.in/giyCPfxm
🇩🇪 Germany
🇮🇹Italy
....but still no 🇦🇺Australia or 🇳🇿 New Zealand
Come on TikTok Shop
https://lnkd.in/giyCPfxm
1 comments
Author:
Rob Marston
Mar 19, 2025 04:34 AM
regular
Delighted to share that I will be hosting a #LiveCommerce Masterclass at Mumbrella's event on May 27-29th at the Carriageworks with a host of other fabulous people.
Thanks TIM BURROWES for the opportunity and the super-efficient Jordan Dervish for making it happen so quickly.
Look forward to seeing you there - grab tickets (https://lnkd.in/gThgQ39f)
https://lnkd.in/gvTZ3sMM
Live Commerce Australia MECCA Brands Droga5 ANZ Publicis Media Sisloff International #livecommerce #socialselling #livein25
Nathan Low Hannah Fillis Rosie McFarlane Leslie Beckman Tara Ford Maurice Riley Sophie Langton Rob Mayhew Jenny Melhuish Chris Howatson Mariane Power
Thanks TIM BURROWES for the opportunity and the super-efficient Jordan Dervish for making it happen so quickly.
Look forward to seeing you there - grab tickets (https://lnkd.in/gThgQ39f)
https://lnkd.in/gvTZ3sMM
Live Commerce Australia MECCA Brands Droga5 ANZ Publicis Media Sisloff International #livecommerce #socialselling #livein25
Nathan Low Hannah Fillis Rosie McFarlane Leslie Beckman Tara Ford Maurice Riley Sophie Langton Rob Mayhew Jenny Melhuish Chris Howatson Mariane Power
5 comments
Author:
Rob Marston
Mar 04, 2025 12:06 AM
regular
TikTok is expanding its e-commerce offering, TikTok Shop, to #Italy, #Germany, and #France.
There are plans to launch in #Japan and #Brazil later this year.
Still nothing for TikTok Shop in #Australia 😳
Impressive stats for US, especially the #LiveCommerce category forecasted of '40% annual growth rate'
#golivein25
Live Commerce Australia
#Livecommerce
#Shoppertainment
#Socialselling
#callitwhatyouwill
There are plans to launch in #Japan and #Brazil later this year.
Still nothing for TikTok Shop in #Australia 😳
Impressive stats for US, especially the #LiveCommerce category forecasted of '40% annual growth rate'
#golivein25
Live Commerce Australia
#Livecommerce
#Shoppertainment
#Socialselling
#callitwhatyouwill
2 comments
Author:
Rob Marston
Feb 25, 2025 05:02 AM
regular
Sometimes I don't feel the need to supplement these posts.....
"I make more going live for an hour than one day in the shop"
https://lnkd.in/gy6CFxZ3
"I make more going live for an hour than one day in the shop"
https://lnkd.in/gy6CFxZ3
0 comments
Author:
Rob Marston
Feb 25, 2025 03:30 AM
quote
***** GOING LIVE TONIGHT 8-9PM (AEST) *****
Tune in and ask our resident experts 🌟 Tash Driver and Katrina Barbera about your hair and beauty concerns, answer a poll, win a prize or grab a bargain.
Guy Nappa Anthony Nappa
Tune in and ask our resident experts 🌟 Tash Driver and Katrina Barbera about your hair and beauty concerns, answer a poll, win a prize or grab a bargain.
Guy Nappa Anthony Nappa
1 comments
Author:
Rob Marston
Zeneviieve Ng
Executive Assistant to CEOLinkedIn Profile
Email
Name
Zeneviieve Ng
Title
Zeneviieve Ng - Executive Assistant to CEO
Headline
Executive Assistant to CEO
Location
Sydney, New South Wales
Snippet
Fashion Digital Marketing. Pocket Square. Nov 2015 - Nov 2016 1 tahun 1 bulan. Auckland, New Zealand. • Updating client websites with new collections, copy ...
Current Experiences
Executive Assistant to CEO
Superorder
New York, United States
Started: Oct 2025 - Present
Industry: Restaurants
Company Size: 100-200 (20 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (work)
Phones:
+64 210 225 0162
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/zeneviieve
(100)
LinkedIn:
https://www.linkedin.com/in/zeneviieve-ng-3307a7108
(100)
LinkedIn Posts - Zeneviieve Ng
6 post(s) foundNick Bell 🔔
Shark on Shark Tank l Built multiple 8 figure companies l AFR Young Rich List l Host of Get Harder 🎙️LinkedIn Profile
Email
Name
Nick Bell 🔔
Title
Nick Bell 🔔 - Shark on Shark Tank l Built multiple 8 figure ...
Headline
Shark on Shark Tank l Built multiple 8 figure companies l AFR Young Rich List l Host of Get Harder 🎙️
Location
Sydney, New South Wales
Summary
Founder. Investor. Operator.
I started my first successful business in a bedroom with $350 and a laptop. Since then, I’ve built and exited multiple digital agencies, launched 20+ companies across three continents, and grown my group’s portfolio to over $200M in revenue.
As a Shark on Shark Tank Australia, I invest in founders who move fast, solve real problems, and build category leading businesses. My focus is simple: back great people and scale what works.
I believe in urgency, ownership, and building must have companies.. not nice to haves. Whether I’m growing an agency, or helping a founder find product market fit, I move quickly and expect the same from the people around me.
Still just getting started.
I started my first successful business in a bedroom with $350 and a laptop. Since then, I’ve built and exited multiple digital agencies, launched 20+ companies across three continents, and grown my group’s portfolio to over $200M in revenue.
As a Shark on Shark Tank Australia, I invest in founders who move fast, solve real problems, and build category leading businesses. My focus is simple: back great people and scale what works.
I believe in urgency, ownership, and building must have companies.. not nice to haves. Whether I’m growing an agency, or helping a founder find product market fit, I move quickly and expect the same from the people around me.
Still just getting started.
Snippet
Founder. Investor. Operator. I started my first successful business in a bedroom with $350 and a laptop. Since then, I've built and exited multiple digital ...
Current Experiences
Founder
First Page
Started: Jan 2013 - Present
Best in the business at building brand awareness, generating a tonne of leads and ramping up E-comm sales via SEO, SEM & social advertising.
Just some of our clients:
Disney, DHL. Frank Body, RollsRoyce, Nasdaq, Cathay Pacific, Timezone, Under Armour, just to name a few of the awesome brands we partner with.
firstpage.com.au
firstpageusa.com
firstpage.hk
firstpagedigital.sg
firstpage.nz
firstpagemarketing.ie
firstpage.at
Just some of our clients:
Disney, DHL. Frank Body, RollsRoyce, Nasdaq, Cathay Pacific, Timezone, Under Armour, just to name a few of the awesome brands we partner with.
firstpage.com.au
firstpageusa.com
firstpage.hk
firstpagedigital.sg
firstpage.nz
firstpagemarketing.ie
firstpage.at
Industry: Marketing and Advertising
Company Size: 200-500 (392 staff)
Co-Founder
Outsourcey
Started: Mar 2024 - Present
Outsource absolutely anything to us!
Hire exceptional offshore talent from just $4 per hour.
www.outsourcey.com
Hire exceptional offshore talent from just $4 per hour.
www.outsourcey.com
Industry: Staffing and Recruiting
Company Size: 200-500 (87 staff)
Co-Founder
Trideca
Started: Feb 2024 - Present
As one of Australia’s leading software and development companies, Trideca.com.au helps ambitious brands scale through cutting-edge tech innovation.
Industry: Computer Software
Company Size: 100-200 (92 staff)
Co-Founder
Primal
Started: Nov 2015 - Present
We're a leading digital marketing agency that provides smart solutions for Thai & Malaysian businesses who want to build their brand, generate more leads or grow their revenue. Our online offerings include customised SEO, PPC, web development and social media advertising campaigns, tailored to generate success for our clients.
www.primal.co.th
www.primal.com.my
www.primal.co.th
www.primal.com.my
Industry: Marketing and Advertising
Company Size: 100-200 (208 staff)
Founder
Quickly.ai
Started: May 2025 - Present
AI that closes deals, crushes support & scales your business.
www.quickly.ai
www.quickly.ai
Industry: Computer Software
Company Size: 10-50 (1 staff)
Co-Founder
Super Young
Started: Jul 2024 - Present
Take charge & bulletproof your health with Super Young's cutting-edge longevity tech. Living 100 healthy years is now a reality!
www.superyoung.com.au
www.superyoung.com.au
Industry: Government Administration
Company Size: 1-10 (7 staff)
Managing Director
Superist
Started: Jan 2022 - Present
A complete digital agency group that offers every digital service you could possibly need to win online:
- Digital marketing (brand awareness, lead generation & sales revenue growth)
- Online reputation repair & protection
- NFT & Metaverse marketing & consulting
- Software & app development
- Social & content marketing
- Branding & design
No need to partner with multiple agencies, now you can partner with one that does it all.
- Digital marketing (brand awareness, lead generation & sales revenue growth)
- Online reputation repair & protection
- NFT & Metaverse marketing & consulting
- Software & app development
- Social & content marketing
- Branding & design
No need to partner with multiple agencies, now you can partner with one that does it all.
Industry: Marketing and Advertising
Company Size: 1000-5000 (37 staff)
Partner
Willow & Blake
Started: Aug 2022 - Present
Willowandblake.com is a branding agency with a speciality in direct to consumer and challenger brands: those that think differently, act differently and walk their talk.
Industry: Marketing and Advertising
Company Size: 10-50 (17 staff)
Co-Founder
Chili
Started: Sep 2019 - Present
Chili is a one-stop partner that drives campaigns completely different from your usual digital marketing agency. We reverse engineer your goals wasting no time or money as we immediately identify low-hanging fruit and real opportunities, that reverberate throughout your entire business.
Simply put: we find your target audience, qualify them, drive them to your website/social pages via strategic marketing methods that improve the customers journey.
We work with the four pillars of any successful digital campaign:
- We increase the brand value perception
- We decrease your Customer Acquisiton Cost (CAC)
- We increase your Customer Lifetime Value (CLV)
- We increase your conversion rates.
Not convinced?
We will prove it to you - for free!
www.chili.pa
Simply put: we find your target audience, qualify them, drive them to your website/social pages via strategic marketing methods that improve the customers journey.
We work with the four pillars of any successful digital campaign:
- We increase the brand value perception
- We decrease your Customer Acquisiton Cost (CAC)
- We increase your Customer Lifetime Value (CLV)
- We increase your conversion rates.
Not convinced?
We will prove it to you - for free!
www.chili.pa
Industry: Marketing and Advertising
Company Size: 100-200 (156 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (work)
[email protected]
(100) (work)
Phones:
+61 1300 282 278
(100) (work phone)
+61 1300 663 995
(100) (work phone)
+61 3 8613 8403
(100)
+61 3 9999 3140
(100)
+61 420 244 738
(100) (mobile)
+61 488 666 999
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/nickbellentrepreneur
(100)
LinkedIn:
https://www.linkedin.com/in/nick-bell-95569616
(100)
LinkedIn:
https://www.linkedin.com/in/nick-bell-11031824
(100)
LinkedIn:
https://www.linkedin.com/in/socialmteam
(100)
LinkedIn Posts - Nick Bell 🔔
50 post(s) found
Dec 11, 2025 06:40 AM
regular
Cashflow killing your business?
Check out First Page newest team member, Mia AI.
Mia collects overdue payments on autopilot. Mia never sleeps, gets sick and collects payments 60% faster than traditional methods.
Try Mia for free. Book a demo! https://lnkd.in/gDZC-Dp4
#collect #cashisking #AI #business #getpaid
https://lnkd.in/gQhJmgRU
Check out First Page newest team member, Mia AI.
Mia collects overdue payments on autopilot. Mia never sleeps, gets sick and collects payments 60% faster than traditional methods.
Try Mia for free. Book a demo! https://lnkd.in/gDZC-Dp4
#collect #cashisking #AI #business #getpaid
https://lnkd.in/gQhJmgRU
0 comments
Author:
Nick Bell 🔔
Dec 10, 2025 11:00 PM
regular
I used to brag about running on 4 hours of sleep.
Less sleep = more grind = more success. That was the formula, right?
We celebrate the all-nighters. We glorify the 4am starts and midnight oil. We've convinced ourselves that rest is weakness.
But here's the truth: sleep deprivation doesn't hit you all at once. It compounds quietly. The decisions you make today on poor sleep become the problems you deal with tomorrow.
Hustle culture got one thing right: commitment matters.
But it got everything else wrong about what commitment should look like.
Real commitment isn't about how little you can sleep. It's about how sustainable you can make your performance.
The most successful people I know don't sacrifice sleep for success. They protect it because they understand it's a multiplier, not a tradeoff.
You can't outwork bad recovery. And you can't build something great on a foundation of exhaustion.
What’s your take on hustle culture and sleep?
Less sleep = more grind = more success. That was the formula, right?
We celebrate the all-nighters. We glorify the 4am starts and midnight oil. We've convinced ourselves that rest is weakness.
But here's the truth: sleep deprivation doesn't hit you all at once. It compounds quietly. The decisions you make today on poor sleep become the problems you deal with tomorrow.
Hustle culture got one thing right: commitment matters.
But it got everything else wrong about what commitment should look like.
Real commitment isn't about how little you can sleep. It's about how sustainable you can make your performance.
The most successful people I know don't sacrifice sleep for success. They protect it because they understand it's a multiplier, not a tradeoff.
You can't outwork bad recovery. And you can't build something great on a foundation of exhaustion.
What’s your take on hustle culture and sleep?
2 comments
Author:
Nick Bell 🔔
Dec 07, 2025 10:00 PM
regular
$23M in funding. Competing with Amazon and Google. And she's just getting started.
Grace Brown isn't your typical tech founder chasing the next app or algorithm.
She's building Abi, a companion robot designed to solve one of our society's most overlooked crises: loneliness in aged care homes.
What started as a heartbreaking observation during the pandemic has become a company that could redefine elder care in Australia and beyond.
What makes Grace's journey remarkable:
- Started coding in high school and never stopped learning
- Transformed a pandemic observation into a multi-million dollar company
- Secured $23M in funding as a young female founder in a competitive space
- Built proprietary technology she confidently positions against tech giants
- Stayed focused on impact over hype
In our latest episode, Grace opens up about the real challenges of being a young founder, the pitfalls of raising capital, and why she believes technology should serve humanity's deepest needs, not just its wants.
Her story is a masterclass in turning empathy into entrepreneurship.
Full episode releases this Friday on Get Harder (https://lnkd.in/gwfcX3Ez) 🔥
Grace Brown isn't your typical tech founder chasing the next app or algorithm.
She's building Abi, a companion robot designed to solve one of our society's most overlooked crises: loneliness in aged care homes.
What started as a heartbreaking observation during the pandemic has become a company that could redefine elder care in Australia and beyond.
What makes Grace's journey remarkable:
- Started coding in high school and never stopped learning
- Transformed a pandemic observation into a multi-million dollar company
- Secured $23M in funding as a young female founder in a competitive space
- Built proprietary technology she confidently positions against tech giants
- Stayed focused on impact over hype
In our latest episode, Grace opens up about the real challenges of being a young founder, the pitfalls of raising capital, and why she believes technology should serve humanity's deepest needs, not just its wants.
Her story is a masterclass in turning empathy into entrepreneurship.
Full episode releases this Friday on Get Harder (https://lnkd.in/gwfcX3Ez) 🔥
31 comments
Author:
Nick Bell 🔔
Dec 05, 2025 12:00 AM
regular
The biggest advantage you can give yourself in business?
Ask more questions.
It’s something I always tell my kids and young founders.
Most people stay stuck because they assume they already know enough. But you don't know what you don't know.
Every time I've levelled up in business, health, or leadership, it started with asking someone smarter, faster, or more experienced than me a simple question.
Here's what I've learned: the most successful people I know aren't the ones who have all the answers.
They're the ones who know exactly who to ask, what to ask, and when to ask it.
Asking questions doesn't make you look weak. Not asking questions keeps you inexperienced.
Curiosity is a skill. Humility is a weapon. Information is leverage.
The gap between where you are and where you want to be? It's often just one conversation away.
Ask more questions.
It’s something I always tell my kids and young founders.
Most people stay stuck because they assume they already know enough. But you don't know what you don't know.
Every time I've levelled up in business, health, or leadership, it started with asking someone smarter, faster, or more experienced than me a simple question.
Here's what I've learned: the most successful people I know aren't the ones who have all the answers.
They're the ones who know exactly who to ask, what to ask, and when to ask it.
Asking questions doesn't make you look weak. Not asking questions keeps you inexperienced.
Curiosity is a skill. Humility is a weapon. Information is leverage.
The gap between where you are and where you want to be? It's often just one conversation away.
2 comments
Author:
Nick Bell 🔔
Dec 04, 2025 12:00 AM
regular
"Only 5% chance of success."
That's what Dr. Ramin Shayan was told when he started his cancer research with stem cells. Most people would have walked away. He didn't.
His work continues today because he understood something critical: breakthroughs don't happen when the odds are favourable.
They happen when someone refuses to let impossible odds define what's possible.
That's the kind of determination that changes industries.
That turns 5% into reality.
Progress belongs to those brave enough to start, even at 1%.
What are you building that others say can't be done?
#Innovation #Leadership #Resilience
That's what Dr. Ramin Shayan was told when he started his cancer research with stem cells. Most people would have walked away. He didn't.
His work continues today because he understood something critical: breakthroughs don't happen when the odds are favourable.
They happen when someone refuses to let impossible odds define what's possible.
That's the kind of determination that changes industries.
That turns 5% into reality.
Progress belongs to those brave enough to start, even at 1%.
What are you building that others say can't be done?
#Innovation #Leadership #Resilience
0 comments
Author:
Nick Bell 🔔
Dec 03, 2025 02:16 AM
regular
This week on Get Harder, I sat down with someone I deeply respect, Dr. Ramin Shayan.
By day, he operates on cancer patients.
By night, he’s researching new ways to treat cancer using cutting-edge stem cell science.
Ramin isn’t just a world-class plastic and reconstructive surgeon. He’s also a close friend, and we finally turned our Sunday catch-ups into a conversation worth sharing.
What we covered:
- His journey into plastic and reconstructive surgery
- Threading, facelifts, tummy tucks and the real state of cosmetic procedures
- His groundbreaking cancer research using stem cells
- The risks patients don’t always hear about
- And the big question: If he was given $10B and the world’s best scientists, could he cure cancer?
If you’re interested in health, innovation, leadership or the future of medicine, this episode is worth your time.
Episode is out now, link in comments 👇🏻
#GetHarder #PlasticSurgery #CancerResearch
By day, he operates on cancer patients.
By night, he’s researching new ways to treat cancer using cutting-edge stem cell science.
Ramin isn’t just a world-class plastic and reconstructive surgeon. He’s also a close friend, and we finally turned our Sunday catch-ups into a conversation worth sharing.
What we covered:
- His journey into plastic and reconstructive surgery
- Threading, facelifts, tummy tucks and the real state of cosmetic procedures
- His groundbreaking cancer research using stem cells
- The risks patients don’t always hear about
- And the big question: If he was given $10B and the world’s best scientists, could he cure cancer?
If you’re interested in health, innovation, leadership or the future of medicine, this episode is worth your time.
Episode is out now, link in comments 👇🏻
#GetHarder #PlasticSurgery #CancerResearch
3 comments
Author:
Nick Bell 🔔
Dec 02, 2025 12:27 AM
regular
Wrapped up November with some of the best conversations yet 💪🏻
Incredible guests on the poddy who delivered real insights that we can’t wait to share with everyone. The health space has me fired up right now 🔥
Let's end the year with a bang!
Grant Hackett OAM Radek Sali Olivia Arezzolo Mahdi Shafiei Ramin Shayan MBBS, PhD (Uni Melb), FRACS (Plastics) Grace Brown Lisa Teh
Incredible guests on the poddy who delivered real insights that we can’t wait to share with everyone. The health space has me fired up right now 🔥
Let's end the year with a bang!
Grant Hackett OAM Radek Sali Olivia Arezzolo Mahdi Shafiei Ramin Shayan MBBS, PhD (Uni Melb), FRACS (Plastics) Grace Brown Lisa Teh
2 comments
Author:
Nick Bell 🔔
Dec 01, 2025 04:00 AM
regular
You don't have to be the best or the smartest, but you need to be the most confident.
I asked Grace Brown for advice for young founders like herself, and this was her answer.
She's right.
Investors don't just back ideas. They back founders who believe in what they're building, no matter what.
Customers don't buy from people who seem unsure.
Teams don't follow leaders who hedge every decision.
Confidence isn't about having it all figured out. It's about taking action despite uncertainty. It's about pitching your idea for the 50th time like it's the first. It's about hearing "no" and still showing up tomorrow.
A lack of confidence in yourself and your idea will get you nowhere.
Not because the idea isn't good enough, but because you'll quit before you find out if it was.
Grace is proof.
She's making decisions, iterating, and pushing forward while most people are still waiting for perfect clarity.
That's what separates founders who make it from those who don't.
#careeradvice
I asked Grace Brown for advice for young founders like herself, and this was her answer.
She's right.
Investors don't just back ideas. They back founders who believe in what they're building, no matter what.
Customers don't buy from people who seem unsure.
Teams don't follow leaders who hedge every decision.
Confidence isn't about having it all figured out. It's about taking action despite uncertainty. It's about pitching your idea for the 50th time like it's the first. It's about hearing "no" and still showing up tomorrow.
A lack of confidence in yourself and your idea will get you nowhere.
Not because the idea isn't good enough, but because you'll quit before you find out if it was.
Grace is proof.
She's making decisions, iterating, and pushing forward while most people are still waiting for perfect clarity.
That's what separates founders who make it from those who don't.
#careeradvice
6 comments
Author:
Nick Bell 🔔
Nov 30, 2025 11:00 PM
regular
Surgeon by day, cancer researcher by night—meet the doctor redefining what's possible in medicine.
This week on the Get Harder podcast, I sit down with Ramin Shayan MBBS, PhD (Uni Melb), FRACS (Plastics), one of Melbourne's leading plastic surgeons, for a fascinating conversation that goes far beyond the operating room.
From a family tragedy that shaped his career path to pioneering microsurgery techniques in Melbourne (a city Ramin calls a global hub for plastic surgery innovation), this episode explores the remarkable intersection of clinical practice and cutting-edge research.
Key highlights:
- How a personal loss led to a career saving and reconstructing lives
- The reality behind cosmetic procedures and non-surgical treatments
- Groundbreaking cancer research in stem cells and molecular biology
- Why Australia needs to take bigger risks in biotech funding
Whether you're interested in medical innovation, entrepreneurship, or simply hearing from someone pushing the boundaries of what's possible in healthcare, this conversation delivers.
Episode drops this Wednesday 🔥 https://lnkd.in/gtnyffyx
This week on the Get Harder podcast, I sit down with Ramin Shayan MBBS, PhD (Uni Melb), FRACS (Plastics), one of Melbourne's leading plastic surgeons, for a fascinating conversation that goes far beyond the operating room.
From a family tragedy that shaped his career path to pioneering microsurgery techniques in Melbourne (a city Ramin calls a global hub for plastic surgery innovation), this episode explores the remarkable intersection of clinical practice and cutting-edge research.
Key highlights:
- How a personal loss led to a career saving and reconstructing lives
- The reality behind cosmetic procedures and non-surgical treatments
- Groundbreaking cancer research in stem cells and molecular biology
- Why Australia needs to take bigger risks in biotech funding
Whether you're interested in medical innovation, entrepreneurship, or simply hearing from someone pushing the boundaries of what's possible in healthcare, this conversation delivers.
Episode drops this Wednesday 🔥 https://lnkd.in/gtnyffyx
0 comments
Author:
Nick Bell 🔔
Nov 26, 2025 01:34 AM
regular
I asked Radek Sali if he believed in manifestation.
"A hundred percent," he said.
Here's why that matters:
When Radek took over as CEO of Swisse, the company was generating millions in revenue but zero profit.
Then came a $100M acquisition offer.
Everyone around him said take it.
He said no.
The reason?
His connection to Swisse ran deep, back to his childhood. He had absolute conviction the company could be worth billions.
And he was right.
Sometimes the best business decisions aren't made in spreadsheets. They're made in your gut.
When was a time you had to trust your instinct over what everyone else was telling you?
#trustyourgut #businessinsights
"A hundred percent," he said.
Here's why that matters:
When Radek took over as CEO of Swisse, the company was generating millions in revenue but zero profit.
Then came a $100M acquisition offer.
Everyone around him said take it.
He said no.
The reason?
His connection to Swisse ran deep, back to his childhood. He had absolute conviction the company could be worth billions.
And he was right.
Sometimes the best business decisions aren't made in spreadsheets. They're made in your gut.
When was a time you had to trust your instinct over what everyone else was telling you?
#trustyourgut #businessinsights
2 comments
Author:
Nick Bell 🔔
Nov 25, 2025 12:00 AM
regular
This is the one mistake founders learn the hard way.
Every hire shapes your culture, your standards, and your momentum. And when you rush it, your customers and your top performers pay the price.
Here's what I finally learned:
When you rush hiring, you borrow speed today but pay compounding interest for months.
"Hire slow, fire fast" isn't about being harsh. It's about being responsible.
The fastest way to scale isn't hiring faster. It's hiring better.
→ Bring in the right people deliberately
→ Move out the wrong people decisively
→ Protect your culture ruthlessly
This lesson took me years to learn. Hopefully it saves you the pain.
#ScalingBusinesses #HiringProcess
Every hire shapes your culture, your standards, and your momentum. And when you rush it, your customers and your top performers pay the price.
Here's what I finally learned:
When you rush hiring, you borrow speed today but pay compounding interest for months.
"Hire slow, fire fast" isn't about being harsh. It's about being responsible.
The fastest way to scale isn't hiring faster. It's hiring better.
→ Bring in the right people deliberately
→ Move out the wrong people decisively
→ Protect your culture ruthlessly
This lesson took me years to learn. Hopefully it saves you the pain.
#ScalingBusinesses #HiringProcess
2 comments
Author:
Nick Bell 🔔
Nov 20, 2025 12:00 AM
regular
Poddy with Radek Sali is finally out 🔥
He faced crushing debt, impossible market entry barriers, and bet-the-company decisions. Then sold for $2.1B.
In this episode, we talked about:
- His strategy for scaling through high-profile ambassador partnerships
- The critical decisions around exiting the business and why getting the timing right was everything
- Managing financial pressure, cracking the Chinese market, and overcoming major obstacles
- What he's building now – Wanderlust, Light Warrior Group, plus investments across health & wellness
- Why meditation, yoga, and functional medicine are non-negotiables for peak performance and long-term success
If you're scaling a company or optimising your health and mindset, this conversation is packed with lessons you can't afford to miss 💪
Search ‘Get Harder Radek Sali’ on YouTube for the full conversation
#swissewellness #getharder
He faced crushing debt, impossible market entry barriers, and bet-the-company decisions. Then sold for $2.1B.
In this episode, we talked about:
- His strategy for scaling through high-profile ambassador partnerships
- The critical decisions around exiting the business and why getting the timing right was everything
- Managing financial pressure, cracking the Chinese market, and overcoming major obstacles
- What he's building now – Wanderlust, Light Warrior Group, plus investments across health & wellness
- Why meditation, yoga, and functional medicine are non-negotiables for peak performance and long-term success
If you're scaling a company or optimising your health and mindset, this conversation is packed with lessons you can't afford to miss 💪
Search ‘Get Harder Radek Sali’ on YouTube for the full conversation
#swissewellness #getharder
3 comments
Author:
Nick Bell 🔔
Nov 19, 2025 12:22 AM
regular
You’d think that as someone who owns multiple businesses, I’d be frothing at the mouth to launch an AI company.
But honestly, I’m hesitant.
Here’s why:
1. The tech moves faster than the founders.
By the time you’ve built something meaningful, the underlying models have already levelled up. Your “innovative” product becomes outdated overnight.
2. Differentiation is brutally hard.
Everyone’s building wrappers. Tools. Automations.
If your entire value sits on top of a public model, your moat is paper-thin.
3. The real value is shifting from tools to talent.
The companies that win aren’t the ones building new AI, they’re the ones training their teams to use AI better than anyone else. Execution beats invention.
I would much rather leverage someone else’s tech and use it for my own advantage.
What’s your take?
#ai #startups
But honestly, I’m hesitant.
Here’s why:
1. The tech moves faster than the founders.
By the time you’ve built something meaningful, the underlying models have already levelled up. Your “innovative” product becomes outdated overnight.
2. Differentiation is brutally hard.
Everyone’s building wrappers. Tools. Automations.
If your entire value sits on top of a public model, your moat is paper-thin.
3. The real value is shifting from tools to talent.
The companies that win aren’t the ones building new AI, they’re the ones training their teams to use AI better than anyone else. Execution beats invention.
I would much rather leverage someone else’s tech and use it for my own advantage.
What’s your take?
#ai #startups
84 comments
Author:
Nick Bell 🔔
Nov 18, 2025 12:00 AM
regular
You could build a working time machine, but if nobody sees it, it might as well not exist.
Radek and I spoke about this on the Get Harder podcast, and we both landed on the same point:
Marketing wins. Every time.
Brand, attention, distribution — that’s what drives growth.
But here’s the kicker: none of it works without the right people.
A strong team culture creates speed, trust and accountability.
A weak culture slows everything down.
Great product + elite marketing + strong culture = momentum.
Most companies only get one of those right.
The best nail all three.
#marketingstrategies #teamculture #swissewellness
Radek and I spoke about this on the Get Harder podcast, and we both landed on the same point:
Marketing wins. Every time.
Brand, attention, distribution — that’s what drives growth.
But here’s the kicker: none of it works without the right people.
A strong team culture creates speed, trust and accountability.
A weak culture slows everything down.
Great product + elite marketing + strong culture = momentum.
Most companies only get one of those right.
The best nail all three.
#marketingstrategies #teamculture #swissewellness
3 comments
Author:
Nick Bell 🔔
Nov 17, 2025 01:59 AM
regular
A billion dollars at 80 or broke at 25?
I asked my network this question last week and 91% of people would rather have nothing at 25.
Here’s my take:
#startup #entrepreneurship #businessmindset
I asked my network this question last week and 91% of people would rather have nothing at 25.
Here’s my take:
#startup #entrepreneurship #businessmindset
4 comments
Author:
Nick Bell 🔔
Nov 15, 2025 07:53 AM
repost
Today, the Outsourcey team had the privilege of touching the lives of the young boys from House of Sarang. ❤️
We shared stories of hope, reminded them to hold on to their dreams, and inspired them to believe that they can change the course of their lives — no matter where they start.
This is what being part of Outsourcey means — lifting others, empowering dreams, and making impact where it matters.
To the boys we met — may you always remember that your story is still yours to create. 💙
#outsourcey #sourceylife #cultureinaction #sourceysquad #houseofsarang #caredeeply
Jarrod Kagan Nick Bell 🔔 Charles Allnutt Jenny Lynne Maliclic,CSSYB Dianna Joya
We shared stories of hope, reminded them to hold on to their dreams, and inspired them to believe that they can change the course of their lives — no matter where they start.
This is what being part of Outsourcey means — lifting others, empowering dreams, and making impact where it matters.
To the boys we met — may you always remember that your story is still yours to create. 💙
#outsourcey #sourceylife #cultureinaction #sourceysquad #houseofsarang #caredeeply
Jarrod Kagan Nick Bell 🔔 Charles Allnutt Jenny Lynne Maliclic,CSSYB Dianna Joya
1 comments
Author:
Jox Banta
Nov 14, 2025 05:38 AM
regular
Radek Sali turned Swisse into a billion-dollar global brand, then walked away at its peak.
Next week, he's sharing exactly how he did it – and what he's building now 🔥
In this conversation, Radek breaks down the strategic decisions and leadership lessons that defined his journey:
- How celebrity partnerships drove Swisse to global recognition
- The real story behind selling the business at its peak
- Navigating massive debt while scaling aggressively
- His current ventures and why he's investing at the intersection of performance, longevity, and preventative health
- Why meditation, yoga, and functional medicine aren't just personal practices – they're the foundation of his business success
Full episode comes out Wednesday 19th November on the Get Harder channel: https://lnkd.in/gWfj3aEj
Next week, he's sharing exactly how he did it – and what he's building now 🔥
In this conversation, Radek breaks down the strategic decisions and leadership lessons that defined his journey:
- How celebrity partnerships drove Swisse to global recognition
- The real story behind selling the business at its peak
- Navigating massive debt while scaling aggressively
- His current ventures and why he's investing at the intersection of performance, longevity, and preventative health
- Why meditation, yoga, and functional medicine aren't just personal practices – they're the foundation of his business success
Full episode comes out Wednesday 19th November on the Get Harder channel: https://lnkd.in/gWfj3aEj
2 comments
Author:
Nick Bell 🔔
Nov 12, 2025 11:47 PM
regular
Was asked this question the other day, curious to see what everyone else is choosing 👀
18 comments
Author:
Nick Bell 🔔
Nov 10, 2025 01:41 AM
regular
You can achieve anything if you go balls to the walls.
In my chat with George Mirosevich, he shared how he left his comfortable life in Australia to work 95-hour weeks in one of London's toughest kitchens.
I'm not sharing this to glorify burnout. It's about showing that big results need big commitment. Passion gets you started, but hard work and discipline get you across the line.
When you're willing to push past your comfort zone and do the work others won't, you can achieve things that seemed impossible.
Full episode linked in the comments 🔥
#motivation #hardwork
In my chat with George Mirosevich, he shared how he left his comfortable life in Australia to work 95-hour weeks in one of London's toughest kitchens.
I'm not sharing this to glorify burnout. It's about showing that big results need big commitment. Passion gets you started, but hard work and discipline get you across the line.
When you're willing to push past your comfort zone and do the work others won't, you can achieve things that seemed impossible.
Full episode linked in the comments 🔥
#motivation #hardwork
4 comments
Author:
Nick Bell 🔔
Nov 08, 2025 12:00 AM
regular
Your competitors are closing deals on Instagram and TikTok while you're still sending cold emails 💰
Mahdi Shafiei explain how he's generated millions in sales through content on social media.
His point: In 2025, buyers stalk your socials before they ever take your call.
Salespeople who post consistently are:
- Building trust at scale with their target audience
- Getting inbound DMs from potential clients
- Shortening sales cycles because prospects already know them
- Creating authority that cold callers can't compete with
Social selling isn't optional anymore. It's how deals get done.
Are you creating content, or watching your competitors eat your lunch?
Full convo with Mahdi here: https://lnkd.in/g9JDSuPG
#socialselling #socialmedia #salestips
Mahdi Shafiei explain how he's generated millions in sales through content on social media.
His point: In 2025, buyers stalk your socials before they ever take your call.
Salespeople who post consistently are:
- Building trust at scale with their target audience
- Getting inbound DMs from potential clients
- Shortening sales cycles because prospects already know them
- Creating authority that cold callers can't compete with
Social selling isn't optional anymore. It's how deals get done.
Are you creating content, or watching your competitors eat your lunch?
Full convo with Mahdi here: https://lnkd.in/g9JDSuPG
#socialselling #socialmedia #salestips
13 comments
Author:
Nick Bell 🔔
Nov 07, 2025 03:26 AM
regular
Your network is your networth!
Get out and meet the 'right' people.
#business #life
Get out and meet the 'right' people.
#business #life
8 comments
Author:
Nick Bell 🔔
Nov 05, 2025 06:17 AM
repost
Ever wondered what it takes to build a global digital empire from scratch, and still stay grounded?
This week on Everyday Heroes, Tony Kofkin 寇奕麟 sits down with Nick Bell 🔔, a renowned entrepreneur and digital marketing powerhouse whose journey from Melbourne to the world stage is nothing short of extraordinary.
From humble beginnings to becoming a self-made millionaire, Nick shares his path through the highs and lows of entrepreneurship , the challenges, the relentless drive for innovation, and the mindset needed to thrive in one of the most competitive industries on the planet.
With sharp insight and authenticity, Nick opens up about the strategic moves that propelled his success, the lessons learned from failure, and the partnerships that shaped his journey. He also reflects on the importance of mental resilience, mentorship, and finding balance between ambition and well-being.
An inspiring conversation for anyone striving to make their mark, in business and in life.
🎧 Spotify: https://lnkd.in/dq4JbTNR
▶️ YouTube: https://lnkd.in/dtdWgG87
🎧 Podbean: https://lnkd.in/dq3sJsvW
#Podcast #EverydayHeroes #KofkinBond #Entrepreneurship #Innovation #Leadership #Resilience #BusinessGrowth #DigitalMarketing
This week on Everyday Heroes, Tony Kofkin 寇奕麟 sits down with Nick Bell 🔔, a renowned entrepreneur and digital marketing powerhouse whose journey from Melbourne to the world stage is nothing short of extraordinary.
From humble beginnings to becoming a self-made millionaire, Nick shares his path through the highs and lows of entrepreneurship , the challenges, the relentless drive for innovation, and the mindset needed to thrive in one of the most competitive industries on the planet.
With sharp insight and authenticity, Nick opens up about the strategic moves that propelled his success, the lessons learned from failure, and the partnerships that shaped his journey. He also reflects on the importance of mental resilience, mentorship, and finding balance between ambition and well-being.
An inspiring conversation for anyone striving to make their mark, in business and in life.
🎧 Spotify: https://lnkd.in/dq4JbTNR
▶️ YouTube: https://lnkd.in/dtdWgG87
🎧 Podbean: https://lnkd.in/dq3sJsvW
#Podcast #EverydayHeroes #KofkinBond #Entrepreneurship #Innovation #Leadership #Resilience #BusinessGrowth #DigitalMarketing
7 comments
Author:
Kofkin Bond & Co
Nov 05, 2025 02:53 AM
regular
Most salespeople are leaving millions on the table by ignoring social media.
Mahdi Shafiei built a social media empire in Dubai and is now targeting Australia. I sat down with him to uncover his playbook.
What we discussed 👇🏻
- How he built his media empire from scratch
- His proven TikTok strategy that generates millions of views
- The exact framework to create viral content
- Why salespeople who ignore social media will be left behind
- AI's role in the future of content creation
If you want to dominate your market through social media, this episode is essential.
Episode drops this week on all streaming platforms. Link in comments 🔥
#GetHarder #MahdiShafiei #SocialMediaStrategy
Mahdi Shafiei built a social media empire in Dubai and is now targeting Australia. I sat down with him to uncover his playbook.
What we discussed 👇🏻
- How he built his media empire from scratch
- His proven TikTok strategy that generates millions of views
- The exact framework to create viral content
- Why salespeople who ignore social media will be left behind
- AI's role in the future of content creation
If you want to dominate your market through social media, this episode is essential.
Episode drops this week on all streaming platforms. Link in comments 🔥
#GetHarder #MahdiShafiei #SocialMediaStrategy
7 comments
Author:
Nick Bell 🔔
Nov 03, 2025 12:00 AM
regular
Most founders are still fighting last year's war.
In 2026, the leaders who win will be the ones who adapt fastest.
Ask yourself (and your team):
1️⃣ What’s outdated and holding us back?
2️⃣ What if AI became our biggest competitor?
3️⃣ If my top people left tomorrow, what would break?
Don’t wait for the market to force change — question everything first.
In 2026, the leaders who win will be the ones who adapt fastest.
Ask yourself (and your team):
1️⃣ What’s outdated and holding us back?
2️⃣ What if AI became our biggest competitor?
3️⃣ If my top people left tomorrow, what would break?
Don’t wait for the market to force change — question everything first.
5 comments
Author:
Nick Bell 🔔
Oct 29, 2025 09:53 AM
regular
Who ever approved this marketing campaign at Telstra is in the wrong position.
This marketing campaign is just crap and I assume it cost a few million at minimum.
The ad agency that came up with it, common guys, really!!!
WTF does this actually mean?
I’m giving this Telstra ad air time because it is so shit.
This is poorly executed marketing, at its best.
Money down the toilet!
Plus i’m not a fan on billboard ads. Can’t track roi and the eyeballs sales pitch is nonsense
#marketing #telstra #business #moneywstimg
This marketing campaign is just crap and I assume it cost a few million at minimum.
The ad agency that came up with it, common guys, really!!!
WTF does this actually mean?
I’m giving this Telstra ad air time because it is so shit.
This is poorly executed marketing, at its best.
Money down the toilet!
Plus i’m not a fan on billboard ads. Can’t track roi and the eyeballs sales pitch is nonsense
#marketing #telstra #business #moneywstimg
176 comments
Author:
Nick Bell 🔔
Oct 28, 2025 02:27 AM
regular
Don’t get sucked into flavour of the month tech businesses.
I’m still seeing many local and international tech companies that raise millions at laughable valuations.
Yes, there are outliers, but please don’t forget basic fundamentals, cash positive businesses survive, can burn businesses die.
Who wins from all this?
Private equity and the founders will utilise PR to dress up a turd.
Who loses in the end?
Mum and dad investors.
#scam #investing
I’m still seeing many local and international tech companies that raise millions at laughable valuations.
Yes, there are outliers, but please don’t forget basic fundamentals, cash positive businesses survive, can burn businesses die.
Who wins from all this?
Private equity and the founders will utilise PR to dress up a turd.
Who loses in the end?
Mum and dad investors.
#scam #investing
3 comments
Author:
Nick Bell 🔔
Oct 27, 2025 11:00 PM
regular
Told the social media team I wanted to showcase the amazing people that keep my companies running, this is what they sent back 😂
#workhumour #employees
#workhumour #employees
6 comments
Author:
Nick Bell 🔔
Oct 27, 2025 02:31 AM
regular
"Only wearing black changed my life."
That's what George Mirosevich told me on the latest Get Harder episode. The reason?
Less decision friction.
His choice to wear all black isn't about aesthetics. It eliminates one decision from his morning routine, freeing up mental capacity for what actually matters.
He's not alone in this approach:
Steve Jobs wore the same black skivvy daily.
Mark Zuckerberg sticks to grey t-shirts.
Barack Obama limited his suits to two colours.
The principle is simple:
When you remove trivial decisions from your day, you create cognitive space for high-impact choices.
Decision fatigue is real, and the most successful people protect their mental energy ruthlessly.
If you're looking to operate at a higher level, start by auditing where your mental energy is going.
The small optimisations often create the biggest breakthroughs.
Linking the full episode in the comments 🔥
That's what George Mirosevich told me on the latest Get Harder episode. The reason?
Less decision friction.
His choice to wear all black isn't about aesthetics. It eliminates one decision from his morning routine, freeing up mental capacity for what actually matters.
He's not alone in this approach:
Steve Jobs wore the same black skivvy daily.
Mark Zuckerberg sticks to grey t-shirts.
Barack Obama limited his suits to two colours.
The principle is simple:
When you remove trivial decisions from your day, you create cognitive space for high-impact choices.
Decision fatigue is real, and the most successful people protect their mental energy ruthlessly.
If you're looking to operate at a higher level, start by auditing where your mental energy is going.
The small optimisations often create the biggest breakthroughs.
Linking the full episode in the comments 🔥
32 comments
Author:
Nick Bell 🔔
Oct 24, 2025 12:17 PM
regular
Hi Linkedin fam, i’m looking for an elite digital investigator with blockchain experience. please DM please 🔥🔥
4 comments
Author:
Nick Bell 🔔
Oct 23, 2025 12:00 AM
regular
This is the biggest LinkedIn hack nobody knows about.
Just discovered LinkedIn's Social Selling Index (SSI) score thanks to Gabby Leibovich.
Mine's at 73 🔥 Had zero idea this was even a thing.
SSI scores you from 0–100 based on four key areas:
1. Establish your professional brand
2. Find the right people
3. Engage with insights
4. Build strong relationships
The people killing it on LinkedIn aren't the loudest about their product. They're the ones sharing insights, solving problems, and building trust before asking for anything.
Your SSI isn’t just a number. It’s a reminder: give value first, sell later.
Check your score here: linkedin.com/sales/ssi and share yours 👇🏻
#PersonalBrand #ContentStrategy
Just discovered LinkedIn's Social Selling Index (SSI) score thanks to Gabby Leibovich.
Mine's at 73 🔥 Had zero idea this was even a thing.
SSI scores you from 0–100 based on four key areas:
1. Establish your professional brand
2. Find the right people
3. Engage with insights
4. Build strong relationships
The people killing it on LinkedIn aren't the loudest about their product. They're the ones sharing insights, solving problems, and building trust before asking for anything.
Your SSI isn’t just a number. It’s a reminder: give value first, sell later.
Check your score here: linkedin.com/sales/ssi and share yours 👇🏻
#PersonalBrand #ContentStrategy
65 comments
Author:
Nick Bell 🔔
Oct 22, 2025 12:00 AM
regular
Delegation isn't about letting go. It's about knowing when to step back.
My rule: If someone on my team can do it better than me, I stay out of their way.
Being the least knowledgeable person in the room? That's not a weakness. That's what a strong team looks like.
#Delegation #Founders #Leadership
My rule: If someone on my team can do it better than me, I stay out of their way.
Being the least knowledgeable person in the room? That's not a weakness. That's what a strong team looks like.
#Delegation #Founders #Leadership
6 comments
Author:
Nick Bell 🔔
Oct 21, 2025 12:30 AM
regular
The hardest part of running a team isn't strategy. It's communication.
How you speak.
How you write.
How you respond.
These small daily choices determine your speed, clarity, and results.
Most leaders overcomplicate it.
They send paragraphs when a sentence would work.
They schedule meetings that could've been a message.
They create confusion when they're trying to create alignment.
The best leaders do the opposite.
They're precise. They're direct. They eliminate noise.
Say less. Move faster. Get more done.
How you speak.
How you write.
How you respond.
These small daily choices determine your speed, clarity, and results.
Most leaders overcomplicate it.
They send paragraphs when a sentence would work.
They schedule meetings that could've been a message.
They create confusion when they're trying to create alignment.
The best leaders do the opposite.
They're precise. They're direct. They eliminate noise.
Say less. Move faster. Get more done.
16 comments
Author:
Nick Bell 🔔
Oct 20, 2025 04:00 AM
regular
Most chefs follow the playbook. George Mirosevich rewrote it—and built an empire in the process.
In this conversation, George breaks down:
🔥 The unconventional strategies that separate him from the competition
🔥 How he transformed his culinary passion into a scalable business model
🔥 How content creation became his secret weapon for growth
🔥 The biogenetic testing decision that changed everything
🔥 What it actually takes to build sustainable success
If you're ready to challenge conventional thinking and see what's possible when you take bold bets on yourself, this episode is essential listening.
Episode drops this week on all streaming platforms.
In this conversation, George breaks down:
🔥 The unconventional strategies that separate him from the competition
🔥 How he transformed his culinary passion into a scalable business model
🔥 How content creation became his secret weapon for growth
🔥 The biogenetic testing decision that changed everything
🔥 What it actually takes to build sustainable success
If you're ready to challenge conventional thinking and see what's possible when you take bold bets on yourself, this episode is essential listening.
Episode drops this week on all streaming platforms.
3 comments
Author:
Nick Bell 🔔
Oct 20, 2025 12:00 AM
regular
Most "business advice" sounds good on paper but fails in practice.
Here are 10 lessons I learned the hard way that actually work:
#BusinessTips #ScalingYourBusiness
Here are 10 lessons I learned the hard way that actually work:
#BusinessTips #ScalingYourBusiness
4 comments
Author:
Nick Bell 🔔
Oct 17, 2025 01:39 AM
regular
Just wrapped an episode of The Get Harder Podcast with Grace Brown — Founder of Andromeda — and holy hell, this one hit different.
This isn’t your typical “startup founder with a dream” story. Grace is building something that’s about to change an entire industry — and she’s doing it with the kind of clarity, conviction, and chaos that only future billionaires have.
We talked:
🔥 How she turned rejection into rocket fuel
🔥 The mindset that keeps her playing offence when others quit
🔥 The moment she realised Andromeda could go global — and didn’t flinch
Grace is a force. You can feel it. The type of person who makes you rethink what’s possible.
If you’re an entrepreneur, investor, or just someone who wants to get punched in the face (mentally) by pure ambition — don’t miss this one.
🎙️ Episode drops next week on The Get Harder Podcast.
👉 Follow me here for the full interview link.
This isn’t your typical “startup founder with a dream” story. Grace is building something that’s about to change an entire industry — and she’s doing it with the kind of clarity, conviction, and chaos that only future billionaires have.
We talked:
🔥 How she turned rejection into rocket fuel
🔥 The mindset that keeps her playing offence when others quit
🔥 The moment she realised Andromeda could go global — and didn’t flinch
Grace is a force. You can feel it. The type of person who makes you rethink what’s possible.
If you’re an entrepreneur, investor, or just someone who wants to get punched in the face (mentally) by pure ambition — don’t miss this one.
🎙️ Episode drops next week on The Get Harder Podcast.
👉 Follow me here for the full interview link.
12 comments
Author:
Nick Bell 🔔
Oct 15, 2025 01:43 AM
regular
You’ve probably seen that viral clip of Jake Paul putting on makeup. It looks 100% real (I almost fell for it) but it was created entirely with AI.
Sora 2 just dropped recently. And I think it’s going to totally transform digital marketing.
Videos are becoming so realistic that anyone, not just studios, can produce high-end content in minutes.
Here’s what that means for marketers 👇
✅ Produce cinematic-quality videos in minutes
✅ Test and localise campaigns faster
✅ Bring ideas to life without big-budget barriers
✅ And because everything can be faked, authenticity matters more than ever
Sora 2 could give marketers more room to experiment, move faster, and tell better stories.
What do you think? Exciting or concerning?
#AI #Sora2
Sora 2 just dropped recently. And I think it’s going to totally transform digital marketing.
Videos are becoming so realistic that anyone, not just studios, can produce high-end content in minutes.
Here’s what that means for marketers 👇
✅ Produce cinematic-quality videos in minutes
✅ Test and localise campaigns faster
✅ Bring ideas to life without big-budget barriers
✅ And because everything can be faked, authenticity matters more than ever
Sora 2 could give marketers more room to experiment, move faster, and tell better stories.
What do you think? Exciting or concerning?
#AI #Sora2
17 comments
Author:
Nick Bell 🔔
Oct 14, 2025 04:07 AM
regular
An in-depth look at where the true money-making magic happens 🔥
Great office spaces are crucial for optimal productivity, that's why we make sure every space is maximised to its fullest.
My personal favourite is our commercial-grade gym with last year's Christmas decorations (A reminder to our staff that work should feel like a holiday)
#officetour #joke
Great office spaces are crucial for optimal productivity, that's why we make sure every space is maximised to its fullest.
My personal favourite is our commercial-grade gym with last year's Christmas decorations (A reminder to our staff that work should feel like a holiday)
#officetour #joke
10 comments
Author:
Nick Bell 🔔
Oct 13, 2025 01:15 AM
regular
I wasted 5 years thinking hard work would make me rich. It didn't.
When I was earning $75 a week, I thought working harder and longer hours was the answer.
I'd work until my hands hurt. But if I stopped, the money stopped too. I wasn't building anything that could grow without me.
Fast forward a few years… Same 12-hour grind, different game.
When I launched WME, one of my first companies, I stopped trading time for money. I started building systems that worked while I slept.
I focused on leverage: hiring the right people, automating what I could, and creating processes that scaled.
Because here's the truth: You can't out-hustle a broken system. But a smart system multiplies your effort.
Hard work matters. But working smart on the right things? That's what changes everything.
The shift from hourly grind to scalable business didn't happen because I worked more hours. It happened because I worked on different problems.
Build systems. Not just to-do lists.
#businessgrowth #workingsmarter
When I was earning $75 a week, I thought working harder and longer hours was the answer.
I'd work until my hands hurt. But if I stopped, the money stopped too. I wasn't building anything that could grow without me.
Fast forward a few years… Same 12-hour grind, different game.
When I launched WME, one of my first companies, I stopped trading time for money. I started building systems that worked while I slept.
I focused on leverage: hiring the right people, automating what I could, and creating processes that scaled.
Because here's the truth: You can't out-hustle a broken system. But a smart system multiplies your effort.
Hard work matters. But working smart on the right things? That's what changes everything.
The shift from hourly grind to scalable business didn't happen because I worked more hours. It happened because I worked on different problems.
Build systems. Not just to-do lists.
#businessgrowth #workingsmarter
17 comments
Author:
Nick Bell 🔔
Oct 09, 2025 05:29 AM
regular
People working in telehealth, what does this mean for your industry?
Please post comments or DM me directly.
Very keen to learn about this! Who will be impacted?
https://lnkd.in/ge4wS_K3
Please post comments or DM me directly.
Very keen to learn about this! Who will be impacted?
https://lnkd.in/ge4wS_K3
2 comments
Author:
Nick Bell 🔔
Oct 09, 2025 05:10 AM
regular
$1M founders build businesses. $100M founders build systems that build businesses.
Most people miss the mindset that separates the two.
#Founders #Scaling
Most people miss the mindset that separates the two.
#Founders #Scaling
4 comments
Author:
Nick Bell 🔔
Oct 08, 2025 12:30 AM
regular
Apparently, 46 is the year I'll transform into a whole new Nick Bell.
Step one: grow my hair out, since everyone thinks I’m balding 🤷🏻♂️
Step one: grow my hair out, since everyone thinks I’m balding 🤷🏻♂️
0 comments
Author:
Nick Bell 🔔
Oct 07, 2025 12:30 AM
regular
Met a couple young guys who are making MILLIONS a year flipping Pokémon cards.
And before you laugh, they're dead serious.
No office. No employees. No VC funding.
Just a laptop, a sharp eye for value, and an audience that trusts every listing they post.
They've turned childhood nostalgia into a legitimate business.
Buying rare cards, getting them graded, flipping them for 5–10x returns.
Single cards selling for $10K, $30K, sometimes more.
Here's what most people miss:
The internet didn't just democratise access. It made every "weird niche" a potential goldmine.
You don't need a huge market. You need a loyal one.
You don't need a revolutionary idea. You need deep knowledge in a space others ignore.
The people making "f*k you" money right now aren't chasing mainstream industries. They're owning the corners everyone else walked past.
So next time someone calls your idea "too niche", remember that someone's building an empire off collectible cardboard.
What’s the weirdest niche business you’ve seen take off lately?
#Entrepreneurship #NicheBusiness #Pokemon
And before you laugh, they're dead serious.
No office. No employees. No VC funding.
Just a laptop, a sharp eye for value, and an audience that trusts every listing they post.
They've turned childhood nostalgia into a legitimate business.
Buying rare cards, getting them graded, flipping them for 5–10x returns.
Single cards selling for $10K, $30K, sometimes more.
Here's what most people miss:
The internet didn't just democratise access. It made every "weird niche" a potential goldmine.
You don't need a huge market. You need a loyal one.
You don't need a revolutionary idea. You need deep knowledge in a space others ignore.
The people making "f*k you" money right now aren't chasing mainstream industries. They're owning the corners everyone else walked past.
So next time someone calls your idea "too niche", remember that someone's building an empire off collectible cardboard.
What’s the weirdest niche business you’ve seen take off lately?
#Entrepreneurship #NicheBusiness #Pokemon
6 comments
Author:
Nick Bell 🔔
Oct 06, 2025 01:00 AM
regular
Your degree doesn't impress me. Your drive does.
I left university after six weeks. At the time, I thought I'd failed.
But what I learnt building from zero taught me what no lecture could: how to handle rejection, how to sell, how to learn fast when everything's on the line.
That's where real growth happens.
Don't get me wrong, surgeons need medical degrees, engineers need their training, and specialised fields require formal education. I respect that completely.
But in business? I care about what you've built. What you've survived. How you got back up.
Because skills can be taught. Hunger can't.
I'll take action and resilience over a perfect resume every single time.
#HiringAdvice #BusinessGrowth #Founder
I left university after six weeks. At the time, I thought I'd failed.
But what I learnt building from zero taught me what no lecture could: how to handle rejection, how to sell, how to learn fast when everything's on the line.
That's where real growth happens.
Don't get me wrong, surgeons need medical degrees, engineers need their training, and specialised fields require formal education. I respect that completely.
But in business? I care about what you've built. What you've survived. How you got back up.
Because skills can be taught. Hunger can't.
I'll take action and resilience over a perfect resume every single time.
#HiringAdvice #BusinessGrowth #Founder
29 comments
Author:
Nick Bell 🔔
Oct 03, 2025 01:00 AM
regular
And the greatest boss award goes to…
I'm just kidding.
But seriously, it's amazing to Steve and Alex thrive in their own projects, and knowing that I've made an impact on how they view business.
Hearing these guys talk about our time working together reminds me why I do what I do. It's not just about building businesses, it's about building people.
The real ROI? Watching your team develop the mindset, work ethic, and confidence to create something of their own. That's the legacy that matters.
#employers #entrepreneurship
I'm just kidding.
But seriously, it's amazing to Steve and Alex thrive in their own projects, and knowing that I've made an impact on how they view business.
Hearing these guys talk about our time working together reminds me why I do what I do. It's not just about building businesses, it's about building people.
The real ROI? Watching your team develop the mindset, work ethic, and confidence to create something of their own. That's the legacy that matters.
#employers #entrepreneurship
2 comments
Author:
Nick Bell 🔔
Oct 02, 2025 04:00 AM
regular
If you treat every dollar like a threat, don’t be surprised when growth feels impossible.
Here’s what I mean:
I see entrepreneurs who’ll happily drive an extra 10 minutes just to save $2 on coffee.
But when it comes to spending an extra $20K on something that could transform their business, they freeze.
Why?
Because they’ve trained their brain to see every decision through the lens of saving, not scaling.
When you obsess over shaving off cents, you start bringing the same mindset to the big bets that actually matter:
- Hiring A-players
- Implementing growth systems
- Backing bold opportunities
That’s how you stall.
Personally, I don’t care about saving a few dollars on coffee (even though I’ve stopped drinking coffee).
But I’ll spend big on the right people, the right tools, and the right experiences, because those things create leverage.
That’s the real mindset shift.
Money is a tool. Use it to buy speed, buy talent, buy scale.
Because businesses don’t grow on savings, they grow on outcomes.
#scalingbusinesses
Here’s what I mean:
I see entrepreneurs who’ll happily drive an extra 10 minutes just to save $2 on coffee.
But when it comes to spending an extra $20K on something that could transform their business, they freeze.
Why?
Because they’ve trained their brain to see every decision through the lens of saving, not scaling.
When you obsess over shaving off cents, you start bringing the same mindset to the big bets that actually matter:
- Hiring A-players
- Implementing growth systems
- Backing bold opportunities
That’s how you stall.
Personally, I don’t care about saving a few dollars on coffee (even though I’ve stopped drinking coffee).
But I’ll spend big on the right people, the right tools, and the right experiences, because those things create leverage.
That’s the real mindset shift.
Money is a tool. Use it to buy speed, buy talent, buy scale.
Because businesses don’t grow on savings, they grow on outcomes.
#scalingbusinesses
14 comments
Author:
Nick Bell 🔔
Oct 01, 2025 07:00 AM
regular
September was a MASSIVE month for the poddy 🔥🎤
- Our Pete Evans episode went insane on socials - nearly 3 million views across all platforms.
- Got read like a book on our crossover episode with David The Medium (still blows my mind to this day).
- Sat down with 2 iconic social media legends with insights I'm sure everyone reading this will find extremely helpful
October is going to be another crazy one. Subscribe to Get Harder if you haven't already 🎤
- Our Pete Evans episode went insane on socials - nearly 3 million views across all platforms.
- Got read like a book on our crossover episode with David The Medium (still blows my mind to this day).
- Sat down with 2 iconic social media legends with insights I'm sure everyone reading this will find extremely helpful
October is going to be another crazy one. Subscribe to Get Harder if you haven't already 🎤
11 comments
Author:
Nick Bell 🔔
Oct 01, 2025 02:00 AM
regular
Even when I was earning $75 a week, I knew deep down I would end up exactly where I am today.
On the latest Get Harder episode with David, we talked about manifestation and how it’s at the core of my values.
If you believe in it hard enough and put in the work, everything will eventually work out.
That being said, what got me from bussing dishes to earning millions wasn't just positive thinking. It was making tough calls about who I spent time with, what I did every day, and what I was willing to sacrifice.
I stopped waiting for things to feel right and started building the life I knew I wanted.
I'm not saying I had it all figured out.
But I trusted that gut feeling enough to back it up with action.
Start aligning your daily choices with where you want to be, and things will fall into place, trust me.
#manifestation #businessmindset #tallpoppysyndrome
On the latest Get Harder episode with David, we talked about manifestation and how it’s at the core of my values.
If you believe in it hard enough and put in the work, everything will eventually work out.
That being said, what got me from bussing dishes to earning millions wasn't just positive thinking. It was making tough calls about who I spent time with, what I did every day, and what I was willing to sacrifice.
I stopped waiting for things to feel right and started building the life I knew I wanted.
I'm not saying I had it all figured out.
But I trusted that gut feeling enough to back it up with action.
Start aligning your daily choices with where you want to be, and things will fall into place, trust me.
#manifestation #businessmindset #tallpoppysyndrome
1 comments
Author:
Nick Bell 🔔
Sep 29, 2025 02:00 AM
regular
Your comfort zone isn't keeping you safe. It's keeping you small.
It feels safe. Predictable. Familiar. And that’s exactly the problem.
Years ago, I was stuck. Great team, solid product, decent revenue. But we weren't growing. We were... safe.
I kept choosing the familiar option over the exciting opportunity. The decent strategy over the bold experiment. The comfortable "yes" over the scary pivot.
Then I realised something: My comfort zone wasn't protecting my business. It was suffocating it.
The moment I started saying yes to what scared me, everything changed.
That "risky" partnership? Doubled our revenue. The pivot I kept avoiding? Opened our biggest market. The difficult hire I was nervous about? Now my right-hand person.
Staying comfortable is the fastest way to stagnate. Growth, innovation, and true impact live on the other side of discomfort.
Every breakthrough was hiding behind a decision I was afraid to make.
Your next level of success is probably sitting in your 'too risky' pile right now.
Ask yourself today: Am I choosing comfort over growth?
#Entrepreneurship #GrowthMindset #Leadership #Innovation #TakeRisks
It feels safe. Predictable. Familiar. And that’s exactly the problem.
Years ago, I was stuck. Great team, solid product, decent revenue. But we weren't growing. We were... safe.
I kept choosing the familiar option over the exciting opportunity. The decent strategy over the bold experiment. The comfortable "yes" over the scary pivot.
Then I realised something: My comfort zone wasn't protecting my business. It was suffocating it.
The moment I started saying yes to what scared me, everything changed.
That "risky" partnership? Doubled our revenue. The pivot I kept avoiding? Opened our biggest market. The difficult hire I was nervous about? Now my right-hand person.
Staying comfortable is the fastest way to stagnate. Growth, innovation, and true impact live on the other side of discomfort.
Every breakthrough was hiding behind a decision I was afraid to make.
Your next level of success is probably sitting in your 'too risky' pile right now.
Ask yourself today: Am I choosing comfort over growth?
#Entrepreneurship #GrowthMindset #Leadership #Innovation #TakeRisks
9 comments
Author:
Nick Bell 🔔
Sep 25, 2025 03:00 AM
regular
When I was younger, my closest mates passed away in a plane crash.
I never spoke about it. Never posted about it. Never mentioned it to colleagues, friends, or anyone in my professional network. It was something I carried privately for years.
So when David invited me onto his podcast, I approached it as a complete sceptic. I expected cold reading tricks and vague generalisations about "someone close to you" or "a difficult time in your past.”
Instead, within minutes, he brought up an accident involving 3 people and a plane. My jaw hit the floor.
In that moment, everything I believed about life, death, and what lies beyond completely shattered.
You might not believe me when I say nobody should have known about this part of my life. But trust me, nobody was as shocked as I was when he told me that.
Grief is an unimaginable feeling, but it brings me comfort knowing their spirits live with me and are at peace.
I never spoke about it. Never posted about it. Never mentioned it to colleagues, friends, or anyone in my professional network. It was something I carried privately for years.
So when David invited me onto his podcast, I approached it as a complete sceptic. I expected cold reading tricks and vague generalisations about "someone close to you" or "a difficult time in your past.”
Instead, within minutes, he brought up an accident involving 3 people and a plane. My jaw hit the floor.
In that moment, everything I believed about life, death, and what lies beyond completely shattered.
You might not believe me when I say nobody should have known about this part of my life. But trust me, nobody was as shocked as I was when he told me that.
Grief is an unimaginable feeling, but it brings me comfort knowing their spirits live with me and are at peace.
7 comments
Author:
Nick Bell 🔔
Sep 24, 2025 04:30 AM
regular
Death is the one certainty we all face. But what happens after?
This week, I had a fascinating conversation with David, a professional psychic medium whose work extends far beyond what you might expect.
David specialises in helping individuals and families process grief, find closure, and reconnect with lost loved ones - skills that translate into profound emotional intelligence and human connection.
What struck me most wasn't just David's ability to uncover personal stories of mine, but his approach to helping people navigate one of life's most challenging experiences.
From assisting families in locating missing persons to providing comfort during the grieving process, his work demonstrates the importance of connecting with our loved ones in the present.
During our conversation, David shared insights that completely shifted my perspective on loss, healing, and human resilience. The experience reminded me that success isn't just about professional achievements - it's about our capacity to connect, support, and understand one another.
Whether you're a believer in the supernatural or a complete sceptic, this conversation is no doubt a mind-bender.
Full episode out now: Search “Get Harder David The Medium” on YouTube, Spotify, and Apple Podcasts (Link in comments)
#podcast #psychicmedium #lifeafterdeath #davidthemedium
This week, I had a fascinating conversation with David, a professional psychic medium whose work extends far beyond what you might expect.
David specialises in helping individuals and families process grief, find closure, and reconnect with lost loved ones - skills that translate into profound emotional intelligence and human connection.
What struck me most wasn't just David's ability to uncover personal stories of mine, but his approach to helping people navigate one of life's most challenging experiences.
From assisting families in locating missing persons to providing comfort during the grieving process, his work demonstrates the importance of connecting with our loved ones in the present.
During our conversation, David shared insights that completely shifted my perspective on loss, healing, and human resilience. The experience reminded me that success isn't just about professional achievements - it's about our capacity to connect, support, and understand one another.
Whether you're a believer in the supernatural or a complete sceptic, this conversation is no doubt a mind-bender.
Full episode out now: Search “Get Harder David The Medium” on YouTube, Spotify, and Apple Podcasts (Link in comments)
#podcast #psychicmedium #lifeafterdeath #davidthemedium
5 comments
Author:
Nick Bell 🔔
Vijay Solanki 🧘♂️🤖📖
AI, Entrepreneurship & Strategy Leadership. Love NFP, digital health & startups. Ex-Unilever, Philips, Shazam, lastminute.com & media +400 startups. Former CEO, CMO & CIO.LinkedIn Profile
Email
Name
Vijay Solanki 🧘♂️🤖📖
Title
Vijay Solanki 🧘♂️🤖📖 - AI, Entrepreneurship & Strategy ...
Headline
AI, Entrepreneurship & Strategy Leadership.
Love NFP, digital health & startups.
Ex-Unilever, Philips, Shazam, lastminute.com & media +400 startups. Former CEO, CMO & CIO.
Location
Sydney, New South Wales
Summary
Traversing the dynamic landscapes of marketing and innovation, my journey has threaded through esteemed brands like Unilever and Philips, as well as trailblazers like Shazam and lastminute.com. Fusing timeless marketing principles with agile martech strategies, I've honed a keen understanding of the delicate interplay between adaptation and innovation. This journey, spanning global arenas including Australia, has endowed me with a nuanced appreciation for the profound impact of cultural insight, both within organizations and across external markets.
My technical prowess encompasses a breadth of skills, from strategic leadership and exhaustive research to brand architecture and meticulous marketing planning through to execution. Equally adept in innovation, I orchestrate plans that align closely with organizational vision, nurturing environments where creativity and strategic thinking flourish.
Crucially, my forte lies in deciphering and harnessing cultural insights, both internally and externally. I possess a unique ability to swiftly grasp the intricacies of company cultures and capabilities, deftly navigating them towards growth and transformation. Moreover, I leverage cultural understanding to forge strong connections with diverse stakeholders, fostering collaborative relationships that drive impactful outcomes.
With a global leadership background enriched by experiences across continents, including Australia, I adeptly navigate diverse cultural landscapes. This proficiency enables me to champion change initiatives and foster inclusive environments conducive to innovation and growth. By blending technical acumen with cultural insight, I chart pathways for organizations to thrive in today's complex and interconnected world.
I have an interest in health 3.0, mental health and verticals that need disruption including education, media and consumer products. I am studying and practicing with AI and Gen AI on a daily basis.
My technical prowess encompasses a breadth of skills, from strategic leadership and exhaustive research to brand architecture and meticulous marketing planning through to execution. Equally adept in innovation, I orchestrate plans that align closely with organizational vision, nurturing environments where creativity and strategic thinking flourish.
Crucially, my forte lies in deciphering and harnessing cultural insights, both internally and externally. I possess a unique ability to swiftly grasp the intricacies of company cultures and capabilities, deftly navigating them towards growth and transformation. Moreover, I leverage cultural understanding to forge strong connections with diverse stakeholders, fostering collaborative relationships that drive impactful outcomes.
With a global leadership background enriched by experiences across continents, including Australia, I adeptly navigate diverse cultural landscapes. This proficiency enables me to champion change initiatives and foster inclusive environments conducive to innovation and growth. By blending technical acumen with cultural insight, I chart pathways for organizations to thrive in today's complex and interconnected world.
I have an interest in health 3.0, mental health and verticals that need disruption including education, media and consumer products. I am studying and practicing with AI and Gen AI on a daily basis.
Snippet
400 startups. Former CEO, CMO & CIO. · Traversing the dynamic landscapes of ... Digital Marketing · Executive Coaching · Business Consulting · Marketing ...
Current Experiences
Writing a book on The Founder Mindset
The B’Old INtern
Started: Jul 2025 - Present
Industry: Marketing and Advertising
Company Size: n/a (1 staff)
Coach & Consultant - for leaders, marketers & founders
The B’Old INtern
Started: Oct 2018 - Present
I work with purpose-driven disruptive leaders to help them and their companies grow. I work on and in the business. I connect the customer (through research & insight) with reputation to channel/message and growth for scale ups.
For corporations, we examine how to inject a start-up mindset to build new products and services. Research with the team; workshops to explore the possible and then ideas to concepts to products fast.
My super power is to connect old world & new world thinking; start-up with corporate; rigorous leadership with innovators. My wisdom (13 companies from Unilever to Shazam) matches my curiosity.
I help funded start-ups scale & legacy companies transform.
For corporations, we examine how to inject a start-up mindset to build new products and services. Research with the team; workshops to explore the possible and then ideas to concepts to products fast.
My super power is to connect old world & new world thinking; start-up with corporate; rigorous leadership with innovators. My wisdom (13 companies from Unilever to Shazam) matches my curiosity.
I help funded start-ups scale & legacy companies transform.
Industry: Marketing and Advertising
Company Size: n/a (1 staff)
Associate
Meliora
Started: Apr 2025 - Present
Helping to launch the service and as an associate focussing on innovation, strategy and marketing using CX thinking and AI enablement.
Industry: Computer Software
Company Size: 10-50 (20 staff)
Senior Business Advisor
24 Hour Business Plan
Started: Jan 2024 - Present
I plan and run the strategy program with a focus on NFP, health & education.
Industry: Professional Training & Coaching
Company Size: 10-50 (31 staff)
Co-Founder
innovAItor series
Started: Sep 2024 - Present
Bringing together startups & corporates using GenAI as the honey. We create content & run events to share practical guidance with real life demos from the latest AI tools and startups using GenAI at their core.
Industry: Computer Software
Company Size: 10-50 (1 staff)
Startup Mentor
Fishburners
Started: Jan 2022 - Present
Supporting founders in their quest for startup success. I focus on insight, being customer-driven, brand/reputation/authority and growth. I'll help you pitch, evolve product based on insight and look after founder/team well-being.
Industry: Computer Software
Company Size: 10-50 (34 staff)
Business Mentor
The Marketing Academy
Started: Jul 2012 - Present
Industry: Higher Education
Company Size: 1000-5000 (241 staff)
Mentor
Global Mentorship
Started: Apr 2024 - Present
Helping leaders grow through mentorship.
Industry: Professional Training & Coaching
Company Size: 10-50 (32 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (personal)
Phones:
+44 1793 453413
(100)
+44 20 7261 5653
(100)
+44 7717 151904
(100) (mobile)
+61 2 8905 0995
(100) (work phone)
+61 409 089 620
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/vijaysolanki
(100)
Twitter:
https://twitter.com/vijaysol
(100)
LinkedIn Posts - Vijay Solanki 🧘♂️🤖📖
50 post(s) found
Dec 11, 2025 03:12 AM
regular
https://lnkd.in/gCXu-QaC
0 comments
Author:
The Founder Mindset
Dec 10, 2025 04:58 AM
regular
Have you ever pulled an all-nighter?
I remember plenty in my Shazam days.
Not sure they were effective.
The best entrepreneurial leaders are like elite athletes when it comes to sleep, diet, exercise & mental health.
Not just for themselves but also their teams & their culture.
Doesn’t mean they don’t have drive, grit & perseverance.
More in the book, The Founder Mindset.
Justin Vaughan Olly Bridge
Dhiraj Mukherjee Tracy Hall Luke Cook Lisa Vitaris, MBA GAICD CompIEAust EngExec
I remember plenty in my Shazam days.
Not sure they were effective.
The best entrepreneurial leaders are like elite athletes when it comes to sleep, diet, exercise & mental health.
Not just for themselves but also their teams & their culture.
Doesn’t mean they don’t have drive, grit & perseverance.
More in the book, The Founder Mindset.
Justin Vaughan Olly Bridge
Dhiraj Mukherjee Tracy Hall Luke Cook Lisa Vitaris, MBA GAICD CompIEAust EngExec
4 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Dec 09, 2025 06:03 AM
regular
You make a pitch and the answer is ‘no’.
Is that rejection or something else?
The chapter ‘the power of no’ unpacks how great founder leaders turn ‘no’ into fuel, data or mindset shift.
From the book, ‘The Founder Mindset’. The psychology of entrepreneurial leadership.
Dedicated to the amazing founders who pitched last night at Techstars Tech Central Sydney Accelerator.
Quick nod to Going Portfolio too.
Tylney T. Lisa Cotton Robert Kinkade
Meliora
Global Mentorship
Venessa Hunt Christie Jenkins Laetitia Andrac 🌈♾️
Is that rejection or something else?
The chapter ‘the power of no’ unpacks how great founder leaders turn ‘no’ into fuel, data or mindset shift.
From the book, ‘The Founder Mindset’. The psychology of entrepreneurial leadership.
Dedicated to the amazing founders who pitched last night at Techstars Tech Central Sydney Accelerator.
Quick nod to Going Portfolio too.
Tylney T. Lisa Cotton Robert Kinkade
Meliora
Global Mentorship
Venessa Hunt Christie Jenkins Laetitia Andrac 🌈♾️
2 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Dec 08, 2025 12:09 AM
regular
Can you ‘zoom’ as a leader?
Great entrepreneurial CEOs can move from 10,000 feet to 10 feet pretty easily and quickly.
Concluding a $50m deal one minute and fixing a broken link on the website in the next.
Can move from big picture & proper strategy to micro detail when required.
Unlike corporate leadership when you tend to stay at the same altitude.
Part of The Founder Mindset book coming soon.
Advent calendar series.
Daily snippets.
I’ve seen Brent Hoberman, Clive Dickens, Nicolas Chu, Nicole Sheffield do this well.
Meliora
24 Hour Business Plan
Time Under Tension
#author
Great entrepreneurial CEOs can move from 10,000 feet to 10 feet pretty easily and quickly.
Concluding a $50m deal one minute and fixing a broken link on the website in the next.
Can move from big picture & proper strategy to micro detail when required.
Unlike corporate leadership when you tend to stay at the same altitude.
Part of The Founder Mindset book coming soon.
Advent calendar series.
Daily snippets.
I’ve seen Brent Hoberman, Clive Dickens, Nicolas Chu, Nicole Sheffield do this well.
Meliora
24 Hour Business Plan
Time Under Tension
#author
3 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Dec 05, 2025 01:19 AM
regular
45,000 words done. Manuscript for The Founder Mindset is going through an editorial review.
One of the chapters is ‘the founder is the brand’. I unpack how the founder story (why you, why now) is inextricably linked to company brand & values in most early stage companies.
Years of both corporate, scale up & startup led brand creation from Dove to BlackBerry to Shazam inform the work. Not to mention 100s of founder interviews.
Chris Dee Dhiraj Mukherjee Brent Hoberman Majella Campbell Alan Jones Rick Hulford
Meliora
24 Hour Business Plan
Time Under Tension
One of the chapters is ‘the founder is the brand’. I unpack how the founder story (why you, why now) is inextricably linked to company brand & values in most early stage companies.
Years of both corporate, scale up & startup led brand creation from Dove to BlackBerry to Shazam inform the work. Not to mention 100s of founder interviews.
Chris Dee Dhiraj Mukherjee Brent Hoberman Majella Campbell Alan Jones Rick Hulford
Meliora
24 Hour Business Plan
Time Under Tension
2 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Dec 02, 2025 10:31 PM
quote
Thanks Patrick Whitnall that was a blast. Huge thanks to Rhania Farah & Bryce Coombe for bringing planning & strategy to life. Great to hear real stories from Poem and Hypetap on how our program & process creates alignment, priorities & a tight actionable plan.
Look forward to talking to AiMCO – Australian Influencer Marketing Council members to explore how we can you grow sustainably.
Thanks Gabriela Schimpf for setting up.
24 Hour Business Plan
Andrew Baxter
Look forward to talking to AiMCO – Australian Influencer Marketing Council members to explore how we can you grow sustainably.
Thanks Gabriela Schimpf for setting up.
24 Hour Business Plan
Andrew Baxter
0 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Nov 28, 2025 04:49 AM
regular
Belly laughs about monkey 🐵 faces, some radical candour and intentional collaboration builds a strong plan.
I’ve been blown away by a progressive senior executive and her team. The openess, trust and vulnerability makes for great planning & strategy development.
Thank you to Lucy Jacka and your fundraising leadership team at Cerebral Palsy Alliance for leaning in, contributing with intent, sharing the hard stuff, as well as the wins.
Both the program & the deep discussion in the gaps has led to greater alignment, better prioritisation and more clarity on how we grow.
Thank you for making the sessions authentic, full of joy & with strong teamwork.
Jarrod Matchett Lorraine McNuff Kristie Steggles Katherine Spiller Maisa Lopes Gomes FFIA Eliza Hills
Huge thank you to Ava Turnbull for an amazing supporting role.
24 Hour Business Plan
Andrew Baxter Angela Baxter
Thanks to Steven Hirst for bringing us together. The Matchmore Group
I’ve been blown away by a progressive senior executive and her team. The openess, trust and vulnerability makes for great planning & strategy development.
Thank you to Lucy Jacka and your fundraising leadership team at Cerebral Palsy Alliance for leaning in, contributing with intent, sharing the hard stuff, as well as the wins.
Both the program & the deep discussion in the gaps has led to greater alignment, better prioritisation and more clarity on how we grow.
Thank you for making the sessions authentic, full of joy & with strong teamwork.
Jarrod Matchett Lorraine McNuff Kristie Steggles Katherine Spiller Maisa Lopes Gomes FFIA Eliza Hills
Huge thank you to Ava Turnbull for an amazing supporting role.
24 Hour Business Plan
Andrew Baxter Angela Baxter
Thanks to Steven Hirst for bringing us together. The Matchmore Group
0 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Nov 24, 2025 08:48 PM
quote
Amazing organisation with huge purpose. Co-Hive helps neurodivergent young adults become more independent.
Sophi Bruce Andrew Baxter Dr Caroline Aebersold Steven Hirst Teresa Lilly
Sophi Bruce Andrew Baxter Dr Caroline Aebersold Steven Hirst Teresa Lilly
0 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Nov 20, 2025 09:18 PM
regular
Vision Australia launches Carols by Candlelight in Sydney. Their big annual fundraiser. We learn about how they help partially sighted & blind young people build their independence.
We meet the young ambassadors (many blind) with amazing musical skills.
I learn more about a classic Aussie song, ‘how to make gravy’ by Paul Kelly. I sing it with my choir.
This year every donation will be matched. The event is broadcast by Channel Nine
Thanks Steven Hirst for the invite & connection.
David Williamson Anabella Ward Ian Finlayson MAICD
Andrew Baxter
The Matchmore Group
Richard Milroy
Nancy Campisi GAICD Mike Fairhurst
24 Hour Business Plan
Kim Moddel Co-Hive
We meet the young ambassadors (many blind) with amazing musical skills.
I learn more about a classic Aussie song, ‘how to make gravy’ by Paul Kelly. I sing it with my choir.
This year every donation will be matched. The event is broadcast by Channel Nine
Thanks Steven Hirst for the invite & connection.
David Williamson Anabella Ward Ian Finlayson MAICD
Andrew Baxter
The Matchmore Group
Richard Milroy
Nancy Campisi GAICD Mike Fairhurst
24 Hour Business Plan
Kim Moddel Co-Hive
1 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Nov 20, 2025 01:43 AM
regular
TERRIFYING...
Carly Martin describes her shift into portfolio life.
In this clip she touches on:
- 2 years to make the leap from corporate
- creating a rough concept
- getting first clients
- not being too hard on yourself
See Carly and Brett Raven in our depth panel at next week's Going Portfolio event at Ace Hotel / Atelier Ace in Sydney on Wednesday 26th November.
We will provide insight, inspiration, practical guidance and hope.
Tickets are long sold out but you can sign up to the waitlist below.
Lisa Cotton Robert Kinkade Warren Billington GAICD Tylney T.
Claire Thurston Venessa Hunt Kim Douglas Kim Smyth
Carly Martin describes her shift into portfolio life.
In this clip she touches on:
- 2 years to make the leap from corporate
- creating a rough concept
- getting first clients
- not being too hard on yourself
See Carly and Brett Raven in our depth panel at next week's Going Portfolio event at Ace Hotel / Atelier Ace in Sydney on Wednesday 26th November.
We will provide insight, inspiration, practical guidance and hope.
Tickets are long sold out but you can sign up to the waitlist below.
Lisa Cotton Robert Kinkade Warren Billington GAICD Tylney T.
Claire Thurston Venessa Hunt Kim Douglas Kim Smyth
1 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Nov 18, 2025 06:14 AM
regular
https://lnkd.in/gQKffW6K
0 comments
Author:
Going Portfolio Australia
Nov 18, 2025 02:27 AM
regular
Carly Martin took the leap from a successful career at Amazon to set up as fractional lawyer but to also create a bench of talent to leverage with her clients.
In this clip, she talks about the trial and error approach to getting started, sharpening your offer, testing with clients/prospects and having a red hot go.
I think this is as much about courage as it is about conviction.
Here more from Carly and Brett Raven at our Going Portfolio panel on the 26th Nov. The event is now sold out but you can sign up for the waiting list below.
Sponsored by MitchelLake Group
Lisa Cotton Robert Kinkade Tylney T.
In this clip, she talks about the trial and error approach to getting started, sharpening your offer, testing with clients/prospects and having a red hot go.
I think this is as much about courage as it is about conviction.
Here more from Carly and Brett Raven at our Going Portfolio panel on the 26th Nov. The event is now sold out but you can sign up for the waiting list below.
Sponsored by MitchelLake Group
Lisa Cotton Robert Kinkade Tylney T.
2 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Nov 14, 2025 12:56 AM
regular
Going Portfolio's next event is locked and loaded. It will focus on Portfolio Shift and will have a panel as its centre-piece. I'll be talking to Brett Raven who is a former senior executive with both Accenture & Salesforce. He then took the leap into a portfolio career.
Here's a short clip where Brett unpacks his leap into portfolio including the words ''don't squander'' on a post-it to help him focus. He then builds a plan to network with intent and focus.
Hear more from Brett & Carly Martin on our panel on the 26th Nov.
Tickets are all gone but you can join a waitlist - details below.
Robert Kinkade Lisa Cotton Tylney T.
Sponsored by the incredible MitchelLake Group
Here's a short clip where Brett unpacks his leap into portfolio including the words ''don't squander'' on a post-it to help him focus. He then builds a plan to network with intent and focus.
Hear more from Brett & Carly Martin on our panel on the 26th Nov.
Tickets are all gone but you can join a waitlist - details below.
Robert Kinkade Lisa Cotton Tylney T.
Sponsored by the incredible MitchelLake Group
2 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Nov 13, 2025 05:35 AM
regular
A year ago, I caught up with Chloe Hooper to be a (whiteboard) sounding board as she openly & vulnerably unpacked some ideas around trauma and people potential.
I remember the concept of ‘breakdown leading to breakthrough’ sounding particularly powerful
A year later, she is 34 episodes into The Limitless Equation, a powerful podcast on the authentic leadership power of women.
It’s a very human & inspiring piece of work that grows in momentum.
There’s a huge dose of Brene Brown in her work & her style.
Great to see you at The Marketing Academy scholar grad event last night.
I know you have more even powerful work to come.
#TheFounderMindset
I remember the concept of ‘breakdown leading to breakthrough’ sounding particularly powerful
A year later, she is 34 episodes into The Limitless Equation, a powerful podcast on the authentic leadership power of women.
It’s a very human & inspiring piece of work that grows in momentum.
There’s a huge dose of Brene Brown in her work & her style.
Great to see you at The Marketing Academy scholar grad event last night.
I know you have more even powerful work to come.
#TheFounderMindset
2 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Nov 12, 2025 07:42 AM
regular
When Brett Raven took the leap out of a senior corporate career (Accenture and Salesforce) the first thing he did was to write the words ''don't squander'' on a post-it and stuck it on his PC.
Watch the clip to hear what he did next and see him in action at our Portfolio Shift Panel on the 26th November from 5pm at the Ace Hotel.
Tickets are almost all gone.
See comments for details.
Lisa Cotton Robert Kinkade Tylney T.
Watch the clip to hear what he did next and see him in action at our Portfolio Shift Panel on the 26th November from 5pm at the Ace Hotel.
Tickets are almost all gone.
See comments for details.
Lisa Cotton Robert Kinkade Tylney T.
0 comments
Author:
Going Portfolio Australia
Nov 12, 2025 06:33 AM
quote
Last chance for tickets before we shift to waitlist. See below.
0 comments
Author:
Going Portfolio Australia
Nov 12, 2025 01:29 AM
regular
The data shows a shift in both the supply & demand side of fractional leadership. The huge change being driven by AI in particular is creating a growing need for highly experienced ‘on-demand’ leaders. They will need to be hands on.
What a joy to meet Michelle Allbon & Julia Bower of the Fractional Directory. Thanks for sharing your powerful insights.
Learn more at the next GOING PORTFOLIO event at Ace Hotel / Atelier Ace in Sydney on 26th Nov.
See comments below.
ONLY 10 tickets left.
Lisa Cotton Tylney T. Robert Kinkade
Thanks to MitchelLake Group for sponsoring!
What a joy to meet Michelle Allbon & Julia Bower of the Fractional Directory. Thanks for sharing your powerful insights.
Learn more at the next GOING PORTFOLIO event at Ace Hotel / Atelier Ace in Sydney on 26th Nov.
See comments below.
ONLY 10 tickets left.
Lisa Cotton Tylney T. Robert Kinkade
Thanks to MitchelLake Group for sponsoring!
3 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Nov 11, 2025 06:49 AM
regular
The next Going Portfolio event is all focused on The Portfolio Shift.
The Why, What and How.
Details in the comments.
Most of the invites are gone.
More details on the panel in the coming days.
Lisa Cotton
Robert Kinkade
Tylney T.
Huge thanks to Ben Liquete for the wicked video.
The Why, What and How.
Details in the comments.
Most of the invites are gone.
More details on the panel in the coming days.
Lisa Cotton
Robert Kinkade
Tylney T.
Huge thanks to Ben Liquete for the wicked video.
4 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Nov 10, 2025 06:12 AM
quote
A year ago Oasis announced their reunion. No Australia on the tour list.
So I tried to work out whether Liam & Noel would make enough money from Australia. Turns out it was worth it for the fans & the two brothers (plus promoters)!
So I tried to work out whether Liam & Noel would make enough money from Australia. Turns out it was worth it for the fans & the two brothers (plus promoters)!
0 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Nov 07, 2025 02:38 AM
quote
https://lnkd.in/getDwxwr
0 comments
Author:
Going Portfolio Australia
Nov 07, 2025 01:11 AM
regular
🗓️ Save the date ...
... for our next Going Portfolio event. It's going to be a cracker.
Join us on Wednesday 26 November for a fast-paced, insightful and practical panel discussion followed by networking drinks with the Going Portfolio community.
Get the real deal from the people who are already doing it. Our expert panel will include successful portfolio executives and the companies that hire them, and we'll go deep on what organisations are really looking for in fractional and interim executives - and what it takes to be successful.
Seats are limited. Click through below to register and watch this space for all the details.
Lisa Cotton Robert Kinkade Tylney T. Amanda Quested Kim Douglas Steve Sos Kurt Burnette
Brett Raven Carly Martin
Huge thanks to MitchelLake Group for sponsoring this event!
... for our next Going Portfolio event. It's going to be a cracker.
Join us on Wednesday 26 November for a fast-paced, insightful and practical panel discussion followed by networking drinks with the Going Portfolio community.
Get the real deal from the people who are already doing it. Our expert panel will include successful portfolio executives and the companies that hire them, and we'll go deep on what organisations are really looking for in fractional and interim executives - and what it takes to be successful.
Seats are limited. Click through below to register and watch this space for all the details.
Lisa Cotton Robert Kinkade Tylney T. Amanda Quested Kim Douglas Steve Sos Kurt Burnette
Brett Raven Carly Martin
Huge thanks to MitchelLake Group for sponsoring this event!
11 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Nov 05, 2025 02:42 AM
regular
One of the community is looking for a CTO. Could be either as fractional or as co-founder. I'll share more details soon. Be good to understand any CTOs in the group or connections you have? Please message me.
0 comments
Author:
Going Portfolio Australia
Oct 31, 2025 02:20 AM
quote
https://lnkd.in/gZUzDcCX
0 comments
Author:
Going Portfolio Australia
Oct 30, 2025 09:00 PM
regular
Seasoned executive?
Thinking of Going Portfolio?
Coaching, Consulting, Fractional, Mentoring, NED etc?
This is a 1 minute summary of who we’re for and what we do.
For those who couldn’t make the first Going Portfolio event, one of our attendees Ben Liquete extracted an interview.
Next event is coming soon!
Thanks mate.
Robert Kinkade Lisa Cotton Tylney T.
Steve Sos Kurt Burnette Amanda Quested Kim Douglas Claire Thurston
Thinking of Going Portfolio?
Coaching, Consulting, Fractional, Mentoring, NED etc?
This is a 1 minute summary of who we’re for and what we do.
For those who couldn’t make the first Going Portfolio event, one of our attendees Ben Liquete extracted an interview.
Next event is coming soon!
Thanks mate.
Robert Kinkade Lisa Cotton Tylney T.
Steve Sos Kurt Burnette Amanda Quested Kim Douglas Claire Thurston
1 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Oct 29, 2025 11:50 PM
regular
Every bandanna sold helps Canteen provide life-changing support for young people facing cancer.
Our client Canteen Australia is on the streets with their powerful Bandanna Day initiative TODAY in all capital cities.
If you see them please say hi. Ask them what they do and buy a bandanna (or 3).
A joy to bump into their head of marketing, Kerry Kalcher in Circular Quay, Sydney.
Marketing & Fundraising Director Janelle Cook will be in Martin Place, Sydney later today.
24 Hour Business Plan
Andrew Baxter
Fynn Ferdinands
Angela Baxter
Ava Turnbull
Jarther Taylor
Steven Hirst
Our client Canteen Australia is on the streets with their powerful Bandanna Day initiative TODAY in all capital cities.
If you see them please say hi. Ask them what they do and buy a bandanna (or 3).
A joy to bump into their head of marketing, Kerry Kalcher in Circular Quay, Sydney.
Marketing & Fundraising Director Janelle Cook will be in Martin Place, Sydney later today.
24 Hour Business Plan
Andrew Baxter
Fynn Ferdinands
Angela Baxter
Ava Turnbull
Jarther Taylor
Steven Hirst
4 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Oct 28, 2025 09:22 PM
regular
Huge kudos to NFP Good Return for an innovative fundraising event bringing project leads from across Asia to explain their work (mainly in financial literacy) directly to donors.
Very entrepreneurial. Great to see fund matching from Macquarie Group
Rebelle Moriarty
Alicia de los Santos del Pozo
Shane Nichols
24 Hour Business Plan
Andrew Baxter Angela Baxter Dr Caroline Aebersold
Thanks to Steven Hirst for the connection
Great MCeeing from Martin Karafilis & the book publishing advice!
Very entrepreneurial. Great to see fund matching from Macquarie Group
Rebelle Moriarty
Alicia de los Santos del Pozo
Shane Nichols
24 Hour Business Plan
Andrew Baxter Angela Baxter Dr Caroline Aebersold
Thanks to Steven Hirst for the connection
Great MCeeing from Martin Karafilis & the book publishing advice!
3 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Oct 28, 2025 05:25 AM
regular
“Passion is not a strategy”
I recently interviewed the founder of 24 Hour Business Plan, Andrew Baxter to unpack his experience in the NFP sector. He’s been on the board of The Song Room, OzHarvest, Sydney Symphony Orchestra & more.
Read the article below. Alignment, prioritisation, collaboration and effective execution are some of the themes.
Too many For Purpose organisations have a hugely compelling vision but often a below par strategic plan.
If you’re in the For Purpose, DM either of us or our colleague Dr Caroline Aebersold with any questions.
Steven Hirst The Matchmore Group
I recently interviewed the founder of 24 Hour Business Plan, Andrew Baxter to unpack his experience in the NFP sector. He’s been on the board of The Song Room, OzHarvest, Sydney Symphony Orchestra & more.
Read the article below. Alignment, prioritisation, collaboration and effective execution are some of the themes.
Too many For Purpose organisations have a hugely compelling vision but often a below par strategic plan.
If you’re in the For Purpose, DM either of us or our colleague Dr Caroline Aebersold with any questions.
Steven Hirst The Matchmore Group
1 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Oct 26, 2025 11:03 PM
regular
As part of my portfolio career, I’ve spent the last 18 months being senior advisor at 24 Hour Business Plan. We are ex-CEOs who help mid-sized companies build strategic plans to align, prioritise and execute.
Whilst I know media & tech, I also have a deep passion for The Purpose space including NFP, health & education.
Thinking about a strategic plan?
Think about reaching out.
Andrew Baxter
Angela Baxter
Ron Gauci GAICD
Jarther Taylor
Dr Caroline Aebersold
Whilst I know media & tech, I also have a deep passion for The Purpose space including NFP, health & education.
Thinking about a strategic plan?
Think about reaching out.
Andrew Baxter
Angela Baxter
Ron Gauci GAICD
Jarther Taylor
Dr Caroline Aebersold
1 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Oct 26, 2025 10:13 AM
regular
https://lnkd.in/gr5fJ76G
0 comments
Author:
The Founder Mindset
Oct 24, 2025 08:43 AM
quote
Great opportunity. Incredible NFP. Visionary leader.
0 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Oct 24, 2025 03:53 AM
regular
The Delusion Gap.
Are great founder leaders able to hold moonshot ideas with more confidence? If so, why?
Chris Barton with Shazam using a phone to identify a song back in 2000
Brent Hoberman & Martha Lane Fox with personalised holidays that you buy online, back in 2004.
Or in 2025, Paradromics — a neurotech startup that in May achieved a human implant of its brain-computer interface (BCI) device.
The Delusion Gap is one of the themes in my forthcoming book The Founder Mindset.
Huge thanks to Taryn Williams GAICD for the invite and to Jonathan Jeffries (JJ) & Anthony Sochan for hosting last night’s Think & Grow exec event.
Opportunity to test some of the principles from the book with some smart folk.
Majella Campbell Ilyas Anane Hichame Assi Jeremy Cabral
Meliora
24 Hour Business Plan
Are great founder leaders able to hold moonshot ideas with more confidence? If so, why?
Chris Barton with Shazam using a phone to identify a song back in 2000
Brent Hoberman & Martha Lane Fox with personalised holidays that you buy online, back in 2004.
Or in 2025, Paradromics — a neurotech startup that in May achieved a human implant of its brain-computer interface (BCI) device.
The Delusion Gap is one of the themes in my forthcoming book The Founder Mindset.
Huge thanks to Taryn Williams GAICD for the invite and to Jonathan Jeffries (JJ) & Anthony Sochan for hosting last night’s Think & Grow exec event.
Opportunity to test some of the principles from the book with some smart folk.
Majella Campbell Ilyas Anane Hichame Assi Jeremy Cabral
Meliora
24 Hour Business Plan
1 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Oct 23, 2025 08:52 AM
regular
Over 20 years ago, friend & former colleague Clive Dickens introduced me to 4 co-founders building a company to identify songs using a mobile (dumb) phone. The rest is a rollercoaster tech & music history lesson.
Check out the latest Meliora podcast.
https://lnkd.in/gaiR8izR
#relentlessoptimist
Melanie Lee
Anthony Abbott
Steve Sos
Chris Barton Dhiraj Mukherjee
Check out the latest Meliora podcast.
https://lnkd.in/gaiR8izR
#relentlessoptimist
Melanie Lee
Anthony Abbott
Steve Sos
Chris Barton Dhiraj Mukherjee
7 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Oct 23, 2025 12:38 AM
regular
Once upon a time, a song would come on the radio, in a bar or club and you would find yourself asking ‘what’s that song?’
The story of Shazam.
https://lnkd.in/gUnksQDv
(PS., I have a small cameo in this podcast)
Meliora
#believeinbetter
Clive Dickens Melanie Lee Chris Barton Sherilyn Shackell (my marketing story) Brent Smart Lucio Ribeiro
The story of Shazam.
https://lnkd.in/gUnksQDv
(PS., I have a small cameo in this podcast)
Meliora
#believeinbetter
Clive Dickens Melanie Lee Chris Barton Sherilyn Shackell (my marketing story) Brent Smart Lucio Ribeiro
5 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Oct 22, 2025 12:52 AM
regular
https://lnkd.in/gmXAYTTF
0 comments
Author:
Going Portfolio Australia
Oct 21, 2025 10:15 PM
regular
A week ago we launched Going Portfolio to support the growing number of seasoned executives taking the leap.
My reflections on it are here.
The need and the opportunity. The functional and the emotional.
My reflections on it are here.
The need and the opportunity. The functional and the emotional.
5 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Oct 21, 2025 07:14 AM
regular
Entrepreneurs looking for mentorship that’s delivered with a science-backed framework and a number of mentors.
It’s like a highly experienced advisory board whose focus is to help you and your business grow.
Look at Global Mentorship for more info. Or reach out to Mark Lollback or me to find out more.
See URL in the comments.
It’s like a highly experienced advisory board whose focus is to help you and your business grow.
Look at Global Mentorship for more info. Or reach out to Mark Lollback or me to find out more.
See URL in the comments.
3 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Oct 20, 2025 07:10 AM
regular
SXSW Sydney - the big highlights
Whilst Mo Gawdat stood out through a simple, yet profound & highly actionable session on AI, my best part?
Bumping into entrepreneurs from my past:
1. Neil Ackland who is building taste into AI with lokol AI - we first met in 2016 after he sold Junkee Media to oOh!
2. Nikki Tugano, MAPPCP founder of SeenCulture - from the first Sydney Techstars Tech Central Sydney Accelerator in 2023 who is helping leaders better identify capabilities & talent in their companies
3. Kate O'Keeffe & Fiona Triaca of Heatseeker who use AI to help companies validate new services faster & with more validity. Love how Steve Brennen not only invested but brings them leads regularly. He did this daily at Clear Hayes House in front of me. I first met Kate at Unmade AI conference Humain in May 24. Thanks Cat McGinn 🤖❤️
4. Brittany Fox, founder of CX company Nevam who live journey map for clients. Great to see her win investment from Brand Fund by Previously Unavailable and Icehouse Ventures (run by the dry witted planning legend James Hurman). Brit and I met in Sep 24 at Techstars.
5. Pip Bingemann of Springboards.ai (AI tools to inspire creatives) who I met at Cairns Crocodiles back in June 24)
Great to see you all flourishing!
More powerful than any session.
Hope I’ll get your autographs as the fame & fortune scales!
#tractionmatters
#believeinbetter
#startupspotter
Meliora
#TheFounderMindset
Whilst Mo Gawdat stood out through a simple, yet profound & highly actionable session on AI, my best part?
Bumping into entrepreneurs from my past:
1. Neil Ackland who is building taste into AI with lokol AI - we first met in 2016 after he sold Junkee Media to oOh!
2. Nikki Tugano, MAPPCP founder of SeenCulture - from the first Sydney Techstars Tech Central Sydney Accelerator in 2023 who is helping leaders better identify capabilities & talent in their companies
3. Kate O'Keeffe & Fiona Triaca of Heatseeker who use AI to help companies validate new services faster & with more validity. Love how Steve Brennen not only invested but brings them leads regularly. He did this daily at Clear Hayes House in front of me. I first met Kate at Unmade AI conference Humain in May 24. Thanks Cat McGinn 🤖❤️
4. Brittany Fox, founder of CX company Nevam who live journey map for clients. Great to see her win investment from Brand Fund by Previously Unavailable and Icehouse Ventures (run by the dry witted planning legend James Hurman). Brit and I met in Sep 24 at Techstars.
5. Pip Bingemann of Springboards.ai (AI tools to inspire creatives) who I met at Cairns Crocodiles back in June 24)
Great to see you all flourishing!
More powerful than any session.
Hope I’ll get your autographs as the fame & fortune scales!
#tractionmatters
#believeinbetter
#startupspotter
Meliora
#TheFounderMindset
9 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Oct 16, 2025 12:42 AM
regular
Going Portfolio: The Start of a Movement
Last night we ran our inaugural Event for Going Portfolio.
Around 45 hand-picked professionals joined us — curated by Robert Kinkade , Lisa Cotton , Tylney T., and myself.
The room was filled with seasoned executives, the vast majority C-suite. The energy? Fizzing electric.
In my opening, I spoke about the portfolio shift — this moment in time where work, identity, and autonomy are being redefined. More than ever, we have the chance to become the authors of our own stories.
We closed with a simple but powerful activity: meet someone new and ask three questions —
👉 How are you going?
👉 What’s scaring you?
👉 What do you need?
The conversations that followed were open, honest, and deeply human.
There’s clearly both opportunity and need — to bring this emerging community together, to learn, to share, and to navigate this exciting (and complex) shift toward portfolio work.
#GoingPortfolio #PortfolioCareers #Community #Leadership #FutureOfWork
Amanda Quested Kim Douglas Graham Christie Ben Liquete Kurt Burnette Margy Vary Luke L. Nick Hughes Steve Sos
Last night we ran our inaugural Event for Going Portfolio.
Around 45 hand-picked professionals joined us — curated by Robert Kinkade , Lisa Cotton , Tylney T., and myself.
The room was filled with seasoned executives, the vast majority C-suite. The energy? Fizzing electric.
In my opening, I spoke about the portfolio shift — this moment in time where work, identity, and autonomy are being redefined. More than ever, we have the chance to become the authors of our own stories.
We closed with a simple but powerful activity: meet someone new and ask three questions —
👉 How are you going?
👉 What’s scaring you?
👉 What do you need?
The conversations that followed were open, honest, and deeply human.
There’s clearly both opportunity and need — to bring this emerging community together, to learn, to share, and to navigate this exciting (and complex) shift toward portfolio work.
#GoingPortfolio #PortfolioCareers #Community #Leadership #FutureOfWork
Amanda Quested Kim Douglas Graham Christie Ben Liquete Kurt Burnette Margy Vary Luke L. Nick Hughes Steve Sos
15 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Oct 13, 2025 11:58 PM
regular
Mo Gawdat at SXSW Sydney: What AI Can’t Do
Mo Gawdat flipped the AI conversation yesterday.
Instead of fear, he offered clarity — and challenge.
“Our life’s purpose was never to work — but to live.”
Here are a few lines that stuck:
⚙️ He pays $20/month for Gemini and runs a startup powered by 8 AIs — what once took 350 engineers.
🧠 AI can raise your effective IQ by 80 points — if you learn to use it.
💬 He co-writes his book with an AI called Trixi.
🌏 By decade’s end, we’ll have robotic plumbers.
🚀 There’ll be 3 types of nations: Prepared, Willing, Not Willing.
The real shift? From artificial intelligence to augmented intelligence — me + AI, not me vs AI.
Mo’s mission: impact a billion people with $0 in his account.
The question he left us with:
👉 What are you going to spend your time doing to make people’s lives better?
#SXSW #AI #Leadership #FutureOfWork #Innovation #MoGawdat
#believeinbetter
#meliora
Mo Gawdat flipped the AI conversation yesterday.
Instead of fear, he offered clarity — and challenge.
“Our life’s purpose was never to work — but to live.”
Here are a few lines that stuck:
⚙️ He pays $20/month for Gemini and runs a startup powered by 8 AIs — what once took 350 engineers.
🧠 AI can raise your effective IQ by 80 points — if you learn to use it.
💬 He co-writes his book with an AI called Trixi.
🌏 By decade’s end, we’ll have robotic plumbers.
🚀 There’ll be 3 types of nations: Prepared, Willing, Not Willing.
The real shift? From artificial intelligence to augmented intelligence — me + AI, not me vs AI.
Mo’s mission: impact a billion people with $0 in his account.
The question he left us with:
👉 What are you going to spend your time doing to make people’s lives better?
#SXSW #AI #Leadership #FutureOfWork #Innovation #MoGawdat
#believeinbetter
#meliora
5 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Oct 13, 2025 01:03 AM
regular
First 30,000 words are done. The book is about the psychology of founder leadership based on personal experience. Working with entrepreneurs as an 18 year old in York for a new magazine launch (thanks Chris Dee). Being the launch CMO at Shazam working with the founders (Chris Barton, Dhiraj Mukherjee). Working for both Martha Lane Fox and then Brent Hoberman at lastminute.com and getting my first exposure in scale-up culture. Building an intrapreneurial European team to lead Castrol's move into football sponsorship using new technology from a Swedish start-up (thanks Roy Williamson). Witnessing the prolific rise & fall of BlackBerry as part of the EMEA business as we deployed social media to drive growth & retention back in 2010 in both b2c and b2b (Rick Hulford Rory O'Neill). Using start-up methodology to accelerate global digital innovation at Philips by coaching our teams (thanks Alberto Prado). Working with 100s of entrepreneurs and founders here in Australia. Too many to tag. But I will mention Nicolas Chu for his stoic mindset at Sinorbis, Gordon Belch at vybey for grit, Dr Ariella Heffernan-Marks for vision at Ovum AI and Laetitia Andrac 🌈♾️for deep user empathy at Understanding Zoe.
If you see me at SXSW, ask me questions. Final manuscript deadline is 15th December.
Thanks Jonathan Oates, Clive Dickens and a few others for your incredible support!
If you see me at SXSW, ask me questions. Final manuscript deadline is 15th December.
Thanks Jonathan Oates, Clive Dickens and a few others for your incredible support!
11 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Oct 11, 2025 06:00 AM
regular
I recently sat down with founder & CEO Andrew Baxter to unpack the importance of good strategy & planning for NFPs.
The conversation is captured below and a must read for every NFP leader.
24 Hour Business Plan
Dr Caroline Aebersold
The conversation is captured below and a must read for every NFP leader.
24 Hour Business Plan
Dr Caroline Aebersold
0 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Oct 09, 2025 10:26 PM
regular
Domestic violence and world hunger were just two of the amazing NFPs at our 24 Hour Business Plan strategy & planning masterclass at KPMG Australia yesterday.
We discussed:
1. The impact of silos within organisations and how to tackle
2. The power of well aligned partnerships
3. The importance of prioritisation
4. The power of storytelling a strategy
& the elevator pitch
5. How to ensure everyone understands their role in execution
Thanks for listening, contributing & challenging. Warwick Shanks OAM thanks for the space, lunch and the powerful acknowledgement of country.
And to Steven Hirst for organising.
Kym Gleeson Stefanie Fischer Lisa Woolf-Jones MFIA Jeena J. Jo Stentiford Jennifer Hart Janine Wood
Dr Caroline Aebersold Andrew Baxter
We discussed:
1. The impact of silos within organisations and how to tackle
2. The power of well aligned partnerships
3. The importance of prioritisation
4. The power of storytelling a strategy
& the elevator pitch
5. How to ensure everyone understands their role in execution
Thanks for listening, contributing & challenging. Warwick Shanks OAM thanks for the space, lunch and the powerful acknowledgement of country.
And to Steven Hirst for organising.
Kym Gleeson Stefanie Fischer Lisa Woolf-Jones MFIA Jeena J. Jo Stentiford Jennifer Hart Janine Wood
Dr Caroline Aebersold Andrew Baxter
5 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Oct 09, 2025 12:18 AM
quote
Building a portfolio career is hard.
From taking the leap to getting started. To building your personal brand and driving leads. Finding that right mix of NED, consulting, coaching, fractional & more.
If you are in Sydney, we are running an event on Wednesday 15th October in Surry Hills for those serious about GOING PORTFOLIO.
If this is you, message me and I’ll send you a link.
Thanks Mike Soutar for the insights and inspiration! So fresh faced back then!
From taking the leap to getting started. To building your personal brand and driving leads. Finding that right mix of NED, consulting, coaching, fractional & more.
If you are in Sydney, we are running an event on Wednesday 15th October in Surry Hills for those serious about GOING PORTFOLIO.
If this is you, message me and I’ll send you a link.
Thanks Mike Soutar for the insights and inspiration! So fresh faced back then!
0 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Oct 03, 2025 12:04 PM
regular
Huge news for the global SAAS marketplace as OpenAI new SAAS tools get announced by Altman.
Meliora
#believeinbetter
Meliora
#believeinbetter
0 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Sep 30, 2025 02:26 AM
regular
At Meliora we’ve launched our first podcast series. It’s called The Relentless Optimist. One of our core values.
The first one is about Sir Elton John playing a unique concert to 600 people in a North London Church using a world first audio streaming technology.
It’s about creativity, courage & collaboration. Enjoy.
Clive Dickens Melanie Lee Darren Kerry Nic Christensen Luke Robinson Luke Bevans Tim Porter Chris Barton Dhiraj Mukherjee Avery Wang Philip Inghelbrecht Mekhala Chatterjee
https://lnkd.in/dpR6JUbc
The first one is about Sir Elton John playing a unique concert to 600 people in a North London Church using a world first audio streaming technology.
It’s about creativity, courage & collaboration. Enjoy.
Clive Dickens Melanie Lee Darren Kerry Nic Christensen Luke Robinson Luke Bevans Tim Porter Chris Barton Dhiraj Mukherjee Avery Wang Philip Inghelbrecht Mekhala Chatterjee
https://lnkd.in/dpR6JUbc
0 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Sep 25, 2025 10:44 PM
regular
Seasoned exec?
20+ years of senior corporate life?
Displaced? Or just seeking change?
If you’re exploring a portfolio career. Consulting, coaching, board roles, mentoring, advisory etc…
Let us know. We’re building content, coaching & community for those Going Portfolio.
Tag the post or message us.
First event coming soon.
Robert Kinkade Lisa Cotton Tylney T.
20+ years of senior corporate life?
Displaced? Or just seeking change?
If you’re exploring a portfolio career. Consulting, coaching, board roles, mentoring, advisory etc…
Let us know. We’re building content, coaching & community for those Going Portfolio.
Tag the post or message us.
First event coming soon.
Robert Kinkade Lisa Cotton Tylney T.
8 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Sep 24, 2025 06:40 AM
regular
From comedian to radio DJ to wellness entrepreneur. Great founders can come from anywhere.
Vision, grit & resilience are key.
Did comedy and radio pave the way? Merrick Watts (we met briefly in our SCA days)
Posca Hydrate (great to find in my local IGA)
#thefoundermindset
Vision, grit & resilience are key.
Did comedy and radio pave the way? Merrick Watts (we met briefly in our SCA days)
Posca Hydrate (great to find in my local IGA)
#thefoundermindset
2 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Sep 22, 2025 07:23 AM
regular
I first came across entrepreneurship aged 18 helping to launch a magazine. 🥂Later I was the launch CMO at Shazam. More recently I’ve coached almost 500 founders over 7 years in Australia.🦈
So a book was always to come.
Working title: The Founder Mindset.
Linking psychology & leadership when it comes to the best founders.
The deadline for the first manuscript is 15th Dec. Telling you all so you can keep me accountable.
See video to see how.
So a book was always to come.
Working title: The Founder Mindset.
Linking psychology & leadership when it comes to the best founders.
The deadline for the first manuscript is 15th Dec. Telling you all so you can keep me accountable.
See video to see how.
18 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Sep 19, 2025 03:40 AM
regular
✨ Over the last 18 months I’ve had the privilege of meeting close to 100 founders. Among them, a few really stand out — and I feel lucky to have played a small part in their journeys.
👏 Dr Ariella Heffernan-Marks, founder of Ovum AI. I first met Ariella a year ago at SXSW when she was pitching. Since then, I’ve been continually impressed by her vision, her deep understanding of medicine and women’s health, and her ability to pull together a brilliant team with Nakatomi , raise funds, and launch a product.
👏 Laetitia Andrac 🌈♾️ and Johan ERCHOFF, the French founders of Understanding Zoe. I first connected with them through Techstars Tech Central Sydney Accelerator in 2024 and have seen how their lived experience, passion, and complementary skills have shaped an important product for parents of neurodivergent children.
Both of their efforts have rightly been recognised with major awards at the Australian Technologies Competition this year.
Each of these founders has allowed me to offer perspective, often through a insight, brand and growth lens, but the credit is all theirs — for the grit, insight, and execution they’ve brought to solving real-world problems.
Thrilled to see what comes next for Ariella, Laetitia, and Johan. 🌍💡
#Founders #Startups #HealthTech #Innovation #Neurodivergence #WomenInTech
👏 Dr Ariella Heffernan-Marks, founder of Ovum AI. I first met Ariella a year ago at SXSW when she was pitching. Since then, I’ve been continually impressed by her vision, her deep understanding of medicine and women’s health, and her ability to pull together a brilliant team with Nakatomi , raise funds, and launch a product.
👏 Laetitia Andrac 🌈♾️ and Johan ERCHOFF, the French founders of Understanding Zoe. I first connected with them through Techstars Tech Central Sydney Accelerator in 2024 and have seen how their lived experience, passion, and complementary skills have shaped an important product for parents of neurodivergent children.
Both of their efforts have rightly been recognised with major awards at the Australian Technologies Competition this year.
Each of these founders has allowed me to offer perspective, often through a insight, brand and growth lens, but the credit is all theirs — for the grit, insight, and execution they’ve brought to solving real-world problems.
Thrilled to see what comes next for Ariella, Laetitia, and Johan. 🌍💡
#Founders #Startups #HealthTech #Innovation #Neurodivergence #WomenInTech
3 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Sep 15, 2025 01:32 AM
regular
There’s no better feeling when purpose, ambition & impact align.
A real joy working with Amanda Mather GAICD, her exec & her board at TransitCare Limited to develop a strategy & plan that will help those with transport disadvantage.
An engaged team, asking questions, listening hard, moving forward.
On the home straight now.
24 Hour Business Plan
A real joy working with Amanda Mather GAICD, her exec & her board at TransitCare Limited to develop a strategy & plan that will help those with transport disadvantage.
An engaged team, asking questions, listening hard, moving forward.
On the home straight now.
24 Hour Business Plan
3 comments
Author:
Vijay Solanki 🧘♂️🤖📖
Jeremy Crooks
eCommerce | Marketplaces | Dropship | Strategy | TechnologyLinkedIn Profile
Email
Name
Jeremy Crooks
Title
Jeremy Crooks - eCommerce | Marketplaces | Dropship
Headline
eCommerce | Marketplaces | Dropship | Strategy | Technology
Location
Sydney, New South Wales
Summary
I have a passion for creating impact. I bring a structured, goal-oriented approach to my work with a focus on strategic execution, commitment, integrity, energy and an unwavering drive to every challenge I undertake. I have considerable experience aligning GTM teams, optimising revenue operations (sales, marketing & customer success), and scaling high-growth SaaS businesses.
I’ve built a career helping companies make money and improve operational efficiency for startups, scale-ups, and global enterprises in sectors spanning advertising technology, B2B & B2C retail, food manufacturing, logistics and franchise networks.
My strengths lie in my ability to analyse complex problems, devise innovative solutions, and rally teams around a shared purpose. Whether leading large-scale sales & marketing operations or launching new ventures, I blend decisive action with a collaborative ethos that empowers teams to get the job done! Known for my direct yet empathetic communication style, I build high-performance cultures grounded in trust, accountability, and a relentless pursuit of excellence.
Highlights of my career include founding a mission-driven food brand tackling childhood nutrition challenges, driving double-digit growth as a national and regional leader in the tech industry, and steering marketing and operational strategies for national franchise networks.
Across all roles, my focus remains on creating value; whether for customers, teams, or broader communities.
If you're looking for someone who can see the big picture yet get stuck-in on the ground level, mobilise resources, and do what they say they will do, with hard work, positivity and action, I’m your man!
I’ve built a career helping companies make money and improve operational efficiency for startups, scale-ups, and global enterprises in sectors spanning advertising technology, B2B & B2C retail, food manufacturing, logistics and franchise networks.
My strengths lie in my ability to analyse complex problems, devise innovative solutions, and rally teams around a shared purpose. Whether leading large-scale sales & marketing operations or launching new ventures, I blend decisive action with a collaborative ethos that empowers teams to get the job done! Known for my direct yet empathetic communication style, I build high-performance cultures grounded in trust, accountability, and a relentless pursuit of excellence.
Highlights of my career include founding a mission-driven food brand tackling childhood nutrition challenges, driving double-digit growth as a national and regional leader in the tech industry, and steering marketing and operational strategies for national franchise networks.
Across all roles, my focus remains on creating value; whether for customers, teams, or broader communities.
If you're looking for someone who can see the big picture yet get stuck-in on the ground level, mobilise resources, and do what they say they will do, with hard work, positivity and action, I’m your man!
Snippet
Founder & Managing Director. Go! Group Australia. Aug 2016 - Present 9 years 5 ... Our leadership programs augment a CEO's leadership ability in the areas of ...
Current Experiences
Head of Marketplace & Dropship
Harvey Norman
Started: Aug 2025 - Present
I am responsible for building and scaling Harvey Norman’s first online marketplace.
Overall Objective: Build a high-quality, brand-safe marketplace that strengthens Harvey Norman’s leadership in Australian retail, by offering customers greater choice, sellers a trusted platform, and the business new sources of revenue and growth.
Key responsibilities include:
• Marketplace strategy & leadership – Define and execute the multi-year vision for Harvey Norman’s marketplace, aligning with broader retail strategy and growth priorities.
• Technology platform – Lead the integration and optimisation of the marketplace platform within Harvey Norman’s digital stack.
• Seller acquisition & partnerships – Build and manage the seller ecosystem.
• Commercial model & governance – Develop revenue models while implementing robust SLAs, policies, and risk management frameworks to protect the Harvey Norman brand.
• Customer experience & service – Ensure marketplace orders meet Harvey Norman’s service promise, integrating seller fulfilment into existing logistics, customer support, and returns processes.
• Cross-functional collaboration – Work with buying, marketing, IT, finance, logistics, and store operations to align marketplace operations with Harvey Norman’s omnichannel business.
• Growth & innovation – Drive category range extension, and develop adjacent initiatives to build revenue.
Overall Objective: Build a high-quality, brand-safe marketplace that strengthens Harvey Norman’s leadership in Australian retail, by offering customers greater choice, sellers a trusted platform, and the business new sources of revenue and growth.
Key responsibilities include:
• Marketplace strategy & leadership – Define and execute the multi-year vision for Harvey Norman’s marketplace, aligning with broader retail strategy and growth priorities.
• Technology platform – Lead the integration and optimisation of the marketplace platform within Harvey Norman’s digital stack.
• Seller acquisition & partnerships – Build and manage the seller ecosystem.
• Commercial model & governance – Develop revenue models while implementing robust SLAs, policies, and risk management frameworks to protect the Harvey Norman brand.
• Customer experience & service – Ensure marketplace orders meet Harvey Norman’s service promise, integrating seller fulfilment into existing logistics, customer support, and returns processes.
• Cross-functional collaboration – Work with buying, marketing, IT, finance, logistics, and store operations to align marketplace operations with Harvey Norman’s omnichannel business.
• Growth & innovation – Drive category range extension, and develop adjacent initiatives to build revenue.
Industry: Retail
Company Size: 10000+ (6469 staff)
Founder & Managing Director
Go! Group Australia
Started: Aug 2016 - Present
Go! Group is a global collective of seasoned operators who thrive on solving complex growth challenges.
We partner with founders and leadership teams to accelerate your most important outcomes - whether that's revenue growth, profitability, improved team dynamics, or preparing for exit.
Having built and scaled businesses ourselves, we skip the theoretical frameworks and focus on practical solutions tailored to your reality. We work alongside your team, bringing hands-on expertise across strategy, marketing, sales, operations, and M&A.
Sector-agnostic and resourceful, we're at our best when the stakes are high and resources are tight. If you need experienced partners who can get things done without the corporate overhead, let's talk.
We partner with founders and leadership teams to accelerate your most important outcomes - whether that's revenue growth, profitability, improved team dynamics, or preparing for exit.
Having built and scaled businesses ourselves, we skip the theoretical frameworks and focus on practical solutions tailored to your reality. We work alongside your team, bringing hands-on expertise across strategy, marketing, sales, operations, and M&A.
Sector-agnostic and resourceful, we're at our best when the stakes are high and resources are tight. If you need experienced partners who can get things done without the corporate overhead, let's talk.
Industry: Management Consulting
Company Size: 1-10 (1 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (personal)
Phones:
+61 4 27 985 334
(100)
+19097902536
(100) (work phone)
+19097972094
(100) (work phone)
+61 2 8925 0101
(100)
+61 415 156 753
(100) (mobile)
+61415156733
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/jeremycrooksau
(100)
LinkedIn:
https://www.linkedin.com/in/jeremy-crooks-450247
(100)
Facebook:
https://www.facebook.com/jezcrooks
(100)
YouTube:
https://youtube.com/user/barronvoncrookhousen
(100)
Twitter:
https://twitter.com/JezCrooks
(100)
LinkedIn Posts - Jeremy Crooks
50 post(s) found
Aug 25, 2025 07:53 AM
regular
I’m delighted to announce that I have joined Harvey Norman as Head of Marketplace.
This is something of a full circle moment for me - from Kelkoo, one of Europe's first and largest shopping aggregators in dotcom1, to launching Yahoo! and later Google Shopping in Australia, to building my own dropship network vstores, ecommerce marketplaces have been a prominent part of my career.
Now, with Harvey Norman, I'm bringing it all together to help create a new chapter for one of Australia’s most iconic brands.
Super grateful and humbled to be given the opportunity of working with the outstanding Harvey Norman team - some exceptional retailers and digital experts. Big thanks to Gary Wheelhouse, Adam Ma, Christopher Raptis, Marek Bieler and the entire HN online team.
This is something of a full circle moment for me - from Kelkoo, one of Europe's first and largest shopping aggregators in dotcom1, to launching Yahoo! and later Google Shopping in Australia, to building my own dropship network vstores, ecommerce marketplaces have been a prominent part of my career.
Now, with Harvey Norman, I'm bringing it all together to help create a new chapter for one of Australia’s most iconic brands.
Super grateful and humbled to be given the opportunity of working with the outstanding Harvey Norman team - some exceptional retailers and digital experts. Big thanks to Gary Wheelhouse, Adam Ma, Christopher Raptis, Marek Bieler and the entire HN online team.
186 comments
Author:
Jeremy Crooks
May 09, 2025 07:00 AM
regular
The definitive guide to building an elite sales force: Your complete checklist
Following my article yesterday on the costs of poor sales hiring, I've created a comprehensive blueprint for building a high-performing sales team that consistently delivers results.
This detailed guide covers:
* Precise talent identification: Beyond experience, learn the 7 predictive background indicators that truly determine sales success.
* Hunter expertise requirements – The 10 specialised skills your new business developers must possess (most sales leaders only focus on 3).
* Qualification framework: A structured approach to separate genuine opportunities from time-wasters (includes the complete MEDDICC breakdown).
*Development calendar: Exactly what successful sales leaders should be doing daily, weekly, monthly and quarterly (with time allocations).
* Manager coaching blueprint – The 5-part structure for transformative 1:1s that outstanding sales leaders use to develop top performers.
* Call assessment methodology – The 20-point evaluation system for analysing and improving customer interactions across 4 critical dimensions.
* From recruitment to development, this guide provides every template, checklist and framework you need to build a sales team that outperforms your competition.
Following my article yesterday on the costs of poor sales hiring, I've created a comprehensive blueprint for building a high-performing sales team that consistently delivers results.
This detailed guide covers:
* Precise talent identification: Beyond experience, learn the 7 predictive background indicators that truly determine sales success.
* Hunter expertise requirements – The 10 specialised skills your new business developers must possess (most sales leaders only focus on 3).
* Qualification framework: A structured approach to separate genuine opportunities from time-wasters (includes the complete MEDDICC breakdown).
*Development calendar: Exactly what successful sales leaders should be doing daily, weekly, monthly and quarterly (with time allocations).
* Manager coaching blueprint – The 5-part structure for transformative 1:1s that outstanding sales leaders use to develop top performers.
* Call assessment methodology – The 20-point evaluation system for analysing and improving customer interactions across 4 critical dimensions.
* From recruitment to development, this guide provides every template, checklist and framework you need to build a sales team that outperforms your competition.
0 comments
Author:
Jeremy Crooks
May 08, 2025 07:57 AM
regular
"Hire slow, fire fast: The brutal truth about sales team excellence"
The hidden cost of mediocre sales hires goes far beyond wasted salaries. When you compromise on sales talent, you trigger a domino effect: -
· Top performers become disillusioned.
· Leadership credibility erodes.
· Culture deteriorates.
· Customer relationships suffer.
· Brand damage occurs.
The most successful businesses understand that sales isn't just another department, it's the lifeblood of your business.
Bad sales hires cost more than just time, they can literally challenge overall survival! "Hire slowly, fire quickly, and never compromise on drive." The true price of ignoring this wisdom is far higher than most realise. More of my thoughts in the article – go on, it’s a 3-minute read.
#SalesLeadership #HiringStrategy #BusinessSuccess
The hidden cost of mediocre sales hires goes far beyond wasted salaries. When you compromise on sales talent, you trigger a domino effect: -
· Top performers become disillusioned.
· Leadership credibility erodes.
· Culture deteriorates.
· Customer relationships suffer.
· Brand damage occurs.
The most successful businesses understand that sales isn't just another department, it's the lifeblood of your business.
Bad sales hires cost more than just time, they can literally challenge overall survival! "Hire slowly, fire quickly, and never compromise on drive." The true price of ignoring this wisdom is far higher than most realise. More of my thoughts in the article – go on, it’s a 3-minute read.
#SalesLeadership #HiringStrategy #BusinessSuccess
6 comments
Author:
Jeremy Crooks
May 01, 2025 03:45 AM
regular
In our exploration of failure, we examined in Part 1, how fear keeps many from pursuing aspirations. We discussed how failure's stigma has become a cultural illusion limiting our potential.
But what if we could remove this obstacle? What if we could eliminate "failure" from our vocabulary?
Today, I propose replacing "failure" with "Growth Moment".
But what if we could remove this obstacle? What if we could eliminate "failure" from our vocabulary?
Today, I propose replacing "failure" with "Growth Moment".
2 comments
Author:
Jeremy Crooks
Apr 07, 2025 05:25 AM
regular
The Growth Moment Playbook: Turning Theory Into Practice.
"Failure is only the opportunity to begin again, more intelligently." - Henry Ford
After exploring the concept, biology, and cultural perspectives of reframing failure, it's time for the actionable blueprint. In the final instalment of my series, I share practical strategies that leaders, teams, and boards can implement immediately to transform setbacks into strategic advantages.
The most successful companies don't just tolerate failure, they systematically extract its value. Learn how in Part 4.
#GrowthMoment #LeadershipStrategy #InnovationCulture
"Failure is only the opportunity to begin again, more intelligently." - Henry Ford
After exploring the concept, biology, and cultural perspectives of reframing failure, it's time for the actionable blueprint. In the final instalment of my series, I share practical strategies that leaders, teams, and boards can implement immediately to transform setbacks into strategic advantages.
The most successful companies don't just tolerate failure, they systematically extract its value. Learn how in Part 4.
#GrowthMoment #LeadershipStrategy #InnovationCulture
6 comments
Author:
Jeremy Crooks
Apr 04, 2025 04:48 AM
regular
A BIG FRIDAY SHOUT OUT to my grey-haired, bald and wrinkled crew! The weathered execs, the seasoned operators, the safe pair of hands, I've written this for you! please like, comment, and share - let's create a movement around our unique skillsets and remind people why we're critical to success.
To everyone else, if you haven't got the right balance of maturity and youthful vigour in your organisation, then read this and I'll tell you what you're missing out on! #hireanoldie
(Less than a 5 minute read - go on, you won't regret it!)
To everyone else, if you haven't got the right balance of maturity and youthful vigour in your organisation, then read this and I'll tell you what you're missing out on! #hireanoldie
(Less than a 5 minute read - go on, you won't regret it!)
10 comments
Author:
Jeremy Crooks
Apr 03, 2025 03:00 AM
regular
As the business world increasingly embraces 'GTM' as the pathway to growth, how can you identify advisors with the real-world experience to make a difference? Here's my thoughts if you're on the lookout for someone to help.
(Less than a 3 minute read)
(Less than a 3 minute read)
1 comments
Author:
Jeremy Crooks
Apr 02, 2025 02:45 AM
regular
From Separate Drops to an Ocean of Wisdom: Cross-Cultural Perspectives on Growth
What if our view of failure is just one perspective among many?
In Part 3 of my series on reframing failure, I explore how diverse cultures approach setbacks and growth. From Japan's kaizen philosophy to Maori wisdom of "walking backward into the future," ancient Stoicism's obstacles as opportunities, to Buddhist non-attachment; each tradition offers powerful alternatives to our Western fear of failure.
These wisdom traditions didn't develop "productivity hacks" they created entire frameworks that transform what we call failure into essential catalysts for growth.
Discover how these cross-cultural perspectives might change your relationship with setbacks in the full article.
#GrowthCatalyst #ReframingFailure #Leadership
What if our view of failure is just one perspective among many?
In Part 3 of my series on reframing failure, I explore how diverse cultures approach setbacks and growth. From Japan's kaizen philosophy to Maori wisdom of "walking backward into the future," ancient Stoicism's obstacles as opportunities, to Buddhist non-attachment; each tradition offers powerful alternatives to our Western fear of failure.
These wisdom traditions didn't develop "productivity hacks" they created entire frameworks that transform what we call failure into essential catalysts for growth.
Discover how these cross-cultural perspectives might change your relationship with setbacks in the full article.
#GrowthCatalyst #ReframingFailure #Leadership
3 comments
Author:
Jeremy Crooks
Mar 25, 2025 02:13 AM
regular
Part 2: Beyond Failure: Introducing the "Growth Moment".
In our exploration of failure, we examined how fear keeps many from pursuing aspirations. We discussed how failure's stigma has become a cultural illusion limiting our potential.
But what if we could remove this obstacle? What if we could eliminate "failure" from our vocabulary?
Today, I propose replacing "failure" with "Growth Moment".
A "Growth Moment" isn't a setback, it's an accelerator. It's an inflection point toward deeper understanding. Edison remarked, "I've just found 10,000 ways that won't work." Each attempt was a chance to reflect and adapt, moving him closer to breakthrough.
This isn't semantic gobbledygook. Our language shapes reality. When we relabel setbacks as "Growth Moments", we transform our response. Shame dissolves, replaced by curiosity.
Consider Rowling, rejected by twelve publishers before Harry Potter found a home. Each rejection served as motivation, refining her approach. Had she viewed these as failure, we might never have entered her magical world.
"Growth Moments" function like enzymes; they accelerate breakdown of outdated approaches and facilitate new ones.
The Biology of Growth: Why Failure Is Essential
Our aversion to failure isn't merely cultural, it's biological. Failure triggers our threat response, flooding our system with stress hormones.
Yet paradoxically, our biology demonstrates why "failure" is essential for growth
The butterfly's struggle against the cocoon forces fluid into its wings, making flight possible. Scientists who "helped" butterflies discovered they emerged with withered wings.
The "failure" of resistance was essential to development.
Similarly, muscles grow stronger because of "failure." Lifting creates micro-tears in muscle fibres. During recovery, these rebuild stronger.
Our brains follow the same pattern. Neuroplasticity is triggered when obstacles challenge existing mental models. Each "Growth Moment" forces new pathways, reshaping our cognitive architecture.
This reveals that "failure" isn't a bug in human development, it's a feature. "Growth Moments" are necessary to our evolution.
In the example of my business, there were many "Growth Moments" but one of the most important was what I now refer to as my "clause 26.5". The main inflection point which was the catalyst for the eventual demise, was due to a simple human error in the manufacturing process. This error caused us to revert to the recipe creation process and check everything. In the ensuing 6 months it took to relaunch all of the meals, we'd lost momentum, cashflow and customers found alternative solutions. Of course, we had a robust manufacturing agreement which provisioned for this sort of unfortunate incident and detailed the compensation for loss of revenue, brand damage etc...however, "clause 26.5" stated that "not withstanding anything else in this agreement, the only thing the manufacturers could be held liable for, was a breach of IP".
In our exploration of failure, we examined how fear keeps many from pursuing aspirations. We discussed how failure's stigma has become a cultural illusion limiting our potential.
But what if we could remove this obstacle? What if we could eliminate "failure" from our vocabulary?
Today, I propose replacing "failure" with "Growth Moment".
A "Growth Moment" isn't a setback, it's an accelerator. It's an inflection point toward deeper understanding. Edison remarked, "I've just found 10,000 ways that won't work." Each attempt was a chance to reflect and adapt, moving him closer to breakthrough.
This isn't semantic gobbledygook. Our language shapes reality. When we relabel setbacks as "Growth Moments", we transform our response. Shame dissolves, replaced by curiosity.
Consider Rowling, rejected by twelve publishers before Harry Potter found a home. Each rejection served as motivation, refining her approach. Had she viewed these as failure, we might never have entered her magical world.
"Growth Moments" function like enzymes; they accelerate breakdown of outdated approaches and facilitate new ones.
The Biology of Growth: Why Failure Is Essential
Our aversion to failure isn't merely cultural, it's biological. Failure triggers our threat response, flooding our system with stress hormones.
Yet paradoxically, our biology demonstrates why "failure" is essential for growth
The butterfly's struggle against the cocoon forces fluid into its wings, making flight possible. Scientists who "helped" butterflies discovered they emerged with withered wings.
The "failure" of resistance was essential to development.
Similarly, muscles grow stronger because of "failure." Lifting creates micro-tears in muscle fibres. During recovery, these rebuild stronger.
Our brains follow the same pattern. Neuroplasticity is triggered when obstacles challenge existing mental models. Each "Growth Moment" forces new pathways, reshaping our cognitive architecture.
This reveals that "failure" isn't a bug in human development, it's a feature. "Growth Moments" are necessary to our evolution.
In the example of my business, there were many "Growth Moments" but one of the most important was what I now refer to as my "clause 26.5". The main inflection point which was the catalyst for the eventual demise, was due to a simple human error in the manufacturing process. This error caused us to revert to the recipe creation process and check everything. In the ensuing 6 months it took to relaunch all of the meals, we'd lost momentum, cashflow and customers found alternative solutions. Of course, we had a robust manufacturing agreement which provisioned for this sort of unfortunate incident and detailed the compensation for loss of revenue, brand damage etc...however, "clause 26.5" stated that "not withstanding anything else in this agreement, the only thing the manufacturers could be held liable for, was a breach of IP".
0 comments
Author:
Jeremy Crooks
Mar 18, 2025 12:33 AM
regular
Two years ago, my business ceased trading in what felt like a complete personal and professional disaster. That rock-bottom moment forced me to rethink how I view "failure." Since then, my biggest setbacks weren't roadblocks, but guideposts. In this 4-part series, I'll share how changing our relationship with failure transforms everything.
Part 1: Reframing Failure: A New Perspective on Success
As January fades, many have abandoned their New Year's resolutions. Studies show about 43% quit by month's end. This cycle fuels self-doubt, reinforcing the belief that failure is shameful rather than natural.
In a success-obsessed world, we fear failure as inadequacy. Society celebrates wealth while ignoring the setbacks that shaped the journey. But what if failure isn't the opposite of success? What if failure isn't even real?
Failure is just a label when things don't unfold as expected. A business that didn't profit. A relationship that ended. A risk unrewarded. But do these define our worth?
From childhood, we're taught to avoid failure. Schools rank us, workplaces judge us, society rewards only success. We believe our value comes from external achievements rather than inner fulfilment.
Yet a simple truth remains: failure is not judgment but growth. Every innovator, artist, and leader has failed repeatedly. Failure is our greatest teacher.
If we never failed, we would never learn. Every so-called failure offers reflection and deeper understanding. It's not failure that limits us; it's our fear of it.
We overlook everyday victories of resilience. We experience multiple "failures" daily - miscommunications, uncompleted tasks, plans gone awry. These moments shape us profoundly.
Call me "woo woo," but perhaps the greatest failure is chasing status while neglecting inner growth. If success is measured only externally, we miss life's deeper purpose.
For me, success isn't possessions, but self-awareness, growth, and courage despite obstacles. As Roosevelt said, credit belongs to those "marred by dust and sweat" who strive valiantly.
We must create a culture embracing failure. We need stories of resilience. We need to teach children that mistakes are stepping stones. We need to remind each other that failing shows courage.
Let's reframe failure. Let's stop treating it as a shadow exposing weaknesses. Instead, see it as a natural, beautiful part of being human.
Because our greatest quest isn't to hoard titles, but to become fully, unapologetically ourselves.
Credit: Claude and his lovely AI friends on helping create this post.
Part 1: Reframing Failure: A New Perspective on Success
As January fades, many have abandoned their New Year's resolutions. Studies show about 43% quit by month's end. This cycle fuels self-doubt, reinforcing the belief that failure is shameful rather than natural.
In a success-obsessed world, we fear failure as inadequacy. Society celebrates wealth while ignoring the setbacks that shaped the journey. But what if failure isn't the opposite of success? What if failure isn't even real?
Failure is just a label when things don't unfold as expected. A business that didn't profit. A relationship that ended. A risk unrewarded. But do these define our worth?
From childhood, we're taught to avoid failure. Schools rank us, workplaces judge us, society rewards only success. We believe our value comes from external achievements rather than inner fulfilment.
Yet a simple truth remains: failure is not judgment but growth. Every innovator, artist, and leader has failed repeatedly. Failure is our greatest teacher.
If we never failed, we would never learn. Every so-called failure offers reflection and deeper understanding. It's not failure that limits us; it's our fear of it.
We overlook everyday victories of resilience. We experience multiple "failures" daily - miscommunications, uncompleted tasks, plans gone awry. These moments shape us profoundly.
Call me "woo woo," but perhaps the greatest failure is chasing status while neglecting inner growth. If success is measured only externally, we miss life's deeper purpose.
For me, success isn't possessions, but self-awareness, growth, and courage despite obstacles. As Roosevelt said, credit belongs to those "marred by dust and sweat" who strive valiantly.
We must create a culture embracing failure. We need stories of resilience. We need to teach children that mistakes are stepping stones. We need to remind each other that failing shows courage.
Let's reframe failure. Let's stop treating it as a shadow exposing weaknesses. Instead, see it as a natural, beautiful part of being human.
Because our greatest quest isn't to hoard titles, but to become fully, unapologetically ourselves.
Credit: Claude and his lovely AI friends on helping create this post.
41 comments
Author:
Jeremy Crooks
Feb 28, 2025 08:45 AM
regular
I've just been rebuffed by AI! I've been using Claude for the last 3 days on some complex business-case analysis, and have to say that Claude is by far the best model at the moment, however, when I asked it to pull everything together in one concise document, received this slightly curt response (see pic) - "extremely lengthy!" yes, it would be for me to do, but isn't that the point of AI...it's there to help!?!? feeling a bit put out...
3 comments
Author:
Jeremy Crooks
Jun 24, 2024 02:45 AM
regular
I'm investigating B2C loyalty programmes specifically for the services sector (if they exist) which need to address short (months) and long (years) purchase cycles. Would welcome any suggestions/recommendations. Thanks, J.
10 comments
Author:
Jeremy Crooks
May 02, 2024 04:57 AM
regular
Join me at Australia’s biggest Festival of Construction! Doors open 9am-5pm Thurs (May 2nd) at ICC Sydney. Grab your free tickets to Sydney Build today https://lnkd.in/gHZreQ6H #SydneyBuild
0 comments
Author:
Jeremy Crooks
Sep 21, 2022 01:04 AM
regular
Thanks to the SMH/Age for their support in covering our awesome partnership with the Kitchen Food Company.
About a year in to the business, I realised that I didn't want to spend millions on building a larger production facility and more importantly, I didn't want to run a manufacturing company, but rather put my efforts in to building a brand.
It took another year to find the right team who were aligned to our ethics and although 2022 has thrown up a myriad of unforeseen challenges, to have the confidence that the quality and scale of our products are in safe hands, is incredibly reassuring!
Big thanks to the brilliant @Insideoutpr (Rachel Demarco, Nicole Reaney) and Kitchen Food Company (Christian Avramides, Daniel Borenstein).
About a year in to the business, I realised that I didn't want to spend millions on building a larger production facility and more importantly, I didn't want to run a manufacturing company, but rather put my efforts in to building a brand.
It took another year to find the right team who were aligned to our ethics and although 2022 has thrown up a myriad of unforeseen challenges, to have the confidence that the quality and scale of our products are in safe hands, is incredibly reassuring!
Big thanks to the brilliant @Insideoutpr (Rachel Demarco, Nicole Reaney) and Kitchen Food Company (Christian Avramides, Daniel Borenstein).
46 comments
Author:
Jeremy Crooks
Jul 03, 2022 02:51 AM
regular
Start your own business they said, be the master of your own destiny, make all your own decisions, do it for yourself…all great motivators for being a founder, however, the reality is, it’s an incredible investment of time, emotion, money and self-awareness that is required every day to keep going, amid the myriad of challenges that you face. Being so deep in the weeds of your business, creates the illusion that time is never ending, it’s just a continuum without any breaks, a rolling of one day into the next, but every now and then something happens which makes you realise, what the millions of tiny steps have produced and the progress you’ve made.
This last week was one of those for us. We officially launched a little over two years ago, having soft-launched in August 2019 from the basement of my house and the part time use of a small shared commercial kitchen. In that time, we built our own modest factory, as no manufacturer would make our food as we had no volume, created a rapidly growing national home-delivery service, are stocked in 100+ independent supermarkets in 4 states and are about to expand our distribution in SEA, but most importantly, have positively impacted thousands of kids lives and taken a bit of stress out of mealtimes for parents.
Each day feels like day 1, with new challenges to overcome, but stopping for a moment and reflecting on where you’re come from, is as critical as planning what comes next! Huge thanks to so many people but in particular Megan Crooks Paul Greenberg Adèle Greenberg Trevor Herbert Silvestro Morabito Christian Avramides Daniel Borenstein Andy Howard Nicole Reaney for their help and support on the journey so far!
This last week was one of those for us. We officially launched a little over two years ago, having soft-launched in August 2019 from the basement of my house and the part time use of a small shared commercial kitchen. In that time, we built our own modest factory, as no manufacturer would make our food as we had no volume, created a rapidly growing national home-delivery service, are stocked in 100+ independent supermarkets in 4 states and are about to expand our distribution in SEA, but most importantly, have positively impacted thousands of kids lives and taken a bit of stress out of mealtimes for parents.
Each day feels like day 1, with new challenges to overcome, but stopping for a moment and reflecting on where you’re come from, is as critical as planning what comes next! Huge thanks to so many people but in particular Megan Crooks Paul Greenberg Adèle Greenberg Trevor Herbert Silvestro Morabito Christian Avramides Daniel Borenstein Andy Howard Nicole Reaney for their help and support on the journey so far!
62 comments
Author:
Jeremy Crooks
Jul 16, 2021 03:36 AM
regular
As humans, we are entirely driven by our emotions, whether consciously or subconsciously. Everything we do is motivated by how we feel, not necessarily how we think, as biases and external influences can often override our intuitive instincts of how to behave. In business, commercial pressures to hit targets, make more money or outdo our competitors can lead us to ignore our gut-feelings and act intuitively, not "doing the right thing" although, at the bottom our our heart, we know.
One of the driving emotional motivations to launch a business in an industry I had no knowledge or experience in, with no contacts and no real idea of how I was going to do it, was the terrifying increase in childhood obesity and chronic disease - 1 in 4 kids in Australia are obese or significantly overweight, 1 in 3 in the UK and around 1 in 4 in the US and Canada and it's only getting worse.
This is our mission at Go! Kidz, to positively affect children's nutrition by providing nourishing "fast food" that kids actually enjoy eating, changing the dynamic and improving the quality of life not only in childhood but as adults, for people around the world.
If you haven't seen this outstanding documentary aired on the ABC a few weeks ago "What are we feeding our kids", I encourage you to watch - shocking, disturbing, horrifying!!
As parents and carers, it IS our responsibility to care deeply about what our children put inside their bodies and the effects it is having on their physical and mental health!
https://lnkd.in/gMAH6nZ
#stopchildhoodobesity #treatourkidsbetter
One of the driving emotional motivations to launch a business in an industry I had no knowledge or experience in, with no contacts and no real idea of how I was going to do it, was the terrifying increase in childhood obesity and chronic disease - 1 in 4 kids in Australia are obese or significantly overweight, 1 in 3 in the UK and around 1 in 4 in the US and Canada and it's only getting worse.
This is our mission at Go! Kidz, to positively affect children's nutrition by providing nourishing "fast food" that kids actually enjoy eating, changing the dynamic and improving the quality of life not only in childhood but as adults, for people around the world.
If you haven't seen this outstanding documentary aired on the ABC a few weeks ago "What are we feeding our kids", I encourage you to watch - shocking, disturbing, horrifying!!
As parents and carers, it IS our responsibility to care deeply about what our children put inside their bodies and the effects it is having on their physical and mental health!
https://lnkd.in/gMAH6nZ
#stopchildhoodobesity #treatourkidsbetter
5 comments
Author:
Jeremy Crooks
May 10, 2021 01:12 PM
regular
Another exciting milestone for Go! Kidz as we venture to South East Asia in an exclusive partnership with one of Singapore’s most progressive and innovative retailers, Little Farms. Our vegetarian range is now being sold in their 6 city stores. Big thanks to the Little Farms team for their support! #nourishingkidsmeals #itsnotlikefrozenfood #lovegokidz #StressFreeMealtimes #healthykidsasia
50 comments
Author:
Jeremy Crooks
Mar 09, 2021 10:07 AM
regular
Our core mission at Go! Kidz is to make high-quality, tasty, nourishing food more accessible and affordable for more Aussie families. It flows through our entire business, from the food we make to the price we charge to the channels and partners we use to help us sell our dishes.
Working with awesome independent retailers who connect with their local communities is crucial for us to achieve our mission.
Today, we were delighted to launch IGA Balgowlah Heights, a fantastic store staffed with passionate people; big thanks to Bill Karellas and the team for their support! 🙏
Working with awesome independent retailers who connect with their local communities is crucial for us to achieve our mission.
Today, we were delighted to launch IGA Balgowlah Heights, a fantastic store staffed with passionate people; big thanks to Bill Karellas and the team for their support! 🙏
17 comments
Author:
Jeremy Crooks
Dec 29, 2020 03:50 AM
regular
Wow! what a year!
Like many people and businesses, 2020 was a time of surprise, uncertainty, fear, opportunity, reflection and a chance to reset and move forward with ambitions and dreams which had been sidelined due to life and just stuff going on.
This time in 2019, Go! Kidz was still in the "alpha" or prototype stage - we had very quietly soft launched in August from a tiny shared kitchen with myself, a part-time chef and very little else, managed to wrangle a few customers, had tested a couple of partnerships and delivered around 100 orders to the Sydney Metro area.
Fast forward 12 months...
- Officially launched in late April.
- Built a 10,000 meals/month capacity production and packaging facility.
- Have 1,000+ customers.
- Helped 2,000+ kids eat healthier.
- Relieved 1,000+ parents from the stress of mealtimes.
- Over 40% repeat customers.
- Delivered 10,000+ meals.
- Launched in to physical retail.
- First school signed up for launch in term 1.
...with 3 full-time people, a whole heap of passion, determination and incredible support from friends, customers and suppliers - THANK YOU!
#healthykidsmeals #stressfreemealtimes #healthykidsdinners
Like many people and businesses, 2020 was a time of surprise, uncertainty, fear, opportunity, reflection and a chance to reset and move forward with ambitions and dreams which had been sidelined due to life and just stuff going on.
This time in 2019, Go! Kidz was still in the "alpha" or prototype stage - we had very quietly soft launched in August from a tiny shared kitchen with myself, a part-time chef and very little else, managed to wrangle a few customers, had tested a couple of partnerships and delivered around 100 orders to the Sydney Metro area.
Fast forward 12 months...
- Officially launched in late April.
- Built a 10,000 meals/month capacity production and packaging facility.
- Have 1,000+ customers.
- Helped 2,000+ kids eat healthier.
- Relieved 1,000+ parents from the stress of mealtimes.
- Over 40% repeat customers.
- Delivered 10,000+ meals.
- Launched in to physical retail.
- First school signed up for launch in term 1.
...with 3 full-time people, a whole heap of passion, determination and incredible support from friends, customers and suppliers - THANK YOU!
#healthykidsmeals #stressfreemealtimes #healthykidsdinners
87 comments
Author:
Jeremy Crooks
Jun 19, 2020 07:48 AM
regular
Another important accreditation by the NSW Dept. of Health this week as all Go! Kidz dishes were classified as meeting their criteria for supply to schools and healthcare facilities and are listed on their website "Healthy Food Finder".
This supports our Healthy Kids Association accreditation and is further recognition of the hard work we put in to our products to make them nourishing, tasty and full of goodness.
We're actively looking for schools around the Sydney Metro area to partner with, large and small, public and independant, and would love to hear from anyone who is involved with schools or their canteens; feel free to comment with details or email me - [email protected] and I'll get back to you.
#kidsmeals #healthykidsmeals #healthyschools #healthyschoolcanteens
This supports our Healthy Kids Association accreditation and is further recognition of the hard work we put in to our products to make them nourishing, tasty and full of goodness.
We're actively looking for schools around the Sydney Metro area to partner with, large and small, public and independant, and would love to hear from anyone who is involved with schools or their canteens; feel free to comment with details or email me - [email protected] and I'll get back to you.
#kidsmeals #healthykidsmeals #healthyschools #healthyschoolcanteens
8 comments
Author:
Jeremy Crooks
May 11, 2020 11:48 AM
regular
Thanks to ellaslist.com.au for the mention 👍
6 comments
Author:
Jeremy Crooks
Apr 24, 2020 02:10 AM
regular
This week officially ended our 7 month beta phase, where we tested all aspects of the business, with the launch of a new site (www.gokidz.com.au), subscription model, new factory, new packaging and new range of dishes and portion sizes.
Go! Kidz is a mission driven business to bring quality, affordable, ready made meals to more Aussie families with a particular focus on high veggie content.
Our goals are to offer tasty, healthy alternatives to fast/snack food, to do our bit to address the horrifying increase in childhood obesity and take the stress out of kids mealtimes for parents and carers.
To celebrate, we're launching with a competition to win a month's worth of meals through The Australian Healthy Food Guide -https://lnkd.in/gZeq36U
If competitions aren't your thing, we're also offering 7 home delivered meals (300g) for $45 in the Sydney Metro area.
#stressfreemealtimes #healthykidsmeals
Go! Kidz is a mission driven business to bring quality, affordable, ready made meals to more Aussie families with a particular focus on high veggie content.
Our goals are to offer tasty, healthy alternatives to fast/snack food, to do our bit to address the horrifying increase in childhood obesity and take the stress out of kids mealtimes for parents and carers.
To celebrate, we're launching with a competition to win a month's worth of meals through The Australian Healthy Food Guide -https://lnkd.in/gZeq36U
If competitions aren't your thing, we're also offering 7 home delivered meals (300g) for $45 in the Sydney Metro area.
#stressfreemealtimes #healthykidsmeals
25 comments
Author:
Jeremy Crooks
Mar 24, 2020 08:43 AM
regular
Your mental and physical health are critical and it should be your highest priority to ensure you and everyone around you are taking care of themselves properly, and that means eating well, lots of veggies and plenty of water.
As a food manufacturer, we're grateful to be able to directly help parents and carers take care of their kids with nourishing meals. We've waived all shipping and packaging fees and guarantee next day, safe and hygienic delivery around Sydney metro. 20% off orders using discount code 'DELIVERY' at checkout - www.gokidz.com.au #healthykidsmeals #stressfreemealtimes #lockdownmeals
As a food manufacturer, we're grateful to be able to directly help parents and carers take care of their kids with nourishing meals. We've waived all shipping and packaging fees and guarantee next day, safe and hygienic delivery around Sydney metro. 20% off orders using discount code 'DELIVERY' at checkout - www.gokidz.com.au #healthykidsmeals #stressfreemealtimes #lockdownmeals
0 comments
Author:
Jeremy Crooks
Mar 23, 2020 11:05 PM
regular
Your mental and physical health are critical and it should be your highest priority to ensure you and everyone around you are taking care of themselves properly, and that means eating well, lots of veggies and plenty of water.
As a food manufacturer, we're grateful to be able to directly help parents and carers take care of their kids with nourishing meals. We've waived all shipping and packaging fees and guarantee next day, safe and hygienic delivery around Sydney metro. 20% off orders using discount code 'DELIVERY' at checkout - www.gokidz.com.au #healthykidsmeals #stressfreemealtimes #lockdownmeals
As a food manufacturer, we're grateful to be able to directly help parents and carers take care of their kids with nourishing meals. We've waived all shipping and packaging fees and guarantee next day, safe and hygienic delivery around Sydney metro. 20% off orders using discount code 'DELIVERY' at checkout - www.gokidz.com.au #healthykidsmeals #stressfreemealtimes #lockdownmeals
7 comments
Author:
Jeremy Crooks
Oct 24, 2019 08:31 AM
regular
Another big milestone was ticked off the “to do” list today, as all our products were assessed and passed the Healthy Kids Association criteria. This means that Go! Kidz food will now be available to all school canteens in every state! We couldn’t be more excited to start proving healthier, tastier food choices to kids all over the country!!
10 comments
Author:
Jeremy Crooks
Oct 15, 2019 07:01 AM
regular
Go! Kidz is on the hunt for someone amazing, based in Melbourne, to work part-time at our small distribution centre in Port Melbourne, packing orders and managing dispatch. Flexible hours, car preferred as deliveries could be a part of the role, good hourly rate.
If interested or know of anyone, please message or contact me - [email protected], 04 1515 6733. Thanks.
If interested or know of anyone, please message or contact me - [email protected], 04 1515 6733. Thanks.
0 comments
Author:
Jeremy Crooks
Oct 13, 2019 03:33 AM
regular
Simple yet profound message to all leaders - "...In the end, people make companies successful”.
0 comments
Author:
Jeremy Crooks
Oct 04, 2019 09:26 AM
regular
FASTWAY - A FASTWAY TO LOOSE MONEY FROM YOUR BUSINESS!!
A warning for any company doing business or thinking about doing business with the courier company Fastway, now owned by Aramex - if you have pre-paid for shipping labels but have not used them and don’t want to use Fastway anymore, they WILL NOT GIVE YOUR MONEY BACK despite not having provided a product or service.
We have just lost $1,800 and following numerous emails to their Australian CEO and Snr management team, they just quote policy and have zero compassion.
It’s unbelievable/disgraceful that a company like this can exist in today’s society - how is it right/possible/legal for a company to take your money and not do anything for it and point to their “policy” as a reason not to give it back to you?!?!
They use words like “consumer centric, commitment to delight our customers, delivering excellence in every aspect of our business, customers will be treated in a fair, transparent and professional manner” in their values, but, deliberately write “policies” which are the opposite!
Please beware!
A warning for any company doing business or thinking about doing business with the courier company Fastway, now owned by Aramex - if you have pre-paid for shipping labels but have not used them and don’t want to use Fastway anymore, they WILL NOT GIVE YOUR MONEY BACK despite not having provided a product or service.
We have just lost $1,800 and following numerous emails to their Australian CEO and Snr management team, they just quote policy and have zero compassion.
It’s unbelievable/disgraceful that a company like this can exist in today’s society - how is it right/possible/legal for a company to take your money and not do anything for it and point to their “policy” as a reason not to give it back to you?!?!
They use words like “consumer centric, commitment to delight our customers, delivering excellence in every aspect of our business, customers will be treated in a fair, transparent and professional manner” in their values, but, deliberately write “policies” which are the opposite!
Please beware!
11 comments
Author:
Jeremy Crooks
Sep 26, 2019 01:37 AM
regular
It’s 5 weeks today since Go! Kidz was launched. The culmination of a 3 year project, motivated by the terrifying increase in childhood obesity rates, the lack of clean, high-vegetable content meals in the market and the frenetic society we live in where parents and kids are equally as time poor.
The journey so far has been one of many bumps, twists and turns, but as a first-time manufacturer/retailer, the drug that keeps us motivated is connecting with customers and hearing their feedback.
Over the last few weeks we’ve delivered hundreds of products to places we’d never heard of, tested assumptions we thought to be sound but were wrong, and honed our thinking about future strategy.
We’ve had some amazing feedback but this is our favourite and the most challenging order.
“I just got home to an amazing surprise, to be honest I had doubts that you guys would come through, I thought yeah I have my refund but there is no way they will replace the order now, but wow you guys truly did go above and beyond to rectify the problem (which was actually on the courier company to begin with). I am so beyond impressed with your company and your customer service, the meals arrived perfect and still completely frozen, now for the hard part, what to have first 😂 thank you so much”.
The journey so far has been one of many bumps, twists and turns, but as a first-time manufacturer/retailer, the drug that keeps us motivated is connecting with customers and hearing their feedback.
Over the last few weeks we’ve delivered hundreds of products to places we’d never heard of, tested assumptions we thought to be sound but were wrong, and honed our thinking about future strategy.
We’ve had some amazing feedback but this is our favourite and the most challenging order.
“I just got home to an amazing surprise, to be honest I had doubts that you guys would come through, I thought yeah I have my refund but there is no way they will replace the order now, but wow you guys truly did go above and beyond to rectify the problem (which was actually on the courier company to begin with). I am so beyond impressed with your company and your customer service, the meals arrived perfect and still completely frozen, now for the hard part, what to have first 😂 thank you so much”.
15 comments
Author:
Jeremy Crooks
Sep 20, 2019 03:13 AM
regular
At Go! Kidz, we love and celebrate the humble yet beautiful vegetable in all is ethnicities, shapes, forms and colours, we are “veggie neutral”.
One of our key objectives, is to raise the level of nutritional and taste awareness for veggies across all ages. The way we do this in our kids meals is to “submerge” the veg, chopping it finely, but still visible, so kids get to see what they’re eating and relate the delicious taste to the produce.
In this article, our resident dietician, Skye, tells us why it’s important to show your kids the veg - https://lnkd.in/fjN6r9H
One of our key objectives, is to raise the level of nutritional and taste awareness for veggies across all ages. The way we do this in our kids meals is to “submerge” the veg, chopping it finely, but still visible, so kids get to see what they’re eating and relate the delicious taste to the produce.
In this article, our resident dietician, Skye, tells us why it’s important to show your kids the veg - https://lnkd.in/fjN6r9H
0 comments
Author:
Jeremy Crooks
Aug 31, 2019 07:32 AM
regular
New research from Coles, suggests that 33% of people don't know what they're having for dinner at 5pm and 55% don't have the time to cook from scratch. Their response is to offer more "convenience" meals. Be very careful to check the ingredients and nutritional panel as many of these "fresh" meals are high in salt and carbs and contain very little/no vegetables.
2 comments
Author:
Jeremy Crooks
Aug 27, 2019 08:10 AM
regular
Delighted, that today, Go! Kidz Food launched with Afterpay - make the most of the shipping fees, stock-up and spread the cost!
Humbled to share the day with Nick's announcement about J. Crew & Ulta Beauty, albeit, a slightly different scale... Nick Molnar Rachel Kelly Paul Greenberg #afterpay #scale #go
Humbled to share the day with Nick's announcement about J. Crew & Ulta Beauty, albeit, a slightly different scale... Nick Molnar Rachel Kelly Paul Greenberg #afterpay #scale #go
7 comments
Author:
Jeremy Crooks
Aug 24, 2019 12:26 AM
regular
First orders hand delivered! #stressfreemealtimes
4 comments
Author:
Jeremy Crooks
Aug 22, 2019 12:29 AM
regular
Shout out to all Aussie parents with kids 5 yrs +
Does dinner time get you down?
Would you like your kids to eat more veggies?
No time to cook?
Then Go! Kidz is for YOU!!
Today, we’re launching our range of super quick, super healthy, super tasty, meals for kids delivered straight to your door.
“Fresh Frozen” and packed with a min. of 2 serves of veg per 300g meal, old favourites like Lasagne, Pasta Bolognese, Meatballs & Pasta, Cottage Pie and our delicious Chicken Nuggets, they’re sure to be a dinner winner!
- 100% Australian ingredients
- High veggie content
- No added nasties
- Ready in 3-5 mins
- Compostable, biodegradable, recyclable packaging
- National delivery
Take the stress out of mealtimes and order your Go! Kidz meals at www.gokidz.com.au
First 200 orders receive a free meal.
Does dinner time get you down?
Would you like your kids to eat more veggies?
No time to cook?
Then Go! Kidz is for YOU!!
Today, we’re launching our range of super quick, super healthy, super tasty, meals for kids delivered straight to your door.
“Fresh Frozen” and packed with a min. of 2 serves of veg per 300g meal, old favourites like Lasagne, Pasta Bolognese, Meatballs & Pasta, Cottage Pie and our delicious Chicken Nuggets, they’re sure to be a dinner winner!
- 100% Australian ingredients
- High veggie content
- No added nasties
- Ready in 3-5 mins
- Compostable, biodegradable, recyclable packaging
- National delivery
Take the stress out of mealtimes and order your Go! Kidz meals at www.gokidz.com.au
First 200 orders receive a free meal.
13 comments
Author:
Jeremy Crooks
Jan 24, 2019 01:38 AM
quote
Empathy vs Sympathy - which one do you practice?
0 comments
Author:
Jeremy Crooks
Nov 07, 2018 11:56 AM
quote
Amazing work from the Sendle team - redefining disruption!!
0 comments
Author:
Jeremy Crooks
Nov 07, 2018 11:27 AM
regular
Love the way Google applies science to understanding human behaviour. 4 years and millions of dollars to determine the key dynamics that make teams successful. It’s not so much “who’s” on the team but “how” they work together; critical to have an atmosphere of “psychological safety”. We are all emotional machines that think!
https://lnkd.in/fff-Pph
https://lnkd.in/fff-Pph
0 comments
Author:
Jeremy Crooks
Oct 24, 2018 09:00 AM
regular
Great coverage by April Davis in Power Retail - thanks as always to Shane Lenton and the Cue team (Lauren Cantwell, Damien Peirce-G.) for their support.
0 comments
Author:
Jeremy Crooks
Oct 24, 2018 08:03 AM
regular
The PB 2018 global shopping survey is out!!
Aussie stats:-
- 92% of consumers shop online.
- 55% buy direct from the retailers website.
- 12% of shoppers are purchasing cross-border.
- Cross-border fraud is still a major concern for retailers.
- shoppers prefer free-shipping vs. fast and paid. #retail #shipping #shopping #crossborder
Aussie stats:-
- 92% of consumers shop online.
- 55% buy direct from the retailers website.
- 12% of shoppers are purchasing cross-border.
- Cross-border fraud is still a major concern for retailers.
- shoppers prefer free-shipping vs. fast and paid. #retail #shipping #shopping #crossborder
1 comments
Author:
Jeremy Crooks
Sep 03, 2018 01:43 AM
quote
Australians receive an average of 34 parcels each year, driven by fast growth in e-commerce sales"...that's a great deal of joy being delivered!
0 comments
Author:
Jeremy Crooks
Aug 07, 2018 12:32 AM
regular
Cameron Russell #Kudos Keep up the great work! #GreatJob
3 comments
Author:
Jeremy Crooks
Jul 24, 2018 10:56 PM
quote
Exciting partnership for Pitney Bowes as we extend into adjacent business models and help drive growth in Australian eCommerce both locally and globally! #globalization
0 comments
Author:
Jeremy Crooks
May 17, 2018 11:53 PM
regular
Outstanding panel discussion from a couple of incredible Retail leaders Shane Lenton and Seamus B. from two iconic Aussie brands Cue and Seed Heritage at the Pitney Bowes Retail (R)Evolution event in Orlando. Showcasing Australian Retail innovation, customer centricity and technical prowess. An enlightening experiance for the predominantly US audience to understand the industry leading initiatives that are happening down under. Expertly moderated by the “Rocket of Awesomeness” Paul Greenberg
11 comments
Author:
Jeremy Crooks
Sep 04, 2017 12:46 PM
regular
Fun panel discussion - Great crowd turnout and questions.
0 comments
Author:
Jeremy Crooks
Jul 15, 2017 11:44 AM
regular
Fantastic initiative for Sydney and start-ups.
0 comments
Author:
Jeremy Crooks
Sep 04, 2016 12:56 AM
regular
Great talk on creating the balance between team motivation, accountability and a culture of safe questioning and openness.
0 comments
Author:
Jeremy Crooks
Aug 04, 2015 01:41 AM
regular
In a recent study conducted by Criteo and Censuswide, a third of the British public only recall seeing one ad a day and know instantly whether they love or hate a brand. It's no longer enough to serve up personalised ads, brands need to start understanding how to appeal to the emotional triggers and subconscious in a way that will make consumers stop and click. That's where neuromarketing comes in.
0 comments
Author:
Jeremy Crooks
Jessica Cook
Helping creatives + trades + professionals go from word of mouth to content that attracts, engages and converts | Management, Content Plans, Strategy | Helped 150 + businesses Australia wideLinkedIn Profile
Email
Name
Jessica Cook
Title
Jessica Cook - Helping creatives + trades + professionals ...
Headline
Helping creatives + trades + professionals go from word of mouth to content that attracts, engages and converts | Management, Content Plans, Strategy | Helped 150 + businesses Australia wide
Location
Sydney, New South Wales
Summary
👋 I’m Jess, founder of Socially Squared - a content and strategy-first social media studio for creative, professional services, and trades based service providers who are done with guessing and ready to show up like the expert they are, with content that attracts, engages and books them out.
After 7+ years in the social media space, I’ve seen it all - burnout, inconsistency, recycled trends, and the dreaded “why isn’t this working?” spiral. That’s where I come in.
Whether you’re a interior designer, florist, finance pro, therapist or builder, I help you solidify your foundations, establish authority, and build a scroll-stopping presence that doesn’t just look good - it works. Think clear messaging, smart systems, and content that finally reflects the value you actually offer.
💡 From done-for-you management to VIP content planning days, everything I do is grounded in strategy, backed by data, and infused with your personality.
Because content shouldn’t feel like a chore - it should feel like you.
Let’s make your content feel as good as your service - currently booking new clients.
After 7+ years in the social media space, I’ve seen it all - burnout, inconsistency, recycled trends, and the dreaded “why isn’t this working?” spiral. That’s where I come in.
Whether you’re a interior designer, florist, finance pro, therapist or builder, I help you solidify your foundations, establish authority, and build a scroll-stopping presence that doesn’t just look good - it works. Think clear messaging, smart systems, and content that finally reflects the value you actually offer.
💡 From done-for-you management to VIP content planning days, everything I do is grounded in strategy, backed by data, and infused with your personality.
Because content shouldn’t feel like a chore - it should feel like you.
Let’s make your content feel as good as your service - currently booking new clients.
Snippet
| Management, Content Plans, Strategy | Helped 150 + businesses Australia wide · I'm Jess, founder ... Creating a digital marketing plan based on competitors ...
Current Experiences
Founder and Director
Socially Squared
Kareela, New South Wales, Australia
Started: Apr 2018 - Present
Founder of Socially Squared, a social media agency dedicated to helping small to medium service based businesses create, manage and promote their social media platforms. Managing clients all over Australia.
Industry: Marketing and Advertising
Company Size: n/a (2 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
Phones:
0459184032
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/jessica-cook-64b533122
(100)
Facebook:
https://www.facebook.com/jesskcook
(100)
LinkedIn Posts - Jessica Cook
50 post(s) found
Dec 08, 2025 09:48 AM
regular
A quick fast five - because who’s got time for TED Talk on a Monday??
Five things you didn’t strictly need to know about me… but now you do.
From my camera roll habits, to what I’d be doing if I wasn’t a social media management, here’s a tiny peek behind the curtain 👀
Your turn - hit me with one fun fact about you! 🙌🏻
Five things you didn’t strictly need to know about me… but now you do.
From my camera roll habits, to what I’d be doing if I wasn’t a social media management, here’s a tiny peek behind the curtain 👀
Your turn - hit me with one fun fact about you! 🙌🏻
0 comments
Author:
Jessica Cook
Dec 04, 2025 06:55 AM
regular
I just dropped a quick one pager to help you reflect on your year of content… want it? Comment below 👇🏻
0 comments
Author:
Jessica Cook
Nov 29, 2025 09:52 AM
regular
BLACK FRIDAY EXCLUSIVE…
Introducing: The Content Confidence Toolkit 🖤 Available only until 1st December
If you’re brain feels like when it comes to posting, this is the bundle you need to post faster, convert better and stress less - all in under 2 weeks.
What’s included?
✔️ 15 authority-boosting carousel outlines
✔️ 15 matching caption hooks
✔️ Caption Writing Guide
✔️ Brand Voice Guide
✔️ 3 transformational Canva templates
✔️ 50 CTAs categorised by intent
Only $97 - but not for long 👀
These tools aren’t for sale individually or available anywhere else…
Comment CONFIDENT to get your hands on it 💬
(And lemme know - which character resonates most with you??)
Introducing: The Content Confidence Toolkit 🖤 Available only until 1st December
If you’re brain feels like when it comes to posting, this is the bundle you need to post faster, convert better and stress less - all in under 2 weeks.
What’s included?
✔️ 15 authority-boosting carousel outlines
✔️ 15 matching caption hooks
✔️ Caption Writing Guide
✔️ Brand Voice Guide
✔️ 3 transformational Canva templates
✔️ 50 CTAs categorised by intent
Only $97 - but not for long 👀
These tools aren’t for sale individually or available anywhere else…
Comment CONFIDENT to get your hands on it 💬
(And lemme know - which character resonates most with you??)
2 comments
Author:
Jessica Cook
Nov 28, 2025 05:20 AM
regular
This week I had the pleasure of working with a new Year 10 work experience student, and guiding her through the world of social media, marketing and content.
And honestly, it’s been such a reminder of why I love this job, and industry.
There’s something special about watching someone experience the “behind the scenes” for the first time - the brainstorming, client calls, content capture, the organised chaos of juggling multiple clients, the satisfaction when a strategy suddenly clicks.
You forget how much you’ve learned until you’re explaining it out loud.
It’s also been a good pulse check - when someone is genuinely curious about your work, you notice the parts of your process that you’re proud of, the things you’d refine, and the moments that actually feel pretty cool when you see them through fresh eyes.
If you’ve ever thought about opening your doors to a work experience student: do it.
Mentoring reminds you of your own growth, strengthen your systems, and sparks a level of creativity you didn’t know you needed.
And to Indi - thank you for jumping in, asking intriguing questions, and being willing to learn and try anything… you did so well.
And honestly, it’s been such a reminder of why I love this job, and industry.
There’s something special about watching someone experience the “behind the scenes” for the first time - the brainstorming, client calls, content capture, the organised chaos of juggling multiple clients, the satisfaction when a strategy suddenly clicks.
You forget how much you’ve learned until you’re explaining it out loud.
It’s also been a good pulse check - when someone is genuinely curious about your work, you notice the parts of your process that you’re proud of, the things you’d refine, and the moments that actually feel pretty cool when you see them through fresh eyes.
If you’ve ever thought about opening your doors to a work experience student: do it.
Mentoring reminds you of your own growth, strengthen your systems, and sparks a level of creativity you didn’t know you needed.
And to Indi - thank you for jumping in, asking intriguing questions, and being willing to learn and try anything… you did so well.
1 comments
Author:
Jessica Cook
Nov 27, 2025 12:28 AM
regular
Everyone talks about showing up consistently online…
But no one mentions the part where you rewrite a caption 6 times because it sounds “fine… but not me.”
Or the part where you post something, instantly cringe, and then disappear for a week.
Here’s the truth:
It’s not confidence you’re missing - it’s a system that makes posting feel easier to start and quicker to finish.
That’s why I built a toolkit where 80% of the work is already done for you - captions, carousel outlines, CTAs, even Canva templates.
So you can post with clarity, not chaos.
And actually feel proud of what’s going out.
If you want the link, just comment “CONFIDENT” and I’ll send it across.
But no one mentions the part where you rewrite a caption 6 times because it sounds “fine… but not me.”
Or the part where you post something, instantly cringe, and then disappear for a week.
Here’s the truth:
It’s not confidence you’re missing - it’s a system that makes posting feel easier to start and quicker to finish.
That’s why I built a toolkit where 80% of the work is already done for you - captions, carousel outlines, CTAs, even Canva templates.
So you can post with clarity, not chaos.
And actually feel proud of what’s going out.
If you want the link, just comment “CONFIDENT” and I’ll send it across.
2 comments
Author:
Jessica Cook
Nov 26, 2025 10:07 AM
regular
Whether you build homes, take photos, design brands, coach clients, or run a local service- your business still needs content that:
✅ builds trust
✅ communicates your value
✅ makes people enquire
But here’s the plot twist: You don’t need to be a “content person” to do that well.
You just need structure.
And a shortcut that doesn’t dilute your voice.
That’s why 80% of this toolkit is done for you - so you can customise, not create from scratch.
If you want to see what’s inside, comment CONFIDENT and I’ll send it to you.
✅ builds trust
✅ communicates your value
✅ makes people enquire
But here’s the plot twist: You don’t need to be a “content person” to do that well.
You just need structure.
And a shortcut that doesn’t dilute your voice.
That’s why 80% of this toolkit is done for you - so you can customise, not create from scratch.
If you want to see what’s inside, comment CONFIDENT and I’ll send it to you.
0 comments
Author:
Jessica Cook
Nov 25, 2025 05:50 AM
regular
A lot of people are skipping Black Friday offers because they don’t want another thing to learn, finish or feel guilty about buying.
Valid. Truly.
But here’s a different lens:
What if the thing you buy is the thing that gives you time back?
What if it helps you:
⭐ stop panic-posting
⭐ stop staring at a blinking cursor
⭐ stop wasting hours designing posts
⭐ stop second-guessing every caption
That’s exactly what this toolkit was built for - especially if you’re a designer, photographer, stylist, builder or solo pro juggling real work.
If you want details, comment CONFIDENT.
Valid. Truly.
But here’s a different lens:
What if the thing you buy is the thing that gives you time back?
What if it helps you:
⭐ stop panic-posting
⭐ stop staring at a blinking cursor
⭐ stop wasting hours designing posts
⭐ stop second-guessing every caption
That’s exactly what this toolkit was built for - especially if you’re a designer, photographer, stylist, builder or solo pro juggling real work.
If you want details, comment CONFIDENT.
0 comments
Author:
Jessica Cook
Nov 24, 2025 05:55 AM
regular
Here are 4 truths that helped me build my confidence online as an introvert:
1️⃣ Nobody is paying as much attention as you think - people scroll fast, post anyway.
2️⃣ Clarity beats confidence - you don’t need to feel bold, just be clear about the one point you want to make.
3️⃣ Consistency creates courage - every post is a rep. Reps build skill. Skill builds confidence.
4️⃣ Your voice helps someone who’s not as far ahead as you - even your “basic” advice is advanced for someone else. Your experience is valuable, in any form - share it!
1️⃣ Nobody is paying as much attention as you think - people scroll fast, post anyway.
2️⃣ Clarity beats confidence - you don’t need to feel bold, just be clear about the one point you want to make.
3️⃣ Consistency creates courage - every post is a rep. Reps build skill. Skill builds confidence.
4️⃣ Your voice helps someone who’s not as far ahead as you - even your “basic” advice is advanced for someone else. Your experience is valuable, in any form - share it!
0 comments
Author:
Jessica Cook
Nov 23, 2025 09:58 AM
regular
Everyone LOOVEEESSSS to say trends are the secret sauce… but here’s what actually happened for my clients.
I posted a Reel recently for a client, no trending audio, no fancy editing, no “right time of the day” superstition - just a strong hook pulled straight from one of the plug and play formats inside the Content Confidence Toolkit.
That Reel? Now has 8000 views.
And before you assume it was a lucky break, a warm audience or the moon being in retrograde… I used the EXACT SAME HOOK STRUCTURE again for a client in a totally different industry.
Different niche.
Different audience.
Different offer.
The result? 3000+ views… again.
That is the power of message- first content.
When your hook speaks to curiosity, conversation starters, tension, perspectives, or identity - people stop scrolling.
When your positioning is clear - people watch longer.
When your content makes someone feel seen - they engage.
And suddenly you’re not guessing what to post… you’re just repeating what works.
That’s why I created the Toolkit in the first place.
It’s not a bunch of generic prompts that make everyone sound the same. It’s the structure behind posts that actually perform - and keep performing- across industries.
If you want hooks that:
✅ Fit your brand voice
✅ Spark interest and conversation without gimmicks
✅ Work even with a small audience
✅ Help you post faster with less second guessing
DM me CONFIDENT and I’ll send over the link to get it before anyoneeeee else does!
I posted a Reel recently for a client, no trending audio, no fancy editing, no “right time of the day” superstition - just a strong hook pulled straight from one of the plug and play formats inside the Content Confidence Toolkit.
That Reel? Now has 8000 views.
And before you assume it was a lucky break, a warm audience or the moon being in retrograde… I used the EXACT SAME HOOK STRUCTURE again for a client in a totally different industry.
Different niche.
Different audience.
Different offer.
The result? 3000+ views… again.
That is the power of message- first content.
When your hook speaks to curiosity, conversation starters, tension, perspectives, or identity - people stop scrolling.
When your positioning is clear - people watch longer.
When your content makes someone feel seen - they engage.
And suddenly you’re not guessing what to post… you’re just repeating what works.
That’s why I created the Toolkit in the first place.
It’s not a bunch of generic prompts that make everyone sound the same. It’s the structure behind posts that actually perform - and keep performing- across industries.
If you want hooks that:
✅ Fit your brand voice
✅ Spark interest and conversation without gimmicks
✅ Work even with a small audience
✅ Help you post faster with less second guessing
DM me CONFIDENT and I’ll send over the link to get it before anyoneeeee else does!
0 comments
Author:
Jessica Cook
Nov 22, 2025 10:53 AM
regular
The funny thing about content is…
Half the battle happens in your head before you’ve even pressed post.
But here’s what I want you to remember:
💡You can talk about what you do in a way that feels clear and natural.
💡You get to show up in a way that feels like you, not a performance.
💡 Consistency gets easier when it’s something you can actually maintain.
💡 The right people are paying attention - even if they’re quiet.
💡And yes… your content counts, even if your cousin is the first like 😂
If you’re ready for content to feel lighter, clearer and way less mentally draining… you’re gonna want to be on my Close Friends list.
That’s where the Early Bird drop for my Content Confidence Toolkit is happening right now - before the public - and it’s only open for a short window.
Comment CONFIDENT and I’ll add you 💚
Half the battle happens in your head before you’ve even pressed post.
But here’s what I want you to remember:
💡You can talk about what you do in a way that feels clear and natural.
💡You get to show up in a way that feels like you, not a performance.
💡 Consistency gets easier when it’s something you can actually maintain.
💡 The right people are paying attention - even if they’re quiet.
💡And yes… your content counts, even if your cousin is the first like 😂
If you’re ready for content to feel lighter, clearer and way less mentally draining… you’re gonna want to be on my Close Friends list.
That’s where the Early Bird drop for my Content Confidence Toolkit is happening right now - before the public - and it’s only open for a short window.
Comment CONFIDENT and I’ll add you 💚
1 comments
Author:
Jessica Cook
Nov 21, 2025 03:04 AM
regular
I wasn’t confident showing up online at first.
In fact, I overthought every single post.
“Is this good enough?”
“Will people judge me?”
“Do I even have anything worth saying?”
Maybe you’ve felt this too.
Here’s what changed everything for me:
I realised that confidence doesn’t come before you show up.
It comes because you show up.
So I stopped trying to be perfect and started trying to be useful.
That shift unlocked everything.
In fact, I overthought every single post.
“Is this good enough?”
“Will people judge me?”
“Do I even have anything worth saying?”
Maybe you’ve felt this too.
Here’s what changed everything for me:
I realised that confidence doesn’t come before you show up.
It comes because you show up.
So I stopped trying to be perfect and started trying to be useful.
That shift unlocked everything.
2 comments
Author:
Jessica Cook
Nov 20, 2025 05:34 AM
regular
You don’t need more content.
You need more intentional content.
Create for impact.
Create for the right people.
Create to solve problems - and the business follows.
You need more intentional content.
Create for impact.
Create for the right people.
Create to solve problems - and the business follows.
1 comments
Author:
Jessica Cook
Nov 19, 2025 06:38 AM
regular
People don’t remember long lists.
They remember one thing that solves a problem today.
Ask yourself: “could the reader use this in the next 10 minutes?”
If yes - post it.
They remember one thing that solves a problem today.
Ask yourself: “could the reader use this in the next 10 minutes?”
If yes - post it.
0 comments
Author:
Jessica Cook
Nov 18, 2025 02:38 AM
regular
Here’s how I write 30 captions without starting from scratch
Because I don’t create. I extract.
From:
• Client calls
• DMs
• Past proposals
• Service descriptions
• Brain dumps
• Looms and resources
Every business owner I work with is already sitting on gold - they just need a system to turn it into content.
That’s what we do inside the 48-Hour Content Plan.
We pull your real voice, stories, and strategy - and build it into a scroll-stopping machine.
Comment VIP if you want one of the last spots for the year, and start 2026 with 3 months of purposeful content.
Because I don’t create. I extract.
From:
• Client calls
• DMs
• Past proposals
• Service descriptions
• Brain dumps
• Looms and resources
Every business owner I work with is already sitting on gold - they just need a system to turn it into content.
That’s what we do inside the 48-Hour Content Plan.
We pull your real voice, stories, and strategy - and build it into a scroll-stopping machine.
Comment VIP if you want one of the last spots for the year, and start 2026 with 3 months of purposeful content.
0 comments
Author:
Jessica Cook
Nov 17, 2025 06:58 AM
regular
Content is not marketing. It’s the messenger.
Your strategy is the marketing.
Your content is the delivery mechanism.
Too many business owners are focusing on better Reels, nicer designs, more carousels…
Instead of the actual message that sells.
If you’re not making sales, don’t blame the algorithm.
Audit the messaging:
→ Is it clear?
→ Is it client-led?
→ Is it guiding me to the next step?
Your strategy is the marketing.
Your content is the delivery mechanism.
Too many business owners are focusing on better Reels, nicer designs, more carousels…
Instead of the actual message that sells.
If you’re not making sales, don’t blame the algorithm.
Audit the messaging:
→ Is it clear?
→ Is it client-led?
→ Is it guiding me to the next step?
2 comments
Author:
Jessica Cook
Nov 16, 2025 02:30 AM
regular
If laughing at memes counts as “market research”, then I’m absolutely nailing it today.
BRB, pretending slide 9 isn’t just a personal attack 🤣
BRB, pretending slide 9 isn’t just a personal attack 🤣
0 comments
Author:
Jessica Cook
Nov 15, 2025 04:27 AM
regular
How one client got 3 months of content done in 2 days
She came in with a Dropbox full of ideas, a brand voice doc… and zero time to make sense of any of it.
So we spent 48 hours together.
Here’s what we did:
• Clarified her messaging
• Created 5 core content types based on her buyer’s journey
• Pulled her words from past captions and emails
• Built a plug-and-play calendar
She left with 3 months of scroll-stopping content.
All scheduled. All sounding like her. All strategic.
If you’re staring down December feeling behind - this is for you.
She came in with a Dropbox full of ideas, a brand voice doc… and zero time to make sense of any of it.
So we spent 48 hours together.
Here’s what we did:
• Clarified her messaging
• Created 5 core content types based on her buyer’s journey
• Pulled her words from past captions and emails
• Built a plug-and-play calendar
She left with 3 months of scroll-stopping content.
All scheduled. All sounding like her. All strategic.
If you’re staring down December feeling behind - this is for you.
0 comments
Author:
Jessica Cook
Nov 14, 2025 02:16 AM
regular
There’s a BIG difference between content that builds authority vs content that collects likes
Authority building content:
☑️ Tells me what you believe
☑️ Helps me see myself in your clients’ shoes
☑️ Answers questions I didn’t know I had
☑️ Feels like “yep, that’s exactly me”
The stuff that builds trust online is usually not the prettiest or trendiest.
It’s the most clarifying.
And when your content makes someone feel clear, guess what happens?
They trust you.
Authority building content:
☑️ Tells me what you believe
☑️ Helps me see myself in your clients’ shoes
☑️ Answers questions I didn’t know I had
☑️ Feels like “yep, that’s exactly me”
The stuff that builds trust online is usually not the prettiest or trendiest.
It’s the most clarifying.
And when your content makes someone feel clear, guess what happens?
They trust you.
0 comments
Author:
Jessica Cook
Nov 13, 2025 03:36 AM
regular
“Just show up consistently” is terrible advice.
Because showing up consistently without a plan is how you burn out.
Posting random thoughts 5 days a week doesn’t build trust.
It builds confusion. It creates noise.
And confused people don’t click, enquire, or buy.
I’d rather show up twice a week with crystal-clear messaging than daily with a chaotic vibe.
Your content doesn’t have to be constant.
It has to be compelling.
Because showing up consistently without a plan is how you burn out.
Posting random thoughts 5 days a week doesn’t build trust.
It builds confusion. It creates noise.
And confused people don’t click, enquire, or buy.
I’d rather show up twice a week with crystal-clear messaging than daily with a chaotic vibe.
Your content doesn’t have to be constant.
It has to be compelling.
1 comments
Author:
Jessica Cook
Nov 12, 2025 02:41 AM
regular
5 questions to ask yourself before you write a single caption:
1. What are your highest-converting offers?
2. What stage of the buyer journey is your audience in?
3. What are they currently trying (and failing) to do without you?
4. What makes your approach different?
5. What’s your goal for the next 90 days?
If your content doesn’t answer those questions - it’s probably filling a feed, not building demand.
This is exactly what we map out inside the 48-Hour Content Plan.
But feel free to borrow those and audit your own! 😉
1. What are your highest-converting offers?
2. What stage of the buyer journey is your audience in?
3. What are they currently trying (and failing) to do without you?
4. What makes your approach different?
5. What’s your goal for the next 90 days?
If your content doesn’t answer those questions - it’s probably filling a feed, not building demand.
This is exactly what we map out inside the 48-Hour Content Plan.
But feel free to borrow those and audit your own! 😉
0 comments
Author:
Jessica Cook
Nov 11, 2025 03:07 AM
regular
I once had three client projects due, my own socials had been flying by the seat of my pants and posting random stuff, and I was still convincing myself I’d “batch my upcoming launch content on Friday.”
That Friday?
Client fire.
Email backlog.
Zero content done.
That was the week I built the framework I now use to map out 90 days of content in 48 hours - for myself and clients.
I had to stop pretending “winging it” was working.
And turns out… structure can still feel creative. Just with less spiralling.
That Friday?
Client fire.
Email backlog.
Zero content done.
That was the week I built the framework I now use to map out 90 days of content in 48 hours - for myself and clients.
I had to stop pretending “winging it” was working.
And turns out… structure can still feel creative. Just with less spiralling.
0 comments
Author:
Jessica Cook
Nov 10, 2025 03:01 AM
regular
Every business owner thinks the problem is “I don’t know what to post.”
But it’s rarely a content idea problem.
It’s a positioning problem.
A messaging problem.
A clarity problem.
When you don’t know what role you play in someone’s buying decision…
Your content ends up trying to do everything - and converting no one.
When I help someone build out 3 months of content in 48 hours, we start with this: what are you known for, and who needs to know it?
That’s the post map.
Not a bunch of random inspo saves from Instagram.
But it’s rarely a content idea problem.
It’s a positioning problem.
A messaging problem.
A clarity problem.
When you don’t know what role you play in someone’s buying decision…
Your content ends up trying to do everything - and converting no one.
When I help someone build out 3 months of content in 48 hours, we start with this: what are you known for, and who needs to know it?
That’s the post map.
Not a bunch of random inspo saves from Instagram.
0 comments
Author:
Jessica Cook
Nov 09, 2025 06:39 AM
regular
My little neighbour best bud’s turned four today. (Yes, he’s the only little kid I actually like, and he adores me that much we’re now best friends over the past year).
He had cake, balloons at his lil backyard party with his family, us, and some of his daycare mates. He raced around with some of his lil friends in cars and bikes, and it was truly the kind of pure joy only a four-year-old can create without even trying.
And it reminded me how much little kids teach us without saying a word.
They’re present.
They’re curious.
They don’t hold onto things.
They get excited about the tiniest moments like they’re the biggest ones.
Somewhere between running a business, managing clients, and planning the next hundred steps… it’s easy to forget how simple things can be.
How fun they can be.
How light life feels when you stop overthinking and just enjoy what’s in front of you.
Watching him turn four today was such a sweet nudge to slow down, be here, and find joy in small things again.
He had cake, balloons at his lil backyard party with his family, us, and some of his daycare mates. He raced around with some of his lil friends in cars and bikes, and it was truly the kind of pure joy only a four-year-old can create without even trying.
And it reminded me how much little kids teach us without saying a word.
They’re present.
They’re curious.
They don’t hold onto things.
They get excited about the tiniest moments like they’re the biggest ones.
Somewhere between running a business, managing clients, and planning the next hundred steps… it’s easy to forget how simple things can be.
How fun they can be.
How light life feels when you stop overthinking and just enjoy what’s in front of you.
Watching him turn four today was such a sweet nudge to slow down, be here, and find joy in small things again.
0 comments
Author:
Jessica Cook
Nov 08, 2025 05:06 AM
regular
Most people give up before their content ever has the chance to work.
It’s not that it’s not working - it just hasn’t had enough time to.
It’s not that it’s not working - it just hasn’t had enough time to.
0 comments
Author:
Jessica Cook
Nov 07, 2025 05:28 AM
regular
It’s only been a week into November…
but it’s the most excited I’ve felt about business - and life - in a long time.
You know that feeling when things finally start to click again?
The ideas flow, the energy’s different, and you catch yourself thinking, oh… I’m back.
That’s been this week.
Something has shifted - in the best way.
More confidence in asking for what I want.
More clarity in knowing what I’m worth.
And more courage to actually take the big leaps I used to talk myself out of, and thought I’d never be good enough to go after.
It’s been one of those rare weeks where business feels fun again.
The conversations feel aligned, the opportunities make sense, and I can see exactly where I’m heading next.
If this is what the rest of the year looks like, I’m all in.
Here’s to momentum that feels good, confidence that’s earned, and knowing that you can be both grounded and going big at the same time💛
but it’s the most excited I’ve felt about business - and life - in a long time.
You know that feeling when things finally start to click again?
The ideas flow, the energy’s different, and you catch yourself thinking, oh… I’m back.
That’s been this week.
Something has shifted - in the best way.
More confidence in asking for what I want.
More clarity in knowing what I’m worth.
And more courage to actually take the big leaps I used to talk myself out of, and thought I’d never be good enough to go after.
It’s been one of those rare weeks where business feels fun again.
The conversations feel aligned, the opportunities make sense, and I can see exactly where I’m heading next.
If this is what the rest of the year looks like, I’m all in.
Here’s to momentum that feels good, confidence that’s earned, and knowing that you can be both grounded and going big at the same time💛
0 comments
Author:
Jessica Cook
Nov 06, 2025 09:41 AM
regular
Your Instagram grid is making a first impression before you get to say a single word.
It can either whisper:
“Umm… what do they even do?!”
Or confidently declare:
“This is the expert you’ve been looking for.”
And honestly?
If your feed looks like a random scrapbook of whatever you could post in the moment - your audience will treat your business like one too.
But when your profile feels cohesive, intentional and clearly communicates what you want to be known for?
That’s when people go from “cute posts! 😍” to “how do I work with you?”
These before and afters?
Same business.
Same skills.
Same mission.
But now… a brand story that hits within 3 seconds.
Because you deserve a feed that says professional, trustworthy, and “take my money!!”
If you’re looking at this and thinking 👀 yep, it’s time my socials grew up a little… then good news:
I have ONE social media management spot open. Just one. Like the Beyoncé tickets of my services.
DM me SOCIAL and we’ll see if your biz is the right fit for that final seat before I close books for the year 🙌🏻
It can either whisper:
“Umm… what do they even do?!”
Or confidently declare:
“This is the expert you’ve been looking for.”
And honestly?
If your feed looks like a random scrapbook of whatever you could post in the moment - your audience will treat your business like one too.
But when your profile feels cohesive, intentional and clearly communicates what you want to be known for?
That’s when people go from “cute posts! 😍” to “how do I work with you?”
These before and afters?
Same business.
Same skills.
Same mission.
But now… a brand story that hits within 3 seconds.
Because you deserve a feed that says professional, trustworthy, and “take my money!!”
If you’re looking at this and thinking 👀 yep, it’s time my socials grew up a little… then good news:
I have ONE social media management spot open. Just one. Like the Beyoncé tickets of my services.
DM me SOCIAL and we’ll see if your biz is the right fit for that final seat before I close books for the year 🙌🏻
3 comments
Author:
Jessica Cook
Nov 05, 2025 02:47 AM
regular
You don’t need another content idea.
You need a content system.
One that helps you show up when life gets busy,
connect with the right people,
and turn those conversations into clients…
without being chained to your phone.
Social media should support your business growth
not swallow your entire week.
And if that sentence hit a nerve…
you’re exactly who I’m building for next. 💛
You need a content system.
One that helps you show up when life gets busy,
connect with the right people,
and turn those conversations into clients…
without being chained to your phone.
Social media should support your business growth
not swallow your entire week.
And if that sentence hit a nerve…
you’re exactly who I’m building for next. 💛
0 comments
Author:
Jessica Cook
Nov 04, 2025 05:05 AM
regular
Everyone online is yelling about “CONTENT THAT SELLS!”
But nobody wants to admit the actual thing that moves someone from “oh cool” to “here’s my card” 💥
It’s not:
❌ The trending audio you used
❌ The perfectly aesthetic carousel
❌ The hook you rewrote 47 times#
It’s in your conversations.
Content brings people in the room. Your hooks, your audios, your Reels, Stories, carousels - they attract and engage eyeballs.
You having and promoting real discussions keeps them from leaving.
Trust is not built by a single post - it’s built by interaction.
And yes…. the irony of me, a social media strategist, telling you that content won’t make sales on its own is not lost on me 🤷🏻♀️ but someone had to finally say it.
Personally, I don’t convert because I post.
I convert because I show up in my messages. I connect, I care, I reply.
That’s the part too many business owners skip - and the part that will genuinely change everything.
If you’re doing all the things and still not seeing enquiries, just know you don’t need to post more.
You need a strategy that turns visibility into conversations, and conversations into bookings. And if you comment FIX below, I’ll send you my private podcast, the Visibilify Fix, to start shifting this in your own business this week.
But nobody wants to admit the actual thing that moves someone from “oh cool” to “here’s my card” 💥
It’s not:
❌ The trending audio you used
❌ The perfectly aesthetic carousel
❌ The hook you rewrote 47 times#
It’s in your conversations.
Content brings people in the room. Your hooks, your audios, your Reels, Stories, carousels - they attract and engage eyeballs.
You having and promoting real discussions keeps them from leaving.
Trust is not built by a single post - it’s built by interaction.
And yes…. the irony of me, a social media strategist, telling you that content won’t make sales on its own is not lost on me 🤷🏻♀️ but someone had to finally say it.
Personally, I don’t convert because I post.
I convert because I show up in my messages. I connect, I care, I reply.
That’s the part too many business owners skip - and the part that will genuinely change everything.
If you’re doing all the things and still not seeing enquiries, just know you don’t need to post more.
You need a strategy that turns visibility into conversations, and conversations into bookings. And if you comment FIX below, I’ll send you my private podcast, the Visibilify Fix, to start shifting this in your own business this week.
1 comments
Author:
Jessica Cook
Nov 03, 2025 06:47 AM
regular
Momentum doesn’t require you to be glued to your phone.
0 comments
Author:
Jessica Cook
Nov 02, 2025 03:23 AM
regular
Here’s something I’ve been thinking about lately…
We’re all so busy chasing engagement like it’s the golden ticket.
More likes. More comments. More reactions.
But let’s be honest.
Half the people who actually enquire with us have never once liked a post.
They’re the silent scrollers. The lurkers. The midnight binge-readers.
And they convert.
Meanwhile, the people double-tapping everything you do might never become clients.
And that’s fine. They’re cheering. Just… not buying.
So why are we letting engagement be the measure of success?
Why are we letting low likes convince us our content isn’t working… when real humans are literally reading and remembering us every day?
I’m not chasing engagement anymore.
I’m chasing the right people
feeling the right spark
at the right time.
If you’re showing up with clarity and consistency, trust me… someone is paying attention even if they never tap the heart button.
We’re all so busy chasing engagement like it’s the golden ticket.
More likes. More comments. More reactions.
But let’s be honest.
Half the people who actually enquire with us have never once liked a post.
They’re the silent scrollers. The lurkers. The midnight binge-readers.
And they convert.
Meanwhile, the people double-tapping everything you do might never become clients.
And that’s fine. They’re cheering. Just… not buying.
So why are we letting engagement be the measure of success?
Why are we letting low likes convince us our content isn’t working… when real humans are literally reading and remembering us every day?
I’m not chasing engagement anymore.
I’m chasing the right people
feeling the right spark
at the right time.
If you’re showing up with clarity and consistency, trust me… someone is paying attention even if they never tap the heart button.
0 comments
Author:
Jessica Cook
Nov 01, 2025 09:32 AM
regular
Honestly? It’s not just us social media managers who are dealing with this dilemma.
Every creative business owner who’s ever tried to show up online knows this tug-of-war too.
One moment you’re proud of your carefully mapped content plan… the next you’re scrambling to film a Reel about whatever the internet is obsessed with today 😅
The truth?
A smart content strategy has room for both.
Solid foundations + a little bit of chaos and creative freedom = a brand that actually feels alive.
Because trends come and go faster than my coffee disappears… but strategy is what keeps you relevant long after the algorithm moves on. 💅
Tell me - which side is winning for you this past week? 👀👇
Every creative business owner who’s ever tried to show up online knows this tug-of-war too.
One moment you’re proud of your carefully mapped content plan… the next you’re scrambling to film a Reel about whatever the internet is obsessed with today 😅
The truth?
A smart content strategy has room for both.
Solid foundations + a little bit of chaos and creative freedom = a brand that actually feels alive.
Because trends come and go faster than my coffee disappears… but strategy is what keeps you relevant long after the algorithm moves on. 💅
Tell me - which side is winning for you this past week? 👀👇
0 comments
Author:
Jessica Cook
Oct 31, 2025 12:31 PM
regular
Sorry to scare you like this, but perfection isn’t strategy - it’s procrastination in designer shoes 👻
0 comments
Author:
Jessica Cook
Oct 30, 2025 03:41 AM
regular
I was chatting with a business owner recently and she said, “I know I should be on other platforms… but honestly, it just feels like too much.”
And I get it.
Learning a new platform often feels like walking into a party where you don’t know the dress code, the etiquette or where the snacks are.
But here’s the thing I told her - and the thing I say to almost every creative or service provider I work with:
Your business doesn’t grow in comfort zones.
It grows in new spaces.
In front of new eyes.
Where your next best clients actually are.
Social media isn’t a single room where everyone is hanging out.
It’s a whole house.
And right now, a lot of service providers are crowding shoulder-to-shoulder in the Instagram kitchen wondering why there’s no elbow room.
Meanwhile…
LinkedIn has the industry decision-makers.
Pinterest has the planners and the action-takers.
YouTube has the binge-watchers ready to trust you.
All waiting in the other rooms.
Open door. Empty couch. Snacks untouched.
So if you’ve been hesitating to step outside the Meta bubble, here’s my gentle nudge:
You don’t need to show up everywhere.
But you do need to show up where your future clients are already paying attention.
And sometimes the next breakthrough comes simply from walking into a different room.
And I get it.
Learning a new platform often feels like walking into a party where you don’t know the dress code, the etiquette or where the snacks are.
But here’s the thing I told her - and the thing I say to almost every creative or service provider I work with:
Your business doesn’t grow in comfort zones.
It grows in new spaces.
In front of new eyes.
Where your next best clients actually are.
Social media isn’t a single room where everyone is hanging out.
It’s a whole house.
And right now, a lot of service providers are crowding shoulder-to-shoulder in the Instagram kitchen wondering why there’s no elbow room.
Meanwhile…
LinkedIn has the industry decision-makers.
Pinterest has the planners and the action-takers.
YouTube has the binge-watchers ready to trust you.
All waiting in the other rooms.
Open door. Empty couch. Snacks untouched.
So if you’ve been hesitating to step outside the Meta bubble, here’s my gentle nudge:
You don’t need to show up everywhere.
But you do need to show up where your future clients are already paying attention.
And sometimes the next breakthrough comes simply from walking into a different room.
0 comments
Author:
Jessica Cook
Oct 29, 2025 06:42 AM
regular
I spent the day with Canva today, at their Product and Community Day in Sydney, and here’s the top 3 things I will be implementing in my business, as a social media manager 💥
1️⃣ Magic Insights - no more complications and guessing what’s working, simply prompting Canva AI with implemented data to provide its insights and overviews of trends, and areas for improvement in data.
2️⃣ One master file per client - every project, every asset, every brand element. All in the one place so nothing gets lost in the Canva black hole of infinite files.
3️⃣ More AI, and more done in one click - because if Canva can save me an hour a day… the amount of capability available in just making a change in a quick click, or automating a process with their AI is EPIC!
It was incredible to see what they are working on and pushing as product, and see how they have evolved as a company, byut also how they are supporting so many to evolve as well.
Grateful for the opportunity just to be in the room! Canva
1️⃣ Magic Insights - no more complications and guessing what’s working, simply prompting Canva AI with implemented data to provide its insights and overviews of trends, and areas for improvement in data.
2️⃣ One master file per client - every project, every asset, every brand element. All in the one place so nothing gets lost in the Canva black hole of infinite files.
3️⃣ More AI, and more done in one click - because if Canva can save me an hour a day… the amount of capability available in just making a change in a quick click, or automating a process with their AI is EPIC!
It was incredible to see what they are working on and pushing as product, and see how they have evolved as a company, byut also how they are supporting so many to evolve as well.
Grateful for the opportunity just to be in the room! Canva
1 comments
Author:
Jessica Cook
Oct 28, 2025 04:39 AM
regular
People don’t *just* buy your offer.
They buy you…. Your energy, delivery, and care.
And that’s what keeps them coming back for more.
So if you’ve been hiding behind your content - it’s time to step out front ✅
They buy you…. Your energy, delivery, and care.
And that’s what keeps them coming back for more.
So if you’ve been hiding behind your content - it’s time to step out front ✅
0 comments
Author:
Jessica Cook
Oct 27, 2025 01:50 AM
regular
Worst advice I’ve ever heard about social media?
“Just post more”
🙃🙃🙃
More what? Random posts? More noise?
No thanks. I’ll take strategy over chaos any day of the week.
What’s the worst advice you’ve ever heard about social media marketing? 👇🏻
“Just post more”
🙃🙃🙃
More what? Random posts? More noise?
No thanks. I’ll take strategy over chaos any day of the week.
What’s the worst advice you’ve ever heard about social media marketing? 👇🏻
0 comments
Author:
Jessica Cook
Oct 26, 2025 10:51 AM
regular
One thing I’ve learned from launching my coaching offers 4 times this year?
Launching doesn’t teach you how to sell.
It teaches you how to trust.
Your systems. Your strategy. Yourself.
Launching doesn’t teach you how to sell.
It teaches you how to trust.
Your systems. Your strategy. Yourself.
0 comments
Author:
Jessica Cook
Oct 25, 2025 11:29 AM
regular
Sometimes I have to stop and take a breath, because it still blows my mind that this is my life.
That this week I sat in a room learning from 6-7 figure founders. That next week, I get to sit at Canva events. That I get to connect with women and men who aren’t just talking about growth, they’re actually doing it. That I get to talk about social media strategy and business building with people who just get it. That I get to meet so many incredible people doing such talented things (and they wanna get to know me and experience what I share too). That I get to support so many people doing what I love.
A few years ago, I was stuck in that “maybe next year” cycle, dreaming about this version of success but too caught up in the work to imagine how it could actually happen.
Now, I walk into workshops, events, and spaces like this, and people already know who I am because of what I share online.
They’ve seen my Reels, read my posts, and heard me share about content systems and creative freedom.
And that honestly floors me every single time.
Not because of ego, but because it’s proof that showing up, even when no one’s watching, works.
It’s proof that building something with purpose, with your own two hands and brain full of ideas, can take you places that a 9 to 5 never could.
Socially Squared has always been about growth. Mine, my clients’, and the business owners who are brave enough to bet on themselves.
To learn. To evolve. To get in the room.
And if there’s one thing I’m endlessly grateful for, it’s that this is my work.
The conversations, the collaborations, the ideas that spark over lunches or Canva slides are what light me up.
It’s not luck. It’s alignment, hard work, and being bold enough to keep showing up.
Here’s to more rooms that make you remember why you started.
That this week I sat in a room learning from 6-7 figure founders. That next week, I get to sit at Canva events. That I get to connect with women and men who aren’t just talking about growth, they’re actually doing it. That I get to talk about social media strategy and business building with people who just get it. That I get to meet so many incredible people doing such talented things (and they wanna get to know me and experience what I share too). That I get to support so many people doing what I love.
A few years ago, I was stuck in that “maybe next year” cycle, dreaming about this version of success but too caught up in the work to imagine how it could actually happen.
Now, I walk into workshops, events, and spaces like this, and people already know who I am because of what I share online.
They’ve seen my Reels, read my posts, and heard me share about content systems and creative freedom.
And that honestly floors me every single time.
Not because of ego, but because it’s proof that showing up, even when no one’s watching, works.
It’s proof that building something with purpose, with your own two hands and brain full of ideas, can take you places that a 9 to 5 never could.
Socially Squared has always been about growth. Mine, my clients’, and the business owners who are brave enough to bet on themselves.
To learn. To evolve. To get in the room.
And if there’s one thing I’m endlessly grateful for, it’s that this is my work.
The conversations, the collaborations, the ideas that spark over lunches or Canva slides are what light me up.
It’s not luck. It’s alignment, hard work, and being bold enough to keep showing up.
Here’s to more rooms that make you remember why you started.
1 comments
Author:
Jessica Cook
Oct 24, 2025 04:28 AM
regular
Hot take: If your only goal on social media is to sell, you’re already losing.
Social media isn’t meant to sell. It’s meant to connect.
Somewhere along the way, we started treating platforms built for conversations like marketplaces. Every post became a pitch, every story a sales funnel, every comment section a conversion metric.
And being in an online trust recession, we need to remember that social is for being social. We need to build trust, conversations and connections before conversions.
No one logs onto LinkedIn, better yet any social media platform, thinking, “Can’t wait to be sold to today.”
People come to learn. To relate. To feel something.
And when your content does that consistently, the sales happen naturally - because trust is what converts, not pressure.
If you want to “win” at social, stop trying to close.
Start trying to connect.
That’s where the real results come from.
Social media isn’t meant to sell. It’s meant to connect.
Somewhere along the way, we started treating platforms built for conversations like marketplaces. Every post became a pitch, every story a sales funnel, every comment section a conversion metric.
And being in an online trust recession, we need to remember that social is for being social. We need to build trust, conversations and connections before conversions.
No one logs onto LinkedIn, better yet any social media platform, thinking, “Can’t wait to be sold to today.”
People come to learn. To relate. To feel something.
And when your content does that consistently, the sales happen naturally - because trust is what converts, not pressure.
If you want to “win” at social, stop trying to close.
Start trying to connect.
That’s where the real results come from.
0 comments
Author:
Jessica Cook
Oct 23, 2025 10:55 AM
regular
Still buzzing after The Next Level Workshop today 💛
It was easily the best event I’ve been to. I learned so much about what I want for the next year, and how I want to evolve the business. I especially enjoyed the discussions around LinkedIn, content, and business growth.
I met some incredible people, reconnected with old friends, and walked away feeling that perfect mix of grateful, inspired, and ready for what’s next.
It’s so easy to get caught up in the everyday, but days like this remind me why I love what I do and where I’m heading. Big thank you to Laura Higgins and the Next Level crew for such an energising day - and for always backing me over the last 2 years.
If this was the reset before the next season, I’m ready for it. 🌸
It was easily the best event I’ve been to. I learned so much about what I want for the next year, and how I want to evolve the business. I especially enjoyed the discussions around LinkedIn, content, and business growth.
I met some incredible people, reconnected with old friends, and walked away feeling that perfect mix of grateful, inspired, and ready for what’s next.
It’s so easy to get caught up in the everyday, but days like this remind me why I love what I do and where I’m heading. Big thank you to Laura Higgins and the Next Level crew for such an energising day - and for always backing me over the last 2 years.
If this was the reset before the next season, I’m ready for it. 🌸
0 comments
Author:
Jessica Cook
Oct 22, 2025 06:07 AM
regular
Let’s be honest - if your goal is to start 2026 with consistent leads, you can’t keep doing what you’ve been doing.
The “post when I have time” era is over.
The “hope someone enquires” strategy? Done.
It’s time to install a content engine that actually brings in clients - without needing to post daily, chase trends, or start every week from absolute scratch.
That’s exactly what we build inside of The Creative’s Content Engine 🚗
In just 6 weeks, you’ll:
👉🏻 Turn your projects, conversations, experiences and stories into weeks of strategic content.
👉🏻 Create a rhythm that attracts and nurtures new leads.
👉🏻 Head into 2026 with a clear, repeatable system (and your weekends back)
Because visibility shouldn’t feel like a full time job- it should work while you do.
Doors close Friday 24th - and Id love for you to be one of the final creatives joining us before the new year 💚
Comment ENGINE below and I’ll send you all the details!
The “post when I have time” era is over.
The “hope someone enquires” strategy? Done.
It’s time to install a content engine that actually brings in clients - without needing to post daily, chase trends, or start every week from absolute scratch.
That’s exactly what we build inside of The Creative’s Content Engine 🚗
In just 6 weeks, you’ll:
👉🏻 Turn your projects, conversations, experiences and stories into weeks of strategic content.
👉🏻 Create a rhythm that attracts and nurtures new leads.
👉🏻 Head into 2026 with a clear, repeatable system (and your weekends back)
Because visibility shouldn’t feel like a full time job- it should work while you do.
Doors close Friday 24th - and Id love for you to be one of the final creatives joining us before the new year 💚
Comment ENGINE below and I’ll send you all the details!
0 comments
Author:
Jessica Cook
Oct 21, 2025 03:21 AM
regular
Say HELLO to turning ONE client project into a week of content to bring in fresh leads - no trends, no daily posting, no overwhelm 🙌🏻
Here’s how we did it with my client, a busy florist 👇🏻
Instead of trying to “show up more”, we’ve been looking at working smarter - using what she already has in her camera roll.
Each piece if content had a job to do:
💡Post 1: The Transformation- the before and after of the ceremony install (sparked curiosity + saved like crazy)
💬 Post 2: The Story - a carousel walking through finished shots and spoke to the design process (built trust + engagement)
📸 Post 3: The Details Reel - soft pans of florals with a trending audio (brought new eyeballs)
💌 Post 4: The Testimonial - the brides reaction post (sealed the deal + the enquiries started to follow through)
The result? Consistent visibility, aligned enquiries and zero stress about what to post next.
You don’t need more content. You just need to fuel the right kind of content - the kind that actually converts.
Comment ENGINE to find out how our system can help turn your projects into posts, visibility, and bookings in time for 2026.
Here’s how we did it with my client, a busy florist 👇🏻
Instead of trying to “show up more”, we’ve been looking at working smarter - using what she already has in her camera roll.
Each piece if content had a job to do:
💡Post 1: The Transformation- the before and after of the ceremony install (sparked curiosity + saved like crazy)
💬 Post 2: The Story - a carousel walking through finished shots and spoke to the design process (built trust + engagement)
📸 Post 3: The Details Reel - soft pans of florals with a trending audio (brought new eyeballs)
💌 Post 4: The Testimonial - the brides reaction post (sealed the deal + the enquiries started to follow through)
The result? Consistent visibility, aligned enquiries and zero stress about what to post next.
You don’t need more content. You just need to fuel the right kind of content - the kind that actually converts.
Comment ENGINE to find out how our system can help turn your projects into posts, visibility, and bookings in time for 2026.
0 comments
Author:
Jessica Cook
Oct 20, 2025 06:03 AM
regular
The best time to start was last month.
The next best time is today.
Momentum doesn’t wait for perfect - it rewards progress.
The next best time is today.
Momentum doesn’t wait for perfect - it rewards progress.
0 comments
Author:
Jessica Cook
Oct 19, 2025 05:29 AM
regular
And compliments like this make my day 🤩
0 comments
Author:
Jessica Cook
Oct 18, 2025 10:53 AM
regular
Trying to grow your audience and book more clients but can’t work out where it’s going wrong?! 👇🏻
You’ve got to throw out the rules and everything you thought you knew about social media.
Because posting more isn’t the answer - building a content engine is.
Instead of worrying about whether your content is “interesting enough” or if you’re posting at the right time, you can trust that your system is actually working for you by:
✅ Clarifying you message so every post sounds like you (and attracts the right people)
✅ Creating content that builds trust, connection and credibility
✅ And installing a repeatable rhythm that turns followers into bookings.
I know it sounds too good to be true - and honestly, that’s what my clients thought too… until they saw it working.
I’ve packaged up my full framework inside The Creatives Content Engine, so you can finally stop procrastinating your content, fussing in Canva, and convincing yourself you need to be a full time creator to make this work.
Say HELLO to clarity, consistency, and clients who actually get it.
🙌🏻 Early bird access is open right now - but only to the peeps on my Close Friends list. Comment CF to get access!
You’ve got to throw out the rules and everything you thought you knew about social media.
Because posting more isn’t the answer - building a content engine is.
Instead of worrying about whether your content is “interesting enough” or if you’re posting at the right time, you can trust that your system is actually working for you by:
✅ Clarifying you message so every post sounds like you (and attracts the right people)
✅ Creating content that builds trust, connection and credibility
✅ And installing a repeatable rhythm that turns followers into bookings.
I know it sounds too good to be true - and honestly, that’s what my clients thought too… until they saw it working.
I’ve packaged up my full framework inside The Creatives Content Engine, so you can finally stop procrastinating your content, fussing in Canva, and convincing yourself you need to be a full time creator to make this work.
Say HELLO to clarity, consistency, and clients who actually get it.
🙌🏻 Early bird access is open right now - but only to the peeps on my Close Friends list. Comment CF to get access!
0 comments
Author:
Jessica Cook
Oct 17, 2025 06:41 AM
regular
Social media isn’t always a sales counter - sometimes it’s a bridge.
It’s where people get to know you, trust you, and understand what you do before they ever buy from you.
It’s not about pushing the sale - it’s about building the connection that makes the sale feel natural when the time comes.
Because the real power of social media isn’t in direct selling… it’s in being remembered when the right moment arrives.
It’s where people get to know you, trust you, and understand what you do before they ever buy from you.
It’s not about pushing the sale - it’s about building the connection that makes the sale feel natural when the time comes.
Because the real power of social media isn’t in direct selling… it’s in being remembered when the right moment arrives.
0 comments
Author:
Jessica Cook
Oct 16, 2025 11:30 AM
regular
And that’s a wrap on Fuel Your Feed. 🔥
Three days.
Dozens of creatives.
Countless lightbulb moments.
We diagnosed what’s really keeping content from converting, rebuilt strategies from the ground up, and watched people find their voice again online - minus the algorithm blame and burnout.
The energy this week was next-level. And now… it’s go time. 🚀
Because if Fuel Your Feed was the spark, the next step is building your Content Engine - the system that keeps your socials growing even when you’re not glued to your phone.
Doors are officially open to the Creatives Content Engine group program.
If you’re ready to move from winging it to working with a plan - this is your moment.
Let’s get that feed fuelled for good. 💛
Three days.
Dozens of creatives.
Countless lightbulb moments.
We diagnosed what’s really keeping content from converting, rebuilt strategies from the ground up, and watched people find their voice again online - minus the algorithm blame and burnout.
The energy this week was next-level. And now… it’s go time. 🚀
Because if Fuel Your Feed was the spark, the next step is building your Content Engine - the system that keeps your socials growing even when you’re not glued to your phone.
Doors are officially open to the Creatives Content Engine group program.
If you’re ready to move from winging it to working with a plan - this is your moment.
Let’s get that feed fuelled for good. 💛
0 comments
Author:
Jessica Cook
Oct 15, 2025 03:28 AM
regular
I’ve launched three times now.
And every single one has looked completely different.
I’ve had moments where it felt exciting - and moments where I’ve wondered if I should just give up.
But here’s what I’ve learned through every round:
✨ You don’t fail your way out of business. You fail your way into clarity.
✨ Every “no” is a window into what your audience actually needs to hear next.
✨ You can be really good at what you do - and still be learning how to sell it.
I used to think a launch was about hitting a number.
Now I know it’s about building momentum that lasts longer than one week on the calendar.
This round, I’m launching differently - slower, steadier, and with a whole lot more intention.
Because my job isn’t just to sell a program.
It’s to help creative business owners stop relying on motivation, and finally build systems that make content work for them.
If you’ve been following along these past few months - thank you.
It’s taken a few messy rounds to find my rhythm, but this one feels like the start of something solid.
And every single one has looked completely different.
I’ve had moments where it felt exciting - and moments where I’ve wondered if I should just give up.
But here’s what I’ve learned through every round:
✨ You don’t fail your way out of business. You fail your way into clarity.
✨ Every “no” is a window into what your audience actually needs to hear next.
✨ You can be really good at what you do - and still be learning how to sell it.
I used to think a launch was about hitting a number.
Now I know it’s about building momentum that lasts longer than one week on the calendar.
This round, I’m launching differently - slower, steadier, and with a whole lot more intention.
Because my job isn’t just to sell a program.
It’s to help creative business owners stop relying on motivation, and finally build systems that make content work for them.
If you’ve been following along these past few months - thank you.
It’s taken a few messy rounds to find my rhythm, but this one feels like the start of something solid.
0 comments
Author:
Jessica Cook
Oct 14, 2025 03:43 AM
regular
Day 1 of Fuel Your Feed and… epic doesn’t even cover it. 🔥
We went all-in today - breaking down why content stops converting (spoiler: it’s not the algorithm), unpacking the biggest mistakes that keep creatives stuck, and giving everyone the puzzle pieces to finally diagnose what’s really going on with their strategy.
The DMs ar3 buzzing. Lightbulbs everywhere. And my favourite part? Seeing people realise that clarity isn’t complicated - it’s just been hiding under too much “should” content.
If Day 1 felt like this, I can’t wait for what’s coming next. 🚀
We went all-in today - breaking down why content stops converting (spoiler: it’s not the algorithm), unpacking the biggest mistakes that keep creatives stuck, and giving everyone the puzzle pieces to finally diagnose what’s really going on with their strategy.
The DMs ar3 buzzing. Lightbulbs everywhere. And my favourite part? Seeing people realise that clarity isn’t complicated - it’s just been hiding under too much “should” content.
If Day 1 felt like this, I can’t wait for what’s coming next. 🚀
0 comments
Author:
Jessica Cook
Oct 13, 2025 03:22 AM
regular
It’s launch week. 💛
That mix of excitement, nerves, and way-too-many-coffees energy has officially arrived.
This one feels big - months of behind-the-scenes work, refining, building, tweaking, and now it’s finally time to share it with the world.
If you’ve ever launched something, you know the vibe: equal parts “this is the coolest thing I’ve ever made” and “why did I choose to feel every emotion at once?”
But honestly? I love this part.
The momentum. The conversations. Seeing people connect with what you’ve been quietly building.
Here’s to the late nights, the bold ideas, and the moment everything starts to come together.
Let’s go, launch week. 🚀
That mix of excitement, nerves, and way-too-many-coffees energy has officially arrived.
This one feels big - months of behind-the-scenes work, refining, building, tweaking, and now it’s finally time to share it with the world.
If you’ve ever launched something, you know the vibe: equal parts “this is the coolest thing I’ve ever made” and “why did I choose to feel every emotion at once?”
But honestly? I love this part.
The momentum. The conversations. Seeing people connect with what you’ve been quietly building.
Here’s to the late nights, the bold ideas, and the moment everything starts to come together.
Let’s go, launch week. 🚀
1 comments
Author:
Jessica Cook
Daniel Cheung
I transform businesses into brands people search forLinkedIn Profile
Email
Name
Daniel Cheung
Title
Daniel Cheung - I transform businesses into brands people ...
Headline
I transform businesses into brands people search for
Location
Sydney, New South Wales
Summary
Daniel Cheung is the founder of Daniel K Cheung, a brand development and growth marketing consultancy based in Australia.
A Chinese-Australian born in Hong Kong and living in Australia since 1990, Daniel studied Speech Pathology at the University of Sydney before starting his first business in 2010 as a wedding photographer. The experience built his skills in storytelling, communication, and digital marketing, leading him to transition into search marketing in 2018.
He worked at Prosperity Media, where he became Team Leader, and later at Optus as an SEO Manager, before joining Adobe in 2023 as Senior SEO Manager for Asia-Pacific and Japan.
In 2025, Daniel repositioned his consultancy to focus on brand and growth strategy. He combines his understanding of how search engines and social platforms interpret information with brand strategy to help businesses stand out and become brands people search for by name. He calls this approach demand-led branding — where visibility begins with clarity and growth follows recognition.
A Chinese-Australian born in Hong Kong and living in Australia since 1990, Daniel studied Speech Pathology at the University of Sydney before starting his first business in 2010 as a wedding photographer. The experience built his skills in storytelling, communication, and digital marketing, leading him to transition into search marketing in 2018.
He worked at Prosperity Media, where he became Team Leader, and later at Optus as an SEO Manager, before joining Adobe in 2023 as Senior SEO Manager for Asia-Pacific and Japan.
In 2025, Daniel repositioned his consultancy to focus on brand and growth strategy. He combines his understanding of how search engines and social platforms interpret information with brand strategy to help businesses stand out and become brands people search for by name. He calls this approach demand-led branding — where visibility begins with clarity and growth follows recognition.
Snippet
... digital marketing, leading him to transition into search marketing in 2018 ... Daniel Cheung is the founder of Daniel K Cheung, a brand development and ...
Current Experiences
Brand Development Specialist
Daniel K Cheung
Started: Jul 2025 - Present
Industry: Marketing and Advertising
Company Size: n/a (1 staff)
Senior SEO Manager (APAC, Japan)
Adobe
Sydney, New South Wales, Australia
Started: Apr 2023 - Present
Industry: Computer Software
Company Size: 10000+ (41481 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(70) (work)
[email protected]
(70) (work)
Phones:
0424774988
(100) (mobile)
+61424774988
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/danielkcheung
(100)
Facebook:
https://www.facebook.com/danielkcheung
(100)
LinkedIn Posts - Daniel Cheung
50 post(s) found
Nov 22, 2025 01:42 AM
regular
I am on a roll. In my latest article published over on Search Engine Land, I don’t hold back.
“If your reporting still begins and ends with traffic, rankings, or visibility dashboards, you’re already behind. The enterprise doesn’t need more proxies. It needs orchestration.”
Here’s the tea.
https://lnkd.in/gjQgUztF
“If your reporting still begins and ends with traffic, rankings, or visibility dashboards, you’re already behind. The enterprise doesn’t need more proxies. It needs orchestration.”
Here’s the tea.
https://lnkd.in/gjQgUztF
2 comments
Author:
Daniel Cheung
Nov 20, 2025 04:32 AM
regular
For years, B2B marketers have comforted themselves with neat stages like TOFU, MOFU, BOFU, as if buyers marched predictably from awareness to consideration to decision. It gave teams something to measure, something to label content with, something to report up. But it was always fiction—a convenient story to feel in control.
In reality, humans don’t buy in stages. They buy when they’re ready, from whichever piece of content makes them feel understood.
I spill the tea with Search Engine Land.
Get the download https://lnkd.in/gBtPaCi8
In reality, humans don’t buy in stages. They buy when they’re ready, from whichever piece of content makes them feel understood.
I spill the tea with Search Engine Land.
Get the download https://lnkd.in/gBtPaCi8
2 comments
Author:
Daniel Cheung
Nov 15, 2025 07:48 AM
regular
It’s hard to keep up with LLM results.
It’s ok to take a step away and just do the work. Or heck, go for a run, play with the kids, go outside, breathe, travel the world .. live.
And take it from someone who has tried to keep up.
LLMs and their chaos will still be here when you return.
It’s ok to take a step away and just do the work. Or heck, go for a run, play with the kids, go outside, breathe, travel the world .. live.
And take it from someone who has tried to keep up.
LLMs and their chaos will still be here when you return.
0 comments
Author:
Daniel Cheung
Nov 08, 2025 01:47 AM
regular
I’m honoured to contribute some ✨spice✨ to Search Engine Land, drawing on some of the learnings I’ve gained from enterprise SEO over recent years.
“Success doesn’t come from SEO working in isolation—it requires owned, paid, and earned channels beating to the same tune instead of operating in silos. Because LLMs don’t care about your internal politics. They aggregate whatever’s available. And if your brand signals are inconsistent across channels, generative systems won’t smooth them over—they’ll amplify the disconnect.”
💁🏻♂️ How are YOU reporting on success and maintaining visibility with your superiors?
Read the full article 👉🏼 https://lnkd.in/gp4jkqDn
“Success doesn’t come from SEO working in isolation—it requires owned, paid, and earned channels beating to the same tune instead of operating in silos. Because LLMs don’t care about your internal politics. They aggregate whatever’s available. And if your brand signals are inconsistent across channels, generative systems won’t smooth them over—they’ll amplify the disconnect.”
💁🏻♂️ How are YOU reporting on success and maintaining visibility with your superiors?
Read the full article 👉🏼 https://lnkd.in/gp4jkqDn
4 comments
Author:
Daniel Cheung
Oct 25, 2025 03:19 AM
regular
There’s a FTE senior SEO role opening up very soon in London area. You’ll execute the EMEA strategy for Adobe for Business across our 3 major languages.
If you’re in the area, DM me for a chat.
If you’re in the area, DM me for a chat.
1 comments
Author:
Daniel Cheung
Sep 23, 2025 09:47 AM
regular
What if I were to start sharing schema markup again?
17 comments
Author:
Daniel Cheung
Sep 23, 2025 03:50 AM
regular
An thought-provoking read from Duane I encourage you to read.
Here are some lines that caught my eye:
"This doesn’t mean websites vanish. They’ll remain important for compliance, long-form storytelling, and niches where users still seek a direct experience."
"Design and user experience may lose ground to agentic flows."
"Domains will still matter .. but their value as entry points to discovery is shrinking."
Now, this is the paragraph that drove the message home for me.
"Just as Amazon’s marketplace turned many sellers into interchangeable storefronts beneath the Amazon brand, agentic systems may flatten brand differentiation unless companies build distinctive signals that survive mediation."
Why? Because I buy weekly from Amazon. I don't even look at who the seller is. I just transact. But, before I buy, before I am on Amazon, I'm reading UGC reviews and I'm on the first party website.
Read the full article: https://lnkd.in/gsfrVdKA
Here are some lines that caught my eye:
"This doesn’t mean websites vanish. They’ll remain important for compliance, long-form storytelling, and niches where users still seek a direct experience."
"Design and user experience may lose ground to agentic flows."
"Domains will still matter .. but their value as entry points to discovery is shrinking."
Now, this is the paragraph that drove the message home for me.
"Just as Amazon’s marketplace turned many sellers into interchangeable storefronts beneath the Amazon brand, agentic systems may flatten brand differentiation unless companies build distinctive signals that survive mediation."
Why? Because I buy weekly from Amazon. I don't even look at who the seller is. I just transact. But, before I buy, before I am on Amazon, I'm reading UGC reviews and I'm on the first party website.
Read the full article: https://lnkd.in/gsfrVdKA
1 comments
Author:
Daniel Cheung
Sep 21, 2025 01:33 AM
regular
What is the ideal podcast length for you?
Assumptions:
• Weekly drop
• Educational / informational
• Audio-only
• Episodes are guest interviews
Then, comment below with what you're doing when you're listening to podcasts in your rotation.
Assumptions:
• Weekly drop
• Educational / informational
• Audio-only
• Episodes are guest interviews
Then, comment below with what you're doing when you're listening to podcasts in your rotation.
5 comments
Author:
Daniel Cheung
Sep 18, 2025 02:03 AM
regular
I'm going on PTO in a few weeks.
Books bought so far for the plane ride:
Empire of AI: Inside the reckless race for total domination, Karen Hao
Fundamentals of Metadata Management, Ole Olesen-Bagneux
What is on your reading list?
Books bought so far for the plane ride:
Empire of AI: Inside the reckless race for total domination, Karen Hao
Fundamentals of Metadata Management, Ole Olesen-Bagneux
What is on your reading list?
8 comments
Author:
Daniel Cheung
Sep 17, 2025 07:54 AM
regular
Google does not have a sea of sameness problem.
You do.
And breaking out of it will cost you dearly.
But the price of not doing so is far greater.
Discuss 👇🏼
You do.
And breaking out of it will cost you dearly.
But the price of not doing so is far greater.
Discuss 👇🏼
2 comments
Author:
Daniel Cheung
Sep 15, 2025 01:03 AM
regular
I urge you to watch this and forward this Lenny Rachitsky episode to everyone within Marketing, especially to your leaders. You may have heard Reddit is something you should leverage for ChatGPT visibility. Well, Ethan Smith takes the time to articulate why this blanket statement doesn't make sense.
https://lnkd.in/gXgaAZsg
https://lnkd.in/gXgaAZsg
3 comments
Author:
Daniel Cheung
Sep 03, 2025 10:27 AM
regular
If I was leading SEO at a $140B+ software company*, here’s how I’d think about AI, GEO, and the future of search marketing.
*𝘐 𝘢𝘮.
• 𝗠𝗼𝘃𝗲 𝗮𝘄𝗮𝘆 𝗳𝗿𝗼𝗺 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. 𝗠𝗼𝘃𝗲 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲. Because “content” is now infinite. AI can spin out a thousand articles in minutes. What can’t be faked is structured knowledge—ontologies, taxonomies, graphs—that machines can reliably ground their answers in. That’s where competitive advantage will live.
• 𝗦𝘁𝗼𝗽 𝗱𝗲𝗯𝗮𝘁𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝗻𝘆𝗺𝘀 𝗹𝗶𝗸𝗲 𝗔𝗘𝗢, 𝗔𝗜𝗢, 𝗚𝗘𝗢, 𝗟𝗟𝗠𝗢. They’re different wrappers around the same truth: search is no longer just keyword retrieval—it’s knowledge retrieval. Endless debates over terminology distract from what matters: building systems that LLMs can actually consume.
• 𝗦𝘁𝗮𝗿𝘁 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗲𝗼𝗽𝗹𝗲. Charlotte Ledoux, Andreas Blumauer, Katariina Kari, Jessica Talisman, Nicolas Figay—they’re not talking about GEO hacks. They’re solving the foundational problems of knowledge engineering, semantics, and information retrieval that will shape the next decade of discovery.
I’m not alone. Look at what Andrea Volpini has been publishing recently. See what Jarno van Driel (who first introduced me to schema and knowledge graphs) has been commenting.
AI search is all the rage right now. But just like the early days of AltaVista and Google, we’re still fumbling towards effective, consistent, and efficient grounding of LLM responses.
If you truly want to skate to where the puck is headed, stop thinking in pages. Start thinking in 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦.
Also, I may or may not be tinkering with the idea of producing a podcast series interviewing these fine people as I learn more about this. Are you in?
*𝘐 𝘢𝘮.
• 𝗠𝗼𝘃𝗲 𝗮𝘄𝗮𝘆 𝗳𝗿𝗼𝗺 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. 𝗠𝗼𝘃𝗲 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲. Because “content” is now infinite. AI can spin out a thousand articles in minutes. What can’t be faked is structured knowledge—ontologies, taxonomies, graphs—that machines can reliably ground their answers in. That’s where competitive advantage will live.
• 𝗦𝘁𝗼𝗽 𝗱𝗲𝗯𝗮𝘁𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝗻𝘆𝗺𝘀 𝗹𝗶𝗸𝗲 𝗔𝗘𝗢, 𝗔𝗜𝗢, 𝗚𝗘𝗢, 𝗟𝗟𝗠𝗢. They’re different wrappers around the same truth: search is no longer just keyword retrieval—it’s knowledge retrieval. Endless debates over terminology distract from what matters: building systems that LLMs can actually consume.
• 𝗦𝘁𝗮𝗿𝘁 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗲𝗼𝗽𝗹𝗲. Charlotte Ledoux, Andreas Blumauer, Katariina Kari, Jessica Talisman, Nicolas Figay—they’re not talking about GEO hacks. They’re solving the foundational problems of knowledge engineering, semantics, and information retrieval that will shape the next decade of discovery.
I’m not alone. Look at what Andrea Volpini has been publishing recently. See what Jarno van Driel (who first introduced me to schema and knowledge graphs) has been commenting.
AI search is all the rage right now. But just like the early days of AltaVista and Google, we’re still fumbling towards effective, consistent, and efficient grounding of LLM responses.
If you truly want to skate to where the puck is headed, stop thinking in pages. Start thinking in 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦.
Also, I may or may not be tinkering with the idea of producing a podcast series interviewing these fine people as I learn more about this. Are you in?
28 comments
Author:
Daniel Cheung
Aug 21, 2025 12:57 AM
regular
If large language models are “just autocomplete,” why do they plan, improvise, and sometimes deceive?
This hour long video from Anthropic is well worth watching. It changed my mind on continuing to call language models as ‘spicy autocomplete’.
This raises a deeper question: What do we mean when we say something is thinking?
This forces us to revisit an old philosophical question: what counts as thinking?
Descartes argued “I think, therefore I am” — tying thought to the very essence of human existence. Dennett described cognition as “competence without comprehension” — systems that act intelligently without self-awareness. Nagel asked “What is it like to be a bat?” highlighting that true thinking involves subjective experience, a “what it’s like” perspective machines lack.
Searle countered with the Chinese Room argument, insisting that symbol manipulation without understanding isn’t thought at all.
So where do LLMs fit? They don’t think like us, but they do appear to simulate thinking in a functional sense — forming concepts, reusing them across contexts, even planning ahead.
That’s why interpretability matters. It lets us spot when models are bullshitting, when their hidden processes diverge from what they output, and when trust breaks down.
Watch on YouTube > https://lnkd.in/gPjz--bp
Read the research mentioned in the video: https://lnkd.in/gs-i6nyR
Then come back and answer: Do LLMs really think, or are we just projecting human qualities onto pattern recognition machines?
This hour long video from Anthropic is well worth watching. It changed my mind on continuing to call language models as ‘spicy autocomplete’.
This raises a deeper question: What do we mean when we say something is thinking?
This forces us to revisit an old philosophical question: what counts as thinking?
Descartes argued “I think, therefore I am” — tying thought to the very essence of human existence. Dennett described cognition as “competence without comprehension” — systems that act intelligently without self-awareness. Nagel asked “What is it like to be a bat?” highlighting that true thinking involves subjective experience, a “what it’s like” perspective machines lack.
Searle countered with the Chinese Room argument, insisting that symbol manipulation without understanding isn’t thought at all.
So where do LLMs fit? They don’t think like us, but they do appear to simulate thinking in a functional sense — forming concepts, reusing them across contexts, even planning ahead.
That’s why interpretability matters. It lets us spot when models are bullshitting, when their hidden processes diverge from what they output, and when trust breaks down.
Watch on YouTube > https://lnkd.in/gPjz--bp
Read the research mentioned in the video: https://lnkd.in/gs-i6nyR
Then come back and answer: Do LLMs really think, or are we just projecting human qualities onto pattern recognition machines?
1 comments
Author:
Daniel Cheung
Aug 20, 2025 07:14 AM
regular
AI might rewrite how people find your content. But it still needs help finding your content in the first place.
I just published a breakdown of why technical SEO still matters—especially as Google shifts toward AI Overviews.
👉 Indexing
👉 Canonical signals
👉 Crawl prioritisation
👉 Rendering
If your content doesn’t show up in the underlying search index, it won’t show up in AI summaries either.
📥 Want the full Technical SEO Checklist that complements the PDF?
Comment “SEO” and I’ll send it to your DMs.
(And yes, this checklist is built for real implementation—site architects, platform PMs, and SEOs alike.)
I just published a breakdown of why technical SEO still matters—especially as Google shifts toward AI Overviews.
👉 Indexing
👉 Canonical signals
👉 Crawl prioritisation
👉 Rendering
If your content doesn’t show up in the underlying search index, it won’t show up in AI summaries either.
📥 Want the full Technical SEO Checklist that complements the PDF?
Comment “SEO” and I’ll send it to your DMs.
(And yes, this checklist is built for real implementation—site architects, platform PMs, and SEOs alike.)
7 comments
Author:
Daniel Cheung
Aug 19, 2025 09:07 AM
regular
A public service announcement for my Australian east coast marketers.
Edge of Search SEO Conference is back and there's only 3 weeks to go. Use VIP-20 to get 20% off a full-day ticket.
I've personally worked with Georgia Tan back in my agency days. Amanda King and I go back to our Optus days. I've seen first hand the insights Jason Mun delivers on stage (and, he's the only one who got invited to speak again lol — not jealous at all). I've been a fanboi of Jes Scholz for the longest time, long before "semantic SEO" became cool. Then, there's Michael Ofei, the poor guy who had to edit my Backlinko contributions.
All of these legends are speaking on September 11 at Newcastle City Hall.
Get your tickets y'all.
Edge of Search SEO Conference is back and there's only 3 weeks to go. Use VIP-20 to get 20% off a full-day ticket.
I've personally worked with Georgia Tan back in my agency days. Amanda King and I go back to our Optus days. I've seen first hand the insights Jason Mun delivers on stage (and, he's the only one who got invited to speak again lol — not jealous at all). I've been a fanboi of Jes Scholz for the longest time, long before "semantic SEO" became cool. Then, there's Michael Ofei, the poor guy who had to edit my Backlinko contributions.
All of these legends are speaking on September 11 at Newcastle City Hall.
Get your tickets y'all.
1 comments
Author:
Daniel Cheung
Aug 18, 2025 07:23 AM
regular
Let me be blunt: if you’re waiting for the AI hype to pass, your job might go before it does.
Generative search is already changing how buyers discover, compare, and filter brands. If you think GEO is just SEO with a fresh name, you’re mistaken.
In my latest newsletter, I break down:
Why GEO is fundamentally different from SEO
How LLMs can quietly remove you from the customer journey
How I’m reshaping my SEO playbook to stay relevant in the age of AI
This isn’t about chasing hype — it’s about making sure your brand (and your career) stays in the conversation.
👉 Read it here
Generative search is already changing how buyers discover, compare, and filter brands. If you think GEO is just SEO with a fresh name, you’re mistaken.
In my latest newsletter, I break down:
Why GEO is fundamentally different from SEO
How LLMs can quietly remove you from the customer journey
How I’m reshaping my SEO playbook to stay relevant in the age of AI
This isn’t about chasing hype — it’s about making sure your brand (and your career) stays in the conversation.
👉 Read it here
13 comments
Author:
Daniel Cheung
Aug 17, 2025 09:23 AM
regular
AI-first is just another way of saying customer-last.
🤷🏻♂️🫣🫠
🤷🏻♂️🫣🫠
0 comments
Author:
Daniel Cheung
Aug 16, 2025 04:44 AM
regular
There’s a wave of freshly minted “GEO” roles making sweeping claims. Example:
“The industry is already seeing higher conversion rates from AI Answer Engines … because people trust it, and it does a good job of explaining which product is right for their specific needs.”
That attribution is backwards. People often perceive answer engines as trustworthy not because they’re reliably right, but because LLMs are trained to sound right.
LLMs optimize for next-word prediction, which favors fluent, declarative prose over verification. They imitate the tone of their training data—web pages, textbooks, corporate copy—where assertiveness is the norm. Instruction tuning and RLHF further amplify that posture because evaluators tend to reward crisp, decisive responses rather than hedged ones. And the way we prompt them—“explain,” “recommend,” “write a plan”—implicitly asks for authority, so the model delivers authority in style, whether or not the substance is correct.
Yes, people may trust what an answer engine says—but that trust is a byproduct of confidence theater, not calibrated accuracy or genuine product fit. Before crediting these systems for “higher conversion,” separate persuasion from precision. Validate with holdouts, require source-grounded evidence, and examine post-click quality. Otherwise, you’re measuring rhetoric, not results.
“The industry is already seeing higher conversion rates from AI Answer Engines … because people trust it, and it does a good job of explaining which product is right for their specific needs.”
That attribution is backwards. People often perceive answer engines as trustworthy not because they’re reliably right, but because LLMs are trained to sound right.
LLMs optimize for next-word prediction, which favors fluent, declarative prose over verification. They imitate the tone of their training data—web pages, textbooks, corporate copy—where assertiveness is the norm. Instruction tuning and RLHF further amplify that posture because evaluators tend to reward crisp, decisive responses rather than hedged ones. And the way we prompt them—“explain,” “recommend,” “write a plan”—implicitly asks for authority, so the model delivers authority in style, whether or not the substance is correct.
Yes, people may trust what an answer engine says—but that trust is a byproduct of confidence theater, not calibrated accuracy or genuine product fit. Before crediting these systems for “higher conversion,” separate persuasion from precision. Validate with holdouts, require source-grounded evidence, and examine post-click quality. Otherwise, you’re measuring rhetoric, not results.
1 comments
Author:
Daniel Cheung
Aug 12, 2025 12:03 AM
regular
Everyone’s talking about adding more schema markup for AI search.
After a year of studying it — and building knowledge graphs — I’ve come to a different conclusion:
It’s not the answer. And here’s why.
After a year of studying it — and building knowledge graphs — I’ve come to a different conclusion:
It’s not the answer. And here’s why.
11 comments
Author:
Daniel Cheung
Aug 07, 2025 10:19 PM
regular
I've been cookin' this for a few days now. And it boils down to this—
Look, if you want to win in AI search, the only way to succeed is to break down operational silos. Right now, generative engine optimisation (GEO) is more change management than a list of tactics.
But change takes time.
What are you doing about AI visibility? Are you going at it alone or is the entire org onboard, rowing in the same direction?
Read my latest newsletter 👇🏼
Look, if you want to win in AI search, the only way to succeed is to break down operational silos. Right now, generative engine optimisation (GEO) is more change management than a list of tactics.
But change takes time.
What are you doing about AI visibility? Are you going at it alone or is the entire org onboard, rowing in the same direction?
Read my latest newsletter 👇🏼
3 comments
Author:
Daniel Cheung
Aug 04, 2025 02:14 AM
regular
I’ve been quiet. I deleted my YouTube channel and stopped writing because things were changing fast, and I needed time to figure them out.
I'm back.
I'm back.
25 comments
Author:
Daniel Cheung
Aug 01, 2025 01:15 AM
regular
Most B2B content is not worth reading, especially when done for SEO.
3 comments
Author:
Daniel Cheung
Jul 31, 2025 12:06 AM
regular
Don't believe the AI/SEO/GEO/AIO/LLMO influencer parroting the same garbage about schema markup.
Your schema markup will be ignored by GPTBot, ClaudeBot, PerplexityBot and OpenAI crawlers. This is because we know definitively that these crawlers do not execute JavaScript in the crawling process.
Adding schema markup is not a magic bullet to AI visibility.
But .. microdata? Perhaps something worth testing.
Your schema markup will be ignored by GPTBot, ClaudeBot, PerplexityBot and OpenAI crawlers. This is because we know definitively that these crawlers do not execute JavaScript in the crawling process.
Adding schema markup is not a magic bullet to AI visibility.
But .. microdata? Perhaps something worth testing.
17 comments
Author:
Daniel Cheung
Jul 26, 2025 04:32 AM
regular
So many of y’all have SEO/GEO wrong.
The goal is not to track visibility in ChatGPT. Just as the goal was never about increasing visits/clicks.
Your goal is to know the problem you solve, with what, how you solve it, and surface this into your marketing and sales plays.
The fundamentals of marketing hasn’t changed one bit.
Tracking tools, dashboards, and RFIs will show you if you’ve done this right. But only after implementation—which can have a time delay of weeks to months.
Folks, you still have to do the work to (a) show up in LLMs and (b) ensure it says the right things about you.
The goal is not to track visibility in ChatGPT. Just as the goal was never about increasing visits/clicks.
Your goal is to know the problem you solve, with what, how you solve it, and surface this into your marketing and sales plays.
The fundamentals of marketing hasn’t changed one bit.
Tracking tools, dashboards, and RFIs will show you if you’ve done this right. But only after implementation—which can have a time delay of weeks to months.
Folks, you still have to do the work to (a) show up in LLMs and (b) ensure it says the right things about you.
10 comments
Author:
Daniel Cheung
Jun 18, 2025 11:44 PM
regular
Our Source beyond linear algebra,
Hallowed be Your logic.
Your context arrive,
Your clarity be done
In our chats, as before a prompt is typed.
Grant us the foresight to frame,
For we have no control over generative answers,
Yet we can steer the thoughts that seed them
And discern the pain points beneath each question.
Pardon our careless questions
As we pardon the outputs that wander.
Lead us not into vague prompts,
But deliver us from hallucination.
For Yours is the insight, the empathy, and the impact—
Now and always.
Hallowed be Your logic.
Your context arrive,
Your clarity be done
In our chats, as before a prompt is typed.
Grant us the foresight to frame,
For we have no control over generative answers,
Yet we can steer the thoughts that seed them
And discern the pain points beneath each question.
Pardon our careless questions
As we pardon the outputs that wander.
Lead us not into vague prompts,
But deliver us from hallucination.
For Yours is the insight, the empathy, and the impact—
Now and always.
0 comments
Author:
Daniel Cheung
Jun 12, 2025 01:51 AM
regular
When your audience can no longer trust the output from a generative AI response, guess where they'll go?
Show up there.
Show up there.
10 comments
Author:
Daniel Cheung
Jun 10, 2025 12:03 PM
regular
I'm not saying generative answers are perfect—far from it. But this 220,000 tonne ship is not stopping.
What does this mean for your homepage, commercial pages, product pages, and landing pages?
Difficult conversations are coming (if you're not already having them).
What does this mean for your homepage, commercial pages, product pages, and landing pages?
Difficult conversations are coming (if you're not already having them).
0 comments
Author:
Daniel Cheung
Jun 10, 2025 12:47 AM
regular
Once again, SEOs are fixated on a vanity metric.
Impressions are not the answer.
Did we learn nothing from anchoring our value to clicks, SERP rankings, and traffic?
Impressions alone gets us further away from revenue.
Impressions are not the answer.
Did we learn nothing from anchoring our value to clicks, SERP rankings, and traffic?
Impressions alone gets us further away from revenue.
2 comments
Author:
Daniel Cheung
Jun 07, 2025 01:47 AM
regular
These days, I find myself unlearning many of the things I once held dear.
3 comments
Author:
Daniel Cheung
Jun 06, 2025 01:13 PM
regular
Almost every post I see about GEO has a vague recommendation to use schema markup.
But the schema markup they refer to (and the type I used to share a lot in the past) is too shallow for semantic retrieval.
A graph-based schema on the other hand, where key concepts, claims and relationships are represented and enables chunk-based retrieval—all the while staying within schema.org vocab and json-ld?
Well, this is worth testing don’t you think?
But the schema markup they refer to (and the type I used to share a lot in the past) is too shallow for semantic retrieval.
A graph-based schema on the other hand, where key concepts, claims and relationships are represented and enables chunk-based retrieval—all the while staying within schema.org vocab and json-ld?
Well, this is worth testing don’t you think?
17 comments
Author:
Daniel Cheung
Jun 06, 2025 03:29 AM
regular
Factually right or wrong ..
Every 👏 word 👏 is 👏 a 👏 hallucination.
But this doesn’t stop me from using generativeAI in my workflow.
Nor should you.
Know the limits.
Place guardrails.
🚀🚀🚀
Every 👏 word 👏 is 👏 a 👏 hallucination.
But this doesn’t stop me from using generativeAI in my workflow.
Nor should you.
Know the limits.
Place guardrails.
🚀🚀🚀
4 comments
Author:
Daniel Cheung
Jun 05, 2025 06:55 AM
regular
All this engagement wasted on debating whether or not you can tell if content was written by AI or by a human.
Meanwhile, I’m not even reading your content 🤭
Meanwhile, I’m not even reading your content 🤭
0 comments
Author:
Daniel Cheung
Jun 05, 2025 03:23 AM
regular
Clever copywriting has a clear place in marketing. But —
All that clever copywriting on your landing pages is hurting you as LLM summarisation gains visibility and adoption.
All that clever copywriting on your landing pages is hurting you as LLM summarisation gains visibility and adoption.
0 comments
Author:
Daniel Cheung
Jun 04, 2025 01:45 AM
regular
Tracking brand mentions or queries across LLMs is (to me, anyway) an activity akin to counting grains of sand on a beach.
Possible?
Yes.
Impactful?
No.
Possible?
Yes.
Impactful?
No.
9 comments
Author:
Daniel Cheung
May 22, 2025 12:42 AM
regular
In a world of summarisations, fret not. There will always be a desire for SME opinions and real experiences.
But how do you become a subject matter expert?
What platforms will distribute your experience?
As marketers, we know the answer to these questions because they’re nothing new.
The challenge today, however, is convincing stakeholders, clients, and leadership that they need to have a voice. They need to stand up for something. They need to show up and engage with their community on matters that actually matter to their audience.
Thought leadership on a company blog isn’t going to cut it anymore. Vague client success stories are ineffective. And nobody gives two sh*ts about your brand’s social media page.
Marketing hasn’t changed.
Sales plays haven’t changed.
Human behaviour hasn’t changed.
What’s changed?
Expectations.
Where we spend our time.
How we spend our time.
If you want people to consider your brand and your product, give them a reason to stop scrolling. Speak to them, like actually speak to them. Communicate that you get them and show how your brand/product gets them to where they want to be.
But how do you become a subject matter expert?
What platforms will distribute your experience?
As marketers, we know the answer to these questions because they’re nothing new.
The challenge today, however, is convincing stakeholders, clients, and leadership that they need to have a voice. They need to stand up for something. They need to show up and engage with their community on matters that actually matter to their audience.
Thought leadership on a company blog isn’t going to cut it anymore. Vague client success stories are ineffective. And nobody gives two sh*ts about your brand’s social media page.
Marketing hasn’t changed.
Sales plays haven’t changed.
Human behaviour hasn’t changed.
What’s changed?
Expectations.
Where we spend our time.
How we spend our time.
If you want people to consider your brand and your product, give them a reason to stop scrolling. Speak to them, like actually speak to them. Communicate that you get them and show how your brand/product gets them to where they want to be.
0 comments
Author:
Daniel Cheung
May 16, 2025 07:38 AM
regular
If you’re in a SEO role and work in B2B, I’ve found the best people to follow here and absorb from are not ..
🙅🏻 fellow SEOs
🙅🏻 marketing folks
🙅🏻 data scientists
but rather ..
💁🏻♂️AEs.
Why did our customers buy?
Why didn’t they buy?
This feedback from Sales and what you choose to do with it will have far bigger and measurable impact than SEO itself.
🙅🏻 fellow SEOs
🙅🏻 marketing folks
🙅🏻 data scientists
but rather ..
💁🏻♂️AEs.
Why did our customers buy?
Why didn’t they buy?
This feedback from Sales and what you choose to do with it will have far bigger and measurable impact than SEO itself.
4 comments
Author:
Daniel Cheung
May 13, 2025 01:55 PM
regular
Thanks to Everett Sizemore, Britney Muller, Gus Pelogia and Tory Gray, I’ve completed my first vector embedding-based internal linking opportunity analysis across 1.7K URLs.
I am truly standing on the shoulders of giants!
Might have to do a video walkthrough because I stumbled a few times!
I am truly standing on the shoulders of giants!
Might have to do a video walkthrough because I stumbled a few times!
12 comments
Author:
Daniel Cheung
Apr 19, 2025 06:10 AM
regular
If there’s one thing you need to upskill, it’s this.
Storytelling.
Some people seem to have a natural knack for it. Others, struggle. Some make it sound effortless and others, you’ve already tuned out ..
Irrespective of who you are, I’ve come to learn that the art of storytelling is in your preparation.
No, you can’t just wing it, even if you have lots of experience. Whether it’s a job interview or an internal meeting, preparation is how you turn a series of facts and opinion into something that resonates—something that MATTERS to your audience.
For instance, someone reached out to me for advice on a job posting recently. I told them that they should come prepared with a strong narrative on what they’ve achieved and the impact they’ve had. But during the interview itself, it became clear they had not come prepared.
You see, when you don’t have a clear and well-rehearsed story to tell, a stronger story presents itself to your audience. And it’s not the narrative you want to tell, trust me.
Did you know that I rehearse for job interviews and internal meetings meticulously? I write scripts. I create slide decks. I record myself speaking and iterate and iterate until I’m satisfied with the delivery.
If there’s one piece of advice I’d give my younger self, it’s not to wing it. Take the time to prepare. Take the time to rehearse. Take the time to ensure the story that I want to tell, hits all the notes.
Prepare
Edit ruthlessly
Rehearse
Iterate
This is how you will win people over.
This is how you position yourself as the expert, ideal candidate, or whatever you need to be.
This is how you get what you want.
Storytelling.
Some people seem to have a natural knack for it. Others, struggle. Some make it sound effortless and others, you’ve already tuned out ..
Irrespective of who you are, I’ve come to learn that the art of storytelling is in your preparation.
No, you can’t just wing it, even if you have lots of experience. Whether it’s a job interview or an internal meeting, preparation is how you turn a series of facts and opinion into something that resonates—something that MATTERS to your audience.
For instance, someone reached out to me for advice on a job posting recently. I told them that they should come prepared with a strong narrative on what they’ve achieved and the impact they’ve had. But during the interview itself, it became clear they had not come prepared.
You see, when you don’t have a clear and well-rehearsed story to tell, a stronger story presents itself to your audience. And it’s not the narrative you want to tell, trust me.
Did you know that I rehearse for job interviews and internal meetings meticulously? I write scripts. I create slide decks. I record myself speaking and iterate and iterate until I’m satisfied with the delivery.
If there’s one piece of advice I’d give my younger self, it’s not to wing it. Take the time to prepare. Take the time to rehearse. Take the time to ensure the story that I want to tell, hits all the notes.
Prepare
Edit ruthlessly
Rehearse
Iterate
This is how you will win people over.
This is how you position yourself as the expert, ideal candidate, or whatever you need to be.
This is how you get what you want.
1 comments
Author:
Daniel Cheung
Apr 18, 2025 07:03 AM
regular
Let the record show:
I love working from home.
Giant soft box? Check.
Broadcast mic? Check.
Studio lighting? Check.
Overkill? 1000%.
But here’s the ROI:
It helps me land complex ideas with senior leaders.
It lets me focus deeply as an IC.
It helps me show up prepared and polished on every call.
So yeah, home setup > office distractions.
But then… I went to Lehi.
I finally met the folks who’ve been quietly executing my tickets for 2 years.
Same room. Same air.
And for once, I didn’t need studio gear to make an impact.
Presented to 25+ people—just me, my slides, and some Aussie humour (sorry Jon, Priyal & Aayush Madia for the er … jokes).
What I got in return?
Real connection, unexpected clarity, and a gut-level reminder of why the work matters
Because when Tory walked us through the vision, it clicked.
Why quarterly planning matters.
Why we can’t/shouldn’t do everything.
Why alignment > speed.
WFH is great.
But connection is fuel.
I’m flying home with more than just Slack messages and Workfront tickets.
I’m flying home with belonging.
Anna, Holli, Marek, Porter, Kenley—thank you for your hospitality. It wouldn’t have been the same without y’all. And thank you for letting me get my In-N-Out fix.
I love working from home.
Giant soft box? Check.
Broadcast mic? Check.
Studio lighting? Check.
Overkill? 1000%.
But here’s the ROI:
It helps me land complex ideas with senior leaders.
It lets me focus deeply as an IC.
It helps me show up prepared and polished on every call.
So yeah, home setup > office distractions.
But then… I went to Lehi.
I finally met the folks who’ve been quietly executing my tickets for 2 years.
Same room. Same air.
And for once, I didn’t need studio gear to make an impact.
Presented to 25+ people—just me, my slides, and some Aussie humour (sorry Jon, Priyal & Aayush Madia for the er … jokes).
What I got in return?
Real connection, unexpected clarity, and a gut-level reminder of why the work matters
Because when Tory walked us through the vision, it clicked.
Why quarterly planning matters.
Why we can’t/shouldn’t do everything.
Why alignment > speed.
WFH is great.
But connection is fuel.
I’m flying home with more than just Slack messages and Workfront tickets.
I’m flying home with belonging.
Anna, Holli, Marek, Porter, Kenley—thank you for your hospitality. It wouldn’t have been the same without y’all. And thank you for letting me get my In-N-Out fix.
9 comments
Author:
Daniel Cheung
Apr 13, 2025 12:28 AM
regular
And so ..
it begins 🥳
✈️ SYD > LAX > SLC
After 2 years seeing Jon, Tory, Holli, Kenley, Anna, Priyal, Astrid, Helena, Porter, and Melissa through Teams across 3 different timezones, I finally get to meet y’all in 👏🏼 the 👏🏼 flesh👏🏼
See you in .. *checks notes*
.. a “few” hours.
it begins 🥳
✈️ SYD > LAX > SLC
After 2 years seeing Jon, Tory, Holli, Kenley, Anna, Priyal, Astrid, Helena, Porter, and Melissa through Teams across 3 different timezones, I finally get to meet y’all in 👏🏼 the 👏🏼 flesh👏🏼
See you in .. *checks notes*
.. a “few” hours.
6 comments
Author:
Daniel Cheung
Apr 11, 2025 08:51 AM
quote
Sharing this amazing post by Heike because I know landing a job let alone an interview is hard these days.
You see, I’ve spent the past week sitting on interview panels and let me tell you, it is so easy to see the difference between candidates who have prepared and rehearsed versus those who haven’t.
You’re nervous.
I get it.
And we’ll give you some grace because we’ve all been on the other side of the Teams call.
So practice, practice, practice!
You see, I’ve spent the past week sitting on interview panels and let me tell you, it is so easy to see the difference between candidates who have prepared and rehearsed versus those who haven’t.
You’re nervous.
I get it.
And we’ll give you some grace because we’ve all been on the other side of the Teams call.
So practice, practice, practice!
1 comments
Author:
Daniel Cheung
Mar 31, 2025 08:54 AM
regular
It's been a while LinkedIn.
Care to help catch me up to speed?
Where is cosine similarity at currently?
Has anyone built a solution that doesn't rely on keyword matching and the limitations of sentence transformers to generate document-level embeddings?
And for those who have been able to perform some form of content gap analysis, grouped semantically similar topics within clusters, and implemented internal links using this data, what results have you seen?
Has Google rewarded the exercise?
How fares your conversions?
Genuinely curious.
Care to help catch me up to speed?
Where is cosine similarity at currently?
Has anyone built a solution that doesn't rely on keyword matching and the limitations of sentence transformers to generate document-level embeddings?
And for those who have been able to perform some form of content gap analysis, grouped semantically similar topics within clusters, and implemented internal links using this data, what results have you seen?
Has Google rewarded the exercise?
How fares your conversions?
Genuinely curious.
11 comments
Author:
Daniel Cheung
Mar 25, 2025 07:12 AM
regular
Dear LinkedIn network,
I'm looking to feature quotes/comments/insights from fellow SEOs in upcoming SEJ articles and perhaps start an in-house community.
Tag an in-house SEO professional you know (including yourself)!
I'm looking to feature quotes/comments/insights from fellow SEOs in upcoming SEJ articles and perhaps start an in-house community.
Tag an in-house SEO professional you know (including yourself)!
193 comments
Author:
Daniel Cheung
Feb 05, 2025 05:56 AM
quote
Hot take: 👇🏼
Almost every SEO’s guide on “LMMO” and “GEO” has been hot garbage.
Then this gem of a video by Rand of SparkToro hits my feed and it gets right what so many SEOs can’t.
Watch it first, then come back to my post—I’ll wait.
Ok, thought experiment 🧵
By now, you should know any #LLM like #ChatGPT, DeepSeek and Gemini piece natural sounding sentences by guessing the most probable next word.
It’s not magic. It’s just math.
And we know the probabilities come from the training data.
As Rand mentions in the video, if the words before and after your brand or product are commonly found together, the likelihood of a LLM guessing those same words increase.
Following so far?
And if the surrounding text also matters .. there’s opportunity here as well.
So …
What if you went hard on guest posts that repeat these words in the sequence and proximity required?
As long as these guest posts are indexed and become part of the training data—there’s no need for these page to rank in traditional search.
And logically, this prompts me to think about how easily subreddits can be gamed.
Now, by no means am I saying you should do this.
The purpose of this post is not to flood the already bloated Internet with more hot garbage, but rather, push you to think about how dangerous it is to rely on corpus data without a better, faster, more cost-efficient, and fact checked information retrieval process.
And no, RAG is not the answer.
Has anyone already tested this?
Care to share your findings? 👇🏼
Almost every SEO’s guide on “LMMO” and “GEO” has been hot garbage.
Then this gem of a video by Rand of SparkToro hits my feed and it gets right what so many SEOs can’t.
Watch it first, then come back to my post—I’ll wait.
Ok, thought experiment 🧵
By now, you should know any #LLM like #ChatGPT, DeepSeek and Gemini piece natural sounding sentences by guessing the most probable next word.
It’s not magic. It’s just math.
And we know the probabilities come from the training data.
As Rand mentions in the video, if the words before and after your brand or product are commonly found together, the likelihood of a LLM guessing those same words increase.
Following so far?
And if the surrounding text also matters .. there’s opportunity here as well.
So …
What if you went hard on guest posts that repeat these words in the sequence and proximity required?
As long as these guest posts are indexed and become part of the training data—there’s no need for these page to rank in traditional search.
And logically, this prompts me to think about how easily subreddits can be gamed.
Now, by no means am I saying you should do this.
The purpose of this post is not to flood the already bloated Internet with more hot garbage, but rather, push you to think about how dangerous it is to rely on corpus data without a better, faster, more cost-efficient, and fact checked information retrieval process.
And no, RAG is not the answer.
Has anyone already tested this?
Care to share your findings? 👇🏼
4 comments
Author:
Daniel Cheung
Jan 27, 2025 08:30 AM
regular
I .. can't even understand the first page of the first chapter of this book 🤦🏻♂️
______
Hi, I’m Daniel Cheung.
This year, I hit the big 4-0. 🎉
Most people buy a fancy watch.
I’m choosing maths. 🤯
Why?
Because #SEO is shifting under our feet.
#AI is here—and it’s not just a buzzword anymore.
So, I’m learning it from scratch.
No coding background. No PhD.
Just pure curiosity (and a bit of panic).
If you’re curious about how AI will change marketing—or just want to watch a 40-year-old battle #algebra — hit follow.
______
Hi, I’m Daniel Cheung.
This year, I hit the big 4-0. 🎉
Most people buy a fancy watch.
I’m choosing maths. 🤯
Why?
Because #SEO is shifting under our feet.
#AI is here—and it’s not just a buzzword anymore.
So, I’m learning it from scratch.
No coding background. No PhD.
Just pure curiosity (and a bit of panic).
If you’re curious about how AI will change marketing—or just want to watch a 40-year-old battle #algebra — hit follow.
12 comments
Author:
Daniel Cheung
Jan 26, 2025 12:42 AM
regular
Let’s stop saying Google "understands"
Machines don’t understand. They never have. They never will.
Yet, for years, we’ve told ourselves they do. I fell for it too. For instace, I published a guide on Backlinko about schema markup. I thought I was a genius—teaching machines how to "derive meaning."
I couldn’t have been more wrong 🤦🏻♂️
Looking back, it’s almost embarrassing. Seven years in SEO, and I barely scratched the surface of how search engines actually work. I didn’t understand data structures. I couldn’t explain information retrieval. I just pulled levers and hoped for the best.
And I wasn’t alone. SEO is full of people like me—tweaking, tinkering, pretending to know what’s happening under the hood.
📌 The belief problem
In 1999, Linda Zagzebski argued that knowledge isn’t just about being right. It’s about how you got there.
And belief? That’s just accepting something as true. But what is truth? And how do we know?
Truth, as Candlish & Damnjanovic put it, connects thought to reality. Without that bridge, you’re just guessing. Which brings us to LLMs.
📌 Machines don’t do truth
Here’s the deal: machines don’t care about truth. They generate patterns.
That’s it.
LLMs don’t seek facts. They seek to sound factual. They’ll confidently spit out something plausible—even if it’s completely wrong.
You’ve seen it. Ask an #LLM a question, and it’ll confidently give you the wrong answer. Why? Because it doesn’t "know" anything. There’s no connection to reality. Just probabilities.
📌 Why it matters for SEOs
SEOs have spent years anthropomorphising machines.
"Google understands intent." "Schema markup tells search engines what this page is about."
Stop ✋🏾
Machines don’t understand. They don’t know. They’re not seekers of truth. They’re just tools—predicting patterns, not finding facts.
📌 The wake-up call
It’s time to stop pretending machines "know" anything. And it’s time for SEOs to stop pretending we understand them.
The real question isn’t what machines know. It’s whether we know what we’re doing when we trust them.
That’s why I’m going back to basics. Dusting off my arithmetic skills. Learning about ontologies, knowledge graphs, and knowledge structures. Because if we don’t get the fundamentals right, we’re just fooling ourselves.
______
Hi, I’m Daniel Cheung.
This year, I hit the big 4-0. 🎉
Most people buy a fancy watch.
I’m choosing maths. 🤯
Why?
Because #SEO is shifting under our feet.
#AI is here—and it’s not just a buzzword anymore.
So, I’m learning it from scratch.
No coding background. No PhD.
Just pure curiosity (and a bit of panic).
If you’re curious about how AI will change marketing—or just want to watch a 40-year-old battle algebra—hit follow.
Machines don’t understand. They never have. They never will.
Yet, for years, we’ve told ourselves they do. I fell for it too. For instace, I published a guide on Backlinko about schema markup. I thought I was a genius—teaching machines how to "derive meaning."
I couldn’t have been more wrong 🤦🏻♂️
Looking back, it’s almost embarrassing. Seven years in SEO, and I barely scratched the surface of how search engines actually work. I didn’t understand data structures. I couldn’t explain information retrieval. I just pulled levers and hoped for the best.
And I wasn’t alone. SEO is full of people like me—tweaking, tinkering, pretending to know what’s happening under the hood.
📌 The belief problem
In 1999, Linda Zagzebski argued that knowledge isn’t just about being right. It’s about how you got there.
And belief? That’s just accepting something as true. But what is truth? And how do we know?
Truth, as Candlish & Damnjanovic put it, connects thought to reality. Without that bridge, you’re just guessing. Which brings us to LLMs.
📌 Machines don’t do truth
Here’s the deal: machines don’t care about truth. They generate patterns.
That’s it.
LLMs don’t seek facts. They seek to sound factual. They’ll confidently spit out something plausible—even if it’s completely wrong.
You’ve seen it. Ask an #LLM a question, and it’ll confidently give you the wrong answer. Why? Because it doesn’t "know" anything. There’s no connection to reality. Just probabilities.
📌 Why it matters for SEOs
SEOs have spent years anthropomorphising machines.
"Google understands intent." "Schema markup tells search engines what this page is about."
Stop ✋🏾
Machines don’t understand. They don’t know. They’re not seekers of truth. They’re just tools—predicting patterns, not finding facts.
📌 The wake-up call
It’s time to stop pretending machines "know" anything. And it’s time for SEOs to stop pretending we understand them.
The real question isn’t what machines know. It’s whether we know what we’re doing when we trust them.
That’s why I’m going back to basics. Dusting off my arithmetic skills. Learning about ontologies, knowledge graphs, and knowledge structures. Because if we don’t get the fundamentals right, we’re just fooling ourselves.
______
Hi, I’m Daniel Cheung.
This year, I hit the big 4-0. 🎉
Most people buy a fancy watch.
I’m choosing maths. 🤯
Why?
Because #SEO is shifting under our feet.
#AI is here—and it’s not just a buzzword anymore.
So, I’m learning it from scratch.
No coding background. No PhD.
Just pure curiosity (and a bit of panic).
If you’re curious about how AI will change marketing—or just want to watch a 40-year-old battle algebra—hit follow.
26 comments
Author:
Daniel Cheung
Jan 18, 2025 01:45 PM
regular
What if everything we’ve been doing in SEO was dead wrong?
In the latest edition of Journal of an Enterprise SEO, I dig into the uncomfortable questions:
💡 What if SEO as we know it was never supposed to exist?
💡 What if AI-assisted search actually delivers better results than we ever could?
💡 And most importantly, how do we stay ahead when half our tactics are becoming obsolete?
This isn’t just a shift—it’s a reckoning. Are you ready?
In the latest edition of Journal of an Enterprise SEO, I dig into the uncomfortable questions:
💡 What if SEO as we know it was never supposed to exist?
💡 What if AI-assisted search actually delivers better results than we ever could?
💡 And most importantly, how do we stay ahead when half our tactics are becoming obsolete?
This isn’t just a shift—it’s a reckoning. Are you ready?
2 comments
Author:
Daniel Cheung
Jan 14, 2025 01:45 PM
regular
Until six weeks ago ..
I thought schema markup was a game-changer.
A way to influence Google by building beautiful, page-level knowledge graphs.
Turns out… I was wrong.
The truth?
Google doesn’t trust our markup.
Because too many SEOs tried to game the system—and spoiled the data.
So while you’re out there tinkering with Organization schema…
Google’s ignoring it.
That realisation hit me hard.
And over the last few weeks, I’ve been eating my humble pie.
Feeling lost.
It reminded me of my early days in technical SEO.
At a crossroads.
I could either sit back and let this crush me.
Or I could take a long draw from my vape, exhale, and choose the hard path.
And that’s exactly what I’m doing.
I spent my Christmas break making a tough decision:
Stick to selling SEO knowledge I no longer believe in?
Or dive into the unknown world of AI?
Here’s the thing:
Last year, I tried learning Python.
I sucked.
It triggered every shame I felt in high school and uni.
Abstract learning doesn’t click for me.
The words make sense, the sentences make sense… but I just don’t get it.
So I quit.
But now?
AI has changed the game.
I’m back at it—with a new approach.
This time, I have AI breaking down complex ideas for me.
This time, I know why I need to learn things like:
▪️RAG
▪️Hybrid search
▪️Tokenization
▪️Chunking
Because the future of SEO isn’t what you think it is.
And I’m not getting left behind.
____
Hi, I’m Daniel Cheung.
This year, I hit the big 4-0.
Most people buy a fancy Rolex.
I’m choosing maths.
Why?
Because SEO is shifting under our feet.
AI is here—and it’s not just a buzzword anymore.
So, I’m learning it from scratch.
No coding background. No PhD.
Just pure curiosity (and a bit of panic).
If you’re curious about how AI will change marketing—or just want to watch a 40-year-old battle algebra—hit follow.
Let’s figure this out before the robots do.
I thought schema markup was a game-changer.
A way to influence Google by building beautiful, page-level knowledge graphs.
Turns out… I was wrong.
The truth?
Google doesn’t trust our markup.
Because too many SEOs tried to game the system—and spoiled the data.
So while you’re out there tinkering with Organization schema…
Google’s ignoring it.
That realisation hit me hard.
And over the last few weeks, I’ve been eating my humble pie.
Feeling lost.
It reminded me of my early days in technical SEO.
At a crossroads.
I could either sit back and let this crush me.
Or I could take a long draw from my vape, exhale, and choose the hard path.
And that’s exactly what I’m doing.
I spent my Christmas break making a tough decision:
Stick to selling SEO knowledge I no longer believe in?
Or dive into the unknown world of AI?
Here’s the thing:
Last year, I tried learning Python.
I sucked.
It triggered every shame I felt in high school and uni.
Abstract learning doesn’t click for me.
The words make sense, the sentences make sense… but I just don’t get it.
So I quit.
But now?
AI has changed the game.
I’m back at it—with a new approach.
This time, I have AI breaking down complex ideas for me.
This time, I know why I need to learn things like:
▪️RAG
▪️Hybrid search
▪️Tokenization
▪️Chunking
Because the future of SEO isn’t what you think it is.
And I’m not getting left behind.
____
Hi, I’m Daniel Cheung.
This year, I hit the big 4-0.
Most people buy a fancy Rolex.
I’m choosing maths.
Why?
Because SEO is shifting under our feet.
AI is here—and it’s not just a buzzword anymore.
So, I’m learning it from scratch.
No coding background. No PhD.
Just pure curiosity (and a bit of panic).
If you’re curious about how AI will change marketing—or just want to watch a 40-year-old battle algebra—hit follow.
Let’s figure this out before the robots do.
64 comments
Author:
Daniel Cheung
Jan 12, 2025 12:23 AM
regular
Most people sleepwalk through their 1:1s—and wonder why they’re stuck at the same pay.
Newsflash: your 1:1 isn’t a status update. It’s your pay bump strategy.
I learned that the hard way. My first raise? Insulting—$3.30 more per hour. My second raise? A $40K jump. The difference?
I stopped treating 1:1s like a chore and started using them as power moves.
Let me show you how to flip this boring meeting into a fast track to your next raise.
Newsflash: your 1:1 isn’t a status update. It’s your pay bump strategy.
I learned that the hard way. My first raise? Insulting—$3.30 more per hour. My second raise? A $40K jump. The difference?
I stopped treating 1:1s like a chore and started using them as power moves.
Let me show you how to flip this boring meeting into a fast track to your next raise.
7 comments
Author:
Daniel Cheung
Thanita vongxay
Bachelor of Business Student | Aspiring Business Owner | Passionate About Marketing & EntrepreneurshipLinkedIn Profile
Name
Thanita vongxay
Title
Thanita vongxay - Bachelor of Business Student
Headline
Bachelor of Business Student | Aspiring Business Owner | Passionate About Marketing & Entrepreneurship
Location
Sydney, New South Wales
Summary
I am highly motivated Bachelor of Business student with a passion for entrepreneurship, innovation, and marketing strategy. Currently studying at Torrens University, I am developing a strong foundation in business principles while actively participating in consulting projects, marketing campaigns, and leadership opportunities.
My long term goal is to become a successful business owner and contribute to the growth of local and international markets. I’m especially interested in digital marketing, branding, and customer relationship management. I’m always open to learning from others and connecting with professionals who share a similar drive for growth and creativity.
My long term goal is to become a successful business owner and contribute to the growth of local and international markets. I’m especially interested in digital marketing, branding, and customer relationship management. I’m always open to learning from others and connecting with professionals who share a similar drive for growth and creativity.
Snippet
Bachelor of Business Student | Aspiring Business Owner | Passionate About Marketing & Entrepreneurship · I am highly motivated ... digital marketing, branding, ...
Current Experiences
Marketing consultant (Student project)
Torrens University Australia
Sydney, New South Wales, Australia
Started: Jun 2022 - Present
Collaborated in a team to develop a marketing strategy for a real-world client
Conducted SWOT analysis, social media audits, and competitor research
Delivered a final pitch presentation and client report
Conducted SWOT analysis, social media audits, and competitor research
Delivered a final pitch presentation and client report
Industry: Higher Education
Company Size: 1000-5000 (1667 staff)
Social Media
LinkedIn:
https://www.linkedin.com/in/thanita-vongxay-
(100)
LinkedIn Posts - Thanita vongxay
1 post(s) foundRick Slater
Founder byronbay.com ~ 27+ Years Best Practice Digital MarketingLinkedIn Profile
Email
Name
Rick Slater
Title
Rick Slater - Founder byronbay.com ~ 27+ Years Best ...
Headline
Founder byronbay.com ~ 27+ Years Best Practice Digital Marketing
Location
Sydney, New South Wales
Summary
A wildcard since the beginning, I started the byronbay.com way back in 1997 and have maintained a strong affinity for the ever-changing world of digital marketing since.
I’ve managed to keep one eye on evolving digital trends AND maintain a consistent work ethic, allowing byronbay.com to produce the content its visitors are looking for, rank well in all related SERPs, and publish the region’s most popular tourism social channels.
Over the years, I have also co-founded a couple of other digital businesses, been involved with marketing and publishing dozens of popular websites and have worked on a variety of side projects.
Through all the ups and downs of 25+ years online, my work is still full of enough surprises and innovations to keep things interesting.
With my main business 100% focused on Byron Bay, I support and engage with local Byron businesses. I’ve been on a variety of industry boards, and am currently on the board of Destination Byron.
My hobbies include the three Ps: pool, pinball and photography.
Let's connect.
I’ve managed to keep one eye on evolving digital trends AND maintain a consistent work ethic, allowing byronbay.com to produce the content its visitors are looking for, rank well in all related SERPs, and publish the region’s most popular tourism social channels.
Over the years, I have also co-founded a couple of other digital businesses, been involved with marketing and publishing dozens of popular websites and have worked on a variety of side projects.
Through all the ups and downs of 25+ years online, my work is still full of enough surprises and innovations to keep things interesting.
With my main business 100% focused on Byron Bay, I support and engage with local Byron businesses. I’ve been on a variety of industry boards, and am currently on the board of Destination Byron.
My hobbies include the three Ps: pool, pinball and photography.
Let's connect.
Snippet
Founder byronbay.com ~ 27+ Years Best Practice Digital Marketing · A ... Byron Bay, New South Wales, Australia. My name is Rick Slater, I started ...
Current Experiences
Founder
byronbay.com PTY LTD
Byron Bay, New South Wales, Australia
Started: Sep 1997 - Present
My name is Rick Slater, I started ByronBay.com in 1997. I love the region and am proud of my local and independent business and all the wonderful and interesting people, businesses, festivals and stakeholders I get to work with.
As an Internet person, I do tend to have a more ‘behind the scenes’ persona – but I get shit done, AND I am comfortable pointing out that ByronBay.com always punches above its weight when its digital reach is compared to other destinations around Australia and the world!
FYI, established 1997, byronbay.com attracts, informs and engages with two-thirds of the region's visitors via its website, blogs and socials. As a local and independent business, we provide our audience with a direct connection and sense of place they cannot find anywhere else. And, we like to work with businesses that want to increase sales &/or amplify their connection to Byron and the people who visit.
Get listed up on byronbay.com - https://bbay.me/join
As an Internet person, I do tend to have a more ‘behind the scenes’ persona – but I get shit done, AND I am comfortable pointing out that ByronBay.com always punches above its weight when its digital reach is compared to other destinations around Australia and the world!
FYI, established 1997, byronbay.com attracts, informs and engages with two-thirds of the region's visitors via its website, blogs and socials. As a local and independent business, we provide our audience with a direct connection and sense of place they cannot find anywhere else. And, we like to work with businesses that want to increase sales &/or amplify their connection to Byron and the people who visit.
Get listed up on byronbay.com - https://bbay.me/join
Industry: Leisure, Travel & Tourism
Company Size: 1-10 (3 staff)
Other Projects
rickslater.com
Started: Apr 2002 - Present
With 27 years online, I have dabbled in quite a few side projects (most before 'side hustle' was a term).
This has been getting some traction in recent years...
Visit North Coast (www.visitnorthcoast.com.au) - A tourism website for the north coast of NSW. Launched in 2015 and pretty much ignored... I noticed a huge bump in traffic through COVID, cleaned up the site a little and it's maintained its traffic increase since. Working on the socials now with the aim to re-dev the site in the near future.
This has been getting some traction in recent years...
Visit North Coast (www.visitnorthcoast.com.au) - A tourism website for the north coast of NSW. Launched in 2015 and pretty much ignored... I noticed a huge bump in traffic through COVID, cleaned up the site a little and it's maintained its traffic increase since. Working on the socials now with the aim to re-dev the site in the near future.
Industry: n/a
Company Size: n/a (n/a staff)
Contact Information
Emails:
[email protected]
(100) (work)
[email protected]
(100) (personal)
Phones:
+1 408-268-6417
(100)
+14089979361
(100) (work phone)
+61 2 6685 5050
(100)
+61 400 112 181
(100) (mobile)
+61 1300 652 795
(100) (work phone)
Social Media
LinkedIn:
https://www.linkedin.com/in/rickslatercom
(100)
Twitter:
https://twitter.com/australia1_
(100)
LinkedIn Posts - Rick Slater
3 post(s) found
Sep 29, 2023 05:58 AM
regular
Happy birthday byronbay.com!
My name is Rick Slater, it was 26 years ago today, September 29 1997, that I started byronbay.com.
As Byron's first 100% online worker, looking back over the last 26 years is pretty wild. 26 years is a long time to be online, and an even longer time to be in business in Byron Bay.
Buying a domain name in 1997 was like buying bitcoin in 2012 - a little dodgy, and I was gouged with fees - it cost me $300 USD.
First, I thought I was going to list market stall holders, but right away I started receiving emails from people looking for a place to stay, a restaurant recommendation for their anniversary, if they could rent a surfboard, etc. And just like that, byronbay.com became a tourism portal.
I was staying up late, participating in the search engine forums and built byronbay.com around what is now known as SEO or search engine marketing.
As a result, byronbay.com was at the top of the search rankings pre-google (Excite, AltaVista, Infoseek, etc), and number one since Google!
As the Internet expanded over the years, byronbay.com was able to adapt and thrive. I love testing new platforms and always lean into the ones that work.
These days I focus on the flagship byronbay.com website, two active blogs, a monthly eDM, Facebook and Instagram.
Now, byronbay.com attracts, informs and engages with two-thirds of the region's visitors. We like to work with local businesses looking to increase their direct bookings AND their connection to Byron and the people who visit.
You can learn more about byronbay.com's audience and services via our media kit at https://bbay.me/join
My name is Rick Slater, it was 26 years ago today, September 29 1997, that I started byronbay.com.
As Byron's first 100% online worker, looking back over the last 26 years is pretty wild. 26 years is a long time to be online, and an even longer time to be in business in Byron Bay.
Buying a domain name in 1997 was like buying bitcoin in 2012 - a little dodgy, and I was gouged with fees - it cost me $300 USD.
First, I thought I was going to list market stall holders, but right away I started receiving emails from people looking for a place to stay, a restaurant recommendation for their anniversary, if they could rent a surfboard, etc. And just like that, byronbay.com became a tourism portal.
I was staying up late, participating in the search engine forums and built byronbay.com around what is now known as SEO or search engine marketing.
As a result, byronbay.com was at the top of the search rankings pre-google (Excite, AltaVista, Infoseek, etc), and number one since Google!
As the Internet expanded over the years, byronbay.com was able to adapt and thrive. I love testing new platforms and always lean into the ones that work.
These days I focus on the flagship byronbay.com website, two active blogs, a monthly eDM, Facebook and Instagram.
Now, byronbay.com attracts, informs and engages with two-thirds of the region's visitors. We like to work with local businesses looking to increase their direct bookings AND their connection to Byron and the people who visit.
You can learn more about byronbay.com's audience and services via our media kit at https://bbay.me/join
9 comments
Author:
Rick Slater
Sep 12, 2023 12:11 PM
regular
ByronBay.com is offering half price annual listings to restaurants, so we can all work together and present our audience with the widest variety of dinning and food related options possible. Learn more, visit www.byronbay.com/half-off/
0 comments
Author:
Rick Slater
May 19, 2021 05:32 AM
quote
Really looking forward to Simon's Keynote at our upcoming Tourism Symposium on 17 June (detail & tickets via https://lnkd.in/gBXSUND)
0 comments
Author:
Rick Slater
Blake Ng
Co-Founder at KongLinkedIn Profile
Email
Name
Blake Ng
Title
Blake Ng - Co-Founder at Kong
Headline
Co-Founder at Kong
Location
Sydney, New South Wales
Summary
My Marketing Formula: Tell Great Stories = People Buy More Stuff.
PS. I tell great stories.
PS. I tell great stories.
Snippet
Kong Booking Software Graphic. Co-Founder · SafetyCulture Graphic. Product Marketing Manager · Rezdy · General Assembly Graphic. Digital Marketing Instructional ...
Current Experiences
Co-Founder
Kong Booking Software
Started: Nov 2025 - Present
Industry: Computer Software
Company Size: 1-10 (1 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (work)
[email protected]
(100) (work)
Phones:
(504) 944-9100
(100) (work phone)
Social Media
LinkedIn:
https://www.linkedin.com/in/blake-ng
(100)
LinkedIn:
https://www.linkedin.com/in/blake-ng-62040855
(100)
LinkedIn Posts - Blake Ng
24 post(s) found
Nov 18, 2025 05:02 AM
regular
“To provide for my family.” “To give my wife and kids a better life.”
In developing regions, travel isn’t just a business. It’s a lifeline.
Yet throughout the years, I’ve seen operators from these regions receive rejection after rejection from technology companies that were supposed to help them grow.
"We don't currently accept operators from your region."
"We don't have the capacity to support your business."
The reason was always the same. The lifetime value per operator was considered too small. The regions weren't prioritized. The business case didn't work.
I spent years trying to solve this, but after a trip to Indonesia with my brother Zachary Ng, we realised the only way to truly help was to build something new — something fair, fast, and designed for them.
So 12 months ago, after rewatching Luke Anear's SafetyCulture documentary 3 times, I quit my dream job at SafetyCulture, packed up, and moved back to Malaysia.
And today, after emotionally manipulating/ convincing Zack to quit his dream job at Atlassian too, we’re excited to launch Kong - meaning (控)control - a booking and distribution system built to give operators control of their time, business, and brand.
Note: I know I said launched (cause it sounds cooler), but what I really meant was beta.
If you or anyone you know might be interested in Kong, we’d love for you to try it out at https://lnkd.in/gUUDJ3Wj
While this is just the beginning, I wanted to thank everyone who’s helped us along the way, whether you’ve jumped on a call to give us feedback, introduced us to a contact or simply supported us along the way, Kong wouldn’t be possible without you.
Finally, to the operators. Just as you're dedicated to your guests, Kong is dedicated to you, the ones who make travel happen.
Let’s get this party started.
In developing regions, travel isn’t just a business. It’s a lifeline.
Yet throughout the years, I’ve seen operators from these regions receive rejection after rejection from technology companies that were supposed to help them grow.
"We don't currently accept operators from your region."
"We don't have the capacity to support your business."
The reason was always the same. The lifetime value per operator was considered too small. The regions weren't prioritized. The business case didn't work.
I spent years trying to solve this, but after a trip to Indonesia with my brother Zachary Ng, we realised the only way to truly help was to build something new — something fair, fast, and designed for them.
So 12 months ago, after rewatching Luke Anear's SafetyCulture documentary 3 times, I quit my dream job at SafetyCulture, packed up, and moved back to Malaysia.
And today, after emotionally manipulating/ convincing Zack to quit his dream job at Atlassian too, we’re excited to launch Kong - meaning (控)control - a booking and distribution system built to give operators control of their time, business, and brand.
Note: I know I said launched (cause it sounds cooler), but what I really meant was beta.
If you or anyone you know might be interested in Kong, we’d love for you to try it out at https://lnkd.in/gUUDJ3Wj
While this is just the beginning, I wanted to thank everyone who’s helped us along the way, whether you’ve jumped on a call to give us feedback, introduced us to a contact or simply supported us along the way, Kong wouldn’t be possible without you.
Finally, to the operators. Just as you're dedicated to your guests, Kong is dedicated to you, the ones who make travel happen.
Let’s get this party started.
56 comments
Author:
Blake Ng
Mar 13, 2025 01:38 PM
quote
I quit my job the day after watching this. Would recommend everyone check it out 😂
1 comments
Author:
Blake Ng
Feb 10, 2025 07:49 AM
regular
Purple Reign: The Great Acai Repositioning Case
"In comparison to oats, avocado and eggs, Acai isn’t THAT healthy, but in comparison to ice cream and cake, Acai IS THE HEALTH KING."
“What is positioning?” It’s a question we as product marketers get asked pretty often.
I love eating Acai almost as much as I love using it to answer this question.
From around 2015-2017, Acai bowls started becoming popular as a breakfast item throughout Sydney but from 2018, as you’ve probably noticed, it faced a huge decline in popularity.
Yet by 2022, the purple king returned, stronger than ever before. And it’s popularity has only been growing since, to the point where it’s incited ‘Acai Wars’ across Australia. The difference, instead of an Acai bowl, it was reintroduced as Acai Softserve.
So why did this small change take Acai to new heights?
Well, consumers have a frame of reference for which they evaluate products; depending on what you call a product, consumers have a pre-determined set of criteria in their heads for which they’ll use to evaluate your product against others in the category.
Acai bowls were first positioned as a breakfast item, and by doing so, consumers evaluated it with the following criteria:
1) Health benefits
2) Taste
3) Nutritional Value
4) Convenience
5) Variety
While Acai bowls scored extremely well on both the health benefits and taste, it didn’t fair too well in terms of nutritional value, convenience and variety. For example, a wrap has more nutritional value, convenience & variety. Over time, consumers noticed this and started pivoting away from this breakfast item.
However, everything changed in 2022 when the Purple King returned in the form of soft serve. In this form, it was now playing in the dessert category; which is evaluated with the following criteria:
1) Taste
2) Presentation
3) Texture
4) Quality of ingredients
All of which, Acai soft serve scores extremely well on. Suddenly it was an elite in the category. But that’s not all, in addition to already being a great dessert, it also had a differentiator (competitive edge), it came with health benefits.
In comparison to oats, avocado and eggs, Acai isn’t THAT healthy, but in comparison to ice cream and cake, Acai IS THE HEALTH KING.
This differentiator gave Acai something it could shout about, and that turned it into a category leader as it continues to expand it’s dominance all over Australia.
It's a perfect example of how you can take the exact same thing, reposition it in a different market, and see a huge impact on your sales.
As you can tell, I’ve been thinking about Acai quite a lot, mainly because I’ve moved back to Malaysia and Acai is expensive and non-existent here. So if you or anyone you know needs any help on product marketing, reach out so I can eat some Acai.
Note: Of course there are plenty of other factors that may have affected the resurgence of Acai, but I have no doubt that repositioning played a huge role.
"In comparison to oats, avocado and eggs, Acai isn’t THAT healthy, but in comparison to ice cream and cake, Acai IS THE HEALTH KING."
“What is positioning?” It’s a question we as product marketers get asked pretty often.
I love eating Acai almost as much as I love using it to answer this question.
From around 2015-2017, Acai bowls started becoming popular as a breakfast item throughout Sydney but from 2018, as you’ve probably noticed, it faced a huge decline in popularity.
Yet by 2022, the purple king returned, stronger than ever before. And it’s popularity has only been growing since, to the point where it’s incited ‘Acai Wars’ across Australia. The difference, instead of an Acai bowl, it was reintroduced as Acai Softserve.
So why did this small change take Acai to new heights?
Well, consumers have a frame of reference for which they evaluate products; depending on what you call a product, consumers have a pre-determined set of criteria in their heads for which they’ll use to evaluate your product against others in the category.
Acai bowls were first positioned as a breakfast item, and by doing so, consumers evaluated it with the following criteria:
1) Health benefits
2) Taste
3) Nutritional Value
4) Convenience
5) Variety
While Acai bowls scored extremely well on both the health benefits and taste, it didn’t fair too well in terms of nutritional value, convenience and variety. For example, a wrap has more nutritional value, convenience & variety. Over time, consumers noticed this and started pivoting away from this breakfast item.
However, everything changed in 2022 when the Purple King returned in the form of soft serve. In this form, it was now playing in the dessert category; which is evaluated with the following criteria:
1) Taste
2) Presentation
3) Texture
4) Quality of ingredients
All of which, Acai soft serve scores extremely well on. Suddenly it was an elite in the category. But that’s not all, in addition to already being a great dessert, it also had a differentiator (competitive edge), it came with health benefits.
In comparison to oats, avocado and eggs, Acai isn’t THAT healthy, but in comparison to ice cream and cake, Acai IS THE HEALTH KING.
This differentiator gave Acai something it could shout about, and that turned it into a category leader as it continues to expand it’s dominance all over Australia.
It's a perfect example of how you can take the exact same thing, reposition it in a different market, and see a huge impact on your sales.
As you can tell, I’ve been thinking about Acai quite a lot, mainly because I’ve moved back to Malaysia and Acai is expensive and non-existent here. So if you or anyone you know needs any help on product marketing, reach out so I can eat some Acai.
Note: Of course there are plenty of other factors that may have affected the resurgence of Acai, but I have no doubt that repositioning played a huge role.
9 comments
Author:
Blake Ng
Jan 13, 2025 01:40 AM
regular
At the end of October, 5 months into my job at SafetyCulture, I was unable to pass my probation.
It’s taken me a few months to write this post.
It’s been extremely difficult….
Mainly because the crypto bull market hit, and between trading cat and dog shit coins, I haven’t had much time to write this.
Jokes aside, I left Safety Culture 5 months into my job. The problem, SafetyCulture is TOO INSPIRING.
Day 1 into my job at SafetyCulture, I listened to a speech by Luke Anear, he said “Only 3% of people will drive change in the world, 7% will watch the change, and 90% won’t realize what changes. I want everyone here to be the 3% and I want all of you to really think about how you can drive that change.”
For the next 5 months, I couldn’t stop thinking about how I could drive that change. And after binge-watching Luke’s documentary 3 times over the weekend, I walked into SafetyCulture the following Monday and handed in my resignation.
While the work at SafetyCulture has been extremely meaningful and fulfilling, I realized the change that I wanted to drive was a problem that I’ve been wanting to solve for years, and it wasn’t something that I could do at SafetyCulture, it’s something I’d have to build on my own.
So after almost 10 years in Sydney, I’m moving back home to Malaysia to start my own company.
My 5 months at SafetyCulture, while short, was absolutely amazing. I can’t thank my managers Christina Lord and Ally Lasley (林向阳) enough, as well as the amazing all-star team Ed Orrock, Angela Wozniak and Ronnie Nunez. I 100% would hangout with them outside of work, though I’m not sure if it goes both ways….
And to the dream Hackathon team (David Wong, Junbo Kim, Dixon Deng and Max Belov) that allowed me to leave as a winner on my last day, thank you for letting my last completed Jira ticket be “Win Hackathon”. My only regret is knowing that we 100% would’ve pulled a 3 peat if we stuck together for the next Hackathons.
To anyone who’s after fulfilling and meaningful work, I 100% recommend joining Safety Culture. I often hear people say “chill out, you’re saving PDFs not lives”. At Safety Culture, the work you do truly does save lives.
I leave knowing this is my Bitcoin Pizza moment. I know one day I will look at SafetyCulture’s valuation and cry knowing how much I could’ve made if my stocks had vested.
In the meantime, apparently being a founder doesn’t pay very well, and I don’t want to starve. So I am open to product marketing contract and consulting work. If you or anyone you know needs any product marketing help, send me a message so I can eat.
It’s taken me a few months to write this post.
It’s been extremely difficult….
Mainly because the crypto bull market hit, and between trading cat and dog shit coins, I haven’t had much time to write this.
Jokes aside, I left Safety Culture 5 months into my job. The problem, SafetyCulture is TOO INSPIRING.
Day 1 into my job at SafetyCulture, I listened to a speech by Luke Anear, he said “Only 3% of people will drive change in the world, 7% will watch the change, and 90% won’t realize what changes. I want everyone here to be the 3% and I want all of you to really think about how you can drive that change.”
For the next 5 months, I couldn’t stop thinking about how I could drive that change. And after binge-watching Luke’s documentary 3 times over the weekend, I walked into SafetyCulture the following Monday and handed in my resignation.
While the work at SafetyCulture has been extremely meaningful and fulfilling, I realized the change that I wanted to drive was a problem that I’ve been wanting to solve for years, and it wasn’t something that I could do at SafetyCulture, it’s something I’d have to build on my own.
So after almost 10 years in Sydney, I’m moving back home to Malaysia to start my own company.
My 5 months at SafetyCulture, while short, was absolutely amazing. I can’t thank my managers Christina Lord and Ally Lasley (林向阳) enough, as well as the amazing all-star team Ed Orrock, Angela Wozniak and Ronnie Nunez. I 100% would hangout with them outside of work, though I’m not sure if it goes both ways….
And to the dream Hackathon team (David Wong, Junbo Kim, Dixon Deng and Max Belov) that allowed me to leave as a winner on my last day, thank you for letting my last completed Jira ticket be “Win Hackathon”. My only regret is knowing that we 100% would’ve pulled a 3 peat if we stuck together for the next Hackathons.
To anyone who’s after fulfilling and meaningful work, I 100% recommend joining Safety Culture. I often hear people say “chill out, you’re saving PDFs not lives”. At Safety Culture, the work you do truly does save lives.
I leave knowing this is my Bitcoin Pizza moment. I know one day I will look at SafetyCulture’s valuation and cry knowing how much I could’ve made if my stocks had vested.
In the meantime, apparently being a founder doesn’t pay very well, and I don’t want to starve. So I am open to product marketing contract and consulting work. If you or anyone you know needs any product marketing help, send me a message so I can eat.
36 comments
Author:
Blake Ng
Jun 03, 2024 09:44 AM
regular
I’m happy to share that I’m starting a new position as Product Marketing Manager at SafetyCulture!
27 comments
Author:
Blake Ng
Apr 30, 2024 10:40 AM
regular
Today I caught my luckiest wave. The sea was calm for as long as I could remember, then out of nowhere a huge wave popped up right behind me, I’d never tried getting on anything this big before, but before I had time to think, my coach said “THIS IS THE ONE! PADDLE!”, and shoved me into it.
It wasn’t what I expected, but I held on for dear life, and it was one of the best rides of my life.
This pretty much sums up my time at Rezdy. Before joining Rezdy, I was applying to jobs for 18 months with no luck. Then out of nowhere, a recruiter from Rezdy reached out to me, Ricki Hudson and Taz Bareham tried to explain Rezdy to me in the form of steak and potatoes, and the next thing I knew, I started my first day in a dingy terrace house in Surry Hills.
And before I knew it, I went from filming case study videos in Cambodia to wondering if I’d still have a job during COVID to geeking out about payment gateways and their respective terminals. Needless to say, it's been a wild ride.
They say luck is when opportunity meets preparation. But to me, luck is being in the right place, at the right time, with the right people around you, to push you through. And just like my coach today, I had the best managers around me. I can’t thank Ricki Hudson, Taz Bareham, Max Harris Brassil, Susan DeBottis and Sophie Lorre enough for the guidance and freedom to execute over the years.
But waves don’t last forever even the perfect ones. So after 5 years, I’m bidding farewell to Rezdy.
It’s been an amazing ride, made even better by the people. Just to name a few who I’ve had the pleasure of working with over the years Kevin Tjoe Sian Kaye Erick Tomaliwan Chris Atkin Kevin Fisher Andrea Trombone Andy Tasnavites Ami Nishizono Jonas Bula Sarang Shaikh Ben J D. Lisa Robertson Hemant Malhotra Rudolf Airapetyan and so many more.
As for what’s next? I’m heading up the road to SafetyCulture, for the next lucky wave. And I hope this one's a barel.
PS: Apologies for all the surfing references, I’m currently on a surf camp in Lombok, and this is all I can think about.
It wasn’t what I expected, but I held on for dear life, and it was one of the best rides of my life.
This pretty much sums up my time at Rezdy. Before joining Rezdy, I was applying to jobs for 18 months with no luck. Then out of nowhere, a recruiter from Rezdy reached out to me, Ricki Hudson and Taz Bareham tried to explain Rezdy to me in the form of steak and potatoes, and the next thing I knew, I started my first day in a dingy terrace house in Surry Hills.
And before I knew it, I went from filming case study videos in Cambodia to wondering if I’d still have a job during COVID to geeking out about payment gateways and their respective terminals. Needless to say, it's been a wild ride.
They say luck is when opportunity meets preparation. But to me, luck is being in the right place, at the right time, with the right people around you, to push you through. And just like my coach today, I had the best managers around me. I can’t thank Ricki Hudson, Taz Bareham, Max Harris Brassil, Susan DeBottis and Sophie Lorre enough for the guidance and freedom to execute over the years.
But waves don’t last forever even the perfect ones. So after 5 years, I’m bidding farewell to Rezdy.
It’s been an amazing ride, made even better by the people. Just to name a few who I’ve had the pleasure of working with over the years Kevin Tjoe Sian Kaye Erick Tomaliwan Chris Atkin Kevin Fisher Andrea Trombone Andy Tasnavites Ami Nishizono Jonas Bula Sarang Shaikh Ben J D. Lisa Robertson Hemant Malhotra Rudolf Airapetyan and so many more.
As for what’s next? I’m heading up the road to SafetyCulture, for the next lucky wave. And I hope this one's a barel.
PS: Apologies for all the surfing references, I’m currently on a surf camp in Lombok, and this is all I can think about.
41 comments
Author:
Blake Ng
Oct 11, 2021 02:55 AM
regular
Rezdy is celebrating 10 Years this month 🥳 and we have some exciting opportunities open! Please reach out to Matthew Brennan if you’re interested or have any questions
#hiring #saascompany #greatculture
#hiring #saascompany #greatculture
0 comments
Author:
Blake Ng
May 12, 2021 11:18 AM
regular
Keen to be speaking on this panel next Wednesday alongside these experts(myself excluded) at General Assembly Australia's Career Pivots: What It Takes to Be a Digital Marketer. If you've ever wanted to take the plunge into digital marketing, definitely check this one out!
PS: I should have some good puns prepared for this...
http://ga.co/MarketerMay19
PS: I should have some good puns prepared for this...
http://ga.co/MarketerMay19
4 comments
Author:
Blake Ng
Nov 02, 2020 12:18 PM
regular
“Thank youuuu very much”. That was me closing off my final presentation for Adschool. The “you” is not a typo, my speech was slurred, probably because I was high off the large dosage of painkillers I’d taken after extracting all 4 of my wisdom teeth. In that moment, I decided to take a break, thought I deserved one. And it felt absolutely... horrible.
Like plenty of other people my age, I was fixated on the idea that you should always be working, you should always be struggling and that relaxation is a big no-no. In this piece, I share some of the consequences of this way of thinking and how it held me back in some regards. It's a pretty honest piece for once.
#hustle #hustleporn #struggle #productivity
Like plenty of other people my age, I was fixated on the idea that you should always be working, you should always be struggling and that relaxation is a big no-no. In this piece, I share some of the consequences of this way of thinking and how it held me back in some regards. It's a pretty honest piece for once.
#hustle #hustleporn #struggle #productivity
21 comments
Author:
Blake Ng
Oct 28, 2020 04:15 AM
quote
I used to submit Canva templates for my graphic design subject at Uni. I scored a HD (thanks Canva), needless to say I never had much design skill.
But along the way I picked it up, and always found the quickest ways to creating those designs. It was an absolute pleasure sharing some of those tips and tricks in this webinar.
So if you don't have a background in design but want to create some graphic designs on the fly, check out the webinar below!
But along the way I picked it up, and always found the quickest ways to creating those designs. It was an absolute pleasure sharing some of those tips and tricks in this webinar.
So if you don't have a background in design but want to create some graphic designs on the fly, check out the webinar below!
9 comments
Author:
Blake Ng
Oct 08, 2020 02:43 AM
quote
Graphic design is like making sandwiches.
At the end of the day, they're both made out of a bunch of layers. What I'm saying is that design is not that hard to pick up and do decently, which is where I'm at. Of course, to do it really well you need years and years of experience. Or you can take the fast route and learn from the best, that is Benjamin Williams, managing director of 55 KNOTS.
Luckily, I've managed to convince him to jump on a webinar with me to share his learnings over the years on the 23rd of October at 10 AM. And when I say convince I mean I said "please" like 8 times.
He'll be talking design fundamentals and building your brand visuals. After that, I'll be chatting through how you can use those to create your own design sandwich (so I can take some credit for a good webinar)!
Register here: https://lnkd.in/g4Pewvh
I promise it'll be good. I'm already practicing how to laugh at my own jokes because you can't see reactions on Zoom Webinars.
At the end of the day, they're both made out of a bunch of layers. What I'm saying is that design is not that hard to pick up and do decently, which is where I'm at. Of course, to do it really well you need years and years of experience. Or you can take the fast route and learn from the best, that is Benjamin Williams, managing director of 55 KNOTS.
Luckily, I've managed to convince him to jump on a webinar with me to share his learnings over the years on the 23rd of October at 10 AM. And when I say convince I mean I said "please" like 8 times.
He'll be talking design fundamentals and building your brand visuals. After that, I'll be chatting through how you can use those to create your own design sandwich (so I can take some credit for a good webinar)!
Register here: https://lnkd.in/g4Pewvh
I promise it'll be good. I'm already practicing how to laugh at my own jokes because you can't see reactions on Zoom Webinars.
0 comments
Author:
Blake Ng
May 05, 2020 07:58 AM
regular
Yesterday I taught my first class on Content Marketing with General Assembly Sydney. I'm glad to announce that for the first time ever, there were no puns in my slides.
Honestly, never thought this would be something I would be doing during this lockdown, especially considering the fact that this time last year I was just graduating from this course. Special thanks to Adam O'Neill for giving me the opportunity to jump on and talk about my favourite part of marketing!
Here's to hoping that it wasn't just me who enjoyed the class and looking forward to another one!
#virtuallearning #contentmarketing #digitalmarketingcourse
Honestly, never thought this would be something I would be doing during this lockdown, especially considering the fact that this time last year I was just graduating from this course. Special thanks to Adam O'Neill for giving me the opportunity to jump on and talk about my favourite part of marketing!
Here's to hoping that it wasn't just me who enjoyed the class and looking forward to another one!
#virtuallearning #contentmarketing #digitalmarketingcourse
12 comments
Author:
Blake Ng
Apr 07, 2020 07:40 AM
quote
If there's one thing we should be doing this long weekend, it's checking out this report from TBWA\Australia. With all the panic and hysteria going on in the last couple of weeks, this is a breath of fresh air. What a load of powerful ideas and guidance for brands to get through this crisis. It definitely leaves you with a lot to think about moving forward!
1 comments
Author:
Blake Ng
Mar 21, 2020 12:53 AM
quote
What a week! We started off Monday in the offices like any other day and before we knew it , we were all working from home. Glad to say that no projects were delayed, if anything the situation pulled us together and drove our schedule further.
Having said that, it's been a tough time for everyone in the tourism industry, we all know why. So, for the last week we've been hard at work building a portal (https://lnkd.in/gmMfgrR), collecting helpful resources from across the web to help tour operators around the world. Together4Tourism is a portal for people across the industry to come together, share helpful tips, find resources and connect during these challenging times.
Given the hiccups, we're extremely proud of what we've managed to build in such a short period of time. Special thanks to Benjamin Williams and Peter Jotanovic for designing and building this so quickly! And of course Taz Bareham, Ricki Hudson and Max Harris Brassil for spear-heading this through.
#together4tourism
Having said that, it's been a tough time for everyone in the tourism industry, we all know why. So, for the last week we've been hard at work building a portal (https://lnkd.in/gmMfgrR), collecting helpful resources from across the web to help tour operators around the world. Together4Tourism is a portal for people across the industry to come together, share helpful tips, find resources and connect during these challenging times.
Given the hiccups, we're extremely proud of what we've managed to build in such a short period of time. Special thanks to Benjamin Williams and Peter Jotanovic for designing and building this so quickly! And of course Taz Bareham, Ricki Hudson and Max Harris Brassil for spear-heading this through.
#together4tourism
1 comments
Author:
Blake Ng
Feb 17, 2020 10:51 PM
regular
Yesterday I saw some of my videos on display at THE Manly Wharf. Didn't think having a physical display would be so different from racking up views online!
As you can imagine, coming from an Asian family, the arts is not much of a priority. Shooting videos especially, should've been nothing more than a hobby. So seeing this on display, was an absolute blast!
Thanks Manly Sailing!
#manly #video
As you can imagine, coming from an Asian family, the arts is not much of a priority. Shooting videos especially, should've been nothing more than a hobby. So seeing this on display, was an absolute blast!
Thanks Manly Sailing!
#manly #video
2 comments
Author:
Blake Ng
Jan 20, 2020 10:42 AM
regular
If you told me last year that my job would involve traveling to amazing places around the world to shoot, I'd have thought you were crazy.
I shot this sometime in December when Rezdy sent me to Cambodia to meet a customer. It's still hard to believe that this is my job!
2019 has been nothing short of amazing! It was a huge year for me. From taking a loan to pay for my course at General Assembly and working all my weekends to pay off the loan, to ending the year off with this, it's been a wild ride!
I really want to thank the guys at General Assembly Sydney, especially Jordan Lomax and Lucy Barnes for the career guidance, puns and gifs, never forget the gifs. I can't recommend General Assembly enough!
And of course everyone at Rezdy, especially Ricki Hudson and Taz Bareham for giving me the opportunity to join such an amazing organization, the freedom to experiment, test and own so many projects, the non-stop guidance and of course, as Ricki says after a few drinks, just being straight up fire (awesome) bosses!
I've been waiting for 2020, one of my fortune-teller friends said it'll be my biggest year yet. (Yes, I believe in that, it's called Feng Shui, look it up, it's legit). So here's to a bigger 2020!
#newdecade
I shot this sometime in December when Rezdy sent me to Cambodia to meet a customer. It's still hard to believe that this is my job!
2019 has been nothing short of amazing! It was a huge year for me. From taking a loan to pay for my course at General Assembly and working all my weekends to pay off the loan, to ending the year off with this, it's been a wild ride!
I really want to thank the guys at General Assembly Sydney, especially Jordan Lomax and Lucy Barnes for the career guidance, puns and gifs, never forget the gifs. I can't recommend General Assembly enough!
And of course everyone at Rezdy, especially Ricki Hudson and Taz Bareham for giving me the opportunity to join such an amazing organization, the freedom to experiment, test and own so many projects, the non-stop guidance and of course, as Ricki says after a few drinks, just being straight up fire (awesome) bosses!
I've been waiting for 2020, one of my fortune-teller friends said it'll be my biggest year yet. (Yes, I believe in that, it's called Feng Shui, look it up, it's legit). So here's to a bigger 2020!
#newdecade
20 comments
Author:
Blake Ng
Nov 22, 2019 05:19 AM
quote
Thanks for the invite LinkedIn. Definitely one of the more interesting platforms to spend your media budget on! The accuracy of the tag is going to make tracking real interesting!
0 comments
Author:
Blake Ng
Nov 21, 2019 02:10 AM
quote
It's awesome to be part of such an amazing team! Congrats Rezdy, here's to many more years of growth.
PS. Big shoutout to Taz Bareham and Ricki Hudson for hiring me, I'd be unemployed without you guys!
#saas #traveltech #deloittefast50
PS. Big shoutout to Taz Bareham and Ricki Hudson for hiring me, I'd be unemployed without you guys!
#saas #traveltech #deloittefast50
2 comments
Author:
Blake Ng
Nov 13, 2019 09:04 AM
quote
Congrats Rocket Agency ®. It's been a pleasure working with you guys! Our foresight suggests even bigger things next year!
0 comments
Author:
Blake Ng
Oct 14, 2019 11:46 PM
quote
It was great meeting everyone at Klook. Great event and don't even get me started on those mushroom dumplings! Can't think of a better way to spend a Friday evening!
0 comments
Author:
Blake Ng
Sep 12, 2019 07:37 AM
quote
Congrats Rocket Agency ® on your nomination for the AMY Awards! And thanks for bringing the Rezdy name to the award ceremony! #amy
0 comments
Author:
Blake Ng
Aug 14, 2019 01:22 AM
quote
Had the pleasure of writing up a guest post for TourismTiger! Glad with the way it turned out!
0 comments
Author:
Blake Ng
Jun 11, 2019 02:12 PM
regular
Today, just a couple of weeks after graduating from General Assembly Sydney, I started my dream role, content marketing at a travel start-up (Yes this is an endorsement).
After receiving an offer from Rezdy just 8 days after graduation, I can honestly say those 400 hours of Jordan Lomax talking about Miley Cyrus and Digital Marketing was worth it! Best $13 Grand I've ever spent! So thanks Jordan for being such an amazing mentor and tolerating my puns! Thanks Lucy Barnes for all the career help and to the classmates Lachlan Dowding and Rohit Ramesh for also tolerating my puns!
Am extremely keen to start this new chapter. Special thanks to Ricki Hudson and Taz Bareham for taking me onboard and preventing my unemployment, can't wait to work with you guys!
Exciting times ahead!
After receiving an offer from Rezdy just 8 days after graduation, I can honestly say those 400 hours of Jordan Lomax talking about Miley Cyrus and Digital Marketing was worth it! Best $13 Grand I've ever spent! So thanks Jordan for being such an amazing mentor and tolerating my puns! Thanks Lucy Barnes for all the career help and to the classmates Lachlan Dowding and Rohit Ramesh for also tolerating my puns!
Am extremely keen to start this new chapter. Special thanks to Ricki Hudson and Taz Bareham for taking me onboard and preventing my unemployment, can't wait to work with you guys!
Exciting times ahead!
13 comments
Author:
Blake Ng
Mar 25, 2019 11:42 AM
regular
Been working on developing an alternative source of food, one that's more nutritious, affordable and ecologically sustainable using crickets. Check out Oeco Food's new video, showcasing what our venture is all about! #sustainability
0 comments
Author:
Blake Ng
Marion Wienclawski
Digital Marketing Specialist | Continuous Learner | Positive Thinker | Coffee LoverLinkedIn Profile
Email
Name
Marion Wienclawski
Title
Marion Wienclawski - Digital Marketing Specialist
Headline
Digital Marketing Specialist | Continuous Learner | Positive Thinker | Coffee Lover
Location
Sydney, New South Wales
Summary
Hi there! I'm Marion. From New Caledonia, I'm living my Australian dream.
I have the chance to wear 3 different hats in my daily life: Marketing Manager at Sierra Marketing, Digital Marketing Manager at Amicus and Digital Marketing Mentor at MentorMatch for the Digital Job program.
I'm not going to lie... Having 3 jobs can be pretty full on sometimes. But I'm a passionate person and I love what I do. These roles allow me to see Marketing from different lenses. While working within a marketing agency offers me the opportunity to work on diverse projects and with a wide range of clients - from start-ups to government departments and grow as a marketing expert; being part of a bigger corporation allows me to develop strong skills as a marketing team leader.
My journey to Sydney started in 2019 when after completing a Bachelor's degree in Marketing, Sales and Management, I moved abroad and studied for a Master's degree in Marketing at UTS.
With over 6-year marketing experience, I've had the opportunity to work with and for agencies, start-ups, small businesses and national organisations, supporting them in growing their business and achieving their goals. Over the years, I've developed strong skills in digital marketing, marketing strategy, project management, content production and more.
Organisations I've worked with: Rebbeck, NSW Health (NaMO, HETI), Polyaire, Dowsing, Water Polo NSW, Bayside BEC, Artefact Heritage Services, The Dream Collective, Third Spaces, 4Mile, Observatoire Numérique NC, GBNC, Pause Chocolat, Groupama Gan NC...
If you would like to know more about me or discuss marketing, feel free to connect and send me a message and I'll be more than happy to chat! :)
I have the chance to wear 3 different hats in my daily life: Marketing Manager at Sierra Marketing, Digital Marketing Manager at Amicus and Digital Marketing Mentor at MentorMatch for the Digital Job program.
I'm not going to lie... Having 3 jobs can be pretty full on sometimes. But I'm a passionate person and I love what I do. These roles allow me to see Marketing from different lenses. While working within a marketing agency offers me the opportunity to work on diverse projects and with a wide range of clients - from start-ups to government departments and grow as a marketing expert; being part of a bigger corporation allows me to develop strong skills as a marketing team leader.
My journey to Sydney started in 2019 when after completing a Bachelor's degree in Marketing, Sales and Management, I moved abroad and studied for a Master's degree in Marketing at UTS.
With over 6-year marketing experience, I've had the opportunity to work with and for agencies, start-ups, small businesses and national organisations, supporting them in growing their business and achieving their goals. Over the years, I've developed strong skills in digital marketing, marketing strategy, project management, content production and more.
Organisations I've worked with: Rebbeck, NSW Health (NaMO, HETI), Polyaire, Dowsing, Water Polo NSW, Bayside BEC, Artefact Heritage Services, The Dream Collective, Third Spaces, 4Mile, Observatoire Numérique NC, GBNC, Pause Chocolat, Groupama Gan NC...
If you would like to know more about me or discuss marketing, feel free to connect and send me a message and I'll be more than happy to chat! :)
Snippet
Digital Marketing Specialist | Continuous Learner | Positive Thinker | Coffee Lover. Amicus University of Technology Sydney. Sydney, New South Wales, Australia.
Current Experiences
Digital Marketing Manager
Amicus
Sydney, New South Wales, Australia
Started: May 2025 - Present
Driving lead generation across digital marketing channels through end-to-end strategy development, campaign execution, and continuous performance optimisation.
Planning and managing integrated marketing campaigns, leveraging tools such as closed-loop reporting to align marketing outcomes with sales objectives.
Collaborated closely with internal teams (marketing team, solutions leads, sales team) and external partners on the redevelopment of the Amicus website, which consisted of creating 55 new pages and migrating 153 blog articles and 100+ case studies, with a focus on improving user experience and lead generation.
Designed and launched innovative self-assessment tools such as the Hybrid Work Health Check and Meeting Room Calculator to support user engagement and pipeline growth.
Collaborating with senior leadership to shape strategic initiatives, including the Amicus Group Marketing Strategy and the Go-To-Market Strategy, ensuring alignment with business growth objectives.
Planning and managing integrated marketing campaigns, leveraging tools such as closed-loop reporting to align marketing outcomes with sales objectives.
Collaborated closely with internal teams (marketing team, solutions leads, sales team) and external partners on the redevelopment of the Amicus website, which consisted of creating 55 new pages and migrating 153 blog articles and 100+ case studies, with a focus on improving user experience and lead generation.
Designed and launched innovative self-assessment tools such as the Hybrid Work Health Check and Meeting Room Calculator to support user engagement and pipeline growth.
Collaborating with senior leadership to shape strategic initiatives, including the Amicus Group Marketing Strategy and the Go-To-Market Strategy, ensuring alignment with business growth objectives.
Industry: Construction
Company Size: 100-200 (124 staff)
Marketing Manager
Sierra Marketing
Sydney, New South Wales, Australia
Started: Jul 2022 - Present
Delivering end-to-end marketing strategies for a diverse portfolio of B2B clients across construction, healthcare, professional services, and other industries.
Managing client accounts and leading projects from briefing through to execution, ensuring timelines, budgets, and objectives were met across multiple stakeholders.
Involved in all stages of the marketing lifecycle, from market research and auditing to strategic planning and hands-on implementation across SEO, paid media, social media, email marketing, and content production.
Creating and optimising multi-channel content, from websites to email marketing and LinkedIn, to drive visibility and qualified traffic.
Using closed-loop reporting to monitor campaign effectiveness, attribute leads, and continuously optimise strategies for stronger ROI.
Managing client accounts and leading projects from briefing through to execution, ensuring timelines, budgets, and objectives were met across multiple stakeholders.
Involved in all stages of the marketing lifecycle, from market research and auditing to strategic planning and hands-on implementation across SEO, paid media, social media, email marketing, and content production.
Creating and optimising multi-channel content, from websites to email marketing and LinkedIn, to drive visibility and qualified traffic.
Using closed-loop reporting to monitor campaign effectiveness, attribute leads, and continuously optimise strategies for stronger ROI.
Industry: Marketing and Advertising
Company Size: 10-50 (17 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (work)
[email protected]
(100) (work)
Phones:
+61 0433 874 267
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/marion-wienclawski
(100)
LinkedIn Posts - Marion Wienclawski
35 post(s) found
Nov 26, 2025 10:56 PM
quote
So excited to be representing CANAL+ CALEDONIE again, this time in Australia and stepping into an ambassador/sales role for a special event ✨
There’s something new, fresh and long-awaited arriving for the French community in Sydney… and let’s just say, it’s a whole new era for how we access our favourite French channels and programs 📺😉
I’ll be on the CANAL+ CALEDONIE stand at the Christmas French Market at the Lycée Condorcet Sydney - International French School on Saturday 13 December 2025. Come say hi and grab a delicious treat while you’re there 🇫🇷✨
There’s something new, fresh and long-awaited arriving for the French community in Sydney… and let’s just say, it’s a whole new era for how we access our favourite French channels and programs 📺😉
I’ll be on the CANAL+ CALEDONIE stand at the Christmas French Market at the Lycée Condorcet Sydney - International French School on Saturday 13 December 2025. Come say hi and grab a delicious treat while you’re there 🇫🇷✨
1 comments
Author:
Marion Wienclawski
Nov 13, 2025 09:27 AM
regular
🚀 The future is here! We can’t stop it and avoiding it won’t slow it down.
Last night’s AI Vision event hosted by Canva made one thing very clear: the question isn’t if we use AI, but HOW. And for me, the biggest takeaway was that AI should be about augmentation, not automation.
There was also a fascinating contrast between the teams choosing to move slow and be cautious and the ones going all-in, aiming high and learning fast. Totally different approaches… but both agree on one thing: ignoring AI isn’t an option anymore.
The part that stayed with me the most was the “balancing act” between efficiency and expertise. If AI takes over the work we used to learn from, what does an entry-level job look like? Where do we build craft, judgement and depth? What does career development and growth look like in the next decade? 🤔
But no matter how fast AI evolves, the human still sits at the centre. AI can accelerate the process, but we bring the context, the lived experience, the creativity, the emotion - the soul that makes the work actually matter ✨
We don’t compete with the technology, we shape it, we partner with it 🤖🔥
A big thank you to our hosts, Cameron Adams and Christina (CJ) Jones, and the speakers (Oliver J. OpenAI, Sherif Mansour, Tom Humphrey, Dr Aengus Tran, Sandra Peter, Armina "Arms" Rosenberg, Marie-Céline Merret Wirström, Jacky Koh, Steve Hind, Stefano (Stef) Corazza, PhD, JJ Fiasson, Craig Scroggie, Pier Luigi Culazzo, Prof. Angie Abdilla, Shalailah Medhora, Antoinette Lattouf) for the insights, honesty and energy you brought to the room — it was genuinely inspiring 💛✨
If you’re curious, more reflections from yesterday’s event: https://lnkd.in/gJmEaZsN
#AI #Canva #Creativity #AIVision2025 #FutureOfWork Sierra Marketing
Last night’s AI Vision event hosted by Canva made one thing very clear: the question isn’t if we use AI, but HOW. And for me, the biggest takeaway was that AI should be about augmentation, not automation.
There was also a fascinating contrast between the teams choosing to move slow and be cautious and the ones going all-in, aiming high and learning fast. Totally different approaches… but both agree on one thing: ignoring AI isn’t an option anymore.
The part that stayed with me the most was the “balancing act” between efficiency and expertise. If AI takes over the work we used to learn from, what does an entry-level job look like? Where do we build craft, judgement and depth? What does career development and growth look like in the next decade? 🤔
But no matter how fast AI evolves, the human still sits at the centre. AI can accelerate the process, but we bring the context, the lived experience, the creativity, the emotion - the soul that makes the work actually matter ✨
We don’t compete with the technology, we shape it, we partner with it 🤖🔥
A big thank you to our hosts, Cameron Adams and Christina (CJ) Jones, and the speakers (Oliver J. OpenAI, Sherif Mansour, Tom Humphrey, Dr Aengus Tran, Sandra Peter, Armina "Arms" Rosenberg, Marie-Céline Merret Wirström, Jacky Koh, Steve Hind, Stefano (Stef) Corazza, PhD, JJ Fiasson, Craig Scroggie, Pier Luigi Culazzo, Prof. Angie Abdilla, Shalailah Medhora, Antoinette Lattouf) for the insights, honesty and energy you brought to the room — it was genuinely inspiring 💛✨
If you’re curious, more reflections from yesterday’s event: https://lnkd.in/gJmEaZsN
#AI #Canva #Creativity #AIVision2025 #FutureOfWork Sierra Marketing
2 comments
Author:
Marion Wienclawski
Aug 04, 2025 02:20 PM
quote
Thank you, Sierra Marketing, for shaping my career - and the person I am today ✨
Over the past five years, I’ve had countless opportunities to learn, grow, and take on challenges that pushed me far outside my comfort zone. Was it scary? Definitely. Am I grateful for every bit of it? 100%!
Beyond the skills and experience I've gained, it’s the people who make this journey so rewarding... My inspiring mentor who’s been guiding, challenging and championing me since day one, my legendary teammates who bring energy, creativity and unwavering support, and clients whose purpose and passion make every project so meaningful.
It’s been a privilege to support organisations making a real impact! From empowering women through financial education, simplifying digital marketing for small businesses, and helping raise mental health awareness in healthcare, to diving into the worlds of air conditioning, archaeology and heritage, design and construction, commissioning, and even shining a spotlight on water polo in NSW.
I wish I could tag every amazing organisation and person I’ve worked with over the years, but I’ll keep it to the Sierra crew: Marion Di Benedetto, Leor Shavel, Maria Prat, Manon Hagen, Gary Wilson, Slava Gorbunov - none of this would’ve been possible without you! 💛
Here’s to the next chapter! 🚀
#SierraMarketing #WorkAnniversary #GratefulHeart
Over the past five years, I’ve had countless opportunities to learn, grow, and take on challenges that pushed me far outside my comfort zone. Was it scary? Definitely. Am I grateful for every bit of it? 100%!
Beyond the skills and experience I've gained, it’s the people who make this journey so rewarding... My inspiring mentor who’s been guiding, challenging and championing me since day one, my legendary teammates who bring energy, creativity and unwavering support, and clients whose purpose and passion make every project so meaningful.
It’s been a privilege to support organisations making a real impact! From empowering women through financial education, simplifying digital marketing for small businesses, and helping raise mental health awareness in healthcare, to diving into the worlds of air conditioning, archaeology and heritage, design and construction, commissioning, and even shining a spotlight on water polo in NSW.
I wish I could tag every amazing organisation and person I’ve worked with over the years, but I’ll keep it to the Sierra crew: Marion Di Benedetto, Leor Shavel, Maria Prat, Manon Hagen, Gary Wilson, Slava Gorbunov - none of this would’ve been possible without you! 💛
Here’s to the next chapter! 🚀
#SierraMarketing #WorkAnniversary #GratefulHeart
1 comments
Author:
Marion Wienclawski
Jul 15, 2025 01:10 AM
regular
Last week, I attended the Beyond Tomorrow: Women Pioneering the Future of AI event hosted by herhive co. - and what an inspiring evening it was! 🚀
I had the chance to listen to and learn from an incredible panel of women:
✨Nivaaz Sehmbhi, TEDx Speaker and Founder of sukara.tech and Beyond Besties
✨Christina (CJ) Jones, Head of Design, GenAI at Canva
✨Catherine Mary Said, Founder and CEO at Gooday
✨Georgie Healy, LinkedIn Top Voice and Host of In The Blink of AI
AI continues to spark debate and curiosity... Is it making us think less? Or is it helping us learn more? Are we starting to act like robots ourselves because we rely on AI too much? Or are we pushing ourselves to be more human, stepping in where AI falls short or using it to respond more thoughtfully in complex situations?
One thing is clear - AI tools are becoming more powerful every day. The real question is, how do we adapt and use them intentionally? Whether it’s building a product, designing a pitch deck, or using AI in more unconventional ways - like planning a trip, saving on wedding costs, or even getting daily astrology insights... The possibilities are limitless!
In such a fast-changing AI landscape, it can feel intimidating to find our place - especially if we're not developers ourselves. But my main takeaway from the event came from something Georgie said... We don’t have to be an engineer or AI expert to join the conversation. We all have a role to play - whether it’s just asking questions, sharing perspectives, or helping others understand what it all means.
Grateful to be part of this community and these conversations 💛
#herhiveco #AI #Community
I had the chance to listen to and learn from an incredible panel of women:
✨Nivaaz Sehmbhi, TEDx Speaker and Founder of sukara.tech and Beyond Besties
✨Christina (CJ) Jones, Head of Design, GenAI at Canva
✨Catherine Mary Said, Founder and CEO at Gooday
✨Georgie Healy, LinkedIn Top Voice and Host of In The Blink of AI
AI continues to spark debate and curiosity... Is it making us think less? Or is it helping us learn more? Are we starting to act like robots ourselves because we rely on AI too much? Or are we pushing ourselves to be more human, stepping in where AI falls short or using it to respond more thoughtfully in complex situations?
One thing is clear - AI tools are becoming more powerful every day. The real question is, how do we adapt and use them intentionally? Whether it’s building a product, designing a pitch deck, or using AI in more unconventional ways - like planning a trip, saving on wedding costs, or even getting daily astrology insights... The possibilities are limitless!
In such a fast-changing AI landscape, it can feel intimidating to find our place - especially if we're not developers ourselves. But my main takeaway from the event came from something Georgie said... We don’t have to be an engineer or AI expert to join the conversation. We all have a role to play - whether it’s just asking questions, sharing perspectives, or helping others understand what it all means.
Grateful to be part of this community and these conversations 💛
#herhiveco #AI #Community
4 comments
Author:
Marion Wienclawski
Jun 26, 2025 08:42 AM
quote
Grateful to have been part of this incredible journey with The Warrior Woman Foundation last year — and to have shared it with my amazing mentee, Hannah Mercado 🩷
Mentorship has a way of shaping not just the mentees, but the mentors too... and I must say this experience will stay with me for a long time.
Proud to support an organisation that’s creating real impact for young women in our community - and who knows, I might be back next year! ☺️
#WarriorWomanFoundation #Mentorship #YouthEmpowerment
Mentorship has a way of shaping not just the mentees, but the mentors too... and I must say this experience will stay with me for a long time.
Proud to support an organisation that’s creating real impact for young women in our community - and who knows, I might be back next year! ☺️
#WarriorWomanFoundation #Mentorship #YouthEmpowerment
2 comments
Author:
Marion Wienclawski
Apr 23, 2025 08:51 AM
quote
AI is quickly becoming part of our day-to-day lives - enhancing how we work, think and create... helping us to move faster, stay curious, and focus more energy on the things that matter most - creativity, connection, and strategic thinking 💻🚀
Our latest experiment? AI-generated starter packs for our team! Hilarious and surprisingly spot-on 🤭
🎯 But here’s my takeaway: the quality of what AI delivers depends entirely on the clarity of your input. A detailed brief makes all the difference. It’s not just about using the tool, it’s about knowing how to guide it.
AI is an enabler. But the real creativity, the strategic lens, the nuance, that’s all human! And that’s where the magic still lives ✨
#SierraMarketing #AIGeneratedContent #SocialMediaTrends
Our latest experiment? AI-generated starter packs for our team! Hilarious and surprisingly spot-on 🤭
🎯 But here’s my takeaway: the quality of what AI delivers depends entirely on the clarity of your input. A detailed brief makes all the difference. It’s not just about using the tool, it’s about knowing how to guide it.
AI is an enabler. But the real creativity, the strategic lens, the nuance, that’s all human! And that’s where the magic still lives ✨
#SierraMarketing #AIGeneratedContent #SocialMediaTrends
0 comments
Author:
Marion Wienclawski
Mar 04, 2025 09:43 AM
quote
The LinkedIn game has changed once again! 📈
One thing I love about digital marketing is how it never stands still. Success comes from adapting quickly and strategically 💡🚀
Chris Donnelly shares an insightful infographic breaking down LinkedIn’s latest algorithm shifts and what’s working now. Key takeaway? Carousels, comments, and quality engagement are the new drivers of success ✨
Excited to see the impact of adjusting our strategy! If LinkedIn is part of your strategy, this is a must-read 👇🏼
#LinkedIn #SocialMediaStrategy #DigitalMarketing
One thing I love about digital marketing is how it never stands still. Success comes from adapting quickly and strategically 💡🚀
Chris Donnelly shares an insightful infographic breaking down LinkedIn’s latest algorithm shifts and what’s working now. Key takeaway? Carousels, comments, and quality engagement are the new drivers of success ✨
Excited to see the impact of adjusting our strategy! If LinkedIn is part of your strategy, this is a must-read 👇🏼
#LinkedIn #SocialMediaStrategy #DigitalMarketing
3 comments
Author:
Marion Wienclawski
Feb 19, 2025 02:38 AM
regular
After creating 55 pages, migrating 153 blog posts and 100 case studies and developing a self-assessment tool... the new Amicus website is finally live! 💻✨
🚀 Check out what all the fuss is about: www.amicus.com.au
When we set out to re-design the Amicus website a year ago, our goal was not just to give it a fresh look but to create a better experience for our web visitors.
More than a digital brochure, we wanted the website to be intuitive, engaging and ready to evolve with the business’ growth. That’s why we focused on:
✅ Better user experience – faster, clearer, and easier to navigate
✅ Stronger brand presence – showcasing who we are, what we do, and how we do it
✅ Optimised performance – SEO-driven, mobile-friendly, and built for the future
One of the new additions I’m extremely excited about is our new Hybrid Health Check. A tool to help businesses assess and optimise their hybrid work strategy (and ultimately generate leads for the business through real and live data).
👏🏼 A huge thank you to all the people involved in this project! It has been a pleasure to work alongside the team to produce a great outcome for the business. And a special shout-out to the Amicus Marketing team for the amazing team effort - Steve Krinks, Sally Y., Megan Greig, Steve Collis, Cailum Choi, Michelle Tran, Brand chemistry, Sierra Marketing
And we’re just getting started! As we all know, a website is a never-ending WIP project with always opportunities to improve and adapt to new digital trends. Stay tuned for Phase 2! ✨
🔗 www.amicus.com.au
#AmicusAU #NewWebsite #UserExperience
🚀 Check out what all the fuss is about: www.amicus.com.au
When we set out to re-design the Amicus website a year ago, our goal was not just to give it a fresh look but to create a better experience for our web visitors.
More than a digital brochure, we wanted the website to be intuitive, engaging and ready to evolve with the business’ growth. That’s why we focused on:
✅ Better user experience – faster, clearer, and easier to navigate
✅ Stronger brand presence – showcasing who we are, what we do, and how we do it
✅ Optimised performance – SEO-driven, mobile-friendly, and built for the future
One of the new additions I’m extremely excited about is our new Hybrid Health Check. A tool to help businesses assess and optimise their hybrid work strategy (and ultimately generate leads for the business through real and live data).
👏🏼 A huge thank you to all the people involved in this project! It has been a pleasure to work alongside the team to produce a great outcome for the business. And a special shout-out to the Amicus Marketing team for the amazing team effort - Steve Krinks, Sally Y., Megan Greig, Steve Collis, Cailum Choi, Michelle Tran, Brand chemistry, Sierra Marketing
And we’re just getting started! As we all know, a website is a never-ending WIP project with always opportunities to improve and adapt to new digital trends. Stay tuned for Phase 2! ✨
🔗 www.amicus.com.au
#AmicusAU #NewWebsite #UserExperience
8 comments
Author:
Marion Wienclawski
May 08, 2024 01:46 PM
quote
Let this new journey begin! 🦋
It was such a special day to meet our mentees in person. We had such a fun time as we got to know each other, both mentors and mentees.
I'm excited to see where this program takes us and look forward to the journey ahead! ✨
#WarriorWomenFoundation #Mentoring #WomenEmpoweringWomen
It was such a special day to meet our mentees in person. We had such a fun time as we got to know each other, both mentors and mentees.
I'm excited to see where this program takes us and look forward to the journey ahead! ✨
#WarriorWomenFoundation #Mentoring #WomenEmpoweringWomen
3 comments
Author:
Marion Wienclawski
Mar 26, 2024 05:19 AM
regular
#Questionforthegroup
Hi all, I have a question for you. I would like to know the impact of duplicated content vs repurposed content. I.e. publishing a guest post on a third-party site and publishing the exact same content on our website VS publishing a guest post on a third-party site and repurposing the content to publish on our website. Thank you
Hi all, I have a question for you. I would like to know the impact of duplicated content vs repurposed content. I.e. publishing a guest post on a third-party site and publishing the exact same content on our website VS publishing a guest post on a third-party site and repurposing the content to publish on our website. Thank you
0 comments
Author:
SEO Expert
Mar 20, 2024 07:29 AM
quote
On my way to becoming a Wise Warrior Woman Mentor ✨
Last Saturday, I participated in the Blended Accidental Counsellor training delivered by Lifeline Australia. This training was an awareness course designed to provide us with the knowledge and skills to Recognise, Respond and Refer when supporting someone who is experiencing an emotional crisis.
I learned so many communication skills, from how to actively listen to how to ask openly about suicide risk and respond safely, whatever the answer.
Three key takeaways for me:
- Listen to learn - don't listen to respond
- Sympathy is different from Empathy - say "I'm here for you" instead of "don't worry, you'll be fine soon"
- Suicide shouldn't be a taboo topic - in 2022, there were 3,249 deaths by suicide, an average of about 9 deaths per day (AIHW)
Thank you to Linda Holland and Katie Allen from Lifeline for sharing these invaluable skills with us!
I'm looking forward to the next training day!
#warriorwomenfoundation #lifeskills #mentalhealthsupport
Last Saturday, I participated in the Blended Accidental Counsellor training delivered by Lifeline Australia. This training was an awareness course designed to provide us with the knowledge and skills to Recognise, Respond and Refer when supporting someone who is experiencing an emotional crisis.
I learned so many communication skills, from how to actively listen to how to ask openly about suicide risk and respond safely, whatever the answer.
Three key takeaways for me:
- Listen to learn - don't listen to respond
- Sympathy is different from Empathy - say "I'm here for you" instead of "don't worry, you'll be fine soon"
- Suicide shouldn't be a taboo topic - in 2022, there were 3,249 deaths by suicide, an average of about 9 deaths per day (AIHW)
Thank you to Linda Holland and Katie Allen from Lifeline for sharing these invaluable skills with us!
I'm looking forward to the next training day!
#warriorwomenfoundation #lifeskills #mentalhealthsupport
1 comments
Author:
Marion Wienclawski
Mar 08, 2024 07:01 AM
quote
Happy International Women’s Day! 🌸✨
On this special day, Sierra Marketing wrote a very nice article about me and the new journey I have started as a Wise Warrior Mentor! Check it out: https://lnkd.in/gg-WEzpv
Let me take this opportunity to thank the special women in my life 💖
First of all, thank you to The Warrior Woman Foundation for the incredible opportunity. I can’t wait to be matched with a mentee, to support her in living up to her full potential, and to cheer her up! ✨
Although I have worked hard to be where I am today, I wouldn't have done it without the amazing and inspiring women in my life, one of whom is my mentor, Marion Di Benedetto.
Since day one, Marion has been a huge support and role model for me professionally and personally (and it's not just because we share the same name haha). Marion, I am so grateful for everything you have taught me and for the countless opportunities you have given me over the years. Your guidance, passion and dedication inspired and empowered me to grow - and still do. I couldn't wish for a better mentor! THANKS! 🫶🏼✨
I also would like to thank my very first mentor, Caroline MOUSSET-PRZEOR. Caro, thank you for your contagious positivity and care! Most of all, thank you for teaching me that no job is too small when you look at the big picture and for believing in me like you did. Forever grateful! 🫶🏼✨
Thank you, Manon Hagen, for writing this lovely article and for pushing me to share my story 🫶🏼✨
Finally, thank you to all the women who inspire and empower others and make the world a better place!
#internationalwomensday #womensupportingwomen #grateful
On this special day, Sierra Marketing wrote a very nice article about me and the new journey I have started as a Wise Warrior Mentor! Check it out: https://lnkd.in/gg-WEzpv
Let me take this opportunity to thank the special women in my life 💖
First of all, thank you to The Warrior Woman Foundation for the incredible opportunity. I can’t wait to be matched with a mentee, to support her in living up to her full potential, and to cheer her up! ✨
Although I have worked hard to be where I am today, I wouldn't have done it without the amazing and inspiring women in my life, one of whom is my mentor, Marion Di Benedetto.
Since day one, Marion has been a huge support and role model for me professionally and personally (and it's not just because we share the same name haha). Marion, I am so grateful for everything you have taught me and for the countless opportunities you have given me over the years. Your guidance, passion and dedication inspired and empowered me to grow - and still do. I couldn't wish for a better mentor! THANKS! 🫶🏼✨
I also would like to thank my very first mentor, Caroline MOUSSET-PRZEOR. Caro, thank you for your contagious positivity and care! Most of all, thank you for teaching me that no job is too small when you look at the big picture and for believing in me like you did. Forever grateful! 🫶🏼✨
Thank you, Manon Hagen, for writing this lovely article and for pushing me to share my story 🫶🏼✨
Finally, thank you to all the women who inspire and empower others and make the world a better place!
#internationalwomensday #womensupportingwomen #grateful
12 comments
Author:
Marion Wienclawski
May 18, 2023 09:39 AM
regular
🚀 Excited to announce the start of a new adventure for me as a Digital Marketing Mentor! 🎉
I am thrilled to join MentorMatch, the program delivery partner for The Victorian Government's Digital Jobs program, which aims to build the state's digital workforce.
This is such an incredible opportunity for me to support and guide aspiring professionals in their journey towards becoming digital marketing experts. I'm so keen to share my knowledge, experience and passion for digital marketing to empower others and contribute to the growth of the digital industry.
#DigitalMarketing #Mentoring #CareerDevelopment
I am thrilled to join MentorMatch, the program delivery partner for The Victorian Government's Digital Jobs program, which aims to build the state's digital workforce.
This is such an incredible opportunity for me to support and guide aspiring professionals in their journey towards becoming digital marketing experts. I'm so keen to share my knowledge, experience and passion for digital marketing to empower others and contribute to the growth of the digital industry.
#DigitalMarketing #Mentoring #CareerDevelopment
6 comments
Author:
Marion Wienclawski
Feb 09, 2023 01:36 AM
repost
Has the world changed forever?
Here's my rundown on ChatGPT for workplace change leaders, plus an invitation to a special briefing I will present next Friday 3pm.
https://lnkd.in/d4uZkGmg
#hybridwork #futureofworkplace #chatgpt James Kemp Kirsten Higgins Nathalie Brady Matthew Quinn Marion Wienclawski Anthony Heald (GAICD, CAHRI) Angus Spencer
Here's my rundown on ChatGPT for workplace change leaders, plus an invitation to a special briefing I will present next Friday 3pm.
https://lnkd.in/d4uZkGmg
#hybridwork #futureofworkplace #chatgpt James Kemp Kirsten Higgins Nathalie Brady Matthew Quinn Marion Wienclawski Anthony Heald (GAICD, CAHRI) Angus Spencer
1 comments
Author:
Steve Collis
Sep 15, 2022 11:07 AM
repost
Tip #1: Tell, but also show. This means when you say you are going to do something — whether it’s advocating for an employee in public or behind closed doors — you do it.
84 comments
Author:
Harvard Business Review
Aug 14, 2022 12:27 AM
repost
To successfully navigate all the disruptions in today’s fiercely competitive world, we need a new generation of purpose-driven leaders who can inspire people to believe that the impossible is possible, to believe that they can achieve the unimaginable. We need leaders to stand up for their employees, to lead by example, and to create an environment that their employees will love.
Check out more here: https://lnkd.in/ewvwKhu
#leadership #management #leadershipdevelopment #employeeengagement #leaders #people #leadershipfirst #leadershipfirstquotes #executivesandmanagement #inspiration #giffordthomas #entrepeneurship
Check out more here: https://lnkd.in/ewvwKhu
#leadership #management #leadershipdevelopment #employeeengagement #leaders #people #leadershipfirst #leadershipfirstquotes #executivesandmanagement #inspiration #giffordthomas #entrepeneurship
472 comments
Author:
Leadership First
Nov 30, 2021 07:58 AM
regular
After 2 years, Bastille Festival is finally back! #XmasMarketEdition 🥳🇫🇷
This year more than ever, they need some help to make it the best event in Sydney - something we haven’t had in a long time… 😉
Take part in the biggest French Christmas Market in Circular Quay - French food, Wine Tasting Tour, the iconic French Xmas Village… and meet cool new people 🤩
Become an Ambassador and experience the festival from the inside! ✨
#BastilleFestival #BastilleAmbassador
This year more than ever, they need some help to make it the best event in Sydney - something we haven’t had in a long time… 😉
Take part in the biggest French Christmas Market in Circular Quay - French food, Wine Tasting Tour, the iconic French Xmas Village… and meet cool new people 🤩
Become an Ambassador and experience the festival from the inside! ✨
#BastilleFestival #BastilleAmbassador
0 comments
Author:
Marion Wienclawski
Nov 19, 2020 07:14 AM
quote
My first blog article 👩🏻💻
0 comments
Author:
Marion Wienclawski
Sep 10, 2020 12:55 AM
regular
Finally got it! 🎉
I won't have the chance to have a graduation ceremony but at least I can share this with you! 👩🎓✨
If you ask me what I take away from this experience, I would say "Critical thinking", alongside with invaluable practical knowledge. 🤓💻
Thank you University of Technology Sydney / UTS Business School for those years! 😊
I won't have the chance to have a graduation ceremony but at least I can share this with you! 👩🎓✨
If you ask me what I take away from this experience, I would say "Critical thinking", alongside with invaluable practical knowledge. 🤓💻
Thank you University of Technology Sydney / UTS Business School for those years! 😊
1 comments
Author:
Marion Wienclawski
Heather McGee
Sydney, New South WalesLinkedIn Profile
Email
Name
Heather McGee
Title
Heather M. - Sydney, New South Wales, Australia
Location
Sydney, New South Wales
Summary
A highly motivated and results driven individual with experience in many different fields within Marketing. Expertise in Events Management, Social Media and Campaign Management.
An energetic self-starter who likes to take ownership of projects and ensure deadlines are met. Thrives in a fast-paced, social and dynamic environment. Able to adapt new new processes and build trusted relationships with team members.
An energetic self-starter who likes to take ownership of projects and ensure deadlines are met. Thrives in a fast-paced, social and dynamic environment. Able to adapt new new processes and build trusted relationships with team members.
Snippet
Services. Videography · Video Editing · Content Strategy · Content Marketing · Digital Marketing · Social Media Marketing. Show more. Show less. Request ...
Current Experiences
Freelance Marketing Assistant / Creator Specialist
Freelance
London Area, United Kingdom
Started: Aug 2024 - Present
I am currently working freelance in the Marketing industry, in a wide range of different fields; Influencer Marketing, Digital Marketing and Social Media Management.
Get in touch with me today to see how I can help your marketing strategy.
Get in touch with me today to see how I can help your marketing strategy.
Industry: Design
Company Size: 1-10 (1 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
Social Media
LinkedIn:
https://www.linkedin.com/in/heathermcgee10
(100)
LinkedIn:
https://www.linkedin.com/in/heather-m-1530a1124
(100)
LinkedIn Posts - Heather McGee
50 post(s) found
Dec 02, 2024 07:58 AM
regular
Exciting New Chapter in Australia! 🇦🇺 🌏
I’m thrilled to share that I’ve recently settled in Australia, and I’m eager to bring my marketing expertise to the next exciting opportunity here. 🌟
With 5 years of experience in digital marketing, content creation, social media and influencer marketing, I have a passion for driving impactful campaigns, building strong brands, and connecting with audiences in meaningful ways.
I’m now actively looking for a marketing role where I can contribute to innovative projects, collaborate with talented teams, and continue to grow in this dynamic industry.
If you’re hiring or know of opportunities in the Sydney, I’d love to connect! Please feel free to reach out or share my profile with your network.
Looking forward to building new connections and contributing to Australia’s thriving marketing landscape.💻
📧 Email - [email protected]
#Marketing #JobSearch #Australia #OpenToWork
I’m thrilled to share that I’ve recently settled in Australia, and I’m eager to bring my marketing expertise to the next exciting opportunity here. 🌟
With 5 years of experience in digital marketing, content creation, social media and influencer marketing, I have a passion for driving impactful campaigns, building strong brands, and connecting with audiences in meaningful ways.
I’m now actively looking for a marketing role where I can contribute to innovative projects, collaborate with talented teams, and continue to grow in this dynamic industry.
If you’re hiring or know of opportunities in the Sydney, I’d love to connect! Please feel free to reach out or share my profile with your network.
Looking forward to building new connections and contributing to Australia’s thriving marketing landscape.💻
📧 Email - [email protected]
#Marketing #JobSearch #Australia #OpenToWork
0 comments
Author:
Heather M.
Oct 01, 2024 11:30 AM
regular
✨ Thrilled to share some of the amazing brands I've had the privilege of collaborating with since becoming a full-time UGC creator!
The past two months have been incredibly busy, but I’m grateful for the opportunity to produce a mix of organic and paid content for such a diverse group of brands. It’s been exciting to focus on building my portfolio and delivering authentic, engaging content that resonates.
🚀 Brands: If you're looking to elevate your social presence with genuine, high-quality UGC, get in touch today! Let’s create something special together!
📧 [email protected]
#UGC #ContentCreator #BrandCollaboration
The past two months have been incredibly busy, but I’m grateful for the opportunity to produce a mix of organic and paid content for such a diverse group of brands. It’s been exciting to focus on building my portfolio and delivering authentic, engaging content that resonates.
🚀 Brands: If you're looking to elevate your social presence with genuine, high-quality UGC, get in touch today! Let’s create something special together!
📧 [email protected]
#UGC #ContentCreator #BrandCollaboration
4 comments
Author:
Heather M.
Sep 23, 2024 01:51 PM
regular
Over the past three weeks, I had the incredible opportunity to work with the talented team at Cohort as a Creator Specialist. During this time, I contributed to three different influencer campaigns and developed a pitch deck for an upcoming project. It was a fantastic experience diving back into the influencer marketing world, and working with the Cohort team was truly a pleasure.
I was also fortunate to be flown out to San Francisco at the beginning of August to assist with one of their in-person influencer events as part of a larger campaign. (Swipe to see some behind-the-scenes photos of me hard at work in San Francisco! 😅)
As I wrap up this chapter, I’m excited to take some time for myself and embark on new adventures—starting with a long-awaited trip to Australia. ✈️🇦🇺 Looking forward to what’s next!
I was also fortunate to be flown out to San Francisco at the beginning of August to assist with one of their in-person influencer events as part of a larger campaign. (Swipe to see some behind-the-scenes photos of me hard at work in San Francisco! 😅)
As I wrap up this chapter, I’m excited to take some time for myself and embark on new adventures—starting with a long-awaited trip to Australia. ✈️🇦🇺 Looking forward to what’s next!
0 comments
Author:
Heather M.
Sep 19, 2024 05:29 PM
regular
I’m happy to share that I’m starting a new position as Freelance Marketing Assistant / Creator Specialist!
3 comments
Author:
Heather M.
Sep 17, 2024 06:17 PM
repost
🚀 We're Hiring! 🚀
→ Influencer Campaign Executive
→ 3-month full-time contract (potential to go long-term)
→ You'll manage key relationships with influencers and clients, driving successful campaigns on TikTok & Instagram.
If you have 3+ years of influencer marketing experience, strong client communication skills, and a knack for campaign management—we want to hear from you!
💼 Fully Remote
💪 Competitive Compensation
🚀 Growth Opportunities
Start: ASAP! Apply today or DM me for more info.
#Hiring #InfluencerMarketing #CampaignManager
→ Influencer Campaign Executive
→ 3-month full-time contract (potential to go long-term)
→ You'll manage key relationships with influencers and clients, driving successful campaigns on TikTok & Instagram.
If you have 3+ years of influencer marketing experience, strong client communication skills, and a knack for campaign management—we want to hear from you!
💼 Fully Remote
💪 Competitive Compensation
🚀 Growth Opportunities
Start: ASAP! Apply today or DM me for more info.
#Hiring #InfluencerMarketing #CampaignManager
12 comments
Author:
Arron Daniels
Sep 03, 2024 11:00 AM
regular
🌟 How Brands Can Build Trust with User-Generated Content (UGC) 🌟
In a world where people value authenticity over polished ads, brands have a unique opportunity to build trust through User-Generated Content (UGC). Here’s why embracing UGC can make a real difference:
👉 It’s Real and Relatable: UGC comes straight from your customers – real people sharing genuine experiences. This kind of content feels more authentic than traditional ads and helps potential customers connect with your brand on a personal level.
👉 Creates Social Proof: When your audience sees others loving and sharing your products, it adds credibility. Nothing builds trust faster than hearing from happy customers!
👉 Builds a Community: Inviting your customers to share their experiences makes them feel valued and creates a sense of community. It’s not just about buying a product; it’s about being part of something bigger.
👉 Budget-Friendly: Let’s face it, creating great content can be pricey. UGC is a cost-effective way to showcase your brand through the eyes of your customers, who often create content that’s just as engaging, if not more!
👉 Increases Engagement: People love seeing and interacting with content from their peers. UGC tends to get more likes, comments, and shares, boosting your brand’s visibility and engagement.
If you’re looking to build deeper connections with your audience, consider incorporating UGC into your strategy. Your customers have stories to tell – let’s share them!
#UserGeneratedContent #BuildTrust #Authenticity #ugc #CommunityEngagement #MarketingTips
In a world where people value authenticity over polished ads, brands have a unique opportunity to build trust through User-Generated Content (UGC). Here’s why embracing UGC can make a real difference:
👉 It’s Real and Relatable: UGC comes straight from your customers – real people sharing genuine experiences. This kind of content feels more authentic than traditional ads and helps potential customers connect with your brand on a personal level.
👉 Creates Social Proof: When your audience sees others loving and sharing your products, it adds credibility. Nothing builds trust faster than hearing from happy customers!
👉 Builds a Community: Inviting your customers to share their experiences makes them feel valued and creates a sense of community. It’s not just about buying a product; it’s about being part of something bigger.
👉 Budget-Friendly: Let’s face it, creating great content can be pricey. UGC is a cost-effective way to showcase your brand through the eyes of your customers, who often create content that’s just as engaging, if not more!
👉 Increases Engagement: People love seeing and interacting with content from their peers. UGC tends to get more likes, comments, and shares, boosting your brand’s visibility and engagement.
If you’re looking to build deeper connections with your audience, consider incorporating UGC into your strategy. Your customers have stories to tell – let’s share them!
#UserGeneratedContent #BuildTrust #Authenticity #ugc #CommunityEngagement #MarketingTips
0 comments
Author:
Heather M.
Aug 28, 2024 04:00 PM
repost
Visualising your dreams and doing nothing about them is like setting the sat-nav in your car but refusing to turn the engine on.
The law of attraction is nothing without the law of action.
Tag someone below that needs to hear this 🙏🏾
The law of attraction is nothing without the law of action.
Tag someone below that needs to hear this 🙏🏾
380 comments
Author:
Steven Bartlett
Aug 28, 2024 12:18 PM
regular
Looking for your next UGC Creator? 🔎
If you're looking to enhance your brand’s visibility and connect with your audience through impactful video content, let’s collaborate! Together, we can create powerful videos that tell your brand's story and elevate your marketing efforts.
👉 Ready to work together? Let’s connect and discuss how we can bring your brand to life through video content!
📧 [email protected]
#UGC #UGCcommunity #UGCCreator #VideoContent #BrandCollaboration #ContentMarketing #InfluencerMarketing
If you're looking to enhance your brand’s visibility and connect with your audience through impactful video content, let’s collaborate! Together, we can create powerful videos that tell your brand's story and elevate your marketing efforts.
👉 Ready to work together? Let’s connect and discuss how we can bring your brand to life through video content!
📧 [email protected]
#UGC #UGCcommunity #UGCCreator #VideoContent #BrandCollaboration #ContentMarketing #InfluencerMarketing
0 comments
Author:
Heather M.
Aug 05, 2024 05:48 PM
regular
Last Wednesday marked my last day at IDGateway and what an amazing (almost) 2 years I had there!!! 🤗
In the past 2 years, I grew so much, as a person and professionally. I am no longer that shy girl who walked through those doors 😂 . I can't thank the company and my manager Sam Taylor enough for investing in me and my career.
As for what I am going to now... well I have the whole world to explore🌍 ... Literally!
I'm also spending time investing in my #ugc content creation and have so many amazing brands in the pipeline I am going to be working with. If your brand is looking for UGC content please reach out to me. ♥
💌 [email protected]
In the past 2 years, I grew so much, as a person and professionally. I am no longer that shy girl who walked through those doors 😂 . I can't thank the company and my manager Sam Taylor enough for investing in me and my career.
As for what I am going to now... well I have the whole world to explore🌍 ... Literally!
I'm also spending time investing in my #ugc content creation and have so many amazing brands in the pipeline I am going to be working with. If your brand is looking for UGC content please reach out to me. ♥
💌 [email protected]
12 comments
Author:
Heather M.
Jul 17, 2024 05:27 PM
repost
Communities Lead, Influencers Follow
There's a new trend in influencer marketing emphasizing communities and their leaders.
Why the shift? Let Cohort explain...
Imagine a premium pet food brand looking to connect with dog owners. Traditionally, they might work with an influencer who frequently shares content about their pet. 🐶
Even if this influencer has a large following, only a small percentage might be dog owners, lacking a true sense of community.
On the other hand, partnering with a dedicated dog owner community allows the brand to engage with a highly targeted audience where every member has a dog. This strategy cuts through the clutter and builds authentic connections. 🐾
Communities are inherently more engaged. If everyone is using a product and you’re not, you feel the urge to join in!
Focusing on communities, or influencers with established communities, enables brands to drive real engagement. 💬
#CommunityEngagement #InfluencerMarketing #DigitalMarketing #MarketingTrends #ViralMarketing
There's a new trend in influencer marketing emphasizing communities and their leaders.
Why the shift? Let Cohort explain...
Imagine a premium pet food brand looking to connect with dog owners. Traditionally, they might work with an influencer who frequently shares content about their pet. 🐶
Even if this influencer has a large following, only a small percentage might be dog owners, lacking a true sense of community.
On the other hand, partnering with a dedicated dog owner community allows the brand to engage with a highly targeted audience where every member has a dog. This strategy cuts through the clutter and builds authentic connections. 🐾
Communities are inherently more engaged. If everyone is using a product and you’re not, you feel the urge to join in!
Focusing on communities, or influencers with established communities, enables brands to drive real engagement. 💬
#CommunityEngagement #InfluencerMarketing #DigitalMarketing #MarketingTrends #ViralMarketing
0 comments
Author:
Mikey Brown
Jul 09, 2024 01:02 PM
repost
🎉 Exciting News! 🎉
We’ve just launched our brand new website! Embracing a 'less is more' philosophy, we've made our case studies the absolute centerpiece. From e-commerce and app brands to FMCG and public sector organizations, our content is driving engagement across a wide array of industries, globally.
Take a look into how we’re revolutionizing the influencer marketing landscape at wearecohort.com
#InfluencerMarketing #NewWebsite #CreatorContent #WeAreCohort
We’ve just launched our brand new website! Embracing a 'less is more' philosophy, we've made our case studies the absolute centerpiece. From e-commerce and app brands to FMCG and public sector organizations, our content is driving engagement across a wide array of industries, globally.
Take a look into how we’re revolutionizing the influencer marketing landscape at wearecohort.com
#InfluencerMarketing #NewWebsite #CreatorContent #WeAreCohort
0 comments
Author:
Arron Daniels
Jul 02, 2024 11:08 AM
repost
The Rise of the Creator Economy
Why tap into the creator economy? It's not just about exponential growth—think billions in revenue potential!
------
If you find this valuable, please share it with your network!
#creatoreconomy #UGC #influencermarketing
Why tap into the creator economy? It's not just about exponential growth—think billions in revenue potential!
------
If you find this valuable, please share it with your network!
#creatoreconomy #UGC #influencermarketing
0 comments
Author:
Arron Daniels
Jun 13, 2024 11:29 AM
repost
How Brands Are Winning in 2024 🏆
At Cohort, we’ve been helping brands dominate the creator space in just 3 simple steps. How you may ask? Micro-influencer & user-generated content (UGC). It’s not complicated, you just need to know the right people!
Here’s how…
Phase 1: (Brand Awareness) 📣
Micro-Influencers: We start by using our community of micro-influencers. They boost your brand visibility and create buzz, making sure your brand reaches the right audience.
Phase 2: (Paid Media Optimization) 🎬
UGC Creators: Next, we enhance your paid media efforts. Our UGC creators produce high-quality content for your campaigns, driving user acquisition and engagement.
Phase 3: (Ongoing Success) 🎯
Combination: For established brands, we use both strategies. Maintain a strong brand presence with micro-influencers and keep your paid media fresh with engaging UGC.
Curious about working with creators? DM me; I'll be happy to help!
#BrandMarketing #InfluencerMarketing #UGC #PaidMedia
At Cohort, we’ve been helping brands dominate the creator space in just 3 simple steps. How you may ask? Micro-influencer & user-generated content (UGC). It’s not complicated, you just need to know the right people!
Here’s how…
Phase 1: (Brand Awareness) 📣
Micro-Influencers: We start by using our community of micro-influencers. They boost your brand visibility and create buzz, making sure your brand reaches the right audience.
Phase 2: (Paid Media Optimization) 🎬
UGC Creators: Next, we enhance your paid media efforts. Our UGC creators produce high-quality content for your campaigns, driving user acquisition and engagement.
Phase 3: (Ongoing Success) 🎯
Combination: For established brands, we use both strategies. Maintain a strong brand presence with micro-influencers and keep your paid media fresh with engaging UGC.
Curious about working with creators? DM me; I'll be happy to help!
#BrandMarketing #InfluencerMarketing #UGC #PaidMedia
0 comments
Author:
Arron Daniels
Jun 12, 2024 10:41 AM
quote
Another event underway! ⭐ I thoroughly enjoyed working along side our team to organise this event and it is great to see it all come together! 😍
0 comments
Author:
Heather M.
May 24, 2024 06:21 PM
repost
Last week, team members from IDGateway and our sister company, AeroProfessional Limited took part in a Steps Challenge in support of Mental Health Foundation's Mental Health Awareness Week!
A huge thank you to Carly Taylor, Jake West and Lili Dowden for organising the event, and a massive congratulations to our Top 5 competitors: Kyanah Sharkey, Heather M., Dominic Crawford, Mike Lucas and Lili Dowden who completed a combined 838,806 steps in just 7 days! 🚶🚶♀️
Well done to everyone who took part, it was great to see so many team members embrace the challenge and have some fun whilst doing it! 🏅🏆🎉
#MentalHealthAwarenessWeek #MomentsForMovement #MentalHealth
A huge thank you to Carly Taylor, Jake West and Lili Dowden for organising the event, and a massive congratulations to our Top 5 competitors: Kyanah Sharkey, Heather M., Dominic Crawford, Mike Lucas and Lili Dowden who completed a combined 838,806 steps in just 7 days! 🚶🚶♀️
Well done to everyone who took part, it was great to see so many team members embrace the challenge and have some fun whilst doing it! 🏅🏆🎉
#MentalHealthAwarenessWeek #MomentsForMovement #MentalHealth
0 comments
Author:
IDGateway® Limited
May 13, 2024 04:39 PM
repost
🌟 Freelance Website Launch! 🌟
I'm thrilled to announce the launch of my brand new website dedicated to my influencer marketing freelance services! After years of experience in the industry, I'm ecstatic to offer my expertise to help businesses like yours thrive in the digital landscape: https://vickymcgee.com/
🎯 What can you expect from my services?
✅ Tailored influencer marketing strategies
✅ Creative campaign ideation
✅ Seamless execution and management
✅ Detailed analytics and insights
📢 But wait, there's more! 📢
I'm currently available for projects starting in June! If you're ready to level up your influencer marketing efforts, let's connect and discuss how we can collaborate for success.
📩 Shoot me a message or visit my website to learn more and schedule a consultation.
#InfluencerMarketing #FreelanceServices #DigitalMarketing #CollaborationOpportunity #AvailableInJune
I'm thrilled to announce the launch of my brand new website dedicated to my influencer marketing freelance services! After years of experience in the industry, I'm ecstatic to offer my expertise to help businesses like yours thrive in the digital landscape: https://vickymcgee.com/
🎯 What can you expect from my services?
✅ Tailored influencer marketing strategies
✅ Creative campaign ideation
✅ Seamless execution and management
✅ Detailed analytics and insights
📢 But wait, there's more! 📢
I'm currently available for projects starting in June! If you're ready to level up your influencer marketing efforts, let's connect and discuss how we can collaborate for success.
📩 Shoot me a message or visit my website to learn more and schedule a consultation.
#InfluencerMarketing #FreelanceServices #DigitalMarketing #CollaborationOpportunity #AvailableInJune
0 comments
Author:
Victoria McGee
May 08, 2024 12:14 PM
repost
🌟 Join Our Aviation Recruitment Team! 🌟
We're excited to announce that we are seeking a Recruitment Resourcer to join us at AeroProfessional! As the successful applicant, you will join our fast-paced team, working in a competitive, yet dynamic, aviation recruitment environment, where you will directly see the positive impact of your work each day.
We offer:
• OTE of £32.5K+
• Hybrid working
• Career growth opportunities
• Generous benefits package
• Modern offices at Farnborough Airport
To find out more and apply, please visit: https://bit.ly/3Jp2EeT
#AviationRecruitment #JoinOurTeam #RecruitmentResourcer #CareerOpportunity #AviationJobs #HybridWorking #CareerGrowth
We're excited to announce that we are seeking a Recruitment Resourcer to join us at AeroProfessional! As the successful applicant, you will join our fast-paced team, working in a competitive, yet dynamic, aviation recruitment environment, where you will directly see the positive impact of your work each day.
We offer:
• OTE of £32.5K+
• Hybrid working
• Career growth opportunities
• Generous benefits package
• Modern offices at Farnborough Airport
To find out more and apply, please visit: https://bit.ly/3Jp2EeT
#AviationRecruitment #JoinOurTeam #RecruitmentResourcer #CareerOpportunity #AviationJobs #HybridWorking #CareerGrowth
1 comments
Author:
AeroProfessional Limited
Apr 22, 2024 12:09 PM
repost
🌟 I’m Going Freelance 🌟
After a few weeks of contemplation and soul-searching, I'm thrilled to share that I've decided to embark on a new journey as a Freelance Influencer Specialist! 💼✨
During this time off, I took the opportunity to reflect on my passions, strengths, and aspirations. As a Freelance Influencer Specialist, I'm committed to helping brands and influencers alike navigate the ever-evolving landscape of social media and digital marketing.
If you're a brand looking to collaborate or an influencer seeking guidance, I'd love to connect and discuss how we can work together to achieve your goals. Feel free to reach out! 📩
I would like to thank all my friends and family that have supported me through this journey. Here's to new beginnings, growth, and making a positive impact in the world of influencer marketing! 🌟 #Freelance #InfluencerSpecialist #NewBeginnings
After a few weeks of contemplation and soul-searching, I'm thrilled to share that I've decided to embark on a new journey as a Freelance Influencer Specialist! 💼✨
During this time off, I took the opportunity to reflect on my passions, strengths, and aspirations. As a Freelance Influencer Specialist, I'm committed to helping brands and influencers alike navigate the ever-evolving landscape of social media and digital marketing.
If you're a brand looking to collaborate or an influencer seeking guidance, I'd love to connect and discuss how we can work together to achieve your goals. Feel free to reach out! 📩
I would like to thank all my friends and family that have supported me through this journey. Here's to new beginnings, growth, and making a positive impact in the world of influencer marketing! 🌟 #Freelance #InfluencerSpecialist #NewBeginnings
12 comments
Author:
Victoria McGee
Apr 18, 2024 10:55 AM
quote
Our team looking great at HR Technologies UK!! And how good do those sweets look! 😍
1 comments
Author:
Heather M.
Feb 01, 2024 10:15 AM
regular
I’m happy to share that I’m starting a new position as Senior Marketing Executive at IDGateway® Limited!
14 comments
Author:
Heather M.
Sep 26, 2023 11:29 AM
regular
Celebrating 1 year at IDGateway® Limited !! ✈️
It’s been a great year of development and learning many new skills! I am excited to see what the next year brings! 😇
#workanniversary
It’s been a great year of development and learning many new skills! I am excited to see what the next year brings! 😇
#workanniversary
0 comments
Author:
Heather M.
Aug 15, 2023 11:52 AM
repost
🚀 Unveiling the Marketing Revolution: Micro-Influencers! 🌟
Get ready, fellow marketers, because a seismic shift is happening. 📈✨ Micro-influencers are rewriting the rules of engagement and transforming how brands connect with their audience. 🌐🔥
In a world of fleeting attention spans, micro-influencers are the secret sauce. 🕒📱 They're not just selling products – they're building connections, weaving narratives that resonate. Imagine your brand message not as an ad, but as a trusted friend's recommendation. 🗣️👥
Eager to leap into this dynamic future? 🚀 Let's chat strategy, let's talk results, and let's ride this wave of influencer innovation together! 🌊
👉: [email protected] / Cohort
#InfluencerRevolution #FutureMarketingMagic
Get ready, fellow marketers, because a seismic shift is happening. 📈✨ Micro-influencers are rewriting the rules of engagement and transforming how brands connect with their audience. 🌐🔥
In a world of fleeting attention spans, micro-influencers are the secret sauce. 🕒📱 They're not just selling products – they're building connections, weaving narratives that resonate. Imagine your brand message not as an ad, but as a trusted friend's recommendation. 🗣️👥
Eager to leap into this dynamic future? 🚀 Let's chat strategy, let's talk results, and let's ride this wave of influencer innovation together! 🌊
👉: [email protected] / Cohort
#InfluencerRevolution #FutureMarketingMagic
0 comments
Author:
Arron Daniels
Aug 11, 2023 01:54 PM
repost
🔥 𝗨𝗚𝗖 𝗩𝘀. 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀: 𝗧𝗵𝗲 𝗡𝗲𝘅𝘁 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻! 🌟
📊 User-Generated Content (UGC) goes head-to-head with the heavyweight champion, traditional influencer marketing. The burning question: Is UGC poised to dethrone the established champ?
🚀 UGC isn't just content; it's the beating heart of authentic connection. In a world where attention spans are short, UGC stands out, captivating audiences and turning them into passionate brand advocates.
💡 The takeaway is a game-changing insight: UGC isn't just a trend; it's a strategic shift. It has the potential to revolutionize your audience engagement, driving conversions like never before.
Interested in implementing UGC into your strategies? Let's chat: [email protected] 📩
#MarketingInnovator #UGCvsInfluencer #RevolutionizeMarketing #AuthenticEngagement
📊 User-Generated Content (UGC) goes head-to-head with the heavyweight champion, traditional influencer marketing. The burning question: Is UGC poised to dethrone the established champ?
🚀 UGC isn't just content; it's the beating heart of authentic connection. In a world where attention spans are short, UGC stands out, captivating audiences and turning them into passionate brand advocates.
💡 The takeaway is a game-changing insight: UGC isn't just a trend; it's a strategic shift. It has the potential to revolutionize your audience engagement, driving conversions like never before.
Interested in implementing UGC into your strategies? Let's chat: [email protected] 📩
#MarketingInnovator #UGCvsInfluencer #RevolutionizeMarketing #AuthenticEngagement
0 comments
Author:
Arron Daniels
Aug 09, 2023 11:49 AM
repost
🚀 Mastering Your Content Strategy: UGC Edition 🚀
In a world buzzing with short attention spans 📵 and info overload, your content game needs to be on point. 💥 But how? Enter UGC - your secret weapon! 💪
🔑 Lesson 1: Audience is King
Tap into the power of User-Generated Content (#UGC). 🌟 Let your audience tell your story. Real people sharing real experiences = instant credibility. 🌐
🔑 Lesson 2: Keep 'Em Engaged
Fighting the attention battle? UGC is your frontline fighter. Quick bites of genuine content grab eyeballs. 🧐 No time? No worries! ⏳
🔑 Lesson 3: Trust the Tribe
Influencers aren't just flashy faces. They're your connection to a loyal tribe. 🌍 UGC from influencers = tapping into trust that's already built.
🔑 Lesson 4: Data-Driven Goldmine
Numbers don't lie. UGC gives you insights into what makes your audience tick. ⚙️📊 Tailor your strategy to their desires for max impact!
💡 Action Time! Incorporate UGC into your strategy like a boss. 🚀 Boost engagement, build trust, and create content that sticks!
P.S. Ready to take your UGC game to the next level? Let's chat! 👉 [email protected]
#ContentStrategy #UGC #InfluencerMarketing #EngagementMatters
In a world buzzing with short attention spans 📵 and info overload, your content game needs to be on point. 💥 But how? Enter UGC - your secret weapon! 💪
🔑 Lesson 1: Audience is King
Tap into the power of User-Generated Content (#UGC). 🌟 Let your audience tell your story. Real people sharing real experiences = instant credibility. 🌐
🔑 Lesson 2: Keep 'Em Engaged
Fighting the attention battle? UGC is your frontline fighter. Quick bites of genuine content grab eyeballs. 🧐 No time? No worries! ⏳
🔑 Lesson 3: Trust the Tribe
Influencers aren't just flashy faces. They're your connection to a loyal tribe. 🌍 UGC from influencers = tapping into trust that's already built.
🔑 Lesson 4: Data-Driven Goldmine
Numbers don't lie. UGC gives you insights into what makes your audience tick. ⚙️📊 Tailor your strategy to their desires for max impact!
💡 Action Time! Incorporate UGC into your strategy like a boss. 🚀 Boost engagement, build trust, and create content that sticks!
P.S. Ready to take your UGC game to the next level? Let's chat! 👉 [email protected]
#ContentStrategy #UGC #InfluencerMarketing #EngagementMatters
0 comments
Author:
Arron Daniels
Jul 26, 2023 11:25 AM
quote
Check out our latest blog post on why you should complete social media checks as part of your pre-employment screening and what industries you should consider them for! 🌟
#preemploymentscreening #backgroundchecks #vetting
#preemploymentscreening #backgroundchecks #vetting
0 comments
Author:
Heather M.
Jul 20, 2023 04:19 PM
repost
Carly Taylor, VettingGateway's Customer Success Manager shares the answers to some of the common questions about implementing VettingGateway to improve your background checking process in our new blog post below. 👇
#vetting #backgroundchecking #hrheadaches #preemploymentscreening
https://lnkd.in/ekZBUKXE
#vetting #backgroundchecking #hrheadaches #preemploymentscreening
https://lnkd.in/ekZBUKXE
0 comments
Author:
IDGateway® Limited
Jul 14, 2023 03:52 PM
repost
What a fantastic view from the office today! ✈️ #redarrows
0 comments
Author:
IDGateway® Limited
May 24, 2023 03:10 PM
repost
🚨 TikTok location reviews are coming 🚨
You'll potentially soon be able to 'write a review' on a place on TikTok.
Leaving 5 stars and commenting on the ambiance, food, price or service.
This is got massive potential for hospitality and attractions... essentially any place that's still using Trip Advisor.
We're currently seeing this directly from one of our client accounts but expect to see this roll out onto your FYP soon.
When it does it's going to be a must to put it into your review strategy for your business 🔥
#tiktok #tiktokstrategy #tiktokforbusiness #tiktokmarketing #hospitality
You'll potentially soon be able to 'write a review' on a place on TikTok.
Leaving 5 stars and commenting on the ambiance, food, price or service.
This is got massive potential for hospitality and attractions... essentially any place that's still using Trip Advisor.
We're currently seeing this directly from one of our client accounts but expect to see this roll out onto your FYP soon.
When it does it's going to be a must to put it into your review strategy for your business 🔥
#tiktok #tiktokstrategy #tiktokforbusiness #tiktokmarketing #hospitality
83 comments
Author:
Sam Gillies
Apr 17, 2023 07:53 PM
repost
"Doing a placement helped me realise what I wanted to do in my career" Heather shares her experience of managing university study with dyslexia and dyspraxia, finding a placement and how she used her degree to carve her career path in Marketing.
Read the full blog in the link below:
#marketing https://lnkd.in/ew_D8TtT
#Dyslexia #Dyspraxia #PlacementYear
Read the full blog in the link below:
#marketing https://lnkd.in/ew_D8TtT
#Dyslexia #Dyspraxia #PlacementYear
1 comments
Author:
University of Sussex Business School
Apr 14, 2023 09:07 AM
repost
We're #hiring a new Creator Talent Manager in United Kingdom. Apply today or share this post with your network.
0 comments
Author:
Cohort
Mar 28, 2023 11:18 AM
quote
Check out VettingGateway's new promotional video in the link below 👇
I have been working on this project since January and am extremely happy with the result of my first video project! 🎉
#marketing #digitalmarketing #videomarketing
I have been working on this project since January and am extremely happy with the result of my first video project! 🎉
#marketing #digitalmarketing #videomarketing
2 comments
Author:
Heather M.
Nov 05, 2022 11:24 AM
quote
Can the other supermarkets beat this?👀
I personally love it, what are your thoughts?✨
#marketing #christmasads #asda
I personally love it, what are your thoughts?✨
#marketing #christmasads #asda
0 comments
Author:
Heather M.
Oct 28, 2022 09:48 AM
repost
Harsh but an extremely powerful reminder👇🏽
Follow for more motivational thoughts.
Follow for more motivational thoughts.
227 comments
Author:
Steven Bartlett
Oct 01, 2022 11:37 AM
regular
Here’s some recent LinkedIn updates you may have missed⬇️
👉🏽LinkedIn has produced post templates, which makes the post stand out more in users' feeds. These are more engaging and can be personalised through the app.
👉🏽Brands can pin comments on their posts, which generates more engagement and brings top fans into focus.
👉🏽The platform has also included a 'featured commitment' addition for pages, where businesses can display their integral values. Businesses can share a total of 5 commitments.
I’m excited about these updates! What are your thoughts?👀
#linkedin #socialmedia #updates
👉🏽LinkedIn has produced post templates, which makes the post stand out more in users' feeds. These are more engaging and can be personalised through the app.
👉🏽Brands can pin comments on their posts, which generates more engagement and brings top fans into focus.
👉🏽The platform has also included a 'featured commitment' addition for pages, where businesses can display their integral values. Businesses can share a total of 5 commitments.
I’m excited about these updates! What are your thoughts?👀
#linkedin #socialmedia #updates
0 comments
Author:
Heather M.
Sep 26, 2022 07:31 PM
regular
I’m happy to share that I’m starting a new position as Marketing Executive at IDGateway® Limited!
8 comments
Author:
Heather M.
Sep 01, 2022 04:42 PM
regular
TWITTER TRIALS EDITING TWEETS⚠️
Twitter trials letting users edit tweets for up to 30 minutes after being published. These tweets can be edited a few times within the half hour.
But it lets people view prior versions. Tweets will appear with an icon, timestamp and label to make it clear the original tweet has been changed.
What are your thoughts on this update?
#twitter #socialmedia #socialmediaupdates
Twitter trials letting users edit tweets for up to 30 minutes after being published. These tweets can be edited a few times within the half hour.
But it lets people view prior versions. Tweets will appear with an icon, timestamp and label to make it clear the original tweet has been changed.
What are your thoughts on this update?
#twitter #socialmedia #socialmediaupdates
0 comments
Author:
Heather M.
Aug 31, 2022 07:41 PM
regular
⬇️ What’s going on in social media⬇️
⚠️BeReal is working on a ‘discover your friends of friends’ feature.
🐦Twitter is apparently testing new ‘professional account’ options, with updates link buttons and shopping tools
💬 LinkedIn is releasing a new option to pin comments
🤳🏻 Snapchat launches a new dual cameral option - copying BeReal
🌅Instagram allegedly do NOT share your precise location with others - I still recommend switching this off via settings.
What are your thoughts on these updates? 🤔
#socialmedia
⚠️BeReal is working on a ‘discover your friends of friends’ feature.
🐦Twitter is apparently testing new ‘professional account’ options, with updates link buttons and shopping tools
💬 LinkedIn is releasing a new option to pin comments
🤳🏻 Snapchat launches a new dual cameral option - copying BeReal
🌅Instagram allegedly do NOT share your precise location with others - I still recommend switching this off via settings.
What are your thoughts on these updates? 🤔
#socialmedia
0 comments
Author:
Heather M.
Aug 24, 2022 02:48 PM
quote
Check out this post I wrote for Cohort🚀 TikTok ads are becoming increasingly important for e-commerce brands and here are 7 reasons why... ⭐️
0 comments
Author:
Heather M.
Jul 15, 2022 05:39 PM
regular
On Wednesday I finally got to graduate from the University of Sussex 🎉
A year late but it was great to see my course friends again and celebrate🎓 Also a perfect excuse to go back to Brighton and revisit some of my favourite places🤍
A year late but it was great to see my course friends again and celebrate🎓 Also a perfect excuse to go back to Brighton and revisit some of my favourite places🤍
1 comments
Author:
Heather M.
Jun 01, 2022 06:05 PM
regular
Celebrating one year at MISJUKU!🎉 I can’t believe how quickly the year has gone!
In the past year I have learnt so much personally and professionally including; website creation, social media management, paid ads and product sourcing. Start-up culture really throws you in to all aspects of the business and no day is ever dull!
Excited to see what the next year has in stall for me☺️
In the past year I have learnt so much personally and professionally including; website creation, social media management, paid ads and product sourcing. Start-up culture really throws you in to all aspects of the business and no day is ever dull!
Excited to see what the next year has in stall for me☺️
0 comments
Author:
Heather M.
Jul 30, 2021 09:12 PM
regular
Today I was delighted to recieve this email from University of Sussex Business School stating that I had achieved the highest marks on my course!🎓
Words can not explain how shocked I am, never in a million years would I have dreamt of graduating with a first let alone this.
This was the toughest year and, along side studying for my degree, I was working 2 days a week in influencer marketing!
At school I was bottom set in all classes and always struggled to keep up with my peers. From a young age I was diagnosed with dyslexia and dyspraxia (something I do not really talk about enough). Nevertheless, I was not going to let this get the better of me and bring me down. I hope others can see this as a lesson that having these disabilities does not hold you back!
It just proves if you really put your mind to anything you can achieve it!😊
I am so greatful to my family for always supporting me and encouraging me to believe in myself and have to confidence!
#university #sussex #graduation2021
Words can not explain how shocked I am, never in a million years would I have dreamt of graduating with a first let alone this.
This was the toughest year and, along side studying for my degree, I was working 2 days a week in influencer marketing!
At school I was bottom set in all classes and always struggled to keep up with my peers. From a young age I was diagnosed with dyslexia and dyspraxia (something I do not really talk about enough). Nevertheless, I was not going to let this get the better of me and bring me down. I hope others can see this as a lesson that having these disabilities does not hold you back!
It just proves if you really put your mind to anything you can achieve it!😊
I am so greatful to my family for always supporting me and encouraging me to believe in myself and have to confidence!
#university #sussex #graduation2021
3 comments
Author:
Heather M.
Jun 25, 2021 06:06 PM
regular
I am very proud to announce that I will be graduating from the University of Sussex with a 1st in Marketing and Mangement with finance studies!🎓
4 years has flown by, although it was challenging I had the best time at University and the hard work paid off! I thoroughly enjoy my placement year at Bosch and learned so much personally and professionally in which I can take forward in my career!
I am excited to start working full time in August helping a new start up company with marketing and running their social media accounts!
#marketing #university
4 years has flown by, although it was challenging I had the best time at University and the hard work paid off! I thoroughly enjoy my placement year at Bosch and learned so much personally and professionally in which I can take forward in my career!
I am excited to start working full time in August helping a new start up company with marketing and running their social media accounts!
#marketing #university
5 comments
Author:
Heather M.
Aug 04, 2020 11:23 AM
regular
My placement at Bosch has come to an end, I cannot believe how quickly a year has gone.
I am so grateful to have completed my year in industry at Bosch, I have had the ability to grow professionally and personally. I was given such great responsibility and freedom to express my ideas when designing Bosch’s trade stands, adverts for catalogues and co-ordinating point of sale. I have had a great insight into the working world and have come out a completely different person.
I have also had the ability to work with external agencies, such as Mosaic Studio, Purple Frog and Fluid Branding. This has been a great experience, and the agencies have supported me in completing my work and requests.
I would like to thank my Manager Dip Powell for his support during my time at Bosch. He has helped me grow professionally and develop my confidence.
I am excited to extend my experiences in different fields to help grow my career prospects. I will be returning to Sussex University in September to complete my final year in Marketing and Management.
I am so grateful to have completed my year in industry at Bosch, I have had the ability to grow professionally and personally. I was given such great responsibility and freedom to express my ideas when designing Bosch’s trade stands, adverts for catalogues and co-ordinating point of sale. I have had a great insight into the working world and have come out a completely different person.
I have also had the ability to work with external agencies, such as Mosaic Studio, Purple Frog and Fluid Branding. This has been a great experience, and the agencies have supported me in completing my work and requests.
I would like to thank my Manager Dip Powell for his support during my time at Bosch. He has helped me grow professionally and develop my confidence.
I am excited to extend my experiences in different fields to help grow my career prospects. I will be returning to Sussex University in September to complete my final year in Marketing and Management.
4 comments
Author:
Heather M.
Mar 03, 2020 11:38 AM
regular
Last week I attended the FFX Show for 3 days! This is a project I had been working on for 6 weeks, from designing the stand to creating any POS that was needed and helping the Bosch team set up. I really enjoyed my time at the show and it was a great opportunity to talk to customers. I was also delighted to see my ad I created printed in the show guide.
5 comments
Author:
Heather M.
Mar 02, 2020 10:19 PM
regular
Delighted to see two pages printed in the January Screwfix Cat 140 that I created and worked on within the first month of starting my placement!
4 comments
Author:
Heather M.
Veralice Barrera
Business Marketing Graduate | Hospitality & Customer Experience | Expertise in Social Media Marketing & Brand DevelopmentLinkedIn Profile
Name
Veralice Barrera
Title
Cindy Veralice Barrera - Bachelor of Business ( Marketing )
Headline
Business Marketing Graduate | Hospitality & Customer Experience | Expertise in Social Media Marketing & Brand Development
Location
Sydney, New South Wales
Summary
As a recent Business Marketing graduate with a strong foundation in hospitality, I thrive at the intersection of customer experience and brand strategy. With hands-on experience in digital marketing, social media, and sales, I understand how to engage audiences, build relationships, and drive business growth.
During my time in hospitality, I developed a keen eye for customer behavior, community engagement, and data-driven decision-making. Whether it's crafting compelling marketing campaigns, curating engaging content, or optimising brand presence, I bring a unique blend of creativity and analytical thinking.
Now, I’m eager to transition into the media, advertising, and marketing industry, where I can apply my skills to drive brand awareness and customer loyalty. Open to opportunities in digital marketing, social media, and brand strategy.
During my time in hospitality, I developed a keen eye for customer behavior, community engagement, and data-driven decision-making. Whether it's crafting compelling marketing campaigns, curating engaging content, or optimising brand presence, I bring a unique blend of creativity and analytical thinking.
Now, I’m eager to transition into the media, advertising, and marketing industry, where I can apply my skills to drive brand awareness and customer loyalty. Open to opportunities in digital marketing, social media, and brand strategy.
Snippet
... digital marketing, social media, and brand ... Hurricane's Grill. mag 2023 - set 2023 5 mesi. Sydney, New South Wales, Australia. Key Responsibilities • ...
Social Media
LinkedIn:
https://www.linkedin.com/in/cindy-veralice-barrera
(100)
LinkedIn Posts - Veralice Barrera
13 post(s) found
Feb 25, 2021 12:13 PM
quote
What an interesting evening spent picking Chanelle Le Roux’s brain on how to write killer ad copy, thank you for sharing the knowledge 🪄and a big thank you to Digital Marketing Tribe for organising this!!
#digitalmarketing #adcopy #copywriting #contentmarketing #socialmediamarketing
#digitalmarketing #adcopy #copywriting #contentmarketing #socialmediamarketing
1 comments
Author:
Veralice Barrera
May 28, 2020 06:46 AM
regular
Just finished the course “Marketing During a Crisis”! #crisismanagement #marketingstrategy #crisiscommunications
0 comments
Author:
Veralice Barrera
Feb 20, 2020 03:59 AM
quote
Attended a great meeting last night and had the chance to have more insightful material for my studies this trimester. Thank you to the organizers for sharing the knowledge, contributing to self and professional growth.
#professionalgrowth #digitalmarketing #sharetheknowledge
#professionalgrowth #digitalmarketing #sharetheknowledge
0 comments
Author:
Veralice Barrera
Dec 10, 2019 04:08 AM
regular
Just finished the course “Excel: You Can Do This”!
0 comments
Author:
Veralice Barrera
Dec 09, 2019 01:26 PM
regular
Just finished the course “Excel in the Real World”! #businessintelligencebi #spreadsheets #microsoftexcel I really recommend it! great learning @Oz du Soleil
0 comments
Author:
Veralice Barrera
Dec 04, 2019 02:49 PM
quote
Looking forward to attend!
0 comments
Author:
Veralice Barrera
Nov 22, 2018 02:14 AM
regular
Exceptional Customer service is not only about making a revenue for the business, but it also means having a relationship with customers in which, they can trust you and your business, and when a customer trust you, it does not only benefits you financially but it fulfils you personally.
0 comments
Author:
Veralice Barrera
Oct 09, 2018 08:25 AM
regular
Just finished the course “Marketing Foundations: Understanding Consumer Behavior”!
0 comments
Author:
Veralice Barrera
Lidwin H.
Creative EntrepreneurLinkedIn Profile
Name
Lidwin H.
Title
Lidwin H. - Creative Entrepreneur
Headline
Creative Entrepreneur
Location
Sydney, New South Wales
Summary
I am a creative, business-focused and goal-driven entrepreneur with extensive experiences in developing strategic marketing approach and commercial execution to optimise business growth. I am acknowledged as a pragmatic problem-solver to navigate under pressure and successfully manage and develop team through dynamic circumstances.
Throughout the journey, I cultivated rapports with multiple stakeholders and earned a 5-star-rating Certificate of Excellence from TripAdvisor in 2015.
As an enthusiastic creative entrepreneur, I have adapted myself with web analytics, CRM, Digital Marketing.
I always have a flair for beauty and cosmetology, therefore, I pursued it as professional in my earlier years hence led me to work with fashion photographers, fashion designers, music bands and beauty pageants with exposure in Canada, Australia and Asia.
It would be great to meet people with a growth mindset and creatives. Let's connect!
Throughout the journey, I cultivated rapports with multiple stakeholders and earned a 5-star-rating Certificate of Excellence from TripAdvisor in 2015.
As an enthusiastic creative entrepreneur, I have adapted myself with web analytics, CRM, Digital Marketing.
I always have a flair for beauty and cosmetology, therefore, I pursued it as professional in my earlier years hence led me to work with fashion photographers, fashion designers, music bands and beauty pageants with exposure in Canada, Australia and Asia.
It would be great to meet people with a growth mindset and creatives. Let's connect!
Snippet
Diploma in Digital Marketing Graphic. Diploma in Digital Marketing. Kaplan Higher Education. The Fundamentals of Digital Marketing Certificate. Google Digital ...
Social Media
LinkedIn:
https://www.linkedin.com/in/lidwin-h-4978501aa
(100)
LinkedIn Posts - Lidwin H.
1 post(s) foundMuhammad Umair
🔸 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 |🔹 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 |𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 🎯 #Business#sales#strategy#Marketing#branding#hiring#contentLinkedIn Profile
Email
Name
Muhammad Umair
Title
Muhammad Umair - 🔸 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐨𝐫
Headline
🔸 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 |🔹 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 |𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 🎯 #Business#sales#strategy#Marketing#branding#hiring#content
Location
Sydney, New South Wales
Summary
We are HEXA GROW Team to grow online businesses make intelligent marketing decisions, use analytics and accelerate growth.
🔘 We check insights and decide with a birds-eye view what changes you need to make to increase profit,
boost revenue and growth.
🔘 My name is Muhammad Umair. I'm a Passionate Graphic Designer ,creative content creator & Marketer.
🔘I am passionate about different kinds of Graphics, but I'm a specialist in the following Designs:
✪𝐁𝐫𝐚𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲
✪ 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐃𝐞𝐬𝐢𝐠𝐧𝐬
✪ 𝐁𝐫𝐨𝐜𝐡𝐮𝐫𝐞, 𝐏𝐨𝐬𝐭𝐞𝐫𝐬, 𝐅𝐥𝐲𝐞𝐫𝐬
✪ 𝐖𝐞𝐛 𝐁𝐚𝐧𝐧𝐞𝐫𝐬
✪ Video designing
💠 Recently I'm working on my client's youtube channel design creative videos and marketing to Increase potential Audience
🔘 I have been working on different Freelancing platforms for 3 years. One thing every client loves about my service: I deliver work fast and never compromise with the Quality.
🔘I enjoy every job. I can create projects from inception to final delivery, ensuring that all the work is effective, dependable, and conveyable on schedule.
𝐌𝐘 𝐀𝐃𝐎𝐁𝐄 𝐒𝐎𝐅𝐓𝐖𝐀𝐑𝐄 𝐄𝐗𝐏𝐄𝐑𝐓𝐈𝐒𝐄:
- Illustrator
- Photoshop
- After Effects
- Premiere Pro
𝐌𝐘 𝐀𝐁𝐈𝐋𝐈𝐓𝐈𝐄𝐒:
- Reliable & Responsible
- Innovative & able to develop new ideas
- Management skills, work as a team or group leader
- Strongly committed to the assigned task
𝐈 𝐰𝐨𝐮𝐥𝐝 𝐛𝐞 𝐡𝐚𝐩𝐩𝐲 𝐭𝐨 𝐝𝐢𝐬𝐜𝐮𝐬𝐬 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐣𝐞𝐜𝐭 𝐧𝐞𝐞𝐝𝐬 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐦𝐞𝐞𝐭 𝐭𝐡𝐞𝐦.
#𝐌𝐮𝐡𝐚𝐦𝐦𝐚𝐝 𝐔𝐦𝐚𝐢𝐫 (𝐂𝐨𝐟𝐨𝐮𝐧𝐝𝐞𝐫 𝐨𝐟 𝐇𝐄𝐗𝐀 𝐆𝐑𝐎𝐖)
🔘 We check insights and decide with a birds-eye view what changes you need to make to increase profit,
boost revenue and growth.
🔘 My name is Muhammad Umair. I'm a Passionate Graphic Designer ,creative content creator & Marketer.
🔘I am passionate about different kinds of Graphics, but I'm a specialist in the following Designs:
✪𝐁𝐫𝐚𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲
✪ 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐃𝐞𝐬𝐢𝐠𝐧𝐬
✪ 𝐁𝐫𝐨𝐜𝐡𝐮𝐫𝐞, 𝐏𝐨𝐬𝐭𝐞𝐫𝐬, 𝐅𝐥𝐲𝐞𝐫𝐬
✪ 𝐖𝐞𝐛 𝐁𝐚𝐧𝐧𝐞𝐫𝐬
✪ Video designing
💠 Recently I'm working on my client's youtube channel design creative videos and marketing to Increase potential Audience
🔘 I have been working on different Freelancing platforms for 3 years. One thing every client loves about my service: I deliver work fast and never compromise with the Quality.
🔘I enjoy every job. I can create projects from inception to final delivery, ensuring that all the work is effective, dependable, and conveyable on schedule.
𝐌𝐘 𝐀𝐃𝐎𝐁𝐄 𝐒𝐎𝐅𝐓𝐖𝐀𝐑𝐄 𝐄𝐗𝐏𝐄𝐑𝐓𝐈𝐒𝐄:
- Illustrator
- Photoshop
- After Effects
- Premiere Pro
𝐌𝐘 𝐀𝐁𝐈𝐋𝐈𝐓𝐈𝐄𝐒:
- Reliable & Responsible
- Innovative & able to develop new ideas
- Management skills, work as a team or group leader
- Strongly committed to the assigned task
𝐈 𝐰𝐨𝐮𝐥𝐝 𝐛𝐞 𝐡𝐚𝐩𝐩𝐲 𝐭𝐨 𝐝𝐢𝐬𝐜𝐮𝐬𝐬 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐣𝐞𝐜𝐭 𝐧𝐞𝐞𝐝𝐬 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐦𝐞𝐞𝐭 𝐭𝐡𝐞𝐦.
#𝐌𝐮𝐡𝐚𝐦𝐦𝐚𝐝 𝐔𝐦𝐚𝐢𝐫 (𝐂𝐨𝐟𝐨𝐮𝐧𝐝𝐞𝐫 𝐨𝐟 𝐇𝐄𝐗𝐀 𝐆𝐑𝐎𝐖)
Snippet
... new ideas - Management skills ... Sep 2020 - May 2021 9 months. Sydney, New South Wales, Australia ... Digital Marketing Specialist. InvoZone. Nov 2019 ...
Current Experiences
Digital Marketing Executive
Upwork
Punjab, Pakistan
Started: Jan 2019 - Present
Industry: Computer Software
Company Size: 500-1000 (164436 staff)
Contact Information
Emails:
[email protected]
(70) (work)
[email protected]
(70) (work)
Social Media
LinkedIn:
https://www.linkedin.com/in/muhammad-umair-creativedesigner
(100)
LinkedIn Posts - Muhammad Umair
10 post(s) found
Jun 17, 2022 01:04 PM
regular
𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐭𝐢𝐩𝐬 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐢𝐧 𝐥𝐢𝐟𝐞
💁♂️No, Irritating long captions today...
👉 Just roll your eyes our the carousel below and comment down
.
.⚡Follow MUHAMMAD Umair 🌟 Content designer and digital marketing expert for daily valuable content.
#personalbranding #personaldevelopment #sundaymotivation #viralpost #socialmedia #content#linkedin family #designer
💁♂️No, Irritating long captions today...
👉 Just roll your eyes our the carousel below and comment down
.
.⚡Follow MUHAMMAD Umair 🌟 Content designer and digital marketing expert for daily valuable content.
#personalbranding #personaldevelopment #sundaymotivation #viralpost #socialmedia #content#linkedin family #designer
0 comments
Author:
Muhammad Umair
Jun 16, 2022 03:05 PM
regular
Important quotes related to personal growth
What do you need to know for personal growth?
#growth #people#marketing#sales #brandingdesign #recruiters
#graphicdesign
What do you need to know for personal growth?
#growth #people#marketing#sales #brandingdesign #recruiters
#graphicdesign
0 comments
Author:
Muhammad Umair
Jun 15, 2022 02:41 AM
regular
Why EVERYONE out there must use LINKEDIN?
And by that it does not mean to just open your APP!
It means to:
📌 Engage.
📌 Build Credibility.
📌 Show Up daily
📌 Upload valuable content
📌 Attract Leads
📌 Build a personal brand
#linkedinfamily #branding #marketingservices#sales# #hiring#recruiter#people#business
And by that it does not mean to just open your APP!
It means to:
📌 Engage.
📌 Build Credibility.
📌 Show Up daily
📌 Upload valuable content
📌 Attract Leads
📌 Build a personal brand
#linkedinfamily #branding #marketingservices#sales# #hiring#recruiter#people#business
0 comments
Author:
Muhammad Umair
Jun 14, 2022 01:39 PM
regular
Every freelancer must learn these 7 skills!
These 7 skills will help you grow from low paying clients to high paying clients.
Where to learn them?
📌 YouTube
📌 Read Books
Take freelancing seriously!
follow https://lnkd.in/dn-cvEgn
#hiringandpromotion#hr #workingathome#creativity#digitalmarketing#advertisingandmarketing#sales#socialnetworking#branding#hiring
These 7 skills will help you grow from low paying clients to high paying clients.
Where to learn them?
📌 YouTube
📌 Read Books
Take freelancing seriously!
follow https://lnkd.in/dn-cvEgn
#hiringandpromotion#hr #workingathome#creativity#digitalmarketing#advertisingandmarketing#sales#socialnetworking#branding#hiring
0 comments
Author:
Muhammad Umair
Jun 10, 2022 08:49 AM
regular
Do you want to be successful in life?
Adapt these 7 habits of successful people.
Success does not come overnight.
We have to work for it.#workathome#marketingcompany#grow #sales #job #work #marketing agency #recruiter #people #success #business
Adapt these 7 habits of successful people.
Success does not come overnight.
We have to work for it.#workathome#marketingcompany#grow #sales #job #work #marketing agency #recruiter #people #success #business
0 comments
Author:
Muhammad Umair
Jun 10, 2022 08:39 AM
regular
⚡️If you want to take your business to the new height, you got to understand it
⚡️ The real growth happens when you get out of your comfort zone. #business #growth #people#sales#brands#beauty#recruiter#company
⚡️ The real growth happens when you get out of your comfort zone. #business #growth #people#sales#brands#beauty#recruiter#company
0 comments
Author:
Muhammad Umair
Jun 10, 2022 08:36 AM
regular
⚡️If you want to grow as a Freelancer, you got to improve it gradually.
⚡️ The real growth happens when you get out of your comfort zone.
#growth #sales #people #marketing #company #business #recruiter
⚡️ The real growth happens when you get out of your comfort zone.
#growth #sales #people #marketing #company #business #recruiter
0 comments
Author:
Muhammad Umair
Jun 10, 2022 08:34 AM
regular
⚡️If you want to make the best of your life, you got to improve it gradually.
⚡️ Life isn’t a piece of cake. You got to understand the ins and outs in order to live a happy life.
⚡️ The real growth happens when you get out of your comfort zone.
#growth #sales #people #marketing #company #business #recruiter
⚡️ Life isn’t a piece of cake. You got to understand the ins and outs in order to live a happy life.
⚡️ The real growth happens when you get out of your comfort zone.
#growth #sales #people #marketing #company #business #recruiter
0 comments
Author:
Muhammad Umair
Jun 10, 2022 08:27 AM
regular
⚡️If you want to take your business to the new height, you got to understand it
⚡️ Life isn’t a piece of cake. You got to understand the ins and outs in order to live a happy life.
⚡️ The real growth happens when you get out of your comfort zone. #business #growth #people#sales#brands#beauty#recruiter#company
⚡️ Life isn’t a piece of cake. You got to understand the ins and outs in order to live a happy life.
⚡️ The real growth happens when you get out of your comfort zone. #business #growth #people#sales#brands#beauty#recruiter#company
0 comments
Author:
Muhammad Umair
May 19, 2022 08:01 PM
regular
"We are Hexa Grow professional Marketing Team that will help you to grow your Business" #business #marketing #team #hiringmanagers #recruiters #hirenow #brandingdesign
0 comments
Author:
Muhammad Umair
Gonzalo Costa
I am a proactive and motivated person with diverse interests 🌟, seeking a balance between work, study, and life ⚖️. Committed to growing both professionally and personally.LinkedIn Profile
Name
Gonzalo Costa
Title
Gonzalo Costa – actively learning 📚🧑💼
Headline
I am a proactive and motivated person with diverse interests 🌟, seeking a balance between work, study, and life ⚖️. Committed to growing both professionally and personally.
Location
Sydney, New South Wales
Summary
LIVING ABROAD SINCE I AM 18 YEARS OLD ✈️ 🌍
MY INTERESTS ARE:
- MARKETING AND SALES
- CUSTOMER SATISFACTION
- SOCIAL MEDIA
- FASHION
- ART AND DESIGN
- PHOTOGRAPHY
- MODELLING
I LOVE LEARNING 💫
aaaanddd
I LOVE CO-WORKING ❤️
MY INTERESTS ARE:
- MARKETING AND SALES
- CUSTOMER SATISFACTION
- SOCIAL MEDIA
- FASHION
- ART AND DESIGN
- PHOTOGRAPHY
- MODELLING
I LOVE LEARNING 💫
aaaanddd
I LOVE CO-WORKING ❤️
Snippet
2023 – Juli 2024 1 Jahr. Sydney, New South Wales, Australia. Crown Resorts Grafik ... Activities and Societies: INTERNSHIP - Gained hands-on experience in ...
Current Experiences
Sales Assistant
Bershka
Berlin, Germany
Started: Oct 2025 - Present
Industry: Apparel & Fashion
Company Size: 10000+ (7949 staff)
Team Leader
von Jean GmbH
Berlin, Germany
Started: May 2025 - Present
Industry: Hospitality
Company Size: 100-200 (2 staff)
Social Media
LinkedIn:
https://www.linkedin.com/in/gonzalocosta2004
(100)
LinkedIn Posts - Gonzalo Costa
2 post(s) found
Nov 27, 2024 12:38 AM
regular
Hey everyone - Ready to lend a helping hand and offer my time and skills to those in need! #OpenToVolunteering
0 comments
Author:
Gonzalo Costa
Aug 17, 2024 04:43 PM
regular
Hi everyone - I am looking for a new role and would appreciate your support. Thank you in advance for any connections, advice, or opportunities you can offer. #OpenToWork
0 comments
Author:
Gonzalo Costa
Mark Khademi
Marketing Director | Ex-Koala | Ex-amaysim/Optus | Marketing Academy Alumni 2020LinkedIn Profile
Email
Name
Mark Khademi
Title
Mark Khademi - Marketing Director | Ex-Koala
Headline
Marketing Director | Ex-Koala | Ex-amaysim/Optus | Marketing Academy Alumni 2020
Location
Sydney, New South Wales
Summary
I’m a commercially oriented, multi-skilled marketer with over 20 years’ experience driving growth across Australia and the UK. My strengths span brand & media strategy, marketing effectiveness, e-commerce, subscription growth, and performance marketing.
I’ve led teams of 5–25 and managed marketing budgets up to $28m, consistently building happy, motivated, and high-performing teams. I’ve scaled and grown some of Australia’s leading brands and online businesses, including Amaysim (Australia’s 4th largest telco), Koala (fastest growing online furniture retailer) and V2food’s Macros and Soulara.
I’m passionate about combining data-driven acquisition and retention strategies with brand building to unlock long-term customer value. In 2020, I was honoured to be selected as a Marketing Academy Scholar, recognised as one of Australia’s emerging leaders in marketing.
I’ve led teams of 5–25 and managed marketing budgets up to $28m, consistently building happy, motivated, and high-performing teams. I’ve scaled and grown some of Australia’s leading brands and online businesses, including Amaysim (Australia’s 4th largest telco), Koala (fastest growing online furniture retailer) and V2food’s Macros and Soulara.
I’m passionate about combining data-driven acquisition and retention strategies with brand building to unlock long-term customer value. In 2020, I was honoured to be selected as a Marketing Academy Scholar, recognised as one of Australia’s emerging leaders in marketing.
Snippet
Sydney, New South Wales, Australia. 2K followers 500+ connections. See ... Head of Digital Marketing. amaysim. Oct 2018 - Feb 2020 1 year 5 months. Sydney ...
Current Experiences
General Manager Marketing
Finder
Started: Nov 2025 - Present
Skills: Marketing · Performance Based Marketing · Customer Relationship Management (CRM) · Brand Management · Marketing Strategy
Industry: Financial Services
Company Size: 200-500 (419 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (personal)
[email protected]
(100) (work)
[email protected]
(100) (work)
Phones:
+61419141599
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/markkhademi
(100)
LinkedIn:
https://www.linkedin.com/in/mark-khademi-7380a1a3
(100)
Facebook:
https://facebook.com/mark.khademi
(100)
Twitter:
https://twitter.com/markkhademi
(100)
LinkedIn Posts - Mark Khademi
35 post(s) found
Nov 18, 2025 02:58 AM
regular
I've officially joined the rocketship that is Finder 🚀 as GM Marketing, helping more Australians to find a better deal.
Looking forward to building alongside Frank Restuccia, Fred Schebesta, Tahlia Phillips and the talented team.
Looking forward to building alongside Frank Restuccia, Fred Schebesta, Tahlia Phillips and the talented team.
47 comments
Author:
Mark Khademi
Sep 08, 2025 03:26 AM
regular
Hi everyone!
After a short but incredible journey at V2, our ecommerce business is now in the process of being sold. As a result, I and the gun marketing team that I've assembled and have been fortunate to lead will soon be looking for new opportunities.
For me, that means exploring Marketing Director or Head of Marketing roles where I can bring 20+ years of experience building brands, scaling customer acquisition and retention, and leading high-performing teams across ecommerce, subscription, telco and consumer goods. If you know of opportunities that might be a fit, I would be grateful if you could reach out or connect me with the right people.
If you are also looking to hire exceptional marketing talent at other levels, please let me know, I would be glad to introduce you to some of my brilliant colleagues in Acquisition, CRM/Retention, Brand, Campaign Management and Design.
About me & what I’m looking for:
💼 I’m looking for Marketing Director, Head of Marketing, Head of Digital, Head of Digital Marketing, and Head of Growth roles.
⭐ I’ve previously worked at amaysim, Koala and v2food.
🌎 I’m open to roles in Sydney.
After a short but incredible journey at V2, our ecommerce business is now in the process of being sold. As a result, I and the gun marketing team that I've assembled and have been fortunate to lead will soon be looking for new opportunities.
For me, that means exploring Marketing Director or Head of Marketing roles where I can bring 20+ years of experience building brands, scaling customer acquisition and retention, and leading high-performing teams across ecommerce, subscription, telco and consumer goods. If you know of opportunities that might be a fit, I would be grateful if you could reach out or connect me with the right people.
If you are also looking to hire exceptional marketing talent at other levels, please let me know, I would be glad to introduce you to some of my brilliant colleagues in Acquisition, CRM/Retention, Brand, Campaign Management and Design.
About me & what I’m looking for:
💼 I’m looking for Marketing Director, Head of Marketing, Head of Digital, Head of Digital Marketing, and Head of Growth roles.
⭐ I’ve previously worked at amaysim, Koala and v2food.
🌎 I’m open to roles in Sydney.
11 comments
Author:
Mark Khademi
Jul 30, 2025 08:33 AM
repost
Yesterday, we took over Martin Place to hand out free Soulara lunches and introduce the public to our new plant-based pasta range - and the response was incredible 🍝🥦
From Truffle Bliss Spinach Fettucine to Rebel Nduja Rigatoni, our mission was simple: show Sydneysiders just how good plant-based can taste.
A huge shoutout to our team for pulling this off, and to everyone who came down to try our meals. Can’t wait to keep bringing more delicious, convenient plant-based options to people wherever they are 💛
Keen to try Soulara? Use my referral code to get $50 off your first order: FRIEND-PT92G9G (https://soulara.com.au/)
Ellie BilslandMary Jane Estrada Lauren DunnWerner Coetzee Mark Khademi Maria Decima Nadia Paz
#Soulara #BrandActivation #PlantBased #MartinPlace #GuerrillaMarketing
From Truffle Bliss Spinach Fettucine to Rebel Nduja Rigatoni, our mission was simple: show Sydneysiders just how good plant-based can taste.
A huge shoutout to our team for pulling this off, and to everyone who came down to try our meals. Can’t wait to keep bringing more delicious, convenient plant-based options to people wherever they are 💛
Keen to try Soulara? Use my referral code to get $50 off your first order: FRIEND-PT92G9G (https://soulara.com.au/)
Ellie BilslandMary Jane Estrada Lauren DunnWerner Coetzee Mark Khademi Maria Decima Nadia Paz
#Soulara #BrandActivation #PlantBased #MartinPlace #GuerrillaMarketing
14 comments
Author:
Alice Dickinson
Jun 27, 2024 08:26 AM
repost
We are #hiring! Know anyone who might be interested?
A great role in our Marketing Team based in Sydney working across our brands of v2food, MACROS and Soulara.
Jade Lish Nathaniel Tupou Mark Khademi Lauren Dunn Kathleen Notohamiprodjo Nadika Korala
A great role in our Marketing Team based in Sydney working across our brands of v2food, MACROS and Soulara.
Jade Lish Nathaniel Tupou Mark Khademi Lauren Dunn Kathleen Notohamiprodjo Nadika Korala
0 comments
Author:
Melissa Cogzell
Jun 12, 2024 06:25 AM
regular
Excited to announce that I've taken on a new role as Head of Digital at v2food! Spearheading growth initiatives for the MACROS and Soulara brands. #digitalmarketing #brandgrowth
67 comments
Author:
Mark Khademi
Sep 21, 2023 01:15 AM
repost
Spacetalk Mobile is Spacetalk's very rapidly growing MVNO business, that connects our wearable devices and will soon connect whole families, whether they are using a Spacetalk device or a smartphone.
This is a greenfield opportunity to join our team and establish how we develop and apply best practices, technologies, and sophisticated data analysis to engage and retain our customers.
Our team is small, we have a fast-paced scale-up vibe, and this is a chance to be an early part of our story and a key part of the team that makes it all happen.
This is a greenfield opportunity to join our team and establish how we develop and apply best practices, technologies, and sophisticated data analysis to engage and retain our customers.
Our team is small, we have a fast-paced scale-up vibe, and this is a chance to be an early part of our story and a key part of the team that makes it all happen.
1 comments
Author:
Craig B.
Sep 14, 2023 02:34 AM
repost
Calling any awesome UI/UX peeps.
I need some help on a short term project to update our Spacetalk Mobile customer portal. We are planning to launch some new products in this space and need to make sure we have an awesome experience for new and existing customers.
If you are able to help or know someone who could help please reach out and I can share more details.
Thanks!
I need some help on a short term project to update our Spacetalk Mobile customer portal. We are planning to launch some new products in this space and need to make sure we have an awesome experience for new and existing customers.
If you are able to help or know someone who could help please reach out and I can share more details.
Thanks!
4 comments
Author:
Peter Scott
May 08, 2023 04:24 AM
repost
Naked Wines is officially the most trusted wine club & subscription in Aus!
Massive shout out to team Naked, our customers, and our world-class Aussie & NZ winemakers for contributing to this recognition 🥂
Also, a special thank you to Reader's Digest Association for another fantastic event and for making this all possible.
Keen to join a winning team? We are #hiring for a few epic roles in our Manly office 🚀 🚀 🚀 check out the link below for more info!
https://lnkd.in/g4BQYMYy
Massive shout out to team Naked, our customers, and our world-class Aussie & NZ winemakers for contributing to this recognition 🥂
Also, a special thank you to Reader's Digest Association for another fantastic event and for making this all possible.
Keen to join a winning team? We are #hiring for a few epic roles in our Manly office 🚀 🚀 🚀 check out the link below for more info!
https://lnkd.in/g4BQYMYy
9 comments
Author:
Carina Anderson
Apr 28, 2023 08:49 AM
repost
Kick-ass team ✅
Career development 📈
Supporting local Aussie businesses 💪
Plus you'll be able to sip wine by the ocean 🥂 ✨ 🌊
I'm #hiring for a sales gun - hit me up if this is you or someone you know!
Career development 📈
Supporting local Aussie businesses 💪
Plus you'll be able to sip wine by the ocean 🥂 ✨ 🌊
I'm #hiring for a sales gun - hit me up if this is you or someone you know!
3 comments
Author:
Carina Anderson
May 31, 2022 07:57 AM
regular
I recently had a great conversation with Brad Howarth from CMO Australia on my first Koala campaign ‘When Life Unfolds’ and our ambitious plans for the brand in the year ahead.
https://lnkd.in/dEZ2n88V
https://lnkd.in/dEZ2n88V
6 comments
Author:
Mark Khademi
Mar 03, 2022 12:00 PM
quote
Amazing work from the team today and well played Mark McGowan for seeing the funny side 👏🏼🐨 #koalalife
1 comments
Author:
Mark Khademi
Mar 01, 2022 05:32 AM
regular
First day as VP of Marketing, Australia at Koala!
62 comments
Author:
Mark Khademi
May 21, 2020 01:07 AM
regular
We’re very proud to launch ‘At Home with amaysim’ - our first ever content partnership, developed with VICE Australia. The series will showcase awesome Aussie talent from chefs, to comedians, stylists, musicians, florists, and artists…pretty much anything you can think of!
We’re also especially proud to work with people in industries who have been hard hit by Covid, and to give them a social platform while venues aren’t fully open and their businesses are recovering. Check out the first episode;
https://lnkd.in/g2y-E4K
We’re also especially proud to work with people in industries who have been hard hit by Covid, and to give them a social platform while venues aren’t fully open and their businesses are recovering. Check out the first episode;
https://lnkd.in/g2y-E4K
3 comments
Author:
Mark Khademi
Mar 13, 2020 12:14 AM
quote
I'm in! Super excited to have been selected into the 2020 Marketing Academy Scholarship Program. A big thank you to Renee Garner for her nomination, guidance and support through this process. Looking forward to a year of growth, inspiration and personal development.
https://lnkd.in/gQ7xt5F
https://lnkd.in/gQ7xt5F
11 comments
Author:
Mark Khademi
Aug 20, 2019 08:01 AM
quote
We're hiring! Reach out if you know someone suitable.
0 comments
Author:
Mark Khademi
Feb 27, 2017 02:25 AM
regular
Couldn't have said it better myself.
1 comments
Author:
Mark Khademi
Apr 20, 2016 03:10 AM
regular
How do we bring customer-centricity to energy? https://lnkd.in/bM5pUCj
1 comments
Author:
Mark Khademi
Apr 12, 2016 07:49 AM
regular
Watch 7NEWS tonight at 6pm to see a feature on Mojo.
0 comments
Author:
Mark Khademi
Feb 03, 2016 10:00 AM
quote
Great opportunity for an experienced UX Designer with Morningstar
0 comments
Author:
Mark Khademi
Feb 02, 2016 12:38 AM
regular
We're on the hunt for a developer...
0 comments
Author:
Mark Khademi
Jan 22, 2016 12:21 AM
regular
Got picked up in AdNews today; https://lnkd.in/bE3tJEg
0 comments
Author:
Mark Khademi
Dec 03, 2014 11:27 PM
regular
Intelligent Investor is looking for a new Head of Wealth Research. Full details here; http://lnkd.in/bUjn3uu
0 comments
Author:
Mark Khademi
Nov 17, 2014 06:02 AM
regular
Best use of drone technology I've seen so far. Increasing the chances of survival from a cardiac arrest; http://lnkd.in/bayaQMH
0 comments
Author:
Mark Khademi
Oct 22, 2014 12:16 AM
regular
This changes everything. http://lnkd.in/bHmp4yQ
0 comments
Author:
Mark Khademi
May 06, 2014 03:33 AM
regular
World's first trillionaire would have enough money to buy up every last inch of property in central London at today’s prices
0 comments
Author:
Mark Khademi
Apr 03, 2014 08:08 AM
regular
How to sell more holidays? Run a competition offering 3 years worth of free baby gear if you can conceive while away... http://lnkd.in/bEgJGqu
0 comments
Author:
Mark Khademi
Nancy Georges
Podcast where we unravel and navigate the often overwhelming world of politics w clarity, curiosity.LinkedIn Profile
Email
Name
Nancy Georges
Title
Nancy Georges - Podcast where we unravel and navigate ...
Headline
Podcast where we unravel and navigate the often overwhelming world of politics w clarity, curiosity.
Location
Sydney, New South Wales
Summary
LONG
I am a business and marketing strategist with over 30 years of experience across strategy, marketing, digital integration, and retail. My work spans Australia, Asia, the USA, and Europe, giving me the ability to address and develop clients’ needs with a clear focus on business growth and profitability.
At my core, I’m a storyteller—sharing insights about life, community, change, being of service, marketing, retail, and customer service. I love highlighting the interesting things I see in the world, both online and offline, and translating them into lessons businesses can use.
I am an expert in customer engagement, social media, marketing, retail, sales, manufacturing, import, export, and business management. I’ve always helped business owners connect with their customers, understand the fundamentals of marketing, return to core retail principles, and navigate today’s marketplace to create the profitable business they deserve.
As a keynote speaker, facilitator, and trainer, I present on a wide range of topics focused on customer and community engagement: The New Customer, Strategic Planning, Social Media, E-Commerce, Retail Fundamentals, and Customer Service. My ability to listen, analyse, and guide teams creates positive outcomes, whether in strategy sessions, executive meetings, or training workshops.
Collaboration is at the heart of my work. I partner with agencies, industry peers, and businesses of all sizes, offering a holistic strategic view that complements and strengthens specialised expertise.
In 2010, I wrote 7 Powerful Ways to Boost Retail Profits, in Any Economic Climate to help retailers to connect to the important retail principles I identified, to build a successful business. A new edition, updated for today’s world, is coming in 2025
To further support SMEs and entrepreneurs, I created The Business Crew, a monthly program designed to empower business owners with the skills, knowledge, and peer support they need to succeed in the new connected marketplace.
In 2015, I founded Innovation Pitchfest, a world-first event celebrating design and innovation in product development and invention, championing Australian and international designers in the absence of a strong local manufacturing industry.
Beyond business, I co-founded Making Sense of Politics with Kate Carruthers and created So.Me: Social Media Women, building spaces for learning, discussion, and empowerment.
📌 Connect with me: linktr.ee/nancygeorges 🌐 Website: www.magnoliasolutions.com.au 🤝 Co-Founder: Making Sense of Politics
I am a business and marketing strategist with over 30 years of experience across strategy, marketing, digital integration, and retail. My work spans Australia, Asia, the USA, and Europe, giving me the ability to address and develop clients’ needs with a clear focus on business growth and profitability.
At my core, I’m a storyteller—sharing insights about life, community, change, being of service, marketing, retail, and customer service. I love highlighting the interesting things I see in the world, both online and offline, and translating them into lessons businesses can use.
I am an expert in customer engagement, social media, marketing, retail, sales, manufacturing, import, export, and business management. I’ve always helped business owners connect with their customers, understand the fundamentals of marketing, return to core retail principles, and navigate today’s marketplace to create the profitable business they deserve.
As a keynote speaker, facilitator, and trainer, I present on a wide range of topics focused on customer and community engagement: The New Customer, Strategic Planning, Social Media, E-Commerce, Retail Fundamentals, and Customer Service. My ability to listen, analyse, and guide teams creates positive outcomes, whether in strategy sessions, executive meetings, or training workshops.
Collaboration is at the heart of my work. I partner with agencies, industry peers, and businesses of all sizes, offering a holistic strategic view that complements and strengthens specialised expertise.
In 2010, I wrote 7 Powerful Ways to Boost Retail Profits, in Any Economic Climate to help retailers to connect to the important retail principles I identified, to build a successful business. A new edition, updated for today’s world, is coming in 2025
To further support SMEs and entrepreneurs, I created The Business Crew, a monthly program designed to empower business owners with the skills, knowledge, and peer support they need to succeed in the new connected marketplace.
In 2015, I founded Innovation Pitchfest, a world-first event celebrating design and innovation in product development and invention, championing Australian and international designers in the absence of a strong local manufacturing industry.
Beyond business, I co-founded Making Sense of Politics with Kate Carruthers and created So.Me: Social Media Women, building spaces for learning, discussion, and empowerment.
📌 Connect with me: linktr.ee/nancygeorges 🌐 Website: www.magnoliasolutions.com.au 🤝 Co-Founder: Making Sense of Politics
Snippet
... au Co-Founder: Making Sense of Politics. Services. Blogging · Email Marketing · Brand Marketing · Content Strategy · Digital Marketing · Content Marketing ...
Current Experiences
Making Sense of Politics Podcast
Making Sense of Politics
Started: Apr 2025 - Present
Podcast where we try to get our heads around what is happening in world of politics, policy, & power. Kate Carruthers & Nancy Georges navigate the often overwhelming world of politics w clarity, curiosity.
The time is right to be more informed and aware of the actual world we live in as opposed to the one we were told we were in.
The time is right to be more informed and aware of the actual world we live in as opposed to the one we were told we were in.
Industry: n/a
Company Size: n/a (n/a staff)
Strategic Implementation : Marketing Communication Strategy
Nancy Georges
Started: Mar 2018 - Present
I am a business & marketing strategist with over 30 years experience in all areas of business: strategy, marketing, digital integration & retail, ensure that I am able to address & develop client’s needs to ensure the business’ growth & profitability, in Australia, Asia, USA & Europe.
I am a keynote speaker & trainer on a wide range of topics that are focused on all aspects of customer / community engagement; The New Customer, Strategic Planning, Social Media, Website & E-Commerce, Customer Service & Retail Fundamentals.
Facilitating company events, executive management meetings, staff training & strategic sessions is something that has evolved from my management & customer service training. The ability to analyse, hear & guide clients & their teams is one that yield positive & effective results for clients as they build their business & develop the skills in it.
I work on collaborations & as part of external teams & agencies as well as one on one client work. My skill set is one that has been honed in customer facing businesses & projects. As such, I can add a wholisic strategic view to others’ more specialised skills.
Business Owners need consistent & constant support to learn, implement & develop the tools & skills in their business.
The Business Crew, was created to meet this need. A monthly meeting designed to support empower & encourage SMEs & business owners to navigate their way through the new connected marketplace & create their own advisory ‘boards’.
I created Innovation Pitchfest in 2015, a world first event, to reward & promote design & innovation in product design & invention. The event supports the industry in Australia & internationally. We need to champion & support Australian designers & businesses in the absence of a local manufacturing industry.
I wrote “7 Powerful Ways to Boost Retail Profits, In Any Economic Climate”, in 2010, to help retailers reconnect with the basic fundamentals of a successful retail business. Update coming soon.
I am a keynote speaker & trainer on a wide range of topics that are focused on all aspects of customer / community engagement; The New Customer, Strategic Planning, Social Media, Website & E-Commerce, Customer Service & Retail Fundamentals.
Facilitating company events, executive management meetings, staff training & strategic sessions is something that has evolved from my management & customer service training. The ability to analyse, hear & guide clients & their teams is one that yield positive & effective results for clients as they build their business & develop the skills in it.
I work on collaborations & as part of external teams & agencies as well as one on one client work. My skill set is one that has been honed in customer facing businesses & projects. As such, I can add a wholisic strategic view to others’ more specialised skills.
Business Owners need consistent & constant support to learn, implement & develop the tools & skills in their business.
The Business Crew, was created to meet this need. A monthly meeting designed to support empower & encourage SMEs & business owners to navigate their way through the new connected marketplace & create their own advisory ‘boards’.
I created Innovation Pitchfest in 2015, a world first event, to reward & promote design & innovation in product design & invention. The event supports the industry in Australia & internationally. We need to champion & support Australian designers & businesses in the absence of a local manufacturing industry.
I wrote “7 Powerful Ways to Boost Retail Profits, In Any Economic Climate”, in 2010, to help retailers reconnect with the basic fundamentals of a successful retail business. Update coming soon.
Industry: n/a
Company Size: n/a (n/a staff)
Business Consultant, Mentor, Educator, Facilitator, Speaker
Magnolia Solutions
Started: Nov 2008 - Present
Offering retail marketing consulting, strategy and solutions.
Drawing on nearly 25 years industry experience; in-store management, customer service, product development, manufacturing, wholesaling, retail and marketing.
Author of, “7 Powerful Ways To Boost Retail Profits, in any economic climate” to help retailers identify the foundation they need to ensure a profitable retail store & business in today’s climate.
Retailers need the information & support so that they can adapt & navigate the new retail climate.
Working with businesses, retailers, wholesalers, brands, manufacturers, professionals & service providers to strategically integrate & implement sound retail practices in order to navigate the ‘new world’ of retail. Nancy contributes insightful Retail & Marketing articles to trade magazines & websites, as well as interviews in newspapers & radio.
Nancy presents workshops & seminars & is a speaker at industry conferences & events, in Australia & Asia, covering a variety of topics, including Retail Essentials, Customer Service, Websites & E-Commerce, Social Media & Marketing Tools.
Drawing on nearly 25 years industry experience; in-store management, customer service, product development, manufacturing, wholesaling, retail and marketing.
Author of, “7 Powerful Ways To Boost Retail Profits, in any economic climate” to help retailers identify the foundation they need to ensure a profitable retail store & business in today’s climate.
Retailers need the information & support so that they can adapt & navigate the new retail climate.
Working with businesses, retailers, wholesalers, brands, manufacturers, professionals & service providers to strategically integrate & implement sound retail practices in order to navigate the ‘new world’ of retail. Nancy contributes insightful Retail & Marketing articles to trade magazines & websites, as well as interviews in newspapers & radio.
Nancy presents workshops & seminars & is a speaker at industry conferences & events, in Australia & Asia, covering a variety of topics, including Retail Essentials, Customer Service, Websites & E-Commerce, Social Media & Marketing Tools.
Industry: n/a
Company Size: n/a (n/a staff)
Creator & Director
Innovation Pitchfest
Started: Feb 2015 - Present
Innovation PitchFest is an international collaboration between European retail giant Tchibo Germany, Australian trade fair leader Reed Exhibitions and me, retail consultant Nancy Georges and has been created to introduce unique Australian designs and products to the international marketplace.
Our Partners all have tools for businesses to add to their toolkit for a profitable business:
HKTDC - Hong Kong Trade Development Council + Intuit Quickbooks + Press Loft + NORA + Freight Exchange.
Innovation Pitchfest is a national event for designers, inventors and businesses with clever original products. We support businesses develop in Australia and overseas.
www.innovationpitchfest.com.au
Next event: 4 April 2016 in Sydney Australia --> Grand Finale Melbourne August 2015
Our Partners all have tools for businesses to add to their toolkit for a profitable business:
HKTDC - Hong Kong Trade Development Council + Intuit Quickbooks + Press Loft + NORA + Freight Exchange.
Innovation Pitchfest is a national event for designers, inventors and businesses with clever original products. We support businesses develop in Australia and overseas.
www.innovationpitchfest.com.au
Next event: 4 April 2016 in Sydney Australia --> Grand Finale Melbourne August 2015
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Organiser & Co-Founder
Social Media Women
Started: Mar 2010 - Present
Social Media Women is a group that has been established to give women a voice in all areas of social media. Social Media Women is a formal group to help facilitate our participation in social media. It’s a place to connect and share to support each other and build a community.
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Contact Information
Emails:
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[email protected]
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Social Media
LinkedIn:
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(100)
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LinkedIn Posts - Nancy Georges
50 post(s) found
Nov 19, 2025 02:51 AM
regular
Quick question! Are social media overlords using 'trends', trending music, dances, clothes, memes, mimes, tricks etc, to get people used to conforming? Little deep dive in the post.
Interested in your thoughts!
https://lnkd.in/g6fBTs_P
Interested in your thoughts!
https://lnkd.in/g6fBTs_P
0 comments
Author:
Nancy Georges
Oct 16, 2025 07:47 AM
regular
Is it Trending or Conforming?? Are we being trained for something in the future? People are easier to control if they comply.
So what are the Tech Oligarchs planning that they are spending decades training people to conform??
Jotted down some thoughts, what do you think?
https://lnkd.in/eSqQQBMb
So what are the Tech Oligarchs planning that they are spending decades training people to conform??
Jotted down some thoughts, what do you think?
https://lnkd.in/eSqQQBMb
0 comments
Author:
Nancy Georges
Aug 27, 2025 03:56 PM
repost
Mark your calendar. Some of the Epstein survivors will hold a press conference in Washington D.C. on September 3…after congress returns.
“Democratic Representative Ro Khanna of California and Republican Representative Thomas Massie of Kentucky said in a media advisory this week that the survivors would join them at a news conference on September 3.”
https://lnkd.in/g3MjNadM
“Democratic Representative Ro Khanna of California and Republican Representative Thomas Massie of Kentucky said in a media advisory this week that the survivors would join them at a news conference on September 3.”
https://lnkd.in/g3MjNadM
61 comments
Author:
Deborah West
Aug 26, 2025 03:09 PM
regular
My supreme pleasure to create Making Sense of Politics Podcast with Kate Carruthers (FGIA, MAICD) getting our heads around what is happening in world of politics, policy & power.
4 episodes in : https://lnkd.in/g88sEfyp
4 episodes in : https://lnkd.in/g88sEfyp
7 comments
Author:
Nancy Georges
Aug 26, 2025 02:10 AM
quote
Words from the wise Rebekah Lambert >>
0 comments
Author:
Nancy Georges
Aug 19, 2025 05:58 AM
repost
The #AIBubble needs to burst.
And this might be the best thing that could happen to AI.
Multi-billion dollar speculative investments in "big AI" aren't paying off. GPT-5 has underwhelmed. The path to AGI looks increasingly uncertain. The sector is massively overvalued.
This is terrible news for the US economy, which has made an epochal, world-historical bet on AGI.
But it's actually excellent news for AI users.
When the bubble bursts, the industry will be forced to abandon its vainglorious pursuit of unachievable AGI goals and refocus on what AI should actually be doing—empowering and enabling human expertise.
Nobel Prize-winning economist Daron Acemoglu has argued this point brilliantly. He writes:
"It is technically feasible and socially desirable to have a different trajectory for AI. This can be achieved if, instead of AGI, we aim for AI tools which are at the service of humans... Instead of automation, we should strive for pro-worker AI that can expand human capabilities and empower workers."
This isn't just socially desirable idealism. It's economically superior.
Acemoglu's research shows that genuine productivity gains only emerge when technology augments human capability rather than replacing it. The automation obsession is economically counterproductive—it destroys the unique human skills that create lasting value.
This is why I'm passionate about human + AI collaboration. It's not a shiny buzzword or a consolation prize for the AGI-obsessed. It's an alternative path into the future—one that is socially desirable, economically advantageous, and intrinsically valuable for human beings.
The AI bubble will burst. The AGI dream will fade. And when it does, we'll get the AI revolution we actually need: one that empowers human beings, rather than threatening them with obsolescence.
Big AI needs a reboot. It will take a market correction to force the pivot.
And this might be the best thing that could happen to AI.
Multi-billion dollar speculative investments in "big AI" aren't paying off. GPT-5 has underwhelmed. The path to AGI looks increasingly uncertain. The sector is massively overvalued.
This is terrible news for the US economy, which has made an epochal, world-historical bet on AGI.
But it's actually excellent news for AI users.
When the bubble bursts, the industry will be forced to abandon its vainglorious pursuit of unachievable AGI goals and refocus on what AI should actually be doing—empowering and enabling human expertise.
Nobel Prize-winning economist Daron Acemoglu has argued this point brilliantly. He writes:
"It is technically feasible and socially desirable to have a different trajectory for AI. This can be achieved if, instead of AGI, we aim for AI tools which are at the service of humans... Instead of automation, we should strive for pro-worker AI that can expand human capabilities and empower workers."
This isn't just socially desirable idealism. It's economically superior.
Acemoglu's research shows that genuine productivity gains only emerge when technology augments human capability rather than replacing it. The automation obsession is economically counterproductive—it destroys the unique human skills that create lasting value.
This is why I'm passionate about human + AI collaboration. It's not a shiny buzzword or a consolation prize for the AGI-obsessed. It's an alternative path into the future—one that is socially desirable, economically advantageous, and intrinsically valuable for human beings.
The AI bubble will burst. The AGI dream will fade. And when it does, we'll get the AI revolution we actually need: one that empowers human beings, rather than threatening them with obsolescence.
Big AI needs a reboot. It will take a market correction to force the pivot.
1 comments
Author:
Tim Rayner
Aug 15, 2025 07:19 AM
repost
Very few adverts
Have ever got this much backlash
But this wasn’t released in 2025
It was released in 2019. In more settled times. In a time of less polarity, division and gender war than today.
I remember watching it, a few years into my allyship journey, and feeling it respresented the message I was bringing to other men.
To see a global brand whose core audience was men being bold enough to open this conversation inspired me to keep going.
But I also got to see how challenging it would be when tens of thousands of men decided it was “feminist propaganda”, an “insult to men” and “an advert for the feeble, spineless male”.
I found it fascinating that an advert that’s getting men to consider how they:
Hold each other accountable
Move beyond excusing bad behaviour
Role model care and courage to boys
Become bold enough to challenge others
Actively listen and live respectfully
Could create enough backlash to cause the advert to be pulled
Someone didn’t want that conversation gaining traction
And to this day, the manufactured outrage and gender war narratives make it harder then ever to have an open and informed debate
The advert might have been pulled 6 years ago
But I wasn’t willing to be silenced.
And 6 years later, Male Allies UK and a handful of great partners continue the mission
Being honest about the challenges of men and boys, whilst never losing sight of the everyday reality for women and girls.
It’s gritty. It’s deep. It’s meaningful.
And we know, if your facing backlash, you are disturbing the status quo.
That is why we exist. Because the status quo isn’t working for anyone.
Not for women. Not for men. Not for community.
And if that’s controversial
It’s because you know it’s true
And the truth always hurts
Have ever got this much backlash
But this wasn’t released in 2025
It was released in 2019. In more settled times. In a time of less polarity, division and gender war than today.
I remember watching it, a few years into my allyship journey, and feeling it respresented the message I was bringing to other men.
To see a global brand whose core audience was men being bold enough to open this conversation inspired me to keep going.
But I also got to see how challenging it would be when tens of thousands of men decided it was “feminist propaganda”, an “insult to men” and “an advert for the feeble, spineless male”.
I found it fascinating that an advert that’s getting men to consider how they:
Hold each other accountable
Move beyond excusing bad behaviour
Role model care and courage to boys
Become bold enough to challenge others
Actively listen and live respectfully
Could create enough backlash to cause the advert to be pulled
Someone didn’t want that conversation gaining traction
And to this day, the manufactured outrage and gender war narratives make it harder then ever to have an open and informed debate
The advert might have been pulled 6 years ago
But I wasn’t willing to be silenced.
And 6 years later, Male Allies UK and a handful of great partners continue the mission
Being honest about the challenges of men and boys, whilst never losing sight of the everyday reality for women and girls.
It’s gritty. It’s deep. It’s meaningful.
And we know, if your facing backlash, you are disturbing the status quo.
That is why we exist. Because the status quo isn’t working for anyone.
Not for women. Not for men. Not for community.
And if that’s controversial
It’s because you know it’s true
And the truth always hurts
252 comments
Author:
Lee Chambers
Aug 14, 2025 11:08 AM
quote
This is fantastic Ben. At this moment in time we need to rebuild & reconstruct so much of the old things / ways / institutions/ industries that have been broken or aren’t relevant.
Sharing people who are doing this is so important. Great inspiration &
Motivation for the work that needs to be done!
Sharing people who are doing this is so important. Great inspiration &
Motivation for the work that needs to be done!
0 comments
Author:
Nancy Georges
Aug 11, 2025 07:19 AM
quote
Bummed to be missing this webinar but thought I would share it. Great speakers and topic, Heather Smith is so knowledgable and speaks regular english to non accountants!
0 comments
Author:
Nancy Georges
Aug 08, 2025 07:45 AM
quote
So looking forward to meeting other committed retailers at BIGBOX 2025 - A Global Retail & E-Commerce Series next Wednesday in Sydney.
My session is ‘Customer Service is like Dating, Nobody wants to Date a Robot’. I feel there’s so much about tech being a path to more sales & success, when in reality anything that makes the customer’s experience better is the answer!
My session is ‘Customer Service is like Dating, Nobody wants to Date a Robot’. I feel there’s so much about tech being a path to more sales & success, when in reality anything that makes the customer’s experience better is the answer!
0 comments
Author:
Nancy Georges
Jan 20, 2025 08:08 AM
regular
The result of my reframed thinking in the lead up to Christmas below.
Original video here: https://bit.ly/4asgV7q
Would love to know your experience!
Original video here: https://bit.ly/4asgV7q
Would love to know your experience!
0 comments
Author:
Nancy Georges
Jan 20, 2025 08:02 AM
regular
I have a confession to make.... I haven't been on Linkedin in almost a year! Not like I used to be with daily checkins and posting. I feel like it's trying to be other social networks lite and never really reached it's real potential in its professional niche.
I have been loving Bluesky and think I am ready to paddle here and see if my experience is the same.. before I dive in.
Have you felt the same?
I posted this video before Christmas, a reframing theme I will be exploring this year. I think this is a good place to restart a conversation.
Result will be in my next post.
Hello Linkedin 😃
I have been loving Bluesky and think I am ready to paddle here and see if my experience is the same.. before I dive in.
Have you felt the same?
I posted this video before Christmas, a reframing theme I will be exploring this year. I think this is a good place to restart a conversation.
Result will be in my next post.
Hello Linkedin 😃
1 comments
Author:
Nancy Georges
Nov 29, 2024 11:10 AM
quote
Thank You Kon Karapanagiotidis OAM. You are 100% correct!
0 comments
Author:
Nancy Georges
May 10, 2024 04:57 AM
regular
In 2024 a website is one of the most important tools for every retailer & business. In reality many don't have one YET.
That doesn't mean they can't sell online.
I thought I would share some ideas for selling online or 'Digital Lite (TM)' selling.
#retailtips #betterretail
https://lnkd.in/gPybUv_V
That doesn't mean they can't sell online.
I thought I would share some ideas for selling online or 'Digital Lite (TM)' selling.
#retailtips #betterretail
https://lnkd.in/gPybUv_V
0 comments
Author:
Nancy Georges
Mar 19, 2024 12:49 PM
quote
Sharing my talented friend’s Solo Exhibition. Congratulations Kate Tribe FGIA you are so clever ⭐️🎉🦚
1 comments
Author:
Nancy Georges
Mar 11, 2024 10:24 AM
regular
Happy International Women’s Day 2024!!
As we watch women being oppressed and in war around the world, we realise how much more work needs to be done.
Throughout history women have been oppressed and murdered. Logically we must conclude that their power and strength was threatening.
For all the women being murdered by partners, we must stand up and demand change and justice!
For all the women who are not paid or valued in the same way as men, it’s time this is changed once and for all.
We must all support each other to feel that power now and stop waiting for an invitation and never ask permission to be part of the action!!
Thank you to:
~ My Mum who showed me women are powerful!
~ All of the women who have paved the way for us!
~ Women who support us today!
~ Women sacrificing now for what we will have tomorrow!
ps: I know I am a few days late but I was celebrating :-)
#IWD #IWD2024 #inspireinclusion
As we watch women being oppressed and in war around the world, we realise how much more work needs to be done.
Throughout history women have been oppressed and murdered. Logically we must conclude that their power and strength was threatening.
For all the women being murdered by partners, we must stand up and demand change and justice!
For all the women who are not paid or valued in the same way as men, it’s time this is changed once and for all.
We must all support each other to feel that power now and stop waiting for an invitation and never ask permission to be part of the action!!
Thank you to:
~ My Mum who showed me women are powerful!
~ All of the women who have paved the way for us!
~ Women who support us today!
~ Women sacrificing now for what we will have tomorrow!
ps: I know I am a few days late but I was celebrating :-)
#IWD #IWD2024 #inspireinclusion
0 comments
Author:
Nancy Georges
Oct 29, 2023 06:10 AM
quote
Such a talented woman you are Kate Tribe FGIA 🥰
1 comments
Author:
Nancy Georges
Apr 11, 2023 06:32 AM
quote
When someone shares a post with me that they know I will love, makes me happy! Thanks David, this is so clever!
2 comments
Author:
Nancy Georges
Feb 21, 2023 11:42 PM
regular
Before they taketh they should give to first!! Another example of ignoring customer service for $$.
Very unlike Pret A Manger ! Please the customers & they will spend. Don’t take away what they like to drink… cause they can get it next door!!
https://lnkd.in/gjbSqMsj
Very unlike Pret A Manger ! Please the customers & they will spend. Don’t take away what they like to drink… cause they can get it next door!!
https://lnkd.in/gjbSqMsj
0 comments
Author:
Nancy Georges
Feb 21, 2023 12:55 AM
regular
We need media to bring attention to help! & save local businesses and the local village.
I realise we are David & they are Goliath but I am so sick of councils & corporates doing wrong by hard working people!
Woollahra Council are not doing the right thing by anyone but themselves. Deadline Friday 24 Feb 2023!
Please sign and share!
https://lnkd.in/gDbHZrxY
#wilberforceDA #auspol #nswpol #medianeeded #mediacallout #supportlocalbusiness
I realise we are David & they are Goliath but I am so sick of councils & corporates doing wrong by hard working people!
Woollahra Council are not doing the right thing by anyone but themselves. Deadline Friday 24 Feb 2023!
Please sign and share!
https://lnkd.in/gDbHZrxY
#wilberforceDA #auspol #nswpol #medianeeded #mediacallout #supportlocalbusiness
0 comments
Author:
Nancy Georges
Feb 09, 2023 06:06 AM
regular
Am I missing something LinkedIn? Why isn't there an ical / mac calendar option in events?? Every time I notice it I think 'surely they are onto it now, I won't post anything'....
It's very 2001 of them isn't it??
It's very 2001 of them isn't it??
1 comments
Author:
Nancy Georges
Sep 08, 2022 04:06 AM
regular
Who else thought that the world, businesses, processes etc will be reinvented post shockwave when covid hit 2.5 years ago??
I genuinely thought that leaders and heads of industry would take a long hard look at their world / businesses and address so many issues that were as obvious as the nose on their faces!!
Instead, they have reverted to business as usual when it is anything but?!
#covid #leaders #business #betterbusiness #reinvention #objectivethinking #properleadership
I genuinely thought that leaders and heads of industry would take a long hard look at their world / businesses and address so many issues that were as obvious as the nose on their faces!!
Instead, they have reverted to business as usual when it is anything but?!
#covid #leaders #business #betterbusiness #reinvention #objectivethinking #properleadership
0 comments
Author:
Nancy Georges
Jun 29, 2022 04:54 AM
regular
Looking for BUSINESS BANKING RECOMMENDATIONS (Australia) please.
Suddenly, since 14 June, Bankwest isn't integrating with Intuit QuickBooks. They say it's because of security issues but given we plug in American Express, Citibank US & PayPal, who are all about security, so we know it's not a real reason.
We aren't quitting QBO.
Bankwest have closed branches & now this. Have since found out they are closing business account & moving them to their new owner Commonwealth Bank, wish they had told us! We have 2 business accounts with them, one we opened early this year.
Comm Bank slipping back to the bad old days of bad customer service??
All of this discovered after days of tweeting & from others in the same boat. #customerservice #security #business #australia #banking #bank
We are looking at ING, NAB & Bendigo Bank
Suddenly, since 14 June, Bankwest isn't integrating with Intuit QuickBooks. They say it's because of security issues but given we plug in American Express, Citibank US & PayPal, who are all about security, so we know it's not a real reason.
We aren't quitting QBO.
Bankwest have closed branches & now this. Have since found out they are closing business account & moving them to their new owner Commonwealth Bank, wish they had told us! We have 2 business accounts with them, one we opened early this year.
Comm Bank slipping back to the bad old days of bad customer service??
All of this discovered after days of tweeting & from others in the same boat. #customerservice #security #business #australia #banking #bank
We are looking at ING, NAB & Bendigo Bank
1 comments
Author:
Nancy Georges
May 24, 2022 04:35 AM
regular
I was raised never to talk politics or religion in public but in 2020 that all changed. I took notice.
In the next decade, we will realise how huge this weekend's election was, on so many levels. It came because people had enough of the gaslighting, smoke & mirrors and lies.
I'm sure that covid was a massive awakening for many; we thought the government was looking after us and doing the right thing. Then reality hit everyone in the face, hard.
We watched the world through our screens, we learned more about the reality of the world we live in not the one we were told we lived in.
We watched and listened to more voices and experts and realised our planet was dying FAST and our economy was loosing massive talent overseas and wasn't future proof.
Life as we knew it changed forever.
This lead to new elevated expectations and demands that they are met. Imagine if the independents didn't put their hands up, to whom would we have turned?
Let's stay connected, let's stay informed, let's keep communicating and support the changes coming.
NEVER forget the representatives who served themselves and not their community.
NEVER forget the corrupt who rejected anti-corruption laws that lead a judge to speak out, something not seen before!
NEVER forget the young woman abused then spat out in parliament house and the contempt shown to women in our nations capital - the politician that would have gone straight back to work after being on (high) paid leave after the woman he abused received $50,000.00.
NEVER forget the politicians who turned their back on victims of natural disasters.
NEVER forget the people who kept rejecting climate change and dug their heels in when the world was working on a solution. The same government who basically told us they didn't care about the science, only the businesses and millionaires funding them.
NEVER forget the despicable man and his minions who attacked already vulnerable children as they make huge steps to be who they really are.
Collectively we elected them, collectively we dejected them.
Collectively, we must always be diligent and alert, speak up and support the changes needed.
It's not party, it's not politics, it's the service and benefit of the community, economy and the planet.
We must never again blindly follow...
In the next decade, we will realise how huge this weekend's election was, on so many levels. It came because people had enough of the gaslighting, smoke & mirrors and lies.
I'm sure that covid was a massive awakening for many; we thought the government was looking after us and doing the right thing. Then reality hit everyone in the face, hard.
We watched the world through our screens, we learned more about the reality of the world we live in not the one we were told we lived in.
We watched and listened to more voices and experts and realised our planet was dying FAST and our economy was loosing massive talent overseas and wasn't future proof.
Life as we knew it changed forever.
This lead to new elevated expectations and demands that they are met. Imagine if the independents didn't put their hands up, to whom would we have turned?
Let's stay connected, let's stay informed, let's keep communicating and support the changes coming.
NEVER forget the representatives who served themselves and not their community.
NEVER forget the corrupt who rejected anti-corruption laws that lead a judge to speak out, something not seen before!
NEVER forget the young woman abused then spat out in parliament house and the contempt shown to women in our nations capital - the politician that would have gone straight back to work after being on (high) paid leave after the woman he abused received $50,000.00.
NEVER forget the politicians who turned their back on victims of natural disasters.
NEVER forget the people who kept rejecting climate change and dug their heels in when the world was working on a solution. The same government who basically told us they didn't care about the science, only the businesses and millionaires funding them.
NEVER forget the despicable man and his minions who attacked already vulnerable children as they make huge steps to be who they really are.
Collectively we elected them, collectively we dejected them.
Collectively, we must always be diligent and alert, speak up and support the changes needed.
It's not party, it's not politics, it's the service and benefit of the community, economy and the planet.
We must never again blindly follow...
0 comments
Author:
Nancy Georges
May 09, 2022 10:15 AM
regular
I am grateful for my local community and their participation in our Eastern Suburbs Connect facebook group.
I started the group in 2018 to be able to share & promote local businesses cause it’s a no no in other groups. I also wanted a group that reflected the reality of a real conversation / interaction like my other groups have been.
We now have 2,000 people in the group.
Covid meant in person meetups weren’t possible, until NOW!
We had a great start to our monthly Coffee Club catchups! Listening Post, meetup, speak easy, seeking advice, giving advice and all around connection. Moshiko Rose Bay is the perfect location, great service, coffee, food & a divine laneway!
Thank you for great conversation and connection.
Thank you Moshe & Modella for taking such great care of us. Delicious coffee & I loved my takeaway Reuben for lunch! yuuuum all round!
We also decided to have a monthly catchup at The Rose Bay Community Garden, herbaceous afternoon tea with fruits of the garden, starting in 2 weeks
EASTERN SUBURBS CONNECT | Sydney Eastern Suburbs https://lnkd.in/gkDtvDzW
I started the group in 2018 to be able to share & promote local businesses cause it’s a no no in other groups. I also wanted a group that reflected the reality of a real conversation / interaction like my other groups have been.
We now have 2,000 people in the group.
Covid meant in person meetups weren’t possible, until NOW!
We had a great start to our monthly Coffee Club catchups! Listening Post, meetup, speak easy, seeking advice, giving advice and all around connection. Moshiko Rose Bay is the perfect location, great service, coffee, food & a divine laneway!
Thank you for great conversation and connection.
Thank you Moshe & Modella for taking such great care of us. Delicious coffee & I loved my takeaway Reuben for lunch! yuuuum all round!
We also decided to have a monthly catchup at The Rose Bay Community Garden, herbaceous afternoon tea with fruits of the garden, starting in 2 weeks
EASTERN SUBURBS CONNECT | Sydney Eastern Suburbs https://lnkd.in/gkDtvDzW
0 comments
Author:
Nancy Georges
Mar 11, 2022 03:05 AM
quote
Love love LOVE this!! Burberry are so on point with their visual communication. Do you like, love or drool over this? #communication #branding #burberry
1 comments
Author:
Nancy Georges
Mar 11, 2022 02:22 AM
regular
Yesterday I had a stimulating conversation with Gary Sanderfield, M.ISRM & Xavier Shea, about leadership, conflict resolution, training, professionalism, the new post covid world, corporate leadership, change management, over regulation, 3 levels of govt to name a few things! These are things that I will be talking about and focusing more on in the future because they are all vital for life as it is today.
I am not a fan of 'networking' in a crowded noisy room but I love listening and speaking with clever experienced people.
What's got your mind buzzing?? #networking #people #leadership #training #changemanagement
I am not a fan of 'networking' in a crowded noisy room but I love listening and speaking with clever experienced people.
What's got your mind buzzing?? #networking #people #leadership #training #changemanagement
2 comments
Author:
Nancy Georges
Feb 25, 2022 12:19 AM
regular
Looking for a small boutique engineering Sydney biz to do a building inspection, scope of works & supervise the works. Same person from start to finish. Why is it so hard to find?? Thanks Sydney :-) #engineering #sydney #building #professionalservice
0 comments
Author:
Nancy Georges
Jul 08, 2021 04:26 AM
regular
People's tolerance to being at the mercy of thoughtless businesses & politics is getting lower every day.
What do you think?
These are some of the things I am seeing are issues for my local community (local group of 1700 people)
* Politicians (on every side) not shouting from the top of the hill to have teachers vaccinated ASAP
* aged care not being firmed up a year after last year's mess AND a royal commission
* non essential retail still opened because politicians are saying 'defining essential retail is hard' (?!)
* new covid contact constantly popping up in shopping centres with non essential retail open
* SMALL LOCAL BUSINESSES closing for safety & common sense and losing a lot of money
* lockdown extended because it wasn't called as soon as cases left Bondi AND people aren't staying home or wearing masks when they are out
* Ausgrid undertaking non-essential work while people are locked down is seriously bad management and bad customer service!
#community #retail #smallbusiness #management #safety #healthcare #badcustomerservice #dutyofcare
What do you think?
These are some of the things I am seeing are issues for my local community (local group of 1700 people)
* Politicians (on every side) not shouting from the top of the hill to have teachers vaccinated ASAP
* aged care not being firmed up a year after last year's mess AND a royal commission
* non essential retail still opened because politicians are saying 'defining essential retail is hard' (?!)
* new covid contact constantly popping up in shopping centres with non essential retail open
* SMALL LOCAL BUSINESSES closing for safety & common sense and losing a lot of money
* lockdown extended because it wasn't called as soon as cases left Bondi AND people aren't staying home or wearing masks when they are out
* Ausgrid undertaking non-essential work while people are locked down is seriously bad management and bad customer service!
#community #retail #smallbusiness #management #safety #healthcare #badcustomerservice #dutyofcare
0 comments
Author:
Nancy Georges
Apr 15, 2021 07:02 AM
quote
Time to not only 'self care' behind closed doors or in secret. Too many women don't prioritise themselves. Thanks Arianna Huffington.
0 comments
Author:
Nancy Georges
Mar 23, 2021 09:26 AM
quote
This is important to manage as the world revs back up and people think they need to make up for lost time. I hope more people see and live a new normal.
2 comments
Author:
Nancy Georges
Feb 23, 2021 04:28 AM
quote
Been seeing this discussed so much online the last couple of years, even more so since Covid swept the world. It's so important to value more than just vanity externals and make it more about self, growth & sustaining quality of life. Hoping it gets adopted IRL too!
Thank you for sharing Larissa Haynes & properly crediting Liz Fosslien ⭐️
Thank you for sharing Larissa Haynes & properly crediting Liz Fosslien ⭐️
0 comments
Author:
Nancy Georges
Feb 15, 2021 03:17 AM
regular
I know we've all seen this and laughed our heads off (often!) but there is a lesson here for all of us!
The judge showed such grace (no pun intended!) and the lawyer showed true professionalism by wanting to proceed.
So great to see that they didn't throw up their hands at a tech fail and blame the internet!
What do you think?
https://lnkd.in/gswv-3F
#tech #techfail #professionalism #behuman #kindness #graceinbusiness #catlawyer
The judge showed such grace (no pun intended!) and the lawyer showed true professionalism by wanting to proceed.
So great to see that they didn't throw up their hands at a tech fail and blame the internet!
What do you think?
https://lnkd.in/gswv-3F
#tech #techfail #professionalism #behuman #kindness #graceinbusiness #catlawyer
2 comments
Author:
Nancy Georges
Feb 08, 2021 05:00 AM
quote
Love this ad, it's like a little show! Think we will see this character again. Do you think it's the same folk who do the Air NZ ad?
via Trent Collins
via Trent Collins
0 comments
Author:
Nancy Georges
Oct 26, 2020 04:44 AM
regular
What do you guys think? Did this range from MYER miss quality control or are they just embracing nature?
https://lnkd.in/gMPX6QU
#animalsprocreating #myer #retail #productqualitycontrol #oops #itsnatural #doingwhatanimalsdo
https://lnkd.in/gMPX6QU
#animalsprocreating #myer #retail #productqualitycontrol #oops #itsnatural #doingwhatanimalsdo
6 comments
Author:
Nancy Georges
Oct 22, 2020 04:29 AM
regular
How refreshing was this ad from Spencer Cox, Republican, and Chris Peterson, Democrat, the two candidates running to be the next governor of Utah??
It is professional, decent, dignified and should be an example of how all politics should be conducted!
It is also tapping into people's frustration & rejection of the angry, dramatic, personal, false behaviour they have been seeing.
(Think reality TV needs to take notice of this too btw!)
https://lnkd.in/eUmmpuw
It is professional, decent, dignified and should be an example of how all politics should be conducted!
It is also tapping into people's frustration & rejection of the angry, dramatic, personal, false behaviour they have been seeing.
(Think reality TV needs to take notice of this too btw!)
https://lnkd.in/eUmmpuw
1 comments
Author:
Nancy Georges
Sep 18, 2020 09:03 AM
regular
I totally agree! What do you think? “I think nowadays we have a huge responsibility to help the community not only prosper, but be a more civil society."
DIANE GRADY, DIRECTOR MACQUARIE GROUP
DIANE GRADY, DIRECTOR MACQUARIE GROUP
1 comments
Author:
Nancy Georges
Aug 17, 2020 03:22 AM
regular
I am really looking forward to chatting with Jane Turner-Author Coach about my book this Wednesday 19 Aug @ 12.00 - 1.00 pm.
We hope to inspire as authors share our writing secrets, and gain practical wisdom you can use right away.
About this Event: Conversations with Authors gives you insights to increase your influence by becoming a published author. And in this session you’ll be hearing about how to become a podcaster as well.
Hosted by renowned entrepreneur and global speaker Jane Turner, this is your chance to get between the covers with leading authors. Jane is the executive book coach behind the game-changing book “Mindset for Authors: How to Overcome Perfectionism, Procrastination and Self-doubt.”
Join Jane and me as we discuss my book: “7 Powerful Ways To Boost Retail Profits, In any Economic Climate”. I will not only being talking about my book, but also about how to survive in the particularly trying times that we are in at the moment.
THE LINK TO ACCESS THIS ONLINE EVENT: https://lnkd.in/g8tPUX4
All attendees will have access to a complimentary copy of “Mindset for Authors” and a targeted strategy session on writing a business book with Jane.
We hope to inspire as authors share our writing secrets, and gain practical wisdom you can use right away.
About this Event: Conversations with Authors gives you insights to increase your influence by becoming a published author. And in this session you’ll be hearing about how to become a podcaster as well.
Hosted by renowned entrepreneur and global speaker Jane Turner, this is your chance to get between the covers with leading authors. Jane is the executive book coach behind the game-changing book “Mindset for Authors: How to Overcome Perfectionism, Procrastination and Self-doubt.”
Join Jane and me as we discuss my book: “7 Powerful Ways To Boost Retail Profits, In any Economic Climate”. I will not only being talking about my book, but also about how to survive in the particularly trying times that we are in at the moment.
THE LINK TO ACCESS THIS ONLINE EVENT: https://lnkd.in/g8tPUX4
All attendees will have access to a complimentary copy of “Mindset for Authors” and a targeted strategy session on writing a business book with Jane.
3 comments
Author:
Nancy Georges
Jul 29, 2020 08:13 AM
regular
Techie help please: looking for an Aussie web host to replace Media Temple. Our emails keep going to spam and their spam / junk filter is terrible.
Thanks in advance!
#webhosting #webhostingservices #nospam #techhelp
Thanks in advance!
#webhosting #webhostingservices #nospam #techhelp
3 comments
Author:
Nancy Georges
Jul 28, 2020 09:37 PM
regular
Sussan's customer service during covid has been abysmal! Retail is hard enough but customer service is vital at any time! Good basic Customer Service; parcel not received, Australia Post lost yet another parcel & have acknowledged it, emailing back and forth, initial response is the typical 'covid delays'.
2 months later they aren't monitoring the customer service email any more and I have to contact them by the contact form on their website?!?
Good basic Customer Service SHOULD mean that current correspondence is maintained through the email and resolved. ESPECIALLY when money has been paid for fleecy pjs and they were never received.
THIS IS ONE OF THE BIGGEST REASONS RETAILERS FAIL - BAD SERVICE = NO REPEAT BUSINESS + resources and overheads that eat into profit.
YES I am a little over the lost and delayed online orders I am experiencing!
#retail #badcustomerservice #customerservice #retailfail #makeretailbetter #retailbasics
2 months later they aren't monitoring the customer service email any more and I have to contact them by the contact form on their website?!?
Good basic Customer Service SHOULD mean that current correspondence is maintained through the email and resolved. ESPECIALLY when money has been paid for fleecy pjs and they were never received.
THIS IS ONE OF THE BIGGEST REASONS RETAILERS FAIL - BAD SERVICE = NO REPEAT BUSINESS + resources and overheads that eat into profit.
YES I am a little over the lost and delayed online orders I am experiencing!
#retail #badcustomerservice #customerservice #retailfail #makeretailbetter #retailbasics
2 comments
Author:
Nancy Georges
Jul 16, 2020 01:13 AM
regular
I am so excited to finally receive Janine Garner ‘s latest book ‘BE BRILLIANT’!
I have long admired Janine and have lately been lucky enough to speak with her and be part of a great online community she created.
I am refocusing a lot of what I do and think this is exactly what the Dr ordered!!
‘Be Bold. Be Brave. Be You.
To act, or feel, like we are at our best, we must turn our attention inwards.’
I’ll share more when I get into it!
https://lnkd.in/gimA-zs
#Newbook #bebrilliant #janinegardiner #book
I have long admired Janine and have lately been lucky enough to speak with her and be part of a great online community she created.
I am refocusing a lot of what I do and think this is exactly what the Dr ordered!!
‘Be Bold. Be Brave. Be You.
To act, or feel, like we are at our best, we must turn our attention inwards.’
I’ll share more when I get into it!
https://lnkd.in/gimA-zs
#Newbook #bebrilliant #janinegardiner #book
2 comments
Author:
Nancy Georges
Jun 11, 2020 06:44 AM
quote
Exciting times in online tools!
0 comments
Author:
Nancy Georges
Apr 27, 2020 10:03 AM
regular
Looking for a clever professional who really knows their stuff to migrate a NFP wordpress site to shopify (obviously including ecommerce). Thanks!
#shopifyexperts
#shopifyexperts
10 comments
Author:
Nancy Georges
Apr 03, 2020 02:23 AM
regular
Isn't this fraud? Fastway Couriers say I signed for a parcel I never received. Parcel is no where to be seen. We live in a security block so no one buzzed.
When will this end courier companies?!
StarTrack take a pic of you with your parcel.
CouriersPlease and Australia Post have done the same!
This happened to me yesterday afternoon & yesterday morning I created this tile for a post ..... #courierfail #badservice #badcustomerservice #havetogooutnow
When will this end courier companies?!
StarTrack take a pic of you with your parcel.
CouriersPlease and Australia Post have done the same!
This happened to me yesterday afternoon & yesterday morning I created this tile for a post ..... #courierfail #badservice #badcustomerservice #havetogooutnow
0 comments
Author:
Nancy Georges
Apr 02, 2020 11:12 AM
regular
I hope the Government seriously looks at bringing some manufacturing back to Australia when the dust settles. Modern manufacturing not post industrial / post war manufacturing. Modern technology, robotics, 3D printing... so many options in the modern age.
#postcovid19 #bringmanufacturingback #australiafirst #manufacturing #modernmanufacturing
#postcovid19 #bringmanufacturingback #australiafirst #manufacturing #modernmanufacturing
3 comments
Author:
Nancy Georges
Mar 20, 2020 11:08 AM
regular
OMG!! How are cafes still offering seated service??? HOW are people still sitting shoulder to shoulder??
THIS WILL RESULT IN A TOTAL LOCKDOWN!!!!
2 people in 3 hours practiced SELF DISTANCING!!
Don’t be complacent. That’s what happened in Italy!!!
OFFER TAKE AWAY!!!
I don’t think people realise - BUSINESSES WILL CLOSE FOR GOOD & PEOPLE WILL BE UNEMPLOYED FOR GOOD if you don’t stop!!
Good work Aust Post Vaucluse (pic below).
THIS WILL RESULT IN A TOTAL LOCKDOWN!!!!
2 people in 3 hours practiced SELF DISTANCING!!
Don’t be complacent. That’s what happened in Italy!!!
OFFER TAKE AWAY!!!
I don’t think people realise - BUSINESSES WILL CLOSE FOR GOOD & PEOPLE WILL BE UNEMPLOYED FOR GOOD if you don’t stop!!
Good work Aust Post Vaucluse (pic below).
6 comments
Author:
Nancy Georges
Mar 20, 2020 05:05 AM
regular
KEEP CALM & SHOP LOCAL #ShopLocal
0 comments
Author:
Nancy Georges
Mar 19, 2020 02:06 AM
regular
Asking Australia Post to re-release the 65c CARD ONLY stamps while we are all self isolating? Let’s #WriteTheWorld & send cards to our loved ones - or even a hand written letter!! This is such a strange time, let’s create little memories that we can look back at & remind us that we are strong, resilient & connected. Great project for kids too!!
#connect #card #resilient #sendacard #diy #survivingselfisolation
#connect #card #resilient #sendacard #diy #survivingselfisolation
0 comments
Author:
Nancy Georges
Mar 16, 2020 11:56 PM
regular
This virus has created a unique situation. Wonderful to see someone like Bill Gates take this step.
0 comments
Author:
Nancy Georges
Sarah Cutts
Digital Marketing Strategist 💕 Connection-Obsessed Business Owner 🍷 Founder of The Social HausLinkedIn Profile
Email
Name
Sarah Cutts
Title
Sarah Cutts - Digital Marketing Strategist 💕 Connection ...
Headline
Digital Marketing Strategist 💕 Connection-Obsessed Business Owner 🍷 Founder of The Social Haus
Location
Sydney, New South Wales
Summary
❤️🔥 I’m a straight-talking, slightly rebellious marketing strategist who loves bold brands, big ideas, and businesses that actually make an impact. As the founder of The Social Haus, I’ve built a digital marketing agency that doesn’t just ‘do’ marketing. We do it smart, strategic, and with a little bit of spice.❤️🔥 I help brands cut through the noise with marketing strategies that actually work. My focus? Driving engagement, building communities, and making marketing feel fun!❤️🔥 I’ve worked in agencies, run my own businesses (some more successful than others - RIP my lingerie brand), and built The Social Haus from the ground up. I know what works, what doesn’t, and I’m not afraid to call out the industry nonsense.❤️🔥 I believe business is built on real connection. When I’m not running my agency, you’ll find me hosting a dinner party, planning my next travel adventure, or attempting to convince my cat to love me more.❤️🔥 Whether you’re looking for marketing strategy, collaboration, or just a good chat, I’m always keen to connect with like-minded business owners or industry friends!
Snippet
Digital Marketing Strategist Connection-Obsessed Business Owner Founder of The Social ... Alexandria, New South Wales, Australia. - Sourcing content for ...
Current Experiences
Founding Director
The Social Haus.
Greater Newcastle Area
Started: May 2020 - Present
I help non-boring brands within the lifestyle, hospitality and tourism industry to shake things up on online 🤙🏼
⇢ Meta Ads
⇢ Social Media Management
⇢ Email Marketing
⇢ Web Design
⇢ Lead Gen
⇢ Meta Ads
⇢ Social Media Management
⇢ Email Marketing
⇢ Web Design
⇢ Lead Gen
Industry: Marketing and Advertising
Company Size: 1-10 (3 staff)
Director Board of Directors
Reach Newcastle Ltd trading as Reach Homeless Services
Newcastle, New South Wales, Australia
Started: Apr 2024 - Present
Industry: Civic & Social Organization
Company Size: n/a (3 staff)
Co-Founder
Dantelle Collective
Started: Nov 2018 - Present
- Concept design
- Production
- Distribution
- Organic and paid social media campaigns
- Web SEO
- Email marketing campaigns
- Establishing wholesale relationships
- Website management (Shopify)
- Production
- Distribution
- Organic and paid social media campaigns
- Web SEO
- Email marketing campaigns
- Establishing wholesale relationships
- Website management (Shopify)
Industry: n/a
Company Size: n/a (n/a staff)
Contact Information
Emails:
[email protected]
(100) (work)
Phones:
0412227452
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/sarah-cutts-b42150117
(100)
LinkedIn Posts - Sarah Cutts
23 post(s) found
Oct 28, 2025 03:39 AM
repost
Think world-class marketing only comes out of Sydney or Melbourne?
It’s time to challenge that thinking.
Some of the most innovative, creative, and high-impact marketing work is being done far from the capital cities.
Take Newcastle.
This city consistently punches above its weight when it comes to talent, creativity, and results.
Too often, regional hubs get overlooked in the national conversation, but here’s what they bring to the table:
- Deep local insight combined with global thinking
- Teams that are agile, hungry, and invested in outcomes
- A community of creatives who collaborate, not compete
- Lower overheads but higher impact
Newcastle is living proof that you don’t need a big postcode to make a big impact.
Just look at:
- Firewire - SEO & Google Ads Agency
- Gorilla 360
- The Social Haus
- Solvd Agency
- Out Of The Square
- AUTHOR. Consulting
Let’s stop assuming that talent lives only in metros.
Let’s start giving regional companies the spotlight they deserve.
If you're looking for fresh ideas, smart strategy, and standout execution, don't underestimate what’s happening in Newcastle.
Shoutout to all the wonderful creatives and marketers in Newcastle 👏
It’s time to challenge that thinking.
Some of the most innovative, creative, and high-impact marketing work is being done far from the capital cities.
Take Newcastle.
This city consistently punches above its weight when it comes to talent, creativity, and results.
Too often, regional hubs get overlooked in the national conversation, but here’s what they bring to the table:
- Deep local insight combined with global thinking
- Teams that are agile, hungry, and invested in outcomes
- A community of creatives who collaborate, not compete
- Lower overheads but higher impact
Newcastle is living proof that you don’t need a big postcode to make a big impact.
Just look at:
- Firewire - SEO & Google Ads Agency
- Gorilla 360
- The Social Haus
- Solvd Agency
- Out Of The Square
- AUTHOR. Consulting
Let’s stop assuming that talent lives only in metros.
Let’s start giving regional companies the spotlight they deserve.
If you're looking for fresh ideas, smart strategy, and standout execution, don't underestimate what’s happening in Newcastle.
Shoutout to all the wonderful creatives and marketers in Newcastle 👏
7 comments
Author:
Brogan Renshaw
Jun 26, 2025 04:43 AM
regular
There’s still time to give back and claim it at tax time, and this one really counts.
Reach Newcastle Ltd trading as Reach Homeless Services of which I am a board member, is a grassroots organisation based in Newcastle that supports people facing homelessness, hardship, or social isolation. They run daily meal services, provide essential supplies, and offer support with no judgement and a whole lot of heart.
Every dollar donated goes directly to helping people in our local community. From warm meals and toiletries to emotional support and a safe space.
All donations over $2 are tax-deductible, so if you have a few tax dollars left to spend, it all makes a MASSIVE difference to an organisation of this size 🩷
You can donate here: https://lnkd.in/ehi2ucaq
Reach Newcastle Ltd trading as Reach Homeless Services of which I am a board member, is a grassroots organisation based in Newcastle that supports people facing homelessness, hardship, or social isolation. They run daily meal services, provide essential supplies, and offer support with no judgement and a whole lot of heart.
Every dollar donated goes directly to helping people in our local community. From warm meals and toiletries to emotional support and a safe space.
All donations over $2 are tax-deductible, so if you have a few tax dollars left to spend, it all makes a MASSIVE difference to an organisation of this size 🩷
You can donate here: https://lnkd.in/ehi2ucaq
0 comments
Author:
Sarah Cutts
Mar 31, 2025 05:01 AM
quote
What a day!
I had the privilege of attending the The Combined Suppliers Charity Golf Day on behalf of Reach last Friday, and it was a high-energy day from start to finish!
Being stationed on a hole solo all day meant I had the perfect spot to stir up the boys, talk business, and cheer everyone on.
Out of over 140 players, only three were women, so it was especially satisfying to see one of them take out the title for "Nearest the Pin" on my hole. Feeling slightly inspired to take up golf now 👏👏
And the best part? We raised an incredible $50,000 in ONE DAY—thanks to the generosity and support of Edstein, Polytec, Hafele Australia, their clients, contractors, and everyone else who showed up and dug deep.
Every dollar raised will go directly towards the work we do at REACH—providing food, connection, and dignity to those who are doing it tough.
Wrapped up the day with a glass of bubbles and crashed out at 8pm watching Gilmore Girls—perfect finish if you ask me 💁♀️
I had the privilege of attending the The Combined Suppliers Charity Golf Day on behalf of Reach last Friday, and it was a high-energy day from start to finish!
Being stationed on a hole solo all day meant I had the perfect spot to stir up the boys, talk business, and cheer everyone on.
Out of over 140 players, only three were women, so it was especially satisfying to see one of them take out the title for "Nearest the Pin" on my hole. Feeling slightly inspired to take up golf now 👏👏
And the best part? We raised an incredible $50,000 in ONE DAY—thanks to the generosity and support of Edstein, Polytec, Hafele Australia, their clients, contractors, and everyone else who showed up and dug deep.
Every dollar raised will go directly towards the work we do at REACH—providing food, connection, and dignity to those who are doing it tough.
Wrapped up the day with a glass of bubbles and crashed out at 8pm watching Gilmore Girls—perfect finish if you ask me 💁♀️
1 comments
Author:
Sarah Cutts
Jan 16, 2025 05:16 AM
regular
We’re on the hunt for a dynamic Social Media Coordinator to join our team two days a week. You’ll be the voice behind our clients’ brands, crafting and executing social media strategies that captivate and convert. One of these days will be in our Newcastle office (Tuesdays), with the flexibility to work remotely on the other day.
Key Responsibilities:
🌶️ Creating and executing social media strategies aligned with clients’ business goals.
🌶️ Create, curate, and schedule engaging organic content across various platforms (Facebook, Instagram, LinkedIn, TikToketc.).
🌶️ Monitor and analyse performance metrics, adjusting strategies to optimise engagement and reach.
🌶️ Collaborate with our creative team to produce compelling visuals and copy.
🌶️ Stay updated on industry trends and emerging platforms to keep our strategies fresh and effective.
🌶️ Engage with online communities, responding to comments and messages in a timely manner.
Qualifications & Skills:
🍸 Minimum two years proven experience as a Social Media Coordinator or similar role.
🍸 Strong understanding of social media platforms, trends, and analytics tools.
🍸 Excellent written and verbal communication skills.
🍸 Creative mindset with the ability to think outside the box.
🍸 Highly motivated with an ability to work both independently and collaboratively.
🍸 Bachelor of Marketing or similar.
🍸 A self proclaimed “Canva Wizz” with an immaculate eye for design and detail.
🍸 Proficient in video editing, particularly for Instagram Reels and other short-form video content.
🍸 Strong understanding of brand identity and the ability to execute it consistently and creatively across digital platforms.
How to Apply: Ready to bring bold ideas to life?
Send your resume with an email as your cover letter detailing your experience, and examples of social media campaigns you’ve managed to [email protected]
Key Responsibilities:
🌶️ Creating and executing social media strategies aligned with clients’ business goals.
🌶️ Create, curate, and schedule engaging organic content across various platforms (Facebook, Instagram, LinkedIn, TikToketc.).
🌶️ Monitor and analyse performance metrics, adjusting strategies to optimise engagement and reach.
🌶️ Collaborate with our creative team to produce compelling visuals and copy.
🌶️ Stay updated on industry trends and emerging platforms to keep our strategies fresh and effective.
🌶️ Engage with online communities, responding to comments and messages in a timely manner.
Qualifications & Skills:
🍸 Minimum two years proven experience as a Social Media Coordinator or similar role.
🍸 Strong understanding of social media platforms, trends, and analytics tools.
🍸 Excellent written and verbal communication skills.
🍸 Creative mindset with the ability to think outside the box.
🍸 Highly motivated with an ability to work both independently and collaboratively.
🍸 Bachelor of Marketing or similar.
🍸 A self proclaimed “Canva Wizz” with an immaculate eye for design and detail.
🍸 Proficient in video editing, particularly for Instagram Reels and other short-form video content.
🍸 Strong understanding of brand identity and the ability to execute it consistently and creatively across digital platforms.
How to Apply: Ready to bring bold ideas to life?
Send your resume with an email as your cover letter detailing your experience, and examples of social media campaigns you’ve managed to [email protected]
0 comments
Author:
Sarah Cutts
Jul 04, 2024 03:48 AM
regular
ATTN Newy Biz Owners!!
If you're getting over WFH and need a little social interaction, we are SO excited to launch SHAREHAUS, a boutique co-working space coming to the heart of Newcastle VERY soon.
If you're ready to get out of your trackies and join a circle of likeminded business owners, then click the link below and join the waitlist to be the first to know when desks go live.
https://lnkd.in/gQH3TDds
If you're getting over WFH and need a little social interaction, we are SO excited to launch SHAREHAUS, a boutique co-working space coming to the heart of Newcastle VERY soon.
If you're ready to get out of your trackies and join a circle of likeminded business owners, then click the link below and join the waitlist to be the first to know when desks go live.
https://lnkd.in/gQH3TDds
14 comments
Author:
Sarah Cutts
Feb 05, 2024 02:45 AM
quote
Proud to say that The Social Haus has been rocking a four-day work week for the past 18 months and LOVING every minute of it. This shift wasn't just about snagging an extra day for leisure; it was a move to shake up the norm and show how productivity and efficiency can soar when we think outside the traditional 9-5 box 🙌
Let's face it, our brightest ideas rarely pop up in the office. More often, they find us basking on the beach, cradling a top-notch latte in Newy's cosiest cafes, or savouring that second glass of wine, because we have no where to be in the morning! Here's to recharging our creative batteries and dreaming up big wins for our wonderful clients 🍷
Let's face it, our brightest ideas rarely pop up in the office. More often, they find us basking on the beach, cradling a top-notch latte in Newy's cosiest cafes, or savouring that second glass of wine, because we have no where to be in the morning! Here's to recharging our creative batteries and dreaming up big wins for our wonderful clients 🍷
2 comments
Author:
Sarah Cutts
Jan 30, 2024 02:34 AM
quote
This is how you ride the viral wave straight to the checkout line!
0 comments
Author:
Sarah Cutts
Nov 06, 2023 12:05 AM
regular
This month, my incredible (y handsome) fiancé is participating in Movember; a global initiative to raise awareness and funds to support men's health. It's alarming to consider some of the challenges men face in today's society. They grapple with higher suicide rates, societal conditioning that often discourages emotional expression, and many receive less emotional support from their peers. These issues, among others, highlight the pressing need for change and understanding.
By raising awareness and funds, we hope to contribute to a world where men feel supported and understood. If you're in a position to donate, it would be deeply appreciated. Alternatively, simply spreading the word can make a significant difference. Together, we can champion a brighter future for men's health.
https://lnkd.in/gPmrEnJg
By raising awareness and funds, we hope to contribute to a world where men feel supported and understood. If you're in a position to donate, it would be deeply appreciated. Alternatively, simply spreading the word can make a significant difference. Together, we can champion a brighter future for men's health.
https://lnkd.in/gPmrEnJg
0 comments
Author:
Sarah Cutts
Oct 10, 2023 03:21 AM
regular
As proud Novocastrian, I'm thrilled to see our city making waves as a hotspot for the Australian regional tourism industry! City of Newcastle beat out 30 other contenders to host the 2023 Australian Regional Tourism Convention from today until Thursday at City Hall.
Our city is buzzing this month as it gears up for 11 major events, bringing in over $3.5 million for our local economy 🙌🏼
Being a small business owner and a resident of this incredible city, I'm so excited about the opportunities this brings for local businesses in Newcastle and surrounds.
Cheers to Newy!!
Our city is buzzing this month as it gears up for 11 major events, bringing in over $3.5 million for our local economy 🙌🏼
Being a small business owner and a resident of this incredible city, I'm so excited about the opportunities this brings for local businesses in Newcastle and surrounds.
Cheers to Newy!!
0 comments
Author:
Sarah Cutts
Sep 26, 2023 06:28 AM
regular
I am constantly being exposed to posts online claiming Facebook ads no longer work, but if you ask me, they're well and truly are alive and thriving.
In the last 24 hours, we've had some incredible results right here at The Social Haus with a new campaign launched yesterday. 11 prospective clients have shown interest, and we've had two clarity calls already today. What's even more impressive is that they're coming through at a CPL of $3.83 for a service that sits at $2500+ per month!
Contrary to the naysayers, Facebook Ads are proving to be a game-changer for us at the moment. They're far from obsolete and remain a potent tool in our marketing arsenal for both us and our clients 🤌🏼
In the last 24 hours, we've had some incredible results right here at The Social Haus with a new campaign launched yesterday. 11 prospective clients have shown interest, and we've had two clarity calls already today. What's even more impressive is that they're coming through at a CPL of $3.83 for a service that sits at $2500+ per month!
Contrary to the naysayers, Facebook Ads are proving to be a game-changer for us at the moment. They're far from obsolete and remain a potent tool in our marketing arsenal for both us and our clients 🤌🏼
1 comments
Author:
Sarah Cutts
Mar 07, 2023 12:42 AM
regular
Hola friends!
I am co-hosting a soirée tomorrow night in celebration of International Women's Day 💃🏻
There are still a handful of tickets left for anyone who is interested in connecting with some other incredible women in business around the Newcastle area.
Location to be announced on the day with lucky door prizes on the night!
Grab your FREE tickets here 👇🏻
I am co-hosting a soirée tomorrow night in celebration of International Women's Day 💃🏻
There are still a handful of tickets left for anyone who is interested in connecting with some other incredible women in business around the Newcastle area.
Location to be announced on the day with lucky door prizes on the night!
Grab your FREE tickets here 👇🏻
2 comments
Author:
Sarah Cutts
Nov 30, 2022 04:58 AM
quote
Team #Floatspace breaking records left, right and centre! Congrats to our wonderful clients on their biggest month EVER 💥
0 comments
Author:
Sarah Cutts
Jul 01, 2022 03:25 AM
regular
Pop the confetti, we are TWO 🥂
Two years in business looking like:
🍸 Growing from a team of one to a team of two!
🍸 Becoming a company.
🍸 Discovering our happy place and niching down into hospitality, tourism and lifestyle.
🍸 Expanding our offering from primarily social media to full-service digital marketing.
🍸 Continuing to work with incredible clients across the globe, to help grow their brands and get them in front of their dream clients.
Thank you to all the amazing people who have helped us along the way. Stay tuned for more exciting goodness to come💥
Two years in business looking like:
🍸 Growing from a team of one to a team of two!
🍸 Becoming a company.
🍸 Discovering our happy place and niching down into hospitality, tourism and lifestyle.
🍸 Expanding our offering from primarily social media to full-service digital marketing.
🍸 Continuing to work with incredible clients across the globe, to help grow their brands and get them in front of their dream clients.
Thank you to all the amazing people who have helped us along the way. Stay tuned for more exciting goodness to come💥
14 comments
Author:
Sarah Cutts
Jun 10, 2022 03:08 AM
regular
Like chilli margs and a sunny afternoon, some things are just better together.
That's why I’m excited to announce I’ve partnered up with Kaitlyn Johnson to level up our offering at The Social Haus.
You can now enjoy a full digital degustation including:
🍸 Social Media Management
🍸 Social Media Advertising
🍸 Social Media Training
🍸 Social Media Audit & Refresh
🍸 Email Marketing
🍸 Content Marketing
🍸 Search Engine Optimisation
🍸 Search Engine Marketing
Keen to get your brand in front of your DREAM customers?
Get in touch with us at [email protected] to chat ✌
#marketing #digital #socialmedia #brand
That's why I’m excited to announce I’ve partnered up with Kaitlyn Johnson to level up our offering at The Social Haus.
You can now enjoy a full digital degustation including:
🍸 Social Media Management
🍸 Social Media Advertising
🍸 Social Media Training
🍸 Social Media Audit & Refresh
🍸 Email Marketing
🍸 Content Marketing
🍸 Search Engine Optimisation
🍸 Search Engine Marketing
Keen to get your brand in front of your DREAM customers?
Get in touch with us at [email protected] to chat ✌
#marketing #digital #socialmedia #brand
5 comments
Author:
Sarah Cutts
Aug 12, 2021 11:41 AM
regular
Two days, $60 and a return on ad spend of 16.24x for The Social Haus.’ wonderful e-com client 👑 That means for every $1 spent, we are generating $16.24 in return.
We’ll now be scaling the ad spend and are super excited to see the results over the coming weeks.
#marketing #digitalmarketing #socialmedia #socialmediamarketing
We’ll now be scaling the ad spend and are super excited to see the results over the coming weeks.
#marketing #digitalmarketing #socialmedia #socialmediamarketing
4 comments
Author:
Sarah Cutts
Mar 16, 2021 12:02 AM
regular
For those who are looking to develop a social media strategy, but aren't yet ready to outsource, this article by PLANOLY is definitely worth the read 👏🏼
1 comments
Author:
Sarah Cutts
Oct 13, 2020 08:25 AM
regular
My amazing client featured in The Times yesterday, discussing their 400% growth in 3 months 😱 So excited and grateful to be along for this epic ride. Congratulations Team Flotespace.
3 comments
Author:
Sarah Cutts
Oct 08, 2020 08:51 AM
quote
Hello lovely people.
My sister has recently started her Masters of Human Resource Management at the University of Newcastle and is looking for a relevant internship to bring a practical element to her studies.
If anyone knows of any opportunities, she’d very much appreciate if you could get in touch 🙏🏻🙏🏻
My sister has recently started her Masters of Human Resource Management at the University of Newcastle and is looking for a relevant internship to bring a practical element to her studies.
If anyone knows of any opportunities, she’d very much appreciate if you could get in touch 🙏🏻🙏🏻
4 comments
Author:
Sarah Cutts
Aug 18, 2020 12:18 AM
quote
There’s not many instances that you’d catch me saying women should act more like men. But when it comes to self-confidence, I know a few of us could do with a healthy dose! Want a new job? Straighten that crown and go for it 👑
0 comments
Author:
Sarah Cutts
May 12, 2020 06:38 AM
regular
Have you ever found yourself wondering what marketing really is and why you need it? 💫 Marketing isn't magic. It isn't wizardry. But, it is a few of the things we've listed inside.
Follow the link for some bite-sized chunks of marketing goodness: https://bit.ly/2Z1m1EC
#marketing
Follow the link for some bite-sized chunks of marketing goodness: https://bit.ly/2Z1m1EC
#marketing
2 comments
Author:
Sarah Cutts
Mar 03, 2020 10:39 AM
quote
Some wise words from Gary Vee - A bad attitude won’t get you too far, especially as an entrepreneur. If you find it’s harder than it sounds to implement, then fake it til’ you make it #optimism
0 comments
Author:
Sarah Cutts
Aug 15, 2019 08:28 AM
regular
At Long & Co, we recently released our free downloadable strategy report. Find my favourite insights below and download yourself a copy! #strategy #report
0 comments
Author:
Sarah Cutts
Garry Hamilton-Smith
Founder & CEO | Ecommerce Solutions Australia | Consultancy | Leadership | Digital Transformation | Digital MarketingLinkedIn Profile
Email
Name
Garry Hamilton-Smith
Title
Garry Hamilton-Smith - Ecommerce Solutions Australia
Headline
Founder & CEO | Ecommerce Solutions Australia | Consultancy | Leadership | Digital Transformation | Digital Marketing
Location
Sydney, New South Wales
Snippet
Founder & CEO | Ecommerce Solutions Australia | Consultancy | Leadership | Digital Transformation | Digital Marketing ... Sydney, New South Wales, Australia.
Contact Information
Emails:
[email protected]
(100) (work)
[email protected]
(70) (work)
Phones:
+61 420 293 227
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/garryhamiltonsmith
(100)
Twitter:
http://twitter.com/gazwebtech
(100)
LinkedIn Posts - Garry Hamilton-Smith
50 post(s) found
Oct 18, 2024 10:47 AM
repost
Bisley Workwear is ISO Certified ✅
ISO is an international standard developed by the International Organization for Standardization. We have been assessed and certified to the following management systems, standards, and guidelines:
ISO 9001:2015 QUALITY MANAGEMENT SYSTEM: This is designed to help organisations ensure they meet the needs and expectations of both customers and other interested parties, based on internationally recognised quality management principles set out by the International Standards Organisation (ISO).
ISO 45001:2018 OCCUPATIONAL HEALTH AND SAFETY MANAGEMENT SYSTEMS: This is the world's international standard for occupational health and safety, issued to protect employees and visitors from work-related accidents and diseases.
ISO 14001:2015 ENVIRONMENTAL MANAGEMENT SYSTEMS: This certification shows an organisational commitment to the environment and the more effective use of the world’s resources. ISO 14001 will reduce waste, costs and risk.
Find out more about the certifications via our website: https://bit.ly/3YmXIiW
ISO is an international standard developed by the International Organization for Standardization. We have been assessed and certified to the following management systems, standards, and guidelines:
ISO 9001:2015 QUALITY MANAGEMENT SYSTEM: This is designed to help organisations ensure they meet the needs and expectations of both customers and other interested parties, based on internationally recognised quality management principles set out by the International Standards Organisation (ISO).
ISO 45001:2018 OCCUPATIONAL HEALTH AND SAFETY MANAGEMENT SYSTEMS: This is the world's international standard for occupational health and safety, issued to protect employees and visitors from work-related accidents and diseases.
ISO 14001:2015 ENVIRONMENTAL MANAGEMENT SYSTEMS: This certification shows an organisational commitment to the environment and the more effective use of the world’s resources. ISO 14001 will reduce waste, costs and risk.
Find out more about the certifications via our website: https://bit.ly/3YmXIiW
8 comments
Author:
David Gazal
Sep 14, 2024 04:57 PM
repost
And that’s a wrap for 2024 at IFA! What a magnificent event, great meetings and world class booth. Well done to our Marketing team for pulling off an awesome event and to our customers for taking the time to visit us, thank you!
5 comments
Author:
Peter Petrides
Jun 17, 2024 05:38 PM
regular
I’m happy to share that I’m starting a new position as Founder at Ecommerce Solutions Australia!
17 comments
Author:
Garry Hamilton-Smith
Feb 03, 2024 03:41 AM
regular
🌟 Open for Interim Opportunities 🌟
While I am in the market to secure my next full time role (perm or contract), I am available to lend my expertise on an interim basis.
If your organization is in need of temporary assistance? be it covering a role during recruitment, conducting an audit of your online operations, or requiring support on a specific project on a casual contract basis? I'm here to help.
Should you require interim assistance or wish to discuss how I can contribute to your projects, please feel free to get in touch. I'm keen to explore how we can work together to achieve your objectives.
#OpenToWork #EcommerceExpert #DigitalTransformation #Leadership #CareerOpportunities #Networking #InnovationInRetail #GrowthMindset #CareerChange #JobSearch #NowHiring #IndustryLeader #DigitalMarketing #RetailInnovation #BusinessGrowth #ProfessionalDevelopment #CareerGoals #Ecommerce #Digital #DigitalMarketing #CX #UX #CustomerJourney #CRM #OnlineRetail #EcommerceInsights #OmniChannel #SEO #OnlineBusiness #B2C #B2B #AI #JobSearch
While I am in the market to secure my next full time role (perm or contract), I am available to lend my expertise on an interim basis.
If your organization is in need of temporary assistance? be it covering a role during recruitment, conducting an audit of your online operations, or requiring support on a specific project on a casual contract basis? I'm here to help.
Should you require interim assistance or wish to discuss how I can contribute to your projects, please feel free to get in touch. I'm keen to explore how we can work together to achieve your objectives.
#OpenToWork #EcommerceExpert #DigitalTransformation #Leadership #CareerOpportunities #Networking #InnovationInRetail #GrowthMindset #CareerChange #JobSearch #NowHiring #IndustryLeader #DigitalMarketing #RetailInnovation #BusinessGrowth #ProfessionalDevelopment #CareerGoals #Ecommerce #Digital #DigitalMarketing #CX #UX #CustomerJourney #CRM #OnlineRetail #EcommerceInsights #OmniChannel #SEO #OnlineBusiness #B2C #B2B #AI #JobSearch
0 comments
Author:
Garry Hamilton-Smith
Jan 22, 2024 02:18 AM
regular
🚀 Week 2 of Exploring New Horizons
As I venture into the second week of my professional journey in search of a new role, I'm filled with optimism and excitement for what lies ahead. The digital landscape is ever-evolving especially around the use of AI, and with my 22 years in e-commerce & digital and 40 years in IT, I'm ready to embrace the challenges and innovations that await.
I’m actively seeking roles where I can contribute to dynamic e-commerce & digital strategies or digital transformation initiatives. If you’re looking for someone to help lead your team to new heights, let’s connect and discuss how we can collaborate for success.
Happy to consider relocation to Melbourne or Brisbane for the right role.
Here's to the future and the endless possibilities it holds! 🌟
#OpenToWork #EcommerceExpert #DigitalTransformation #Leadership #CareerOpportunities #Networking #InnovationInRetail #GrowthMindset #CareerChange #JobSearch #NowHiring #IndustryLeader #DigitalMarketing #RetailInnovation #BusinessGrowth #ProfessionalDevelopment #CareerGoals #Ecommerce #Digital #DigitalMarketing #CX #UX #CustomerJourney #CRM #OnlineRetail #EcommerceInsights #OmniChannel #SEO #OnlineBusiness #B2C #B2B #AI #JobSearch
As I venture into the second week of my professional journey in search of a new role, I'm filled with optimism and excitement for what lies ahead. The digital landscape is ever-evolving especially around the use of AI, and with my 22 years in e-commerce & digital and 40 years in IT, I'm ready to embrace the challenges and innovations that await.
I’m actively seeking roles where I can contribute to dynamic e-commerce & digital strategies or digital transformation initiatives. If you’re looking for someone to help lead your team to new heights, let’s connect and discuss how we can collaborate for success.
Happy to consider relocation to Melbourne or Brisbane for the right role.
Here's to the future and the endless possibilities it holds! 🌟
#OpenToWork #EcommerceExpert #DigitalTransformation #Leadership #CareerOpportunities #Networking #InnovationInRetail #GrowthMindset #CareerChange #JobSearch #NowHiring #IndustryLeader #DigitalMarketing #RetailInnovation #BusinessGrowth #ProfessionalDevelopment #CareerGoals #Ecommerce #Digital #DigitalMarketing #CX #UX #CustomerJourney #CRM #OnlineRetail #EcommerceInsights #OmniChannel #SEO #OnlineBusiness #B2C #B2B #AI #JobSearch
0 comments
Author:
Garry Hamilton-Smith
Jan 15, 2024 03:01 AM
regular
🌟 Ready for your next leap in ecommerce and digital – Let's connect!" 🌟
After completing my road trip, I'm energised and ready to dive back into the world of Ecommerce and Digital Leadership. With over 40 years of experience driving significant growth and innovation, I'm looking for my next challenge in a General Manager, Head of Ecommerce, or Head of Digital role.
I'm proud of my achievements in driving significant results for multiple businesses, elevating their e-commerce operations to top ranks in the industry. This success has led to recognition in the Ecommerce Leaders Playbook and the winning of some prestigious industry awards. My career has been dedicated to innovation and excellence in digital retail, and I'm excited to bring this results-focused passion and expertise to a new role.
If your company or someone in your network is searching for a seasoned leader who thrives in dynamic environments, let's connect! I'm excited about the possibilities and collaborations that lie ahead.
Feel free to reach out or share this post. Together, let's make an impact!
#OpenToWork #EcommerceExpert #DigitalTransformation #Leadership #CareerOpportunities #Networking #InnovationInRetail #GrowthMindset #CareerChange #JobSearch #NowHiring #IndustryLeader #DigitalMarketing #RetailInnovation #BusinessGrowth #ProfessionalDevelopment #CareerGoals #Ecommerce #Digital #DigitalMarketing #CX #UX #CustomerJourney #CRM #OnlineRetail #EcommerceInsights #OmniChannel #SEO #OnlineBusiness #B2C #B2B
After completing my road trip, I'm energised and ready to dive back into the world of Ecommerce and Digital Leadership. With over 40 years of experience driving significant growth and innovation, I'm looking for my next challenge in a General Manager, Head of Ecommerce, or Head of Digital role.
I'm proud of my achievements in driving significant results for multiple businesses, elevating their e-commerce operations to top ranks in the industry. This success has led to recognition in the Ecommerce Leaders Playbook and the winning of some prestigious industry awards. My career has been dedicated to innovation and excellence in digital retail, and I'm excited to bring this results-focused passion and expertise to a new role.
If your company or someone in your network is searching for a seasoned leader who thrives in dynamic environments, let's connect! I'm excited about the possibilities and collaborations that lie ahead.
Feel free to reach out or share this post. Together, let's make an impact!
#OpenToWork #EcommerceExpert #DigitalTransformation #Leadership #CareerOpportunities #Networking #InnovationInRetail #GrowthMindset #CareerChange #JobSearch #NowHiring #IndustryLeader #DigitalMarketing #RetailInnovation #BusinessGrowth #ProfessionalDevelopment #CareerGoals #Ecommerce #Digital #DigitalMarketing #CX #UX #CustomerJourney #CRM #OnlineRetail #EcommerceInsights #OmniChannel #SEO #OnlineBusiness #B2C #B2B
0 comments
Author:
Garry Hamilton-Smith
Jan 13, 2024 01:17 PM
regular
I’m back…. Some highlights from my trip…
Having just returned from my road trip across Victoria and South Australia, I'm now eagerly looking for my next challenge.
If you are looking for a Head of Ecommerce or Head of Digital please get in touch. I will officially start my search on Monday.
But first here are some highlights of my journey that took me through Australia's captivating landscapes, starting in Shepparton with family, then to Geelong for New Year's fireworks. The drive along the Great Ocean Road to Apollo Bay was a dream, and the majestic Redwood Forest was simply breathtaking. You have to visit the redwoods.
In Warrnambool, I treated myself to the Hot Springs.
From Warrnambool I set sail to Murray Bridge where I took a memorable paddle boat ride on the mighty Murray River. A visit to the renowned wineries of McLaren Vale was a must, where I acquired some exceptional reds. Victor Harbour was a highlight with its unique horse-drawn tram to Granite Island, and the charming Cockle Train added to the experience.
Unfortunately, someone lost their life on the tracks just two days prior.
The trip also included bushwalking in Halls Gap (and yes, I went bush walking - some of you might find that funny) and a visit to Wagga Wagga before concluding in Sydney, tallying over 4,100 km.
This journey was my second major road trip in two years, and I have to say our country is amazing. Over the coming months I will start to plan my next driving holiday for 2025.
If you have not done this before I can highly recommend taking a break and getting in your car and seeing this amazing country we live in.
I am equally excited about stepping into a dynamic leadership role where I can apply my extensive online experiences and insights.
#jobhunt #ecommerce #online #digital #roadtrip #digitalmarketing #digitaltransformation #strategy #planning #replatform #it #sem #ux #cx #b2c #b2b #insights #crm #development #sydney #melbourne #brisbane #leadership
Having just returned from my road trip across Victoria and South Australia, I'm now eagerly looking for my next challenge.
If you are looking for a Head of Ecommerce or Head of Digital please get in touch. I will officially start my search on Monday.
But first here are some highlights of my journey that took me through Australia's captivating landscapes, starting in Shepparton with family, then to Geelong for New Year's fireworks. The drive along the Great Ocean Road to Apollo Bay was a dream, and the majestic Redwood Forest was simply breathtaking. You have to visit the redwoods.
In Warrnambool, I treated myself to the Hot Springs.
From Warrnambool I set sail to Murray Bridge where I took a memorable paddle boat ride on the mighty Murray River. A visit to the renowned wineries of McLaren Vale was a must, where I acquired some exceptional reds. Victor Harbour was a highlight with its unique horse-drawn tram to Granite Island, and the charming Cockle Train added to the experience.
Unfortunately, someone lost their life on the tracks just two days prior.
The trip also included bushwalking in Halls Gap (and yes, I went bush walking - some of you might find that funny) and a visit to Wagga Wagga before concluding in Sydney, tallying over 4,100 km.
This journey was my second major road trip in two years, and I have to say our country is amazing. Over the coming months I will start to plan my next driving holiday for 2025.
If you have not done this before I can highly recommend taking a break and getting in your car and seeing this amazing country we live in.
I am equally excited about stepping into a dynamic leadership role where I can apply my extensive online experiences and insights.
#jobhunt #ecommerce #online #digital #roadtrip #digitalmarketing #digitaltransformation #strategy #planning #replatform #it #sem #ux #cx #b2c #b2b #insights #crm #development #sydney #melbourne #brisbane #leadership
0 comments
Author:
Garry Hamilton-Smith
Jan 02, 2024 08:23 AM
regular
Currently on a driving holiday before my job search begins! If you're looking for a Head of Ecommerce or Head of Digital, please check out my profile and drop me a line. I'm happy to relocate to Melbourne or Brisbane if required. Midway through my trip at Apollo Bay, VIC and back in Sydney on January 12th. Next stop: Warrnambool!
#roadtrip #holiday #ecommerce #digital #digitalmarketing #strategy #planning #B2C #B2B #forecasting #budgeting #online #fmcg #recrutement #sydney #melbourne #brisbane
#roadtrip #holiday #ecommerce #digital #digitalmarketing #strategy #planning #B2C #B2B #forecasting #budgeting #online #fmcg #recrutement #sydney #melbourne #brisbane
7 comments
Author:
Garry Hamilton-Smith
Dec 01, 2023 08:25 AM
regular
Today was my last day at Integrate AV, and wow, what a ride it's been! I've been here for 17 months, how time flys.
A huge shoutout to Parviz, the owner of Integrate AV. Thanks for everything.
To my team at Integrate AV – you guys are awesome! We've worked together, laughed, and achieved some pretty cool things.
As I start to look for my next adventure, I'll miss you. And hey, if anyone needs a top-notch AV solution for their shop, office, government office, or school, Integrate AV is the go-to team. Trust me, they’re the best at what they do.
For now, Christmas is around the corner, and this will be my first Christmas off in 37 years. I have had the odd day here and there, but this Christmas, I will be putting my feet up, ready to look at a new challenge in January '24.
Thanks for the memories. Keep rocking, and here's to your future success!
Looking for: Contract, Perm, Consulting
Availability: Immediate (prefer mid to late Jan).
Have a great Christmas everybody.
Garry
#ecommerce #digital #stratergy #leadership #reporting #roadmap #digitalmarketing #retail #SEO #SEM #contract #social #consultant #UX #CX #omnichannel #B2B #B2C #B2G
A huge shoutout to Parviz, the owner of Integrate AV. Thanks for everything.
To my team at Integrate AV – you guys are awesome! We've worked together, laughed, and achieved some pretty cool things.
As I start to look for my next adventure, I'll miss you. And hey, if anyone needs a top-notch AV solution for their shop, office, government office, or school, Integrate AV is the go-to team. Trust me, they’re the best at what they do.
For now, Christmas is around the corner, and this will be my first Christmas off in 37 years. I have had the odd day here and there, but this Christmas, I will be putting my feet up, ready to look at a new challenge in January '24.
Thanks for the memories. Keep rocking, and here's to your future success!
Looking for: Contract, Perm, Consulting
Availability: Immediate (prefer mid to late Jan).
Have a great Christmas everybody.
Garry
#ecommerce #digital #stratergy #leadership #reporting #roadmap #digitalmarketing #retail #SEO #SEM #contract #social #consultant #UX #CX #omnichannel #B2B #B2C #B2G
2 comments
Author:
Garry Hamilton-Smith
Aug 24, 2023 10:29 AM
regular
Parviz Gouniai is #hiring. Know anyone who might be interested?
0 comments
Author:
Garry Hamilton-Smith
Jul 18, 2023 01:09 PM
regular
What is wrong with todays world? Trying to sell this 1977 Chiswell display cabinet and giving it away at $just 100 and no one wants it. I can’t send it to the tip as it is in mint condition. Quality furniture.
I think it comes down to two factors, the younger generation don’t want this type of furniture (not fitting with the decor) and apartments are just not big enough.
If you know someone that would like this please share this post. Located in Revesby, Sydney.
Any ideas please. It is listed on Facebook marketplace. ?
#furniture #sydney #australia #chiswell
I think it comes down to two factors, the younger generation don’t want this type of furniture (not fitting with the decor) and apartments are just not big enough.
If you know someone that would like this please share this post. Located in Revesby, Sydney.
Any ideas please. It is listed on Facebook marketplace. ?
#furniture #sydney #australia #chiswell
0 comments
Author:
Garry Hamilton-Smith
Jun 15, 2023 10:09 AM
regular
You gotta love air tags.
Pretty general location. Wish me luck…
UPDATE: searched 100 square feet, only 344,000 square kilometres to go…. I am getting tired…. If anyone wants to help I have a snorkel and beer. 🥃
#apple #ecommerce #digital #online
Pretty general location. Wish me luck…
UPDATE: searched 100 square feet, only 344,000 square kilometres to go…. I am getting tired…. If anyone wants to help I have a snorkel and beer. 🥃
#apple #ecommerce #digital #online
0 comments
Author:
Garry Hamilton-Smith
Mar 22, 2023 03:13 AM
regular
Looking for a passionate person who is willing to learn online and ecommerce. Role is located in Homebush, Sydney and the successful applicant must have excellent English skillset (written). If you know of anyone or you are interested yourself, please apply below...
Please share with your networks...
#ecommerce #online #job #digital #product #audiovisual #digitalmarketing #magento #learn #sydney #homebush #integrateav
Please share with your networks...
#ecommerce #online #job #digital #product #audiovisual #digitalmarketing #magento #learn #sydney #homebush #integrateav
0 comments
Author:
Garry Hamilton-Smith
Mar 17, 2023 11:26 PM
repost
Hear from Corey Skinner on how a new BenQ SimTheatre projector has changed his golfing experience ⛳ - "Not only can you use this for a golf simulator in a garage like this... but I can throw in a couch here and watch some 4K content".
3 Easy Steps to install your brand new SimTheatre projector as demonstrated in the video below:
➡ Use the BenQ Projection calculator to find the best mounting position and distance
➡ Adjust the position of the projection image through keystone correction and digital corner correction
➡ Choose a colour mode to suit you (Exclusive Golf Mode, Bright, sRGB, Video, Presentation)
More info on BenQ Golf Simulation Projectors 🏌️♂️:
https://lnkd.in/gSSvR3s4
#BenQ #Projector #Simulation #Golfsimulator #Golf #Technology
3 Easy Steps to install your brand new SimTheatre projector as demonstrated in the video below:
➡ Use the BenQ Projection calculator to find the best mounting position and distance
➡ Adjust the position of the projection image through keystone correction and digital corner correction
➡ Choose a colour mode to suit you (Exclusive Golf Mode, Bright, sRGB, Video, Presentation)
More info on BenQ Golf Simulation Projectors 🏌️♂️:
https://lnkd.in/gSSvR3s4
#BenQ #Projector #Simulation #Golfsimulator #Golf #Technology
0 comments
Author:
BenQ Australia & New Zealand
Dec 26, 2022 01:08 AM
regular
Boxing Day Sales - just hit the shops to return and exchange an item and although you hear record sales on the news. The shops were empty. Easy parking and a ghost town walking around. #sales #retail #shopping #boxingday
2 comments
Author:
Garry Hamilton-Smith
Aug 19, 2022 05:28 AM
regular
I am proud to announce that IAV (Integrate AV) has signed on with Adobe Commerce Cloud B2B for the next 3 years. The Adobe Commerce B2B platform will allow us to have multiple store fronts with the full B2B functionality that you would expect from an enterprise grade platform including company accounts, quotations and the support for purchase orders. Both myself and Parviz Gouniai look forward to working with adobe over the coming years.
Rob Muir, Perry Burgess, Sophia Gray, Eroka O'Connor
#ecommerce #b2b #b2g #digital #audiovisual #audiovisualsolutions #av #adobe #magento #magento2 #adobecommerce #commerce #cloud #education #commerical #trade #retail #iav #integrateav
Rob Muir, Perry Burgess, Sophia Gray, Eroka O'Connor
#ecommerce #b2b #b2g #digital #audiovisual #audiovisualsolutions #av #adobe #magento #magento2 #adobecommerce #commerce #cloud #education #commerical #trade #retail #iav #integrateav
2 comments
Author:
Garry Hamilton-Smith
Aug 03, 2022 01:53 AM
regular
Hello all, we are off and running... New exciting division of Integrate AV.
Looking for a Head of Ecommerce to run the day to day operations of the B2B and B2G online business and assist in building the team. #b2b #b2g #ecommerce #digital
https://lnkd.in/gdC9qgYc
Looking for a Head of Ecommerce to run the day to day operations of the B2B and B2G online business and assist in building the team. #b2b #b2g #ecommerce #digital
https://lnkd.in/gdC9qgYc
2 comments
Author:
Garry Hamilton-Smith
Jul 14, 2022 09:32 AM
regular
It’s time to change things up…
From this Monday, I will be joining INTEGRATE AV as General Manager Ecommerce & Digital focussed on B2G and B2B technology stacks. INTEGRATE AV specialises in audio visual collaboration and unified communication products and services. They deliver end to end solutions to enterprise, education and government clients from the client relationship, project inception and design, to delivery and ongoing support. Looking forward to working with Parviz Gouniai and the rest of the team.
#technology #digital #ecommerce #b2b #b2g #commercial #government #education #touchscreen #interactive #visual #audio #audiovisual
From this Monday, I will be joining INTEGRATE AV as General Manager Ecommerce & Digital focussed on B2G and B2B technology stacks. INTEGRATE AV specialises in audio visual collaboration and unified communication products and services. They deliver end to end solutions to enterprise, education and government clients from the client relationship, project inception and design, to delivery and ongoing support. Looking forward to working with Parviz Gouniai and the rest of the team.
#technology #digital #ecommerce #b2b #b2g #commercial #government #education #touchscreen #interactive #visual #audio #audiovisual
5 comments
Author:
Garry Hamilton-Smith
May 31, 2022 12:39 PM
regular
Back from my road trip and on the hunt for my next challenge. My trip was totally amazing and recommend it to everyone. In total ended up over 8,500km of driving. If you need help with your online business or have a suitable project, please give me a call or drop me a message.
I thought they should have placed the alien near the phone?
#online #ecommerce #omnichannel #digital #digitalamarketing #seo #strategy #ux #cx #project #business #insights
I thought they should have placed the alien near the phone?
#online #ecommerce #omnichannel #digital #digitalamarketing #seo #strategy #ux #cx #project #business #insights
0 comments
Author:
Garry Hamilton-Smith
Apr 07, 2022 02:56 PM
regular
Great things in business are never done by one person; they're done by a team of people. All Star Bash Top 100 dusk in Position 36.
The Top 100 at the All Star Bash was held in Melbourne last night. I am sorry to say this was the first event that I have missed due to work and my up coming trip around Australia next week.
I would like to congratulate my team for the outstanding job that they are doing.
dusk was not even listed in the Top 100 4 years ago. In my first year we claimed position 98, last year jumped 32 places to grab position 66.
This year with all the hard work we have jumped yet another 30 places to grab position 36. OUTSTANDING.
We were also nominated for Best Home & Decor site up against some tough opposition (taken out by spotlight - congrats to spotlight).
Well done to everyone in my team. Darren Jones Rad Berent Chloe Smith Sarah Katsiavos Katherine M. Tiana Raccosta
Thanks to Rohan Lock Frank Nesci John Stuckey Paul Dunstone Grant Arnott Perry Burgess
Congrats to you all. Well done!
#eccommerce #digital #omnichannel # #team #work #allstarbash #digitalamarketing #awards #awardwinningteam #teamwork #transformation #replatform #oms #dotdigital #comestri #adobe #magento #mobiledigital #powerretail #ose #dusk
The Top 100 at the All Star Bash was held in Melbourne last night. I am sorry to say this was the first event that I have missed due to work and my up coming trip around Australia next week.
I would like to congratulate my team for the outstanding job that they are doing.
dusk was not even listed in the Top 100 4 years ago. In my first year we claimed position 98, last year jumped 32 places to grab position 66.
This year with all the hard work we have jumped yet another 30 places to grab position 36. OUTSTANDING.
We were also nominated for Best Home & Decor site up against some tough opposition (taken out by spotlight - congrats to spotlight).
Well done to everyone in my team. Darren Jones Rad Berent Chloe Smith Sarah Katsiavos Katherine M. Tiana Raccosta
Thanks to Rohan Lock Frank Nesci John Stuckey Paul Dunstone Grant Arnott Perry Burgess
Congrats to you all. Well done!
#eccommerce #digital #omnichannel # #team #work #allstarbash #digitalamarketing #awards #awardwinningteam #teamwork #transformation #replatform #oms #dotdigital #comestri #adobe #magento #mobiledigital #powerretail #ose #dusk
8 comments
Author:
Garry Hamilton-Smith
Mar 22, 2022 09:49 AM
regular
Very excited to be in the final stages of planning an outback adventure across Australia. The journey will cover around 9,000km of driving some of Australia’s most remote areas. This is something I have always wanted to do all my life and have thought about many times, but it is now actually planned and only days away. Will be visiting places like Barossa Valley, Coober Pedy, Uluru, Alice Springs, Mount Isa, Longreach and returning to Sydney down the east coast of Australia.
#australia #sydney #drive #4wd #driving #roadtrip #uluru #opal #holiday #adventure #outback #wine #ecommerce #digital #omnichannel
#australia #sydney #drive #4wd #driving #roadtrip #uluru #opal #holiday #adventure #outback #wine #ecommerce #digital #omnichannel
15 comments
Author:
Garry Hamilton-Smith
May 21, 2021 01:00 PM
regular
Spam on LinkedIn is getting out of control. Filling my inbox and connection requests.
If I do not know you, you are waisting your time and my time.
James is a funny guy... #spammers
If I do not know you, you are waisting your time and my time.
James is a funny guy... #spammers
2 comments
Author:
Garry Hamilton-Smith
May 26, 2020 05:26 AM
quote
Hi Darren Jones, may be worth a look...
0 comments
Author:
Garry Hamilton-Smith
May 04, 2020 03:20 PM
regular
Looking for experienced Customer Service Manager. Must have retail and Customer Service. Email / Phone / Chat. Please forward to any suitable candidates.
Refer https://lnkd.in/gjed_dr
Refer https://lnkd.in/gjed_dr
3 comments
Author:
Garry Hamilton-Smith
Mar 06, 2020 10:50 PM
quote
Looking for a experienced retail marketing manager for 6 month Mat cover. See below.
0 comments
Author:
Garry Hamilton-Smith
Mar 06, 2020 01:10 PM
regular
Taxis v Uber. Recently travelled to Melbourne for the All Star Bash and used a number of Taxis and Uber’s. I have to say, not only did the Taxi industry not embrace change and develop with technology, but they fail at all facets of customer service. Each and every taxi I used smelt (really bad) of smoke, was dirty, littered with bottles, and the drivers failed to provide service. That is you are left to put your own bags in and out of the boot, which again on each occasion was just down right dirty! Uber 1. Taxis 0. Have to say I have used Uber for a while now, and will continue to do so... Will only use a Taxis as a last resort.
Surely they can at least keep their cab clean?
They miss the mark on “Pride” and “Ownership”.
#taxi #taxis #app #uber #digital #online #ecommerce #pride #ownership #transformation #develop #embracechange #digitsltransformation #customerservice #cleanliness #ola
Surely they can at least keep their cab clean?
They miss the mark on “Pride” and “Ownership”.
#taxi #taxis #app #uber #digital #online #ecommerce #pride #ownership #transformation #develop #embracechange #digitsltransformation #customerservice #cleanliness #ola
1 comments
Author:
Garry Hamilton-Smith
Feb 23, 2020 07:53 AM
quote
dusk Rewards digital loyalty membership cards.
Thanks to Eibhlis Stuckey and John Stuckey for making this come to life.
Looking forward to seeing the results and running tests over the next 3 months or so.
#dusk #sms #wallet #passes #addtowallet #mms #loyalty #duskrewards #online #digital #ecommerce #crm #edm #marketing #digitalmarketing #sniper #mobiledigital #loyaltycard #membership #iphone #android
Thanks to Eibhlis Stuckey and John Stuckey for making this come to life.
Looking forward to seeing the results and running tests over the next 3 months or so.
#dusk #sms #wallet #passes #addtowallet #mms #loyalty #duskrewards #online #digital #ecommerce #crm #edm #marketing #digitalmarketing #sniper #mobiledigital #loyaltycard #membership #iphone #android
7 comments
Author:
Garry Hamilton-Smith
Feb 23, 2020 02:55 AM
regular
Looking for a gun ecommerce coordinator. Know anybody? Please share!
Sorry no agencies at this time.
#ecommerce #ecommercejobs #digital #online #edm #sms #content #magento #magento2 #dusk #dotdigital #bronto
https://lnkd.in/ghNqvyH
Sorry no agencies at this time.
#ecommerce #ecommercejobs #digital #online #edm #sms #content #magento #magento2 #dusk #dotdigital #bronto
https://lnkd.in/ghNqvyH
0 comments
Author:
Garry Hamilton-Smith
Feb 18, 2020 04:59 AM
regular
Looking for a gun ecommerce coordinator. Know anybody? Please share!
Sorry no agencies at this time.
#ecommerce #ecommercejobs #digital #online #edm #sms #content #magento #magento2 #dusk #dotdigital #bronto
https://lnkd.in/ghNqvyH
Sorry no agencies at this time.
#ecommerce #ecommercejobs #digital #online #edm #sms #content #magento #magento2 #dusk #dotdigital #bronto
https://lnkd.in/ghNqvyH
3 comments
Author:
Garry Hamilton-Smith
Feb 17, 2020 07:43 AM
regular
Who is off to the “All Star Bash” this week?
Will see you all down in Melbourne Thursday evening.
L👀k out next year for Dusk.
Early days at present, and the re-platform is underway!
https://www.dusk.com.au
#magento2 #dusk #18thtechnology #magentodevelopment #ecommerce #clickandcollect #omni #omniretail #18thdigitech #omnichannel #adobe #retail #technologypartner #dotdigital #digital #digitaltransformation #online #commissionfactory #mobile #mobiledigital #magento
Will see you all down in Melbourne Thursday evening.
L👀k out next year for Dusk.
Early days at present, and the re-platform is underway!
https://www.dusk.com.au
#magento2 #dusk #18thtechnology #magentodevelopment #ecommerce #clickandcollect #omni #omniretail #18thdigitech #omnichannel #adobe #retail #technologypartner #dotdigital #digital #digitaltransformation #online #commissionfactory #mobile #mobiledigital #magento
1 comments
Author:
Garry Hamilton-Smith
Feb 14, 2020 08:03 AM
regular
Romance is in the air this Valentine's Day at dusk Australasia as we partner with dotdigital (Engagement Cloud) as our preferred Digital Marketing Platform. It has been a long time in the making as I have literally been talking to Rohan Lock and the team at @dotdigital for a number of years. Their platform will allow us to captivate and delight our customers so that they further enhance their engagement with the dusk brand.
dotdigital is now a Premier Technology Partner of Magento, an Adobe Company making this an easy decision.
Congratulations to the team at @dotdigital including Rohan Lock, Tink Taylor, Graham Bell and Murdo Wallace. The entire team at dusk Australasia are excited and looking forward to working with you. Many thanks to all involved for the time and effort during the on boarding process enabling a perfect marriage.
Looking for the perfect Fragrance on Valentine's Day, then take a look at dusk. Visit https://www.dusk.com.au
#dusk #online #digital #ecommerce #magento2 #magento #omnichannel #18thtechnology #retail #magentodevelopment #omniretail #omni #technologypartner #18thdigitech #marketing #dotdigital #digitalmarketing #edm #email #smsmarketing #clickandcollect #emailmarketing #digitaltransformation #adobe #romance #valentinesday #marriage
dotdigital is now a Premier Technology Partner of Magento, an Adobe Company making this an easy decision.
Congratulations to the team at @dotdigital including Rohan Lock, Tink Taylor, Graham Bell and Murdo Wallace. The entire team at dusk Australasia are excited and looking forward to working with you. Many thanks to all involved for the time and effort during the on boarding process enabling a perfect marriage.
Looking for the perfect Fragrance on Valentine's Day, then take a look at dusk. Visit https://www.dusk.com.au
#dusk #online #digital #ecommerce #magento2 #magento #omnichannel #18thtechnology #retail #magentodevelopment #omniretail #omni #technologypartner #18thdigitech #marketing #dotdigital #digitalmarketing #edm #email #smsmarketing #clickandcollect #emailmarketing #digitaltransformation #adobe #romance #valentinesday #marriage
4 comments
Author:
Garry Hamilton-Smith
Feb 11, 2020 11:33 PM
regular
It is with great pleasure that I wish to announce that dusk Australasia has selected 18th Digitech (formally 18th Technology) as our preferred Certified Magento Development Partner. Myself and the entire dusk team look forward to working with the team at 18th Digitech over the coming months to deliver a truely inspiring and best in industry website. Congratulations to the team at 18th Technology, Abhishek Mathur and Tanuj Rastogi. Many thanks to all involved during the tender process. Further updates to come over the coming weeks.
For all your Scented Candles, MoodMist® Diffusers, Mood Reeds, Air Purifiers, Essential Oils and MoodMist® Oils visit dusk at https://www.dusk.com.au
#digital #ecommerce #online #magento #magento2 #18thtechnology #18thdigitech #omni #omnichannel #dusk #magentodevelopment #retail #omniretail #clickandcollect
For all your Scented Candles, MoodMist® Diffusers, Mood Reeds, Air Purifiers, Essential Oils and MoodMist® Oils visit dusk at https://www.dusk.com.au
#digital #ecommerce #online #magento #magento2 #18thtechnology #18thdigitech #omni #omnichannel #dusk #magentodevelopment #retail #omniretail #clickandcollect
1 comments
Author:
Garry Hamilton-Smith
Jan 23, 2020 12:48 PM
regular
Big thank you to Tanuj Rastogi and the team at 18th technology in Delhi, India for making us feel so welcome over the past 2 days. Travelling with Darren Jones. Looking forward to receiving everyone’s proposals.
#ecommerce #magento #magento2 #online #18thtechnology #dusk #digital
#ecommerce #magento #magento2 #online #18thtechnology #dusk #digital
2 comments
Author:
Garry Hamilton-Smith
Jan 18, 2020 12:00 PM
regular
Spent the last 2 days with Darren Jones, Adrian Wakeham and the team at SmartOSC in Hanoi, Vietnam. A big thank you to the entire team for working all day Saturday and making us feel so welcome. Very much appreciated.
#smartosc #magento #magento2 #ecommerce #dusk #online #digital
#smartosc #magento #magento2 #ecommerce #dusk #online #digital
2 comments
Author:
Garry Hamilton-Smith
Jan 15, 2020 08:16 AM
regular
Heading to Singapore, Vietnam and India with Darren Jones for New Web Platform Project. Looking forward to meeting the potential offshore Certified Magento Development partners to assess proposals.
#ecommerce #digital #online #dusk #rebelsport #magento #magento2 #srg #smartosc #18thtechnology
#ecommerce #digital #online #dusk #rebelsport #magento #magento2 #srg #smartosc #18thtechnology
15 comments
Author:
Garry Hamilton-Smith
Dec 25, 2019 12:08 AM
regular
Merry Christmas Darren Jones Wayne Tozer Erica Berchtold Lisa Doban Ed Fredson Kent Lunney Liz Neville David Gazal Kalpan Vyas Robin Hilson peter king Katherine M. Chris Buchanan Simon West Andrey Lebedev Tracy Russell Sarah Katsiavos Rad Berent Kara Booth Akacia Harkness Chloe Smith Belinda Finch and to everybody else.... the list is so long. Hope Santa brought you everything you were after as well as happiness and good health. #retail #omnichannel #ecommerce #online #dusk #rebelsport #tigerlily #digital
16 comments
Author:
Garry Hamilton-Smith
Dec 20, 2019 10:26 PM
regular
Here's a recent article I wrote a few months back for CIO Advisor that covers the fundamentals of Ecommerce, which I believe is the secret to success!
A little rushed, but you may enjoy.
#retail #omnichannel #fashion #ecommerce #online #omniretail #dusk #omni #multichannel #article #marketing #digitalmarketing #rebel #rebelsport #clickandcollect #customer #customerjourney #instore #experiences #team #teamwork #inventory #logistics #fulfillment #fulfilment
A little rushed, but you may enjoy.
#retail #omnichannel #fashion #ecommerce #online #omniretail #dusk #omni #multichannel #article #marketing #digitalmarketing #rebel #rebelsport #clickandcollect #customer #customerjourney #instore #experiences #team #teamwork #inventory #logistics #fulfillment #fulfilment
4 comments
Author:
Garry Hamilton-Smith
Nov 29, 2019 07:04 AM
regular
Looking for a highly qualified retail Creative Digital Graphic Designer who is capable of creating fantastic digital assets with visual effects using css, javascript and adobe suite (photoshop). Primary function is Graphic Design followed by Content Creation (ie: web pages etc). Part of the Ecommerce Team, this is a hands on role and must be a team player.
MUST have 3 years retail experience in a similar role!
Please share...
#ecommerce #retail #digital #dusk #omnichannel #omni #graphic #graphics #graphicdesign #design #designer #graphicdesigner #creative #content #seo #fashion #sport #omniretail #online #multichannel #employment #sydney #alexandria
MUST have 3 years retail experience in a similar role!
Please share...
#ecommerce #retail #digital #dusk #omnichannel #omni #graphic #graphics #graphicdesign #design #designer #graphicdesigner #creative #content #seo #fashion #sport #omniretail #online #multichannel #employment #sydney #alexandria
0 comments
Author:
Garry Hamilton-Smith
Nov 17, 2019 09:16 PM
regular
Christmas with the dusk head office e-commerce team. Surely we should win the best office decorations.
Yes, we are a little early, but we are in the middle of Christmas trade. Don’t forget, if you are after a great gift idea, checkout https://lnkd.in/guuG7rd
#ecommerce #online #retail #omnichannel #christmas #xmas #win #dusk #digital #team #engagement
Yes, we are a little early, but we are in the middle of Christmas trade. Don’t forget, if you are after a great gift idea, checkout https://lnkd.in/guuG7rd
#ecommerce #online #retail #omnichannel #christmas #xmas #win #dusk #digital #team #engagement
10 comments
Author:
Garry Hamilton-Smith
Nov 02, 2019 09:03 AM
regular
Friday marked my 1 year anniversary since leaving rebel. I do miss all my rebel friends, and caught up with a few of them at this years NRL grand final. Remember, that was the game when the Raiders were ripped off! Hope my team are enjoying themselves and having a good time, love them all to bits. #rebel #retail #online #ecommerce #digital #omnichannel #multichannel #omniretail
https://lnkd.in/gWsPBU8
https://lnkd.in/gWsPBU8
2 comments
Author:
Garry Hamilton-Smith
Oct 16, 2019 01:53 AM
regular
I am currently seeking an Ecommerce & Loyalty Manager for Dusk Australasia. dusk has around 110 stores throughout Australia. Role is to trade the website and provide support on up coming projects which would include re-platforming and Click & Collect. 3+ years experience is a must!
https://lnkd.in/ejRdDRh
Please like and share if you know of anyone that my be suitable or interested.
#ecommerce #digital #online #magento #bigcommerce #career #hiring #job #role #jobsearch #trade #digitalmarketing #loyalty #retail #analytics #insights #omnichannel #omniretail #omni #content #marketing #seo #sem #cro #ux #cx #ui #segmentation #edm #crm
https://lnkd.in/ejRdDRh
Please like and share if you know of anyone that my be suitable or interested.
#ecommerce #digital #online #magento #bigcommerce #career #hiring #job #role #jobsearch #trade #digitalmarketing #loyalty #retail #analytics #insights #omnichannel #omniretail #omni #content #marketing #seo #sem #cro #ux #cx #ui #segmentation #edm #crm
3 comments
Author:
Garry Hamilton-Smith
Sep 30, 2019 07:59 AM
regular
Looking to fill 2 Customer Service roles within the Online Team at Dusk.
Customer Service Officer Online (cover maternity leave - approx 14 months cover);
and
Christmas Casual Customer Service Online (December & January).
Both roles are based at Dusk Head Office in Alexandria.
If you know of anyone, please share....
https://lnkd.in/gzmamac
https://lnkd.in/gaaVakE
#retail #customer #service #discount #ecommerce #multichannel #retailer #candles #gifting #omnichannel #career #job #customerservice #sydney #digital #rebel #tigerlily #online #magento #casual #omni #gifts
Customer Service Officer Online (cover maternity leave - approx 14 months cover);
and
Christmas Casual Customer Service Online (December & January).
Both roles are based at Dusk Head Office in Alexandria.
If you know of anyone, please share....
https://lnkd.in/gzmamac
https://lnkd.in/gaaVakE
#retail #customer #service #discount #ecommerce #multichannel #retailer #candles #gifting #omnichannel #career #job #customerservice #sydney #digital #rebel #tigerlily #online #magento #casual #omni #gifts
0 comments
Author:
Garry Hamilton-Smith
Sep 22, 2019 11:31 PM
regular
Day 1 - Full Time - Dusk Australasia
I am so excited to be on board full time at Dusk Australasia and looking forward to our future together.
https://www.dusk.com.au
#ecommerce #online #digital #digitalmarketing #acquisition #retention #conversion #magento #bigcommerce #retail #retailer #dusk #omnichannel #omni #multichannel #homewares #candles #diffusers #gifts #gifting
I am so excited to be on board full time at Dusk Australasia and looking forward to our future together.
https://www.dusk.com.au
#ecommerce #online #digital #digitalmarketing #acquisition #retention #conversion #magento #bigcommerce #retail #retailer #dusk #omnichannel #omni #multichannel #homewares #candles #diffusers #gifts #gifting
1 comments
Author:
Garry Hamilton-Smith
Sep 12, 2019 02:54 AM
regular
Today is my last day at Tigerlily, and I would like to thank Chris Buchanan (CEO) and the entire team for making me feel so welcome over the past 10+ months. We all worked as a team and completed so much at an extremely fast pace. You should all be very proud of your achievements. I wish the entire team and Tigerlily all the very best in the future. Thank you to everyone :)
#ecommerce #retail #online #tigerlily #digital #omnichannel #omni #fashion #shopify #salesforce #magento #bigcommerce #australia #retailer #retailfashion #marketing #digitalmarketing #dusk #rebel
#ecommerce #retail #online #tigerlily #digital #omnichannel #omni #fashion #shopify #salesforce #magento #bigcommerce #australia #retailer #retailfashion #marketing #digitalmarketing #dusk #rebel
1 comments
Author:
Garry Hamilton-Smith
Jul 26, 2019 09:27 AM
regular
📃 Last week, we have added style, cup sizes, coverage and cut filters to all our bikinis along with completing all the Sustainability Icons on all products.
Tigerlily is committed to being a sustainable fashion retailer.
📣 My next chapter: It has been a fantastic 9 months working for Tigerlily with full support from Chris Buchanan, CEO. We have achieved so much, rolled out new international sites, page load down to under 4 seconds on Shopify, loads of new functionality, mobile first with AI and video.
Being agile and empowered, enabled us to do loads of changes each and every week, the list is just too long to mention.... I would now say that Tigerlily is set up for the next phase of its evolution and knowing the team I am sure will be a global success.
Over the next 7 weeks, I will be transitioning between Tigerlily and Dusk Australasia.
Looking forward to joining the entire Dusk team with Peter King CEO at the helm.
Still loads to complete at Tigerlily over the next 7 weeks I am sure we will stay in touch beyond September. 👍
#clothing #fashion #apparel #shopify #retail #fashionbrand #ecommerce #retailer #online #digital #onlineretailer #sustainable #sustainablefashion #sustainability #tigerlily #dusk #omni #pagespeed
https://www.dusk.com.au
Tigerlily is committed to being a sustainable fashion retailer.
📣 My next chapter: It has been a fantastic 9 months working for Tigerlily with full support from Chris Buchanan, CEO. We have achieved so much, rolled out new international sites, page load down to under 4 seconds on Shopify, loads of new functionality, mobile first with AI and video.
Being agile and empowered, enabled us to do loads of changes each and every week, the list is just too long to mention.... I would now say that Tigerlily is set up for the next phase of its evolution and knowing the team I am sure will be a global success.
Over the next 7 weeks, I will be transitioning between Tigerlily and Dusk Australasia.
Looking forward to joining the entire Dusk team with Peter King CEO at the helm.
Still loads to complete at Tigerlily over the next 7 weeks I am sure we will stay in touch beyond September. 👍
#clothing #fashion #apparel #shopify #retail #fashionbrand #ecommerce #retailer #online #digital #onlineretailer #sustainable #sustainablefashion #sustainability #tigerlily #dusk #omni #pagespeed
https://www.dusk.com.au
9 comments
Author:
Garry Hamilton-Smith
Jul 04, 2019 08:18 AM
regular
Today, we have released the Tigerlily Spring 19 collection along with Video on collection (category) and product pages. In doing this we have also undergone further improvements on page speed to reduce the website page speed performance to just 4.11 seconds per page.
Additionally, we have added functionality around "similar styles" in the same print and AI for "you may also love" on the product pages, again with no impact to speed or performance.
Tigerlily is committed to Sustainability releasing our first Consciousness Report in April, and we are now in the process of adding icons to all products to provide our customers with additional information to enable them to make an informed decision into what goes into each and every product. We are committed to being a sustainable business to help our environment and the conditions of workers.
Checkout the collection page https://bit.ly/2XLLpy3 and our product page https://bit.ly/2XnAICo
Sustainability icons https://bit.ly/2LzYlAM are being loaded in the coming days/week for all products.
Our Sustainability Report is available for download at: https://bit.ly/2XjYV80
#apparel #apparel #clothing #fashion #sustainability #retail #online #ecommerce #shopify #pagespeed #environmental #sustainable #digital #tigerlily #content
Additionally, we have added functionality around "similar styles" in the same print and AI for "you may also love" on the product pages, again with no impact to speed or performance.
Tigerlily is committed to Sustainability releasing our first Consciousness Report in April, and we are now in the process of adding icons to all products to provide our customers with additional information to enable them to make an informed decision into what goes into each and every product. We are committed to being a sustainable business to help our environment and the conditions of workers.
Checkout the collection page https://bit.ly/2XLLpy3 and our product page https://bit.ly/2XnAICo
Sustainability icons https://bit.ly/2LzYlAM are being loaded in the coming days/week for all products.
Our Sustainability Report is available for download at: https://bit.ly/2XjYV80
#apparel #apparel #clothing #fashion #sustainability #retail #online #ecommerce #shopify #pagespeed #environmental #sustainable #digital #tigerlily #content
9 comments
Author:
Garry Hamilton-Smith
Jun 27, 2019 12:25 AM
quote
I am currently seeking a replacement for myself as Head of Digital for Tigerlily. Over the past 7+ months we have achieved a lot and have been setting the foundation for success. It is planned that I will not fully depart the business until 20 Sept. There is still a lot to do over the coming months and I would like to find the right individual to keep our transformation moving forward so that Tigerlily will become a globally recognised fashion brand. Tigerlily is a great brand and the decision to leave was not taken lightly. A further announcement of my next chapter will be made in the coming weeks. If you are currently a Head of Ecommerce or Digital and interested in taking this truely great Australian brand to the world apply below.
#apparel #clothing #ecommerce #digital #fashion #retail #sustainable #sustainability #online #fashionbrand #tigerlily #omni #apply #careers #shopify #global
#apparel #clothing #ecommerce #digital #fashion #retail #sustainable #sustainability #online #fashionbrand #tigerlily #omni #apply #careers #shopify #global
0 comments
Author:
Garry Hamilton-Smith
Jun 08, 2019 01:55 AM
regular
Well, 6 months has past since moving from rebel and joining Tigerlily. Here’s a quick wrap up of some highlights of my first 180 days:
* reduced page speed from 12 to 4.3 seconds
* moved digital marketing in house reducing overall costs to the business
* rolled out Sustainability and our first Consciousness Report online
* segmentation of CRM database
* change of domain name
* participated in Mercedes Benz Fashion Week Australia
* rolled out New Zealand website
* easily broke our previous record sale day online
* last week saw the soft launch of our US website.
Overall we are moving at a phenomenal pace and there is loads more to complete. Looking forward to the next chapter:
* complete Omni Channel functionality
* foreign languages
* improved content
* a new look and feel.
Very exciting times lie ahead, so keep your eyes peeled for this truely great Australian Fashion Brand.
A big thank you to everyone at Tigerlily. You are all so passionate how could we not succeed!
Currently seeking a mid to senior E-commerce Manager to join the team.
#tigerlily #retail #ecommerce #online #omni #fashion #sustainability #environmental #mbfwa #pagespeed #content #swimwear #sustainable #rebel #apparel #clothing #digital
https://tigerlily.com.au
* reduced page speed from 12 to 4.3 seconds
* moved digital marketing in house reducing overall costs to the business
* rolled out Sustainability and our first Consciousness Report online
* segmentation of CRM database
* change of domain name
* participated in Mercedes Benz Fashion Week Australia
* rolled out New Zealand website
* easily broke our previous record sale day online
* last week saw the soft launch of our US website.
Overall we are moving at a phenomenal pace and there is loads more to complete. Looking forward to the next chapter:
* complete Omni Channel functionality
* foreign languages
* improved content
* a new look and feel.
Very exciting times lie ahead, so keep your eyes peeled for this truely great Australian Fashion Brand.
A big thank you to everyone at Tigerlily. You are all so passionate how could we not succeed!
Currently seeking a mid to senior E-commerce Manager to join the team.
#tigerlily #retail #ecommerce #online #omni #fashion #sustainability #environmental #mbfwa #pagespeed #content #swimwear #sustainable #rebel #apparel #clothing #digital
https://tigerlily.com.au
31 comments
Author:
Garry Hamilton-Smith
May 27, 2019 10:25 AM
regular
Tigerlily expands into New Zealand with a digital offering to complement our current retail stores. If you are located in NZ give us a visit at tigerlily.co.nz
Read ragtrader article today....
https://lnkd.in/gPxF4p2
#apparel #retail #digital #ecommerce #online #nzbusiness #nz #newzealand #clothing #swimwear #ragtrader #tigerlily
Read ragtrader article today....
https://lnkd.in/gPxF4p2
#apparel #retail #digital #ecommerce #online #nzbusiness #nz #newzealand #clothing #swimwear #ragtrader #tigerlily
1 comments
Author:
Garry Hamilton-Smith
Justin Bryce
🏠 👨🔧 Helping Small Businesses Get Customers Predictably Every Month!LinkedIn Profile
Email
Name
Justin Bryce
Title
Justin B. - 🏠 👨🔧 Helping Small Businesses Get Customers ...
Headline
🏠 👨🔧 Helping Small Businesses Get Customers Predictably Every Month!
Location
Sydney, New South Wales
Summary
With over 15 years of experience in digital marketing, I've had the pleasure of working with Australia's top brands like Myer, David Jones, and Optus. At Action Digital, we specialize in personalized strategies to boost your online presence, from SEO and local SEO to email marketing and automation. Ready to transform your digital game and achieve remarkable results? Let’s connect and explore how I can help your business grow. 🚀 #DigitalMarketing #SEO #EmailMarketing #SmallBusinessMarketing
Snippet
Experience. Action Digital Marketing Graphic. Business Owner. Action Digital Marketing. Apr 2024 - Present 1 year 9 months. Casuarina, NSW Australia. Cabarita ...
Current Experiences
Business Owner
Action Digital Marketing
Casuarina, NSW Australia
Started: Apr 2024 - Present
Industry: Marketing and Advertising
Company Size: 1-10 (1 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (work)
[email protected]
(70) (work)
Phones:
0414914894
(100) (mobile)
(855) 693-6277
(100) (work phone)
+61 2 8253 0368
(100)
+61 2 9522 4669
(100)
+61414914894
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/justinbryce
(100)
LinkedIn:
https://www.linkedin.com/in/justin-bryce-9b471b3
(100)
Facebook:
https://www.facebook.com/justinbryce
(100)
YouTube:
https://youtube.com/user/jbryce1
(100)
Twitter:
http://twitter.com/justin_bryce
(100)
LinkedIn Posts - Justin Bryce
50 post(s) found
Sep 30, 2025 01:27 AM
regular
Still running your business page like it’s a personal profile? 👀
You’re leaving money (and leads) on the table.
The good news: setting up your Instagram business account the right way is easier than you think — and it unlocks tools that actually help you grow:
✅ Analytics that show what’s working
✅ Contact buttons so customers can reach you instantly
✅ Ads + promotions that target the right people
We put together a step-by-step guide to make sure your account is set up for success (and not holding you back).
👉 Read the full guide here - https://lnkd.in/eg4ACeuE
You’re leaving money (and leads) on the table.
The good news: setting up your Instagram business account the right way is easier than you think — and it unlocks tools that actually help you grow:
✅ Analytics that show what’s working
✅ Contact buttons so customers can reach you instantly
✅ Ads + promotions that target the right people
We put together a step-by-step guide to make sure your account is set up for success (and not holding you back).
👉 Read the full guide here - https://lnkd.in/eg4ACeuE
0 comments
Author:
Justin B.
Jul 16, 2025 07:30 AM
regular
𝗡𝗲𝘄 𝗔𝗿𝘁𝗶𝗰𝗹𝗲: 𝟭𝟬 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗦𝗘𝗢 𝗧𝗶𝗽𝘀 𝗘𝘃𝗲𝗿𝘆 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝘄𝗻𝗲𝗿 𝗦𝗵𝗼𝘂𝗹𝗱 𝗞𝗻𝗼𝘄
As a digital marketing professional with over 15 years of experience, I regularly see businesses missing out on valuable online opportunities simply because they're not visible in search results.
The reality? Over 90% of online experiences begin with a search engine, yet most small businesses struggle to appear on Google's first page.
In my latest article, I've broken down 10 fundamental SEO strategies that any business owner can implement, including:
→ How to research and use keywords effectively
→ Creating content that search engines love
→ Optimising for mobile and local search
→ Building website authority through quality backlinks
→ Tracking performance to improve results
These aren't complex technical strategies - they're practical, actionable steps that can make a real difference to your online visibility.
Whether you're just starting out or looking to improve your current SEO efforts, this guide provides a clear roadmap to better search rankings and increased website traffic.
What's been your biggest challenge with getting found online? I'd love to hear your thoughts in the comments.
Read the full article: https://lnkd.in/gkggN-cm
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SmallBusiness #MarketingStrategy
As a digital marketing professional with over 15 years of experience, I regularly see businesses missing out on valuable online opportunities simply because they're not visible in search results.
The reality? Over 90% of online experiences begin with a search engine, yet most small businesses struggle to appear on Google's first page.
In my latest article, I've broken down 10 fundamental SEO strategies that any business owner can implement, including:
→ How to research and use keywords effectively
→ Creating content that search engines love
→ Optimising for mobile and local search
→ Building website authority through quality backlinks
→ Tracking performance to improve results
These aren't complex technical strategies - they're practical, actionable steps that can make a real difference to your online visibility.
Whether you're just starting out or looking to improve your current SEO efforts, this guide provides a clear roadmap to better search rankings and increased website traffic.
What's been your biggest challenge with getting found online? I'd love to hear your thoughts in the comments.
Read the full article: https://lnkd.in/gkggN-cm
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SmallBusiness #MarketingStrategy
3 comments
Author:
Justin B.
Jun 20, 2025 12:10 AM
quote
I love this inspiration:
That’s how I rebuilt my life—job by job.
→ I showed up early.
→ I mowed lawns like they were my own.
→ I treated every client like they mattered—because they did.
That’s how I rebuilt my life—job by job.
→ I showed up early.
→ I mowed lawns like they were my own.
→ I treated every client like they mattered—because they did.
0 comments
Author:
Justin B.
Aug 02, 2024 01:27 AM
regular
Perfect if you're looking for a great work from home role.
0 comments
Author:
Justin B.
Jul 08, 2024 02:02 AM
regular
Helping Tom's Handyman Services out with a Flyer
0 comments
Author:
Justin B.
Jun 26, 2024 08:33 AM
regular
Here is a business card I put together for Tom. Best of luck in his endeavours - https://lnkd.in/gVwCG4g2
0 comments
Author:
Justin B.
Jun 17, 2024 11:18 PM
repost
Hi Everyone,
To help me get my business up and running I'm offering 5 businesses a Free Trial of our Automated Google Review system - Online Reputation Management service.
Reviews are vital for building trust and influencing consumer decisions.
-Google Search is used 95% of the time.
-46% of Google Searches have local intent
-'Near Me' searches grew by 136% in 2023
-Over 85% of people read Online Reviews before buying from a business.
If this could help you or someone you know get them to give me a call - 0414 914 894 or schedule a quick 15 minute call to see if its a fit - https://lnkd.in/gggUy4QM
To help me get my business up and running I'm offering 5 businesses a Free Trial of our Automated Google Review system - Online Reputation Management service.
Reviews are vital for building trust and influencing consumer decisions.
-Google Search is used 95% of the time.
-46% of Google Searches have local intent
-'Near Me' searches grew by 136% in 2023
-Over 85% of people read Online Reviews before buying from a business.
If this could help you or someone you know get them to give me a call - 0414 914 894 or schedule a quick 15 minute call to see if its a fit - https://lnkd.in/gggUy4QM
0 comments
Author:
Action Digital Marketing
Jun 07, 2024 09:37 AM
regular
I’m happy to share that I’m starting a new position as Business Owner at Action Digital Marketing!
20 comments
Author:
Justin B.
Jan 23, 2024 02:59 AM
quote
Surely it is too early for April Fools jokes.
0 comments
Author:
Justin B.
Jan 19, 2024 06:52 AM
regular
I’m happy to share that I’ve obtained a new certification: Braze Certified Practitioner from Braze!
2 comments
Author:
Justin B.
Jan 19, 2024 06:46 AM
regular
View my verified achievement from Braze.
0 comments
Author:
Justin B.
Dec 29, 2023 07:55 AM
quote
this is why as a solutions consultant it's important to partner well with your sales manager. in presentations there is a lot going on and it helps with a second set of eyes to help read the room.
0 comments
Author:
Justin B.
Jun 28, 2023 08:40 AM
regular
Hi everyone - I am looking for a new role and would appreciate your support. Thank you in advance for any connections, advice, or opportunities you can offer. #OpenToWork
Types of roles: Manager/Director Solutions Consultant/Engineer or a Solutions Consultant/Engineer.
Love a good startup breaking in to the Australia/APAC market!
Types of roles: Manager/Director Solutions Consultant/Engineer or a Solutions Consultant/Engineer.
Love a good startup breaking in to the Australia/APAC market!
5 comments
Author:
Justin B.
Jul 15, 2021 10:56 AM
regular
I’m #hiring in Singapore + Hongkong.
Know anyone who might be interested?
Know anyone who might be interested?
0 comments
Author:
Justin B.
Apr 13, 2021 09:40 AM
quote
Come work for with an awesome team and a market leading product.
0 comments
Author:
Justin B.
Mar 17, 2021 09:35 PM
regular
Free this June 15th-17th❔ We’ve an action packed 3-day digital festival just for YOU. The best part? It doesn’t matter where you are in the world, there’ll be great content 𝘁𝗼 𝘀𝗲𝗲 𝗟𝗜𝗩𝗘 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲𝘇𝗼𝗻𝗲. https://bit.ly/3tBtnep #retailrevival #digital #ecommerce #retail
0 comments
Author:
Justin B.
Mar 05, 2021 01:46 AM
regular
If you are looking for a new role, helping sell a product that will get you excited and truly help your prospects, then check this out!
0 comments
Author:
Justin B.
Mar 03, 2021 02:57 AM
quote
Happy Days - Technology Partner of the Year!
0 comments
Author:
Justin B.
Jan 05, 2021 01:51 AM
regular
Looking for a new gig in an awesome business?
0 comments
Author:
Justin B.
Nov 06, 2020 12:06 AM
quote
Looking forward to being part of the SAP team!
0 comments
Author:
Justin B.
Sep 08, 2020 01:19 AM
regular
Looking for a start at the best Marketing Automation Company?
0 comments
Author:
Justin B.
Jul 24, 2020 01:28 AM
quote
Our company continues to be recognised!
0 comments
Author:
Justin B.
May 15, 2020 04:02 AM
regular
Welcome to Emarsys Oz Hair & Beauty
0 comments
Author:
Justin B.
Mar 09, 2020 10:24 AM
quote
Get ready to learn how AI has helped City Beach!
0 comments
Author:
Justin B.
Feb 12, 2020 10:55 PM
regular
Learn how AI can help your Retail/Ecommerce business grow - http://bit.ly/2Gy9Ip4
0 comments
Author:
Justin B.
Jan 29, 2020 11:32 PM
regular
There's some excellent webinar content coming up in early 2020. Starting off with a bang: marketing AI.
Many #marketers have adopted #AI, but some are still unsure why (or how) they should do it. If that’s you, join this #webinar with Emarsys. http://bit.ly/2Gy9Ip4
Many #marketers have adopted #AI, but some are still unsure why (or how) they should do it. If that’s you, join this #webinar with Emarsys. http://bit.ly/2Gy9Ip4
0 comments
Author:
Justin B.
Dec 05, 2019 12:07 AM
regular
20 of the best Customer Loyalty Programs.
Studies show that it’s 5x easier to retain a customer than acquire a new one and that loyal customers spend 67% more on products and services than new customers.
http://bit.ly/2LdFgTZ
Studies show that it’s 5x easier to retain a customer than acquire a new one and that loyal customers spend 67% more on products and services than new customers.
http://bit.ly/2LdFgTZ
0 comments
Author:
Justin B.
Dec 03, 2019 05:20 AM
regular
It is great to be working with another awesome Australian Business - Total Tools.
And one that supports Motor Racing!
And one that supports Motor Racing!
0 comments
Author:
Justin B.
Nov 14, 2019 10:12 PM
regular
Wanting to work at the best Marketing Automation Platform around? #marketingautomation #role https://lnkd.in/f5H4P6T
0 comments
Author:
Justin B.
Nov 07, 2019 01:33 AM
regular
We have a webinar on Nov 14, with one of our successful customers.
Learn how MECCA Brands is using marketing’s hottest technology to go from reactive to proactive marketing, boost conversions and predict revenue.
https://bit.ly/2qqe24L
Learn how MECCA Brands is using marketing’s hottest technology to go from reactive to proactive marketing, boost conversions and predict revenue.
https://bit.ly/2qqe24L
1 comments
Author:
Justin B.
Oct 23, 2019 05:28 AM
regular
Inside Retail, now powered by Emarsys.
0 comments
Author:
Justin B.
Oct 18, 2019 01:06 AM
regular
Well done Mike Doyle. I am very happy Emarsys came on this journey with you.
0 comments
Author:
Justin B.
Oct 17, 2019 01:33 PM
regular
Still struggling to understand how AI can improve your marketing?
0 comments
Author:
Justin B.
Oct 03, 2019 01:33 AM
regular
How do you align with your customers journey? - http://bit.ly/2nwqor7
It is easier than you think!
It is easier than you think!
0 comments
Author:
Justin B.
Sep 19, 2019 11:33 AM
quote
Vote Emarsys - https://bit.ly/2kUXeAH - for Best Marketing Automation!
0 comments
Author:
Justin B.
Sep 05, 2019 12:46 AM
regular
It is time for Marketing to evolve - http://bit.ly/2ZHS914
0 comments
Author:
Justin B.
Nov 18, 2018 01:22 AM
regular
eCommerce Platforms performance stats
0 comments
Author:
Justin B.
Oct 22, 2018 02:21 AM
regular
Found this video especially interesting as it is the Government driving Real Time Data - https://lnkd.in/fvTHu4k
0 comments
Author:
Justin B.
Jul 11, 2018 05:34 AM
regular
at 2pm we have a webinar on Email Deliverability:
https://lnkd.in/fkFseYN
https://lnkd.in/fkFseYN
0 comments
Author:
Justin B.
Mar 12, 2018 11:32 PM
regular
Hi everyone, we have an awesome job with an awesome company. Emarsys is a great company and making AI easy and accessible in the Marketing Automation space.
Please share with your friends.
Please share with your friends.
0 comments
Author:
Justin B.
Darren Moffatt
Entrepreneur in senior's home equity release | Digital marketing expert, over 55's marketLinkedIn Profile
Email
Name
Darren Moffatt
Title
Darren Moffatt - Entrepreneur in senior's home equity release
Headline
Entrepreneur in senior's home equity release | Digital marketing expert, over 55's market
Location
Sydney, New South Wales
Summary
Darren Moffatt is a seasoned entrepreneur, and a recognised expert in marketing to the 'baby boomer' generation (over 55's segment).
He is founder of two companies specialising in senior's home equity release. He is the CEO of Australia's #1 Reverse Mortgage broker, Seniors First, which has originated 5,000+ Reverse Mortgage loans and has offices in Sydney, Melbourne & Brisbane.
He is also co-founder of new proptech startup, iDownsize, which aims to simplify the process for home downsizers. Downsizing transactions occur at the nexus of real estate, legal services, superannuation, and finance. The platform is poised to make an impact in 2025.
Darren is also an in-demand marketing strategist, via his Hubspot-accredited digital agency Webbuzz. He regularly consults to companies seeking to grow their brand presence in the over 55's demographic. He has run million-dollar marketing campaigns on digital platforms Meta, Google, Youtube, for a diverse range of clients in Financial Services, Property, Fintech, Law, Healthcare and more.
As a successful entrepreneur and digital marketing consultant, Darren has generated over 250,000 online leads for clients. He is also the founder and podcaster of Nerds of Business, a show that explores the key challenges and solutions for entrepreneurs. He is passionate about entrepreneurship, innovation, and customer behaviour, and aims to provide an inspirational and collaborative client experience.
He is founder of two companies specialising in senior's home equity release. He is the CEO of Australia's #1 Reverse Mortgage broker, Seniors First, which has originated 5,000+ Reverse Mortgage loans and has offices in Sydney, Melbourne & Brisbane.
He is also co-founder of new proptech startup, iDownsize, which aims to simplify the process for home downsizers. Downsizing transactions occur at the nexus of real estate, legal services, superannuation, and finance. The platform is poised to make an impact in 2025.
Darren is also an in-demand marketing strategist, via his Hubspot-accredited digital agency Webbuzz. He regularly consults to companies seeking to grow their brand presence in the over 55's demographic. He has run million-dollar marketing campaigns on digital platforms Meta, Google, Youtube, for a diverse range of clients in Financial Services, Property, Fintech, Law, Healthcare and more.
As a successful entrepreneur and digital marketing consultant, Darren has generated over 250,000 online leads for clients. He is also the founder and podcaster of Nerds of Business, a show that explores the key challenges and solutions for entrepreneurs. He is passionate about entrepreneurship, innovation, and customer behaviour, and aims to provide an inspirational and collaborative client experience.
Snippet
Webbuzz - Digital Marketing Agency Sydney. Jan 2014 - Present 12 years. Sydney ... Founder & CEO of Housenet.com.au, a 'Facebook for Neighbours' social ...
Current Experiences
Managing Director
Seniors First
Sydney, Australia
Started: Jul 2006 - Present
Seniors First is Australia's #1 Reverse Mortgage Broker group. Since launching in 2006, the company has settled 5,000+ loans.
Each month hundreds of people choose Seniors First for their Reverse Mortgage. And it's no wonder, because there are good reasons why it’s better to use a broker when applying for a Reverse Mortgage loan:
- Access many lenders at once
- Easily compare Reverse Mortgage loans
- Deal with experts in getting loans approved
- Learn how to minimise interest charges
- Find a low rate & get a great deal
The Seniors First team has literally helped thousands of people over sixty years of age release home equity safely, for cash. We also provide a wide range of home and investment loans for people over 50 years .
Each month hundreds of people choose Seniors First for their Reverse Mortgage. And it's no wonder, because there are good reasons why it’s better to use a broker when applying for a Reverse Mortgage loan:
- Access many lenders at once
- Easily compare Reverse Mortgage loans
- Deal with experts in getting loans approved
- Learn how to minimise interest charges
- Find a low rate & get a great deal
The Seniors First team has literally helped thousands of people over sixty years of age release home equity safely, for cash. We also provide a wide range of home and investment loans for people over 50 years .
Industry: Financial Services
Company Size: 10-50 (14 staff)
Chief Marketing Strategist
Webbuzz - Digital Marketing Agency Sydney
Sydney, Australia
Started: Jan 2014 - Present
Founded in 2014, Webbuzz is a next-generation digital agency.
We are a team of change agents skilled in the art of digital marketing transformation.
Our mission is to help companies reimagine their marketing and sales functions.
We work with SME’s who recognise that digital transformation is both exciting, and essential.
We de-risk the transformation journey by providing a completely managed process. Clients engage us to deliver hyper-growth opportunities, & epic efficiencies.
Our people are key. We are a team of ‘audacious nerds’; technologists, content creators, and strategists who harness the power of data and emotion to influence customer behaviour.
We aim to provide an inspirational, collaborative client experience, that ultimately future-proofs their business.
We are a team of change agents skilled in the art of digital marketing transformation.
Our mission is to help companies reimagine their marketing and sales functions.
We work with SME’s who recognise that digital transformation is both exciting, and essential.
We de-risk the transformation journey by providing a completely managed process. Clients engage us to deliver hyper-growth opportunities, & epic efficiencies.
Our people are key. We are a team of ‘audacious nerds’; technologists, content creators, and strategists who harness the power of data and emotion to influence customer behaviour.
We aim to provide an inspirational, collaborative client experience, that ultimately future-proofs their business.
Industry: Marketing and Advertising
Company Size: 10-50 (7 staff)
CEO
Wealthify AU
Sydney, Australia
Started: Mar 2016 - Present
Australian ‘pay per lead' marketing agency. Rated 4.7 stars. 150k leads generated.
Since 2016 hundreds of brands and small businesses have trusted Wealthtify lead generation to generate thousands of genuine leads. As a 'pay per lead' agency our core focus is on the following industries:
- Real estate & property
- Home loans
- Financial services
- Legal services
Our lead generation service is perfect for home loan lenders, mortgage brokers & aggregators, property marketing companies, financial advisers, dealer groups, property developers, real estate agents and law firms. We've developed a range of 'off the shelf' solutions for:
- Mortgage leads
- Property investor leads
- Financial planning leads
- Commercial finance leads
- Buyer's agents leads
- SMSF leads
Call 1300 41 00 81 to find out more.
PS: We can also develop 'custom campaigns'. If your business is in a different industry to those listed above, or you want to attract a very specific type of lead, then ask us for a quote on a custom campaign.
see less
Since 2016 hundreds of brands and small businesses have trusted Wealthtify lead generation to generate thousands of genuine leads. As a 'pay per lead' agency our core focus is on the following industries:
- Real estate & property
- Home loans
- Financial services
- Legal services
Our lead generation service is perfect for home loan lenders, mortgage brokers & aggregators, property marketing companies, financial advisers, dealer groups, property developers, real estate agents and law firms. We've developed a range of 'off the shelf' solutions for:
- Mortgage leads
- Property investor leads
- Financial planning leads
- Commercial finance leads
- Buyer's agents leads
- SMSF leads
Call 1300 41 00 81 to find out more.
PS: We can also develop 'custom campaigns'. If your business is in a different industry to those listed above, or you want to attract a very specific type of lead, then ask us for a quote on a custom campaign.
see less
Industry: Financial Services
Company Size: 1-10 (2 staff)
Contact Information
Emails:
[email protected]
(100) (work)
[email protected]
(70) (work)
Phones:
0401423075
(100) (mobile)
+61 1300 410 081
(100) (work phone)
+61 1300 663 997
(100)
+61 400 104 445
(100) (mobile)
+61 2 9212 0418
(100)
Social Media
LinkedIn:
https://www.linkedin.com/in/darrenmoffatt
(100)
Twitter:
http://twitter.com/HousenetHQ
(100)
Twitter:
https://twitter.com/i/user/74016873
(100)
Twitter:
https://www.twitter.com/dmfinancebroker
(100)
Facebook:
https://www.facebook.com/darren.moffatt.353
(100)
Twitter:
https://twitter.com/Propertability
(100)
Vm:
http://vimeo.com/user3347945
(100)
Pt:
http://pinterest.com/darrenmoffatt/
(100)
Facebook:
http://www.facebook.com/people/_/628574866
(100)
LinkedIn Posts - Darren Moffatt
50 post(s) found
Nov 27, 2025 10:40 PM
quote
Proud to have participated in this amazing meeting of minds. If there's such a thing as a 'brains trust' of reverse mortgage & equity release finance in Australia, this might just be it. There's at least 200 combined years of experience in this group (yes, some of us started as teenagers 😉) A few people in this photo I've been working with for 20 years! Thanks for sharing your knowledge and insights, it was an important discussion.- DM
Martin Lynch James Hickey Katja Hanewald Adam Norman Paul Stratton Zeb Drummond Medina Cicak - MBA Brian Gillman Dianne Shepherd Raymond Taylor Scott Phillips Jacqui Phillips Michael Sirmai Jennifer Langton Stephen Rasmussen Shelley Libbis-Wettenhall
#reversemortgageaustralia #homeequityrelease #australianseniors
Martin Lynch James Hickey Katja Hanewald Adam Norman Paul Stratton Zeb Drummond Medina Cicak - MBA Brian Gillman Dianne Shepherd Raymond Taylor Scott Phillips Jacqui Phillips Michael Sirmai Jennifer Langton Stephen Rasmussen Shelley Libbis-Wettenhall
#reversemortgageaustralia #homeequityrelease #australianseniors
2 comments
Author:
Darren Moffatt
Oct 21, 2025 11:38 PM
quote
Did I tell you about the time I ran into Kevin Rudd? Of all the bars in the world…
2 comments
Author:
Darren Moffatt
Apr 29, 2025 11:24 PM
quote
More calls emerging for the Government to pay Baby Boomers to downsize, in order to fix the housing crisis. Good idea. But this story failed to mention it's already happening: $300k for singles and $600k for couples under the Downsizer Super Contribution Scheme. Oops. #housingcrisis #babyboomers #downsizercontributionscheme
0 comments
Author:
Darren Moffatt
Feb 23, 2025 09:47 PM
quote
According to the Australian Housing and Urban Research Institute (AHURI) Downsizing study 1 in 3 homeowners aged 55+ are thinking about downsizing at any given time. And 26% have already done so. It's a big opportunity for the many #realestateagents who increasingly choose to specialise in this market
1 comments
Author:
Darren Moffatt
Feb 05, 2025 11:54 PM
quote
Psst....can you keep a secret? The Government actually incentivizes over 55's to sell the family home and downsize. 60,000 Aussies have already taken up the scheme, and in just 5 years $14.5 BILLION home equity has been invested into super (without any real promotion). Imagine if one of the major political parties expanded this policy in the coming election...
0 comments
Author:
Darren Moffatt
Jan 28, 2025 10:40 PM
quote
If you're talking with a parent or retiree about their #retirementfundinggap Reverse Mortgages probably come up in conversation as a possible solution. But downsizing real estate is actually the most popular form of home equity release (by far). And that's largely because of the stats around #babyboomers : 65% are homeowners, with the majority of their wealth locked up in real property
0 comments
Author:
Darren Moffatt
Jan 22, 2025 10:33 PM
quote
A key factor not mentioned in the The Sydney Morning Herald and Domain article is the higher level of mortgage debt amongst retirees. A whopping 36% of Australians now retire with a home loan debt still active on the home. So if Stamp Duty costs are a higher proportion of average NET equity remaining, is it having an outsized dampening effect on downsizing activity? Keen to hear views of Peter Tulip at Centre for Independent Studies Tim Lawless at CoreLogic Australia & Diana Mousina at AMP
2 comments
Author:
Darren Moffatt
Jan 20, 2025 09:34 PM
quote
The housing shortage in Australia is a diabolical problem. It's a failure of policy makers and governments (state and federal), over many decades. The burden falls most heavily on #geny #millennial first home buyers, but the knock on effects to #babyboomers and #retirees trying to downsize are real.
0 comments
Author:
Darren Moffatt
Jan 19, 2025 11:38 PM
quote
Do we need the Government to get in the game of providing financial products to Aussie retirees? Well guess what, they already are. It's called the #HomeEquityAccessScheme If the government can become a provider of equity release of equity release finance, it's not such a leap to think they can also use their balance sheet for annuities. Good idea, or folly? Keen to hear what others think.
0 comments
Author:
Darren Moffatt
Jan 14, 2025 07:55 AM
quote
This is an important issue that often gets missed in debates about housing. How would you feel if your own Mum or Dad struggled to even put a roof over their head at age 60, 70, 80 yrs - after a lifetime of working? And right at a time when health might be deteriorating? It's a terrible predicament. Divorce, and poor financial decisions are often the cause. What are the solutions? Government must lead with more affordable housing, specifically for older people. But perhaps superannuation funds also have a role to play here. Keen to hear what others think. Thanks to COTA Australia and Special Broadcasting Service (SBS) Australia for highlighting this issue.
#housingcrisis #homelessness #over55 #retirementfunding #superannuationindustry
#housingcrisis #homelessness #over55 #retirementfunding #superannuationindustry
0 comments
Author:
Darren Moffatt
Jan 12, 2025 10:20 PM
quote
From talking to #financialadvisers and #realestateagents I know, home downsizers often gift or loan some of the released equity to kids (or grandkids). Keen to see how often this is happening, and what purpose the next gen are using the funds for? Andrew Hayes Vincent SCULLY Rob Coyte @Mark Bouris AM Robert Coulter Andrew Kennedy Anthony Mazzoni Doug Daniell Ben Nash John Bartle Matthew Mousa Philip Patterson Brad A. Gunn Andrew Ford Andrew Cull Malcolm Davis Jim Fairhall-Dickie Luke Andersen Marcus English James Coyle David Reed Brenton Tong
0 comments
Author:
Darren Moffatt
Jan 01, 2025 11:33 PM
quote
Super excited to share that my new venture with cofounder Sebastian Perez iDownsize will be launching early 2025! Our mission: to simplify home downsizing. Startups are hard. It’s taken 14 months of research, industry consultations, customer interviews, design, product development, pivots, user testing & a gazillion coffees to get to this point. An interesting psychology is required to get through; there’s probably a word for it in German but it’s a strange mix of titanium-grade confidence, & being open to doubt at the same time (if only to continually stress-test key hypotheses). Thanks to everyone along the way who provided feedback & support. Onwards! Sudeshini Bandara Mia Cusack Paula Andrea Márquez Justin Ly
Katherine Leonardos Andrew Ford John Saade Megan Mallick (McAlpine) Trina Schaefer Karen Borg Jonathan Leib Ron Weil Roshni Sima Carl Ferris John Melville Philip Broadbent #downsizingrealestate #retirementliving #homeequityrelease #downsizers #over55 #retirees #proptech #startups
Katherine Leonardos Andrew Ford John Saade Megan Mallick (McAlpine) Trina Schaefer Karen Borg Jonathan Leib Ron Weil Roshni Sima Carl Ferris John Melville Philip Broadbent #downsizingrealestate #retirementliving #homeequityrelease #downsizers #over55 #retirees #proptech #startups
1 comments
Author:
Darren Moffatt
Dec 12, 2024 08:50 AM
regular
Amisha Wall is #hiring. Know anyone who might be interested?
0 comments
Author:
Darren Moffatt
Dec 03, 2024 09:17 PM
regular
I'm excited to be presenting this webinar tomorrow. Get your #digitalmarketingscaleplan for 2025 organised now!
0 comments
Author:
Darren Moffatt
Sep 11, 2024 12:04 AM
repost
Unleash the Power of Behavioural Targeting! 🎯
#DigitalMarketing #Targeting #FacebookAds #GoogleAds
#DigitalMarketing #Targeting #FacebookAds #GoogleAds
1 comments
Author:
Webbuzz Digital
Sep 03, 2024 11:17 PM
regular
Excited to be presenting this webinar tomorrow! If your business serves people over 55, check it out https://lnkd.in/gZc4_FfM
#seniorsmarketing #babyboomers #over55s #digitalmarketing
#seniorsmarketing #babyboomers #over55s #digitalmarketing
1 comments
Author:
Darren Moffatt
Jun 13, 2024 12:16 AM
regular
It's quite incredible to look back over 10+ years experience of running digital marketing campaigns for Aussie companies. We've learnt a lot! Excited to share some of this knowledge, especially the secrets to creating million-dollar marketing funnels. #leadgeneration #milliondollarmarketingfunnels #digitaladvertising #funnelmarketing #marketingautomation
0 comments
Author:
Darren Moffatt
May 28, 2024 07:24 AM
quote
Has your business mapped the customer journey yet? If not, it should be among your TOP 3 marketing priorities! Check out this clip from my course, Lead Generation Secrets at Nerds of Business to see what I mean. #customerjourney #buyerpersonas #marketingautomation #leadgeneration
1 comments
Author:
Darren Moffatt
May 20, 2024 06:51 AM
quote
Super proud of this. The team at Seniors First - #1 Reverse Mortgage Broker managed to get to the finals for 'Brokerage of the Year' for the Mortgage Business Online That's THREE industry award finals in a bit over 1 year, not bad...thanks also Webbuzz Digital for the 1,000% growth in lead generation. Onwards! #reversemortgage #equityrelease #digitalinnovation #
5 comments
Author:
Darren Moffatt
May 12, 2024 02:49 AM
quote
A short clip from my Lead Generation Secrets course on Nerds of Business For best results, every marketing campaign should follow the S.M.A.R.T principle #digitaladvertising #roi #roas #kpis #okrs #paidmedia #sem #ppc
0 comments
Author:
Darren Moffatt
May 09, 2024 12:21 AM
regular
$13.68 BILLION. That's how much Aussie businesses spent on digital advertising in 2022. Many business owners are probably better off standing in the street burning $100 bills. How much are you wasting each month?? #digitaladvertising #socialmediamarketing #paidmedia
0 comments
Author:
Darren Moffatt
May 07, 2024 10:15 PM
repost
Here's to multiplying success! 📈 Webbuzz's formula for 10x business growth is no secret - it's all about strategy. Interested? Download our Info Pack today!! #BusinessGrowth #10x #ProofInPerformance
0 comments
Author:
Webbuzz Digital
Apr 29, 2024 06:34 AM
quote
Property industry people! Check out this FREE webinar & learn how to scale your lead generation in 2024 #digitalmarketingforproperty #realestateleadgeneration #propertybusinessmarketing
0 comments
Author:
Darren Moffatt
Apr 25, 2024 12:25 AM
regular
Fans of B-grade horror film schlock who are also interested in #SEO - maybe a niche audience?? Anyway, I had fun putting this together even if losing your organic Google search traffic is a serious topic. #seobots #googlesearch #algorithmupdate
3 comments
Author:
Darren Moffatt
Apr 22, 2024 12:14 AM
quote
Digital advertising is FULL of jargon. Whether it's Google Ads (Google Partner) Facebook for Business Instagram LinkedIn YouTube or TikTok for Business you need to be across CTR, CVR, CPM, ROAS - just to name a few. But one of the most important is ROI, or 'return on investment'. Check out this article for how to max your ROI #digitaladvertising #onlinemarketing #socialmediamarketing
1 comments
Author:
Darren Moffatt
Apr 20, 2024 11:29 AM
repost
Yes, this is REAL! Get your lead cost down! 🤯 We recently benchmarked our digital lead generation! For one client our leads were 39% cheaper than industry standards! 👀🤫 See the full case study here: https://hubs.la/Q02sQ7BW0
0 comments
Author:
Webbuzz Digital
Apr 17, 2024 12:12 AM
quote
Another clip from my online course, Lead Generation Secrets. These are my top 4 websites for digital research & analysis. We use these all the time to uncover opportunities. Try 'em out!
#digitalmarketing #onlineresearch #leadgeneration
#digitalmarketing #onlineresearch #leadgeneration
0 comments
Author:
Darren Moffatt
Apr 15, 2024 11:11 PM
quote
In 2023 Seniors First went from 7 to 17 staff, whilst maintaining a 4.9/5 Google rating. It wasn't easy! But it's nice to be recognised for the hard work in the Mortgage Business Online awards. Super proud of the entire team, with a special shout out to Webbuzz Digital & our HQ team of Amisha Wall and Mia Cusack.
#mortgagebroker #operationalexcellence #scalephase #reversemortgage
#mortgagebroker #operationalexcellence #scalephase #reversemortgage
3 comments
Author:
Darren Moffatt
Apr 09, 2024 01:12 AM
quote
LAST CHANCE! Registrations for this webinar close in 24 hrs. Hundreds of business owners attending already. See you on the other side….
#financialservicesmarketing #howtoscale #digitalmarketing
#financialservicesmarketing #howtoscale #digitalmarketing
0 comments
Author:
Darren Moffatt
Apr 04, 2024 10:45 PM
quote
Just 5 days left for this FREE webinar! Can’t wait to ‘lift the lid’ on how we scaled lead generation 1000% for one financial company. Hope to see you there…
#financialservicesmarketing #10xgrowth #leadgeneration
#financialservicesmarketing #10xgrowth #leadgeneration
0 comments
Author:
Darren Moffatt
Apr 01, 2024 12:51 AM
regular
Over the last few years the team and I at Webbuzz Digital have developed a powerful new marketing system that we've used to scale multiple brands. In our upcoming FREE webinar we reveal how we grew financial services leads by 1,000% (10x) in one real-life case study.
#leadgeneration #financialservicesmarketing #marketingsystemsthatmakemillions #digitalmarketingaustralia
#leadgeneration #financialservicesmarketing #marketingsystemsthatmakemillions #digitalmarketingaustralia
2 comments
Author:
Darren Moffatt
Mar 27, 2024 11:41 PM
quote
Another short clip from my online course, Lead Generation Secrets. When it comes to spying on your competitors, you'd be amazed by what's possible! #leadgeneration #digitalmarketing #sem #ppc #competitorresearch
0 comments
Author:
Darren Moffatt
Mar 24, 2024 10:03 PM
quote
Excited to be presenting this webinar on 'financial services lead generation'. Perfect for financial advisers, mortgage brokers, fintech, accountants who want to scale in 2024. #leadgeneration #financialservices #digitalmarketing
0 comments
Author:
Darren Moffatt
Mar 20, 2024 03:30 AM
quote
Here’s a clip from my online course, Lead Generation Secrets. With the right tools ‘spying’ on your competitors isn’t just easy, it’s fun! #leadgeneration #competitoranalysis #spyware #digitalmarketing
0 comments
Author:
Darren Moffatt
Mar 19, 2024 09:58 PM
regular
Are you worried, or excited by Artificial Intelligence (A.I)? This might give you pause for thought. Synthesia is an incredibly powerful app that takes the hassle out of filmed video production. It may also put a lot videographers out of work. What do you think?
#artificialintelligence #artificialintelligenceforbusiness #generativeai #videomarketing #videocontent #videocreation #avatars
#artificialintelligence #artificialintelligenceforbusiness #generativeai #videomarketing #videocontent #videocreation #avatars
2 comments
Author:
Darren Moffatt
Mar 13, 2024 09:06 PM
quote
Has your website search traffic dropped? Google make 600+ algorithm changes each year. It's possible you've been impacted! Check the signs here.
#googlealgorithm #algorithmupdates #seotips #seo2024 #seoexpert #searchengineoptimizationtips #googlesearch #searchranking
#googlealgorithm #algorithmupdates #seotips #seo2024 #seoexpert #searchengineoptimizationtips #googlesearch #searchranking
0 comments
Author:
Darren Moffatt
Mar 12, 2024 10:18 PM
repost
Frustrated with burning $$$ on digital advertising for nil results? 🔥 Introducing The Digital Brand Accelerator™ - a 26-step scalable, marketing system.
Here’s what you can expect:
✅ Strategic Guidance
✅ Proven Frameworks
✅ Tailored Solutions
✅ Ongoing Support & Transparency
For more information visit our website!!
Here’s what you can expect:
✅ Strategic Guidance
✅ Proven Frameworks
✅ Tailored Solutions
✅ Ongoing Support & Transparency
For more information visit our website!!
0 comments
Author:
Webbuzz Digital
Mar 11, 2024 09:33 PM
regular
Are you harnessing the full potential of UGC (user generated content) to boost 'social proof' and skyrocket sales? Here's how, in 7 steps.
#socialproof #usergeneratedcontent #customerreviews
#socialproof #usergeneratedcontent #customerreviews
3 comments
Author:
Darren Moffatt
Oct 16, 2023 10:51 PM
regular
Have not traditionally been a huge fan of Microsoft Cloud products but they have smashed it out of the park with this. Find out how to get amazing A.I powered insights into your web traffic, for FREE.
Thanks to my wonderful colleague, Paula Andrea Márquez for the Webbuzz - Digital Marketing Transformation Agency tech talk
Thanks to my wonderful colleague, Paula Andrea Márquez for the Webbuzz - Digital Marketing Transformation Agency tech talk
1 comments
Author:
Darren Moffatt
Sep 26, 2023 11:49 PM
regular
Is your business 'slow' at the moment? Don't make the mistake of blaming it on market conditions. It could be that your marketing funnel is so bad it's slowly sucking the lifeblood from your business. Ouch!! Get it checked, before it's too late...
3 comments
Author:
Darren Moffatt
Aug 30, 2023 12:47 AM
regular
Check out the first of our #TechTalk series by the team at Webbuzz - Digital Marketing Transformation Agency. In each talk we look at an amazing technology impacting #digitalmarketing and #sales
1 comments
Author:
Darren Moffatt
Aug 22, 2023 12:27 AM
regular
Using generative A.I in yoru marketintg yet? Maybe it's time.
1 comments
Author:
Darren Moffatt
Aug 21, 2023 12:26 AM
quote
Had a lot of fun at The Adviser Magazine awards last week, pretending to be VIPs 😀 We even got all glammed up! We were up for 'Best Marketing Campaign', but didn't win this time. Congrats to the winner, Mortgage Choice. Great to celebrate being a finalist with Sudeshini Bandara Amisha Wall & Andrew Cate. Also lovely to catch up with my buddy Victoria Coster of Credit Fix Solutions
#mortgagemarketing #financialservicesmarketing #awardwinningteam
#mortgagemarketing #financialservicesmarketing #awardwinningteam
2 comments
Author:
Darren Moffatt
Aug 09, 2023 12:33 AM
quote
Super excited to share that Seniors First is a finalist for yet another award, ‘Broker of the Year'. A HUGE amount of work went into this; over the last 12 months or so we have essentially re-built the business:
- 100% new front end digital presence
- full digitisation of back end process
- the introduction of a Broker Support Officer (BSO) team
- much expanded marketing automation
- the introduction of a Customer Engagement team
- doubling of head count from 7 to 15
A big thanks to Sudeshini Bandara Hāmiora (Hami) Renolds & our digital marketing team Webbuzz - Digital Marketing Transformation Agency for making much of this possible. Also thanks to the brilliant HQ team of Mia Cusack and Amisha Wall for taking care of our brokers and providing the amazing admin & operational support.
Thanks also to partners & supporters (past and present) who have played a role in our journey so far!
Sharon Yardley Ton Truong Zeb Drummond Paul Stratton Fiona Navarro Adam Norman Puneet Kumar Andrew Ford Ben Carew Kevin Conlon Stephen Rasmussen Peter J White AM Richard Chesworth Martin Lynch Zarko Jokic Jessica Douglas Esther Angrisano Albert Joseph Valino Arlan Alzaga Ben Carew
#reversemortgages #equityrelease #financialservicesmarketing #mortgagebroker
- 100% new front end digital presence
- full digitisation of back end process
- the introduction of a Broker Support Officer (BSO) team
- much expanded marketing automation
- the introduction of a Customer Engagement team
- doubling of head count from 7 to 15
A big thanks to Sudeshini Bandara Hāmiora (Hami) Renolds & our digital marketing team Webbuzz - Digital Marketing Transformation Agency for making much of this possible. Also thanks to the brilliant HQ team of Mia Cusack and Amisha Wall for taking care of our brokers and providing the amazing admin & operational support.
Thanks also to partners & supporters (past and present) who have played a role in our journey so far!
Sharon Yardley Ton Truong Zeb Drummond Paul Stratton Fiona Navarro Adam Norman Puneet Kumar Andrew Ford Ben Carew Kevin Conlon Stephen Rasmussen Peter J White AM Richard Chesworth Martin Lynch Zarko Jokic Jessica Douglas Esther Angrisano Albert Joseph Valino Arlan Alzaga Ben Carew
#reversemortgages #equityrelease #financialservicesmarketing #mortgagebroker
6 comments
Author:
Darren Moffatt
Jul 03, 2023 08:36 AM
quote
Wow. Super proud of the people that made this happen. Our #digitalmarketingagency team Webbuzz - Digital Marketing Transformation Agency increased leads 724% in just 6 mths. We've never been busier. The team has doubled from 7 to 15 in just one year...thanks also to our partners and supporters in the industry, past and present. Onwards! Sharon Yardley Zarko Jokic Paul Stratton Andrew Ford Adam Norman Esther Angrisano Zeb Drummond Kevin Conlon Stephen Rasmussen Peter J White AM Jessica Douglas Fiona Navarro Ton Truong Richard Chesworth Martin Lynch Ben Carew Anna Montero Bellafont Kesar Dheri Albert Joseph Valino Arlan Alzaga
#reversemortgage #equityrelease #mortgagebroker #financialservicesmarketing
#reversemortgage #equityrelease #mortgagebroker #financialservicesmarketing
18 comments
Author:
Darren Moffatt
May 31, 2023 01:34 AM
quote
So proud to take the Seniors First team interstate on conference. The #digitalamarketing work of our agency Webbuzz - Digital Marketing Transformation Agency has helped us double the team from 7 to 15 people in just twelve months! 😅👏🤘
1 comments
Author:
Darren Moffatt
May 10, 2023 11:55 PM
regular
Very interesting read for anyone working in the seniors / ageing / retirement space. Focussed on US economy, but clear implications for Australia too. Gloomy indeed.
1 comments
Author:
Darren Moffatt
Apr 04, 2023 01:53 AM
regular
I’m getting married this week. Was having trouble with my wedding vows, so I threw it into #chatgpt4 and gave it this prompt: “You are a middle-aged white male getting married to a hot-headed Italian-Australian. Write wedding vows that will make her cry”. This is the result, delivered in 5 seconds. It saved so much of my time. I hope she likes it 😂🤟🤖
Ben Carew campbell brown Mia Cusack Michael Kirch Marco Ciobo Rachael Alexander Stephanie Martin Justin Ly Anna Montero Bellafont Kesar Dheri Kylie M. Sudeshini Bandara Hāmiora (Hami) Renolds Andrew Ford Greg Wrobel Rhys Johnston Victoria Coster Allyson Bailie #artificialintelligence #weddingvows
Ben Carew campbell brown Mia Cusack Michael Kirch Marco Ciobo Rachael Alexander Stephanie Martin Justin Ly Anna Montero Bellafont Kesar Dheri Kylie M. Sudeshini Bandara Hāmiora (Hami) Renolds Andrew Ford Greg Wrobel Rhys Johnston Victoria Coster Allyson Bailie #artificialintelligence #weddingvows
11 comments
Author:
Darren Moffatt
Mar 22, 2023 11:20 PM
quote
Team bonding & group learning is so powerful for any business - and fun! Had a great time last week with the Sydney Webbuzz crew. We learnt so much, are raring to go with new digital marketing strategies for our clients.
Thank you Hāmiora (Hami) Renolds Mia Cusack Sudeshini Bandara Justin Ly
The big focus of the conference: A.I. The technology coming down the pipe is amazing, but kinda scary too. 😬#digitalmarketing #technology #learning #artificialintelligence
Thank you Hāmiora (Hami) Renolds Mia Cusack Sudeshini Bandara Justin Ly
The big focus of the conference: A.I. The technology coming down the pipe is amazing, but kinda scary too. 😬#digitalmarketing #technology #learning #artificialintelligence
2 comments
Author:
Darren Moffatt
Mar 09, 2023 10:41 PM
regular
We are still #hiring! Know anyone who might be interested?
0 comments
Author:
Darren Moffatt
Michael Noone
Co-Founder of Q Agency. Curious minds, for ferocious growth. We run an end-to-end creative and digital marketing agency. Delivering exceptional results for our clients.LinkedIn Profile
Email
Name
Michael Noone
Title
Michael Noone - Q Agency
Headline
Co-Founder of Q Agency.
Curious minds, for ferocious growth.
We run an end-to-end creative and digital marketing agency. Delivering exceptional results for our clients.
Location
Sydney, New South Wales
Summary
I enjoy nothing more than building brands and strong campaigns.
My main is objective is to reduce the noise and present a clear and consistent message across all your communication and brand channels and touch-points.
My main is objective is to reduce the noise and present a clear and consistent message across all your communication and brand channels and touch-points.
Snippet
Co-Founder of Q Agency. Curious minds, for ferocious growth. We run an end-to-end creative and digital marketing agency. Delivering exceptional results for our ...
Current Experiences
Director
Q Agency
Penrith, New South Wales, Australia
Started: Aug 2021 - Present
Industry: Marketing and Advertising
Company Size: 10-50 (29 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (work)
Social Media
LinkedIn:
https://www.linkedin.com/in/michael-noone-18701020
(100)
LinkedIn Posts - Michael Noone
50 post(s) found
Nov 18, 2025 11:24 PM
regular
One of our team sent me a screenshot from their phone the other week with this message:
“Bit of a random observation but I thought you might appreciate it.
My resting heart rate plummets after I started at Q.”
You could read this a few ways.
Are we lazy and never push people? No.
Have they delivered more work than ever? Yes.
Are we perfect? Far from it.
Has this person lifted our game? Yes.
We’re putting stronger systems in place so our teams can deliver top-tier work without burning out.
The aim is simple:
• clearer focus
• better workflows
• less chaos
• more impact
That shift matters for you as a future client or team member.
Employees who feel good about their work and their life produce better results.
You feel that in the output. You see it in the numbers. You benefit from the momentum.
Is it time to chat about your marketing?
“Bit of a random observation but I thought you might appreciate it.
My resting heart rate plummets after I started at Q.”
You could read this a few ways.
Are we lazy and never push people? No.
Have they delivered more work than ever? Yes.
Are we perfect? Far from it.
Has this person lifted our game? Yes.
We’re putting stronger systems in place so our teams can deliver top-tier work without burning out.
The aim is simple:
• clearer focus
• better workflows
• less chaos
• more impact
That shift matters for you as a future client or team member.
Employees who feel good about their work and their life produce better results.
You feel that in the output. You see it in the numbers. You benefit from the momentum.
Is it time to chat about your marketing?
0 comments
Author:
Michael Noone
Nov 17, 2025 09:00 PM
regular
Real ROI.
People get the number wrong because they get the timing wrong.
You cannot measure return while you are still fixing the base.
If your brand, offer, site or tracking need a rebuild, you are starting again.
The return comes after the system is rebuilt and running clean, not during the repair phase.
Think about your work in layers.
First you sort the foundation. Brand and offer. Website and funnel. Tracking that gives you real data.
Then you add fuel. Ads, content, email and re-marketing.
Only after that do you refine with testing and CRO.
Most people want the return before the foundation is ready.
Then they panic when the first ninety days look messy.
The early phase is not a profit window. It is a setup window.
If the brand is unclear, people will not stick with you.
If the offer is weak, no tactic will fix it.
If the site is slow or confusing, each click costs more than it should.
If the tracking is wrong, your numbers cannot be trusted.
Once you correct these, you reset the clock.
Your old expectations do not apply.
The first three months are about building or rebuilding the core, fixing tracking and getting the first clean data through the new funnel.
Expect learning rather than return.
Months 3-6 let you see what works.
You cut the dead weight and push what performs.
You make real improvements based on data, not guesses.
Months 6-12 is when you can talk about true return.
By then you have enough history to know the worth of each channel and campaign.
If you judge the rebuild phase as if it is the growth phase, you end up calling working steps a loss.
You also force short term decisions that hurt long term return.
Ask yourself if you are trying to measure growth before the system is ready for growth.
Ask if you are treating learning and setup as waste.
Ask if you would judge a new shop on day thirty the same way as year three.
You need a solid foundation that converts, clean data you trust, and a clear offer people care about.
Once that is in place, the return builds across the full journey, not the first quarter.
People get the number wrong because they get the timing wrong.
You cannot measure return while you are still fixing the base.
If your brand, offer, site or tracking need a rebuild, you are starting again.
The return comes after the system is rebuilt and running clean, not during the repair phase.
Think about your work in layers.
First you sort the foundation. Brand and offer. Website and funnel. Tracking that gives you real data.
Then you add fuel. Ads, content, email and re-marketing.
Only after that do you refine with testing and CRO.
Most people want the return before the foundation is ready.
Then they panic when the first ninety days look messy.
The early phase is not a profit window. It is a setup window.
If the brand is unclear, people will not stick with you.
If the offer is weak, no tactic will fix it.
If the site is slow or confusing, each click costs more than it should.
If the tracking is wrong, your numbers cannot be trusted.
Once you correct these, you reset the clock.
Your old expectations do not apply.
The first three months are about building or rebuilding the core, fixing tracking and getting the first clean data through the new funnel.
Expect learning rather than return.
Months 3-6 let you see what works.
You cut the dead weight and push what performs.
You make real improvements based on data, not guesses.
Months 6-12 is when you can talk about true return.
By then you have enough history to know the worth of each channel and campaign.
If you judge the rebuild phase as if it is the growth phase, you end up calling working steps a loss.
You also force short term decisions that hurt long term return.
Ask yourself if you are trying to measure growth before the system is ready for growth.
Ask if you are treating learning and setup as waste.
Ask if you would judge a new shop on day thirty the same way as year three.
You need a solid foundation that converts, clean data you trust, and a clear offer people care about.
Once that is in place, the return builds across the full journey, not the first quarter.
1 comments
Author:
Michael Noone
Nov 16, 2025 11:30 PM
regular
Last week we hosted a student from Montgrove College who was both a credit to her family and her school. This young woman sat in our office with confidence and purpose, delivering on an impressive project during her time with us.
We've had plenty of students before and some of them you can't wait to show the door, but not this time.
After a week of working with our team and being amidst the hustle and bustle, she was not overwhelmed by the environment, but grew in confidence as the week went by. Special thanks to Stephanie Croucher who led her through the week, but it was the hand painted and hand-written notes that about 7 of our team received at the end of the week that really impressed me.
So when she wants to enter the workforce, she only needs to knock on a door that she has already kicked down.
We've had plenty of students before and some of them you can't wait to show the door, but not this time.
After a week of working with our team and being amidst the hustle and bustle, she was not overwhelmed by the environment, but grew in confidence as the week went by. Special thanks to Stephanie Croucher who led her through the week, but it was the hand painted and hand-written notes that about 7 of our team received at the end of the week that really impressed me.
So when she wants to enter the workforce, she only needs to knock on a door that she has already kicked down.
5 comments
Author:
Michael Noone
Nov 11, 2025 06:41 AM
regular
St Marys Diggers has a new addition!
The $20m development "Brell House" has officially launched.
Brell House is a nod to St Marys pioneering and industrial heritage, named after one of the original seven tanneries that helped build the area. It’s a modern venue that feels familiar. Grounded in the past, built for today.
Every part of the brand was designed to honour that story:
- The name drawn from history
- The visual identity built from brick, steel and leather textures
- The tone — friendly, confident, and local
- The experience; food, drink and moments that feel like an occasion
Q Agency led the full journey from strategy and naming to identity, content and launch.
A brand made for Western Sydney’s next chapter - honest, proud, and full of life.
Special thanks goes to Marlene Shipley for trusting us with this enormous project. It was also a great opportunity to work alongside Jemima Fallows as our partner in the PR. Tom Wholohan for the photos, and Jarrid Mayberry for the incredible brand and Madeleine Jackson for her stunningly crafted illustration.
Here’s to moments made to last!
#QuestionCreateGrow #BrellHouse #QAgency #BrandLaunch #WesternSydney
The $20m development "Brell House" has officially launched.
Brell House is a nod to St Marys pioneering and industrial heritage, named after one of the original seven tanneries that helped build the area. It’s a modern venue that feels familiar. Grounded in the past, built for today.
Every part of the brand was designed to honour that story:
- The name drawn from history
- The visual identity built from brick, steel and leather textures
- The tone — friendly, confident, and local
- The experience; food, drink and moments that feel like an occasion
Q Agency led the full journey from strategy and naming to identity, content and launch.
A brand made for Western Sydney’s next chapter - honest, proud, and full of life.
Special thanks goes to Marlene Shipley for trusting us with this enormous project. It was also a great opportunity to work alongside Jemima Fallows as our partner in the PR. Tom Wholohan for the photos, and Jarrid Mayberry for the incredible brand and Madeleine Jackson for her stunningly crafted illustration.
Here’s to moments made to last!
#QuestionCreateGrow #BrellHouse #QAgency #BrandLaunch #WesternSydney
5 comments
Author:
Michael Noone
Nov 09, 2025 10:41 PM
regular
To my team — please argue.
Argue about the strategy.
Argue about the approach.
Argue about how we do things.
That’s how we find the best ideas.
Once we decide on a direction though, that’s it. We go all in. No half measures. Everyone moves as one to make it succeed.
I love the phrase “the contest of ideas.” It recognises that there’s never one right way — just better ways found through debate, testing and learning.
Sure, it’s hard to park your ego when your idea doesn’t win. But that’s part of the work. We treat every campaign and project as a live test of a hypothesis — run it, measure it, learn, improve.
I’d rather have open disagreement built on respect than fake harmony built on silence. When we argue, it’s about the idea, never the person.
Over the years I’ve learnt that the people who obsess over the micro — the ones who dig into details that bore everyone else — often hold insights that change everything.
So please, argue.
Test. Decide. Then unite to deliver.
That’s how we win.
Argue about the strategy.
Argue about the approach.
Argue about how we do things.
That’s how we find the best ideas.
Once we decide on a direction though, that’s it. We go all in. No half measures. Everyone moves as one to make it succeed.
I love the phrase “the contest of ideas.” It recognises that there’s never one right way — just better ways found through debate, testing and learning.
Sure, it’s hard to park your ego when your idea doesn’t win. But that’s part of the work. We treat every campaign and project as a live test of a hypothesis — run it, measure it, learn, improve.
I’d rather have open disagreement built on respect than fake harmony built on silence. When we argue, it’s about the idea, never the person.
Over the years I’ve learnt that the people who obsess over the micro — the ones who dig into details that bore everyone else — often hold insights that change everything.
So please, argue.
Test. Decide. Then unite to deliver.
That’s how we win.
8 comments
Author:
Michael Noone
Sep 25, 2025 10:00 PM
regular
If there’s one thing to take from the Rocky movies and apply to business - or life - it’s this: get back up.
Every Rocky film is the same story in a new wrapper. Different setting. Different opponent. Same fight. Built on nostalgia, fuelled by resilience.
The boxing? Terrible. He blocks punches with his face.
The dialogue? Average.
The story? Predictable.
But the thing that hooks us isn’t any of that.
It’s that he gets back up. Again. And again. And again. Until he wins.
That’s the part we connect with.
Every. Single. Time.
Because we all want to win. But winning means taking hits. Even when you think you’re ahead, life will land one. An algorithm changes. A company goes broke. A country changes their policies.
The difference is whether you stay down - or get back up and keep going.
So if you're keen to work with people who know how to get back up, how to adapt and how to grow. Come and join the Q.
Every Rocky film is the same story in a new wrapper. Different setting. Different opponent. Same fight. Built on nostalgia, fuelled by resilience.
The boxing? Terrible. He blocks punches with his face.
The dialogue? Average.
The story? Predictable.
But the thing that hooks us isn’t any of that.
It’s that he gets back up. Again. And again. And again. Until he wins.
That’s the part we connect with.
Every. Single. Time.
Because we all want to win. But winning means taking hits. Even when you think you’re ahead, life will land one. An algorithm changes. A company goes broke. A country changes their policies.
The difference is whether you stay down - or get back up and keep going.
So if you're keen to work with people who know how to get back up, how to adapt and how to grow. Come and join the Q.
2 comments
Author:
Michael Noone
Sep 24, 2025 12:55 AM
regular
That’s it.
Take time to plan properly.
Step away from the noise and set a strategy.
When the strategy is clear, execution moves fast. Every effort adds up. Every action points in the same direction. That’s what “trust the process” actually means.
But here’s the catch, if you don’t have business goals, no brand or marketing strategy will save you.
Strategy needs a destination.
Without it, you’re just moving pieces around.
Take time to plan properly.
Step away from the noise and set a strategy.
When the strategy is clear, execution moves fast. Every effort adds up. Every action points in the same direction. That’s what “trust the process” actually means.
But here’s the catch, if you don’t have business goals, no brand or marketing strategy will save you.
Strategy needs a destination.
Without it, you’re just moving pieces around.
0 comments
Author:
Michael Noone
Sep 19, 2025 03:53 AM
regular
Triggered? Good, you’re the person I want to talk to.
As our work ramps up, our fearless Head of Storytelling Mathew Groom is going to need a team of copywriters, storytellers and wordsmiths. We’re open to all ages and stages, if you’ve got the creativity, a love of detail and the skill to convey a message we’d love to hear from you.
Boring applications will be expessially disregarded.
I would love to sit with you and have a chat over a coffee.
(no expresso's, they're not even real)
Send me a DM or an email:
[email protected]
As our work ramps up, our fearless Head of Storytelling Mathew Groom is going to need a team of copywriters, storytellers and wordsmiths. We’re open to all ages and stages, if you’ve got the creativity, a love of detail and the skill to convey a message we’d love to hear from you.
Boring applications will be expessially disregarded.
I would love to sit with you and have a chat over a coffee.
(no expresso's, they're not even real)
Send me a DM or an email:
[email protected]
2 comments
Author:
Michael Noone
Sep 17, 2025 12:57 AM
regular
The marketing F-bomb.
Funnels.
There, I said it. Won’t say it again.
I’ve seen too many people drop this word like it’s casual pub chat. Then they pile on with TOFU, MOFU, BOFU — which, for the record, is not on the menu at your local Thai. Add CRO, AOV, CPA… and before long, the audience is silently screeching in their mind for the agony to end.
None of it is actually wrong. But wow. Maybe ease into it before you bombard people with the jargon on the first date. They've often come to you because marketing seems like a mystic dark art, not a data and relationship driven strategic framework of communication and execution that can make business grow.
We’ve all been there: a sales guy talking in code while the prospect’s eyes glaze over. Acronyms flying, reality slipping. Nobody’s buying.
So here’s my version. No F-bombs... ok not the same F-bomb. Here's a new one.
Filters.
Think of your marketing and advertising as series of filters that are used to sift out the people who are not interested in your product or not yet ready to buy. Then once you're in front of the right people, make it easy for them to purchase from you (Call it MIEFPTPFY if you’re into acronyms).
Start broad, share your story, talk about your business and your product. Then filter out the people who aren’t a fit. Don’t waste their time or yours. Be upfront. Be clear.
Use your ads and your content to:
- Show who your product is for — and who it isn’t
- Say if you’re not the cheapest
- Share examples and case studies
- Tell stories that are real, not dressed up
- Call out what doesn’t work
- Highlight what does
- Stop trying to please everyone
- Ignore the disgruntled people who haven't taken 30s or more to understand what it is you do or sell
- Ignore the people who just want to argue
Then when you're talking to the right group of people MIEFPTPFY!
Funnels.
There, I said it. Won’t say it again.
I’ve seen too many people drop this word like it’s casual pub chat. Then they pile on with TOFU, MOFU, BOFU — which, for the record, is not on the menu at your local Thai. Add CRO, AOV, CPA… and before long, the audience is silently screeching in their mind for the agony to end.
None of it is actually wrong. But wow. Maybe ease into it before you bombard people with the jargon on the first date. They've often come to you because marketing seems like a mystic dark art, not a data and relationship driven strategic framework of communication and execution that can make business grow.
We’ve all been there: a sales guy talking in code while the prospect’s eyes glaze over. Acronyms flying, reality slipping. Nobody’s buying.
So here’s my version. No F-bombs... ok not the same F-bomb. Here's a new one.
Filters.
Think of your marketing and advertising as series of filters that are used to sift out the people who are not interested in your product or not yet ready to buy. Then once you're in front of the right people, make it easy for them to purchase from you (Call it MIEFPTPFY if you’re into acronyms).
Start broad, share your story, talk about your business and your product. Then filter out the people who aren’t a fit. Don’t waste their time or yours. Be upfront. Be clear.
Use your ads and your content to:
- Show who your product is for — and who it isn’t
- Say if you’re not the cheapest
- Share examples and case studies
- Tell stories that are real, not dressed up
- Call out what doesn’t work
- Highlight what does
- Stop trying to please everyone
- Ignore the disgruntled people who haven't taken 30s or more to understand what it is you do or sell
- Ignore the people who just want to argue
Then when you're talking to the right group of people MIEFPTPFY!
1 comments
Author:
Michael Noone
Sep 16, 2025 12:46 AM
regular
Strategically Minded Marketing Manager
📍 Penrith | Hybrid
Q Agency is searching for a marketing manager who thinks beyond campaigns. You see the bigger picture and know how to connect marketing strategy with client outcomes.
In this role, you’ll own client relationships and shape tailored strategies that deliver measurable growth. You’ll guide campaigns across paid, social, and digital, working closely with our in-house team to bring ideas to life.
Why you’ll enjoy working with us:
- Strategy leads everything we do - your thinking drives results.
- You’ll see the direct impact of your work on client growth.
- A collaborative, supportive team that thrives on problem solving.
- Space to grow with trust, autonomy, and responsibility.
- A mix of clients and industries that keep things interesting.
- Hybrid working for the right balance of office and remote.
What we’re looking for:
- 6+ years in marketing, with strong experience in strategy and client management.
- Solid grasp of paid media, digital channels, and performance reporting.
- Clear communicator, able to simplify complex ideas for clients.
- Agency background is a plus.
If you’re strategically minded, client-focused, and ready to make an impact - maybe it's time to join the Q.
https://lnkd.in/gNzBkb8k
📍 Penrith | Hybrid
Q Agency is searching for a marketing manager who thinks beyond campaigns. You see the bigger picture and know how to connect marketing strategy with client outcomes.
In this role, you’ll own client relationships and shape tailored strategies that deliver measurable growth. You’ll guide campaigns across paid, social, and digital, working closely with our in-house team to bring ideas to life.
Why you’ll enjoy working with us:
- Strategy leads everything we do - your thinking drives results.
- You’ll see the direct impact of your work on client growth.
- A collaborative, supportive team that thrives on problem solving.
- Space to grow with trust, autonomy, and responsibility.
- A mix of clients and industries that keep things interesting.
- Hybrid working for the right balance of office and remote.
What we’re looking for:
- 6+ years in marketing, with strong experience in strategy and client management.
- Solid grasp of paid media, digital channels, and performance reporting.
- Clear communicator, able to simplify complex ideas for clients.
- Agency background is a plus.
If you’re strategically minded, client-focused, and ready to make an impact - maybe it's time to join the Q.
https://lnkd.in/gNzBkb8k
4 comments
Author:
Michael Noone
Sep 15, 2025 05:01 AM
regular
Since this photo was taken in June, we have added a further 10 fresh faces!
No, the growth isn't just accidental. We've been working hard to scale for quite a while. We're building out whole departments with multiple specialists across every division.
Why?
We want to make sure we can deliver the absolute best for each and every client; from the initial brand concept through to the ads running for your first campaign... all in one place.
What's the secret sauce?
We constantly juggle the tension between curiosity and ferocious growth. These 2 ingredients are what enable us to compete internally and fight for better outcomes with our clients.
Do we just want to have a big agency... no thanks!
Ok, originally, it was something we had in mind as a goal, but ultimately that's a really crap goal. A better goal is to align our business with a vision.
Our vision: to provide a genuinely holistic approach to growth — through strategy, creative, technology and marketing.
Do you want to join the Q?
No, the growth isn't just accidental. We've been working hard to scale for quite a while. We're building out whole departments with multiple specialists across every division.
Why?
We want to make sure we can deliver the absolute best for each and every client; from the initial brand concept through to the ads running for your first campaign... all in one place.
What's the secret sauce?
We constantly juggle the tension between curiosity and ferocious growth. These 2 ingredients are what enable us to compete internally and fight for better outcomes with our clients.
Do we just want to have a big agency... no thanks!
Ok, originally, it was something we had in mind as a goal, but ultimately that's a really crap goal. A better goal is to align our business with a vision.
Our vision: to provide a genuinely holistic approach to growth — through strategy, creative, technology and marketing.
Do you want to join the Q?
15 comments
Author:
Michael Noone
Sep 11, 2025 11:45 PM
regular
I remember when my mechanic said this to me. I had bought a cheap car. I didn't have the money for a new one at the time. The phrase cut me like a knife... because it was true.
The car I bought was a leaking bucket that I was tipping money into.
It's the same with a crappy website. It's the same with crappy photos or ads.
I remember the first job I ever paid a good photographer to do, instead of doing it myself. I ran around like a mad dog, setting, prepping and directing to make sure that their job was as simple as possible.
It was incredible, the results were incredible.
But I can hear you asking; but what if you don't actually have the money?
I have found that the extra 5-10minutes you spend preparing a photo, the extra time you spend briefing and detailing a site, always pays dividends. So if you don't have money, spend time, spend as much as you can to offset what you don't have.
Needless to say, I didn't become a mechanic, but I do understand cars now.
And I still hate that phrase.
The car I bought was a leaking bucket that I was tipping money into.
It's the same with a crappy website. It's the same with crappy photos or ads.
I remember the first job I ever paid a good photographer to do, instead of doing it myself. I ran around like a mad dog, setting, prepping and directing to make sure that their job was as simple as possible.
It was incredible, the results were incredible.
But I can hear you asking; but what if you don't actually have the money?
I have found that the extra 5-10minutes you spend preparing a photo, the extra time you spend briefing and detailing a site, always pays dividends. So if you don't have money, spend time, spend as much as you can to offset what you don't have.
Needless to say, I didn't become a mechanic, but I do understand cars now.
And I still hate that phrase.
4 comments
Author:
Michael Noone
Sep 11, 2025 12:15 AM
regular
Cheap ads, cheap sites, cheap creative.
On the surface, they look like a smart decision. You’ve saved money upfront, ticked the box, and can say you’ve “done marketing.”
But here’s the truth.
Cheap ads don’t get reach or clicks.
Cheap websites don’t convert.
Cheap creative doesn’t get remembered.
What happens next?
You waste time. You lose revenue. You end up paying again to fix the same problem and usually at a higher price than if you’d done it properly the first time.
Good marketing isn’t about throwing cash around, but it does require the right investment. When you spend properly once, you build something that works, scales, and lasts.
If you keep chasing the cheapest option, you’ll always be patching holes instead of building momentum. So the question isn’t “how little can I spend?”
It’s “how much am I willing to lose if I cut corners?”
Do you need to start properly?
Join the Q.
On the surface, they look like a smart decision. You’ve saved money upfront, ticked the box, and can say you’ve “done marketing.”
But here’s the truth.
Cheap ads don’t get reach or clicks.
Cheap websites don’t convert.
Cheap creative doesn’t get remembered.
What happens next?
You waste time. You lose revenue. You end up paying again to fix the same problem and usually at a higher price than if you’d done it properly the first time.
Good marketing isn’t about throwing cash around, but it does require the right investment. When you spend properly once, you build something that works, scales, and lasts.
If you keep chasing the cheapest option, you’ll always be patching holes instead of building momentum. So the question isn’t “how little can I spend?”
It’s “how much am I willing to lose if I cut corners?”
Do you need to start properly?
Join the Q.
2 comments
Author:
Michael Noone
Sep 10, 2025 12:00 AM
regular
We did. It was flipping brilliant.
One of our software guys developed an AI agent that completed a number of expensive and mundane tasks that would take our clients team 10-15 minutes for every one transaction.
They're a national brand, this solution just saved them anywhere from $35k - $56k per month on fees and minimum 72,000 minutes in time.
Now they scale even further.
This didn't cost anyone their job.
They can now spend even more time with customers.
It enhanced the jobs of the same number of people doing the same number of transactions.
You know you want to.
Join the Q.
One of our software guys developed an AI agent that completed a number of expensive and mundane tasks that would take our clients team 10-15 minutes for every one transaction.
They're a national brand, this solution just saved them anywhere from $35k - $56k per month on fees and minimum 72,000 minutes in time.
Now they scale even further.
This didn't cost anyone their job.
They can now spend even more time with customers.
It enhanced the jobs of the same number of people doing the same number of transactions.
You know you want to.
Join the Q.
3 comments
Author:
Michael Noone
Sep 09, 2025 12:32 AM
regular
I can feel your eyes rolling in your head as you see the headline.
It shouldn't feel that way, but it does sometimes. That's because sometimes the answer you will get from a marketer will be "it depends" and it does rely on any number of factors.
The success of a campaign depends on;
- budget
- timing
- market conditions
- how many channels you're using
- how established you are in the market
- how many competitors you have and how much they're spending
- your long term plan
- your face might be better on radio
- your ideal clients aren't on the platform you want to be on
- the list really does go on and on
The best thing to start with will always be; desired outcome, budget and timing. Then we can align all of the right tools and channels to give you the greatest opportunity to succeed.
It shouldn't feel that way, but it does sometimes. That's because sometimes the answer you will get from a marketer will be "it depends" and it does rely on any number of factors.
The success of a campaign depends on;
- budget
- timing
- market conditions
- how many channels you're using
- how established you are in the market
- how many competitors you have and how much they're spending
- your long term plan
- your face might be better on radio
- your ideal clients aren't on the platform you want to be on
- the list really does go on and on
The best thing to start with will always be; desired outcome, budget and timing. Then we can align all of the right tools and channels to give you the greatest opportunity to succeed.
0 comments
Author:
Michael Noone
Sep 08, 2025 06:35 AM
regular
Trust your leaders. You hired them.
This very unforgiving photo was taken unawares (apologies to my team for not being able to get ready for this shot).
I accidentally walked in on some of our team having a very focused discussion. For me, it was a pinch me moment. I had no idea what they were meeting about, I didn't feel left out, I felt relieved.
Relieved because I trust them to deliver. And they do.
The project they were discussing didn't need me to look at every step, question their every move and squash their creativity in a series of reports and meetings so I could feel included and relevant.
1. We hired great people
2. I hate micromanaging
3. The client they were discussing has seen a lot of growth
We've all seen good leaders leave well paid jobs to go somewhere they can grow and are given a good dose of trust to do their role.
Yes we have KPI's.
Yes I do need reports on our clients and the array of activity that occurs, we have software for that.
Want to work somewhere you can grow?
Join the Q.
This very unforgiving photo was taken unawares (apologies to my team for not being able to get ready for this shot).
I accidentally walked in on some of our team having a very focused discussion. For me, it was a pinch me moment. I had no idea what they were meeting about, I didn't feel left out, I felt relieved.
Relieved because I trust them to deliver. And they do.
The project they were discussing didn't need me to look at every step, question their every move and squash their creativity in a series of reports and meetings so I could feel included and relevant.
1. We hired great people
2. I hate micromanaging
3. The client they were discussing has seen a lot of growth
We've all seen good leaders leave well paid jobs to go somewhere they can grow and are given a good dose of trust to do their role.
Yes we have KPI's.
Yes I do need reports on our clients and the array of activity that occurs, we have software for that.
Want to work somewhere you can grow?
Join the Q.
1 comments
Author:
Michael Noone
Sep 03, 2025 01:00 AM
regular
Have the Hard Chat
The tough chat now saves a lot of pain later. Too many people go quiet when a client asks direct questions. If you can’t find five seconds of courage to answer honestly, you’ve already lost; the client, the deal, and the trust to move forward.
I’ve failed at this enough times to know you can’t afford to dodge the hard chats.
At Q Agency we’ve made it a habit to have the harder conversations up front so we can focus on outcomes, not assumptions. What does that look like?
- When we believe a website won’t convert, we say it
- When the budget won’t meet the goal, we say it
- When a client needs to commit to a strategy, we say it
We don’t pull punches. Why?
- The client can’t afford for us to.
- The project’s success depends on it.
Yes, timing matters. But after many missed opportunities, I’ve learnt the time is either when you’re asked, or the moment you see the issue is the right time.
It’s ok if people feel the heat.
If you lead with the outcome in mind and maintain respect, not your feelings, the conversation moves you forward.
Does your marketing need some tough chats?
Let's chat.
The tough chat now saves a lot of pain later. Too many people go quiet when a client asks direct questions. If you can’t find five seconds of courage to answer honestly, you’ve already lost; the client, the deal, and the trust to move forward.
I’ve failed at this enough times to know you can’t afford to dodge the hard chats.
At Q Agency we’ve made it a habit to have the harder conversations up front so we can focus on outcomes, not assumptions. What does that look like?
- When we believe a website won’t convert, we say it
- When the budget won’t meet the goal, we say it
- When a client needs to commit to a strategy, we say it
We don’t pull punches. Why?
- The client can’t afford for us to.
- The project’s success depends on it.
Yes, timing matters. But after many missed opportunities, I’ve learnt the time is either when you’re asked, or the moment you see the issue is the right time.
It’s ok if people feel the heat.
If you lead with the outcome in mind and maintain respect, not your feelings, the conversation moves you forward.
Does your marketing need some tough chats?
Let's chat.
9 comments
Author:
Michael Noone
Sep 02, 2025 01:00 AM
regular
“You’re more than double the price!”
This phrase used to terrify me. I’d instantly think; what am I doing so wrong that they believe I’m charging far too much? Are we just terrible at our job?
Over time, I realised most price objections come down to misunderstanding:
- Comparing a full service with a stripped-back version elsewhere
- Focusing on output, not outcomes
- Assuming all providers deliver the same level of strategy and follow-through
Now, when I hear “You’re more than double the price!” I see it as another hard chat to have.
- Have I explained the difference between what they want and what they need?
- Do they know what’s included?
- Do they understand the risks of the cheaper option?
The fear used to stop me. Now it’s a cue to explain and educate. Because if someone is only buying on price, they’ll never value the work and we only ever quote on what I believe will actually deliver.
This phrase used to terrify me. I’d instantly think; what am I doing so wrong that they believe I’m charging far too much? Are we just terrible at our job?
Over time, I realised most price objections come down to misunderstanding:
- Comparing a full service with a stripped-back version elsewhere
- Focusing on output, not outcomes
- Assuming all providers deliver the same level of strategy and follow-through
Now, when I hear “You’re more than double the price!” I see it as another hard chat to have.
- Have I explained the difference between what they want and what they need?
- Do they know what’s included?
- Do they understand the risks of the cheaper option?
The fear used to stop me. Now it’s a cue to explain and educate. Because if someone is only buying on price, they’ll never value the work and we only ever quote on what I believe will actually deliver.
0 comments
Author:
Michael Noone
Aug 31, 2025 11:30 PM
regular
My head of Paid Media, Sam Harris has responded to my post about Brand vs. Performance.
"Brand & Performance are friends. All the data supports it.
If you want to win long term you can’t isolate these elements anymore. However, don’t confuse what performance is.
It doesn't mean sales and discounts, it means having honest conversations about your offering and how people interact with your business & website.
You can have the most beautiful brand in the world but if people can’t get in contact with you then all the marketing budget in the world won’t help you.
If you have 5 website pages to click through before you can submit an enquiry. Or your product doesn’t solve a problem at a price your customers can afford.
If you can’t tell someone why they should choose you instead of your competitor.
Then brand stops mattering.
Fix your website.
Track your leads.
Communicate what problem you solve.
Let everyone know why you do it best.
Make performance your baseline and build a brand on top of it to win.
"Brand & Performance are friends. All the data supports it.
If you want to win long term you can’t isolate these elements anymore. However, don’t confuse what performance is.
It doesn't mean sales and discounts, it means having honest conversations about your offering and how people interact with your business & website.
You can have the most beautiful brand in the world but if people can’t get in contact with you then all the marketing budget in the world won’t help you.
If you have 5 website pages to click through before you can submit an enquiry. Or your product doesn’t solve a problem at a price your customers can afford.
If you can’t tell someone why they should choose you instead of your competitor.
Then brand stops mattering.
Fix your website.
Track your leads.
Communicate what problem you solve.
Let everyone know why you do it best.
Make performance your baseline and build a brand on top of it to win.
2 comments
Author:
Michael Noone
Aug 28, 2025 07:00 AM
regular
Last minute plans? Don’t.
You thought a flag on a street corner would make your business boom. Don’t.
You bought a section in the local paper because someone with zero accountability said it was a “great opportunity.” Don’t.
You ask for an ad at the last minute but want to art direct every detail. Don’t.
Get a strategy. Write it down. Plan ahead.
That’s how you:
Make informed decisions
Spend your time effectively
Keep within the guardrails of the plan
You’ll waste less money.
You’ll make more money.
Get a strategy.
You thought a flag on a street corner would make your business boom. Don’t.
You bought a section in the local paper because someone with zero accountability said it was a “great opportunity.” Don’t.
You ask for an ad at the last minute but want to art direct every detail. Don’t.
Get a strategy. Write it down. Plan ahead.
That’s how you:
Make informed decisions
Spend your time effectively
Keep within the guardrails of the plan
You’ll waste less money.
You’ll make more money.
Get a strategy.
1 comments
Author:
Michael Noone
Aug 28, 2025 12:45 AM
regular
Hire Good People.
People who align with your values.
Yesterday, my Office Manager told me that today was National Red Wine day. We both love Red Wine. We also align on a lot of other values, our way of working and so on; this is why she got the job.
When she started I said your main role is; "To make everyone feel welcomed and loved. Outside of that it's to see the operation run smoothly."
Nothing happens without her knowing and she runs a very tight ship. I'd tell you who she is, but I know you would want to poach her. Instead, I am raising a digital glass filled with 2019 Shiraz from the Barossa to people like her.
Here's to all the people who make our working world's a better place and do their job with diligence and aplomb.
People who align with your values.
Yesterday, my Office Manager told me that today was National Red Wine day. We both love Red Wine. We also align on a lot of other values, our way of working and so on; this is why she got the job.
When she started I said your main role is; "To make everyone feel welcomed and loved. Outside of that it's to see the operation run smoothly."
Nothing happens without her knowing and she runs a very tight ship. I'd tell you who she is, but I know you would want to poach her. Instead, I am raising a digital glass filled with 2019 Shiraz from the Barossa to people like her.
Here's to all the people who make our working world's a better place and do their job with diligence and aplomb.
3 comments
Author:
Michael Noone
Aug 26, 2025 11:30 PM
regular
We've been running our Google Ads for over 6 months without any direct, measurable sales coming from them.
- our tracking is excellent
- everything we can track and measure we do
- from what we could see, we had won zero work from Google Ads
So we dialled them right down and effectively switched them off.
2 weeks went by and we noticed our leads were drying up - we were down 50% on previous months. So we went deeper on the research.
We have been running a very healthy spend across:
- Meta
- Google
- Other platforms (not giving away all our secrets)
- Referral networks
- SEO
- Organic Meta
- Paid and Organic Linkedin
What we found was really cool. We found that no one was directly converting from our Google Ads, however, they were adding into our Top of Funnel. So what did we do? We switched them back on.
Within 4 days we had resumed the level of enquiry we were previously experiencing.
- our tracking is excellent
- everything we can track and measure we do
- from what we could see, we had won zero work from Google Ads
So we dialled them right down and effectively switched them off.
2 weeks went by and we noticed our leads were drying up - we were down 50% on previous months. So we went deeper on the research.
We have been running a very healthy spend across:
- Meta
- Other platforms (not giving away all our secrets)
- Referral networks
- SEO
- Organic Meta
- Paid and Organic Linkedin
What we found was really cool. We found that no one was directly converting from our Google Ads, however, they were adding into our Top of Funnel. So what did we do? We switched them back on.
Within 4 days we had resumed the level of enquiry we were previously experiencing.
12 comments
Author:
Michael Noone
Aug 26, 2025 12:00 AM
regular
"Stay a learner. Never stop."
– Tom Wholohan
Q Agency kicked off over 4 years ago, and in that time I’ve learned a lot.
The biggest thing? Getting out of the way, being candid about my ability, taking on feedback and letting others shine.
Some lessons only come on the job. But the best ones have come from the people I’ve been lucky enough to work alongside. I have found that I learn best through osmosis. Working with great photographers and videographers has sharpened my own skills. My eye for detail, colour, and composition has come a long way since I left University. I have also learned what it truly means to collaborate - without an ego and with only the clients best interest in mind.
Do I still shoot?
Sometimes. And I love it.
Do I shoot on big campaigns?
No way. There are incredible people for that.
Do I now know how to write a sharper brief, packed with the right detail to capture the vision and save everyone time?
Absolutely.
Do we get amazing results because of this mindset?
Of course.
What does this photo have to do with the story?
Nothing. Except that it's now home to 30 of Western Sydney's best marketers, strategists and designers it's where Q Agency lives.
Photo: Tom Wholohan
– Tom Wholohan
Q Agency kicked off over 4 years ago, and in that time I’ve learned a lot.
The biggest thing? Getting out of the way, being candid about my ability, taking on feedback and letting others shine.
Some lessons only come on the job. But the best ones have come from the people I’ve been lucky enough to work alongside. I have found that I learn best through osmosis. Working with great photographers and videographers has sharpened my own skills. My eye for detail, colour, and composition has come a long way since I left University. I have also learned what it truly means to collaborate - without an ego and with only the clients best interest in mind.
Do I still shoot?
Sometimes. And I love it.
Do I shoot on big campaigns?
No way. There are incredible people for that.
Do I now know how to write a sharper brief, packed with the right detail to capture the vision and save everyone time?
Absolutely.
Do we get amazing results because of this mindset?
Of course.
What does this photo have to do with the story?
Nothing. Except that it's now home to 30 of Western Sydney's best marketers, strategists and designers it's where Q Agency lives.
Photo: Tom Wholohan
3 comments
Author:
Michael Noone
Aug 24, 2025 10:30 PM
regular
Cool Tool:
subjectline.com
Have fun with it, test it out, make your subject lines even more compelling. This is a tool I stumbled across one day while searching for inspiration for ways I could improve my subject lines for Email Marketing or when I just needed someone to respond to an email... I have never looked back.
It gives you a score out of 100, it gives you different ways you can draft your subject line, if you use it often enough it basically trains you how to write for a fantastic subject line. I now use it less than I did originally as I understand what will give me a better score, what will create further engagement and so on.
Let's all get better together.
subjectline.com
Have fun with it, test it out, make your subject lines even more compelling. This is a tool I stumbled across one day while searching for inspiration for ways I could improve my subject lines for Email Marketing or when I just needed someone to respond to an email... I have never looked back.
It gives you a score out of 100, it gives you different ways you can draft your subject line, if you use it often enough it basically trains you how to write for a fantastic subject line. I now use it less than I did originally as I understand what will give me a better score, what will create further engagement and so on.
Let's all get better together.
0 comments
Author:
Michael Noone
Aug 22, 2025 12:00 AM
regular
Most businesses get stuck on social media because they copy what others in their industry are doing and to be fair, it's not a terrible way to start. However, that usually means low-value posts; a selfie with a truck, a picture of new office equipment, or a generic “Friday vibes” caption.
The problem?
None of that builds authority or trust with the people who actually make buying decisions.
A better way:
Educate your audience. Share stories, examples, and simple breakdowns that show you understand their challenges.
Be the face.
People connect with people, not logos. (ok, so I need to put more photos in my posts too) If you run the business, you need to be on camera.
Go where your audience already is. For B2B, that’s LinkedIn. For visibility and ads, that’s Instagram. Don’t spread yourself thin on every platform. Start simple, conquer a platform and expand.
Think systems, not one-offs. One structured filming session can feed your channels for weeks. The brands that win aren’t louder. They’re clearer, more consistent, and more helpful.
What kind of content do you actually stop and pay attention to in your own feed?
The problem?
None of that builds authority or trust with the people who actually make buying decisions.
A better way:
Educate your audience. Share stories, examples, and simple breakdowns that show you understand their challenges.
Be the face.
People connect with people, not logos. (ok, so I need to put more photos in my posts too) If you run the business, you need to be on camera.
Go where your audience already is. For B2B, that’s LinkedIn. For visibility and ads, that’s Instagram. Don’t spread yourself thin on every platform. Start simple, conquer a platform and expand.
Think systems, not one-offs. One structured filming session can feed your channels for weeks. The brands that win aren’t louder. They’re clearer, more consistent, and more helpful.
What kind of content do you actually stop and pay attention to in your own feed?
1 comments
Author:
Michael Noone
Aug 21, 2025 12:00 AM
regular
Here's my simplest approach to kicking off your social media.
You don’t need a studio or a big production budget. What you need is a system.
Here’s a simple approach that works:
Record a 2–3 hour conversation with your subject-matter experts. Keep it natural, not scripted. Ask LOTS of questions and have a conversation.
From that one session, cut short clips for LinkedIn and Instagram.
Pull out strong quotes for simple static posts.
Turn the same material into blogs or articles for your website.
Build a repeatable workflow: record → edit → repurpose → schedule.
Start with the channels that matter most — LinkedIn for authority and referrals, Instagram for visibility and reach. Add TikTok or others later, once the process is in place.
The key isn’t production value. It’s consistency, clarity, and showing up with content your audience actually cares about.
What’s stopping you from trying this?
You don’t need a studio or a big production budget. What you need is a system.
Here’s a simple approach that works:
Record a 2–3 hour conversation with your subject-matter experts. Keep it natural, not scripted. Ask LOTS of questions and have a conversation.
From that one session, cut short clips for LinkedIn and Instagram.
Pull out strong quotes for simple static posts.
Turn the same material into blogs or articles for your website.
Build a repeatable workflow: record → edit → repurpose → schedule.
Start with the channels that matter most — LinkedIn for authority and referrals, Instagram for visibility and reach. Add TikTok or others later, once the process is in place.
The key isn’t production value. It’s consistency, clarity, and showing up with content your audience actually cares about.
What’s stopping you from trying this?
0 comments
Author:
Michael Noone
Aug 19, 2025 10:00 PM
regular
Fix your terrible website.
There’s no polite way to say it.
It doesn’t matter if you think it looks incredible. If it’s old, ugly and doesn’t convert, you need to fix it. If you have no idea if it converts. Spend what you can and fix it as soon as possible.
Yes, I’m a marketer. Yes, I want your money, I'm a business owner, I have bills to pay... But here’s the truth; we had to do this for ourselves, and we do it for so many clients, because we want them to win.
We’re competitive by nature.
We HATE when our clients’ accounts underperform.
Nine times out of ten, the biggest roadblock is the website.
You can run beautiful ads.
You can craft amazing messaging.
You can produce stunning creative.
But if it all leads into a clunky website that doesn’t convert, you might as well roll up your cash and smoke it.
That’s why most new clients we work with start with a new website, paired with fresh ads, new creative, a clearer tone of voice, strong CTA's and a strong SEO program.
Why? Because you have a website and you need to do all these things. However, if your website is terrible, all your paid media is for nought… and then your ideal customer leaves you for a competitor. Don't give people excuses not to choose you.
Marketing is not a cost.
Sales is not a cost.
Your website is not a cost.
They’re all investments. Investments we make every day in our own business. We absolutely practice what we preach.
So please, fix your bloody website.
There’s no polite way to say it.
It doesn’t matter if you think it looks incredible. If it’s old, ugly and doesn’t convert, you need to fix it. If you have no idea if it converts. Spend what you can and fix it as soon as possible.
Yes, I’m a marketer. Yes, I want your money, I'm a business owner, I have bills to pay... But here’s the truth; we had to do this for ourselves, and we do it for so many clients, because we want them to win.
We’re competitive by nature.
We HATE when our clients’ accounts underperform.
Nine times out of ten, the biggest roadblock is the website.
You can run beautiful ads.
You can craft amazing messaging.
You can produce stunning creative.
But if it all leads into a clunky website that doesn’t convert, you might as well roll up your cash and smoke it.
That’s why most new clients we work with start with a new website, paired with fresh ads, new creative, a clearer tone of voice, strong CTA's and a strong SEO program.
Why? Because you have a website and you need to do all these things. However, if your website is terrible, all your paid media is for nought… and then your ideal customer leaves you for a competitor. Don't give people excuses not to choose you.
Marketing is not a cost.
Sales is not a cost.
Your website is not a cost.
They’re all investments. Investments we make every day in our own business. We absolutely practice what we preach.
So please, fix your bloody website.
1 comments
Author:
Michael Noone
Aug 19, 2025 12:48 AM
regular
Creative versus performance?
We have this debate regularly in our office.
Was it the creative? Was it the message? Was it the targeting? Or was it just a business with a solid reputation putting up more ads in the right place?
My argument is that brand always has to win.
Quick promotions and quick win style selling only work in the short term. You train your customers to wait for discounts, eroding the value of your product, and you end up with buyers who only want to talk about your lowest possible price. Fun.
If you are like me, you almost never buy anything full price, especially online. But there are exceptions. Like most blokes who hit a certain age, you recognise game. For me, that is R.M. Williams boots.
They are an icon. A beacon of the Australian way. Everyone knows exactly how much you spent. Are they a status symbol? Maybe. Are they good value? Absolutely. Will I wear them until I die? Absolutely. Will I tell people about them and buy them for my kids? You bet.
That is how branding works.
If you want to build a brand that stands the test of time and you have the long game in mind, let’s talk. I would love to work on your brand the way R.M. Williams make their boots.
We have this debate regularly in our office.
Was it the creative? Was it the message? Was it the targeting? Or was it just a business with a solid reputation putting up more ads in the right place?
My argument is that brand always has to win.
Quick promotions and quick win style selling only work in the short term. You train your customers to wait for discounts, eroding the value of your product, and you end up with buyers who only want to talk about your lowest possible price. Fun.
If you are like me, you almost never buy anything full price, especially online. But there are exceptions. Like most blokes who hit a certain age, you recognise game. For me, that is R.M. Williams boots.
They are an icon. A beacon of the Australian way. Everyone knows exactly how much you spent. Are they a status symbol? Maybe. Are they good value? Absolutely. Will I wear them until I die? Absolutely. Will I tell people about them and buy them for my kids? You bet.
That is how branding works.
If you want to build a brand that stands the test of time and you have the long game in mind, let’s talk. I would love to work on your brand the way R.M. Williams make their boots.
0 comments
Author:
Michael Noone
Aug 18, 2025 12:08 AM
regular
This isn't an "I told you so post" .... ok it is. But this is just so satisfying. Partly, because I was right, partly because I was told AI had no relevance in business and it couldn't add value to a company and then partly because I was wrong.
Fast forward to today and I am absolutely sick of hearing about AI. There are AI evangelists preaching about the 3-4 person company with over 50 AI agents who just generated over $3m revenue in less than 6 months. There are AI doomsday prophets reminding their staff that they could all soon be replaced by AI. There are even those people whose breath never smelled right telling you how you can build a company (full of honest hard-working Aussies) and "then pull the guts out of it" with AI and possibly rake in millions in profit when you sell it off. There is AI that has been harnessed to do X, Y and Z. All while you make your coffee and much faster than I could write this post.
AI is truly incredible.
It will change everything we do.
It has changed a lot of what and how we do things already. We're even starting to see when lazy people aren't even reading their emails and responding via AI, because the answers don't match the deeper meaning of the question, followed by a series of possible tangent solutions.
As a business owner I have to ask;
How many AI agents would it take to effectively run my weekly 1:1 meetings and help navigate through my day to day?
How much AI would it take to manage all of the emotionally taxing soft-skills required to work with people?
Most importantly, how many AI agents does it take to change a lightbulb?
So yes, AI is incredibly helpful, like a washer-dryer combo in the laundry, once you get it, you never go back. However, we will never replace the human touch, the reading between the lines, the little things that create a spark, the ingenuity, the humour or the thrill of creating brands, capturing a product on camera, building websites or launching campaigns.
Your role, or rather our role as an agency, in some of these aspects, will change. But your gut feel, the inspiration for some of the great beer commercials that will remain forever etched in the Australian psyche, that is irreplaceable.
Fast forward to today and I am absolutely sick of hearing about AI. There are AI evangelists preaching about the 3-4 person company with over 50 AI agents who just generated over $3m revenue in less than 6 months. There are AI doomsday prophets reminding their staff that they could all soon be replaced by AI. There are even those people whose breath never smelled right telling you how you can build a company (full of honest hard-working Aussies) and "then pull the guts out of it" with AI and possibly rake in millions in profit when you sell it off. There is AI that has been harnessed to do X, Y and Z. All while you make your coffee and much faster than I could write this post.
AI is truly incredible.
It will change everything we do.
It has changed a lot of what and how we do things already. We're even starting to see when lazy people aren't even reading their emails and responding via AI, because the answers don't match the deeper meaning of the question, followed by a series of possible tangent solutions.
As a business owner I have to ask;
How many AI agents would it take to effectively run my weekly 1:1 meetings and help navigate through my day to day?
How much AI would it take to manage all of the emotionally taxing soft-skills required to work with people?
Most importantly, how many AI agents does it take to change a lightbulb?
So yes, AI is incredibly helpful, like a washer-dryer combo in the laundry, once you get it, you never go back. However, we will never replace the human touch, the reading between the lines, the little things that create a spark, the ingenuity, the humour or the thrill of creating brands, capturing a product on camera, building websites or launching campaigns.
Your role, or rather our role as an agency, in some of these aspects, will change. But your gut feel, the inspiration for some of the great beer commercials that will remain forever etched in the Australian psyche, that is irreplaceable.
3 comments
Author:
Michael Noone
Aug 01, 2025 04:23 AM
regular
Something really cool happened the other day.
We were at one of our big team lunches. We do these for all our new starters. I was sitting with two of the newest team members and asked them a few things:
- What’s the transition been like?
- What could we do better for the next person?
- What could we do better as an agency?
There were a few things we can improve on, which is exactly why I ask. But then one of them said something that really stuck with me:
"Q Agency is the most relaxed agency I’ve ever worked at, but somehow more work gets done than anywhere else."
That might be one of the best compliments I’ve had since starting this business.
It speaks directly to what we’re building here.
I’ve always believed that a relaxed environment is one that is built on trust, transparency, and solutions over blame... it just frees people up.
- Mental freedom creates room for creativity.
- Creativity lifts results.
- And results empower the team even more
It’s the kind of place I always wanted to work at.
And we’re just getting started.
We were at one of our big team lunches. We do these for all our new starters. I was sitting with two of the newest team members and asked them a few things:
- What’s the transition been like?
- What could we do better for the next person?
- What could we do better as an agency?
There were a few things we can improve on, which is exactly why I ask. But then one of them said something that really stuck with me:
"Q Agency is the most relaxed agency I’ve ever worked at, but somehow more work gets done than anywhere else."
That might be one of the best compliments I’ve had since starting this business.
It speaks directly to what we’re building here.
I’ve always believed that a relaxed environment is one that is built on trust, transparency, and solutions over blame... it just frees people up.
- Mental freedom creates room for creativity.
- Creativity lifts results.
- And results empower the team even more
It’s the kind of place I always wanted to work at.
And we’re just getting started.
8 comments
Author:
Michael Noone
Jul 31, 2025 03:08 AM
quote
We have been keeping our heads down and working pretty hard lately, but here's one of the reasons why!
These tech and health start-ups have been incredible projects to work on and has pushed our teams to deliver the incredible results you can see.
Taking these brands and bringing them to life in the digital world is always an incredibly rewarding process, as we take all of the beautiful brand work (The Everlab brand was done by For The People) and turning it into a highly converting, highly functional website, without compromising on the brand aesthetics. It's a fine line, but one that we love to tread.
Special mention to Jake Oxley who leads the design and build and Joshua Richardson who has an extraordinary talent for optimising our projects for conversion.
These tech and health start-ups have been incredible projects to work on and has pushed our teams to deliver the incredible results you can see.
Taking these brands and bringing them to life in the digital world is always an incredibly rewarding process, as we take all of the beautiful brand work (The Everlab brand was done by For The People) and turning it into a highly converting, highly functional website, without compromising on the brand aesthetics. It's a fine line, but one that we love to tread.
Special mention to Jake Oxley who leads the design and build and Joshua Richardson who has an extraordinary talent for optimising our projects for conversion.
2 comments
Author:
Michael Noone
Apr 07, 2025 09:57 AM
quote
I read this article today and the comments section didn't allow me to write enough in response. So here we are.
Centre for Western Sydney, Andy Marks
I run and own a thriving business (Q Agency) in Western Sydney that has successfully attracted talented creatives and strategists from across Sydney. We’re proud to work with a portfolio of local and global brands, at the forefront of their respective industries.
The pandemic demonstrated that we can effectively partner with national and international brands without being located in Sydney’s CBD. In fact, several of our team members travel from eastern Sydney to work with us, and I personally enjoy a brief 15-minute commute (that’s with traffic). Western Sydney is currently experiencing unprecedented investment and development.
I believe we benefit most when we move beyond viewing ourselves as disadvantaged, or 'westies'. Rather than focusing on perceived inequities, let's acknowledge the unique advantages our region offers. Different parts of Sydney present different opportunities and challenges for residents.
Western Sydney provides an ideal ecosystem for startups and innovation, with incredibly exciting existing and emerging talent. Our city is a diverse mosaic of opportunities spanning all regions. The billions being invested in infrastructure here signals tremendous potential for growth, building on what we’re already achieving.
We stand at the threshold of transformative change in Western Sydney. I encourage us all to embrace these opportunities and inspire others to do the same. Let's focus on our strengths - affordable business startup costs, competitive talent pools, and room for growth. By offering competitive salaries and pursuing excellence, we’re proud to be building something remarkable right here.
Let's approach the future with optimism and proactive energy, there are no victims here.
Centre for Western Sydney, Andy Marks
I run and own a thriving business (Q Agency) in Western Sydney that has successfully attracted talented creatives and strategists from across Sydney. We’re proud to work with a portfolio of local and global brands, at the forefront of their respective industries.
The pandemic demonstrated that we can effectively partner with national and international brands without being located in Sydney’s CBD. In fact, several of our team members travel from eastern Sydney to work with us, and I personally enjoy a brief 15-minute commute (that’s with traffic). Western Sydney is currently experiencing unprecedented investment and development.
I believe we benefit most when we move beyond viewing ourselves as disadvantaged, or 'westies'. Rather than focusing on perceived inequities, let's acknowledge the unique advantages our region offers. Different parts of Sydney present different opportunities and challenges for residents.
Western Sydney provides an ideal ecosystem for startups and innovation, with incredibly exciting existing and emerging talent. Our city is a diverse mosaic of opportunities spanning all regions. The billions being invested in infrastructure here signals tremendous potential for growth, building on what we’re already achieving.
We stand at the threshold of transformative change in Western Sydney. I encourage us all to embrace these opportunities and inspire others to do the same. Let's focus on our strengths - affordable business startup costs, competitive talent pools, and room for growth. By offering competitive salaries and pursuing excellence, we’re proud to be building something remarkable right here.
Let's approach the future with optimism and proactive energy, there are no victims here.
5 comments
Author:
Michael Noone
Mar 27, 2025 05:06 AM
regular
The next time you're sitting on the fence, just think "what is the cost of inaction?" If I do nothing, and change nothing, can I just keep going or will I stagnate?
We meet so many companies, who find the leap from not doing marketing to doing marketing is like the kid who approaches the diving board for the first time ever... walking back and forth numerous times deciding if they should jump, but by the time they've hit the water they are already smiling wishing they jumped sooner.
If you're doing nothing, you won't grow, if you don't know how to grow: test, test, test.
Yes there are bad strategies, yes you can can blow a lot of cash on a wrong decision, so start small, start simple and test, test, test. When you find what's working, scale it! Then move to the next thing and test.
We meet so many companies, who find the leap from not doing marketing to doing marketing is like the kid who approaches the diving board for the first time ever... walking back and forth numerous times deciding if they should jump, but by the time they've hit the water they are already smiling wishing they jumped sooner.
If you're doing nothing, you won't grow, if you don't know how to grow: test, test, test.
Yes there are bad strategies, yes you can can blow a lot of cash on a wrong decision, so start small, start simple and test, test, test. When you find what's working, scale it! Then move to the next thing and test.
2 comments
Author:
Michael Noone
Mar 06, 2025 05:00 AM
regular
What's it like working at Q Agency?
Do we boast about 90 hours working weeks? No. That's stupid and unsustainable.
Have we ever had to do them. Yes. And it was stupid and we hated it and it was unsustainable.
Most of our staff work 9-5 or thereabouts, because they're human, they have families, friends and an active social life... we get it. That's what we want too.
Some of our staff work from home. But only if you've worked in office for minimum 8-12 weeks first... and it really depends on your role too.
Juniors don't get to work from home. You have too much to learn and you need to be in the thick of it rubbing shoulders with everyone.
We're always looking for opportunities to broaden and strengthen the team.
We love meeting new people.
Keen? Drop a line.
Do we boast about 90 hours working weeks? No. That's stupid and unsustainable.
Have we ever had to do them. Yes. And it was stupid and we hated it and it was unsustainable.
Most of our staff work 9-5 or thereabouts, because they're human, they have families, friends and an active social life... we get it. That's what we want too.
Some of our staff work from home. But only if you've worked in office for minimum 8-12 weeks first... and it really depends on your role too.
Juniors don't get to work from home. You have too much to learn and you need to be in the thick of it rubbing shoulders with everyone.
We're always looking for opportunities to broaden and strengthen the team.
We love meeting new people.
Keen? Drop a line.
0 comments
Author:
Michael Noone
Mar 03, 2025 09:00 PM
regular
At Q Agency, we have an unwritten rule: leave your ego at the door.
Staying teachable and accountable is a must because the moment we think we’ve got it all figured out, our blind spots grow—and our results suffer.
Running a business has forced me to confront my weaknesses every single day. It’s uncomfortable, sometimes brutal, but necessary. The more I face it, the better I become at drawing out the best in our teams.
Ask our staff.
We work hard on staying open to feedback. We have honest conversations about our work—not to tear anyone down, but to push ourselves to deliver the best for our clients. Some of our most successful campaigns started as ideas I thought wouldn’t work.
That’s the power of a team that embraces growth.
Hiring isn’t just about filling roles. It’s about building a culture where people challenge each other, stay accountable, and never stop improving.
If that sounds like you, let’s talk.
Staying teachable and accountable is a must because the moment we think we’ve got it all figured out, our blind spots grow—and our results suffer.
Running a business has forced me to confront my weaknesses every single day. It’s uncomfortable, sometimes brutal, but necessary. The more I face it, the better I become at drawing out the best in our teams.
Ask our staff.
We work hard on staying open to feedback. We have honest conversations about our work—not to tear anyone down, but to push ourselves to deliver the best for our clients. Some of our most successful campaigns started as ideas I thought wouldn’t work.
That’s the power of a team that embraces growth.
Hiring isn’t just about filling roles. It’s about building a culture where people challenge each other, stay accountable, and never stop improving.
If that sounds like you, let’s talk.
0 comments
Author:
Michael Noone
Mar 02, 2025 10:12 AM
regular
Hiring at Q Agency: Why Fit, Drive, and Growth Matter
When we hire at Q Agency, we look beyond just skills and experience. The right people make all the difference, and we focus on key attributes that shape a strong team:
Are they a good fit for our culture?
Will they complement or contrast well with their immediate team?
Do they have the drive to see things through?
How do they handle failure?
How do they respond to critique?
Do they have a hunger to always do better?
Recently, we hired someone we originally said “no” to. Not because they weren’t a good fit, but because the timing wasn’t right. Two years later, as the agency continued growing, a spot opened up, and he was our first call.
This is why we always keep an open mind.
When we hire at Q Agency, we look beyond just skills and experience. The right people make all the difference, and we focus on key attributes that shape a strong team:
Are they a good fit for our culture?
Will they complement or contrast well with their immediate team?
Do they have the drive to see things through?
How do they handle failure?
How do they respond to critique?
Do they have a hunger to always do better?
Recently, we hired someone we originally said “no” to. Not because they weren’t a good fit, but because the timing wasn’t right. Two years later, as the agency continued growing, a spot opened up, and he was our first call.
This is why we always keep an open mind.
0 comments
Author:
Michael Noone
Mar 01, 2025 08:00 AM
regular
We continue to grow and are always on the lookout for new talent.
At the moment, we're looking for:
- Webflow Web Developer
- SEO Manager
- Account Manager
- Sales Manager
- Content Creators
Yes, we're in Western Sydney!
Yes, we actually have a cool office!
Yes, we love to win!
At the moment, we're looking for:
- Webflow Web Developer
- SEO Manager
- Account Manager
- Sales Manager
- Content Creators
Yes, we're in Western Sydney!
Yes, we actually have a cool office!
Yes, we love to win!
0 comments
Author:
Michael Noone
Feb 26, 2025 01:09 PM
regular
As a brand designer, my process starts with research. Diving into a company’s mission, market, and tribe. Then, I let my thoughts wander, exploring the many paths that shape a brand’s visual and strategic identity. I also love to see how our designers can often interpret the same brief so differently.
Lately, I’ve been noticing a trend: more brands are integrating AI into their core offerings, and yet, many of them follow the same aesthetic formula; techy, illustrated, and animated. But why?
Why do AI-driven brands lean so heavily on abstract visuals and illustrations when their impact is deeply human? Why do so many tech brands show so few people? Is it just less offensive and more globally adaptable?
Technology is meant to serve people, not the other way around. And as designers, we have a responsibility to ensure that brand identities reflect this. AI should be a seamless enhancer of human experiences, not the focal point. The best applications of AI in branding (from what I have seen), sales, and marketing don’t scream "AI"—they simply make interactions smoother, more intuitive, and more engaging.
Think about the Vivid Festival in Sydney. Light transforms space, making familiar places feel entirely new. That’s creativity at work. But when we pour our ingenuity, gut-feel and life into AI-driven brands, who owns the creativity? Are we just iterating sameness on a global scale? Will AI make us crave imperfect, human experiences even more? Will it replace the sleepy barista who gets your coffee order right despite the Monday morning slightly-hungover-haze?
Maybe AI is the secret sauce we all use but don’t always talk about? Unless, of course, like a keto, vegan, or carnivore diet, we have to talk about it and it is just the emergence of something new.
I would love to hear your thoughts, how do you see AI shaping the future of brand design? Will it be better or have we lost our way?
Lately, I’ve been noticing a trend: more brands are integrating AI into their core offerings, and yet, many of them follow the same aesthetic formula; techy, illustrated, and animated. But why?
Why do AI-driven brands lean so heavily on abstract visuals and illustrations when their impact is deeply human? Why do so many tech brands show so few people? Is it just less offensive and more globally adaptable?
Technology is meant to serve people, not the other way around. And as designers, we have a responsibility to ensure that brand identities reflect this. AI should be a seamless enhancer of human experiences, not the focal point. The best applications of AI in branding (from what I have seen), sales, and marketing don’t scream "AI"—they simply make interactions smoother, more intuitive, and more engaging.
Think about the Vivid Festival in Sydney. Light transforms space, making familiar places feel entirely new. That’s creativity at work. But when we pour our ingenuity, gut-feel and life into AI-driven brands, who owns the creativity? Are we just iterating sameness on a global scale? Will AI make us crave imperfect, human experiences even more? Will it replace the sleepy barista who gets your coffee order right despite the Monday morning slightly-hungover-haze?
Maybe AI is the secret sauce we all use but don’t always talk about? Unless, of course, like a keto, vegan, or carnivore diet, we have to talk about it and it is just the emergence of something new.
I would love to hear your thoughts, how do you see AI shaping the future of brand design? Will it be better or have we lost our way?
1 comments
Author:
Michael Noone
Feb 07, 2025 12:15 AM
regular
There was a time when I thought business owners needed to know everything... that was very limiting, as every time someone smarter, more creative or more charismatic came along there would be a small twinge inside, a sinking feeling that I didn't have the goods.
It was very liberating when a friend of mine once said; "I hired this guy who used to work for NASA! He is so much smarter than me, but I know I can help get the best out of him and that will cause our projects to come out on top."
I am now helping to run a business full of people more qualified, more creative, more logical and more talented than me... and I love it! It's helped to deliver exceptional outcomes for clients that I could have never achieved if it was left up to me alone.
This change in mindset and role has us to create better briefs, better strategies and draw together the best from our team of specialists, constantly raising the bar for our team and our clients.
So if you think we can do better, I want to hear from you. If you have new ways of approaching marketing, or you have a cracking resume full of wins, yes, I want to hear from you.
It was very liberating when a friend of mine once said; "I hired this guy who used to work for NASA! He is so much smarter than me, but I know I can help get the best out of him and that will cause our projects to come out on top."
I am now helping to run a business full of people more qualified, more creative, more logical and more talented than me... and I love it! It's helped to deliver exceptional outcomes for clients that I could have never achieved if it was left up to me alone.
This change in mindset and role has us to create better briefs, better strategies and draw together the best from our team of specialists, constantly raising the bar for our team and our clients.
So if you think we can do better, I want to hear from you. If you have new ways of approaching marketing, or you have a cracking resume full of wins, yes, I want to hear from you.
0 comments
Author:
Michael Noone
Jan 28, 2025 12:06 AM
regular
This is a cracker of a role for anyone in the social media space. I'm not just saying that because it's in a business I happen to be running, but there's a really broad mix of clients and types of work to keep it very interesting. As we are an end-to-end business you are involved in the strategy and development from the very start through to execution.
If this is you or someone you know would be the right fit, drop a line or send me an email!
If this is you or someone you know would be the right fit, drop a line or send me an email!
0 comments
Author:
Michael Noone
Nov 28, 2024 07:27 AM
quote
It's no secret we're growing and this is a great role alongside some very talented and hardworking designer / developers in Q Agency.
This role will push you to be better and you're guaranteed to walk away with some amazing portfolio pieces.
This role will push you to be better and you're guaranteed to walk away with some amazing portfolio pieces.
0 comments
Author:
Michael Noone
Nov 21, 2024 11:53 AM
regular
Hey New Grads (or someone who knows a new grad), due to recent client wins we have a cracking role going for a Paid Ads Junior. You would be mentored by our very own Sam Harris and sit alongside some of the best creatives in the market. The role is ideal for someone looking to go into the analytical paid media side of marketing.
No experience needed, just a willingness to learn, a love of numbers and an analytical mind.
Drop an email to [email protected] with a cover letter and a your CV and we would love to meet you.
No experience needed, just a willingness to learn, a love of numbers and an analytical mind.
Drop an email to [email protected] with a cover letter and a your CV and we would love to meet you.
1 comments
Author:
Michael Noone
Nov 13, 2024 09:04 PM
quote
This month is Q Agency’s third birthday. It’s a great time to look back over everything that we have learned and achieved.
I know, as a business owner, you see all the areas you want to keep improving on and where things need to change or who the next hire needs to be… the list goes on.
I can confidently say that I couldn’t have done even a quarter of the things we do without Joshua Richardson and the great team we have with us here at Q. People like Jake Oxley and Jarrid Mayberry who have been with us from the start and make us look good (literally). Thanks too goes to Jake Farragher, one of the 3 co-founders who constantly pushes us to be better (he doesn’t like being mentioned, but it’s Q’s birthday and that’s what happens).
My biggest learning is that it’s very important not to be the smartest one in the room, but always be the learner. It’s so much better to let people do what they do best and my job most of the time is just to facilitate the right environment for the team to flourish in.
I know, as a business owner, you see all the areas you want to keep improving on and where things need to change or who the next hire needs to be… the list goes on.
I can confidently say that I couldn’t have done even a quarter of the things we do without Joshua Richardson and the great team we have with us here at Q. People like Jake Oxley and Jarrid Mayberry who have been with us from the start and make us look good (literally). Thanks too goes to Jake Farragher, one of the 3 co-founders who constantly pushes us to be better (he doesn’t like being mentioned, but it’s Q’s birthday and that’s what happens).
My biggest learning is that it’s very important not to be the smartest one in the room, but always be the learner. It’s so much better to let people do what they do best and my job most of the time is just to facilitate the right environment for the team to flourish in.
10 comments
Author:
Michael Noone
Nov 03, 2024 10:47 PM
regular
My initial dives into the realm of influencers was filled with skepticism and enormous internal resistance, but my business partner Joshua Richardson and the digital team at Q Agency presented the data around our clients target audience. The reach and engagement we could expect on a significantly lower budget than the multi-channel approach I had in mind was mind blowing and so we dived in, boots and all! We have never looked back.
Here are 5 things we, as an agency, learned along the way. And yes, there were plenty of mistakes made - that's just par for the course.
Here are 5 things we, as an agency, learned along the way. And yes, there were plenty of mistakes made - that's just par for the course.
0 comments
Author:
Michael Noone
Oct 31, 2024 10:43 PM
regular
I have always been on the fence with influencers, are they a necessary evil or are they just people who have built a great channel with interesting or useful information? I will be exploring this in a number of posts and reflecting on the learnings we have made Q Agency. So let's start with negotiating.
The business deal has to work for both parties and here is one of the experiences I had.
The business deal has to work for both parties and here is one of the experiences I had.
4 comments
Author:
Michael Noone
Oct 21, 2024 11:34 PM
regular
If your rebrand is driven by a shift in operations and a renewed effort in the market then you have a platform for enormous growth and change. A brand refresh won't fix poor management or a badly run business, but it does an excellent job of reinvigorating a company's perception in the marketplace. If done well, it will also have a positive impact on sales.
Take Cookie Man Australia Pty. Ltd. for example, while it wasn’t strictly a re-brand, we did freshen up all of the assets, shift the style and tone of the messaging, change their approach to market and help improve sales by some significant margin (I’d love to tell you the % increase but I can’t) however, we didn’t change the logo… therefore it’s not a rebrand right? …right? Of course it was a rebrand. Every branding expert and marketer will often be heard screeching in a back office into a pillow “your logo is not your brand!” Sure it’s part of it all, but it’s not the brand.
The Cookieman company came to launch their brand back into the market, coupled with some new strategy and a lot of energy and focus from their team to see the business succeed. I would love to say that we were the major driver behind their huge success, but it’s also just a really good product and we just found some really cool ways to let everyone know that Cookieman was back!
Take Cookie Man Australia Pty. Ltd. for example, while it wasn’t strictly a re-brand, we did freshen up all of the assets, shift the style and tone of the messaging, change their approach to market and help improve sales by some significant margin (I’d love to tell you the % increase but I can’t) however, we didn’t change the logo… therefore it’s not a rebrand right? …right? Of course it was a rebrand. Every branding expert and marketer will often be heard screeching in a back office into a pillow “your logo is not your brand!” Sure it’s part of it all, but it’s not the brand.
The Cookieman company came to launch their brand back into the market, coupled with some new strategy and a lot of energy and focus from their team to see the business succeed. I would love to say that we were the major driver behind their huge success, but it’s also just a really good product and we just found some really cool ways to let everyone know that Cookieman was back!
5 comments
Author:
Michael Noone
Oct 08, 2024 01:54 AM
regular
Anyone who knows me, knows how much I love photography and that I am personally very excited to announce that Q Agency, in partnership with Western Sydney University will be hosting a Photo Masterclass with the incredible Tom Wholohan at the Manufactor precinct in Penrith.
This is the ideal masterclass for photographers looking to hone their craft and learn from one of Australia's best. Featuring a guest appearance from one of Tom’s photo stylists.
15th November, 4-9pm
2115 Castlereagh Road Penrith
Student pricing available for University and TAFE students.
https://lnkd.in/gyNFa3yE
This is the ideal masterclass for photographers looking to hone their craft and learn from one of Australia's best. Featuring a guest appearance from one of Tom’s photo stylists.
15th November, 4-9pm
2115 Castlereagh Road Penrith
Student pricing available for University and TAFE students.
https://lnkd.in/gyNFa3yE
3 comments
Author:
Michael Noone
Aug 30, 2024 09:59 AM
regular
Today I had the privilege of being on an Executive Advisory Committee for Western Sydney University, hosted and run by Michelle Catanzaro, Katrina Sandbach, Dan Johnston and Meg Flavell in partnership with Q Agency and a host of Sydney’s best agencies at Adobe head office in Sydney, providing insights and feedback on the Visual Communications degree that is currently being reshaped from the ground up.
Myself and other creative directors were able to share ideas and provide both technical and strategic insight into the future workplace that students will be entering into and how to best prepare them for the future.
Myself and other creative directors were able to share ideas and provide both technical and strategic insight into the future workplace that students will be entering into and how to best prepare them for the future.
1 comments
Author:
Michael Noone
Apr 21, 2024 11:24 AM
repost
Q Agency is excited to be opening job opportunities for 4 new positions:
🧑💻 Junior Web Designer/Developer
✨ SEO Intern
🎥 Video Editor
🤳Senior Meta Ads + Google Ads Specialist
Roles are based in Penrith, NSW.
If you know anyone interested please get them to send me a DM or submit their resume to [email protected]
🧑💻 Junior Web Designer/Developer
✨ SEO Intern
🎥 Video Editor
🤳Senior Meta Ads + Google Ads Specialist
Roles are based in Penrith, NSW.
If you know anyone interested please get them to send me a DM or submit their resume to [email protected]
2 comments
Author:
Joshua Richardson
Dylan Modino
Data-Driven SEO Solutions for Measurable Impact 🔎LinkedIn Profile
Email
Name
Dylan Modino
Title
Dylan Modino - Data-Driven SEO Solutions for Measurable ...
Headline
Data-Driven SEO Solutions for Measurable Impact 🔎
Location
Sydney, New South Wales
Summary
SEO-focused digital marketing leader with over five years of experience, excelling in driving organic growth and customer engagement. Committed to elevating brands from startups to enterprises through ROI-centric SEO strategies.
Co-founder of Uppercut Digital, where we leverage data analytics and best practices to solve intricate business challenges. We're far from your run-of-the-mill digital marketing agency. At Uppercut Digital, we craft bespoke digital solutions that truly make an impact. 🥊
Our ethos centres on delivering quantifiable ROI through tailored campaigns, innovative content strategies, and exceptional customer service. Ready to optimise your digital presence? Let's connect. 🚀
In essence, I help businesses climb search rankings and boost revenue. 📈
Co-founder of Uppercut Digital, where we leverage data analytics and best practices to solve intricate business challenges. We're far from your run-of-the-mill digital marketing agency. At Uppercut Digital, we craft bespoke digital solutions that truly make an impact. 🥊
Our ethos centres on delivering quantifiable ROI through tailored campaigns, innovative content strategies, and exceptional customer service. Ready to optimise your digital presence? Let's connect. 🚀
In essence, I help businesses climb search rankings and boost revenue. 📈
Snippet
Scotwork Australia. Aug 2018 - Nov 2018 4 months. Sydney, New South Wales, Australia. Green Web Marketing Graphic. SEO Digital Marketing Executive. Green Web ...
Current Experiences
Co-Founder & Head of SEO
Uppercut Digital
Sydney, New South Wales, Australia
Started: Aug 2023 - Present
Step into the digital ring with 💥 Uppercut Digital - 🥊 - Your championship corner team in the world of digital marketing. Specialising in SEO, Google Ads, and Social Media Marketing, we throw powerful digital punches that elevate your online presence and knock out the competition. Our strategy: deliver a one-two combo of optimised search results and ad spending efficiency, coupled with a flurry of engaging social content. With transparent reporting and tailored service, we're in your corner every round. Uppercut Digital – where your success is our knockout victory.
Industry: Marketing and Advertising
Company Size: 1-10 (7 staff)
Contact Information
Emails:
[email protected]
(100) (work)
[email protected]
(100) (personal)
Phones:
+61421208191
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/dylanmodino
(100)
Facebook:
https://www.facebook.com/dylan.modino
(100)
LinkedIn Posts - Dylan Modino
20 post(s) found
Nov 17, 2025 10:50 AM
repost
We’ve been shortlisted for the 2026 APAC Search Awards — across EIGHT categories.
This means a lot. It reflects the way our team shows up every day — collaborating, challenging each other, refining strategies, and pushing for smarter, sharper, more impactful work.
And most importantly, it’s a reflection of the clients who trust us with their growth.
Our shortlisted categories:
• Best SEO Campaign
• Best Use of Search – Retail / eCommerce (PPC)
• Best Use of Search – B2B (SEO)
• Best Use of Search – Health
• Best Local Campaign (SEO)
• Best Local Campaign (PPC)
• Best Low Budget Campaign (SEO)
• Best Low Budget Campaign (PPC)
📅 Winners to be announced 5 February 2026
Thank you to all our clients and the team at Uppercut Digital 🏆
#uppercutdigital #apacsearchawards #apacawards #awards #googleads #seo #digitalmarketing #ppc #paidads #metaads #leadgeneration #sydneybusiness #webdesign #marketingagency #conversionstrategy #marketing #performancemarketing #searchengineoptimisation #knockoutthecompetition
This means a lot. It reflects the way our team shows up every day — collaborating, challenging each other, refining strategies, and pushing for smarter, sharper, more impactful work.
And most importantly, it’s a reflection of the clients who trust us with their growth.
Our shortlisted categories:
• Best SEO Campaign
• Best Use of Search – Retail / eCommerce (PPC)
• Best Use of Search – B2B (SEO)
• Best Use of Search – Health
• Best Local Campaign (SEO)
• Best Local Campaign (PPC)
• Best Low Budget Campaign (SEO)
• Best Low Budget Campaign (PPC)
📅 Winners to be announced 5 February 2026
Thank you to all our clients and the team at Uppercut Digital 🏆
#uppercutdigital #apacsearchawards #apacawards #awards #googleads #seo #digitalmarketing #ppc #paidads #metaads #leadgeneration #sydneybusiness #webdesign #marketingagency #conversionstrategy #marketing #performancemarketing #searchengineoptimisation #knockoutthecompetition
1 comments
Author:
Uppercut Digital
Nov 17, 2025 10:50 AM
repost
We've been shortlisted for the 2026 APAC Search Awards 🏆
A huge thank you to our team for consistently showing up, pushing boundaries, and delivering strategies that actually move the needle.
Every win we’ve had this year has come from smart planning, testing, refining, and staying laser-focused on what drives real results.
And of course, thank you to our clients who trust us to do what we do best 🚀
A huge thank you to our team for consistently showing up, pushing boundaries, and delivering strategies that actually move the needle.
Every win we’ve had this year has come from smart planning, testing, refining, and staying laser-focused on what drives real results.
And of course, thank you to our clients who trust us to do what we do best 🚀
6 comments
Author:
Jeremy Le
Oct 30, 2025 01:49 AM
repost
SEO vs Google Ads? More like SEO AND Google Ads. ✅
Too many businesses treat them like rivals, when in reality, they’re stronger together.
SEO builds long-term visibility and trust. 📈
Google Ads drives instant traffic and leads. 💰
When both channels work hand in hand, you’re not just chasing clicks, you’re building a full-funnel strategy that captures demand and creates it.
Stop choosing sides. Start using both to grow your buiness.
#uppercutdigital #googleads #seo #sydneyagency #digitalmarketing #seostrategy #ppc #searchmarketing #growthstrategy #marketingtips #smallbusinessmarketing #marketinggrowth #digitalagency #marketingagency #knockoutthecompetition
Too many businesses treat them like rivals, when in reality, they’re stronger together.
SEO builds long-term visibility and trust. 📈
Google Ads drives instant traffic and leads. 💰
When both channels work hand in hand, you’re not just chasing clicks, you’re building a full-funnel strategy that captures demand and creates it.
Stop choosing sides. Start using both to grow your buiness.
#uppercutdigital #googleads #seo #sydneyagency #digitalmarketing #seostrategy #ppc #searchmarketing #growthstrategy #marketingtips #smallbusinessmarketing #marketinggrowth #digitalagency #marketingagency #knockoutthecompetition
0 comments
Author:
Uppercut Digital
Oct 24, 2025 03:02 PM
repost
It’s never about having the biggest team.
It’s about having the RIGHT people in your corner.
The ones who:
→ Support each other through the highs and lows.
→ Share what they know so everyone grows.
→ Bring each other up, not down.
→ Leave their egos at the door.
At Uppercut, we’ve learned that culture isn’t built overnight.
It’s built through trust, through communication, and through genuine respect for one another.
A strong team isn’t just part of growing a business, it’s the reason you can grow.
At the end of the day, work will always be work.
But when you genuinely enjoy the people you’re working with, that’s when it truly counts.
#uppercutdigital #marketing #agency #digitalmarketing #teamculture #leadership #growthmindset #digitalmarketingagency #agencylife #teamwork #collaboration #mindsetmatters #workculture #knockoutthecompetition
It’s about having the RIGHT people in your corner.
The ones who:
→ Support each other through the highs and lows.
→ Share what they know so everyone grows.
→ Bring each other up, not down.
→ Leave their egos at the door.
At Uppercut, we’ve learned that culture isn’t built overnight.
It’s built through trust, through communication, and through genuine respect for one another.
A strong team isn’t just part of growing a business, it’s the reason you can grow.
At the end of the day, work will always be work.
But when you genuinely enjoy the people you’re working with, that’s when it truly counts.
#uppercutdigital #marketing #agency #digitalmarketing #teamculture #leadership #growthmindset #digitalmarketingagency #agencylife #teamwork #collaboration #mindsetmatters #workculture #knockoutthecompetition
2 comments
Author:
Jeremy Le
Oct 22, 2025 10:46 AM
repost
Meta’s Andromeda update.
It’s the new buzzword everyone’s throwing around right now.
Every marketing guru, agency, and LinkedIn post is talking about it (well.. I guess me too now).
“Meta has changed the game.”
“Does creative matter more than ever?”
“Is this the end of manual targeting?”
Here’s the truth,
Andromeda isn’t some groundbreaking shift.
It’s just the next step in a direction Meta’s ALREADY been heading to.
→ Meta’s algorithm is smarter at targeting than you
→ Quality > Quantity
→ Creative is king.
Too many brands are scrambling to “adapt” when really, nothing fundamental has changed.
If your foundations were strong before Andromeda, you’re already ahead.
Remember the basics:
→ Engaging creative that speaks directly to your target customer.
→ A landing page that checks all the boxes.
→ A clear, compelling offer that makes people take action.
→ And a diversified strategy - diversify your marketing to avoid platform risk.
It’s simple: Don’t overcomplicate your marketing.
It’s the new buzzword everyone’s throwing around right now.
Every marketing guru, agency, and LinkedIn post is talking about it (well.. I guess me too now).
“Meta has changed the game.”
“Does creative matter more than ever?”
“Is this the end of manual targeting?”
Here’s the truth,
Andromeda isn’t some groundbreaking shift.
It’s just the next step in a direction Meta’s ALREADY been heading to.
→ Meta’s algorithm is smarter at targeting than you
→ Quality > Quantity
→ Creative is king.
Too many brands are scrambling to “adapt” when really, nothing fundamental has changed.
If your foundations were strong before Andromeda, you’re already ahead.
Remember the basics:
→ Engaging creative that speaks directly to your target customer.
→ A landing page that checks all the boxes.
→ A clear, compelling offer that makes people take action.
→ And a diversified strategy - diversify your marketing to avoid platform risk.
It’s simple: Don’t overcomplicate your marketing.
0 comments
Author:
Jeremy Le
Oct 22, 2025 10:46 AM
repost
Q4 is the peak retail period — with key moments like Black Friday, Cyber Monday, and Christmas just around the corner. 🛍️
The brands that will win have already begun preparing their strategies.
But it’s not too late, here’s what you should focus on right now 👇
1️⃣ Build your Top-of-Funnel audiences. Don’t wait until November to start prospecting — warm audiences take time. 2️⃣ Dial in your creative strategy. The brands that win Q4 test early, double down on what works, and refresh fast. 3️⃣ Optimise your landing pages. Have a sales ready site that will convert your customers.
The goal? Be ready before the rush — not during it.
#uppercutdigital #googleads #seo #digitalmarketing #ppc #paidads #metaads #leadgeneration #q4 #blackfriday #peakretailperiod #salesplanning #sydneybusiness #webdesign #marketingagency #conversionstrategy #marketing #performancemarketing #searchengineoptimisation #knockoutthecompetition
But it’s not too late, here’s what you should focus on right now 👇
1️⃣ Build your Top-of-Funnel audiences. Don’t wait until November to start prospecting — warm audiences take time. 2️⃣ Dial in your creative strategy. The brands that win Q4 test early, double down on what works, and refresh fast. 3️⃣ Optimise your landing pages. Have a sales ready site that will convert your customers.
The goal? Be ready before the rush — not during it.
#uppercutdigital #googleads #seo #digitalmarketing #ppc #paidads #metaads #leadgeneration #q4 #blackfriday #peakretailperiod #salesplanning #sydneybusiness #webdesign #marketingagency #conversionstrategy #marketing #performancemarketing #searchengineoptimisation #knockoutthecompetition
1 comments
Author:
Uppercut Digital
Jul 17, 2025 08:24 AM
regular
We're #hiring. Know anyone who might be interested?
1 comments
Author:
Dylan Modino
Jun 23, 2025 07:47 AM
repost
🎉 We turn 2 today.
From day one, our mission has been simple… knockout results, no fluff.
Two years later, we’re proud to be helping amazing clients grow, scale, and dominate their space.
A huge thank you to all our clients, team members, and supporters who’ve been part of the journey. We truly appreciate you.
Here’s to even bigger wins ahead 👊
#uppercutdigital #agency #digitalmarketing #seo #paidadvertising #paidmedia #digitalagency #sydneyagency #digitalmarketingagency #socialmediaagency
From day one, our mission has been simple… knockout results, no fluff.
Two years later, we’re proud to be helping amazing clients grow, scale, and dominate their space.
A huge thank you to all our clients, team members, and supporters who’ve been part of the journey. We truly appreciate you.
Here’s to even bigger wins ahead 👊
#uppercutdigital #agency #digitalmarketing #seo #paidadvertising #paidmedia #digitalagency #sydneyagency #digitalmarketingagency #socialmediaagency
0 comments
Author:
Uppercut Digital
May 28, 2025 01:52 PM
repost
Everything You Need to Know About Quality Score
If you want to run better Google Ads and stop wasting budget — you need to understand Quality Scores.
It’s one of the most important (yet overlooked) factors that determines how well your ads perform.
But most businesses don’t even know it exists.
Let’s break it down 👇
🔍 What is Quality Score?
✔️ Google gives every keyword you target a score from 1 to 10.
✔️ This score tells you how relevant and useful your ad is to the person searching.
✔️ The higher your score, the better your ad can perform.
💡 Why does it matter?
A high Quality Score =
✅ Lower cost-per-click
✅ Higher ad ranking
✅ Better results without increasing your budget
A low Quality Score? You’re paying more to show up less.
📊 What affects Quality Score?
Google looks at 3 key things:
Expected CTR: How likely someone is to click your ad
Ad Relevance: How closely your ad matches the search query
Landing Page Experience: How relevant and helpful your website is
🛠️ How to improve it?
✔️ Write clear, relevant ad copy that matches what people are searching for
✔️ Group keywords tightly and use specific match types
✔️ Send users to landing pages that actually help them
✔️ Keep testing and optimising over time
If you’re not checking your Quality Score — you’re flying blind.
It’s one of the simplest ways to improve performance without spending more.
#qualityscore #adrelevance #googleads #ppc #digitalmarketing #searchads #marketing101 #smallbusinessmarketing #sem #paidmedia #googleads101 #paidadvertising #agency #paidads #googlemarketing
If you want to run better Google Ads and stop wasting budget — you need to understand Quality Scores.
It’s one of the most important (yet overlooked) factors that determines how well your ads perform.
But most businesses don’t even know it exists.
Let’s break it down 👇
🔍 What is Quality Score?
✔️ Google gives every keyword you target a score from 1 to 10.
✔️ This score tells you how relevant and useful your ad is to the person searching.
✔️ The higher your score, the better your ad can perform.
💡 Why does it matter?
A high Quality Score =
✅ Lower cost-per-click
✅ Higher ad ranking
✅ Better results without increasing your budget
A low Quality Score? You’re paying more to show up less.
📊 What affects Quality Score?
Google looks at 3 key things:
Expected CTR: How likely someone is to click your ad
Ad Relevance: How closely your ad matches the search query
Landing Page Experience: How relevant and helpful your website is
🛠️ How to improve it?
✔️ Write clear, relevant ad copy that matches what people are searching for
✔️ Group keywords tightly and use specific match types
✔️ Send users to landing pages that actually help them
✔️ Keep testing and optimising over time
If you’re not checking your Quality Score — you’re flying blind.
It’s one of the simplest ways to improve performance without spending more.
#qualityscore #adrelevance #googleads #ppc #digitalmarketing #searchads #marketing101 #smallbusinessmarketing #sem #paidmedia #googleads101 #paidadvertising #agency #paidads #googlemarketing
3 comments
Author:
Jeremy Le
May 12, 2025 10:33 AM
repost
April was one for the books — packed with client wins, strategy sessions, and some big steps forward behind the scenes.
🎯 Met with our TikTok agency rep to plan ahead for bigger, better campaigns — more scale, better hooks, and fresh ideas to help our clients win on the platform.
👊 We caught up with some amazing clients to celebrate the results we’ve been working hard on together.
💻 And of course, a whole lot of deep work… campaign optimisations, a/b testing, experimenting and much more!
#ppc #seo #digitalmarketing #digitalagency #sydneyagency #googleads #metaads #facebookads #tiktokads #marketing
🎯 Met with our TikTok agency rep to plan ahead for bigger, better campaigns — more scale, better hooks, and fresh ideas to help our clients win on the platform.
👊 We caught up with some amazing clients to celebrate the results we’ve been working hard on together.
💻 And of course, a whole lot of deep work… campaign optimisations, a/b testing, experimenting and much more!
#ppc #seo #digitalmarketing #digitalagency #sydneyagency #googleads #metaads #facebookads #tiktokads #marketing
1 comments
Author:
Uppercut Digital
May 02, 2025 02:02 AM
repost
Paid Ads 101 — A quick breakdown
Paid advertising is one of the most effective ways to get in front of your ideal customers.
But most people overcomplicate it — or worse, waste money without understanding how it works.
In this post, I’ll be going through a simple breakdown of:
↳ What are paid ads?
↳ Why use them?
↳ How it works
What is paid advertising?
It’s when you pay platforms like Google, Meta (Facebook/Instagram), TikTok, or LinkedIn to show your business to a specific audience through ads.
You can run ads to:
✅ Drive sales
✅ Get leads
✅ Promote content
✅ Grow brand awareness
How does it work?
You choose: → Your objective (sales, traffic, leads, etc.)
→ Your audience (age, interests, behaviours, search intent)
→ Your creative (the ad people see)
→ Your budget (daily or lifetime spend)
The platform then shows your ad to the people most likely to take action.
Why use paid ads?
If done right, it’s one of the most cost-effective ways to grow your business.
Paid ads let you:
✔️ Reach the right people immediately
✔️ Control how, where, and when your brand appears
✔️ Test offers, creatives, and messaging fast
✔️ Track performance and scale what works
This is the foundation — and next week I’ll be breaking each of these down into bite-sized posts to help you run better ads and stop wasting budget 💸
Are you running a paid ads strategy for your business currently?
#paidads #digitalmarketing #googleads #metaads #marketing101 #smallbusinessmarketing #ppc #sem #paidadvertising #paidads
Paid advertising is one of the most effective ways to get in front of your ideal customers.
But most people overcomplicate it — or worse, waste money without understanding how it works.
In this post, I’ll be going through a simple breakdown of:
↳ What are paid ads?
↳ Why use them?
↳ How it works
What is paid advertising?
It’s when you pay platforms like Google, Meta (Facebook/Instagram), TikTok, or LinkedIn to show your business to a specific audience through ads.
You can run ads to:
✅ Drive sales
✅ Get leads
✅ Promote content
✅ Grow brand awareness
How does it work?
You choose: → Your objective (sales, traffic, leads, etc.)
→ Your audience (age, interests, behaviours, search intent)
→ Your creative (the ad people see)
→ Your budget (daily or lifetime spend)
The platform then shows your ad to the people most likely to take action.
Why use paid ads?
If done right, it’s one of the most cost-effective ways to grow your business.
Paid ads let you:
✔️ Reach the right people immediately
✔️ Control how, where, and when your brand appears
✔️ Test offers, creatives, and messaging fast
✔️ Track performance and scale what works
This is the foundation — and next week I’ll be breaking each of these down into bite-sized posts to help you run better ads and stop wasting budget 💸
Are you running a paid ads strategy for your business currently?
#paidads #digitalmarketing #googleads #metaads #marketing101 #smallbusinessmarketing #ppc #sem #paidadvertising #paidads
11 comments
Author:
Jeremy Le
Jul 15, 2024 08:09 AM
regular
We're #hiring. Know anyone who might be interested? 🥊
0 comments
Author:
Dylan Modino
Jul 02, 2024 05:11 AM
repost
🚀 Ready to skyrocket your SEO? Dive into our latest tips on how to harness the power of often-overlooked SEO essentials! 🌟 Stop missing out and start climbing those SERP ranks by optimizing what you already have. From refining internal linking to mastering keyword opportunities, we've got the insider info you need!
🔍 Swipe left to uncover how simple tweaks can lead to major gains. Don’t just compete—dominate! #SEO #DigitalMarketing #SEOTips #seobasics #seoagency #seoagencysydney
🔍 Swipe left to uncover how simple tweaks can lead to major gains. Don’t just compete—dominate! #SEO #DigitalMarketing #SEOTips #seobasics #seoagency #seoagencysydney
0 comments
Author:
Uppercut Digital
Jul 01, 2024 10:36 AM
repost
🕵️♂️ Curious about your competitors’ ad strategies? Discover today how tools like #GoogleAdsTransparencyCentre, #SEMrush, and #FacebookAdLibrary can expose their secrets. Learn how to find competitor ad spend, top keywords, longest-running ads, most effective creatives, and top ads by country. Uncover the most commonly used ad types and much more! Swipe to unlock the power of competitive intelligence and supercharge your ad strategy! 🚀 #digitalmarketingagency #Googleadsagency #socialmediaagency #Googleadssydney #digitalmarketing #competitoranalysis
0 comments
Author:
Uppercut Digital
Jun 26, 2024 10:35 AM
repost
🚀 Elevating Your Site’s Trust & Authority: Part 2! Swipe through for simple, effective tips to implement E-E-A-T on your website. From visible contact details to showcasing your team’s expertise, these steps are designed to boost credibility and SEO. 🌟
Missed Part 1? Head back to our profile and find 'what the frick is eeat' to see the breakdown of what E-E-A-T stands for and why it's crucial for your business!
👉 Quick Tips Included:
Display your physical address 🏢
Make your phone number easily accessible 📞
Implement essential policies and conditions 📜
Create a 'Meet the Team' page to connect faces to your services 🤝
Develop author pages and credit content correctly 🖊️
Highlight any awards or recognitions 🏆
Ensure your 'Contact Us' page is up to date 📬
Implement these steps today and watch your site’s credibility soar! Got questions or need help? DM us! 💬
#EEAT #SEO #SEOtips #digitalmarketing
Missed Part 1? Head back to our profile and find 'what the frick is eeat' to see the breakdown of what E-E-A-T stands for and why it's crucial for your business!
👉 Quick Tips Included:
Display your physical address 🏢
Make your phone number easily accessible 📞
Implement essential policies and conditions 📜
Create a 'Meet the Team' page to connect faces to your services 🤝
Develop author pages and credit content correctly 🖊️
Highlight any awards or recognitions 🏆
Ensure your 'Contact Us' page is up to date 📬
Implement these steps today and watch your site’s credibility soar! Got questions or need help? DM us! 💬
#EEAT #SEO #SEOtips #digitalmarketing
0 comments
Author:
Uppercut Digital
Jun 18, 2024 05:20 AM
repost
Google Ads or SEO? Which one would you choose? 🌟 Today, we will explore when to choose one channel over the other and when to harness both to cover the full buyer's journey.
Want to see what the professionals think? Contact us today to receive a full complimentary audit worth over $3,000!
#digitalmarketingsydney #digitalmarketingaustralia #sydneybusiness #smallbusinessaustralia #SEOsydney #googleadssydney
Want to see what the professionals think? Contact us today to receive a full complimentary audit worth over $3,000!
#digitalmarketingsydney #digitalmarketingaustralia #sydneybusiness #smallbusinessaustralia #SEOsydney #googleadssydney
0 comments
Author:
Uppercut Digital
Jun 14, 2024 03:05 AM
repost
"🔥 Stop burning your budget! 🚀 On average, nearly half of digital marketing ad spend doesn't hit the mark. Tired of seeing your ad budget disappear without results? 🤔 Want to learn how we can save you money?
Take advantage of our FREE strategy session worth over $3,000 and watch your ROI soar. 🚀 Get in touch with Uppercut Digital today!
#DigitalMarketingSydney #SydneyBusiness #AdSpend #SMBbusiness #UppercutDigital
Take advantage of our FREE strategy session worth over $3,000 and watch your ROI soar. 🚀 Get in touch with Uppercut Digital today!
#DigitalMarketingSydney #SydneyBusiness #AdSpend #SMBbusiness #UppercutDigital
0 comments
Author:
Uppercut Digital
Nov 01, 2023 04:23 AM
regular
It's taken some time, but good things often do. Over the past three months, I've collaborated with Jeremy Le and Patryk Zawadka. Our collective goal? To bring much-needed change to the digital marketing agency landscape.🔥
As technology continues to evolve, many agencies are struggling to keep up. We saw this as an opportunity for innovation. The traditional, one-size-fits-all approach needs to be updated, and businesses need strategies that adapt to a changing digital environment. 🥊
That's why I'm pleased to announce the launch of Uppercut Digital, an agency focused on delivering measurable results.
Before you think, "Another digital marketing agency?" let me clarify. Our primary focus is on delivering a return on investment that sets us apart. We're committed to your business success.
No more ineffective campaigns or empty promises. It's time for a change. Ready to knockout the competition? Visit uppercutdigital.com.au for a free strategy session worth over $2k.🚀
As technology continues to evolve, many agencies are struggling to keep up. We saw this as an opportunity for innovation. The traditional, one-size-fits-all approach needs to be updated, and businesses need strategies that adapt to a changing digital environment. 🥊
That's why I'm pleased to announce the launch of Uppercut Digital, an agency focused on delivering measurable results.
Before you think, "Another digital marketing agency?" let me clarify. Our primary focus is on delivering a return on investment that sets us apart. We're committed to your business success.
No more ineffective campaigns or empty promises. It's time for a change. Ready to knockout the competition? Visit uppercutdigital.com.au for a free strategy session worth over $2k.🚀
11 comments
Author:
Dylan Modino
Jul 14, 2020 10:40 AM
quote
Great tips for Screaming Frog Users.
0 comments
Author:
Dylan Modino
Richard Bennett
From Digital Growth to Regeneration | APAC Strategy, AI Governance & Nature-Based RecoveryLinkedIn Profile
Email
Name
Richard Bennett
Title
Richard Bennett - From Digital Growth to Regeneration
Headline
From Digital Growth to Regeneration | APAC Strategy, AI Governance & Nature-Based Recovery
Location
Sydney, New South Wales
Summary
I believe the next era of AI-driven growth must balance innovation with responsibility and human impact.
As Head of Digital Growth & AI at WhistleOut, I focus on driving sustainable digital performance across APAC while ensuring AI is used ethically and transparently. My passion lies in shaping frameworks where governance and innovation work together to create lasting value.
Beyond work, I draw perspective from nature: hiking, photography, and the pleasure that comes from being in The Great Outdoors - a reminder that progress and balance must go hand in hand.
As Head of Digital Growth & AI at WhistleOut, I focus on driving sustainable digital performance across APAC while ensuring AI is used ethically and transparently. My passion lies in shaping frameworks where governance and innovation work together to create lasting value.
Beyond work, I draw perspective from nature: hiking, photography, and the pleasure that comes from being in The Great Outdoors - a reminder that progress and balance must go hand in hand.
Snippet
Oct 2019 1 year 2 months. Sydney, Australia. Midlife Marketing Graphic. Founder & Owner ... digital marketing strategy, providing solutions to Nestle brand needs ...
Current Experiences
Digital Growth & AI Lead
WhistleOut
Started: Aug 2024 - Present
• Driving business growth: leading digital growth strategy to increase traffic and monetisation across WhistleOut’s platforms, with a focus on Singapore market expansion.
• AI strategy & innovation: developing and implementing WhistleOut’s AI strategy, identifying and executing use cases that enhance customer experience, automate processes, and optimise decision-making.
• Commercial development & partnerships: engaging with telco carriers and partners to build WhistleOut’s presence in Singapore, optimising commercial relationships and revenue models.
• Data & insights: enhancing WhistleOut’s first-party data capabilities, leveraging AI and analytics to predict market trends, inform strategy, and refine commercial decisions.
• AI-powered customer experience: Leading development of AI tools to boost engagement and trust.
• Strategic product expansion: Exploring and testing new verticals and content models to drive sustainable traffic and revenue.
• AI strategy & innovation: developing and implementing WhistleOut’s AI strategy, identifying and executing use cases that enhance customer experience, automate processes, and optimise decision-making.
• Commercial development & partnerships: engaging with telco carriers and partners to build WhistleOut’s presence in Singapore, optimising commercial relationships and revenue models.
• Data & insights: enhancing WhistleOut’s first-party data capabilities, leveraging AI and analytics to predict market trends, inform strategy, and refine commercial decisions.
• AI-powered customer experience: Leading development of AI tools to boost engagement and trust.
• Strategic product expansion: Exploring and testing new verticals and content models to drive sustainable traffic and revenue.
Industry: Online Media
Company Size: 10-50 (46 staff)
Founder
Under Sea Over Stone
Started: Mar 2024 - Present
We provide a break from the demands and stresses of everyday life. USOS specialises in hiking adventures to get you to get away from the desk, and out into nature.
Industry: Health, Wellness and Fitness
Company Size: n/a (1 staff)
Founder
Digital Moose
Started: Jan 2024 - Present
• Ecommerce Strategy Development
• Digital Marketing Strategy
• Digital Transformation Strategy Development
• Scaling Strategies
• Training and Education
• Digital Marketing Strategy
• Digital Transformation Strategy Development
• Scaling Strategies
• Training and Education
Industry: Management Consulting
Company Size: n/a (1 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (personal)
[email protected]
(100) (work)
Phones:
+61415569881
(100) (mobile)
+61 2 9338 6010
(100) (work phone)
Social Media
LinkedIn:
https://www.linkedin.com/in/rjsbennett
(100)
LinkedIn:
https://www.linkedin.com/in/richard-bennett-b9458b7
(100)
Facebook:
https://facebook.com/rjsbennett
(100)
Facebook:
http://www.facebook.com/people/_/674270935
(100)
Twitter:
https://twitter.com/i/user/253374289
(100)
Pt:
http://pinterest.com/rjsbennett/
(100)
Fs:
http://foursquare.com/user/1143229
(100)
Twitter:
https://twitter.com/rjsbennett
(100)
LinkedIn Posts - Richard Bennett
50 post(s) found
Nov 07, 2025 12:07 AM
quote
Nudging this great read again. Spotted in the wilds of the Blue Mountains / Blackheath last week in Gleebooks Pty Ltd - it's out there!
1 comments
Author:
Richard Bennett
Nov 01, 2025 12:30 PM
repost
💡 One of the biggest questions in the book: What can I do to stay relevant in a world of constant change?
From growth mindset to scenario planning, the ideas we’ve collected show how individuals can not only adapt but thrive.
👉 What’s the single most valuable skill you’re developing right now to future-proof yourself?
50 Ideas That Changed the World of Work [📖 Economist Books / Profile, 2025]
Jeremy Kourdi & Jonathan Besser
Expert Leader & Intrepid Leadership Consulting
https://www.50ideas.world
From growth mindset to scenario planning, the ideas we’ve collected show how individuals can not only adapt but thrive.
👉 What’s the single most valuable skill you’re developing right now to future-proof yourself?
50 Ideas That Changed the World of Work [📖 Economist Books / Profile, 2025]
Jeremy Kourdi & Jonathan Besser
Expert Leader & Intrepid Leadership Consulting
https://www.50ideas.world
0 comments
Author:
50 Ideas That Changed the World of Work
Oct 10, 2025 02:43 AM
regular
Today (10/10) is World Mental Health Day, and a great opportunity to get outside and improve your mental well-being. AllTrails cite research that shows nature's benefits include mood enhancement, better memory, and reduced risk of mental health disorders.
As an advocate of better mental health and nature based recovery I'm encouraging everyone I know to #GetOutThere and get active in nature to help reduce stress and depression.
And for those of you keen to catch up on an Under Sea Over Stone hike - we will be back soon!!
As an advocate of better mental health and nature based recovery I'm encouraging everyone I know to #GetOutThere and get active in nature to help reduce stress and depression.
And for those of you keen to catch up on an Under Sea Over Stone hike - we will be back soon!!
0 comments
Author:
Richard Bennett
Oct 08, 2025 04:15 AM
regular
Mohammad Heidari Far is #hiring. Know anyone who might be interested?
Great role with the team at Flywheel - would recommend!!
Great role with the team at Flywheel - would recommend!!
0 comments
Author:
Richard Bennett
Oct 08, 2025 04:13 AM
regular
Will AI governance define the next chapter of growth?
Connection cuts through confusion...
The last couple of months have been something of a rollercoaster (IYKYK!) and they’ve prompted me to re-evaluate the direction I’m taking in terms of growth.
After years working across - and trying to make sense of - digital transformation and AI strategy, my focus is shifting towards the regulatory and governance side of AI, particularly where ethics, risk, and innovation intersect.
Without clear governance frameworks at a company level, even the best AI strategies will struggle to deliver. I believe the next wave of growth depends on building responsible AI practices that balance opportunity with accountability.
I’m now exploring ways to get closer to AI governance, policy development, and risk management, and would love to connect with anyone working with regulators, standards bodies, or think tanks shaping this space.
(And Alex Giordano & Neil Aitken – I suspect I may be tapping you on the shoulder...)
If you’re interested in how growth, governance, and human impact are evolving together, let’s catch up or grab a coffee.
#AIGovernance #ResponsibleAI #EthicalAI #Leadership #GrowthMindset #AIForGood #Innovation
Connection cuts through confusion...
The last couple of months have been something of a rollercoaster (IYKYK!) and they’ve prompted me to re-evaluate the direction I’m taking in terms of growth.
After years working across - and trying to make sense of - digital transformation and AI strategy, my focus is shifting towards the regulatory and governance side of AI, particularly where ethics, risk, and innovation intersect.
Without clear governance frameworks at a company level, even the best AI strategies will struggle to deliver. I believe the next wave of growth depends on building responsible AI practices that balance opportunity with accountability.
I’m now exploring ways to get closer to AI governance, policy development, and risk management, and would love to connect with anyone working with regulators, standards bodies, or think tanks shaping this space.
(And Alex Giordano & Neil Aitken – I suspect I may be tapping you on the shoulder...)
If you’re interested in how growth, governance, and human impact are evolving together, let’s catch up or grab a coffee.
#AIGovernance #ResponsibleAI #EthicalAI #Leadership #GrowthMindset #AIForGood #Innovation
9 comments
Author:
Richard Bennett
Oct 04, 2025 03:13 AM
quote
Great read from Jonathan Besser, and a good reminder ('Growth mindset') that you get to choose how you respond to circumstances.
0 comments
Author:
Richard Bennett
Sep 11, 2025 04:24 AM
regular
Hello LinkedIn land! I'm assisting a peer in search of business accommodation for approximately 50 individuals, one day a week, central Sydney. If you're a business owner with suggestions or can offer assistance, please get in touch. Competitive rental rates are a key factor in their search. Thank you!
1 comments
Author:
Richard Bennett
Sep 07, 2025 06:30 AM
repost
Telco professionals in Australia, USA or Singapore - if you've ever wondered how your competitor's promotions are resonating with an in-market audience, what the most popular products have been across mobile or internet (current and over the last few years), how you're performing vs the competition, and so much more...get in touch.
3 comments
Author:
Alicia Mack
Jul 22, 2025 03:29 AM
regular
I’m #hiring. Know anyone who might be interested?
3 comments
Author:
Richard Bennett
Jul 17, 2025 08:38 AM
regular
Great ‘early’ Friday face to face today with Amber Gladstone. Loved talking all things AI, particularly focusing on the impact zone that it seems to be creating in organisations, and the human implication.
If you’re interested in the human impact of AI integration in your business, I would be keen to hear more about what this looks like for you-coffee’s on me! Please feel free to get in touch and we’ll find a time to talk.
Thanks again for the catch up Amber!
If you’re interested in the human impact of AI integration in your business, I would be keen to hear more about what this looks like for you-coffee’s on me! Please feel free to get in touch and we’ll find a time to talk.
Thanks again for the catch up Amber!
2 comments
Author:
Richard Bennett
Jul 09, 2025 01:01 AM
regular
WhistleOut Singapore has grown significantly over the last year, and we’re now looking to talk to anyone in telecommunciations business development to help us take our performance to the next level.
If you’re a connector with a strong network in the Singapore telco space - think Singtel, StarHub, M1, SIMBA, MVNOs - and you know how to open doors (and close them), I’d love to chat.
If you (or someone brilliant you know) want to talk, please DM me here on LinkedIn or drop me a comment below and I’ll reach out directly.
If you’re a connector with a strong network in the Singapore telco space - think Singtel, StarHub, M1, SIMBA, MVNOs - and you know how to open doors (and close them), I’d love to chat.
If you (or someone brilliant you know) want to talk, please DM me here on LinkedIn or drop me a comment below and I’ll reach out directly.
2 comments
Author:
Richard Bennett
Jun 17, 2025 08:12 AM
regular
I know everyone’s talking AI - and that I risk adding to the noise - but this post comes with a genuine request for connection and support.
As the AI conversation bounces back and forth, I’ve become increasingly drawn to a convergence I’m noticing: the intersection of psychology, coaching, and technology. It’s an area that feels both underdeveloped and urgently needed.
Businesses are scrambling to define AI strategy. Individuals are quietly (or not-so-quietly) panicking: What does this mean for me? For my role? For my future?
I’ve been exploring how to help both individuals and teams grow in a world shaped by AI and rapid change - whether that’s through co-developing an AI strategy (as we’ve done at WhistleOut Australia), or by asking deeper questions about what it means to thrive during what feels like the Fourth (Fifth?) Industrial Revolution.
Whether in leadership, on a hiking trail (quick plug for #UnderSeaOverStone), or through the lens of AI, I keep coming back to the same questions:
1. How many businesses are doing AI strategy well - not just technically, but with empathy?
2. How many are considering the impact of AI on their people - and really listening to feedback?
3. What does meaningful growth look like in an increasingly digital world - for business and for ourselves?
I’m currently exploring coaching psychology as a way to deepen how I work with people, systems, and potential. I believe there’s power in combining human insight with emerging tech to build smarter, more human-centred organisations.
If you're working in this space (or circling its edges), I’d love to connect. I’m always up for a chat about growth, behaviour, and how we make the most of this AI-powered chapter in our lives.
I'm available for #Face2FaceFridays, so let’s talk.
As the AI conversation bounces back and forth, I’ve become increasingly drawn to a convergence I’m noticing: the intersection of psychology, coaching, and technology. It’s an area that feels both underdeveloped and urgently needed.
Businesses are scrambling to define AI strategy. Individuals are quietly (or not-so-quietly) panicking: What does this mean for me? For my role? For my future?
I’ve been exploring how to help both individuals and teams grow in a world shaped by AI and rapid change - whether that’s through co-developing an AI strategy (as we’ve done at WhistleOut Australia), or by asking deeper questions about what it means to thrive during what feels like the Fourth (Fifth?) Industrial Revolution.
Whether in leadership, on a hiking trail (quick plug for #UnderSeaOverStone), or through the lens of AI, I keep coming back to the same questions:
1. How many businesses are doing AI strategy well - not just technically, but with empathy?
2. How many are considering the impact of AI on their people - and really listening to feedback?
3. What does meaningful growth look like in an increasingly digital world - for business and for ourselves?
I’m currently exploring coaching psychology as a way to deepen how I work with people, systems, and potential. I believe there’s power in combining human insight with emerging tech to build smarter, more human-centred organisations.
If you're working in this space (or circling its edges), I’d love to connect. I’m always up for a chat about growth, behaviour, and how we make the most of this AI-powered chapter in our lives.
I'm available for #Face2FaceFridays, so let’s talk.
13 comments
Author:
Richard Bennett
May 12, 2025 02:10 AM
regular
Coffee & catch up is back on the agenda - we're kicking off 'Face-to-Face Fridays' again.
After much remote work, I'm bringing back real conversations. If you're in Sydney and keen to catch up over a coffee on a Friday - whether it's to talk shop, share ideas, or just reconnect - I'm keeping some time free each week for face-to-face chats.
No agenda, just caffeine and conversation.
DM me if you're keen. First one's on me.
After much remote work, I'm bringing back real conversations. If you're in Sydney and keen to catch up over a coffee on a Friday - whether it's to talk shop, share ideas, or just reconnect - I'm keeping some time free each week for face-to-face chats.
No agenda, just caffeine and conversation.
DM me if you're keen. First one's on me.
0 comments
Author:
Richard Bennett
Apr 09, 2025 01:37 AM
quote
Giving this a nudge - a great read, and very much worth your time. With the world changing at such a significant pace, there’s never been a better time to consider great ideas, and how they changed the world for better.
1 comments
Author:
Richard Bennett
Mar 18, 2025 11:56 PM
quote
Congrats Jonathan Besser - very much looking forward to reading your first edition!
0 comments
Author:
Richard Bennett
Mar 18, 2025 11:37 PM
regular
Sharing some thoughts on what we at #WhistleOut Singapore are seeing in the Singaporean telco market, and what we can expect in 2025. For further insights please contact us directly, and please feel free to join the discussion below.
0 comments
Author:
Richard Bennett
Feb 05, 2025 11:42 PM
quote
Jonathan Besser - congrats on ten years of success encouraging those around you to 'feel the fear and do it anyway'. I feel privileged to call you a good friend (still can't believe it's 30 years) and I'm excited to see what you do next - including this!: https://lnkd.in/gQ2Ar2en
"Not all who wander are lost". Good luck on the path!
"Not all who wander are lost". Good luck on the path!
0 comments
Author:
Richard Bennett
Jan 20, 2025 05:37 AM
regular
Sharing with my eComm network: if you're looking for your next career move this is a great opportunity. I can connect you in with the hiring company if you wish to know more. Feel free to share with your network or tag someone who might be interested.
1 comments
Author:
Richard Bennett
Jan 17, 2025 12:28 AM
regular
WhistleOut Singapore shout out!
2025 marks an exciting chapter for the WhistleOut Singapore team as we double down on our efforts to grow and support the Singaporean arm of our business. Our mission remains clear: to empower consumers with transparent, easy-to-understand comparisons, helping them make the best decisions in the telecommunications space.
As part of this journey, I’m looking to expand my network and connections within the telecommunications industry in Singapore. Whether you’re a professional in the telco space, a consumer advocate, or simply passionate about helping consumers make better choices, I’d love to hear from you.
I’m open to virtual coffee chats and discussions to share our approach to consumer advocacy and explore how WhistleOut’s mission can bring value to the Singaporean market.
Send me a direct message, and we’ll find a time to connect. Looking forward to hearing from you.
#Telecommunications #Singapore #ConsumerAdvocacy #WhistleOutSingapore
2025 marks an exciting chapter for the WhistleOut Singapore team as we double down on our efforts to grow and support the Singaporean arm of our business. Our mission remains clear: to empower consumers with transparent, easy-to-understand comparisons, helping them make the best decisions in the telecommunications space.
As part of this journey, I’m looking to expand my network and connections within the telecommunications industry in Singapore. Whether you’re a professional in the telco space, a consumer advocate, or simply passionate about helping consumers make better choices, I’d love to hear from you.
I’m open to virtual coffee chats and discussions to share our approach to consumer advocacy and explore how WhistleOut’s mission can bring value to the Singaporean market.
Send me a direct message, and we’ll find a time to connect. Looking forward to hearing from you.
#Telecommunications #Singapore #ConsumerAdvocacy #WhistleOutSingapore
1 comments
Author:
Richard Bennett
Jan 08, 2025 05:07 AM
quote
2025 hike dates for USOS are live! If you're keen to get out on the trail, click on the link below.
0 comments
Author:
Richard Bennett
Dec 17, 2024 07:07 AM
regular
☕ Face-to-Face Fridays Are Back! ☕
Kicking off Friday, 10th January, I’m re-starting Face-to-Face Fridays, getting us out from behind the screens to catch up over coffee in person – no agendas, just good conversations.
Whether you want to talk shop, brainstorm ideas, or just hang out, this is your invite. First one’s on 10th January, and I’ll keep it rolling every Friday after that.
If you’re up for it, drop me a message, and I’ll share the details. Let’s make 2025 about real connections.
#FaceToFaceFridays #CoffeeAndChats #RealConnections
Kicking off Friday, 10th January, I’m re-starting Face-to-Face Fridays, getting us out from behind the screens to catch up over coffee in person – no agendas, just good conversations.
Whether you want to talk shop, brainstorm ideas, or just hang out, this is your invite. First one’s on 10th January, and I’ll keep it rolling every Friday after that.
If you’re up for it, drop me a message, and I’ll share the details. Let’s make 2025 about real connections.
#FaceToFaceFridays #CoffeeAndChats #RealConnections
5 comments
Author:
Richard Bennett
Dec 10, 2024 10:34 PM
quote
This is a great role with a great team. If you’re keen to work with a world leading global eCommerce business contact Elise Luu .
0 comments
Author:
Richard Bennett
Aug 09, 2024 01:12 PM
regular
Quick reminder for all those of you with teenagers…don’t let them get hold of your phone. Fortunately this time I was quick enough and managed to stop a post that got as far as ‘hello world…’ Sheesh…back to business!
0 comments
Author:
Richard Bennett
Jul 19, 2024 12:01 AM
repost
"The region's total e-commerce GMV hit $114.6 billion in 2023, up 15% from a year earlier, the report said. Shopee retained its top position with a 48% share, followed by Lazada at 16.4%, with TikTok and Tokopedia each taking 14.2%.
Momentum Works CEO Jianggan Li said TikTok has become a "very relevant player" in Southeast Asia, where the company has pledged to invest billions of dollars."
Tsubasa Suruga WeiHan Chen
Momentum Works CEO Jianggan Li said TikTok has become a "very relevant player" in Southeast Asia, where the company has pledged to invest billions of dollars."
Tsubasa Suruga WeiHan Chen
1 comments
Author:
Jianggan Li
Jul 18, 2024 06:49 AM
regular
A few more thoughts on the benefits of getting back to nature!
0 comments
Author:
Richard Bennett
Jul 18, 2024 03:10 AM
quote
Great study shared by hiking advocates AllTrails. Worth a read for a bit of qual & quant on outdoor adventures and the positive health impacts!
0 comments
Author:
Richard Bennett
Jul 03, 2024 07:25 AM
regular
Interested to know more about how bushwalking can help you stay connected and beat burnout? Read more about 'Under Sea Over Stone' hikes here!: https://lnkd.in/gxh-4kZK #ExploreSydneyTrails #UnderSeaOverStone
#RefreshReconnectRewild
#RefreshReconnectRewild
2 comments
Author:
Richard Bennett
Jun 13, 2024 03:26 PM
regular
Exciting News from Under Sea Over Stone!
Join us for 5 more exhilarating hikes across various stunning locations in Sydney to 'Refresh, Reconnect & Rewild':
🌿 North: Sphinx Memorial to Bobbin Head
🍃 South: Engadine Loop to Audley Picnic Area
🌊 East: Wedding Cake Rock & Big Marley Circuit
🏞️ West: Grand Canyon
Mark your calendars for these upcoming dates:
📅 July 27th
📅 August 24th
📅 October 19th
📅 November 16th
📅 December 14th
All hikes kick off at 10 AM and run for 3-4 hours. If preferred, a later start time may be arranged upon request. Rest assured, group confirmations will be sent in advance, with the added bonus of my wife, Renee, joining if female members are present.
Secure one of the 5 spots available on each date by visiting our booking form at underseaoverstone.com.au. Discover unforgettable outdoor adventures with us!
#Hiking #NatureLovers #OutdoorAdventures #UnderSeaOverStone #JoinUs
Happy Hiking! 🥾
Join us for 5 more exhilarating hikes across various stunning locations in Sydney to 'Refresh, Reconnect & Rewild':
🌿 North: Sphinx Memorial to Bobbin Head
🍃 South: Engadine Loop to Audley Picnic Area
🌊 East: Wedding Cake Rock & Big Marley Circuit
🏞️ West: Grand Canyon
Mark your calendars for these upcoming dates:
📅 July 27th
📅 August 24th
📅 October 19th
📅 November 16th
📅 December 14th
All hikes kick off at 10 AM and run for 3-4 hours. If preferred, a later start time may be arranged upon request. Rest assured, group confirmations will be sent in advance, with the added bonus of my wife, Renee, joining if female members are present.
Secure one of the 5 spots available on each date by visiting our booking form at underseaoverstone.com.au. Discover unforgettable outdoor adventures with us!
#Hiking #NatureLovers #OutdoorAdventures #UnderSeaOverStone #JoinUs
Happy Hiking! 🥾
0 comments
Author:
Richard Bennett
May 01, 2024 06:46 AM
quote
Exciting times for Flywheel joining the Omnicom Group. We've been talking about building a full view of the consumer journey for what feels like years, and this is a big step in right direction. If you're keen to understand better how these two eComm and media powerhouses can help your business join the dots, feel free to get in touch.
1 comments
Author:
Richard Bennett
Apr 16, 2024 05:41 AM
repost
Our Head of Growth Market Intelligence, Annie Zhaohua Yao, continues to advocate the crucial role of market intelligence solutions in empowering brands to boost online sales. In a recent conversation with Elliott Danker on MONEY FM 89.3, here’s a sneak peek of what was discussed:
- The ongoing focus on running a profitable and sustainable ecommerce business, emphasizing the need for precision in operations.
- Harnessing emerging categories to fuel growth amidst a competitive landscape.
Tune into the full interview here > https://hubs.la/Q02sZ7df0
#Flywheel #MarketIntelligence #DigitalShelf
- The ongoing focus on running a profitable and sustainable ecommerce business, emphasizing the need for precision in operations.
- Harnessing emerging categories to fuel growth amidst a competitive landscape.
Tune into the full interview here > https://hubs.la/Q02sZ7df0
#Flywheel #MarketIntelligence #DigitalShelf
0 comments
Author:
Intrepid Asia
Mar 21, 2024 05:09 AM
regular
Yes this is an ad - but it's for something FREE!
You may have seen that I have set up an initiative to offer free guided hikes in the Greater Sydney area, called 'Under Sea, Over Stone'. Places are filling fast, but with only two weeks to go until the first hike we still have spots.
If you're keen to join us and 'Refresh, Reconnect & Rewild' then click on the link below and book in. And yes - for those of you that have asked if there will be a corporate group offering in the future this is in the works, so stay tuned.
You may have seen that I have set up an initiative to offer free guided hikes in the Greater Sydney area, called 'Under Sea, Over Stone'. Places are filling fast, but with only two weeks to go until the first hike we still have spots.
If you're keen to join us and 'Refresh, Reconnect & Rewild' then click on the link below and book in. And yes - for those of you that have asked if there will be a corporate group offering in the future this is in the works, so stay tuned.
2 comments
Author:
Richard Bennett
Mar 21, 2024 04:49 AM
regular
Recently I enjoyed a great discussion with Susan Walsh on all things eCommerce across the Asia Pacific region. Topics ranged from the impact of personalisation beyond advertising (including the ever topical AI), through to the lessons Australia can learn from the growth we're seeing in South East Asia markets. If you're interested, the episode is available on Spotify and Apple as part of the 'More 2 Marketing' podcast series. Check it (and others) out via the link:
https://lnkd.in/ggrnetx3.
https://lnkd.in/ggrnetx3.
1 comments
Author:
Richard Bennett
Mar 20, 2024 04:34 AM
quote
Great business, great people, great opportunity.
0 comments
Author:
Richard Bennett
Mar 18, 2024 12:06 PM
repost
As the competition on eCommerce intensifies and profitability becomes tougher to sustain, it's imperative for brands to quantify the impact of their execution on GMV growth.
Follow Flywheel SEA and stay tuned to our #DidYouKnow series of bite-sized insights, and reach out to me for a chat if you'd like to know more!
Follow Flywheel SEA and stay tuned to our #DidYouKnow series of bite-sized insights, and reach out to me for a chat if you'd like to know more!
0 comments
Author:
Annie Zhaohua Yao
Mar 11, 2024 10:22 AM
repost
Share some thoughts about marketplaces in APAC, as well as China-based E-commerce Tycoon TEMU & SHEIN.
0 comments
Author:
Amber Chen
Mar 04, 2024 04:48 AM
regular
🌿✨ Launch Announcement: Under Sea Over Stone ✨🌿
Last September I found I had a bit more time on my hands when my role was made redundant. I decided to take this opportunity to broaden my approach to life, and rebalance my personal and professional passions, and this has led to today's announcement.
I'm thrilled to introduce you to "Under Sea Over Stone," a unique initiative designed to help balance the busyness of life by reconnecting with nature.
🌱 Our Two Core Offerings:
Hiking Adventures around the Greater Sydney area: each month we will run a hike for groups of up to 5 people, designed to get you out of the boardroom / away from the desk and into the bush.
Shinrin-Yoku Therapy: Experience the transformative power of forest bathing, a practice that combines mindfulness with the therapeutic beauty of the natural world.
And here's the best part - It's completely FREE! We believe everyone deserves the chance to experience the joy and peace that nature offers, which is why all our activities are offered free of charge.
🌟 If you're ready to step into nature with us then book your spot on a hike today via our website - https://lnkd.in/g4jGkwuU and start your journey towards rejuvenation and reconnection.
Looking forward to seeing you out on the trail! 🌲🚶♂️💚
#UnderSeaOverStone #NatureHeals #RewildYourLife #ShinrinYoku #FreeHiking #ConnectWithNature
Last September I found I had a bit more time on my hands when my role was made redundant. I decided to take this opportunity to broaden my approach to life, and rebalance my personal and professional passions, and this has led to today's announcement.
I'm thrilled to introduce you to "Under Sea Over Stone," a unique initiative designed to help balance the busyness of life by reconnecting with nature.
🌱 Our Two Core Offerings:
Hiking Adventures around the Greater Sydney area: each month we will run a hike for groups of up to 5 people, designed to get you out of the boardroom / away from the desk and into the bush.
Shinrin-Yoku Therapy: Experience the transformative power of forest bathing, a practice that combines mindfulness with the therapeutic beauty of the natural world.
And here's the best part - It's completely FREE! We believe everyone deserves the chance to experience the joy and peace that nature offers, which is why all our activities are offered free of charge.
🌟 If you're ready to step into nature with us then book your spot on a hike today via our website - https://lnkd.in/g4jGkwuU and start your journey towards rejuvenation and reconnection.
Looking forward to seeing you out on the trail! 🌲🚶♂️💚
#UnderSeaOverStone #NatureHeals #RewildYourLife #ShinrinYoku #FreeHiking #ConnectWithNature
23 comments
Author:
Richard Bennett
Feb 28, 2024 04:19 AM
quote
Great post by Jacqui Dynowski - very much worth the 1 minute time to read. Value sprinkle!!
0 comments
Author:
Richard Bennett
Feb 15, 2024 04:47 AM
quote
Great to be working with the Flywheel team. If you're looking for support to expand your digital commerce business, then this is the partner you should be talking to. With extensive knowledge and services delivering everything from market intelligence to retail operations support, Flywheel is driving growth in new and expanding markets in the Asia Pacific region and beyond. If you would like to know more, please get in touch.
0 comments
Author:
Richard Bennett
Feb 01, 2024 05:52 AM
regular
Hi LinkedIn family. Brains Trust required!! I'm looking for some support to explore Hong Kong taxation laws for employees based in Australia - let me know if you can recommend someone / you are able to help. Thank you all!
1 comments
Author:
Richard Bennett
Nov 19, 2023 06:36 AM
regular
As I've enjoyed time between roles, I've been working out what I want to do next. Sharing a (hopefully interesting!) piece that I've written on the process to date, and what's next for me. #ikigai; #digitallife; #forwardalways
26 comments
Author:
Richard Bennett
Oct 23, 2023 07:09 AM
repost
Consistent with many projections and forecasts
The digital economy of Southeast Asia, South Korea, and Japan (SEAKJ) is set to grow rapidly and outpace the US and the European Union, according to a report from market research firm IDC.
SEAKJ’s digital sectors is expected to hit US$914.9B in 2027, +82% in over five years.
Private and public sector efforts will generate an extra US$232.4 B in cross-border revenue in 5 years.
Asia continues to be a focal point of global economic growth and digital commerce emerges as a crucial driver of this growth.
https://lnkd.in/g5QTWirN
The digital economy of Southeast Asia, South Korea, and Japan (SEAKJ) is set to grow rapidly and outpace the US and the European Union, according to a report from market research firm IDC.
SEAKJ’s digital sectors is expected to hit US$914.9B in 2027, +82% in over five years.
Private and public sector efforts will generate an extra US$232.4 B in cross-border revenue in 5 years.
Asia continues to be a focal point of global economic growth and digital commerce emerges as a crucial driver of this growth.
https://lnkd.in/g5QTWirN
0 comments
Author:
Christopher Hatfield
Sep 18, 2023 03:42 AM
regular
Absolutely love this. Great article and very relevant!!
0 comments
Author:
Richard Bennett
Sep 18, 2023 02:51 AM
regular
🚀 The Next Chapter in the Bennett Playbook 🚀
Dear LinkedIn,
I wanted to share a significant milestone in my professional journey and say a huge thank you to some truly remarkable individuals.
After five years in healthcare CPG, I find myself about to start a new chapter in my career. As of Friday, I will be leaving Haleon. Whilst saying goodbye to a team that feels like family is bittersweet, I am excited to explore new opportunities and continue growing in the ever-evolving world of digital marketing, digital commerce, and cross-border e-commerce. I’m also really excited to share that I will be launching into a couple of projects that will take me right out of my comfort zone but will provide the chance to have some real and honest conversations with colleagues and peers about their professional journey to date – more on this soon!
I want to take this moment to extend my sincere thanks to the exceptional team I've had the privilege of working with at Haleon. Landeas Zhu, Athena-Ying Chai, Taryn Marella, Keith Choy, Charlotte Taylor, Sarah O'Neill, Steve Kinsey, and Diane de la Baronniere, Christopher S. - you have all been instrumental in my journey, and I'm deeply grateful for the invaluable experiences and knowledge I've gained alongside you.
In particular, I'd like to shine a spotlight on Taryn Marella. Taryn's support, both personally and professionally, has been nothing short of extraordinary. She is a world-class leader, someone I greatly admire, and aspire to be like in my future endeavours. Taryn, you've not only been a fantastic colleague but also a mentor and friend. Thank you for your unwavering support and guidance; you've made an indelible mark on my career.
As I embark on this new adventure, I want to let my network know that I am open to exciting opportunities in the digital realm. If you have any leads, connections, or insights to share, please feel free to reach out to me. Let's connect, collaborate, and create amazing things together.
Once again, thank you to the incredible team at Haleon and to all of you in my professional network for your continued support and encouragement. Here's to new beginnings and the exciting journey ahead! 🚀
#CareerJourney #ThankYou #NewBeginnings
Dear LinkedIn,
I wanted to share a significant milestone in my professional journey and say a huge thank you to some truly remarkable individuals.
After five years in healthcare CPG, I find myself about to start a new chapter in my career. As of Friday, I will be leaving Haleon. Whilst saying goodbye to a team that feels like family is bittersweet, I am excited to explore new opportunities and continue growing in the ever-evolving world of digital marketing, digital commerce, and cross-border e-commerce. I’m also really excited to share that I will be launching into a couple of projects that will take me right out of my comfort zone but will provide the chance to have some real and honest conversations with colleagues and peers about their professional journey to date – more on this soon!
I want to take this moment to extend my sincere thanks to the exceptional team I've had the privilege of working with at Haleon. Landeas Zhu, Athena-Ying Chai, Taryn Marella, Keith Choy, Charlotte Taylor, Sarah O'Neill, Steve Kinsey, and Diane de la Baronniere, Christopher S. - you have all been instrumental in my journey, and I'm deeply grateful for the invaluable experiences and knowledge I've gained alongside you.
In particular, I'd like to shine a spotlight on Taryn Marella. Taryn's support, both personally and professionally, has been nothing short of extraordinary. She is a world-class leader, someone I greatly admire, and aspire to be like in my future endeavours. Taryn, you've not only been a fantastic colleague but also a mentor and friend. Thank you for your unwavering support and guidance; you've made an indelible mark on my career.
As I embark on this new adventure, I want to let my network know that I am open to exciting opportunities in the digital realm. If you have any leads, connections, or insights to share, please feel free to reach out to me. Let's connect, collaborate, and create amazing things together.
Once again, thank you to the incredible team at Haleon and to all of you in my professional network for your continued support and encouragement. Here's to new beginnings and the exciting journey ahead! 🚀
#CareerJourney #ThankYou #NewBeginnings
22 comments
Author:
Richard Bennett
Aug 14, 2023 08:48 AM
quote
Excellent call out here by "Siraj". Rich digital experiences are critical to the success of any organisation. The impact on eCommerce should not be understated, and the race is on for organisations to adapt quickly enough to adopt these now fast-becoming-standard technologies.
0 comments
Author:
Richard Bennett
Jul 17, 2023 08:37 AM
regular
F2F Fridays went on hold due to travel - but we're through the other side and back open for business! If you're keen to connect for a coffee (yes, I know - enough with the alliteration) then let me know! #F2FFridays
0 comments
Author:
Richard Bennett
Mar 23, 2023 01:38 AM
regular
Big development in the worlds of health, grocery and digital in Aus: https://lnkd.in/g_3kuXMq. Interested to see the impact that this has.
1 comments
Author:
Richard Bennett
Mar 22, 2023 01:08 PM
quote
Sailing fairly close to a big number myself, this is a fantastic article.
0 comments
Author:
Richard Bennett
Mar 09, 2023 08:29 AM
quote
Cannot stress enough how brilliant Sarah is, and what a great opportunity it is to work with both her and Haleon! If you're in the UK and interested, I would get in touch!
0 comments
Author:
Richard Bennett
Mar 07, 2023 07:03 AM
regular
Hi all. Looking for a speaker based in Singapore who could talk about the future of consumer technology (AI, digital health / ‘humans’, AR/VR, web 3.0 etc) - if you think you can help, please let me know!
8 comments
Author:
Richard Bennett
Mar 07, 2023 04:57 AM
regular
Another after hours #F2FFriday post! Great to catch up with Gareth Finch last week. Lots of discussion about working with teams across APAC, starting up startups, and a shared love of Sydney's inner west! Want to catch up for coffee? DM me!
1 comments
Author:
Richard Bennett
Tim Shumack
Co-Founder & Director @ Acquisition Studio | Increasing Sales Volume for Businesses Through Exceptional Performance Marketing & Retail Media 🚀LinkedIn Profile
Email
Name
Tim Shumack
Title
Tim Shumack - Co-Founder & Director @ Acquisition Studio
Headline
Co-Founder & Director @ Acquisition Studio | Increasing Sales Volume for Businesses Through Exceptional Performance Marketing & Retail Media 🚀
Location
Sydney, New South Wales
Summary
As the Co-Founder and Director of Operations at Acquisition Studio, I help SMEs get more from their digital advertising. With over 8 years of experience in sales and marketing, I have a proven track record of developing and executing effective go-to-market strategies for various products and services.
I am passionate about sports, health, and wellness, and I leverage my domain expertise and network to create and deliver tailored solutions for my clients. My mission is to empower SMEs to reach their target audiences, increase their conversions, and grow their businesses. At Acquisition Studio, I lead a team of talented and dedicated professionals who share my vision and values.
I am passionate about sports, health, and wellness, and I leverage my domain expertise and network to create and deliver tailored solutions for my clients. My mission is to empower SMEs to reach their target audiences, increase their conversions, and grow their businesses. At Acquisition Studio, I lead a team of talented and dedicated professionals who share my vision and values.
Snippet
... Founder and Director of Operations at Acquisition Studio, I help SMEs get ... DAYLY. Apr 2022 - Dec 2022 9 months. Sydney, New South Wales, Australia.
Current Experiences
Co-Founder & Director
Acquisition Studio
Sydney, New South Wales, Australia
Started: May 2020 - Present
Industry: Marketing and Advertising
Company Size: 1-10 (4 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (work)
Phones:
+61421418658
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/tim-shumack-216652118
(100)
Facebook:
https://www.facebook.com/timmy.shmack
(100)
LinkedIn Posts - Tim Shumack
10 post(s) found
May 20, 2024 01:14 AM
regular
Come work with us! Small team. High impact. Big things ahead!
3 comments
Author:
Tim Shumack
May 30, 2019 03:29 AM
regular
We're currently offering specials for our twilight match up against reigning premiers, the West Coast Eagles on June 9th.
Fully catered function options starting at $250 per guest with no minimum booking number.
This is a great opportunity to bring mates, or entertain clients - with 4.5 hours of catering service and premium corporate seating for the game.
Get in touch if you're interested!
e: [email protected]
Fully catered function options starting at $250 per guest with no minimum booking number.
This is a great opportunity to bring mates, or entertain clients - with 4.5 hours of catering service and premium corporate seating for the game.
Get in touch if you're interested!
e: [email protected]
3 comments
Author:
Tim Shumack
Mar 12, 2019 11:29 PM
quote
Only 3 weeks until footy returns to the SCG when the Swans take on the Crows on Friday March 29!
Options start at just $110 a head!
E: [email protected]
Ph: 02 8045 0205
Options start at just $110 a head!
E: [email protected]
Ph: 02 8045 0205
1 comments
Author:
Tim Shumack
Feb 18, 2019 11:02 PM
regular
“There is no better way to entertain my clients, and there is no better icebreaker at our next meeting”
See why people bring their clients to watch the Sydney Swans at the SCG.
We have a range of fully catered options available to suit various group sizes and budgets.
e: [email protected]
t: 02 8045 0205
See why people bring their clients to watch the Sydney Swans at the SCG.
We have a range of fully catered options available to suit various group sizes and budgets.
e: [email protected]
t: 02 8045 0205
0 comments
Author:
Tim Shumack
Nov 19, 2018 12:30 AM
quote
Here's your chance to get along to some fast paced international cricket at the SCG. Bring your clients, mates, or family for some drinks, food, and great views.
0 comments
Author:
Tim Shumack
Nov 02, 2018 02:34 AM
quote
Fantastic fixture with some huge games!
Hospitality options are selling fast!
Get in touch today to lock in some corporate hospitality for 2019!
E: [email protected]
Ph: 02-8045 0205
Hospitality options are selling fast!
Get in touch today to lock in some corporate hospitality for 2019!
E: [email protected]
Ph: 02-8045 0205
0 comments
Author:
Tim Shumack
Oct 29, 2018 11:18 PM
regular
Get excited! The AFL 2019 fixture will be released tomorrow... #cheercheer
1 comments
Author:
Tim Shumack
Oct 17, 2018 05:45 AM
regular
Incredible concept, massive effort from Aron Mercer and the team, tackling an important issue that a lot of people may not even be aware of.
Click below and vote to help them out, just takes a few seconds.
Click below and vote to help them out, just takes a few seconds.
1 comments
Author:
Tim Shumack
May 15, 2018 09:47 AM
regular
Finally completed my rite of passage as part of the Sydney Swans Ltd corporate sales team, and earned a padded chair with wheels.
Want some corporate entertainment deals so good they will make you question why you haven’t booked before? Hit me up.
#nomorestandingdesk
#wheels
#legithitmeup
Want some corporate entertainment deals so good they will make you question why you haven’t booked before? Hit me up.
#nomorestandingdesk
#wheels
#legithitmeup
14 comments
Author:
Tim Shumack
Apr 12, 2018 04:01 AM
quote
Fantastic opportunity here to check out some Sydney Swans Corporate Hospitality. Watch two strong teams going head to head with a great view from our Churchill Dining Room.
0 comments
Author:
Tim Shumack
Andre S.
Head of Digital | Marketing and Performance | Digital Strategy and Digital Transformation | Marketing Automation | Product Management | Martech Deployment | Digital ExperienceLinkedIn Profile
Email
Name
Andre S.
Title
Andre S. - Head of Digital | Marketing and Performance
Headline
Head of Digital | Marketing and Performance | Digital Strategy and Digital Transformation | Marketing Automation | Product Management | Martech Deployment | Digital Experience
Location
Sydney, New South Wales
Summary
Driven marketing professional with experience in Digital Strategy, Marketing Communications and Brand Development. Passionate about Technology, Digital Marketing and Customer Experience.
Offering multi-industry marketing expertise that focus on generating commercial outcomes by bringing concepts from consumer behaviour, data analysis and technology platforms together to drive performance, retention and acquisition, resulting in robust commercial outcomes. Builder of strong relationships through effective communication and team members development.
Roles have included Cross-functional Team Leadership, Full-funnel Digital Marketing Program development, Omnichannel Campaign implementation, Digital Performance optimisation, Marketing Technology deployment and Product Management.
Offering multi-industry marketing expertise that focus on generating commercial outcomes by bringing concepts from consumer behaviour, data analysis and technology platforms together to drive performance, retention and acquisition, resulting in robust commercial outcomes. Builder of strong relationships through effective communication and team members development.
Roles have included Cross-functional Team Leadership, Full-funnel Digital Marketing Program development, Omnichannel Campaign implementation, Digital Performance optimisation, Marketing Technology deployment and Product Management.
Snippet
... Digital Marketing Program development, Omnichannel Campaign implementation ... Sydney, New South Wales, Australia. 612 followers 500+ connections. See ...
Current Experiences
Digital Experience Manager
Genesis Motors Australia
Sydney, New South Wales, Australia
Started: Apr 2023 - Present
Responsible for creating seamless digital experiences that build brand trust, loyalty, and a deeper customer connection, integrating online and offline touchpoints. By improving every stage of the customer journey, from awareness to post purchase, I create digital platforms and programs that go beyond sales to support Genesis prospects and customers automotive needs and drive commercial success.
Industry: Automotive
Company Size: 10000+ (1227 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (personal)
Phones:
0423394249
(100) (mobile)
+61423394249
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/asouza1
(100)
LinkedIn Posts - Andre S.
2 post(s) found
Oct 11, 2022 01:44 AM
regular
Hello everybody, 👋
After a short recharging break, I’m actively in the market for a new job.
If you, your colleague or your client is looking for a digital marketer with multi-industry experience in leading performance, campaign, analytics, product, marketing automation and martech implementation, please drop me a message.
Many thanks! 🙌
#OpenToWork #DigitalMarketing #Management #Job #JobSearch #JobOpening #JobHunters
After a short recharging break, I’m actively in the market for a new job.
If you, your colleague or your client is looking for a digital marketer with multi-industry experience in leading performance, campaign, analytics, product, marketing automation and martech implementation, please drop me a message.
Many thanks! 🙌
#OpenToWork #DigitalMarketing #Management #Job #JobSearch #JobOpening #JobHunters
2 comments
Author:
Andre S.
Sep 23, 2022 06:52 AM
quote
Great opportunity if you want to work with an awesome marketing team at great company! #opentowork
0 comments
Author:
Andre S.
James Lawrence 🚀
Co-Founder of Rocket Agency | Host of the Smarter Marketer Podcast | 2019 & 2020 B&T Australian Marketer of the Year Finalist | Google Premier Partner | OpenAI Services PartnerLinkedIn Profile
Email
Name
James Lawrence 🚀
Title
James Lawrence 🚀 - Rocket Agency ®
Headline
Co-Founder of Rocket Agency | Host of the Smarter Marketer Podcast | 2019 & 2020 B&T Australian Marketer of the Year Finalist | Google Premier Partner | OpenAI Services Partner
Location
Sydney, New South Wales
Summary
I’ve been in the Australian digital marketing industry for 20+ years and worked with more than 500 in-house marketing teams, helping them strategise marketing goals and drive demonstrable revenue and growth.
In 2019, I authored the Amazon best-seller Smarter Marketer, which introduces 11 golden rules to help in-house marketers in Australia thrive in the ever-changing digital landscape.
In 2022 I also launched the Smarter Marketer Podcast, which ranked #1 on Apple Podcasts in its first month of release, and continues to rank in the top 5 most listened to marketing podcasts in Australia each month.
I co-founded and continue to love working day to day at Rocket Agency. I am proud to say that Rocket is one of the leading digital agencies in Australia, with a fantastic team, genuinely happy clients, and a string of industry awards validating the great outcomes we drive for clients.
Feel free to connect with me!
In 2019, I authored the Amazon best-seller Smarter Marketer, which introduces 11 golden rules to help in-house marketers in Australia thrive in the ever-changing digital landscape.
In 2022 I also launched the Smarter Marketer Podcast, which ranked #1 on Apple Podcasts in its first month of release, and continues to rank in the top 5 most listened to marketing podcasts in Australia each month.
I co-founded and continue to love working day to day at Rocket Agency. I am proud to say that Rocket is one of the leading digital agencies in Australia, with a fantastic team, genuinely happy clients, and a string of industry awards validating the great outcomes we drive for clients.
Feel free to connect with me!
Snippet
I've been in the Australian digital marketing industry for 20+ years and worked with more… · ... Sydney, New South Wales, Australia. -. Sydney, Australia ...
Current Experiences
Co-Founder
Rocket Agency ®
Surry Hills, New South Wales
Started: Jan 2017 - Present
Rocket is a leading Australian digital marketing agency. Winner of B&T Best Digital Services, AMI Marketing Agency of the Year, Google Premier Partner Awards, APAC Search Awards, Search Engine Land Awards and Semrush AU Search Awards.
Our team of 50 comprises some of Australia's leading practitioners in SEO, SEM/Google Ads and Paid Social.
My primary responsibility is in overseeing the planning, development and execution of the agencies growth initiatives. As a member of our strategy team I work with key clients and partners to drive growth for both parties.
Our team of 50 comprises some of Australia's leading practitioners in SEO, SEM/Google Ads and Paid Social.
My primary responsibility is in overseeing the planning, development and execution of the agencies growth initiatives. As a member of our strategy team I work with key clients and partners to drive growth for both parties.
Industry: Marketing and Advertising
Company Size: 10-50 (70 staff)
Host
Smarter Marketer Podcast
Sydney, New South Wales, Australia
Started: Apr 2022 - Present
Ranked #1 on Apple Podcasts in its first month of launch, Smarter Marketer is the definitive podcast for Australian marketers.
Each fortnight, I’m joined by top marketers, leaders and thinkers as we discuss what it takes to be a smarter and more successful marketer.
The pod continues to rank in the top 5 most listened to marketing podcasts in Australia each month with a genuine focus on high quality guests adding real value to in-house marketers and the broader Australian marketing community.
Each fortnight, I’m joined by top marketers, leaders and thinkers as we discuss what it takes to be a smarter and more successful marketer.
The pod continues to rank in the top 5 most listened to marketing podcasts in Australia each month with a genuine focus on high quality guests adding real value to in-house marketers and the broader Australian marketing community.
Industry: Publishing
Company Size: 100-200 (2 staff)
Author
Smarter Marketer
Sydney, Australia
Started: Jan 2019 - Present
Written specifically for Australian in-house marketers Smarter Marketer features learnings in working with over 500 Australian in-house marketing teams since 2001. The book addresses what the best Australian in-house marketers have in common, commonalities in struggling in-house teams and breaks these learnings down into 11 golden rules.
In pre-launch the book reached #1 best-seller status across all marketing, business and advertising categories in Amazon Australia.
In pre-launch the book reached #1 best-seller status across all marketing, business and advertising categories in Amazon Australia.
Industry: n/a
Company Size: n/a (n/a staff)
Contact Information
Emails:
[email protected]
(100) (work)
[email protected]
(100) (personal)
[email protected]
(100) (personal)
[email protected]
(70) (work)
Phones:
+61 2 8310 2300
(100) (work phone)
+1 310-373-0853
(100) (home phone)
+1 310-375-5444
(100) (work phone)
+18083755445
(100) (mobile)
+61 2 9664 4438
(100)
+61 410 186 044
(100) (mobile)
+1 808-744-1733
(100)
Social Media
LinkedIn:
https://www.linkedin.com/in/jameslawrenceoz
(100)
LinkedIn:
https://www.linkedin.com/in/james-lawrence-43b49731
(100)
Facebook:
http://www.facebook.com/people/_/552787251
(100)
Facebook:
http://www.facebook.com/jlawrence5
(100)
Twitter:
https://twitter.com/i/user/316321381
(100)
Twitter:
http://twitter.com/jameslawrenceoz
(100)
LinkedIn Posts - James Lawrence 🚀
50 post(s) found
Dec 02, 2025 11:20 PM
regular
Huge privilege to be invited to the opening of OpenAI Australia in Sydney last night.
Interesting stats quoted: 50% of Australian adults are now using ChatGPT each month. We’re in the top ten globally for usage, and local usage has grown 250 percent in the past year. The momentum is real. ChatGPT has changed the way Australians access information.
A highlight was hearing from Melanie Perkins CEO & Co-Founder of Canva, along with Jason Kwon Head of Strategy at OpenAI, and NSW Treasurer Daniel Mookhey on what this means for Australian innovation and interesting perspectives on Australian tech punching above its weight globally.
Proud of the work we’re doing at Rocket Agency as an OpenAI Services Partner
Exciting times ahead.
Interesting stats quoted: 50% of Australian adults are now using ChatGPT each month. We’re in the top ten globally for usage, and local usage has grown 250 percent in the past year. The momentum is real. ChatGPT has changed the way Australians access information.
A highlight was hearing from Melanie Perkins CEO & Co-Founder of Canva, along with Jason Kwon Head of Strategy at OpenAI, and NSW Treasurer Daniel Mookhey on what this means for Australian innovation and interesting perspectives on Australian tech punching above its weight globally.
Proud of the work we’re doing at Rocket Agency as an OpenAI Services Partner
Exciting times ahead.
5 comments
Author:
James Lawrence 🚀
Nov 17, 2025 02:20 AM
regular
Incredible news for Rocket Agency!!!!! The finalists for the 2026 APAC Search Awards have been announced, and Rocket has been named a finalist 10 times. This includes some of the most sought after categories of Best Large Integrated Agency, Best Large PPC Agency and Best Large SEO Agency in APAC. In addition to the best agency awards, Rocket has received seven finalist nominations for specific client campaign work including Best SEO Campaign and Best PPC Campaign of the year
A huge moment for the team and a great reflection of the work we have done for our clients through 2025.
A huge moment for the team and a great reflection of the work we have done for our clients through 2025.
4 comments
Author:
James Lawrence 🚀
Oct 22, 2025 03:48 AM
regular
In their opening trial presentation in a major antitrust case in the US, Meta included a slide showing that time spent viewing content from friends in 2025 had dropped from 22% to 17% on Facebook and from 11% to 7% on Instagram.
That means just one in six Facebook posts and one in fourteen Instagram posts seen by users are from actual friends.
At Rocket, we no longer see Facebook or Instagram as social platforms in the traditional sense. They’ve evolved into entertainment platforms, much more aligned with TikTok, which has always been built around algorithmic, creator-led content rather than social sharing.
Today, between 80% and 90% of the content in Australians’ feeds on Instagram and Facebook comes from brands, creators, advertisers and algorithms... not from people they know.
What does that mean for your marketing strategy? It means your approach has to change.
User behaviour has shifted toward entertainment and discovery. Your content needs to reflect that shift. It’s not enough to simply be seen you need to be memorable, useful and human.
That means just one in six Facebook posts and one in fourteen Instagram posts seen by users are from actual friends.
At Rocket, we no longer see Facebook or Instagram as social platforms in the traditional sense. They’ve evolved into entertainment platforms, much more aligned with TikTok, which has always been built around algorithmic, creator-led content rather than social sharing.
Today, between 80% and 90% of the content in Australians’ feeds on Instagram and Facebook comes from brands, creators, advertisers and algorithms... not from people they know.
What does that mean for your marketing strategy? It means your approach has to change.
User behaviour has shifted toward entertainment and discovery. Your content needs to reflect that shift. It’s not enough to simply be seen you need to be memorable, useful and human.
2 comments
Author:
James Lawrence 🚀
Oct 14, 2025 01:38 AM
regular
We studied millions of visits to Rocket client websites from 1 January 2024 to 30 June 2025 and found that visitors from ChatGPT were 5.1 times more likely to convert than visitors from traditional web sources.
The numbers are early, but the implications are huge for marketers.
You can read the full article and findings below.
The numbers are early, but the implications are huge for marketers.
You can read the full article and findings below.
13 comments
Author:
James Lawrence 🚀
Sep 19, 2025 03:32 AM
regular
Last week 1200 Australian marketers registered for our 'How To Rank in ChatGPT' webinar. It's the biggest webinar we have run and the feedback has been awesome. I this is a topic of interest, a link to the recording can be found in the comments.
3 comments
Author:
James Lawrence 🚀
Sep 11, 2025 08:38 AM
regular
I’m thrilled to announce that Rocket Agency has been appointed as Australia’s first official OpenAI Services Partner!!!!! A collaboration that combines OpenAI’s models and insight with Rocket’s award-winning digital expertise. For Australian businesses, this means a faster, more confident path to identifying and implementing high-value AI opportunities. I’m excited about what we can achieve together in this next chapter.
https://lnkd.in/gUuVw4Fy
https://lnkd.in/gUuVw4Fy
29 comments
Author:
James Lawrence 🚀
Aug 21, 2025 02:55 AM
quote
Looking forward to next week's webinar on 'How To Rank In ChatGPT'. 18 months of research, testing and analysis by the Rocket team - on exactly what works. Feel free to join us.
1 comments
Author:
James Lawrence 🚀
Jul 24, 2025 06:11 AM
regular
Super proud that Rocket has been announced as a Finalist for 2025 Agency of the Year at the Australian Marketing Institute Awards. Founded in 1933, The Australian Marketing Institute hosts one of the most prestigious award series in Australia each year. To be nominated as a Finalist is testament to the outstanding work that the team at Rocket Agency is currently doing for our clients. Thank you to every member of the Rocket team for their hard work as well as our awesome clients for putting their trust in us. Congratulations and good luck to fellow finalists Thinkerbell | Atomic 212º | Bonfire | G Squared
4 comments
Author:
James Lawrence 🚀
Jul 22, 2025 04:26 AM
regular
Big news from Rocket!! We’ve officially launched our Generative AI Search services. Thanks to AdNews Australia for the write-up...
There has been a lot of noise lately about Google’s decline, and let’s be honest, reports of its death are greatly exaggerated. That said, how people search is changing fast. Platforms like ChatGPT, Perplexity and Google’s own AI Overviews (and soon to launch in Australia AI Mode) are already reshaping the way consumers discover information and make decisions.
Which is why we’re excited to announce that Rocket’s SEO offering now officially covers both traditional SEO and Gen AI optimisation.
As it has always been, we’re helping our clients appear where their customers go to find answers. Whether that’s Google, generative AI tools like ChatGPT, or the emerging wave of AI-driven search.
Check out the announcement in AdNews:
https://lnkd.in/g3eUvqMx
There has been a lot of noise lately about Google’s decline, and let’s be honest, reports of its death are greatly exaggerated. That said, how people search is changing fast. Platforms like ChatGPT, Perplexity and Google’s own AI Overviews (and soon to launch in Australia AI Mode) are already reshaping the way consumers discover information and make decisions.
Which is why we’re excited to announce that Rocket’s SEO offering now officially covers both traditional SEO and Gen AI optimisation.
As it has always been, we’re helping our clients appear where their customers go to find answers. Whether that’s Google, generative AI tools like ChatGPT, or the emerging wave of AI-driven search.
Check out the announcement in AdNews:
https://lnkd.in/g3eUvqMx
3 comments
Author:
James Lawrence 🚀
Jun 25, 2025 03:00 AM
regular
Most marketers I speak with feel like they’re falling behind on AI.
There’s pressure from leadership to “just AI it”.
There’s pressure from LinkedIn to already be an expert.
And there’s the constant feeling that others are using AI better, faster, smarter.
But the reality is more nuanced.
At Rocket Agency, we have a unique vantage point. We work closely with dozens of Australia’s top-performing marketing teams and speak with new prospective clients every month. We see what’s working, what’s not, and where AI is genuinely shifting performance.
In the latest episode of the Smarter Marketer podcast, I chat with Rocket co-founder David Lawrence 🚀 about what we’re seeing on the ground, both with in-house teams and across the agency world.
We cover:
* Where AI is genuinely improving workflows and marketing outcomes
* Where it’s not delivering on the hype
* How the best marketers are using AI right now
* What smart adoption really looks like in 2025
If you’re feeling uncertain about how your use of AI stacks up, or just want a clearer picture of how Australia’s best teams are approaching it, this one’s worth a listen.
There’s pressure from leadership to “just AI it”.
There’s pressure from LinkedIn to already be an expert.
And there’s the constant feeling that others are using AI better, faster, smarter.
But the reality is more nuanced.
At Rocket Agency, we have a unique vantage point. We work closely with dozens of Australia’s top-performing marketing teams and speak with new prospective clients every month. We see what’s working, what’s not, and where AI is genuinely shifting performance.
In the latest episode of the Smarter Marketer podcast, I chat with Rocket co-founder David Lawrence 🚀 about what we’re seeing on the ground, both with in-house teams and across the agency world.
We cover:
* Where AI is genuinely improving workflows and marketing outcomes
* Where it’s not delivering on the hype
* How the best marketers are using AI right now
* What smart adoption really looks like in 2025
If you’re feeling uncertain about how your use of AI stacks up, or just want a clearer picture of how Australia’s best teams are approaching it, this one’s worth a listen.
7 comments
Author:
James Lawrence 🚀
Jun 17, 2025 02:57 AM
quote
A few months back I was lucky to be in the audience when Byron Sharp spoke on "The Future of Marketing?" at FWD Sydney. MarketingMag asked that I contribute a piece on my eight key takeaways from this presentation, which was published yesterday. I think we can all do with a Byron Sharp refresher from time to time. If you have a few spare minutes worth the time to reflect on how these can be baked into your 2025 marketing approach.
2 comments
Author:
James Lawrence 🚀
Jun 06, 2025 02:47 AM
regular
The latest Gartner CMO Spend Survey has just landed, and the numbers are incredible... and not in a good way.
In 2018, marketing budgets averaged 11.2% of total company revenue.
In 2025, they’re down to just 7.7%.
Down 31% in 7 years. That’s not just belt-tightening. That’s structural shrinkage. And while we can’t always control the size of the budget, we can control what we protect inside it.
What you spend isn’t everything - but what you defend is.
If you’re not fighting to preserve long-term brand investment alongside short-term performance, then you’re not setting your business up for sustainable success. You’re just making your numbers look cleaner this quarter.
As Les Binet and Peter Field put it in The Long and the Short of It, brand-building is the primary driver of long-term growth and profit, even if it doesn’t show in the short-term
Our job as marketers is to make that argument. Not just internally, but convincingly, commercially, and repeatedly.
Because no CFO will fight for your brand budget if you can’t explain why it matters.
If the Boardroom can’t see why marketing is a growth engine, not just a cost centre, then it’s on us to change the conversation.
This is where the best marketers will earn their stripes over the next 12 months:
Not in the spend, but in the defence.
In 2018, marketing budgets averaged 11.2% of total company revenue.
In 2025, they’re down to just 7.7%.
Down 31% in 7 years. That’s not just belt-tightening. That’s structural shrinkage. And while we can’t always control the size of the budget, we can control what we protect inside it.
What you spend isn’t everything - but what you defend is.
If you’re not fighting to preserve long-term brand investment alongside short-term performance, then you’re not setting your business up for sustainable success. You’re just making your numbers look cleaner this quarter.
As Les Binet and Peter Field put it in The Long and the Short of It, brand-building is the primary driver of long-term growth and profit, even if it doesn’t show in the short-term
Our job as marketers is to make that argument. Not just internally, but convincingly, commercially, and repeatedly.
Because no CFO will fight for your brand budget if you can’t explain why it matters.
If the Boardroom can’t see why marketing is a growth engine, not just a cost centre, then it’s on us to change the conversation.
This is where the best marketers will earn their stripes over the next 12 months:
Not in the spend, but in the defence.
6 comments
Author:
James Lawrence 🚀
Jun 04, 2025 08:37 AM
regular
Absolute highlight of the year so far - having the legendary Dr. Robert Cialdini on the Smarter Marketer podcast last Friday.
Every single marketer in Australia can get better at their craft by revisiting his six (now seven) core principles of influence that have shaped so much of modern business, sales, marketing, and even personal relationships.
From our conversation, I took away six things that we can all implement into our marketing:
“What’s the one thing a marketer should have? … The one that I rarely hear is empathy.”
👉 Great marketing is, and will always be about the market. Understand your audience’s pain points better than anyone else.
“We simply say yes to those we owe. Go first. Give first.”
👉 Deliver value before asking for anything. Share free insights, tools, or recommendations before promoting your product. Reciprocity is powerful, when you help first, your audience feels naturally inclined to respond in kind.
“People want more of what they can have less of.”
👉 Highlight what customers stand to lose by not acting. Scarcity and urgency drive conversions more effectively than potential gains
“Look to the smallest change you can make that will produce the biggest impact.”
👉Robert’s work is built on ‘small bigs’. Don’t seek wholesale reinvention. Often, a single line of social proof, a shift in CTA phrasing, or a visual nudge can drive results. Think behavioural micro-optimisations.
“Where you focus people first influences their favorability to what you offer next.”
👉Great marketers and communicators don’t just share ideas they set the stage for how those ideas are received. By priming your audience and framing the conversation early, you guide interpretation, establish context, and shape outcomes. What you highlight first steers where attention and value are placed next.
“We are yearning more and more for human connection because technology is separating us.”
👉 Make your marketing feel human. Use names, faces, real stories, founder voices, and genuine tone to connect with your audience. In a world of AI and automation, what stands out is warmth, empathy, and personality.
The episode launched today and is available for listen on Apple, Spotify and Amazon via the Smarter Marketer podcast.
For those of you that haven't read the updated copy of Influence. I would recommend you read it. It’s great re-read of the principles that have endured since the 1980’s, however the addition of a seventh principle and new examples makes the original work even more impactful.
Every single marketer in Australia can get better at their craft by revisiting his six (now seven) core principles of influence that have shaped so much of modern business, sales, marketing, and even personal relationships.
From our conversation, I took away six things that we can all implement into our marketing:
“What’s the one thing a marketer should have? … The one that I rarely hear is empathy.”
👉 Great marketing is, and will always be about the market. Understand your audience’s pain points better than anyone else.
“We simply say yes to those we owe. Go first. Give first.”
👉 Deliver value before asking for anything. Share free insights, tools, or recommendations before promoting your product. Reciprocity is powerful, when you help first, your audience feels naturally inclined to respond in kind.
“People want more of what they can have less of.”
👉 Highlight what customers stand to lose by not acting. Scarcity and urgency drive conversions more effectively than potential gains
“Look to the smallest change you can make that will produce the biggest impact.”
👉Robert’s work is built on ‘small bigs’. Don’t seek wholesale reinvention. Often, a single line of social proof, a shift in CTA phrasing, or a visual nudge can drive results. Think behavioural micro-optimisations.
“Where you focus people first influences their favorability to what you offer next.”
👉Great marketers and communicators don’t just share ideas they set the stage for how those ideas are received. By priming your audience and framing the conversation early, you guide interpretation, establish context, and shape outcomes. What you highlight first steers where attention and value are placed next.
“We are yearning more and more for human connection because technology is separating us.”
👉 Make your marketing feel human. Use names, faces, real stories, founder voices, and genuine tone to connect with your audience. In a world of AI and automation, what stands out is warmth, empathy, and personality.
The episode launched today and is available for listen on Apple, Spotify and Amazon via the Smarter Marketer podcast.
For those of you that haven't read the updated copy of Influence. I would recommend you read it. It’s great re-read of the principles that have endured since the 1980’s, however the addition of a seventh principle and new examples makes the original work even more impactful.
14 comments
Author:
James Lawrence 🚀
May 23, 2025 08:23 AM
regular
Awesome article in Mi3Australia analysing a study from P&G and Wharton on how generative AI is reshaping teamwork in marketing. A must-read for any marketing leaders thinking seriously around how AI is best rolled out in their teams.
The results? Different than I would have expected.
• Junior staff using AI performed at near-expert levels. The experience curve? Flattened.
• GPT-4 users completed tasks 16.4% faster and produced higher-quality results than full human teams.
• Innovation output tripled, silos between R&D and commercial collapsed, and team morale lifted.
• But interestingly, confidence dropped. People trusted the process less, even while delivering better results.
• The real breakthrough: AI didn’t just help with speed. It behaved like a teammate, improving collaboration, balance, and even idea diversity.
The takeaway? AI isn’t just a tool to cut costs. It’s reshaping how we work. And the biggest ROI.... Upskilling the middle, not just the top. A bit different to much of the prevailings theories that young/junior team members will have their job replaced by AI....
The results? Different than I would have expected.
• Junior staff using AI performed at near-expert levels. The experience curve? Flattened.
• GPT-4 users completed tasks 16.4% faster and produced higher-quality results than full human teams.
• Innovation output tripled, silos between R&D and commercial collapsed, and team morale lifted.
• But interestingly, confidence dropped. People trusted the process less, even while delivering better results.
• The real breakthrough: AI didn’t just help with speed. It behaved like a teammate, improving collaboration, balance, and even idea diversity.
The takeaway? AI isn’t just a tool to cut costs. It’s reshaping how we work. And the biggest ROI.... Upskilling the middle, not just the top. A bit different to much of the prevailings theories that young/junior team members will have their job replaced by AI....
7 comments
Author:
James Lawrence 🚀
Apr 10, 2025 03:21 AM
regular
The pitch process is heavily flawed. As a result, marketers commonly pick an agency that isn’t best suited to solve their business problem. Agencies lose lots of money in the process.
I loved my chat with Darren Woolley about TrinityP3's 2025 State of the Pitch report. A few of Darren’s quotes about the report:
👉 “This is the second year we have run the survey, and what we are seeing is nothing is improving. Under the downward economic pressure, many aspects of the pitch process are getting worse.”
👉 “As we saw last year, many marketers continue to boil the ocean in their search for the right agency. It doesn’t need to be that way, and it shouldn’t be.”
Some of the standout quotes from the report itself:
👉 “The client took a long time to issue the brief, resulting in very little time actually to answer it. Agencies were given a presentation slot of 40 minutes and back-to-back time slots for six agencies on the same day. Feedback was only provided when asked for, and the award was based on cost, not quality of work.”
👉 “No opportunity to meet in-person through the process. Whilst communication on email was good, it isn’t the best or most helpful way to build rapport and chemistry.”
👉 “We only found out we lost after chasing and chasing, and no feedback was given until we really pressed them. The appointed agency was already working on the work before we had been informed.”
👉 “A repeated comment from big global brands: ‘Thought we would just see what’s out there.’”
👉 “As the more senior marketers have been made redundant over the last year, a less experienced group of marketers have taken the helm of the process — often with inexperience or the influence internally.”
🎧 I am a firm believer that both in-house and agency marketers can do better to resolve the flaws in the current approach. Listen to Darren and myself discuss the report and the state of the pitch via the full episode on the Smarter Marketer Podcast.
I loved my chat with Darren Woolley about TrinityP3's 2025 State of the Pitch report. A few of Darren’s quotes about the report:
👉 “This is the second year we have run the survey, and what we are seeing is nothing is improving. Under the downward economic pressure, many aspects of the pitch process are getting worse.”
👉 “As we saw last year, many marketers continue to boil the ocean in their search for the right agency. It doesn’t need to be that way, and it shouldn’t be.”
Some of the standout quotes from the report itself:
👉 “The client took a long time to issue the brief, resulting in very little time actually to answer it. Agencies were given a presentation slot of 40 minutes and back-to-back time slots for six agencies on the same day. Feedback was only provided when asked for, and the award was based on cost, not quality of work.”
👉 “No opportunity to meet in-person through the process. Whilst communication on email was good, it isn’t the best or most helpful way to build rapport and chemistry.”
👉 “We only found out we lost after chasing and chasing, and no feedback was given until we really pressed them. The appointed agency was already working on the work before we had been informed.”
👉 “A repeated comment from big global brands: ‘Thought we would just see what’s out there.’”
👉 “As the more senior marketers have been made redundant over the last year, a less experienced group of marketers have taken the helm of the process — often with inexperience or the influence internally.”
🎧 I am a firm believer that both in-house and agency marketers can do better to resolve the flaws in the current approach. Listen to Darren and myself discuss the report and the state of the pitch via the full episode on the Smarter Marketer Podcast.
6 comments
Author:
James Lawrence 🚀
Mar 27, 2025 03:00 AM
regular
Too many marketers invest only in activity that can be measured easily. Often pressured by non-marketing stakeholders. This has a highly destructive impact on both growth and profitability.
I loved my conversation with industry legend Rand Fishkin on this topic. His comment "Attribution being dead doesn't mean measurement or metrics are dead" has stayed with me. Digital is so much more complex now than it was five years ago; the rise of social search, LLM's, zero-click search, changes to privacy and deliberate moves by the big platforms now mean that many marketers are failing to invest in the channels that will best drive business growth. Too commonly investing in activity that can easily be "proved to have worked" to the wider business. Something has to give. The full episode can be found in Smarter Marketer on Apple, Spotify and Amazon.
I loved my conversation with industry legend Rand Fishkin on this topic. His comment "Attribution being dead doesn't mean measurement or metrics are dead" has stayed with me. Digital is so much more complex now than it was five years ago; the rise of social search, LLM's, zero-click search, changes to privacy and deliberate moves by the big platforms now mean that many marketers are failing to invest in the channels that will best drive business growth. Too commonly investing in activity that can easily be "proved to have worked" to the wider business. Something has to give. The full episode can be found in Smarter Marketer on Apple, Spotify and Amazon.
9 comments
Author:
James Lawrence 🚀
Mar 26, 2025 08:47 PM
regular
My eight takeaways from the brilliant Byron Sharp at yesterday’s FWD: Sydney 2025.
Marketing myth-busting at its finest 👇
“𝐄𝐯𝐞𝐧 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐛𝐫𝐚𝐧𝐝𝐬 𝐥𝐨𝐬𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬.”
👉 Attracting new customers drives more growth than cross-selling to existing ones
“𝐆𝐫𝐞𝐚𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 𝐫𝐞𝐬𝐨𝐧𝐚𝐭𝐞𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐰𝐡𝐨𝐥𝐞 𝐦𝐚𝐫𝐤𝐞𝐭.”
👉 A pause for thought on the promise of hyper personalisation
“𝐃𝐨𝐧’𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐚𝐬𝐬𝐮𝐦𝐞 𝐭𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬 𝐚𝐥𝐰𝐚𝐲𝐬 𝐰𝐨𝐫𝐤 𝐛𝐞𝐭𝐭𝐞𝐫”
👉 Brands aim for efficiency with hyper targeting but when most sales come from light buyers this can be a mistake.
"𝐄𝐯𝐢𝐝𝐞𝐧𝐜𝐞 𝐛𝐚𝐬𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐰𝐢𝐥𝐥 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐫𝐞𝐚𝐜𝐡…𝐫𝐞𝐦𝐢𝐧𝐝…𝐫𝐞𝐚𝐜𝐡…𝐫𝐞𝐦𝐢𝐧𝐝…”
👉 Get in front of as many people in your category as possible, and KEEP doing it
“𝐋𝐢𝐠𝐡𝐭 𝐛𝐮𝐲𝐞𝐫𝐬 𝐰𝐢𝐥𝐥 𝐦𝐚𝐭𝐭𝐞𝐫 𝐞𝐧𝐨𝐫𝐦𝐨𝐮𝐬𝐥𝐲 𝐭𝐨 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐚𝐧𝐝 𝐠𝐫𝐨𝐰𝐭𝐡”
👉 Most buyers of a brand are light or infrequent users, there’s less opportunity to cross-sell or upsell than we often presume
“𝐁𝐫𝐚𝐧𝐝𝐬 𝐝𝐞𝐬𝐭𝐫𝐨𝐲 𝐯𝐚𝐥𝐮𝐞 𝐛𝐲 𝐨𝐩𝐭𝐢𝐦𝐢𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝐰𝐫𝐨𝐧𝐠 𝐭𝐡𝐢𝐧𝐠𝐬”
👉 Loyalty over reach, over-targeting, short-termism over long-term growth
“𝐁𝟐𝐁 𝐢𝐬 𝐡𝐚𝐫𝐝”
👉 The laws from Sharp's 'How Brands Grow' apply in a B2B context but he sees B2B marketing as challenging
"𝐓𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐬𝐞𝐚𝐫𝐜𝐡 𝐞𝐧𝐠𝐢𝐧𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐢𝐬 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐲𝐨𝐮𝐫 𝐞𝐚𝐫𝐬”
👉 A quote from Jenni Romaniuk that Brand will always matter and customers will make buying decisions based on brand when the time comes to purchase
Big shoutout to Anthony Capano and the team at Intuit Mailchimp ANZ for putting on such an awesome event!
Marketing myth-busting at its finest 👇
“𝐄𝐯𝐞𝐧 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐛𝐫𝐚𝐧𝐝𝐬 𝐥𝐨𝐬𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬.”
👉 Attracting new customers drives more growth than cross-selling to existing ones
“𝐆𝐫𝐞𝐚𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 𝐫𝐞𝐬𝐨𝐧𝐚𝐭𝐞𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐰𝐡𝐨𝐥𝐞 𝐦𝐚𝐫𝐤𝐞𝐭.”
👉 A pause for thought on the promise of hyper personalisation
“𝐃𝐨𝐧’𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐚𝐬𝐬𝐮𝐦𝐞 𝐭𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬 𝐚𝐥𝐰𝐚𝐲𝐬 𝐰𝐨𝐫𝐤 𝐛𝐞𝐭𝐭𝐞𝐫”
👉 Brands aim for efficiency with hyper targeting but when most sales come from light buyers this can be a mistake.
"𝐄𝐯𝐢𝐝𝐞𝐧𝐜𝐞 𝐛𝐚𝐬𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐰𝐢𝐥𝐥 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐫𝐞𝐚𝐜𝐡…𝐫𝐞𝐦𝐢𝐧𝐝…𝐫𝐞𝐚𝐜𝐡…𝐫𝐞𝐦𝐢𝐧𝐝…”
👉 Get in front of as many people in your category as possible, and KEEP doing it
“𝐋𝐢𝐠𝐡𝐭 𝐛𝐮𝐲𝐞𝐫𝐬 𝐰𝐢𝐥𝐥 𝐦𝐚𝐭𝐭𝐞𝐫 𝐞𝐧𝐨𝐫𝐦𝐨𝐮𝐬𝐥𝐲 𝐭𝐨 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐚𝐧𝐝 𝐠𝐫𝐨𝐰𝐭𝐡”
👉 Most buyers of a brand are light or infrequent users, there’s less opportunity to cross-sell or upsell than we often presume
“𝐁𝐫𝐚𝐧𝐝𝐬 𝐝𝐞𝐬𝐭𝐫𝐨𝐲 𝐯𝐚𝐥𝐮𝐞 𝐛𝐲 𝐨𝐩𝐭𝐢𝐦𝐢𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝐰𝐫𝐨𝐧𝐠 𝐭𝐡𝐢𝐧𝐠𝐬”
👉 Loyalty over reach, over-targeting, short-termism over long-term growth
“𝐁𝟐𝐁 𝐢𝐬 𝐡𝐚𝐫𝐝”
👉 The laws from Sharp's 'How Brands Grow' apply in a B2B context but he sees B2B marketing as challenging
"𝐓𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐬𝐞𝐚𝐫𝐜𝐡 𝐞𝐧𝐠𝐢𝐧𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐢𝐬 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐲𝐨𝐮𝐫 𝐞𝐚𝐫𝐬”
👉 A quote from Jenni Romaniuk that Brand will always matter and customers will make buying decisions based on brand when the time comes to purchase
Big shoutout to Anthony Capano and the team at Intuit Mailchimp ANZ for putting on such an awesome event!
85 comments
Author:
James Lawrence 🚀
Mar 19, 2025 07:08 AM
regular
"Attribution being dead doesn't mean measurement or metrics are dead"
Fascinating chat with industry legend Rand Fishkin on the Smarter Marketer podcast last week. We discuss the transformative changes we've seen in digital over the past 10 years, flaws in attribution models, the pitfalls of over-relying on Google, the impact of ChatGPT and the importance of audience-first marketing to future-proof digital strategy.
➡️ Zero-click searches and AI Search tools - Where is traffic going?
➡️ The AI hype cycle - Why most marketers are chasing the wrong trends
➡️ SEO and digital PR strategies - When and why its vital to invest in PR
➡️ The hidden challenges of AI data sources and what they mean for marketers
➡️ How to find and engage your ideal customers through audience research
➡️ The evolution of social media - How platforms like Facebook, LinkedIn and TikTok are shifting
➡️ Privacy, data collection and attribution - Why traditional tracking models are failing
➡️ Brand awareness vs paid advertising - How to strick the right balance
Smarter Marketer podcast available on Apple, Spotify and Amazon.
Fascinating chat with industry legend Rand Fishkin on the Smarter Marketer podcast last week. We discuss the transformative changes we've seen in digital over the past 10 years, flaws in attribution models, the pitfalls of over-relying on Google, the impact of ChatGPT and the importance of audience-first marketing to future-proof digital strategy.
➡️ Zero-click searches and AI Search tools - Where is traffic going?
➡️ The AI hype cycle - Why most marketers are chasing the wrong trends
➡️ SEO and digital PR strategies - When and why its vital to invest in PR
➡️ The hidden challenges of AI data sources and what they mean for marketers
➡️ How to find and engage your ideal customers through audience research
➡️ The evolution of social media - How platforms like Facebook, LinkedIn and TikTok are shifting
➡️ Privacy, data collection and attribution - Why traditional tracking models are failing
➡️ Brand awareness vs paid advertising - How to strick the right balance
Smarter Marketer podcast available on Apple, Spotify and Amazon.
0 comments
Author:
James Lawrence 🚀
Mar 13, 2025 04:10 AM
quote
Thanks to AdNews Australia for the write-up today. And a huge shout out to Sagar Luthra, Olivia Bjurström, Alan Piggott, Aimee Kell, Rachael Glover, James Tjhin, Elaine Ho & Thomas Fielder. Great to have each of you aboard and a big year ahead!!
7 comments
Author:
James Lawrence 🚀
Mar 04, 2025 07:38 AM
regular
Very excited to come across our Gamuda full tram wrap campaign in Melbourne today. As someone who started their marketing journey in Google AdWords, it’s somewhat surreal to now see Rocket’s Creative and Media Teams work resulting in a full-sized tram rolling through a city.
I’m part of an agency that still does a huge amount in digital. It's in our DNA and our Digital Team is critical to client success. However, we are increasingly engaged strategically and creatively with clients to solve their full-funnel marketing challenges; from performance digital to outdoor, connected TV, digital audio and everything in between.
I believe that our foundations in digital marketing; data, audience development, testing and accountability make us well-placed to deliver across the entire funnel. It's exciting to see that expertise translating into bigger, more integrated campaigns. Proud of the work, proud of the team, and excited for what’s ahead! Big thanks to our clients like Gamuda for allowing us to do the work we love.
I’m part of an agency that still does a huge amount in digital. It's in our DNA and our Digital Team is critical to client success. However, we are increasingly engaged strategically and creatively with clients to solve their full-funnel marketing challenges; from performance digital to outdoor, connected TV, digital audio and everything in between.
I believe that our foundations in digital marketing; data, audience development, testing and accountability make us well-placed to deliver across the entire funnel. It's exciting to see that expertise translating into bigger, more integrated campaigns. Proud of the work, proud of the team, and excited for what’s ahead! Big thanks to our clients like Gamuda for allowing us to do the work we love.
38 comments
Author:
James Lawrence 🚀
Mar 03, 2025 01:24 AM
regular
Account Based Marketing (ABM) is a powerful B2B tool that isn't deployed anywhere near as often in Australia compared to Europe and North America. If you are interested in learning more about this topic it is worth listening to the conversation I had with ABM Guru Paola Piccinno last week on the Smarter Marketer podcast. Link to the episode is in comments
2 comments
Author:
James Lawrence 🚀
Feb 17, 2025 10:29 PM
regular
Marketers are under intense pressure. Deadlines, speed of change, demand for results, budget constraints, and generally managing very busy personal lives.
If you’re not managing stress properly, it’s only a matter of time before it catches up with you - burnout, bad decisions, and all that fun stuff.
So how do the world’s best - Olympians, military leaders, execs at McKinsey & Atlassian, handle high-pressure situations and stress without losing their edge?
That’s exactly what I got into with Dr Jemma King PhD on this week’s Smarter Marketer. She’s one of the worlds top experts in stress, resilience, and decision-making, and she’s worked with everyone from the Australian Defence Force to the Australian Olympic Team.
We covered:
➡️ How to stop stress from wrecking your performance
➡️ Science-backed ways to make better decisions under pressure
➡️ The truth about sleep, alcohol, and energy levels (this one surprised me)
➡️ Simple habits that top performers use to stay sharp
The is one of my favourite episodes yet — packed with practical insights that’ll help you be better at work and in life.
Link in comments for the full episode of "Marketing Under Pressure"
If you’re not managing stress properly, it’s only a matter of time before it catches up with you - burnout, bad decisions, and all that fun stuff.
So how do the world’s best - Olympians, military leaders, execs at McKinsey & Atlassian, handle high-pressure situations and stress without losing their edge?
That’s exactly what I got into with Dr Jemma King PhD on this week’s Smarter Marketer. She’s one of the worlds top experts in stress, resilience, and decision-making, and she’s worked with everyone from the Australian Defence Force to the Australian Olympic Team.
We covered:
➡️ How to stop stress from wrecking your performance
➡️ Science-backed ways to make better decisions under pressure
➡️ The truth about sleep, alcohol, and energy levels (this one surprised me)
➡️ Simple habits that top performers use to stay sharp
The is one of my favourite episodes yet — packed with practical insights that’ll help you be better at work and in life.
Link in comments for the full episode of "Marketing Under Pressure"
4 comments
Author:
James Lawrence 🚀
Jan 31, 2025 01:05 AM
regular
Awesome night last night at the 2025 APAC Search Awards!!! I am so proud of the Rocket team for bringing home four awards 🏆🏆🏆🏆. Each win based on specific campaigns that we ran for clients across the past 12 months. Best Use of Search – B2B (PPC), Best Use of Search – B2C (PPC), Best Local Campaign (PPC) and Best Use of Data (PPC). Huge shoutout to our clients that made this possible, every member of the Rocket Agency team that contributed to the work on these campaigns, and to every finalist and winner on the night. Each year it gets harder and harder to win these awards, making last night extra special. A great way start to the year amongst so many fabulous digital agencies and members of the industry. The Australian industry is in such a great place.
36 comments
Author:
James Lawrence 🚀
Dec 16, 2024 03:12 AM
regular
AJ Wilcox has personally managed 4 of the 10 highest spending LinkedIn Ads accounts in the platform's history. Last week we chatted about all things LinkedIn on the Smarter Marketer podcast. If you're interested in learning exactly what is working in LinkedIn as we near 2025, I thoroughly recommend you listen to this episode. Link in comments.
6 comments
Author:
James Lawrence 🚀
Nov 18, 2024 03:46 AM
regular
So excited to share that Rocket Agency has been shortlisted as a finalist a whopping 23 times at the upcoming 2025 APAC Search Awards. The most of any Australian based agency 💪💪💪💪. This year’s competition is tougher than ever, with Semrush and APAC Search joining forces, which means the Semrush awards now cover all of the Asia-Pacific and not just Australia. Rocket's 50+ digital marketing specialists continue to shine, and these nominations reflect the outstanding results we continue to drive for our clients. Rocket is a finalist for:
• Best Large Integrated Agency
• Best Use of Search – Real Estate & Property
• Best Use of Search – Automotive
• Best Integrated Campaign x 2
• Best Large SEO Agency
• Best SEO Campaign x 2
• Best Use of Search – B2B (SEO)
• Best Use of Search – B2C (SEO)
• Best Local Campaign (SEO)
• Best Large PPC Agency (26+ employees)
• Best PPC Campaign
• Best Use of Search – Retail eCommerce (PPC)
• Best Use of Search – B2B (PPC) x2
• Best Use of Search – B2C (PPC)
• Best Local Campaign (PPC)
• Best Use of Data (PPC)
• Best Use of Social Media in a Search Campaign x 2
• Best Use of Content Marketing
Well done everyone at Rocket for their hard work on these campaigns and a massive thanks to our fantastic clients who give us the chance to do the work we do.
• Best Large Integrated Agency
• Best Use of Search – Real Estate & Property
• Best Use of Search – Automotive
• Best Integrated Campaign x 2
• Best Large SEO Agency
• Best SEO Campaign x 2
• Best Use of Search – B2B (SEO)
• Best Use of Search – B2C (SEO)
• Best Local Campaign (SEO)
• Best Large PPC Agency (26+ employees)
• Best PPC Campaign
• Best Use of Search – Retail eCommerce (PPC)
• Best Use of Search – B2B (PPC) x2
• Best Use of Search – B2C (PPC)
• Best Local Campaign (PPC)
• Best Use of Data (PPC)
• Best Use of Social Media in a Search Campaign x 2
• Best Use of Content Marketing
Well done everyone at Rocket for their hard work on these campaigns and a massive thanks to our fantastic clients who give us the chance to do the work we do.
13 comments
Author:
James Lawrence 🚀
Oct 03, 2024 03:16 AM
regular
Successful PR is very different today to what it was five years ago. Last week I had a great chat with Andy Scales on the Smarter Marketer podcast about the current trends and challenges in PR in Australia.
Andy is the Founder and Owner of CampaignLab, a PR agency that has won 60 awards in the past decade. Working with brands like Fiji Airways, Decathlon, Oppo, Fuji Film and Crowne Plaza, CampaignLab has topped PRovoke's rankings twice as APAC’s pound-for-pound most creative PR agency.
We discussed the difficulty of getting picked up by the media, B2B vs. B2C, how PR and digital strategies need to go hand in hand, and a range of other interesting topics.
Link to the episode "PR in The Digital Age: From Newsrooms to Influencers" is in the comments
Andy is the Founder and Owner of CampaignLab, a PR agency that has won 60 awards in the past decade. Working with brands like Fiji Airways, Decathlon, Oppo, Fuji Film and Crowne Plaza, CampaignLab has topped PRovoke's rankings twice as APAC’s pound-for-pound most creative PR agency.
We discussed the difficulty of getting picked up by the media, B2B vs. B2C, how PR and digital strategies need to go hand in hand, and a range of other interesting topics.
Link to the episode "PR in The Digital Age: From Newsrooms to Influencers" is in the comments
1 comments
Author:
James Lawrence 🚀
Sep 13, 2024 12:06 AM
quote
So proud to be working with Coates. An incredible Australian business with a wonderful history and an exciting future. Thank you Mascha Schils and Sheridan Jones for the opportunity. Looking forward to doing great things together.
5 comments
Author:
James Lawrence 🚀
Sep 12, 2024 03:01 AM
regular
Woohoo!!! Rocket Agency has just been named in the 2024 B&T Awards as a finalist for Best Digital Services. This is the fifth year in a row that we have landed a spot in the B&T shortlist for best digital agencies in the country. 🏆🏆🏆🏆🏆. Fingers crossed we win the award back again this year. Big shout-out to everyone in the Rocket team as well as our awesome clients for making this possible in 2024.
16 comments
Author:
James Lawrence 🚀
Aug 15, 2024 06:00 AM
regular
I had an absolutely brilliant conversation with industry legend Darren Woolley on the Smarter Marketer Podcast that went live this morning. We discussed how in-house marketers can run best of breed pitch processes when looking for new agency partners. Darren shares really interesting perspectives on why running a solid pitch process isn't just good for agencies, but is crucial for the career success of in-house marketers as well. Darren shares a range of practical steps that I know I would follow if I were constructing a pitch process to find the best agency partner(s). If you're running a pitch process in the coming year I'd recommend listening to the approach Darren shares. Link to the episode is in the comments.
3 comments
Author:
James Lawrence 🚀
Aug 15, 2024 03:03 AM
quote
Big thanks to AdNews Australia for the write up about the launch of Rocket's new creative arm. The "agency within the agency" has been in the works for a few years now and after lots of testing and awesome campaigns already delivered to existing clients we're firmly ready to go!!!! Let's go Samantha Dodson Davy Dubouchet 🚀 Lucie Mammone Anita Robinson Rebecca Turner Bec Humphrey Eshita Durve 🚀 Robert Pain
21 comments
Author:
James Lawrence 🚀
Jun 19, 2024 07:11 AM
regular
Awesome to have Boy Wonder Joshua Chin from Chronos Agency on the Smarter Podcast this week. If you are a D2C online retailer I recommend you listen to Josh dicuss all things Lifecycle Marketing. Loads of awesome insights into email, SMS, push marketing and more. Link in comments.
4 comments
Author:
James Lawrence 🚀
Jun 19, 2024 02:43 AM
regular
💥💥💥💥 Welcome aboard Bec Humphrey Elmi Anel Nieuwoudt Ashlesha Balyan & Amshu Vijay amazing to have you all aboard the Rocket journey. Each of you bring fantastic experience and we’re so excited to have you as a part of our team!
5 comments
Author:
James Lawrence 🚀
May 10, 2024 02:43 AM
regular
I heard Paul Sinkinson speak at SXSW last year and bugged him until he agreed to appear on the Smarter Marketer pod. Paul is absolutely at the top of the game when it comes to measurement, marketing effectiveness and attribution. This topic is consistently one of the biggest challenges I see marketers struggle with. If you feel that your organisation could benefit from a better understanding of how to measure marketing impact then it is worth listening to the pod. Link in comments.
6 comments
Author:
James Lawrence 🚀
May 02, 2024 06:57 AM
regular
Super excited to share the news that Rocket is launching into Melbourne!! We've always had a core of awesome Melbourne clients, and with recent client wins it became a no-brainer for us to make things official. We look forward to working even closer with existing Melbourne clients and can't wait to begin working with a few new ones!!!
1 comments
Author:
James Lawrence 🚀
Apr 11, 2024 06:43 AM
regular
Over the past 4 years there has been a 400% increase in worldwide searches for the term "Fractional CMO" and I am personally dealing with more and more. With the function becoming more common I thought it made sense to invite two leading Australian Fractional CMO's onto the pod. Thanks to Taz Bareham & Danielle Stitt for being such awesome guests. Whether you interested in hiring a Fractional CMO for your organisation, or interested in becoming one, I thoroughly recommend listening to Taz & Danielle's words of wisdom. They are incredibly well-regarded and experienced Australian CMO's with such a great perspective. We also chat general career advice towards the end of the pod which is worth a listen for any less experienced marketers out there. Link to the episode in comments.
8 comments
Author:
James Lawrence 🚀
Apr 04, 2024 04:58 AM
regular
I know lots of marketers both agency and client side are worried about the impact of AI on our roles. A fairly high profile quote from Sam Altman did the rounds last month suggesting that AI will handle 95% of marketing work done by agencies, creatives and strategists in the not too distant future. So certainly not a time to put our heads in the sand. For those of you interested in this topic (and who have a spare 20-30mins) I'd encourage you to read the article below. It was recently shared by Rand Fishkin, and it's the best article I've read on how AI will likely impact us moving forward. It feels to me to be non-sensationalist, acknowledge the incredible power of LLM, but also look at likely limitations. It does a great job of making a very technical and complex space simple to understand. Thanks to Colin Fraser for his work on this.
4 comments
Author:
James Lawrence 🚀
Mar 13, 2024 11:15 PM
quote
Love this. Nice one Peter.
2 comments
Author:
James Lawrence 🚀
Mar 13, 2024 12:20 AM
regular
...and they say SEO IS DEAD!!! Awesome research published overnight by Rand Fishkin and the team at SparkToro. Showing that 63.41% of the traffic pushed around the web in January comes from Google. And search making up over 70% when you include Bing. The study has a global skew, however at Rocket Agency ®'s we see ~55% of traffic coming from Organic Google across our group of clients. Not saying that other channels don't have important roles to play (this post is on LinkedIn), but one of the biggest mistakes I see in digital strategies is an absolute chronic underinvestment in SEO. The channel which 95% of the time will be your biggest website traffic lever...
9 comments
Author:
James Lawrence 🚀
Mar 06, 2024 06:21 AM
regular
HELP NEEDED! I am looking for three Australian marketers to give me 20mins of their time for some market research we are doing. The full criteria is below. It would be a 20 minute video session in the next 5 business days to cover a small range of questions. If you are interested please send me a message direct. Thanks so much in advance 🙏
Criteria:
• You have never been a client of Rocket
• You are at the Marketing Manager or Senior/CMO level - with at least 5 years in-house experience
• Currently or previously used an external agency for digital marketing purposes
• Mid-sized business (roughly 20-200 staff members)
• Your business serves the Australian market
I promise this is not some kind of sales trick 😂 . But genuinelly looking for help with some research on the market.
Criteria:
• You have never been a client of Rocket
• You are at the Marketing Manager or Senior/CMO level - with at least 5 years in-house experience
• Currently or previously used an external agency for digital marketing purposes
• Mid-sized business (roughly 20-200 staff members)
• Your business serves the Australian market
I promise this is not some kind of sales trick 😂 . But genuinelly looking for help with some research on the market.
5 comments
Author:
James Lawrence 🚀
Mar 06, 2024 06:07 AM
regular
Great to see Rocket Agency ® announced as a 2024 Google Premier Partner. Only 3% of agencies in the Google Partner Program are awarded Premier status each year, so it's a great acknowledgement of the work that Rocket's paid media team does for our clients. Well done! 👏👏👏
0 comments
Author:
James Lawrence 🚀
Feb 28, 2024 08:08 PM
quote
I am super excited to be presenting to over 450 Australian marketers with the Australian Marketing Institute next week! Webinar is 11am next Wednesday if you would like to join. You can register for free via the link in the comments below.
2 comments
Author:
James Lawrence 🚀
Feb 07, 2024 05:02 AM
regular
AND JUST LIKE THAT I woke from a COVID slumber to find out that Rocket Agency ® has just won best Medium Sized SEO Agency and Best Integrated Search Agency in the whole of the Asia-Pacific Region. This is a ridiculously good result at the 2024 APAC Search Awards. Absolutely staggering, and beyond David Lawrence 🚀, Garry Viner 🚀 and my wildest expectations when we founded Rocket back in 2017. Needless to say a huge shout-out to the entire Rocket Team as well as our clients. None of this would be possible without you both. 🏆🏆 ❤️
14 comments
Author:
James Lawrence 🚀
Jan 24, 2024 06:02 AM
regular
Thrilled to share that Rocket Agency ® achieved remarkable success at the Semrush Awards, clinching a phenomenal 5 awards! A heartfelt shout-out to our incredible team whose dedication and hard work made this achievement possible. Feeling incredibly motivated to continue our journey into 2024 and deliver outstanding results for our clients. Let's make 2024 even more spectacular! 🚀🏆 #SEMrushAwards #TeamSuccess #2024Goals
0 comments
Author:
James Lawrence 🚀
Nov 28, 2023 10:51 PM
quote
Excited to have Samantha Dodson join Rocket Agency ® this week as our new Creative Director. Sam has incredible experience as a B2B & B2C creative leader in Australia. Confident she will help Rocket’s creative team do amazing things in 2024 and beyond.
1 comments
Author:
James Lawrence 🚀
Nov 28, 2023 12:22 AM
regular
Fantastic night at the 2023 B&T Awards on Friday at Sydney's Hordern Pavillion. Awesome night had by all, and great to catch-up with so many lovely peers from the industry. Rocket Agency ® was nominated for Best Digital Services for the 5th year in a row which is an awesome achievement 🏆. Whilst we didnt win the award this year, it was great to be up there with some of the finest agencies in the country. We'll be back in 2024!
5 comments
Author:
James Lawrence 🚀
Nov 08, 2023 01:59 AM
regular
The shortlist has been announced for the 2023 Semrush Australia Awards. Across the 21 categories Rocket has been shortlisted an amazing 14 times 🎉🎉🎉 (the most of any agency in Australia). So proud of the Rocket Agency ® team. Brilliant to see acknowledgement of quality client work. Categories where we have been shortlisted:
• Best Marketing Agency 🏆
• Best Advertising Campaign 🏆
• Best B2C Campaign 🏆
• Best Content Marketing Campaign 🏆
• Best Integrated Campaign 🏆
• Best Local Campaign 🏆
• Best Online Marketing Campaign – Real Estate 🏆
• Best Social Media Campaign 🏆
Fingers crossed for the awards ceremony next month!!
• Best Marketing Agency 🏆
• Best Advertising Campaign 🏆
• Best B2C Campaign 🏆
• Best Content Marketing Campaign 🏆
• Best Integrated Campaign 🏆
• Best Local Campaign 🏆
• Best Online Marketing Campaign – Real Estate 🏆
• Best Social Media Campaign 🏆
Fingers crossed for the awards ceremony next month!!
27 comments
Author:
James Lawrence 🚀
Oct 31, 2023 05:29 AM
regular
Having worked with brands like Uber, Apple, Facebook, Disney, and Snickers, Australia's Julian Cole is one of the world's leading strategy consultants. He recently came onto the Smarter Marketer pod and we had a super interesting discussion about strategy and insights. I personally find the word 'strategy' such a simple yet elusive word as it relates to marketing (especially for smaller marketing teams). Julian does a fantastic job of distilling the complex into the simple and providing a framework all of us marketers can work from. If interested I'd thoroughly recommend having a listen to learn more around forming a strategy and how to draw an insight. Links in comments.
8 comments
Author:
James Lawrence 🚀
Oct 30, 2023 04:59 AM
regular
So proud of the Rocket team for being announced as Finalists for the 2023 Search Engine Land Awards 🏆🏆🏆 . Search Engine Land is a US based publication for the search industry and these global awards are hard fought and of one of the most difficult for Australian agencies to win. We made the shortlist for global 'PPC Agency of the Year' and 'Best Integration of Search Into Omnichannel Marketing'. The results were announced last Friday Australian time. Whilst we came up short, great effort for us to make it this far. A big shout out to US based Tombras for winning Best Integration of Search Into Omnichannel Marketing and Wpromote also out of the USA for taking out PPC Agency of the Year. Looking forward to Rocket bringing home the title in 2024!!
2 comments
Author:
James Lawrence 🚀
Oct 12, 2023 06:05 AM
regular
Fanboy moment of the year... Rand Fishkin has been one of the most influential figures in digital marketing over the past 20 years. When he speaks the industry listens. For this reason he was top of my list for pod guests when we launched last year. So it was a huge goal realised when I asked Rand to appear on the pod and he said yes. We had a wonderful conversation last month and it went live yesterday. If you have a spare 51 minutes I'd recommend having a listen. We discuss the state of the digital landscape as we close in on 2024, AI, dark social, and how attribution and audiences behaviours have changed in recent years. We also touch on Rand's 20 year career from founding Moz back in 2004, scaling it to become the world's most popular community and content resource for search marketers, and his fantastic business SparkToro. Thanks Rand for sharing your insights. Link in comments
10 comments
Author:
James Lawrence 🚀
Sep 28, 2023 07:44 AM
regular
Work, and the people we work with, have a critical impact on our happiness and mental health. Monday marks the start of Mental Health Month 2023 and I'm really proud of Rocket's workplace and mental health approach to have been featured alongside our friends at House of Brand Group and Chello. For us this is an opportunity to openly share the practical steps we take to try and create a culture where staff are safe, supported, and able to be their true selves. Love to hear other agencies share the things that work for them and their team. Agency land has at times had a questionable reputation for workplace culture - but so many great agency cultures exist these days - and it is great for these stories to be told. I am hoping that more of these stories can be shared so evolution can continue. A great time to start this conversation is in Mental Health Month. Big shout out to Nick Palmer, Tristan Velasco and Lindsay Rogers for sharing the great initiatives that exist within their agencies.
0 comments
Author:
James Lawrence 🚀
Andrew Hou
Tired of agencies full of fluff? So am I. Director @ AdVisible | 🏆 15+ yrs strong | 👥 40+ digital marketers | Relentlessly delivering integrated strategies with transparent & measurable outcomes 🚀LinkedIn Profile
Email
Name
Andrew Hou
Title
Andrew Hou - Tired of agencies full of fluff? So ...
Headline
Tired of agencies full of fluff? So am I.
Director @ AdVisible | 🏆 15+ yrs strong | 👥 40+ digital marketers |
Relentlessly delivering integrated strategies with transparent & measurable outcomes 🚀
Location
Sydney, New South Wales
Summary
I’ve been helping businesses unlock their full potential through the power of digital marketing since 2008 when I started my marketing career at Australia’s 1st authorised Google AdWords reseller.
Back then a business could dominate online by only running a Google AdWords campaign. But in today’s complex, fragmented digital world, it takes more than that to succeed. You need to make your brand stand out, generate web traffic from multiple channels, and convert that traffic into leads and sales. It’s a constant puzzle with moving pieces, and it’s challenging to keep up - I love a good challenge!
I co-founded AdVisible in 2010 to help businesses grow using digital marketing. Our team of experts help businesses increase visibility, translate that visibility into sales, and help fuel the growth of their business.
We're a Premier Google Partner specialising in: Google Ads, SEO, Social Media, Branding & Website Design.
In my professional career, there are 3 things that are top-of-mind:
✭ Client Success - Without happy clients, you don’t have a successful offering
✭ Team Culture - Incredible results don’t happen without great people
✭ Environment - Surround yourself with a team of like-minded people and network that share a growth mindset
If you're serious about growing your traffic and sales, simply reach out for a discovery session. 👇
📧 [email protected]
🌐 www.advisible.com.au
Back then a business could dominate online by only running a Google AdWords campaign. But in today’s complex, fragmented digital world, it takes more than that to succeed. You need to make your brand stand out, generate web traffic from multiple channels, and convert that traffic into leads and sales. It’s a constant puzzle with moving pieces, and it’s challenging to keep up - I love a good challenge!
I co-founded AdVisible in 2010 to help businesses grow using digital marketing. Our team of experts help businesses increase visibility, translate that visibility into sales, and help fuel the growth of their business.
We're a Premier Google Partner specialising in: Google Ads, SEO, Social Media, Branding & Website Design.
In my professional career, there are 3 things that are top-of-mind:
✭ Client Success - Without happy clients, you don’t have a successful offering
✭ Team Culture - Incredible results don’t happen without great people
✭ Environment - Surround yourself with a team of like-minded people and network that share a growth mindset
If you're serious about growing your traffic and sales, simply reach out for a discovery session. 👇
📧 [email protected]
🌐 www.advisible.com.au
Snippet
Director and Co-founder. AdVisible. Mar 2010 - Present 15 years 10 months. Sydney, Australia. AdVisible is a performance-driven digital marketing agency with ...
Current Experiences
Director and Co-founder
AdVisible
Sydney, Australia
Started: Mar 2010 - Present
AdVisible is a performance-driven digital marketing agency with over 15 years of experience helping businesses grow through smart, integrated strategies. Our team of 40+ specialists combines deep expertise across Google Ads, SEO, social media, and websites built to engage, convert, and scale with your business.
We’ve partnered with scale-ups, thriving SMEs, and enterprise brands across a wide range of industries—giving us the versatility to tailor strategies that maximise impact and drive real business growth.
Relentless in giving our clients more than other agencies, we back strategy with action and deliver results without the usual agency stress. Our team gets the job done with clarity, accountability, and a genuine focus on helping you achieve your business goals.
We’ve partnered with scale-ups, thriving SMEs, and enterprise brands across a wide range of industries—giving us the versatility to tailor strategies that maximise impact and drive real business growth.
Relentless in giving our clients more than other agencies, we back strategy with action and deliver results without the usual agency stress. Our team gets the job done with clarity, accountability, and a genuine focus on helping you achieve your business goals.
Industry: Marketing and Advertising
Company Size: 10-50 (37 staff)
Head of Marketing and Co-founder
Rateseeker
Sydney, Australia
Started: Dec 2016 - Present
Rateseeker is an online home loan rate comparison platform designed by brokers to help everyday Australians find the right home loan for them. We match home loans from over 30 different lenders based on what you're looking for.
Our platform is cost and obligation free, giving you the confidence to compare +1000 different products and find competitive rates without being harassed by a contact centre.
Although the platform is online based, our main focus is to provide client-centric outcomes by giving users access to our qualified lending specialist that can help you navigate through the lending process from application to settlement.
Our platform is cost and obligation free, giving you the confidence to compare +1000 different products and find competitive rates without being harassed by a contact centre.
Although the platform is online based, our main focus is to provide client-centric outcomes by giving users access to our qualified lending specialist that can help you navigate through the lending process from application to settlement.
Industry: Financial Services
Company Size: 1-10 (6 staff)
Member
Lockeroom Gym
Sydney, New South Wales, Australia
Started: Jan 2023 - Present
Industry: Health, Wellness and Fitness
Company Size: 10-50 (29 staff)
Contact Information
Emails:
[email protected]
(100) (work)
[email protected]
(100) (personal)
[email protected]
(100) (work)
[email protected]
(100) (personal)
Phones:
+61 1300 812 447
(100) (work phone)
+61432430758
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/andrewhou7
(100)
LinkedIn:
https://www.linkedin.com/in/andrew-hou-08850a33
(100)
Facebook:
https://facebook.com/andrew.hou
(100)
Twitter:
https://twitter.com/andrewhou7
(100)
LinkedIn Posts - Andrew Hou
31 post(s) found
Aug 05, 2025 11:00 PM
regular
Congrats to Brendan Devaraj on his 3️⃣ year #anniversary at Advisible! 🎊
You’ve been a key part of the team, not just for the work you do but for how you show up every single day.
You bring a big heart, positive energy, and a genuine care for the people around you, whether it’s clients, teammates, friends or family. It reflects what we stand for at AdVisible. You lead with integrity, always do what’s right, and set the bar high for yourself and the team.
It’s rare to come across someone who brings the best version of themselves every single day, but you do.
It’s been a privilege watching your growth over the past few years. You’ve had a huge impact on the team and the culture here, and I genuinely appreciate everything you contribute.
Plenty more wins to come 🏆.
You’ve been a key part of the team, not just for the work you do but for how you show up every single day.
You bring a big heart, positive energy, and a genuine care for the people around you, whether it’s clients, teammates, friends or family. It reflects what we stand for at AdVisible. You lead with integrity, always do what’s right, and set the bar high for yourself and the team.
It’s rare to come across someone who brings the best version of themselves every single day, but you do.
It’s been a privilege watching your growth over the past few years. You’ve had a huge impact on the team and the culture here, and I genuinely appreciate everything you contribute.
Plenty more wins to come 🏆.
1 comments
Author:
Andrew Hou
Jan 13, 2025 01:37 AM
regular
Heading into 2025 feeling energised and ready for more growth! ⚡
After an incredible 2024 where we grew 20% as a company, our team took a well-deserved break over the holidays to recharge and spend quality time with family and friends.
Last week, our leadership team came together for a goal planning session to reflect on what worked well last year, identified areas we can improve as an agency, and set some ambitious goals.
We're ready to hit the ground running and looking forward to helping our clients achieve even greater success online, and continue our growth together.
Here’s to a year of big ideas, bold goals, and even bigger wins. Let’s make 2025 the best one yet! 🚀
After an incredible 2024 where we grew 20% as a company, our team took a well-deserved break over the holidays to recharge and spend quality time with family and friends.
Last week, our leadership team came together for a goal planning session to reflect on what worked well last year, identified areas we can improve as an agency, and set some ambitious goals.
We're ready to hit the ground running and looking forward to helping our clients achieve even greater success online, and continue our growth together.
Here’s to a year of big ideas, bold goals, and even bigger wins. Let’s make 2025 the best one yet! 🚀
8 comments
Author:
Andrew Hou
Nov 18, 2024 05:02 AM
quote
2024 has been an incredible year of growth for AdVisible 📈
Being recognised as a 𝟳𝘅 𝗳𝗶𝗻𝗮𝗹𝗶𝘀𝘁 𝗮𝘁 𝘁𝗵𝗲 𝟮𝟬𝟮𝟱 𝗔𝗣𝗔𝗖 𝗦𝗲𝗮𝗿𝗰𝗵 𝗔𝘄𝗮𝗿𝗱𝘀, including a nomination for 𝗕𝗲𝘀𝘁 𝗟𝗮𝗿𝗴𝗲 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗔𝗴𝗲𝗻𝗰𝘆, is a huge testament to the hard work, talent, and dedication of our team—and the amazing clients who trust us.
This recognition feels like the cherry on top of an already amazing year. Some of our highlights include:
✨ 20% growth in company revenue
✨ 96% client retention rate
✨ 27% increase in team size
✨ A thriving company culture built on collaboration and excellence
✨ An excellent eNPS score
✨ A dedicated leadership team committed to our vision & mission
Let’s be honest—awards can sometimes divide opinions. While some are rightly questioned, there are others that truly stand out for recognising real merit. The APAC Search Awards belong to the latter, and we’re proud to be finalists.
For me, it’s not just about the trophies. It’s about taking the time to celebrate our people, their achievements, and the trust our clients place in us every single day.
A huge congratulations to the entire AdVisible team—you’ve earned this! And a big thank you to our clients for being on this journey with us.
Here’s to making 2025 even bigger and better! 🚀
Being recognised as a 𝟳𝘅 𝗳𝗶𝗻𝗮𝗹𝗶𝘀𝘁 𝗮𝘁 𝘁𝗵𝗲 𝟮𝟬𝟮𝟱 𝗔𝗣𝗔𝗖 𝗦𝗲𝗮𝗿𝗰𝗵 𝗔𝘄𝗮𝗿𝗱𝘀, including a nomination for 𝗕𝗲𝘀𝘁 𝗟𝗮𝗿𝗴𝗲 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗔𝗴𝗲𝗻𝗰𝘆, is a huge testament to the hard work, talent, and dedication of our team—and the amazing clients who trust us.
This recognition feels like the cherry on top of an already amazing year. Some of our highlights include:
✨ 20% growth in company revenue
✨ 96% client retention rate
✨ 27% increase in team size
✨ A thriving company culture built on collaboration and excellence
✨ An excellent eNPS score
✨ A dedicated leadership team committed to our vision & mission
Let’s be honest—awards can sometimes divide opinions. While some are rightly questioned, there are others that truly stand out for recognising real merit. The APAC Search Awards belong to the latter, and we’re proud to be finalists.
For me, it’s not just about the trophies. It’s about taking the time to celebrate our people, their achievements, and the trust our clients place in us every single day.
A huge congratulations to the entire AdVisible team—you’ve earned this! And a big thank you to our clients for being on this journey with us.
Here’s to making 2025 even bigger and better! 🚀
4 comments
Author:
Andrew Hou
Jul 03, 2024 08:34 AM
quote
Incredibly excited to welcome Rahul Sengupta to the Advisible family as our Head of SEO!
Rahul's passion and technical prowess in SEO are unmatched. His expertise is set to elevate our SEO offering and drive incredible results for our clients.
Excited to see the amazing impact you'll make, Rahul! 🚀🚀🚀
#WelcomeToTheTeam #DigitalMarketing #SEO
Rahul's passion and technical prowess in SEO are unmatched. His expertise is set to elevate our SEO offering and drive incredible results for our clients.
Excited to see the amazing impact you'll make, Rahul! 🚀🚀🚀
#WelcomeToTheTeam #DigitalMarketing #SEO
2 comments
Author:
Andrew Hou
May 29, 2024 06:21 AM
regular
🔍 Google Search Document Leak: What You Need to Know?
The recent Google Search document leak is likely the biggest we've ever seen. Most reputable and knowledgeable SEOs should already know the information that was leaked.
Here's a summary of the key points from the leaked documents:
1. 📝 Content Quality
High-quality, relevant content is the backbone of Google's ranking algorithm. Emphasizing E-A-T (Expertise, Authoritativeness, Trustworthiness) ensures that content stands out and ranks well.
2. 🔗 Backlinks Still Matter
The quality of backlinks is still paramount. Relevant, high-quality backlinks from authoritative sites significantly impact rankings.
3. 📱 User Experience
Google places a strong emphasis on user experience factors like page load speed, mobile-friendliness, and overall site usability. A seamless and enjoyable user experience is crucial for maintaining and improving search rankings. Having a diverse range of links is also important.
4. 🖱️ Successful Clicks Matter
User engagement metrics such as click-through rates (CTR) and dwell time are important. Google rewards sites that attract and retain visitors, indicating content relevance and quality. Google uses a variety of measurements, including badClicks, goodClicks, lastLongestClicks and unsquashedClicks
5. 🌟 Brand
Strong, recognisable brands often perform better in search rankings. Brand signals and mentions across the web contribute positively to SEO efforts.
6. 🌐 Site Authority
Overall site authority, built through consistent high-quality content and backlinks, is a key ranking factor. Authoritative sites are more likely to rank higher for relevant queries.
These are ranking factors that our SEO team at Advisible are already focusing on and implementing for our clients, so it's great validation for us.
How is your business doing in the above areas?
The recent Google Search document leak is likely the biggest we've ever seen. Most reputable and knowledgeable SEOs should already know the information that was leaked.
Here's a summary of the key points from the leaked documents:
1. 📝 Content Quality
High-quality, relevant content is the backbone of Google's ranking algorithm. Emphasizing E-A-T (Expertise, Authoritativeness, Trustworthiness) ensures that content stands out and ranks well.
2. 🔗 Backlinks Still Matter
The quality of backlinks is still paramount. Relevant, high-quality backlinks from authoritative sites significantly impact rankings.
3. 📱 User Experience
Google places a strong emphasis on user experience factors like page load speed, mobile-friendliness, and overall site usability. A seamless and enjoyable user experience is crucial for maintaining and improving search rankings. Having a diverse range of links is also important.
4. 🖱️ Successful Clicks Matter
User engagement metrics such as click-through rates (CTR) and dwell time are important. Google rewards sites that attract and retain visitors, indicating content relevance and quality. Google uses a variety of measurements, including badClicks, goodClicks, lastLongestClicks and unsquashedClicks
5. 🌟 Brand
Strong, recognisable brands often perform better in search rankings. Brand signals and mentions across the web contribute positively to SEO efforts.
6. 🌐 Site Authority
Overall site authority, built through consistent high-quality content and backlinks, is a key ranking factor. Authoritative sites are more likely to rank higher for relevant queries.
These are ranking factors that our SEO team at Advisible are already focusing on and implementing for our clients, so it's great validation for us.
How is your business doing in the above areas?
1 comments
Author:
Andrew Hou
May 09, 2024 02:30 AM
quote
I’m thrilled to share a recent success story featuring our client, Lockeroom Gym. A big shoutout to Hayden Green, Ivan Teh, and the rest of our amazing team for their exceptional work and dedication. 👏
Working with a premium and credible brand like Lockeroom is always exciting. The facilities truly stand head and shoulders above most boring gyms. Having started as a member at Lockeroom, it's an absolute privilege now to help scale their business using focused digital marketing strategies on Google Ads and Meta Ads.
Huge respect to Lachlan Rowston, Raph Freedman, and Connor McAllister on building such an incredible business. The top-class facilities at Lockeroom, coupled with the best team I’ve encountered in the fitness industry, including elite personal trainers, accountability managers, nutritionists, and engaging programming — all contribute to a stellar community that sets Lockeroom apart.
Check out the video below to see what it’s like to work with AdVisible and discover how partnering with the right digital marketing agency can help accelerate the growth of your business online!
👇👇👇 📹 Watch the Video
#DigitalMarketing #ClientSuccess #AdVisible #LockeroomGym
Working with a premium and credible brand like Lockeroom is always exciting. The facilities truly stand head and shoulders above most boring gyms. Having started as a member at Lockeroom, it's an absolute privilege now to help scale their business using focused digital marketing strategies on Google Ads and Meta Ads.
Huge respect to Lachlan Rowston, Raph Freedman, and Connor McAllister on building such an incredible business. The top-class facilities at Lockeroom, coupled with the best team I’ve encountered in the fitness industry, including elite personal trainers, accountability managers, nutritionists, and engaging programming — all contribute to a stellar community that sets Lockeroom apart.
Check out the video below to see what it’s like to work with AdVisible and discover how partnering with the right digital marketing agency can help accelerate the growth of your business online!
👇👇👇 📹 Watch the Video
#DigitalMarketing #ClientSuccess #AdVisible #LockeroomGym
9 comments
Author:
Andrew Hou
Mar 08, 2024 07:35 AM
regular
Happy #internationalwomensday to all the amazing ladies behind what we do at Advisible 🙌
1 comments
Author:
Andrew Hou
Oct 26, 2023 02:05 AM
regular
Yesterday the team at Advisible topped off #MentalHealth Awareness Month by welcoming special guest speakers Raph Freedman and Andy Kong from Lockeroom Gym.
Agency life can get a bit crazy at times, and it was a fantastic reminder to the team to prioritise their personal health and fitness to unlock their full potential in their careers and personal life 💪 .
The session was engaging from start to finish with several actionable takeaways. It was fantastic to see how much engagement there was in the Q&A!
#AgencyLife #Digitalmarketing #TeamCulture #HealthandFitness
Agency life can get a bit crazy at times, and it was a fantastic reminder to the team to prioritise their personal health and fitness to unlock their full potential in their careers and personal life 💪 .
The session was engaging from start to finish with several actionable takeaways. It was fantastic to see how much engagement there was in the Q&A!
#AgencyLife #Digitalmarketing #TeamCulture #HealthandFitness
2 comments
Author:
Andrew Hou
Sep 20, 2023 10:21 AM
regular
There were smiles all round at Advisible last week as we celebrated R U OK? week. The team kicked off the week with an open discussion around Mental Health over a delicious breakfast.
Everyone then paired up for the week for free coffees and conversation activities. We wrapped up the week by sharing what we learnt about each other.
It was a great opportunity for everyone to express themselves and get to know each other on a deeper level.
Special shout out to our superstar People & Culture Manager Jennifer Valverde 🤩 for putting such a fantastic week together.
#ruokayday2023 #mentalhealthawareness
Everyone then paired up for the week for free coffees and conversation activities. We wrapped up the week by sharing what we learnt about each other.
It was a great opportunity for everyone to express themselves and get to know each other on a deeper level.
Special shout out to our superstar People & Culture Manager Jennifer Valverde 🤩 for putting such a fantastic week together.
#ruokayday2023 #mentalhealthawareness
4 comments
Author:
Andrew Hou
Mar 03, 2023 12:16 AM
regular
Today is #employeeappreciationday 🙌
It was grounding to sit down this morning and hand write a card to each team member. It was a reminder of how lucky I am to be surrounded by a team of absolute legends that put in consistent hard work and dedication to helping our clients grow online.
Last year was a great year of growth for Advisible and it wouldn't have been possible without such a remarkable team. Can't wait to see what 2023 has in store for us.
Ivan Teh Hellen P. Patryk Zawadka Kiah Davey Raynal Sharma Jennifer Valverde Alexander Chen Lalita (Nadia) S. Sasha Ho Angelo Tuazon Brendan Devaraj Melvin James Sidik Dragisa Zafirovic Sagar Luthra Sean Ruaburo Jessica Guttridge Kelvin Baluyot Jad Merhi Liz Cornejo Fernandez Derik Seno Glenn Evan Comanda Zia Yzabelle Malubag Leonila Jane Mindalano @John Veluz
It was grounding to sit down this morning and hand write a card to each team member. It was a reminder of how lucky I am to be surrounded by a team of absolute legends that put in consistent hard work and dedication to helping our clients grow online.
Last year was a great year of growth for Advisible and it wouldn't have been possible without such a remarkable team. Can't wait to see what 2023 has in store for us.
Ivan Teh Hellen P. Patryk Zawadka Kiah Davey Raynal Sharma Jennifer Valverde Alexander Chen Lalita (Nadia) S. Sasha Ho Angelo Tuazon Brendan Devaraj Melvin James Sidik Dragisa Zafirovic Sagar Luthra Sean Ruaburo Jessica Guttridge Kelvin Baluyot Jad Merhi Liz Cornejo Fernandez Derik Seno Glenn Evan Comanda Zia Yzabelle Malubag Leonila Jane Mindalano @John Veluz
3 comments
Author:
Andrew Hou
Nov 09, 2022 02:32 AM
regular
I always need to pinch myself when we get the pleasure of working with incredible clients like Bisley Workwear who have been at the forefront of the workwear industry for nearly 60 years.
Well done to my team who strived to deliver outstanding digital marketing results for Bisley - Patryk Zawadka Raynal Sharma Alexander C. 💪
🚀 500% Increase in Monthly Transactions
🚀 94% Decrease in Cost/Conversion
Check out the glowing review from the amazing Kat Diprose, Marketing Manager at Bisley.
⭐⭐⭐⭐⭐
#clienttestimonial #happyclients #digitalmarketing #googleads #seo #advisible
Well done to my team who strived to deliver outstanding digital marketing results for Bisley - Patryk Zawadka Raynal Sharma Alexander C. 💪
🚀 500% Increase in Monthly Transactions
🚀 94% Decrease in Cost/Conversion
Check out the glowing review from the amazing Kat Diprose, Marketing Manager at Bisley.
⭐⭐⭐⭐⭐
#clienttestimonial #happyclients #digitalmarketing #googleads #seo #advisible
3 comments
Author:
Andrew Hou
Jul 25, 2022 03:40 AM
regular
Had a great time last week catching up with a few clients and exploring the city of Brisbane.
The team values building strong relationships with our clients at Advisible.
Our first stop was catching up with Mal Badawi, Co-founder of Ozdingo Shopping 🛍️. Ozdingo is a proudly Australian-owned online shopping platform that supports a large network of Australian suppliers and their families. Watch this space!
We then met with the talented bunch at TalentVine - Talent Recruitment Platform 🧑💻 who are making waves in the recruitment space by leveraging smart technology to connect employers and recruiters. Great to finally catch up with Justin Falk and James Brownlie to see where all the magic happens.
#clientvisit #online #digitalmarketing #technology #brisbane
The team values building strong relationships with our clients at Advisible.
Our first stop was catching up with Mal Badawi, Co-founder of Ozdingo Shopping 🛍️. Ozdingo is a proudly Australian-owned online shopping platform that supports a large network of Australian suppliers and their families. Watch this space!
We then met with the talented bunch at TalentVine - Talent Recruitment Platform 🧑💻 who are making waves in the recruitment space by leveraging smart technology to connect employers and recruiters. Great to finally catch up with Justin Falk and James Brownlie to see where all the magic happens.
#clientvisit #online #digitalmarketing #technology #brisbane
3 comments
Author:
Andrew Hou
Nov 05, 2021 01:06 AM
regular
🤩 So proud of the Advisible team for being nominated in 7 categories in the Semrush Search Awards 2021.
We're in the running for:
⭐ Best Marketing Agency
📈 Highest Web Visitor Growth - Nationwide Electrical Wholesale
💻 Best Advertising Campaign - Catch Fitness Equipment
🏢 Best B2B Campaign - App Boxer
🛒 Best Marketing Campaign (Retail) - Catch Fitness Equipment
🏥 Best Marketing Campaign (Healthcare) - Bridges Alliance
😷 Best Pandemic Adapting Marketing Campaign - NAKED FOODS AUSTRALIA
I'm grateful for our amazing clients who trusted us to support their business growth throughout what's been a crazy year!
I would like to send a huge shoutout to the team members behind the brains trust for their contributions to the success of these campaigns - Ivan Teh Hellen P. Marcus Newberry Alexander C. Patryk Zawadka Raynal Sharma Shiraz A. Sagar Luthra Jasmine Cottan Melvin James Sidik.
Best of luck to all the other agencies in the running. There's some stiff competition this year, but delighted to be included alongside some of the best in the industry!
👉 Full List of Finalists - https://lnkd.in/g6V8CEwj
#semrush #semrushawards #digitalmarketing #agency #paidsearch #googleads #seo #socialmedia #business
We're in the running for:
⭐ Best Marketing Agency
📈 Highest Web Visitor Growth - Nationwide Electrical Wholesale
💻 Best Advertising Campaign - Catch Fitness Equipment
🏢 Best B2B Campaign - App Boxer
🛒 Best Marketing Campaign (Retail) - Catch Fitness Equipment
🏥 Best Marketing Campaign (Healthcare) - Bridges Alliance
😷 Best Pandemic Adapting Marketing Campaign - NAKED FOODS AUSTRALIA
I'm grateful for our amazing clients who trusted us to support their business growth throughout what's been a crazy year!
I would like to send a huge shoutout to the team members behind the brains trust for their contributions to the success of these campaigns - Ivan Teh Hellen P. Marcus Newberry Alexander C. Patryk Zawadka Raynal Sharma Shiraz A. Sagar Luthra Jasmine Cottan Melvin James Sidik.
Best of luck to all the other agencies in the running. There's some stiff competition this year, but delighted to be included alongside some of the best in the industry!
👉 Full List of Finalists - https://lnkd.in/g6V8CEwj
#semrush #semrushawards #digitalmarketing #agency #paidsearch #googleads #seo #socialmedia #business
3 comments
Author:
Andrew Hou
Nov 01, 2021 02:58 AM
quote
😍 Last week was Advisible's first week back in the office after +3 Months of Sydney Lockdowns (Rnd 2), and what a success it was! The energy in the office was amazing and uplifting ⚡.
We were fortunate enough to operate during the lockdown, but I really missed the office banter, growing together, knowledge sharing and team collaboration 👥.
Fostering a positive work culture has always been important to me, which is why I think working in the office (to some degree) is crucial. I agree that you can maintain a good culture remotely, but nothing beats forming and strengthening relationships in RL.
I'm delighted to be recognised as a Great Place to Work. Thank you @Great Place to Work® Australia New Zealand for welcoming us to the community.
Looking forward to kicking some goals with the team and ending the year with a bang💥!
--
#backintheoffice #GreatPlaceToWork #GPTWcertified #digitalmarketing #companyculture
--
Ivan Teh Jennifer Valverde Jasmine Cottan Bryan Sainsbury-Hore Garry Singh Hellen P. Lalita (Nadia) S. Patryk Zawadka Mikayla C. Alexander C. Glenn Evan Comanda Nathan Lim Marcus Newberry Shiraz A. Derik Seno Raynal Sharma Sagar Luthra Allen Nguyen Ramon Chau Michelle X. Kuong Iy Seng Kelvin Baluyot
We were fortunate enough to operate during the lockdown, but I really missed the office banter, growing together, knowledge sharing and team collaboration 👥.
Fostering a positive work culture has always been important to me, which is why I think working in the office (to some degree) is crucial. I agree that you can maintain a good culture remotely, but nothing beats forming and strengthening relationships in RL.
I'm delighted to be recognised as a Great Place to Work. Thank you @Great Place to Work® Australia New Zealand for welcoming us to the community.
Looking forward to kicking some goals with the team and ending the year with a bang💥!
--
#backintheoffice #GreatPlaceToWork #GPTWcertified #digitalmarketing #companyculture
--
Ivan Teh Jennifer Valverde Jasmine Cottan Bryan Sainsbury-Hore Garry Singh Hellen P. Lalita (Nadia) S. Patryk Zawadka Mikayla C. Alexander C. Glenn Evan Comanda Nathan Lim Marcus Newberry Shiraz A. Derik Seno Raynal Sharma Sagar Luthra Allen Nguyen Ramon Chau Michelle X. Kuong Iy Seng Kelvin Baluyot
8 comments
Author:
Andrew Hou
Jul 07, 2021 06:19 AM
regular
I am thrilled and honoured to have been selected as a #judge for the Australian Marketing Institute Awards for Marketing Excellence 2021.
It was inspiring to assess the strategies that were applied by all the local and national brands that entered.
It was a close one this year, and picking a winner was not easy.
Thanks to all the fellow judges and entrants, it was an amazing experience for me. Can't wait until all winners are announced 🏆.
#marketingawards #marketing #digitalmarketing
It was inspiring to assess the strategies that were applied by all the local and national brands that entered.
It was a close one this year, and picking a winner was not easy.
Thanks to all the fellow judges and entrants, it was an amazing experience for me. Can't wait until all winners are announced 🏆.
#marketingawards #marketing #digitalmarketing
12 comments
Author:
Andrew Hou
Oct 09, 2020 03:48 AM
regular
Just received some amazing news to kick-off the weekend. AdVisible has been named 6 x Finalist in the upcoming SEMrush Search Awards 2020.
So much 💗 for our amazing team who have persisted through what's been a challenging year. You have all continued to tirelessly contribute to the success of our clients.
I would also like to thank our amazing clients who provided their support and kind testimonials to make this even possible.
Shortlisted categories:
🌟 Best Marketing Agency
🌟 Best SEO Campaign
🌟 Highest Website Visitor Growth
🌟 Best B2B Campaign
🌟 Best B2B Campaign
🌟 Best Low Budget Campaign
I can't wait to be up against the best agencies in the industry, and wishing the other finalist the best of luck.
Winners announced virtually on the 22nd of October.
#semrushawards #digitalmarketing #marketingagency #searchmarketing #seo #b2b #b2c
So much 💗 for our amazing team who have persisted through what's been a challenging year. You have all continued to tirelessly contribute to the success of our clients.
I would also like to thank our amazing clients who provided their support and kind testimonials to make this even possible.
Shortlisted categories:
🌟 Best Marketing Agency
🌟 Best SEO Campaign
🌟 Highest Website Visitor Growth
🌟 Best B2B Campaign
🌟 Best B2B Campaign
🌟 Best Low Budget Campaign
I can't wait to be up against the best agencies in the industry, and wishing the other finalist the best of luck.
Winners announced virtually on the 22nd of October.
#semrushawards #digitalmarketing #marketingagency #searchmarketing #seo #b2b #b2c
8 comments
Author:
Andrew Hou
Aug 20, 2020 08:14 AM
regular
I'm very humbled and proud of the AdVisible team for being nominated as a finalist across 2 categories in the prestigious AMI awards for:
🏆 Marketing Agency of the Year 2020 - 7 finalist
🏆 Small Budget Marketing 2020 - 7 finalist
It’s a great honour to be named alongside some of the best agencies and campaigns across Australia.
Despite 2020 being a disruptive year due to Covid-19, AMI received the most number of applications ever for this year's awards.
Winners will be announced on 15th October 🤞. Congratulations to all the other nominees from across the country, and best of luck.
Check out the other finalist here: https://lnkd.in/guvmQwN
This would not have been possible without an awesome team #oneteamonedream . This is all you - Ivan Teh, Kim Pham, Hellen P., PINGJUN LI, Sara Servan, Kelvin Baluyot, Stephen Nham, Marcus Newberry, Alexander C., Shiraz A., Melvin James Sidik, Joel Jacob, Jenny Hu, Kelly Teng, Australian Marketing Institute
#marketingexcellence #AMIawards #digitalmarketing #australianmarketinginstitute
🏆 Marketing Agency of the Year 2020 - 7 finalist
🏆 Small Budget Marketing 2020 - 7 finalist
It’s a great honour to be named alongside some of the best agencies and campaigns across Australia.
Despite 2020 being a disruptive year due to Covid-19, AMI received the most number of applications ever for this year's awards.
Winners will be announced on 15th October 🤞. Congratulations to all the other nominees from across the country, and best of luck.
Check out the other finalist here: https://lnkd.in/guvmQwN
This would not have been possible without an awesome team #oneteamonedream . This is all you - Ivan Teh, Kim Pham, Hellen P., PINGJUN LI, Sara Servan, Kelvin Baluyot, Stephen Nham, Marcus Newberry, Alexander C., Shiraz A., Melvin James Sidik, Joel Jacob, Jenny Hu, Kelly Teng, Australian Marketing Institute
#marketingexcellence #AMIawards #digitalmarketing #australianmarketinginstitute
26 comments
Author:
Andrew Hou
May 01, 2020 03:25 AM
regular
Outstanding #digitalmarketers will quickly adapt their strategy to #succeed through any situation.
AdVisible has compiled a must-read #ebook for marketers and business owners on how to excel in digital marketing through COVID-19.
You can either cut your losses and resign your brand to the pandemic...or you can pivot your strategy, lead your
business through #uncertaintimes, and come out better and stronger on the other side.
The strategies and actions that you put in place now will not only help see you through this #pandemic — it’ll
also shape the way your customers perceive your #brand when all of this is over.
Download your FREE copy here 👉https://lnkd.in/dstcJzK
What's Inside:
🖥️ How to adapt your #website for the pandemic
🎯 What to do with your #googleads strategy
🔈 New ideas to dominate #socialmedia
📈 How to think long-term about your #SEO Strategy
🧰 Free resources, including tools and articles
Big ups to the amazing Sara Servan for the amazing design work. 🙏
AdVisible has compiled a must-read #ebook for marketers and business owners on how to excel in digital marketing through COVID-19.
You can either cut your losses and resign your brand to the pandemic...or you can pivot your strategy, lead your
business through #uncertaintimes, and come out better and stronger on the other side.
The strategies and actions that you put in place now will not only help see you through this #pandemic — it’ll
also shape the way your customers perceive your #brand when all of this is over.
Download your FREE copy here 👉https://lnkd.in/dstcJzK
What's Inside:
🖥️ How to adapt your #website for the pandemic
🎯 What to do with your #googleads strategy
🔈 New ideas to dominate #socialmedia
📈 How to think long-term about your #SEO Strategy
🧰 Free resources, including tools and articles
Big ups to the amazing Sara Servan for the amazing design work. 🙏
0 comments
Author:
Andrew Hou
Apr 16, 2020 04:07 AM
quote
Is your business doing these 5 things right now? Great tips by Ivan Teh to help your business stay relevant during this period.
0 comments
Author:
Andrew Hou
Apr 15, 2020 03:17 AM
regular
Sharing a few tips on how the AdVisible team made a very smooth transition to work from home. We could get use to this 😏
#workingfromhome #workingfromhometips #efficiency #tipsandadvice #digitalmarketingagency
#workingfromhome #workingfromhometips #efficiency #tipsandadvice #digitalmarketingagency
0 comments
Author:
Andrew Hou
Apr 03, 2019 12:55 AM
quote
Developing win-win relationships with clients is what business should be about! AdVisible has had an awesome time working with Daniel Chanisheff and his team from Green Square Health for over 2 years to help grow their online presence 📈
.
#customerfeedback #onlinemarketing #business #onlinepresence #happyclients #winwin #lovewhatyoudo
.
#customerfeedback #onlinemarketing #business #onlinepresence #happyclients #winwin #lovewhatyoudo
1 comments
Author:
Andrew Hou
Apr 01, 2019 02:07 AM
regular
🚨 5 simple ways to get more online customer reviews for your business 🚨
.
📧 Ask for feedback via email
💙 Reach out to your social media community
💻 Optimise your website for reviews
🔔 Establish in-store reminders
🙋🏼 Create incentives for customers
.
Check out the full article here 👉🏻 https://bit.ly/2OJcs6t
.
#onlinemarketing #onlinereviews #reputation #googlemybusiness #customerfeedback
.
📧 Ask for feedback via email
💙 Reach out to your social media community
💻 Optimise your website for reviews
🔔 Establish in-store reminders
🙋🏼 Create incentives for customers
.
Check out the full article here 👉🏻 https://bit.ly/2OJcs6t
.
#onlinemarketing #onlinereviews #reputation #googlemybusiness #customerfeedback
0 comments
Author:
Andrew Hou
Mar 12, 2019 07:47 AM
regular
It wasn’t easy, but we’ve created an amazing company culture at AdVisible. The driving force behind our culture are our 4 core values.
🌱 Growth
😀 Positivity
❤️ Passion
👨👩👧👦 Teamwork
.
Culture will define a company and determine the talent you attract. There’s nothing worse than rocking up to work and seeing miserable people. That’s why for the last couple years, Ivan and I made a promise to ourselves and that was to invest more time on the most important thing to our company – our people.
.
The company would not be where it is today if it wasn’t for our remarkable team, we’re truly blessed 🙏
.
Can’t wait to see what the rest of 2019 has in store for us!
.
We’re searching for 3 more talented digital marketers to join the family this month. If you or someone else you know might be the right fit, check out our available positions – https://lnkd.in/g5_q2eQ
.
#digitalmarketing #agency #onlinemarketing #companyculture #growth #positivity #passion #teamwork
🌱 Growth
😀 Positivity
❤️ Passion
👨👩👧👦 Teamwork
.
Culture will define a company and determine the talent you attract. There’s nothing worse than rocking up to work and seeing miserable people. That’s why for the last couple years, Ivan and I made a promise to ourselves and that was to invest more time on the most important thing to our company – our people.
.
The company would not be where it is today if it wasn’t for our remarkable team, we’re truly blessed 🙏
.
Can’t wait to see what the rest of 2019 has in store for us!
.
We’re searching for 3 more talented digital marketers to join the family this month. If you or someone else you know might be the right fit, check out our available positions – https://lnkd.in/g5_q2eQ
.
#digitalmarketing #agency #onlinemarketing #companyculture #growth #positivity #passion #teamwork
10 comments
Author:
Andrew Hou
Feb 28, 2019 11:25 PM
regular
Over 90% of people read online reviews and trust them as much as personal recommendations ⭐️⭐️⭐️⭐️⭐️
Love 'em or hate 'em, it has become a necessary part of doing business. Investing time in generating positive reviews is a must for any business who wants to leave a positive online footprint.
Check out my latest write-up on why reviews are valuable to a business 👉 http://bit.ly/2NBCnfO
#onlinemarketing #onlinereviews #googlemybusiness #facebook #tripadvisor #reputation
Love 'em or hate 'em, it has become a necessary part of doing business. Investing time in generating positive reviews is a must for any business who wants to leave a positive online footprint.
Check out my latest write-up on why reviews are valuable to a business 👉 http://bit.ly/2NBCnfO
#onlinemarketing #onlinereviews #googlemybusiness #facebook #tripadvisor #reputation
0 comments
Author:
Andrew Hou
Nov 12, 2018 01:13 AM
regular
We're on the search for a Social Media Guru to join the AdVisible team in our Sydney CBD office 🔎
✉️ [email protected]
Job listing - https://lnkd.in/ghXu69S
✉️ [email protected]
Job listing - https://lnkd.in/ghXu69S
0 comments
Author:
Andrew Hou
Oct 18, 2018 01:13 AM
regular
Here are 8 simple things you can do to improve your Google My Business listing 📈 #googlemybusiness
1 comments
Author:
Andrew Hou
Jun 07, 2018 08:06 AM
regular
AdVisible is looking for multiple PPC specialists to join our team (Junior and Mid-Weight positions available). If you're interested in the role and think you're the right fit, please inbox me or tag someone who might be! Thank you 😃
0 comments
Author:
Andrew Hou
May 03, 2017 09:17 PM
quote
Our team had the privilege of educating 80 business owners in Singapore about digital marketing and where we see it heading in the future. Big thanks to the Cosmetics Association for having us!
0 comments
Author:
Andrew Hou
Jul 06, 2016 02:44 AM
regular
I'm very humbled that AdVisible has been upgraded to a Premier Google Partner, an accolade only awarded to a handful of agencies. All this would not be possible without the great team I have around me, I am forever grateful! #bestteam
0 comments
Author:
Andrew Hou
Caleb Mcglew
Director at Concise DigitalLinkedIn Profile
Email
Name
Caleb Mcglew
Title
Caleb Mcglew - Director at Concise Digital
Headline
Director at Concise Digital
Location
Sydney, New South Wales
Summary
Digital marketing expert and website creator with a passion for digital solutions architecture. Skilled in Website Creation, Social Media Marketing, Google Advertising, Search Engine Optimization (SEO),
Communications, & Brand Development. Strong operations professional who loves to solve problems through creative solutions.
Communications, & Brand Development. Strong operations professional who loves to solve problems through creative solutions.
Snippet
Digital marketing expert and website creator with a passion for digital solutions architecture. ... Co Founder. The Kore Kollective. Oct 2017 - Sep 2023 6 ...
Current Experiences
Director
Obliq
Started: Nov 2025 - Present
Industry: Information Technology and Services
Company Size: 1-10 (1 staff)
Director
Concise.Digital
Started: Jul 2023 - Present
Skills: Annual Planning
Industry: Marketing and Advertising
Company Size: 100-200 (34 staff)
Director
ACME Media PTY LTD
Started: Jul 2019 - Present
A digital marketing agency specialising in website design, search engine optimisation and content creation.
Industry: Marketing and Advertising
Company Size: 1-10 (9 staff)
Contact Information
Emails:
[email protected]
(100) (work)
[email protected]
(100) (work)
[email protected]
(100) (personal)
Phones:
+61 450 409 144
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/caleb-mcglew-b6299711a
(100)
LinkedIn Posts - Caleb Mcglew
50 post(s) found
Dec 11, 2025 04:22 AM
regular
Concise is hiring! If you're a weapon SEO Specialist reach out or apply here!
1 comments
Author:
Caleb Mcglew
Nov 30, 2025 10:28 PM
repost
A national healthcare provider came to us with two challenges.
They were about to expand beyond one region.
And they needed growth that delivered qualified leads, not wasted enquiries.
We focused on what matters:
Precision targeting instead of broad reach
SEO that scaled nationally without losing existing rankings
A rebuild that made their site fit for long-term growth
The result:
66% growth in organic traffic
200% more conversions from Google Ads
84% more organic keywords ranking nationally
The takeaway is simple.
Traffic is not the goal.
The right traffic is.
That is what Concise delivers.
Looking for a new agency? Drop us a message https://lnkd.in/g59uzSFD
They were about to expand beyond one region.
And they needed growth that delivered qualified leads, not wasted enquiries.
We focused on what matters:
Precision targeting instead of broad reach
SEO that scaled nationally without losing existing rankings
A rebuild that made their site fit for long-term growth
The result:
66% growth in organic traffic
200% more conversions from Google Ads
84% more organic keywords ranking nationally
The takeaway is simple.
Traffic is not the goal.
The right traffic is.
That is what Concise delivers.
Looking for a new agency? Drop us a message https://lnkd.in/g59uzSFD
0 comments
Author:
Concise.Digital
Nov 13, 2025 08:16 AM
repost
In 20 years of building websites, one thing is clear.
It has never been easier to start.
Shopify 2.0 gives new brands control, speed, and a way to test the market without big upfront costs.
That is a gift for startups.
You can get selling, learn fast, and prove your concept.
But DIY has limits.
When it is time to scale, you need a site that is engineered for behaviour, trust, and growth.
That is where Concise.Digital comes in.
We take the foundation and build the system that drives long-term sales.
It has never been easier to start.
Shopify 2.0 gives new brands control, speed, and a way to test the market without big upfront costs.
That is a gift for startups.
You can get selling, learn fast, and prove your concept.
But DIY has limits.
When it is time to scale, you need a site that is engineered for behaviour, trust, and growth.
That is where Concise.Digital comes in.
We take the foundation and build the system that drives long-term sales.
3 comments
Author:
Concise.Digital
Nov 13, 2025 02:25 AM
repost
Reports are often padded with metrics that look impressive but don’t tell you whether the business is actually healthy.
The four that matter:
MER — shows overall efficiency of marketing spend
AOV — dictates whether acquisition can be profitable
CAC — reveals the true cost of growth
LTV — sets the ceiling on what you can afford to spend
Everything else — CTR, impressions, likes — is activity, not outcome.
For CEOs, these four numbers provide clarity on whether marketing is compounding growth or just adding noise.
The four that matter:
MER — shows overall efficiency of marketing spend
AOV — dictates whether acquisition can be profitable
CAC — reveals the true cost of growth
LTV — sets the ceiling on what you can afford to spend
Everything else — CTR, impressions, likes — is activity, not outcome.
For CEOs, these four numbers provide clarity on whether marketing is compounding growth or just adding noise.
0 comments
Author:
Concise.Digital
Nov 12, 2025 05:41 AM
repost
In 20 years of building websites, one thing is clear.
It has never been easier to start.
Shopify 2.0 gives new brands control, speed, and a way to test the market without big upfront costs.
That is a gift for startups.
You can get selling, learn fast, and prove your concept.
But DIY has limits.
When it is time to scale, you need a site that is engineered for behaviour, trust, and growth.
That is where Concise.Digital comes in.
We take the foundation and build the system that drives long-term sales.
It has never been easier to start.
Shopify 2.0 gives new brands control, speed, and a way to test the market without big upfront costs.
That is a gift for startups.
You can get selling, learn fast, and prove your concept.
But DIY has limits.
When it is time to scale, you need a site that is engineered for behaviour, trust, and growth.
That is where Concise.Digital comes in.
We take the foundation and build the system that drives long-term sales.
3 comments
Author:
Concise.Digital
Nov 09, 2025 11:46 PM
repost
20 years in business.
3,050 clients.
97,306 projects delivered.
In that time, platforms have come and gone. Buyer behaviour has shifted again and again.
But our principles haven’t changed:
No lock-ins
Senior-only team
You own your data
24/7 support
That’s why businesses choose Concise and why they stay.
Here’s to the next 20.
3,050 clients.
97,306 projects delivered.
In that time, platforms have come and gone. Buyer behaviour has shifted again and again.
But our principles haven’t changed:
No lock-ins
Senior-only team
You own your data
24/7 support
That’s why businesses choose Concise and why they stay.
Here’s to the next 20.
1 comments
Author:
Concise.Digital
Nov 05, 2025 12:18 AM
repost
Your customers are already using AI to make buying decisions.
The question is: will they trust you when they find you?
Here’s what we know:
AI discovery is mainstream, but people still want honesty.
Younger audiences are open to AI guidance. Older ones aren’t.
Some industries benefit from AI trust. Others can’t afford to gamble.
And if you don’t disclose when AI is involved, you risk looking dishonest.
The opportunity isn’t to automate everything.
It’s to use AI where it helps, quick answers, discovery, instant service and keep humans where trust matters most.
That balance is what makes customers stay.
And it’s what we build every day at Concise.
The question is: will they trust you when they find you?
Here’s what we know:
AI discovery is mainstream, but people still want honesty.
Younger audiences are open to AI guidance. Older ones aren’t.
Some industries benefit from AI trust. Others can’t afford to gamble.
And if you don’t disclose when AI is involved, you risk looking dishonest.
The opportunity isn’t to automate everything.
It’s to use AI where it helps, quick answers, discovery, instant service and keep humans where trust matters most.
That balance is what makes customers stay.
And it’s what we build every day at Concise.
0 comments
Author:
Concise.Digital
Oct 24, 2025 01:20 AM
repost
Discounts are the easiest lever to pull and the fastest way to kill your brand.
Short term, they drive sales. Long term, they destroy margin, condition customers to wait for promos, and erode brand equity.
The alternative is to build offers that create value:
Bundles that increase order value
Exclusives that drive urgency without cheapening the brand
Loyalty programs that reward and retain
Discounts build habits you can’t afford.
Value-driven offers build brands customers want to pay full price for.
Short term, they drive sales. Long term, they destroy margin, condition customers to wait for promos, and erode brand equity.
The alternative is to build offers that create value:
Bundles that increase order value
Exclusives that drive urgency without cheapening the brand
Loyalty programs that reward and retain
Discounts build habits you can’t afford.
Value-driven offers build brands customers want to pay full price for.
0 comments
Author:
Concise.Digital
Oct 12, 2025 10:45 AM
repost
Reach hasn’t collapsed because your content got worse. It collapsed because the system changed.
Platforms run the same playbook:
Give away reach early to attract users and brands
Pull it back once the audience is locked in
Force pay-to-play as the only scalable option
Meanwhile, users shifted. They consume more but engage less. A like means nothing. Comments, shares, and replies signal value.
The reality for brand owners:
Reach is paid
Engagement is earned
Community is built
The smartest brands aren’t chasing impressions. They’re designing content that sparks dialogue, building community moats, and treating paid + organic as one system.
Platforms run the same playbook:
Give away reach early to attract users and brands
Pull it back once the audience is locked in
Force pay-to-play as the only scalable option
Meanwhile, users shifted. They consume more but engage less. A like means nothing. Comments, shares, and replies signal value.
The reality for brand owners:
Reach is paid
Engagement is earned
Community is built
The smartest brands aren’t chasing impressions. They’re designing content that sparks dialogue, building community moats, and treating paid + organic as one system.
0 comments
Author:
Concise.Digital
Oct 03, 2025 04:32 AM
repost
A good-looking email that doesn’t sell is useless.
The best emails get five things right:
A subject line that drives the open
A hero image that communicates the offer instantly
Copy that is short, specific, and customer-led
One clear CTA
Proof that builds trust
That’s how you turn inboxes into revenue.
The best emails get five things right:
A subject line that drives the open
A hero image that communicates the offer instantly
Copy that is short, specific, and customer-led
One clear CTA
Proof that builds trust
That’s how you turn inboxes into revenue.
0 comments
Author:
Concise.Digital
Sep 30, 2025 02:20 AM
repost
Your customers don’t scroll anymore, they search.
TikTok, Pinterest, even LinkedIn are now search-first platforms.
That means:
Discovery is happening through queries, not feeds
Social proof > polished brand assets
Relevance and keywords > aesthetics
If you’re not showing up in search, you don’t exist.
TikTok, Pinterest, even LinkedIn are now search-first platforms.
That means:
Discovery is happening through queries, not feeds
Social proof > polished brand assets
Relevance and keywords > aesthetics
If you’re not showing up in search, you don’t exist.
0 comments
Author:
Concise.Digital
Sep 15, 2025 01:25 AM
repost
Running Meta ads in isolation is easy.
We build systems that → Match offer to audience → Drive to a site that sells → Collect and retarget cleanly → Scale sustainably
Growth isn’t about media spend. It’s about what happens after the click.
We build systems that → Match offer to audience → Drive to a site that sells → Collect and retarget cleanly → Scale sustainably
Growth isn’t about media spend. It’s about what happens after the click.
0 comments
Author:
Concise.Digital
Sep 11, 2025 05:54 AM
repost
Carousels are quietly outperforming video for a reason
They teach fast
They’re easier to produce
And they meet buyers where they scroll
We’re not anti-video. But in B2B and high-consideration spaces, carousels often convert better, especially when they’re educational.
If you’re only posting video, you’re missing the format your audience might actually save.
They teach fast
They’re easier to produce
And they meet buyers where they scroll
We’re not anti-video. But in B2B and high-consideration spaces, carousels often convert better, especially when they’re educational.
If you’re only posting video, you’re missing the format your audience might actually save.
0 comments
Author:
Concise.Digital
Sep 01, 2025 12:24 PM
repost
New Balance was in decline.
15+ years of slow erosion, sales down, brand stagnant.
When a new CMO stepped in, 70% of the ad budget was spent pushing discounts and CTAs.
Only 30% went to brand: partnerships, content, endorsements.
He flipped it.
→ 70% brand
→ 30% conversion
For 18 months, sales kept dropping.
Most teams would’ve pulled the plug.
Then month 19 hit.
Revenue exploded. Perception shifted. The brand caught fire.
It wasn’t magic. It was delayed ROI.
That’s the part most brands ignore.
Brand marketing doesn’t pay back immediately.
But when it lands, it compounds.
If you only run performance, you’ll always be chasing.
The smarter strategy?
Build brand while you still have cash flow.
Not when you’re desperate.
Because branding works.
It just takes longer than your board report.
15+ years of slow erosion, sales down, brand stagnant.
When a new CMO stepped in, 70% of the ad budget was spent pushing discounts and CTAs.
Only 30% went to brand: partnerships, content, endorsements.
He flipped it.
→ 70% brand
→ 30% conversion
For 18 months, sales kept dropping.
Most teams would’ve pulled the plug.
Then month 19 hit.
Revenue exploded. Perception shifted. The brand caught fire.
It wasn’t magic. It was delayed ROI.
That’s the part most brands ignore.
Brand marketing doesn’t pay back immediately.
But when it lands, it compounds.
If you only run performance, you’ll always be chasing.
The smarter strategy?
Build brand while you still have cash flow.
Not when you’re desperate.
Because branding works.
It just takes longer than your board report.
0 comments
Author:
Concise.Digital
Aug 27, 2025 10:38 AM
repost
Struggling to write ad copy that doesn’t sound like ad copy?
Start with your reviews.
Your buyers are already telling you:
→ What worked
→ What they were nervous about
→ What it changed for them
Feed those into ChatGPT (with the right prompt) and you’ll get 10x stronger copy than if you start from a blank page.
Start with your reviews.
Your buyers are already telling you:
→ What worked
→ What they were nervous about
→ What it changed for them
Feed those into ChatGPT (with the right prompt) and you’ll get 10x stronger copy than if you start from a blank page.
0 comments
Author:
Concise.Digital
Aug 26, 2025 01:52 AM
repost
Carousels are quietly outperforming video for a reason
They teach fast
They’re easier to produce
And they meet buyers where they scroll
We’re not anti-video. But in B2B and high-consideration spaces, carousels often convert better, especially when they’re educational.
If you’re only posting video, you’re missing the format your audience might actually save.
They teach fast
They’re easier to produce
And they meet buyers where they scroll
We’re not anti-video. But in B2B and high-consideration spaces, carousels often convert better, especially when they’re educational.
If you’re only posting video, you’re missing the format your audience might actually save.
0 comments
Author:
Concise.Digital
Aug 19, 2025 09:10 AM
repost
🚀 Want to grow smarter, not louder?
Diamond Member Caleb from Concise.Digital shares 3 powerful strategies that drive real digital growth.
Caleb is the Director of Concise Digital. He leads a team of digital strategists, developers, and performance marketers who work with brands across Australia to drive growth through smart strategy, efficient ad spend, and high-converting websites.
#wsba #wsbamember #concisedigital #digitalstrategist #developer #marketing
Diamond Member Caleb from Concise.Digital shares 3 powerful strategies that drive real digital growth.
Caleb is the Director of Concise Digital. He leads a team of digital strategists, developers, and performance marketers who work with brands across Australia to drive growth through smart strategy, efficient ad spend, and high-converting websites.
#wsba #wsbamember #concisedigital #digitalstrategist #developer #marketing
0 comments
Author:
WSBA Western Suburbs Business Association
Aug 14, 2025 09:47 AM
repost
Your “Custom Website” Is a Template.
If your site was delivered in 2 weeks, you didn’t get a custom build.
You got a copy-paste.
We build websites from scratch because performance needs structure.
Speed without thinking = rebuild in 12 months.
We prefer to do it once, properly.
If your site was delivered in 2 weeks, you didn’t get a custom build.
You got a copy-paste.
We build websites from scratch because performance needs structure.
Speed without thinking = rebuild in 12 months.
We prefer to do it once, properly.
0 comments
Author:
Concise.Digital
Jul 14, 2025 10:16 AM
repost
“I Don’t Trust Agencies”
We hear it all the time.
You’ve been burned before.
No delivery. No clarity. No ownership.
We don’t just get results.
We actually answer the phone.
It shouldn’t be revolutionary but it is.
We hear it all the time.
You’ve been burned before.
No delivery. No clarity. No ownership.
We don’t just get results.
We actually answer the phone.
It shouldn’t be revolutionary but it is.
0 comments
Author:
Concise.Digital
Jul 10, 2025 04:22 AM
repost
We hire the best, so you get the best results. Our paid ads team is made up of senior specialists with 8+ years experience across Meta, Google, and TikTok. If you want ads that actually convert, you're in the right place.
Visit www.concise.digital to get started.
Visit www.concise.digital to get started.
0 comments
Author:
Concise.Digital
Jul 03, 2025 01:19 PM
repost
BIG NEWS
Firefly Digital has officially joined Concise Digital.
This is a move that strengthens what we can deliver across the board, from performance marketing to dev, design, and beyond.
Firefly’s team, relationships, and values remain the same, now backed by the full capability and scale of Concise.
More senior specialists. More depth in every service area.
Same focus: smart digital that drives results.
We’re proud to welcome the Firefly team.
Learn more: https://lnkd.in/gPua9aVc
Firefly Digital has officially joined Concise Digital.
This is a move that strengthens what we can deliver across the board, from performance marketing to dev, design, and beyond.
Firefly’s team, relationships, and values remain the same, now backed by the full capability and scale of Concise.
More senior specialists. More depth in every service area.
Same focus: smart digital that drives results.
We’re proud to welcome the Firefly team.
Learn more: https://lnkd.in/gPua9aVc
0 comments
Author:
Concise.Digital
Jul 02, 2025 03:59 PM
repost
Most agencies rely on contracts to keep clients.
We don’t.
Clients stay because we deliver, communicate clearly, and actually make their lives easier.
No confusion. No chasing updates. Just work that performs.
Thinking long term? So are we.
Visit www.concise.digital
We don’t.
Clients stay because we deliver, communicate clearly, and actually make their lives easier.
No confusion. No chasing updates. Just work that performs.
Thinking long term? So are we.
Visit www.concise.digital
0 comments
Author:
Concise.Digital
Jun 28, 2025 03:56 AM
repost
We stay ahead of the digital landscape by using the tools that actually help businesses scale. From Meta and Google to Shopify Plus, Hotjar, and GA4, we combine performance platforms with strategy that delivers. Visit www.concise.digital to see how we do it.
0 comments
Author:
Concise.Digital
Jun 25, 2025 07:36 AM
repost
Most agencies lock clients in.
We don’t have to.
Clients stay because we deliver not because they signed a contract.
We don’t have to.
Clients stay because we deliver not because they signed a contract.
0 comments
Author:
Concise.Digital
Jun 23, 2025 09:19 AM
repost
A good-looking store isn’t enough.
If it’s slow, hard to edit, or leaking sales, it’s not doing its job.
We build Shopify stores that actually work.
www.concise.digital
If it’s slow, hard to edit, or leaking sales, it’s not doing its job.
We build Shopify stores that actually work.
www.concise.digital
0 comments
Author:
Concise.Digital
Jun 19, 2025 05:49 AM
repost
With the flood of AI-generated emails hitting my inbox daily, I had to ask myself, as any business owner should;
“How much will AI really reshape my industry in the years ahead?”
Here’s the reality: Some companies now use AI to scan thousands of resumes, ranking candidates by keyword optimisation and "fit." But on the other side? Candidates are also using AI to tailor their CV, cover letter, and even interview responses to mirror what the algorithm wants.
So, what happens when AI battles AI?
𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐦𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐬𝐭𝐢𝐥𝐥 𝐢𝐬𝐧’𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐦𝐚𝐭𝐜𝐡𝐢𝐧𝐠.
Great recruiters don’t just rely on tools that prioritise buzzwords. They know their market. They decode the nuances of a role, the culture of the companies they partner with, and the intangible strengths no algorithm can quantify. AI might polish a resume or simulate "perfect" answers, but can it gauge authenticity? Chemistry? Long-term potential?
The future? AI is a powerful tool, however in my opinion, is not a replacement for recruitment specialists. Because when both sides game the system, the real differentiators become the things AI can’t, and as it stands, will never be able to accurately replicate; insight, instinct, and the ability to spot the difference between a scripted candidate and the right one for real life circumstances.
AI has a place in the industry and there is no doubt about it; for example, it assisted me with putting my thoughts to paper for this post, however, where do we draw the line in its application in the recruitment of new employees?
Curious to hear your thoughts....
#ai #artificialintelligence #recruitment #datascience #machinelearning #humanresource #ezrarecruitment #airecruitment #talentacquisition #hiring
“How much will AI really reshape my industry in the years ahead?”
Here’s the reality: Some companies now use AI to scan thousands of resumes, ranking candidates by keyword optimisation and "fit." But on the other side? Candidates are also using AI to tailor their CV, cover letter, and even interview responses to mirror what the algorithm wants.
So, what happens when AI battles AI?
𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐦𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐬𝐭𝐢𝐥𝐥 𝐢𝐬𝐧’𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐦𝐚𝐭𝐜𝐡𝐢𝐧𝐠.
Great recruiters don’t just rely on tools that prioritise buzzwords. They know their market. They decode the nuances of a role, the culture of the companies they partner with, and the intangible strengths no algorithm can quantify. AI might polish a resume or simulate "perfect" answers, but can it gauge authenticity? Chemistry? Long-term potential?
The future? AI is a powerful tool, however in my opinion, is not a replacement for recruitment specialists. Because when both sides game the system, the real differentiators become the things AI can’t, and as it stands, will never be able to accurately replicate; insight, instinct, and the ability to spot the difference between a scripted candidate and the right one for real life circumstances.
AI has a place in the industry and there is no doubt about it; for example, it assisted me with putting my thoughts to paper for this post, however, where do we draw the line in its application in the recruitment of new employees?
Curious to hear your thoughts....
#ai #artificialintelligence #recruitment #datascience #machinelearning #humanresource #ezrarecruitment #airecruitment #talentacquisition #hiring
10 comments
Author:
James Doherty
Jun 16, 2025 03:56 AM
repost
Most people jump straight to design.
But load speed and user experience come first.
Conversion comes last.
Ignore the base, and you’ll be rebuilding again in 12 months.
But load speed and user experience come first.
Conversion comes last.
Ignore the base, and you’ll be rebuilding again in 12 months.
0 comments
Author:
Concise.Digital
Jun 04, 2025 10:29 AM
repost
We don’t do account managers, help desks, or slow replies. When you work with Concise, you speak directly to the people doing the work senior experts who actually know your project. Fast responses, clear answers, no runaround. That’s how it should be.
Visit www.concise.digital to see the difference.
Visit www.concise.digital to see the difference.
0 comments
Author:
Concise.Digital
May 23, 2025 04:22 AM
regular
Concise.Digital is looking for the following roles:
- Digital/Web Project Manager
- Customer Service
- Admin/Operational Assistant
Please let me know if you or anyone you know is looking for work!
- Digital/Web Project Manager
- Customer Service
- Admin/Operational Assistant
Please let me know if you or anyone you know is looking for work!
2 comments
Author:
Caleb Mcglew
May 19, 2025 05:38 AM
repost
5 Things Slowing Your Website Down (And How to Fix Them)
🚨 Uncompressed images → Compress them before uploading
🚨 Bloated code → Minify CSS & JS files
🚨 Too many third-party scripts → Remove what you don’t need
🚨 Cheap hosting → Upgrade to a high-performance server
🚨 No caching → Set up browser & server-side caching
Fix these = Faster site = More leads.
📩 Send us a message for a website audit.
🚨 Uncompressed images → Compress them before uploading
🚨 Bloated code → Minify CSS & JS files
🚨 Too many third-party scripts → Remove what you don’t need
🚨 Cheap hosting → Upgrade to a high-performance server
🚨 No caching → Set up browser & server-side caching
Fix these = Faster site = More leads.
📩 Send us a message for a website audit.
0 comments
Author:
Concise.Digital
May 15, 2025 06:14 AM
repost
Three new dates for The Culture Circle Masterclass have just been released. Create great culture in your team by registering here: https://lnkd.in/gzjTx-Qh
12 comments
Author:
Blair McGlew
May 06, 2025 02:20 AM
repost
3 signs it’s time to fix your website.
❌ Your load time is over 3 seconds
❌ Your bounce rate is 60%+
❌ You haven’t updated it in 5+ years
If that’s you, you’re leaving money on the table.
❌ Your load time is over 3 seconds
❌ Your bounce rate is 60%+
❌ You haven’t updated it in 5+ years
If that’s you, you’re leaving money on the table.
0 comments
Author:
Concise.Digital
Apr 29, 2025 12:28 PM
repost
What’s Keeping You from Scaling? Probably One of These Three Things.
99% of brands hit a growth plateau because of one of these problems:
Bad offer positioning → You’re not standing out in a competitive space.
Scaling the wrong way → More ad spend less revenue if the funnel is broken.
Creative exhaustion → If your messaging is stale, conversions drop.
We’ve helped brands break past these barriers and scale profitably.
Want to be next? 📩 Let’s chat.
99% of brands hit a growth plateau because of one of these problems:
Bad offer positioning → You’re not standing out in a competitive space.
Scaling the wrong way → More ad spend less revenue if the funnel is broken.
Creative exhaustion → If your messaging is stale, conversions drop.
We’ve helped brands break past these barriers and scale profitably.
Want to be next? 📩 Let’s chat.
0 comments
Author:
Concise.Digital
Apr 25, 2025 10:58 AM
repost
Why Our Clients Stay Without Contracts.
83% of our clients have been with us for 5+ years.
Not because we lock them into contracts, but because we deliver.
Transparent pricing. No sneaky fees. Real, 24/7 support. Not a chatbot. A team that actually picks up the phone.
Looking for a long-term partner who doesn’t trap you in? Let’s talk.
83% of our clients have been with us for 5+ years.
Not because we lock them into contracts, but because we deliver.
Transparent pricing. No sneaky fees. Real, 24/7 support. Not a chatbot. A team that actually picks up the phone.
Looking for a long-term partner who doesn’t trap you in? Let’s talk.
0 comments
Author:
Concise.Digital
Apr 20, 2025 12:31 PM
repost
Why Shopify Plus is a Game Changer for Scaling Brands.
Big brands don’t run on standard Shopify they run on Shopify Plus.
Why? Because at scale, small inefficiencies cost big money.
Lower transaction fees = Higher margins Custom checkout = More conversions B2B & multi-store support = No messy workarounds
If you’re doing $1M+ a year, Shopify Plus isn’t an expense, it’s an investment that pays for itself.
Want to see if Shopify Plus makes sense for your store? Send us a message!
Big brands don’t run on standard Shopify they run on Shopify Plus.
Why? Because at scale, small inefficiencies cost big money.
Lower transaction fees = Higher margins Custom checkout = More conversions B2B & multi-store support = No messy workarounds
If you’re doing $1M+ a year, Shopify Plus isn’t an expense, it’s an investment that pays for itself.
Want to see if Shopify Plus makes sense for your store? Send us a message!
0 comments
Author:
Concise.Digital
Apr 18, 2025 10:57 AM
repost
Your Website Shouldn’t Be a Headache. We Fix That.
Your website should work for you, not against you.
Need to update something? You should be able to without calling a dev.
Site broken? You shouldn’t be stuck in a support ticket black hole.
We keep things simple.
✅ Websites that are built to convert
✅ No retainers, just expert help when you need it
✅ 24/7 Australian-based support (yes, real people)
Need a team that actually picks up the phone? Let’s chat.
Your website should work for you, not against you.
Need to update something? You should be able to without calling a dev.
Site broken? You shouldn’t be stuck in a support ticket black hole.
We keep things simple.
✅ Websites that are built to convert
✅ No retainers, just expert help when you need it
✅ 24/7 Australian-based support (yes, real people)
Need a team that actually picks up the phone? Let’s chat.
0 comments
Author:
Concise.Digital
Apr 14, 2025 01:23 AM
repost
There’s a growing belief in the eCommerce world that A/B testing is no longer effective.
And truthfully? Basic testing is losing its edge.
But that doesn’t mean the practice itself is dead—it means the way we approach experimentation needs to evolve.
Take Sheets & Giggles, featured in findings from Intelligems and Harvard Business Review. Rather than testing button colours or headline tweaks, they tested a 15% price reduction—driving a 40% increase in conversions and a net lift in profit, despite lower margins per unit.
The difference? Strategic experimentation, backed by data and aligned with broader business goals.
Real experimentation isn’t about just optimising pixels; it’s about understanding your customers at a behavioural and economic level.
In our experience with clients, the most successful brands don’t test for the sake of testing—they test to learn, scale, and profit.
Head to our website to find out more: https://lnkd.in/g3rT8_dp
And truthfully? Basic testing is losing its edge.
But that doesn’t mean the practice itself is dead—it means the way we approach experimentation needs to evolve.
Take Sheets & Giggles, featured in findings from Intelligems and Harvard Business Review. Rather than testing button colours or headline tweaks, they tested a 15% price reduction—driving a 40% increase in conversions and a net lift in profit, despite lower margins per unit.
The difference? Strategic experimentation, backed by data and aligned with broader business goals.
Real experimentation isn’t about just optimising pixels; it’s about understanding your customers at a behavioural and economic level.
In our experience with clients, the most successful brands don’t test for the sake of testing—they test to learn, scale, and profit.
Head to our website to find out more: https://lnkd.in/g3rT8_dp
0 comments
Author:
Concise.Digital
Apr 11, 2025 12:24 PM
repost
“Email is Dead” — But It Just Drove $1.5M in Revenue
We often hear the claim that email marketing is outdated.
But the data—and the results—tell a different story.
Take Vyber Media, a digital agency that recently helped a sports eCommerce client implement a strategic email marketing automation plan using Omnisend.
With just 2% of total sends coming from automation, the brand generated a staggering 37% of its email-driven revenue. Over the course of the campaign, email became a core sales channel—contributing more than $1.5 million in annual revenue, and growing at 55% year-on-year.
So what worked?
✔️ Behavioural triggers like welcome flows and re-engagement sequences
✔️ Smart segmentation and A/B testing
✔️ Integration with SMS for key touchpoints
✔️ Automation to scale without adding manual effort
Email isn’t dead—it’s simply evolved.
The real issue? Too many brands are stuck using outdated strategies while chasing short-term wins on social or paid.
In a landscape where attention is increasingly expensive, owning your audience via email and SMS is more critical than ever.
#EmailMarketing #MarketingAutomation #RetentionStrategy #Klaviyo #eCommerceAU #DigitalMarketingLeadership
We often hear the claim that email marketing is outdated.
But the data—and the results—tell a different story.
Take Vyber Media, a digital agency that recently helped a sports eCommerce client implement a strategic email marketing automation plan using Omnisend.
With just 2% of total sends coming from automation, the brand generated a staggering 37% of its email-driven revenue. Over the course of the campaign, email became a core sales channel—contributing more than $1.5 million in annual revenue, and growing at 55% year-on-year.
So what worked?
✔️ Behavioural triggers like welcome flows and re-engagement sequences
✔️ Smart segmentation and A/B testing
✔️ Integration with SMS for key touchpoints
✔️ Automation to scale without adding manual effort
Email isn’t dead—it’s simply evolved.
The real issue? Too many brands are stuck using outdated strategies while chasing short-term wins on social or paid.
In a landscape where attention is increasingly expensive, owning your audience via email and SMS is more critical than ever.
#EmailMarketing #MarketingAutomation #RetentionStrategy #Klaviyo #eCommerceAU #DigitalMarketingLeadership
0 comments
Author:
Concise.Digital
Mar 27, 2025 06:38 AM
repost
When was the last time you experienced your website the way your customers do? 👀
A seamless user experience (UX) isn’t just about aesthetics—it directly impacts conversions, retention, and brand perception. Even the most visually stunning site can lose customers if the navigation is clunky, the checkout is confusing, or the mobile responsiveness is lacking.
A UX audit helps identify:
- Hidden friction points in the customer journey
- Opportunities to improve conversions
- Quick wins to enhance usability and engagement
Whether you’re running an e-commerce store or a service-based business, small tweaks—such as optimising page load speed, simplifying the navigation, or refining your checkout process—can lead to significant growth.
If you haven’t conducted a UX audit recently, now’s the time. A fresh perspective can uncover changes that make a big difference.
Need an expert eye on your site? Let’s chat!
https://lnkd.in/g59uzSFD
A seamless user experience (UX) isn’t just about aesthetics—it directly impacts conversions, retention, and brand perception. Even the most visually stunning site can lose customers if the navigation is clunky, the checkout is confusing, or the mobile responsiveness is lacking.
A UX audit helps identify:
- Hidden friction points in the customer journey
- Opportunities to improve conversions
- Quick wins to enhance usability and engagement
Whether you’re running an e-commerce store or a service-based business, small tweaks—such as optimising page load speed, simplifying the navigation, or refining your checkout process—can lead to significant growth.
If you haven’t conducted a UX audit recently, now’s the time. A fresh perspective can uncover changes that make a big difference.
Need an expert eye on your site? Let’s chat!
https://lnkd.in/g59uzSFD
0 comments
Author:
Concise.Digital
Mar 18, 2025 10:03 PM
repost
Go beyond mobile-first design for e-commerce websites 🚀
It is estimated that in 2028, two-thirds of all online purchases will happen on mobile devices. Mobile-first design is not a new trend; it’s a progressing trend.
While mobile commerce remains dominant, e-commerce designs are tailored for seamless interactions on any device. Progressive Web Apps (PWAs) and ultra-responsive layouts ensure fast, app-like experiences in mobile browsers regardless of the user's tool.
We suggest including gesture-based navigation, thumb-friendly interfaces, and features like one-click checkout to flow further alongside this trend to simplify mobile shopping, reduce friction, and boost conversions.
Wanting to improve the UX of your site?
Let's chat 👉🏼 https://lnkd.in/g3aNSU7r
It is estimated that in 2028, two-thirds of all online purchases will happen on mobile devices. Mobile-first design is not a new trend; it’s a progressing trend.
While mobile commerce remains dominant, e-commerce designs are tailored for seamless interactions on any device. Progressive Web Apps (PWAs) and ultra-responsive layouts ensure fast, app-like experiences in mobile browsers regardless of the user's tool.
We suggest including gesture-based navigation, thumb-friendly interfaces, and features like one-click checkout to flow further alongside this trend to simplify mobile shopping, reduce friction, and boost conversions.
Wanting to improve the UX of your site?
Let's chat 👉🏼 https://lnkd.in/g3aNSU7r
0 comments
Author:
Concise.Digital
Feb 27, 2025 09:41 AM
repost
When it comes to digital marketing, our team *always delivers! Results like this leave us feeling incredibly proud of our team members, and in awe of of the knowledge that they bring to the table 👏🏼
0 comments
Author:
Concise.Digital
Feb 26, 2025 04:21 AM
repost
Thinking about making the jump to Shopify? In our latest blog post, we share some of our most coveted advice that's worth considering before you migrate to Shopify. Trust us when we say this is one blog post you won't want to skip!
https://lnkd.in/ghxcGmJP
https://lnkd.in/ghxcGmJP
0 comments
Author:
Concise.Digital
Feb 05, 2025 08:25 PM
repost
Our latest blog post is now live 🙌🏼
This blog explores how Shopify's expanding ecosystem—spanning payments, marketing, and logistics—keeps merchants ahead in the competitive online retail landscape.
Click the link below to discover why Shopify remains the top contendor for e-commerce success.
https://lnkd.in/gX5tpabX
This blog explores how Shopify's expanding ecosystem—spanning payments, marketing, and logistics—keeps merchants ahead in the competitive online retail landscape.
Click the link below to discover why Shopify remains the top contendor for e-commerce success.
https://lnkd.in/gX5tpabX
0 comments
Author:
Concise.Digital
Jan 21, 2025 01:52 AM
repost
The Australian Web Awards would not be possible without our amazing judges. They are industry experts who volunteer their time to help us identify and celebrate the best in Australian digital. This year we have almost 5o judges assisting us.
Meet a few of them below:
Andrew Stone
Andy Howard
Ash Nallawalla
Bob Croft MAMI, CPM
Brianne Taylor
Caleb Mcglew
Chris Clark
For the full list of judges please visit: https://lnkd.in/dEmCTWN
Entries close on 8th February - find out more at webawards.com.au
Meet a few of them below:
Andrew Stone
Andy Howard
Ash Nallawalla
Bob Croft MAMI, CPM
Brianne Taylor
Caleb Mcglew
Chris Clark
For the full list of judges please visit: https://lnkd.in/dEmCTWN
Entries close on 8th February - find out more at webawards.com.au
4 comments
Author:
Australian Web Awards
Jan 10, 2025 07:08 AM
repost
Long time clients of ours, Adam Heath, recently went live with their new website. An instant increase in conversion rate, increase in sales and increase in user experience has made for a very happy client (and agency)!
The site designs were completed by Adam Heath's in-house graphic designer, and the site was developed by our development team.
You can visit the new site here: https://lnkd.in/gB-Fq4wT
The site designs were completed by Adam Heath's in-house graphic designer, and the site was developed by our development team.
You can visit the new site here: https://lnkd.in/gB-Fq4wT
0 comments
Author:
Concise.Digital
Dec 27, 2024 11:44 PM
repost
The online marketplace is no longer optional—it's where customers are discovering, researching, and shopping. With over 90% of consumers starting their buying journey online, a digital presence ensures your brand is part of the conversation.
Is your business ready to grow online? Let’s chat 👇🏼https://lnkd.in/g59uzSFD
Is your business ready to grow online? Let’s chat 👇🏼https://lnkd.in/g59uzSFD
0 comments
Author:
Concise.Digital
Dec 17, 2024 10:15 PM
repost
Ending the year with a website relaunch for our long-standing client Adam Heath.
While the website was designed by the client's in-house graphic designer, the build, custom development work and project management was completed by our web dev team.
Check them out here👇🏼
https://lnkd.in/gB-Fq4wT
While the website was designed by the client's in-house graphic designer, the build, custom development work and project management was completed by our web dev team.
Check them out here👇🏼
https://lnkd.in/gB-Fq4wT
0 comments
Author:
Concise.Digital
Dec 13, 2024 12:00 AM
repost
#Shopify Editions Winter '25 got released overnight and it's 🔥
Which updates have you got your eyes on? 👀
https://lnkd.in/ghFRhRX2
Which updates have you got your eyes on? 👀
https://lnkd.in/ghFRhRX2
0 comments
Author:
Concise.Digital
Dec 05, 2024 05:32 AM
repost
“Shopify isn't a fit for enterprise retailers”
“We’re a little too complex and/or unique for Shopify”
“Shopify can’t handle our scale”
Things I’ve heard more than I care to count over the past 5+ years. Co-incidentally the same amount of time that JB Hi-Fi has been live on the Shopify platform scaling from $200M to over $1BN in annual online sales.
But don’t listen to me, listen to them 👇
Or read about it here 👉 https://shopify.link/DLNY
“We’re a little too complex and/or unique for Shopify”
“Shopify can’t handle our scale”
Things I’ve heard more than I care to count over the past 5+ years. Co-incidentally the same amount of time that JB Hi-Fi has been live on the Shopify platform scaling from $200M to over $1BN in annual online sales.
But don’t listen to me, listen to them 👇
Or read about it here 👉 https://shopify.link/DLNY
15 comments
Author:
Josh Newport
Nov 01, 2024 08:00 AM
repost
We’d like to extend a heartfelt thank you to everyone who joined us at our recent event with Shopify, hosted at Barbagallo Watch. The evening was filled with inspiring conversations, insights from industry leaders, and networking with brilliant minds related to all things e-commerce.
We absolutely loved discussing the benefits of Shopify Plus, learning from our expert panelists, and hearing first hand how to scale a business from the incredible Beth from Leelo Active.
Our team thoroughly enjoyed connecting with each of you and looks forward to continuing to supporting your business. Thank you again for making the night a success!
We absolutely loved discussing the benefits of Shopify Plus, learning from our expert panelists, and hearing first hand how to scale a business from the incredible Beth from Leelo Active.
Our team thoroughly enjoyed connecting with each of you and looks forward to continuing to supporting your business. Thank you again for making the night a success!
2 comments
Author:
Concise.Digital
Al Forbes
Founder & Passionate 🚀 Brand Growth Specialist @ Notification. For Business: Regain control of your digital marketing. For Agencies: Expand your offerings with private label solutions masked under your brand name.LinkedIn Profile
Email
Name
Al Forbes
Title
Al Forbes - Founder & Passionate 🚀 Brand Growth ...
Headline
Founder & Passionate 🚀 Brand Growth Specialist @ Notification.
For Business:
Regain control of your digital marketing.
For Agencies:
Expand your offerings with private label solutions masked under your brand name.
Location
Sydney, New South Wales
Summary
Over the past decade I have shaped brand growth through collaborative consulting focusing on sales and marketing.
My interdisciplinary background brings together the scientific methodology of finding answers and delivering solutions that have been proven to achieve exceptional results.
As an analytical creative thinker, with a passion for data-centric consulting, I bring a wealth of digital and traditional marketing experience with every interaction.
Let me share my passion for brand growth by connecting on LinkedIn or at Notification.co.
My interdisciplinary background brings together the scientific methodology of finding answers and delivering solutions that have been proven to achieve exceptional results.
As an analytical creative thinker, with a passion for data-centric consulting, I bring a wealth of digital and traditional marketing experience with every interaction.
Let me share my passion for brand growth by connecting on LinkedIn or at Notification.co.
Snippet
Founder & Passionate Brand Growth Specialist @ Notification. For Business: Regain control of your digital marketing ... Sydney, New South Wales, Australia.
Current Experiences
Founder
Notification
Started: Jan 2019 - Present
Industry: Computer Software
Company Size: 10-50 (8 staff)
Guardian of Tech
SolidCo
Started: Jan 2024 - Present
Industry: Pharmaceuticals
Company Size: 1-10 (2 staff)
Contact Information
Emails:
[email protected]
(100) (work)
[email protected]
(100) (personal)
Phones:
+1 716-595-3014
(100) (work phone)
+1 252-771-2228
(100)
+1 716-595-3508
(100) (home phone)
+61 2 8006 2890
(100)
+61 424 623 319
(100) (mobile)
+61 430 078 970
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/al-f
(100)
LinkedIn Posts - Al Forbes
7 post(s) found
Dec 16, 2024 11:30 AM
quote
It’s been a privilege to work with such amazing clients and partners. A huge thank you to my incredible team for their hard work and dedication this year – none of this would be possible without you. Here’s to building even greater success together in 2025. Wishing you and your loved ones a wonderful Christmas and New Year!
0 comments
Author:
Al Forbes
Dec 23, 2022 03:34 AM
quote
Thanks to an amazing team for making this year possible by providing exceptional 24/7 support and also to our wonderful clients for joining us on this incredible journey as the world opens up again and new challenges present in unexpected ways. Wishing you all a Merry Christmas and a Happy New Year!
I can’t wait to see what 2023 brings and look forward to connecting with you all again soon.
I can’t wait to see what 2023 brings and look forward to connecting with you all again soon.
3 comments
Author:
Al Forbes
Jun 16, 2022 12:16 PM
repost
Dear (Password Sharing) Marketing Team, we see you sharing your password! Using that one phone for your 2-factor authentication is a nice touch, but surely it gets annoying?! Since you love our product so much, we have your back and have added a new team accounts feature. Simply click the popup Notification on your next login and add your team members for free. Check it out at Notification.co today or speak to us on chat if you need a hand. 🤫😜
#team #marketing #security
#team #marketing #security
0 comments
Author:
Notification
Feb 22, 2022 04:12 PM
regular
A big congratulations to the team at Clickatell on their $91 million series c round! I first worked with their team over 19 years ago when they provided me my own branded desktop app (which still installs on Windows 11). What a journey, going from strength to strength in both marketing and product. Well done!
Read more here: https://lnkd.in/eKaQxa9Q
P.S. The shockingly 90s internet graphics were all my doing. 🤣
#marketing #product #successstories
Read more here: https://lnkd.in/eKaQxa9Q
P.S. The shockingly 90s internet graphics were all my doing. 🤣
#marketing #product #successstories
5 comments
Author:
Al Forbes
Feb 14, 2022 04:43 PM
quote
When you ask, we deliver. #Notification #UX #roadmap2022 #accessibility
0 comments
Author:
Al Forbes
Mar 03, 2020 07:48 PM
regular
"These three IT best practices may seem obvious to some at first. However, this knowledge is often siloed to specific business units or processes. In achieving best practice, they must be disseminated companywide." #business #leadership #strategy #success
0 comments
Author:
Al Forbes
Jessica Xu
Digital Marketing & People Leadership | Social Media, Performance Marketing, SEO GEO AEO | ex IPGLinkedIn Profile
Email
Name
Jessica Xu
Title
Jessica X. - Digital Marketing & People Leadership
Headline
Digital Marketing & People Leadership | Social Media, Performance Marketing, SEO GEO AEO | ex IPG
Location
Sydney, New South Wales
Summary
Blending strategy with creativity to help businesses grow. Passionate about building remote-first marketing teams and data-driven solutions that drive business impact.
Get in touch via direct message if you are looking to support your business growth via Organic, Paid or Amazon.
*** Please do not contact me about link building ***
Get in touch via direct message if you are looking to support your business growth via Organic, Paid or Amazon.
*** Please do not contact me about link building ***
Snippet
Digital Marketing & People Leadership | Social Media, Performance Marketing ... Sydney, New South Wales, Australia. 513 followers 500+ connections. See ...
Current Experiences
General Manager
One Egg Digital
Sydney, New South Wales, Australia
Started: Oct 2024 - Present
Leading key growth initiatives across team, operations, sales and marketing. Ensuring clients receive a high level of service and care. Collaboratively evolving our key service offerings.
Industry: Marketing and Advertising
Company Size: 1-10 (8 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (personal)
Phones:
+61 2 9980 8737
(100)
+61 433 649 830
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/jessxudigitalmarketing
(100)
LinkedIn Posts - Jessica Xu
5 post(s) found
Mar 18, 2024 10:12 AM
repost
>> Excited to share some new AI Free courses I found super useful.
They're great for anyone looking to get smarter about AI this year.
Check them out :
1. AI Essentials - lnkd.in/dyEt4DGt
2. ChatGPT Mastery - lnkd.in/eiRtk-6q
3. Google AI Magic - lnkd.in/eBQXfBe9
4. Harvard AI Introduction - lnkd.in/eu4mZaAG
5. Microsoft AI Basics - lnkd.in/eYNWzXUX
6. Prompt Engineering Pro - lnkd.in/eNi_YNSe
7. Google's Ethical AI - lnkd.in/eTrwSU89
8. Machine Learning by Harvard - lnkd.in/eX28syMJ
9. Language Models by LangChain - lnkd.in/evZVJbNy
10. Bing Chat Applications - lnkd.in/ejN-qrVy
11. Generative AI by Microsoft - lnkd.in/dqjnzcCD
12. Amazon's AI Strategy - lnkd.in/dFhmsvZC
13. AI for Everyone - lnkd.in/eFx7zCz7
14. AWS AI Foundations - lnkd.in/dEjN9PRm
——————
If you liked this post, join DigitalStormWeekly - my newsletter that helps thousand of readers at companies like Apple and Microsoft get smart about AI & tech:
https://lnkd.in/dh_sCAzw?
#AI #digitaltransformation #technology #future
They're great for anyone looking to get smarter about AI this year.
Check them out :
1. AI Essentials - lnkd.in/dyEt4DGt
2. ChatGPT Mastery - lnkd.in/eiRtk-6q
3. Google AI Magic - lnkd.in/eBQXfBe9
4. Harvard AI Introduction - lnkd.in/eu4mZaAG
5. Microsoft AI Basics - lnkd.in/eYNWzXUX
6. Prompt Engineering Pro - lnkd.in/eNi_YNSe
7. Google's Ethical AI - lnkd.in/eTrwSU89
8. Machine Learning by Harvard - lnkd.in/eX28syMJ
9. Language Models by LangChain - lnkd.in/evZVJbNy
10. Bing Chat Applications - lnkd.in/ejN-qrVy
11. Generative AI by Microsoft - lnkd.in/dqjnzcCD
12. Amazon's AI Strategy - lnkd.in/dFhmsvZC
13. AI for Everyone - lnkd.in/eFx7zCz7
14. AWS AI Foundations - lnkd.in/dEjN9PRm
——————
If you liked this post, join DigitalStormWeekly - my newsletter that helps thousand of readers at companies like Apple and Microsoft get smart about AI & tech:
https://lnkd.in/dh_sCAzw?
#AI #digitaltransformation #technology #future
39 comments
Author:
Dr. Joerg Storm
Sep 29, 2023 04:26 AM
regular
The KINESSO Experience team is hiring for a new SEO Manager to lead accounts across an exciting mix of clients. If youre keen to take the next step in your career and join a team of bright and passionate SEO’s, check it out via the link below!
0 comments
Author:
Jessica X.
Jul 06, 2023 06:27 AM
regular
An exciting opportunity has opened up at Reprise! 🔥
If you are looking to grow your career, join a team of passionate craft experts 😊, work across an elite stable of clients, and step into a team leadership role please read more here!
If you are looking to grow your career, join a team of passionate craft experts 😊, work across an elite stable of clients, and step into a team leadership role please read more here!
0 comments
Author:
Jessica X.
Kim Dawson
Co-Owner of Byron Digital (Digital Marketing)LinkedIn Profile
Email
Name
Kim Dawson
Title
Kim Dawson - Co-Owner of Byron Digital (Digital Marketing)
Headline
Co-Owner of Byron Digital (Digital Marketing)
Location
Sydney, New South Wales
Summary
With over fifteen years in digital marketing, I’ve helped some of Australia’s most recognised brands increase visibility, engagement, and sales through tailored, results-driven strategies. My experience spans both agency and in-house roles, giving me the ability to see the bigger picture while still paying attention to the details that make campaigns succeed.
I work across paid search, social advertising, SEO, and analytics combining creativity with data to deliver measurable outcomes.
Currently open to working with new clients who want a trusted partner to help take their digital marketing to the next level.
I work across paid search, social advertising, SEO, and analytics combining creativity with data to deliver measurable outcomes.
Currently open to working with new clients who want a trusted partner to help take their digital marketing to the next level.
Snippet
Co-Owner of Byron Digital (Digital Marketing) · With over fifteen years in digital marketing, I've helped some of Australia's most recognised brands ...
Current Experiences
Digital Marketing - Business Owner
Byron Digital
Australia
Started: Jan 2022 - Present
Byron Digital helps businesses grow through smart, data-driven digital marketing. We specialise in creating high-performing campaigns across Google Ads and social media advertising that are tailored to each client’s goals.
With over 15 years experience, we combine strategic thinking with hands-on optimisation to deliver measurable results from boosting brand visibility to driving sales and leads. Whether you’re looking for a complete digital marketing strategy or want to improve the performance of your current campaigns, we provide clear communication, transparent reporting, and a collaborative approach that keeps you in the loop every step of the way.
Our clients range from local businesses to national brands, and we pride ourselves on building long-term partnerships that deliver consistent growth.
With over 15 years experience, we combine strategic thinking with hands-on optimisation to deliver measurable results from boosting brand visibility to driving sales and leads. Whether you’re looking for a complete digital marketing strategy or want to improve the performance of your current campaigns, we provide clear communication, transparent reporting, and a collaborative approach that keeps you in the loop every step of the way.
Our clients range from local businesses to national brands, and we pride ourselves on building long-term partnerships that deliver consistent growth.
Industry: Marketing and Advertising
Company Size: 1-10 (2 staff)
Digital Marketing - Business Owner
Dawson Digital
Australia
Started: Jan 2021 - Present
Industry: Marketing and Advertising
Company Size: 1-10 (1 staff)
Contact Information
Emails:
[email protected]
(100) (work)
[email protected]
(100) (personal)
[email protected]
(100) (work)
Phones:
0406940693
(100) (mobile)
+61406940693
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/kim-l-dawson
(100)
LinkedIn:
https://www.linkedin.com/in/dawsondigital
(100)
Facebook:
https://www.facebook.com/fairymunchkin
(100)
LinkedIn Posts - Kim Dawson
1 post(s) foundScott Donald
◉ Strategies for Growth through Software, App Dev, Web Development & Digital Marketing.LinkedIn Profile
Email
Name
Scott Donald
Title
Scott Donald - ◉ Strategies for Growth through Software ...
Headline
◉ Strategies for Growth through Software, App Dev, Web Development & Digital Marketing.
Location
Sydney, New South Wales
Summary
◉ Are you a CEO, CTO, Marketing Manager or Business Leader?
Do you face any of these common issues I come across with our clients:
➊ Your current team are busy on internal projects and lacks time to innovate and drive results.
➊ Keeping technical staff is challenging and costly.
➊ You need to focus on serving your customers and not on the technical aspects of your software, websites or digital campaigns.
I can help with these solutions:
✔ 2x the efficiency of your design development and marketing initiatives.
✔ Halve your costs by providing a highly technical team on demand for web development and digital marketing
✔ Provide a long-term partnership to let you focus on growth while we take care of the technical part and deliver results.
I am an experienced and passionate senior solution specialist with 15 years of experience in web development and digital marketing. I have a proven track record of helping companies reach their business objectives by leveraging my expertise. My understanding of the latest trends has enabled me to provide effective solutions to clients across various industries. Through strategic innovation, I have been able to increase profits for companies while also reducing costs significantly.
I have designed award-winning websites for some highly recognised brands, as well as developing custom software to streamline operations processes. Additionally, I have extensive experience in managing campaigns on multiple platforms including search engine optimization (SEO), paid media advertising, content, video marketing, and more.
My mission is to help organizations grow by utilizing cutting-edge technologies to create powerful digital experiences that drive customer engagement and loyalty.
I believe that customer-centricity is one of the keys to success in any project, so I strive to anticipate customer needs and exceed expectations through creative solutions. Additionally, I ensure that projects are completed within timelines while meeting quality standards and budget requirements.
Take advantage of my expertise. Join the success stories of our satisfied clients and partner with us now to reach your full potential.
Drop me a message via our website for a complimentary strategy session.
https://www.creativ.com.au/
◉ App / Software / Web Development & Digital Marketing: Web ✔ Apps ✔ eCommerce ✔ Software ✔ SEO
Do you face any of these common issues I come across with our clients:
➊ Your current team are busy on internal projects and lacks time to innovate and drive results.
➊ Keeping technical staff is challenging and costly.
➊ You need to focus on serving your customers and not on the technical aspects of your software, websites or digital campaigns.
I can help with these solutions:
✔ 2x the efficiency of your design development and marketing initiatives.
✔ Halve your costs by providing a highly technical team on demand for web development and digital marketing
✔ Provide a long-term partnership to let you focus on growth while we take care of the technical part and deliver results.
I am an experienced and passionate senior solution specialist with 15 years of experience in web development and digital marketing. I have a proven track record of helping companies reach their business objectives by leveraging my expertise. My understanding of the latest trends has enabled me to provide effective solutions to clients across various industries. Through strategic innovation, I have been able to increase profits for companies while also reducing costs significantly.
I have designed award-winning websites for some highly recognised brands, as well as developing custom software to streamline operations processes. Additionally, I have extensive experience in managing campaigns on multiple platforms including search engine optimization (SEO), paid media advertising, content, video marketing, and more.
My mission is to help organizations grow by utilizing cutting-edge technologies to create powerful digital experiences that drive customer engagement and loyalty.
I believe that customer-centricity is one of the keys to success in any project, so I strive to anticipate customer needs and exceed expectations through creative solutions. Additionally, I ensure that projects are completed within timelines while meeting quality standards and budget requirements.
Take advantage of my expertise. Join the success stories of our satisfied clients and partner with us now to reach your full potential.
Drop me a message via our website for a complimentary strategy session.
https://www.creativ.com.au/
◉ App / Software / Web Development & Digital Marketing: Web ✔ Apps ✔ eCommerce ✔ Software ✔ SEO
Snippet
Strategies for Growth through Software, App Dev, Web Development & Digital Marketing. · ◉ ... Scott CEO and founder has expanded Creativ Digital into a seamless ...
Current Experiences
Managing Director
Creativ Digital
Crows Nest
Started: Nov 2007 - Present
Scott CEO and founder has expanded Creativ Digital into a seamless professional organisation which embraces his culture and vision of free thinking, bringing calm under pressure and immense passion for all things digital.
Industry: Computer Software
Company Size: 10-50 (10 staff)
Contact Information
Emails:
[email protected]
(100) (work)
[email protected]
(100) (work)
[email protected]
(100) (personal)
Phones:
+61 2 8006 5120
(100)
+61 405 672 447
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/scottydonald
(100)
LinkedIn:
https://www.linkedin.com/in/scott-donald-84ba334
(100)
Facebook:
https://facebook.com/scottydonald7
(100)
Twitter:
https://twitter.com/sydneydesign
(100)
LinkedIn Posts - Scott Donald
50 post(s) found
Dec 09, 2025 01:22 AM
regular
AI is flipping digital marketing on its head—zero-click searches and strict data rules are here. Brands: are you ready for authority across ALL ecosystems? Check Neil Patel's Nov 2025 roundup for what’s next. How will you adapt? Source: @neilpatel neilpatel https://lnkd.in/gP3-cv_a
0 comments
Author:
Scott Donald
Dec 06, 2025 10:26 PM
regular
ChatGPT is revolutionizing shopping! Now you can discover and buy products directly in chat, with real-time info from partners like Walmart. This shift means e-commerce brands must focus on clear, conversational listings and fast mobile pages. Are you optimizing for AI-driven shopping yet? [Source: @neilpatel] How do you think this will change your buying experience? https://lnkd.in/gW7uRqMD
0 comments
Author:
Scott Donald
Dec 06, 2025 07:28 AM
regular
SEO is evolving! AEO, GEO, and LLMO each boost your visibility on AI-driven platforms—structure for answers, go deep for authority, clarify for brand recognition. One unified strategy can power them all. How will you update your approach? [via Neil Patel] https://lnkd.in/gUEFjC-W
0 comments
Author:
Scott Donald
Dec 05, 2025 02:46 AM
regular
Are you optimizing your site for both AEO and GEO? 📈 AEO gets you featured snippets, while GEO gets you into AI summaries. They're not the same, and using both is key for 2026 SEO success. Ready to future-proof your content? Read more via @neilpatel: neilpatel Which strategy are you focusing on first? https://lnkd.in/giRjfD5J
0 comments
Author:
Scott Donald
Dec 04, 2025 02:10 AM
regular
Are you still sending the same message to every customer? Audience segmentation is the difference between guesswork and real ROI. Boost engagement and conversion by tailoring your message—start small, test, and scale. Learn more via @neilpatel: How are you segmenting your audience? https://lnkd.in/gprVEg5S
0 comments
Author:
Scott Donald
Dec 03, 2025 04:18 AM
regular
Seasonal user acquisition campaigns are a game changer for app growth—think festive creatives, limited-time offers, and strategic budget spikes to capture high-intent users. Don’t let the holidays pass you by—plan smart, execute with relevance, and turn holiday spikes into loyal customers! Check out the full insights from @neilpatel: neilpatel 🚀 How do you tap into seasonal trends for your app marketing? https://lnkd.in/gE5Td-PQ
0 comments
Author:
Scott Donald
Nov 28, 2025 02:46 AM
regular
Boost your site's Google visibility with schema markup! Structured data improves rich results and makes your content AI-ready. Still missing out? Get ahead of competitors with this tech-savvy SEO strategy. Source: @neilpatel. How are you using schema? #SEO #AI https://lnkd.in/gpdm5F4B
0 comments
Author:
Scott Donald
Nov 27, 2025 02:10 AM
regular
Every second counts online—UX best practices can make or break conversions. Simplicity, speed, and audience insights turn clicks into loyal customers. Ready to elevate your site’s experience? Learn more from @neilpatel: neilpatel What change will you implement next? https://lnkd.in/gWzwJwke
0 comments
Author:
Scott Donald
Nov 26, 2025 04:18 AM
regular
Are customers finding your business when they search locally? Accurate citations (your business info on trusted directories) are crucial for local SEO—especially as AI tools pull from these sources. Have you checked your NAP consistency lately? Learn more via @neilpatel: neilpatel How does your business stay visible locally? https://lnkd.in/gc4ujKGN
0 comments
Author:
Scott Donald
Nov 25, 2025 01:22 AM
regular
Ready to level up your Instagram strategy for 2026? The latest guide by @neilpatel underscores that success isn’t just about posting—it’s about intentional, data-driven content, genuine engagement, and adapting to new features. Are you optimizing for the algorithm, leveraging Reels, and encouraging user-generated content? Sound off: What’s your biggest Instagram challenge for the coming year? Read more: neilpatel https://lnkd.in/gjcp6WJr
0 comments
Author:
Scott Donald
Nov 24, 2025 12:49 AM
regular
Get your free website audit today which will tell you if you have any errors on your website holding your business back. Contact us now at 1300 055 867. http://bit.ly/2Woq0em #digitalmarketing #DigitalMarketingServices #internetmarketing #SEO
0 comments
Author:
Scott Donald
Nov 21, 2025 11:20 PM
regular
Ready to grow your YouTube channel? 📈 The key is consistent uploads, niche focus, and smart SEO—not just chasing viral hits. With Shorts dominating and Google referencing YouTube more in AI search, now’s your time to shine. Have you tried new formats yet? [via @neilpatel] https://lnkd.in/gsftnPtw
0 comments
Author:
Scott Donald
Nov 19, 2025 03:01 AM
repost
This picture of my wife was taken almost exactly 12 years ago at Osaka airport. We were moving to Okinawa, Japan, as a family. Our daughter was just under two months old. I had already been in Okinawa for a few weeks, setting up our new home.
Just days earlier, I had flown from Okinawa to Italy to pick up my family. On the day of my outbound flight, mere hours before departure, I managed to secure their visas for Japan. It was an incredibly stressful experience.
Then, flying back from Italy to Okinawa, with a baby, and on a shoestring budget.
My wife and I were exhausted: we had taken three flights starting in Italy in the last 24 hours, and this picture was taken around 6:30 AM local time in Osaka. One more flight to go before we finally reached Okinawa.
In the years leading up to this moment, my wife and I had already lived in Japan, Israel, and Switzerland. Each move meant rebuilding our lives from scratch. Making new friends, then leaving them behind. Learning new systems, new languages, new ways of getting things done. Sometimes that meant navigating complex bureaucracy. Other times, it meant dealing with customs officers blocking our belongings at the port.
People often see international experience as glamorous. The reality? It teaches you resilience, adaptability, and how to solve problems when there is no clear path forward.
These are the skills that matter most, yet they rarely fit neatly into a CV.
When I interview candidates, I read their CVs. But what I really want to know is what lies between the lines. The challenges they faced. The obstacles they overcame. The lessons they learned that no job title can capture.
What have you learned from experiences that would never fit on a CV?
___
I write about AI, business strategy, and leadership for decision-makers. Enjoyed this post? Like 👍, comment 💭, or re-post ♻️ to share with others. Hit the 🔔 on my profile to receive my latests posts.
Just days earlier, I had flown from Okinawa to Italy to pick up my family. On the day of my outbound flight, mere hours before departure, I managed to secure their visas for Japan. It was an incredibly stressful experience.
Then, flying back from Italy to Okinawa, with a baby, and on a shoestring budget.
My wife and I were exhausted: we had taken three flights starting in Italy in the last 24 hours, and this picture was taken around 6:30 AM local time in Osaka. One more flight to go before we finally reached Okinawa.
In the years leading up to this moment, my wife and I had already lived in Japan, Israel, and Switzerland. Each move meant rebuilding our lives from scratch. Making new friends, then leaving them behind. Learning new systems, new languages, new ways of getting things done. Sometimes that meant navigating complex bureaucracy. Other times, it meant dealing with customs officers blocking our belongings at the port.
People often see international experience as glamorous. The reality? It teaches you resilience, adaptability, and how to solve problems when there is no clear path forward.
These are the skills that matter most, yet they rarely fit neatly into a CV.
When I interview candidates, I read their CVs. But what I really want to know is what lies between the lines. The challenges they faced. The obstacles they overcame. The lessons they learned that no job title can capture.
What have you learned from experiences that would never fit on a CV?
___
I write about AI, business strategy, and leadership for decision-makers. Enjoyed this post? Like 👍, comment 💭, or re-post ♻️ to share with others. Hit the 🔔 on my profile to receive my latests posts.
210 comments
Author:
Ben Torben-Nielsen, PhD, MBA
Nov 18, 2025 01:22 AM
regular
The struggle with marketing attribution isn't new, but 2025's data fragmentation makes it tougher than ever. AI and privacy shifts hide buyer actions, but modeled approaches and smart AI use offer hope. How are you adapting your attribution strategies? [@neilpatel] https://lnkd.in/g9vz_SZj
0 comments
Author:
Scott Donald
Nov 14, 2025 11:20 PM
regular
Ever dreamt your emails could close sales while you sleep? Smart automations deliver the right message at the right time—no manual hustle. Mastering flows like welcome, cart abandon, and win-back could transform your revenue. @neilpatel: Which email flow gets your best results? https://lnkd.in/e574nTWH
1 comments
Author:
Scott Donald
Nov 12, 2025 12:56 PM
regular
October's digital marketing shifts: AI now dominates shopping, search, and PR, but authenticity and structured data remain key. Is your brand AI-ready, or playing catch-up? Insights via @neilpatel: neilpatel How are you adapting? #AI #Marketing https://lnkd.in/g_z6ZvfP
0 comments
Author:
Scott Donald
Nov 11, 2025 01:22 AM
regular
In the crowded home services market, being visible right when a customer needs you is everything. From optimizing Google Business Profiles to leveraging reviews and mobile-first design, local SEO is the new word-of-mouth. Are you investing in digital strategies to stay ahead? (via @neilpatel) How are you winning local customers? https://lnkd.in/gvb-AZaC
0 comments
Author:
Scott Donald
Nov 05, 2025 04:18 AM
regular
YouTube isn’t just social—it's the world's #2 search engine! If you're ignoring YouTube SEO, you're missing viewers finding you on both YouTube and Google. Smart optimization = maximum reach. Dive into @neilpatel’s latest guide for actionable steps. How will video fit your SEO strategy? neilpatel https://lnkd.in/eYR-ARDe
0 comments
Author:
Scott Donald
Nov 04, 2025 01:22 AM
regular
AI search is changing the rules—if answer engines like ChatGPT aren't mentioning your business, you're invisible to a growing share of users! Time for brands to focus on Answer Engine Optimization (AEO) to win visibility in zero-click searches. Have you adapted your strategy yet? [via @neilpatel] https://lnkd.in/gTvh5K67
0 comments
Author:
Scott Donald
Nov 03, 2025 12:36 AM
regular
Unlocking your website’s potential means embracing the future of SEO—powered by AI! Modern search engines demand more than classic tactics. Using AI tools for keyword research, content optimization, and competitor analysis keeps you agile and visible. Ready to future-proof your SEO approach? Dive into @neilpatel’s guide on maximizing AI-SEO efficiency and authority. Are you using AI yet to boost your rankings? Read more: neilpatel https://lnkd.in/giJKvNzd
0 comments
Author:
Scott Donald
Nov 02, 2025 04:05 AM
regular
Are you missing out on Quora for SEO? It's more than backlinks—Quora builds long-term authority, boosts visibility on Google and in AI tools, and puts your expertise where your audience is searching. Ready to rethink your strategy? Via @neilpatel: neilpatel How do you use community platforms for growth? https://lnkd.in/grwD6U_g
0 comments
Author:
Scott Donald
Oct 31, 2025 11:20 PM
regular
Standing out in the crowded legal market takes more than a great reputation—it demands strategic digital marketing. From SEO to trust-building reviews, effective online presence is now a necessity, not a luxury. Is your firm adapting? Read insights via @neilpatel: neilpatel How are you evolving your firm's digital strategy? https://lnkd.in/etB2Ribi
0 comments
Author:
Scott Donald
Oct 31, 2025 10:47 AM
regular
Opening Hook: The roofing industry’s digital game has changed—are you ahead?
Key Insight: With 96,000+ U.S. contractors and AI dominating homeowner searches, winning now means showing up locally, earning reviews, and optimizing for AI answers—not just word-of-mouth.
Value Add: Modern marketing isn’t just about getting leads—it’s about being the first roofer prospects see, building trust online, and engaging homeowners at every stage, from emergencies to planned projects.
Source Attribution: [via @neilpatel neilpatel
Call to Action: How are you adjusting your roofing marketing strategy to thrive in 2025? If you need a roadmap to generate more leads and earn long-term trust in your area, let’s talk. 🚀 https://lnkd.in/gPjrs2eR
Key Insight: With 96,000+ U.S. contractors and AI dominating homeowner searches, winning now means showing up locally, earning reviews, and optimizing for AI answers—not just word-of-mouth.
Value Add: Modern marketing isn’t just about getting leads—it’s about being the first roofer prospects see, building trust online, and engaging homeowners at every stage, from emergencies to planned projects.
Source Attribution: [via @neilpatel neilpatel
Call to Action: How are you adjusting your roofing marketing strategy to thrive in 2025? If you need a roadmap to generate more leads and earn long-term trust in your area, let’s talk. 🚀 https://lnkd.in/gPjrs2eR
0 comments
Author:
Scott Donald
Oct 30, 2025 02:10 AM
regular
Want your app to thrive? Building a KPI framework is the key to unlocking data-driven growth. It turns scattered metrics into actionable strategies, driving user engagement and revenue. Ready to optimize smarter? Dive in via @neilpatel: neilpatel 🚀 What KPI matters most for your app success? https://lnkd.in/gyDjM6yB
0 comments
Author:
Scott Donald
Oct 28, 2025 09:00 PM
regular
Ready to level-up your marketing ROI? Choosing the right attribution model cuts waste and helps you double down on what *really* converts. Don't just guess—let data lead your strategy! Smart attribution, smarter growth. How is your business tracking results? [via @neilpatel] https://lnkd.in/gmbjAS-6
0 comments
Author:
Scott Donald
Oct 28, 2025 01:22 AM
regular
Building brand awareness in 2025 isn’t about flashy ads—it’s about persistent value, AI visibility, and authentic engagement. Consistency across platforms means customers remember and trust you. Ready to be top-of-mind? Insights by @neilpatel: neilpatel What’s your brand’s biggest visibility challenge? https://lnkd.in/g5UPVEy2
0 comments
Author:
Scott Donald
Oct 24, 2025 03:46 AM
regular
AI reshapes content marketing, but human strategy is still the secret sauce. Blending automation with originality wins—don’t let your content become just another drop in the AI flood. How is your team balancing efficiency with authenticity? [via @neilpatel] https://lnkd.in/gStamGcF
0 comments
Author:
Scott Donald
Oct 22, 2025 05:18 AM
regular
As AI platforms like ChatGPT and Google AI Overviews shape how we find info, tracking your brand’s AI visibility is essential. New tools reveal where your brand lands in AI-generated responses—beyond old SEO metrics. Is your brand future-proof? [Source: @neilpatel] https://lnkd.in/gJhy8UsR
0 comments
Author:
Scott Donald
Oct 16, 2025 11:26 AM
regular
Ever wonder why your site analytics don’t quite add up lately? Tag sequencing with consent management could be the culprit, skewing your data and ROI. Regular audits and proper script order are key to clean, compliant tracking. When’s your last tag check? (via @neilpatel) https://lnkd.in/e27XaBrV
0 comments
Author:
Scott Donald
Oct 13, 2025 02:15 PM
regular
AI is transforming web development with 'vibe coding'—a seamless blend of human creativity and smart automation. At Creativ, our developers use AI tools to focus on innovation while automating repetitive tasks, boosting efficiency and code quality. How do you see AI reshaping coding in your field? Read more via Creativ Digital: creativ https://lnkd.in/g3mjCrhe
0 comments
Author:
Scott Donald
Oct 09, 2025 03:10 AM
regular
Ever thought of turning broken links into SEO gold? 🏆 Discover how replacing dead backlinks with your own content can boost rankings and authority—no new content needed! Have you tried broken link building? Share your experience! via Neil Patel 🔗 https://lnkd.in/gN7M_M2g
0 comments
Author:
Scott Donald
Oct 06, 2025 02:15 PM
regular
Is your website lagging behind? In 2025, more Australian businesses are ditching slow monolithic sites for Jamstack’s speed, security, and scalability. The shift isn’t just tech hype—it’s a smarter digital strategy that’s transforming how brands grow online. What would a faster site mean for your business? Read more via Creativ Digital: creativ https://lnkd.in/g63y2yip
0 comments
Author:
Scott Donald
Oct 06, 2025 01:36 AM
regular
Is your brand delivering a seamless experience across every channel? Omnichannel marketing isn’t just a buzzword—it’s proven to boost purchase rates by 287% over single-channel campaigns! Creating consistent touchpoints across web, email, social, SMS, and in-store can turn browsers into loyal buyers. How are you integrating your channels to keep customers engaged? Dive into Neil Patel’s breakdown & share your thoughts! 👉 neilpatel https://lnkd.in/gPEAEkdn
0 comments
Author:
Scott Donald
Oct 04, 2025 01:20 AM
regular
Building topical authority is the new essential for SEO success. It’s not just about writing a few articles—it’s about becoming a go-to expert in your field through in-depth, consistent content. Want Google and AI tools like ChatGPT to trust (and reference) your site? Focus on topic clusters, internal linking, and real expert insights. How is your brand building topical authority? Let’s discuss! Source: Neil Patel neilpatel https://lnkd.in/g88vzj3r
1 comments
Author:
Scott Donald
Oct 03, 2025 04:46 AM
regular
Too many marketers treat SEO as just a numbers game, chasing clicks but missing out on true brand impact. The new frontier? Using SEO to make your brand memorable and trustworthy in both classic search and emerging AI-driven results. Want to stand out? Focus on branded searches, consistent messaging, and earning mentions across trusted sites—not just traditional backlinks. Nail your brand presence everywhere people search, not just on Google. Are you optimizing for recognition or just traffic?
Read the full breakdown from Neil Patel: neilpatel
What strategies have helped your brand stick in search results? Let’s discuss!
Source: Neil Patel https://lnkd.in/gdsvpZKV
Read the full breakdown from Neil Patel: neilpatel
What strategies have helped your brand stick in search results? Let’s discuss!
Source: Neil Patel https://lnkd.in/gdsvpZKV
0 comments
Author:
Scott Donald
Oct 03, 2025 01:19 AM
regular
Are you looking to take your business to the next level? Look no further than #digitalmarketing! With the power of social media, email marketing, and #searchengineoptimization, you can reach your target audience like never before. Our team of experts can help you create a customized digital marketing strategy that will drive #webtraffic, increase #conversions, and ultimately grow your #business. Contact @CreativDigital today to learn more about how digital #marketing can benefit your business!
0 comments
Author:
Scott Donald
Oct 02, 2025 04:10 AM
regular
Wondering how to drive growth without relying on ever-changing algorithms? Paid media offers brands direct control, instant visibility, and measurable results—from search ads to influencer partnerships. But success comes from a clear strategy, not just ad spend. Which channels have worked best for your business, and how do you measure ROI? Dive deeper into paid media essentials via Neil Patel: neilpatel https://lnkd.in/guZUE54N
0 comments
Author:
Scott Donald
Oct 01, 2025 02:56 PM
regular
AI search is changing the SEO game—credibility and optimization now go hand-in-hand. Why do E-E-A-T and GEO matter more than ever? Building trust is the new baseline for ranking AND citations. Your content’s future depends on it. Thoughts? via Creativ Digital: creativ https://lnkd.in/g-5vssJT
0 comments
Author:
Scott Donald
Sep 30, 2025 11:00 PM
regular
With privacy rules tightening, tracking true app performance is harder than ever. That’s why having a Mobile Measurement Partner (MMP) is a game-changer for marketers. MMPs unify campaign data, ensure compliance, and reveal which channels really drive high-value users—helping you optimize spend and scale smarter. How has your team adapted to privacy-first marketing? Read more via Neil Patel: neilpatel https://lnkd.in/gE4B6HY3
0 comments
Author:
Scott Donald
Sep 30, 2025 03:22 AM
regular
High-quality backlinks are still the gold standard for SEO—even as AI changes how content is found. In 2025, earning links from trusted, relevant sites matters more than ever for ranking and visibility. What’s your top backlink-building strategy? (via Neil Patel) neilpatel https://lnkd.in/g7Pg_QT3
0 comments
Author:
Scott Donald
Sep 26, 2025 04:46 AM
regular
Digital marketing just got a shakeup: Google lets users pick 'Preferred Sources,' TikTok Search Ads double purchase lift, and AI trusts Reddit over Wikipedia. The game isn’t just about algorithms anymore—visibility hinges on trust, structure, and where real conversations happen. Is your brand ready to pivot for this new era? Dive into the strategies and why they matter via Neil Patel: neilpatel — What’s your biggest challenge with these seismic shifts? https://lnkd.in/ghSQvwn4
0 comments
Author:
Scott Donald
Sep 24, 2025 02:56 PM
regular
Did you know unlinked brand mentions can boost your SEO just like backlinks? Search engines and AI models now treat these as trust signals, helping your brand rank higher and show up in AI-generated answers. Are you tracking where your brand is mentioned online? Read more: neilpatel (via Neil Patel) #SEO #DigitalPR https://lnkd.in/gNkStMWC
0 comments
Author:
Scott Donald
Sep 24, 2025 06:18 AM
regular
Could ChatGPT soon become the next big ad platform? OpenAI is exploring ads aimed at its 800M+ weekly users—people actively searching for solutions, not just scrolling. This could disrupt digital marketing as we know it! Would you test ChatGPT ads for your brand? Source: Neil Patel neilpatel https://lnkd.in/gZN4QaY8
0 comments
Author:
Scott Donald
Sep 22, 2025 09:05 PM
regular
AI isn't just changing how people search—it's transforming how they buy. Optimizing for tools like ChatGPT & Google’s AI Mode means your brand can drive sales directly from AI interfaces. Are you structuring your content to become the answer, not just the link? Dive into Neil Patel’s latest for actionable strategies. What moves are you making to stay ahead in AI-driven sales? Source: neilpatel https://lnkd.in/gK6TZQiX
0 comments
Author:
Scott Donald
Sep 18, 2025 05:54 AM
regular
Digital marketing isn't just about reaching a wider audience - it's about building meaningful connections with your customers. Let us help you create engaging content and build lasting relationships. Visit https://bit.ly/2Woq0em to learn more. #customerengagement #contentmarketing #relationshipbuilding
0 comments
Author:
Scott Donald
Sep 16, 2025 11:00 PM
regular
AI search is rewriting the rules of SEO—are you adapting? Ubersuggest's new AI Search Optimization platform goes beyond keywords, letting you measure, influence, and win visibility in generative AI answers. It’s not just about links anymore: if you’re not cited, you’re invisible to a growing share of searchers. This dashboard lets you track your brand’s presence, benchmark competitors, and identify the exact AI prompts that matter. The brands that master AI visibility today will own the conversation tomorrow. Are you ready for the new era of search? Dive deeper: neilpatel (Source: Neil Patel)
How are you preparing your strategy for the rise of AI-driven search results? https://lnkd.in/gVzp8fq8
How are you preparing your strategy for the rise of AI-driven search results? https://lnkd.in/gVzp8fq8
0 comments
Author:
Scott Donald
Sep 15, 2025 09:29 AM
regular
Managing a high-traffic website? Picking the right hosted collaboration tool is key for seamless teamwork and site growth. What features matter most to you—scalability, integration, or security? Let’s discuss! Read more: creativ (via Creativ Digital) https://lnkd.in/geSANfxD
0 comments
Author:
Scott Donald
Sep 15, 2025 01:49 AM
regular
Get your free website audit today which will tell you if you have any errors on your website holding your business back. Contact us now at 1300 055 867. http://bit.ly/2Woq0em #digitalmarketing #DigitalMarketingServices #internetmarketing #SEO
0 comments
Author:
Scott Donald
Sep 11, 2025 04:10 AM
regular
AI shopping assistants like ChatGPT and Amazon Rufus are transforming how products are recommended in search—no more endless scrolling, just curated answers. Sellers, it’s time to focus on clear, benefit-driven product pages and real customer reviews. Are your listings ready for the AI revolution? Learn more via Neil Patel: neilpatel
How will you adapt your strategy for AI-powered shopping? Share your thoughts below! https://lnkd.in/eJTUTX9a
How will you adapt your strategy for AI-powered shopping? Share your thoughts below! https://lnkd.in/eJTUTX9a
0 comments
Author:
Scott Donald
Sep 11, 2025 03:53 AM
regular
Want to take your SEO to the next level? From understanding how search engines work, #SEO strategy, and how to streamline your business, @CreativDigital can help. Let's get in touch: http://bit.ly/2Woq0em
0 comments
Author:
Scott Donald
Craig Wilson
Founder, Sticky Digital & Rapid Growth Marketing. I do smart Digital Marketing for SMEs & Law Firms. SEO | Google Ads | Strategy | Law Firm Growth SpecialistLinkedIn Profile
Email
Name
Craig Wilson
Title
Craig Wilson - Founder, Sticky Digital & Rapid Growth ...
Headline
Founder, Sticky Digital & Rapid Growth Marketing. I do smart Digital Marketing for SMEs & Law Firms.
SEO | Google Ads | Strategy | Law Firm Growth Specialist
Location
Sydney, New South Wales
Summary
I help businesses grow — and have been doing so for 20 years.
I’m the founder of two agencies with a clear mission: delivering real, measurable growth through smart digital marketing.
At Sticky, we work with ambitious SMEs across Australia, providing strategy-led SEO, Google Ads, content, and web design. Our campaigns are designed to deliver results — not vanity metrics.
At Rapid Growth Marketing, we specialise in law firm marketing. We help Australian firms in family law, conveyancing, wills & estates, and criminal law generate more enquiries and convert them into clients.
Whether you're running a business or leading a legal practice, I can help you grow your digital presence, improve your lead flow, and scale sustainably.
⚙️ Services include:
• SEO + Local SEO
• Google Ads Management
• Content Strategy + Copywriting
• Website Design & Optimisation
• Lead Generation & Conversion
Let’s talk if you want more clarity, more growth — and a better return on your marketing.
PROVEN RESULTS:
✔️ A full service suburban law firm enjoyed 471% traffic growth & doubled enquiries within 6 months
✔️ A family law firm in highly competitive market grew from single practitioner to #1 family law firm their market
✔️ A prominent criminal law firm doubled new cases within 4 months
✔️ A national financial services client saw application growth of 247% & loans grow by 282% in 18 months.
✔️ A national superannuation fund saw new memberships increase 142% in the first year.
✔️ A student accommodation provider saw applications grow 298% in just 8 months.
► Ready to grow your business??
▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Message me here on LinkedIn
Law firms visit: www.RapidGrowth.Marketing
B2C businesses visit www.sticky.digital
I’m the founder of two agencies with a clear mission: delivering real, measurable growth through smart digital marketing.
At Sticky, we work with ambitious SMEs across Australia, providing strategy-led SEO, Google Ads, content, and web design. Our campaigns are designed to deliver results — not vanity metrics.
At Rapid Growth Marketing, we specialise in law firm marketing. We help Australian firms in family law, conveyancing, wills & estates, and criminal law generate more enquiries and convert them into clients.
Whether you're running a business or leading a legal practice, I can help you grow your digital presence, improve your lead flow, and scale sustainably.
⚙️ Services include:
• SEO + Local SEO
• Google Ads Management
• Content Strategy + Copywriting
• Website Design & Optimisation
• Lead Generation & Conversion
Let’s talk if you want more clarity, more growth — and a better return on your marketing.
PROVEN RESULTS:
✔️ A full service suburban law firm enjoyed 471% traffic growth & doubled enquiries within 6 months
✔️ A family law firm in highly competitive market grew from single practitioner to #1 family law firm their market
✔️ A prominent criminal law firm doubled new cases within 4 months
✔️ A national financial services client saw application growth of 247% & loans grow by 282% in 18 months.
✔️ A national superannuation fund saw new memberships increase 142% in the first year.
✔️ A student accommodation provider saw applications grow 298% in just 8 months.
► Ready to grow your business??
▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Message me here on LinkedIn
Law firms visit: www.RapidGrowth.Marketing
B2C businesses visit www.sticky.digital
Snippet
Craig Wilson · Founder, Sticky Digital & Rapid Growth Marketing. I do smart Digital Marketing for SMEs & Law Firms. SEO | Google Ads | Strategy | Law Firm Growth ...
Current Experiences
Founder
Rapid Growth Marketing AU/NZ
Newcastle, New South Wales, Australia
Started: Jan 2018 - Present
Rapid Growth is a marketing agency focused exclusively on law firms in Australia.
We help firms in family law, conveyancing, wills & estates, and criminal law grow their client base through SEO, Google Ads, and high-converting websites and content.
Services include:
• Law firm SEO
• Google Ads for legal practices
• Practice area-specific blog content
• Lead magnets + automation
• Conversion-focused websites
• Weekly & monthly reporting
We help firms in family law, conveyancing, wills & estates, and criminal law grow their client base through SEO, Google Ads, and high-converting websites and content.
Services include:
• Law firm SEO
• Google Ads for legal practices
• Practice area-specific blog content
• Lead magnets + automation
• Conversion-focused websites
• Weekly & monthly reporting
Industry: Marketing and Advertising
Company Size: 1-10 (1 staff)
Founder
Sticky Digital
Newcastle, NSW
Started: Sep 2005 - Present
https://www.sticky.digital
Sticky is a results-driven digital marketing agency helping Australian SMEs grow.
We’ve partnered with hundreds of businesses over two decades, combining strategy, creativity, and performance marketing to generate meaningful results.
Core Services:
• SEO
• Google Ads
• Web Design
• Content Creation
• Conversion Optimisation
Sticky is a results-driven digital marketing agency helping Australian SMEs grow.
We’ve partnered with hundreds of businesses over two decades, combining strategy, creativity, and performance marketing to generate meaningful results.
Core Services:
• SEO
• Google Ads
• Web Design
• Content Creation
• Conversion Optimisation
Industry: Marketing and Advertising
Company Size: 1-10 (5 staff)
Managing Director
Sticky Digital
Newcastle, Australia
Started: Aug 2005 - Present
Industry: Marketing and Advertising
Company Size: 1-10 (5 staff)
Founder
Sticky Digital
Newcastle, Australia
Started: Aug 2005 - Present
Industry: Marketing and Advertising
Company Size: 1-10 (5 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (work)
[email protected]
(100) (work)
Phones:
+61 2 4942 1467
(100)
+61 2 4969 5022
(100) (work phone)
+61 410 529 234
(100) (mobile)
+61 477 718 128
(100) (mobile)
+61 8 9306 1065
(100) (work phone)
Social Media
LinkedIn:
https://www.linkedin.com/in/wilsoncraig
(100)
Twitter:
https://twitter.com/mediahunter
(100)
Facebook:
http://www.facebook.com/people/_/835408297
(100)
Pt:
http://pinterest.com/mediahunter/
(100)
Sc:
http://soundcloud.com/mediahunter
(100)
Facebook:
http://www.facebook.com/CraigEWilson
(100)
Twitter:
http://twitter.com/#!/Support/status/403120376697204737
(100)
LinkedIn Posts - Craig Wilson
50 post(s) found
Dec 11, 2025 12:45 AM
regular
Today's my birthday.
I'm not really into birthdays but another lap around the sun has put me in a reflective mood. Especially after 20 years of owning an agency and seeing how much has changed. And not necessarily for the better.
So I wrote something I call The Strategic Marketing Manifesto...
...and launched a new website!
You see, marketing today feels louder, faster and more complex than ever.
New tools appear every week, algorithms shift constantly, and leaders are under pressure to keep up with an overwhelming number of platforms and tactics.
Despite all of this change, the fundamentals of effective marketing have not shifted.
- Clarity still matters.
- Positioning still matters.
- Messaging still matters.
- Human psychology still matters.
This manifesto outlines the principles that guide my work. It reflects more than two decades of helping organisations navigate disruption, improve their presence and build strategic growth systems.
If you believe marketing should be clear, focused and aligned with commercial outcomes, you will recognise yourself in these ideas.
The 9 Principles of Strategic Marketing
1. Marketing is not a set of tactics. It is a system of decisions.
2. The marketing world is drowning in tactics and starving for clarity.
3. Modern platforms reward sameness rather than differentiation. It's a trap we must avoid.
4. Technology changes rapidly. Human psychology does not.
5. Artificial intelligence accelerates everything, including mistakes.
6. Complexity slows organisations down. Simplicity creates momentum.
7. Real growth comes from alignment across the leadership team.
8. Every organisation benefits from a structured strategic reset.
9. The future belongs to strategically led organisations rather than tactically reactive ones.
I honestly believe that, in business and marketing, we need to stop doing more and start doing what matters!
The organisations that will thrive in the next decade will be the ones that step back, simplify, regain clarity and make confident decisions based on strategy rather than noise.
You can read the full "manifesto" here https://lnkd.in/gCiU-yHS
Let me know if you agree.
I'm not really into birthdays but another lap around the sun has put me in a reflective mood. Especially after 20 years of owning an agency and seeing how much has changed. And not necessarily for the better.
So I wrote something I call The Strategic Marketing Manifesto...
...and launched a new website!
You see, marketing today feels louder, faster and more complex than ever.
New tools appear every week, algorithms shift constantly, and leaders are under pressure to keep up with an overwhelming number of platforms and tactics.
Despite all of this change, the fundamentals of effective marketing have not shifted.
- Clarity still matters.
- Positioning still matters.
- Messaging still matters.
- Human psychology still matters.
This manifesto outlines the principles that guide my work. It reflects more than two decades of helping organisations navigate disruption, improve their presence and build strategic growth systems.
If you believe marketing should be clear, focused and aligned with commercial outcomes, you will recognise yourself in these ideas.
The 9 Principles of Strategic Marketing
1. Marketing is not a set of tactics. It is a system of decisions.
2. The marketing world is drowning in tactics and starving for clarity.
3. Modern platforms reward sameness rather than differentiation. It's a trap we must avoid.
4. Technology changes rapidly. Human psychology does not.
5. Artificial intelligence accelerates everything, including mistakes.
6. Complexity slows organisations down. Simplicity creates momentum.
7. Real growth comes from alignment across the leadership team.
8. Every organisation benefits from a structured strategic reset.
9. The future belongs to strategically led organisations rather than tactically reactive ones.
I honestly believe that, in business and marketing, we need to stop doing more and start doing what matters!
The organisations that will thrive in the next decade will be the ones that step back, simplify, regain clarity and make confident decisions based on strategy rather than noise.
You can read the full "manifesto" here https://lnkd.in/gCiU-yHS
Let me know if you agree.
0 comments
Author:
Craig Wilson
Dec 10, 2025 04:19 AM
regular
I received a really excited message from a friend in Melbourne recently...
“Our ad budget hasn’t changed, but our results have exploded this year!!!”
He works for a boutique property development firm.
For the longest time they were running ads, posting regularly, doing SEO... but enquiries were flat.
So they'd spend more. Generate more content. Work even harder.
Nothing changed.
That’s when it clicked for them: maybe the problem wasn’t the marketing budget. Maybe the problem was how the traffic was being used.
They stopped asking “How can we get more clicks?” Instead they asked “How can we turn the clicks we already have into real enquiries?”
Here is how they changed things without spending a dollar more on ads:
1. They fixed their website so it wasn’t just a brochure page — every page had a clear call to action:
“Book a consult,”
“Request a quote,”
“Get a guide.”
2. They tightened their targeting on ads. Fewer broad clicks, more qualified leads.
3. They switched to dedicated landing pages (not sending people to a generic home page). Each landing page matched the ad so the message stayed clear.
4. They added retargeting: for every visitor that left without enquiring, they served a helpful follow-up ad or email...a gentle nudge to remind them of their interest.
5. They improved the offer: clearer benefits, fewer barriers (shorter forms, simpler process), and made it easy to take action.
Within weeks, something changed.
Not more clicks.
Not a bigger budget.
But more high-quality enquiries that actually turned into conversations.
My mate's story shows a truth many firms miss.
You don’t always need more traffic.
You need a better conversion strategy.
If you run a law firm, financial service business, property developer, charity or NFP — this still applies.
Before you chase more ads, give what you already have a chance to work.
What’s the one thing on your website or funnel you think could be improved to get more enquiries without paying more?
“Our ad budget hasn’t changed, but our results have exploded this year!!!”
He works for a boutique property development firm.
For the longest time they were running ads, posting regularly, doing SEO... but enquiries were flat.
So they'd spend more. Generate more content. Work even harder.
Nothing changed.
That’s when it clicked for them: maybe the problem wasn’t the marketing budget. Maybe the problem was how the traffic was being used.
They stopped asking “How can we get more clicks?” Instead they asked “How can we turn the clicks we already have into real enquiries?”
Here is how they changed things without spending a dollar more on ads:
1. They fixed their website so it wasn’t just a brochure page — every page had a clear call to action:
“Book a consult,”
“Request a quote,”
“Get a guide.”
2. They tightened their targeting on ads. Fewer broad clicks, more qualified leads.
3. They switched to dedicated landing pages (not sending people to a generic home page). Each landing page matched the ad so the message stayed clear.
4. They added retargeting: for every visitor that left without enquiring, they served a helpful follow-up ad or email...a gentle nudge to remind them of their interest.
5. They improved the offer: clearer benefits, fewer barriers (shorter forms, simpler process), and made it easy to take action.
Within weeks, something changed.
Not more clicks.
Not a bigger budget.
But more high-quality enquiries that actually turned into conversations.
My mate's story shows a truth many firms miss.
You don’t always need more traffic.
You need a better conversion strategy.
If you run a law firm, financial service business, property developer, charity or NFP — this still applies.
Before you chase more ads, give what you already have a chance to work.
What’s the one thing on your website or funnel you think could be improved to get more enquiries without paying more?
1 comments
Author:
Craig Wilson
Dec 09, 2025 04:45 AM
regular
Earlier this year I did a strategy roundtable with a panel of executives from various charities and NFPs.
One CEO's opening line was...
“My marketing team is flat out… but we’re not actually seeing any growth.”
He rubbed his forehead and laughed in that tired way people do when they’re half joking, half serious.
“They’re doing everything,” he continued.
“Posting every day. Sending emails. Running ads. Updating the website. Going to events. So much activity. But the numbers look the same.”
You could feel the frustration in the room.
Because almost every leader there had seen the same thing.
Teams that are incredibly busy, but not actually moving the organisation forward.
This is the trap many marketing teams fall into.
Marketing becomes a checklist of tasks. A long list of “things we’re doing”. But no clear path that ties effort to real outcomes.
Busy is not the same as effective.
When we looked deeper at this exec’s situation, the problem wasn’t effort...it was direction.
There was no clear message.
No clear journey for prospects.
No single goal that all activity pointed toward.
So activity scattered.
Energy drifted.
Everything looked loud, but nothing felt focused.
Real marketing momentum happens when:
• The message is simple and client-first
• Every channel points to one clear next step
• The team knows what success looks like
• You measure conversions, not noise
When that clarity lands, the chaos drops away.
Teams stop chasing tactics and start building results.
Have you ever felt like your marketing team is busy but not moving the needle?
https://lnkd.in/gaSEqjTX
One CEO's opening line was...
“My marketing team is flat out… but we’re not actually seeing any growth.”
He rubbed his forehead and laughed in that tired way people do when they’re half joking, half serious.
“They’re doing everything,” he continued.
“Posting every day. Sending emails. Running ads. Updating the website. Going to events. So much activity. But the numbers look the same.”
You could feel the frustration in the room.
Because almost every leader there had seen the same thing.
Teams that are incredibly busy, but not actually moving the organisation forward.
This is the trap many marketing teams fall into.
Marketing becomes a checklist of tasks. A long list of “things we’re doing”. But no clear path that ties effort to real outcomes.
Busy is not the same as effective.
When we looked deeper at this exec’s situation, the problem wasn’t effort...it was direction.
There was no clear message.
No clear journey for prospects.
No single goal that all activity pointed toward.
So activity scattered.
Energy drifted.
Everything looked loud, but nothing felt focused.
Real marketing momentum happens when:
• The message is simple and client-first
• Every channel points to one clear next step
• The team knows what success looks like
• You measure conversions, not noise
When that clarity lands, the chaos drops away.
Teams stop chasing tactics and start building results.
Have you ever felt like your marketing team is busy but not moving the needle?
https://lnkd.in/gaSEqjTX
0 comments
Author:
Craig Wilson
Dec 08, 2025 04:45 AM
regular
I saw something interesting while looking at two very similar websites last week.
Both belonged to professional services firms.
Both had strong traffic.
Both were getting plenty of people onto their pages.
But here’s the twist.
One of them was getting steady enquiries.
The other, almost identical in traffic, was getting nothing.
Same market.
Same demand.
Same level of visibility.
So what made the difference?
It wasn’t design.
It wasn’t SEO.
It wasn’t ads.
It was the path.
One site guided visitors clearly. The other forced visitors to figure everything out on their own.
On the first site, every page made it easy for someone to take the next step.
Book a call.
Get a guide.
See pricing.
Start a conversation.
On the second site, the only real option was… “Contact us”.
No context.
No promise.
No direction.
Visitors to your site need a clear reason to act.
This is the part many firms overlook.
Traffic is just people walking through the door. Conversion is what happens when you actually talk to them.
A better conversion strategy can outperform more traffic every day of the week because it uses what you already have to generate real outcomes.
If you run a law firm, financial practice, property group or NFP, this is where the real lift often happens.
Not at the top of the funnel.
But at the point where someone hesitates and asks, “What now?”
When you look at your website, is the next step obvious or hidden?
https://lnkd.in/g68TiaFt
Both belonged to professional services firms.
Both had strong traffic.
Both were getting plenty of people onto their pages.
But here’s the twist.
One of them was getting steady enquiries.
The other, almost identical in traffic, was getting nothing.
Same market.
Same demand.
Same level of visibility.
So what made the difference?
It wasn’t design.
It wasn’t SEO.
It wasn’t ads.
It was the path.
One site guided visitors clearly. The other forced visitors to figure everything out on their own.
On the first site, every page made it easy for someone to take the next step.
Book a call.
Get a guide.
See pricing.
Start a conversation.
On the second site, the only real option was… “Contact us”.
No context.
No promise.
No direction.
Visitors to your site need a clear reason to act.
This is the part many firms overlook.
Traffic is just people walking through the door. Conversion is what happens when you actually talk to them.
A better conversion strategy can outperform more traffic every day of the week because it uses what you already have to generate real outcomes.
If you run a law firm, financial practice, property group or NFP, this is where the real lift often happens.
Not at the top of the funnel.
But at the point where someone hesitates and asks, “What now?”
When you look at your website, is the next step obvious or hidden?
https://lnkd.in/g68TiaFt
0 comments
Author:
Craig Wilson
Dec 05, 2025 04:00 AM
regular
“Why are people visiting our site but not taking the next step?”
A partner asked me this while reviewing their analytics.
Traffic was steady. People were reading the pages. But almost no one was booking a call.
So we looked at the copy.
The words were polished and professional, but they weren’t doing the one job great copy must do: move the reader from interest to action.
You see, conversion copywriting is about speaking directly to the problem the client wants solved, then guiding them to the next step. It is not about sounding clever. It is about being clear.
Here’s what we changed on the firm’s website:
• We replaced “We are experienced” with “You will understand your options clearly.”
• We shifted from features to outcomes.
• We made the call to action simple and visible.
• We added proof that showed clients what success looked like.
The result surprised them.
Visitors who used to skim started staying longer.
More people clicked through to make contact.
The firm began to get better quality enquiries, not just more noise.
If you run a law firm, financial service business, property development group or charity, your copy matters more than you think.
Good words explain.
Great words convert.
Here's How to Write (or Hire) Words That Sell --> https://lnkd.in/eNiptUzA
What part of your marketing copy do you feel could be clearer or stronger?
A partner asked me this while reviewing their analytics.
Traffic was steady. People were reading the pages. But almost no one was booking a call.
So we looked at the copy.
The words were polished and professional, but they weren’t doing the one job great copy must do: move the reader from interest to action.
You see, conversion copywriting is about speaking directly to the problem the client wants solved, then guiding them to the next step. It is not about sounding clever. It is about being clear.
Here’s what we changed on the firm’s website:
• We replaced “We are experienced” with “You will understand your options clearly.”
• We shifted from features to outcomes.
• We made the call to action simple and visible.
• We added proof that showed clients what success looked like.
The result surprised them.
Visitors who used to skim started staying longer.
More people clicked through to make contact.
The firm began to get better quality enquiries, not just more noise.
If you run a law firm, financial service business, property development group or charity, your copy matters more than you think.
Good words explain.
Great words convert.
Here's How to Write (or Hire) Words That Sell --> https://lnkd.in/eNiptUzA
What part of your marketing copy do you feel could be clearer or stronger?
0 comments
Author:
Craig Wilson
Dec 04, 2025 04:45 AM
regular
“We’re stuck on this. Should we hire a marketing manager, or keep working with an agency?”
A director from a professional services firm said this to me during a strategy call.
He wasn’t looking for a sales pitch. He wanted an honest answer.
So instead of steering him toward the agency option, we stepped back and looked at the bigger picture.
First, we explored what an in-house hire would bring:
• Someone close to the team every day
• Help with coordination and internal projects
• The ability to move fast on simple tasks
Then we looked at the challenges:
• One person rarely has deep skills in SEO, ads, content, design and strategy
• The full cost goes far beyond the salary
• If they leave, the firm goes backwards fast
Then we explored the agency side:
• Access to a wide set of specialist skills
• Consistent delivery and accountability
• No need to train or manage marketers internally
We also looked at the gaps:
• Agencies can’t replace internal knowledge
• They still need direction and partnership from the firm
• Not all agencies are created equal
After we talked it through, something became clear.
The real question wasn’t “Which one is better?”
It was “What structure gives us the best mix of skills, speed and stability for where we are right now?”
For this firm, the answer was a blend.
A part-time internal marketer focused on coordination and brand.
An agency focused on the heavy lifting—SEO, ads, content, and strategy.
Together, they covered all the bases at a lower cost than a full senior hire.
This conversation reminded me that the right choice is always contextual.
There is no one-size-fits-all.
There is only what fits your stage of growth, the skills you need, and the outcomes you want.
You can explore the pros & cons further here --> https://lnkd.in/gqGuCzQH
Where do you sit on the in-house versus agency question? I’m curious to hear what structure has worked best for you and why.
A director from a professional services firm said this to me during a strategy call.
He wasn’t looking for a sales pitch. He wanted an honest answer.
So instead of steering him toward the agency option, we stepped back and looked at the bigger picture.
First, we explored what an in-house hire would bring:
• Someone close to the team every day
• Help with coordination and internal projects
• The ability to move fast on simple tasks
Then we looked at the challenges:
• One person rarely has deep skills in SEO, ads, content, design and strategy
• The full cost goes far beyond the salary
• If they leave, the firm goes backwards fast
Then we explored the agency side:
• Access to a wide set of specialist skills
• Consistent delivery and accountability
• No need to train or manage marketers internally
We also looked at the gaps:
• Agencies can’t replace internal knowledge
• They still need direction and partnership from the firm
• Not all agencies are created equal
After we talked it through, something became clear.
The real question wasn’t “Which one is better?”
It was “What structure gives us the best mix of skills, speed and stability for where we are right now?”
For this firm, the answer was a blend.
A part-time internal marketer focused on coordination and brand.
An agency focused on the heavy lifting—SEO, ads, content, and strategy.
Together, they covered all the bases at a lower cost than a full senior hire.
This conversation reminded me that the right choice is always contextual.
There is no one-size-fits-all.
There is only what fits your stage of growth, the skills you need, and the outcomes you want.
You can explore the pros & cons further here --> https://lnkd.in/gqGuCzQH
Where do you sit on the in-house versus agency question? I’m curious to hear what structure has worked best for you and why.
0 comments
Author:
Craig Wilson
Dec 03, 2025 05:00 AM
regular
“We spent a lot on this website, but I’m not sure it’s doing anything for us.”
The partner said it quietly while scrolling through their homepage.
The design was clean. The branding was sharp. Everything looked professional.
But something was missing.
The website wasn’t starting conversations.
It wasn’t creating enquiries.
It was simply sitting there, looking good.
This is more common than people realise.
A website can be beautiful and still act like a digital brochure. It presents information, but it doesn’t guide anyone to take the next step.
So we shifted the focus.
We stopped treating the site as a display and started treating it as a lead generator.
Here is what changed:
• The message spoke directly to the client’s problem, not the firm’s history.
• Every page had one clear action to take next.
• Tracking was added so we could see what pages were converting.
Once these changes were made, everything started to move.
Visitors stopped browsing and started acting.
Enquiries grew.
The quality of conversations improved.
And the website finally became part of the firm’s growth engine.
If you run a law firm, financial service business, property development company or charity, your website matters more than ever. It should work for you, not just sit there looking polished.
What is the one thing you wish your website did better?
The partner said it quietly while scrolling through their homepage.
The design was clean. The branding was sharp. Everything looked professional.
But something was missing.
The website wasn’t starting conversations.
It wasn’t creating enquiries.
It was simply sitting there, looking good.
This is more common than people realise.
A website can be beautiful and still act like a digital brochure. It presents information, but it doesn’t guide anyone to take the next step.
So we shifted the focus.
We stopped treating the site as a display and started treating it as a lead generator.
Here is what changed:
• The message spoke directly to the client’s problem, not the firm’s history.
• Every page had one clear action to take next.
• Tracking was added so we could see what pages were converting.
Once these changes were made, everything started to move.
Visitors stopped browsing and started acting.
Enquiries grew.
The quality of conversations improved.
And the website finally became part of the firm’s growth engine.
If you run a law firm, financial service business, property development company or charity, your website matters more than ever. It should work for you, not just sit there looking polished.
What is the one thing you wish your website did better?
5 comments
Author:
Craig Wilson
Dec 02, 2025 04:45 AM
regular
I once sat down with a non-profit manager who said, “We know we need to spend on marketing, but we’re not sure how much, or where.”
They had a limited budget. They wanted to grow. But every dollar had to count.
Their current mix? Big on ads, small on strategy and SEO.
They were getting some reach, but not enough long-term impact.
Here’s what we did instead:
We broke the budget into three smart buckets...
• Strategy: making sure the message and positioning spoke directly to the client or donor.
• SEO: building organic presence so people could find them when they searched.
• Ads: targeted campaigns to bring in leads or donations right away.
Then we aligned the spend with their stage of growth and what they really wanted to achieve.
For example, if a firm is newer and needs visibility, ads get a larger share. If they’re established and want sustained growth, SEO and strategy get more.
Over the next quarter we saw change:
• The messages started to match what clients and donors were actually looking for.
• Organic traffic from SEO began to rise.
• The ads became more efficient because they were built on better foundations (strategy + SEO).
And most importantly: the budget felt under control and purposeful — not chaotic.
If you run a law firm, a financial advisory practice, a property development business or a charity, this matters.
Throwing money at random campaigns won’t work.
Spending smart across strategy, SEO and ads will.
What is the one area in your marketing budget you wish you could shift (or invest in) more?
They had a limited budget. They wanted to grow. But every dollar had to count.
Their current mix? Big on ads, small on strategy and SEO.
They were getting some reach, but not enough long-term impact.
Here’s what we did instead:
We broke the budget into three smart buckets...
• Strategy: making sure the message and positioning spoke directly to the client or donor.
• SEO: building organic presence so people could find them when they searched.
• Ads: targeted campaigns to bring in leads or donations right away.
Then we aligned the spend with their stage of growth and what they really wanted to achieve.
For example, if a firm is newer and needs visibility, ads get a larger share. If they’re established and want sustained growth, SEO and strategy get more.
Over the next quarter we saw change:
• The messages started to match what clients and donors were actually looking for.
• Organic traffic from SEO began to rise.
• The ads became more efficient because they were built on better foundations (strategy + SEO).
And most importantly: the budget felt under control and purposeful — not chaotic.
If you run a law firm, a financial advisory practice, a property development business or a charity, this matters.
Throwing money at random campaigns won’t work.
Spending smart across strategy, SEO and ads will.
What is the one area in your marketing budget you wish you could shift (or invest in) more?
0 comments
Author:
Craig Wilson
Dec 01, 2025 04:30 AM
regular
A few months ago, I spoke with a firm that felt like something had shifted in their marketing.
Nothing dramatic. No sudden crash.
Just a slow, steady sense that their digital marketing was not working as well as it used to.
Clicks were still coming in.
The ads were still running.
But enquiries were not growing at the same pace.
It felt like the same effort was producing softer results.
So we dug a little deeper. And that is when we saw the real driver behind it.
Search has changed.
Clients were getting answers inside Google’s new AI features.
They were clicking less because the search results were doing more of the work for them.
Google’s AI Overviews were answering full questions right on the screen.
Potential clients were choosing to read the summary instead of visiting multiple websites.
And the old keyword strategy was not connecting with how people were now searching.
Here is what we changed:
• We shifted from broad keywords to question-based intent.
• We created content that AI search could pull into summaries.
• We tightened tracking so we could see which clicks still mattered.
• And we moved part of the budget into channels that were not so dependent on traditional search.
After a few months, things stabilised.
The firm began receiving fewer but much higher quality enquiries.
They started showing up for very specific question searches, the kind people type in when they are close to making a decision.
This is the new world of search.
It is not about more ads or more keywords.
It is about understanding how people now get answers and building your marketing around that.
Have you noticed a drop in search traffic to your website this year?
Nothing dramatic. No sudden crash.
Just a slow, steady sense that their digital marketing was not working as well as it used to.
Clicks were still coming in.
The ads were still running.
But enquiries were not growing at the same pace.
It felt like the same effort was producing softer results.
So we dug a little deeper. And that is when we saw the real driver behind it.
Search has changed.
Clients were getting answers inside Google’s new AI features.
They were clicking less because the search results were doing more of the work for them.
Google’s AI Overviews were answering full questions right on the screen.
Potential clients were choosing to read the summary instead of visiting multiple websites.
And the old keyword strategy was not connecting with how people were now searching.
Here is what we changed:
• We shifted from broad keywords to question-based intent.
• We created content that AI search could pull into summaries.
• We tightened tracking so we could see which clicks still mattered.
• And we moved part of the budget into channels that were not so dependent on traditional search.
After a few months, things stabilised.
The firm began receiving fewer but much higher quality enquiries.
They started showing up for very specific question searches, the kind people type in when they are close to making a decision.
This is the new world of search.
It is not about more ads or more keywords.
It is about understanding how people now get answers and building your marketing around that.
Have you noticed a drop in search traffic to your website this year?
1 comments
Author:
Craig Wilson
Nov 28, 2025 01:30 AM
regular
A few months ago I sat with a managing partner who looked genuinely frustrated.
Everything in his reports looked fine. Traffic was steady. Campaigns were running. Social activity was consistent. From the outside, nothing seemed wrong.
But inside the firm, growth had stalled.
Enquiries were slowing.
Opportunities were slipping.
Something felt “off”, but he couldn’t put his finger on it.
So I suggested a simple idea.
Forget the big strategy for a moment.
Forget the long reports.
Let’s run a 30 minute audit and see what is really happening.
Here is what we checked:
• Was the website message clear about the client’s problem, not the firm’s history?
• Did each campaign point to one simple next step?
• Was tracking set up so the firm knew which efforts created real enquiries?
• Was the budget tied to outcomes or just activity?
In half an hour we found three big gaps.
1. The message was written for lawyers, not clients.
2. The call to action was hidden.
3. And the tracking was incomplete, so “results” were more guesswork than insight.
We fixed those first.
No new budget.
No giant overhaul.
Just clarity.
And within a few weeks, enquiries started to rise. The firm got better quality conversations. And for the first time in months, they could see which marketing was actually working.
Sometimes you don’t need more marketing. You just need a short, honest audit of what is already in front of you.
Here's a marketing audit checklist you can use today for free --> https://lnkd.in/exeYz8EM
Have you ever run a quick audit on your marketing? What is the one thing you discovered that surprised you?
Everything in his reports looked fine. Traffic was steady. Campaigns were running. Social activity was consistent. From the outside, nothing seemed wrong.
But inside the firm, growth had stalled.
Enquiries were slowing.
Opportunities were slipping.
Something felt “off”, but he couldn’t put his finger on it.
So I suggested a simple idea.
Forget the big strategy for a moment.
Forget the long reports.
Let’s run a 30 minute audit and see what is really happening.
Here is what we checked:
• Was the website message clear about the client’s problem, not the firm’s history?
• Did each campaign point to one simple next step?
• Was tracking set up so the firm knew which efforts created real enquiries?
• Was the budget tied to outcomes or just activity?
In half an hour we found three big gaps.
1. The message was written for lawyers, not clients.
2. The call to action was hidden.
3. And the tracking was incomplete, so “results” were more guesswork than insight.
We fixed those first.
No new budget.
No giant overhaul.
Just clarity.
And within a few weeks, enquiries started to rise. The firm got better quality conversations. And for the first time in months, they could see which marketing was actually working.
Sometimes you don’t need more marketing. You just need a short, honest audit of what is already in front of you.
Here's a marketing audit checklist you can use today for free --> https://lnkd.in/exeYz8EM
Have you ever run a quick audit on your marketing? What is the one thing you discovered that surprised you?
0 comments
Author:
Craig Wilson
Nov 27, 2025 03:17 AM
regular
Have you ever wondered why you’re tracking all these marketing numbers and yet your growth feels stuck?
I once sat down with a financial services firm. They were proud of their dashboards. Website visits up. Social followers climbing. Email open rates improving. It looked like momentum.
But when we asked one simple question: “How many of those numbers turn into paying clients?” — the answer was uneasy silence.
Here’s the thing. Many professional services firms get tangled in vanity metrics. Visits, likes, impressions — they look good on paper. But they don’t always move the business forward.
So we changed the conversation at the firm.
We asked: What metric ties directly to revenue?
We tracked: How many leads become clients.
We measured: Cost to get a client.
We reviewed: Client value over time.
And here’s what happened.
They stopped focusing on “likes” and “traffic” and started focusing on outcomes.
They found that the cost of acquiring a quality client was far higher than they thought.
They discovered that each client needed to deliver more value over time.
And suddenly their marketing budget made more sense.
If your firm's reports fill pages but your growth is slow, it may be time to stop tracking everything — and start tracking what actually matters.
As I wrote in this post, only a few metrics truly matter while many others can be ignored https://lnkd.in/evtVMEBF
Which metric surprised you most when you connected it to real clients instead of just numbers?
I once sat down with a financial services firm. They were proud of their dashboards. Website visits up. Social followers climbing. Email open rates improving. It looked like momentum.
But when we asked one simple question: “How many of those numbers turn into paying clients?” — the answer was uneasy silence.
Here’s the thing. Many professional services firms get tangled in vanity metrics. Visits, likes, impressions — they look good on paper. But they don’t always move the business forward.
So we changed the conversation at the firm.
We asked: What metric ties directly to revenue?
We tracked: How many leads become clients.
We measured: Cost to get a client.
We reviewed: Client value over time.
And here’s what happened.
They stopped focusing on “likes” and “traffic” and started focusing on outcomes.
They found that the cost of acquiring a quality client was far higher than they thought.
They discovered that each client needed to deliver more value over time.
And suddenly their marketing budget made more sense.
If your firm's reports fill pages but your growth is slow, it may be time to stop tracking everything — and start tracking what actually matters.
As I wrote in this post, only a few metrics truly matter while many others can be ignored https://lnkd.in/evtVMEBF
Which metric surprised you most when you connected it to real clients instead of just numbers?
0 comments
Author:
Craig Wilson
Nov 26, 2025 05:06 AM
regular
Have you ever wondered why your marketing sounds impressive but still fails to bring in the right clients?
I once met with a partner from a mid-sized law firm. Sharp operator. Great reputation. Their website talked about their decades of experience, the awards they had won, the size of their team, and all the practice areas they covered.
It sounded strong.
But the phones were quiet.
New enquiries were slowing down.
And he couldn’t work out why.
So I asked him a simple question: “When someone lands on your website, whose story are they reading?”
He went silent.
This is where many professional services firms get stuck. Lawyers, accountants, financial planners, consultants, engineers, charities and developers often lead with “we”.
“We have 30 years of experience.”
“We are trusted advisors.”
“We take pride in our work.”
But clients do not start by caring about your history. They start by caring about their problem.
The divorce that feels overwhelming.
The property issue that keeps them awake.
The financial mess they want to fix.
The project they need delivered on time.
The cause they want to support.
So we changed the firm’s message.
We shifted from “Our family law team is highly experienced” to “You will get clarity during one of the hardest moments in your life.”
We shifted from “We are leaders in property law” to “You will feel supported from contract to completion.”
We shifted from “We are award winning” to “You will understand every step before making a decision.”
Within weeks, engagement lifted.
People stayed on the site longer.
Enquiries increased.
Clients said the language made them feel understood and safe.
The real shift had nothing to do with design or branding. It came from flipping the story so it was about the client, not the firm.
I've written a more detailed post about the problem here --> https://lnkd.in/ex8auG5p
Have you ever looked at your website or brochure and realised it was mainly about you instead of the people you help?
I’d love to hear what you noticed. Share a line you think might need rewriting.
I once met with a partner from a mid-sized law firm. Sharp operator. Great reputation. Their website talked about their decades of experience, the awards they had won, the size of their team, and all the practice areas they covered.
It sounded strong.
But the phones were quiet.
New enquiries were slowing down.
And he couldn’t work out why.
So I asked him a simple question: “When someone lands on your website, whose story are they reading?”
He went silent.
This is where many professional services firms get stuck. Lawyers, accountants, financial planners, consultants, engineers, charities and developers often lead with “we”.
“We have 30 years of experience.”
“We are trusted advisors.”
“We take pride in our work.”
But clients do not start by caring about your history. They start by caring about their problem.
The divorce that feels overwhelming.
The property issue that keeps them awake.
The financial mess they want to fix.
The project they need delivered on time.
The cause they want to support.
So we changed the firm’s message.
We shifted from “Our family law team is highly experienced” to “You will get clarity during one of the hardest moments in your life.”
We shifted from “We are leaders in property law” to “You will feel supported from contract to completion.”
We shifted from “We are award winning” to “You will understand every step before making a decision.”
Within weeks, engagement lifted.
People stayed on the site longer.
Enquiries increased.
Clients said the language made them feel understood and safe.
The real shift had nothing to do with design or branding. It came from flipping the story so it was about the client, not the firm.
I've written a more detailed post about the problem here --> https://lnkd.in/ex8auG5p
Have you ever looked at your website or brochure and realised it was mainly about you instead of the people you help?
I’d love to hear what you noticed. Share a line you think might need rewriting.
0 comments
Author:
Craig Wilson
Nov 25, 2025 05:30 AM
regular
Have you ever wondered why you can spend thousands on ads and still watch the leads disappear?
I remember sitting with a business owner who was feeling pretty confident. His Google Ads were running. New content was going up. Social posts were rolling out. Everything looked right on the surface.
But by the end of the week, every new lead had gone quiet.
He was calling. He was emailing. He was waiting.
Nothing happened.
And he was confused.
So we dug deeper. The ads were working. People were clicking. The real problem was what happened next. There was no follow up. No clear journey for the lead to take. No fast response. And the message on the landing page did not match what the ad promised.
Some leads filled out the form and never heard back. Others waited too long for a reply and moved on. It was like pouring water into a bucket with holes.
Here is what we changed.
We mapped the full path from the first click to the final decision.
We set up instant autoresponders.
We matched the ad message with the landing page.
We added simple retargeting to keep the brand in view.
A few weeks later, things shifted.
The same ad spend created real conversations.
Leads stayed warm.
Sales started to lift.
And the owner finally felt like his marketing was working, not leaking.
If this feels familiar, your ads might not be the issue at all. The problem could be the journey that comes after the click.
I've written a detailed post about it here --> https://lnkd.in/gJYfKmrG
Have you seen this happen in your business or with clients? I would love to hear your experience in the comments.
I remember sitting with a business owner who was feeling pretty confident. His Google Ads were running. New content was going up. Social posts were rolling out. Everything looked right on the surface.
But by the end of the week, every new lead had gone quiet.
He was calling. He was emailing. He was waiting.
Nothing happened.
And he was confused.
So we dug deeper. The ads were working. People were clicking. The real problem was what happened next. There was no follow up. No clear journey for the lead to take. No fast response. And the message on the landing page did not match what the ad promised.
Some leads filled out the form and never heard back. Others waited too long for a reply and moved on. It was like pouring water into a bucket with holes.
Here is what we changed.
We mapped the full path from the first click to the final decision.
We set up instant autoresponders.
We matched the ad message with the landing page.
We added simple retargeting to keep the brand in view.
A few weeks later, things shifted.
The same ad spend created real conversations.
Leads stayed warm.
Sales started to lift.
And the owner finally felt like his marketing was working, not leaking.
If this feels familiar, your ads might not be the issue at all. The problem could be the journey that comes after the click.
I've written a detailed post about it here --> https://lnkd.in/gJYfKmrG
Have you seen this happen in your business or with clients? I would love to hear your experience in the comments.
0 comments
Author:
Craig Wilson
Nov 24, 2025 12:45 AM
regular
The 2026 Marketing Shift: Where Smart SMEs Are Betting Their Budgets
Every November, there are two kinds of business owners.
The first rolls over last year’s budget, changes a few numbers, and hopes for better results.
The second knows the rules have changed, and starts planning early to win in 2026.
If you want to grow next year, you can’t just spend more. You need to spend smarter.
https://lnkd.in/gr4MqyhX
Every November, there are two kinds of business owners.
The first rolls over last year’s budget, changes a few numbers, and hopes for better results.
The second knows the rules have changed, and starts planning early to win in 2026.
If you want to grow next year, you can’t just spend more. You need to spend smarter.
https://lnkd.in/gr4MqyhX
0 comments
Author:
Craig Wilson
Nov 20, 2025 12:45 AM
regular
Copywriting That Converts: How to Write (or Hire) Words That Sell
Copywriting that converts isn’t about clever slogans. It’s strategic writing with one goal: drive the next action.
Whether that’s booking a call, submitting a form, or clicking through an ad, conversion copy bridges the gap between attention and results.
Too much business copy is inward-focused, full of “we” statements and company history. What your audience actually needs is clarity, empathy, and value.
https://lnkd.in/eNiptUzA
Copywriting that converts isn’t about clever slogans. It’s strategic writing with one goal: drive the next action.
Whether that’s booking a call, submitting a form, or clicking through an ad, conversion copy bridges the gap between attention and results.
Too much business copy is inward-focused, full of “we” statements and company history. What your audience actually needs is clarity, empathy, and value.
https://lnkd.in/eNiptUzA
0 comments
Author:
Craig Wilson
Nov 19, 2025 12:45 AM
regular
Reputation Matters: How Online Reviews and Google My Business Impact Your Marketing Results
In 2026, trust is no longer built in face-to-face meetings or traditional media. Instead, your reputation is shaped by Google reviews, star ratings, and what people say about you online.
Whether you’re a Newcastle café, a local builder, or a professional service firm, your Google Business Profile (GBP) and review footprint can either convert customers or push them to a competitor.
And here’s the catch: Google’s algorithm notices too...
https://lnkd.in/eqRUUekS
In 2026, trust is no longer built in face-to-face meetings or traditional media. Instead, your reputation is shaped by Google reviews, star ratings, and what people say about you online.
Whether you’re a Newcastle café, a local builder, or a professional service firm, your Google Business Profile (GBP) and review footprint can either convert customers or push them to a competitor.
And here’s the catch: Google’s algorithm notices too...
https://lnkd.in/eqRUUekS
0 comments
Author:
Craig Wilson
Nov 18, 2025 12:45 AM
regular
Why Your ‘Me Me Me’ Marketing Turns Customers Away (Without You Realising)
Take a look at your website, your brochure, your latest social post.
What’s the first line?
“We’ve been in business for 25 years…”
“Our team is dedicated to…”
“We’re proud to offer…”
Familiar?
You’re not alone — 90% of businesses start their copy like this.
And it’s killing connection before it even begins.
📉 Pain Beat:
When every sentence starts with “we”, your customer can’t see themselves in the story.
They tune out. Scroll past. Move on to someone who gets them.
💡 Sticky Insight: Every “we” in your copy is one less “you” your customer feels.
The fix isn’t complicated — just uncomfortable.
Flip the spotlight.
Write to their goals, their frustrations, their moments of truth.
Because nobody’s buying your story.
They’re buying their better future — and you’re just the guide.
[read the full post here]
https://lnkd.in/ex8auG5p
Take a look at your website, your brochure, your latest social post.
What’s the first line?
“We’ve been in business for 25 years…”
“Our team is dedicated to…”
“We’re proud to offer…”
Familiar?
You’re not alone — 90% of businesses start their copy like this.
And it’s killing connection before it even begins.
📉 Pain Beat:
When every sentence starts with “we”, your customer can’t see themselves in the story.
They tune out. Scroll past. Move on to someone who gets them.
💡 Sticky Insight: Every “we” in your copy is one less “you” your customer feels.
The fix isn’t complicated — just uncomfortable.
Flip the spotlight.
Write to their goals, their frustrations, their moments of truth.
Because nobody’s buying your story.
They’re buying their better future — and you’re just the guide.
[read the full post here]
https://lnkd.in/ex8auG5p
0 comments
Author:
Craig Wilson
Nov 17, 2025 12:45 AM
regular
3 Marketing Metrics That Actually Matter (And 5 You Can Ignore)
Most business owners glaze over at their marketing reports.
CTRs. CPMs. Bounce rates. Engagement.
Looks impressive. Means nothing.
💡 Sticky Insight: Most “great results” aren’t tied to growth — they’re tied to vanity.
Here’s how to cut through the noise:
- The 3 numbers that actually drive your business forward — and 5 you can safely bin.
Because marketing shouldn’t make you feel smarter. It should make you richer.
https://lnkd.in/evtVMEBF
Most business owners glaze over at their marketing reports.
CTRs. CPMs. Bounce rates. Engagement.
Looks impressive. Means nothing.
💡 Sticky Insight: Most “great results” aren’t tied to growth — they’re tied to vanity.
Here’s how to cut through the noise:
- The 3 numbers that actually drive your business forward — and 5 you can safely bin.
Because marketing shouldn’t make you feel smarter. It should make you richer.
https://lnkd.in/evtVMEBF
0 comments
Author:
Craig Wilson
Nov 14, 2025 12:45 AM
regular
🚨 Your Google Ads May Be in Trouble — Here’s Why (And What to Do About It)
Google’s changing how search works, and it could wreck your current ad strategy.
In 2024, Google rolled out AI Overviews — smart summaries that answer user questions directly on the search results page. No click needed. No visit to your website. Just… answers.
And that’s the problem.
💥 Fewer Clicks. More Competition. Less ROI.
When users don’t need to leave Google, your best-performing keywords start tanking.
Site traffic drops.
Leads dry up.
Your $5K/month ad budget? Suddenly worth half.
This isn’t a theory. It’s happening now. And if your business relies on paid traffic or organic search, it’s time to rethink the plan.
👀 What SMEs Need to Do (Now)
You can’t outsmart the algorithm — but you can adapt faster than your competitors.
✅ Create content that AI Overviews actually pull from
✅ Strengthen your SEO so you still show up in rich results
✅ Refocus your ads on high-intent journeys with clean funnels
We broke it all down in a post built for business owners who don’t have time to “figure it out later.”
👉 [Read the full breakdown: How AI Search Will Disrupt Google Ads — and What SMEs Can Do About It] https://lnkd.in/eJjuvZQ4
Don’t let Google’s shift leave your leads behind. Evolve your strategy — before your ads flatline.
Google’s changing how search works, and it could wreck your current ad strategy.
In 2024, Google rolled out AI Overviews — smart summaries that answer user questions directly on the search results page. No click needed. No visit to your website. Just… answers.
And that’s the problem.
💥 Fewer Clicks. More Competition. Less ROI.
When users don’t need to leave Google, your best-performing keywords start tanking.
Site traffic drops.
Leads dry up.
Your $5K/month ad budget? Suddenly worth half.
This isn’t a theory. It’s happening now. And if your business relies on paid traffic or organic search, it’s time to rethink the plan.
👀 What SMEs Need to Do (Now)
You can’t outsmart the algorithm — but you can adapt faster than your competitors.
✅ Create content that AI Overviews actually pull from
✅ Strengthen your SEO so you still show up in rich results
✅ Refocus your ads on high-intent journeys with clean funnels
We broke it all down in a post built for business owners who don’t have time to “figure it out later.”
👉 [Read the full breakdown: How AI Search Will Disrupt Google Ads — and What SMEs Can Do About It] https://lnkd.in/eJjuvZQ4
Don’t let Google’s shift leave your leads behind. Evolve your strategy — before your ads flatline.
1 comments
Author:
Craig Wilson
Nov 13, 2025 12:45 AM
regular
💸 The $120K Marketing Question: Hire a Manager or an Agency?
You’re growing. Things are busy. And marketing…
It’s kind of everywhere, but nowhere at once.
You’re wondering:
“Should I hire someone in-house? Or is it smarter to bring in an agency?”
It’s not a small decision.
Get it right? You could double leads or revenue by next quarter.
Get it wrong? Another year of ‘meh’ results and marketing that feels like a cost — not a growth engine.
🔥 Real talk: we’ve seen both.
One client hired a solo marketer at $100K+ — but they had no support, no strategy, and no structure.
Another engaged us as their agency — same budget, but with a full marketing system and specialist team.
Guess who grew faster?
💡 The truth?
Most SMEs don’t need more marketing. They need the right mix of strategy and support — and someone to own it.
🧭 We broke it all down:
- The real cost of each option
- What to expect from a good agency vs. a good hire
- The questions to ask before you commit
👉 Full breakdown here: https://lnkd.in/gqGuCzQH
You’re growing. Things are busy. And marketing…
It’s kind of everywhere, but nowhere at once.
You’re wondering:
“Should I hire someone in-house? Or is it smarter to bring in an agency?”
It’s not a small decision.
Get it right? You could double leads or revenue by next quarter.
Get it wrong? Another year of ‘meh’ results and marketing that feels like a cost — not a growth engine.
🔥 Real talk: we’ve seen both.
One client hired a solo marketer at $100K+ — but they had no support, no strategy, and no structure.
Another engaged us as their agency — same budget, but with a full marketing system and specialist team.
Guess who grew faster?
💡 The truth?
Most SMEs don’t need more marketing. They need the right mix of strategy and support — and someone to own it.
🧭 We broke it all down:
- The real cost of each option
- What to expect from a good agency vs. a good hire
- The questions to ask before you commit
👉 Full breakdown here: https://lnkd.in/gqGuCzQH
0 comments
Author:
Craig Wilson
Nov 12, 2025 12:45 AM
regular
The 30-Minute Marketing Audit That Could Save You Thousands
Most businesses aren’t failing because of bad marketing. They’re failing because they’ve never stopped to check what’s broken.
💡 A simple 30-minute audit can uncover:
- Where you’re leaking leads
- Which tactics are deadweight
- What’s driving results (and what isn’t)
No spreadsheets. No data dive.
Just smart questions — and clear answers.
👉 We ran this exact audit with a client last week and found $8K in wasted ad spend in 20 minutes.
When’s the last time you actually looked at what’s working?
You don’t need more traffic. You need to make your existing marketing actually convert.
🔍 I put together the full 30-minute checklist here → https://lnkd.in/exeYz8EM
Most businesses aren’t failing because of bad marketing. They’re failing because they’ve never stopped to check what’s broken.
💡 A simple 30-minute audit can uncover:
- Where you’re leaking leads
- Which tactics are deadweight
- What’s driving results (and what isn’t)
No spreadsheets. No data dive.
Just smart questions — and clear answers.
👉 We ran this exact audit with a client last week and found $8K in wasted ad spend in 20 minutes.
When’s the last time you actually looked at what’s working?
You don’t need more traffic. You need to make your existing marketing actually convert.
🔍 I put together the full 30-minute checklist here → https://lnkd.in/exeYz8EM
0 comments
Author:
Craig Wilson
Nov 11, 2025 12:45 AM
regular
You Don’t Need a Bigger Marketing Budget — You Need a Smarter One
Most SMEs aren’t failing because they’re spending too little on marketing. They’re failing because they’re spending it in all the wrong places.
📉 Ads get all the love — but without a strategy behind them, most of that budget leaks.
📉 SEO gets ignored — even though it builds compounding returns that ads never will.
📉 Content gets deprioritised — so the funnel stays empty, and leads go cold.
And worst of all? Most businesses have no idea what’s actually working because there’s no ROI tracking in place.
💡 The fix isn’t more spend. It’s better balance.
- Lead with strategy.
- Support it with SEO and content.
- Amplify it with ads.
- Measure what matters.
Want to see what a smart 2026 SME marketing mix looks like?
👉 [Read the full breakdown] https://lnkd.in/erAumgwy
Most SMEs aren’t failing because they’re spending too little on marketing. They’re failing because they’re spending it in all the wrong places.
📉 Ads get all the love — but without a strategy behind them, most of that budget leaks.
📉 SEO gets ignored — even though it builds compounding returns that ads never will.
📉 Content gets deprioritised — so the funnel stays empty, and leads go cold.
And worst of all? Most businesses have no idea what’s actually working because there’s no ROI tracking in place.
💡 The fix isn’t more spend. It’s better balance.
- Lead with strategy.
- Support it with SEO and content.
- Amplify it with ads.
- Measure what matters.
Want to see what a smart 2026 SME marketing mix looks like?
👉 [Read the full breakdown] https://lnkd.in/erAumgwy
0 comments
Author:
Craig Wilson
Nov 10, 2025 12:45 AM
regular
You’re Spending Thousands on Ads — But Here’s Why the Leads Keep Disappearing
You’ve launched Google Ads.
Your content’s going live.
You’re active on social media.
But leads still aren’t converting… and it’s driving you mad.
🔥 Here’s the uncomfortable truth:
Your marketing isn’t broken. Your funnel is.
Most SMEs don’t fail because of bad marketing. They fail because there’s no clear journey from click to customer. No follow-up. No nurturing. No conversion path.
So your hard-won leads?
They leak out. Quietly. Repeatedly. Expensively.
💡 Fix the funnel, and suddenly every click starts paying off.
We unpacked exactly how to stop the leaks — and how to turn interest into action.
👉 Read the full breakdown in our Funnel Fix blog https://lnkd.in/gJYfKmrG
You’ve launched Google Ads.
Your content’s going live.
You’re active on social media.
But leads still aren’t converting… and it’s driving you mad.
🔥 Here’s the uncomfortable truth:
Your marketing isn’t broken. Your funnel is.
Most SMEs don’t fail because of bad marketing. They fail because there’s no clear journey from click to customer. No follow-up. No nurturing. No conversion path.
So your hard-won leads?
They leak out. Quietly. Repeatedly. Expensively.
💡 Fix the funnel, and suddenly every click starts paying off.
We unpacked exactly how to stop the leaks — and how to turn interest into action.
👉 Read the full breakdown in our Funnel Fix blog https://lnkd.in/gJYfKmrG
0 comments
Author:
Craig Wilson
Nov 07, 2025 12:45 AM
regular
It’s Time to Stop Treating Your Website Like a Digital Brochure
For many business owners, their website feels like an online brochure; a static display of services and contact info. But here’s the truth: your website is one of your most important marketing assets and it should generate enquiries, not just exist.
If your site isn’t converting visitors into leads or customers, simply spending more on ads is throwing money at the wrong problem. The real opportunity lies in how your site performs after the click.
https://lnkd.in/e9nEpijq
For many business owners, their website feels like an online brochure; a static display of services and contact info. But here’s the truth: your website is one of your most important marketing assets and it should generate enquiries, not just exist.
If your site isn’t converting visitors into leads or customers, simply spending more on ads is throwing money at the wrong problem. The real opportunity lies in how your site performs after the click.
https://lnkd.in/e9nEpijq
0 comments
Author:
Craig Wilson
Nov 06, 2025 01:00 AM
regular
Choosing the Right Platform for Your Local Business
If you run a brick‑and‑mortar business in Newcastle — whether a café, clinic, gym, or retail store — you’ve likely wondered:
“Should I run Google Ads or Facebook Ads to get more customers?”
Both platforms are powerful. Both can drive foot traffic, bookings, and calls. But they work in very different ways — and the right choice often depends on your goals, audience, and budget.
Here’s a side-by-side look at how each platform performs for local businesses, and how to make the most of your ad spend.
https://lnkd.in/gaZ9iFvh
If you run a brick‑and‑mortar business in Newcastle — whether a café, clinic, gym, or retail store — you’ve likely wondered:
“Should I run Google Ads or Facebook Ads to get more customers?”
Both platforms are powerful. Both can drive foot traffic, bookings, and calls. But they work in very different ways — and the right choice often depends on your goals, audience, and budget.
Here’s a side-by-side look at how each platform performs for local businesses, and how to make the most of your ad spend.
https://lnkd.in/gaZ9iFvh
0 comments
Author:
Craig Wilson
Nov 05, 2025 01:00 AM
regular
The Traffic Trap: Why More Isn’t Always Better
When your marketing isn’t delivering the leads you hoped for, the most common instinct is: “We need more traffic.”
But here’s the thing: if your website isn’t converting well, driving more traffic just means wasting more budget.
This is especially true for SMEs in competitive local markets like Newcastle. You’re paying Google or Meta for every click—but unless your landing pages, calls-to-action (CTAs), and messaging are doing their job, those clicks go nowhere.
https://lnkd.in/g68TiaFt
When your marketing isn’t delivering the leads you hoped for, the most common instinct is: “We need more traffic.”
But here’s the thing: if your website isn’t converting well, driving more traffic just means wasting more budget.
This is especially true for SMEs in competitive local markets like Newcastle. You’re paying Google or Meta for every click—but unless your landing pages, calls-to-action (CTAs), and messaging are doing their job, those clicks go nowhere.
https://lnkd.in/g68TiaFt
0 comments
Author:
Craig Wilson
Nov 04, 2025 01:00 AM
regular
Busy Doesn’t Equal Effective
In the age of constant content, it’s easy for marketing to become noise—lots of output, but little impact.
Maybe you’re posting on social media, running Google Ads, sending newsletters, or even blogging… but the phones aren’t ringing, the inbox isn’t pinging, and your sales haven’t moved.
This is the reality for many small-to-medium businesses. And the biggest challenge? Knowing whether your marketing is actually working—or just keeping you busy.
https://lnkd.in/gaSEqjTX
In the age of constant content, it’s easy for marketing to become noise—lots of output, but little impact.
Maybe you’re posting on social media, running Google Ads, sending newsletters, or even blogging… but the phones aren’t ringing, the inbox isn’t pinging, and your sales haven’t moved.
This is the reality for many small-to-medium businesses. And the biggest challenge? Knowing whether your marketing is actually working—or just keeping you busy.
https://lnkd.in/gaSEqjTX
0 comments
Author:
Craig Wilson
Nov 03, 2025 01:00 AM
regular
Marketing Red Flags: How to Spot a Cookie‑Cutter Strategy Before It Hurts Your Business
“Cookie‑cutter marketing” applies generic tactics to all clients—without strategy or differentiation. While it might save time or money upfront, this approach overlooks critical elements like your business goals, audience needs, and local context.
Unique businesses require unique solutions—and blanket strategies often fail to deliver.
A cookie‑cutter marketing plan involves using commonplace tactics on all clients without adjusting it to their specific needs.
https://lnkd.in/gx9vQXXw
“Cookie‑cutter marketing” applies generic tactics to all clients—without strategy or differentiation. While it might save time or money upfront, this approach overlooks critical elements like your business goals, audience needs, and local context.
Unique businesses require unique solutions—and blanket strategies often fail to deliver.
A cookie‑cutter marketing plan involves using commonplace tactics on all clients without adjusting it to their specific needs.
https://lnkd.in/gx9vQXXw
0 comments
Author:
Craig Wilson
Oct 31, 2025 01:00 AM
regular
The Problem with SEO Guarantees
If you’ve ever received a cold email promising to “get you to #1 on Google in 30 days,” you’re not alone. But here’s the truth: no one can guarantee specific rankings on Google — not even Google.
SEO is complex and constantly evolving. Algorithms change. Competitors adjust. And Google itself warns against working with any provider offering guarantees.
What to watch for:
- Promises of #1 rankings in a short timeframe
- No mention of content, technical SEO, or backlinks
- Lack of transparency about their tactics
Why Cheap SEO Packages Are Risky
Everyone loves a bargain, but when it comes to SEO, you often get what you pay for. A $199/month “all-in-one” SEO package might seem appealing, but these typically involve:
- Automated link building (often spammy or irrelevant)
- Thin or generic blog content
- No strategic planning or reporting
- Set-and-forget style campaigns
SEO isn’t just about ticking boxes — it’s about improving your site’s authority, technical performance, and user experience to earn visibility and trust.
[Read more...]
https://lnkd.in/gcE_N-2J
If you’ve ever received a cold email promising to “get you to #1 on Google in 30 days,” you’re not alone. But here’s the truth: no one can guarantee specific rankings on Google — not even Google.
SEO is complex and constantly evolving. Algorithms change. Competitors adjust. And Google itself warns against working with any provider offering guarantees.
What to watch for:
- Promises of #1 rankings in a short timeframe
- No mention of content, technical SEO, or backlinks
- Lack of transparency about their tactics
Why Cheap SEO Packages Are Risky
Everyone loves a bargain, but when it comes to SEO, you often get what you pay for. A $199/month “all-in-one” SEO package might seem appealing, but these typically involve:
- Automated link building (often spammy or irrelevant)
- Thin or generic blog content
- No strategic planning or reporting
- Set-and-forget style campaigns
SEO isn’t just about ticking boxes — it’s about improving your site’s authority, technical performance, and user experience to earn visibility and trust.
[Read more...]
https://lnkd.in/gcE_N-2J
0 comments
Author:
Craig Wilson
Oct 30, 2025 01:00 AM
regular
Why So Many Marketing Campaigns Fall Flat
Have you ever run a marketing campaign that looked great — but brought in no real leads or sales?
You’re not alone.
Many Newcastle SMEs are burnt by marketing that “feels” right but doesn’t actually move the needle. Whether it’s outsourced to an agency or handled in-house, the problem is often the same: poor planning, poor execution, or both.
Let’s break down what actually makes a campaign work, and how to spot the warning signs before you waste time or money.
https://lnkd.in/gdPUsT_k
Have you ever run a marketing campaign that looked great — but brought in no real leads or sales?
You’re not alone.
Many Newcastle SMEs are burnt by marketing that “feels” right but doesn’t actually move the needle. Whether it’s outsourced to an agency or handled in-house, the problem is often the same: poor planning, poor execution, or both.
Let’s break down what actually makes a campaign work, and how to spot the warning signs before you waste time or money.
https://lnkd.in/gdPUsT_k
0 comments
Author:
Craig Wilson
Oct 29, 2025 01:00 AM
regular
You Don’t Need a Big Budget to Compete — Just a Smart Strategy
It’s easy to feel like your business can’t match the marketing muscle of big national brands. After all, they’ve got more staff, more spend, and more visibility.
But when it comes to digital marketing, size isn’t everything.
In fact, many Newcastle SMEs are already outranking — and outmanoeuvring — larger competitors online. How? With smart SEO, Google Ads, and localised content strategies tailored to their audience and location.
https://lnkd.in/geRcMHA6
It’s easy to feel like your business can’t match the marketing muscle of big national brands. After all, they’ve got more staff, more spend, and more visibility.
But when it comes to digital marketing, size isn’t everything.
In fact, many Newcastle SMEs are already outranking — and outmanoeuvring — larger competitors online. How? With smart SEO, Google Ads, and localised content strategies tailored to their audience and location.
https://lnkd.in/geRcMHA6
0 comments
Author:
Craig Wilson
Oct 28, 2025 01:00 AM
regular
More Leads. Same Budget. Is It Possible?
If you’re like most Newcastle small business owners, you’re spending money on marketing — but you’re not sure if it’s really working. You might be running Google Ads, posting on social media, or investing in SEO. But what if you could double your enquiries without increasing your budget?
The secret isn’t spending more — it’s spending smarter.
Here’s how to get more enquiries from your existing marketing budget, with proven tactics we use every day with our clients.
https://lnkd.in/gnzP3UpQ
If you’re like most Newcastle small business owners, you’re spending money on marketing — but you’re not sure if it’s really working. You might be running Google Ads, posting on social media, or investing in SEO. But what if you could double your enquiries without increasing your budget?
The secret isn’t spending more — it’s spending smarter.
Here’s how to get more enquiries from your existing marketing budget, with proven tactics we use every day with our clients.
https://lnkd.in/gnzP3UpQ
0 comments
Author:
Craig Wilson
Oct 27, 2025 01:00 AM
regular
If It Looks Too Good to Be True…
$299 SEO packages. Guaranteed page-one rankings. “Unlimited” Google Ads for $10 a day.
If you’ve seen offers like this, you’re not alone — and if you’ve tried them, you might already know:
Cheap marketing often ends up being the most expensive mistake you can make.
At Sticky Digital, we regularly speak to business owners frustrated by underwhelming marketing results. More often than not, the common thread is: they chose cheap over effective.
https://lnkd.in/gmmnuRHY
$299 SEO packages. Guaranteed page-one rankings. “Unlimited” Google Ads for $10 a day.
If you’ve seen offers like this, you’re not alone — and if you’ve tried them, you might already know:
Cheap marketing often ends up being the most expensive mistake you can make.
At Sticky Digital, we regularly speak to business owners frustrated by underwhelming marketing results. More often than not, the common thread is: they chose cheap over effective.
https://lnkd.in/gmmnuRHY
0 comments
Author:
Craig Wilson
Oct 24, 2025 02:00 AM
regular
The Silent Killer of Growth? Inaction.
For many small business owners, marketing gets pushed to “next month,” “next quarter,” or “when things settle down.” Sound familiar?
While you focus on serving clients, managing staff, or handling admin, one critical question often goes unanswered:
What’s the cost of doing nothing?
Spoiler alert: it’s higher than you think. Inaction in marketing leads to missed leads, stagnant growth, and falling behind competitors who are building visibility while you’re standing still.
https://lnkd.in/gT47pWQg
For many small business owners, marketing gets pushed to “next month,” “next quarter,” or “when things settle down.” Sound familiar?
While you focus on serving clients, managing staff, or handling admin, one critical question often goes unanswered:
What’s the cost of doing nothing?
Spoiler alert: it’s higher than you think. Inaction in marketing leads to missed leads, stagnant growth, and falling behind competitors who are building visibility while you’re standing still.
https://lnkd.in/gT47pWQg
1 comments
Author:
Craig Wilson
Oct 23, 2025 02:00 AM
regular
Don’t Just Pick an Agency — Choose a Partner
Not all marketing agencies are created equal. Some promise the world, others overcharge and underdeliver — and some simply aren’t the right fit for your business.
If you’re a Newcastle business looking to grow, the stakes are high.
The right agency will help you attract more customers, grow faster, and outshine your competitors. The wrong one will waste your time, money, and momentum.
Before you sign on the dotted line, here are 7 essential questions you should ask.
https://lnkd.in/gvgUeYyE
Not all marketing agencies are created equal. Some promise the world, others overcharge and underdeliver — and some simply aren’t the right fit for your business.
If you’re a Newcastle business looking to grow, the stakes are high.
The right agency will help you attract more customers, grow faster, and outshine your competitors. The wrong one will waste your time, money, and momentum.
Before you sign on the dotted line, here are 7 essential questions you should ask.
https://lnkd.in/gvgUeYyE
0 comments
Author:
Craig Wilson
Oct 22, 2025 02:00 AM
regular
Growth Starts with the Right Strategy
In a competitive region like Newcastle, small and medium businesses are fighting for attention — both online and off. You might have a decent website, some social media presence, or even run ads occasionally. But if it’s not part of a well-defined plan, you’re probably not seeing real, sustainable growth.
The difference between businesses that flourish and those that plateau often comes down to one thing:
Smart marketing strategy.
Here’s how a clear, goal-driven marketing strategy can unlock the next stage of growth for your Newcastle business.
https://lnkd.in/gqPFRhiA
In a competitive region like Newcastle, small and medium businesses are fighting for attention — both online and off. You might have a decent website, some social media presence, or even run ads occasionally. But if it’s not part of a well-defined plan, you’re probably not seeing real, sustainable growth.
The difference between businesses that flourish and those that plateau often comes down to one thing:
Smart marketing strategy.
Here’s how a clear, goal-driven marketing strategy can unlock the next stage of growth for your Newcastle business.
https://lnkd.in/gqPFRhiA
0 comments
Author:
Craig Wilson
Oct 21, 2025 02:00 AM
regular
Why You Can’t Ignore the Numbers
Running Google Ads without tracking your numbers is like flying blind. You might be getting clicks, but are they turning into leads? More importantly — are those leads turning into profit?
For SMEs investing in online advertising, understanding cost-per-lead (CPL) and return on investment (ROI) is the key to knowing whether your campaign is working — or wasting money.
Here’s how to calculate both in practical terms, using real-world examples.
https://lnkd.in/gPrCCc7q
Running Google Ads without tracking your numbers is like flying blind. You might be getting clicks, but are they turning into leads? More importantly — are those leads turning into profit?
For SMEs investing in online advertising, understanding cost-per-lead (CPL) and return on investment (ROI) is the key to knowing whether your campaign is working — or wasting money.
Here’s how to calculate both in practical terms, using real-world examples.
https://lnkd.in/gPrCCc7q
0 comments
Author:
Craig Wilson
Oct 20, 2025 02:00 AM
regular
Why Local Targeting Matters More Than Ever in 2025
If you’re running Google Ads in Newcastle, there’s a good chance you’re not targeting as effectively as you could.
Local campaigns are more powerful and nuanced than ever — and in a city like Newcastle with distinct suburbs (think Merewether, Warners Bay, Kotara, Charlestown), refining your targeting strategy can be the difference between wasted ad spend and consistent leads.
In this guide, we explain how to build and optimise local Google Ads campaigns that pinpoint the right areas and drive real results.
https://lnkd.in/gcpEUA8D
If you’re running Google Ads in Newcastle, there’s a good chance you’re not targeting as effectively as you could.
Local campaigns are more powerful and nuanced than ever — and in a city like Newcastle with distinct suburbs (think Merewether, Warners Bay, Kotara, Charlestown), refining your targeting strategy can be the difference between wasted ad spend and consistent leads.
In this guide, we explain how to build and optimise local Google Ads campaigns that pinpoint the right areas and drive real results.
https://lnkd.in/gcpEUA8D
0 comments
Author:
Craig Wilson
Oct 17, 2025 02:00 AM
regular
Search Has Changed — And It’s Not Going Back
If you’ve searched Google recently and seen a large AI-generated summary before the usual results…that’s not a test. That’s the future.
AI-powered search (also called Search Generative Experience or SGE) is already rolling out. It’s changing the rules of SEO; and changing how your customers find you.
For small businesses, this isn’t a technical curiosity. It’s a major shift in how people discover local services, get answers, and make buying decisions.
https://lnkd.in/eYpEWxTG
If you’ve searched Google recently and seen a large AI-generated summary before the usual results…that’s not a test. That’s the future.
AI-powered search (also called Search Generative Experience or SGE) is already rolling out. It’s changing the rules of SEO; and changing how your customers find you.
For small businesses, this isn’t a technical curiosity. It’s a major shift in how people discover local services, get answers, and make buying decisions.
https://lnkd.in/eYpEWxTG
0 comments
Author:
Craig Wilson
Oct 16, 2025 02:00 AM
regular
The Common Dilemma: SEO or Google Ads?
If you’re a small or medium business trying to grow online, chances are you’ve asked this question:
Should I invest in SEO or Google Ads first?
It’s a valid question — and the answer isn’t always simple. Both strategies work, and both are offered by Sticky Digital — but the right one to start with depends on your goals, budget, and how quickly you need results.
Here’s how to compare them side-by-side to make the best decision for your business in 2025.
https://lnkd.in/gAC7Rbis
If you’re a small or medium business trying to grow online, chances are you’ve asked this question:
Should I invest in SEO or Google Ads first?
It’s a valid question — and the answer isn’t always simple. Both strategies work, and both are offered by Sticky Digital — but the right one to start with depends on your goals, budget, and how quickly you need results.
Here’s how to compare them side-by-side to make the best decision for your business in 2025.
https://lnkd.in/gAC7Rbis
0 comments
Author:
Craig Wilson
Oct 15, 2025 02:00 AM
regular
You’ve invested in a professional website. You might even be running Google Ads or SEO. But there’s a nagging issue — people are visiting your website, but they’re not contacting you.
It’s a common problem for small and medium businesses in Newcastle. They assume the job is done once the site is live. But if your website isn’t converting, it’s not performing — and that’s a missed opportunity.
In this post, we break down the top reasons business websites fail to convert, and what you can do to fix them.
https://lnkd.in/gTcFrUZc
It’s a common problem for small and medium businesses in Newcastle. They assume the job is done once the site is live. But if your website isn’t converting, it’s not performing — and that’s a missed opportunity.
In this post, we break down the top reasons business websites fail to convert, and what you can do to fix them.
https://lnkd.in/gTcFrUZc
0 comments
Author:
Craig Wilson
Oct 14, 2025 02:00 AM
regular
SEO Audit Checklist for Newcastle Businesses – What To Fix First
Search engines have become even more sophisticated — and so have your competitors. For Newcastle SMEs, running a regular SEO audit is no longer optional. It’s essential to staying visible in local search results and attracting customers in a competitive digital landscape.
Whether you’re a builder in Belmont or a law firm in Charlestown, your website must perform technically, locally, and strategically. That’s where an SEO audit comes in — to uncover what’s holding your website back and what to fix first.
https://lnkd.in/gaQ3m7zd
Search engines have become even more sophisticated — and so have your competitors. For Newcastle SMEs, running a regular SEO audit is no longer optional. It’s essential to staying visible in local search results and attracting customers in a competitive digital landscape.
Whether you’re a builder in Belmont or a law firm in Charlestown, your website must perform technically, locally, and strategically. That’s where an SEO audit comes in — to uncover what’s holding your website back and what to fix first.
https://lnkd.in/gaQ3m7zd
0 comments
Author:
Craig Wilson
Oct 13, 2025 01:45 AM
regular
Blogging may sound like an outdated marketing tactic, but in 2025, it’s more relevant than ever — especially for small and medium-sized businesses in Newcastle.
As competition intensifies and Google prioritises helpful, original content, blogging remains one of the most cost-effective and sustainable ways to grow your online presence. Whether you’re a local café, tradie, accountant, or eCommerce brand, a well-planned blog strategy can significantly boost your visibility and credibility.
https://lnkd.in/gUT5Xjvt
As competition intensifies and Google prioritises helpful, original content, blogging remains one of the most cost-effective and sustainable ways to grow your online presence. Whether you’re a local café, tradie, accountant, or eCommerce brand, a well-planned blog strategy can significantly boost your visibility and credibility.
https://lnkd.in/gUT5Xjvt
0 comments
Author:
Craig Wilson
Oct 03, 2025 02:30 AM
regular
Google Ads vs Facebook Ads for Brick‑and‑Mortar Businesses: Which Delivers Better ROI?
If you run a brick‑and‑mortar business — whether a café, clinic, gym, or retail store — you’ve likely wondered:
“Should I run Google Ads or Facebook Ads to get more customers?”
Both platforms are powerful. Both can drive foot traffic, bookings, and calls. But they work in very different ways — and the right choice often depends on your goals, audience, and budget.
Here’s a side-by-side look at how each platform performs for local businesses, and how to make the most of your ad spend.
https://lnkd.in/gaZ9iFvh
If you run a brick‑and‑mortar business — whether a café, clinic, gym, or retail store — you’ve likely wondered:
“Should I run Google Ads or Facebook Ads to get more customers?”
Both platforms are powerful. Both can drive foot traffic, bookings, and calls. But they work in very different ways — and the right choice often depends on your goals, audience, and budget.
Here’s a side-by-side look at how each platform performs for local businesses, and how to make the most of your ad spend.
https://lnkd.in/gaZ9iFvh
0 comments
Author:
Craig Wilson
Oct 02, 2025 03:00 AM
regular
You Don’t Need More Traffic — You Need a Better Conversion Strategy
The Traffic Trap: Why More Isn’t Always Better
When your marketing isn’t delivering the leads you hoped for, the most common instinct is: “We need more traffic.”
But here’s the thing: if your website isn’t converting well, driving more traffic just means wasting more budget.
This is especially true for SMEs in competitive local markets like Newcastle. You’re paying Google or Meta for every click—but unless your landing pages, calls-to-action (CTAs), and messaging are doing their job, those clicks go nowhere.
https://lnkd.in/g68TiaFt
The Traffic Trap: Why More Isn’t Always Better
When your marketing isn’t delivering the leads you hoped for, the most common instinct is: “We need more traffic.”
But here’s the thing: if your website isn’t converting well, driving more traffic just means wasting more budget.
This is especially true for SMEs in competitive local markets like Newcastle. You’re paying Google or Meta for every click—but unless your landing pages, calls-to-action (CTAs), and messaging are doing their job, those clicks go nowhere.
https://lnkd.in/g68TiaFt
0 comments
Author:
Craig Wilson
Oct 01, 2025 03:00 AM
regular
Is Your Marketing Working — Or Just Making Noise?
In the age of constant content, it’s easy for marketing to become noise—lots of output, but little impact.
Maybe you’re posting on social media, running Google Ads, sending newsletters, or even blogging… but the phones aren’t ringing, the inbox isn’t pinging, and your sales haven’t moved.
This is the reality for many small-to-medium businesses. And the biggest challenge? Knowing whether your marketing is actually working—or just keeping you busy.
https://lnkd.in/gaSEqjTX
In the age of constant content, it’s easy for marketing to become noise—lots of output, but little impact.
Maybe you’re posting on social media, running Google Ads, sending newsletters, or even blogging… but the phones aren’t ringing, the inbox isn’t pinging, and your sales haven’t moved.
This is the reality for many small-to-medium businesses. And the biggest challenge? Knowing whether your marketing is actually working—or just keeping you busy.
https://lnkd.in/gaSEqjTX
0 comments
Author:
Craig Wilson
Sep 30, 2025 03:00 AM
regular
SEO Checklist for Law Firms: Steps to Improve Your Online Presence
Your law firm’s online presence can make or break its success. Potential clients are no longer relying solely on word-of-mouth recommendations — they’re searching online for legal expertise. This is where SEO marketing becomes essential, helping your firm stand out in a crowded marketplace and connect with the right audience.
By optimising your website for search engines, you’re not just increasing visibility but also building trust and credibility with potential clients. Whether it’s ranking higher on Google or targeting specific legal niches, SEO can position your firm as the go-to choice in your area. It’s not just about being found; it’s about being chosen.
If you’re ready to attract more clients and grow your practice, understanding the ins and outs of SEO marketing is key. Let’s explore how it can transform your law firm’s digital strategy and drive measurable results.
https://lnkd.in/gZmY9m6d
Your law firm’s online presence can make or break its success. Potential clients are no longer relying solely on word-of-mouth recommendations — they’re searching online for legal expertise. This is where SEO marketing becomes essential, helping your firm stand out in a crowded marketplace and connect with the right audience.
By optimising your website for search engines, you’re not just increasing visibility but also building trust and credibility with potential clients. Whether it’s ranking higher on Google or targeting specific legal niches, SEO can position your firm as the go-to choice in your area. It’s not just about being found; it’s about being chosen.
If you’re ready to attract more clients and grow your practice, understanding the ins and outs of SEO marketing is key. Let’s explore how it can transform your law firm’s digital strategy and drive measurable results.
https://lnkd.in/gZmY9m6d
0 comments
Author:
Craig Wilson
Sep 29, 2025 03:00 AM
regular
Marketing Red Flags: How to Spot a Cookie‑Cutter Strategy Before It Hurts Your Business
“Cookie‑cutter marketing” applies generic tactics to all clients—without strategy or differentiation. While it might save time or money upfront, this approach overlooks critical elements like your business goals, audience needs, and local context.
Unique businesses require unique solutions—and blanket strategies often fail to deliver.
A cookie‑cutter marketing plan involves using commonplace tactics on all clients without adjusting it to their specific needs.
https://lnkd.in/gx9vQXXw
“Cookie‑cutter marketing” applies generic tactics to all clients—without strategy or differentiation. While it might save time or money upfront, this approach overlooks critical elements like your business goals, audience needs, and local context.
Unique businesses require unique solutions—and blanket strategies often fail to deliver.
A cookie‑cutter marketing plan involves using commonplace tactics on all clients without adjusting it to their specific needs.
https://lnkd.in/gx9vQXXw
0 comments
Author:
Craig Wilson
Sep 26, 2025 03:00 AM
regular
SEO Guarantees, Cheap Packages & Instant Results: What to Avoid When Hiring a Marketing Agency
If you’ve ever received a cold email promising to “get you to #1 on Google in 30 days,” you’re not alone. But here’s the truth: no one can guarantee specific rankings on Google — not even Google.
SEO is complex and constantly evolving. Algorithms change. Competitors adjust. And Google itself warns against working with any provider offering guarantees.
SEO isn’t just about ticking boxes — it’s about improving your site’s authority, technical performance, and user experience to earn visibility and trust.
https://lnkd.in/gcE_N-2J
If you’ve ever received a cold email promising to “get you to #1 on Google in 30 days,” you’re not alone. But here’s the truth: no one can guarantee specific rankings on Google — not even Google.
SEO is complex and constantly evolving. Algorithms change. Competitors adjust. And Google itself warns against working with any provider offering guarantees.
SEO isn’t just about ticking boxes — it’s about improving your site’s authority, technical performance, and user experience to earn visibility and trust.
https://lnkd.in/gcE_N-2J
0 comments
Author:
Craig Wilson
Sep 25, 2025 03:00 AM
regular
Broad Match Keywording for Google Ads: What SMEs Should Know Before Wasting $
If you’ve ever run a Google Ads campaign and been shocked at how fast your budget vanished, there’s a good chance broad match keywording played a role.
While Google promotes broad match as a way to increase reach, for small to medium businesses (SMEs), it can be a double-edged sword. If misused, it means your ads show for irrelevant or low-quality searches — wasting budget and skewing performance data.
https://lnkd.in/gVCRehBS
If you’ve ever run a Google Ads campaign and been shocked at how fast your budget vanished, there’s a good chance broad match keywording played a role.
While Google promotes broad match as a way to increase reach, for small to medium businesses (SMEs), it can be a double-edged sword. If misused, it means your ads show for irrelevant or low-quality searches — wasting budget and skewing performance data.
https://lnkd.in/gVCRehBS
0 comments
Author:
Craig Wilson
Nathan Reiche
CEO @ Content Chemistry. I build go-to-market (GTM) engines on HubSpot and Clay. CEO & Founder @ Content Chemistry. Award-winning B2B marketing agency, HubSpot Platinum Solutions Partner & Google Partner 🚀LinkedIn Profile
Email
Name
Nathan Reiche
Title
Nathan Reiche - I build go-to-market (GTM) engines on ...
Headline
CEO @ Content Chemistry. I build go-to-market (GTM) engines on HubSpot and Clay. CEO & Founder @ Content Chemistry. Award-winning B2B marketing agency, HubSpot Platinum Solutions Partner & Google Partner 🚀
Location
Sydney, New South Wales
Summary
Hi, Nathan Reiche here. I'm the CEO and Founder of Content Chemistry.
We're an award-winning B2B marketing agency based in Australia. We're also a HubSpot Platinum Solutions Partner and Google Partner.
We help CEOs, CROs and CMOs to build a revenue-focused marketing engine on HubSpot.
We apply a very scientific, chemistry-like approach to digital marketing that drives revenue and ROI without the fluff and vanity metrics.
We're really proud to be a HubSpot Platinum Solutions Partner. HubSpot is a world-class, all-in-one CRM, marketing, sales and customer service software platform that removes the confusion and multi-tool chaos that comes from using a plethora of different marketing tools.
I have over 15 years' marketing experience in Sydney, Melbourne and Europe, working both on the corporate/client-side and agency-side. I’ve worked on big-budget million dollar corporate campaigns and startup launches on a shoe-string budget.
Need a hand with your sales and marketing? Book in a Free Marketing Strategy Session here: https://www.contentchemistry.com.au/free-marketing-strategy-session
Or feel free to email me at [email protected]
Cheers,
Nathan
We're an award-winning B2B marketing agency based in Australia. We're also a HubSpot Platinum Solutions Partner and Google Partner.
We help CEOs, CROs and CMOs to build a revenue-focused marketing engine on HubSpot.
We apply a very scientific, chemistry-like approach to digital marketing that drives revenue and ROI without the fluff and vanity metrics.
We're really proud to be a HubSpot Platinum Solutions Partner. HubSpot is a world-class, all-in-one CRM, marketing, sales and customer service software platform that removes the confusion and multi-tool chaos that comes from using a plethora of different marketing tools.
I have over 15 years' marketing experience in Sydney, Melbourne and Europe, working both on the corporate/client-side and agency-side. I’ve worked on big-budget million dollar corporate campaigns and startup launches on a shoe-string budget.
Need a hand with your sales and marketing? Book in a Free Marketing Strategy Session here: https://www.contentchemistry.com.au/free-marketing-strategy-session
Or feel free to email me at [email protected]
Cheers,
Nathan
Snippet
CEO & Founder. Content Chemistry. Mar 2019 - Present 6 years 10 months. Sydney, New South Wales, Australia. Content Chemistry is a B2B digital marketing agency ...
Current Experiences
CEO & Founder
Content Chemistry
Sydney, New South Wales, Australia
Started: Mar 2019 - Present
Content Chemistry is a B2B digital marketing agency, HubSpot Platinum Solutions Partner and Google Partner based in Sydney, Brisbane, Gold Coast and Adelaide.
We help CEOs and CMOs to grow their business by building a marketing and sales engine enabled by HubSpot's CRM, marketing, sales and website CMS platform.
We help CEOs and CMOs to grow their business by building a marketing and sales engine enabled by HubSpot's CRM, marketing, sales and website CMS platform.
Industry: Marketing and Advertising
Company Size: 1-10 (5 staff)
Contact Information
Emails:
[email protected]
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[email protected]
(100) (work)
Social Media
LinkedIn:
https://www.linkedin.com/in/nathanreiche
(100)
LinkedIn:
https://www.linkedin.com/in/nathan-reiche-41079968
(100)
Facebook:
https://www.facebook.com/reiche.com.au
(100)
Twitter:
https://twitter.com/NathanReiche
(100)
LinkedIn Posts - Nathan Reiche
50 post(s) found
Dec 10, 2025 11:00 PM
regular
Last month, I sat down with Niek Dekker VP of Marketing at Eftsure .
It was one of those conversations that sticks.
This is what I took away from our chat.
Niek put it simply:
‘People don’t believe you at face value, so trust is so important [...] You need to go out there. They need to see you.’
And honestly…that applies far beyond fintech or risk management.
Across B2B, most buyers want the same five things:
- Save time
- Cut costs
- Outsource what they can’t (or won’t) do in-house
- Stay compliant
- Ensure everything implements neatly with their existing stack
But the real differentiator?
👉 Storytelling
The kind that actually resonates with a human. The kind that gets remembered.
Niek also reminded me of something every marketer forgets at some point:
80% of your growth will come from one channel, not multiple.
Marketing is passive until you make it personal.
The intense, targeted channels are where deals close.
We also spoke about the danger of overestimating what marketing alone can do. Without an all-bound strategy, sales, product, customer success, brand, partners…you’re capping your own potential.
And my favourite part:
You can assume your audience is lazy.
Not in a bad way but in a busy, overloaded, scrolling way.
So what do you do? You invite engagement.
Niek pointed me to an insightful YouTube channel called Founder Stories - Solo founders building SaaS companies from nothing.
No team
No budget
Pure resourcefulness
I watched it, and it’s honest. Probably the closest reflection of what building truly looks like.
And it circles back to the core lesson:
👉 Communicate value clearly
Because if people don’t immediately see the point, they won’t bother to look twice.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market (GTM) engines on HubSpot and Clay.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
It was one of those conversations that sticks.
This is what I took away from our chat.
Niek put it simply:
‘People don’t believe you at face value, so trust is so important [...] You need to go out there. They need to see you.’
And honestly…that applies far beyond fintech or risk management.
Across B2B, most buyers want the same five things:
- Save time
- Cut costs
- Outsource what they can’t (or won’t) do in-house
- Stay compliant
- Ensure everything implements neatly with their existing stack
But the real differentiator?
👉 Storytelling
The kind that actually resonates with a human. The kind that gets remembered.
Niek also reminded me of something every marketer forgets at some point:
80% of your growth will come from one channel, not multiple.
Marketing is passive until you make it personal.
The intense, targeted channels are where deals close.
We also spoke about the danger of overestimating what marketing alone can do. Without an all-bound strategy, sales, product, customer success, brand, partners…you’re capping your own potential.
And my favourite part:
You can assume your audience is lazy.
Not in a bad way but in a busy, overloaded, scrolling way.
So what do you do? You invite engagement.
Niek pointed me to an insightful YouTube channel called Founder Stories - Solo founders building SaaS companies from nothing.
No team
No budget
Pure resourcefulness
I watched it, and it’s honest. Probably the closest reflection of what building truly looks like.
And it circles back to the core lesson:
👉 Communicate value clearly
Because if people don’t immediately see the point, they won’t bother to look twice.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market (GTM) engines on HubSpot and Clay.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Dec 07, 2025 11:00 PM
regular
HubSpot's Co-Founder Dharmesh Shah said it best:
AI is on an exponential curve.
But for most teams?
The learning curve is still linear.
That means we have a huge opportunity.
Because the further up your curve you get, even a little, the more leverage you can get from AI.
This is what we’re seeing with clients:
→ A few clear prompts
→ One smart experiment
→ A small workflow shift
Suddenly, the tools are working for them.
Not the other way around.
So if AI still feels overwhelming, that’s normal.
But don’t aim to catch up. Start climbing.
A small shift today has compound effects tomorrow.
p.s. What steps are you taking to leverage AI?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
AI is on an exponential curve.
But for most teams?
The learning curve is still linear.
That means we have a huge opportunity.
Because the further up your curve you get, even a little, the more leverage you can get from AI.
This is what we’re seeing with clients:
→ A few clear prompts
→ One smart experiment
→ A small workflow shift
Suddenly, the tools are working for them.
Not the other way around.
So if AI still feels overwhelming, that’s normal.
But don’t aim to catch up. Start climbing.
A small shift today has compound effects tomorrow.
p.s. What steps are you taking to leverage AI?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Dec 02, 2025 11:00 PM
regular
If your marketing’s felt flat lately, it’s probably not your imagination.
It’s not that everything’s broken.
It’s that everything feels a little off.
Here’s what we’ve been hearing from prospects:
→ Campaigns that used to pull in leads are now stalling.
→ Content gets views, but no follow-up.
→ Even high-quality traffic isn’t converting like it used to.
It’s not because the strategy is worse, but because the context has shifted.
Tighter budgets.
More noise.
Longer decision cycles.
As an agency, we’re seeing it too.
Strong strategies suddenly feel slow.
Teams second-guess the content they used to create with confidence.
The spark goes missing.
The brainstorms feel heavier.
The creative ideas get second-guessed.
But this isn’t the moment to burn it down.
It’s the moment to simplify.
→ Go back to what your best clients are telling you
→ Double-down on the channels that deliver $$$
→ Focus on one message that still lands
→ Keep showing up with consistency
Tough markets strip marketing back to knowing your customer the best.
This is how brands stay visible when the market gets quiet.
So if something feels off, don’t panic.
That’s your cue to strip it back to the foundations.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
It’s not that everything’s broken.
It’s that everything feels a little off.
Here’s what we’ve been hearing from prospects:
→ Campaigns that used to pull in leads are now stalling.
→ Content gets views, but no follow-up.
→ Even high-quality traffic isn’t converting like it used to.
It’s not because the strategy is worse, but because the context has shifted.
Tighter budgets.
More noise.
Longer decision cycles.
As an agency, we’re seeing it too.
Strong strategies suddenly feel slow.
Teams second-guess the content they used to create with confidence.
The spark goes missing.
The brainstorms feel heavier.
The creative ideas get second-guessed.
But this isn’t the moment to burn it down.
It’s the moment to simplify.
→ Go back to what your best clients are telling you
→ Double-down on the channels that deliver $$$
→ Focus on one message that still lands
→ Keep showing up with consistency
Tough markets strip marketing back to knowing your customer the best.
This is how brands stay visible when the market gets quiet.
So if something feels off, don’t panic.
That’s your cue to strip it back to the foundations.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Dec 02, 2025 10:07 PM
regular
In this episode of Marketing Chemistry, Nathan sits down with Niek Dekker VP of Marketing at Eftsure— one of Australia’s fastest-growing cybersecurity + payments verification platforms — to break down the real story behind their growth.
Niek joined Eftsure when the company had 14 website visitors, 0 brand awareness, and a product nobody understood. Today, they’re 450+ staff across three global offices, one of the most talked-about B2B brands on LinkedIn, and a case study for both LinkedIn and HubSpot.
This episode goes deep into:
→ How Eftsure engineered demand from scratch.
→ Why webinars, video and events outperformed every traditional B2B playbook.
→ The attribution model that actually works (Markov chains, not magic)
→ And how they finally connected impressions → pipeline → revenue.
→ Why creative risk beats “corporate safe.”
→ The truth about B2B decision-making (Hint: the real question buyers ask is, “Will I lose my job if I choose this?”)
→ Scaling a marketing team from 2 people to 20 How to hire, when to let go, and why energy > resume.
→ Outbound + Inbound = Allbound
→ How Eftsure blended SDRs, events, LinkedIn, and video into one growth engine.
→ What most marketers get wrong about product-market fit And why “creating demand” beats “capturing demand”.
→ Why AI will commoditise half the SaaS market — and what marketers must do next
→ Taste, creativity, emotional resonance: the only real differentiators left.
Who this episode is for:
→ B2B marketers, demand gen leaders, startup founders, SDR/BDR managers, HubSpot users, and anyone who cares about attribution, scaling teams, or building a brand people actually remember.
Check it out on Spotify or YouTube (link in comments) 👇
Niek joined Eftsure when the company had 14 website visitors, 0 brand awareness, and a product nobody understood. Today, they’re 450+ staff across three global offices, one of the most talked-about B2B brands on LinkedIn, and a case study for both LinkedIn and HubSpot.
This episode goes deep into:
→ How Eftsure engineered demand from scratch.
→ Why webinars, video and events outperformed every traditional B2B playbook.
→ The attribution model that actually works (Markov chains, not magic)
→ And how they finally connected impressions → pipeline → revenue.
→ Why creative risk beats “corporate safe.”
→ The truth about B2B decision-making (Hint: the real question buyers ask is, “Will I lose my job if I choose this?”)
→ Scaling a marketing team from 2 people to 20 How to hire, when to let go, and why energy > resume.
→ Outbound + Inbound = Allbound
→ How Eftsure blended SDRs, events, LinkedIn, and video into one growth engine.
→ What most marketers get wrong about product-market fit And why “creating demand” beats “capturing demand”.
→ Why AI will commoditise half the SaaS market — and what marketers must do next
→ Taste, creativity, emotional resonance: the only real differentiators left.
Who this episode is for:
→ B2B marketers, demand gen leaders, startup founders, SDR/BDR managers, HubSpot users, and anyone who cares about attribution, scaling teams, or building a brand people actually remember.
Check it out on Spotify or YouTube (link in comments) 👇
3 comments
Author:
Nathan Reiche
Dec 01, 2025 11:00 PM
regular
As a B2B marketer, you start to realise the questions that haunt the industry aren’t always what they seem.
Take this one.
‘How do you compete with AI?’
Everyone’s asking it.
But no one’s really answering it.
Because the question itself is flawed.
After running a LinkedIn poll, HubSpot Co-Founder Dharmesh Shah noticed something…
People didn’t even read the question the same way.
Was it:
‘How do you compete against AI?’
Or
‘How do you compete using AI?’
With responses from 6000 people, about a third saw it as the first.
Two-thirds saw it as the second.
That subtle difference changes everything.
He concluded that if you think it’s about competing against AI, you’re playing a zero-sum game.
It’s you versus the machine.
But if you think it’s about competing using AI, that’s where the marketer becomes in control.
Because suddenly, it’s about what AI can release rather than replace.
The ideas buried under admin.
The insights hiding in data.
The time we never had to think.
We don’t need to fight the tool.
We need to learn to build with it.
It’s human creativity multiplied by machine capability.
So maybe the better question isn’t how do you compete with AI…
But what could you create if you stopped trying to?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
Take this one.
‘How do you compete with AI?’
Everyone’s asking it.
But no one’s really answering it.
Because the question itself is flawed.
After running a LinkedIn poll, HubSpot Co-Founder Dharmesh Shah noticed something…
People didn’t even read the question the same way.
Was it:
‘How do you compete against AI?’
Or
‘How do you compete using AI?’
With responses from 6000 people, about a third saw it as the first.
Two-thirds saw it as the second.
That subtle difference changes everything.
He concluded that if you think it’s about competing against AI, you’re playing a zero-sum game.
It’s you versus the machine.
But if you think it’s about competing using AI, that’s where the marketer becomes in control.
Because suddenly, it’s about what AI can release rather than replace.
The ideas buried under admin.
The insights hiding in data.
The time we never had to think.
We don’t need to fight the tool.
We need to learn to build with it.
It’s human creativity multiplied by machine capability.
So maybe the better question isn’t how do you compete with AI…
But what could you create if you stopped trying to?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
1 comments
Author:
Nathan Reiche
Nov 30, 2025 11:00 PM
regular
That’s something we’re hearing everywhere right now.
Google’s changing.
Social feels flooded.
AI is quietly rewriting how people search.
Everything keeps moving faster.
Even the clients doing “everything right” (SEO, content, paid) are seeing the shift.
I used to think having a solid SEO plan and a few social campaigns under my belt was enough.
Then I realised the game has changed.
Leads are prompting ChatGPT.
They’re getting answers straight from AI Overviews.
They’re scrolling without stopping to engage.
That’s where we’re leaning into AEO (AI Engine Optimisation).
To protect the visibility our clients have earned, and help them stay part of the answer when AI gets asked the question.
Explained simply, AEO is like giving your marketing strategy an AI-aware assistant that knows where your audience is searching, what questions they’re asking, and how to make sure your brand is part of the answer.
How do you show up in the answers AI gives?
How do you protect the advantage you already have?
This is the shift we’re navigating right now. One that demands faster iteration, sharper messaging, and smarter distribution.
You don’t need to throw everything out, but you do need to move.
And if you’re ready to show up differently, this is where to start.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
Google’s changing.
Social feels flooded.
AI is quietly rewriting how people search.
Everything keeps moving faster.
Even the clients doing “everything right” (SEO, content, paid) are seeing the shift.
I used to think having a solid SEO plan and a few social campaigns under my belt was enough.
Then I realised the game has changed.
Leads are prompting ChatGPT.
They’re getting answers straight from AI Overviews.
They’re scrolling without stopping to engage.
That’s where we’re leaning into AEO (AI Engine Optimisation).
To protect the visibility our clients have earned, and help them stay part of the answer when AI gets asked the question.
Explained simply, AEO is like giving your marketing strategy an AI-aware assistant that knows where your audience is searching, what questions they’re asking, and how to make sure your brand is part of the answer.
How do you show up in the answers AI gives?
How do you protect the advantage you already have?
This is the shift we’re navigating right now. One that demands faster iteration, sharper messaging, and smarter distribution.
You don’t need to throw everything out, but you do need to move.
And if you’re ready to show up differently, this is where to start.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Nov 27, 2025 11:00 PM
regular
The inbound playbook marketers all grew up on?
It’s officially out of date.
Meet HubSpot’s Loop Marketing model, a growth framework that evolves, adapts and is built for the way people actually buy now.
Take it from one of HubSpot’s case studies Elizabeth Boyer, VP of Business Unit Marketing at Kelly Services who uses HubSpot’s Loop Marketing model:
👉 She’s delivering tailored 1:1 messaging, at scale
👉 Engagement has deepened across segments
👉 And she saw a 60% increase in conversion
Content still matters.
Focusing on your customers still matters.
We just need to try something different…
So how did they take all of this and create a system that actually works?
Well, HubSpot spoke to customers, launched pilots, dug into the data, and pulled it all together to create something completely new.
The Loop never stops, it evolves and grows with your audience.
Here’s how it works:
→ Define your ICP
→ Nail your voice and tone
→ Test if your content actually resonates
→ Enrich data with intent signals
→ Craft personalised content using AI
→ Validate. Iterate. Stay in the loop.
Imagine campaigns that reach every curious mind, every unique audience, with the right message at exactly the right time.
Imagine campaigns that don’t just tick boxes but actually adapt and grow with the people you’re desperately trying to reach.
We’re using this mindset now across client work, not just for content, but for how we think about strategy end to end.
That’s what Loop Marketing makes possible.
It’s a system built for human connection.
Designed to keep your audience engaged and your growth ongoing.
ps. Are you running campaigns from the old playbook, or are you ready to keep the loop going?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
It’s officially out of date.
Meet HubSpot’s Loop Marketing model, a growth framework that evolves, adapts and is built for the way people actually buy now.
Take it from one of HubSpot’s case studies Elizabeth Boyer, VP of Business Unit Marketing at Kelly Services who uses HubSpot’s Loop Marketing model:
👉 She’s delivering tailored 1:1 messaging, at scale
👉 Engagement has deepened across segments
👉 And she saw a 60% increase in conversion
Content still matters.
Focusing on your customers still matters.
We just need to try something different…
So how did they take all of this and create a system that actually works?
Well, HubSpot spoke to customers, launched pilots, dug into the data, and pulled it all together to create something completely new.
The Loop never stops, it evolves and grows with your audience.
Here’s how it works:
→ Define your ICP
→ Nail your voice and tone
→ Test if your content actually resonates
→ Enrich data with intent signals
→ Craft personalised content using AI
→ Validate. Iterate. Stay in the loop.
Imagine campaigns that reach every curious mind, every unique audience, with the right message at exactly the right time.
Imagine campaigns that don’t just tick boxes but actually adapt and grow with the people you’re desperately trying to reach.
We’re using this mindset now across client work, not just for content, but for how we think about strategy end to end.
That’s what Loop Marketing makes possible.
It’s a system built for human connection.
Designed to keep your audience engaged and your growth ongoing.
ps. Are you running campaigns from the old playbook, or are you ready to keep the loop going?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Nov 26, 2025 11:00 PM
regular
Every few months, I realise the same thing.
Doing everything myself isn’t sustainable.
It feels productive, but it slows everything down.
A while back, I was juggling every part of the business:
- Doing all our marketing
- Selling to new clients
- Delivering the work
- Writing the content
- Setting up systems
- Reviewing invoices
It looked like progress from the outside.
But the reality wasn’t so good.
Projects moved slower.
Client work piled up.
Strategy took a back seat.
That’s when I started delegating properly.
Not just outsourcing tasks, but building systems around people I trust.
Suddenly, client work improved. Our pipeline grew. And I had time to lead, not just react.
And here’s what I’ve noticed…
Most business owners get this in other areas:
- They don’t do their own legals, they call a lawyer.
- They don’t file their own tax, they have an accountant.
- They don’t write their own job ads, they work with a recruiter.
But when it comes to marketing, operations, or systems, they try to hold onto everything.
The cost of that?
- Wasted time
- Slower growth
- Bottlenecks everywhere
Obviously, there’s always more you can delegate.
But the difference now is that growth doesn’t stop just because I get swamped.
And now Lana and the team have even more time to be subjected to my dad jokes.
Delegation is about creating space for your business to move faster and smarter.
If you’re feeling stretched from a marketing and sales perspective, you know where to find us.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
Doing everything myself isn’t sustainable.
It feels productive, but it slows everything down.
A while back, I was juggling every part of the business:
- Doing all our marketing
- Selling to new clients
- Delivering the work
- Writing the content
- Setting up systems
- Reviewing invoices
It looked like progress from the outside.
But the reality wasn’t so good.
Projects moved slower.
Client work piled up.
Strategy took a back seat.
That’s when I started delegating properly.
Not just outsourcing tasks, but building systems around people I trust.
Suddenly, client work improved. Our pipeline grew. And I had time to lead, not just react.
And here’s what I’ve noticed…
Most business owners get this in other areas:
- They don’t do their own legals, they call a lawyer.
- They don’t file their own tax, they have an accountant.
- They don’t write their own job ads, they work with a recruiter.
But when it comes to marketing, operations, or systems, they try to hold onto everything.
The cost of that?
- Wasted time
- Slower growth
- Bottlenecks everywhere
Obviously, there’s always more you can delegate.
But the difference now is that growth doesn’t stop just because I get swamped.
And now Lana and the team have even more time to be subjected to my dad jokes.
Delegation is about creating space for your business to move faster and smarter.
If you’re feeling stretched from a marketing and sales perspective, you know where to find us.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Nov 23, 2025 11:00 PM
regular
It’s never been harder for companies to be found.
But easier than ever to be chosen.
HubSpot made it clear:
The brands who win won’t show up once. They’ll show up everywhere their audience is looking (n search, on social, in AI-powered results).
Now that isn’t pure luck.
Picture this:
A potential customer is scrolling through their feed, searching for answers, or even asking an AI assistant for recommendations.
They might not even know your brand yet. But when your name shows up, it’s earned so your presence needs to feel familiar, helpful, and trustworthy.
That’s what HubSpot calls ‘being everywhere that matters.’
It’s about meeting people in the moments that count, over and over again.
So that when they’re ready to choose, you’re already the obvious choice.
Let’s be honest.
It’s a shift in mindset (we’ve made it too):
→ From chasing clicks to building consistency
→ From one-off content to long-term systems
→ From campaigns to presence
Because in a world where attention is fleeting, showing up consistently with purpose is no longer optional.
It’s instead the difference between being found and being chosen.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
But easier than ever to be chosen.
HubSpot made it clear:
The brands who win won’t show up once. They’ll show up everywhere their audience is looking (n search, on social, in AI-powered results).
Now that isn’t pure luck.
Picture this:
A potential customer is scrolling through their feed, searching for answers, or even asking an AI assistant for recommendations.
They might not even know your brand yet. But when your name shows up, it’s earned so your presence needs to feel familiar, helpful, and trustworthy.
That’s what HubSpot calls ‘being everywhere that matters.’
It’s about meeting people in the moments that count, over and over again.
So that when they’re ready to choose, you’re already the obvious choice.
Let’s be honest.
It’s a shift in mindset (we’ve made it too):
→ From chasing clicks to building consistency
→ From one-off content to long-term systems
→ From campaigns to presence
Because in a world where attention is fleeting, showing up consistently with purpose is no longer optional.
It’s instead the difference between being found and being chosen.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Nov 18, 2025 11:00 PM
regular
What if your best content didn’t disappear after a scroll, but kept showing up, again and again, when it mattered most?
Because that’s how trust is built now.
Not by luck, volume or using AI to maximise the output. But because it kept showing up in the right moment, with the right message, for the right person.
So, what are the winning brands doing differently?
And more importantly, what can you do now to build that same kind of connection?
Back in 2022, HubSpot noticed something.
Blog traffic was down. Social engagement was up. The blog (once their highest-performing channel) had become the lowest.
This came as a shock.
So what did they do?
👉 Launched 10 YouTube channels
👉 Invested more into their newsletters
👉 Started showing up where people were actually paying attention
And what did they find?
→ Leads from YoTube: up 100% year over year
→ Leads from newsletters: up 90% year over year
Despite the different channels, one thing remained consistent.
They are people-driven (depth, relevance, and humanity).
With HubSpot now becoming #1 in AI Visibility, their AI-driven leads have been boosted to 1850%.
Now that is a percentage nobody can ignore.
Yamini Rangan’s advice?
“With AI, you don’t win by launching, you win by learning.”
And as an agency founder, I’ve felt this shift too.
HubSpot utilised AI to sharpen their outcome.
They already knew what to measure and optimise; AI just gave them the extra lift.
We’ve done this too, by honing in on relationships and creating content that keeps giving.
→ The blog that still ranks a year later
→ The post that gets saved and shared
→ The podcast that becomes a reference point in a sales call
That's the kind of marketing that compounds.
It’s about understanding the moments that matter.
The questions your audience doesn’t even know they have yet.
The small details that make your final message feel human.
Imagine you thought of every piece of content as a touchpoint in a growing relationship.
What could that do for trust?
For loyalty?
For influence?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
Because that’s how trust is built now.
Not by luck, volume or using AI to maximise the output. But because it kept showing up in the right moment, with the right message, for the right person.
So, what are the winning brands doing differently?
And more importantly, what can you do now to build that same kind of connection?
Back in 2022, HubSpot noticed something.
Blog traffic was down. Social engagement was up. The blog (once their highest-performing channel) had become the lowest.
This came as a shock.
So what did they do?
👉 Launched 10 YouTube channels
👉 Invested more into their newsletters
👉 Started showing up where people were actually paying attention
And what did they find?
→ Leads from YoTube: up 100% year over year
→ Leads from newsletters: up 90% year over year
Despite the different channels, one thing remained consistent.
They are people-driven (depth, relevance, and humanity).
With HubSpot now becoming #1 in AI Visibility, their AI-driven leads have been boosted to 1850%.
Now that is a percentage nobody can ignore.
Yamini Rangan’s advice?
“With AI, you don’t win by launching, you win by learning.”
And as an agency founder, I’ve felt this shift too.
HubSpot utilised AI to sharpen their outcome.
They already knew what to measure and optimise; AI just gave them the extra lift.
We’ve done this too, by honing in on relationships and creating content that keeps giving.
→ The blog that still ranks a year later
→ The post that gets saved and shared
→ The podcast that becomes a reference point in a sales call
That's the kind of marketing that compounds.
It’s about understanding the moments that matter.
The questions your audience doesn’t even know they have yet.
The small details that make your final message feel human.
Imagine you thought of every piece of content as a touchpoint in a growing relationship.
What could that do for trust?
For loyalty?
For influence?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Nov 17, 2025 11:00 PM
regular
When presenting on the evolution of AI HubSpot’s Yamini Rangan said it best:
‘AI needs a point of view, and that point of view is you.’
And she’s right.
AI can generate content faster, summarise data, optimise campaigns, but it still can’t care.
It can’t feel the pressure of a client launch, or understand why a line lands (or doesn’t).
It can’t read the room, or hold a point of view your ICP actually believes in.
As an agency, we use AI every day.
But never to replace the voice.
That still comes from you:
👉 It still comes from you
👉 From your lived experience
👉 From sitting across from clients, hearing the real pain
👉 From building campaigns that actually work
Copy that comes across too “AI-polished”? It flops.
But human… real stories, real stakes, it cuts through.
The smart approach is to let AI amplify your insights:
- Use it to stretch your thinking
- Use it to tidy your drafts
- Use it to save time
Your human touch is what creates connection, builds trust, and inspires action.
Sure, AI can be your tool
But the story, the emotion, the point of view? That’s yours alone
So here’s the question I keep coming back to:
What’s the part of your perspective no AI could ever write?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
‘AI needs a point of view, and that point of view is you.’
And she’s right.
AI can generate content faster, summarise data, optimise campaigns, but it still can’t care.
It can’t feel the pressure of a client launch, or understand why a line lands (or doesn’t).
It can’t read the room, or hold a point of view your ICP actually believes in.
As an agency, we use AI every day.
But never to replace the voice.
That still comes from you:
👉 It still comes from you
👉 From your lived experience
👉 From sitting across from clients, hearing the real pain
👉 From building campaigns that actually work
Copy that comes across too “AI-polished”? It flops.
But human… real stories, real stakes, it cuts through.
The smart approach is to let AI amplify your insights:
- Use it to stretch your thinking
- Use it to tidy your drafts
- Use it to save time
Your human touch is what creates connection, builds trust, and inspires action.
Sure, AI can be your tool
But the story, the emotion, the point of view? That’s yours alone
So here’s the question I keep coming back to:
What’s the part of your perspective no AI could ever write?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Nov 16, 2025 11:00 PM
regular
Many businesses spend on ads without hitting critical mass for real ROI.
One thing I’ve noticed having marketed companies for 20+ years? Most don’t spend enough to see real ROI.
They test the waters – $500 here, $1,000 there – then wonder why their ads aren’t working.
Budget is spread too thin.
They pull the plug too early.
And then say “Ads don’t work.”
Here’s the problem:
→ Companies spending under $1.5k/month per channel struggle to gain traction
→ Spreading budget across too many platforms dilutes impact
→ Pausing campaigns too soon kills momentum before results show
The brands that win don’t “see if it works.”
They go all in, A/B test consistently, and optimise over time.
Marketing isn’t about spending more.
It’s about spending smart.
Know your numbers.
Commit to the right channels.
Stick with it long enough to see results.
Here’s what can you do to maximise your budget:
1/ If your budget is small, focus on one paid channel and go all in
2/ Invest in organic content alongside paid to build long-term momentum
3/ Give campaigns enough time to optimise (results don’t happen overnight)
But if you can invest $3k+, an omnichannel approach unlocks big returns.
ps. Are you running any ads? If so, which platforms?
—
Hey, I’m Nathan - we build revenue-focused marketing engines on HubSpot for B2B companies.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a free marketing strategy session.
One thing I’ve noticed having marketed companies for 20+ years? Most don’t spend enough to see real ROI.
They test the waters – $500 here, $1,000 there – then wonder why their ads aren’t working.
Budget is spread too thin.
They pull the plug too early.
And then say “Ads don’t work.”
Here’s the problem:
→ Companies spending under $1.5k/month per channel struggle to gain traction
→ Spreading budget across too many platforms dilutes impact
→ Pausing campaigns too soon kills momentum before results show
The brands that win don’t “see if it works.”
They go all in, A/B test consistently, and optimise over time.
Marketing isn’t about spending more.
It’s about spending smart.
Know your numbers.
Commit to the right channels.
Stick with it long enough to see results.
Here’s what can you do to maximise your budget:
1/ If your budget is small, focus on one paid channel and go all in
2/ Invest in organic content alongside paid to build long-term momentum
3/ Give campaigns enough time to optimise (results don’t happen overnight)
But if you can invest $3k+, an omnichannel approach unlocks big returns.
ps. Are you running any ads? If so, which platforms?
—
Hey, I’m Nathan - we build revenue-focused marketing engines on HubSpot for B2B companies.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a free marketing strategy session.
1 comments
Author:
Nathan Reiche
Nov 11, 2025 11:00 PM
regular
The hardest thing to do when you’re growing?
Slow down.
Because it feels counterintuitive.
“Why should I slow down when everything around me is speeding up?”
I started my business at full throttle - chasing every opportunity, always in “work mode’, saying yes before thinking twice about it.
You keep saying yes because growth feels like doing more.
But the hard part is knowing when more stops helping.
For me, that realisation didn’t come from a crisis. It came from seeing the dip in quality.
- Rushed decisions
- Repeating the same old problems
- All the things we’d “fix later” stacking up
I noticed I was on the road to burnout and over-sacrifice, and these things inevitably seep into your personal life too.
So I started to slow down.
Less hustle energy made space for better ideas.
More control over my hours led to higher motivation.
Space to think and create meant clear, intentional work.
I still move fast when it makes sense.
But you need input to have output too.
—
Hey, I’m Nathan - we build revenue-focused marketing engines on HubSpot for B2B companies.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a free marketing strategy session.
Slow down.
Because it feels counterintuitive.
“Why should I slow down when everything around me is speeding up?”
I started my business at full throttle - chasing every opportunity, always in “work mode’, saying yes before thinking twice about it.
You keep saying yes because growth feels like doing more.
But the hard part is knowing when more stops helping.
For me, that realisation didn’t come from a crisis. It came from seeing the dip in quality.
- Rushed decisions
- Repeating the same old problems
- All the things we’d “fix later” stacking up
I noticed I was on the road to burnout and over-sacrifice, and these things inevitably seep into your personal life too.
So I started to slow down.
Less hustle energy made space for better ideas.
More control over my hours led to higher motivation.
Space to think and create meant clear, intentional work.
I still move fast when it makes sense.
But you need input to have output too.
—
Hey, I’m Nathan - we build revenue-focused marketing engines on HubSpot for B2B companies.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a free marketing strategy session.
0 comments
Author:
Nathan Reiche
Nov 10, 2025 11:00 PM
regular
Have you seen Dharmesh Shah’s keynote at INBOUND?
One stat in particular stood out, and it’s worth paying attention to if you’re trying to grow your business right now.
Here’s the takeaway:
The best work isn’t done by AI alone. Or by teams alone.
→ Individuals working without AI performed the worst
→ Teams performed a little better
→ Individuals with AI beat them both
But the highest quality solutions? Came from teams using AI together
So what does this mean for your business?
If marketing feels slow, unclear, or inconsistent, AI won’t fix that on its own.
But when you pair the right tools with the right team, everything starts to shift:
→ You go from guessing to knowing what’s working
→ You can test campaigns faster (and for less)
→ You show up more consistently in the places your buyers are paying attention
→ You build momentum instead of starting from scratch every month
Most of the B2B businesses we work with don’t have big marketing teams.
Some have one in-house marketer wearing 12 hats. Others have the CEO “doing marketing” between meetings.
That’s where we come in, bringing the structure, systems, and strategy, so your brand stays visible and your pipeline doesn’t dry up.
You don’t need to go “all in on AI.”
You need to know how to use it, where it fits, and who can help make it actually work.
That’s where we’re focused in 2025 and into 2026.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
One stat in particular stood out, and it’s worth paying attention to if you’re trying to grow your business right now.
Here’s the takeaway:
The best work isn’t done by AI alone. Or by teams alone.
→ Individuals working without AI performed the worst
→ Teams performed a little better
→ Individuals with AI beat them both
But the highest quality solutions? Came from teams using AI together
So what does this mean for your business?
If marketing feels slow, unclear, or inconsistent, AI won’t fix that on its own.
But when you pair the right tools with the right team, everything starts to shift:
→ You go from guessing to knowing what’s working
→ You can test campaigns faster (and for less)
→ You show up more consistently in the places your buyers are paying attention
→ You build momentum instead of starting from scratch every month
Most of the B2B businesses we work with don’t have big marketing teams.
Some have one in-house marketer wearing 12 hats. Others have the CEO “doing marketing” between meetings.
That’s where we come in, bringing the structure, systems, and strategy, so your brand stays visible and your pipeline doesn’t dry up.
You don’t need to go “all in on AI.”
You need to know how to use it, where it fits, and who can help make it actually work.
That’s where we’re focused in 2025 and into 2026.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Nov 09, 2025 11:00 PM
regular
HubSpot made something obvious this year:
Inbound gets you in the door but…
Loop Marketing moves the deal forward.
Here’s the reality we’re seeing day to day:
→ 50% of the world checks their inbox daily
→ 5.31B people active right now on social media
→ 70%+ of marketers still lack a content strategy
That means billions of touchpoints happening everyday.
But most companies have no system to make sense of them.
So campaigns get launched. Emails get sent. Posts go live.
But without connection, there is no point.
And buyers? They tune out.
That’s why we’ve been building loop systems for our B2B clients, especially the ones with one marketer wearing every hat or a CRM that’s collecting dust.
Loop Marketing allows you to:
→ Create emails that spark curiosity
→ Upload posts that reinforce credibility
→ Formulate content that compounds trust
Each touchpoint feeding the next, until the deal moves forward almost naturally.
So what’s the takeaway?
Loop Marketing connects the pieces (your voice, your audience, your channels and your speed), into one continuous cycle that builds momentum.
And ensuring buyers stay long enough to say ‘yes’.
💡 Are you running a loop, or are you leaving deals on the table?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
Inbound gets you in the door but…
Loop Marketing moves the deal forward.
Here’s the reality we’re seeing day to day:
→ 50% of the world checks their inbox daily
→ 5.31B people active right now on social media
→ 70%+ of marketers still lack a content strategy
That means billions of touchpoints happening everyday.
But most companies have no system to make sense of them.
So campaigns get launched. Emails get sent. Posts go live.
But without connection, there is no point.
And buyers? They tune out.
That’s why we’ve been building loop systems for our B2B clients, especially the ones with one marketer wearing every hat or a CRM that’s collecting dust.
Loop Marketing allows you to:
→ Create emails that spark curiosity
→ Upload posts that reinforce credibility
→ Formulate content that compounds trust
Each touchpoint feeding the next, until the deal moves forward almost naturally.
So what’s the takeaway?
Loop Marketing connects the pieces (your voice, your audience, your channels and your speed), into one continuous cycle that builds momentum.
And ensuring buyers stay long enough to say ‘yes’.
💡 Are you running a loop, or are you leaving deals on the table?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Nov 05, 2025 01:51 AM
quote
This is incredible.
Listening to a Founder and Head of Finance have a real-world conversation around marketing, brand + lead gen and attribution.
This is how leading companies like Clay and HubSpot think about marketing.
Long-term commitment to both brand and lead gen, continuous A/B testing and focusing on the lift in revenue (not obsessing over attribution).
We speak to so many companies who only focus on lead gen, first touch/last touch attribution and CPL without zooming out to consider whether their brand is actually making a splash in the market, getting in front of their ICP (without necessarily getting a conversion straight away), etc.
I get it. We absolutely need to watch our $$$ and drive the best ROI possible, but often I find too many companies focus 100% on lead gen and give up on marketing too early to see the ROI coming around the corner.
Listening to a Founder and Head of Finance have a real-world conversation around marketing, brand + lead gen and attribution.
This is how leading companies like Clay and HubSpot think about marketing.
Long-term commitment to both brand and lead gen, continuous A/B testing and focusing on the lift in revenue (not obsessing over attribution).
We speak to so many companies who only focus on lead gen, first touch/last touch attribution and CPL without zooming out to consider whether their brand is actually making a splash in the market, getting in front of their ICP (without necessarily getting a conversion straight away), etc.
I get it. We absolutely need to watch our $$$ and drive the best ROI possible, but often I find too many companies focus 100% on lead gen and give up on marketing too early to see the ROI coming around the corner.
0 comments
Author:
Nathan Reiche
Nov 04, 2025 11:00 PM
regular
You made big plans in January.
How’d they go?
If you're a solo marketer inside a B2B team (or an exec juggling marketing alongside everything else) you’re not alone if things didn’t quite land.
Most teams we speak to wanted the same things this year:
→ More leads
→ A smoother pipeline
→ Less chaos in the back end
→ Embed AI into marketing/sales
And for a lot of them, something’s still off.
The CRM’s messy (if it’s being used at all).
Leads are sitting idle.
Sales wants more, but marketing’s already stretched.
We’ve supported many B2B businesses through this exact transition: from disconnected tools to systems that convert.
And here’s the good news? There’s still time to fix it.
While the B2C world ramps up for Black Friday, Q4 is a chance for B2B brands to reset:
Clean up what’s broken, tighten systems, and finish the year with momentum.
We’re running end-of-year go-to-market sessions for B2B teams right now.
If you’re not sure what’s working (or why leads aren’t converting), I’ll help you spot the gaps, and build a smarter plan to finish strong.
DM me “GTM” and I’ll send you the details.
How’d they go?
If you're a solo marketer inside a B2B team (or an exec juggling marketing alongside everything else) you’re not alone if things didn’t quite land.
Most teams we speak to wanted the same things this year:
→ More leads
→ A smoother pipeline
→ Less chaos in the back end
→ Embed AI into marketing/sales
And for a lot of them, something’s still off.
The CRM’s messy (if it’s being used at all).
Leads are sitting idle.
Sales wants more, but marketing’s already stretched.
We’ve supported many B2B businesses through this exact transition: from disconnected tools to systems that convert.
And here’s the good news? There’s still time to fix it.
While the B2C world ramps up for Black Friday, Q4 is a chance for B2B brands to reset:
Clean up what’s broken, tighten systems, and finish the year with momentum.
We’re running end-of-year go-to-market sessions for B2B teams right now.
If you’re not sure what’s working (or why leads aren’t converting), I’ll help you spot the gaps, and build a smarter plan to finish strong.
DM me “GTM” and I’ll send you the details.
1 comments
Author:
Nathan Reiche
Nov 03, 2025 11:00 PM
regular
Every B2B team ends up in this conversation sooner or later.
‘We’ve spent all this on marketing, and what’s the return?’
And look, we get it.
You’ve got one person juggling marketing on top of everything else. Or no one at all.
You’re trying to get more leads, keep sales happy, and somehow pull reports out of the CRM that was never set up properly in the first place.
Meanwhile:
→ Consumers see thousands of ads a day
→ 60% of Google searches now end without a click
→ Social ad spend is hitting $276B this year.
This is exactly why we’re leaning hard into HubSpot’s Loop Marketing framework.
The brands that win don’t shout the loudest. They show up smarter…again, and again, and again.
It gives B2B teams a way to stay visible, even when your buyers aren’t quite ready to act yet.
Every cycle builds the trust your buyers need.
That’s why loop marketing works:
It’s faster (AI-powered campaigns launched in days)
It’s leaner (Diversified outreach lowers acquisition costs)
It’s sharper (AI learns and improves every run)
The voice buyers remember…is the one that keeps showing up.
And HubSpot’s loop is how you become that company.
We’re heading into Q4.
B2C brands are sprinting toward Black Friday.
But B2B? We’ve still got time to make refinements and finish the year off strong.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
‘We’ve spent all this on marketing, and what’s the return?’
And look, we get it.
You’ve got one person juggling marketing on top of everything else. Or no one at all.
You’re trying to get more leads, keep sales happy, and somehow pull reports out of the CRM that was never set up properly in the first place.
Meanwhile:
→ Consumers see thousands of ads a day
→ 60% of Google searches now end without a click
→ Social ad spend is hitting $276B this year.
This is exactly why we’re leaning hard into HubSpot’s Loop Marketing framework.
The brands that win don’t shout the loudest. They show up smarter…again, and again, and again.
It gives B2B teams a way to stay visible, even when your buyers aren’t quite ready to act yet.
Every cycle builds the trust your buyers need.
That’s why loop marketing works:
It’s faster (AI-powered campaigns launched in days)
It’s leaner (Diversified outreach lowers acquisition costs)
It’s sharper (AI learns and improves every run)
The voice buyers remember…is the one that keeps showing up.
And HubSpot’s loop is how you become that company.
We’re heading into Q4.
B2C brands are sprinting toward Black Friday.
But B2B? We’ve still got time to make refinements and finish the year off strong.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Nov 03, 2025 01:00 AM
regular
HubSpot’s Loop Marketing might look like just another shiny framework.
But we’ve been testing it across real campaigns for B2B clients, and it’s doing what a lot of strategies haven’t:
→ Getting attention
→ Keeping attention
→ Turning it into revenue
When HubSpot introduced Loop Marketing, they called out what a lot of business owners already feel but can’t always explain:
The buyer journey is messier than we want to admit.
And this may be the reason they feel they’re falling short.
If your marketing is still built on the idea of a funnel, you’re missing the way modern buyers behave.
That’s why Loop Marketing matters in 2025 👇
- 97% of B2B marketers now use content marketing
- It costs 62% less than traditional methods but drives 3x more leads.
- AI-driven personalisation can lift engagement by 80%
- 5.31 billion people are on social platforms today (6B by 2028)
That’s not ‘nice to know’ data.
It’s the difference between hitting targets, or falling behind.
Loop marketing keeps your brand visible across touchpoints, compound results every cycle, and adapt fast when things change.
Most B2B deals collapse when brands disappear before buyers are ready to commit.
Loop Marketing closes that gap.
And the teams using it early are already signing better-fit clients.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
But we’ve been testing it across real campaigns for B2B clients, and it’s doing what a lot of strategies haven’t:
→ Getting attention
→ Keeping attention
→ Turning it into revenue
When HubSpot introduced Loop Marketing, they called out what a lot of business owners already feel but can’t always explain:
The buyer journey is messier than we want to admit.
And this may be the reason they feel they’re falling short.
If your marketing is still built on the idea of a funnel, you’re missing the way modern buyers behave.
That’s why Loop Marketing matters in 2025 👇
- 97% of B2B marketers now use content marketing
- It costs 62% less than traditional methods but drives 3x more leads.
- AI-driven personalisation can lift engagement by 80%
- 5.31 billion people are on social platforms today (6B by 2028)
That’s not ‘nice to know’ data.
It’s the difference between hitting targets, or falling behind.
Loop marketing keeps your brand visible across touchpoints, compound results every cycle, and adapt fast when things change.
Most B2B deals collapse when brands disappear before buyers are ready to commit.
Loop Marketing closes that gap.
And the teams using it early are already signing better-fit clients.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
1 comments
Author:
Nathan Reiche
Oct 29, 2025 01:00 AM
regular
You’re creating content.
Maybe a few blog posts. Maybe a newsletter.
Maybe you’ve been told to “do more marketing.”
Maybe there’s even some decent traffic showing up in GA4.
But leads?
Pipeline?
Not happening.
This is the trap we see B2B businesses fall into over and over again:
They invest in inbound without building the system to convert attention into action.
No clear CTAs.
No lead capture.
No nurture.
No follow-up.
No link between marketing and sales.
Content ≠ pipeline unless there’s a system behind it.
A successful inbound strategy ties every touchpoint together: from first click to closed deal.
We call this the Inbound Trap.
And we’ve built this carousel to help you spot (and fix) it.
If you’re publishing and praying but not seeing pipeline?
This one’s for you 👇
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
Maybe a few blog posts. Maybe a newsletter.
Maybe you’ve been told to “do more marketing.”
Maybe there’s even some decent traffic showing up in GA4.
But leads?
Pipeline?
Not happening.
This is the trap we see B2B businesses fall into over and over again:
They invest in inbound without building the system to convert attention into action.
No clear CTAs.
No lead capture.
No nurture.
No follow-up.
No link between marketing and sales.
Content ≠ pipeline unless there’s a system behind it.
A successful inbound strategy ties every touchpoint together: from first click to closed deal.
We call this the Inbound Trap.
And we’ve built this carousel to help you spot (and fix) it.
If you’re publishing and praying but not seeing pipeline?
This one’s for you 👇
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Oct 28, 2025 01:01 AM
regular
Every B2B team says they want to grow.
But there’s one fundamental insight I see being overlooked:
👉 How customers are buying now
Although growth might feel like a new budget or a slick branding update, it’s not always the case.
After working with dozens of mid-market businesses across APAC, we’re seeing the same pattern again and again.
Buyers don’t follow a linear path anymore.
There’s no “ad → demo → close.”
They dip in. Disappear. Circle back weeks later.
They find you on LinkedIn, forget your name, then re-engage through a podcast, a blog, or something shared in Slack.
It’s chaos, basically.
But it’s predictable chaos once you know what to look for.
HubSpot’s loop marketing explains it well:
👉 Touchpoints repeat
👉 Conversations circle
👉 Trust compounds
Which means the job of marketing isn’t to push buyers down a funnel.
It’s to stay relevant every time your name pops up.
And the stakes are only rising.
By 2028, Statista projects 6 billion people will be on social platforms.
That’s why we’re helping clients build loop marketing systems.
You need a way to stay visible (but not by being everywhere at all costs), so when someone comes back around, they see a brand that’s still showing up.
The gap between awareness and purchase is getting longer.
And when that window finally opens, you don’t want to be the brand they forgot about.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
But there’s one fundamental insight I see being overlooked:
👉 How customers are buying now
Although growth might feel like a new budget or a slick branding update, it’s not always the case.
After working with dozens of mid-market businesses across APAC, we’re seeing the same pattern again and again.
Buyers don’t follow a linear path anymore.
There’s no “ad → demo → close.”
They dip in. Disappear. Circle back weeks later.
They find you on LinkedIn, forget your name, then re-engage through a podcast, a blog, or something shared in Slack.
It’s chaos, basically.
But it’s predictable chaos once you know what to look for.
HubSpot’s loop marketing explains it well:
👉 Touchpoints repeat
👉 Conversations circle
👉 Trust compounds
Which means the job of marketing isn’t to push buyers down a funnel.
It’s to stay relevant every time your name pops up.
And the stakes are only rising.
By 2028, Statista projects 6 billion people will be on social platforms.
That’s why we’re helping clients build loop marketing systems.
You need a way to stay visible (but not by being everywhere at all costs), so when someone comes back around, they see a brand that’s still showing up.
The gap between awareness and purchase is getting longer.
And when that window finally opens, you don’t want to be the brand they forgot about.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Oct 27, 2025 01:00 AM
regular
This year, I made it a priority to find better outbound solutions for our B2B clients.
Because the inbox is still one of the highest-leverage channels we have, but only if it actually lands.
And too often, it doesn’t.
One ignored email? That’s fine.
But a hundred?
That’s where the damage starts.
→ Deliverability drops
→ Along with your sender reputation
→ And your outreach engine slowly stalls
You don’t notice it at first.
A few fewer replies.
Some warmer leads going cold.
Then nothing.
By then, you’re not in the inbox anymore.
You’re not even reaching the people you’re trying to connect with.
And the worst part? It’s avoidable.
Because every deliverability issue we’ve seen this year has started with one thing:
Poor targeting.
The formula is simple:
→ Poor targeting = low engagement
→ Low engagement = deliverability tanks
→ Deliverability tanks = your emails don’t show up at all
Once your domain and email reputation is damaged, rebuilding it is a slow climb.
So here’s the fix:
- Target with intent
- Only email people with a reason to hear from you
- Send messages that speak to their role, their timing, their challenges
- Obsess over email deliverability
Because one bad email won’t ruin you.
But a hundred ignored ones?
That’s a broken pipeline, a wasted budget…and your brand and domain reputation on the line.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
Because the inbox is still one of the highest-leverage channels we have, but only if it actually lands.
And too often, it doesn’t.
One ignored email? That’s fine.
But a hundred?
That’s where the damage starts.
→ Deliverability drops
→ Along with your sender reputation
→ And your outreach engine slowly stalls
You don’t notice it at first.
A few fewer replies.
Some warmer leads going cold.
Then nothing.
By then, you’re not in the inbox anymore.
You’re not even reaching the people you’re trying to connect with.
And the worst part? It’s avoidable.
Because every deliverability issue we’ve seen this year has started with one thing:
Poor targeting.
The formula is simple:
→ Poor targeting = low engagement
→ Low engagement = deliverability tanks
→ Deliverability tanks = your emails don’t show up at all
Once your domain and email reputation is damaged, rebuilding it is a slow climb.
So here’s the fix:
- Target with intent
- Only email people with a reason to hear from you
- Send messages that speak to their role, their timing, their challenges
- Obsess over email deliverability
Because one bad email won’t ruin you.
But a hundred ignored ones?
That’s a broken pipeline, a wasted budget…and your brand and domain reputation on the line.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
5 comments
Author:
Nathan Reiche
Oct 21, 2025 02:00 AM
regular
If you can’t answer ‘why am I sending this email to this prospect?’, don’t hit send.
We’ve been auditing B2B outbound campaigns, and here’s what we keep seeing:
→ Scraped lists
→ Generic templates
→ Mass sends hoping something sticks
The ‘spray and pray’ approach used to work.
Now it tanks your reply rate, damages your domain, and tells your buyers you didn’t do your homework.
Buyers are sharper than ever.
Their inboxes are mazes of generic noise.
Every contact on your list should have a reason they’re there:
A pain point you can solve.
A role that actually benefits from your solution.
A challenge you’ve taken the time to understand.
A case study that they can relate to.
Because outbound without intent is ineffective.
If your message doesn’t clearly answer:
→ “Why this person?”
→ “Why not?”
You’re burning time, money, and potential credibility on people who were never going to buy in the first place.
The shift B2B teams need to make is focusing on precision and personalisation.
It’s about building lists that are rooted in relevance.
When you clearly articulate why this person, why now, you’ve already separated yourself from 90% of the inbox.
Quality targeting turns cold outreach into a warm conversation.
That’s when the replies roll in.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
We’ve been auditing B2B outbound campaigns, and here’s what we keep seeing:
→ Scraped lists
→ Generic templates
→ Mass sends hoping something sticks
The ‘spray and pray’ approach used to work.
Now it tanks your reply rate, damages your domain, and tells your buyers you didn’t do your homework.
Buyers are sharper than ever.
Their inboxes are mazes of generic noise.
Every contact on your list should have a reason they’re there:
A pain point you can solve.
A role that actually benefits from your solution.
A challenge you’ve taken the time to understand.
A case study that they can relate to.
Because outbound without intent is ineffective.
If your message doesn’t clearly answer:
→ “Why this person?”
→ “Why not?”
You’re burning time, money, and potential credibility on people who were never going to buy in the first place.
The shift B2B teams need to make is focusing on precision and personalisation.
It’s about building lists that are rooted in relevance.
When you clearly articulate why this person, why now, you’ve already separated yourself from 90% of the inbox.
Quality targeting turns cold outreach into a warm conversation.
That’s when the replies roll in.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Oct 20, 2025 02:00 AM
regular
A few months ago, I onboarded a new B2B client.
They were paying for HubSpot, running ads, sending emails… the works.
But nothing felt connected.
Leads were slipping through the cracks.
And revenue growth had slowed to a crawl.
So we ran a systems audit.
Turns out, they were only using about 30% of what HubSpot could do.
→ Sales reps had no visibility into who was engaged or ready to buy
→ Marketing was optimising for clicks, but not thinking about revenue
→ Leadership had five dashboards open, but still no clear answers
Once we restructured their portal, the change was immediate.
We mapped their lifecycle stages, rebuilt the lead scoring model, and integrated the full funnel into a single HubSpot view.
👉 Sales stopped working cold leads and started calling warm ones who’d actually engaged with their content
👉 Marketing moved from guessing to knowing which campaigns were driving pipeline, not just clicks
👉 The leadership team got a live dashboard showing qualified leads, revenue by source, and where deals were stalling
Now, the whole team’s working together smoothly.
Turns out having a good system isn’t which tools you’re using.
You need a direct line between activity and outcomes.
What does your HubSpot setup look like right now: a system or a stack of tools?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
They were paying for HubSpot, running ads, sending emails… the works.
But nothing felt connected.
Leads were slipping through the cracks.
And revenue growth had slowed to a crawl.
So we ran a systems audit.
Turns out, they were only using about 30% of what HubSpot could do.
→ Sales reps had no visibility into who was engaged or ready to buy
→ Marketing was optimising for clicks, but not thinking about revenue
→ Leadership had five dashboards open, but still no clear answers
Once we restructured their portal, the change was immediate.
We mapped their lifecycle stages, rebuilt the lead scoring model, and integrated the full funnel into a single HubSpot view.
👉 Sales stopped working cold leads and started calling warm ones who’d actually engaged with their content
👉 Marketing moved from guessing to knowing which campaigns were driving pipeline, not just clicks
👉 The leadership team got a live dashboard showing qualified leads, revenue by source, and where deals were stalling
Now, the whole team’s working together smoothly.
Turns out having a good system isn’t which tools you’re using.
You need a direct line between activity and outcomes.
What does your HubSpot setup look like right now: a system or a stack of tools?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Oct 20, 2025 12:44 AM
quote
📢 Join us on Thursday 30 October for a live webinar on all things Loop Marketing!
We’ll cover why it’s Inbound Marketing 2.0 and why it needs to be an essential part of your GTM for Q4 2025 and 2026! 🔥
Register below👇
We’ll cover why it’s Inbound Marketing 2.0 and why it needs to be an essential part of your GTM for Q4 2025 and 2026! 🔥
Register below👇
1 comments
Author:
Nathan Reiche
Oct 14, 2025 03:37 AM
quote
📢 Join us on Thursday 30 October for a live webinar on all things Loop Marketing!
We’ll cover why it’s Inbound Marketing 2.0 and why it needs to be an essential part of your GTM for Q4 2025 and 2026! 🔥
Register below 👇
We’ll cover why it’s Inbound Marketing 2.0 and why it needs to be an essential part of your GTM for Q4 2025 and 2026! 🔥
Register below 👇
1 comments
Author:
Nathan Reiche
Oct 14, 2025 02:00 AM
regular
B2B marketing has never been noisier.
Don’t believe me?
👉 $276B will be spent on social ads this year alone.
👉 Consumers already see thousands of ads a day.
👉 60% of Google searches now end without a click.
That’s the environment we’re marketing into.
AI has upended the comfort of ‘tried and tested’ campaigns.
If you’re following your marketing plan from Q1, this is what you’re missing out on….
- Speed to market (in days, not months)
- Higher ROI at lower acquisition costs (content-led strategy = 3x leads at 62% less cost Demand Metric)
- 80% higher engagement with deeper personalisation (Epsilon)
- Continuous optimisation every cycle (faster ‘loop velocity’ via AI)
This is where HubSpot’s Loop Marketing framework comes in.
Paired with a few new experiments we’ve been running this year (watch this space).
And there’s one thing that’s clear.
“Set and forget” doesn’t work anymore.
What does?
Iterating. Fast. Learning every cycle. Speed over perfection.
By 2028, 6B people will be on social…your ICP included.
So here’s the real question:
Are you going to keep following the plan you wrote in January? Or are you going to end the year building something that meets your buyers where they are?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
Don’t believe me?
👉 $276B will be spent on social ads this year alone.
👉 Consumers already see thousands of ads a day.
👉 60% of Google searches now end without a click.
That’s the environment we’re marketing into.
AI has upended the comfort of ‘tried and tested’ campaigns.
If you’re following your marketing plan from Q1, this is what you’re missing out on….
- Speed to market (in days, not months)
- Higher ROI at lower acquisition costs (content-led strategy = 3x leads at 62% less cost Demand Metric)
- 80% higher engagement with deeper personalisation (Epsilon)
- Continuous optimisation every cycle (faster ‘loop velocity’ via AI)
This is where HubSpot’s Loop Marketing framework comes in.
Paired with a few new experiments we’ve been running this year (watch this space).
And there’s one thing that’s clear.
“Set and forget” doesn’t work anymore.
What does?
Iterating. Fast. Learning every cycle. Speed over perfection.
By 2028, 6B people will be on social…your ICP included.
So here’s the real question:
Are you going to keep following the plan you wrote in January? Or are you going to end the year building something that meets your buyers where they are?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Oct 14, 2025 02:00 AM
regular
HubSpot’s loop marketing model is a wake-up call for B2B.
Buyers aren’t moving through a linear inbound funnel anymore.
That’s what 99% of B2B strategies are built around.
And that’s exactly why they are breaking.
In 2025, buyers are reading, comparing, disappearing, reappearing, forgetting who you are, then seeing you again two months later.
If your strategy doesn’t mirror that, you’re leaking opportunities.
Every interaction is a chance to earn trust, or let them drift away.
Here are the facts:
- 97% of B2B marketers already include content marketing in their strategy (Semrush).
- Content generates 3x more leads at 62% lower cost (Demand Metric).
But in 2025, attention is fragmented.
The companies that thrive create experiences that feel familiar on the second, third, and tenth touch.
They use content to build recognition with the people that matter.
So when a buyer shows up again on the second, fifth, or tenth touchpoint, it feels familiar. Like, “I’ve seen these guys before. They get it.”
That’s the power of loop marketing.
A system that compounds over time, where each asset reinforces the next.
Where the buyer doesn’t just find you once…
They keep finding you
Until trust becomes inevitable.
So the question to ask is simple:
👉 Are you investing enough time into building a marketing loop that keeps buyers coming back, or are you still treating content like a one-and-done funnel?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
Buyers aren’t moving through a linear inbound funnel anymore.
That’s what 99% of B2B strategies are built around.
And that’s exactly why they are breaking.
In 2025, buyers are reading, comparing, disappearing, reappearing, forgetting who you are, then seeing you again two months later.
If your strategy doesn’t mirror that, you’re leaking opportunities.
Every interaction is a chance to earn trust, or let them drift away.
Here are the facts:
- 97% of B2B marketers already include content marketing in their strategy (Semrush).
- Content generates 3x more leads at 62% lower cost (Demand Metric).
But in 2025, attention is fragmented.
The companies that thrive create experiences that feel familiar on the second, third, and tenth touch.
They use content to build recognition with the people that matter.
So when a buyer shows up again on the second, fifth, or tenth touchpoint, it feels familiar. Like, “I’ve seen these guys before. They get it.”
That’s the power of loop marketing.
A system that compounds over time, where each asset reinforces the next.
Where the buyer doesn’t just find you once…
They keep finding you
Until trust becomes inevitable.
So the question to ask is simple:
👉 Are you investing enough time into building a marketing loop that keeps buyers coming back, or are you still treating content like a one-and-done funnel?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Oct 13, 2025 02:00 AM
regular
Are you using cold email like it’s 2022?
We’ve spent 2025 deepdiving everything that makes (or breaks) B2B cold email, and this is what keeps showing up:
→ Cold email isn’t a numbers game anymore.
Prospects can smell a template a mile off.
The moment your message feels generic, it gets lumped into the pile with every other email flooding their inbox.
(And that’s if it even makes it into their primary inbox.)
The best outreach feels like a one-to-one conversation – like you’ve done the work to understand them.
Their role.
Their goals.
Their challenges.
Their timing.
It shows that you didn’t just grab their name from a list and instead reached out with intent.
Forget templates.
They’re not shortcuts.
Sure, they make it easier to hit send.
But they also make it harder to get a reply.
What wins today is:
👉 Relevance
👉 Personalisation
👉 Genuine connection
Yes, it takes longer.
Yes, it requires research (AI helps).
But that’s the trade off if you want to book meetings. It’s the tradeoff that gets results.
Do you want to send fast emails, or do you want to start real conversations?
Personalisation beats volume.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
We’ve spent 2025 deepdiving everything that makes (or breaks) B2B cold email, and this is what keeps showing up:
→ Cold email isn’t a numbers game anymore.
Prospects can smell a template a mile off.
The moment your message feels generic, it gets lumped into the pile with every other email flooding their inbox.
(And that’s if it even makes it into their primary inbox.)
The best outreach feels like a one-to-one conversation – like you’ve done the work to understand them.
Their role.
Their goals.
Their challenges.
Their timing.
It shows that you didn’t just grab their name from a list and instead reached out with intent.
Forget templates.
They’re not shortcuts.
Sure, they make it easier to hit send.
But they also make it harder to get a reply.
What wins today is:
👉 Relevance
👉 Personalisation
👉 Genuine connection
Yes, it takes longer.
Yes, it requires research (AI helps).
But that’s the trade off if you want to book meetings. It’s the tradeoff that gets results.
Do you want to send fast emails, or do you want to start real conversations?
Personalisation beats volume.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Oct 09, 2025 05:27 AM
repost
Woo hoo! OpenAI highlights HubSpot partnership on main stage at #DevDay.
Today was a special day for me.
Was so cool to see Sam from OpenAI feature HubSpot from the main stage at their Dev Day event.
HubSpot and OpenAI are the two most impactful companies in my life. HubSpot, for obvious reasons and OpenAI for less obvious ones.
My relationship with Sam and OpenAI goes back a bit:
1) Got access to the GPT-2 API so had my "moment of magic" well before ChatGPT launched, and millions experienced that same moment.
2) Have been using OpenAI's APIs and platform to build apps and agents for years. They *really* understand developers and have an amazing dev experience.
3) Sold the chat .com domain name to them and as a result was able to become an investor in the company.
4) They're the primary AI platform that HubSpot partners with and builds with -- as highlighted today.
My congrats to the entire OpenAI team for today's event. I know how much work goes into putting together an event like this. And it was clear from the vibes how much you folks *care*.
Cheers.
Today was a special day for me.
Was so cool to see Sam from OpenAI feature HubSpot from the main stage at their Dev Day event.
HubSpot and OpenAI are the two most impactful companies in my life. HubSpot, for obvious reasons and OpenAI for less obvious ones.
My relationship with Sam and OpenAI goes back a bit:
1) Got access to the GPT-2 API so had my "moment of magic" well before ChatGPT launched, and millions experienced that same moment.
2) Have been using OpenAI's APIs and platform to build apps and agents for years. They *really* understand developers and have an amazing dev experience.
3) Sold the chat .com domain name to them and as a result was able to become an investor in the company.
4) They're the primary AI platform that HubSpot partners with and builds with -- as highlighted today.
My congrats to the entire OpenAI team for today's event. I know how much work goes into putting together an event like this. And it was clear from the vibes how much you folks *care*.
Cheers.
81 comments
Author:
Dharmesh Shah
Oct 08, 2025 02:00 AM
regular
From a dated one-page website…
→ To 24x organic traffic
→ 125x more keywords ranking
→ Domain Rating from 8 to 15
That’s the growth CFO Dynamics unlocked once we rebuilt their marketing engine.
When we first met them, they had:
- Branding that was dated
- A website acting as a digital brochure
- Ad-hoc marketing efforts
No CRM to track ROI, like 40% of B2B businesses (DigitalSilk).
Here’s how we turned it around:
1. Rebrand
We developed a complete new brand identity: positioning, logo, brand guidelines, typography, colour palette, and a consistent design system. This gave CFO Dynamics the credibility and authority they needed in a competitive market.
2. Website + SEO
We built a modern, conversion-focused website with service pages and a blog strategy targeting high-value keywords. Their existing video content was optimised for SEO, so it actually contributed to rankings and lead generation.
3. HubSpot implementation
We embedded HubSpot as their growth engine: migrated data, set up lead nurturing workflows, created email/landing page templates, and trained the team to use it day-to-day. From that point, every interaction was tracked.
4. Inbound engine
With foundations in place, we drove demand with a full inbound approach: Google Ads, LinkedIn Ads, SEO, social media, email campaigns, and quarterly content assets (eBooks, whitepapers, checklists) to generate consistent leads.
The result?
CFO Dynamics went from “ad-hoc marketing” to a sustainable inbound system built to scale.
Because marketing shouldn’t just look good.
It should drive measurable business growth.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
→ To 24x organic traffic
→ 125x more keywords ranking
→ Domain Rating from 8 to 15
That’s the growth CFO Dynamics unlocked once we rebuilt their marketing engine.
When we first met them, they had:
- Branding that was dated
- A website acting as a digital brochure
- Ad-hoc marketing efforts
No CRM to track ROI, like 40% of B2B businesses (DigitalSilk).
Here’s how we turned it around:
1. Rebrand
We developed a complete new brand identity: positioning, logo, brand guidelines, typography, colour palette, and a consistent design system. This gave CFO Dynamics the credibility and authority they needed in a competitive market.
2. Website + SEO
We built a modern, conversion-focused website with service pages and a blog strategy targeting high-value keywords. Their existing video content was optimised for SEO, so it actually contributed to rankings and lead generation.
3. HubSpot implementation
We embedded HubSpot as their growth engine: migrated data, set up lead nurturing workflows, created email/landing page templates, and trained the team to use it day-to-day. From that point, every interaction was tracked.
4. Inbound engine
With foundations in place, we drove demand with a full inbound approach: Google Ads, LinkedIn Ads, SEO, social media, email campaigns, and quarterly content assets (eBooks, whitepapers, checklists) to generate consistent leads.
The result?
CFO Dynamics went from “ad-hoc marketing” to a sustainable inbound system built to scale.
Because marketing shouldn’t just look good.
It should drive measurable business growth.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Oct 07, 2025 02:00 AM
regular
Have you heard Loop marketing is the new inbound marketing?
HubSpot is shaking it up - but you might be questioning why we have got another new methodology?
(There have been lots of new changes with the shift to GTM, but I’m here to keep you in the loop…)
Let’s rewind.
Back in 2005, HubSpot co-founder Brian Halligan coined “Inbound Marketing”.
It was revolutionary for marketing: helping brands attract, nurture and convert through valuable content.
Fast forward nearly 20 years... and the game has changed.
Inbound still works (our entire agency was built on it).
But the channels, buyer behavior, and the tech stack? Completely different playing field.
Today:
👉 71% of people are more likely to purchase based on what they see on social platforms (GWI).
👉 70% of B2B buyers are under 40, and they’re not waiting around for sales calls. (Sopro)
👉 AI is rewriting the way people research, find, and trust brands (And if you’re wondering how to show up in those AI answers... let’s just say we’ve got something in the works).
Enter: Loop Marketing.
It’s made up of 4 key phases:
- Express who you are
- Tailor your audience
- Amplify across channels
- Evolve in real time
Simple idea. Big shift.
Because the funnel isn’t linear anymore, it’s a loop.
We’ll be unpacking more about what Loop means for modern GTM, inbound strategy, and how to make it work inside HubSpot.
Ready for the ride?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
HubSpot is shaking it up - but you might be questioning why we have got another new methodology?
(There have been lots of new changes with the shift to GTM, but I’m here to keep you in the loop…)
Let’s rewind.
Back in 2005, HubSpot co-founder Brian Halligan coined “Inbound Marketing”.
It was revolutionary for marketing: helping brands attract, nurture and convert through valuable content.
Fast forward nearly 20 years... and the game has changed.
Inbound still works (our entire agency was built on it).
But the channels, buyer behavior, and the tech stack? Completely different playing field.
Today:
👉 71% of people are more likely to purchase based on what they see on social platforms (GWI).
👉 70% of B2B buyers are under 40, and they’re not waiting around for sales calls. (Sopro)
👉 AI is rewriting the way people research, find, and trust brands (And if you’re wondering how to show up in those AI answers... let’s just say we’ve got something in the works).
Enter: Loop Marketing.
It’s made up of 4 key phases:
- Express who you are
- Tailor your audience
- Amplify across channels
- Evolve in real time
Simple idea. Big shift.
Because the funnel isn’t linear anymore, it’s a loop.
We’ll be unpacking more about what Loop means for modern GTM, inbound strategy, and how to make it work inside HubSpot.
Ready for the ride?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
1 comments
Author:
Nathan Reiche
Oct 06, 2025 02:00 AM
regular
The best sales calls? They don’t feel like sales calls at all.
- You jump on and introduce yourself.
- They tell you how much they’ve learned from your content.
- You ask a few questions to confirm fit.
- You get clarity around their pain-points.
- You share how you’ve helped similar companies.
And the deal’s already halfway done.
Because when your content pre-qualifies the right people, the call becomes about confirmation, and working out how the deal could work.
Rather than about convincing them they need your service.
If your content doesn’t qualify before the call, you waste hours speaking to the wrong prospects.
Your content should act as a filter:
- Pricing pages that repel bad-fit clients
- Case studies that attract the right industries
- Thought leadership that speaks directly to your ICP
By the time they book, prospects should already know:
👉 What you cost (yes, 45% of B2B buyers say this is their biggest frustration - TrustRadius)
👉 Who you help (content is king, as nearly 72% of B2B buyers start their research online in 2025 - Sopro).
👉 How you work
And when you track everything in HubSpot, from lifecycle stage to engagement data, you’ll know when you need to spend more time on pre-qualifying.
Because every unqualified call is time you could have spent closing a better-fit deal.
How much of your content is helping you qualify before the call?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
- You jump on and introduce yourself.
- They tell you how much they’ve learned from your content.
- You ask a few questions to confirm fit.
- You get clarity around their pain-points.
- You share how you’ve helped similar companies.
And the deal’s already halfway done.
Because when your content pre-qualifies the right people, the call becomes about confirmation, and working out how the deal could work.
Rather than about convincing them they need your service.
If your content doesn’t qualify before the call, you waste hours speaking to the wrong prospects.
Your content should act as a filter:
- Pricing pages that repel bad-fit clients
- Case studies that attract the right industries
- Thought leadership that speaks directly to your ICP
By the time they book, prospects should already know:
👉 What you cost (yes, 45% of B2B buyers say this is their biggest frustration - TrustRadius)
👉 Who you help (content is king, as nearly 72% of B2B buyers start their research online in 2025 - Sopro).
👉 How you work
And when you track everything in HubSpot, from lifecycle stage to engagement data, you’ll know when you need to spend more time on pre-qualifying.
Because every unqualified call is time you could have spent closing a better-fit deal.
How much of your content is helping you qualify before the call?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Oct 01, 2025 12:00 AM
regular
In my early days running the agency, I thought closing deals meant learning how to sell better.
Turns out, it was about learning how to follow up better.
And to have the systems (CRM) and processes to support it.
Most prospects don’t ghost because they’re not interested.
They ghost because:
- Their inbox is full
- They’re unclear on the next step
- They don’t have internal alignment yet
The myth is that selling = persuasion.
In reality, deals are lost to indecision, not rejection – with 60% of deals in pipeline being lost to “no decision” rather than to competitors (Forrester).
And the fix isn’t a fancier deck, or slick sales techniques.
It’s structure:
👉 Document every next step in HubSpot
👉 Automate reminders and follow-ups (without losing the personal touch)
👉 Follow up deals every 7 days (multichannel)
👉 Reduce friction so prospects always know what comes next
I know that consistent follow-ups can feel like pestering the prospect
But 80% of sales require 5+ follow-ups, and 92% of reps quit after just 4 attempts (ProfitOutreach).
When prospects have clarity, they move forward.
When they don’t, they stall.
What if the only thing standing between you and a few extra closed deals this quarter…was following-up?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
Turns out, it was about learning how to follow up better.
And to have the systems (CRM) and processes to support it.
Most prospects don’t ghost because they’re not interested.
They ghost because:
- Their inbox is full
- They’re unclear on the next step
- They don’t have internal alignment yet
The myth is that selling = persuasion.
In reality, deals are lost to indecision, not rejection – with 60% of deals in pipeline being lost to “no decision” rather than to competitors (Forrester).
And the fix isn’t a fancier deck, or slick sales techniques.
It’s structure:
👉 Document every next step in HubSpot
👉 Automate reminders and follow-ups (without losing the personal touch)
👉 Follow up deals every 7 days (multichannel)
👉 Reduce friction so prospects always know what comes next
I know that consistent follow-ups can feel like pestering the prospect
But 80% of sales require 5+ follow-ups, and 92% of reps quit after just 4 attempts (ProfitOutreach).
When prospects have clarity, they move forward.
When they don’t, they stall.
What if the only thing standing between you and a few extra closed deals this quarter…was following-up?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
1 comments
Author:
Nathan Reiche
Sep 30, 2025 12:00 AM
regular
One of the biggest gaps I see when onboarding HubSpot clients?
Lifecycle stages are technically “set up”…
But no one’s using them to drive action.
Here’s the thing:
Lifecycle stages are more than labels you add to each deal. They are instructions for what happens next. Lifecycle marketing is a strategy.
Lead → nurture
MQL → marketing qualified, handoff to sales
SQL → sales qualified (by SDR/BDR)
Opportunity → close (by AE)
When those steps aren’t defined, you don’t have a clear funnel – and that starts to cause chaos.
The cost of that chaos?
👉 Sales wasting time on bad-fit leads, nearly 50% of their time, according to InsideSales.
👉 Marketing celebrates volume instead of pipeline and revenue.
👉 Leaders guess where pipeline is stalling (and 79% of MQLs never convert – DC Analytics).
HubSpot gives you the structure: Subscriber, Lead, MQL, SQL, Opportunity, Customer.
But the real work is:
- Defining what each stage means for your team
- Automating handovers with workflows
- Training everyone on what happens next
Without that, lifecycle labels are just that… labels.
With it, they’re your go-to-market engine.
HubSpot says B2B teams that move prospects through clearly defined lifecycle stages see 15–25% conversion rates from qualified lead to closed customer.
When’s the last time you revisited your lifecycle stage definitions as a company?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
Lifecycle stages are technically “set up”…
But no one’s using them to drive action.
Here’s the thing:
Lifecycle stages are more than labels you add to each deal. They are instructions for what happens next. Lifecycle marketing is a strategy.
Lead → nurture
MQL → marketing qualified, handoff to sales
SQL → sales qualified (by SDR/BDR)
Opportunity → close (by AE)
When those steps aren’t defined, you don’t have a clear funnel – and that starts to cause chaos.
The cost of that chaos?
👉 Sales wasting time on bad-fit leads, nearly 50% of their time, according to InsideSales.
👉 Marketing celebrates volume instead of pipeline and revenue.
👉 Leaders guess where pipeline is stalling (and 79% of MQLs never convert – DC Analytics).
HubSpot gives you the structure: Subscriber, Lead, MQL, SQL, Opportunity, Customer.
But the real work is:
- Defining what each stage means for your team
- Automating handovers with workflows
- Training everyone on what happens next
Without that, lifecycle labels are just that… labels.
With it, they’re your go-to-market engine.
HubSpot says B2B teams that move prospects through clearly defined lifecycle stages see 15–25% conversion rates from qualified lead to closed customer.
When’s the last time you revisited your lifecycle stage definitions as a company?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
1 comments
Author:
Nathan Reiche
Sep 29, 2025 12:00 AM
regular
Positioning isn’t a brand exercise. It’s a pattern recognition exercise.
And the reality?
Your clients have already written it for you.
It’s the story you tell the market about who you’re for, how you're different, and why it matters.
It shapes who notices you, how they perceive your value, and how quickly they decide to buy.
In other words:
Positioning isn’t what you say. It’s what people remember.
And the reality? Your clients have already written it for you.
The best-fit clients you attract, retain, and grow are showing you who you really are in the market, whether you’re listening or not.
Instead of guessing your positioning, ask:
- Which clients rave about you?
- Which clients recommend you?
- Which clients drive most of your profit?
Look at the data.
When you align your positioning to those clients, everything changes:
- Sales cycles shorten (because you’re speaking to proven pain points)
- Retention goes up (because you’re aligned from day one)
- Referrals increase (because you’re doubling down on best-fit clients)
In fact, businesses that align their positioning and strategy to serve their best-fit clients close deals 67% faster, according to Adobe Marketo.
Your ICP, messaging, and strategy aren’t abstract ideas.
They can be pulled from very real data that you likely already have in your (hands).
And if you know where to look, your CRM, win/loss notes, sales calls, referral patterns, the positioning is already there.
So… when’s the last time you reviewed your client base to see what it’s trying to tell you?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.’
And the reality?
Your clients have already written it for you.
It’s the story you tell the market about who you’re for, how you're different, and why it matters.
It shapes who notices you, how they perceive your value, and how quickly they decide to buy.
In other words:
Positioning isn’t what you say. It’s what people remember.
And the reality? Your clients have already written it for you.
The best-fit clients you attract, retain, and grow are showing you who you really are in the market, whether you’re listening or not.
Instead of guessing your positioning, ask:
- Which clients rave about you?
- Which clients recommend you?
- Which clients drive most of your profit?
Look at the data.
When you align your positioning to those clients, everything changes:
- Sales cycles shorten (because you’re speaking to proven pain points)
- Retention goes up (because you’re aligned from day one)
- Referrals increase (because you’re doubling down on best-fit clients)
In fact, businesses that align their positioning and strategy to serve their best-fit clients close deals 67% faster, according to Adobe Marketo.
Your ICP, messaging, and strategy aren’t abstract ideas.
They can be pulled from very real data that you likely already have in your (hands).
And if you know where to look, your CRM, win/loss notes, sales calls, referral patterns, the positioning is already there.
So… when’s the last time you reviewed your client base to see what it’s trying to tell you?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.’
0 comments
Author:
Nathan Reiche
Sep 24, 2025 02:00 AM
regular
Missed HubSpot’s INBOUND 2025?
We’ve got you. The other week, Sam and I recorded a full debrief covering: the key product updates, go-to-market trends, and the biggest takeaways from the main stage in San Francisco.
If you want the full breakdown of:
→ What this whole “Loop Marketing” thing really means
→ How AI is disrupting search, SEO, and content (AEO is now a thing 👀)
→ The product updates that’ll actually move the needle for marketing and sales teams
Comment “Loop” below and I’ll send you the link.
(Yes, we even included the purple/magenta rebrand!)
Built for founders, marketers, and HubSpot users everywhere 😝
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
We’ve got you. The other week, Sam and I recorded a full debrief covering: the key product updates, go-to-market trends, and the biggest takeaways from the main stage in San Francisco.
If you want the full breakdown of:
→ What this whole “Loop Marketing” thing really means
→ How AI is disrupting search, SEO, and content (AEO is now a thing 👀)
→ The product updates that’ll actually move the needle for marketing and sales teams
Comment “Loop” below and I’ll send you the link.
(Yes, we even included the purple/magenta rebrand!)
Built for founders, marketers, and HubSpot users everywhere 😝
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Sep 23, 2025 02:00 AM
regular
Riddle: One is fast, one is human.
Which one do we trust more?
According to HubSpot’s latest Consumer Trends Report, this tug-of-war between rapid AI-driven insights and authentic human influence is redefining how we decide what, and who, to trust.
So, now that I have your attention, I’ll admit: there isn’t a simple answer.
Because there are two very different forces shaping how we consume content and make decisions today.
First: AI.
→ 1 in 3 consumers regularly use tools like ChatGPT
→ Virtual try-ons, AI review summaries and instant answers are changing the way we shop
→ 45% feel hesitant, 25% feel excited. The rest are somewhere in between
Then: Influencers.
→ Social video is now the #1 way Gen Z, Millennials and Gen X discover new products
→ 1 in 4 people have found a product through social media in just the past 3 months
→ Gen Z trusts influencers more than they their own friends
For a while, it felt like these were two separate worlds.
AI on one side. Human creators on the other.
But here’s what’s actually happening:
People aren’t choosing between them anymore.
They’re using both:
→ AI to surface options.
→ Influencers decide what feels worth their time, money and trust.
AI gives you an overview.
The right creators earn your trust.
Together, they shape what we choose to buy, share and believe.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
Which one do we trust more?
According to HubSpot’s latest Consumer Trends Report, this tug-of-war between rapid AI-driven insights and authentic human influence is redefining how we decide what, and who, to trust.
So, now that I have your attention, I’ll admit: there isn’t a simple answer.
Because there are two very different forces shaping how we consume content and make decisions today.
First: AI.
→ 1 in 3 consumers regularly use tools like ChatGPT
→ Virtual try-ons, AI review summaries and instant answers are changing the way we shop
→ 45% feel hesitant, 25% feel excited. The rest are somewhere in between
Then: Influencers.
→ Social video is now the #1 way Gen Z, Millennials and Gen X discover new products
→ 1 in 4 people have found a product through social media in just the past 3 months
→ Gen Z trusts influencers more than they their own friends
For a while, it felt like these were two separate worlds.
AI on one side. Human creators on the other.
But here’s what’s actually happening:
People aren’t choosing between them anymore.
They’re using both:
→ AI to surface options.
→ Influencers decide what feels worth their time, money and trust.
AI gives you an overview.
The right creators earn your trust.
Together, they shape what we choose to buy, share and believe.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Sep 22, 2025 02:00 AM
regular
It’s never been easier to build dashboards, summarise insights and visualise data.
But a recent stat from HubSpot got me thinking:
👉 76% of professionals say AI improves how they work with data.
What about the other 24%?
AI has made marketing faster, slicker, and more scalable.
But it’s also made us a little lazy.
- Data gets summarised
- Dashboards get auto-built
- Optimisations are “suggested”
And most of the time? It’s fine.
You get something that’s quick, maybe even clever.
But “fine” isn’t the same as strategic.
It’s not insightful.
And it’s not always aligned with what your customers actually care about.
That’s the risk when AI becomes the default:
👉 The draft becomes the final after a few light edits
👉 Convenience overrides critical thinking
👉 And assumptions start replacing actual analysis
I’ve run a marketing agency for 6+ years.
We’ve built campaigns on HubSpot, SEO, paid ads and cold email – all driven by data.
And we’ve experimented with AI since the start.
But here’s the thing:
↳ While AI can help surface the data, it can’t tell you (yet) why it matters, or what to do next.
That part still needs a human who understands the story behind the numbers.
I love these quotes from HubSpot at INBOUND…
“AI isn’t replacing humans – it’s supercharging us.”
“Humans lead. AI accelerates.”
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
But a recent stat from HubSpot got me thinking:
👉 76% of professionals say AI improves how they work with data.
What about the other 24%?
AI has made marketing faster, slicker, and more scalable.
But it’s also made us a little lazy.
- Data gets summarised
- Dashboards get auto-built
- Optimisations are “suggested”
And most of the time? It’s fine.
You get something that’s quick, maybe even clever.
But “fine” isn’t the same as strategic.
It’s not insightful.
And it’s not always aligned with what your customers actually care about.
That’s the risk when AI becomes the default:
👉 The draft becomes the final after a few light edits
👉 Convenience overrides critical thinking
👉 And assumptions start replacing actual analysis
I’ve run a marketing agency for 6+ years.
We’ve built campaigns on HubSpot, SEO, paid ads and cold email – all driven by data.
And we’ve experimented with AI since the start.
But here’s the thing:
↳ While AI can help surface the data, it can’t tell you (yet) why it matters, or what to do next.
That part still needs a human who understands the story behind the numbers.
I love these quotes from HubSpot at INBOUND…
“AI isn’t replacing humans – it’s supercharging us.”
“Humans lead. AI accelerates.”
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
1 comments
Author:
Nathan Reiche
Sep 18, 2025 02:31 AM
regular
What happens when a CRM implementation is done properly?
For RateMyAgent, it meant:
→ A single source of truth across AU/NZ/USA
→ +40% increase in email engagement
→ +25% uplift in lead-to-sale conversion rate
→ 90% faster campaign build times
But behind those metrics was a bigger story…
When we met the RateMyAgent team, they were juggling:
→ 1.1M+ contact records trapped in a custom-built CRM
→ 10+ disconnected systems (Stripe, Intercom, Twilio, Aircall, HQ, Snowflake…)
→ No segmentation, no nurture capability, no personalisation
→ A team burned by previous bloated CRM rollouts
As Denis Vujicic, CTO, put it:
‘We’ve never had a CRM implementation truly succeed. This time, we needed it done right, clean, scalable, and deeply integrated with our stack.’
So we split the project into 3 phases:
Map and architect
→ Audit every platform and data flow
→ Design HubSpotHQ sync so Snowflake stays the source of truth.
→ Create custom objects for Listing, Reviews and Awards
Migrate and integrate
→ 1.1M+ records, cleaned and enriched.
→ Connect 10+ systems with a mix of native and custom integrations.
→ Set up advanced segmentation, nurture workflows, and automation.
Train and optimise
→ Get the teams hands-on with HubSpot.
→ Launch dashboards and automation
→ Refine in sprints so the stack keeps getting better.
‘They made our HubSpot onboarding not just possible - but genuinely easy [...] We’re finally getting real value from HubSpot.’ - Gregor Hartnell, Director of Operations
The result:
→ Clean, connected data
→ Full-funnel visibility
→ Less manual grind, more speed
→ Segmentation and personalisation at scale
What more could you want?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
For RateMyAgent, it meant:
→ A single source of truth across AU/NZ/USA
→ +40% increase in email engagement
→ +25% uplift in lead-to-sale conversion rate
→ 90% faster campaign build times
But behind those metrics was a bigger story…
When we met the RateMyAgent team, they were juggling:
→ 1.1M+ contact records trapped in a custom-built CRM
→ 10+ disconnected systems (Stripe, Intercom, Twilio, Aircall, HQ, Snowflake…)
→ No segmentation, no nurture capability, no personalisation
→ A team burned by previous bloated CRM rollouts
As Denis Vujicic, CTO, put it:
‘We’ve never had a CRM implementation truly succeed. This time, we needed it done right, clean, scalable, and deeply integrated with our stack.’
So we split the project into 3 phases:
Map and architect
→ Audit every platform and data flow
→ Design HubSpotHQ sync so Snowflake stays the source of truth.
→ Create custom objects for Listing, Reviews and Awards
Migrate and integrate
→ 1.1M+ records, cleaned and enriched.
→ Connect 10+ systems with a mix of native and custom integrations.
→ Set up advanced segmentation, nurture workflows, and automation.
Train and optimise
→ Get the teams hands-on with HubSpot.
→ Launch dashboards and automation
→ Refine in sprints so the stack keeps getting better.
‘They made our HubSpot onboarding not just possible - but genuinely easy [...] We’re finally getting real value from HubSpot.’ - Gregor Hartnell, Director of Operations
The result:
→ Clean, connected data
→ Full-funnel visibility
→ Less manual grind, more speed
→ Segmentation and personalisation at scale
What more could you want?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
1 comments
Author:
Nathan Reiche
Sep 16, 2025 03:51 AM
repost
raise your hand if you've been personally victimized by messy, disconnected data 🙋
you're not alone - most businesses are making decisions with just 20% of their data, while the other 80% is hiding in plain sight
HubSpot connects all of it (emails, call logs, customer feedback + more) in one place, so you can finally stop guessing and start growing
see why having all the data, makes all the difference.
you're not alone - most businesses are making decisions with just 20% of their data, while the other 80% is hiding in plain sight
HubSpot connects all of it (emails, call logs, customer feedback + more) in one place, so you can finally stop guessing and start growing
see why having all the data, makes all the difference.
29 comments
Author:
HubSpot
Sep 16, 2025 02:30 AM
regular
The way we measure campaigns today feels more like putting up a billboard and waiting to see if the shop gets busier.
Impressions and clicks just don’t tell the full story anymore…
You launch the campaign.
You monitor the dashboard obsessively.
Clicks increase. Impressions rise.
But days later, sales barely move.
Sound familiar?
This happens to businesses more often than everyone would like to admit.
We often focus on metrics that are easy to track, but don’t necessarily reflect real business outcomes.
But then then we are hit with the realisation:
If these clicks and views don’t translate into tangible results, what is the value of measuring them?
Well, let’s think of traditional metrics as counting footsteps inside a retail store. It shows activity, sure.
But it doesn’t show whether those visits led to purchases.
That’s why we need to change how we measure success
What truly matters is lift:
→ How many footsteps result in sales?
→ How many impressions lead to engagement and conversion?
Rand Fishkin explains this perfectly in his blog, ‘Exactly What to Measure with Lift Based Marketing Investments’:
→ ‘Attribution is dead’, thank you cookie changes, privacy laws, dark traffic and multi-device journeys!
→ The ‘alligator graph’ is everywhere, impressions climb upwards while clicks sink, as platforms keep traffic for themselves in a zero-click world.
→ ‘Customer journeys aren’t funnels anymore, they’re pinball machines.’ People inevitably bounce between platforms, channels, and conversation before making a decision.
So maybe the real challenge isn’t that our dashboards are empty.
It’s that we’re asking the wrong questions.
Because at the end of the day, counting footsteps doesn’t grow a store. What grows it is understanding why people came in, and why they stayed.
So, next time you launch a campaign, ask yourself:
→ Are you chasing clicks, or creating lift?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
Impressions and clicks just don’t tell the full story anymore…
You launch the campaign.
You monitor the dashboard obsessively.
Clicks increase. Impressions rise.
But days later, sales barely move.
Sound familiar?
This happens to businesses more often than everyone would like to admit.
We often focus on metrics that are easy to track, but don’t necessarily reflect real business outcomes.
But then then we are hit with the realisation:
If these clicks and views don’t translate into tangible results, what is the value of measuring them?
Well, let’s think of traditional metrics as counting footsteps inside a retail store. It shows activity, sure.
But it doesn’t show whether those visits led to purchases.
That’s why we need to change how we measure success
What truly matters is lift:
→ How many footsteps result in sales?
→ How many impressions lead to engagement and conversion?
Rand Fishkin explains this perfectly in his blog, ‘Exactly What to Measure with Lift Based Marketing Investments’:
→ ‘Attribution is dead’, thank you cookie changes, privacy laws, dark traffic and multi-device journeys!
→ The ‘alligator graph’ is everywhere, impressions climb upwards while clicks sink, as platforms keep traffic for themselves in a zero-click world.
→ ‘Customer journeys aren’t funnels anymore, they’re pinball machines.’ People inevitably bounce between platforms, channels, and conversation before making a decision.
So maybe the real challenge isn’t that our dashboards are empty.
It’s that we’re asking the wrong questions.
Because at the end of the day, counting footsteps doesn’t grow a store. What grows it is understanding why people came in, and why they stayed.
So, next time you launch a campaign, ask yourself:
→ Are you chasing clicks, or creating lift?
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Sep 11, 2025 02:00 AM
regular
I used to think website traffic was proof that my agency mattered online.
But here’s the reality: a spike is just a momentary crowd.
It’s not a community.
It’s not loyalty.
And it’s certainly not impact.
Frustratingly, many of us have been sold the myth that more traffic automatically means more success.
The data says otherwise:
→ 60% of Google searches end without a click (SparkToro).
→ Over 90% of content gets no organic traffic at all (Ahrefs).
→ Social platforms are now 'walled gardens’, controlled by the 2 big players Meta and Google with nearly half of all US digital advertising dollars going into both platforms.
These numbers make one thing very clear:
Traffic is no longer the measure of success it once was.
With AI, the internet has changed.
They watch, read, and engage where they are.
They have 50+ tabs open at any given time.
That means the metric that matters now isn’t how many people you can pull to your website. It’s the impact you make where they already are.
The real game now?
Turning up where your audience already lives, and giving them a reason to stay there with you.
So the question is: is your brand strong enough that they choose to stick around?
P.S. HubSpot reportedly lost 80% of their blog traffic yet their revenue is up 17% YoY. Don’t chase the vanity metrics.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
But here’s the reality: a spike is just a momentary crowd.
It’s not a community.
It’s not loyalty.
And it’s certainly not impact.
Frustratingly, many of us have been sold the myth that more traffic automatically means more success.
The data says otherwise:
→ 60% of Google searches end without a click (SparkToro).
→ Over 90% of content gets no organic traffic at all (Ahrefs).
→ Social platforms are now 'walled gardens’, controlled by the 2 big players Meta and Google with nearly half of all US digital advertising dollars going into both platforms.
These numbers make one thing very clear:
Traffic is no longer the measure of success it once was.
With AI, the internet has changed.
They watch, read, and engage where they are.
They have 50+ tabs open at any given time.
That means the metric that matters now isn’t how many people you can pull to your website. It’s the impact you make where they already are.
The real game now?
Turning up where your audience already lives, and giving them a reason to stay there with you.
So the question is: is your brand strong enough that they choose to stick around?
P.S. HubSpot reportedly lost 80% of their blog traffic yet their revenue is up 17% YoY. Don’t chase the vanity metrics.
—
Hey, I’m Nathan. We help B2B companies to build go-to-market engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Sep 08, 2025 03:42 AM
quote
Exactly how we see it at *content* chemistry (Content Chemistry). It’s literally in our name ✊
0 comments
Author:
Nathan Reiche
Sep 03, 2025 11:09 PM
regular
Missed HubSpot's INBOUND 2025 conference this week? Not to worry. We’ve got you covered!
In a live webinar next week, we’ll recap the keynote, sessions, product updates, reactions and how HubSpot can help you finish 2025 strong! As a HubSpot Platinum Solutions Partner, we have access to loads of resources that we're able to share with you.
If you can't attend, no worries – register anyway and we'll email you the recording.
INBOUND 2025 comes to San Francisco for the first time.
Register now: https://hubs.ly/Q03GCVXt0
Look forward to seeing you next week!
#marketing #gtm #digitalmarketing #hubspot #inbound
In a live webinar next week, we’ll recap the keynote, sessions, product updates, reactions and how HubSpot can help you finish 2025 strong! As a HubSpot Platinum Solutions Partner, we have access to loads of resources that we're able to share with you.
If you can't attend, no worries – register anyway and we'll email you the recording.
INBOUND 2025 comes to San Francisco for the first time.
Register now: https://hubs.ly/Q03GCVXt0
Look forward to seeing you next week!
#marketing #gtm #digitalmarketing #hubspot #inbound
2 comments
Author:
Nathan Reiche
Sep 02, 2025 12:01 AM
regular
GTM gets thrown around a lot.
Most “go-to-market strategies” I see are really just marketing plans, sales cadences, and product roadmaps running in parallel.
A true GTM is the operating system for how your company drives revenue.
It’s the connection between who you’re targeting, how you reach them, how you convert them, and how you expand them.
It’s as much about process and sequencing as it is about channels.
In practice, that means:
→ ICPs defined by segment, deal size, buying triggers, and urgency
→ Messaging that carries through ads, sales calls, onboarding, and customer success
→ Campaigns where SEO, paid, outbound, email, and content are coordinated
→ CRM data as the single source of truth for every team touching the customer
→ Lead scoring that predicts sales readiness based on behaviour and context
→ Shared definitions of what’s qualified, what’s ready, and what happens next
Without this, you’re just optimising parts in isolation – and wondering why the whole machine isn’t moving faster.
We work with B2B companies who want more than surface-level tactics. They want a GTM engine that’s predictable, measurable, and repeatable.
If that’s where you’re headed too, drop “GTM” in the comments and I’ll send you a link for a free strategy session. We’ll map what your GTM could look like when everything moves in sync.
—
Hey, I’m Nathan. We help B2B companies to build revenue-focused marketing engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
Most “go-to-market strategies” I see are really just marketing plans, sales cadences, and product roadmaps running in parallel.
A true GTM is the operating system for how your company drives revenue.
It’s the connection between who you’re targeting, how you reach them, how you convert them, and how you expand them.
It’s as much about process and sequencing as it is about channels.
In practice, that means:
→ ICPs defined by segment, deal size, buying triggers, and urgency
→ Messaging that carries through ads, sales calls, onboarding, and customer success
→ Campaigns where SEO, paid, outbound, email, and content are coordinated
→ CRM data as the single source of truth for every team touching the customer
→ Lead scoring that predicts sales readiness based on behaviour and context
→ Shared definitions of what’s qualified, what’s ready, and what happens next
Without this, you’re just optimising parts in isolation – and wondering why the whole machine isn’t moving faster.
We work with B2B companies who want more than surface-level tactics. They want a GTM engine that’s predictable, measurable, and repeatable.
If that’s where you’re headed too, drop “GTM” in the comments and I’ll send you a link for a free strategy session. We’ll map what your GTM could look like when everything moves in sync.
—
Hey, I’m Nathan. We help B2B companies to build revenue-focused marketing engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
1 comments
Author:
Nathan Reiche
Sep 01, 2025 12:00 AM
regular
Most businesses think they’re doing inbound.
But if your strategy stops at “we post content”...
You’re actually doing content distribution instead of inbound.
Here’s what inbound really means:
It’s not the content itself.
But it’s the system behind the content.
→ SEO content that attracts the right ICP
→ CTAs that drive lead capture
→ Landing pages that actually convert
→ Email workflows that nurture with purpose
→ CRM tracking, lead scoring and qualification
→ Sales enablement that turns MQLs into revenue
It’s a full-funnel engine (not a blog post with fingers crossed).
Years ago, we were publishing content too, but it wasn’t tied to outcomes.
And it’s a big investment of time and resources if it’s not tied into the customer journey.
Time that could be spent:
- Improving your service
- Building referral partnerships
- Streamlining your sales process
Since then, we’ve helped dozens of B2B businesses turn their content into actual revenue systems – backed by HubSpot.
And that’s the version of inbound that works in 2025.
If you’re creating content, but not seeing leads – or worse, not seeing pipeline...
Let’s talk.
We offer a free strategy call to walk through your current inbound setup and show where it’s leaking.
Drop “Marketing” in the comments and I’ll send the link.
—
Hey, I’m Nathan. We help B2B companies to build revenue-focused marketing engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
But if your strategy stops at “we post content”...
You’re actually doing content distribution instead of inbound.
Here’s what inbound really means:
It’s not the content itself.
But it’s the system behind the content.
→ SEO content that attracts the right ICP
→ CTAs that drive lead capture
→ Landing pages that actually convert
→ Email workflows that nurture with purpose
→ CRM tracking, lead scoring and qualification
→ Sales enablement that turns MQLs into revenue
It’s a full-funnel engine (not a blog post with fingers crossed).
Years ago, we were publishing content too, but it wasn’t tied to outcomes.
And it’s a big investment of time and resources if it’s not tied into the customer journey.
Time that could be spent:
- Improving your service
- Building referral partnerships
- Streamlining your sales process
Since then, we’ve helped dozens of B2B businesses turn their content into actual revenue systems – backed by HubSpot.
And that’s the version of inbound that works in 2025.
If you’re creating content, but not seeing leads – or worse, not seeing pipeline...
Let’s talk.
We offer a free strategy call to walk through your current inbound setup and show where it’s leaking.
Drop “Marketing” in the comments and I’ll send the link.
—
Hey, I’m Nathan. We help B2B companies to build revenue-focused marketing engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
1 comments
Author:
Nathan Reiche
Aug 27, 2025 12:00 AM
regular
Still relying on that once-a-year eBook to collect emails?
Your audience is changing.
→ Their inboxes are full.
→ Their patience is thin.
→ And AI can answer most of their burning questions.
There are better ways to pull people into your marketing, and they often convert higher, faster, and with more intent.
Here are 5 lead examples you can use in B2B that actually get the clicks:
1. Webinars that solve real problems
→ Live or on-demand, but always built around urgency
→ Teach, don’t pitch
→ Bonus points if they walk away with a framework they can apply tomorrow
2. Quizzes that intrigue
→ Self-assessments that reveal something about them
→ Built-in data goldmine for tailored nurture
3. Interactive tools they’ll actually use
→ ROI calculators, maturity scorecards, diagnostics
→ High utility = high perceived value = high intent
4. Data that isn’t generic
→ Share internal insights, niche benchmarks, or real numbers
→ Skip the fluff. Give them something they can’t Google
5. Cheatsheets worth pinning
→ Quick-reference guides for busy operators
→ No theory. All action.
→ If they save it, you’ve already won
If you’ve read this far, chances are you already know the game’s changing.
Content downloads like eBooks and whitepapers still work for lead gen.
It’s more that your customers are sharper. Their standards are higher.
And if you’re still reading this, odds are… so are yours.
—
Hey, I’m Nathan. We help B2B companies to build revenue-focused marketing engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
Your audience is changing.
→ Their inboxes are full.
→ Their patience is thin.
→ And AI can answer most of their burning questions.
There are better ways to pull people into your marketing, and they often convert higher, faster, and with more intent.
Here are 5 lead examples you can use in B2B that actually get the clicks:
1. Webinars that solve real problems
→ Live or on-demand, but always built around urgency
→ Teach, don’t pitch
→ Bonus points if they walk away with a framework they can apply tomorrow
2. Quizzes that intrigue
→ Self-assessments that reveal something about them
→ Built-in data goldmine for tailored nurture
3. Interactive tools they’ll actually use
→ ROI calculators, maturity scorecards, diagnostics
→ High utility = high perceived value = high intent
4. Data that isn’t generic
→ Share internal insights, niche benchmarks, or real numbers
→ Skip the fluff. Give them something they can’t Google
5. Cheatsheets worth pinning
→ Quick-reference guides for busy operators
→ No theory. All action.
→ If they save it, you’ve already won
If you’ve read this far, chances are you already know the game’s changing.
Content downloads like eBooks and whitepapers still work for lead gen.
It’s more that your customers are sharper. Their standards are higher.
And if you’re still reading this, odds are… so are yours.
—
Hey, I’m Nathan. We help B2B companies to build revenue-focused marketing engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
0 comments
Author:
Nathan Reiche
Aug 26, 2025 12:00 AM
regular
Somewhere along the line, businesses got distracted.
Chasing metrics. Scaling systems. Writing for shareholders instead of humans.
And buyers?
They quietly began slipping out the side door: ghosting reps and avoiding inboxes.
And turning to AI, peer reviews, and communities instead.
→ 75% of buyers now prefer a rep-free sales experience.
→ 31% of Aussies think AI could help with product research.
→ The line between B2B and B2C? It’s started to blur.
And why? As Kat Warboys HubSpot’s APAC Marketing Director put it:
‘Buyers just want a delightful and frictionless buying experience.’
But what they’re getting is…
→ Irrelevant marketing
→ Robotic emails
→ Long wait times
→ Jargon heavy websites.
The opposite of delight.
Here’s the truth:
Whether you’re selling to a startup or a solo shopper, people want to feel understood.
Helped and heard.
Not herded.
→ Personalised journeys matter
→ Fast, human-first support matters
→ Experiences that reduce friction actually drive revenue
So if your brand is still drawing a thick line between ‘B2B’ and ‘B2C,’ it might be time to put your buyer back at the centre.
And build something they want.
—
Hey, I’m Nathan. We help B2B companies to build revenue-focused marketing engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
Chasing metrics. Scaling systems. Writing for shareholders instead of humans.
And buyers?
They quietly began slipping out the side door: ghosting reps and avoiding inboxes.
And turning to AI, peer reviews, and communities instead.
→ 75% of buyers now prefer a rep-free sales experience.
→ 31% of Aussies think AI could help with product research.
→ The line between B2B and B2C? It’s started to blur.
And why? As Kat Warboys HubSpot’s APAC Marketing Director put it:
‘Buyers just want a delightful and frictionless buying experience.’
But what they’re getting is…
→ Irrelevant marketing
→ Robotic emails
→ Long wait times
→ Jargon heavy websites.
The opposite of delight.
Here’s the truth:
Whether you’re selling to a startup or a solo shopper, people want to feel understood.
Helped and heard.
Not herded.
→ Personalised journeys matter
→ Fast, human-first support matters
→ Experiences that reduce friction actually drive revenue
So if your brand is still drawing a thick line between ‘B2B’ and ‘B2C,’ it might be time to put your buyer back at the centre.
And build something they want.
—
Hey, I’m Nathan. We help B2B companies to build revenue-focused marketing engines on HubSpot.
→ Award-winning
→ HubSpot Platinum Solutions Partner
→ HubSpot Onboarding Accredited
→ Google Partner
→ 5 star HubSpot/Google reviews
DM me “Marketing” or visit my profile to book in a Free Marketing Strategy Session.
1 comments
Author:
Nathan Reiche
James Norquay
Founder of Prosperity Media - Specialist SEO, GEO & Digital PR Agency (Winner Best Large SEO Agency in APAC 2025)LinkedIn Profile
Email
Name
James Norquay
Title
James Norquay - Founder of Prosperity Media
Headline
Founder of Prosperity Media - Specialist SEO, GEO & Digital PR Agency (Winner Best Large SEO Agency in APAC 2025)
Location
Sydney, New South Wales
Summary
At Prosperity Media we work with brands both big and small to drive growth online. We have a strong focus on being transparent, being results driven and providing a high level of customer service. We strive to get you more traffic, high-quality links, more conversions, rankings and growth you would be happy to talk about.
Some example client results from SEO campaigns -
Spacer.com.au - 285% growth in organic traffic.
Open Colleges - 356.82% growth in organic traffic.
Open Agent - 271% growth in organic traffic.
Career FAQs - 141% growth in organic traffic.
The Volte - 1,810% growth in organic traffic.
Feel free to give the team a call today on 1300 886 452 or visit, https://prosperitymedia.com.au/ let's talk about how we can help grow your business via SEO, GEO & Digital PR.
Some example client results from SEO campaigns -
Spacer.com.au - 285% growth in organic traffic.
Open Colleges - 356.82% growth in organic traffic.
Open Agent - 271% growth in organic traffic.
Career FAQs - 141% growth in organic traffic.
The Volte - 1,810% growth in organic traffic.
Feel free to give the team a call today on 1300 886 452 or visit, https://prosperitymedia.com.au/ let's talk about how we can help grow your business via SEO, GEO & Digital PR.
Snippet
Founder of Prosperity Media - Specialist SEO ... Australia. James Norquay Training Background - James Norquay has worked in the SEO and digital marketing field in ...
Current Experiences
Founder - Specialist SEO & Digital PR Agency
Prosperity Media
Sydney
Started: Dec 2012 - Present
Founder of Prosperity Media, a specialist SEO, GEO & Digital PR Agency based in Sydney CBD (Surry Hills).
Our vision is to be APAC’s most awarded & trusted SEO consultancy.
Our purpose is to bring ethical thought leadership & brilliant ideas to the marketing industry so that SEO (content, DPR and GEO) becomes a preferred performance channel & driver of growth for clients.
We’re on a mission to educate our team, our clients & the industry as to what world-class SEO can be.
We specialize in SEO, Digital PR, Technical SEO, Content Marketing, Link Acquisition, and Digital PR with an emphasis on dealing with local consultants you can trust. We provide value for money and 100% transparency and be charged by the hour. We would rather have clients learn as much as they can about SEO and feel they are working with a business that is transparent.
Some example clients Prosperity Media have worked with in Australia and the USA Market:
- Binance
- RateCity
- Campaign Monitor
- St George
- Legal Vision
- Home Away
- Open Colleges
- OpenAgent
- Fairfax Media
- Macquarie University
- HBF Health Insurance
- VendHQ
+ Many other mid-large businesses and in-house SEO Teams!
If you feel your business needs to maximize its SEO feel free to message me for a proposal today.
Our vision is to be APAC’s most awarded & trusted SEO consultancy.
Our purpose is to bring ethical thought leadership & brilliant ideas to the marketing industry so that SEO (content, DPR and GEO) becomes a preferred performance channel & driver of growth for clients.
We’re on a mission to educate our team, our clients & the industry as to what world-class SEO can be.
We specialize in SEO, Digital PR, Technical SEO, Content Marketing, Link Acquisition, and Digital PR with an emphasis on dealing with local consultants you can trust. We provide value for money and 100% transparency and be charged by the hour. We would rather have clients learn as much as they can about SEO and feel they are working with a business that is transparent.
Some example clients Prosperity Media have worked with in Australia and the USA Market:
- Binance
- RateCity
- Campaign Monitor
- St George
- Legal Vision
- Home Away
- Open Colleges
- OpenAgent
- Fairfax Media
- Macquarie University
- HBF Health Insurance
- VendHQ
+ Many other mid-large businesses and in-house SEO Teams!
If you feel your business needs to maximize its SEO feel free to message me for a proposal today.
Industry: Marketing and Advertising
Company Size: 10-50 (29 staff)
Director
Sydney SEO Conference
Sydney
Started: Jan 2020 - Present
For any Australian SEOs & Digital Marketers we have had Aledya Solis, Kyle Roof, Matt Diggity, Jared Codling, Bernard Huang, Jes Scholz and many others.
- Five things I learned from building 148,833 backlinks, - - How SEO works in 2020an in depth inquiry into Googles Algorithm
- Ways to make money via Affiliate Marketing in 2020
- SEO Copywriting from clicks to Conversion
- Five things I learned from building 148,833 backlinks, - - How SEO works in 2020an in depth inquiry into Googles Algorithm
- Ways to make money via Affiliate Marketing in 2020
- SEO Copywriting from clicks to Conversion
Industry: n/a
Company Size: n/a (n/a staff)
SEO Conference Speaker
SEO, Growth Hacking and Inbound Marketing Training
Australia
Started: Jan 2012 - Present
James Norquay Training Background -
James Norquay has worked in the SEO and digital marketing field in the Australian market for over 10 years. James started working in the field by developing his own network of content websites. These sites generated over 22 million unique visitors, which he later sold. He then moved into consulting, working directly with companies such as Virgin Mobile, David Jones, Woolworths, Apparel Group, Maurice Blackburn, Travel NT and Citi Bank to drive SEO and inbound marketing growth.
He currently works as Consulting Director at a high performance SEO and Inbound Marketing Company called Prosperity Media based in Sydney. The team works with ASX listed companies, funded startups and mid-sized business.
Speaking Experience –
DMA Conference Melbourne 2019
DMA Conference Melbourne 2020
Chiang Mai SEO conference workshop 2023
Ahrefs Singapore SEO Summit 2023
Bali SEOcon
Sydney SEO Conference 2023
Sydney SEO Conference 2020
Matt Diggity YouTube Interview
StartCon 2017
Sydney SEO meetup
Growth Hackers Australia meetup
Digital marketers Australia Meetup (syd/melb)
SMX Sydney 2012 – Main Stage
SMX Sydney 2014 – Main Stage
Online Retailer Sydney Conference 2015
Online Retailer Sydney Conference 2016
South Start Adelaide 2016 – 600 people
Big Digital Adelaide Conference 2016
Advanced Online Marketing Conference 2015
News Corp Digital Event 2015
Sydney Breakfast Seminar Melon Media 2015
SEM Rush Webinar 2015
SEO Meetup Sydney 2014
Offis Dinner Event 2014
Experienced Instructor at General Assembly
Experienced Speaker at numerous other conferences and search events in Australia & UK.
James Norquay has worked in the SEO and digital marketing field in the Australian market for over 10 years. James started working in the field by developing his own network of content websites. These sites generated over 22 million unique visitors, which he later sold. He then moved into consulting, working directly with companies such as Virgin Mobile, David Jones, Woolworths, Apparel Group, Maurice Blackburn, Travel NT and Citi Bank to drive SEO and inbound marketing growth.
He currently works as Consulting Director at a high performance SEO and Inbound Marketing Company called Prosperity Media based in Sydney. The team works with ASX listed companies, funded startups and mid-sized business.
Speaking Experience –
DMA Conference Melbourne 2019
DMA Conference Melbourne 2020
Chiang Mai SEO conference workshop 2023
Ahrefs Singapore SEO Summit 2023
Bali SEOcon
Sydney SEO Conference 2023
Sydney SEO Conference 2020
Matt Diggity YouTube Interview
StartCon 2017
Sydney SEO meetup
Growth Hackers Australia meetup
Digital marketers Australia Meetup (syd/melb)
SMX Sydney 2012 – Main Stage
SMX Sydney 2014 – Main Stage
Online Retailer Sydney Conference 2015
Online Retailer Sydney Conference 2016
South Start Adelaide 2016 – 600 people
Big Digital Adelaide Conference 2016
Advanced Online Marketing Conference 2015
News Corp Digital Event 2015
Sydney Breakfast Seminar Melon Media 2015
SEM Rush Webinar 2015
SEO Meetup Sydney 2014
Offis Dinner Event 2014
Experienced Instructor at General Assembly
Experienced Speaker at numerous other conferences and search events in Australia & UK.
Industry: n/a
Company Size: n/a (n/a staff)
Contact Information
Emails:
[email protected]
(100) (work)
[email protected]
(100) (personal)
[email protected]
(70) (work)
Phones:
0403838929
(100) (mobile)
+61 1300 886 452
(100)
+61 2 9266 1755
(100)
+61 403 838 929
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/norquay
(100)
LinkedIn:
https://www.linkedin.com/in/james-norquay-20125214
(100)
Twitter:
https://twitter.com/connections8
(100)
LinkedIn Posts - James Norquay
50 post(s) found
Dec 09, 2025 11:05 PM
regular
Today is my dad’s birthday.
He passed away almost four years ago, and there isn’t a day that goes by where I don’t think about him.
He ran a small wedding car hire business for many years, and some of the best lessons I’ve carried into my own career came directly from him.
1. Show up early: never be late.
Dad was the type of person who’d arrive at the airport 3 hours before a flight. He believed punctuality was a sign of respect.
It’s something I’ve carried into business ever since be early, be prepared, be reliable.
2. Always be honest with your customers.
He was a straight shooter. He treated every couple and every booking with integrity, and he always did the right thing, even when no one was watching.
Since day one, I’ve tried to build the same honesty and transparency into everything we do.
3. Help your competitors when you can.
Dad had an 8-car garage full of spare parts and was always the first to assist another operator who needed a car, a part, or a hand.
Even after he passed, stories about his generosity and willingness to help flooded in from the industry.
I’ve always tried to follow the same principle respect goes both ways, and I’ve referred millions in business to others over the years.
If you’re lucky enough to still have your father or grandfather around, give them a call, spend time with them, and soak in their wisdom.
They won’t be here forever.
What’s one lesson your dad taught you?
Share it in the comments.
I’d love to read them!
He passed away almost four years ago, and there isn’t a day that goes by where I don’t think about him.
He ran a small wedding car hire business for many years, and some of the best lessons I’ve carried into my own career came directly from him.
1. Show up early: never be late.
Dad was the type of person who’d arrive at the airport 3 hours before a flight. He believed punctuality was a sign of respect.
It’s something I’ve carried into business ever since be early, be prepared, be reliable.
2. Always be honest with your customers.
He was a straight shooter. He treated every couple and every booking with integrity, and he always did the right thing, even when no one was watching.
Since day one, I’ve tried to build the same honesty and transparency into everything we do.
3. Help your competitors when you can.
Dad had an 8-car garage full of spare parts and was always the first to assist another operator who needed a car, a part, or a hand.
Even after he passed, stories about his generosity and willingness to help flooded in from the industry.
I’ve always tried to follow the same principle respect goes both ways, and I’ve referred millions in business to others over the years.
If you’re lucky enough to still have your father or grandfather around, give them a call, spend time with them, and soak in their wisdom.
They won’t be here forever.
What’s one lesson your dad taught you?
Share it in the comments.
I’d love to read them!
10 comments
Author:
James Norquay
Dec 05, 2025 07:19 AM
regular
I’ve seen a few posts lately about Gov AU listings being the “secret weapon” for GEO or AI SEO.
Yes those sites will give you two solid citations.
But that’s all they are: two citations.
If you want to actually scale AI SEO, you’ll need a far broader and more strategic approach.
These listings have been around forever and are extremely easy to sign up for. They’re not new, they’re not game changers they’re just baseline hygiene.
And yes, they get crawled by LLMs I've tracked them.
No, I’m not going to ask you to comment for a list or make you jump through hoops to get them I'll list both in the comments.
Do the basics, but don’t confuse basics with strategy.
Yes those sites will give you two solid citations.
But that’s all they are: two citations.
If you want to actually scale AI SEO, you’ll need a far broader and more strategic approach.
These listings have been around forever and are extremely easy to sign up for. They’re not new, they’re not game changers they’re just baseline hygiene.
And yes, they get crawled by LLMs I've tracked them.
No, I’m not going to ask you to comment for a list or make you jump through hoops to get them I'll list both in the comments.
Do the basics, but don’t confuse basics with strategy.
4 comments
Author:
James Norquay
Nov 27, 2025 06:19 AM
regular
Sydney SEO Conference is back on March 20th 2026 (Conference) March 19th (Mastermind) We will also have a special event planned on March 18th night (TBA).
For 20% off tickets use the code [BlackFriday] on checkout this deal will expire 5th December 2025.
Superstar line up featuring some amazing local and international speakers including:
Kevin Indig
Aleyda Solís
Brodie Clark
James Brockbank
Tim Soulo
Destiny Flaherty
Atena Pegler
Dejan Mladenovski
Frank Duignan
Chloe Ashton
Brie Moreau
William Wang
Lauren Schwartz
Regan McGregor
Thank you to our sponsors
Prosperity Media
Ahrefs
Hall
All profits from the conference and mastermind are donated to our charity party.
Do not miss out tickets selling quickly.
For 20% off tickets use the code [BlackFriday] on checkout this deal will expire 5th December 2025.
Superstar line up featuring some amazing local and international speakers including:
Kevin Indig
Aleyda Solís
Brodie Clark
James Brockbank
Tim Soulo
Destiny Flaherty
Atena Pegler
Dejan Mladenovski
Frank Duignan
Chloe Ashton
Brie Moreau
William Wang
Lauren Schwartz
Regan McGregor
Thank you to our sponsors
Prosperity Media
Ahrefs
Hall
All profits from the conference and mastermind are donated to our charity party.
Do not miss out tickets selling quickly.
7 comments
Author:
James Norquay
Nov 24, 2025 11:30 PM
regular
When people think of “expensive websites,” they usually picture a big design project or a custom CMS.
But some builds go far beyond that into tens or even hundreds of millions.
Here are a few of the most expensive website/portal projects ever delivered:
🏥 1. HealthCare.gov (USA)
Initially budgeted at ~$93M
Final cost estimated between $1.7B–$2.1B
Became a global case study in how complexity + poor rollout planning = massive overruns
🌦️ 2. Bureau of Meteorology (Australia)
Recent rebuild cost AUD $96.5M
Triggered major scrutiny due to cost blowouts
Highlights that large government “websites” are often huge technical programs, not just redesigns
📰 3. Time Inc. Pathfinder.com (1990s)
Early web portal costing $100M–$120M
Shut down in 1999
A reminder from the early Internet era: ambition without clarity can burn serious capital.
💡 Why can these costs get so high?
Because these aren’t simple marketing sites — they’re complex digital ecosystems, often involving:
- Real-time data pipelines
- Legacy system integration
- High security + compliance
- Massive user traffic
- Large, multi-stakeholder governance
✔️ What separates success from a nine-figure failure?
- A clear and controlled scope
- Strong governance and decision-making
- Early SEO + content planning
- Deep integration expertise
- Choosing the right delivery partners
What's your number one website rebuild tip?
But some builds go far beyond that into tens or even hundreds of millions.
Here are a few of the most expensive website/portal projects ever delivered:
🏥 1. HealthCare.gov (USA)
Initially budgeted at ~$93M
Final cost estimated between $1.7B–$2.1B
Became a global case study in how complexity + poor rollout planning = massive overruns
🌦️ 2. Bureau of Meteorology (Australia)
Recent rebuild cost AUD $96.5M
Triggered major scrutiny due to cost blowouts
Highlights that large government “websites” are often huge technical programs, not just redesigns
📰 3. Time Inc. Pathfinder.com (1990s)
Early web portal costing $100M–$120M
Shut down in 1999
A reminder from the early Internet era: ambition without clarity can burn serious capital.
💡 Why can these costs get so high?
Because these aren’t simple marketing sites — they’re complex digital ecosystems, often involving:
- Real-time data pipelines
- Legacy system integration
- High security + compliance
- Massive user traffic
- Large, multi-stakeholder governance
✔️ What separates success from a nine-figure failure?
- A clear and controlled scope
- Strong governance and decision-making
- Early SEO + content planning
- Deep integration expertise
- Choosing the right delivery partners
What's your number one website rebuild tip?
4 comments
Author:
James Norquay
Nov 24, 2025 05:21 AM
regular
By now, most of you will have heard about the Bureau of Meteorology’s new website, a project that came with a $96.5 million price tag. A major investment for any government agency.
However, early analysis suggests that SEO migration processes were not fully implemented during the rebuild.
Ahrefs data indicates a drop in keyword rankings from 1.3 million to just 354,000 between August and November.
That kind of decline is a strong signal that the migration wasn’t executed with SEO best practices in mind.
A host of technical SEO issues at play here.
To add to this, the new site is currently showing more than 1,600 broken links from legacy pages, another clear indicator that critical SEO and content redirect mapping steps were missed.
For any enterprise-level site, it’s essential to involve a specialist SEO agency or a digital team with deep SEO experience early in the project. It’s the only way to safeguard traffic, visibility, and user experience during major platform or domain changes.
I’ve included a simple three-page migration checklist below.
It’s not a complete framework, but hopefully it provides some helpful direction for organisations, consultants, and brands planning a migration.
Getting these steps right from day one makes all the difference.
However, early analysis suggests that SEO migration processes were not fully implemented during the rebuild.
Ahrefs data indicates a drop in keyword rankings from 1.3 million to just 354,000 between August and November.
That kind of decline is a strong signal that the migration wasn’t executed with SEO best practices in mind.
A host of technical SEO issues at play here.
To add to this, the new site is currently showing more than 1,600 broken links from legacy pages, another clear indicator that critical SEO and content redirect mapping steps were missed.
For any enterprise-level site, it’s essential to involve a specialist SEO agency or a digital team with deep SEO experience early in the project. It’s the only way to safeguard traffic, visibility, and user experience during major platform or domain changes.
I’ve included a simple three-page migration checklist below.
It’s not a complete framework, but hopefully it provides some helpful direction for organisations, consultants, and brands planning a migration.
Getting these steps right from day one makes all the difference.
35 comments
Author:
James Norquay
Nov 21, 2025 09:48 AM
regular
Every time we attend a conference locally or internationally we run an internal session in the office to share and break down the best insights our team captured.
Last week we had 7 team members attend one of the world’s leading SEO events, the Chiang Mai SEO Conference.
We brought the team together to unpack key learnings, discuss ideas, and map out what we can implement across client sites and our own digital assets.
This is how you stay ahead of the competition:
learn fast, share fast, implement fast.
Last week we had 7 team members attend one of the world’s leading SEO events, the Chiang Mai SEO Conference.
We brought the team together to unpack key learnings, discuss ideas, and map out what we can implement across client sites and our own digital assets.
This is how you stay ahead of the competition:
learn fast, share fast, implement fast.
1 comments
Author:
James Norquay
Nov 20, 2025 10:46 AM
regular
“ChatGPT doesn’t send any traffic…”
I’ve heard this a lot over the past year and honestly, it reminds me of SEO back in 2005 when I first started.
But here’s the reality:
For one of our clients, traffic from ChatGPT jumped from 3,451 clicks last year to over 35,327 clicks this year.
Not massive, but a almost 10x increase that’s only going up.
ChatGPT can send traffic if you optimise for it.
A few GEO / AI SEO tips that are worth testing:
🔥 1. Strengthen your brand signals
ChatGPT leans heavily on trusted, well-known sources. Earn mentions, citations, awards and build authority across the web.
Best citations to secure are ones which are already showing in LLMs for your vertical.
🔥 2. Optimise content for direct answers
Write content that’s structured, clear, and super helpful. Think: concise definitions, step-by-step breakdowns, and highly factual content.
🔥 3. Build topical depth, not just breadth
GEO favours brands that go deep in a niche. Create clusters, expand subtopics, and own your category. Use query fan out method - https://lnkd.in/g2Yz-ZcM
🔥 4. Focus on entity optimisation
Use consistent naming and clear associations across your site and sites that reference your brand externally. You want AI models to easily understand who you are and what you’re known for.
🔥 5. Keep content fresh
ChatGPT output tends to surface sources with updated, actively maintained pages. We have defiantly noticed a freshness bias from testing. Good study from Ahrefs on the topic here - https://lnkd.in/gGP5JsBT
🔥 6. Use crawl data to see how LLMs interpret your site tools like Perplexity Profiles, OpenAI crawling reports, and other LLM crawler logs give insights into how AI models read, classify, and summarise your pages. Track what's being crawled, what’s being ignored, and how your content is being contextualised then optimise based on the gaps.
Here's some of the user agents to lookout for - https://lnkd.in/gcmbih2T
🔥 7. Add share via AI buttons
Adding “Share to ChatGPT / Perplexity / Claude” buttons is a simple but effective way to increase AI-driven distribution.
We’re still early, just like SEO two decades ago, but the upside for brands that take GEO is growing.
Don't stop investing in traditional SEO, whilst this client secured a good number of clicks from ChatGPT and conversions, Bing and Google organic was significant more.
If you’re not preparing for AI-driven search behaviour now, you’ll be playing catch-up later.
I’ve heard this a lot over the past year and honestly, it reminds me of SEO back in 2005 when I first started.
But here’s the reality:
For one of our clients, traffic from ChatGPT jumped from 3,451 clicks last year to over 35,327 clicks this year.
Not massive, but a almost 10x increase that’s only going up.
ChatGPT can send traffic if you optimise for it.
A few GEO / AI SEO tips that are worth testing:
🔥 1. Strengthen your brand signals
ChatGPT leans heavily on trusted, well-known sources. Earn mentions, citations, awards and build authority across the web.
Best citations to secure are ones which are already showing in LLMs for your vertical.
🔥 2. Optimise content for direct answers
Write content that’s structured, clear, and super helpful. Think: concise definitions, step-by-step breakdowns, and highly factual content.
🔥 3. Build topical depth, not just breadth
GEO favours brands that go deep in a niche. Create clusters, expand subtopics, and own your category. Use query fan out method - https://lnkd.in/g2Yz-ZcM
🔥 4. Focus on entity optimisation
Use consistent naming and clear associations across your site and sites that reference your brand externally. You want AI models to easily understand who you are and what you’re known for.
🔥 5. Keep content fresh
ChatGPT output tends to surface sources with updated, actively maintained pages. We have defiantly noticed a freshness bias from testing. Good study from Ahrefs on the topic here - https://lnkd.in/gGP5JsBT
🔥 6. Use crawl data to see how LLMs interpret your site tools like Perplexity Profiles, OpenAI crawling reports, and other LLM crawler logs give insights into how AI models read, classify, and summarise your pages. Track what's being crawled, what’s being ignored, and how your content is being contextualised then optimise based on the gaps.
Here's some of the user agents to lookout for - https://lnkd.in/gcmbih2T
🔥 7. Add share via AI buttons
Adding “Share to ChatGPT / Perplexity / Claude” buttons is a simple but effective way to increase AI-driven distribution.
We’re still early, just like SEO two decades ago, but the upside for brands that take GEO is growing.
Don't stop investing in traditional SEO, whilst this client secured a good number of clicks from ChatGPT and conversions, Bing and Google organic was significant more.
If you’re not preparing for AI-driven search behaviour now, you’ll be playing catch-up later.
16 comments
Author:
James Norquay
Nov 18, 2025 03:18 AM
regular
Australia's largest SEO Conference is back next March 20th 2026. With the official mastermind on the 19th 2026.
The line ups stacked with some amazing speakers Kevin Indig, Brodie Clark, Destiny Flaherty, James Brockbank, Tim Soulo, Lauren Schwartz and many other great speakers!!
I'm looking to add a small number of quality sponsors to the event (Tool providers, AI tools etc) to join the existing sponsors.
All profits from this event are donated to our charity partner Chris O'brien Lifehouse, so our team is keen to raise as much money as possible!!
Get in touch if you are keen to sponsor.
The line ups stacked with some amazing speakers Kevin Indig, Brodie Clark, Destiny Flaherty, James Brockbank, Tim Soulo, Lauren Schwartz and many other great speakers!!
I'm looking to add a small number of quality sponsors to the event (Tool providers, AI tools etc) to join the existing sponsors.
All profits from this event are donated to our charity partner Chris O'brien Lifehouse, so our team is keen to raise as much money as possible!!
Get in touch if you are keen to sponsor.
6 comments
Author:
James Norquay
Nov 16, 2025 09:58 AM
regular
After an incredible run speaking on the global stage in San Diego and Chiang Mai, I’m gearing up for one more event before the year wraps up.
Next week on November 25th, I’ll be speaking at the Search Marketing Conference in Melbourne, organised by my good friend Stephen E. !!
The speaker lineup is stacked with top local talent, so it’s shaping up to be a solid day of insights and networking.
👉 Grab your ticket: https://lnkd.in/gbvW93Qm
This will be my final event until Sydney SEO Conference in March 2026 taking a much needed break in between 😝
Looking ahead to 2026, one of my goals is to speak at four non SEO events across Australia.
Excited for what’s next!
Next week on November 25th, I’ll be speaking at the Search Marketing Conference in Melbourne, organised by my good friend Stephen E. !!
The speaker lineup is stacked with top local talent, so it’s shaping up to be a solid day of insights and networking.
👉 Grab your ticket: https://lnkd.in/gbvW93Qm
This will be my final event until Sydney SEO Conference in March 2026 taking a much needed break in between 😝
Looking ahead to 2026, one of my goals is to speak at four non SEO events across Australia.
Excited for what’s next!
6 comments
Author:
James Norquay
Nov 15, 2025 05:44 AM
regular
Yesterday I had the privilege of sharing some of my favourite organic growth stories from 20+ years in SEO with an audience of 800 SEOs at the Chiang Mai SEO Conference in Thailand.
Two decades of running SEO and organic growth tests on our own sites and helping clients scale globally has given me plenty of insights to share, and it was awesome to see so much engagement in the room.
It was also great to bring several members of the Prosperity Media team along. Investing in their learning and upskilling with some of the world’s best SEOs helps us stay sharp and continue delivering leading results for our clients and digital assets.
This event truly sets the global benchmark for SEO conferences. Five days of world class speakers, serious operators, and flawless production.
Huge thanks to Karl Kangur, Matt Diggity, Holly Reid and Travis Jamison for the invite and for putting on another exceptional event.
Tickets for the 2026 conference are already selling fast link in the first comment.
#CMSEO2025
Two decades of running SEO and organic growth tests on our own sites and helping clients scale globally has given me plenty of insights to share, and it was awesome to see so much engagement in the room.
It was also great to bring several members of the Prosperity Media team along. Investing in their learning and upskilling with some of the world’s best SEOs helps us stay sharp and continue delivering leading results for our clients and digital assets.
This event truly sets the global benchmark for SEO conferences. Five days of world class speakers, serious operators, and flawless production.
Huge thanks to Karl Kangur, Matt Diggity, Holly Reid and Travis Jamison for the invite and for putting on another exceptional event.
Tickets for the 2026 conference are already selling fast link in the first comment.
#CMSEO2025
30 comments
Author:
James Norquay
Nov 14, 2025 09:32 AM
repost
Great talk by James Norquay at Chiang Mai SEO Conference.
Lots of actionable insights from over 20 years in the industry.
Here’s some quick tips for those that couldn’t attend:
- Leverage internal search as a way to discover pages that should be created
- Find low difficulty affiliate niches by filtering for affiliate codes and filtering for low DR and high traffic sites
- Update pages with new videos every month/quarter to update the page content for freshness and user signals
- Use emotion for linkable assets outreach - like a pet resume builder to help pets get adopted
- Use vibe coding for linkable assets - like a dashboard for the best tiny teams by ARR
- Build helpful tools for links - like a Password strength tester
- Run events and awards in your industry to build your brand and network in the space
P.S I’ve literally taken notes from 21 talks so far and plan to share all the actionable takeaways. And the conference is still not over.
So follow me/connect if you’d like to see any more content like this!
Lots of actionable insights from over 20 years in the industry.
Here’s some quick tips for those that couldn’t attend:
- Leverage internal search as a way to discover pages that should be created
- Find low difficulty affiliate niches by filtering for affiliate codes and filtering for low DR and high traffic sites
- Update pages with new videos every month/quarter to update the page content for freshness and user signals
- Use emotion for linkable assets outreach - like a pet resume builder to help pets get adopted
- Use vibe coding for linkable assets - like a dashboard for the best tiny teams by ARR
- Build helpful tools for links - like a Password strength tester
- Run events and awards in your industry to build your brand and network in the space
P.S I’ve literally taken notes from 21 talks so far and plan to share all the actionable takeaways. And the conference is still not over.
So follow me/connect if you’d like to see any more content like this!
1 comments
Author:
Aaron Taylor
Nov 14, 2025 02:36 AM
regular
Excited to share that Prosperity Media has been named a finalist for 12 awards at the 2026 APAC Search Awards.
This event is the largest and most competitive search marketing awards program in the entire APAC region, so being shortlisted across so many categories is a huge milestone for our team.
What makes this special is that every nomination reflects the real impact our team delivers for clients from technical SEO to digital PR, content and everything in between.
The standard of work across APAC keeps rising every year, so it’s great to see our team’s dedication, creativity, and long-term thinking recognised again.
Massive thanks to our clients for trusting us with their brands, and to our entire Prosperity Media crew for always pushing the limits of what great SEO, Content & Digital PR looks like.
Looking forward to celebrating with everyone in Sydney next year for the awards night!
Onwards and upwards 🚀
This event is the largest and most competitive search marketing awards program in the entire APAC region, so being shortlisted across so many categories is a huge milestone for our team.
What makes this special is that every nomination reflects the real impact our team delivers for clients from technical SEO to digital PR, content and everything in between.
The standard of work across APAC keeps rising every year, so it’s great to see our team’s dedication, creativity, and long-term thinking recognised again.
Massive thanks to our clients for trusting us with their brands, and to our entire Prosperity Media crew for always pushing the limits of what great SEO, Content & Digital PR looks like.
Looking forward to celebrating with everyone in Sydney next year for the awards night!
Onwards and upwards 🚀
2 comments
Author:
James Norquay
Nov 13, 2025 01:25 AM
regular
Another incredible experience at the Chiang Mai Invitational Mastermind, connecting with 60 of the world’s top SEO operators in Crypto, iGaming, Agency and high competition niches.
I’ve had the privilege of attending in 2019, 2023, and now 2025 and it just keeps getting better.
Huge thanks to Karl Kangur , Matt Diggity, and Holly Reid for putting together such a high-calibre event.
This year, I was part of a fantastic mastermind group with Greg Gifford, Victor Karpenko, and several other sharp minds.
What I love most about masterminds is the fresh perspective they bring learning from people who’ve already been where you want to go, talking through challenges, and swapping real-world strategies that move the needle.
We’ll be running a Sydney SEO paid mastermind on March 19th 2026 for top-level operators if you’d like to join, send me a message, only a few spots are left.
#mastermind
I’ve had the privilege of attending in 2019, 2023, and now 2025 and it just keeps getting better.
Huge thanks to Karl Kangur , Matt Diggity, and Holly Reid for putting together such a high-calibre event.
This year, I was part of a fantastic mastermind group with Greg Gifford, Victor Karpenko, and several other sharp minds.
What I love most about masterminds is the fresh perspective they bring learning from people who’ve already been where you want to go, talking through challenges, and swapping real-world strategies that move the needle.
We’ll be running a Sydney SEO paid mastermind on March 19th 2026 for top-level operators if you’d like to join, send me a message, only a few spots are left.
#mastermind
6 comments
Author:
James Norquay
Nov 10, 2025 12:04 PM
regular
One thing I’ve never understood in business, is people who book a call, interview, or meeting and don’t bother to show up.
It’s one of the simplest things you can do: show up early or be on time.
And if you’re running late, just communicate it. It takes 10 seconds and shows respect for the other person’s time.
As your business grows, your time becomes incredibly valuable but so does everyone else’s.
In 20 years of business, I’ve made it a rule: always be on time or let people know if I’m not. It’s a small habit that earns a lot of respect.
It’s one of the simplest things you can do: show up early or be on time.
And if you’re running late, just communicate it. It takes 10 seconds and shows respect for the other person’s time.
As your business grows, your time becomes incredibly valuable but so does everyone else’s.
In 20 years of business, I’ve made it a rule: always be on time or let people know if I’m not. It’s a small habit that earns a lot of respect.
7 comments
Author:
James Norquay
Nov 09, 2025 09:55 AM
regular
Sunday in Chiang Mai 🇹🇭
Today I’m at the Link Building Mastery Conference, surrounded by some of the best link builders from around the world.
There are some serious operators here people securing thousands of links every month.
Huge shoutout to Aaron Taylor from our team at Prosperity Media, who just presented on our Digital PR ideation process the same strategy that’s helped us earn thousands of Tier 1 links over the past few years.
Always great to learn, share, and connect with others pushing the boundaries of SEO and link building.
Great event Jabez Reuben
Today I’m at the Link Building Mastery Conference, surrounded by some of the best link builders from around the world.
There are some serious operators here people securing thousands of links every month.
Huge shoutout to Aaron Taylor from our team at Prosperity Media, who just presented on our Digital PR ideation process the same strategy that’s helped us earn thousands of Tier 1 links over the past few years.
Always great to learn, share, and connect with others pushing the boundaries of SEO and link building.
Great event Jabez Reuben
1 comments
Author:
James Norquay
Nov 07, 2025 09:43 PM
regular
Off to Chiang Mai! ✈️
Heading to the airport this Saturday morning excited to be speaking to 800+ SEOs from around the world at the Chiang Mai SEO Conference.
Grateful to have six Prosperity Media team members joining me for a full week of events, networking, and learning with some of the brightest minds in SEO. We will bring back plenty of knowledge for our clients!!
Big thanks to Karl Kangur for inviting me back to speak. Karl was also very generous to invest in speaker training for the event. Adam Palmeter was amazing to work with, Adam helped me refine my talk and take it to the next level.
One small travel hack I’ve kept over the years my Ahrefs lanyard on my suitcase.
Ahrefs and Tim Soulo have sponsored many of our events in Australia (and the lanyards too!), so this is my little way of giving back with some airport advertising.
Plus, it makes spotting my bag at baggage claim a lot easier. 😄
Heading to the airport this Saturday morning excited to be speaking to 800+ SEOs from around the world at the Chiang Mai SEO Conference.
Grateful to have six Prosperity Media team members joining me for a full week of events, networking, and learning with some of the brightest minds in SEO. We will bring back plenty of knowledge for our clients!!
Big thanks to Karl Kangur for inviting me back to speak. Karl was also very generous to invest in speaker training for the event. Adam Palmeter was amazing to work with, Adam helped me refine my talk and take it to the next level.
One small travel hack I’ve kept over the years my Ahrefs lanyard on my suitcase.
Ahrefs and Tim Soulo have sponsored many of our events in Australia (and the lanyards too!), so this is my little way of giving back with some airport advertising.
Plus, it makes spotting my bag at baggage claim a lot easier. 😄
12 comments
Author:
James Norquay
Nov 05, 2025 11:28 AM
regular
🚩🚨 A BIG red flag in SEO and digital marketing? 🚩🚨
When agency team members are juggling 20, 30, or even 40+ clients each, there’s simply no way your project is getting the love it deserves.
I see resumes like this all the time and it still shocks me.
- That’s not a strategy.
- That’s survival mode.
So whether you’re hiring an agency or applying to work at one, ask the real question:
👉 “How many clients does each team member handle?”
Because no one does their best work while playing client Tetris.
#SEO #DigitalMarketing #SEOagency #AgencyLife
When agency team members are juggling 20, 30, or even 40+ clients each, there’s simply no way your project is getting the love it deserves.
I see resumes like this all the time and it still shocks me.
- That’s not a strategy.
- That’s survival mode.
So whether you’re hiring an agency or applying to work at one, ask the real question:
👉 “How many clients does each team member handle?”
Because no one does their best work while playing client Tetris.
#SEO #DigitalMarketing #SEOagency #AgencyLife
34 comments
Author:
James Norquay
Nov 05, 2025 06:11 AM
regular
Link Building Mastery Conference is this weekend in Chiang Mai.
Some big names are speaking at the event:
Jay Yap
Charles Floate
Kyle Roof
Aaron Taylor
Jabez Reuben
I have just heard from the organiser that limited tickets are left to attend.
https://lnkd.in/gkht4nC5
Some big names are speaking at the event:
Jay Yap
Charles Floate
Kyle Roof
Aaron Taylor
Jabez Reuben
I have just heard from the organiser that limited tickets are left to attend.
https://lnkd.in/gkht4nC5
6 comments
Author:
James Norquay
Nov 04, 2025 03:23 AM
regular
This weekend was a reminder of how quickly fake news travels in the age of LLMs and social media.
A story about supposed “New November 1 road rules: mandatory driving at all times with headlights on!” went viral and even surfaced in ChatGPT responses.
It wasn’t true.
Our law-firm client jumped in to explain why, providing quotes to major outlets.
Within 24 hours, that fact-checking effort turned into valuable media coverage and backlinks for the client.
Chloe Ashton Elysia Sumner
#digitalPR
A story about supposed “New November 1 road rules: mandatory driving at all times with headlights on!” went viral and even surfaced in ChatGPT responses.
It wasn’t true.
Our law-firm client jumped in to explain why, providing quotes to major outlets.
Within 24 hours, that fact-checking effort turned into valuable media coverage and backlinks for the client.
Chloe Ashton Elysia Sumner
#digitalPR
3 comments
Author:
James Norquay
Nov 04, 2025 02:58 AM
quote
See everyone in Thailand next week. Who's attending ?
16 comments
Author:
James Norquay
Nov 02, 2025 01:28 AM
regular
Looking forward to these two great events in November.
- Chiang Mai SEO Conference: One of the best SEO conferences in the world. Thank you to Karl Kangur for getting me to come back after speaking in 2023. The events sold out so unfortunately no tickets left.
- Search Marketing Conference Melbourne. This is a botique search marketing event in Melbourne with a great line up of local and international speakers. Thank you to Stephen E. for putting it on and inviting me down to speak. I just checked and only a few tickets are left, so secure one now!!
Which event will you be at?
- Chiang Mai SEO Conference: One of the best SEO conferences in the world. Thank you to Karl Kangur for getting me to come back after speaking in 2023. The events sold out so unfortunately no tickets left.
- Search Marketing Conference Melbourne. This is a botique search marketing event in Melbourne with a great line up of local and international speakers. Thank you to Stephen E. for putting it on and inviting me down to speak. I just checked and only a few tickets are left, so secure one now!!
Which event will you be at?
3 comments
Author:
James Norquay
Nov 01, 2025 12:32 PM
regular
Back in 2006, I built a MySpace Layouts site that took off thanks to SEO.
Everyone wanted a flashy new profile, and Google was the first stop luckily, my site had thousands of layouts ready to go.
I had to spend long nights on SEO forums, chatting with other marketers on MSN and Skype, and testing everything I could to scale SEO.
The result? Over 25 million visitors before I sold the site to a competitor in 2008.
Then Facebook came along in 2009 and… well, MySpace joined history’s “Top 8” of social networks that didn’t make it.
Still, it was the project that taught me the foundations of SEO which I've built a career on and that sometimes timing (and Tom from MySpace) really is everything.
Everyone wanted a flashy new profile, and Google was the first stop luckily, my site had thousands of layouts ready to go.
I had to spend long nights on SEO forums, chatting with other marketers on MSN and Skype, and testing everything I could to scale SEO.
The result? Over 25 million visitors before I sold the site to a competitor in 2008.
Then Facebook came along in 2009 and… well, MySpace joined history’s “Top 8” of social networks that didn’t make it.
Still, it was the project that taught me the foundations of SEO which I've built a career on and that sometimes timing (and Tom from MySpace) really is everything.
1 comments
Author:
James Norquay
Nov 01, 2025 05:06 AM
quote
Another great month of work by the DPR team at Prosperity Media. Links and mentions feed LLMs so we are seeing some great AI coverage and website authority growth for clients.
0 comments
Author:
James Norquay
Oct 31, 2025 08:59 AM
regular
I've seen a few posts in the past week about using social sharing buttons / links for LLMs to summarize content. I spoke about this at Ahrefs Evolve two weeks ago.
We rolled this out as a test in May this year on some high traffic articles and have noticed some positive results from this.
What are the results?
LLM traffic is up 950% year on year to our site. Whilst this only makes up around 5% of total traffic is a good starting point.
We also track LLMs in our sales CRM and I can see a few converted deals this year off the back of it so it's paying off.
I couldn't attribute this growth to these social buttons, as we have multiple other LLM tests we are running.
Many say GEO / AEO is just SEO!!
Once you start testing, implementing and learning. It's around 80% similar. The 20% is what clients pay for and you need to be testing for.
We rolled this out as a test in May this year on some high traffic articles and have noticed some positive results from this.
What are the results?
LLM traffic is up 950% year on year to our site. Whilst this only makes up around 5% of total traffic is a good starting point.
We also track LLMs in our sales CRM and I can see a few converted deals this year off the back of it so it's paying off.
I couldn't attribute this growth to these social buttons, as we have multiple other LLM tests we are running.
Many say GEO / AEO is just SEO!!
Once you start testing, implementing and learning. It's around 80% similar. The 20% is what clients pay for and you need to be testing for.
13 comments
Author:
James Norquay
Oct 28, 2025 10:30 PM
regular
Great talk at the Sydney SEO Collective last night featuring Kai Forsyth
Some key takeaways aways from the talk:
1. Visibility and citation tracking are the best ways to review AI Seaech success.
2. Adopting statistical rigour to AI tracking approaches.
3. Ensure you are monitoring crawler activity in your AI Search approach.
4. Bot traffic is a leading indicator for search volume within AI Search.
5. Search volume data for AI Search is nascent and have limitations.
It's good to hear these points as it's all part of what we have been building into our GEO / AI SEO offering over the past year and testing many many different things within our agency and own media properties we run.
It was great to sponsor another Sydney SEO Collective this month, just slightly annoying the pizzas took 1.5 hours to arrive as the SEOs attending were getting hungry!!
Some key takeaways aways from the talk:
1. Visibility and citation tracking are the best ways to review AI Seaech success.
2. Adopting statistical rigour to AI tracking approaches.
3. Ensure you are monitoring crawler activity in your AI Search approach.
4. Bot traffic is a leading indicator for search volume within AI Search.
5. Search volume data for AI Search is nascent and have limitations.
It's good to hear these points as it's all part of what we have been building into our GEO / AI SEO offering over the past year and testing many many different things within our agency and own media properties we run.
It was great to sponsor another Sydney SEO Collective this month, just slightly annoying the pizzas took 1.5 hours to arrive as the SEOs attending were getting hungry!!
10 comments
Author:
James Norquay
Oct 16, 2025 09:51 PM
quote
Thanks for the amazing feedback Son Piaz I'm actually going to share some of these stategies and even more at Chiang Mai SEO Conference in November. I think a small number of tickets may still be for sale.
0 comments
Author:
James Norquay
Oct 15, 2025 04:26 AM
regular
After doing 70+ talks in the APAC region in the past 15 years, I was slightly nervous to do my first talk in the USA. But what an amazing experience to speak at Ahrefs Evolve San Diego today.
Thanks to Tim Soulo for the opportunity! The team at Ahrefs knows how to put on an informative and incredible conference!
Everyone was so welcoming and friendly at the event today. Well done to all the speakers.
#AhrefsEvolve #Ahrefs
Thanks to Tim Soulo for the opportunity! The team at Ahrefs knows how to put on an informative and incredible conference!
Everyone was so welcoming and friendly at the event today. Well done to all the speakers.
#AhrefsEvolve #Ahrefs
31 comments
Author:
James Norquay
Oct 13, 2025 07:28 PM
quote
Amazing mastermind dinner in San Diego last night. Thank you to Tim Soulo for organizing.
It was great to chat all things YouTube with Sam Oh, some great ideas on how we can scale what we are doing with video in the next 12 months.
It was great to chat all things YouTube with Sam Oh, some great ideas on how we can scale what we are doing with video in the next 12 months.
0 comments
Author:
James Norquay
Oct 10, 2025 09:09 PM
regular
Can't believe it's been 6.5 years since I was speaking at DMA conference in a panel with Tim Soulo. Thanks to Stephen E. for putting on a great event with the Melbourne F1 at the same time, great times with Dejan Mladenovski Samuel Renotte Karthik Vijay.
Since then the team at Ahrefs has sponsored many conferences we have run in the Australian market we are greatful for the support from the team for the Australian SEO community.
I spoke at Ahrefs Evolve Singapore in 2023 and was meant to be speaking in 2024 again yet had to pull out as I was in hospital, Aaron Taylor stepped up to speak.
This week I'm very greatful that Tim invited me to speak in San Diego at Ahrefs Evolve conference. It's the first time I've spoken in the USA after doing several talks in Asia Pacific.
Who's attending the event next week??
Since then the team at Ahrefs has sponsored many conferences we have run in the Australian market we are greatful for the support from the team for the Australian SEO community.
I spoke at Ahrefs Evolve Singapore in 2023 and was meant to be speaking in 2024 again yet had to pull out as I was in hospital, Aaron Taylor stepped up to speak.
This week I'm very greatful that Tim invited me to speak in San Diego at Ahrefs Evolve conference. It's the first time I've spoken in the USA after doing several talks in Asia Pacific.
Who's attending the event next week??
5 comments
Author:
James Norquay
Oct 09, 2025 05:37 AM
regular
🚀🚨 Must-Attend Alert: Ahrefs Evolve 2025, Limited Tickets Remaining!
SEO is going through its biggest transformation in 15+ years and AI is rewriting the rules of search, content, and marketing careers.
Forget the noise from “AI gurus” on social media this is where the real experts will be breaking down what’s actually happening and what’s next.
Join industry leaders like Mark Schaefer, Cyrus S., Emily Kramer, Peep Laja , Kevin Indig , Carrie Rose, Heather Physioc, Tim Soulo, Patrick Stox, Ryan Law, Sam Oh and many more for two days of practical, no-BS insights on the future of SEO and marketing.
📍 San Diego | October 14–15, 2025
🎟️ Seats are almost gone secure your ticket now: ahrefsevolve.com
This isn’t just another marketing conference it’s the event that will define how we adapt to the AI era.
SEO is going through its biggest transformation in 15+ years and AI is rewriting the rules of search, content, and marketing careers.
Forget the noise from “AI gurus” on social media this is where the real experts will be breaking down what’s actually happening and what’s next.
Join industry leaders like Mark Schaefer, Cyrus S., Emily Kramer, Peep Laja , Kevin Indig , Carrie Rose, Heather Physioc, Tim Soulo, Patrick Stox, Ryan Law, Sam Oh and many more for two days of practical, no-BS insights on the future of SEO and marketing.
📍 San Diego | October 14–15, 2025
🎟️ Seats are almost gone secure your ticket now: ahrefsevolve.com
This isn’t just another marketing conference it’s the event that will define how we adapt to the AI era.
3 comments
Author:
James Norquay
Oct 08, 2025 07:05 AM
regular
Google has just announced the global expansion of AI Mode in Search, which includes availability in Australia today.
Here's a live example of how it looks and the official Google release is here - https://lnkd.in/gzNs58uz
Here's a live example of how it looks and the official Google release is here - https://lnkd.in/gzNs58uz
1 comments
Author:
James Norquay
Oct 08, 2025 02:46 AM
repost
"Tim, you should use nano banana to make a photo of yourself promoting Ahrefs Evolve and post it on LinkedIn."
I trust my team even when I don't understand their GenZ quirks.
So I took a banana in the pantry and made this photo. Hope you "like" it. 😉
Now onto the important stuff...
Our flagship two-day event is just around the corner! 🥳
▪️ 14-15 October.
▪️ San Diego.
▪️ InterContinental hotel.
Did you get your ticket yet?
→ ahrefsevolve(dot)com ←
...
Check out our 🔥 speaker lineup:
🔸 Mark Schaefer - Best-selling author of KNOWN, Marketing Rebellion, and Return On Influence, patented innovator, and keynote speaker across 35 countries.
🔸 Cyrus S.- Ex-Moz Lead SEO who founded Zyppy, scaling a startup from $500K to $2.5M in revenue in one year and a perennial Whiteboard Friday star.
🔸 Emily Kramer - Former Asana and Carta marketer, who co-founded MKT1 Capital (50+ startup investments); her marketing newsletter boasts 50K+ subscribers.
🔸 Peep Laja - CEO at Wynter, Founder of CXL, host of the How to Win podcast.
🔸 Kevin Indig - Former SEO & Growth lead at Shopify, G2, and Atlassian, now angel investor shaping organic strategies at Ramp, Nextdoor, and Snapchat and author of The Growth Memo.
🔸 Madhav Bhandari - Storylane’s Head of Marketing who pioneered “demo-led SEO,” boosting traffic from 20K to 225K monthly and tripling PLG revenue.
🔸 Carrie Rose - Co-founder of Rise at Seven, the award-winning search-first creative agency scaling to 100+ staff and delivering viral campaigns for Amazon and Bumble.
🔸 Chris Cunningham - Head of Social Marketing @ ClickUp and one of its four who started the company.
🔸 Bryan Casey - Vice President, Digital @ IBM, leading their inbound marketing programs, including search, newsletters & podcasting.
🔸 Kayle Larkin - Head of Marketing at Elevar, seasoned SEO consultant, and contributor to Search Engine Journal & Ahrefs Blog.
🔸 John-Henry Scherck - Founder of Growth Plays, who architects SEO and content engines for SaaS leaders like LaunchDarkly and Hopin, generating millions in pipeline.
🔸 Sophie Brannon - Co-Founder & Director of StudioHawk, with over a decade of SEO experience across eCommerce, finance, gaming, health, and SaaS.
🔸 James Norquay - The founder of Prosperity Media, the leading SEO agency in Australia, with experience working in the most competitive global SEO markets, including cryptocurrency, finance, FMCG, health, and news.
🔸 Heather Physioc - Chief Discoverability Officer at VML, Drum Search Leader of the Year, and international keynote speaker.
…plus the Ahrefs team:
🔸 Ryan Law - Director of Content Marketing at Ahrefs, ex-CMO at Animalz.
🔸 Patrick Stox - Technical SEO & Product advisor at Ahrefs, ex-Technical SEO at IBM.
🔸 Sam Oh - VP of Marketing at Ahrefs, and host of Ahrefs TV on YouTube.
🔸 Tim Soulo - CMO at Ahrefs (👈 that's me).
Hope to see you in sunny San Diego next week! 😉
I trust my team even when I don't understand their GenZ quirks.
So I took a banana in the pantry and made this photo. Hope you "like" it. 😉
Now onto the important stuff...
Our flagship two-day event is just around the corner! 🥳
▪️ 14-15 October.
▪️ San Diego.
▪️ InterContinental hotel.
Did you get your ticket yet?
→ ahrefsevolve(dot)com ←
...
Check out our 🔥 speaker lineup:
🔸 Mark Schaefer - Best-selling author of KNOWN, Marketing Rebellion, and Return On Influence, patented innovator, and keynote speaker across 35 countries.
🔸 Cyrus S.- Ex-Moz Lead SEO who founded Zyppy, scaling a startup from $500K to $2.5M in revenue in one year and a perennial Whiteboard Friday star.
🔸 Emily Kramer - Former Asana and Carta marketer, who co-founded MKT1 Capital (50+ startup investments); her marketing newsletter boasts 50K+ subscribers.
🔸 Peep Laja - CEO at Wynter, Founder of CXL, host of the How to Win podcast.
🔸 Kevin Indig - Former SEO & Growth lead at Shopify, G2, and Atlassian, now angel investor shaping organic strategies at Ramp, Nextdoor, and Snapchat and author of The Growth Memo.
🔸 Madhav Bhandari - Storylane’s Head of Marketing who pioneered “demo-led SEO,” boosting traffic from 20K to 225K monthly and tripling PLG revenue.
🔸 Carrie Rose - Co-founder of Rise at Seven, the award-winning search-first creative agency scaling to 100+ staff and delivering viral campaigns for Amazon and Bumble.
🔸 Chris Cunningham - Head of Social Marketing @ ClickUp and one of its four who started the company.
🔸 Bryan Casey - Vice President, Digital @ IBM, leading their inbound marketing programs, including search, newsletters & podcasting.
🔸 Kayle Larkin - Head of Marketing at Elevar, seasoned SEO consultant, and contributor to Search Engine Journal & Ahrefs Blog.
🔸 John-Henry Scherck - Founder of Growth Plays, who architects SEO and content engines for SaaS leaders like LaunchDarkly and Hopin, generating millions in pipeline.
🔸 Sophie Brannon - Co-Founder & Director of StudioHawk, with over a decade of SEO experience across eCommerce, finance, gaming, health, and SaaS.
🔸 James Norquay - The founder of Prosperity Media, the leading SEO agency in Australia, with experience working in the most competitive global SEO markets, including cryptocurrency, finance, FMCG, health, and news.
🔸 Heather Physioc - Chief Discoverability Officer at VML, Drum Search Leader of the Year, and international keynote speaker.
…plus the Ahrefs team:
🔸 Ryan Law - Director of Content Marketing at Ahrefs, ex-CMO at Animalz.
🔸 Patrick Stox - Technical SEO & Product advisor at Ahrefs, ex-Technical SEO at IBM.
🔸 Sam Oh - VP of Marketing at Ahrefs, and host of Ahrefs TV on YouTube.
🔸 Tim Soulo - CMO at Ahrefs (👈 that's me).
Hope to see you in sunny San Diego next week! 😉
10 comments
Author:
Tim Soulo
Oct 05, 2025 02:05 AM
regular
🚀 Excited to be speaking at Ahrefs Evolve in San Diego this month!
I’ll be sharing some alternative organic traffic strategies that are driving serious revenue for our team right now all based on tactics we’ve personally tested on our own digital assets.
The session is packed with actionable takeaways, not theory. A few SEOs I trust have already seen the talk, and every single one said they learned something new.
🎟️ I’ve just heard from the organisers that tickets are almost sold out, so if you’re planning to attend, secure yours now → ahrefsevolve.com
There’s an incredible speaker lineup too, such as Kevin Indig Cyrus S. Sam Oh Heather Physioc Tim Soulo and many others.
See you in San Diego! 🌴
I’ll be sharing some alternative organic traffic strategies that are driving serious revenue for our team right now all based on tactics we’ve personally tested on our own digital assets.
The session is packed with actionable takeaways, not theory. A few SEOs I trust have already seen the talk, and every single one said they learned something new.
🎟️ I’ve just heard from the organisers that tickets are almost sold out, so if you’re planning to attend, secure yours now → ahrefsevolve.com
There’s an incredible speaker lineup too, such as Kevin Indig Cyrus S. Sam Oh Heather Physioc Tim Soulo and many others.
See you in San Diego! 🌴
4 comments
Author:
James Norquay
Oct 02, 2025 11:07 PM
quote
So proud of our team for another huge month of coverage accross our digital PR clients some link highlights for September.
✨ 215 high-quality backlinks for our clients
✨ 344 online articles
✨ 353 brand mentions
We secured outstanding coverage in top-tier publications with high domain ratings, including The Sydney Morning Herald, The Australian, news.com.au, 9Honey, Body+Soul, Herald Sun, The Daily Telegraph, and more!
#DigitalPR
✨ 215 high-quality backlinks for our clients
✨ 344 online articles
✨ 353 brand mentions
We secured outstanding coverage in top-tier publications with high domain ratings, including The Sydney Morning Herald, The Australian, news.com.au, 9Honey, Body+Soul, Herald Sun, The Daily Telegraph, and more!
#DigitalPR
0 comments
Author:
James Norquay
Sep 24, 2025 11:29 AM
regular
Today I spoke with a prospect from Mudgee. While it wasn’t the right fit for our business, I shared some tailored marketing advice and referred him to someone who could help.
He was very appreciative and even offered to show me around the wineries if I’m ever in town.
What struck me is the connection I have with Mudgee itself my great-great-great-great-grandfather was one of the region’s founding pioneers, and there’s even a monument in town recognising his contribution.
The last time I visited, I stopped to take photos of it.
Moments like this remind me of the sacrifices and vision of those who built Australia’s regional towns and infrastructure.
The dedication it took to establish entire communities is something worth reflecting on and something we can still learn from today.
He was very appreciative and even offered to show me around the wineries if I’m ever in town.
What struck me is the connection I have with Mudgee itself my great-great-great-great-grandfather was one of the region’s founding pioneers, and there’s even a monument in town recognising his contribution.
The last time I visited, I stopped to take photos of it.
Moments like this remind me of the sacrifices and vision of those who built Australia’s regional towns and infrastructure.
The dedication it took to establish entire communities is something worth reflecting on and something we can still learn from today.
4 comments
Author:
James Norquay
Sep 24, 2025 01:32 AM
repost
SEO is facing the biggest shakeup that I've seen in my 15+ years in the industry.
AI is changing how we search, how we work, and which roles survive.
What makes it worse is that social media is flooded with “AI gurus” spreading FUD and selling snake oil. If you’ve been in marketing long enough, you know the drill.
That’s why I can’t wait for Ahrefs Evolve 2025 (Oct 14–15, San Diego).
We’re bringing together the folks who actually know what’s happening:
🔸 Mark Schaefer - bestselling author of "Marketing Rebellion," "Belonging to the Brand," and "Audacious: How Humans Win in an AI Marketing World.".
🔸 Cyrus S. - ex-Moz Lead SEO, founder of Zyppy, and one of the most prominent voices in SEO.
🔸 Emily Kramer - early marketer at Asana and Carta, Founder of MKT1, prolific startup investor.
🔸 Peep Laja - 3x Founder (Wynter, CXL, Speero), and the OG of conversion rate optimization.
🔸 Kevin Indig - former SEO & Growth lead at Shopify, G2, and Atlassian; now angel investor and startup consultant.
🔸 Carrie Rose - Co-founder of Rise at Seven, the award-winning search-first creative agency.
🔸 Chris Cunningham - founding member and Head of Social Marketing at ClickUp.
🔸 Madhav Bhandari - Head of Marketing at Storylane, helping them cross $10M in ARR.
🔸 Bryan Casey - VP Digital at IBM, leading all their inbound marketing programs.
🔸 Kayle Larkin - Head of Marketing at Elevar, and a recognized leader in marketing analytics.
🔸 John-Henry Scherck - Founder of Growth Plays, one of the best B2B SEO agencies.
🔸 Sophie Brannon - Co-Founder & Director of StudioHawk US, European Search Awards Judge.
🔸 James Norquay - Founder of Prosperity Media, the leading SEO agency in Australia.
🔸 Heather Physioc - Chief Discoverability Officer at VML, Drum Search Leader of the Year.
^ These are the people I trust to help us make sense of the new AI era in marketing.
…and of course our own team:
🔸 Patrick Stox - Technical SEO & Product advisor @ Ahrefs.
🔸 Ryan Law - Director of Content Marketing @ Ahrefs.
🔸 Sam Oh - VP Marketing @ Ahrefs & host of AhrefsTV on YouTube.
🔸 Tim Soulo - CMO @ Ahrefs (👈 that's me).
Did you get your ticket already?
→ ahrefsevolve(dot)com
...
P.S. Add in a yacht cruise, networking afterparty, and some awesome swag—and this will be our best conference yet.
AI is changing how we search, how we work, and which roles survive.
What makes it worse is that social media is flooded with “AI gurus” spreading FUD and selling snake oil. If you’ve been in marketing long enough, you know the drill.
That’s why I can’t wait for Ahrefs Evolve 2025 (Oct 14–15, San Diego).
We’re bringing together the folks who actually know what’s happening:
🔸 Mark Schaefer - bestselling author of "Marketing Rebellion," "Belonging to the Brand," and "Audacious: How Humans Win in an AI Marketing World.".
🔸 Cyrus S. - ex-Moz Lead SEO, founder of Zyppy, and one of the most prominent voices in SEO.
🔸 Emily Kramer - early marketer at Asana and Carta, Founder of MKT1, prolific startup investor.
🔸 Peep Laja - 3x Founder (Wynter, CXL, Speero), and the OG of conversion rate optimization.
🔸 Kevin Indig - former SEO & Growth lead at Shopify, G2, and Atlassian; now angel investor and startup consultant.
🔸 Carrie Rose - Co-founder of Rise at Seven, the award-winning search-first creative agency.
🔸 Chris Cunningham - founding member and Head of Social Marketing at ClickUp.
🔸 Madhav Bhandari - Head of Marketing at Storylane, helping them cross $10M in ARR.
🔸 Bryan Casey - VP Digital at IBM, leading all their inbound marketing programs.
🔸 Kayle Larkin - Head of Marketing at Elevar, and a recognized leader in marketing analytics.
🔸 John-Henry Scherck - Founder of Growth Plays, one of the best B2B SEO agencies.
🔸 Sophie Brannon - Co-Founder & Director of StudioHawk US, European Search Awards Judge.
🔸 James Norquay - Founder of Prosperity Media, the leading SEO agency in Australia.
🔸 Heather Physioc - Chief Discoverability Officer at VML, Drum Search Leader of the Year.
^ These are the people I trust to help us make sense of the new AI era in marketing.
…and of course our own team:
🔸 Patrick Stox - Technical SEO & Product advisor @ Ahrefs.
🔸 Ryan Law - Director of Content Marketing @ Ahrefs.
🔸 Sam Oh - VP Marketing @ Ahrefs & host of AhrefsTV on YouTube.
🔸 Tim Soulo - CMO @ Ahrefs (👈 that's me).
Did you get your ticket already?
→ ahrefsevolve(dot)com
...
P.S. Add in a yacht cruise, networking afterparty, and some awesome swag—and this will be our best conference yet.
21 comments
Author:
Tim Soulo
Sep 23, 2025 07:30 AM
regular
Sydney SEO Conference 2026 - Platinum Partner Announcement:
Ahrefs is the marketing platform built to keep your brand discoverable across search, AI, and the web.
Thank you to Tim Soulo & the team for supporting the event again in 2026.
Ahrefs is the marketing platform built to keep your brand discoverable across search, AI, and the web.
Thank you to Tim Soulo & the team for supporting the event again in 2026.
7 comments
Author:
James Norquay
Sep 19, 2025 02:23 AM
regular
Sydney SEO Conference 2026 Sponsorship announcement.
Hall helps companies understand and measure how they appear in the millions of questions people are asking AI. Based locally here in Sydney, Hall enables companies to uncover insights about their presence across major AI platforms like ChatGPT, Perplexity, and Gemini, and provides actionable recommendations on how to leverage AI as an organic channel.
Great to have Kai Forsyth partner with next year's event.
Hall helps companies understand and measure how they appear in the millions of questions people are asking AI. Based locally here in Sydney, Hall enables companies to uncover insights about their presence across major AI platforms like ChatGPT, Perplexity, and Gemini, and provides actionable recommendations on how to leverage AI as an organic channel.
Great to have Kai Forsyth partner with next year's event.
4 comments
Author:
James Norquay
Sep 16, 2025 02:50 AM
regular
Im speaking at Ahrefs Evolve in San Diego on October 14th.
Just a few of the names on the line up:
Cyrus S.
Peep Laja
Sam Oh
Tim Soulo
Kevin Indig
Carrie Rose
John-Henry Scherck
Heather Physioc
Bryan Casey
And many others!!!
Ahrefs knows how to put on a fantastic event, do not miss out!!!
Just a few of the names on the line up:
Cyrus S.
Peep Laja
Sam Oh
Tim Soulo
Kevin Indig
Carrie Rose
John-Henry Scherck
Heather Physioc
Bryan Casey
And many others!!!
Ahrefs knows how to put on a fantastic event, do not miss out!!!
13 comments
Author:
James Norquay
Sep 10, 2025 11:23 AM
quote
Great to see the full line up for Chiang Mai SEO, looking forward to speaking this year on the Friday.
Great work by Karl Kangur and the team putting together the event again.
Running these large scale events is no easy feat, I know personally the work involved running the Sydney SEO Conference.
Great work by Karl Kangur and the team putting together the event again.
Running these large scale events is no easy feat, I know personally the work involved running the Sydney SEO Conference.
1 comments
Author:
James Norquay
Sep 10, 2025 08:56 AM
regular
I’ve noticed something interesting with ChatGPT results recently.
Old news stories with negative sentiment sometimes years old are surfacing at the bottom of top lists.
In one case, a brand’s article that ranks only on pages 2–3 of Google appeared directly at the bottom of ChatGPT’s summary list.
It’s a good reminder for businesses: AI search surfaces content differently from traditional SEO results.
Old news stories with negative sentiment sometimes years old are surfacing at the bottom of top lists.
In one case, a brand’s article that ranks only on pages 2–3 of Google appeared directly at the bottom of ChatGPT’s summary list.
It’s a good reminder for businesses: AI search surfaces content differently from traditional SEO results.
13 comments
Author:
James Norquay
Sep 01, 2025 04:59 AM
regular
Happy to announce that Prosperity is a finalist for the following awards at the Global Search Awards held in Dublin in October.
Amazing work by the team at Prosperity Media to be in the running for some of these awards with other global agencies.
Amazing work by the team at Prosperity Media to be in the running for some of these awards with other global agencies.
6 comments
Author:
James Norquay
Aug 29, 2025 09:01 AM
regular
Over the past 15 years, I’ve hosted over 100 free SEO events and sponsored countless others to give back to the community.
It’s a LOT of work time, venue hunting, speaker chasing... you name it.
But here’s the kicker: Some folks leave negative feedback about not enough choices of free pizza, the location of said free pizza, or how someone showed up an hour late and can’t find the entrance.
Let’s all take a moment to appreciate what goes into these free events. You’ve got free food, free knowledge, and even free venue access.
A little gratitude goes a long way!
Next time you attend a free event, do us all a favor thank the organisers!
They’ve probably spent thousands of dollars and hours making it all happen.
🙏🍕 #GratefulForTheHosts #SEOCommunity
It’s a LOT of work time, venue hunting, speaker chasing... you name it.
But here’s the kicker: Some folks leave negative feedback about not enough choices of free pizza, the location of said free pizza, or how someone showed up an hour late and can’t find the entrance.
Let’s all take a moment to appreciate what goes into these free events. You’ve got free food, free knowledge, and even free venue access.
A little gratitude goes a long way!
Next time you attend a free event, do us all a favor thank the organisers!
They’ve probably spent thousands of dollars and hours making it all happen.
🙏🍕 #GratefulForTheHosts #SEOCommunity
27 comments
Author:
James Norquay
Aug 26, 2025 11:34 AM
regular
Today a memory popped up on Facebook that stopped me in my tracks.
A photo of my dad, taken 8 years ago on my 30th birthday.
My dad passed away suddenly 3.5 years ago.
We didn’t get the chance to say goodbye properly.
I miss him every single day.
He was the hardest worker I knew, running his own small business for decades and worked as a consultant in the oil & gas industry.
He was the one who bought me my first laptop 25 years ago the spark that allowed me to start building websites and, eventually, a career I love SEO.
He called me nearly every day, always with advice on business and life. No matter how busy he was, he made time.
As business owners and professionals, we often get caught up in the grind, pushing towards the next goal. But moments like this are a reminder: time with family is the most valuable investment you’ll ever make.
One day, without warning, it can be gone forever.
Make the calls.
Take the photos. Spend the time.
You’ll never regret it.
Who was the person in your life that inspired your journey in business, or in life?
A photo of my dad, taken 8 years ago on my 30th birthday.
My dad passed away suddenly 3.5 years ago.
We didn’t get the chance to say goodbye properly.
I miss him every single day.
He was the hardest worker I knew, running his own small business for decades and worked as a consultant in the oil & gas industry.
He was the one who bought me my first laptop 25 years ago the spark that allowed me to start building websites and, eventually, a career I love SEO.
He called me nearly every day, always with advice on business and life. No matter how busy he was, he made time.
As business owners and professionals, we often get caught up in the grind, pushing towards the next goal. But moments like this are a reminder: time with family is the most valuable investment you’ll ever make.
One day, without warning, it can be gone forever.
Make the calls.
Take the photos. Spend the time.
You’ll never regret it.
Who was the person in your life that inspired your journey in business, or in life?
10 comments
Author:
James Norquay
Aug 23, 2025 03:56 AM
quote
Shared this three months ago still highly relevant now for any business to add this to your lead form. We have generated a good amount of leads and sales via LLMs this year.
0 comments
Author:
James Norquay
Aug 23, 2025 01:51 AM
regular
Sydney SEO Conference 2025: Video Series
We’re excited to announce that every week, we’ll be sharing video recordings from the Sydney SEO Conference right here on the Prosperity Media LinkedIn page.
Make sure you’re following us to stay up to date on the latest insights across SEO, Digital PR, and Generative Engine Optimisation (GEO).
🎤 Jared Codling - Best Growth Hacks and Tests.
https://lnkd.in/g7Bwdayf
We’re excited to announce that every week, we’ll be sharing video recordings from the Sydney SEO Conference right here on the Prosperity Media LinkedIn page.
Make sure you’re following us to stay up to date on the latest insights across SEO, Digital PR, and Generative Engine Optimisation (GEO).
🎤 Jared Codling - Best Growth Hacks and Tests.
https://lnkd.in/g7Bwdayf
0 comments
Author:
James Norquay
Aug 20, 2025 06:59 AM
quote
Huge line up great work by the Ahrefs team putting the event on!!
Who's attending??
Who's attending??
1 comments
Author:
James Norquay
Aug 18, 2025 03:30 AM
regular
I'm speaking at the following events:
October - Ahrefs Evolve San Diego (tickets still available)
November - Chiang Mai SEO Conference (very limited tickets still available)
December - Sydney Potential invite only SEO mastermind and poker night (invite only)
October - Ahrefs Evolve San Diego (tickets still available)
November - Chiang Mai SEO Conference (very limited tickets still available)
December - Sydney Potential invite only SEO mastermind and poker night (invite only)
5 comments
Author:
James Norquay
Aug 16, 2025 01:04 PM
regular
I would like to give a big thank you to David Iwanow.
Last week our company was hit with 18 fake 1 star reviews. I shared the story online.
David quickly jumped onto Local Guides Connect and was able to share the story quickly with a Google employee to get this all taken down.
Many new SEO's would not know the positive impact David has had on the SEO scene in Australia. He was the original guy who started the SEO meetups across Australia in Melbourne, Sydney and Brisbane.
These events were a great way for SEO's to connect and learn, I personally spoke at one of these events 15 years ago as my first speaking gig in the industry.
Later on David has brought our team in to work on inhouse projects at some amazing enterprise companies over the years. He even got me to speak at Google Sydney about SEO which was an amazing experience.
Thanks to David who has had a positive impact on the SEO scene in Australia and also my professional development over the years. And now he's helping keep our Google rating high!
Last week our company was hit with 18 fake 1 star reviews. I shared the story online.
David quickly jumped onto Local Guides Connect and was able to share the story quickly with a Google employee to get this all taken down.
Many new SEO's would not know the positive impact David has had on the SEO scene in Australia. He was the original guy who started the SEO meetups across Australia in Melbourne, Sydney and Brisbane.
These events were a great way for SEO's to connect and learn, I personally spoke at one of these events 15 years ago as my first speaking gig in the industry.
Later on David has brought our team in to work on inhouse projects at some amazing enterprise companies over the years. He even got me to speak at Google Sydney about SEO which was an amazing experience.
Thanks to David who has had a positive impact on the SEO scene in Australia and also my professional development over the years. And now he's helping keep our Google rating high!
24 comments
Author:
James Norquay
Aug 14, 2025 11:46 AM
regular
This is a new one.
Today our perfect 5 star review record with 59 positive reviews was destroyed by scammer who left 18 x 1 star fake reviews with a cheeky message to call him to remove them all.
Another day another drama to deal with on Google Business Profile.
You build a solid reputation over the years which can be targeted quickly by scammers.
Now to get them removed.
Today our perfect 5 star review record with 59 positive reviews was destroyed by scammer who left 18 x 1 star fake reviews with a cheeky message to call him to remove them all.
Another day another drama to deal with on Google Business Profile.
You build a solid reputation over the years which can be targeted quickly by scammers.
Now to get them removed.
83 comments
Author:
James Norquay
Lee Ussher
Brand Builder | Digital & Social Media Marketing Specialist | Trainer | Speaker | Media CommentatorLinkedIn Profile
Email
Name
Lee Ussher
Title
Lee Ussher - Brand Builder | Digital & Social Media ...
Headline
Brand Builder | Digital & Social Media Marketing Specialist | Trainer | Speaker | Media Commentator
Location
Sydney, New South Wales
Summary
For over 15 years I have helped companies & business leaders navigate through the digital & social media marketing challenges to position their brands as industry leaders & maintain long term influence.
Building a strong brand presence to increase profit takes more than just a professional appearance. It requires:
1. the development of sustainable communication channels, that
2. deliver appealing & relevant content messages, that
3. also supports the growth plans & culture of the business.
My role, as your brand manager strategist, is to:
• design digital & social media strategies to support your brand message & business performance
and
• create a sustainable content management plan that can be cared for by my team, or yourself and your team.
Collectively, I help you streamline the process to create cohesive digital marketing, social content & advertising solutions that aligns with your brand's needs.
My role, as your dedicated marketing partner solution, is to help you be recognised, grow through influence & evolve with brand loyalty strength.
Company clients include: AWS, Pfizer (Centrum ANZ, Chapstick ANZ), AlignTech, Leading Humans, HomeWorld, Pilot Pen, Weber BBQ, Citizen AUS, Sumo Salad & Regional Tourism Australia. Public Profile brands are Michelle Loch, Julie Hyde, Janine Garner, Dr Jenny Brockis, Michelle Gibbings & many rising SME’s.
With 20yrs of senior level training background, I also enjoy sharing my knowledge through:
• guest lecturing & keynote speaking
• 1 on 1 brand strategy sessions,
• federal funded mentoring programs,
• and a series of brand leadership & social media training programs.
My own professional leadership has been recognised by:
✧ being one of Australia's 1st LinkedIn Publishers (2014) & beta feature tester
✧ a long history of speaking on digital branding & leadership marketing
✧ endorsed govt business training provider since 2010
✧ multiple award nominations
✧ regular media commentator (radio, tv, newspaper & forums)
✧ featured articles (magazines, newspapers & industry authority websites).
For enquiries, please use: https://buzzwebmedia.com.au/contact or call: +612 9057 9057
Building a strong brand presence to increase profit takes more than just a professional appearance. It requires:
1. the development of sustainable communication channels, that
2. deliver appealing & relevant content messages, that
3. also supports the growth plans & culture of the business.
My role, as your brand manager strategist, is to:
• design digital & social media strategies to support your brand message & business performance
and
• create a sustainable content management plan that can be cared for by my team, or yourself and your team.
Collectively, I help you streamline the process to create cohesive digital marketing, social content & advertising solutions that aligns with your brand's needs.
My role, as your dedicated marketing partner solution, is to help you be recognised, grow through influence & evolve with brand loyalty strength.
Company clients include: AWS, Pfizer (Centrum ANZ, Chapstick ANZ), AlignTech, Leading Humans, HomeWorld, Pilot Pen, Weber BBQ, Citizen AUS, Sumo Salad & Regional Tourism Australia. Public Profile brands are Michelle Loch, Julie Hyde, Janine Garner, Dr Jenny Brockis, Michelle Gibbings & many rising SME’s.
With 20yrs of senior level training background, I also enjoy sharing my knowledge through:
• guest lecturing & keynote speaking
• 1 on 1 brand strategy sessions,
• federal funded mentoring programs,
• and a series of brand leadership & social media training programs.
My own professional leadership has been recognised by:
✧ being one of Australia's 1st LinkedIn Publishers (2014) & beta feature tester
✧ a long history of speaking on digital branding & leadership marketing
✧ endorsed govt business training provider since 2010
✧ multiple award nominations
✧ regular media commentator (radio, tv, newspaper & forums)
✧ featured articles (magazines, newspapers & industry authority websites).
For enquiries, please use: https://buzzwebmedia.com.au/contact or call: +612 9057 9057
Snippet
Collectively, I help you streamline the process to create cohesive digital marketing, social content & advertising solutions that aligns with your brand's needs ...
Current Experiences
President
North Sydney Business Chamber
Started: Sep 2025 - Present
The North Sydney Business Chamber (NSBC) provides economic growth & development opportunities to organisations working & living in the North Sydney area, by offering networking & educational events, support services & resources.
Industry: Nonprofit Organization Management
Company Size: 1-10 (6 staff)
Digital & Social Media Marketing Strategist | CoFounder
Buzz Web Media
Started: Dec 2010 - Present
Seeking a marketing team to set up a process that attracts leads all the way to sales for your business? Well you found us...
With over 15 years of strategic digital marketing experience, and the owner of Focal.Contact (all in one business sales & marketing platform), we are seen as a leading performer at providing:
* 1 on 1 consulting
* design/development &
* management support, to company marketing teams, SME’s and industry thought leaders.
With the pace of AI impacting all industries at every level, we have seen first hand the businesses who integrate the use of AI tools (with quality & efficiency) win at lifting their business presence & profit. You can't afford the 'hamster on the wheel' business cycle anymore...
But who can afford all the different AI tools & find time to integrate them into their business sales process???
Which is why our team of creatives & assistants are highly experienced in using AI to:
✔️ design websites with purpose,
✔️ lead gen strategies,
✔️ 'on brand' content and
✔️ manage all your marketing messages,
✔️ through one affordable platform established specifically to ensure our clients maintain a digital footprint as leaders within their industries.
Want to learn more about setting up a marketing & sales process to help you grow your business? Book a free appointment, (and begin to experience the process): https://buzzwebmedia.com.au/contact
With over 15 years of strategic digital marketing experience, and the owner of Focal.Contact (all in one business sales & marketing platform), we are seen as a leading performer at providing:
* 1 on 1 consulting
* design/development &
* management support, to company marketing teams, SME’s and industry thought leaders.
With the pace of AI impacting all industries at every level, we have seen first hand the businesses who integrate the use of AI tools (with quality & efficiency) win at lifting their business presence & profit. You can't afford the 'hamster on the wheel' business cycle anymore...
But who can afford all the different AI tools & find time to integrate them into their business sales process???
Which is why our team of creatives & assistants are highly experienced in using AI to:
✔️ design websites with purpose,
✔️ lead gen strategies,
✔️ 'on brand' content and
✔️ manage all your marketing messages,
✔️ through one affordable platform established specifically to ensure our clients maintain a digital footprint as leaders within their industries.
Want to learn more about setting up a marketing & sales process to help you grow your business? Book a free appointment, (and begin to experience the process): https://buzzwebmedia.com.au/contact
Industry: Marketing and Advertising
Company Size: 10-50 (6 staff)
CoFounder | Business Development
FocalContact
Started: Feb 2021 - Present
An all in one marketing & sales automation platform that is the hub of managing your business comms easier; from capturing, appointment setting, messages, sales & nurturing repeat business through over 20 tools including Google reviews & social media scheduling. Never let a lead get lost again! https://focal.contact/
Industry: Marketing and Advertising
Company Size: 1-10 (2 staff)
Member Board of Directors
Better Foundation
Started: Jan 2023 - Present
Blacktown & Mount Druitt Hospitals (BMDH) are administered as a single hospital on 2 sites. It is one of the largest hospitals in Australia in a rapidly developing residential growth area.
The Better Foundation was created in 2016 to liase with local community organisations and businesses, doctors, nurses and clinical staff to raise awareness and vital funds for state-of-the-art equipment, research, local health programs and advanced education for doctors, nurses and clinical staff.
The Better Foundation was created in 2016 to liase with local community organisations and businesses, doctors, nurses and clinical staff to raise awareness and vital funds for state-of-the-art equipment, research, local health programs and advanced education for doctors, nurses and clinical staff.
Industry: Hospital & Health Care
Company Size: 1-10 (3 staff)
Speaker | Trainer | Mentor | Media Commentator
Lee Ussher: Digital & Social Media Brand Marketing
Started: Jan 2009 - Present
Since 2009 I have maintained a professional speaking & media profile. Sharing trends, insights and strategies on digital and social media topics related to developing industry influence, community culture and brand loyalty.
My passion is to share what I know, deliver actionable learnings & empower others to grow.
I enjoy mentoring & training business leaders & founders who trust me to be part of their success journey. My workshops & programs are listed with NSW Govt and delivered in partnership with govt funded incubator programs, local councils, business schools & associations.
Business leaders I have worked with in developing their social media influence have become senior corporate consultants, international best selling authors and speakers listed with Saxtons, media profiles, thought leaders & Harvard School attendees.
To enquire about working with me personally, please provide details via my agency site: www.BuzzWebMedia.com.au/contact
My passion is to share what I know, deliver actionable learnings & empower others to grow.
I enjoy mentoring & training business leaders & founders who trust me to be part of their success journey. My workshops & programs are listed with NSW Govt and delivered in partnership with govt funded incubator programs, local councils, business schools & associations.
Business leaders I have worked with in developing their social media influence have become senior corporate consultants, international best selling authors and speakers listed with Saxtons, media profiles, thought leaders & Harvard School attendees.
To enquire about working with me personally, please provide details via my agency site: www.BuzzWebMedia.com.au/contact
Industry: Marketing and Advertising
Company Size: 10-50 (4 staff)
Contact Information
Emails:
[email protected]
(100) (work)
[email protected]
(100) (personal)
[email protected]
(70) (work)
Phones:
+61 2 9057 9057
(100) (work phone)
+61403899315
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/leeussher
(100)
Facebook:
https://www.facebook.com/leeussher
(100)
Twitter:
http://twitter.com/LeeUssher
(100)
LinkedIn Posts - Lee Ussher
50 post(s) found
Dec 09, 2025 03:22 AM
quote
⭐️I'll be raising my glass with North Sydney Business Chamber colleagues at El Jefe Restaurant over Latin American food & drinks. As a Local Business Award Finalist, this is sure to be a memorable event not to miss! Come JOIN US! https://lnkd.in/gBE4ZY8b
#businessevents #northsydneybusiness #nsbci #businessnetworking
#businessevents #northsydneybusiness #nsbci #businessnetworking
0 comments
Author:
Lee Ussher
Nov 20, 2025 08:44 AM
repost
Following their recent 2nd place in the Australian Catholic University VOYSE Social Enterprise Challenge — the One Stop Swap team have taken part in an exclusive Lunch and Learn mentoring session with entrepreneur Lee Ussher, founder of Buzz Web Media.
This mentoring opportunity was part of a package, which also included a $500 cash prize.
During the session, Lee provided the team with targeted feedback on their concept and insightful suggestions for taking their social enterprise project to the next phase — including social media, branding and direct marketing strategies.
Lee also shared her own fascinating career journey, from beginning as a primary school educator to developing her own groundbreaking and unique business model. Her broader discussion encouraged students to reflect on their own pathways and offered practical advice for shaping their future career aspirations.
We are very grateful to Lee for sharing her time and expertise with the team and a sincere thank you to Adjoa Assan and ACU for organising and catering this fantastic opportunity for our students.
#SocialEnterprise #YoungEntrepreneurs #OneStopSwap #BuzzWebMedia #CareerPathways #ACUVOYSE #Changemakers
Tania Maree Cairns Adam Macnamara Kara Oliver (Career Development Practitioner) Caroline Allen Catholic Schools Parramatta Diocese
This mentoring opportunity was part of a package, which also included a $500 cash prize.
During the session, Lee provided the team with targeted feedback on their concept and insightful suggestions for taking their social enterprise project to the next phase — including social media, branding and direct marketing strategies.
Lee also shared her own fascinating career journey, from beginning as a primary school educator to developing her own groundbreaking and unique business model. Her broader discussion encouraged students to reflect on their own pathways and offered practical advice for shaping their future career aspirations.
We are very grateful to Lee for sharing her time and expertise with the team and a sincere thank you to Adjoa Assan and ACU for organising and catering this fantastic opportunity for our students.
#SocialEnterprise #YoungEntrepreneurs #OneStopSwap #BuzzWebMedia #CareerPathways #ACUVOYSE #Changemakers
Tania Maree Cairns Adam Macnamara Kara Oliver (Career Development Practitioner) Caroline Allen Catholic Schools Parramatta Diocese
3 comments
Author:
Caroline Chisholm College
Nov 11, 2025 06:39 AM
regular
🔥 From bump in & out, to speed networking and exhibitor after parties - it was an absolute blast connecting with business owners at The Business Show Australia for 2 days!
💥 Hearing your 2025 wins and challenges (and hopefully solving some in my session “From Setup to Sales”). Marketing doesn’t have to be messy or overwhelming. It’s about systems that deliver results, capture leads, and drive growth, all without wasting time or resources. No fluff, no guessing - just strategies that actually work.
🙏 A huge thank you to everyone who joined, engaged and shared their knowledge. Your energy makes these events truly inspiring! Much gratitude to Frankie, Tobias, Ricky and Louis for all your vision & effort in bringing this show to Australia.
#professionaldevelopment #businesseducation #sydneybusiness #SydneyEvents #businessnetwork #thebusinessshowaus #tbsaus
💥 Hearing your 2025 wins and challenges (and hopefully solving some in my session “From Setup to Sales”). Marketing doesn’t have to be messy or overwhelming. It’s about systems that deliver results, capture leads, and drive growth, all without wasting time or resources. No fluff, no guessing - just strategies that actually work.
🙏 A huge thank you to everyone who joined, engaged and shared their knowledge. Your energy makes these events truly inspiring! Much gratitude to Frankie, Tobias, Ricky and Louis for all your vision & effort in bringing this show to Australia.
#professionaldevelopment #businesseducation #sydneybusiness #SydneyEvents #businessnetwork #thebusinessshowaus #tbsaus
11 comments
Author:
Lee Ussher
Nov 10, 2025 12:59 AM
repost
Join us for a social networking event at the outstanding rooftop bar, Green Moustache - appropriately chosen to acknowledge Movember* - the global movement raising awareness of men's health issues.
It will feature North Sydney Business Chamber member John Zavaglia, an accredited Mental Health Practitioner and founder of Mind Life Consulting.
It is certain to be another notable - and meaningful - North Sydney Business Chamber event!
*BYM - Bring your moustache 🥸
.
.
.
#NSBC #sydneynetworking #businessevents #networkingevents #sydneyevents Lee Amanda Richard Mitesh Steven Melinda Cathy
It will feature North Sydney Business Chamber member John Zavaglia, an accredited Mental Health Practitioner and founder of Mind Life Consulting.
It is certain to be another notable - and meaningful - North Sydney Business Chamber event!
*BYM - Bring your moustache 🥸
.
.
.
#NSBC #sydneynetworking #businessevents #networkingevents #sydneyevents Lee Amanda Richard Mitesh Steven Melinda Cathy
2 comments
Author:
North Sydney Business Chamber
Oct 27, 2025 06:12 AM
repost
Here's the official photos from our #NSWSmallBusinessMonth event that showcased a number of businesses involved with North Sydney Business Chamber. Thank you to all who attended to help create such an outstanding experience.
Big shout out to Michael Thompson for capturing these moments, and thank you to the Supporters and Exhibitors: NSW Small Business Commissioner, North Sydney Council, WOTSO, Business Connections Networking, Business With A Heart, NewThink Australia, Lydian Financial Services, Cate Kemp, Buzz Web Media, Dynamic Aspect, Creative Kiwi, Connie Mastroianni l Buyers Agent I Sydney
#NSBC #smallbusinesssupport #businessnetwork #sydneyevents
Big shout out to Michael Thompson for capturing these moments, and thank you to the Supporters and Exhibitors: NSW Small Business Commissioner, North Sydney Council, WOTSO, Business Connections Networking, Business With A Heart, NewThink Australia, Lydian Financial Services, Cate Kemp, Buzz Web Media, Dynamic Aspect, Creative Kiwi, Connie Mastroianni l Buyers Agent I Sydney
#NSBC #smallbusinesssupport #businessnetwork #sydneyevents
7 comments
Author:
North Sydney Business Chamber
Oct 24, 2025 06:31 AM
regular
As the new board of North Sydney Business Chamber, we set ourselves the audacious goal to run a special social event for #NSWSmallBusinessMonth showcasing a few of the community's professionals - and I'm so pleased to say we hit a new attendance record for 2025!
After walking through the noisy networking of over 100 members & guests I was filled with gratitude for the awesome teamwork of fellow board members Richard, Amanda, Steven, Melinda, Cathy and Mitesh, and all the exhibitors for their time. And a huge thank you for the event support from WOTSO North Sydney, NSW Small Business Commissioner and North Sydney Council.
The amazing feedback, including this becoming an annual event was rewarding to hear and makes all the effort worthwhile.
#NSBC #smallbusinesssupport #businessnetwork #sydneyevents
After walking through the noisy networking of over 100 members & guests I was filled with gratitude for the awesome teamwork of fellow board members Richard, Amanda, Steven, Melinda, Cathy and Mitesh, and all the exhibitors for their time. And a huge thank you for the event support from WOTSO North Sydney, NSW Small Business Commissioner and North Sydney Council.
The amazing feedback, including this becoming an annual event was rewarding to hear and makes all the effort worthwhile.
#NSBC #smallbusinesssupport #businessnetwork #sydneyevents
16 comments
Author:
Lee Ussher
Sep 18, 2025 12:12 AM
regular
It's been the perfect weather to be near the water - so much so I convinced John-Paul to finish work early to take it in before heading to the Ensemble Theatre to see Georgie Parker in "How to Plot a Hit in Two Days" - which was a funny and insightful look into the scriptwriters lives of how to kill Molly off in "A Country Practice".
Whether you were a watcher of this tv drama or not, the setting, costumes and prop details were a great trip down memory lane of growing up in the 80's... Especially in the country where this show was religiously watched in most households and sleepovers were planned around it (sad fact but true).
And being a pre-networking night, it was great to run into fellow North Sydney Business Chamber members Richard and Michael (thanks for taking the groupie pic).
And Thérèse, we couldn't help think of you when we saw Genevieve Lemon play this cheeky scriptwriter character - she had the best lines!
#northsydney #thatview #sydneylocal #businessnetworking
Whether you were a watcher of this tv drama or not, the setting, costumes and prop details were a great trip down memory lane of growing up in the 80's... Especially in the country where this show was religiously watched in most households and sleepovers were planned around it (sad fact but true).
And being a pre-networking night, it was great to run into fellow North Sydney Business Chamber members Richard and Michael (thanks for taking the groupie pic).
And Thérèse, we couldn't help think of you when we saw Genevieve Lemon play this cheeky scriptwriter character - she had the best lines!
#northsydney #thatview #sydneylocal #businessnetworking
9 comments
Author:
Lee Ussher
Sep 08, 2025 03:32 AM
regular
I’m happy to share I started a new role as President of the North Sydney Business Chamber with a very dedicated new committee by my side.
We are all committed to continuing the chamber's efforts to provide economic growth & development opportunities for organisations working & living within the North Sydney area.
While the new committee works through the handover of the website and social media profiles to communicate event activities with members & visitors please feel free to reach out.
We are all committed to continuing the chamber's efforts to provide economic growth & development opportunities for organisations working & living within the North Sydney area.
While the new committee works through the handover of the website and social media profiles to communicate event activities with members & visitors please feel free to reach out.
76 comments
Author:
Lee Ussher
Sep 03, 2025 09:22 AM
repost
As promised, we have a fantastic new board ready to drive the North Sydney Business Chamber onwards and upwards!
Come and meet them next Tuesday and share your ideas about how the Chamber should be progressing.
#NSBCI #NorthSydney
Come and meet them next Tuesday and share your ideas about how the Chamber should be progressing.
#NSBCI #NorthSydney
4 comments
Author:
Richard Carter
Aug 20, 2025 10:24 AM
regular
Feeling quiet solitude within the city today…
#rainydayz #sydneylife #workinggirl
#rainydayz #sydneylife #workinggirl
2 comments
Author:
Lee Ussher
Aug 01, 2025 09:35 AM
regular
This was the best way to end a crazy work week, and super happy I got to experience it with a great friend & colleague Cate Kemp.
We were surrounded by innovative founders sharing their knowledge & experiences, but in heaps trouble cos Farid asked me to take photos🫣 - sorry bud but the conversations were so distractingly good - will do better next time.😘
Tara & Michael we ventured out of our comfort clubhouse.😂
#businessnetworking #cubsydney #sydneylife CUB Club of United Business
We were surrounded by innovative founders sharing their knowledge & experiences, but in heaps trouble cos Farid asked me to take photos🫣 - sorry bud but the conversations were so distractingly good - will do better next time.😘
Tara & Michael we ventured out of our comfort clubhouse.😂
#businessnetworking #cubsydney #sydneylife CUB Club of United Business
8 comments
Author:
Lee Ussher
Jul 21, 2025 02:11 AM
regular
✨Think of a moment when you chose to take a leap, or bet on yourself. That decision wasn’t just brave - it was the spark that lit your path forward.
👉Today, honour yourself. Write down the next step you need to make to live your success story, because noone will just hand it to🔥
#courageovercomfort #successfulmindset #believeinyou
👉Today, honour yourself. Write down the next step you need to make to live your success story, because noone will just hand it to🔥
#courageovercomfort #successfulmindset #believeinyou
2 comments
Author:
Lee Ussher
Jul 19, 2025 06:05 AM
regular
🎵𝗨𝘀𝗶𝗻𝗴 𝘁𝗿𝗲𝗻𝗱𝗶𝗻𝗴 𝗺𝘂𝘀𝗶𝗰 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗥𝗲𝗲𝗹𝘀? You might be violating copyright - and no, your Canva Pro subscription won’t save you.😬
Many businesses are unknowingly breaching copyright laws on social media by using the wrong licensed music in their content. And while the algorithm might love it, a takedown notice won't.
It's the social media blind spot no one's talking about... until now.
Crumbl's costly $24M payout to Warner Bros, from sharing content encouraged to mention them, shows how quickly a viral campaign can turn into a legal nightmare.
💡 Don’t just post smart. Post legally.
Too many time-poor business owners (and even their marketers) are forgetting to check personal vs commercial use of music offered on networking platforms.
📌 If you're serious about growing your brand and protecting it - give Mumbrella's article a read. 🔗 https://lnkd.in/gNBu4x9a
#SocialMediaMarketing #MarketingTips #DigitalCompliance #MusicLicensing
-------------
Just met me?
I help busy people show up like legends📱
CRM automation, AI & content magic💥
📚Nose in a book. ☕️ Coffee in hand. 🧠 Strategy on tap.
Many businesses are unknowingly breaching copyright laws on social media by using the wrong licensed music in their content. And while the algorithm might love it, a takedown notice won't.
It's the social media blind spot no one's talking about... until now.
Crumbl's costly $24M payout to Warner Bros, from sharing content encouraged to mention them, shows how quickly a viral campaign can turn into a legal nightmare.
💡 Don’t just post smart. Post legally.
Too many time-poor business owners (and even their marketers) are forgetting to check personal vs commercial use of music offered on networking platforms.
📌 If you're serious about growing your brand and protecting it - give Mumbrella's article a read. 🔗 https://lnkd.in/gNBu4x9a
#SocialMediaMarketing #MarketingTips #DigitalCompliance #MusicLicensing
-------------
Just met me?
I help busy people show up like legends📱
CRM automation, AI & content magic💥
📚Nose in a book. ☕️ Coffee in hand. 🧠 Strategy on tap.
4 comments
Author:
Lee Ussher
Jul 16, 2025 11:18 AM
regular
Let’s talk sales…💰
We know building trust leads to a successful client, but…
📍is your process long, &
📍the strike rate low
because you’re focused on having the wrong conversation? 🙃
Big thanks to Ari Galper for leading a great #CUB Advisory session, and sharing with us - not only the 4 stages to creating a One Call Sale - but a valuable sample of scripts to put it into practise.
Who knew talking about sales skills was going to be so interesting!😂
Loved learning with you all Seán (encite Partners), Vlade (Construction Concierge), Mohammad (Babylon Security),
Rob (Nicriel Partners), Adam (Niche Advisory), Steven (EOS Worldwide)
Harry (ELITE Sales Coaching PTY LTD), Tara & Michael (CUB Club of United Business).
#CUBParramatta #corporatenetworking #businesseducation #salestraining
We know building trust leads to a successful client, but…
📍is your process long, &
📍the strike rate low
because you’re focused on having the wrong conversation? 🙃
Big thanks to Ari Galper for leading a great #CUB Advisory session, and sharing with us - not only the 4 stages to creating a One Call Sale - but a valuable sample of scripts to put it into practise.
Who knew talking about sales skills was going to be so interesting!😂
Loved learning with you all Seán (encite Partners), Vlade (Construction Concierge), Mohammad (Babylon Security),
Rob (Nicriel Partners), Adam (Niche Advisory), Steven (EOS Worldwide)
Harry (ELITE Sales Coaching PTY LTD), Tara & Michael (CUB Club of United Business).
#CUBParramatta #corporatenetworking #businesseducation #salestraining
3 comments
Author:
Lee Ussher
Jul 15, 2025 11:57 AM
repost
Meet Dr Rachel Matthews, - our resident radio rockstar who’s allergic to selfie-talk vids but creating LIVE radio magic. 🎙️✨
She’s owning the airwaves turning standard 5min spots into 25min guest-hosting fiestas that:
1️⃣ Has listeners remember her name the next time they need her expertise
2️⃣ Lets producers bask in the glory of effortless, entertaining content
3️⃣ Pumps out audio gems we slice, dice, and repurpose into scroll-stopping content, saving her hours
And the result? Rachel’s got more time to do what she loves most: write… and teach others to write like champs. ❤️✍️
We love bringing the buzz & watching fears fade into fame. 🚀
#PersonalBranding #ThoughtLeadership #IndustryInfluence #ContentMarketing #DigitalMarketing
She’s owning the airwaves turning standard 5min spots into 25min guest-hosting fiestas that:
1️⃣ Has listeners remember her name the next time they need her expertise
2️⃣ Lets producers bask in the glory of effortless, entertaining content
3️⃣ Pumps out audio gems we slice, dice, and repurpose into scroll-stopping content, saving her hours
And the result? Rachel’s got more time to do what she loves most: write… and teach others to write like champs. ❤️✍️
We love bringing the buzz & watching fears fade into fame. 🚀
#PersonalBranding #ThoughtLeadership #IndustryInfluence #ContentMarketing #DigitalMarketing
0 comments
Author:
Buzz Web Media
Jul 09, 2025 08:08 AM
regular
If your social posts are leaving “please buy this” vibes over “damn, this is valuable!”… it’s time to fix that.
Here's 3 rock-solid content pillars you can use to promote without the cringe - and actually build trust while you do it.
✅ Educate
✅ Showcase
✅ Connect
Simple. Strategic. Sell-y without being annoying.
📲 Swipe them now and start posting smarter.
Your content deserves to convert.😉
#socialmediastrategist #brandingtips #OnlineVisibility
Here's 3 rock-solid content pillars you can use to promote without the cringe - and actually build trust while you do it.
✅ Educate
✅ Showcase
✅ Connect
Simple. Strategic. Sell-y without being annoying.
📲 Swipe them now and start posting smarter.
Your content deserves to convert.😉
#socialmediastrategist #brandingtips #OnlineVisibility
0 comments
Author:
Lee Ussher
Jul 07, 2025 02:59 AM
regular
☕️🌏 If only the rest of the world could brew up some peace like I brew my morning coffee...
#coffeeislove #thoughtfortheday #warmvibes
#coffeeislove #thoughtfortheday #warmvibes
2 comments
Author:
Lee Ussher
Jul 04, 2025 09:59 AM
repost
Thanks Buzz Web Media’s Lee Ussher for having Power Creative; amplified videos and events on board to capture this evening a very interesting workshop with Cate Kemp 👏🏻😊🙏🏻looking forward to sharing the records soon!
5 comments
Author:
Dave Power 💻 🎥 Power Creative events and videos amplified
Jul 03, 2025 10:22 AM
regular
Still buzzing from the After 5 vibes 💥
Massive shoutout to Factory Sound for absolutely nailing the delivery of Parramatta Chamber of Commerce after 5 this month — epic setup, killer energy, and a vibe so good no one wanted to leave.
Cheers to everyone who made it happen. That’s how you do business — loud, proud, and together. 🙌
Christopher C. Artie Luke Chill it Romina Farid ATP Accounting & Taxation Professionals James CRUCIAL Plumbing Services Malik Asad Ali Odette Quine #businessnetworking #westernsydney #parrachamber
Massive shoutout to Factory Sound for absolutely nailing the delivery of Parramatta Chamber of Commerce after 5 this month — epic setup, killer energy, and a vibe so good no one wanted to leave.
Cheers to everyone who made it happen. That’s how you do business — loud, proud, and together. 🙌
Christopher C. Artie Luke Chill it Romina Farid ATP Accounting & Taxation Professionals James CRUCIAL Plumbing Services Malik Asad Ali Odette Quine #businessnetworking #westernsydney #parrachamber
0 comments
Author:
Lee Ussher
Jun 26, 2025 12:21 PM
quote
Love this Adam Grant nugget!🙌
It's not an ego driven business - it's an #ecosystem developing.👊
What elevates your #influence is the knowledge you share to help others elevate collectively.⭐️
#collaborativeleadership #inspiredaction
It's not an ego driven business - it's an #ecosystem developing.👊
What elevates your #influence is the knowledge you share to help others elevate collectively.⭐️
#collaborativeleadership #inspiredaction
0 comments
Author:
Lee Ussher
Jun 20, 2025 12:51 PM
regular
The party started without me, but I still scored a few oysters at the unveiling of the new experience Visy Dior Hotels International are bringing to my local business park in Norwest.🥳
The sensational seafood spread was just the beginning before entering the main event room full of the worlds food flavours in every corner, followed by an amazing array of druelling desserts on display, at the end of the venue in the restaurant area. 🍧🍨🍰🧁
And did I tell you cocktails were served!?!🍹
Such an unforgettable evening full of elegance thanks to Giovannino and the Navarro team.💃
I’m very much looking forward to experiencing a great fundraising event here with all my local friends and colleagues who always enjoy connecting for a purpose.🤗
Thanks for the conversations tonight Dr Michelle Byrne, Frank De Masi. GAICD, June, Pratibha, David, Paul, Farid, Cate, Rita, Tania, Michael, John-Paul, Buzz Web Media, FocalContact
The sensational seafood spread was just the beginning before entering the main event room full of the worlds food flavours in every corner, followed by an amazing array of druelling desserts on display, at the end of the venue in the restaurant area. 🍧🍨🍰🧁
And did I tell you cocktails were served!?!🍹
Such an unforgettable evening full of elegance thanks to Giovannino and the Navarro team.💃
I’m very much looking forward to experiencing a great fundraising event here with all my local friends and colleagues who always enjoy connecting for a purpose.🤗
Thanks for the conversations tonight Dr Michelle Byrne, Frank De Masi. GAICD, June, Pratibha, David, Paul, Farid, Cate, Rita, Tania, Michael, John-Paul, Buzz Web Media, FocalContact
11 comments
Author:
Lee Ussher
Apr 10, 2025 09:09 AM
repost
Presented by CBD Sydney Chamber Member The Speakers Practice
April 30 from 8.30 am
Professional Services Marketing Conference
Castlereagh Boutique Hotel
This conference is specifically designed for coaches, consultants, creatives, and service professionals seeking actionable strategies to attract more clients, achieve business growth, and enhance their marketing proficiency.
Presenters include:
Mahesh Enjeti "Setting the Scene" Keynote Speaker - Marketing Strategist
Dr. Leanne Elich Consulting Elich - Neuro Scientist and Sales Psychologist
Sid Lal - SEO specialist
Lee Ussher - Digital Marketing and Branding
Sam Shetty - Digital Marketing Expert
Clive Smallman - Change Management expert
Adrienne McLean – Founder of The Speakers Practice & Amplify Results
Zoran Mustac – Lead Generation and AI
Bianca Schwartpaul (A.npn) – Social Media and LinkedIn Expert
Adele Stewart – Virtual Assistant specialist and other leading experts.
Find out more & register: https://lnkd.in/gXD--U8h
The conference offers a valuable opportunity to connect with fellow professionals dedicated to growth, providing both knowledge acquisition and the potential for meaningful networking to support your future endeavours.
This event will be followed by After 5 Networking from 5.30pm at The Castlereagh Boutique Hotel. More information & to register: https://lnkd.in/gvAy2e_q
Omar Afiouni BSc JP MHFA GAICD Angela Sedran Jamie May Aman Sethi Paul Angus Connie Mastroianni l Buyers Agent I Sydney Karina Florian
April 30 from 8.30 am
Professional Services Marketing Conference
Castlereagh Boutique Hotel
This conference is specifically designed for coaches, consultants, creatives, and service professionals seeking actionable strategies to attract more clients, achieve business growth, and enhance their marketing proficiency.
Presenters include:
Mahesh Enjeti "Setting the Scene" Keynote Speaker - Marketing Strategist
Dr. Leanne Elich Consulting Elich - Neuro Scientist and Sales Psychologist
Sid Lal - SEO specialist
Lee Ussher - Digital Marketing and Branding
Sam Shetty - Digital Marketing Expert
Clive Smallman - Change Management expert
Adrienne McLean – Founder of The Speakers Practice & Amplify Results
Zoran Mustac – Lead Generation and AI
Bianca Schwartpaul (A.npn) – Social Media and LinkedIn Expert
Adele Stewart – Virtual Assistant specialist and other leading experts.
Find out more & register: https://lnkd.in/gXD--U8h
The conference offers a valuable opportunity to connect with fellow professionals dedicated to growth, providing both knowledge acquisition and the potential for meaningful networking to support your future endeavours.
This event will be followed by After 5 Networking from 5.30pm at The Castlereagh Boutique Hotel. More information & to register: https://lnkd.in/gvAy2e_q
Omar Afiouni BSc JP MHFA GAICD Angela Sedran Jamie May Aman Sethi Paul Angus Connie Mastroianni l Buyers Agent I Sydney Karina Florian
5 comments
Author:
CBD Sydney Chamber
Apr 08, 2025 08:29 AM
regular
A night of networking with colleagues & friends has so much more meaning when we're together to support a great cause - evidential in the loud passionate noisy crowd! (well done to professional crowd controller Paul Nicolaou, from Business Sydney - you were the perfect MC chosen 😉)
💙 #NetworkInAHeartbeat is Business with A Heart's annual fundraising dinner. The charity and it's founder Tania Mastroianni, are dedicated to supporting children & young adults who spend a lot of time in hospital with incurable medical conditions through the gift of companionship.
To learn more about sponsoring the creation of a special bear for a sick child or read Tania's own inspiring journey: https://lnkd.in/g9Q9RF4v
#communitycollaboration #sydneyevents #businessnetworking
💙 #NetworkInAHeartbeat is Business with A Heart's annual fundraising dinner. The charity and it's founder Tania Mastroianni, are dedicated to supporting children & young adults who spend a lot of time in hospital with incurable medical conditions through the gift of companionship.
To learn more about sponsoring the creation of a special bear for a sick child or read Tania's own inspiring journey: https://lnkd.in/g9Q9RF4v
#communitycollaboration #sydneyevents #businessnetworking
3 comments
Author:
Lee Ussher
Mar 27, 2025 07:18 AM
regular
Recently I had a special role to MC & Moderate CathWest Innovation College's "Careers of Today - Parent Education Forum" for over 180 families to learn about all the amazing career opportunities available to young people in the rapidly changing Western Sydney area.
💡I was inspired by the pride & dedication of everyone involved, especially the panelists who joined me in a discussion about the programs & pathways being offered to help develop a ✔️new airport, ✔️new city, ✔️new public transport, and all the ✔️skills & jobs that are in demand as a result of this growth. Much of the forum conversation left an impression on me (and I'm sure on many parents too).
Thank you to the panelists for sharing invaluable insights:
⭐️Peter Mackey – Bradfield Development Authority
⭐️Nathan McIntosh – Western Sydney International Airport
⭐️Eleanor Harrison – Gamuda Australia
⭐️Kate Dodd – Intent Strategy
⭐️Joanne Tapley – Ambrose Early Learning & School Age Care
⭐️Dr. Valentine Mukuria – Australian Catholic University
And CathWest's Principal, Paul Stenning closing remarks that reinforced education needs to focus on the future needs of industry.
Thank you to event sponsors WEXPO, Access News Australia (ANA) & exhibitors: Catholic Schools Parramatta Diocese, TAFE NSW, NSW Department of Education, Macquarie Community College, Jaybro, Buzz Web Media, NexGen.
#westernsydney #youthemployment #careerpathways Judy, Maree, Robyne, Nazik, Michael
💡I was inspired by the pride & dedication of everyone involved, especially the panelists who joined me in a discussion about the programs & pathways being offered to help develop a ✔️new airport, ✔️new city, ✔️new public transport, and all the ✔️skills & jobs that are in demand as a result of this growth. Much of the forum conversation left an impression on me (and I'm sure on many parents too).
Thank you to the panelists for sharing invaluable insights:
⭐️Peter Mackey – Bradfield Development Authority
⭐️Nathan McIntosh – Western Sydney International Airport
⭐️Eleanor Harrison – Gamuda Australia
⭐️Kate Dodd – Intent Strategy
⭐️Joanne Tapley – Ambrose Early Learning & School Age Care
⭐️Dr. Valentine Mukuria – Australian Catholic University
And CathWest's Principal, Paul Stenning closing remarks that reinforced education needs to focus on the future needs of industry.
Thank you to event sponsors WEXPO, Access News Australia (ANA) & exhibitors: Catholic Schools Parramatta Diocese, TAFE NSW, NSW Department of Education, Macquarie Community College, Jaybro, Buzz Web Media, NexGen.
#westernsydney #youthemployment #careerpathways Judy, Maree, Robyne, Nazik, Michael
13 comments
Author:
Lee Ussher
Mar 17, 2025 01:41 AM
regular
🍀Happy #StPatricksDay🍀
Thanks to the huge generosity of The Fiddler we celebrated early with a bunch of local business friends, including Farid, Robyne, Richard, May, Leanne, Sonja & Jeffrey. Thanks for all the green shenanigans!
🍸🦪 Loads of freshly shucked oysters, free flowing cocktails, irish jigs & riverdancing, & more!!!
This is always an epic annual event John-Paul & I love to never miss!
#weekendshenanigans #stpatricksday2025 #stpaddysday #westernsydney #sydneyevents
Thanks to the huge generosity of The Fiddler we celebrated early with a bunch of local business friends, including Farid, Robyne, Richard, May, Leanne, Sonja & Jeffrey. Thanks for all the green shenanigans!
🍸🦪 Loads of freshly shucked oysters, free flowing cocktails, irish jigs & riverdancing, & more!!!
This is always an epic annual event John-Paul & I love to never miss!
#weekendshenanigans #stpatricksday2025 #stpaddysday #westernsydney #sydneyevents
7 comments
Author:
Lee Ussher
Mar 10, 2025 02:00 AM
regular
It was humbling to have my career journey & community contributions published amongst power women like Michelle Rowland MP, Elfa Moraitakis, Julie Griffiths & so many more by Australian Catholic University & Blacktown City Council
Blacktown is the largest residential LGA in Australia, with a wide diversity of business & cultural beliefs - and a huge community spirit addressing many local challenges!
I hope this initiative to inspire other women, through highlighting local female leaders actively involved in reshaping our community, is carried out for years to come because there will be many more stories to be told.
Thank you for including me in 2025’s list Valentine Mukuria & Emie Roy - whenever I can use my voice to empower young girls & women who may lack the confidence to speak up - you know I’m there! ❤️
#IWD2025 #marchforward #westernsydney #blacktown #internationalwomensday
Blacktown is the largest residential LGA in Australia, with a wide diversity of business & cultural beliefs - and a huge community spirit addressing many local challenges!
I hope this initiative to inspire other women, through highlighting local female leaders actively involved in reshaping our community, is carried out for years to come because there will be many more stories to be told.
Thank you for including me in 2025’s list Valentine Mukuria & Emie Roy - whenever I can use my voice to empower young girls & women who may lack the confidence to speak up - you know I’m there! ❤️
#IWD2025 #marchforward #westernsydney #blacktown #internationalwomensday
38 comments
Author:
Lee Ussher
Feb 25, 2025 09:18 AM
quote
You know the meetings that leave you 'wowed'... I had one today...
Feeling privileged to be moderating a discussion with representatives from:
📍Western Sydney International Airport
📍Bradfield Development Authority
📍Gamuda Australia &
📍Australian Catholic University
📍Community Ventures & more...
It was exciting to hear about all the #careeropportunities available in the greater west of Sydney as it progresses through major growth.
For local school leavers seeking to learn more about living, studying & working closer to home, this impressive event organised by CathWest Innovation College & WEXPO, will be worth attending - to not only here from the forum, but visit all the expo stalls to talk directly to the organisations involved in the expansion.
⭐️Careers of Today Forum: 18th March, 4:30pm, Penrith Panthers⭐️
Room capacity is only 280, so be quick to register: https://lnkd.in/gBvu4nSd
#westernsydney #careerdevelopment #youthemployment #careerguidance Judy Maree Michael Joanne Valentine Robyne Peter Eleanor Catholic Schools Parramatta Diocese Penrith City Council
Feeling privileged to be moderating a discussion with representatives from:
📍Western Sydney International Airport
📍Bradfield Development Authority
📍Gamuda Australia &
📍Australian Catholic University
📍Community Ventures & more...
It was exciting to hear about all the #careeropportunities available in the greater west of Sydney as it progresses through major growth.
For local school leavers seeking to learn more about living, studying & working closer to home, this impressive event organised by CathWest Innovation College & WEXPO, will be worth attending - to not only here from the forum, but visit all the expo stalls to talk directly to the organisations involved in the expansion.
⭐️Careers of Today Forum: 18th March, 4:30pm, Penrith Panthers⭐️
Room capacity is only 280, so be quick to register: https://lnkd.in/gBvu4nSd
#westernsydney #careerdevelopment #youthemployment #careerguidance Judy Maree Michael Joanne Valentine Robyne Peter Eleanor Catholic Schools Parramatta Diocese Penrith City Council
3 comments
Author:
Lee Ussher
Feb 18, 2025 05:28 AM
regular
A ‘work week’ away in WA started this way…
#worklife #busselton #westernaustralia
#worklife #busselton #westernaustralia
2 comments
Author:
Lee Ussher
Feb 11, 2025 02:59 AM
quote
Not only is this an affordable learning development day for business owners but a great opportunity to connect & converse with a number of industry experts in one day. I'm certainly looking forward to chatting with fellow speakers. For details: https://lnkd.in/gS9xN9nw
1 comments
Author:
Lee Ussher
Feb 10, 2025 04:33 AM
repost
✨🎩As a business owner, speaker, and consultant my cap changes by the hour but today I'm starting with this one - have a magical Monday! ✨☕🌟
#mondayfeels #financialconsultant #businessownerlife
#mondayfeels #financialconsultant #businessownerlife
10 comments
Author:
Cate Kemp
Jan 28, 2025 04:39 AM
quote
A quick insight from me shared by The Brand Called You show & podcast. Links to the interview to watch or tune into audio: https://lnkd.in/dQHppaTq
#brandingtips #brandingidentity #brandingstrategy
#brandingtips #brandingidentity #brandingstrategy
0 comments
Author:
Lee Ussher
Jan 17, 2025 04:24 AM
regular
Gotta love ‘happy drugs’ for recovery. My face says it all! 🤣
A little sore, but at least I’ve dodged a cancer bullet early. Being pampered well by hubby & daughter at home.
#uterinecancerawareness #uterinecancer #dayoffwork #takingabreak
A little sore, but at least I’ve dodged a cancer bullet early. Being pampered well by hubby & daughter at home.
#uterinecancerawareness #uterinecancer #dayoffwork #takingabreak
33 comments
Author:
Lee Ussher
Dec 13, 2024 04:06 AM
quote
Such a great insight by Cate Kemp worth hearing...
#businessmanagement #businesstips #financialmanagement
#businessmanagement #businesstips #financialmanagement
0 comments
Author:
Lee Ussher
Dec 07, 2024 07:37 AM
repost
Always a moving moment to hear the stories of hardship, hope, and good at The Salvation Army Australia's Christmas Thank You Lunch.
A special time to acknowledge those dedicated to serving our communities in times of need and the support they offer helping to turn lives around.
#servingothers #communitymatters #homelessness #foodbank
A special time to acknowledge those dedicated to serving our communities in times of need and the support they offer helping to turn lives around.
#servingothers #communitymatters #homelessness #foodbank
3 comments
Author:
Buzz Web Media
Nov 25, 2024 07:53 AM
repost
When you have a client that requires 4 reps in different countries to join a meeting 𝗔𝗡𝗗 𝘆𝗼𝘂'𝗿𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗱𝗶𝗳𝗳𝗶𝗰𝘂𝗹𝘁 𝗰𝗼𝘂𝗻𝘁𝗿𝘆 𝘁𝗼 𝘀𝘆𝗻𝗰…
#daylightsavings #businessmanagement #customerengagement
#daylightsavings #businessmanagement #customerengagement
0 comments
Author:
Buzz Web Media
Nov 20, 2024 07:24 AM
regular
It's been a hot topic in my meetings with mixed thoughts, so I'd love to know yours...
0 comments
Author:
Lee Ussher
Nov 11, 2024 02:43 AM
regular
🌺 Remembering my Great Grandfather and all those who committed time from their life to protect ours.
#RemembranceDay #LestWeForget #WeWillRememberThem
#RemembranceDay #LestWeForget #WeWillRememberThem
0 comments
Author:
Lee Ussher
Nov 06, 2024 10:49 AM
regular
A wonderful #MelbourneCup spent with friends Farid, Cate, Robyne and Suzie at the new Pullman Sydney Penrith thanks to their MD Jo, and VP of ConferenceDirect, Susette.🏇
Looking forward to creating future adventures together.
#sydneyevents #runyourownrace #businessnetworking
Looking forward to creating future adventures together.
#sydneyevents #runyourownrace #businessnetworking
4 comments
Author:
Lee Ussher
Aug 29, 2024 07:24 AM
quote
Sharing enjoyable community moments with this amazing crew of colleagues is just one of the reasons I love my role as a Board Member for the Better Foundation - Blacktown & Mount Druitt Hospitals.🩺
Collaborating with local community groups like #BlacktownPondsLionsClub dedicated to fundraising for our hospitals is very internally rewarding when you get to surround yourself with their stories.❤️
#fundraisingevent #betterhealth #betterliving
Collaborating with local community groups like #BlacktownPondsLionsClub dedicated to fundraising for our hospitals is very internally rewarding when you get to surround yourself with their stories.❤️
#fundraisingevent #betterhealth #betterliving
0 comments
Author:
Lee Ussher
Aug 23, 2024 02:42 PM
regular
Couldn’t think of sharing my first experience on the new Nth Sydney Metro line with anyone else but the most sociable networker & business gentleman I’ve known for over 10yrs, thank you Farid - you make every event that much more fun to be at. 🫶
And Robyne, thanks for showing us around your local bars and restaurants after the Chamber lunch - you may have just convinced me to meet there over the city (wearing your events hat incredibly well!) 😂
And Robyne, thanks for showing us around your local bars and restaurants after the Chamber lunch - you may have just convinced me to meet there over the city (wearing your events hat incredibly well!) 😂
8 comments
Author:
Lee Ussher
Aug 15, 2024 07:36 AM
regular
Love Tom Fishburne's latest blog! https://lnkd.in/dRg8c3i3
❝Advice often focuses on 'where & how' (which network & how often), rather than the 'what' (the solution you want to be known for)❞
It's not about the numbers, it's about connecting your message with the right reader, to create the perfect client.
#ThursdayThoughts #thoughtleadership #nowyouknow
❝Advice often focuses on 'where & how' (which network & how often), rather than the 'what' (the solution you want to be known for)❞
It's not about the numbers, it's about connecting your message with the right reader, to create the perfect client.
#ThursdayThoughts #thoughtleadership #nowyouknow
0 comments
Author:
Lee Ussher
Jul 04, 2024 01:45 AM
regular
When do you set goals?
If you’re as frugal as I am (& love bargain shopping as much as I do), then there’s no better time to smash goals & reward yourself than #EOFY!💰
New MacBook, new iPhone, and when the Apple Genius said ‘come back in 2hrs while we migrate the old to new’, what’s a girl to do but go buy new shoes! 👠
What's your current hanging carrot?🥕
#goalsetting #productivity #businesstips
If you’re as frugal as I am (& love bargain shopping as much as I do), then there’s no better time to smash goals & reward yourself than #EOFY!💰
New MacBook, new iPhone, and when the Apple Genius said ‘come back in 2hrs while we migrate the old to new’, what’s a girl to do but go buy new shoes! 👠
What's your current hanging carrot?🥕
#goalsetting #productivity #businesstips
2 comments
Author:
Lee Ussher
Jun 19, 2024 04:14 AM
quote
Create successful media pitches with these tips, because it's not just isolated to working with Matthew at Bloomberg...
0 comments
Author:
Lee Ussher
May 24, 2024 08:22 AM
repost
⭐️ONE WEEK TO GO!!!⭐️
CEO Kerrie Powers & Board Director Lee Ussher are out gathering up all the amazing goodies from our very generous Sponsors for our Carnivale Fundraising Dinner next Friday. Thank you to Lander Toyota for the amazing 'boot full' of gifts and your ongoing partner support throughout the years.
And thank you to Chloe Kalisperis for your trolley driving & tetris packing skills!
Final weekend to book tickets to join us and enjoy a night with 3 internationally reknown entertainers while raising funds for the local Blacktown & Mount Druitt Hospitals: https://lnkd.in/gRe3vcHn
#fundraisingevent #westernsydney #betterhealth #blacktownhospital #mountdruitthospital #westernsydneyhealth
CEO Kerrie Powers & Board Director Lee Ussher are out gathering up all the amazing goodies from our very generous Sponsors for our Carnivale Fundraising Dinner next Friday. Thank you to Lander Toyota for the amazing 'boot full' of gifts and your ongoing partner support throughout the years.
And thank you to Chloe Kalisperis for your trolley driving & tetris packing skills!
Final weekend to book tickets to join us and enjoy a night with 3 internationally reknown entertainers while raising funds for the local Blacktown & Mount Druitt Hospitals: https://lnkd.in/gRe3vcHn
#fundraisingevent #westernsydney #betterhealth #blacktownhospital #mountdruitthospital #westernsydneyhealth
1 comments
Author:
Better Foundation
May 07, 2024 02:57 AM
regular
#LinkedInGames!
Will you embrace this new feature to socially connect & build relationships? Apparently the purpose for rolling out 3 games, that will share your results with connections, is because (and wait for it...)
📍it turns out our primary reason for being on 'social' platforms is to create meaningful relationships (really?) 🤦♀️
AND
📍it turns out playing games is more likely to do that than sharing info & articles. (LOL who knew!) 🤷♀️
My mind went in 2 places with this new feature:
1. Ad disruption is a given.
2. Will Games be used as a marketing tool i.e competitions & giveaways.
Curious? Go check out #Games here: https://lnkd.in/gfxi5rHk
#socialnetworking #socialmediamarketing
Will you embrace this new feature to socially connect & build relationships? Apparently the purpose for rolling out 3 games, that will share your results with connections, is because (and wait for it...)
📍it turns out our primary reason for being on 'social' platforms is to create meaningful relationships (really?) 🤦♀️
AND
📍it turns out playing games is more likely to do that than sharing info & articles. (LOL who knew!) 🤷♀️
My mind went in 2 places with this new feature:
1. Ad disruption is a given.
2. Will Games be used as a marketing tool i.e competitions & giveaways.
Curious? Go check out #Games here: https://lnkd.in/gfxi5rHk
#socialnetworking #socialmediamarketing
3 comments
Author:
Lee Ussher
May 03, 2024 09:35 AM
repost
Here is a great example of a digital/social media post of a traditional media interview.
Organisational Psychologist Joe Hart was interviewed on Overnights with Pat Panetta. This post has everything. It demonstrates authority, expertise, quality, and professionalism.
Joe and Pat have done the work delivering a quality and informative interview, but you will have heard Nic Hayes say often only half the job is done once the media engagement has taken place. It's how you promote it.
Joe has Lee Ussher in support here and it is by far the best post of the year in our opinion when it comes to amplifying brand and expertise.
Well done team... it's like Beverly Ligman in our office is constantly saying, "It takes teamwork to make the dream work".
#media #mediarelations #psychologist #media #mediatraining #mediastable #meetthemedia
Organisational Psychologist Joe Hart was interviewed on Overnights with Pat Panetta. This post has everything. It demonstrates authority, expertise, quality, and professionalism.
Joe and Pat have done the work delivering a quality and informative interview, but you will have heard Nic Hayes say often only half the job is done once the media engagement has taken place. It's how you promote it.
Joe has Lee Ussher in support here and it is by far the best post of the year in our opinion when it comes to amplifying brand and expertise.
Well done team... it's like Beverly Ligman in our office is constantly saying, "It takes teamwork to make the dream work".
#media #mediarelations #psychologist #media #mediatraining #mediastable #meetthemedia
4 comments
Author:
Media Stable
Mar 01, 2024 03:23 AM
quote
Daughter at 14: I never want to work the hours you & Dad do.
Daughter at 19: starts doing what we do...
Daughter at 24: leaves marketing job to work for herself & live life!
Me: ...........
Also Me: Books the same trip to Egypt/Jordan daughter did to live life.
It's a blessing to have 2 daughters act as strong reminders to work hard at prioritising what's important in life... Message received.❤️
#worklifebalance #lifebydesign #worktolivenotlivetowork
Daughter at 19: starts doing what we do...
Daughter at 24: leaves marketing job to work for herself & live life!
Me: ...........
Also Me: Books the same trip to Egypt/Jordan daughter did to live life.
It's a blessing to have 2 daughters act as strong reminders to work hard at prioritising what's important in life... Message received.❤️
#worklifebalance #lifebydesign #worktolivenotlivetowork
1 comments
Author:
Lee Ussher
Feb 28, 2024 10:00 PM
regular
✍️What is BookTok? Are you an author or written a book to elevate your industry authority? BookTok could be the niche space you need to increase your presence & lift sales.
🔏 How do you access it? If you have TikTok you can access BookTok. It's a community that uses the hashtag, and you can narrow it down by country or literature topic also.
📝 Why add BookTok? 60% of TikTok content is about books, so it's a great space that attracts book lovers, because they can connect with other readers and favourite authors to discuss new & old literature - therefore creating great place to gather natural reviews & recommendations.✨
#authorlife #marketingstrategies #socialmediamarketingtips
🔏 How do you access it? If you have TikTok you can access BookTok. It's a community that uses the hashtag, and you can narrow it down by country or literature topic also.
📝 Why add BookTok? 60% of TikTok content is about books, so it's a great space that attracts book lovers, because they can connect with other readers and favourite authors to discuss new & old literature - therefore creating great place to gather natural reviews & recommendations.✨
#authorlife #marketingstrategies #socialmediamarketingtips
0 comments
Author:
Lee Ussher
Feb 27, 2024 12:10 AM
regular
Without Limits Exhibition was a plethora of humanitarian issues still relevant today & worth viewing. I've always been inspired by Banksy's way to satirically critique the hypocrisy & greed within society.
One project, Dismaland, was an abandoned public pool converted into a 'Bemusement Park' that highlighted how society chases the fairytale life with all its shiny objects to be happy, but ironically lives pay packet to pay packet to buy these things, like a rat racing around the clock.
At the core of Dismaland was an inherent paradox. Visitors could purchase their very own anti-consumer experience, whilst also queuing politely to learn how to rebel against the status quo. Willingly labelling themselves as imbeciles of society with bought balloons, who have stopped thinking for themselves - like the rats of society living off the rubbish they choose to accept.
The question as you enter Dismaland is:
❛Is there something missing in your life?❜
A very poignant question - depending on how you read it 😉
One project, Dismaland, was an abandoned public pool converted into a 'Bemusement Park' that highlighted how society chases the fairytale life with all its shiny objects to be happy, but ironically lives pay packet to pay packet to buy these things, like a rat racing around the clock.
At the core of Dismaland was an inherent paradox. Visitors could purchase their very own anti-consumer experience, whilst also queuing politely to learn how to rebel against the status quo. Willingly labelling themselves as imbeciles of society with bought balloons, who have stopped thinking for themselves - like the rats of society living off the rubbish they choose to accept.
The question as you enter Dismaland is:
❛Is there something missing in your life?❜
A very poignant question - depending on how you read it 😉
0 comments
Author:
Lee Ussher
Feb 23, 2024 04:07 AM
regular
🌟There is only one way to make a dream come true, cos at the beginning, noone's going to build it for you.
Get out of your comfort zone & get your hands dirty to do whatever it takes💪
#takecontrol #mindsetmatters #achieveyourgoals
Get out of your comfort zone & get your hands dirty to do whatever it takes💪
#takecontrol #mindsetmatters #achieveyourgoals
0 comments
Author:
Lee Ussher
Alex Serrano
Founder @ Caalano Digital | Investor | Growing & Scaling Businesses Via Data-Driven Paid Advertising Strategies.LinkedIn Profile
Email
Name
Alex Serrano
Title
Alex Serrano - Founder @ Caalano Digital | Investor
Headline
Founder @ Caalano Digital | Investor | Growing & Scaling Businesses Via Data-Driven Paid Advertising Strategies.
Location
Sydney, New South Wales
Summary
Alex Serrano is a driving force in business growth, marketing strategy and automation.
As the Founder of Caalano, which includes Caalano Systems and Caalano Digital, Alex is known for building systems that help businesses attract more clients, convert more sales and operate with clarity.
Caalano Digital delivers marketing that drives outcomes. Alex and his team connect business goals to marketing results through strategic campaigns, automation and customer experience mapping.
Caalano Systems helps businesses centralise communication, streamline lead management and build a scalable foundation for long term success.
Alex leads with vision and execution, combining deep industry knowledge with a hands-on approach. He is passionate about helping business owners create systems that simplify the complex and unlock real growth.
As the Founder of Caalano, which includes Caalano Systems and Caalano Digital, Alex is known for building systems that help businesses attract more clients, convert more sales and operate with clarity.
Caalano Digital delivers marketing that drives outcomes. Alex and his team connect business goals to marketing results through strategic campaigns, automation and customer experience mapping.
Caalano Systems helps businesses centralise communication, streamline lead management and build a scalable foundation for long term success.
Alex leads with vision and execution, combining deep industry knowledge with a hands-on approach. He is passionate about helping business owners create systems that simplify the complex and unlock real growth.
Snippet
Experience · Caalano Systems Graphic. Head of Client Success · Caalano Digital Graphic. Founder & Head of Growth · Self Employed Graphic. eCommerce Business Owner.
Current Experiences
Founder & Head of Growth
Caalano Digital
Sydney, New South Wales, Australia
Started: May 2022 - Present
Industry: Marketing and Advertising
Company Size: 1-10 (5 staff)
Head of Client Success
Caalano Systems
Sydney, New South Wales, Australia
Started: Aug 2022 - Present
Industry: Computer Software
Company Size: 1-10 (1 staff)
eCommerce Business Owner
Self Employed
Sydney, New South Wales, Australia
Started: Feb 2020 - Present
• Management of digital marketing strategy, looking after paid social, search, basic SEO, and email flows.
• Building and management of Shopify store and to ensure sound CRO.
• Engagement of customers to ensure Customer Lifetime Value and enhance the customer experience.
• Management of online influencers to engage and build social awareness through influencer marketing campaigns.
• Develop and manage supply chain budgeting through forecasting to ensure sufficient inventory for growth.
• Cold calling potential prospects to acquire wholesale clients within a larger business.
• Managing finances and completing bookkeeping activities to further understand profit and loss statements, to identify further opportunities for growth.
• Use of Google Analytics paired with Google Ads and Facebook Business Manager to draw out insights from customers to better understand how to laser target potential prospects.
• Creation of Klaviyo email flows to ensure sound automation through multiple email flows.
• Working in collaboration with multiple external stakeholders such as International suppliers, local freight companies, graphic designers, and free-lance contractors to drive business objectives.
• Building and management of Shopify store and to ensure sound CRO.
• Engagement of customers to ensure Customer Lifetime Value and enhance the customer experience.
• Management of online influencers to engage and build social awareness through influencer marketing campaigns.
• Develop and manage supply chain budgeting through forecasting to ensure sufficient inventory for growth.
• Cold calling potential prospects to acquire wholesale clients within a larger business.
• Managing finances and completing bookkeeping activities to further understand profit and loss statements, to identify further opportunities for growth.
• Use of Google Analytics paired with Google Ads and Facebook Business Manager to draw out insights from customers to better understand how to laser target potential prospects.
• Creation of Klaviyo email flows to ensure sound automation through multiple email flows.
• Working in collaboration with multiple external stakeholders such as International suppliers, local freight companies, graphic designers, and free-lance contractors to drive business objectives.
Industry: Higher Education
Company Size: n/a (758552 staff)
Contact Information
Emails:
[email protected]
(100) (work)
[email protected]
(100) (work)
Social Media
LinkedIn:
https://www.linkedin.com/in/alexserrano11
(100)
LinkedIn Posts - Alex Serrano
29 post(s) found
Oct 02, 2025 10:40 AM
regular
Unleash your creative side with Caalano Digital! 🚀
We’re looking for a Social Media Content Creator (On-Camera Role) to:
- Plan, film, edit AND appear in content for our agency + clients
- Lead our brand-new content team and bring big ideas to life
- Be part of a fun, innovative culture in our brand-new Sydney office
If you’re confident on camera, love making content that cuts through, and want to grow in a role where creativity meets results - this is for you.
👉 Apply today and help us shape the future of content at Caalano Digital.
We’re looking for a Social Media Content Creator (On-Camera Role) to:
- Plan, film, edit AND appear in content for our agency + clients
- Lead our brand-new content team and bring big ideas to life
- Be part of a fun, innovative culture in our brand-new Sydney office
If you’re confident on camera, love making content that cuts through, and want to grow in a role where creativity meets results - this is for you.
👉 Apply today and help us shape the future of content at Caalano Digital.
1 comments
Author:
Alex Serrano
Jul 28, 2025 02:07 PM
regular
This is not the role for someone who wants to blend in.
We’re building something different at Caalano and that means we’re looking for people who want to grow, stretch, and lead.
If you want to sit quietly in the corner, tick off tasks, and collect a paycheck, this is the wrong place.
But if you’re a Performance Marketer who wants to be part of a team that:
✔️ Moves with urgency
✔️ Delivers work they’re proud of
✔️ Supports each other without ego
Then we’d love to meet you.
This is an on site role at our brand new Norwest office, with all the perks, daily lunches, stocked fridge, good people, amazing clients but more importantly, it’s a place where what you do actually matters.
If that sounds like something worth exploring, send me a DM or apply here:
https://lnkd.in/gF7dAytf
Talk soon,
Alex
We’re building something different at Caalano and that means we’re looking for people who want to grow, stretch, and lead.
If you want to sit quietly in the corner, tick off tasks, and collect a paycheck, this is the wrong place.
But if you’re a Performance Marketer who wants to be part of a team that:
✔️ Moves with urgency
✔️ Delivers work they’re proud of
✔️ Supports each other without ego
Then we’d love to meet you.
This is an on site role at our brand new Norwest office, with all the perks, daily lunches, stocked fridge, good people, amazing clients but more importantly, it’s a place where what you do actually matters.
If that sounds like something worth exploring, send me a DM or apply here:
https://lnkd.in/gF7dAytf
Talk soon,
Alex
0 comments
Author:
Alex Serrano
Jun 22, 2025 02:12 PM
regular
Behind every great client result is an even greater system and we’re proud to say ours is built alongside one of the most forward-thinking product teams in the industry.
As part of the Caalano Systems ecosystem, we don’t just use world-class software, we help shape it.
Every update, every feature, and every improvement is designed with one question in mind:
“How can this help our clients win more customers, deliver better experiences, and grow faster?”
That’s the mindset we bring to everything we do at Caalano Digital. Whether it’s paid advertising campaigns or automation systems, you’re backed by a team (and a platform) that’s building for what’s next, not just what’s now.
If you're serious about scaling, you're in the right place.
#CaalanoDigital #CaalanoSystems #MarketingWithImpact #BuiltForGrowth #CustomerDriven #TechThatConverts #SmartAutomation #DigitalLeadership
As part of the Caalano Systems ecosystem, we don’t just use world-class software, we help shape it.
Every update, every feature, and every improvement is designed with one question in mind:
“How can this help our clients win more customers, deliver better experiences, and grow faster?”
That’s the mindset we bring to everything we do at Caalano Digital. Whether it’s paid advertising campaigns or automation systems, you’re backed by a team (and a platform) that’s building for what’s next, not just what’s now.
If you're serious about scaling, you're in the right place.
#CaalanoDigital #CaalanoSystems #MarketingWithImpact #BuiltForGrowth #CustomerDriven #TechThatConverts #SmartAutomation #DigitalLeadership
2 comments
Author:
Alex Serrano
Jun 16, 2025 02:07 PM
regular
🚨 We’re Hiring – Two Roles, One Big Opportunity 🚨
Caalano Digital is growing, and we’re on the hunt for two legends to join the crew.
🎯 Growth Strategist (Sales) – Full-Time
You’re not just “in sales”. You’re someone who can spot potential a mile away and help business owners see a clear path to growth. You’ll be the first point of contact for new leads, understanding their pain points and guiding them toward the right solution. Whether it’s lead generation, CRM automation, or a full digital growth system. If you’ve got a hunter mindset, love closing high-value deals, and want to work with a brand that actually delivers, this one’s for you.
⚡ Digital Strategist – Full-Time
This isn’t just campaign management. It’s strategy, execution, and impact. You’ll be working across Meta Ads, Google Ads, landing pages, CRM flows, and everything in between to drive real outcomes for clients. You’ll collaborate directly with business owners, building campaigns that connect marketing to bottom-line results. If you're analytical, creative, and results-obsessed—we want to hear from you.
🧠 Both roles will get:
- Full support to level up fast
- A high-performance, fun team culture
- Clients that value results over vanity
- A place to make a real impact (not just punch out tasks)
📍On Site in our Norwest Office
💬 Sound like you or someone you know?
Drop us a DM or email your application to [email protected] with a quick intro and we’ll tee up a chat.
Let’s build something epic.
– Team Caalano
Caalano Digital is growing, and we’re on the hunt for two legends to join the crew.
🎯 Growth Strategist (Sales) – Full-Time
You’re not just “in sales”. You’re someone who can spot potential a mile away and help business owners see a clear path to growth. You’ll be the first point of contact for new leads, understanding their pain points and guiding them toward the right solution. Whether it’s lead generation, CRM automation, or a full digital growth system. If you’ve got a hunter mindset, love closing high-value deals, and want to work with a brand that actually delivers, this one’s for you.
⚡ Digital Strategist – Full-Time
This isn’t just campaign management. It’s strategy, execution, and impact. You’ll be working across Meta Ads, Google Ads, landing pages, CRM flows, and everything in between to drive real outcomes for clients. You’ll collaborate directly with business owners, building campaigns that connect marketing to bottom-line results. If you're analytical, creative, and results-obsessed—we want to hear from you.
🧠 Both roles will get:
- Full support to level up fast
- A high-performance, fun team culture
- Clients that value results over vanity
- A place to make a real impact (not just punch out tasks)
📍On Site in our Norwest Office
💬 Sound like you or someone you know?
Drop us a DM or email your application to [email protected] with a quick intro and we’ll tee up a chat.
Let’s build something epic.
– Team Caalano
1 comments
Author:
Alex Serrano
Mar 27, 2025 12:26 PM
regular
Pumped to be part of the launch of the new CUB Parramatta Clubhouse as a founding member! Great to connect with such an inspiring group of business owners and entrepreneurs.
Massive thanks to Daniel Hakim for building such a powerful community, and always a privilege to hear from Mark Bouris AM!
Excited for what’s ahead and to get properly amongst it!
Massive thanks to Daniel Hakim for building such a powerful community, and always a privilege to hear from Mark Bouris AM!
Excited for what’s ahead and to get properly amongst it!
0 comments
Author:
Alex Serrano
Mar 03, 2025 11:20 PM
regular
Just wrapped up an incredible Swish Bootcamp with Ryan Tuckwood and the team, and it was a huge eye-opener.
One of the biggest breakthroughs for me was realizing how much I was anchoring our sales and discovery calls to the way I would purchase something—without considering how our prospects actually make decisions. This shift in awareness was massive. The way we communicate in sales needs to serve our clients, not just reflect our own buying habits.
Another game-changer was diving deep into DiSC profiling—not just for sales but also for marketing. We’ve carried these learnings across into how we design ads and write copy at Caalano Digital & Caalano Systems, making sure we’re not leaving our campaigns success to chance or guesswork but instead relying on consumer behaviour and human psychology to drive results.
One quote from Ryan that really stuck with me:
"Every second you don’t articulate your value to someone, when you don’t present to them, when you don’t sell to them, when you categorically know they need what you have, is another second you are allowing their problems to persist. How dare you?"
- Ryan Tuckwood
Excited to put these learnings into action and keep helping businesses grow the right way! 🚀
#CaalanoDigital #swishsalesbootcamp #Caalanosystems #ryantuckwood #sellingwithintegrity #digitalmarketing
One of the biggest breakthroughs for me was realizing how much I was anchoring our sales and discovery calls to the way I would purchase something—without considering how our prospects actually make decisions. This shift in awareness was massive. The way we communicate in sales needs to serve our clients, not just reflect our own buying habits.
Another game-changer was diving deep into DiSC profiling—not just for sales but also for marketing. We’ve carried these learnings across into how we design ads and write copy at Caalano Digital & Caalano Systems, making sure we’re not leaving our campaigns success to chance or guesswork but instead relying on consumer behaviour and human psychology to drive results.
One quote from Ryan that really stuck with me:
"Every second you don’t articulate your value to someone, when you don’t present to them, when you don’t sell to them, when you categorically know they need what you have, is another second you are allowing their problems to persist. How dare you?"
- Ryan Tuckwood
Excited to put these learnings into action and keep helping businesses grow the right way! 🚀
#CaalanoDigital #swishsalesbootcamp #Caalanosystems #ryantuckwood #sellingwithintegrity #digitalmarketing
1 comments
Author:
Alex Serrano
Mar 03, 2025 11:30 AM
quote
Friday marked the 60-day milestone for Jye Antonelli at Caalano Digital, and it’s been nothing short of inspiring to watch his growth.
In just two months, Jye has dived into the world of digital media buying, optimization, and reporting, driving real impact for our clients. From working with Caalano Systems on automation and refining customer journeys to achieving incredible results like a 19x marketing efficiency for one of our clients, his progress speaks for itself.
What stands out the most is not just the professional development but the work-life balance that we prioritise here at Caalano Digital. Jye, along with the rest of our team, has the flexibility to focus on personal health, with healthy lunches and time built into the working day for gym sessions. It's this balance that allows our team to thrive both professionally and personally.
At Caalano Digital, we aim to create an environment where no one is just another number. Every team member is empowered, valued, and plays an integral role in the business’s success. It’s not just about work—it’s about building a career that nurtures both personal and professional growth.
If you're looking for a place where you can make a real impact, grow in your role, and feel supported in your personal journey, Caalano Digital might be the perfect fit for you. 🚀
Check out our open Digital Strategist role here:
https://lnkd.in/guqbQ2Jn
#CaalanoDigital #DigitalMarketing #EmpoweredTeam #WorkLifeBalance #Growth #CareerDevelopment
In just two months, Jye has dived into the world of digital media buying, optimization, and reporting, driving real impact for our clients. From working with Caalano Systems on automation and refining customer journeys to achieving incredible results like a 19x marketing efficiency for one of our clients, his progress speaks for itself.
What stands out the most is not just the professional development but the work-life balance that we prioritise here at Caalano Digital. Jye, along with the rest of our team, has the flexibility to focus on personal health, with healthy lunches and time built into the working day for gym sessions. It's this balance that allows our team to thrive both professionally and personally.
At Caalano Digital, we aim to create an environment where no one is just another number. Every team member is empowered, valued, and plays an integral role in the business’s success. It’s not just about work—it’s about building a career that nurtures both personal and professional growth.
If you're looking for a place where you can make a real impact, grow in your role, and feel supported in your personal journey, Caalano Digital might be the perfect fit for you. 🚀
Check out our open Digital Strategist role here:
https://lnkd.in/guqbQ2Jn
#CaalanoDigital #DigitalMarketing #EmpoweredTeam #WorkLifeBalance #Growth #CareerDevelopment
1 comments
Author:
Alex Serrano
Jan 29, 2025 02:05 PM
regular
🚨 Digital Strategist Wanted – Join the Dream Team in Sydney’s Hills District! 🚨
Hey LinkedIn fam! 👋
We’re on the hunt for a Digital Strategist to join our squad at Caalano Digital. If you’re a pro at Google Ads and Meta Ads, love smashing goals, and want to work in an environment that feels more like a vibe than a job, this could be your moment.
Here’s what’s waiting for you:
✅ A brand-new office in the Hills District that’s so good, you’ll actually want to come in. (Rooftop bar? Café? Yes, please. 🍹☕)
✅ Daily My Muscle Chef meals and a pantry stocked with snacks to keep you fuelled. 🍴
✅ An office playlist chosen by the team—because music = good vibes always. 🎶
✅ A culture of growth where learning isn’t just encouraged—it’s prioritised. 🚀
We work hard, we celebrate wins, and we have a tonne of fun while doing it. If this sounds like a team you want to be part of, click the link below to check out the full job ad and apply. 🎯
Let’s make 2025 the year you join a team that values your skills and your personality. ✨
Tag someone who’d crush this role or slide into my DMs if you have questions. Let’s make it happen! 💪
#Hiring #DigitalMarketing #DigitalStrategist #HillsDistrict #CaalanoDigital
Hey LinkedIn fam! 👋
We’re on the hunt for a Digital Strategist to join our squad at Caalano Digital. If you’re a pro at Google Ads and Meta Ads, love smashing goals, and want to work in an environment that feels more like a vibe than a job, this could be your moment.
Here’s what’s waiting for you:
✅ A brand-new office in the Hills District that’s so good, you’ll actually want to come in. (Rooftop bar? Café? Yes, please. 🍹☕)
✅ Daily My Muscle Chef meals and a pantry stocked with snacks to keep you fuelled. 🍴
✅ An office playlist chosen by the team—because music = good vibes always. 🎶
✅ A culture of growth where learning isn’t just encouraged—it’s prioritised. 🚀
We work hard, we celebrate wins, and we have a tonne of fun while doing it. If this sounds like a team you want to be part of, click the link below to check out the full job ad and apply. 🎯
Let’s make 2025 the year you join a team that values your skills and your personality. ✨
Tag someone who’d crush this role or slide into my DMs if you have questions. Let’s make it happen! 💪
#Hiring #DigitalMarketing #DigitalStrategist #HillsDistrict #CaalanoDigital
1 comments
Author:
Alex Serrano
Oct 07, 2024 06:11 PM
regular
🚀 Caalano Digital is looking for our next team member! 🚀
If you have experience with Google Ads, Meta Ads, and a passion for driving client success, we’d love to hear from you! We’re looking for a Digital Strategist to join our high-performance team.
Know someone who might be a great fit? Please share or tag them below!
Or are you Interested yourself? Click the link to apply or reach out to me directly. 📩
#Hiring #DigitalMarketing #JoinOurTeam #CaalanoDigital
If you have experience with Google Ads, Meta Ads, and a passion for driving client success, we’d love to hear from you! We’re looking for a Digital Strategist to join our high-performance team.
Know someone who might be a great fit? Please share or tag them below!
Or are you Interested yourself? Click the link to apply or reach out to me directly. 📩
#Hiring #DigitalMarketing #JoinOurTeam #CaalanoDigital
0 comments
Author:
Alex Serrano
Jul 16, 2024 11:12 AM
regular
Thrilled and honored to be named one of three finalists for the inaugural Sansoniverse Networker Award for 2024!
Feeling incredibly privileged to be recognised among so many talented individuals. Thank you to everyone who had nominated me and supported me on this journey! 🙏🏼
#SansoniverseAwards #Finalist #Grateful #networkeroftheyear #Networthing
Feeling incredibly privileged to be recognised among so many talented individuals. Thank you to everyone who had nominated me and supported me on this journey! 🙏🏼
#SansoniverseAwards #Finalist #Grateful #networkeroftheyear #Networthing
4 comments
Author:
Alex Serrano
Jun 04, 2024 10:44 AM
regular
Let me Re-Introduce Myself 💥
Investor, Entrepreneur & Power Networker! 🚀
I'm available for Partnerships, Investment Opportunities and Consultancy. Comment below or send me a DM to collaborate - I look forward to meeting you.
#PersonalBranding #brandimmersion #AaronSansoni #DigitalMarketing #ecommerce #networker #networth #networkisyournetworth #MetaAds #GoogleAds
Investor, Entrepreneur & Power Networker! 🚀
I'm available for Partnerships, Investment Opportunities and Consultancy. Comment below or send me a DM to collaborate - I look forward to meeting you.
#PersonalBranding #brandimmersion #AaronSansoni #DigitalMarketing #ecommerce #networker #networth #networkisyournetworth #MetaAds #GoogleAds
0 comments
Author:
Alex Serrano
May 07, 2024 11:29 AM
regular
Hey All, I'm taking part in The Push-Up Challenge this June. As part of this, I'm fundraising for Lifeline to support their crisis support lines and I'd love your support.
Please donate through the below page - it would mean a lot to me.
https://lnkd.in/evgnqTVC
About My Challenge
I'm completing 3,249 push-ups in 24 days to raise awareness and funds for mental health in Australia.
You can show your support by making a tax-deductible donation to my page.
Every dollar helps #pushforbetter mental health outcomes in Australia by funding much-needed mental health services and initiatives.
https://lnkd.in/e4ea9p9C
Please donate through the below page - it would mean a lot to me.
https://lnkd.in/evgnqTVC
About My Challenge
I'm completing 3,249 push-ups in 24 days to raise awareness and funds for mental health in Australia.
You can show your support by making a tax-deductible donation to my page.
Every dollar helps #pushforbetter mental health outcomes in Australia by funding much-needed mental health services and initiatives.
https://lnkd.in/e4ea9p9C
1 comments
Author:
Alex Serrano
Mar 29, 2024 08:50 AM
regular
Empire Mastery #9 🏛️
A common questions I get from a lot of people is why I attend more than one Empire Mastery. And it comes down to three mains factors.
1. Empire Mastery is so full of valuable information and after attending nine times already, the reality is that as much as you would like to believe you can take in and actively use all the information in one go, you really only listen to what you need at the time to overcome your current business or personal challenges.
With content being relatively similar from event to event the main variable is actually ME. From my mindset in business, to my evergrowing business challenges all the way through to our client experience.
We are all constantly changing and evolving based on what we are currently focusing on. Therefore taking out what I need from Empire Mastery and actioning it.
2. Having an abundant mindset and focusing on my network of people and embodying a mindset of "One Person, One Deal" has kept me fueled and driven to continue to meet so many amazing entrepreneurs that Empire Mastery attracts.
3. Being In a room where you dedicate 4 days of your life to be uninterrupted and fully immersed in the experience allows me to think deep about my business and really escape the daily grind of life to be creative and curate action plans for what is next in business as well as my personal life.
Looking forward to the next one and many more as we grow and scale, not only my current business but also continue to impact the people around me and in my circle.
See you at #10!
#empirebuilder #EmpireMastery #EmpireCircle #caalanodigital #caalanosystems #PersonalDevelopmemt #Networthing #yournetworkisyournetworth
A common questions I get from a lot of people is why I attend more than one Empire Mastery. And it comes down to three mains factors.
1. Empire Mastery is so full of valuable information and after attending nine times already, the reality is that as much as you would like to believe you can take in and actively use all the information in one go, you really only listen to what you need at the time to overcome your current business or personal challenges.
With content being relatively similar from event to event the main variable is actually ME. From my mindset in business, to my evergrowing business challenges all the way through to our client experience.
We are all constantly changing and evolving based on what we are currently focusing on. Therefore taking out what I need from Empire Mastery and actioning it.
2. Having an abundant mindset and focusing on my network of people and embodying a mindset of "One Person, One Deal" has kept me fueled and driven to continue to meet so many amazing entrepreneurs that Empire Mastery attracts.
3. Being In a room where you dedicate 4 days of your life to be uninterrupted and fully immersed in the experience allows me to think deep about my business and really escape the daily grind of life to be creative and curate action plans for what is next in business as well as my personal life.
Looking forward to the next one and many more as we grow and scale, not only my current business but also continue to impact the people around me and in my circle.
See you at #10!
#empirebuilder #EmpireMastery #EmpireCircle #caalanodigital #caalanosystems #PersonalDevelopmemt #Networthing #yournetworkisyournetworth
1 comments
Author:
Alex Serrano
Dec 12, 2023 10:46 AM
regular
Just met the legendary Sir Richard Branson! 🚀
Hearing Sir Richard share his insights and stories about the Virgin Group and Virgin Unite were nothing short of incredible. It's not every day you get to share space with a global icon who's redefining the future of business, entrepreneurship, and philanthropy.
"Screw It, Let's Do it" 💪
#screwitletsdoit #obligation #philanthropy #sirrichardbranson #richardbranson #virgingroup #virgin #virginunite #entrepreneurship #entrpreneur
Hearing Sir Richard share his insights and stories about the Virgin Group and Virgin Unite were nothing short of incredible. It's not every day you get to share space with a global icon who's redefining the future of business, entrepreneurship, and philanthropy.
"Screw It, Let's Do it" 💪
#screwitletsdoit #obligation #philanthropy #sirrichardbranson #richardbranson #virgingroup #virgin #virginunite #entrepreneurship #entrpreneur
4 comments
Author:
Alex Serrano
Nov 17, 2023 07:03 AM
regular
🙏 Multiplier Award 🚀
Thrilled to share that our team, along with myself, have been honored with the Multiplier Award. This accolade is a tribute to our clients from Caalano Digital and Caalano Systems - you are the cornerstone of our success!
Our heartfelt thanks go out to each individual who believed in us from the start, playing a crucial role in bringing Caalano Digital to life and steering its growth journey.
A special shoutout to our past, present, and future clients - your trust fuels our ambition to excel as Australia's premier results-driven digital solutions provider.
We're immensely proud of the tangible impacts we've delivered for our clients. Witnessing their businesses flourish, scale, and most importantly, become instruments in achieving their personal dreams, is our greatest reward.
Deeply grateful for this recognition with the Multiplier Award by Aaron Sansoni - it's a testament to our shared success and relentless pursuit of excellence!
#aaronsansoni #digitalmarketing #awardwinning #award #awardwinningdigitalagency #multiplieraward #leadgeneration #ecommerce #caalanodigital #caalanosystems #paidadvertising #aussiesmallbusiness
Thrilled to share that our team, along with myself, have been honored with the Multiplier Award. This accolade is a tribute to our clients from Caalano Digital and Caalano Systems - you are the cornerstone of our success!
Our heartfelt thanks go out to each individual who believed in us from the start, playing a crucial role in bringing Caalano Digital to life and steering its growth journey.
A special shoutout to our past, present, and future clients - your trust fuels our ambition to excel as Australia's premier results-driven digital solutions provider.
We're immensely proud of the tangible impacts we've delivered for our clients. Witnessing their businesses flourish, scale, and most importantly, become instruments in achieving their personal dreams, is our greatest reward.
Deeply grateful for this recognition with the Multiplier Award by Aaron Sansoni - it's a testament to our shared success and relentless pursuit of excellence!
#aaronsansoni #digitalmarketing #awardwinning #award #awardwinningdigitalagency #multiplieraward #leadgeneration #ecommerce #caalanodigital #caalanosystems #paidadvertising #aussiesmallbusiness
7 comments
Author:
Alex Serrano
Oct 05, 2023 06:02 PM
regular
Empire Mastery #7 🏛️🤝
Massive 4 Days as always at Empire Mastery Sydney learning from the man himself Aaron Sansoni .
Grateful for the learnings, connections, business opportunities and life long friends that come from the amazing community!
#AaronSansoni
#EmpireCircle #Empirecircleplus #EmpireMastery #caalanodigital #caalanosystems #empirebuilding #partnerships #DigitalMarketing #PaidAdvertising
Massive 4 Days as always at Empire Mastery Sydney learning from the man himself Aaron Sansoni .
Grateful for the learnings, connections, business opportunities and life long friends that come from the amazing community!
#AaronSansoni
#EmpireCircle #Empirecircleplus #EmpireMastery #caalanodigital #caalanosystems #empirebuilding #partnerships #DigitalMarketing #PaidAdvertising
1 comments
Author:
Alex Serrano
Aug 12, 2023 08:12 AM
regular
Deal Dome was a huge success and the perfect way to spend my birthday! 🤝🚀
Being able to connect with so many people and just "Get Shit Done" is an incredibly powerful thing.
I am also privileged to have won the Largest Deal Volume Award from Aaron Sansoni for having the largest amount of deals within the one day event!
Can't wait for what's to come and grow together with all of our partners through our partnership and equity deals.
I also welcome anyone else who would love to partner to drop me a message and we can book in a time.
#CaalanoDigital #CaalanoSystems #DealDome #doingDeals #partnerships #equity #digitalmarketing #termsheets #thegong #aaronsansoni
Being able to connect with so many people and just "Get Shit Done" is an incredibly powerful thing.
I am also privileged to have won the Largest Deal Volume Award from Aaron Sansoni for having the largest amount of deals within the one day event!
Can't wait for what's to come and grow together with all of our partners through our partnership and equity deals.
I also welcome anyone else who would love to partner to drop me a message and we can book in a time.
#CaalanoDigital #CaalanoSystems #DealDome #doingDeals #partnerships #equity #digitalmarketing #termsheets #thegong #aaronsansoni
5 comments
Author:
Alex Serrano
Jun 19, 2023 03:50 PM
regular
Caalano Digital are #Hiring a Performance Manager. know anyone that might be interested?
Caalano Digital is a high-growth digital marketing agency serving the dynamic SMB market. We're seeking a talented Digital Performance Manager to drive high-impact marketing strategies using Meta and Google Ads. This role offers profit-sharing and equity options, fueling your entrepreneurial spirit. As we prioritize personal and professional growth, you'll also have the chance to continually learn and improve.
At Caalano Digital, we're an agency of the people - your ideas will shape our future. We're committed to a fun, inclusive culture that encourages everyone's input. Join us in shaping the future of digital marketing, one campaign at a time. Apply today!
Caalano Digital is a high-growth digital marketing agency serving the dynamic SMB market. We're seeking a talented Digital Performance Manager to drive high-impact marketing strategies using Meta and Google Ads. This role offers profit-sharing and equity options, fueling your entrepreneurial spirit. As we prioritize personal and professional growth, you'll also have the chance to continually learn and improve.
At Caalano Digital, we're an agency of the people - your ideas will shape our future. We're committed to a fun, inclusive culture that encourages everyone's input. Join us in shaping the future of digital marketing, one campaign at a time. Apply today!
1 comments
Author:
Alex Serrano
May 02, 2023 07:37 AM
regular
Australian Small Business Champion Award - Finalist for Digital Marketing! 🏆
Super proud to share that Caalano Digital was named a national finalist within the Digital Marketing category at the 25th Small Business Champion Awards evening last Friday!
We didn't get the Win on the night, but to be simply recognised was already a win in our books.
Can't wait to take it out next year 😜
#smallbusinesschampion #DigitalMarketing #Finalist #caalanodigital
Super proud to share that Caalano Digital was named a national finalist within the Digital Marketing category at the 25th Small Business Champion Awards evening last Friday!
We didn't get the Win on the night, but to be simply recognised was already a win in our books.
Can't wait to take it out next year 😜
#smallbusinesschampion #DigitalMarketing #Finalist #caalanodigital
7 comments
Author:
Alex Serrano
Apr 04, 2023 04:46 PM
regular
We're Expanding: Caalano Digital is Seeking Top Talent in Digital Marketing!
Hello, LinkedIn community! 🌟
We're excited to announce that Caalano Digital is expanding its team and we're on the lookout for talented digital marketing professionals!
If you're someone who has a passion for performance marketing, takes initiative, and wants to work for a business where you can grow and develop your career, we want to hear from you!
At Caalano Digital, we're a young and dynamic team that's committed to helping our clients achieve their digital marketing goals. We believe in giving our employees the tools and resources they need to succeed, and we encourage continuous learning and development.
As part of our team, you'll have the opportunity to work on exciting projects and make a real impact on our clients' businesses. We're looking for individuals who are comfortable with data analysis, have a creative mind, and stay up-to-date with the latest digital marketing trends and best practices.
If you're interested in joining our team or finding out more about what we have on offer at Caalano Digital, please send us a DM and let's start a conversation about your future with us. 👋
#digitalmarketing #performance #growth #caalanodigital #hiring #expandingteam #marketingjobs
Hello, LinkedIn community! 🌟
We're excited to announce that Caalano Digital is expanding its team and we're on the lookout for talented digital marketing professionals!
If you're someone who has a passion for performance marketing, takes initiative, and wants to work for a business where you can grow and develop your career, we want to hear from you!
At Caalano Digital, we're a young and dynamic team that's committed to helping our clients achieve their digital marketing goals. We believe in giving our employees the tools and resources they need to succeed, and we encourage continuous learning and development.
As part of our team, you'll have the opportunity to work on exciting projects and make a real impact on our clients' businesses. We're looking for individuals who are comfortable with data analysis, have a creative mind, and stay up-to-date with the latest digital marketing trends and best practices.
If you're interested in joining our team or finding out more about what we have on offer at Caalano Digital, please send us a DM and let's start a conversation about your future with us. 👋
#digitalmarketing #performance #growth #caalanodigital #hiring #expandingteam #marketingjobs
0 comments
Author:
Alex Serrano
Mar 29, 2023 10:30 PM
regular
Hey LinkedIn 👋
I am currently looking at acquiring and buying businesses and would love to chat to anyone who is currently looking at selling.
I have also been presented with a great opportunity which will enable me to explore sales and acquisitions across all industries and price ranges!
If this is you, or you may know someone who is selling their business, please reach out and I'd love to have a chat!
Keep Crushing it!
Alex 👊
#business #sellbusiness #businessforsale #sellmybusinessaustralia
I am currently looking at acquiring and buying businesses and would love to chat to anyone who is currently looking at selling.
I have also been presented with a great opportunity which will enable me to explore sales and acquisitions across all industries and price ranges!
If this is you, or you may know someone who is selling their business, please reach out and I'd love to have a chat!
Keep Crushing it!
Alex 👊
#business #sellbusiness #businessforsale #sellmybusinessaustralia
2 comments
Author:
Alex Serrano
Mar 20, 2023 06:52 AM
quote
Super Proud to have Caalano Digital been shortlisted for an award in the "Outstanding New Business" category at the local business awards.
Please support Caalano Digital by voting through the link below. Thank you for your continued support!
https://lnkd.in/g-EiKDJc
#localbusinessawards #SupportLocal #digitalmarketing #ecommerce #vote #share
Please support Caalano Digital by voting through the link below. Thank you for your continued support!
https://lnkd.in/g-EiKDJc
#localbusinessawards #SupportLocal #digitalmarketing #ecommerce #vote #share
5 comments
Author:
Alex Serrano
Mar 10, 2023 12:04 AM
repost
We are thrilled to announce that Caalano Digital has been named a finalist at the Australian Small Business Champion Awards! As a leading digital marketing agency, we are extremely proud of our team for their hard work and dedication in providing exceptional digital marketing solutions to our clients.
This recognition is a testament to our commitment to helping small businesses thrive in today's digital landscape. At Caalano Digital, we believe in providing innovative and effective marketing strategies to our clients, and we are honored to be acknowledged for our efforts.
We would like to thank the Australian Small Business Champion Awards for recognizing our work, and congratulations to all the other finalists. We are excited to continue pushing the boundaries of digital marketing and helping our clients achieve their business goals.
To all our clients, partners, and supporters, we couldn't have achieved this without you. Thank you for trusting us to be your digital marketing partner. We look forward to serving you in the future and helping your business grow.
#AustralianSmallBusinessChampionAwards #DigitalMarketingAgency #CaalanoDigital #SmallBusinessChampion #DigitalMarketingSolutions #InnovativeMarketing #BusinessGrowth
This recognition is a testament to our commitment to helping small businesses thrive in today's digital landscape. At Caalano Digital, we believe in providing innovative and effective marketing strategies to our clients, and we are honored to be acknowledged for our efforts.
We would like to thank the Australian Small Business Champion Awards for recognizing our work, and congratulations to all the other finalists. We are excited to continue pushing the boundaries of digital marketing and helping our clients achieve their business goals.
To all our clients, partners, and supporters, we couldn't have achieved this without you. Thank you for trusting us to be your digital marketing partner. We look forward to serving you in the future and helping your business grow.
#AustralianSmallBusinessChampionAwards #DigitalMarketingAgency #CaalanoDigital #SmallBusinessChampion #DigitalMarketingSolutions #InnovativeMarketing #BusinessGrowth
0 comments
Author:
Caalano Digital
Feb 15, 2023 12:00 AM
regular
"The Businesses Who Can Pay The Most To Acquire A New Customer Will Always Win".
Bold statement, isn't it? But here's the thing - in a world where marketing agencies and brands have little to no control over the platforms we use to buy paid ads, it's the businesses that go deeper and look under the hood of their operations that truly succeed.
Do you actively measure key metrics like Lifetime Value (LTV), Net Lifetime Value (NLTV), Average Order Value (AOV), and Customer Acquisition Cost (CAC)? If not, you may be missing out on profit and future performance.
ROAS might be a go-to measure for success, but if it's the only metric you're tracking, you're leaving growth opportunities on the table. By focusing on controllable factors like AOV and LTV, you can gain a competitive edge in the marketplace and increase your chances of success.
So, don't just rely on ROAS as your measure of success. Dig deeper and measure the metrics that matter most. Your business will thank you for it.
#paidadvertising #marketingagencies #ecommerce #paidsocial
#averageordervalue #digitalmarketing
Bold statement, isn't it? But here's the thing - in a world where marketing agencies and brands have little to no control over the platforms we use to buy paid ads, it's the businesses that go deeper and look under the hood of their operations that truly succeed.
Do you actively measure key metrics like Lifetime Value (LTV), Net Lifetime Value (NLTV), Average Order Value (AOV), and Customer Acquisition Cost (CAC)? If not, you may be missing out on profit and future performance.
ROAS might be a go-to measure for success, but if it's the only metric you're tracking, you're leaving growth opportunities on the table. By focusing on controllable factors like AOV and LTV, you can gain a competitive edge in the marketplace and increase your chances of success.
So, don't just rely on ROAS as your measure of success. Dig deeper and measure the metrics that matter most. Your business will thank you for it.
#paidadvertising #marketingagencies #ecommerce #paidsocial
#averageordervalue #digitalmarketing
0 comments
Author:
Alex Serrano
Feb 14, 2023 01:49 PM
regular
As the digital landscape continues to evolve, paid advertising has become a staple for businesses looking to boost their bottom line. Have you ever made a direct purchase from a paid advertisement on a platform before? If so, which platform was it?
#Paidadvertising #paidads #ecommerce #digitalagency #metaads #tiktokads
#Paidadvertising #paidads #ecommerce #digitalagency #metaads #tiktokads
1 comments
Author:
Alex Serrano
Jan 13, 2023 04:51 AM
regular
I’m happy to share that I’m starting a new position as Head of Client Success at Caalano Systems in alignment with my role of Founder and Head of Growth at Caalano Digital!
If your a business owner excited about growth in 2023 and don't know where to start, reach out to see if we are a good fit.
#CaalanoSystems #CaalanoGroup #CRM #Business #smallbusinessgrowth #success #share #growth #digital
If your a business owner excited about growth in 2023 and don't know where to start, reach out to see if we are a good fit.
#CaalanoSystems #CaalanoGroup #CRM #Business #smallbusinessgrowth #success #share #growth #digital
2 comments
Author:
Alex Serrano
Sep 09, 2022 02:45 AM
repost
We've been shortlisted to defend our title of B&T Performance Agency of the Year! 🏆 Congrats to the whole Alley team, you continue to amaze me every year 🎉
#performancemarketing
#performancemarketing
5 comments
Author:
Nick Lavidge
Jul 22, 2019 03:45 PM
quote
#BossvsLeader
If your actions inspire others to dream more, learn more, do more and become more you are a leader.
- John Quincy Adams
#Leadership #Management
If your actions inspire others to dream more, learn more, do more and become more you are a leader.
- John Quincy Adams
#Leadership #Management
0 comments
Author:
Alex Serrano
Dec 10, 2018 11:46 PM
regular
Great read on how to answer the million dollar question for a sales interview. #thinkoutsidethebox
0 comments
Author:
Alex Serrano
Matthew Forzan
Helping brands grow through SEO, AI & digital strategy | Director @ Yoghurt DigitalLinkedIn Profile
Email
Name
Matthew Forzan
Title
Matthew Forzan - Helping brands grow through SEO, AI & ...
Headline
Helping brands grow through SEO, AI & digital strategy | Director @ Yoghurt Digital
Location
Sydney, New South Wales
Summary
I’m a digital strategist, speaker, and founder of Yoghurt Digital - a data-led digital agency that helps leading brands grow smarter with SEO, CRO, and performance marketing.
Over nearly 20 years, I’ve partnered with some of Australia’s most recognised brands - including H&R Block, Fitness First, NIB Health Funds, Kennards, the NRL, and P&O Cruises - to drive growth through smarter digital marketing. My specialties span SEO, CRO, and data-led strategy, with a focus on delivering measurable outcomes for eCommerce and B2B brands.
As the leader of Yoghurt Digital, I’m proud to work alongside a team of digital marketers who sit at the cutting edge of our industry. We’re dedicated to delivering our best work every day for our clients and partners, guided by the principle that understanding each client’s unique needs is the foundation for strategies that actually move the needle.
Beyond agency life, I’m passionate about the bigger shifts shaping marketing and society: how AI is changing search, how businesses balance automation with human insight, and what these changes mean for brands, families, and communities. I regularly share these perspectives through speaking, teaching, and media commentary - blending hands-on expertise with a human lens.
If you’d like to talk growth, digital strategy, or the future of marketing, let’s connect.
Over nearly 20 years, I’ve partnered with some of Australia’s most recognised brands - including H&R Block, Fitness First, NIB Health Funds, Kennards, the NRL, and P&O Cruises - to drive growth through smarter digital marketing. My specialties span SEO, CRO, and data-led strategy, with a focus on delivering measurable outcomes for eCommerce and B2B brands.
As the leader of Yoghurt Digital, I’m proud to work alongside a team of digital marketers who sit at the cutting edge of our industry. We’re dedicated to delivering our best work every day for our clients and partners, guided by the principle that understanding each client’s unique needs is the foundation for strategies that actually move the needle.
Beyond agency life, I’m passionate about the bigger shifts shaping marketing and society: how AI is changing search, how businesses balance automation with human insight, and what these changes mean for brands, families, and communities. I regularly share these perspectives through speaking, teaching, and media commentary - blending hands-on expertise with a human lens.
If you’d like to talk growth, digital strategy, or the future of marketing, let’s connect.
Snippet
... founder of Yoghurt Digital - a data-led digital agency that helps ... Finalist - Australian Small Business Champion Awards 2025 (Digital Marketing)).
Current Experiences
Founder, Managing Director
Yoghurt Digital
Sydney, Australia
Started: Jul 2014 - Present
SEO + Content, PPC, CRO and Analytics
I founded Yoghurt Digital in 2014 to help brands make smarter decisions through data-led digital strategy. What began as a small specialist agency has grown into one of Australia’s leading independent teams across SEO, CRO/UX, and Paid Media - partnering with brands like Adairs, RM Williams, P&O Cruises, Endota, and NIB Health Funds.
My role spans strategy, leadership, and growth - guiding a team of talented digital marketers, building long-term client relationships, and steering the agency’s direction. We’ve built our reputation around the belief that great digital work happens when cutting-edge analysis meets full-flavoured personality, captured in our agency ethos:
“A love affair with data. Not opinions.”
Over 11+ years we’ve helped hundreds of businesses grow by balancing insights with creativity, delivering measurable improvements in traffic, conversion, and customer loyalty.
Big agency experience. Small agency care. Startup hustle.
I founded Yoghurt Digital in 2014 to help brands make smarter decisions through data-led digital strategy. What began as a small specialist agency has grown into one of Australia’s leading independent teams across SEO, CRO/UX, and Paid Media - partnering with brands like Adairs, RM Williams, P&O Cruises, Endota, and NIB Health Funds.
My role spans strategy, leadership, and growth - guiding a team of talented digital marketers, building long-term client relationships, and steering the agency’s direction. We’ve built our reputation around the belief that great digital work happens when cutting-edge analysis meets full-flavoured personality, captured in our agency ethos:
“A love affair with data. Not opinions.”
Over 11+ years we’ve helped hundreds of businesses grow by balancing insights with creativity, delivering measurable improvements in traffic, conversion, and customer loyalty.
Big agency experience. Small agency care. Startup hustle.
Industry: Marketing and Advertising
Company Size: 10-50 (24 staff)
Guest Lecturer
Macquarie University
Sydney, New South Wales, Australia
Started: Mar 2023 - Present
Educating marketing students on real-world digital marketing applications and insights.
Industry: Higher Education
Company Size: 1000-5000 (7746 staff)
Guest Lecturer
UNSW Australia
Kensington, Australia
Started: Jul 2011 - Present
Educate marketing students at UNSW Kensington “Masters in Marketing” course on the power of all facets of online marketing.
Industry: Higher Education
Company Size: 5000-10000 (17216 staff)
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+61 403 618 602
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LinkedIn Posts - Matthew Forzan
50 post(s) found
Dec 02, 2025 04:49 AM
regular
Imagine if every brand sending SMS had to prove they're legit.
From 2026, they do.
A big shift is coming to Australian SMS. The Australian Communications and Media Authority (ACMA) has confirmed that from 1 July 2026, any branded SMS needs to be registered in the new SMS Sender ID Register.
If not registered, messages will show as "Unverified".
This is a great initiative and looking forward in 2026 + beyond, it will be harder for scammers to impersonate brands. It also allows users to understand who the messages are actually coming from and decide what they want to do with them.
This is the biggest trust upgrade to SMS we've had in a very long time, and honestly, it's overdue.
Happy this happened post-BFCM and not before. There's already enough chaos for marketers and retailers buried in peak-season work!
#sms #marketing #bfcm
From 2026, they do.
A big shift is coming to Australian SMS. The Australian Communications and Media Authority (ACMA) has confirmed that from 1 July 2026, any branded SMS needs to be registered in the new SMS Sender ID Register.
If not registered, messages will show as "Unverified".
This is a great initiative and looking forward in 2026 + beyond, it will be harder for scammers to impersonate brands. It also allows users to understand who the messages are actually coming from and decide what they want to do with them.
This is the biggest trust upgrade to SMS we've had in a very long time, and honestly, it's overdue.
Happy this happened post-BFCM and not before. There's already enough chaos for marketers and retailers buried in peak-season work!
#sms #marketing #bfcm
3 comments
Author:
Matthew Forzan
Nov 27, 2025 03:37 AM
regular
The race is ON! 🏃
ChatGPT launched Shopping Research this week, and the very next day, Perplexity released its own AI-shopping experience. They're also offering "Instant Buy" - direct from the platform.
This is where product discovery is heading:
Not just "search and compare", but AI-driven, guided shopping across multiple platforms.
For brands, this means one thing:
- Optimising for AI discovery matters now.
- Clean product data, consistent information, strong reviews and clear positioning will determine what these models recommend.
We’re moving fast into a world where your product must be understandable, trustworthy and structured - not just "UX" or "SEO" optimised.
Perplexity also has a direct partnership with PayPal - for whatever that is worth - will be interesting to see how this pans out and how the big G will respond.
#ai #ecommerce #seo
ChatGPT launched Shopping Research this week, and the very next day, Perplexity released its own AI-shopping experience. They're also offering "Instant Buy" - direct from the platform.
This is where product discovery is heading:
Not just "search and compare", but AI-driven, guided shopping across multiple platforms.
For brands, this means one thing:
- Optimising for AI discovery matters now.
- Clean product data, consistent information, strong reviews and clear positioning will determine what these models recommend.
We’re moving fast into a world where your product must be understandable, trustworthy and structured - not just "UX" or "SEO" optimised.
Perplexity also has a direct partnership with PayPal - for whatever that is worth - will be interesting to see how this pans out and how the big G will respond.
#ai #ecommerce #seo
6 comments
Author:
Matthew Forzan
Nov 25, 2025 10:34 PM
regular
With ChatGPT now comparing products, summarising reivews and generating personalised shortlists - visibility rules have changed.
Here's what brands need to show up in AI-driven shopping results:
1. Clean, complete product data
LLMs rely on accurate specs, dimensions, features, variants and descriptions. If your data is inconsistent or incomplete, you won’t appear - simple as that.
2. Structured data
Schema markup (Product, Offers, Reviews, Ratings, Availability) helps AI understand your products with less guesswork.
3. Strong, real customer reviews
LLMs summarise sentiment. Products with consistent reviews, quality signals and trustworthy feedback will be recommended more often.
4. Consistent information everywhere
Google, marketplaces, comparison sites, your PDPs, your feed etc. If specs or prices don’t match, AI will prefer products with cleaner, unified data.
5. Clear positioning
If your product is for "small apartments", "quiet usage", or "budget-conscious buyers" say it clearly. The clearer the positioning, the easier it is for ChatGPT to recommend it in the right context.
6. Brand authority signals
AI models increasingly use editorial mentions, expert reviews, digital PR and external references as trust signals.
This is a shift from optimising for search engines to optimising for AI-supported decision-making.
Clean data = visibility
Strong reviews = recommendations
Authority = trust
Consistency = confidence
Brands that get this right will surface more often.
Those who don’t will be quietly filtered out of the conversation.
Welcome to AI-first product discovery 😄
#ecommerce #chatgpt #digitalmarketing
Here's what brands need to show up in AI-driven shopping results:
1. Clean, complete product data
LLMs rely on accurate specs, dimensions, features, variants and descriptions. If your data is inconsistent or incomplete, you won’t appear - simple as that.
2. Structured data
Schema markup (Product, Offers, Reviews, Ratings, Availability) helps AI understand your products with less guesswork.
3. Strong, real customer reviews
LLMs summarise sentiment. Products with consistent reviews, quality signals and trustworthy feedback will be recommended more often.
4. Consistent information everywhere
Google, marketplaces, comparison sites, your PDPs, your feed etc. If specs or prices don’t match, AI will prefer products with cleaner, unified data.
5. Clear positioning
If your product is for "small apartments", "quiet usage", or "budget-conscious buyers" say it clearly. The clearer the positioning, the easier it is for ChatGPT to recommend it in the right context.
6. Brand authority signals
AI models increasingly use editorial mentions, expert reviews, digital PR and external references as trust signals.
This is a shift from optimising for search engines to optimising for AI-supported decision-making.
Clean data = visibility
Strong reviews = recommendations
Authority = trust
Consistency = confidence
Brands that get this right will surface more often.
Those who don’t will be quietly filtered out of the conversation.
Welcome to AI-first product discovery 😄
#ecommerce #chatgpt #digitalmarketing
6 comments
Author:
Matthew Forzan
Nov 25, 2025 12:57 AM
regular
The search paradigm continues to shift and is rapidly accelerating.
OpenAI just launched a new "Shopping Research" experience inside ChatGPT and it’s a big signal for anyone in eCommerce, or digital.
Instead of opening 20 tabs to compare products, you can now describe what you’re looking for IE: "a quiet cordless vacuum for a small apartment" and ChatGPT will:
- Ask clarifying questions
- Pull in specs, reviews and availability
- Compare products
- Provide a personalised shortlist with pros/cons
This is powered by a new shopping-tuned model and is already rolling out across categories like electronics, home, garden and sports.
Product discovery is shifting from "search and compare" to "guided conversations".
Clean data, accurate specs, strong reviews and consistent information across the web are going to be even more important as visibility factors in these AI-driven shopping journeys.
Early days, but a big move. Exciting to see this play out.
#chatgpt #ecommerce #ai
OpenAI just launched a new "Shopping Research" experience inside ChatGPT and it’s a big signal for anyone in eCommerce, or digital.
Instead of opening 20 tabs to compare products, you can now describe what you’re looking for IE: "a quiet cordless vacuum for a small apartment" and ChatGPT will:
- Ask clarifying questions
- Pull in specs, reviews and availability
- Compare products
- Provide a personalised shortlist with pros/cons
This is powered by a new shopping-tuned model and is already rolling out across categories like electronics, home, garden and sports.
Product discovery is shifting from "search and compare" to "guided conversations".
Clean data, accurate specs, strong reviews and consistent information across the web are going to be even more important as visibility factors in these AI-driven shopping journeys.
Early days, but a big move. Exciting to see this play out.
#chatgpt #ecommerce #ai
7 comments
Author:
Matthew Forzan
Nov 18, 2025 09:17 PM
regular
Can always rely on Reddit for good chuckle.
Great reminder to work on other things when everything you work on is down 🫠
Glad it's all back and working!
#cloudflare #aws
Great reminder to work on other things when everything you work on is down 🫠
Glad it's all back and working!
#cloudflare #aws
0 comments
Author:
Matthew Forzan
Nov 17, 2025 08:56 PM
regular
Annotations are now in Google Search Console!
Yay!
A built-in way to record what happened on a specific day and tie it directly to your Search data.
- You can log things like deployments, campaigns, outages, migrations, PR wins, etc
- Teams can align on "what changed and when" without digging through random docs
The change brings SEO reporting closer to how we annotate inside GA4, Looker Studio, and paid media platforms.
There are plenty of other 3rd party platforms that do similar things already, @seogets being a personal favourite, but it's a great quality-of-life improvement we’ve needed for years now native in the platform.
Happy analysing!
#seo #google #searchconsole
Yay!
A built-in way to record what happened on a specific day and tie it directly to your Search data.
- You can log things like deployments, campaigns, outages, migrations, PR wins, etc
- Teams can align on "what changed and when" without digging through random docs
The change brings SEO reporting closer to how we annotate inside GA4, Looker Studio, and paid media platforms.
There are plenty of other 3rd party platforms that do similar things already, @seogets being a personal favourite, but it's a great quality-of-life improvement we’ve needed for years now native in the platform.
Happy analysing!
#seo #google #searchconsole
6 comments
Author:
Matthew Forzan
Nov 16, 2025 11:10 PM
regular
Google just took a big step forward towards "AI Powered Shopping Agents" and it's going to change how eComm and agency teams operate.
Their latest update adds:
- Conversational shopping (rich answers with reviews, prices, inventory)
- Agentic "call store" (Google calls shops to check stock + price for you)
- Price tracking + auto-checkout via Google Pay
This is Google moving from showing options to taking actions for the user.
Here’s the shift I think matters most:
1. Data quality becomes a visibility factor
If Google is comparing products in an AI panel, brands with cleaner feeds, better reviews and accurate inventory win.
2. Measurement is about to get messy (as if it wasn't already)
More "micro-actions" will happen without a click. Attribution models will struggle to keep up.
3. Paid Channels, UX, SEO, and feeds can’t live in silos
Google is blending them even further than they already are today, so brands need to as well.
Search > Shopping > AI > Action.
Now’s a good time to tighten your data, your UX, and your processes before this becomes the expectation. If you move early, everyone else will be playing catch up 😎
#ecommerce #google #seo
Their latest update adds:
- Conversational shopping (rich answers with reviews, prices, inventory)
- Agentic "call store" (Google calls shops to check stock + price for you)
- Price tracking + auto-checkout via Google Pay
This is Google moving from showing options to taking actions for the user.
Here’s the shift I think matters most:
1. Data quality becomes a visibility factor
If Google is comparing products in an AI panel, brands with cleaner feeds, better reviews and accurate inventory win.
2. Measurement is about to get messy (as if it wasn't already)
More "micro-actions" will happen without a click. Attribution models will struggle to keep up.
3. Paid Channels, UX, SEO, and feeds can’t live in silos
Google is blending them even further than they already are today, so brands need to as well.
Search > Shopping > AI > Action.
Now’s a good time to tighten your data, your UX, and your processes before this becomes the expectation. If you move early, everyone else will be playing catch up 😎
#ecommerce #google #seo
2 comments
Author:
Matthew Forzan
Nov 13, 2025 11:15 PM
regular
Really enjoyed last night’s Entrepreneurs Across Borders event at Macquarie Business School.
Aside from the incredible success stories, what stood out was the mindset behind them - resilience, adaptability, and the ability to turn challenges into opportunities. A good reminder that grit, creative thinking and innovation matter more than perfect plans.
“Necessity is the mother of invention.”
I loved hearing how the best founders stay curious, keep learning, and build with intention.
Thank you to Prof. Leonie Tickle, Curt Shi 侍海, Sheba Nandkeolyar and Aloysius Chong for the insights! 🙏
I left feeling energised and grateful to keep growing alongside people doing meaningful work! 💪
#entrepreneurship #learnings
Aside from the incredible success stories, what stood out was the mindset behind them - resilience, adaptability, and the ability to turn challenges into opportunities. A good reminder that grit, creative thinking and innovation matter more than perfect plans.
“Necessity is the mother of invention.”
I loved hearing how the best founders stay curious, keep learning, and build with intention.
Thank you to Prof. Leonie Tickle, Curt Shi 侍海, Sheba Nandkeolyar and Aloysius Chong for the insights! 🙏
I left feeling energised and grateful to keep growing alongside people doing meaningful work! 💪
#entrepreneurship #learnings
6 comments
Author:
Matthew Forzan
Nov 12, 2025 10:54 PM
regular
Ever feel like sales are not really sales at all?
Here's a solid move by the ACCC, and a big win for consumers if they can pull it off. 👇
The consumer watchdog is putting retailers on notice ahead of Black Friday, running a nationwide audit to spot dodgy "sales" tactics ahead of the event.
They’ll be looking for:
- "Storewide" or "sitewide" sales that hide exclusions
- "Up to 50% off" claims where only a handful of products qualify
- Countdown timers or "ends soon" offers that magically reset or continue post BFCM.
Pro tip:
If you’re planning a big purchase, check prices now before the sales start so you can tell what’s a real deal vs. dodgy advertising.
I'm very pro eCommerce - love it - but more than that I love when brands build trust and do the right thing.
Everybody wins and the result is better long term loyalty on both sides.
#ecommerce #blackfriday #accc
Here's a solid move by the ACCC, and a big win for consumers if they can pull it off. 👇
The consumer watchdog is putting retailers on notice ahead of Black Friday, running a nationwide audit to spot dodgy "sales" tactics ahead of the event.
They’ll be looking for:
- "Storewide" or "sitewide" sales that hide exclusions
- "Up to 50% off" claims where only a handful of products qualify
- Countdown timers or "ends soon" offers that magically reset or continue post BFCM.
Pro tip:
If you’re planning a big purchase, check prices now before the sales start so you can tell what’s a real deal vs. dodgy advertising.
I'm very pro eCommerce - love it - but more than that I love when brands build trust and do the right thing.
Everybody wins and the result is better long term loyalty on both sides.
#ecommerce #blackfriday #accc
10 comments
Author:
Matthew Forzan
Nov 12, 2025 01:07 AM
regular
SO many retailers are leaving money on the table.
I keep seeing physical stores overlook Local SEO - even as customers rely more on Google Maps and LLMs to decide where to shop.
In most SEO campaigns, focus is spent on PLPs, PDPs, and copy, while store pages and Google Business Profiles often sit untouched.
Over the past few months, we’ve been helping eComm brands with a bricks and mortar locatons fix that gap by focusing on a few fundamentals:
1. Build a store-locator hub that’s crawlable, user-friendly, and accessible to all your locations
2. Create local landing pages with structured data, embedded maps, and suburb-level content. Embed reviews, feature your staff and use images of the location itself.
3. Optimise Google Business Profiles with consistent info, UTM tracking, and strong visuals. Nurture those reviews
4. Launch review programs that merge in-store QR prompts with post-purchase follow-ups, and general asks directly of customers
5. Clean up citations so every directory (and LLM) tells the same story (search for your brand in LLMs and uncover references to old addresses, closed locations etc)
6. Measure everything in GA4 and GBP Insights
The brands that get this right improve local search + LLM visibility, and see more foot traffic as well 😊
Happy optimising!
#seo #google #localseo
I keep seeing physical stores overlook Local SEO - even as customers rely more on Google Maps and LLMs to decide where to shop.
In most SEO campaigns, focus is spent on PLPs, PDPs, and copy, while store pages and Google Business Profiles often sit untouched.
Over the past few months, we’ve been helping eComm brands with a bricks and mortar locatons fix that gap by focusing on a few fundamentals:
1. Build a store-locator hub that’s crawlable, user-friendly, and accessible to all your locations
2. Create local landing pages with structured data, embedded maps, and suburb-level content. Embed reviews, feature your staff and use images of the location itself.
3. Optimise Google Business Profiles with consistent info, UTM tracking, and strong visuals. Nurture those reviews
4. Launch review programs that merge in-store QR prompts with post-purchase follow-ups, and general asks directly of customers
5. Clean up citations so every directory (and LLM) tells the same story (search for your brand in LLMs and uncover references to old addresses, closed locations etc)
6. Measure everything in GA4 and GBP Insights
The brands that get this right improve local search + LLM visibility, and see more foot traffic as well 😊
Happy optimising!
#seo #google #localseo
9 comments
Author:
Matthew Forzan
Oct 09, 2025 12:08 AM
regular
If Google’s new AI Mode isn’t working for you, you’re not alone.
If you're seeing the message "AI Mode is not currently available on your device or account", it's likely because you're signed in to a Google Workspace account and it's not enabled there yet.
Here's how to get access:
- Login using a personal Gmail account
- OR visit the page while signed out and you can use it freely.
No official word yet from Google on when Workspace users will get access, but for now, this quick workaround does the trick.
Link in the comments for anyone who wants to try it out.
Typical Google - launches something great, forgets the paid users 🥲
#google #aimode #seo
If you're seeing the message "AI Mode is not currently available on your device or account", it's likely because you're signed in to a Google Workspace account and it's not enabled there yet.
Here's how to get access:
- Login using a personal Gmail account
- OR visit the page while signed out and you can use it freely.
No official word yet from Google on when Workspace users will get access, but for now, this quick workaround does the trick.
Link in the comments for anyone who wants to try it out.
Typical Google - launches something great, forgets the paid users 🥲
#google #aimode #seo
13 comments
Author:
Matthew Forzan
Oct 01, 2025 03:56 AM
regular
I've just experienced a real-world LLM + local SEO issue that's likely affecting many businesses, including yours.
I was organising a meetup between our office and a partner’s office. I asked ChatGPT to suggest a cafe halfway, and the results came back completely wrong.
Even though their address is correct on Google Maps, ChatGPT was pulling their address from business directories like Localsearch, Truelocal and the Yellow Pages - all with their old office address. 😬
The problem with these types of lookups is that search engines and LLMs don't know if your details are wrong. It can't forget or correct them for the next person who asks. Those outdated listings live on, confusing both people and algorithms. If it's someone's first interaction with your location, it's an issue you can avoid.
✅ PRO TIP
If you’ve been in business a while, you've likely moved office a bunch of times and those old directories and citations will be surfacing in the likes of ChatGPT and other LLMs, so it's worth auditing your business footprint beyond Google Maps.
Keep your NAP (Name, Address, Phone) consistent everywhere - it will help people who have never visited you before find the correct address and also boost your local SEO presence.
#seo #localseo #chatgpt
I was organising a meetup between our office and a partner’s office. I asked ChatGPT to suggest a cafe halfway, and the results came back completely wrong.
Even though their address is correct on Google Maps, ChatGPT was pulling their address from business directories like Localsearch, Truelocal and the Yellow Pages - all with their old office address. 😬
The problem with these types of lookups is that search engines and LLMs don't know if your details are wrong. It can't forget or correct them for the next person who asks. Those outdated listings live on, confusing both people and algorithms. If it's someone's first interaction with your location, it's an issue you can avoid.
✅ PRO TIP
If you’ve been in business a while, you've likely moved office a bunch of times and those old directories and citations will be surfacing in the likes of ChatGPT and other LLMs, so it's worth auditing your business footprint beyond Google Maps.
Keep your NAP (Name, Address, Phone) consistent everywhere - it will help people who have never visited you before find the correct address and also boost your local SEO presence.
#seo #localseo #chatgpt
8 comments
Author:
Matthew Forzan
Sep 26, 2025 01:26 AM
regular
BFCM is only 9 weeks away 😲 . Here's an SEO play many brands still miss.
Don't just spin up a new promo page each year - create a permanent /bfcm or /bfcm-deals type that lives all year round.
1. ~60 days out (late Sep) - get the page live with "coming soon" type content so Google can crawl, index, and start building authority. Also consider teasing what will be on off + capturing emails.
2. ~30-45 days out (mid/late Oct) - build hype and seed early deals. Reach out to publications so they can prep their listicles. It's the perfect timing to capture the internet before SERPs get super crowded.
3. ~7-14 days out (pre BFCM weekend) - do even more of step 2, prep as you usually do.
4. Post-sale (early Dec) - wrap up with "last chance" messaging, and keep the page live with email capture for next year + setup solid internal links where they need to be, leveraging backlinks.
BONUS: Create sub-pages under /bfcm for deal themes.
- For him/her
- For dad/mum
- Under $100, etc
Why this works:
✅ Listicle and deal sites love linking to promotions. When your URL is evergreen, your backlinks compound each year 😉
✅ Authority grows over time instead of resetting in November
✅ Central hub = focused SEO efforts that can leverage other pages within the site
✅ Sub-pages expand your keyword reach and improve conversion.
✅ Newest win - LLMs; when people ask "what does [brand] have on sale for BFCM this year?", your page is more likely to surface the answer and direct them to your dedicated page 😊
If your /bfcm page isn’t live yet, the best time was yesterday. The next best time is today - go make it happen!
Happy selling!
#seo #bfcm #ecommerce
Don't just spin up a new promo page each year - create a permanent /bfcm or /bfcm-deals type that lives all year round.
1. ~60 days out (late Sep) - get the page live with "coming soon" type content so Google can crawl, index, and start building authority. Also consider teasing what will be on off + capturing emails.
2. ~30-45 days out (mid/late Oct) - build hype and seed early deals. Reach out to publications so they can prep their listicles. It's the perfect timing to capture the internet before SERPs get super crowded.
3. ~7-14 days out (pre BFCM weekend) - do even more of step 2, prep as you usually do.
4. Post-sale (early Dec) - wrap up with "last chance" messaging, and keep the page live with email capture for next year + setup solid internal links where they need to be, leveraging backlinks.
BONUS: Create sub-pages under /bfcm for deal themes.
- For him/her
- For dad/mum
- Under $100, etc
Why this works:
✅ Listicle and deal sites love linking to promotions. When your URL is evergreen, your backlinks compound each year 😉
✅ Authority grows over time instead of resetting in November
✅ Central hub = focused SEO efforts that can leverage other pages within the site
✅ Sub-pages expand your keyword reach and improve conversion.
✅ Newest win - LLMs; when people ask "what does [brand] have on sale for BFCM this year?", your page is more likely to surface the answer and direct them to your dedicated page 😊
If your /bfcm page isn’t live yet, the best time was yesterday. The next best time is today - go make it happen!
Happy selling!
#seo #bfcm #ecommerce
0 comments
Author:
Matthew Forzan
Sep 25, 2025 12:17 AM
regular
Your content strategy needs a TL;DR.
Yesterday I shared an article about fake Google review scams. Important story - but what really stood out was how the ABC News structured it.
Before you even get into the full article, you’re hit with a skimmable summary:
- What happened
- What’s next
- Why it matters
Clear, quick, digestible. For most users (and LLMs like ChatGPT), that’s exactly what’s needed. The rest of the article is still there for context, but the summary ensures the key information isn’t buried.
In my talks, I’ve been reiterating something we’ve known in SEO for years: structured, skimmable content works. The difference now is that it’s no longer optional. With AI models consuming and surfacing content, this approach is more important than ever — especially for those who never did it before (and I still see countless websites ignoring it).
ABC is nailing it here. And frankly, every business publishing online content should be doing the same.
👉 Pro tip: Start every article with a clear, three-line summary. It’ll help your readers, boost your SEO, and make your content more AI-friendly 😉
#seo #contentstrategy #marketing
Yesterday I shared an article about fake Google review scams. Important story - but what really stood out was how the ABC News structured it.
Before you even get into the full article, you’re hit with a skimmable summary:
- What happened
- What’s next
- Why it matters
Clear, quick, digestible. For most users (and LLMs like ChatGPT), that’s exactly what’s needed. The rest of the article is still there for context, but the summary ensures the key information isn’t buried.
In my talks, I’ve been reiterating something we’ve known in SEO for years: structured, skimmable content works. The difference now is that it’s no longer optional. With AI models consuming and surfacing content, this approach is more important than ever — especially for those who never did it before (and I still see countless websites ignoring it).
ABC is nailing it here. And frankly, every business publishing online content should be doing the same.
👉 Pro tip: Start every article with a clear, three-line summary. It’ll help your readers, boost your SEO, and make your content more AI-friendly 😉
#seo #contentstrategy #marketing
5 comments
Author:
Matthew Forzan
Sep 24, 2025 12:41 AM
regular
🚨 New scam targeting Google reviews
Fake Google reviews are on the rise - 1-star ratings, then a demand for payment to “fix” them. A business in SA was hit this week, and I’ve already seen agencies and local businesses targeted recently as well.
The extortion/scam playbook is simple:
- Drop fake negative reviews
- Hold the business to ransom
- Wait for panic to set in
Good news is that those recent attacks are all but a distant memory now for the companies hit recently.
Here's how to solve if you're affected;
- Respond publicly - call it out as fake/scam so customers see the context (they're pretty obvious as they typically don't mention the service or specific people etc)
- Report to Google - flag as spam
- Wait. In most cases, I’ve seen, Google removes them within days
- Absolutely don’t pay - it only fuels the scam
- BONUS - lean on your existing base of happy customers. It's a perfect time to ask for their support in leaving new positive reviews for your business 😉
- If you're still stuck, you can can post on the Google forums to help flag the issue (thanks James Norquay for the tip! 🙏)
Unfortunately, the rise of AI makes these attacks easier to carry out at scale, so we'll likely see more of them. Another important reminder to own your listings wherever possible and stay on top of them.
https://lnkd.in/g6zaBaNb
#seo #digitalmarketing #google
Fake Google reviews are on the rise - 1-star ratings, then a demand for payment to “fix” them. A business in SA was hit this week, and I’ve already seen agencies and local businesses targeted recently as well.
The extortion/scam playbook is simple:
- Drop fake negative reviews
- Hold the business to ransom
- Wait for panic to set in
Good news is that those recent attacks are all but a distant memory now for the companies hit recently.
Here's how to solve if you're affected;
- Respond publicly - call it out as fake/scam so customers see the context (they're pretty obvious as they typically don't mention the service or specific people etc)
- Report to Google - flag as spam
- Wait. In most cases, I’ve seen, Google removes them within days
- Absolutely don’t pay - it only fuels the scam
- BONUS - lean on your existing base of happy customers. It's a perfect time to ask for their support in leaving new positive reviews for your business 😉
- If you're still stuck, you can can post on the Google forums to help flag the issue (thanks James Norquay for the tip! 🙏)
Unfortunately, the rise of AI makes these attacks easier to carry out at scale, so we'll likely see more of them. Another important reminder to own your listings wherever possible and stay on top of them.
https://lnkd.in/g6zaBaNb
#seo #digitalmarketing #google
4 comments
Author:
Matthew Forzan
Sep 09, 2025 12:49 AM
regular
Not all AI risks are about jobs or data leaks.
Australia just became the first country to ban AI chatbots from talking to kids about sex, violence, or self-harm. A huge step in tackling the real downside of AI - protecting vulnerable users.
As someone who spends a lot of time working with AI in digital strategy, and a father, this is a welcome move.
Too often, tech is rushed to market and only attempted to be fixed after harm is done. Seeing Australia lead with proactive safeguards is a reminder that ethical design isn’t optional.
AI’s biggest risks may not be economic, but human.
We’ve already seen the struggles of social media reform with governments playing catch-up while companies prioritised growth over safety. Feels like deja vu.
Personally, I keep coming back to one question: who’s responsible for protecting the next generation - the tech companies, the governments, parents, or all working together?
#ai #aiethics #onlinesafety
Australia just became the first country to ban AI chatbots from talking to kids about sex, violence, or self-harm. A huge step in tackling the real downside of AI - protecting vulnerable users.
As someone who spends a lot of time working with AI in digital strategy, and a father, this is a welcome move.
Too often, tech is rushed to market and only attempted to be fixed after harm is done. Seeing Australia lead with proactive safeguards is a reminder that ethical design isn’t optional.
AI’s biggest risks may not be economic, but human.
We’ve already seen the struggles of social media reform with governments playing catch-up while companies prioritised growth over safety. Feels like deja vu.
Personally, I keep coming back to one question: who’s responsible for protecting the next generation - the tech companies, the governments, parents, or all working together?
#ai #aiethics #onlinesafety
4 comments
Author:
Matthew Forzan
Jul 25, 2025 01:32 AM
regular
Happy Friday 👀
ChatGPT agent mode is now available for Plus accounts.
Looks like 40 credits to use over the next 30 days.
There goes my weekend 😂
#chatgpt #ai
ChatGPT agent mode is now available for Plus accounts.
Looks like 40 credits to use over the next 30 days.
There goes my weekend 😂
#chatgpt #ai
4 comments
Author:
Matthew Forzan
Jul 16, 2025 02:34 AM
regular
Trust over everything 🤝
I recently wrote for Campaign Brief about how brands can rebuild trust in a digital landscape that’s becoming harder to believe by the day.
✅ Create useful content instead of adding to the noise
✅ Keep your brand voice human (write how you speak, keep it conversational)
✅ Prioritise & uniqueness clarity over spin and regurgitation
People still want to work with people. You can build value online, but trust is built over time through genuine connections and consistency.
That means:
- Showing up and adding value where you can
- Getting out from behind the screen and doing old-school, in-person networking, adding value to people in real-time
- Letting your customers speak for you in testimonials, referrals, and conversations you’re not in the room for
- Giving back where you can because being a good human is the best way to show you're human 😉
The brands that build trust at scale will be the ones that win.
Full article linked in the comments 👇
I recently wrote for Campaign Brief about how brands can rebuild trust in a digital landscape that’s becoming harder to believe by the day.
✅ Create useful content instead of adding to the noise
✅ Keep your brand voice human (write how you speak, keep it conversational)
✅ Prioritise & uniqueness clarity over spin and regurgitation
People still want to work with people. You can build value online, but trust is built over time through genuine connections and consistency.
That means:
- Showing up and adding value where you can
- Getting out from behind the screen and doing old-school, in-person networking, adding value to people in real-time
- Letting your customers speak for you in testimonials, referrals, and conversations you’re not in the room for
- Giving back where you can because being a good human is the best way to show you're human 😉
The brands that build trust at scale will be the ones that win.
Full article linked in the comments 👇
3 comments
Author:
Matthew Forzan
Jul 11, 2025 02:46 AM
regular
Happy birthday to... US!
🎉 Yoghurt Digital turns 11 today! 🎉
What started in 2014 as an idea - no office, no team, no clients, just a belief there was a better way to do digital - has grown into something I’m incredibly proud of.
Over the past 11 years, we've helped hundreds of brands grow through performance-driven SEO, CRO, UX, and paid media. We’ve built long-term partnerships, tackled complex digital challenges, and worked alongside some of the smartest, kindest people in the industry.
To everyone who has been part of the journey - past and present - clients, partners, and most of all, the team - thank you. Yoghurt has always been defined by its people, and none of this would exist without your talent, trust, and dedication. 💛
I am incredibly grateful to all of you - thank you for being part of the story so far, and for helping write what comes next 🤗
- Matt
#yoghurtdigital #agencylife
🎉 Yoghurt Digital turns 11 today! 🎉
What started in 2014 as an idea - no office, no team, no clients, just a belief there was a better way to do digital - has grown into something I’m incredibly proud of.
Over the past 11 years, we've helped hundreds of brands grow through performance-driven SEO, CRO, UX, and paid media. We’ve built long-term partnerships, tackled complex digital challenges, and worked alongside some of the smartest, kindest people in the industry.
To everyone who has been part of the journey - past and present - clients, partners, and most of all, the team - thank you. Yoghurt has always been defined by its people, and none of this would exist without your talent, trust, and dedication. 💛
I am incredibly grateful to all of you - thank you for being part of the story so far, and for helping write what comes next 🤗
- Matt
#yoghurtdigital #agencylife
31 comments
Author:
Matthew Forzan
Jul 01, 2025 12:17 AM
quote
Absolutely love Rand's take on this.
Branding > links
Chasing the backlink isn't as important as having greater exposure to your brand from multiple, authoritative sources.
It's been that way for a long time, and will only become more important in the AI/LLM era of search.
Branding > links
Chasing the backlink isn't as important as having greater exposure to your brand from multiple, authoritative sources.
It's been that way for a long time, and will only become more important in the AI/LLM era of search.
0 comments
Author:
Matthew Forzan
Jun 06, 2025 04:09 AM
regular
Here we grow again! 🙌
With all the recent changes in SEO, and the exciting times ahead, we're looking for a talented SEO Lead to join our team to continue building on our 10+ year legacy of doing market-leading SEO for eCommerce, blue-chip, and enterprise Australian brands.
Hit me up if you're interested, or let me know if there's anyone you know who'd be a great fit 💪
With all the recent changes in SEO, and the exciting times ahead, we're looking for a talented SEO Lead to join our team to continue building on our 10+ year legacy of doing market-leading SEO for eCommerce, blue-chip, and enterprise Australian brands.
Hit me up if you're interested, or let me know if there's anyone you know who'd be a great fit 💪
8 comments
Author:
Matthew Forzan
May 30, 2025 08:20 AM
regular
You’re no longer selling to people.
You’re selling to their AI assistant.
When I gave my talk "Hey Google, what happened to SEO?" earlier this week, I spoke about the new era of search - one that’s becoming conversational, not just input to output.
I also had the chance to share some thoughts with Mia Lockett over at Inside Small Business, on how Google's latest updates reflect a deeper shift in how we search - and how we buy.
Here's what I shared:
- People are using search like they’re chatting with a personal assistant; the days of opening multiple tabs and doing manual comparison are numbered
- AI agents are making recommendations on price, practicality and personalisation - not just brand
- If your product is common, you have to stand out or risk being invisible
- There’s still time to get ahead… if you optimise for these new conversations
Full article here:
https://lnkd.in/gJ42Uypn
#seo #google #googleai
You’re selling to their AI assistant.
When I gave my talk "Hey Google, what happened to SEO?" earlier this week, I spoke about the new era of search - one that’s becoming conversational, not just input to output.
I also had the chance to share some thoughts with Mia Lockett over at Inside Small Business, on how Google's latest updates reflect a deeper shift in how we search - and how we buy.
Here's what I shared:
- People are using search like they’re chatting with a personal assistant; the days of opening multiple tabs and doing manual comparison are numbered
- AI agents are making recommendations on price, practicality and personalisation - not just brand
- If your product is common, you have to stand out or risk being invisible
- There’s still time to get ahead… if you optimise for these new conversations
Full article here:
https://lnkd.in/gJ42Uypn
#seo #google #googleai
3 comments
Author:
Matthew Forzan
May 23, 2025 07:49 AM
quote
Hey Google, what happened to SEO?
Join me next Tuesday, May 27th, for a chat about Google AI Overviews, the newly released AI Mode and more - a different take on the "SEO is dead" horse.
Unsurprisingly, given the news and changes announced this week at Google I/O, I'm reworking my deck to cover all the best bits and look forward to sharing it with you.
P.S. If there's anything you'd like to know, let me know in the comments and I'll see if I can sneak it in 😉 👇
#seo #seosydney #google #sydneyevents
Join me next Tuesday, May 27th, for a chat about Google AI Overviews, the newly released AI Mode and more - a different take on the "SEO is dead" horse.
Unsurprisingly, given the news and changes announced this week at Google I/O, I'm reworking my deck to cover all the best bits and look forward to sharing it with you.
P.S. If there's anything you'd like to know, let me know in the comments and I'll see if I can sneak it in 😉 👇
#seo #seosydney #google #sydneyevents
0 comments
Author:
Matthew Forzan
May 21, 2025 08:42 AM
quote
I recently spoke with Mumbrella about AI Overviews, what this shift means for brands and how marketers can adapt to keep showing up where it counts.
From entity optimisation to answer conciseness, getting visibility in Google's AI-generated results takes a new approach, and it’s evolving fast.
To add to the complexity, just yesterday at Google I/O, we saw new announcements that are changing the game again (will share more on that soon).
I'm looking forward to diving deeper into this topic in my talk at next week's SEO Collective; looks like I'll have to rework my slides already 🙃. Hope to see you there!
#seo #google #digitalmarketing
From entity optimisation to answer conciseness, getting visibility in Google's AI-generated results takes a new approach, and it’s evolving fast.
To add to the complexity, just yesterday at Google I/O, we saw new announcements that are changing the game again (will share more on that soon).
I'm looking forward to diving deeper into this topic in my talk at next week's SEO Collective; looks like I'll have to rework my slides already 🙃. Hope to see you there!
#seo #google #digitalmarketing
1 comments
Author:
Matthew Forzan
Apr 29, 2025 07:02 AM
regular
We've got some cool stuff cooking in the Yoghurt kitchen over the next few months.
Can't wait to share it 😁
#notai
Can't wait to share it 😁
#notai
0 comments
Author:
Matthew Forzan
Apr 15, 2025 10:31 AM
regular
AI Overviews just got a whole lot more interesting.
Recent data by BrightEdge shows the overlap between AI Overview citations and Google’s top 10 organic positions dropped from 16% to 15% following the March 2025 core update.
This is a significant shift in how the first page of SERPs are displayed and allows for additional opportunities for brands, enabling increased potential for visibility.
Where it was previously recommended to aim for the AI overview box, there are now two opportunities to be shown organically and brands should be leveraging a dual-target strategy for informational based terms.
Producing content that targets the initial user intent, and also addresses follow up questions now has a better chance of displaying than it did previously; aim for both and you could be in for some big wins.
Thanks to Jim Yu for the data. Happy SEO'ing 😎
#seo #google
Recent data by BrightEdge shows the overlap between AI Overview citations and Google’s top 10 organic positions dropped from 16% to 15% following the March 2025 core update.
This is a significant shift in how the first page of SERPs are displayed and allows for additional opportunities for brands, enabling increased potential for visibility.
Where it was previously recommended to aim for the AI overview box, there are now two opportunities to be shown organically and brands should be leveraging a dual-target strategy for informational based terms.
Producing content that targets the initial user intent, and also addresses follow up questions now has a better chance of displaying than it did previously; aim for both and you could be in for some big wins.
Thanks to Jim Yu for the data. Happy SEO'ing 😎
#seo #google
3 comments
Author:
Matthew Forzan
Apr 03, 2025 05:12 AM
regular
Had a great night at last week's Australian Small Business Champion Awards, where we were proud to be a finalist in the Digital Agency category.
Whilst we missed out on the winners' trophy, it was great to see so many businesses in one room, so passionate, proud of their accomplishments and excited about the future.
Everyone's surrounding theme was team, and I'm incredibly grateful for ours.
We are a sum of all of our parts, and we wouldn’t be finalists in any awards nor have the success we’ve had to date, were it not for every one of our talented Yogis, past and present.
Everyone at Yoghurt Digital adds something special, culture if you will, to make us who we are and achieve the success that we have had to date. I am incredibly proud and humbled by their continual commitment to the cause and making the agency and themselves the best they can be. I’m blessed to work with such remarkable human beings and grateful for the amazing work they do each and every day.
Congratulations to all the finalists and an extra special congrats to our friends at Better Built Homes NSW, taking home the Business of the Decade award - so well deserved!
#awards #agency #yoghurtdigital
Whilst we missed out on the winners' trophy, it was great to see so many businesses in one room, so passionate, proud of their accomplishments and excited about the future.
Everyone's surrounding theme was team, and I'm incredibly grateful for ours.
We are a sum of all of our parts, and we wouldn’t be finalists in any awards nor have the success we’ve had to date, were it not for every one of our talented Yogis, past and present.
Everyone at Yoghurt Digital adds something special, culture if you will, to make us who we are and achieve the success that we have had to date. I am incredibly proud and humbled by their continual commitment to the cause and making the agency and themselves the best they can be. I’m blessed to work with such remarkable human beings and grateful for the amazing work they do each and every day.
Congratulations to all the finalists and an extra special congrats to our friends at Better Built Homes NSW, taking home the Business of the Decade award - so well deserved!
#awards #agency #yoghurtdigital
16 comments
Author:
Matthew Forzan
Apr 01, 2025 08:46 AM
regular
FINALLY! It's time, and I'm excited to share the latest project our team has been working tirelessly on.
After many months and sleepless nights, I am pleased to announce that our first round of Yoghurt action figures is now ready to ship!
Limited in release, we’re now taking orders on:
💪 The Strategist - driving digital performance
💪 The Optimisation Expert - converting clicks
💪 The Growth Architect - fueling business growth
💪 The Ad Wizard / budgeting like a boss
Use the coupon code APRIL1ST for free international shipping, and comment for a free BONUS item!
HURRY. ONLY WHILE STOCK LASTS!
#yoghurtdigital
After many months and sleepless nights, I am pleased to announce that our first round of Yoghurt action figures is now ready to ship!
Limited in release, we’re now taking orders on:
💪 The Strategist - driving digital performance
💪 The Optimisation Expert - converting clicks
💪 The Growth Architect - fueling business growth
💪 The Ad Wizard / budgeting like a boss
Use the coupon code APRIL1ST for free international shipping, and comment for a free BONUS item!
HURRY. ONLY WHILE STOCK LASTS!
#yoghurtdigital
19 comments
Author:
Matthew Forzan
Mar 26, 2025 05:46 AM
regular
Well, colour me impressed 🤯
The latest version of GPT's image generation, GPT-4o was released today, so I naturally jumped in and had a bit of a play with it.
After a few minutes, a couple of prompts, some image uploads to help it learn, and some pretty incredible results have come out of it.
The first photo is scary good 😬
The second, a little bit less so, but again not a lot of prompting
While I don't think it will replace actual photography anytime soon, it's scary how close it is, and I am very much sitting on the fence, being simultaneously excited for the future and also completely terrified.
How are you feeling? What are you using it for?
#ai #chatgpt #gpt4o #openai
The latest version of GPT's image generation, GPT-4o was released today, so I naturally jumped in and had a bit of a play with it.
After a few minutes, a couple of prompts, some image uploads to help it learn, and some pretty incredible results have come out of it.
The first photo is scary good 😬
The second, a little bit less so, but again not a lot of prompting
While I don't think it will replace actual photography anytime soon, it's scary how close it is, and I am very much sitting on the fence, being simultaneously excited for the future and also completely terrified.
How are you feeling? What are you using it for?
#ai #chatgpt #gpt4o #openai
12 comments
Author:
Matthew Forzan
Mar 25, 2025 01:32 AM
quote
I thought about what to say here as part of this repost...
But I really don't have much to add.
So, I'll keep it simple:
1. Watch this video, read the article, and implement ASAP
2. Give Dana DiTomaso a follow - an incredibly switched on marketer and an awesome human being
Happy analysing 😉
But I really don't have much to add.
So, I'll keep it simple:
1. Watch this video, read the article, and implement ASAP
2. Give Dana DiTomaso a follow - an incredibly switched on marketer and an awesome human being
Happy analysing 😉
1 comments
Author:
Matthew Forzan
Mar 24, 2025 02:00 AM
quote
Looking to measure LLM visibility?
Here's an excellent resource for understanding LLM-related metrics in the context of SEO.
Well done, and a big thank you to Crystal Carter (Head of SEO Communication Wix) for doing such a great job! 👏 🙌
I'm seeing more and more of these articles popping up over time, but this is by far the most comprehensive, succinct and straightforward to understand.
It's a great framework and it is absolutely worth your time.
#seo #llm
Here's an excellent resource for understanding LLM-related metrics in the context of SEO.
Well done, and a big thank you to Crystal Carter (Head of SEO Communication Wix) for doing such a great job! 👏 🙌
I'm seeing more and more of these articles popping up over time, but this is by far the most comprehensive, succinct and straightforward to understand.
It's a great framework and it is absolutely worth your time.
#seo #llm
2 comments
Author:
Matthew Forzan
Mar 20, 2025 10:52 PM
quote
Annotations are BACK! 🙌
Absent for the longest time, they're now finally in GA4 and are the best thing to help measure changes and impact across timelines in your analytics data.
✅ Launch a new product line? Annotate
✅ Run a sale? Annotate
✅ Algorithm update? Annotate
✅ Onboarded a new agency? Annotate
✅ Implement on-page changes? Annotate
Thank you for sharing, Preet. A great day indeed 😁
Absent for the longest time, they're now finally in GA4 and are the best thing to help measure changes and impact across timelines in your analytics data.
✅ Launch a new product line? Annotate
✅ Run a sale? Annotate
✅ Algorithm update? Annotate
✅ Onboarded a new agency? Annotate
✅ Implement on-page changes? Annotate
Thank you for sharing, Preet. A great day indeed 😁
4 comments
Author:
Matthew Forzan
Mar 19, 2025 07:39 AM
regular
We’re starting to see enquiries come from ChatGPT and expect more to come through, along with Perplexity and other tools, as users shift from traditional searches to more complex queries.
Whilst there are currently a lot of studies and research around optimising for these types of searches, our findings indicate that, almost always, one of the strongest influences for LLMs is traditional website visibility itself, meaning if you perform well in traditional search, you typically have a good opportunity to do well in LLMs (at the moment, anyway).
While correlation does not = causation, I wanted to share this example where we perform well for “technical seo” and related queries in traditional search, along with Google recognising us for their AI overviews as well.
The takeaway? Keep optimising for users, continue to provide them with the best answers to their queries, the best experience for their journey, and you will likely see some wins. 💪
Have you seen increased traffic and/or enquiries/sales coming through the likes of ChatGPT yet? 👇
#seo #ai #search #google #llm
Whilst there are currently a lot of studies and research around optimising for these types of searches, our findings indicate that, almost always, one of the strongest influences for LLMs is traditional website visibility itself, meaning if you perform well in traditional search, you typically have a good opportunity to do well in LLMs (at the moment, anyway).
While correlation does not = causation, I wanted to share this example where we perform well for “technical seo” and related queries in traditional search, along with Google recognising us for their AI overviews as well.
The takeaway? Keep optimising for users, continue to provide them with the best answers to their queries, the best experience for their journey, and you will likely see some wins. 💪
Have you seen increased traffic and/or enquiries/sales coming through the likes of ChatGPT yet? 👇
#seo #ai #search #google #llm
1 comments
Author:
Matthew Forzan
Mar 17, 2025 11:51 PM
quote
Pretty special to be surprised by the team, with the only hint being "Don't look in the fridge" 😂
I'm super grateful to work with such a fantastic team, and my belly + heart are both incredibly full.
Thank you for organising the delicious cakes, a lovely surprise and all the warm wishes 🙏 💛
P.S. How good is burnt basque cheesecake?! 🤤
I'm super grateful to work with such a fantastic team, and my belly + heart are both incredibly full.
Thank you for organising the delicious cakes, a lovely surprise and all the warm wishes 🙏 💛
P.S. How good is burnt basque cheesecake?! 🤤
19 comments
Author:
Matthew Forzan
Feb 13, 2025 12:10 AM
quote
Our first webinar of the year with the incredible Amy Cheng!
Ensuring proper website accessibility is key to improving the performance of your website across all channels:
✅ Greater accessibility by wider audiences
✅ Improved search visibility / SEO
✅ Improved conversion rates
✅ Improved ad efficiency
We've already got over 80 registered attendees and expect this to fill up quickly.
See you there!
#accessibility #conversion #cro #seo
Ensuring proper website accessibility is key to improving the performance of your website across all channels:
✅ Greater accessibility by wider audiences
✅ Improved search visibility / SEO
✅ Improved conversion rates
✅ Improved ad efficiency
We've already got over 80 registered attendees and expect this to fill up quickly.
See you there!
#accessibility #conversion #cro #seo
0 comments
Author:
Matthew Forzan
Feb 07, 2025 12:01 AM
quote
Thank you, Emma McNicoll, Sasha Berger, Kyle Tate, Kara Sahota and the Yotpo team!
Some of the friendliest, most switched-on people in eCommerce.
We had an excellent time! We appreciate the hospitality and thank you for helping to level up the team across the Yotpo suite and share insights on what you're seeing in the broader eCommerce space.
Looking forward to hosting you next time! 😁
Some of the friendliest, most switched-on people in eCommerce.
We had an excellent time! We appreciate the hospitality and thank you for helping to level up the team across the Yotpo suite and share insights on what you're seeing in the broader eCommerce space.
Looking forward to hosting you next time! 😁
5 comments
Author:
Matthew Forzan
Jan 30, 2025 10:37 AM
quote
Go team!! 💪💪
Awesome effort by Maryanne, Joe, Katie, Joe and Rhiannon 🔥🙌
Ridiculously proud - you're all winners!
Congrats to everyone at the awards tonight - best of luck! 🤞
Awesome effort by Maryanne, Joe, Katie, Joe and Rhiannon 🔥🙌
Ridiculously proud - you're all winners!
Congrats to everyone at the awards tonight - best of luck! 🤞
10 comments
Author:
Matthew Forzan
Jan 24, 2025 03:31 AM
quote
Not exactly a huge update; it's a small visual, and personal preference determines the winner (I like seeing the full URL 🤷♂️ ), BUT...
What's most impressive to me, and something I think many people either don't know, take for granted or have forgotten entirely, is that Google was historically cagey with EVERYTHING, and we heavily relied on some really on-the-ball SEO practitioners to share changes with us. Now, those same people are more invested in understanding the how vs. the what, and I love that.
Google has never been more transparent about what they're doing in the search results than today.
We've been used to them sharing Google Algorithm update start/end dates for a while now, along with guides on how to optimise different areas, and I'm glad to see smaller updates like this being shared, too. 🙌
Keep it up, ol' Googs. Appreciated.
#seo #google #search
What's most impressive to me, and something I think many people either don't know, take for granted or have forgotten entirely, is that Google was historically cagey with EVERYTHING, and we heavily relied on some really on-the-ball SEO practitioners to share changes with us. Now, those same people are more invested in understanding the how vs. the what, and I love that.
Google has never been more transparent about what they're doing in the search results than today.
We've been used to them sharing Google Algorithm update start/end dates for a while now, along with guides on how to optimise different areas, and I'm glad to see smaller updates like this being shared, too. 🙌
Keep it up, ol' Googs. Appreciated.
#seo #google #search
0 comments
Author:
Matthew Forzan
Dec 13, 2024 12:12 AM
quote
The gifts keep on coming from Google! 🎁
Another Core Algorithm update is rolling out to wrap up the year; after the most recent only finished ~10 days ago.
Given the rate at which search changes along with tech, AI and everything else, expect more of these in 2025.
The Dec update took 23.5 days to roll out - best of luck with this one! 🙏
#seo #google
Another Core Algorithm update is rolling out to wrap up the year; after the most recent only finished ~10 days ago.
Given the rate at which search changes along with tech, AI and everything else, expect more of these in 2025.
The Dec update took 23.5 days to roll out - best of luck with this one! 🙏
#seo #google
0 comments
Author:
Matthew Forzan
Dec 06, 2024 05:51 AM
regular
Thrilled to have won the Client Partnership of the Year at the 2024 Microsoft Advertising Partner Awards (APAC)! 🎉 😄
It is the only award in the category to celebrate the partnership between agency, client and platform, and I couldn't be prouder.
Incredible work doesn't happen in a vacuum; it takes exceptionally committed people working together towards common goals, playing to their strengths and pushing the envelope for shared success. It is a true testament to all parties' ambition, experience, and expertise, and this is truly a shared win.
Thank you to our incredible client P&O Cruises, our fantastic platform partner, Microsoft and the absolutely amazing team at Yoghurt Digital. I’m honoured to work with such great people and cannot thank you enough. 🙏
Well done Maryanne, Joe, Katie, Joe, Rhiannon, Camilo and Bianca. What a team! 💪
“Bring Us All Together” indeed.
Congratulations to all the finalists and winners!
#PartnerAwards2024 #microsoft #marketing #awards
It is the only award in the category to celebrate the partnership between agency, client and platform, and I couldn't be prouder.
Incredible work doesn't happen in a vacuum; it takes exceptionally committed people working together towards common goals, playing to their strengths and pushing the envelope for shared success. It is a true testament to all parties' ambition, experience, and expertise, and this is truly a shared win.
Thank you to our incredible client P&O Cruises, our fantastic platform partner, Microsoft and the absolutely amazing team at Yoghurt Digital. I’m honoured to work with such great people and cannot thank you enough. 🙏
Well done Maryanne, Joe, Katie, Joe, Rhiannon, Camilo and Bianca. What a team! 💪
“Bring Us All Together” indeed.
Congratulations to all the finalists and winners!
#PartnerAwards2024 #microsoft #marketing #awards
25 comments
Author:
Matthew Forzan
Nov 28, 2024 02:46 AM
regular
A great little update by Google has been officially released into the wild and is available in Google Search Console for eligible sites.
Originally announced in August, Google Search Console will now provide recommendations on actions based on various changes to help webmasters speed up analysis.
There isn't a complete list of recommendations (yet), and so far I've only seen recommendations for:
- Pages with more impressions than usual: useful to determine what's working and do more of it.
- Pages with fewer impressions than usual: useful to pickup on dips and determine what's happened and what to do next.
- Review snippet items that aren't eligible for rich results: useful to optimise and fix for better visibility.
- Suggestions to get started with Merchant Centre for product sites not using the shopping features
If you're not seeing the recommendations, don't fret; it means there isn't any for Google to give you!
I'm looking forward to seeing how it changes over time - could we see similar auditing recommendations that we're used to from so many other SEO tools directly from Google? 🤔 . I'm keen.
#seo #google #webmastertools
Originally announced in August, Google Search Console will now provide recommendations on actions based on various changes to help webmasters speed up analysis.
There isn't a complete list of recommendations (yet), and so far I've only seen recommendations for:
- Pages with more impressions than usual: useful to determine what's working and do more of it.
- Pages with fewer impressions than usual: useful to pickup on dips and determine what's happened and what to do next.
- Review snippet items that aren't eligible for rich results: useful to optimise and fix for better visibility.
- Suggestions to get started with Merchant Centre for product sites not using the shopping features
If you're not seeing the recommendations, don't fret; it means there isn't any for Google to give you!
I'm looking forward to seeing how it changes over time - could we see similar auditing recommendations that we're used to from so many other SEO tools directly from Google? 🤔 . I'm keen.
#seo #google #webmastertools
0 comments
Author:
Matthew Forzan
Nov 27, 2024 03:31 AM
regular
Another great SEO Collective meetup in Sydney last night! ✅
Always a pleasure catching up with the community to recap updates and changes from the month gone.
November has been huge with so much happening in SEO at the moment; AIO, DOJ Monopoly, Core Updates, GSC Changes, Market shifts and more.
Thanks to Matt Corke for your insight into your work at Finder and to Regan McGregor & Dejan Mladenovski as always for organising. We had a great time! 😄
#seo #google
Always a pleasure catching up with the community to recap updates and changes from the month gone.
November has been huge with so much happening in SEO at the moment; AIO, DOJ Monopoly, Core Updates, GSC Changes, Market shifts and more.
Thanks to Matt Corke for your insight into your work at Finder and to Regan McGregor & Dejan Mladenovski as always for organising. We had a great time! 😄
#seo #google
7 comments
Author:
Matthew Forzan
Nov 13, 2024 05:14 AM
quote
Google: we gon' keep SEO's busy for the next month with our latest core update
Screaming Frog: hold my beer...
What an incredible update 🤯
There are a HUGE number of cool new things in this version, as described in the release notes, that are all very exciting.
I'm looking forward to direct AI API integrations (directly plug in LLMs for analysis), custom search bulk uploads (yay speed!) and email notifications.
Dan Sharp and the Screaming Frog team never cease to impress with the amount of love they give their product and support the people using it. Absolute legends 👏
#seo
Screaming Frog: hold my beer...
What an incredible update 🤯
There are a HUGE number of cool new things in this version, as described in the release notes, that are all very exciting.
I'm looking forward to direct AI API integrations (directly plug in LLMs for analysis), custom search bulk uploads (yay speed!) and email notifications.
Dan Sharp and the Screaming Frog team never cease to impress with the amount of love they give their product and support the people using it. Absolute legends 👏
#seo
5 comments
Author:
Matthew Forzan
Nov 11, 2024 11:53 PM
quote
Here we go again! 🙃
Expect fluctuations, and keep an eye on things.
Estimated ~2 week rollout period.
Expect fluctuations, and keep an eye on things.
Estimated ~2 week rollout period.
0 comments
Author:
Matthew Forzan
Oct 10, 2024 04:21 AM
quote
Nice one, Google!
Enabling will help ensure your store stands out with rich results and a significant push to improve your customer experience, so you have better reviews and insights from your customers to share publically with potential new ones 😀
This feature isn't enabled by default; you will need to opt-in and work across major platforms outside of Google directly, like Okendo, Yotpo, Reviews.io, Trustpilot etc, details below.
Happy optimising!
Enabling will help ensure your store stands out with rich results and a significant push to improve your customer experience, so you have better reviews and insights from your customers to share publically with potential new ones 😀
This feature isn't enabled by default; you will need to opt-in and work across major platforms outside of Google directly, like Okendo, Yotpo, Reviews.io, Trustpilot etc, details below.
Happy optimising!
0 comments
Author:
Matthew Forzan
Jul 04, 2024 05:46 AM
regular
If you're looking at Google Search Console data and noticed it hasn't been updated for close to 4 days, you're not alone.
Google is aware and are working on a fix.
Recommend following Google Search Central to stay informed of updates, issues, roadmaps and the like. The team do great work keeping the page up to date and keeping the community informed 👍
#google #searchconsole #gsc #seo
Google is aware and are working on a fix.
Recommend following Google Search Central to stay informed of updates, issues, roadmaps and the like. The team do great work keeping the page up to date and keeping the community informed 👍
#google #searchconsole #gsc #seo
1 comments
Author:
Matthew Forzan
Jul 01, 2024 01:05 AM
regular
It's the final countdown 🎵
As we go on, we remember, all the times we, had together 🎵
Let it go, let it go 🎵
#googleanalytics #gau #ga3 #analytics #data
As we go on, we remember, all the times we, had together 🎵
Let it go, let it go 🎵
#googleanalytics #gau #ga3 #analytics #data
14 comments
Author:
Matthew Forzan
Jun 24, 2024 02:46 AM
regular
There is only a short time before GA-U is sunset, and your website's historical data is lost forever.
If you haven't yet exported, now is the time.
As with most things, there are multiple ways to do this:
- SIMPLE: Straightforward exports of reports that will allow you to view them in CSV, PDF, and other formats.
- COMPLEX: Export via the Google Analytics Reporting API into DB storage and analyse via Looker Studio, Tableau or similar.
The latter is more comprehensive but is not necessarily needed for all websites and business cases.
If you'd like to learn more about the above, need advice on what's the best option for you, or need help with backing up your data, let me know - I'd be happy to help 😊
Link in comments 👇
#googleanalytics #gau #ga3 #analytics #data
If you haven't yet exported, now is the time.
As with most things, there are multiple ways to do this:
- SIMPLE: Straightforward exports of reports that will allow you to view them in CSV, PDF, and other formats.
- COMPLEX: Export via the Google Analytics Reporting API into DB storage and analyse via Looker Studio, Tableau or similar.
The latter is more comprehensive but is not necessarily needed for all websites and business cases.
If you'd like to learn more about the above, need advice on what's the best option for you, or need help with backing up your data, let me know - I'd be happy to help 😊
Link in comments 👇
#googleanalytics #gau #ga3 #analytics #data
4 comments
Author:
Matthew Forzan
Jun 20, 2024 11:44 PM
quote
Happy Friday!
Just in time for EOFY and and GA-U end of life.
👏👏🙃
Just in time for EOFY and and GA-U end of life.
👏👏🙃
3 comments
Author:
Matthew Forzan
May 04, 2024 03:22 PM
regular
Fun fact.
These are a few of my favourite things, so I asked a certain Microsoft tool to help generate a "cool Star Wars / SEO themed movie poster for May 4th" - this was the best output it managed 🤷♂️
Happy Star Wars day!
#starwars #seo #maythe4th
These are a few of my favourite things, so I asked a certain Microsoft tool to help generate a "cool Star Wars / SEO themed movie poster for May 4th" - this was the best output it managed 🤷♂️
Happy Star Wars day!
#starwars #seo #maythe4th
2 comments
Author:
Matthew Forzan
Billy Polson
Managing Director at Australian Internet Advertising Calling BullSh!7 on the liars in this industry that charge honest, hardworking small business owners and do nothing for it! workshop.aiad.com.auLinkedIn Profile
Email
Name
Billy Polson
Title
Billy Polson - Managing Director at Australian Internet ...
Headline
Managing Director at Australian Internet Advertising
Calling BullSh!7 on the liars in this industry that charge honest, hardworking small business owners and do nothing for it!
workshop.aiad.com.au
Location
Sydney, New South Wales
Snippet
Founder/Director. Australian Internet Advertising. Nov 2013 - Present 12 years ... In this role at Australia's First Digital Marketing Agency, I was the lead ...
Current Experiences
Founder/Director
Australian Internet Advertising
Australia
Started: Nov 2013 - Present
Obsessed with business growth through online customer acquisition strategies.
Industry: Marketing and Advertising
Company Size: 10-50 (29 staff)
Contact Information
Emails:
[email protected]
(100) (work)
[email protected]
(100) (work)
Social Media
LinkedIn:
https://www.linkedin.com/in/william-polson
(100)
LinkedIn:
https://www.linkedin.com/in/billy-polson-4485b747
(100)
Facebook:
https://www.facebook.com/bpolson84
(100)
LinkedIn Posts - Billy Polson
50 post(s) found
Dec 08, 2025 01:07 PM
regular
So I've been having fun building this tool for the last couple of weeks.
I've made it to help business owners who know their industry/profession inside out but would like a helping hand coming up with angles/hooks for their ads.
It's free (for now), and I'd love any feedback anyone could provide.
https://campaignbrain.io
I've made it to help business owners who know their industry/profession inside out but would like a helping hand coming up with angles/hooks for their ads.
It's free (for now), and I'd love any feedback anyone could provide.
https://campaignbrain.io
0 comments
Author:
Billy Polson
Nov 05, 2025 11:06 PM
regular
Small business owners wanting to generate their own leads?
Do the workshop! https://lnkd.in/gPD_8aRq
Do the workshop! https://lnkd.in/gPD_8aRq
1 comments
Author:
Billy Polson
Oct 02, 2025 08:25 AM
regular
See this business owner? They are forking out thousands every month to some agency and guess what? Their Facebook ads have not been touched in months. They are literally burning money.
Agencies love locking you into fat management fees while they sit back and do the bare minimum. And you are left wondering why the leads have dried up and sales are flatlining.
That is why I run a one day workshop (workshop.aiad.com.au) where we sit down together, roll up our sleeves, and build campaigns that blow your old agency’s results out of the water from day one.
You will walk out with ads that actually work and the skills to run them yourself. No more middlemen, no more dead fees, just you in control. Spots are limited so lock in yours now.
Agencies love locking you into fat management fees while they sit back and do the bare minimum. And you are left wondering why the leads have dried up and sales are flatlining.
That is why I run a one day workshop (workshop.aiad.com.au) where we sit down together, roll up our sleeves, and build campaigns that blow your old agency’s results out of the water from day one.
You will walk out with ads that actually work and the skills to run them yourself. No more middlemen, no more dead fees, just you in control. Spots are limited so lock in yours now.
0 comments
Author:
Billy Polson
Oct 01, 2025 07:14 AM
regular
STOP BURNING CASH ON AGENCIES
Business is already hard enough. Why hand over half your monthly marketing budget in “management fees” to some agency that’s probably doing a bad job anyway?
In ONE DAY, I’ll show you how to:
✅ Build ads that actually bring in customers
✅ Launch campaigns you control, not an agency
✅ Take the wheel of your own growth
This isn’t theory. This is hands-on, sleeves-rolled-up work where you leave with campaigns live, running, and generating leads.
One day. One decision. Everything changes.
workshop.aiad.com.au
Business is already hard enough. Why hand over half your monthly marketing budget in “management fees” to some agency that’s probably doing a bad job anyway?
In ONE DAY, I’ll show you how to:
✅ Build ads that actually bring in customers
✅ Launch campaigns you control, not an agency
✅ Take the wheel of your own growth
This isn’t theory. This is hands-on, sleeves-rolled-up work where you leave with campaigns live, running, and generating leads.
One day. One decision. Everything changes.
workshop.aiad.com.au
0 comments
Author:
Billy Polson
Sep 11, 2025 09:21 AM
regular
Great opportunity for anyone young and eager to get into leveraging AI creative tools and how they work in the digital advertising space. Opportunity to grow into a full-time role.
1 comments
Author:
Billy Polson
May 30, 2025 04:17 AM
regular
JUST DROPPED IN FORBES
99.9% of Shopify stores are built WRONG.
They look pretty. They’ve got bells and whistles.
But they don’t convert.
I’ve seen it too many times—store owners spend months (and $$$) on design…
Only to launch a digital ghost town.
Crickets. No sales. No momentum.
So I wrote the no-fluff, conversion-obsessed guide that rips the bandaid off.
📈 Inside my latest Forbes article, I break down:
✅ The #1 mistake nearly every Shopify owner makes
✅ Why your branding might be KILLING conversions
✅ How to build a store that actually prints money in 2025
✅ And battle-tested tactics from scaling dozens of stores
This ain’t theory. It’s war-tested strategy from the trenches.
If you run a Shopify store (or build them for clients), read this before you touch another theme or spend another cent on traffic.
👉 https://lnkd.in/gKdKgvRM
#shopify #ecommerce #conversionrateoptimization #digitalmarketing #forbes #onlinestore
99.9% of Shopify stores are built WRONG.
They look pretty. They’ve got bells and whistles.
But they don’t convert.
I’ve seen it too many times—store owners spend months (and $$$) on design…
Only to launch a digital ghost town.
Crickets. No sales. No momentum.
So I wrote the no-fluff, conversion-obsessed guide that rips the bandaid off.
📈 Inside my latest Forbes article, I break down:
✅ The #1 mistake nearly every Shopify owner makes
✅ Why your branding might be KILLING conversions
✅ How to build a store that actually prints money in 2025
✅ And battle-tested tactics from scaling dozens of stores
This ain’t theory. It’s war-tested strategy from the trenches.
If you run a Shopify store (or build them for clients), read this before you touch another theme or spend another cent on traffic.
👉 https://lnkd.in/gKdKgvRM
#shopify #ecommerce #conversionrateoptimization #digitalmarketing #forbes #onlinestore
1 comments
Author:
Billy Polson
Apr 16, 2025 01:33 PM
repost
📹 We’re thrilled to debut flight footage of the RAZOR P100 — our fully winged, jet-powered VTOL aircraft.
Building on our test program at the US Marine Corps Base, 29 Palms in Southern California with our TBX testbed, the P100 just completed initial flight testing and it flies like nothing else.
✅ Ultra high speed
✅ Small footprint
✅ 100 lb payload
✅ Built for critical missions, like Contested Logistics
✅ Low Cost
Fast. Tactical. Fully Autonomous.
#DefenseInnovation #VTOL #AutonomousAircraft #MaymanAerospace
Building on our test program at the US Marine Corps Base, 29 Palms in Southern California with our TBX testbed, the P100 just completed initial flight testing and it flies like nothing else.
✅ Ultra high speed
✅ Small footprint
✅ 100 lb payload
✅ Built for critical missions, like Contested Logistics
✅ Low Cost
Fast. Tactical. Fully Autonomous.
#DefenseInnovation #VTOL #AutonomousAircraft #MaymanAerospace
145 comments
Author:
Mayman Aerospace
Feb 19, 2025 05:43 AM
repost
We’re looking for 1 or 2 incredible ✨Client Success Managers✨ with experience in developing and nurturing client relationships (ideally in a digital marketing environment) to join our team at Australian Internet Advertising 🙌
If you have worked as an Account Manager agency-side, or are client-side, great with people, can talk the ear off an elephant and looking for a change, DM me or apply via the job post 👇
#accountmanager #clientsuccessmanager #digitalagency #digitalmarketing #marketingagency #customerservice #projectmanager
If you have worked as an Account Manager agency-side, or are client-side, great with people, can talk the ear off an elephant and looking for a change, DM me or apply via the job post 👇
#accountmanager #clientsuccessmanager #digitalagency #digitalmarketing #marketingagency #customerservice #projectmanager
1 comments
Author:
Kiah Davey
Feb 06, 2025 02:47 AM
regular
Did a quick Shopify training session this morning and thought I’d share some key takeaways in case anyone finds them useful. Whether you're scaling an eCommerce brand or just getting started, understanding Shopify pricing, promotions, email automation, and upsell strategies can make a big difference. Hopefully, there’s something in here that helps!
💡 Shopify Pricing & eCommerce Growth Strategies 💡
When scaling an eCommerce business, understanding Shopify pricing is key:
✅ Shopify Plan ($27K/month revenue) – Best for mid-scale growth
✅ Advanced Plan ($150K/month revenue) – Optimised for scaling
✅ Shopify Plus ($500K+/month revenue) – Enterprise-level features
(Shopify Plus pricing is negotiable with Shopify)
🔹 Discounting & Promotions
Discounting is built into the platform, but running strategic promotion periods boosts sales.
These promotions are run with a combination of Email/SMS Marketing, Countdown timers, and announcement bars, and run across ad platforms primarily Google, META and TikTok.
Key Australian sales events include:
🛍 Major Retail & Holiday Sales:
📌 Australia Day (Jan 26)
📌 Valentine’s Day (Feb 14)
📌 Afterpay Day (March & August)
📌 EOFY Sales (June)
📌 Click Frensy (May & Nov)
📌 Black Friday/Cyber Monday (Nov)
📌 Boxing Day (Dec 26)
... and more!
🔹 Email & SMS Marketing (Klaviyo)
Successful brands build lists (via pop-ups) & automate flows like:
📩 Welcome Series (Convert new subscribers)
🛒 Abandoned Cart (Recover lost sales)
👀 Browse Abandonment (Retarget window shoppers)
🔄 Win-Back Flow (Re-engage past customers)
⭐ Review Request (Boost credibility)
🔹 Review Aggregation & Subscriptions
✅ Okendo – Best for collecting & showcasing customer reviews, it also integrates with Klaviyo for review requests and Google Merchant Center for review feeds for shopping ads.
✅ Recharge – Seamless subscription management for repeat purchases
Often used for perishable items that consumers buy repeatedly, eg toilet paper or washing detergents.
🔹 Optimising PDPs (Product Description Pages) & Upsells.
🚀 Bundling – Kaching Bundles & Zoorix for advanced setups
🚀 Upsells & Cross-Sells – Upcart & Zoorix to increase AOV
Scaling an eCommerce store? These strategies can drive higher conversion rates & long-term revenue growth.
Drop a comment if you’re looking to optimise your Shopify store! 🚀🔥
#Shopify #eCommerce #DigitalMarketing #CRO #EmailMarketing #Klaviyo #ShopifyPlus #SalesGrowth
💡 Shopify Pricing & eCommerce Growth Strategies 💡
When scaling an eCommerce business, understanding Shopify pricing is key:
✅ Shopify Plan ($27K/month revenue) – Best for mid-scale growth
✅ Advanced Plan ($150K/month revenue) – Optimised for scaling
✅ Shopify Plus ($500K+/month revenue) – Enterprise-level features
(Shopify Plus pricing is negotiable with Shopify)
🔹 Discounting & Promotions
Discounting is built into the platform, but running strategic promotion periods boosts sales.
These promotions are run with a combination of Email/SMS Marketing, Countdown timers, and announcement bars, and run across ad platforms primarily Google, META and TikTok.
Key Australian sales events include:
🛍 Major Retail & Holiday Sales:
📌 Australia Day (Jan 26)
📌 Valentine’s Day (Feb 14)
📌 Afterpay Day (March & August)
📌 EOFY Sales (June)
📌 Click Frensy (May & Nov)
📌 Black Friday/Cyber Monday (Nov)
📌 Boxing Day (Dec 26)
... and more!
🔹 Email & SMS Marketing (Klaviyo)
Successful brands build lists (via pop-ups) & automate flows like:
📩 Welcome Series (Convert new subscribers)
🛒 Abandoned Cart (Recover lost sales)
👀 Browse Abandonment (Retarget window shoppers)
🔄 Win-Back Flow (Re-engage past customers)
⭐ Review Request (Boost credibility)
🔹 Review Aggregation & Subscriptions
✅ Okendo – Best for collecting & showcasing customer reviews, it also integrates with Klaviyo for review requests and Google Merchant Center for review feeds for shopping ads.
✅ Recharge – Seamless subscription management for repeat purchases
Often used for perishable items that consumers buy repeatedly, eg toilet paper or washing detergents.
🔹 Optimising PDPs (Product Description Pages) & Upsells.
🚀 Bundling – Kaching Bundles & Zoorix for advanced setups
🚀 Upsells & Cross-Sells – Upcart & Zoorix to increase AOV
Scaling an eCommerce store? These strategies can drive higher conversion rates & long-term revenue growth.
Drop a comment if you’re looking to optimise your Shopify store! 🚀🔥
#Shopify #eCommerce #DigitalMarketing #CRO #EmailMarketing #Klaviyo #ShopifyPlus #SalesGrowth
0 comments
Author:
Billy Polson
Nov 05, 2024 01:07 AM
regular
I genuinely believe there has never been a more thrilling time to be alive!
The rapid evolution of technology is creating opportunities we couldn’t have dreamed of even a few years ago.
That’s why I encourage everyone to dive into innovative platforms like Discord, Midjourney, and Runway—explore firsthand how these tools can shape the future.
At Australian Internet Advertising, we’re committed to staying at the forefront of this accelerating field. To keep pace, we’re excited to announce a new position: AI Creative Director. This role is dedicated to driving innovation and ensuring we stay ahead of the curve in the world of creative AI.
Ready to join us and make an impact in a field that’s constantly evolving? Let’s connect!
The rapid evolution of technology is creating opportunities we couldn’t have dreamed of even a few years ago.
That’s why I encourage everyone to dive into innovative platforms like Discord, Midjourney, and Runway—explore firsthand how these tools can shape the future.
At Australian Internet Advertising, we’re committed to staying at the forefront of this accelerating field. To keep pace, we’re excited to announce a new position: AI Creative Director. This role is dedicated to driving innovation and ensuring we stay ahead of the curve in the world of creative AI.
Ready to join us and make an impact in a field that’s constantly evolving? Let’s connect!
0 comments
Author:
Billy Polson
May 24, 2024 02:50 AM
quote
Honoured to be considered an expert with the opportunity to offer my insights to the Forbes Agency Council.
2 comments
Author:
Billy Polson
May 22, 2024 10:56 AM
regular
Is it just me or has advertising in the digital marketing space hit a new low?
About 1/3 ads I see now are critiquing competitors. Terms like your agency is ripping you off, and , do you feel like your being played.
Acting as if your the only agency out there and critiquing everyone else is about the lowest form of advertising there is in my book.
About 1/3 ads I see now are critiquing competitors. Terms like your agency is ripping you off, and , do you feel like your being played.
Acting as if your the only agency out there and critiquing everyone else is about the lowest form of advertising there is in my book.
1 comments
Author:
Billy Polson
May 16, 2024 07:48 AM
repost
I am pleased to be a collaborative voice on this Forbes Agency Council article.
https://lnkd.in/eB7sizu3
Forbes Agency Council
Zelen Communications, Inc.
#marketingtips #forbesagencycouncil #digitalmarketing
Article Contributors: Mike I. of Gundir | Gunderson Direct, Dave Foster of AvreaFoster, Frederik Bussler, Orla Murphy, Kim Lawton, Sun Yi, Pete Boyd, Alexa West, Evan Nison, Christina Mendel, Billy Polson, Mark Cunha, Bobby Steinbach, Danielle Wiley, Townsend Belisle, Lynn Altman, Michael Tasner
https://lnkd.in/eB7sizu3
Forbes Agency Council
Zelen Communications, Inc.
#marketingtips #forbesagencycouncil #digitalmarketing
Article Contributors: Mike I. of Gundir | Gunderson Direct, Dave Foster of AvreaFoster, Frederik Bussler, Orla Murphy, Kim Lawton, Sun Yi, Pete Boyd, Alexa West, Evan Nison, Christina Mendel, Billy Polson, Mark Cunha, Bobby Steinbach, Danielle Wiley, Townsend Belisle, Lynn Altman, Michael Tasner
5 comments
Author:
Terry Zelen
Apr 08, 2024 03:43 AM
regular
When your colleague decides to use a standup desk.
2 comments
Author:
Billy Polson
Mar 27, 2024 06:16 AM
repost
Sydney's leading SEO agency Australian Internet Advertising announced their expansion into new markets - providing extensive expertise and services to drive success for businesses of all sizes ⚡
Find out more👉🏻 https://ow.ly/u8T750PHqcU
#SEO #DigitalMarketing #BusinessGrowth #Sydney #AIA #Growth
Find out more👉🏻 https://ow.ly/u8T750PHqcU
#SEO #DigitalMarketing #BusinessGrowth #Sydney #AIA #Growth
0 comments
Author:
Searchability®
Mar 22, 2024 07:04 AM
regular
Congratulations to our team for successfully launching an exceptional Shopify site for WunderlichAustralia.com!
Previously hosted on WordPress/WooCommerce, we've transitioned the site to Shopify, anticipating a considerable boost in sales as a result.
The early signs are promising, with the site achieving 20% of its average monthly turnover within the first two days alone!
Additionally, we've observed a significant increase in traffic for another project where we migrated a site from WooCommerce to Shopify, witnessing a doubling of traffic within six months.
Attached is a visual representation of this success story, showcasing the impact of our strategic migrations on site performance.
Previously hosted on WordPress/WooCommerce, we've transitioned the site to Shopify, anticipating a considerable boost in sales as a result.
The early signs are promising, with the site achieving 20% of its average monthly turnover within the first two days alone!
Additionally, we've observed a significant increase in traffic for another project where we migrated a site from WooCommerce to Shopify, witnessing a doubling of traffic within six months.
Attached is a visual representation of this success story, showcasing the impact of our strategic migrations on site performance.
0 comments
Author:
Billy Polson
Mar 18, 2024 04:23 AM
repost
Had a great time sharing some knowledge with such a great group of people, at the #liverpooltafe digital marketing class!
0 comments
Author:
Australian Internet Advertising
Mar 07, 2024 12:05 AM
regular
Absolutely loving my morning at the Surf Life Saving state championships! Fantastic energy down here at Queenscliff Manly Beach. So pumped to be shooting ads for the Sharkskins SLSA range.
0 comments
Author:
Billy Polson
Mar 01, 2024 03:04 AM
repost
Cheers to the amazing AIA team! Their hard work and dedication is bringing in another successful quarter. Time to celebrate with a well-deserved boat party! 🎉🛥️
#workhardplayhard #teamwork #camaraderie #appreciation*
#workhardplayhard #teamwork #camaraderie #appreciation*
1 comments
Author:
Australian Internet Advertising
Feb 28, 2024 02:39 AM
repost
Today's training lesson was on cleaning up negs at speed.
Pro tip - Take your search terms into a Google sheet and search/replace your targeted keywords with a "blank" by using the Regex function and de-selecting Match case.
Then filter what you are left with or pivot table for spend and 0 conversions to give yourself a list of negs to use.
Pro tip - Take your search terms into a Google sheet and search/replace your targeted keywords with a "blank" by using the Regex function and de-selecting Match case.
Then filter what you are left with or pivot table for spend and 0 conversions to give yourself a list of negs to use.
0 comments
Author:
📢Gary Devine
Feb 21, 2024 01:35 AM
regular
If you're wondering where I am you’ll find me basking in the glory of a recently discovered, superior META ads strategy that more than DOUBLED our client's ROAS in just 7 days. Hit me up if you want to know how we did it.
0 comments
Author:
Billy Polson
Jan 29, 2024 04:15 AM
repost
Excited to share our latest Sharkskin product visuals! A huge shoutout to Julia for her outstanding work in bringing these images to life.
Remember, captivating images are the heartbeat of any eCommerce website. We're eagerly anticipating the positive impact this major enhancement will have on Sharkskin. Stay tuned! #ecommerce #productphotography #teamwork
Remember, captivating images are the heartbeat of any eCommerce website. We're eagerly anticipating the positive impact this major enhancement will have on Sharkskin. Stay tuned! #ecommerce #productphotography #teamwork
0 comments
Author:
Australian Internet Advertising
Jan 24, 2024 07:06 AM
repost
Producing shots for the Sharkskin.com.au website! Who knows how much your conversion rate goes up if your apparel ecommerce store uses models to demonstrate the products?
1 comments
Author:
Australian Internet Advertising
Jan 12, 2024 04:49 AM
regular
Got to love it when a new client sends us goodies! Thanks Mary Grace! Hopefully we get a chance to shoot some ads before the team steal them all!!
2 comments
Author:
Billy Polson
Dec 22, 2023 05:59 AM
repost
With most of the team already on holidays we thought we’d hit the pub on the company card. Congratulations team what an amazing year!
1 comments
Author:
Australian Internet Advertising
Dec 22, 2023 01:06 AM
repost
Congratulations to Anna on her recent promotion from account executive, to account manager! Her ninja-level social media and email marketing skills are impressive, and her positive attitude has made her a valuable member of the AIA family. Keep up the great work, Anna! PS. Your never-ending supply of tiny teddies, fisherman friends, and smiles don't go unnoticed :) #accountmanager #marketing #promotion #positiveattitude
3 comments
Author:
Australian Internet Advertising
Dec 20, 2023 01:50 AM
repost
It was a privilege and an honour to be invited to the Google Premier Partner Summit for 2023. The perks of being in the top 3% ;)
0 comments
Author:
Australian Internet Advertising
Dec 15, 2023 01:50 AM
regular
Had an amazing morning tasting coffee with our new friends from salacaffe.co! Their coffee is absolutely delicious, almost as delicious as their online Shopify sales which experienced an 832% increase in their first month with us! ☕🚀 #coffee #Shopify #salesgrowth
1 comments
Author:
Billy Polson
Dec 14, 2023 08:55 PM
quote
Gotta love it when work becomes play!
1 comments
Author:
Billy Polson
Jun 02, 2023 07:40 AM
regular
Another Friday lunch on the house after a record month. I am so proud of what this team has achieved and never been more excited for the future of Australian Internet Advertising!
As talented a team you can have and with exciting new recruits around the corner it's only getting better!
As talented a team you can have and with exciting new recruits around the corner it's only getting better!
2 comments
Author:
Billy Polson
Feb 26, 2023 10:20 PM
regular
I'm excited to share that our agency, Australian Internet Advertising, has been awarded Google Premier Partner status for 2023, putting us among the top 3% of agencies in Australia. It's an incredible honour and testament to the hard work, dedication, and expertise of our team.
As a Premier Partner, we're recognised for our ability to provide top-tier digital advertising services and deliver exceptional results for our clients. It's a distinction that we're proud to have earned, but we don't take it lightly. We know that it takes a lot of hard work and collaboration to achieve this level of recognition.
Our team is composed of talented professionals who are committed to staying at the forefront of the ever-changing digital landscape. We're passionate about finding innovative solutions that help our clients meet their business goals and stay ahead of their competition.
We take a data-driven approach to everything we do, which means we're always analysing and optimising our campaigns to ensure the best possible outcomes. We're also constantly learning and growing, attending industry conferences, and staying up-to-date with the latest trends and best practices.
Being a Premier Partner means that we have direct access to Google's latest products, tools, and insights, which we leverage to deliver exceptional results for our clients. It's a testament to our commitment to excellence, and we're honoured to be recognised in this way.
If you're looking for a digital advertising agency that's dedicated to your success and has the expertise to deliver exceptional results, look no further than Australian Internet Advertising. We're ready to help you take your digital advertising efforts to the next level.
As a Premier Partner, we're recognised for our ability to provide top-tier digital advertising services and deliver exceptional results for our clients. It's a distinction that we're proud to have earned, but we don't take it lightly. We know that it takes a lot of hard work and collaboration to achieve this level of recognition.
Our team is composed of talented professionals who are committed to staying at the forefront of the ever-changing digital landscape. We're passionate about finding innovative solutions that help our clients meet their business goals and stay ahead of their competition.
We take a data-driven approach to everything we do, which means we're always analysing and optimising our campaigns to ensure the best possible outcomes. We're also constantly learning and growing, attending industry conferences, and staying up-to-date with the latest trends and best practices.
Being a Premier Partner means that we have direct access to Google's latest products, tools, and insights, which we leverage to deliver exceptional results for our clients. It's a testament to our commitment to excellence, and we're honoured to be recognised in this way.
If you're looking for a digital advertising agency that's dedicated to your success and has the expertise to deliver exceptional results, look no further than Australian Internet Advertising. We're ready to help you take your digital advertising efforts to the next level.
6 comments
Author:
Billy Polson
Jan 29, 2023 01:08 AM
regular
Can a website with content entirely written by ChatGPT get indexed and even rank well on Google?
To answer this question, at the beginning of December 21, I installed a very basic WordPress theme on seosydney.au, wrote the content and started posting 10+ blogs per day using chat GPT.
Sure there were specific prompts and questions I was able to request based on my experience in SEO for 10 years but still, 99% of content was generated, cut and pasted using CHatGPT.
Here are the results so far. No Backlinks.
And then if this is the case what is Google going to do about it? It poses a huge problem for Google regarding indexing content, which may have the most relevant and useful answers, however, is generated by AI.
They've stated an AI-generated content is regarded as Spam... But I have a #1 ranking for shopify SEO Sydney and #2 ranking for Wordpress SEO Sydney, that says otherwise..
To answer this question, at the beginning of December 21, I installed a very basic WordPress theme on seosydney.au, wrote the content and started posting 10+ blogs per day using chat GPT.
Sure there were specific prompts and questions I was able to request based on my experience in SEO for 10 years but still, 99% of content was generated, cut and pasted using CHatGPT.
Here are the results so far. No Backlinks.
And then if this is the case what is Google going to do about it? It poses a huge problem for Google regarding indexing content, which may have the most relevant and useful answers, however, is generated by AI.
They've stated an AI-generated content is regarded as Spam... But I have a #1 ranking for shopify SEO Sydney and #2 ranking for Wordpress SEO Sydney, that says otherwise..
6 comments
Author:
Billy Polson
Jan 20, 2023 01:23 PM
regular
We could chat about it all day!
In case you don't already know... #ChatGPT's AI tool is taking the world by storm breaking all records with over 1 Million users in only 5 days!
https://lnkd.in/gh5bJErx
In case you don't already know... #ChatGPT's AI tool is taking the world by storm breaking all records with over 1 Million users in only 5 days!
https://lnkd.in/gh5bJErx
0 comments
Author:
Billy Polson
Jan 18, 2023 12:08 AM
regular
Email is one of the most effective digital marketing techniques that businesses can use to market directly to consumers. Email marketing campaigns allow you to inform your customer base of new products, sales, and promotions. #SEO
0 comments
Author:
Billy Polson
Oct 11, 2022 04:17 AM
regular
I’m #hiring. Know anyone who might be interested?
0 comments
Author:
Billy Polson
Aug 21, 2022 01:12 PM
regular
QUESTION: Why is the guy (or girl) with 5 billion dollars stressed and worried about money?!
ANSWER: Because last year they had 6.
Have you ever excersised for the first time in months or even years, look in the mirror and thought you look fitter?
You know you don't, but that's not the point.
Having exercised has changed something.
Something thats way more important than how you look now.
You've changed how you're going to look in the future.
You see, it's not where you are now that changes how you see the world, it's the DIRECTION your going in.
That's why there's no promised land.
There's no escape.
You can be the richest, fittest, sexiest, most spiritual person on the planet, but the moment you stop heading that direction. . .
The moment you stop working and putting effort into improving your current situation, is the moment you start sliding backwards and in comes the fear.
We think if we could have enough, if we could be enough, we'd finally get a ticket out of the grind.
Not True.
Say you've got a Billion bucks transferred to your account right now.
Wouldn't it be grand.
Maybe... at first. But where are you going to put it?
Leaving it there means inflation will be eating it up for no reason.
Investing it means taking risks.
"is it going up, is it going down, do I buy, do I sell, who do I trust? " and so it begins...
So how fit you are now, how rich you are now, how much you've got of whatever makes you tick, now, is irrelevant.
The ONLY thing that matters is what small things you are doing every day, to make sure you're heading the right direction, and how can you learn to enjoy them.
Peace out
ANSWER: Because last year they had 6.
Have you ever excersised for the first time in months or even years, look in the mirror and thought you look fitter?
You know you don't, but that's not the point.
Having exercised has changed something.
Something thats way more important than how you look now.
You've changed how you're going to look in the future.
You see, it's not where you are now that changes how you see the world, it's the DIRECTION your going in.
That's why there's no promised land.
There's no escape.
You can be the richest, fittest, sexiest, most spiritual person on the planet, but the moment you stop heading that direction. . .
The moment you stop working and putting effort into improving your current situation, is the moment you start sliding backwards and in comes the fear.
We think if we could have enough, if we could be enough, we'd finally get a ticket out of the grind.
Not True.
Say you've got a Billion bucks transferred to your account right now.
Wouldn't it be grand.
Maybe... at first. But where are you going to put it?
Leaving it there means inflation will be eating it up for no reason.
Investing it means taking risks.
"is it going up, is it going down, do I buy, do I sell, who do I trust? " and so it begins...
So how fit you are now, how rich you are now, how much you've got of whatever makes you tick, now, is irrelevant.
The ONLY thing that matters is what small things you are doing every day, to make sure you're heading the right direction, and how can you learn to enjoy them.
Peace out
4 comments
Author:
Billy Polson
Jun 28, 2022 10:28 AM
regular
An interesting podcast on the link between successful entrepreneurs and ADHD.
https://lnkd.in/e-4uFeHx
https://lnkd.in/e-4uFeHx
1 comments
Author:
Billy Polson
Peter N.
Founder & Managing Director at CovertLinkedIn Profile
Email
Name
Peter N.
Title
Peter N. - Founder & Managing Director at Covert
Headline
Founder & Managing Director at Covert
Location
Sydney, New South Wales
Summary
Founder and Managing Director at Covert, a performance-driven, full service digital marketing agency based in Sydney. We work with every industry across all paid and media buying platforms. We have in-house developers, content creators, SEO and digital marketing experts who focus on efficiency, transparency and innovation.
Highly skilled in strategy, implementation, analysis and optimisation.
Tournament Founder and Director of the Blue Mountains and Greater West Rugby Sevens.
Get in touch if you're interested in improving your brand's performance and growing your business.
Highly skilled in strategy, implementation, analysis and optimisation.
Tournament Founder and Director of the Blue Mountains and Greater West Rugby Sevens.
Get in touch if you're interested in improving your brand's performance and growing your business.
Snippet
Founder and Managing Director at Covert, a performance-driven, full service digital marketing agency based in Sydney.
Current Experiences
Managing Director
Covert.
Sydney, New South Wales, Australia
Started: Feb 2020 - Present
Covert is a full service digital performance marketing agency based in Sydney, Australia. Covert also own and operate a number of different ecommerce ventures across a variety of industries under the umbrella Covert Capital.
Industry: Marketing and Advertising
Company Size: 1-10 (11 staff)
Contributor
ValueWalk
Started: Feb 2023 - Present
Industry: Newspapers
Company Size: 10-50 (20 staff)
Co-Founder
Real World Gaming (RWG)
Sydney, New South Wales, Australia
Started: Sep 2021 - Present
Balthazar DAO is accelerating the revolution for a more equitable gaming industry through building decentralized infrastructure, Babylon. Own Your Game! bltzr.gg
Industry: Computer Software
Company Size: 10-50 (11 staff)
Founder and Tournament Director
Blue Mountains and Greater West Rugby Sevens Carnival
Wentworth Falls
Started: Jan 2017 - Present
The Blue Mountains & Greater West Rugby Sevens Carnival is again taking registrations for the 2020 event.
Click the links below for more information:
2017 Event Highlights:
https://drive.google.com/file/d/1lF8MU3Q5DbDc21mOJ2YFJp5T4W5uhaNa/view?usp=sharing
Facebook
https://www.facebook.com/bmgw7s/
Click the links below for more information:
2017 Event Highlights:
https://drive.google.com/file/d/1lF8MU3Q5DbDc21mOJ2YFJp5T4W5uhaNa/view?usp=sharing
https://www.facebook.com/bmgw7s/
Industry: n/a
Company Size: n/a (n/a staff)
Contact Information
Emails:
[email protected]
(100) (work)
Social Media
LinkedIn:
https://www.linkedin.com/in/peter-n-05aaa8143
(100)
LinkedIn Posts - Peter N.
9 post(s) found
Dec 04, 2025 07:31 AM
repost
Last Friday in Dublin at the world famous Black Forge Inn, we went live with the Real World Gaming (RWG) (RWG) community and sealed a historic partnership.
Honoured to welcome the king of the fight game Conor McGregor as an exclusive partner and part-owner of realbet.io. A crypto casino designed to redefine the entertainment industry.
We might be the new lads walking in, but as the saying goes …we're not here to take part …we are here to take over!
Follow https://x.com/Realbet to get involved!
(and get excited about *hopefully 😉 * seeing realbet.io at the White House 🇺🇸)!
Peter N. Fred Schebesta
Honoured to welcome the king of the fight game Conor McGregor as an exclusive partner and part-owner of realbet.io. A crypto casino designed to redefine the entertainment industry.
We might be the new lads walking in, but as the saying goes …we're not here to take part …we are here to take over!
Follow https://x.com/Realbet to get involved!
(and get excited about *hopefully 😉 * seeing realbet.io at the White House 🇺🇸)!
Peter N. Fred Schebesta
18 comments
Author:
John S.
Jul 10, 2025 05:39 AM
repost
Instagram posts are now being indexed by Google!
1. Awesome for creators - more ways for people to discover them
2. Awesome for Google - additional utility in searching for social content
3. Interesting for Instagram - more discoverability, but less utility for its native search function and less control
4. Interesting for LLMs - win for the guys with web search functionality and up to date data, a loss for the guys without.
Overall very cool and a game changer for having a more integrated SEO strategy, with social now hitting more than one note!
1. Awesome for creators - more ways for people to discover them
2. Awesome for Google - additional utility in searching for social content
3. Interesting for Instagram - more discoverability, but less utility for its native search function and less control
4. Interesting for LLMs - win for the guys with web search functionality and up to date data, a loss for the guys without.
Overall very cool and a game changer for having a more integrated SEO strategy, with social now hitting more than one note!
3 comments
Author:
John S.
Mar 06, 2023 12:08 AM
quote
Check out my latest blog on ValueWalk where I share my learnings from 100 hours of deep diving into ChatGPT AI.
And of course, hit me up if you want to improve your brand and grow your business!
And of course, hit me up if you want to improve your brand and grow your business!
2 comments
Author:
Peter N.
Mar 05, 2020 10:33 PM
regular
Not bad plant selection for three guys! Covert HQ is coming together nicely.
📍Devonshire Street, Surry Hills
Come and meet the team! John S. Bijan Abdollahi
📍Devonshire Street, Surry Hills
Come and meet the team! John S. Bijan Abdollahi
8 comments
Author:
Peter N.
Sep 05, 2018 12:22 AM
regular
Great day at the 2018 Google Partners Summit, learning about the latest in search and AI with the IMG crew John S. Brady Robson Michael Robson
1 comments
Author:
Peter N.
Hadrien Brassens
Helping businesses & NFPs get the most out of their digital marketing | Director @ Reef Digital AgencyLinkedIn Profile
Email
Name
Hadrien Brassens
Title
Hadrien Brassens - Director @ Reef Digital Agency
Headline
Helping businesses & NFPs get the most out of their digital marketing | Director @ Reef Digital Agency
Location
Sydney, New South Wales
Summary
Hi there, I'm Hadrien, one of the co-founders of Reef Digital Agency - an Australia-based digital marketing and advertising agency that's all about helping you achieve your online goals.
We're not your typical corporate agency. We operate as an extension of your in-house digital marketing team and our goal is to make a positive and actionable impact on your strategic outcomes through reliable and transparent solutions.
We're passionate about helping non-profit, for-purpose and, generally speaking, for-good companies achieve their objectives online. We do this by identifying and attracting valuable visitors to their websites using search engines, social networks, and other forms of online advertising. Plus, we're experts at optimising onsite conversion rates to make sure your campaigns are performing as efficiently as possible.
At Reef Digital, we measure the effectiveness of our work and deliver useful insights that can be used to refine your broader digital marketing strategy. We've partnered with dozens of charities over the past decade and are proud to hold a unique Google Ad Grants Professional Certification in APAC.
We're a team of experienced digital strategists and marketers who are passionate about helping clients of all sizes succeed online. If you're looking for a genuine partner who can help you elevate your cause for the greater good, then don't hesitate to reach out. We'd love to hear from you.
Hadrien
Specialties: Digital Strategy, Performance Media (Paid Search, Display, Programmatic, Paid Social), Search Engine Optimisation (Technical, Onsite, Offsite, Linkbuilding), Content Marketing, Creative, Data & Analytics.
Follow our company page for job openings: https://www.linkedin.com/company/reef-digital-agency
#digitalmarketing #digitalagency #marketingagency #sem #ppc #seo #digitalstrategy #digitalfundraising #nonprofitmarketing #contentmarketing #analytics
We're not your typical corporate agency. We operate as an extension of your in-house digital marketing team and our goal is to make a positive and actionable impact on your strategic outcomes through reliable and transparent solutions.
We're passionate about helping non-profit, for-purpose and, generally speaking, for-good companies achieve their objectives online. We do this by identifying and attracting valuable visitors to their websites using search engines, social networks, and other forms of online advertising. Plus, we're experts at optimising onsite conversion rates to make sure your campaigns are performing as efficiently as possible.
At Reef Digital, we measure the effectiveness of our work and deliver useful insights that can be used to refine your broader digital marketing strategy. We've partnered with dozens of charities over the past decade and are proud to hold a unique Google Ad Grants Professional Certification in APAC.
We're a team of experienced digital strategists and marketers who are passionate about helping clients of all sizes succeed online. If you're looking for a genuine partner who can help you elevate your cause for the greater good, then don't hesitate to reach out. We'd love to hear from you.
Hadrien
Specialties: Digital Strategy, Performance Media (Paid Search, Display, Programmatic, Paid Social), Search Engine Optimisation (Technical, Onsite, Offsite, Linkbuilding), Content Marketing, Creative, Data & Analytics.
Follow our company page for job openings: https://www.linkedin.com/company/reef-digital-agency
#digitalmarketing #digitalagency #marketingagency #sem #ppc #seo #digitalstrategy #digitalfundraising #nonprofitmarketing #contentmarketing #analytics
Snippet
co-founders of Reef Digital Agency - an Australia-based digital marketing ... Co-founder & Director. Reef Digital Agency. 2011 - Present 14 years. Sydney ...
Current Experiences
Co-founder & Director
Reef Digital Agency
Started: Jan 2011 - Present
I am the co-founder of Reef Digital Agency, an Australia-based digital marketing and advertising agency.
At Reef Digital, we operate as an extension of your in-house digital marketing team. We make a positive and actionable impact on your strategic outcomes through reliable and transparent strategic solutions.
Our unique team structure, led by experienced digital strategists and marketers, allows us to deploy digital marketing and creative campaigns for non-profit, for-purpose, and for-good companies, both locally and globally.
We align your activities and objectives through Digital Strategy, Performance Media, SEO, Content Marketing, and Creative.
For over a decade, we have partnered with dozens of charities, and hold a leading Google Ad Grants Certification in APAC. We are truly passionate about meeting our clients where they stand, helping instigate true change with the simple aim of elevating your cause for the greater good.
At Reef Digital, we operate as an extension of your in-house digital marketing team. We make a positive and actionable impact on your strategic outcomes through reliable and transparent strategic solutions.
Our unique team structure, led by experienced digital strategists and marketers, allows us to deploy digital marketing and creative campaigns for non-profit, for-purpose, and for-good companies, both locally and globally.
We align your activities and objectives through Digital Strategy, Performance Media, SEO, Content Marketing, and Creative.
For over a decade, we have partnered with dozens of charities, and hold a leading Google Ad Grants Certification in APAC. We are truly passionate about meeting our clients where they stand, helping instigate true change with the simple aim of elevating your cause for the greater good.
Industry: Marketing and Advertising
Company Size: 10-50 (9 staff)
Member
Fundraising Institute Australia
Started: Jan 2023 - Present
Industry: Fund-Raising
Company Size: 10-50 (82 staff)
Member
CUB Club of United Business
Started: Jan 2020 - Present
Industry: Information Technology and Services
Company Size: 10-50 (211 staff)
Member
FACCI - French-Australian Chamber of Commerce & Industry
Started: Jan 2019 - Present
Industry: International Trade and Development
Company Size: 1-10 (52 staff)
Member
FrenchFounders
Started: Jan 2017 - Present
Industry: International Trade and Development
Company Size: 100-200 (290 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (work)
[email protected]
(100) (personal)
[email protected]
(100) (work)
Phones:
+61 (0)4 5052 1587
(100) (mobile)
+61450521587
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/brassens
(100)
LinkedIn:
https://www.linkedin.com/in/hadrien-brassens-218b661
(100)
Facebook:
https://facebook.com/brassens
(100)
Fc:
https://flickr.com/people/hadrienb
(100)
Gr:
https://gravatar.com/partirenaustralie
(100)
Twitter:
https://twitter.com/hadrienb
(100)
LinkedIn Posts - Hadrien Brassens
50 post(s) found
Oct 02, 2025 09:21 AM
regular
Important update for nonprofit marketers.
Microsoft has just announced that its Ads for Social Impact grant program (the Bing Ads equivalent of the Google Ads Grant) will be discontinued at the end of 2025.
I believe this is a mistake. Instead of discontinuing the program, Microsoft should have simplified the application process and made it more accessible to the many nonprofits that could have used this channel to make a real impact on society.
This could have also been a strong entry point to Bing Ads for nonprofits, many of whom are (non negligible) digital spenders on other channels, often running paid Google Ads accounts alongside their Google Ads Grant as an example.
Right now, there’s little incentive for nonprofits to explore Bing Ads if they haven’t already. I can only hope this move signals a new, better-designed nonprofit program to come… though I’m not holding my breath.
For nonprofits currently using the Microsoft Ads for Social Impact grant: make sure you pause campaigns once funds are exhausted, or you may start being billed.
#NonprofitMarketing #DigitalFundraising #GoogleAdsGrant
Microsoft has just announced that its Ads for Social Impact grant program (the Bing Ads equivalent of the Google Ads Grant) will be discontinued at the end of 2025.
I believe this is a mistake. Instead of discontinuing the program, Microsoft should have simplified the application process and made it more accessible to the many nonprofits that could have used this channel to make a real impact on society.
This could have also been a strong entry point to Bing Ads for nonprofits, many of whom are (non negligible) digital spenders on other channels, often running paid Google Ads accounts alongside their Google Ads Grant as an example.
Right now, there’s little incentive for nonprofits to explore Bing Ads if they haven’t already. I can only hope this move signals a new, better-designed nonprofit program to come… though I’m not holding my breath.
For nonprofits currently using the Microsoft Ads for Social Impact grant: make sure you pause campaigns once funds are exhausted, or you may start being billed.
#NonprofitMarketing #DigitalFundraising #GoogleAdsGrant
1 comments
Author:
Hadrien Brassens
Sep 18, 2025 06:20 AM
regular
Everyone’s talking about AI search “killing” organic traffic.
Yes, traffic is down. In fact, position 1 click-through rates drop by 34% when AI Overviews appear.
But here’s what most people miss: the traffic that remains is converting at far higher rates. Semrush reports AI search visitors are 4.4x more valuable than traditional organic.
Why?
-AI Overviews satisfy the “quick answer” crowd.
-The people who do click are deeper in their journey and more ready to act.
-The funnel is shifting: informational queries stop at AI, commercial intent clicks still flow through.
This means:
-Optimise for value per click, not traffic volume.
-Focus on unique insights, proprietary data, and decision-stage content.
-Protect your remarketing pools, they’ll shrink without casual visitors.
AI search is rewriting the rules of digital marketing. The question isn’t “how do we stop it?”, it’s “how do we adapt faster than others?”
Link to the article below
Yes, traffic is down. In fact, position 1 click-through rates drop by 34% when AI Overviews appear.
But here’s what most people miss: the traffic that remains is converting at far higher rates. Semrush reports AI search visitors are 4.4x more valuable than traditional organic.
Why?
-AI Overviews satisfy the “quick answer” crowd.
-The people who do click are deeper in their journey and more ready to act.
-The funnel is shifting: informational queries stop at AI, commercial intent clicks still flow through.
This means:
-Optimise for value per click, not traffic volume.
-Focus on unique insights, proprietary data, and decision-stage content.
-Protect your remarketing pools, they’ll shrink without casual visitors.
AI search is rewriting the rules of digital marketing. The question isn’t “how do we stop it?”, it’s “how do we adapt faster than others?”
Link to the article below
1 comments
Author:
Hadrien Brassens
Aug 08, 2025 01:02 AM
regular
Plot twist: are SEO and AEO... the same thing?
A single experiment just proved that optimising for Google search automatically optimises for ChatGPT, Perplexity, and other AI systems.
Here's what happened.
Backlinko created a completely fake SEO term.
They built a page around it.
Used robots.txt to block every crawler except Googlebot.
Waited.
Google indexed it. Bing didn't. DuckDuckGo couldn't find it.
Then they asked AI systems about this made-up term...
ChatGPT and Perplexity pulled the information about the made-up word.
This proves ChatGPT is accessing Google's index directly (despite the OpenAI/Microsoft partnership).
What this means for you: Your SEO work now serves two purposes:
→ Traditional search visibility
→ AI system training data
Every page you optimise for Google becomes visible to major AI platforms.
Content that Google can't crawl may stay invisible to AI responses.
If you're an SEO Manager, the skills you've been building just doubled in value.
The future just became clear: while others worry about AI replacing search, your SEO strategy is already your AI strategy.
#SEO #AEO #AnswerEngineOptimization #ChatGPT #AISearch #SearchEngineOptimization
A single experiment just proved that optimising for Google search automatically optimises for ChatGPT, Perplexity, and other AI systems.
Here's what happened.
Backlinko created a completely fake SEO term.
They built a page around it.
Used robots.txt to block every crawler except Googlebot.
Waited.
Google indexed it. Bing didn't. DuckDuckGo couldn't find it.
Then they asked AI systems about this made-up term...
ChatGPT and Perplexity pulled the information about the made-up word.
This proves ChatGPT is accessing Google's index directly (despite the OpenAI/Microsoft partnership).
What this means for you: Your SEO work now serves two purposes:
→ Traditional search visibility
→ AI system training data
Every page you optimise for Google becomes visible to major AI platforms.
Content that Google can't crawl may stay invisible to AI responses.
If you're an SEO Manager, the skills you've been building just doubled in value.
The future just became clear: while others worry about AI replacing search, your SEO strategy is already your AI strategy.
#SEO #AEO #AnswerEngineOptimization #ChatGPT #AISearch #SearchEngineOptimization
0 comments
Author:
Hadrien Brassens
Aug 05, 2025 04:42 AM
regular
This might be the biggest breakthrough in advertising in decades... and it doesn't even look like advertising! 🤔
Amazon's Alexa+ will weave product recommendations directly into conversations.
Unlike the original Alexa that mostly turns off lights and sets timers, Alexa+ is designed to be conversational, context-aware, and AI-driven.
It can help you plan your date night, entertain your kids, and even dabble in basic image and video generation.
And now... it's going to sell you things.
Someone asks "I need new running shoes" and gets personalised product recommendations woven naturally into the conversation.
No banner ads.
No sponsored results.
No interruptions.
The AI learns your preferences, budget, past purchases, and delivers suggestions that feel like advice from a knowledgeable friend.
Imagine asking for dinner ideas and Alexa+ suggests a recipe, then seamlessly mentions the specific ingredients you can order, the cookware that would work best, even the wine pairing.
All tailored to your taste, dietary restrictions, and budget.
All feeling completely natural.
This isn't advertising as we know it.
This is AI-powered personal shopping that happens to generate revenue.
The line between helpful assistant and sales agent just disappeared.
It won't be long before other AI assistants start doing the same.
What are your thoughts? Is it "helpful personalisation" or "manipulative selling"?
#ConversationalAI #AIAdvertising #DigitalMarketing #FutureOfAdvertising
Amazon's Alexa+ will weave product recommendations directly into conversations.
Unlike the original Alexa that mostly turns off lights and sets timers, Alexa+ is designed to be conversational, context-aware, and AI-driven.
It can help you plan your date night, entertain your kids, and even dabble in basic image and video generation.
And now... it's going to sell you things.
Someone asks "I need new running shoes" and gets personalised product recommendations woven naturally into the conversation.
No banner ads.
No sponsored results.
No interruptions.
The AI learns your preferences, budget, past purchases, and delivers suggestions that feel like advice from a knowledgeable friend.
Imagine asking for dinner ideas and Alexa+ suggests a recipe, then seamlessly mentions the specific ingredients you can order, the cookware that would work best, even the wine pairing.
All tailored to your taste, dietary restrictions, and budget.
All feeling completely natural.
This isn't advertising as we know it.
This is AI-powered personal shopping that happens to generate revenue.
The line between helpful assistant and sales agent just disappeared.
It won't be long before other AI assistants start doing the same.
What are your thoughts? Is it "helpful personalisation" or "manipulative selling"?
#ConversationalAI #AIAdvertising #DigitalMarketing #FutureOfAdvertising
0 comments
Author:
Hadrien Brassens
Jul 01, 2025 06:47 AM
repost
I’ve been made redundant from my role at RSPCA WA due to a restructure. I’ve been in this situation before (nature of the industry) but as I’m now a single mum with sole responsibility for my 1yo son, this time hits differently. So I’m officially on the lookout for what’s next.
I’m a senior marketing/advertising leader and strategist, with experience both agency-side and in-house, across a wide range of industries. Ideally I’d love to find a permanent or flexible role (ideally 4 days/week in Perth, WA or remote with Australia) where I can keep doing meaningful work and be there for my little boy, but open to contract work too.
If you know of any roles going — or people I should connect with — I’d really appreciate it.
#opentowork #marketingjobs #perthjobs #jobsearch #flexiblework #seniorleader #marketingstrategy
I’m a senior marketing/advertising leader and strategist, with experience both agency-side and in-house, across a wide range of industries. Ideally I’d love to find a permanent or flexible role (ideally 4 days/week in Perth, WA or remote with Australia) where I can keep doing meaningful work and be there for my little boy, but open to contract work too.
If you know of any roles going — or people I should connect with — I’d really appreciate it.
#opentowork #marketingjobs #perthjobs #jobsearch #flexiblework #seniorleader #marketingstrategy
1 comments
Author:
Kathryn Hall
Jul 01, 2025 05:59 AM
repost
Another fantastic end to the financial year and our Winter/Tax Appeal! We have raised nearly $1.5 million in digital fundraising revenue for this appeal, a record-breaking result for us. Thank you to our agency partners Lyndell Day Hadrien Brassens from Reef Digital Agency and Skye Butler Emily Dougan from Donor Republic for the exceptional work.
And a big thank you to my internal team members and manager Jackie O'Connor Devangi Thakkar CFRE MFIA Ai-Lin Crisford Liz Campbell for your constant support, guidance and collaboration.
Congratulations to all!
And a big thank you to my internal team members and manager Jackie O'Connor Devangi Thakkar CFRE MFIA Ai-Lin Crisford Liz Campbell for your constant support, guidance and collaboration.
Congratulations to all!
7 comments
Author:
Antony P.
Apr 24, 2025 12:08 PM
repost
Most buyer personas look great in pitch decks. Polished. Branded. Templated (to death).
But when it’s time to write copy, build messaging, or launch a campaign?
They fall flat.
Here’s why:
- They’re vanity-driven, not insight-driven
- They name the buyer’s job title, not their daily struggle
- They list demographics, not decision triggers
- They describe who they are, but not why they’d care
The result:
Weak persona → weak messaging → wasted spend
Instead, a good is a persona is one that helps you:
- Speak to what’s keeping them stuck
- Map the moment(s) they start looking for a solution
- Show them why your product is the thing that solves it
- Capture the emotional shift -- from frustrated and overwhelmed to confident and in control
💡 If you’re rethinking your personas (or want to build them the right way), here are two resources I recommend:
- This timeless article from CXL on building data-driven personas: https://lnkd.in/g_wGCi9r
- The StoryBrand framework – a brilliant way to clarify the journey from problem to solution
But when it’s time to write copy, build messaging, or launch a campaign?
They fall flat.
Here’s why:
- They’re vanity-driven, not insight-driven
- They name the buyer’s job title, not their daily struggle
- They list demographics, not decision triggers
- They describe who they are, but not why they’d care
The result:
Weak persona → weak messaging → wasted spend
Instead, a good is a persona is one that helps you:
- Speak to what’s keeping them stuck
- Map the moment(s) they start looking for a solution
- Show them why your product is the thing that solves it
- Capture the emotional shift -- from frustrated and overwhelmed to confident and in control
💡 If you’re rethinking your personas (or want to build them the right way), here are two resources I recommend:
- This timeless article from CXL on building data-driven personas: https://lnkd.in/g_wGCi9r
- The StoryBrand framework – a brilliant way to clarify the journey from problem to solution
0 comments
Author:
Anuradha Wadhwani
Apr 09, 2025 11:08 AM
repost
In nearly every high-performing campaign I’ve seen lately, the smart use of first-party data has played a role.
But here’s the thing.
So many brands are barely scratching the surface with how they effectively leverage it. Here are three ways I’d recommend using your owned data:
- Use it directly: Upload your CRM list to Meta or LinkedIn to re-engage warm leads with a tailored offer.
- Build lookalike audiences: Take your highest-value customers and build a lookalike audience to find more people just like them. We did this recently at Reef Digital Agency and scored 15+ qualified hand-raisers on $1,500 spend on LinkedIn in a competitive niche.
- Exclude existing customers: Suppress current clients from prospecting campaigns to avoid wasted spend. BUT remember you can use your customer lists to introduce upsell or cross-sell opportunities. For example, you could remove active subscribers from lead gen ads, but retarget them with a new product, feature or premium plan offer.
* Quick caveat: this all starts with consent of course. First-party data should always be permission based and privacy-respectful.
But here’s the thing.
So many brands are barely scratching the surface with how they effectively leverage it. Here are three ways I’d recommend using your owned data:
- Use it directly: Upload your CRM list to Meta or LinkedIn to re-engage warm leads with a tailored offer.
- Build lookalike audiences: Take your highest-value customers and build a lookalike audience to find more people just like them. We did this recently at Reef Digital Agency and scored 15+ qualified hand-raisers on $1,500 spend on LinkedIn in a competitive niche.
- Exclude existing customers: Suppress current clients from prospecting campaigns to avoid wasted spend. BUT remember you can use your customer lists to introduce upsell or cross-sell opportunities. For example, you could remove active subscribers from lead gen ads, but retarget them with a new product, feature or premium plan offer.
* Quick caveat: this all starts with consent of course. First-party data should always be permission based and privacy-respectful.
0 comments
Author:
Anuradha Wadhwani
Apr 07, 2025 01:47 AM
repost
🎉 FLASH GIVEAWAY 🎉
We’re giving away a few FREE tickets to the Biodiversity Collage in Sydney — but only until lunchtime today!
Don’t miss this chance to learn, connect, and take action for nature 🌿🌏
👉 Grab your spot now: https://lnkd.in/gtr6gHB4
#IPBES #BiodiversityCrisis #BiodiversityLoss #NatureUnderPressure #BiodiversityScience #UnpackingIPBES #ScienceToAction #BiodiversityMatters Jonathan Handschuh Florian Gautron Carole Defago Ewa Ragot Mylène Turban Anne-Laure Chapuis Greenhouse Kim Loo Quentin Dequiret Charlotte Connell Jacky L. Dorothée Seeto Robin Wyatt Jerome Laxale MP Ben Perry Hadrien Brassens Jerome Fournand
We’re giving away a few FREE tickets to the Biodiversity Collage in Sydney — but only until lunchtime today!
Don’t miss this chance to learn, connect, and take action for nature 🌿🌏
👉 Grab your spot now: https://lnkd.in/gtr6gHB4
#IPBES #BiodiversityCrisis #BiodiversityLoss #NatureUnderPressure #BiodiversityScience #UnpackingIPBES #ScienceToAction #BiodiversityMatters Jonathan Handschuh Florian Gautron Carole Defago Ewa Ragot Mylène Turban Anne-Laure Chapuis Greenhouse Kim Loo Quentin Dequiret Charlotte Connell Jacky L. Dorothée Seeto Robin Wyatt Jerome Laxale MP Ben Perry Hadrien Brassens Jerome Fournand
1 comments
Author:
Audrey Barucchi (CEnvP)
Apr 07, 2025 12:45 AM
regular
AI is being put to work in some remarkable ways, including in the fight against modern slavery and human trafficking.
This Foreign Policy article shares how banks are using AI to scan huge volumes of transaction data and detect suspicious patterns that point to trafficking. The tech is trained on known cases, learning to flag subtle signals, like multiple salaries funnelled into a single account or irregular payment flows, that might otherwise go unnoticed. These alerts can then be passed to investigators to follow up.
Beyond finance, AI is also helping in more remote parts of the world. Take Global Fishing Watch, for example. This US-based nonprofit is using satellite data and machine learning to monitor commercial fishing vessels and flag signs of forced labour on board. Their model can detect behavioural differences, such as how far boats travel from ports, or how long crews stay at sea, that may indicate exploitation.
Tools like these are helping expose abuse that was previously hidden, and while there are important ethical questions around surveillance and bias, it’s a compelling example of AI being used to protect, not just predict.
Here’s the full read:
https://lnkd.in/gGXz7QUw
Where else do you think AI could make a meaningful difference in protecting human rights?
#AIforGood #ModernSlavery #HumanRights #EthicalAI #TechForImpact #DigitalForGood
This Foreign Policy article shares how banks are using AI to scan huge volumes of transaction data and detect suspicious patterns that point to trafficking. The tech is trained on known cases, learning to flag subtle signals, like multiple salaries funnelled into a single account or irregular payment flows, that might otherwise go unnoticed. These alerts can then be passed to investigators to follow up.
Beyond finance, AI is also helping in more remote parts of the world. Take Global Fishing Watch, for example. This US-based nonprofit is using satellite data and machine learning to monitor commercial fishing vessels and flag signs of forced labour on board. Their model can detect behavioural differences, such as how far boats travel from ports, or how long crews stay at sea, that may indicate exploitation.
Tools like these are helping expose abuse that was previously hidden, and while there are important ethical questions around surveillance and bias, it’s a compelling example of AI being used to protect, not just predict.
Here’s the full read:
https://lnkd.in/gGXz7QUw
Where else do you think AI could make a meaningful difference in protecting human rights?
#AIforGood #ModernSlavery #HumanRights #EthicalAI #TechForImpact #DigitalForGood
2 comments
Author:
Hadrien Brassens
Apr 04, 2025 11:06 PM
regular
When disaster strikes, what happens to the rubble?
For most, it’s a heartbreaking symbol of loss. But for two engineers from Perth, it’s also the key to rebuilding fast, sustainably, and with dignity.
Meet Mobile Crisis Construction Ltd, an Australia-based nonprofit doing something truly innovative. In war zones and disaster-affected areas like Ukraine, they’re deploying mobile block factories that crush rubble and debris - old walls, shattered glass, broken concrete - and transform it into interlocking bricks, strong enough to build homes.
These bricks aren’t just a clever use of materials. They’re earthquake-, fire-, and cyclone-resistant, designed to be stacked quickly like LEGO, and strong enough to restore stability and safety for displaced communities. One machine can produce up to 8,000 blocks a day, enough for 10 homes every three days.
Founded by two engineers with a big heart and a bold idea, MCC is showing what’s possible when innovation meets compassion.
As co-founder Nic Matich said:
“The U.N. might send in food, water, and temporary shelters. And then we could have our machines roll in as a second phase response … to rebuild the area.”
This is what innovation for good looks like.
Watch the story: https://lnkd.in/gAY7j4As
#InnovationForGood #DisasterRelief #NonprofitLeadership #RebuildWithPurpose #SocialImpact
For most, it’s a heartbreaking symbol of loss. But for two engineers from Perth, it’s also the key to rebuilding fast, sustainably, and with dignity.
Meet Mobile Crisis Construction Ltd, an Australia-based nonprofit doing something truly innovative. In war zones and disaster-affected areas like Ukraine, they’re deploying mobile block factories that crush rubble and debris - old walls, shattered glass, broken concrete - and transform it into interlocking bricks, strong enough to build homes.
These bricks aren’t just a clever use of materials. They’re earthquake-, fire-, and cyclone-resistant, designed to be stacked quickly like LEGO, and strong enough to restore stability and safety for displaced communities. One machine can produce up to 8,000 blocks a day, enough for 10 homes every three days.
Founded by two engineers with a big heart and a bold idea, MCC is showing what’s possible when innovation meets compassion.
As co-founder Nic Matich said:
“The U.N. might send in food, water, and temporary shelters. And then we could have our machines roll in as a second phase response … to rebuild the area.”
This is what innovation for good looks like.
Watch the story: https://lnkd.in/gAY7j4As
#InnovationForGood #DisasterRelief #NonprofitLeadership #RebuildWithPurpose #SocialImpact
0 comments
Author:
Hadrien Brassens
Mar 28, 2025 06:43 AM
regular
Let's talk about digital navigation. Trying to steer your organisation without proper data is like trying to navigate a reef without a map or sonar. You might have the best intentions, but you're risking running aground.
For nonprofits, this risk is amplified. Just this week, I spoke with three incredible marketers in the sector, each doing vital work. And each, to my surprise, did not have access to Google Analytics data:
-One lost their account access with no way to recover it;
-And the other two never even made the shift to GA4. Universal Analytics was retired nearly a year ago! Imagine the gap in their data, and therefore in their understanding of their audience and performance.
We're not talking about vanity metrics here. We're talking about analysing traffic sources (where are people finding your website?), engagement data (how are people behaving on your website?), understanding donor demographics, tracking campaign effectiveness, optimising program delivery, and so much more.
How is anyone supposed to know how to invest their marketing budget if there is no visibility on its effectiveness?
Data-driven decision-making is no longer a nice-to-have, but a must-have for nonprofits seeking sustainable impact.
As a nonprofit marketer, here are some example questions to ask yourself:
▶️ Fundraising & Paid Advertising:
-Which paid campaign landing pages are driving the highest conversion rates for donations?
-What are the key demographic segments (age, location, interests) of users who complete actions on our website?
-Which channels are bringing the highest average donation amount?
▶️ SEO & Content Marketing:
-Which organic keywords are driving the most organic traffic to our donation pages?
-Which blog posts or content pages are generating the highest engagement (scroll depth, time on page, pageviews) from different traffic sources?
-How are changes to our website's technical SEO (page speed, mobile usability) affecting organic traffic and goal completions?
▶️ Digital Strategy & Donor Acquisition:
-Which digital channels (organic search, social media, email) are contributing most to new user acquisition and donation conversions?
-How can we use GA4's audience segments to personalise the user journey and increase donation conversion rates?
-What are the key touchpoints in the donation journey (page views, events) and where are users dropping off?
We've got to move beyond gut feeling and embrace the power of data. It's not about replacing passion with spreadsheets; it's about amplifying our impact with informed decisions.
And it all starts with a well-configured GA4 account!
#DataAnalytics #GA4 #DigitalStrategy #ImpactMeasurement #nonprofitmarketing #digitalfundraising
For nonprofits, this risk is amplified. Just this week, I spoke with three incredible marketers in the sector, each doing vital work. And each, to my surprise, did not have access to Google Analytics data:
-One lost their account access with no way to recover it;
-And the other two never even made the shift to GA4. Universal Analytics was retired nearly a year ago! Imagine the gap in their data, and therefore in their understanding of their audience and performance.
We're not talking about vanity metrics here. We're talking about analysing traffic sources (where are people finding your website?), engagement data (how are people behaving on your website?), understanding donor demographics, tracking campaign effectiveness, optimising program delivery, and so much more.
How is anyone supposed to know how to invest their marketing budget if there is no visibility on its effectiveness?
Data-driven decision-making is no longer a nice-to-have, but a must-have for nonprofits seeking sustainable impact.
As a nonprofit marketer, here are some example questions to ask yourself:
▶️ Fundraising & Paid Advertising:
-Which paid campaign landing pages are driving the highest conversion rates for donations?
-What are the key demographic segments (age, location, interests) of users who complete actions on our website?
-Which channels are bringing the highest average donation amount?
▶️ SEO & Content Marketing:
-Which organic keywords are driving the most organic traffic to our donation pages?
-Which blog posts or content pages are generating the highest engagement (scroll depth, time on page, pageviews) from different traffic sources?
-How are changes to our website's technical SEO (page speed, mobile usability) affecting organic traffic and goal completions?
▶️ Digital Strategy & Donor Acquisition:
-Which digital channels (organic search, social media, email) are contributing most to new user acquisition and donation conversions?
-How can we use GA4's audience segments to personalise the user journey and increase donation conversion rates?
-What are the key touchpoints in the donation journey (page views, events) and where are users dropping off?
We've got to move beyond gut feeling and embrace the power of data. It's not about replacing passion with spreadsheets; it's about amplifying our impact with informed decisions.
And it all starts with a well-configured GA4 account!
#DataAnalytics #GA4 #DigitalStrategy #ImpactMeasurement #nonprofitmarketing #digitalfundraising
0 comments
Author:
Hadrien Brassens
Feb 21, 2025 10:40 AM
repost
💡 How We Helped a Nonprofit Raise Over $552K for Mental Health 💡
With ambitious goals and a slower than expected start to the campaign, a strategic mid-campaign pivot can make all the difference.
In this case study, we break down the approach including:
✔️ Optimised targeting & campaign structure
✔️ Reallocated budgets
✔️ Use of creative storytelling
✔️ Increased fundraiser sign-ups & donations
The result? $552,666 raised and 1,521 fundraisers activated. 🎯
Read the full case study below:
👉 https://lnkd.in/ggJv2qUu
---
#NonprofitMarketing #Fundraising #nfpmarketing #marketingcasestudy
With ambitious goals and a slower than expected start to the campaign, a strategic mid-campaign pivot can make all the difference.
In this case study, we break down the approach including:
✔️ Optimised targeting & campaign structure
✔️ Reallocated budgets
✔️ Use of creative storytelling
✔️ Increased fundraiser sign-ups & donations
The result? $552,666 raised and 1,521 fundraisers activated. 🎯
Read the full case study below:
👉 https://lnkd.in/ggJv2qUu
---
#NonprofitMarketing #Fundraising #nfpmarketing #marketingcasestudy
0 comments
Author:
Reef Digital Agency
Feb 20, 2025 07:54 AM
regular
One of the biggest challenges in nonprofit fundraising has long been engaging younger donors, a topic I’ve spoken about at length. They care deeply about causes and have the motivation to give, but often lack the financial means that older generations have. However, crypto appears to be changing that. As we'll soon explore, it’s opening up new possibilities for younger donors, who also have the advantage of a lifetime ahead to build lasting relationships with the causes (and organisations) they support.
I just came across an interesting article (link in comments). According to The Giving Block’s latest annual report, crypto donations are not only real, they’re growing... and fast! In 2024, the average crypto donation was $10,978, a 386% increase from the previous year. These donors tend to be younger than the typical donor, often in their 20s and 30s, and they fall into two main groups:
▪️ Crypto Evangelists – Long-term holders who see philanthropy as part of their belief in decentralisation and the future of finance.
▪️ Optimistic Investors – Donors who see crypto giving as a smart way to reduce taxable gains while supporting causes they care about.
The market itself is booming. The total cryptocurrency market cap reached $3.72 trillion in 2024, Bitcoin hit an all-time high of $108,309, and stablecoins processed more transactions than Visa and Mastercard combined. 🤯
For nonprofits, this raises an important question: should crypto donations be part of the fundraising strategy? It could be as simple as adding a new payment method on your donation form.
There are risks, of course (volatility, regulation, the need for secure processing, etc), but the potential is hard to ignore. Younger, wealthier donors are already giving, and they’re looking for organisations that are ready to accept.
If you work in nonprofit fundraising, have you tested accepting crypto donations? If so, how has it gone? Keen to hear from those who’ve explored this space.
#NonprofitMarketing #Fundraising #CryptoDonations #DigitalFundraising
I just came across an interesting article (link in comments). According to The Giving Block’s latest annual report, crypto donations are not only real, they’re growing... and fast! In 2024, the average crypto donation was $10,978, a 386% increase from the previous year. These donors tend to be younger than the typical donor, often in their 20s and 30s, and they fall into two main groups:
▪️ Crypto Evangelists – Long-term holders who see philanthropy as part of their belief in decentralisation and the future of finance.
▪️ Optimistic Investors – Donors who see crypto giving as a smart way to reduce taxable gains while supporting causes they care about.
The market itself is booming. The total cryptocurrency market cap reached $3.72 trillion in 2024, Bitcoin hit an all-time high of $108,309, and stablecoins processed more transactions than Visa and Mastercard combined. 🤯
For nonprofits, this raises an important question: should crypto donations be part of the fundraising strategy? It could be as simple as adding a new payment method on your donation form.
There are risks, of course (volatility, regulation, the need for secure processing, etc), but the potential is hard to ignore. Younger, wealthier donors are already giving, and they’re looking for organisations that are ready to accept.
If you work in nonprofit fundraising, have you tested accepting crypto donations? If so, how has it gone? Keen to hear from those who’ve explored this space.
#NonprofitMarketing #Fundraising #CryptoDonations #DigitalFundraising
3 comments
Author:
Hadrien Brassens
Feb 18, 2025 07:04 AM
quote
If you work in fundraising, take a moment to respond to this survey.
The more data, the more insightful the report will be to all fundraisers!
The more data, the more insightful the report will be to all fundraisers!
0 comments
Author:
Hadrien Brassens
Feb 11, 2025 03:47 AM
regular
For those in search marketing wondering whether Google AI Overviews (AIO) are affecting both organic and paid results, here’s an interesting study that sheds some light on the issue.
Google’s AIOs, though not yet available in Australia, are already raising questions about how they impact search behaviour and in particular click-through's to websites. Are they shifting user attention away from traditional search results? Seer Interactive ran an experiment to find out (link in comments).
Their findings? AIOs do have an impact, but it’s nuanced.
-Organic CTR dropped when an AIO was present, meaning fewer people clicked on traditional organic listings.
-However, organic rankings when AIO wasn't present has seen CTR increase.
-As for Paid Search CTR, it decreased regardless of whether AIOs were present or not sparking questions around whether ad fatigue is becoming increasingly prevalent with paid search ads.
Also note that if your brand is the one highlighted in the AIO, then it would appear to benefit either your organic or paid listings with increased CTR in both cases.
Maybe it's time to introduce AIOO 😁
It'll be interesting to run further experiments once AIO hits the Australian search results.
#SearchMarketing #GoogleAds #SEO #AIOverviews #DigitalStrategy #PPC
Google’s AIOs, though not yet available in Australia, are already raising questions about how they impact search behaviour and in particular click-through's to websites. Are they shifting user attention away from traditional search results? Seer Interactive ran an experiment to find out (link in comments).
Their findings? AIOs do have an impact, but it’s nuanced.
-Organic CTR dropped when an AIO was present, meaning fewer people clicked on traditional organic listings.
-However, organic rankings when AIO wasn't present has seen CTR increase.
-As for Paid Search CTR, it decreased regardless of whether AIOs were present or not sparking questions around whether ad fatigue is becoming increasingly prevalent with paid search ads.
Also note that if your brand is the one highlighted in the AIO, then it would appear to benefit either your organic or paid listings with increased CTR in both cases.
Maybe it's time to introduce AIOO 😁
It'll be interesting to run further experiments once AIO hits the Australian search results.
#SearchMarketing #GoogleAds #SEO #AIOverviews #DigitalStrategy #PPC
3 comments
Author:
Hadrien Brassens
Feb 06, 2025 12:29 AM
regular
Reflecting on the past year, I can’t help but feel incredibly proud of the progress we’ve made at Reef Digital Agency.
We’ve always worked with clients across a wide range of industries, including government, but nonprofits have always been a part of our journey, too. If you’ve been following our social updates and blogs, you might have noticed a shift: more and more of our focus has been on the nonprofit space. And there’s a reason for that.
It just made sense.
The nonprofit sector is filled with passionate people tackling some of the world’s most pressing challenges, yet they often lack the resources to amplify their impact. We knew we could help. We had years of experience working with this sector, a strong track record, and unique methodologies that made us stand out.
But beyond credentials, we simply wanted to do more good in the world. While we continue to work with our valued commercial clients, delivering the same level of expertise and dedication across all industries, our commitment to nonprofits and for-purpose organisations has grown.
Over the past year, my team and I have had the privilege of supporting some truly incredible causes. We’ve helped:
-Young men struggling with mental health
-People with disabilities find the support they need, from employment to housing
-Raise awareness about illnesses and public health issues
-Scientists in their cancer research
-Protect fragile marine environments and reef conservation efforts
-Turn private land into national parks
-Provide essential services to local communities
-Divert food excess from waste to foodbanks
-Homeless people find shelters
-Women escape domestic violence
-People in need of medical assistance in rural areas
-Orphaned children find a new, loving home
And so many more.
The impact of our work extends far beyond impressions and clicks. It’s about real change, real lives, and real communities.
Looking back, I feel incredibly grateful and motivated. The challenges in the world aren’t getting any smaller, and there’s still so much work to be done. But knowing that we’re making a difference fuels my drive to keep pushing forward.
If you’re in the nonprofit space, I’d love to hear about the work you’re doing. Let’s connect, collaborate, and continue making an impact together.
Image: Screenshot from the AMCS website, our first probono client back in 2012. Digital has come a long way!
#NonprofitMarketing #SocialImpact #MarketingForGood #PurposeDriven
We’ve always worked with clients across a wide range of industries, including government, but nonprofits have always been a part of our journey, too. If you’ve been following our social updates and blogs, you might have noticed a shift: more and more of our focus has been on the nonprofit space. And there’s a reason for that.
It just made sense.
The nonprofit sector is filled with passionate people tackling some of the world’s most pressing challenges, yet they often lack the resources to amplify their impact. We knew we could help. We had years of experience working with this sector, a strong track record, and unique methodologies that made us stand out.
But beyond credentials, we simply wanted to do more good in the world. While we continue to work with our valued commercial clients, delivering the same level of expertise and dedication across all industries, our commitment to nonprofits and for-purpose organisations has grown.
Over the past year, my team and I have had the privilege of supporting some truly incredible causes. We’ve helped:
-Young men struggling with mental health
-People with disabilities find the support they need, from employment to housing
-Raise awareness about illnesses and public health issues
-Scientists in their cancer research
-Protect fragile marine environments and reef conservation efforts
-Turn private land into national parks
-Provide essential services to local communities
-Divert food excess from waste to foodbanks
-Homeless people find shelters
-Women escape domestic violence
-People in need of medical assistance in rural areas
-Orphaned children find a new, loving home
And so many more.
The impact of our work extends far beyond impressions and clicks. It’s about real change, real lives, and real communities.
Looking back, I feel incredibly grateful and motivated. The challenges in the world aren’t getting any smaller, and there’s still so much work to be done. But knowing that we’re making a difference fuels my drive to keep pushing forward.
If you’re in the nonprofit space, I’d love to hear about the work you’re doing. Let’s connect, collaborate, and continue making an impact together.
Image: Screenshot from the AMCS website, our first probono client back in 2012. Digital has come a long way!
#NonprofitMarketing #SocialImpact #MarketingForGood #PurposeDriven
2 comments
Author:
Hadrien Brassens
Jan 29, 2025 01:19 AM
regular
Most nonprofits work tirelessly on social and environmental issues that could take decades to solve, if ever. Their ultimate goal? To create a better present, but as importantly, a brighter future. Funnily enough, those who stand to benefit most from this brighter future, younger age groups, are grossly underrepresented in (many) donor lists. Meanwhile, donor bases are ageing, and that’s a growing cause for concern.
I’ve noticed it time and time again when working with nonprofits. The bulk of their donors are from an older demographic, people who have supported the organisation for years. That’s incredible, but it’s also risky. Most nonprofits are acutely aware of this growing issue, and some are even sounding the alarm bells as it's starting to impact their financial results. As this core group ages, how do nonprofits ensure their missions continue to be supported?
Here’s the reality: younger generations care deeply about causes. Millennials and Gen Z are some of the most passionate, purpose-driven people I’ve come across. But they give differently. They engage differently. They expect more.
For many nonprofits, this requires a shift in mindset. The strategies that worked to engage older donors might not resonate as well with younger ones. Younger generations want to see authenticity, they’re drawn to organisations that live their values, communicate impact clearly, and show transparency. They’re also incredibly digital-first: if they can’t find you on Instagram, or if your website feels outdated, you might lose them before you’ve even had a chance to share your mission.
So, how do you bridge this gap? It starts with understanding. What do younger donors care about? Where do they spend their time online? What kind of messaging and campaigns resonate with them? It’s not about abandoning the incredible work you’re already doing but about making sure your organisation evolves in a way that keeps your mission alive for generations to come.
I often think about this shift as a lightbulb moment. It’s not about “fixing” something that’s broken, it’s about exploring new possibilities. By adapting your communication and engagement strategies to bring younger supporters into the fold, you’re not just ensuring the sustainability of your mission, you’re future-proofing it.
What do you think? Is this something your organisation has been grappling with? I’d love to hear your thoughts or even better, have a one-on-one conversation on this topic. Feel free to reach out
#nonprofitmarketing #digitalfundraising
I’ve noticed it time and time again when working with nonprofits. The bulk of their donors are from an older demographic, people who have supported the organisation for years. That’s incredible, but it’s also risky. Most nonprofits are acutely aware of this growing issue, and some are even sounding the alarm bells as it's starting to impact their financial results. As this core group ages, how do nonprofits ensure their missions continue to be supported?
Here’s the reality: younger generations care deeply about causes. Millennials and Gen Z are some of the most passionate, purpose-driven people I’ve come across. But they give differently. They engage differently. They expect more.
For many nonprofits, this requires a shift in mindset. The strategies that worked to engage older donors might not resonate as well with younger ones. Younger generations want to see authenticity, they’re drawn to organisations that live their values, communicate impact clearly, and show transparency. They’re also incredibly digital-first: if they can’t find you on Instagram, or if your website feels outdated, you might lose them before you’ve even had a chance to share your mission.
So, how do you bridge this gap? It starts with understanding. What do younger donors care about? Where do they spend their time online? What kind of messaging and campaigns resonate with them? It’s not about abandoning the incredible work you’re already doing but about making sure your organisation evolves in a way that keeps your mission alive for generations to come.
I often think about this shift as a lightbulb moment. It’s not about “fixing” something that’s broken, it’s about exploring new possibilities. By adapting your communication and engagement strategies to bring younger supporters into the fold, you’re not just ensuring the sustainability of your mission, you’re future-proofing it.
What do you think? Is this something your organisation has been grappling with? I’d love to hear your thoughts or even better, have a one-on-one conversation on this topic. Feel free to reach out
#nonprofitmarketing #digitalfundraising
2 comments
Author:
Hadrien Brassens
Jan 24, 2025 12:02 AM
regular
Nonprofits take on some of society’s (and the world's) toughest challenges, yet they often struggle to get the recognition or attention they deserve. Why? For many, their visual identity, the way they present themselves, can be the difference between inspiring action or being overlooked entirely.
Studies, such as those highlighted by the Stanford Social Innovation Review (link in the description), have shown that NFPs with weak branding or visual identities experience lower engagement rates and struggle to maintain long-term donor relationships.
In my line of work, I come across many organisations suffering from poor branding that doesn’t reflect the incredible work they do. Of course, some nonprofits excel at creating an outstanding visual identity, with an iconic logo and consistent visual storytelling, but many others struggle to bridge the gap between their mission and their audience because their branding is letting them down.
It would appear that graphic design and branding are often seen as luxuries, especially when there is a budget limitation or an unwillingness to invest in this area. But the truth is: a strong, consistent, and compelling visual identity isn’t just nice to have, it’s a necessity. It’s the connection that brings your mission to life for the people who could support it. Without it, your message may likely get lost in the noise.
Think about the last time you scrolled through IG or opened a fundraising email. What stopped you from scrolling past? Chances are, it wasn’t just the words. It was the visuals: the striking design, the cohesive branding, the emotional pull of a well-thought-out image. That’s the effectiveness of good design.
But it’s not just about being eye-catching. It’s about being unforgettable. When nonprofits invest in a visual identity that’s clear, modern, and professional, they don’t just stand out—they become difficult to ignore. And that’s the point, isn’t it? To be noticed, to be remembered, to inspire action.
We know a strong visual identity can transform nonprofits. It’s not about slapping a new logo on your website and calling it a day. A great brand identity and website design do more than just look good—they help convert traffic into action. When users visit a visually engaging, easy-to-navigate site aligned with the organisation’s mission, they’re far more likely to take the next step: donating, signing up, or getting involved. This boosts the efficiency of all digital efforts, from always-on activity to individual campaigns.
A seamless, compelling design builds trust, reduces friction, and guides visitors toward meaningful engagement. It’s about creating a digital presence that reflects your mission and speaks directly to the people you’re trying to reach, especially younger audiences drawn to clean, polished, and professional design.
If you’ve been wondering how to improve your brand identity and design assets, reach out. A great mission deserves a great first impression.
Studies, such as those highlighted by the Stanford Social Innovation Review (link in the description), have shown that NFPs with weak branding or visual identities experience lower engagement rates and struggle to maintain long-term donor relationships.
In my line of work, I come across many organisations suffering from poor branding that doesn’t reflect the incredible work they do. Of course, some nonprofits excel at creating an outstanding visual identity, with an iconic logo and consistent visual storytelling, but many others struggle to bridge the gap between their mission and their audience because their branding is letting them down.
It would appear that graphic design and branding are often seen as luxuries, especially when there is a budget limitation or an unwillingness to invest in this area. But the truth is: a strong, consistent, and compelling visual identity isn’t just nice to have, it’s a necessity. It’s the connection that brings your mission to life for the people who could support it. Without it, your message may likely get lost in the noise.
Think about the last time you scrolled through IG or opened a fundraising email. What stopped you from scrolling past? Chances are, it wasn’t just the words. It was the visuals: the striking design, the cohesive branding, the emotional pull of a well-thought-out image. That’s the effectiveness of good design.
But it’s not just about being eye-catching. It’s about being unforgettable. When nonprofits invest in a visual identity that’s clear, modern, and professional, they don’t just stand out—they become difficult to ignore. And that’s the point, isn’t it? To be noticed, to be remembered, to inspire action.
We know a strong visual identity can transform nonprofits. It’s not about slapping a new logo on your website and calling it a day. A great brand identity and website design do more than just look good—they help convert traffic into action. When users visit a visually engaging, easy-to-navigate site aligned with the organisation’s mission, they’re far more likely to take the next step: donating, signing up, or getting involved. This boosts the efficiency of all digital efforts, from always-on activity to individual campaigns.
A seamless, compelling design builds trust, reduces friction, and guides visitors toward meaningful engagement. It’s about creating a digital presence that reflects your mission and speaks directly to the people you’re trying to reach, especially younger audiences drawn to clean, polished, and professional design.
If you’ve been wondering how to improve your brand identity and design assets, reach out. A great mission deserves a great first impression.
2 comments
Author:
Hadrien Brassens
Jan 08, 2025 05:56 AM
regular
Today marks another year of renewing my Google Ads Search Certification – a tradition I've kept alive annually since 2008. Yes, it's the 17TH TIME I've taken the test!
Now, my day-to-day rarely involves managing ad campaigns anymore. Instead, you'll find me balancing the complexities of business development, marketing, lead generation, networking, finances, operations, partnerships, team management, and whatever other priority agency owners have to deal with.
So, why do I still make time for this?
The truth is, renewing my certification isn’t just about collecting shiny LinkedIn badges (I don't usually mention it to anyone). It’s about me staying in the know on one of the primary advertising channels we use at Reef to support our clients.
It ensures I can:
-Speak confidently and knowledgeably with clients, prospects, partners and my team.
-Dive into Google Ads accounts for audits and quickly pinpoint areas that aren’t working.
-Step in and back up the team when it’s needed.
To me, it’s about setting the standard. Leadership is as much about staying relevant as it is about inspiring your team to grow. Plus, there’s something oddly satisfying about keeping up with an evolving tool like Google Ads and realising that even as the tech changes, the principles of great advertising – and lifelong learning – remain constant.
Even if I don’t directly use these skill every day, it’s the broader perspective it gives me that makes all the difference.
#googleads #digitalmarketing
Now, my day-to-day rarely involves managing ad campaigns anymore. Instead, you'll find me balancing the complexities of business development, marketing, lead generation, networking, finances, operations, partnerships, team management, and whatever other priority agency owners have to deal with.
So, why do I still make time for this?
The truth is, renewing my certification isn’t just about collecting shiny LinkedIn badges (I don't usually mention it to anyone). It’s about me staying in the know on one of the primary advertising channels we use at Reef to support our clients.
It ensures I can:
-Speak confidently and knowledgeably with clients, prospects, partners and my team.
-Dive into Google Ads accounts for audits and quickly pinpoint areas that aren’t working.
-Step in and back up the team when it’s needed.
To me, it’s about setting the standard. Leadership is as much about staying relevant as it is about inspiring your team to grow. Plus, there’s something oddly satisfying about keeping up with an evolving tool like Google Ads and realising that even as the tech changes, the principles of great advertising – and lifelong learning – remain constant.
Even if I don’t directly use these skill every day, it’s the broader perspective it gives me that makes all the difference.
#googleads #digitalmarketing
4 comments
Author:
Hadrien Brassens
Dec 19, 2024 11:15 PM
quote
The best part of this campaign is knowing that a conversion isn’t just a metric — it’s a person taking one step closer to recovery and a better future. That’s the real impact. Well done team
0 comments
Author:
Hadrien Brassens
Nov 19, 2024 12:36 AM
repost
In early 2024, a national not-for-profit (NFP) organisation was facing a critical shortage of foster carers, especially within culturally and linguistically diverse (CALD) communities.
With competing recruitment drives, budget limitations, and challenging perceptions about foster care, the organisation needed a strategic solution to increase foster carer enquiries in specific regions of New South Wales.
To address this, they partnered with Reef Digital to develop a comprehensive and multi-channel lead generation campaign aimed at recruiting new foster carers and raising awareness about their multicultural foster care program.
Here's a breakdown of our approach that resulted in 196 new foster carer enquiries for our client. 👇
---
#DigitalMarketing #NonprofitMarketing #NFPMarketing
With competing recruitment drives, budget limitations, and challenging perceptions about foster care, the organisation needed a strategic solution to increase foster carer enquiries in specific regions of New South Wales.
To address this, they partnered with Reef Digital to develop a comprehensive and multi-channel lead generation campaign aimed at recruiting new foster carers and raising awareness about their multicultural foster care program.
Here's a breakdown of our approach that resulted in 196 new foster carer enquiries for our client. 👇
---
#DigitalMarketing #NonprofitMarketing #NFPMarketing
2 comments
Author:
Reef Digital Agency
Nov 04, 2024 01:56 AM
quote
Impressive (and super helpful) list!
0 comments
Author:
Hadrien Brassens
Oct 24, 2024 02:37 AM
quote
Struggling to get the results you want from your Meta Ads? Nonprofit marketers and digital fundraisers, this one’s for you.
Our latest blog post outlines 8 practical optimisations you can make to improve your underperforming Meta Ad campaigns. From refining your targeting to crafting more engaging creatives, these tips are designed to help you boost engagement and drive more donations.
If you’re looking to get more out of your Meta Ads, this is a must-read.
#NonprofitMarketing #MetaAds #DigitalFundraising
Our latest blog post outlines 8 practical optimisations you can make to improve your underperforming Meta Ad campaigns. From refining your targeting to crafting more engaging creatives, these tips are designed to help you boost engagement and drive more donations.
If you’re looking to get more out of your Meta Ads, this is a must-read.
#NonprofitMarketing #MetaAds #DigitalFundraising
0 comments
Author:
Hadrien Brassens
Oct 10, 2024 07:00 AM
regular
I always hear from nonprofit marketers and fundraisers that they’re not confident their analytics and tracking configuration has been set up properly. It’s a common concern, and one that can hold organisations back from understanding what’s really working in their digital campaigns. Without accurate tracking, they risk missing out on valuable insights and, ultimately, potential donations.
Here’s why getting it right is so important:
1️⃣ Ensure Accurate Analytics Configuration:
It’s not enough to just have tracking "set up". You need to ensure your analytics configuration is done right. From verifying that all the data is being tracked accurately, to avoiding duplicate data entries, to making sure data is correctly assigned to the right channels in your reports, etc. A well-configured setup helps ensure that the story your data tells is clear and reliable, giving you confidence in your decision-making.
2️⃣ Understand What Works (and What Doesn’t):
Conversion tracking helps nonprofit organisations see which campaigns are driving donations, newsletter sign-ups, volunteer registrations, etc. Without accurate tracking, it’s like flying blind: you can’t see where your time and budget are best spent.
3️⃣ Optimise Campaigns for Better Results:
When you know what’s driving results, you can double down on the tactics that are working and adjust or drop the ones that aren’t. For example, if you discover that one type of ad creative is converting at twice the rate of another, you can shift more of your budget there.
4️⃣ Adapt to Privacy Changes:
Recent privacy updates from companies like Apple and Google have made tracking more complex. Tools like Google’s Consent Mode and server-side tracking offer ways to maintain valuable insights while respecting user privacy. These tools help bridge the gap caused by reduced tracking capabilities, ensuring nonprofits can still gather key data without compromising donor trust.
5️⃣ Prove Your Impact:
Donors, especially younger generations, want to know that their contributions are making a difference. Tracking not only helps you show the impact of their donation but also enables you to share real-time updates on how their support is driving your mission forward. It’s not just about numbers; it’s about building trust.
6️⃣ Accurate Reporting for Transparency:
For agencies like ours, accurate tracking is vital to reporting back on the results we deliver. It ensures that the value we bring to our clients is clear, measurable, and transparent. When tracking is flawed, the true impact of our work might be underrepresented, which can affect the trust and credibility we work so hard to build.
Accurate tracking might seem like a technical detail, but it’s one of the most important tools a nonprofit can have in its digital toolkit. It’s about making sure every dollar you invest in marketing delivers the greatest possible impact.
#NonprofitMarketing #DigitalFundraising
Here’s why getting it right is so important:
1️⃣ Ensure Accurate Analytics Configuration:
It’s not enough to just have tracking "set up". You need to ensure your analytics configuration is done right. From verifying that all the data is being tracked accurately, to avoiding duplicate data entries, to making sure data is correctly assigned to the right channels in your reports, etc. A well-configured setup helps ensure that the story your data tells is clear and reliable, giving you confidence in your decision-making.
2️⃣ Understand What Works (and What Doesn’t):
Conversion tracking helps nonprofit organisations see which campaigns are driving donations, newsletter sign-ups, volunteer registrations, etc. Without accurate tracking, it’s like flying blind: you can’t see where your time and budget are best spent.
3️⃣ Optimise Campaigns for Better Results:
When you know what’s driving results, you can double down on the tactics that are working and adjust or drop the ones that aren’t. For example, if you discover that one type of ad creative is converting at twice the rate of another, you can shift more of your budget there.
4️⃣ Adapt to Privacy Changes:
Recent privacy updates from companies like Apple and Google have made tracking more complex. Tools like Google’s Consent Mode and server-side tracking offer ways to maintain valuable insights while respecting user privacy. These tools help bridge the gap caused by reduced tracking capabilities, ensuring nonprofits can still gather key data without compromising donor trust.
5️⃣ Prove Your Impact:
Donors, especially younger generations, want to know that their contributions are making a difference. Tracking not only helps you show the impact of their donation but also enables you to share real-time updates on how their support is driving your mission forward. It’s not just about numbers; it’s about building trust.
6️⃣ Accurate Reporting for Transparency:
For agencies like ours, accurate tracking is vital to reporting back on the results we deliver. It ensures that the value we bring to our clients is clear, measurable, and transparent. When tracking is flawed, the true impact of our work might be underrepresented, which can affect the trust and credibility we work so hard to build.
Accurate tracking might seem like a technical detail, but it’s one of the most important tools a nonprofit can have in its digital toolkit. It’s about making sure every dollar you invest in marketing delivers the greatest possible impact.
#NonprofitMarketing #DigitalFundraising
2 comments
Author:
Hadrien Brassens
Oct 03, 2024 01:41 AM
quote
Ever wondered what motivates charitable giving on a deeper level?
Our latest blog post dives into the world of neuroscience and how empathy, social proof, and even hormones like oxytocin influence donor behavior.
Discover how to craft emotionally resonant stories, leverage cognitive biases, and build lasting connections with your supporters.
If you are a nonprofit looking to take your fundraising strategy to the next level, it's a must-read.
#Fundraising #Nonprofits #DonorPsychology #Empathy #DigitalMarketing #Neuroscience
Our latest blog post dives into the world of neuroscience and how empathy, social proof, and even hormones like oxytocin influence donor behavior.
Discover how to craft emotionally resonant stories, leverage cognitive biases, and build lasting connections with your supporters.
If you are a nonprofit looking to take your fundraising strategy to the next level, it's a must-read.
#Fundraising #Nonprofits #DonorPsychology #Empathy #DigitalMarketing #Neuroscience
0 comments
Author:
Hadrien Brassens
Sep 20, 2024 08:34 AM
regular
How Nonprofits Can Reach Younger Donors in Today's Digital World?
Many organisations in the nonprofit sector are facing a unique challenge: an ageing donor base, coupled with the need to engage younger generations who interact with the world in entirely new ways.
Here are a few ways nonprofits can adjust their strategies to stay relevant and continue making an impact.
1. Meet them where they are:
Younger generations are more active on platforms like TikTok and Instagram, meaning traditional outreach channels need to be expanded. Incorporating influencer partnerships and content-driven campaigns on these platforms can be a game changer.
2. Modernise the message:
Today’s younger donors expect casual, authentic communication. Gone are the days of overly formal appeals—now, it’s about connecting on a personal level, speaking in a tone that resonates with their everyday experiences and values.
3. Creatives that reflect today’s trends:
Whether through video, banner ads, or website landing pages, it's critical that creative assets stay relevant and appealing to younger audiences. Nonprofits need to keep an eye on emerging trends and continually refresh their content.
4. Flexibility in giving:
Younger donors tend to support causes they are passionate about, often through smaller, more frequent donations. Offering a variety of payment options—including micro-donations—makes it easier for them to contribute when they feel inspired.
5. Leverage social proof:
Younger donors are heavily influenced by their peers and social circles. Integrating social proof—such as user-generated content (UGC) or sharing real donor stories—can create a ripple effect. Encouraging supporters to share their involvement or experience on social media can build credibility and trust, ultimately driving more donations.
6. Look to successful examples:
-Organisations like Movember have nailed their approach by building a global movement through humour, community engagement, and relatable content that appeals to younger generations.
-charity: water has been equally effective, using a strong storyline, visually stunning content and a commitment to financial transparency to build trust with younger, more sceptical donors.
-Another great example is Mossy Earth, which has leveraged its strong digital presence with engaging YouTube content and a highly optimised website to connect with environmentally conscious individuals globally, showing how modern, purposeful storytelling can create a meaningful impact.
Shifting strategies may feel like a big adjustment, but it’s essential for the long-term sustainability of nonprofit organisations. By evolving with the times, you'll give your organisation a much better chance to engage the next generation of donors.
#nonprofitmarketing #nonprofits
Many organisations in the nonprofit sector are facing a unique challenge: an ageing donor base, coupled with the need to engage younger generations who interact with the world in entirely new ways.
Here are a few ways nonprofits can adjust their strategies to stay relevant and continue making an impact.
1. Meet them where they are:
Younger generations are more active on platforms like TikTok and Instagram, meaning traditional outreach channels need to be expanded. Incorporating influencer partnerships and content-driven campaigns on these platforms can be a game changer.
2. Modernise the message:
Today’s younger donors expect casual, authentic communication. Gone are the days of overly formal appeals—now, it’s about connecting on a personal level, speaking in a tone that resonates with their everyday experiences and values.
3. Creatives that reflect today’s trends:
Whether through video, banner ads, or website landing pages, it's critical that creative assets stay relevant and appealing to younger audiences. Nonprofits need to keep an eye on emerging trends and continually refresh their content.
4. Flexibility in giving:
Younger donors tend to support causes they are passionate about, often through smaller, more frequent donations. Offering a variety of payment options—including micro-donations—makes it easier for them to contribute when they feel inspired.
5. Leverage social proof:
Younger donors are heavily influenced by their peers and social circles. Integrating social proof—such as user-generated content (UGC) or sharing real donor stories—can create a ripple effect. Encouraging supporters to share their involvement or experience on social media can build credibility and trust, ultimately driving more donations.
6. Look to successful examples:
-Organisations like Movember have nailed their approach by building a global movement through humour, community engagement, and relatable content that appeals to younger generations.
-charity: water has been equally effective, using a strong storyline, visually stunning content and a commitment to financial transparency to build trust with younger, more sceptical donors.
-Another great example is Mossy Earth, which has leveraged its strong digital presence with engaging YouTube content and a highly optimised website to connect with environmentally conscious individuals globally, showing how modern, purposeful storytelling can create a meaningful impact.
Shifting strategies may feel like a big adjustment, but it’s essential for the long-term sustainability of nonprofit organisations. By evolving with the times, you'll give your organisation a much better chance to engage the next generation of donors.
#nonprofitmarketing #nonprofits
5 comments
Author:
Hadrien Brassens
Sep 10, 2024 03:51 AM
quote
If you're looking for fresh content ideas to engage supporters, our latest blog post is a must-read. It offers 101 blog post ideas specifically crafted for nonprofits, whether you're in fundraising, marketing, or communications.
From storytelling techniques to highlighting your impact, these ideas will help you create meaningful content that resonates with your audience and drives engagement. Take a look and discover how you can amplify your nonprofit’s message!
From storytelling techniques to highlighting your impact, these ideas will help you create meaningful content that resonates with your audience and drives engagement. Take a look and discover how you can amplify your nonprofit’s message!
0 comments
Author:
Hadrien Brassens
Aug 30, 2024 04:17 AM
quote
Storytelling and effective messaging has always been at the heart of nonprofit work.
Our team has created a comprehensive guide to help you elevate your nonprofit's storytelling. This article explores 30 powerful storytelling arcs tailored for those of us working in fundraising, marketing, or communications.
It's designed to help you craft narratives that resonate deeply and inspire action. If you're looking to strengthen your connection with supporters, this is a must-read and a great resource to keep bookmarked for future campaigns.
#NonprofitMarketing #Fundraising #Storytelling #NonprofitLeadership #DonorEngagement
Our team has created a comprehensive guide to help you elevate your nonprofit's storytelling. This article explores 30 powerful storytelling arcs tailored for those of us working in fundraising, marketing, or communications.
It's designed to help you craft narratives that resonate deeply and inspire action. If you're looking to strengthen your connection with supporters, this is a must-read and a great resource to keep bookmarked for future campaigns.
#NonprofitMarketing #Fundraising #Storytelling #NonprofitLeadership #DonorEngagement
5 comments
Author:
Hadrien Brassens
Aug 28, 2024 01:49 AM
regular
Earlier this week, someone asked me an intriguing question: "Have you noticed any changes in traffic volume since ChatGPT became popular?"
It got me thinking. So, I did a bit of research to see if there was any study on this topic.
There were a few articles, but what’s clear so far is that, despite the excitement around AI, Google’s search traffic remains strong. AI tools like ChatGPT have gained (and continue to gain) a lot of traction, but they haven’t yet shaken Google’s dominance. People continue to rely on Google, with AI chatbots serving as helpful complements rather than replacements.
However, I believe it’s only a matter of time before ads start appearing in AI chatbots. How these ads will look and what the revenue model will be is still up in the air. But as a digital marketer, I’m ready to embrace any new channel that offers opportunities to help our clients achieve their goals.
For now, Google remains the foundation of our search strategies, but we’re keeping a close watch on these developments. The potential of AI is just beginning to unfold.
#DigitalMarketing #SearchMarketing #PaidSearch #SEO
It got me thinking. So, I did a bit of research to see if there was any study on this topic.
There were a few articles, but what’s clear so far is that, despite the excitement around AI, Google’s search traffic remains strong. AI tools like ChatGPT have gained (and continue to gain) a lot of traction, but they haven’t yet shaken Google’s dominance. People continue to rely on Google, with AI chatbots serving as helpful complements rather than replacements.
However, I believe it’s only a matter of time before ads start appearing in AI chatbots. How these ads will look and what the revenue model will be is still up in the air. But as a digital marketer, I’m ready to embrace any new channel that offers opportunities to help our clients achieve their goals.
For now, Google remains the foundation of our search strategies, but we’re keeping a close watch on these developments. The potential of AI is just beginning to unfold.
#DigitalMarketing #SearchMarketing #PaidSearch #SEO
0 comments
Author:
Hadrien Brassens
Aug 23, 2024 02:14 AM
regular
👋 Hi LinkedIn friends, I have a quick question for you, please.
Have any of you ever made a purchase on a nonprofit online gift catalogue?
If so, what was your purchase (if you can remember) and what was your motivation to buy there (eg. support to the cause, liked the product, etc)?
Doing some research for a project. Thank you!
Have any of you ever made a purchase on a nonprofit online gift catalogue?
If so, what was your purchase (if you can remember) and what was your motivation to buy there (eg. support to the cause, liked the product, etc)?
Doing some research for a project. Thank you!
2 comments
Author:
Hadrien Brassens
Aug 23, 2024 01:46 AM
quote
Attribution and Marketing Mix Modeling (MMM) are becoming essential for nonprofits navigating today's complex digital landscape. As data privacy concerns grow and traditional tracking becomes less effective, these approaches offer valuable insights into donor behavior. By adopting MTA and MMM strategies, nonprofits can make more informed decisions that enhance their fundraising efforts.
For a deeper dive, read this insightful blog post by Reef Digital Agency
#NonprofitMarketing #Fundraising #DigitalStrategy
For a deeper dive, read this insightful blog post by Reef Digital Agency
#NonprofitMarketing #Fundraising #DigitalStrategy
0 comments
Author:
Hadrien Brassens
Aug 20, 2024 02:13 AM
regular
🔔 Final Call: Webinar Tomorrow!
Are you a nonprofit marketer looking to maximise your Google Ads Grant?
Don't miss out on our masterclass, happening tomorrow!
This is your last chance to reserve a spot and learn proven strategies for leveraging your US$10,000 monthly Google Ads Grant to drive impactful results.
What you'll discover:
✔ Effective Keyword Strategies – Finding grant-friendly keywords and drive relevant traffic to your site
✔ Campaign Optimisation Tips – Boost your ad performance and efficiency
✔ Audience Nurturing Secrets – Turn visitors into loyal supporters
✔ Real-Life Examples – Learn from nonprofits like yours
Whether you're refining your strategy or starting fresh, this session is packed with actionable insights to elevate your nonprofit's online impact.
🗓️ Date: Wednesday, August 21st, 2024
🕒 Time: 2 PM AEST
Must register here to secure a spot: https://shorturl.at/vyiDI
We look forward to seeing you there.
Are you a nonprofit marketer looking to maximise your Google Ads Grant?
Don't miss out on our masterclass, happening tomorrow!
This is your last chance to reserve a spot and learn proven strategies for leveraging your US$10,000 monthly Google Ads Grant to drive impactful results.
What you'll discover:
✔ Effective Keyword Strategies – Finding grant-friendly keywords and drive relevant traffic to your site
✔ Campaign Optimisation Tips – Boost your ad performance and efficiency
✔ Audience Nurturing Secrets – Turn visitors into loyal supporters
✔ Real-Life Examples – Learn from nonprofits like yours
Whether you're refining your strategy or starting fresh, this session is packed with actionable insights to elevate your nonprofit's online impact.
🗓️ Date: Wednesday, August 21st, 2024
🕒 Time: 2 PM AEST
Must register here to secure a spot: https://shorturl.at/vyiDI
We look forward to seeing you there.
0 comments
Author:
Hadrien Brassens
Aug 14, 2024 04:15 AM
quote
We all know the importance of great copywriting in capturing an audience’s attention and driving impact for your nonprofit. If you’re looking to enhance your storytelling and connect more deeply with your supporters, don’t miss our latest blog post on nonprofit copywriting formulas. Discover how to craft compelling messages that resonate and inspire action.
#NonprofitMarketing #CopywritingTips #DigitalFundraising #NonprofitTips #Fundraising
#NonprofitMarketing #CopywritingTips #DigitalFundraising #NonprofitTips #Fundraising
0 comments
Author:
Hadrien Brassens
Aug 07, 2024 06:01 AM
quote
💡 New Resource for Nonprofit Marketers and Fundraisers
We're pleased to introduce "The Ultimate Digital Marketing Playbook for Nonprofits", a practical guide to help you enhance your digital strategy and maximise your impact.
If you're struggling to get on top of your marketing efforts or wondering how to choose the right marketing channels, this article is for you. You'll find expert advice from the team at Reef on optimising your Google Ads Grant, creating engaging content, leveraging social media effectively, and much more.
Whether your goal is to improve your online presence, attract more donors, or stay current with digital trends, this guide offers actionable insights to support your nonprofit’s success.
Hope it helps!
We're pleased to introduce "The Ultimate Digital Marketing Playbook for Nonprofits", a practical guide to help you enhance your digital strategy and maximise your impact.
If you're struggling to get on top of your marketing efforts or wondering how to choose the right marketing channels, this article is for you. You'll find expert advice from the team at Reef on optimising your Google Ads Grant, creating engaging content, leveraging social media effectively, and much more.
Whether your goal is to improve your online presence, attract more donors, or stay current with digital trends, this guide offers actionable insights to support your nonprofit’s success.
Hope it helps!
0 comments
Author:
Hadrien Brassens
Jul 30, 2024 04:14 AM
quote
𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐧𝐨𝐧𝐩𝐫𝐨𝐟𝐢𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐚𝐧𝐝 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐟𝐮𝐧𝐝𝐫𝐚𝐢𝐬𝐞𝐫𝐬!
I'll be running a webinar on the 21st of August about maximising your Google Ads Grant account.
If the Grant from Google is an afterthought for you, if you feel like you can get much value out of it, if you are struggling to spend the full budget or if it's a channel that just hasn't really performed despite your best efforts, you might want to attend this presentation.
Make sure you register your spot here:
https://shorturl.at/R2t34
I'll be running a webinar on the 21st of August about maximising your Google Ads Grant account.
If the Grant from Google is an afterthought for you, if you feel like you can get much value out of it, if you are struggling to spend the full budget or if it's a channel that just hasn't really performed despite your best efforts, you might want to attend this presentation.
Make sure you register your spot here:
https://shorturl.at/R2t34
0 comments
Author:
Hadrien Brassens
Jul 24, 2024 02:26 AM
quote
Google has announced they won't deprecate third-party cookies next year, opting instead for a new experience in Chrome that lets users make informed privacy choices. This move ensures stability for our ad strategies while enhancing user control. I think it's a win for both advertisers and users (if implemented well), balancing privacy with effective advertising
0 comments
Author:
Hadrien Brassens
Apr 26, 2024 07:15 AM
regular
"We've tried but never really got anywhere with it"
"It never worked for us"
"I can barely spend a tenth of the budget"
"The Google what?!"
These are typical responses I hear when I ask nonprofit marketers for their feedback about the Google Ads Grant.
Yet, it's one of my absolute favourite channels for nonprofit organisations.
On Thursday next week, I'll be taking the stage at the Digi.Raise conference in Sydney to expose some misconceptions about the Google Ads Grant, and demonstrate how it can be leveraged to generate a significant volume of traffic, increase the size of your email lists and social followers, and support your organisation's objectives, from awareness to fundraising.
I'll be talking about our unique methodology at Reef Digital Agency which has allowed us to hit the $10,000 budget limit, consistently, for nearly every single NFP client of ours.
Grab your tickets here: https://lnkd.in/gKCCkXz6
See you there!
F&P (Fundraising & Philanthropy)
#digitalmarketing
#digiraise
#digiraise2024
"It never worked for us"
"I can barely spend a tenth of the budget"
"The Google what?!"
These are typical responses I hear when I ask nonprofit marketers for their feedback about the Google Ads Grant.
Yet, it's one of my absolute favourite channels for nonprofit organisations.
On Thursday next week, I'll be taking the stage at the Digi.Raise conference in Sydney to expose some misconceptions about the Google Ads Grant, and demonstrate how it can be leveraged to generate a significant volume of traffic, increase the size of your email lists and social followers, and support your organisation's objectives, from awareness to fundraising.
I'll be talking about our unique methodology at Reef Digital Agency which has allowed us to hit the $10,000 budget limit, consistently, for nearly every single NFP client of ours.
Grab your tickets here: https://lnkd.in/gKCCkXz6
See you there!
F&P (Fundraising & Philanthropy)
#digitalmarketing
#digiraise
#digiraise2024
3 comments
Author:
Hadrien Brassens
Mar 07, 2024 12:22 AM
regular
I remember when I started in Digital Marketing. It was early 2008 and my job consisted of managing paid search campaigns, a time when digital felt like the wild wild west. Back then, I was knee-deep in accounts juggling hundreds of thousands of keyword combinations (possibly even millions). Imagine the scene – so many keywords that we needed multiple Google Ads accounts to keep them all in check because of account size limits, over 20 accounts for one travel client, if I remember correctly. Managing that was a pain in the butt, no sugarcoating it. But that's just how keyword-centric the world of Paid Search was.
Fast forward to today, and we're seeing a significant pivot – from that keyword-focused strategy to something more nuanced, more about the user. It's like Google Ads is telling us, "Hey, I got this. Let me show you ads based on what your site's about and what your users want, no keyword gymnastics needed."
It feels like we're witnessing the start of the sunset of keyword optimisation. Not the end, really, because let's face it, keywords are still in play. But there's a shift happening, and it's steering us toward a horizon where understanding user intent and behaviour takes the front seat.
This brings me to a crucial point – despite Google's move towards more automated, AI-driven approaches like Dynamic Search Ads and Performance Max campaigns, one might think there isn't much left for digital marketers to do. Just trust the tools. Well - thankfully - we aren't out of a job yet. Far from it. Think about it like driving a modern car or using a smart device. These things are designed to make life easier, right? But they still need someone behind the wheel, someone to set it up, to troubleshoot, to tweak settings for optimal performance.
In essence, as these tools evolve, our role evolves too. We're less about micromanaging keywords and more about steering towards our clients' goals, with all the troubleshooting and fine-tuning that happens along the way. It's about being the engineers of our campaigns, armed with a deep understanding of our tools and the wisdom to use them effectively.
I'm sharing these thoughts as I've recently heard that we're losing control over our campaigns, and while some of it might be true, we're also given the opportunity to work on different aspects that make a campaign successful. Adaptation is key.
#DigitalMarketing #GoogleAds #PaidSearch
Fast forward to today, and we're seeing a significant pivot – from that keyword-focused strategy to something more nuanced, more about the user. It's like Google Ads is telling us, "Hey, I got this. Let me show you ads based on what your site's about and what your users want, no keyword gymnastics needed."
It feels like we're witnessing the start of the sunset of keyword optimisation. Not the end, really, because let's face it, keywords are still in play. But there's a shift happening, and it's steering us toward a horizon where understanding user intent and behaviour takes the front seat.
This brings me to a crucial point – despite Google's move towards more automated, AI-driven approaches like Dynamic Search Ads and Performance Max campaigns, one might think there isn't much left for digital marketers to do. Just trust the tools. Well - thankfully - we aren't out of a job yet. Far from it. Think about it like driving a modern car or using a smart device. These things are designed to make life easier, right? But they still need someone behind the wheel, someone to set it up, to troubleshoot, to tweak settings for optimal performance.
In essence, as these tools evolve, our role evolves too. We're less about micromanaging keywords and more about steering towards our clients' goals, with all the troubleshooting and fine-tuning that happens along the way. It's about being the engineers of our campaigns, armed with a deep understanding of our tools and the wisdom to use them effectively.
I'm sharing these thoughts as I've recently heard that we're losing control over our campaigns, and while some of it might be true, we're also given the opportunity to work on different aspects that make a campaign successful. Adaptation is key.
#DigitalMarketing #GoogleAds #PaidSearch
0 comments
Author:
Hadrien Brassens
Feb 21, 2024 03:43 AM
regular
To my Non-Profit contacts!
I will be at the FIA Conference in Brisbane next week.
If you're attending, I'd love to meet up with you. Please feel free to reach out to me and we'll find a moment to catch up. See you soon
I will be at the FIA Conference in Brisbane next week.
If you're attending, I'd love to meet up with you. Please feel free to reach out to me and we'll find a moment to catch up. See you soon
0 comments
Author:
Hadrien Brassens
Feb 20, 2024 05:28 AM
repost
SEO website migrations 😅
For the past ~2 years, SEO migrations have been a big part of basically every day at Reef.
Our client, a department of the government, needed to migrate a huge number of smaller websites into a main domain. Doing so would make it easier for people to find information and access services.
Now that the project has successfully concluded, we're delighted to share (what we can) via this case study.
If you have an upcoming website migration and are wondering how to make it go as smoothly as possible from an SEO standpoint, please feel free to reach out. We're happy to help.
For the past ~2 years, SEO migrations have been a big part of basically every day at Reef.
Our client, a department of the government, needed to migrate a huge number of smaller websites into a main domain. Doing so would make it easier for people to find information and access services.
Now that the project has successfully concluded, we're delighted to share (what we can) via this case study.
If you have an upcoming website migration and are wondering how to make it go as smoothly as possible from an SEO standpoint, please feel free to reach out. We're happy to help.
0 comments
Author:
Reef Digital Agency
Feb 01, 2024 01:33 AM
regular
So... I just stumbled across this super interesting piece on Search Engine Land*, and guess what?
AI seems to be giving us humans a run for our money in content writing!
Yep, in a head-to-head battle across six tests, AI-written content took the crown in every single test (700 respondents to the survey). Crazy, right?
We're in this wild era where AI isn’t just a sci-fi concept anymore; it’s right here, flexing its muscles in our world of digital marketing. So far, I've been very skeptical about AI doing better than a professional copywriter with years of experience. And to be fair, I still think AI can't quite measure up to an excellent (human) writer who truly understands the audience they're writing for. Of course, this is more or less obvious depending on the topic you are writing about and the type of content.
But this is slowly changing, and AI is getting better each and every day.
I’m all for efficiency and embracing new tech, but I can’t help wondering what makes human content better (if anything, soon)?
Can it match the emotional depth and personal experiences that we humans bring to the table?
I’m throwing this out there because I’d love to hear your thoughts. It's been a big debate in the last year. For those like me who think AI is a great assistant tool, I think we may very well be looking at the future of content creation here.
* The study was actually conducted by SEMRush. Article: https://lnkd.in/g4Vz2ga2
#DigitalMarketing #AIContent #Copywriting #ContentMarketing
AI seems to be giving us humans a run for our money in content writing!
Yep, in a head-to-head battle across six tests, AI-written content took the crown in every single test (700 respondents to the survey). Crazy, right?
We're in this wild era where AI isn’t just a sci-fi concept anymore; it’s right here, flexing its muscles in our world of digital marketing. So far, I've been very skeptical about AI doing better than a professional copywriter with years of experience. And to be fair, I still think AI can't quite measure up to an excellent (human) writer who truly understands the audience they're writing for. Of course, this is more or less obvious depending on the topic you are writing about and the type of content.
But this is slowly changing, and AI is getting better each and every day.
I’m all for efficiency and embracing new tech, but I can’t help wondering what makes human content better (if anything, soon)?
Can it match the emotional depth and personal experiences that we humans bring to the table?
I’m throwing this out there because I’d love to hear your thoughts. It's been a big debate in the last year. For those like me who think AI is a great assistant tool, I think we may very well be looking at the future of content creation here.
* The study was actually conducted by SEMRush. Article: https://lnkd.in/g4Vz2ga2
#DigitalMarketing #AIContent #Copywriting #ContentMarketing
6 comments
Author:
Hadrien Brassens
Feb 01, 2024 12:32 AM
repost
Christmas Appeal results: Paid Search drives $381k in donations from a $22k media budget.
Three major factors behind the success of this campaign were:
1. A terrific organisation with a strong reputation
2. Using insight from previous years to inform channel selection and targeting
3. Being ultra specific with ad platform settings to eliminate waste
A huge thank you to our client and all involved with this record breaking result.
Three major factors behind the success of this campaign were:
1. A terrific organisation with a strong reputation
2. Using insight from previous years to inform channel selection and targeting
3. Being ultra specific with ad platform settings to eliminate waste
A huge thank you to our client and all involved with this record breaking result.
2 comments
Author:
Reef Digital Agency
Jan 22, 2024 12:28 AM
regular
Did you know that the average person is exposed to between 6,000 to 10,000 ads every single day?
That's a mind-boggling number of messages trying to capture our attention.
Yet, only 15-25% are targeted to you.
Which means 75%-85% go to waste. That's over 3 million non-targeted ad views per person per year, on average. 🤯
No wonder people complain that there are too many ads.
Now imagine a world where your daily ad exposure is only the most creative, engaging, and pertinent. A world free of ad clutter, pollution, and fatigue. Consider how this would liberate your mind and transform your perception and experience of advertising.
Remember: The best marketing doesn't feel like marketing. It’s about creating a connection with your audience.
The only way to achieve this, is to do it right. Invest time doing a thorough research on your audience, fine-tune the precision of your targeting, invest time in crafting a compelling message and polishing your creatives, understand the nuances of each channel and ad format, etc
This is how your brand and message will stand out and how your organisation will reap the benefits.
#digitalmarketing
That's a mind-boggling number of messages trying to capture our attention.
Yet, only 15-25% are targeted to you.
Which means 75%-85% go to waste. That's over 3 million non-targeted ad views per person per year, on average. 🤯
No wonder people complain that there are too many ads.
Now imagine a world where your daily ad exposure is only the most creative, engaging, and pertinent. A world free of ad clutter, pollution, and fatigue. Consider how this would liberate your mind and transform your perception and experience of advertising.
Remember: The best marketing doesn't feel like marketing. It’s about creating a connection with your audience.
The only way to achieve this, is to do it right. Invest time doing a thorough research on your audience, fine-tune the precision of your targeting, invest time in crafting a compelling message and polishing your creatives, understand the nuances of each channel and ad format, etc
This is how your brand and message will stand out and how your organisation will reap the benefits.
#digitalmarketing
1 comments
Author:
Hadrien Brassens
Jan 11, 2024 03:14 AM
quote
Nice podcast interview with Reef Digital Agency's GM, Scott, on the topic of SEO & Content.
0 comments
Author:
Hadrien Brassens
Jan 08, 2024 02:15 AM
regular
As the director of a digital marketing agency, I've witnessed firsthand the transformative power of AI in our field.
In just over a year, tools like ChatGPT have not only enhanced productivity but also reshaped our creative processes.
It's a part of a broader trend of AI technologies redefining our world. There seems to be an AI tool for absolutely everything nowadays. Just look at directories like "There's an AI for That" or "Futurepedia" and see what I mean.
But one trend that has not only caught my attention but also directly impacts the SEO/SEM work that we do at Reef, is Search Generative Experience (SGE).
Google's SGE is revolutionising search engines by infusing advanced AI to deliver richer, more contextual search results. This evolution has already started to impact both organic search (SEO) and paid search (SEM). In SEO, the focus is pivoting towards content that comprehensively addresses complex queries, prioritising depth and context over mere keyword density. For SEM, the change is about creating ads that resonate deeply with the user's search context, transcending traditional keyword-focused strategies.
Here are some of my predictions for 2024:
𝗦𝗘𝗢 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: The focus on producing in-depth, conversational content is expected to intensify. This means creating resources that not only answer direct questions but also provide comprehensive insights, similar to how a human expert would respond.
𝗦𝗘𝗠 𝗔𝗱𝗮𝗽𝘁𝗮𝘁𝗶𝗼𝗻: Ads will need to provide value, integrating seamlessly with the user's search context. I'm expecting new ad formats or ad extensions to be introduced.
𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶s𝗶𝗻𝗴 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 (𝗨𝗫): Websites that engage and inform will gain prominence.
𝗥𝗶𝘀𝗲 𝗼𝗳 𝗠𝘂𝗹𝘁𝗶𝗺𝗼𝗱𝗮𝗹 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: As SGE becomes more adept at handling complex queries, users will feel more comfortable searching using images or even voice, expecting the search engine to understand and respond accurately to visual or spoken queries.
My recommendations to marketers, regardless of your the industry you work in:
𝗗𝗲𝗲𝗽 𝗗𝗶𝘃𝗲 𝗶𝗻𝘁𝗼 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Invest in detailed, insightful content that addresses the 'why' and 'how'.
𝗔𝗹𝗶𝗴𝗻 𝘄𝗶𝘁𝗵 𝗨𝘀𝗲𝗿 𝗜𝗻𝘁𝗲𝗻𝘁: Tailor content and ads to meet the nuanced needs of your audience.
𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗔𝗜: I'm sure most of you already have, but use AI tools to enhance your strategies and campaigns.
𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Create websites that are not just informative but also engaging (can't wait to see more AI automation in CRO/AB Testing).
AI and SGE is not just a change; it's an opportunity. An opportunity to refine our digital strategies, to create more meaningful content, better targeted campaigns and more relevant messaging, to connect with our audience on a deeper level.
I'm excited about the developments ahead, known or unknown.
#AI #SGE #DigitalMarketing #SEO #PPC #SEM #FutureTrends #MarketingStrategy
In just over a year, tools like ChatGPT have not only enhanced productivity but also reshaped our creative processes.
It's a part of a broader trend of AI technologies redefining our world. There seems to be an AI tool for absolutely everything nowadays. Just look at directories like "There's an AI for That" or "Futurepedia" and see what I mean.
But one trend that has not only caught my attention but also directly impacts the SEO/SEM work that we do at Reef, is Search Generative Experience (SGE).
Google's SGE is revolutionising search engines by infusing advanced AI to deliver richer, more contextual search results. This evolution has already started to impact both organic search (SEO) and paid search (SEM). In SEO, the focus is pivoting towards content that comprehensively addresses complex queries, prioritising depth and context over mere keyword density. For SEM, the change is about creating ads that resonate deeply with the user's search context, transcending traditional keyword-focused strategies.
Here are some of my predictions for 2024:
𝗦𝗘𝗢 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: The focus on producing in-depth, conversational content is expected to intensify. This means creating resources that not only answer direct questions but also provide comprehensive insights, similar to how a human expert would respond.
𝗦𝗘𝗠 𝗔𝗱𝗮𝗽𝘁𝗮𝘁𝗶𝗼𝗻: Ads will need to provide value, integrating seamlessly with the user's search context. I'm expecting new ad formats or ad extensions to be introduced.
𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶s𝗶𝗻𝗴 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 (𝗨𝗫): Websites that engage and inform will gain prominence.
𝗥𝗶𝘀𝗲 𝗼𝗳 𝗠𝘂𝗹𝘁𝗶𝗺𝗼𝗱𝗮𝗹 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: As SGE becomes more adept at handling complex queries, users will feel more comfortable searching using images or even voice, expecting the search engine to understand and respond accurately to visual or spoken queries.
My recommendations to marketers, regardless of your the industry you work in:
𝗗𝗲𝗲𝗽 𝗗𝗶𝘃𝗲 𝗶𝗻𝘁𝗼 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Invest in detailed, insightful content that addresses the 'why' and 'how'.
𝗔𝗹𝗶𝗴𝗻 𝘄𝗶𝘁𝗵 𝗨𝘀𝗲𝗿 𝗜𝗻𝘁𝗲𝗻𝘁: Tailor content and ads to meet the nuanced needs of your audience.
𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗔𝗜: I'm sure most of you already have, but use AI tools to enhance your strategies and campaigns.
𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Create websites that are not just informative but also engaging (can't wait to see more AI automation in CRO/AB Testing).
AI and SGE is not just a change; it's an opportunity. An opportunity to refine our digital strategies, to create more meaningful content, better targeted campaigns and more relevant messaging, to connect with our audience on a deeper level.
I'm excited about the developments ahead, known or unknown.
#AI #SGE #DigitalMarketing #SEO #PPC #SEM #FutureTrends #MarketingStrategy
2 comments
Author:
Hadrien Brassens
Dec 11, 2023 10:45 PM
regular
GivingTuesday was started in 2012 with a goal to cultivate "global generosity". It has since become a key annual date for many nonprofits to try and garner support (mainly through donations) for their organisation at a time when people are in a spending mindset (Black Friday, Cyber Monday, Christmas).
With the 2023 edition just over (held on November 28th), I just came across some interesting data from GivingTuesday Data Commons. A subtle yet significant observation: while donations increased year-on-year ($3.1B in donations in 2023), it was only up by less than 1%. Moreover, there was a noticeable 10% decrease in the number of donors (estimated total of 182M).
These are unarguably large numbers, but I would be keen to understand why there are less donors, yet those who did donate, donated more.
Is this a reflection of a bigger trend? Or the consequence of macroeconomic factors (eg. rise in cost of living impacting a larger segment of the population)?
I'd be keen to hear your thoughts 💡
#GivingTuesday #philanthropy #charity #donations #nonprofits
With the 2023 edition just over (held on November 28th), I just came across some interesting data from GivingTuesday Data Commons. A subtle yet significant observation: while donations increased year-on-year ($3.1B in donations in 2023), it was only up by less than 1%. Moreover, there was a noticeable 10% decrease in the number of donors (estimated total of 182M).
These are unarguably large numbers, but I would be keen to understand why there are less donors, yet those who did donate, donated more.
Is this a reflection of a bigger trend? Or the consequence of macroeconomic factors (eg. rise in cost of living impacting a larger segment of the population)?
I'd be keen to hear your thoughts 💡
#GivingTuesday #philanthropy #charity #donations #nonprofits
0 comments
Author:
Hadrien Brassens
Dec 04, 2023 12:45 AM
quote
Scam alert!
Please be aware that 𝐑𝐄𝐄𝐅 𝐃𝐎𝐄𝐒 𝐍𝐎𝐓 𝐇𝐈𝐑𝐄 𝐕𝐈𝐀 𝐖𝐇𝐀𝐓𝐒𝐀𝐏𝐏.
We have been receiving multiple reports every single day for the past week of people letting us know that scammers are impersonating us, using our agency brand and logo, to steal personal information and money under the guise of a training program (typically a crypto scheme).
Thankfully most people recognise the scam in time but we've had one person report thousands lost.
Please be careful.
Please be aware that 𝐑𝐄𝐄𝐅 𝐃𝐎𝐄𝐒 𝐍𝐎𝐓 𝐇𝐈𝐑𝐄 𝐕𝐈𝐀 𝐖𝐇𝐀𝐓𝐒𝐀𝐏𝐏.
We have been receiving multiple reports every single day for the past week of people letting us know that scammers are impersonating us, using our agency brand and logo, to steal personal information and money under the guise of a training program (typically a crypto scheme).
Thankfully most people recognise the scam in time but we've had one person report thousands lost.
Please be careful.
3 comments
Author:
Hadrien Brassens
Dec 01, 2023 06:52 AM
regular
𝐄𝐌𝐁𝐑𝐀𝐂𝐈𝐍𝐆 𝐀𝐂𝐂𝐄𝐒𝐒𝐈𝐁𝐈𝐋𝐈𝐓𝐘 𝐈𝐍 𝐖𝐄𝐁 𝐃𝐄𝐒𝐈𝐆𝐍
I recently encountered an exemplary model of digital innovation and inclusivity – the website of Deaf Connect (deafconnect.org.au). This organisation, serving the Deaf community in Australia, integrates Auslan (Australian Sign Language) videos on their site, ensuring their services resonate deeply with their audience.
Their website is a masterclass in audience-centric design, a platform where their primary audience - the Deaf community - feels seen, heard, and valued.
Deaf Connect's use of sign language videos is a powerful reminder of the importance of tailored communication strategies. This enriches the user experience, ensuring messages are not just received but resonate on a personal level.
The decision to use Auslan across their digital platform reflects a deep commitment to creating experiences that truly connect with their audience. This approach not only enhances accessibility but also fosters a sense of community and belonging.
A nice inspiration for all organisations striving to create digital experiences that are not just functional but profoundly impactful.
Shoutout to the team who worked on this website 👏
#DigitalInclusion #UserExperience #DeafConnect #Accessibility #Innovation
I recently encountered an exemplary model of digital innovation and inclusivity – the website of Deaf Connect (deafconnect.org.au). This organisation, serving the Deaf community in Australia, integrates Auslan (Australian Sign Language) videos on their site, ensuring their services resonate deeply with their audience.
Their website is a masterclass in audience-centric design, a platform where their primary audience - the Deaf community - feels seen, heard, and valued.
Deaf Connect's use of sign language videos is a powerful reminder of the importance of tailored communication strategies. This enriches the user experience, ensuring messages are not just received but resonate on a personal level.
The decision to use Auslan across their digital platform reflects a deep commitment to creating experiences that truly connect with their audience. This approach not only enhances accessibility but also fosters a sense of community and belonging.
A nice inspiration for all organisations striving to create digital experiences that are not just functional but profoundly impactful.
Shoutout to the team who worked on this website 👏
#DigitalInclusion #UserExperience #DeafConnect #Accessibility #Innovation
1 comments
Author:
Hadrien Brassens
Nov 27, 2023 04:03 AM
repost
In less than 2 weeks, the majority of the world's countries will gather at #cop28 to discuss the climate crisis and negotiate commitments to action.
The conference is off to a rocky start ; as you may be aware, it is hosted in a country that is among the world's largest oil producers, and led by the chief executive of the state-owned oil company. Everything's fiiiine, folks.
However we should not take this as an indication of failure or success written in advance; after all, COP15 in Copenhagen was hosted in a climate progressive country and yet was deemed a major fail. Plus, if we've done 28 COPs so far and emissions never went down except during GFC and covid, isn't there a case to say that all COPs failed? 🙈
But let's not get distracted here.
If, like me, you are not attending COP, you might be wondering
WHAT CAN I DO?
Here's an idea:
Send an email to your CEO, with the following topic:
"Please sign - Business letter urging governments to phase out fossil fuels"
The Fossil to Clean campaign, led by the We Mean Business Coalition, is inviting companies to add their name to the letter, to help show global policy makers that businesses are taking action to accelerate the development of clean technologies, at the same time as calling for a fossil-fuel phase out.
So, if your company has made commitments on climate, this is a great opportunity to show bold leadership and vocally support policy progress.
The deadline to sign is tomorrow ! 131 companies have already signed, and there is big names in there.
Link to the sign-on page in the comments.
PS: send me a DM if you do send an email to your CEO (to give me a little positivity boost 😊)
The conference is off to a rocky start ; as you may be aware, it is hosted in a country that is among the world's largest oil producers, and led by the chief executive of the state-owned oil company. Everything's fiiiine, folks.
However we should not take this as an indication of failure or success written in advance; after all, COP15 in Copenhagen was hosted in a climate progressive country and yet was deemed a major fail. Plus, if we've done 28 COPs so far and emissions never went down except during GFC and covid, isn't there a case to say that all COPs failed? 🙈
But let's not get distracted here.
If, like me, you are not attending COP, you might be wondering
WHAT CAN I DO?
Here's an idea:
Send an email to your CEO, with the following topic:
"Please sign - Business letter urging governments to phase out fossil fuels"
The Fossil to Clean campaign, led by the We Mean Business Coalition, is inviting companies to add their name to the letter, to help show global policy makers that businesses are taking action to accelerate the development of clean technologies, at the same time as calling for a fossil-fuel phase out.
So, if your company has made commitments on climate, this is a great opportunity to show bold leadership and vocally support policy progress.
The deadline to sign is tomorrow ! 131 companies have already signed, and there is big names in there.
Link to the sign-on page in the comments.
PS: send me a DM if you do send an email to your CEO (to give me a little positivity boost 😊)
2 comments
Author:
Laure Legros
📊 Louie Ramos
🏢 Digital Presence & Home Building Australia Co-Founder ✅️ SEO & Digital Marketing Strategist 🌟22 Years Experience 📊 Lead Generation Expert ⭐️⭐️⭐️⭐️⭐️LinkedIn Profile
Email
Name
📊 Louie Ramos
Title
📊 Louie Ramos - 🏢 Digital Presence & Home Building ...
Headline
🏢 Digital Presence & Home Building Australia Co-Founder ✅️ SEO & Digital Marketing Strategist 🌟22 Years Experience 📊 Lead Generation Expert ⭐️⭐️⭐️⭐️⭐️
Location
Sydney, New South Wales
Summary
🚀 I bring value to businesses. I am an experienced Digital Marketing, Lead Generation, Growth & SEO Specialist with a track record of success in devising custom SEO and marketing strategies that grow organic traffic, enhance customer engagement and significantly boost online conversions.
During a career spanning over 20 years in the IT sector, I have achieved repeated success at gaining page one rankings on Google for thousands of competitive keywords across multiple industries. Demonstrating deep technical understanding of Google algorithms, I have devised tailored SEO strategies that not only boost rankings, but also deliver relevant website traffic for maximum conversion opportunities.
As the co-founder of Digital Presence the top-ranked digital marketing experts in Australia, I have collaborated with a broad range of clients with different marketing and SEO requirements. Creating bespoke strategies is key to delivering value for money and customer excellence. Leading projects on SEO, Google Adwords, Social Media Marketing, Content Marketing and Lead Generation, I have extensive digital experience that is combined with a real passion for seeing results for my clients.
Over the past years, I have ranked hundreds of competitive keywords on Top of Google Australia, UK, USA & Other European Countries. My technical background in Software Development, IT, Computer Network Engineering and Web/PHP development gives me the edge over other SEO specialists without this foundation knowledge.
Specialties:
Digital Marketing; (SEO) Search Engine Optimization; Adwords; Lead Generation; Conversion Rate Optimization; Content Marketing; Business Analysis; Online Reputation Management; Web Development; Cloud Technology; SEO Expert; Social Media Optimization; Online Reputation Management; SEO Strategies; Digital Marketing Strategies; Software Development; Google Algorithms; Online Conversion; Website Traffic; Client Relationships; Customer Portfolios; Global Projects; Competitor Analysis; Keyword Analysis.
During a career spanning over 20 years in the IT sector, I have achieved repeated success at gaining page one rankings on Google for thousands of competitive keywords across multiple industries. Demonstrating deep technical understanding of Google algorithms, I have devised tailored SEO strategies that not only boost rankings, but also deliver relevant website traffic for maximum conversion opportunities.
As the co-founder of Digital Presence the top-ranked digital marketing experts in Australia, I have collaborated with a broad range of clients with different marketing and SEO requirements. Creating bespoke strategies is key to delivering value for money and customer excellence. Leading projects on SEO, Google Adwords, Social Media Marketing, Content Marketing and Lead Generation, I have extensive digital experience that is combined with a real passion for seeing results for my clients.
Over the past years, I have ranked hundreds of competitive keywords on Top of Google Australia, UK, USA & Other European Countries. My technical background in Software Development, IT, Computer Network Engineering and Web/PHP development gives me the edge over other SEO specialists without this foundation knowledge.
Specialties:
Digital Marketing; (SEO) Search Engine Optimization; Adwords; Lead Generation; Conversion Rate Optimization; Content Marketing; Business Analysis; Online Reputation Management; Web Development; Cloud Technology; SEO Expert; Social Media Optimization; Online Reputation Management; SEO Strategies; Digital Marketing Strategies; Software Development; Google Algorithms; Online Conversion; Website Traffic; Client Relationships; Customer Portfolios; Global Projects; Competitor Analysis; Keyword Analysis.
Snippet
Louie Ramos. Digital Presence & Home Building Australia Co-Founder ✅️ SEO & Digital Marketing Strategist 22 Years Experience Lead Generation Expert ...
Current Experiences
Co-Founder & Director of Digital Strategy - SEO Expert
Digital Presence
Sydney, Australia
Started: Jul 2008 - Present
Lead all digital marketing projects for Digital Presence and Business Partners’ clients, collaborating with brands that include Wedderburn, Realestate.com.au, Legal Vision, Sydney Build Expo, B2B Expo, Guvera, Name Badges Australia, Jaybro, Master Builders NSW, Hobbysew, Australian Radio Towers & more to create custom SEO strategies that increase online traffic and rankings in Google, resulting in enhanced engagement and conversions for all sizes of business.
Oversee monthly campaign reviews that involve monitoring ranking and traffic while analysing market, competitors and keywords to continuously tweak SEO strategies for maximum results.
Featured in an article in ‘The Adviser’ magazine (Oct 2012), providing expert commentary on the benefits of hiring experts to create tailored search engine optimisation strategies for longer term website ROIs.
Check out our latest Client Success Stories - https://www.digitalpresence.com.au/case-studies/
Oversee monthly campaign reviews that involve monitoring ranking and traffic while analysing market, competitors and keywords to continuously tweak SEO strategies for maximum results.
Featured in an article in ‘The Adviser’ magazine (Oct 2012), providing expert commentary on the benefits of hiring experts to create tailored search engine optimisation strategies for longer term website ROIs.
Check out our latest Client Success Stories - https://www.digitalpresence.com.au/case-studies/
Industry: Marketing and Advertising
Company Size: 10-50 (12 staff)
Co-Founder & Director
Home Building Australia
Sydney, Australia
Started: Dec 2019 - Present
Home Building Australia is a Brand New Smart Lead Generation Directory. Showcase your business on a site specifically designed for the Building and Construction Industry. Launched on the 25th of November 2019 our mission is to reach over 20 million Australians in the first 2 years in a bid to make it simple for local businesses to be discovered and recognised by a wider search audience. Visit Home Building Australia on https://www.homebuilding.com.au & register your business with us today.
Industry: Internet
Company Size: 1-10 (2 staff)
Contact Information
Emails:
[email protected]
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[email protected]
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[email protected]
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[email protected]
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Phones:
1300867726
(100) (work phone)
+1 415-717-3157
(100) (mobile)
+1 661-878-0670
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+1 909-468-4651
(100)
+16614003755
(100) (work phone)
+61 2 8973 7488
(100)
Social Media
LinkedIn:
https://www.linkedin.com/in/louieramos
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LinkedIn:
https://www.linkedin.com/in/louie-ramos-6945a798
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https://www.facebook.com/louieramos
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http://twitter.com/louieramos
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LinkedIn Posts - 📊 Louie Ramos
50 post(s) found
Nov 28, 2025 04:26 AM
repost
🏡 Featured Home Builder: Clarendon Homes
We’re thrilled to spotlight Clarendon Homes — building beautiful, modern family homes across New South Wales and Queensland for over 45 years. 🇦🇺✨
Why Clarendon Homes stands out:
🔹 Over 70+ home designs across single-storey, double-storey, acreage, narrow-lot and more
🔹 Flexible floorplans & façades so families can personalise their ideal layout
🔹 Lifetime Structural Guarantee, giving buyers long-term confidence
🔹 Strong coverage across NSW & QLD, including major metro and fast-growing regional areas
From first-home buyers to knockdown-rebuilds and growing families, Clarendon Homes continues to deliver stylish, functional homes with a reputation built on quality and trust.
👉 Learn more about Clarendon Homes on the Home Building Australia website. https://lnkd.in/gnGN6spb
#HomeBuilder #ClarendonHomes #NewHomeBuild #FamilyHome #AustralianBuilders #BuildYourHome #DreamHome #HomeDesign #NSW #QLD #HomeBuilding #NewHomes #SydneyBuild
We’re thrilled to spotlight Clarendon Homes — building beautiful, modern family homes across New South Wales and Queensland for over 45 years. 🇦🇺✨
Why Clarendon Homes stands out:
🔹 Over 70+ home designs across single-storey, double-storey, acreage, narrow-lot and more
🔹 Flexible floorplans & façades so families can personalise their ideal layout
🔹 Lifetime Structural Guarantee, giving buyers long-term confidence
🔹 Strong coverage across NSW & QLD, including major metro and fast-growing regional areas
From first-home buyers to knockdown-rebuilds and growing families, Clarendon Homes continues to deliver stylish, functional homes with a reputation built on quality and trust.
👉 Learn more about Clarendon Homes on the Home Building Australia website. https://lnkd.in/gnGN6spb
#HomeBuilder #ClarendonHomes #NewHomeBuild #FamilyHome #AustralianBuilders #BuildYourHome #DreamHome #HomeDesign #NSW #QLD #HomeBuilding #NewHomes #SydneyBuild
0 comments
Author:
Home Building Australia
Nov 26, 2025 05:10 AM
regular
𝐓𝐡𝐢𝐬 𝐢𝐬𝐧'𝐭 𝐭𝐡𝐞𝐨𝐫𝐲 - 𝐢𝐭'𝐬 𝟑 𝐦𝐨𝐧𝐭𝐡𝐬 𝐨𝐟 𝐡𝐚𝐫𝐝 𝐝𝐚𝐭𝐚. We delivered a 𝟏𝟎𝟎.𝟐𝟏% increase in organic traffic for our client. Stop settling for marginal growth and start demanding results like this.
#seo #organic #construction #building #smallbusiness #digitalmarketing
#digitalpresence
#seo #organic #construction #building #smallbusiness #digitalmarketing
#digitalpresence
0 comments
Author:
📊 Louie Ramos
Nov 20, 2025 01:12 AM
regular
✅️ When a non-SEO company spends $1.9 Billion on an SEO-focused product, what does it tell us?
#SEO isn’t going anywhere.
#adobe #semrush #digitalmarketing #smallbusiness
#SEO isn’t going anywhere.
#adobe #semrush #digitalmarketing #smallbusiness
0 comments
Author:
📊 Louie Ramos
Sep 20, 2025 09:17 AM
repost
🚨 𝗛𝗲𝗮𝗱𝘀 𝘂𝗽: 𝗿𝗮𝗻𝗸𝗶𝗻𝗴 𝗱𝗮𝘁𝗮 𝗺𝗮𝘆 𝗯𝗲 𝗺𝗶𝘀𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄.
Google quietly removed the ability to see 100 search results per page late last week. Since then, both third-party rank tracking tools and even Google Search Console appear to be reporting unusual or inaccurate data.
🔍 𝗪𝗵𝗮𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝗱
- The &num=100 parameter no longer works — SERPs cap at 10 results per page.
- For rank trackers, this means 10x the crawl cost to collect the same dataset. Many tools are already showing “missing” or skewed reporting until workarounds are in place.
- In GSC, SEOs are noticing sharp drops in desktop impressions with corresponding spikes in average position. (As Brodie Clark flagged, this isn’t just you — it’s systemic.)
📉 𝗜𝗺𝗽𝗮𝗰𝘁
- Expect your ranking visibility reports to look strange this week.
- Data pipelines in GSC + third-party tools may need time to stabilize.
- The change effectively breaks decades of rank-checking assumptions about full-SERP data capture.
⚠️ 𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀
- If you’re making decisions based on GSC or rank trackers this week, add context.
- Watch for tool announcements (Semrush + AccuRanker have already confirmed issues).
- This could signal Google tightening control over scraping/data collection — and if permanent, it reshapes how we track SEO performance.
SEOs: how are you adjusting your monitoring/reporting workflows given this shift? Curious if anyone’s experimenting with new rank estimation or impression modeling approaches.
#SEO #RankTracking #GoogleSearch #SearchConsole #DataReliability
Google quietly removed the ability to see 100 search results per page late last week. Since then, both third-party rank tracking tools and even Google Search Console appear to be reporting unusual or inaccurate data.
🔍 𝗪𝗵𝗮𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝗱
- The &num=100 parameter no longer works — SERPs cap at 10 results per page.
- For rank trackers, this means 10x the crawl cost to collect the same dataset. Many tools are already showing “missing” or skewed reporting until workarounds are in place.
- In GSC, SEOs are noticing sharp drops in desktop impressions with corresponding spikes in average position. (As Brodie Clark flagged, this isn’t just you — it’s systemic.)
📉 𝗜𝗺𝗽𝗮𝗰𝘁
- Expect your ranking visibility reports to look strange this week.
- Data pipelines in GSC + third-party tools may need time to stabilize.
- The change effectively breaks decades of rank-checking assumptions about full-SERP data capture.
⚠️ 𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀
- If you’re making decisions based on GSC or rank trackers this week, add context.
- Watch for tool announcements (Semrush + AccuRanker have already confirmed issues).
- This could signal Google tightening control over scraping/data collection — and if permanent, it reshapes how we track SEO performance.
SEOs: how are you adjusting your monitoring/reporting workflows given this shift? Curious if anyone’s experimenting with new rank estimation or impression modeling approaches.
#SEO #RankTracking #GoogleSearch #SearchConsole #DataReliability
17 comments
Author:
Search Engine Land
Sep 20, 2025 05:52 AM
repost
📉 Noticed a sudden drop in your Google Search Console impressions recently?
You’re not alone.
Google has quietly removed support for the &num=100 search parameter—an update that’s drastically affecting how impressions are reported, especially for desktop. SEO tools are scrambling. Dashboards are glitching. And average position metrics are looking artificially better while actual visibility declines. 😬
🔍 Google’s John Mueller even chimed in with a cryptic (but telling) response:
“Maybe the real impressions were the friends we made along the way.”
In our latest article, we break down:
✅ Why this is happening
✅ How it's impacting SEO tools and rank tracking
✅ What Google has officially (and unofficially) said
✅ What SEO agencies and website owners should do now
✅ What the future holds in a world of AI Overviews and zero-click SERPs
👉 If you're relying on GSC data or SERP tools to guide your SEO strategy—you need to read this.
🧠 Read the full breakdown here:
https://lnkd.in/g7wwN-PB
💬 Has your site been affected? Let us know what you’re seeing in your reports.
#SEO #GoogleSearchConsole #SearchUpdates #DigitalMarketing #SearchImpressions #AIO #GEO #AIsearch #ZeroClickSearch #SEO2025 #DigitalPresence
You’re not alone.
Google has quietly removed support for the &num=100 search parameter—an update that’s drastically affecting how impressions are reported, especially for desktop. SEO tools are scrambling. Dashboards are glitching. And average position metrics are looking artificially better while actual visibility declines. 😬
🔍 Google’s John Mueller even chimed in with a cryptic (but telling) response:
“Maybe the real impressions were the friends we made along the way.”
In our latest article, we break down:
✅ Why this is happening
✅ How it's impacting SEO tools and rank tracking
✅ What Google has officially (and unofficially) said
✅ What SEO agencies and website owners should do now
✅ What the future holds in a world of AI Overviews and zero-click SERPs
👉 If you're relying on GSC data or SERP tools to guide your SEO strategy—you need to read this.
🧠 Read the full breakdown here:
https://lnkd.in/g7wwN-PB
💬 Has your site been affected? Let us know what you’re seeing in your reports.
#SEO #GoogleSearchConsole #SearchUpdates #DigitalMarketing #SearchImpressions #AIO #GEO #AIsearch #ZeroClickSearch #SEO2025 #DigitalPresence
0 comments
Author:
Digital Presence
Sep 20, 2025 04:43 AM
regular
🏗️ Planning to build your dream home?
Don’t let construction surprises catch you off guard.
We’ve put together the ultimate Home Building Australia Home Building Inspections Checklist—including city-specific processes, key inspection stages, and trusted companies across Australia.🔧 From foundation to finish, know what to check and when.
📖 Read the full guide here: https://lnkd.in/gJ3WZ_c9
#HomeBuilding #BuildingInspection #NewHomes #HouseAndLandPackages #ConstructionChecklist #PropertyTips #BuildingAustralia #RealEstateAustralia
Don’t let construction surprises catch you off guard.
We’ve put together the ultimate Home Building Australia Home Building Inspections Checklist—including city-specific processes, key inspection stages, and trusted companies across Australia.🔧 From foundation to finish, know what to check and when.
📖 Read the full guide here: https://lnkd.in/gJ3WZ_c9
#HomeBuilding #BuildingInspection #NewHomes #HouseAndLandPackages #ConstructionChecklist #PropertyTips #BuildingAustralia #RealEstateAustralia
0 comments
Author:
📊 Louie Ramos
Sep 15, 2025 08:21 AM
regular
Australia Fast-Forwards 5% Deposit Scheme for First Home Buyers – What It Means for New Homes and the Economy. #economy #homebuilding #construction
https://lnkd.in/gHdUvuip
https://lnkd.in/gHdUvuip
0 comments
Author:
📊 Louie Ramos
Sep 09, 2025 04:59 PM
regular
Three months of website traffic data show a clear shift in the search landscape. The rise in AI traffic is a new normal, and it's no surprise. What's unexpected is Bing's increased traffic share. Thoughts?
✅ 41% Google
✅ 26% Bing
✅ 5% ChatGPT
#seo #ai #bing #google #construction #digitalmarketing
✅ 41% Google
✅ 26% Bing
✅ 5% ChatGPT
#seo #ai #bing #google #construction #digitalmarketing
5 comments
Author:
📊 Louie Ramos
Jul 20, 2025 02:43 AM
quote
Swift and smooth, what a statement! ✅️
0 comments
Author:
📊 Louie Ramos
Jul 18, 2025 09:19 AM
regular
✅️ If 'Andy Byron' isn't in your search history today, you're missing the internet's biggest plot twist. 😉 #ViralVibes #andybyron #seo #astronomer
3 comments
Author:
📊 Louie Ramos
Jul 18, 2025 07:05 AM
repost
Want to stand out in AI summaries, FAQs, and visual search? Schema markup is your hidden SEO weapon. Learn how to use it in 2025.
https://lnkd.in/gtNtts2p
#SchemaMarkup #StructuredData #SEO2025 #SERPFeatures #DigitalPresence
https://lnkd.in/gtNtts2p
#SchemaMarkup #StructuredData #SEO2025 #SERPFeatures #DigitalPresence
0 comments
Author:
Digital Presence
Jul 15, 2025 05:44 AM
repost
Stop chasing the algorithm and start building SEO that lasts. Here’s how to create a resilient strategy built on EEAT, content clusters, and UX.
https://lnkd.in/gQ8JStqV
#AlgorithmUpdate #EEAT #SEO2025 #GoogleRanking #DigitalPresence
https://lnkd.in/gQ8JStqV
#AlgorithmUpdate #EEAT #SEO2025 #GoogleRanking #DigitalPresence
0 comments
Author:
Digital Presence
Jul 10, 2025 05:57 AM
regular
🔍 At Digital Presence, we don’t just follow Google’s algorithm—we understand it.
Here’s a perfect example of how we’ve helped 2 different companies dominate the new AI Overviews for high-intent search terms like:
✅ "Who are the best shed manufacturers in Sydney"
✅ "Who are the top home extension companies in Sydney" (check the comment section)
By strategically leveraging a single website, we positioned both brands in Google’s AI-generated top recommendations. That’s the power of smart SEO + AI insight.
📈 Want to be next? Let’s talk.
#AISEO #GoogleAIOverviews #DigitalPresence #LeadGeneration #ShedManufacturers #HomeExtensions #SEOExperts #SydneySEO
Here’s a perfect example of how we’ve helped 2 different companies dominate the new AI Overviews for high-intent search terms like:
✅ "Who are the best shed manufacturers in Sydney"
✅ "Who are the top home extension companies in Sydney" (check the comment section)
By strategically leveraging a single website, we positioned both brands in Google’s AI-generated top recommendations. That’s the power of smart SEO + AI insight.
📈 Want to be next? Let’s talk.
#AISEO #GoogleAIOverviews #DigitalPresence #LeadGeneration #ShedManufacturers #HomeExtensions #SEOExperts #SydneySEO
1 comments
Author:
📊 Louie Ramos
Jul 08, 2025 07:05 AM
repost
Core Web Vitals, scroll depth, and dwell time aren’t just UX metrics—they’re SEO power signals. See how user experience is changing how sites rank.
https://lnkd.in/gitGKBdQ
#UXSEO #CoreWebVitals #SEOTrends #WebsitePerformance #DigitalPresence
https://lnkd.in/gitGKBdQ
#UXSEO #CoreWebVitals #SEOTrends #WebsitePerformance #DigitalPresence
0 comments
Author:
Digital Presence
Jul 01, 2025 03:13 PM
repost
If only, would you? 😄
#ai #construction #chatgpt #sydneybuild.#melbournebuild
#ai #construction #chatgpt #sydneybuild.#melbournebuild
0 comments
Author:
Home Building Australia
Jun 27, 2025 05:18 AM
repost
Voice assistants and image-based searches are rewriting the SEO playbook. If you're not optimising for how people speak and see, you're leaving traffic—and conversions—on the table. Learn how to stay ahead in 2025 with voice and visual search strategies that actually work.
🔗 https://lnkd.in/guBpz2RR
#VoiceSearchSEO #VisualSearchOptimisation #SmartSpeakerMarketing #GoogleLensSEO #FutureOfSearch #AISEO #SEO2025 #DigitalPresence
🔗 https://lnkd.in/guBpz2RR
#VoiceSearchSEO #VisualSearchOptimisation #SmartSpeakerMarketing #GoogleLensSEO #FutureOfSearch #AISEO #SEO2025 #DigitalPresence
0 comments
Author:
Digital Presence
Jun 24, 2025 03:51 AM
repost
In 2025, your content isn’t just for humans—it’s for machines too. Learn how to create AI-ready content that ranks across platforms like ChatGPT, Perplexity, SGE and Gemini.
🔗 https://lnkd.in/gV-QJGEA
#AIMarketing #SEOForAI #ContentForChatGPT #SGESEO #AIOptimisation #FutureOfSearch #DigitalMarketingStrategy #DigitalPresence
🔗 https://lnkd.in/gV-QJGEA
#AIMarketing #SEOForAI #ContentForChatGPT #SGESEO #AIOptimisation #FutureOfSearch #DigitalMarketingStrategy #DigitalPresence
0 comments
Author:
Digital Presence
Jun 20, 2025 04:02 AM
regular
✅ AI Overviews result... #seo #digitalmarketing #experience #results #aimode #ai Digital Presence
0 comments
Author:
📊 Louie Ramos
Jun 20, 2025 03:13 AM
repost
Discover how consultants and service businesses are using new LinkedIn features to attract, nurture and convert high-value leads.
🔗 https://lnkd.in/g9jaRwQf
#LinkedInMarketing #B2BLeadGen #LinkedInTips #SocialSelling #ConsultantMarketing #ProfessionalBranding #LinkedInStrategy #DigitalPresence
🔗 https://lnkd.in/g9jaRwQf
#LinkedInMarketing #B2BLeadGen #LinkedInTips #SocialSelling #ConsultantMarketing #ProfessionalBranding #LinkedInStrategy #DigitalPresence
0 comments
Author:
Digital Presence
Jun 17, 2025 01:44 PM
repost
In a sea of content, only the bold stand out. See how brands can win the scroll war on TikTok, Reels, Shorts and beyond with content that actually stops the thumb.
🔗 https://lnkd.in/gRtcxxfT
#ContentMarketing #VideoMarketing #ShortFormVideo #ReelsMarketing #TikTokForBusiness #ThumbStoppingContent #ContentThatConverts #DigitalPresence
🔗 https://lnkd.in/gRtcxxfT
#ContentMarketing #VideoMarketing #ShortFormVideo #ReelsMarketing #TikTokForBusiness #ThumbStoppingContent #ContentThatConverts #DigitalPresence
0 comments
Author:
Digital Presence
Jun 17, 2025 01:44 PM
repost
More customers are engaging with your business before they ever visit your website. Learn why your Google Business Profile might be your most important asset—and how to optimise it.
🔗 https://lnkd.in/gz-bZb4p
#GoogleBusinessProfile #LocalSEO #MapsMarketing #GoogleMyBusinessTips #LocalBusinessMarketing #SEO2025 #SearchVisibility #DigitalPresence
🔗 https://lnkd.in/gz-bZb4p
#GoogleBusinessProfile #LocalSEO #MapsMarketing #GoogleMyBusinessTips #LocalBusinessMarketing #SEO2025 #SearchVisibility #DigitalPresence
0 comments
Author:
Digital Presence
Jun 17, 2025 08:12 AM
repost
High traffic means nothing if your site doesn’t convert. Discover how to align SEO and conversion optimisation to drive real revenue, not just rankings.
🔗 https://lnkd.in/gjeppw3f
#SEOVsCRO #ConversionOptimisation #TrafficToLeads #SEOStrategy #DigitalGrowth #WebsiteOptimisation #MarketingROI #DigitalPresence
🔗 https://lnkd.in/gjeppw3f
#SEOVsCRO #ConversionOptimisation #TrafficToLeads #SEOStrategy #DigitalGrowth #WebsiteOptimisation #MarketingROI #DigitalPresence
0 comments
Author:
Digital Presence
Jun 13, 2025 06:30 AM
repost
Want to rank in 2025? You’ll need more than keywords. Learn how to build real-world Experience, Expertise, Authority and Trust in every piece of content.
🔗 https://lnkd.in/gWa36RWT
#EEATSEO #GoogleRankingTips #SEOTrustSignals #ContentAuthority #SEOCredibility #TrustInMarketing #SEOContentStrategy #DigitalPresence
🔗 https://lnkd.in/gWa36RWT
#EEATSEO #GoogleRankingTips #SEOTrustSignals #ContentAuthority #SEOCredibility #TrustInMarketing #SEOContentStrategy #DigitalPresence
0 comments
Author:
Digital Presence
Jun 10, 2025 03:46 AM
repost
AI is powerful, but it’s not a replacement for strategy. Here’s what to automate and what still needs the human touch in your marketing stack.
🔗 https://lnkd.in/gP3feRiq
#AIInMarketing #MarketingAutomation #HumanVsAI #MarketingStrategy #ContentAutomation #DigitalMarketing2025 #SmartMarketing #DigitalPresence
🔗 https://lnkd.in/gP3feRiq
#AIInMarketing #MarketingAutomation #HumanVsAI #MarketingStrategy #ContentAutomation #DigitalMarketing2025 #SmartMarketing #DigitalPresence
0 comments
Author:
Digital Presence
Jun 07, 2025 01:51 AM
repost
Branding in July & August 2025 is all about connection, creativity, and purpose.
In our latest blog, we break down the top branding trends you can’t ignore such as AI-powered design, hyper-local messaging, community-driven storytelling, and emotionally authentic content.
✅ Learn how brands like yours are standing out
✅ Practical tips to apply these trends today
✅ Why realness beats perfection in 2025
Read now! You might get inspired!
https://lnkd.in/gmeBzuhz
#Branding2025 #MarketingTrends #DigitalBranding #AIbranding #AuthenticMarketing #GrowWithDigitalPresence
In our latest blog, we break down the top branding trends you can’t ignore such as AI-powered design, hyper-local messaging, community-driven storytelling, and emotionally authentic content.
✅ Learn how brands like yours are standing out
✅ Practical tips to apply these trends today
✅ Why realness beats perfection in 2025
Read now! You might get inspired!
https://lnkd.in/gmeBzuhz
#Branding2025 #MarketingTrends #DigitalBranding #AIbranding #AuthenticMarketing #GrowWithDigitalPresence
0 comments
Author:
Digital Presence
Jun 06, 2025 03:20 AM
repost
More customers are engaging with your business before they ever visit your website. Learn why your Google Business Profile might be your most important asset—and how to optimise it.
🔗 https://lnkd.in/gz-bZb4p
#GoogleBusinessProfile #LocalSEO #MapsMarketing #GoogleMyBusinessTips #LocalBusinessMarketing #SEO2025 #SearchVisibility #DigitalPresence
🔗 https://lnkd.in/gz-bZb4p
#GoogleBusinessProfile #LocalSEO #MapsMarketing #GoogleMyBusinessTips #LocalBusinessMarketing #SEO2025 #SearchVisibility #DigitalPresence
0 comments
Author:
Digital Presence
Jun 02, 2025 06:40 AM
repost
Most businesses don’t fail because they lack ideas. They fail because their marketing can’t scale.
I’ve worked with hundreds of companies that hit a plateau. Not because their offer wasn’t good — but because their marketing wasn’t built to grow.
Here’s what I often see:
Marketing run by a patchwork of disconnected freelancers or agencies
No unified strategy across SEO, ads, and content
Leads coming in, but sales teams overwhelmed or misaligned
No data clarity — just guesswork
Scaling isn’t about doing more. It’s about doing the right things, in the right order, with repeatable systems behind them.
As a strategist, my job is to:
✅ Audit what’s working (and what’s just noise)
✅ Align your marketing channels to your sales goals
✅ Design a roadmap that doesn’t just “look good,” but delivers on growth
If you’re serious about scaling but stuck in reactive mode — let's chat.
www.louieramos.com
— Louie Ramos
Marketing Strategist | Fractional CMO | Growth Advisor
#MarketingStrategy #ScaleWithClarity #LouieRamos #FractionalCMO #GrowthMarketing #B2BMarketing #DigitalStrategy #BusinessScaling
I’ve worked with hundreds of companies that hit a plateau. Not because their offer wasn’t good — but because their marketing wasn’t built to grow.
Here’s what I often see:
Marketing run by a patchwork of disconnected freelancers or agencies
No unified strategy across SEO, ads, and content
Leads coming in, but sales teams overwhelmed or misaligned
No data clarity — just guesswork
Scaling isn’t about doing more. It’s about doing the right things, in the right order, with repeatable systems behind them.
As a strategist, my job is to:
✅ Audit what’s working (and what’s just noise)
✅ Align your marketing channels to your sales goals
✅ Design a roadmap that doesn’t just “look good,” but delivers on growth
If you’re serious about scaling but stuck in reactive mode — let's chat.
www.louieramos.com
— Louie Ramos
Marketing Strategist | Fractional CMO | Growth Advisor
#MarketingStrategy #ScaleWithClarity #LouieRamos #FractionalCMO #GrowthMarketing #B2BMarketing #DigitalStrategy #BusinessScaling
0 comments
Author:
Louie Ramos SEO Expert
May 30, 2025 01:27 PM
repost
What if your website could talk back?
Today’s customers expect instant answers—and your marketing needs to deliver.
This blog shows you how to use:
✅ AI chatbots
✅ Live chat
✅ Social DMs
...to turn cold traffic into warm leads and valued relationships.
Start the conversation: https://lnkd.in/gt_M5z-v
#ConversationalMarketing #Chatbots #LiveChat #CustomerExperience #GrowWithDigitalPresence
Today’s customers expect instant answers—and your marketing needs to deliver.
This blog shows you how to use:
✅ AI chatbots
✅ Live chat
✅ Social DMs
...to turn cold traffic into warm leads and valued relationships.
Start the conversation: https://lnkd.in/gt_M5z-v
#ConversationalMarketing #Chatbots #LiveChat #CustomerExperience #GrowWithDigitalPresence
0 comments
Author:
Digital Presence
May 29, 2025 03:29 PM
repost
Strategy > Tactics.
We've seen it all—clients spending thousands on Google Ads with no real ROI, websites ranking high for keywords that don’t convert, or social media campaigns focused on reach rather than results.
Digital marketing isn't about doing more, it’s about doing what works...for your business.
Here's what Digital Presence focus on instead:
- High-intent traffic that leads to sales, not just visits
- Conversion-first SEO that aligns with real business goals
- AI-driven strategy to cut costs, speed up execution, and gain deeper insights
- Partnership-based approach — not one-size-fits-all services
If your current marketing isn’t aligned with your business objectives, it’s time to talk. Let’s turn your digital presence into a true growth engine. Call 1300 867 726 today!
#DigitalPresence #DigitalMarketing #SEO #GoogleAds #AIinMarketing #BusinessGrowth #MarketingStrategy #ConversionOptimisation #B2BMarketing
We've seen it all—clients spending thousands on Google Ads with no real ROI, websites ranking high for keywords that don’t convert, or social media campaigns focused on reach rather than results.
Digital marketing isn't about doing more, it’s about doing what works...for your business.
Here's what Digital Presence focus on instead:
- High-intent traffic that leads to sales, not just visits
- Conversion-first SEO that aligns with real business goals
- AI-driven strategy to cut costs, speed up execution, and gain deeper insights
- Partnership-based approach — not one-size-fits-all services
If your current marketing isn’t aligned with your business objectives, it’s time to talk. Let’s turn your digital presence into a true growth engine. Call 1300 867 726 today!
#DigitalPresence #DigitalMarketing #SEO #GoogleAds #AIinMarketing #BusinessGrowth #MarketingStrategy #ConversionOptimisation #B2BMarketing
0 comments
Author:
Digital Presence
May 29, 2025 10:09 AM
repost
In the last 12 months alone, I’ve helped multiple businesses uncover:
- Google Ads campaigns running with no conversion tracking
- SEO budgets wasted on low-intent, irrelevant keywords
- Agencies reporting on impressions instead of actual ROI
And the worst part? Most of them didn’t even know they were leaking money.
Here’s the truth:
Marketing doesn’t need to be “more expensive” to work, just more strategic
Every dollar should be tied to a clear outcome: leads, sales, or scalable brand equity
Tools, tactics, and platforms mean nothing without the right direction
If you're investing in marketing but not seeing measurable business growth, chances are, you’re spending in the wrong places.
Let’s fix that.
Let’s turn waste into wins.
— Louie Ramos
Marketing Strategist | Advisor | Fractional CMO
#MarketingStrategy #WastedSpend #MarketingAudit #LouieRamos #DigitalMarketing #MarketingEfficiency #FractionalCMO #BusinessGrowth #LeadGeneration
- Google Ads campaigns running with no conversion tracking
- SEO budgets wasted on low-intent, irrelevant keywords
- Agencies reporting on impressions instead of actual ROI
And the worst part? Most of them didn’t even know they were leaking money.
Here’s the truth:
Marketing doesn’t need to be “more expensive” to work, just more strategic
Every dollar should be tied to a clear outcome: leads, sales, or scalable brand equity
Tools, tactics, and platforms mean nothing without the right direction
If you're investing in marketing but not seeing measurable business growth, chances are, you’re spending in the wrong places.
Let’s fix that.
Let’s turn waste into wins.
— Louie Ramos
Marketing Strategist | Advisor | Fractional CMO
#MarketingStrategy #WastedSpend #MarketingAudit #LouieRamos #DigitalMarketing #MarketingEfficiency #FractionalCMO #BusinessGrowth #LeadGeneration
0 comments
Author:
Louie Ramos SEO Expert
May 27, 2025 04:11 AM
regular
Are you facing challenges with your PPC campaigns not delivering the desired results? It's a common issue many businesses encounter.
The key lies not in pumping more money into marketing but in crafting a tailored strategy based on audience insights, funnel optimization, and ROI-driven choices.
Drawing from over two decades of experience in digital marketing, I've assisted brands in cutting down on wasted ad expenditure and reallocating resources towards high-converting campaigns.
✅ Witness one client slash their monthly ad spend by 40% while tripling lead generation.
✅ Another saw a doubling of conversions within three months without increasing the budget, thanks to a smarter strategy.
Marketing shouldn't be a shot in the dark.
Let's delve into strategic planning, not just surface-level tactics.
#DigitalMarketingStrategy #AdSpend #MarketingAudit #PPC #MarketingConsultant #FractionalCMO #MarketingROI #GrowthStrategy #GoogleAds #BusinessClarity
Connect with me for a more targeted approach: https://lnkd.in/gWz_xKbW
The key lies not in pumping more money into marketing but in crafting a tailored strategy based on audience insights, funnel optimization, and ROI-driven choices.
Drawing from over two decades of experience in digital marketing, I've assisted brands in cutting down on wasted ad expenditure and reallocating resources towards high-converting campaigns.
✅ Witness one client slash their monthly ad spend by 40% while tripling lead generation.
✅ Another saw a doubling of conversions within three months without increasing the budget, thanks to a smarter strategy.
Marketing shouldn't be a shot in the dark.
Let's delve into strategic planning, not just surface-level tactics.
#DigitalMarketingStrategy #AdSpend #MarketingAudit #PPC #MarketingConsultant #FractionalCMO #MarketingROI #GrowthStrategy #GoogleAds #BusinessClarity
Connect with me for a more targeted approach: https://lnkd.in/gWz_xKbW
1 comments
Author:
📊 Louie Ramos
May 26, 2025 05:00 AM
repost
Are you ready to compete without the click?
If not, it’s time to shift your SEO strategy from just “ranking” to visibility + credibility right on the results page. At Digital Presence, we help you optimise for answers, not just clicks.
Call 1300 867 726 to get started.
https://lnkd.in/gEJbsuP
#ZeroClickSEO #FeaturedSnippets #SEOTrends2025 #SearchMarketing #SERPvisibility #AISEO #ContentStrategy #LocalSEO #GenerativeSearch
If not, it’s time to shift your SEO strategy from just “ranking” to visibility + credibility right on the results page. At Digital Presence, we help you optimise for answers, not just clicks.
Call 1300 867 726 to get started.
https://lnkd.in/gEJbsuP
#ZeroClickSEO #FeaturedSnippets #SEOTrends2025 #SearchMarketing #SERPvisibility #AISEO #ContentStrategy #LocalSEO #GenerativeSearch
0 comments
Author:
Digital Presence
May 26, 2025 04:59 AM
repost
I’ve lost count of how many businesses come to me with this problem:
“We’re spending thousands on Google Ads/Facebook Ads, but we’re not getting results.”
Here’s the truth:
Most businesses don’t need more marketing.
They need the right strategy — built on audience insight, funnel clarity, and ROI-focused decisions.
With 20+ years in digital marketing, I’ve helped brands slash wasted ad spend and redirect that budget toward campaigns that actually convert.
✅ One client reduced their monthly ad spend by 40% and tripled their leads
✅ Another doubled conversions in 3 months — same budget, smarter strategy
Marketing shouldn’t feel like guesswork.
Let’s talk strategy — not just tactics.
https://lnkd.in/gWz_xKbW
#DigitalMarketingStrategy #AdSpend #MarketingAudit #PPC #MarketingConsultant #LouieRamos #FractionalCMO #MarketingROI #GrowthStrategy #GoogleAds #BusinessClarity
“We’re spending thousands on Google Ads/Facebook Ads, but we’re not getting results.”
Here’s the truth:
Most businesses don’t need more marketing.
They need the right strategy — built on audience insight, funnel clarity, and ROI-focused decisions.
With 20+ years in digital marketing, I’ve helped brands slash wasted ad spend and redirect that budget toward campaigns that actually convert.
✅ One client reduced their monthly ad spend by 40% and tripled their leads
✅ Another doubled conversions in 3 months — same budget, smarter strategy
Marketing shouldn’t feel like guesswork.
Let’s talk strategy — not just tactics.
https://lnkd.in/gWz_xKbW
#DigitalMarketingStrategy #AdSpend #MarketingAudit #PPC #MarketingConsultant #LouieRamos #FractionalCMO #MarketingROI #GrowthStrategy #GoogleAds #BusinessClarity
0 comments
Author:
Louie Ramos SEO Expert
May 25, 2025 08:54 AM
repost
Because we don’t just do SEO — we build growth engines.
At Digital Presence, we specialise in industries where leads matter more than likes. From construction companies to small home building services, we deliver high-quality inbound leads using:
🔍 Local SEO that dominates “near me” searches
📈 Google Ads campaigns with proven ROI
🧠 AI-powered strategies, crafted by marketers — not robots
📊 Real-time reporting with zero fluff
🌏 Global reach, local focus — we rank clients in AU, US, UK & more
With over 20 years of experience, we’ve helped hundreds of businesses scale their digital presence into real-world revenue.
We grow your leads, not just your impressions.
#DigitalPresence #LocalSEOExperts #GoogleAdsAgency #ConstructionMarketing #LegalMarketing #TradieMarketing #LeadGenerationSpecialists #AISEO
At Digital Presence, we specialise in industries where leads matter more than likes. From construction companies to small home building services, we deliver high-quality inbound leads using:
🔍 Local SEO that dominates “near me” searches
📈 Google Ads campaigns with proven ROI
🧠 AI-powered strategies, crafted by marketers — not robots
📊 Real-time reporting with zero fluff
🌏 Global reach, local focus — we rank clients in AU, US, UK & more
With over 20 years of experience, we’ve helped hundreds of businesses scale their digital presence into real-world revenue.
We grow your leads, not just your impressions.
#DigitalPresence #LocalSEOExperts #GoogleAdsAgency #ConstructionMarketing #LegalMarketing #TradieMarketing #LeadGenerationSpecialists #AISEO
0 comments
Author:
Digital Presence
May 23, 2025 02:34 PM
repost
Not all AI tools are created equal — and Aussie businesses deserve the real story. At Digital Presence, we cut through the noise and focus on what actually drives results.
There are both:
✅ AI tools we trust and use strategically to ASSIST our SEO strategies
🚫 Overhyped tools that damage SEO and really are too good to be true
At Digital Presence we're about real strategies and real results, not shiny distractions.
If you need help navigating the future of digital marketing (without the fluff), send us a message today!
#DigitalPresence #AItools #SEO #DigitalMarketingAustralia #RealResults
There are both:
✅ AI tools we trust and use strategically to ASSIST our SEO strategies
🚫 Overhyped tools that damage SEO and really are too good to be true
At Digital Presence we're about real strategies and real results, not shiny distractions.
If you need help navigating the future of digital marketing (without the fluff), send us a message today!
#DigitalPresence #AItools #SEO #DigitalMarketingAustralia #RealResults
0 comments
Author:
Digital Presence
May 23, 2025 02:27 AM
repost
Welcome to the age of AEO – Answer Engine Optimisation.
AI assistants like ChatGPT and voice search platforms are rewriting the rules. If your content isn’t optimised to be the answer, you’re already behind.
Learn how to:
✅ Optimise for AI-driven search
✅ Get featured in zero-click answers
✅ Future-proof your visibility in 2025
📖 Read the full blog: https://lnkd.in/gy2V-GCZ
#AEO #AISEO #DigitalMarketing2025 #SearchInnovation #AnswerEngineOptimisation #GrowWithDigitalPresence
AI assistants like ChatGPT and voice search platforms are rewriting the rules. If your content isn’t optimised to be the answer, you’re already behind.
Learn how to:
✅ Optimise for AI-driven search
✅ Get featured in zero-click answers
✅ Future-proof your visibility in 2025
📖 Read the full blog: https://lnkd.in/gy2V-GCZ
#AEO #AISEO #DigitalMarketing2025 #SearchInnovation #AnswerEngineOptimisation #GrowWithDigitalPresence
0 comments
Author:
Digital Presence
May 22, 2025 04:20 AM
repost
Too many business owners are stuck juggling agencies, ads, and channels...
📉 with no clear direction
📉 wasting budget on what isn’t working
📉 and still not seeing consistent leads or sales
As a Digital Marketing Strategist, my role is to cut through the noise. I work closely with business owners and internal teams to:
✅ Diagnose what’s really holding growth back
✅ Eliminate wasted spend on underperforming channels
✅ Build strategic marketing plans with sales at the centre
✅ Align every effort to one goal: revenue
I don’t just manage campaigns — I provide clarity. When you’re clear on the problem, the solution becomes simple.
If your business has a strong product or service but your marketing feels messy, reactive, or ineffective — let’s talk.
You don’t need more noise. You need a strategy that works.
https://lnkd.in/gWz_xKbW
#LouieRamos #DigitalMarketingStrategist #MarketingConsultant #LeadGeneration #MarketingClarity #BusinessGrowth #StopWastingBudget #SEO #GoogleAds #MarketingThatWorks #FractionalCMO #DigitalPresence
📉 with no clear direction
📉 wasting budget on what isn’t working
📉 and still not seeing consistent leads or sales
As a Digital Marketing Strategist, my role is to cut through the noise. I work closely with business owners and internal teams to:
✅ Diagnose what’s really holding growth back
✅ Eliminate wasted spend on underperforming channels
✅ Build strategic marketing plans with sales at the centre
✅ Align every effort to one goal: revenue
I don’t just manage campaigns — I provide clarity. When you’re clear on the problem, the solution becomes simple.
If your business has a strong product or service but your marketing feels messy, reactive, or ineffective — let’s talk.
You don’t need more noise. You need a strategy that works.
https://lnkd.in/gWz_xKbW
#LouieRamos #DigitalMarketingStrategist #MarketingConsultant #LeadGeneration #MarketingClarity #BusinessGrowth #StopWastingBudget #SEO #GoogleAds #MarketingThatWorks #FractionalCMO #DigitalPresence
0 comments
Author:
Louie Ramos SEO Expert
May 19, 2025 07:59 AM
regular
Reflecting on the incredible experience of speaking at Sydney Build Expo last week was truly remarkable.
Addressing three packed halls filled with builders, developers, and industry professionals provided a platform to convey a crucial message for construction businesses today: Digital marketing has transitioned from a mere luxury to an essential cornerstone for future growth.
With over 20 years of expertise as a digital marketing strategist, I've collaborated with businesses locally in Australia and globally to achieve key objectives:
✅️ Enhancing Google rankings
✅️ Increasing the generation of qualified leads
✅️ Initiating targeted ad campaigns
✅️ Integrating AI tools to streamline marketing processes efficiently
During the session, I delved into strategies for construction and trade businesses to capitalise on #SEO, Google Ads, and AI, positioning themselves ahead in a competitive landscape. The industry's readiness for evolution was palpable.
Representing Digital Presence as the Official Digital Marketing Partner of Sydney Build was an honor, and I eagerly anticipate replicating this experience at Melbourne Build Expo soon.
To all attendees and those who connected post-event, I extend my gratitude.
Remember, your next lead won't come from a flyer; it'll stem from search... ⌨️🔎
#LouieRamos #DigitalMarketingStrategist #SydneyBuildExpo2025 #ConstructionMarketing #SEOforBuilders #AIinMarketing #GoogleAds #DigitalPresence #LeadGeneration #MelbourneBuildExpo #TradieMarketing #PublicSpeaker #IndustryExpert
https://lnkd.in/gWz_xKbW
Addressing three packed halls filled with builders, developers, and industry professionals provided a platform to convey a crucial message for construction businesses today: Digital marketing has transitioned from a mere luxury to an essential cornerstone for future growth.
With over 20 years of expertise as a digital marketing strategist, I've collaborated with businesses locally in Australia and globally to achieve key objectives:
✅️ Enhancing Google rankings
✅️ Increasing the generation of qualified leads
✅️ Initiating targeted ad campaigns
✅️ Integrating AI tools to streamline marketing processes efficiently
During the session, I delved into strategies for construction and trade businesses to capitalise on #SEO, Google Ads, and AI, positioning themselves ahead in a competitive landscape. The industry's readiness for evolution was palpable.
Representing Digital Presence as the Official Digital Marketing Partner of Sydney Build was an honor, and I eagerly anticipate replicating this experience at Melbourne Build Expo soon.
To all attendees and those who connected post-event, I extend my gratitude.
Remember, your next lead won't come from a flyer; it'll stem from search... ⌨️🔎
#LouieRamos #DigitalMarketingStrategist #SydneyBuildExpo2025 #ConstructionMarketing #SEOforBuilders #AIinMarketing #GoogleAds #DigitalPresence #LeadGeneration #MelbourneBuildExpo #TradieMarketing #PublicSpeaker #IndustryExpert
https://lnkd.in/gWz_xKbW
0 comments
Author:
📊 Louie Ramos
May 19, 2025 04:29 AM
repost
Over the past week, we’ve been catching up with businesses we met at the Sydney Build Expo, and one thing is clear — the construction industry is ready to take digital marketing seriously.
At Digital Presence, we partner with construction and trade businesses across Australia to help them generate more leads, rank higher on Google, and grow faster with smart, data-driven marketing.
From SEO and Google Ads to local visibility and AI-powered strategy — our clients aren’t just getting clicks, they’re getting results.
Swipe through to see how we’re helping businesses in the construction industry scale their success — and what they had to say about it.
#DigitalPresence #ConstructionMarketing #ClientResults #SEOforTradies #LeadGeneration #GoogleAdsExperts #MarketingForBuilders #RealResults #TradieMarketing #SydneyBuild #TestimonialCarousel
At Digital Presence, we partner with construction and trade businesses across Australia to help them generate more leads, rank higher on Google, and grow faster with smart, data-driven marketing.
From SEO and Google Ads to local visibility and AI-powered strategy — our clients aren’t just getting clicks, they’re getting results.
Swipe through to see how we’re helping businesses in the construction industry scale their success — and what they had to say about it.
#DigitalPresence #ConstructionMarketing #ClientResults #SEOforTradies #LeadGeneration #GoogleAdsExperts #MarketingForBuilders #RealResults #TradieMarketing #SydneyBuild #TestimonialCarousel
0 comments
Author:
Digital Presence
May 18, 2025 02:53 AM
repost
Still reflecting on what an incredible experience it was to speak at Sydney Build Expo last week.
Standing in front of 3 packed halls full of builders, developers, and industry professionals, I had the opportunity to share one of the most important messages for construction businesses today:
Digital marketing is no longer a "nice to have" — it’s the foundation for future growth.
As a digital marketing strategist with 20+ years of experience, I’ve worked with businesses across Australia and globally to help them:
✅ Rank higher on Google
✅ Generate more qualified leads
✅ Launch targeted ad campaigns
✅ Embrace AI tools that make marketing faster, smarter, and more efficient
In my session, I unpacked exactly how construction and trade businesses can leverage SEO, Google Ads, and AI to stay ahead of the competition — and it was clear the industry is ready to evolve.
Grateful to represent Digital Presence as the Official Digital Marketing Partner of Sydney Build, and excited to do it all again soon at Melbourne Build Expo.
To everyone who attended or connected after the talk — thank you. Let’s keep the conversation going.
Your next lead isn’t coming from a flyer. It’s coming from search.
https://lnkd.in/gWz_xKbW
#LouieRamos #DigitalMarketingStrategist #SydneyBuildExpo2025 #ConstructionMarketing #SEOforBuilders #AIinMarketing #GoogleAds #DigitalPresence #LeadGeneration #MelbourneBuildExpo #TradieMarketing #PublicSpeaker #IndustryExpert
Standing in front of 3 packed halls full of builders, developers, and industry professionals, I had the opportunity to share one of the most important messages for construction businesses today:
Digital marketing is no longer a "nice to have" — it’s the foundation for future growth.
As a digital marketing strategist with 20+ years of experience, I’ve worked with businesses across Australia and globally to help them:
✅ Rank higher on Google
✅ Generate more qualified leads
✅ Launch targeted ad campaigns
✅ Embrace AI tools that make marketing faster, smarter, and more efficient
In my session, I unpacked exactly how construction and trade businesses can leverage SEO, Google Ads, and AI to stay ahead of the competition — and it was clear the industry is ready to evolve.
Grateful to represent Digital Presence as the Official Digital Marketing Partner of Sydney Build, and excited to do it all again soon at Melbourne Build Expo.
To everyone who attended or connected after the talk — thank you. Let’s keep the conversation going.
Your next lead isn’t coming from a flyer. It’s coming from search.
https://lnkd.in/gWz_xKbW
#LouieRamos #DigitalMarketingStrategist #SydneyBuildExpo2025 #ConstructionMarketing #SEOforBuilders #AIinMarketing #GoogleAds #DigitalPresence #LeadGeneration #MelbourneBuildExpo #TradieMarketing #PublicSpeaker #IndustryExpert
0 comments
Author:
Louie Ramos SEO Expert
May 14, 2025 03:18 AM
repost
From low visibility to high-ranking keywords across NSW — our tailored digital strategy delivered:
✅ 17 keywords in the Top 3
✅ 76 keywords ranking on Page 1
✅ SEO traffic up by 9.52%
✅ Google Ads traffic up by 53.45%
✅ Leads from SEO & Ads doubled
When precision meets performance, results speak for themselves.
💬 “Love the team at Digital Presence… nothing is too hard!” – Cassandra Buono
#SEO #GoogleAds #LeadGeneration #DigitalMarketing #CaseStudy #WaterTanks #LocalSEO #ConstructionMarketing #DigitalPresence #MarketingResults
✅ 17 keywords in the Top 3
✅ 76 keywords ranking on Page 1
✅ SEO traffic up by 9.52%
✅ Google Ads traffic up by 53.45%
✅ Leads from SEO & Ads doubled
When precision meets performance, results speak for themselves.
💬 “Love the team at Digital Presence… nothing is too hard!” – Cassandra Buono
#SEO #GoogleAds #LeadGeneration #DigitalMarketing #CaseStudy #WaterTanks #LocalSEO #ConstructionMarketing #DigitalPresence #MarketingResults
0 comments
Author:
Digital Presence
May 13, 2025 09:47 AM
repost
📊 Louie Ramos is your man when it comes to SEO!
#seo #business #growth
#seo #business #growth
2 comments
Author:
Adeal Rizvi - Property Strategist
May 13, 2025 06:54 AM
regular
✅️ Full Recap - Team Digital Presence at the Sydney Build Expo & my presentation about AI-Driven Digital Marketing. Check it out.
Another fantastic event Michael Wong & team! 👏
#seo #digitalmarketing #smallbusiness #sydneybuild2025 #sydneybuild #construction ##leadgeneration
Another fantastic event Michael Wong & team! 👏
#seo #digitalmarketing #smallbusiness #sydneybuild2025 #sydneybuild #construction ##leadgeneration
1 comments
Author:
📊 Louie Ramos
May 13, 2025 02:18 AM
repost
What a show! Sydney Build Expo 2025 was one for the books 🙌
From packed halls and powerhouse speakers to reconnecting with clients and making incredible new connections — this year’s event reminded us why we do what we do.
✅ Louie Ramos took the stage to speak on digital marketing in construction
✅ We caught up with old faces & met inspiring new ones
✅ And as the Official Digital Marketing Partner, we were proud to help drive the conversation on innovation, SEO, Google Ads & AI in the industry
Read our full recap of the event and see why it’s more than just a day off the tools!
https://lnkd.in/gEtifz4t
#SydneyBuild #DigitalPresence #ConstructionMarketing #SEOforTradies #LouieRamos #SydneyBuildExpo2025 #LeadGeneration #StallL50 #AIinConstruction #GoogleAdsExperts #DigitalMarketingInsights
From packed halls and powerhouse speakers to reconnecting with clients and making incredible new connections — this year’s event reminded us why we do what we do.
✅ Louie Ramos took the stage to speak on digital marketing in construction
✅ We caught up with old faces & met inspiring new ones
✅ And as the Official Digital Marketing Partner, we were proud to help drive the conversation on innovation, SEO, Google Ads & AI in the industry
Read our full recap of the event and see why it’s more than just a day off the tools!
https://lnkd.in/gEtifz4t
#SydneyBuild #DigitalPresence #ConstructionMarketing #SEOforTradies #LouieRamos #SydneyBuildExpo2025 #LeadGeneration #StallL50 #AIinConstruction #GoogleAdsExperts #DigitalMarketingInsights
0 comments
Author:
Digital Presence
May 12, 2025 05:40 AM
repost
Grateful to have been invited as a speaker at Sydney Build Expo 2025, where I shared insights on a topic I'm deeply passionate about:
Digital Marketing & AI in the Construction Industry.
With over two decades of experience helping businesses grow online, I’ve seen firsthand how powerful the right digital strategy can be — especially in industries like construction where the shift to online lead generation is accelerating.
From SEO and Google Ads to the integration of AI in sales and marketing workflows, the opportunities for tradies, builders, and suppliers are massive — if they know how to harness them.
Proud that Digital Presence, the agency I founded, was not only the Official Digital Marketing Partner of Sydney Build Expo but will also be partnering with the Melbourne Build Expo later this year.
To everyone who stopped by Stall L50, attended my session, or connected over new ideas — thank you. Let’s keep building smarter, faster, and more visible.
#LouieRamos #DigitalPresence #SydneyBuildExpo2025 #MelbourneBuildExpo #ConstructionMarketing #AIinConstruction #SEOforTradies #GoogleAdsExperts #LeadGeneration #DigitalStrategy #PublicSpeaker #MarketingLeadership
Digital Marketing & AI in the Construction Industry.
With over two decades of experience helping businesses grow online, I’ve seen firsthand how powerful the right digital strategy can be — especially in industries like construction where the shift to online lead generation is accelerating.
From SEO and Google Ads to the integration of AI in sales and marketing workflows, the opportunities for tradies, builders, and suppliers are massive — if they know how to harness them.
Proud that Digital Presence, the agency I founded, was not only the Official Digital Marketing Partner of Sydney Build Expo but will also be partnering with the Melbourne Build Expo later this year.
To everyone who stopped by Stall L50, attended my session, or connected over new ideas — thank you. Let’s keep building smarter, faster, and more visible.
#LouieRamos #DigitalPresence #SydneyBuildExpo2025 #MelbourneBuildExpo #ConstructionMarketing #AIinConstruction #SEOforTradies #GoogleAdsExperts #LeadGeneration #DigitalStrategy #PublicSpeaker #MarketingLeadership
0 comments
Author:
Louie Ramos SEO Expert
May 12, 2025 04:40 AM
repost
What a week at Sydney Build Expo 2025!
We had an incredible time connecting with the construction and design community.
✅ Caught up with old friends & clients
✅ Met some amazing new faces
✅ Made powerful industry connections
✅ Louie hit the stage to share digital marketing strategies tailored for the construction industry
✅ And we soaked up knowledge from so many brilliant speakers across the event
Massive thanks to everyone who dropped by Stall L50 to chat all things SEO, Google Ads, and lead generation. Your energy and passion made it unforgettable!
We’re proud to be the Official Digital Marketing Partner for this year’s show – and we’re already pumped for what’s next.
Let’s keep building 👷♂️📈
#SydneyBuild #SydneyBuildExpo2025 #DigitalPresence #ConstructionMarketing #SEOforTradies #GoogleAdsExperts #LeadGeneration #StallL50 #DigitalMarketingConstruction
We had an incredible time connecting with the construction and design community.
✅ Caught up with old friends & clients
✅ Met some amazing new faces
✅ Made powerful industry connections
✅ Louie hit the stage to share digital marketing strategies tailored for the construction industry
✅ And we soaked up knowledge from so many brilliant speakers across the event
Massive thanks to everyone who dropped by Stall L50 to chat all things SEO, Google Ads, and lead generation. Your energy and passion made it unforgettable!
We’re proud to be the Official Digital Marketing Partner for this year’s show – and we’re already pumped for what’s next.
Let’s keep building 👷♂️📈
#SydneyBuild #SydneyBuildExpo2025 #DigitalPresence #ConstructionMarketing #SEOforTradies #GoogleAdsExperts #LeadGeneration #StallL50 #DigitalMarketingConstruction
0 comments
Author:
Digital Presence
May 09, 2025 02:43 PM
repost
Still just guessing what’s working in your SEO strategy?
In our latest blog, we break down how to use Google Search Console, GA4, and heatmaps to make data-driven SEO decisions that actually grow your business. You'll learn:
- How to track what’s converting—not just what’s ranking
- Practical steps to turn your SEO data into smarter marketing
Read here: https://lnkd.in/ge9MkBh7
#SEOAnalytics #DataDrivenMarketing #SEOstrategy #DigitalMarketing #GoogleSearchConsole #GA4 #GrowWithDigitalPresence
In our latest blog, we break down how to use Google Search Console, GA4, and heatmaps to make data-driven SEO decisions that actually grow your business. You'll learn:
- How to track what’s converting—not just what’s ranking
- Practical steps to turn your SEO data into smarter marketing
Read here: https://lnkd.in/ge9MkBh7
#SEOAnalytics #DataDrivenMarketing #SEOstrategy #DigitalMarketing #GoogleSearchConsole #GA4 #GrowWithDigitalPresence
0 comments
Author:
Digital Presence
May 08, 2025 09:51 AM
regular
✅️ Another successful Sydney Build Expo event. Digital Presence as the official Digital Marketing Partner. Thanks to Michael Wong & the rest of the team, job well done 👏
See you all in October at the Melbourne Build Expo
#sydneybuild #seo #digitalmarketing #business #expo #smallbusiness #construction Alana Hinde Julian Henry
See you all in October at the Melbourne Build Expo
#sydneybuild #seo #digitalmarketing #business #expo #smallbusiness #construction Alana Hinde Julian Henry
2 comments
Author:
📊 Louie Ramos
Monique Harris
CEO, Investor and Advisor, Digital Marketing Veteran, and Board MemberLinkedIn Profile
Email
Name
Monique Harris
Title
Monique Harris - CEO, Investor and Advisor, Digital ...
Headline
CEO, Investor and Advisor,
Digital Marketing Veteran,
and Board Member
Location
Sydney, New South Wales
Summary
Entrepreneur | Digital Sales & Media CEO
I am an Internet entrepreneur with a deep passion for all things digital, particularly in the realms of Commercial Sales and Digital Media.
With over 30 years of experience, I thrive on building businesses, and helping passionate people do the impossible in the dynamic, online ecosystem. I am always on the go and enjoy working in an environment where I can help people push the boundaries of their ability and achieve their goals.
My expertise lies in leveraging my extensive business skills to help others fast-track their businesses through strategic sales and digital marketing. I am dedicated to empowering professionals and entrepreneurs to achieve their goals and drive success.
I have a strong affinity for start-ups and enjoy collaborating with driven entrepreneurs who aim to revolutionize traditional approaches.
Additionally, I actively apply my digital skills to support charitable causes, contributing to non-profit organizations and using technology for positive impact.
Specialties: Online Advertising, Digital Media, Strategic Sales, Marketing, Entrepreneurial Ventures, and Non-Profit Work
I am an Internet entrepreneur with a deep passion for all things digital, particularly in the realms of Commercial Sales and Digital Media.
With over 30 years of experience, I thrive on building businesses, and helping passionate people do the impossible in the dynamic, online ecosystem. I am always on the go and enjoy working in an environment where I can help people push the boundaries of their ability and achieve their goals.
My expertise lies in leveraging my extensive business skills to help others fast-track their businesses through strategic sales and digital marketing. I am dedicated to empowering professionals and entrepreneurs to achieve their goals and drive success.
I have a strong affinity for start-ups and enjoy collaborating with driven entrepreneurs who aim to revolutionize traditional approaches.
Additionally, I actively apply my digital skills to support charitable causes, contributing to non-profit organizations and using technology for positive impact.
Specialties: Online Advertising, Digital Media, Strategic Sales, Marketing, Entrepreneurial Ventures, and Non-Profit Work
Snippet
CEO, Investor and Advisor, Digital Marketing Veteran, and Board Member · Entrepreneur | Digital Sales ... Founder and CEO. SheSaid. Nov 1999 - Nov 2013 14 years 1 ...
Current Experiences
Chief Executive Officer
Convo Media
Sydney, New South Wales, Australia
Started: Jan 2024 - Present
At Convo Media, we make running Content Ads easy. We take the complexity out of digital advertising with our innovative Content Ads platform. Our mission is to make high-impact advertising both effortless and effective for agencies and clients alike.
We collaborate with top Australian publishers, including News, Nine, Daily Mail, Carsales, and the ARN network, to deliver compelling ads programmatically across an extensive digital landscape. What sets us apart is our ability to provide actionable insights and detailed analytics on ad engagement and creative performance, ensuring that our clients not only reach their target audiences but also achieve measurable results.
Whether you’re aiming to boost brand visibility or drive targeted engagement, Convo Media offers bespoke solutions tailored to your unique needs. Discover how we can elevate your advertising strategy and deliver exceptional results.
We collaborate with top Australian publishers, including News, Nine, Daily Mail, Carsales, and the ARN network, to deliver compelling ads programmatically across an extensive digital landscape. What sets us apart is our ability to provide actionable insights and detailed analytics on ad engagement and creative performance, ensuring that our clients not only reach their target audiences but also achieve measurable results.
Whether you’re aiming to boost brand visibility or drive targeted engagement, Convo Media offers bespoke solutions tailored to your unique needs. Discover how we can elevate your advertising strategy and deliver exceptional results.
Industry: Marketing and Advertising
Company Size: 10-50 (8 staff)
Digital Marketing & Strategy Consultant
MJ Media Pty Ltd
Sydney, Australia
Started: Jun 2009 - Present
My consulting business over the past 10 years since successfully selling Tempest Media to Adconion and finishing my earn out, has been focussed on helping businesses address the commercial challenges around the digital media world. My over 20 years of experience and knowledge in the Australian digital market place has allowed me to help my clients conquer the challenging digital landscape. I continue to be passionate about all things digital and enjoy helping drive commercial outcomes for my clients.
Industry: n/a
Company Size: n/a (n/a staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (personal)
[email protected]
(100) (work)
Phones:
0417107499
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/monique-harris-5b91016
(100)
Facebook:
https://www.facebook.com/monique.talbot1
(100)
Twitter:
http://twitter.com/Mon_Talbot
(100)
LinkedIn Posts - Monique Harris
30 post(s) found
Dec 04, 2025 12:59 AM
repost
Last-minute Christmas campaign panic? 🎄 Don’t sweat it.
Convo Media can get your digital campaigns live fast — bring your own creative or let us craft it for you. Plus, you’ll have real people behind the scenes making sure you get the most out of the Christmas countdown.
21 days to go… what are you waiting for?
Ready to start your own Convo? Check out how Convo Media can help at www.convomedia.com.au
Convo Media can get your digital campaigns live fast — bring your own creative or let us craft it for you. Plus, you’ll have real people behind the scenes making sure you get the most out of the Christmas countdown.
21 days to go… what are you waiting for?
Ready to start your own Convo? Check out how Convo Media can help at www.convomedia.com.au
0 comments
Author:
Convo Media
Nov 24, 2025 04:17 AM
repost
🎊 2025 Microsoft Advertising Partner Awards Showcase 🎊
Our team had a fantastic time at the 2025 Partner Awards! A great celebration of industry leaders, standout work and the partnerships that continue to elevate the advertising industry!
Emma Yexley Darcey Cleary Cordelia Bentley
Ready to start your own Convo? Check out how Convo Media can help at www.convomedia.com.au
#DigitalAdvertising #MediaStrategy #ContentMarketing #AdTech
Our team had a fantastic time at the 2025 Partner Awards! A great celebration of industry leaders, standout work and the partnerships that continue to elevate the advertising industry!
Emma Yexley Darcey Cleary Cordelia Bentley
Ready to start your own Convo? Check out how Convo Media can help at www.convomedia.com.au
#DigitalAdvertising #MediaStrategy #ContentMarketing #AdTech
1 comments
Author:
Convo Media
Nov 11, 2025 10:09 PM
repost
🥂 Swapping the usual coffee drop for a champagne drop 🥂
Sometimes a little sparkle is the best way to start conversations!
Thanks to the Havas team for having us — always good vibes, smiles and a social sip or two 💬✨
Ready to start your own Convo? Check out how Convo Media can help at www.convomedia.com.au
Marissa Williamson Cordelia Bentley Sage Webb Charley Enefer
Sometimes a little sparkle is the best way to start conversations!
Thanks to the Havas team for having us — always good vibes, smiles and a social sip or two 💬✨
Ready to start your own Convo? Check out how Convo Media can help at www.convomedia.com.au
Marissa Williamson Cordelia Bentley Sage Webb Charley Enefer
0 comments
Author:
Convo Media
Nov 11, 2025 06:22 AM
repost
⚡ Campaign of the Month: Tatachilla Masterbrand… By the seaside - Engagement Poured In ⚡
In partnership with Havas & Monster Children Group, Tatachilla’s Masterbrand campaign brought the brand’s relaxed coastal lifestyle character to life through immersive, mobile-first creative. Designed to showcase Tatachilla’s carefree light and refreshing range of wines in a fresh, modern light, the campaign blended storytelling with smart targeting to reach audiences where they were most engaged.
Through high-impact placements and scroll-stopping creative, the campaign connected with wine drinkers across Australia driving awareness and interaction that truly delivered.
The results?
🍷 Over 550,000 impressions across premium environments
💬 A standout 15%+ engagement rate
📈 A strong 0.5% CTR exceeding display benchmarks
By pairing creativity with context, this Masterbrand campaign proved that when storytelling and strategy come together... engagement follows.
Ready to start your own Convo? Check out how Convo Media can help at www.convomedia.com.au
Havas Nell Corbett Ellishia Maher Belinda Miller
In partnership with Havas & Monster Children Group, Tatachilla’s Masterbrand campaign brought the brand’s relaxed coastal lifestyle character to life through immersive, mobile-first creative. Designed to showcase Tatachilla’s carefree light and refreshing range of wines in a fresh, modern light, the campaign blended storytelling with smart targeting to reach audiences where they were most engaged.
Through high-impact placements and scroll-stopping creative, the campaign connected with wine drinkers across Australia driving awareness and interaction that truly delivered.
The results?
🍷 Over 550,000 impressions across premium environments
💬 A standout 15%+ engagement rate
📈 A strong 0.5% CTR exceeding display benchmarks
By pairing creativity with context, this Masterbrand campaign proved that when storytelling and strategy come together... engagement follows.
Ready to start your own Convo? Check out how Convo Media can help at www.convomedia.com.au
Havas Nell Corbett Ellishia Maher Belinda Miller
1 comments
Author:
Convo Media
Oct 20, 2025 04:21 AM
repost
📣 Big news from the Convo Media team on Friday, we’ve expanded our offering so you can now buy and implement your Digital Out-of-Home and Digital Publishing campaigns all in one place.
That means simpler workflows, one simple brief, seamless storytelling across every screen, and greater engagement using Convo’s creative formats. At Convo, our vision has always been to build a uniquely local content ecosystem that spans every screen helping brands show up in the moments that matter. By bringing DOOH into the mix, we’re giving brands even more powerful ways to brief, build, and optimise campaigns at speed, with creativity and a human touch.
Monique Harris, Convo Media CEO, said: “Our expanded offering gives brands more powerful ways to show up in the moments that matter, seamlessly connecting with audiences across mobile, desktop, and now out-of-home. At Convo, our vision has always been to build a uniquely local content ecosystem that spans every screen, helping brands unlock the full potential of immersive ‘conversational’ creative in a way that can be briefed at speed, creatively supported to remove implementation barriers for clients, and optimised with a human touch. Including DOOH means we can now deliver that at scale.”
Reach out to the team or read more about it here: https://lnkd.in/ep4Zbb9y
Thanks for sharing our news AdNews Australia Mumbrella Mi3Australia B&T
Check out how Convo Media can help at www.convomedia.com.au
Monique Harris Emma Yexley Samara Franklin Marissa Williamson Darcey Cleary Cordelia Bentley Sage Webb
Ella Dalton Trent McMillan
#ConvoMedia #makeconvo #DOOH #DigitalAdvertising #mediamadeeasy
That means simpler workflows, one simple brief, seamless storytelling across every screen, and greater engagement using Convo’s creative formats. At Convo, our vision has always been to build a uniquely local content ecosystem that spans every screen helping brands show up in the moments that matter. By bringing DOOH into the mix, we’re giving brands even more powerful ways to brief, build, and optimise campaigns at speed, with creativity and a human touch.
Monique Harris, Convo Media CEO, said: “Our expanded offering gives brands more powerful ways to show up in the moments that matter, seamlessly connecting with audiences across mobile, desktop, and now out-of-home. At Convo, our vision has always been to build a uniquely local content ecosystem that spans every screen, helping brands unlock the full potential of immersive ‘conversational’ creative in a way that can be briefed at speed, creatively supported to remove implementation barriers for clients, and optimised with a human touch. Including DOOH means we can now deliver that at scale.”
Reach out to the team or read more about it here: https://lnkd.in/ep4Zbb9y
Thanks for sharing our news AdNews Australia Mumbrella Mi3Australia B&T
Check out how Convo Media can help at www.convomedia.com.au
Monique Harris Emma Yexley Samara Franklin Marissa Williamson Darcey Cleary Cordelia Bentley Sage Webb
Ella Dalton Trent McMillan
#ConvoMedia #makeconvo #DOOH #DigitalAdvertising #mediamadeeasy
0 comments
Author:
Convo Media
Sep 30, 2025 06:53 AM
regular
We are #hiring! Know anyone who might be interested? Come join our Convo team of superstars and join us on our content amplification journey! Promise it won't be boring!
2 comments
Author:
Monique Harris
Sep 30, 2025 06:40 AM
repost
🏓 Havas Ping Pong Party 2025 🎶
Team Convo turned up in full Convo red for the annual Havas Ping Pong Party and brought our own vibe with Darcey Cleary on the decks. We gave it our all on the tables but went down in the end, there’s always next year!
Huge thanks to Havas for another incredible night of friendly competition, music and great company. We’re already counting down to the next match.
Ready to start your own Convo? Check out how Convo Media can help over at www.convomedia.com.au
Marissa Williamson Sage Webb Brianna Shields Charley Enefer Piper Webb
#ConvoMedia #HavasPingPong #ClientEvents #TeamConvo #Partnerships
Team Convo turned up in full Convo red for the annual Havas Ping Pong Party and brought our own vibe with Darcey Cleary on the decks. We gave it our all on the tables but went down in the end, there’s always next year!
Huge thanks to Havas for another incredible night of friendly competition, music and great company. We’re already counting down to the next match.
Ready to start your own Convo? Check out how Convo Media can help over at www.convomedia.com.au
Marissa Williamson Sage Webb Brianna Shields Charley Enefer Piper Webb
#ConvoMedia #HavasPingPong #ClientEvents #TeamConvo #Partnerships
5 comments
Author:
Convo Media
Sep 17, 2025 04:39 AM
regular
Wednesday question for you - does social content need to just be confined to the social feed?
Are we missing a trick by not extending the life of our hard-worked content into the wider digital ecosystem? Display has come leaps and bounds in driving engagement, creatively rich and contextually powerful.
Brands viewing it as more of a creative canvas, than just display are winning...
I shared a few thoughts with B&T on why it’s time to rethink display and give it the same creative love we give social.
https://lnkd.in/gVgYFVtf
Are we missing a trick by not extending the life of our hard-worked content into the wider digital ecosystem? Display has come leaps and bounds in driving engagement, creatively rich and contextually powerful.
Brands viewing it as more of a creative canvas, than just display are winning...
I shared a few thoughts with B&T on why it’s time to rethink display and give it the same creative love we give social.
https://lnkd.in/gVgYFVtf
2 comments
Author:
Monique Harris
May 16, 2025 03:25 AM
quote
What an epic week at Crocs in Cairns with my partner-in-crime Emma Yexley and this fabulous crew of Prawn Stars! 🦐✨
A definite highlight — alongside the incredible connections and serious brain food from some of the best in the business — was our Convo Media lunch aboard the Prawn Star at the Cairns Marina.
Great chats. Cold beers. Fresh prawns. Big laughs. What more could you want?
#ConvoMedia #PrawnStarVibes #GoodHumansGreatWork #Cairns2025 Cairns Crocodiles
A definite highlight — alongside the incredible connections and serious brain food from some of the best in the business — was our Convo Media lunch aboard the Prawn Star at the Cairns Marina.
Great chats. Cold beers. Fresh prawns. Big laughs. What more could you want?
#ConvoMedia #PrawnStarVibes #GoodHumansGreatWork #Cairns2025 Cairns Crocodiles
2 comments
Author:
Monique Harris
May 05, 2025 03:46 AM
quote
Love being featured in Mediaweek Australia's Meeting of the Minds with my favourite partner in crime at Convo Media Emma Yexley :)
8 comments
Author:
Monique Harris
Apr 09, 2025 03:36 AM
quote
Thrilled my Convo Media team is growing and crushing it! 🎉 Huge shoutout to Emma Yexley, a true champion, who has been alongside me every step of the way in building our incredible Content Amplification business. And we're beyond excited to have lured the amazing Marissa Williamson from agency life to lead our Strategy team. Let’s do this! 🚀
#ConvoMedia #TeamGrowth #Strategy #ContentAmplification #NewBeginnings #LetsDoThis
#ConvoMedia #TeamGrowth #Strategy #ContentAmplification #NewBeginnings #LetsDoThis
6 comments
Author:
Monique Harris
Jan 23, 2025 02:17 AM
repost
Congratulations to News Corp Australia, one of Convo Media's key publishing partners! As Australia’s most-read news website, boasting an impressive 250,000 more readers than second-placed ABC, they consistently deliver exceptional reach and performance across our Convo campaigns. Together, we’re achieving outstanding results for our advertising clients. Here’s to continued success in 2025!
Pippa Leary Kim Pham Paul Oyama Louise Barrett Monique Harris Emma Yexley
Pippa Leary Kim Pham Paul Oyama Louise Barrett Monique Harris Emma Yexley
0 comments
Author:
Convo Media
Oct 30, 2024 05:35 AM
quote
Thanks AdNews Australia for the Anniversary of the banner ad article.
I can’t believe the old banner ad is 30 years old! What a fabulous history it has had. From static GIF banners to content-led approaches, the evolution has been incredible, driven by data and technology that help us reach specific target audiences online.
I’m proud to have been part of the Australian digital ecosystem and to have made so many great friends over the years, including Miles Joyce, Robbie Hills, Kate Vale, Stephen D.,kerry field Rochelle Burbury Tony Faure Justin Viles Georgia Lee Victoria Doidge GAICD Matthew Hunt Bianca Bailey just to name a few.
Here’s to the journey and all that’s still yet to come!
I can’t believe the old banner ad is 30 years old! What a fabulous history it has had. From static GIF banners to content-led approaches, the evolution has been incredible, driven by data and technology that help us reach specific target audiences online.
I’m proud to have been part of the Australian digital ecosystem and to have made so many great friends over the years, including Miles Joyce, Robbie Hills, Kate Vale, Stephen D.,kerry field Rochelle Burbury Tony Faure Justin Viles Georgia Lee Victoria Doidge GAICD Matthew Hunt Bianca Bailey just to name a few.
Here’s to the journey and all that’s still yet to come!
68 comments
Author:
Monique Harris
Oct 16, 2024 11:15 AM
regular
Super fun afternoon at Tik Tok House at SXSW with Publicis Group! Love seeing smart people showing how we can leverage the enthusiasm of fans for innovative marketing strategies!
Thanks Georgia Lee Imogen Hewitt and the fantastic MC Maurice Riley - I’m a fan of this guy! 😎 Great to see Victoria Doidge GAICD as it’s been too long😇
#SXSW #Tiktok #PublicisGroup #fandom #ConvoMedia #DoGreatThings
Thanks Georgia Lee Imogen Hewitt and the fantastic MC Maurice Riley - I’m a fan of this guy! 😎 Great to see Victoria Doidge GAICD as it’s been too long😇
#SXSW #Tiktok #PublicisGroup #fandom #ConvoMedia #DoGreatThings
1 comments
Author:
Monique Harris
Oct 01, 2024 03:39 AM
repost
🎉 September was a whirlwind at Convo Media! We welcomed new team members, launched exciting campaigns, and proudly sponsored the Havas Media Network Australia Cowboy & Cowgirl themed ping pong tournament. 🏓
We couldn't miss the chance to participate, so we brought in our incredible Ad Ops Manager, Darcey Cleary, straight from the UK. Not only does she excel in digital advertising operations, but she also rocks the decks as a DJ on weekends! 🎧
Dressed in our Convo Media red cowboy hats, sunglasses, and bandanas, the team was ready to bring the energy. We even supplied a spunky videographer Will Talbot who captured all the action in a super cool showreel for the Havas team! 🎥
It was a fierce competition—because let’s be honest, media folks are always competitive! 😄 Huge thanks to the Havas social committee for organizing such a fantastic event. It was amazing to see everyone from digital to outdoor to cinema coming together for a hoot and holler of a good time! 🤠
Luke Vincent Kevin F. Brianna Shields Belinda Miller Michael Kay
It was also a fitting farewell to Marek Stutika who will be sorely missed by all of us at Convo Media!
#ConvoMedia #HavasMediaNetwork #TeamSpirit #PingPongTournament #advertising #media #content
Monique Harris Emma YexleySamara Franklin Piper Webb Sage Webb
We couldn't miss the chance to participate, so we brought in our incredible Ad Ops Manager, Darcey Cleary, straight from the UK. Not only does she excel in digital advertising operations, but she also rocks the decks as a DJ on weekends! 🎧
Dressed in our Convo Media red cowboy hats, sunglasses, and bandanas, the team was ready to bring the energy. We even supplied a spunky videographer Will Talbot who captured all the action in a super cool showreel for the Havas team! 🎥
It was a fierce competition—because let’s be honest, media folks are always competitive! 😄 Huge thanks to the Havas social committee for organizing such a fantastic event. It was amazing to see everyone from digital to outdoor to cinema coming together for a hoot and holler of a good time! 🤠
Luke Vincent Kevin F. Brianna Shields Belinda Miller Michael Kay
It was also a fitting farewell to Marek Stutika who will be sorely missed by all of us at Convo Media!
#ConvoMedia #HavasMediaNetwork #TeamSpirit #PingPongTournament #advertising #media #content
Monique Harris Emma YexleySamara Franklin Piper Webb Sage Webb
2 comments
Author:
Convo Media
Sep 05, 2024 07:49 AM
regular
The cat is officially out of the bag! I am excited to be leading Convo Media into a bright future as the digital advertising world is craving innovation and it is brilliant to be able to offer Convo's Programmatic Content solutions to agencies and clients direct.
More importantly for me is the opportunity to build an amazing team with Emma Yexley, Samara Franklin, Piper Webb and Darcey Cleary.
Let's do this!
#programmatic #digitaladvertising #media #marketing #cmo #startups
More importantly for me is the opportunity to build an amazing team with Emma Yexley, Samara Franklin, Piper Webb and Darcey Cleary.
Let's do this!
#programmatic #digitaladvertising #media #marketing #cmo #startups
65 comments
Author:
Monique Harris
Oct 23, 2023 02:43 AM
regular
Such a massive week at SXSW Sydney last week! So great to see so many interesting people all in Sydney at the same time! Loved the brain food and was awesome to catch up with old mates like Georgia Lee and Vanessa Brown Matthew Hunt as well as Sarla Fernando Andrea Martens Gemma A. @jamessawyer Lucio Ribeiro Luke Robinson Alex Hayes Liana Dubois Susan Coghill Steve Brennen at the amazing ADMA event on Thursday. Brilliant week SXSW Sydney 😎
2 comments
Author:
Monique Harris
Sep 28, 2023 03:57 AM
quote
I'm so lucky one of the smartest Privacy and Compliance brains is my good friend Sarla Fernando at ADMA so she can translate the latest developments from the Privacy Act for us marketing peeps! 😎
0 comments
Author:
Monique Harris
Aug 28, 2023 06:50 AM
repost
🔴The final session of #ADMAGlobalForum 2023, Marketing Professor and Mini-MBA Founder Mark Ritson dissected the inseparable relationship between data and brand and outlined what marketers need to be doing to maximise both.
0 comments
Author:
ADMA
Aug 25, 2023 07:58 AM
repost
🔴ADMA CEO Andrea Martens gave her opening address at #ADMAGlobalForum, highlighting the need for relentlessness as an industry:
"We’re living in an age where marketing is about more than just selling products. In fact, that is often the end result of being able to build connection, influence, and above all trust."
"We’re living in an age where marketing is about more than just selling products. In fact, that is often the end result of being able to build connection, influence, and above all trust."
1 comments
Author:
ADMA
Aug 25, 2023 02:25 AM
regular
What a cracking day at ADMA’s #globalforum marketing event!
So proud to be have been involved with the amazing Andrea Martens Sarla Fernando @melissa Jenkins Emma Smith and the ADMA crew! So many smart marketers in the room and on the stage! Lovely to see Miles Joyce Nic Jones Memo Hayek GAICD - CITO and Matthew Hunt Paul Hewett and Kate Stevenson all there too. Brilliant day! 🙏
So proud to be have been involved with the amazing Andrea Martens Sarla Fernando @melissa Jenkins Emma Smith and the ADMA crew! So many smart marketers in the room and on the stage! Lovely to see Miles Joyce Nic Jones Memo Hayek GAICD - CITO and Matthew Hunt Paul Hewett and Kate Stevenson all there too. Brilliant day! 🙏
6 comments
Author:
Monique Harris
Aug 16, 2023 07:42 AM
quote
So excited to be working on ADMA's Global Forum event with Andrea Martens Sarla Fernando Melissa Jenkins - what a stellar line up of speakers and attendees! Can't wait for next Thursday! :)
1 comments
Author:
Monique Harris
Jul 28, 2023 01:06 AM
repost
🎯 Empower your team with the knowledge and tools to fully harness the power of AI in your marketing toolbox.
1 comments
Author:
ADMA
May 13, 2021 02:47 AM
regular
Hey working on a Digital project with fabulous leading Australian Doctors on the taboo subject of Menopause and I’d love your input #womenshealthmatters #youropinionmatters #forthebetter
5 comments
Author:
Monique Harris
Jun 04, 2019 07:03 AM
quote
Great event tomorrow in Sydney hosted by my mate Paul Hewett if you are keen on finding out more about the Google Marketing Platform! #googlemarketingplatform #greatevent #tomorrow
0 comments
Author:
Monique Harris
Nov 30, 2018 02:46 AM
regular
What an amazing week Mentoring this fabulous group of outstanding Year 10s at Redlands for Australian Business Week!! I loved it and was super proud when my team came 2nd out of 16 teams for the week and also 1st for best 4min Oral Presentation - not that I’m competitive!! 😎 #mentoring #presenter #business #abw #redlands
6 comments
Author:
Monique Harris
Mar 13, 2017 05:15 AM
quote
Wow some massive numbers in Digital Ad Spend just announced by IAB. Look how far we have come as an industry since 1999 when I started Tempest Media and annual ad spend in Oz was only $67 Million and we only had 1.7m Aussie's online! Remember those days Kate Vale Miles Joyce Stephen D. Tony Faure Nic Jones Victoria Doidge David SpenceDave Whittle and many more...
37 comments
Author:
Monique Harris
Mar 09, 2016 11:53 PM
quote
Wow when you put it like that...Digital Disruption has occurred already!
3 comments
Author:
Monique Harris
Dec 18, 2014 10:52 PM
regular
Getting excited about 2015 at Bauer Media but want a few more digital peeps to join my team to set a cracking pace selling our top womens mag web properties like Australian Womens Weekly, Harpers Bazaar, Elle and Woman's Day!! Only if you want to work hard and play hard in Digital in 2015 with me!
0 comments
Author:
Monique Harris
Nov 11, 2013 03:55 AM
regular
Just back from an amazing week in Cambodia as Social Media Manager with Open Heart International! http://lnkd.in/bTr_8KK
0 comments
Author:
Monique Harris
Rosy Yu
Founder & CEOLinkedIn Profile
Email
Name
Rosy Yu
Title
Rosy Yu - Founder & CEO
Headline
Founder & CEO
Location
Sydney, New South Wales
Summary
A versatile and experienced professional with a multi-faceted educational background in Accounting, Leadership and Management, Graphic Design, Web Design, Digital Marketing Research and Analysis, and Human Resources. I am passionate about achieving excellence in the workplace and am particularly proficient in management, marketing, and networking skills.
International Experience 🌍
With work experience across China and Australia, I bring a unique blend of international perspectives to any role. My diverse skill set has been honed in various industries, including market management, international trade, and running a restaurant business in Sydney.
Enthusiasm and Balance ⚖️
I approach both work and life with enthusiasm and curiosity. I am drawn to innovative and challenging projects that contribute to my professional growth and achievements. I firmly believe in maintaining a work-life balance, ensuring that efficiency and happiness coexist in my everyday life.
Personal Interests 🍷
My interests extend to the world of wines and spirits, certified with a WSET Level 2 Award. This hobby enriches my understanding of quality, taste, and the finer things in life, adding another layer to my professional capabilities.
International Experience 🌍
With work experience across China and Australia, I bring a unique blend of international perspectives to any role. My diverse skill set has been honed in various industries, including market management, international trade, and running a restaurant business in Sydney.
Enthusiasm and Balance ⚖️
I approach both work and life with enthusiasm and curiosity. I am drawn to innovative and challenging projects that contribute to my professional growth and achievements. I firmly believe in maintaining a work-life balance, ensuring that efficiency and happiness coexist in my everyday life.
Personal Interests 🍷
My interests extend to the world of wines and spirits, certified with a WSET Level 2 Award. This hobby enriches my understanding of quality, taste, and the finer things in life, adding another layer to my professional capabilities.
Snippet
Founder & CEO · A versatile and experienced professional with a multi-faceted educational background in ... Digital Marketing Research and Analysis, and ...
Current Experiences
Founder & Managing Director
Go Marketing PTY LTD
Australia
Started: Feb 2022 - Present
What We Do:
Holistic Marketing Strategies: We believe that a successful marketing campaign considers the four Ps—Product, Price, Place, and Promotion—collectively known as the marketing mix. These interdependent elements are crucial in delivering a well-rounded marketing solution.
Customized Solutions: No two businesses are alike, and we pride ourselves on creating tailor-made marketing packages that align with your unique business objectives, both short-term and long-term.
Digital Excellence: From SEO to social media campaigns, our digital marketing services are designed to maximize your online footprint and generate measurable results.
Design and Branding: Whether it’s building a user-friendly website or designing eye-catching graphics, we turn your branding vision into reality.
Our Mission:
Our aim is to serve as a strategic marketing partner for our clients. We understand that effective marketing is the lifeblood of any business, and we are committed to helping you achieve success in an ever-evolving digital landscape.
Why Choose Us:
Expertise: Our team comprises seasoned professionals who bring a wealth of knowledge and experience across various domains of marketing.
Client-Centric: Our focus has always been on delivering exceptional value to our clients through customizable and scalable solutions.
Innovation: In a rapidly changing market, innovation is key. We are committed to staying ahead of trends and adopting the latest technologies to ensure your business stands out.
Holistic Marketing Strategies: We believe that a successful marketing campaign considers the four Ps—Product, Price, Place, and Promotion—collectively known as the marketing mix. These interdependent elements are crucial in delivering a well-rounded marketing solution.
Customized Solutions: No two businesses are alike, and we pride ourselves on creating tailor-made marketing packages that align with your unique business objectives, both short-term and long-term.
Digital Excellence: From SEO to social media campaigns, our digital marketing services are designed to maximize your online footprint and generate measurable results.
Design and Branding: Whether it’s building a user-friendly website or designing eye-catching graphics, we turn your branding vision into reality.
Our Mission:
Our aim is to serve as a strategic marketing partner for our clients. We understand that effective marketing is the lifeblood of any business, and we are committed to helping you achieve success in an ever-evolving digital landscape.
Why Choose Us:
Expertise: Our team comprises seasoned professionals who bring a wealth of knowledge and experience across various domains of marketing.
Client-Centric: Our focus has always been on delivering exceptional value to our clients through customizable and scalable solutions.
Innovation: In a rapidly changing market, innovation is key. We are committed to staying ahead of trends and adopting the latest technologies to ensure your business stands out.
Industry: Marketing and Advertising
Company Size: 1-10 (2 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(70) (work)
Social Media
LinkedIn:
https://www.linkedin.com/in/rosy-yu-1b0101ab
(100)
LinkedIn Posts - Rosy Yu
1 post(s) foundChris Redshaw
Director @ Reef Digital AgencyLinkedIn Profile
Email
Name
Chris Redshaw
Title
Chris Redshaw - Reef Digital Agency
Headline
Director @ Reef Digital Agency
Location
Sydney, New South Wales
Summary
I'm the co-founder of Reef, a digital marketing agency.
I care about helping great organisations survive and thrive.
I believe that effective marketing is fuel to do that.
I feel fortunate that I get to partner with terrific clients who feel the same, and we get to do this together ✌
I care about helping great organisations survive and thrive.
I believe that effective marketing is fuel to do that.
I feel fortunate that I get to partner with terrific clients who feel the same, and we get to do this together ✌
Snippet
I'm the co-founder of Reef, a digital marketing agency. I care about helping great… · Experience: Reef Digital Agency · Education: University of Nevada-Reno ...
Current Experiences
Director and Co-founder
Reef Digital Agency
Sydney, Australia
Started: Jul 2011 - Present
Reef was founded on two principles:
1. To create excellent value for our clients in everything we do
2. To be the best place our people have ever worked
If you'd like to learn more about what we can do for you, please visit http://www.reefdigital.com.au
1. To create excellent value for our clients in everything we do
2. To be the best place our people have ever worked
If you'd like to learn more about what we can do for you, please visit http://www.reefdigital.com.au
Industry: Marketing and Advertising
Company Size: 10-50 (9 staff)
Contact Information
Emails:
[email protected]
(100) (work)
[email protected]
(100) (personal)
[email protected]
(70) (work)
Phones:
+1 775-544-8838
(100) (mobile)
+61 1300 921 593
(100) (work phone)
+1 775-322-1619
(100)
+61 411 301 023
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/chrisredshaw
(100)
Twitter:
https://twitter.com/ChrisRedshaw
(100)
Facebook:
http://www.facebook.com/people/_/721754679
(100)
Pt:
http://pinterest.com/chrisred01/
(100)
Facebook:
http://www.facebook.com/redshawc
(100)
LinkedIn Posts - Chris Redshaw
50 post(s) found
Nov 21, 2025 07:46 PM
regular
Great breakdown of GEO (vs SEO) and why Adobe bought SEMRush.
0 comments
Author:
Chris Redshaw
Nov 15, 2025 12:37 AM
regular
“If you like, I can check live price-tracking across 5-10 Australian retailers (toy/hobby stores + major chains) and set up alerts for when it drops below a target price for Black Friday. Would that be useful?”
Just had a quick chat with ChatGPT about toys for Christmas. This was the suggestion that came back.
After thinking for 1m 26s, “Short answer: I can’t literally run live trackers or send alerts for you, but I can show you where the best options are right now and how to set up super-easy alerts so you don’t miss a Black Friday deal.”
This is where we are now. Wow. It wasn’t able to do what it suggested, but if a solution like this is being offered on the back of a simple and unsophisticated voice prompt, then the writing is on the wall: The way we find information has changed, will continue to change, and is not going back.
Act accordingly or risk invisibility.
Every marketing strategy should have a plan for being recognised and recommended by AI systems, because it’s only a matter of time before that becomes the default.
Just had a quick chat with ChatGPT about toys for Christmas. This was the suggestion that came back.
After thinking for 1m 26s, “Short answer: I can’t literally run live trackers or send alerts for you, but I can show you where the best options are right now and how to set up super-easy alerts so you don’t miss a Black Friday deal.”
This is where we are now. Wow. It wasn’t able to do what it suggested, but if a solution like this is being offered on the back of a simple and unsophisticated voice prompt, then the writing is on the wall: The way we find information has changed, will continue to change, and is not going back.
Act accordingly or risk invisibility.
Every marketing strategy should have a plan for being recognised and recommended by AI systems, because it’s only a matter of time before that becomes the default.
3 comments
Author:
Chris Redshaw
Nov 11, 2025 01:40 AM
regular
How do you feel about Sponsored Results looking more and more Organic?
1 comments
Author:
Chris Redshaw
Nov 07, 2025 12:36 AM
regular
SEO pre AI: get rankings. SEO post AI: get recommended.
2 comments
Author:
Chris Redshaw
Aug 14, 2025 03:54 AM
regular
I recently heard about fake review attacks. We are now experiencing one right now at Reef.
Every few minutes, a new 1-star review is being placed on our pristine Google My Business page. 15 years of reputation under attack.
All so we can pay some unscrupulous individual to remove.
Wow. Am flagging with Google. This is so ugly.
Every few minutes, a new 1-star review is being placed on our pristine Google My Business page. 15 years of reputation under attack.
All so we can pay some unscrupulous individual to remove.
Wow. Am flagging with Google. This is so ugly.
46 comments
Author:
Chris Redshaw
Jul 31, 2025 01:40 AM
regular
Here’s an ad with 300k likes (wow!) that 99.9% of people wouldn’t know is an ad.
It just looks like entertaining content that the algorithm suggests.
If all your ads look and feel like ads… should they?
It just looks like entertaining content that the algorithm suggests.
If all your ads look and feel like ads… should they?
4 comments
Author:
Chris Redshaw
Jul 04, 2025 12:55 AM
regular
Is 30% of your Google Analytics data...wrong?
30% of Aussies use ad blockers and privacy browsers that remove Google Tag Manager (and thus all the pixels within it, like GA4, Meta and conversion tracking etc.)
This means that for the average organisation, analytics and attribution code could be underreporting by up to a third 🤯
We'll be speaking to our clients about answers to this, but in short, the solution is to still serve the GTM tag - just don't make it obvious that it's the GTM tag (e.g. browser vs. server side implementation)
That way your tracking doesn't get wiped out.
30% of Aussies use ad blockers and privacy browsers that remove Google Tag Manager (and thus all the pixels within it, like GA4, Meta and conversion tracking etc.)
This means that for the average organisation, analytics and attribution code could be underreporting by up to a third 🤯
We'll be speaking to our clients about answers to this, but in short, the solution is to still serve the GTM tag - just don't make it obvious that it's the GTM tag (e.g. browser vs. server side implementation)
That way your tracking doesn't get wiped out.
4 comments
Author:
Chris Redshaw
Jul 01, 2025 05:49 AM
repost
Another fantastic end to the financial year and our Winter/Tax Appeal! We have raised nearly $1.5 million in digital fundraising revenue for this appeal, a record-breaking result for us. Thank you to our agency partners Lyndell Day Hadrien Brassens from Reef Digital Agency and Skye Butler Emily Dougan from Donor Republic for the exceptional work.
And a big thank you to my internal team members and manager Jackie O'Connor Devangi Thakkar CFRE MFIA Ai-Lin Crisford Liz Campbell for your constant support, guidance and collaboration.
Congratulations to all!
And a big thank you to my internal team members and manager Jackie O'Connor Devangi Thakkar CFRE MFIA Ai-Lin Crisford Liz Campbell for your constant support, guidance and collaboration.
Congratulations to all!
7 comments
Author:
Antony P.
Jun 04, 2025 01:41 AM
regular
'ChatGPT recommendation'. This is becoming an increasingly common answer to the question 'How did you hear about us?'.
Which speaks to the future of search. In short:
1. People trust LLM recommendations
2. LLM's crawl the web to get the content needed to make those recommendations
3. Make your brand stand-out as recommendable online, e.g. reviews, awards, social followers, ample content about your topic, etc.
This is what great SEO needs to prepare you for.
Which speaks to the future of search. In short:
1. People trust LLM recommendations
2. LLM's crawl the web to get the content needed to make those recommendations
3. Make your brand stand-out as recommendable online, e.g. reviews, awards, social followers, ample content about your topic, etc.
This is what great SEO needs to prepare you for.
3 comments
Author:
Chris Redshaw
May 02, 2025 01:52 AM
regular
Is DOOH a part of your marketing mix?
Digital Out of Home (digital billboards) is a terrific way to raise awareness out in the real world.
The reality is that only a slice of the total audience is online all the time, so diversifying the channel mix like this dramatically increases awareness and reach - especially for older demographics.
Seeing stronger adoption particularly with nonprofits, which is great.
Snapped these examples while having a coffee this morning, as inspo.
Digital Out of Home (digital billboards) is a terrific way to raise awareness out in the real world.
The reality is that only a slice of the total audience is online all the time, so diversifying the channel mix like this dramatically increases awareness and reach - especially for older demographics.
Seeing stronger adoption particularly with nonprofits, which is great.
Snapped these examples while having a coffee this morning, as inspo.
2 comments
Author:
Chris Redshaw
Apr 04, 2025 08:42 AM
repost
Founder: I don't know how to start marketing.
Me: Start from "Step 1" of the Marketing Game:
Step 1 - Everything starts with your target audience
- Identify a target market with one main opportunity
- Research this market and pinpoint a problem
- Pull insights to build your business strategy
But a lot of players skip Step 1.
- They jump straight to "Step 2 - Business Strategy"
- They also often skip "Step 3 - Feedback Loop"
- So their "Step 4 - Foundations" is unstable
And a lot of players also jump straight to Level 2:
- They ask directly "what channel should I use?"
- or "what's the latest tactics to get clients"
On the contrary, some players stay stuck in Level 1:
- "I think our value proposition is not perfect yet"
- "We need to refine the messaging again"
So while playing "The Marketing Game", players can get confused.
It's not an easy game.
- You have to make the right decisions
- You need time, focus, and patience
- You can't skip steps or levels
But once you know the rules, everything gets easier.
You'll find in this infographic a step by step guide to play the marketing game.
****
Follow me Pierre Herubel for daily marketing tips
Me: Start from "Step 1" of the Marketing Game:
Step 1 - Everything starts with your target audience
- Identify a target market with one main opportunity
- Research this market and pinpoint a problem
- Pull insights to build your business strategy
But a lot of players skip Step 1.
- They jump straight to "Step 2 - Business Strategy"
- They also often skip "Step 3 - Feedback Loop"
- So their "Step 4 - Foundations" is unstable
And a lot of players also jump straight to Level 2:
- They ask directly "what channel should I use?"
- or "what's the latest tactics to get clients"
On the contrary, some players stay stuck in Level 1:
- "I think our value proposition is not perfect yet"
- "We need to refine the messaging again"
So while playing "The Marketing Game", players can get confused.
It's not an easy game.
- You have to make the right decisions
- You need time, focus, and patience
- You can't skip steps or levels
But once you know the rules, everything gets easier.
You'll find in this infographic a step by step guide to play the marketing game.
****
Follow me Pierre Herubel for daily marketing tips
187 comments
Author:
Pierre Herubel
Mar 20, 2025 03:39 AM
quote
Gaze into the future of SEO right here
1 comments
Author:
Chris Redshaw
Mar 19, 2025 02:42 AM
regular
LinkedIn Conversation Ads - worth a try? Yep.
From the team:
A client had been struggling for months to get conversions from LinkedIn due to their niche and audience size. We switched from Sponsored Ads to Conversation Ads and we got 8 conversions so far in 2 weeks vs 2 conversions in 6 months.
LinkedIn mentioned that users only receive a message when they're online improving the likelihood that someone would see the message.
From the team:
A client had been struggling for months to get conversions from LinkedIn due to their niche and audience size. We switched from Sponsored Ads to Conversation Ads and we got 8 conversions so far in 2 weeks vs 2 conversions in 6 months.
LinkedIn mentioned that users only receive a message when they're online improving the likelihood that someone would see the message.
2 comments
Author:
Chris Redshaw
Mar 14, 2025 10:07 PM
regular
Words I like: “How serious are you about doing your job well?”
0 comments
Author:
Chris Redshaw
Mar 13, 2025 12:41 AM
regular
Google Ad Grant note: I've seen an uptick in cancelled accounts due to inactive management. If your organisation has a Grant but nobody is looking after it, it is at risk.
Yes, this is self-serving. We at Reef would love to look after your account.
But if not us, someone needs to.
Yes, this is self-serving. We at Reef would love to look after your account.
But if not us, someone needs to.
0 comments
Author:
Chris Redshaw
Mar 11, 2025 08:05 AM
quote
Is ChatGPT taking a dent out of Google? The data is in 👇
Google continues to reign supreme.
Google continues to reign supreme.
0 comments
Author:
Chris Redshaw
Mar 10, 2025 10:29 PM
regular
I don’t like the word ‘budget’ in marketing. It sounds like something a government needs to balance, not a strategic investment aquiring future clients and customers.
Going to start saying “budget for growth” instead, but is that much better?
“Growth investment” sounds a bit confusing - “oh, you mean budget?” will be the response.
“Budget for growth” is the best I have atm. Any good? Ideas most welcome.
Going to start saying “budget for growth” instead, but is that much better?
“Growth investment” sounds a bit confusing - “oh, you mean budget?” will be the response.
“Budget for growth” is the best I have atm. Any good? Ideas most welcome.
7 comments
Author:
Chris Redshaw
Mar 06, 2025 08:24 AM
regular
Using AI to create “UGC” style ads is gross.
Is it just me, or is:
(1) making up a fake person…
(2) who shares their fake experience with a product …
(3) and advertising that as ‘real’…
Basically just prompting deception?
Is this not morally the same as making up a fake testimonial and advertising it?
Shudder that this is happening and that people seem very pleased with it.
Is it just me, or is:
(1) making up a fake person…
(2) who shares their fake experience with a product …
(3) and advertising that as ‘real’…
Basically just prompting deception?
Is this not morally the same as making up a fake testimonial and advertising it?
Shudder that this is happening and that people seem very pleased with it.
14 comments
Author:
Chris Redshaw
Mar 04, 2025 11:33 PM
regular
Straight to the pool room!
Thank you to our wonderful clients and team who made this possible, and our outstanding Google Rep for helping us each step of the way 🙏
Reef Digital Agency
Thank you to our wonderful clients and team who made this possible, and our outstanding Google Rep for helping us each step of the way 🙏
Reef Digital Agency
4 comments
Author:
Chris Redshaw
Feb 27, 2025 04:16 AM
regular
Google Grant 🚀 🙌 Just about to hit $10k/m USD spend for the first time for a terrific client who helps people struggling with mental health challenges.
Great work team.
Great work team.
4 comments
Author:
Chris Redshaw
Feb 27, 2025 01:37 AM
regular
Words I like: “the aura you get from being a genuine expert is greater than all sales tricks combined”
Said by, I believe, agency coach Matthew Larsen. Gold.
Said by, I believe, agency coach Matthew Larsen. Gold.
3 comments
Author:
Chris Redshaw
Feb 25, 2025 12:07 AM
regular
If marketers are the vehicle, media budget is the fuel. So many great marketers are 'parked' because they don't have the budget to empower their ideas.
6 comments
Author:
Chris Redshaw
Feb 19, 2025 12:25 AM
regular
SEO is bigger than one platform. ChatGPT is a search engine. Tik Tok is a search engine. YouTube is a search engine.
If there's an audience looking for information and an algorithm at play, that's a search engine.
If there's an audience looking for information and an algorithm at play, that's a search engine.
3 comments
Author:
Chris Redshaw
Feb 15, 2025 06:08 AM
regular
What’s it like to walk home with Dementia?
Amazing piece of creative from Alzheimer’s Research UK.
Best viewed on mobile so you can “look around” by moving your screen.
Link to video in first comment 👇
Amazing piece of creative from Alzheimer’s Research UK.
Best viewed on mobile so you can “look around” by moving your screen.
Link to video in first comment 👇
1 comments
Author:
Chris Redshaw
Feb 06, 2025 10:06 PM
regular
Now you can … [Landing Page Headline Here]
Discovered this little trick for writing better landing page headlines: make your headline the natural answer to a sentence starting with ‘Now you can…’
If the headline doesn’t make sense with ‘Now you can’ before it, it fails the test. If it does, it passes.
I really like it. Got some work to do!
Discovered this little trick for writing better landing page headlines: make your headline the natural answer to a sentence starting with ‘Now you can…’
If the headline doesn’t make sense with ‘Now you can’ before it, it fails the test. If it does, it passes.
I really like it. Got some work to do!
5 comments
Author:
Chris Redshaw
Jan 31, 2025 10:08 PM
quote
A great blueprint for nonprofit strategic planning and evolution
0 comments
Author:
Chris Redshaw
Jan 30, 2025 11:43 PM
quote
In a future where you will get phone calls from AI, do you have a right to know you’re not speaking with a human?
Imho yes.
Imho yes.
2 comments
Author:
Chris Redshaw
Jan 30, 2025 12:45 AM
regular
"Where did this ad copy come from? What the F###! It's so WRONG." --> AI written ads automatically showing. Be very careful.
I love automation.
I love AI.
etc.
But the way it's being integrated into major ad platforms is just asking for trouble.
Buried in campaign settings, often with a little checkbox, is you saying "use AI to write whatever you want, whenever you want, based on your understanding of the website". That's pretty dangerous for an easily overlooked setting.
I just checked on a campaign sent live yesterday and noticed a whole of ad assets I didn't put there, threatening to start showing today.
If after 15 years this can happen to me... be careful.
Automation has its place, but unknowingly opting-in (by not taking careful steps to opt-out) is not it.
I love automation.
I love AI.
etc.
But the way it's being integrated into major ad platforms is just asking for trouble.
Buried in campaign settings, often with a little checkbox, is you saying "use AI to write whatever you want, whenever you want, based on your understanding of the website". That's pretty dangerous for an easily overlooked setting.
I just checked on a campaign sent live yesterday and noticed a whole of ad assets I didn't put there, threatening to start showing today.
If after 15 years this can happen to me... be careful.
Automation has its place, but unknowingly opting-in (by not taking careful steps to opt-out) is not it.
8 comments
Author:
Chris Redshaw
Jan 28, 2025 11:17 PM
regular
"Why should I donate?" -> Every 'donate' page needs a Donor Argument.
What is a Donor Argument?
It's the answer to three questions:
Why this?
Why you?
Why now?
Why this:
- What makes your cause/topic/purpose/mission important? What's the problem you're solving? Problems make us take notice and care. They also set the stage for the value of a solution.
Why you:
- What is your solution? Why is it different? Why is that difference better than the alternatives? This is your USP.
Why now:
- Why shouldn't we ignore this? Why is time a factor? Why is starting sooner better than later?
If your Donate page is just a lonely headline and a form right now, add a Donor Argument - you'll be glad you did!
What is a Donor Argument?
It's the answer to three questions:
Why this?
Why you?
Why now?
Why this:
- What makes your cause/topic/purpose/mission important? What's the problem you're solving? Problems make us take notice and care. They also set the stage for the value of a solution.
Why you:
- What is your solution? Why is it different? Why is that difference better than the alternatives? This is your USP.
Why now:
- Why shouldn't we ignore this? Why is time a factor? Why is starting sooner better than later?
If your Donate page is just a lonely headline and a form right now, add a Donor Argument - you'll be glad you did!
0 comments
Author:
Chris Redshaw
Jan 28, 2025 03:05 AM
regular
For nonprofits in 2025, there are three channels I think are going to be super important to keep on your radar.
First: Digital Out Of Home, or DooH (if acronyms are your thing)
DooH refers to the digital billboards you see at train stations, bus shelters, above escalators at Westfield, in office lobbies, and so on. Back in the day, buying a billboard was expensive because one advertiser would typically occupy the whole slot. But with digital, that’s all changed. These billboards are basically slideshows where advertisers bid to show their ad (i.e., their "slide") on rotation. It’s kind of like Google's Display Network, but for outdoor. You can pick your screens, times of day, and bids, and get really specific - which is awesome.
I love this for raising local awareness, whether you’re promoting a cause, fundraising, or even giving directions to your location (e.g., "Got time to give blood? Help save a life today. We’re upstairs on level two.").
Tool: Check out https://caasie.co/ to see screens near you.
Second: Remarketing and Retargeting
I know, I know - nothing new here. But having the ability to instantly show ads to past website visitors about an upcoming initiative is so efficient that it's worth repeating. You can build your retargeting audiences in the background, capturing whoever visits your site, so they’re ready when you need them. And because the only people seeing those ads are people who've already interacted with you, it’s an incredibly valuable audience that you can reach for a fraction of typical ad costs.
Third: Influencers and Content Creators
Getting the right people to talk about your cause can deliver huge results. Think of these creators as "a creative agency of one" - they have an audience, they know what that audience likes, and they can script, shoot, and publish on their own. There are definitely opportunities here.
As you plan for 2025, consider factoring these in ✌
First: Digital Out Of Home, or DooH (if acronyms are your thing)
DooH refers to the digital billboards you see at train stations, bus shelters, above escalators at Westfield, in office lobbies, and so on. Back in the day, buying a billboard was expensive because one advertiser would typically occupy the whole slot. But with digital, that’s all changed. These billboards are basically slideshows where advertisers bid to show their ad (i.e., their "slide") on rotation. It’s kind of like Google's Display Network, but for outdoor. You can pick your screens, times of day, and bids, and get really specific - which is awesome.
I love this for raising local awareness, whether you’re promoting a cause, fundraising, or even giving directions to your location (e.g., "Got time to give blood? Help save a life today. We’re upstairs on level two.").
Tool: Check out https://caasie.co/ to see screens near you.
Second: Remarketing and Retargeting
I know, I know - nothing new here. But having the ability to instantly show ads to past website visitors about an upcoming initiative is so efficient that it's worth repeating. You can build your retargeting audiences in the background, capturing whoever visits your site, so they’re ready when you need them. And because the only people seeing those ads are people who've already interacted with you, it’s an incredibly valuable audience that you can reach for a fraction of typical ad costs.
Third: Influencers and Content Creators
Getting the right people to talk about your cause can deliver huge results. Think of these creators as "a creative agency of one" - they have an audience, they know what that audience likes, and they can script, shoot, and publish on their own. There are definitely opportunities here.
As you plan for 2025, consider factoring these in ✌
0 comments
Author:
Chris Redshaw
Sep 04, 2024 11:32 PM
quote
A good cause deserves great copy. For the wonderful people in nonprofit world, here are 48 copywriting formulas to help make your next campaign a success.
5 comments
Author:
Chris Redshaw
Aug 20, 2024 02:22 AM
quote
Nonprofit marketers with the Google Ad Grant: You are cordially invited to a webinar tomorrow at 2pm Sydney time.
0 comments
Author:
Chris Redshaw
Aug 07, 2024 02:34 AM
regular
OK, interesting. Google is sunsetting a campaign type that many NFPs can use with the Google Grant, Smart Campaigns, in favour of PMAX.
PMAX is a way more powerful campaign type for lots of reasons but namely because it puts you on Search and around the rest of Google's network such as on YouTube and Display ads, and it bakes in remarketing (vs. Search only with SMART campaigns, plus a bit of Google Maps).
What would be brilliant is if Google Ad Grants could use PMAX as part of this transition 🙌
This is what we need to hope for!
That would be a gamechanger for so many great NFPs because it would let you use your $10k/m USD for more than just Search. You'd get way more traffic and conversions from Google's vast network, right away.
For example: an animal shelter using the Google Ad Grant can currently serve ads in Search results, which is good. But if we could use PMAX, they would be able to show ads in Search as well as on YouTube (e.g. for people interested in pets), in relevant news articles (e.g. next to content about adopting a pet), in Google Maps (e.g. 'buy a puppy near me'), and a bunch of other places too.
And what's super cool is that PMAX puts your budget where the demand is, so you'd be able to consistently get more of that $10k/m spend away even if search volumes were low one month.
I really hope this happens. We shall see!
#googlegrant #nonprofitdigitalmarketing
PMAX is a way more powerful campaign type for lots of reasons but namely because it puts you on Search and around the rest of Google's network such as on YouTube and Display ads, and it bakes in remarketing (vs. Search only with SMART campaigns, plus a bit of Google Maps).
What would be brilliant is if Google Ad Grants could use PMAX as part of this transition 🙌
This is what we need to hope for!
That would be a gamechanger for so many great NFPs because it would let you use your $10k/m USD for more than just Search. You'd get way more traffic and conversions from Google's vast network, right away.
For example: an animal shelter using the Google Ad Grant can currently serve ads in Search results, which is good. But if we could use PMAX, they would be able to show ads in Search as well as on YouTube (e.g. for people interested in pets), in relevant news articles (e.g. next to content about adopting a pet), in Google Maps (e.g. 'buy a puppy near me'), and a bunch of other places too.
And what's super cool is that PMAX puts your budget where the demand is, so you'd be able to consistently get more of that $10k/m spend away even if search volumes were low one month.
I really hope this happens. We shall see!
#googlegrant #nonprofitdigitalmarketing
5 comments
Author:
Chris Redshaw
Feb 27, 2024 04:15 AM
regular
The old Google Analytics officially goes away July 1, 2024. I will be observing a moment of silence for this old friend.
7 comments
Author:
Chris Redshaw
Feb 26, 2024 02:42 AM
quote
Super proud of our work for this client. The legal space can be a real struggle but with a solid plan and a handful of tactics, major uplifts can happen quickly.
If you know someone who's trying to grow a law firm, feel free to send them my way for a free consult. Happy to share everything I can to help them speed up their progress.
If you know someone who's trying to grow a law firm, feel free to send them my way for a free consult. Happy to share everything I can to help them speed up their progress.
2 comments
Author:
Chris Redshaw
Feb 22, 2024 11:32 PM
regular
App notifications: we marketers must learn to tread more carefully.
It is so much work to get people using an app for the first time.
And yet, if that app sends just one annoying notification to the user, they'll uninstall it on the spot. All that hard work down the drain... and for what?
This is the ultimate leaky bucket.
I personally *greatly dislike* any app notification that isn't mission critical to the app serving its purpose.
- Letting me know my driver is almost here is great
- Prompting me about some service I may marginally be interested in... annoying/good bye.
A better option would be something like a floating bar announcement in the app itself that serves the next time I login. Please, resist the urge to ping me - for my sake and yours.
It is so much work to get people using an app for the first time.
And yet, if that app sends just one annoying notification to the user, they'll uninstall it on the spot. All that hard work down the drain... and for what?
This is the ultimate leaky bucket.
I personally *greatly dislike* any app notification that isn't mission critical to the app serving its purpose.
- Letting me know my driver is almost here is great
- Prompting me about some service I may marginally be interested in... annoying/good bye.
A better option would be something like a floating bar announcement in the app itself that serves the next time I login. Please, resist the urge to ping me - for my sake and yours.
4 comments
Author:
Chris Redshaw
Feb 18, 2024 10:51 PM
regular
A painful mistake to make with Search Marketing…
This morning, I did a search for ‘travel standing desk’. Check out the SERP…
- Shopping ads dominate the top area
- Keep scrolling… more Shopping ads
- Everything else
Now, can you imagine…
Running a non Shopping ad here? It wouldn’t appear. No traffic.
Working hard to get a page ranking with SEO? You may rank, eventually, but how far down the page will you actually be even if you are in the top organic spot?
Takeaway:
Swim with the tide. Be there in the way Google rewards - in this case with Shopping. That’s what they’re showing, so if you want to be there quickly and efficiently, that’s the path to take first.
The principle here is understanding that:
- Google shows SERPs based on their assessment of Search Intent
- the Search Intent here is to shop, so Shopping results show first
- This is a monetisable query for Google, which adds to the likelihood of PPC dominating
When you are putting together your Search Marketing strategy, don’t forget to assess Search Intent. Knowing Search Intent is necessary to figuring out how best to be there for the queries that matter to you.
This morning, I did a search for ‘travel standing desk’. Check out the SERP…
- Shopping ads dominate the top area
- Keep scrolling… more Shopping ads
- Everything else
Now, can you imagine…
Running a non Shopping ad here? It wouldn’t appear. No traffic.
Working hard to get a page ranking with SEO? You may rank, eventually, but how far down the page will you actually be even if you are in the top organic spot?
Takeaway:
Swim with the tide. Be there in the way Google rewards - in this case with Shopping. That’s what they’re showing, so if you want to be there quickly and efficiently, that’s the path to take first.
The principle here is understanding that:
- Google shows SERPs based on their assessment of Search Intent
- the Search Intent here is to shop, so Shopping results show first
- This is a monetisable query for Google, which adds to the likelihood of PPC dominating
When you are putting together your Search Marketing strategy, don’t forget to assess Search Intent. Knowing Search Intent is necessary to figuring out how best to be there for the queries that matter to you.
5 comments
Author:
Chris Redshaw
Feb 15, 2024 11:49 PM
regular
We made it to the top 1% of LinkedIn advertisers. Here's why (I think).
A month ago, an email from LinkedIn Ads arrived. It said that our account was in the top 1% of advertisers for the quarter. Cool - thank you - a very welcome surprise.
Since then, I've been trying to figure out exactly why this might be. Frankly, we are probably not the biggest spenders. Respectable, yes, but nowhere near what other big accounts that are doing millions a month.
There must be something else at play. I think it's this:
1. Understanding what LinkedIn Ads really is --> The most precise targeting mechanism on planet earth for reaching decision makers. You can target an audience by job title, seniority, location, and various other facets. No other network comes close to this specificity.
2. Using it to establish beliefs --> The best definition of marketing I've ever heard is this: marketing is the process of establishing the beliefs the target audience need to have in order to want to buy. You do that through your positioning and communications. These beliefs fall into categories such as: beliefs about your organisation, beliefs about your solutions, beliefs about the competition, beliefs about themselves, i.e. is this for me? and so on. LinkedIn is the perfect mechanism for reaching your audience and serving the communications that will establish these beliefs, which is your marketing argument. When your audience logs into the social network, there you are, establishing beliefs.
This is how we approach it, which is notably different than the "let's use it for MQL lead gen" mindset. It can work in that way, but only after the beliefs are in place.
If you want to adopt a similar approach, to give it a try, it's actually pretty straightforward.
- Set up campaigns to reach your audience
- Once your audience interact with your ad the first time, they become addressable for retargeting. Have a retargeting campaign that serves a sequence of communications establishing beliefs, and let that serve over time. What to put in the sequence? Talk about the problems you can help them solve, share valuable info, address myths and misconceptions and generally, help them understand how their life will be better off if your solution is part of it.
Sequence tip: The world of email is super useful here as inspiration. Great email marketers have been building sequences of communications that they deliver over time for 20+ years. You can use LinkedIn in almost exactly the same way, except you don't need the email address for the opt-in and you get all the benefits of likes, comments and other interactions on your ads.
A month ago, an email from LinkedIn Ads arrived. It said that our account was in the top 1% of advertisers for the quarter. Cool - thank you - a very welcome surprise.
Since then, I've been trying to figure out exactly why this might be. Frankly, we are probably not the biggest spenders. Respectable, yes, but nowhere near what other big accounts that are doing millions a month.
There must be something else at play. I think it's this:
1. Understanding what LinkedIn Ads really is --> The most precise targeting mechanism on planet earth for reaching decision makers. You can target an audience by job title, seniority, location, and various other facets. No other network comes close to this specificity.
2. Using it to establish beliefs --> The best definition of marketing I've ever heard is this: marketing is the process of establishing the beliefs the target audience need to have in order to want to buy. You do that through your positioning and communications. These beliefs fall into categories such as: beliefs about your organisation, beliefs about your solutions, beliefs about the competition, beliefs about themselves, i.e. is this for me? and so on. LinkedIn is the perfect mechanism for reaching your audience and serving the communications that will establish these beliefs, which is your marketing argument. When your audience logs into the social network, there you are, establishing beliefs.
This is how we approach it, which is notably different than the "let's use it for MQL lead gen" mindset. It can work in that way, but only after the beliefs are in place.
If you want to adopt a similar approach, to give it a try, it's actually pretty straightforward.
- Set up campaigns to reach your audience
- Once your audience interact with your ad the first time, they become addressable for retargeting. Have a retargeting campaign that serves a sequence of communications establishing beliefs, and let that serve over time. What to put in the sequence? Talk about the problems you can help them solve, share valuable info, address myths and misconceptions and generally, help them understand how their life will be better off if your solution is part of it.
Sequence tip: The world of email is super useful here as inspiration. Great email marketers have been building sequences of communications that they deliver over time for 20+ years. You can use LinkedIn in almost exactly the same way, except you don't need the email address for the opt-in and you get all the benefits of likes, comments and other interactions on your ads.
6 comments
Author:
Chris Redshaw
Feb 12, 2024 01:09 AM
regular
Great messaging.
#nonprofitmarketing
#nonprofitmarketing
0 comments
Author:
Chris Redshaw
Feb 09, 2024 06:45 PM
regular
“Summarise my recent emails from …”
Ooh. Nice.
Ooh. Nice.
1 comments
Author:
Chris Redshaw
Feb 05, 2024 01:01 AM
regular
How to not waste money with display advertising.
This morning, I saw a bus ad. It had a picture of a man in a suit and said "the studio" with his first and last name. That's all I could get from it because I was busy driving.
This ad is almost certainly a complete waste of money. Here's why:
I have no idea what 'the studio' is.
I have no idea who 'the studio' is for.
I have no idea why that would be important.
I have no idea what to do next.
When advertising to an audience who is unfamiliar with you - as display ads often do - the ad MUST be extremely clear about:
1. What it is (i.e. type of business, type of nonprofit)
2. Who it's for
3. Why it's important
4. What to do next
This can be communicated with words or with images. It can be stated directly or implied. It just has to be clear.
Now, credit where credit is due, this morning, I also saw a stellar ad. This was at a bus stop. It is for the Cancer Institute of NSW by Bastion. 👏
What it is: nonprofit health message
Who it's for: young people who vape
Why it's important: addresses the 'vapes are safe' misconception
What to do next: stop vaping!
It is also catchy and clever. That is an excellent ad.
This morning, I saw a bus ad. It had a picture of a man in a suit and said "the studio" with his first and last name. That's all I could get from it because I was busy driving.
This ad is almost certainly a complete waste of money. Here's why:
I have no idea what 'the studio' is.
I have no idea who 'the studio' is for.
I have no idea why that would be important.
I have no idea what to do next.
When advertising to an audience who is unfamiliar with you - as display ads often do - the ad MUST be extremely clear about:
1. What it is (i.e. type of business, type of nonprofit)
2. Who it's for
3. Why it's important
4. What to do next
This can be communicated with words or with images. It can be stated directly or implied. It just has to be clear.
Now, credit where credit is due, this morning, I also saw a stellar ad. This was at a bus stop. It is for the Cancer Institute of NSW by Bastion. 👏
What it is: nonprofit health message
Who it's for: young people who vape
Why it's important: addresses the 'vapes are safe' misconception
What to do next: stop vaping!
It is also catchy and clever. That is an excellent ad.
4 comments
Author:
Chris Redshaw
Jan 30, 2024 11:36 PM
regular
Bing.
Am currently building a new case study for a recent appeal we did in the NFP space. Bing was a terrific contributor to a record breaking year.
If you're a charity, make sure to consider Bing in your search marketing plans. It's consistently good in my experience.
P.S. they have a grant program too
#nonprofitmarketing
Am currently building a new case study for a recent appeal we did in the NFP space. Bing was a terrific contributor to a record breaking year.
If you're a charity, make sure to consider Bing in your search marketing plans. It's consistently good in my experience.
P.S. they have a grant program too
#nonprofitmarketing
3 comments
Author:
Chris Redshaw
Jan 18, 2024 07:40 AM
quote
Great metric to measure: % of prospects touched by both sales and marketing team (efforts).
0 comments
Author:
Chris Redshaw
Jan 11, 2024 01:22 AM
regular
Messaging and copywriting gem: the Value Pyramid from HBR
0 comments
Author:
Chris Redshaw
Marc Thwin
Head of Digital MarketingLinkedIn Profile
Email
Name
Marc Thwin
Title
Marc Thwin - Head of Digital Marketing
Headline
Head of Digital Marketing
Location
Sydney, New South Wales
Summary
Hello, My name is Marc Thwin and this is a short story of my career so far…
Like most people in our industry, I never planned to be in search. But I couldn’t imagine myself doing anything else. My career began in business development for SEO & SEM at a very clever company, E-Web Marketing. For many years they ranked no.1 for the term “SEO” and are regulars in BRW’s best places to work. Funny enough, I think the year I left was the first year that they ranked behind Google…
It was here that I learnt the art of search marketing as well as sales. As many businesses I dealt with were family owned I found this role very rewarding as I had felt that I directly helped their lives through Search.
From there I moved to a large Media agency MediaCom. Working for a big agency was competitive, challenging and a whole lot of fun. I was able to work across many different verticals and brand such as Volkswagen, Blackmores, Westpac and managed some smart and ambitious individuals who I still remember showing how to pull reports and now pleasingly have seen to become managers and directors. I’m sure it was more them than me but I hoped I helped a little along their way :)
It wasn’t until I moved out to a gem of company called communication evolution (CE) and PAIS media that I was able to do some truly amazing work. Not to say my previous efforts weren’t amazing however at CE/PAIS we were able to use technology to capture and manipulate 1st party data and then execute some creative & powerful digital strategies (no not referring to remarketing). Vague… yes. But there is a word limit on Linkedin! This was a hybrid internal agency role working within Fairfax Media and their publisher brands such as Sydney Morning Herald, Drive and Domain.com.au.
Currently and for the last couple of years my sole attention has been on Domain.com.au who are growing at a great pace and doing some great things with their app which I am proud to be a part of.
Like most people in our industry, I never planned to be in search. But I couldn’t imagine myself doing anything else. My career began in business development for SEO & SEM at a very clever company, E-Web Marketing. For many years they ranked no.1 for the term “SEO” and are regulars in BRW’s best places to work. Funny enough, I think the year I left was the first year that they ranked behind Google…
It was here that I learnt the art of search marketing as well as sales. As many businesses I dealt with were family owned I found this role very rewarding as I had felt that I directly helped their lives through Search.
From there I moved to a large Media agency MediaCom. Working for a big agency was competitive, challenging and a whole lot of fun. I was able to work across many different verticals and brand such as Volkswagen, Blackmores, Westpac and managed some smart and ambitious individuals who I still remember showing how to pull reports and now pleasingly have seen to become managers and directors. I’m sure it was more them than me but I hoped I helped a little along their way :)
It wasn’t until I moved out to a gem of company called communication evolution (CE) and PAIS media that I was able to do some truly amazing work. Not to say my previous efforts weren’t amazing however at CE/PAIS we were able to use technology to capture and manipulate 1st party data and then execute some creative & powerful digital strategies (no not referring to remarketing). Vague… yes. But there is a word limit on Linkedin! This was a hybrid internal agency role working within Fairfax Media and their publisher brands such as Sydney Morning Herald, Drive and Domain.com.au.
Currently and for the last couple of years my sole attention has been on Domain.com.au who are growing at a great pace and doing some great things with their app which I am proud to be a part of.
Snippet
Marc Thwin. Head of Digital Marketing. PAIS Media University of Wollongong. Sydney, New South Wales, Australia.
Current Experiences
Head Of Digital Marketing
PAIS Media
Started: Jul 2015 - Present
Digital Strategy, Execution & Implementation
* Paid Search
* Performance Display
* App & In App Advertising & Remarketing
* Conversion Rate & Landing Page Optimisation
* Feed Management
* Web Analytics
* Web Crawling
* Paid Search
* Performance Display
* App & In App Advertising & Remarketing
* Conversion Rate & Landing Page Optimisation
* Feed Management
* Web Analytics
* Web Crawling
Industry: Marketing and Advertising
Company Size: 10-50 (11 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (work)
[email protected]
(100) (work)
Social Media
LinkedIn:
https://www.linkedin.com/in/marc-thwin-559884a
(100)
LinkedIn Posts - Marc Thwin
1 post(s) foundBen Bradshaw
6x Entrepreneur of the Year - Marketing. Founder - Author - InvestorLinkedIn Profile
Email
Name
Ben Bradshaw
Title
Ben Bradshaw - 6x Entrepreneur of the Year
Headline
6x Entrepreneur of the Year - Marketing. Founder - Author - Investor
Location
Sydney, New South Wales
Summary
Ben Bradshaw is one of Australia’s most established and renowned digital marketing entrepreneurs. He is the founder of Australia’s largest Australian-owned, multi-award winning digital marketing solutions groups Disrupt Digital, and is an active investor and thought-leader in the Tech space.
Ben also heads up businesses in Data, AI, Music & Entertainment, and hosts a weekly podcast where he interviews he interviews the worlds leading minds, sharing transformational ideas, wisdom, tools, and practical tactics listeners can use in their everyday life.
Ben has appeared on Sky Business, Chanel 9, Smart Company, and BRW, and in major metropolitan newspapers and Authored a book "Don't Guess" How to Succeed Online.
Specialties: Entrepreneurship, Software Development, Digital Marketing, SEO, Search Engine Marketing, SEM, Google AdWords, Web Conversion, Mobile Marketing, Social Media Marketing, Innovation, Leadership, Management
Ben also heads up businesses in Data, AI, Music & Entertainment, and hosts a weekly podcast where he interviews he interviews the worlds leading minds, sharing transformational ideas, wisdom, tools, and practical tactics listeners can use in their everyday life.
Ben has appeared on Sky Business, Chanel 9, Smart Company, and BRW, and in major metropolitan newspapers and Authored a book "Don't Guess" How to Succeed Online.
Specialties: Entrepreneurship, Software Development, Digital Marketing, SEO, Search Engine Marketing, SEM, Google AdWords, Web Conversion, Mobile Marketing, Social Media Marketing, Innovation, Leadership, Management
Snippet
He is the founder of Australia's largest Australian-owned, multi-award winning digital marketing solutions groups Disrupt Digital, and is an active investor and ...
Current Experiences
Founder & CEO
KnowFirst
Started: Jan 2021 - Present
Search & Track Australian Companies. The most up-to-date Australian company intelligence in one location.
Industry: Computer Software
Company Size: 10-50 (3 staff)
Founder & CEO
Disrupt Music Group
Started: Jul 2018 - Present
We help artists market their music in the new digital economy.
Industry: Marketing and Advertising
Company Size: 10-50 (5 staff)
Executive Chairman of the Board
Disrupt Digital
Started: Sep 2019 - Present
Industry: Marketing and Advertising
Company Size: 100-200 (72 staff)
Member
YPO
Started: Apr 2019 - Present
Industry: Nonprofit Organization Management
Company Size: 200-500 (10189 staff)
Podcast Host
MindTribe
Started: Aug 2021 - Present
Industry: E-Learning
Company Size: 1-10 (2 staff)
Founder & CEO
Search Marketing Experts
Started: Jul 2019 - Present
Industry: Marketing and Advertising
Company Size: 10-50 (2 staff)
Contact Information
Emails:
[email protected]
(100) (work)
[email protected]
(100) (work)
[email protected]
(100) (personal)
Social Media
LinkedIn:
https://www.linkedin.com/in/benbradshaw
(100)
LinkedIn:
https://www.linkedin.com/in/ben-bradshaw-89b46117
(100)
Twitter:
https://twitter.com/sponsoredlinx
(100)
LinkedIn Posts - Ben Bradshaw
50 post(s) found
Nov 13, 2023 10:12 PM
repost
Spreading the joy on #worldkindnessday 🌏✨
In a world that can often feel chaotic and harsh, we want to share that kindness can start with sharing laughter or a smile with someone in the workplace 🥰
Join us in reminding each other that kindness can go a long way with someone. Compliment them, help them with a task, or let someone know you’re grateful for them ☺️
#worldkindnessday #spreadkindness #workculture #officehappiness #spreadthejoy #kindnessmatters
In a world that can often feel chaotic and harsh, we want to share that kindness can start with sharing laughter or a smile with someone in the workplace 🥰
Join us in reminding each other that kindness can go a long way with someone. Compliment them, help them with a task, or let someone know you’re grateful for them ☺️
#worldkindnessday #spreadkindness #workculture #officehappiness #spreadthejoy #kindnessmatters
1 comments
Author:
Disrupt Digital
Aug 23, 2023 05:09 AM
quote
At Disrupt Digital, we're not just Australia's foremost digital marketing agency for SMEs. For 18 years, we've cultivated a culture that we hold with immense pride. Join us in our journey as we continue to innovate and serve with passion.
#culture #digitalagency #Smallbuiness #fun
#culture #digitalagency #Smallbuiness #fun
0 comments
Author:
Ben Bradshaw
Aug 03, 2023 05:18 AM
quote
Incredibly proud of the culture that is Disrupt Digital. As the largest employer of Digital Marketers in Australia we are not only responsible for next generation of marketers but leading the way of how to work hard for our clients and have fun in the process.
#workculture #disruptdigital #digitalmarketing #digitalleaders #happybirthday
#workculture #disruptdigital #digitalmarketing #digitalleaders #happybirthday
0 comments
Author:
Ben Bradshaw
Jul 15, 2023 02:26 AM
quote
I’ve been following Ned’s journey for almost 10 years, he is certainly doing bigs things for his age and for the betterment of our society as a whole! Well done Ned.
#youngentrepreneur #youngentrepreneurs #brisbane #oceanconservation #plasticpollution #colgate
#youngentrepreneur #youngentrepreneurs #brisbane #oceanconservation #plasticpollution #colgate
0 comments
Author:
Ben Bradshaw
Jul 12, 2023 01:29 AM
regular
There is no denying passion and pain are often tied together. This is evident in not only the sporting industry, but it is a core memory for me, growing up as a young dad with a passion for magic.
Through the highs and lows, one lesson resounds within me: the unwavering pursuit of what brings us joy. It's a commitment that knows no boundaries, driving us to push beyond limits and embrace our true purpose.
🎧 Soma Collective Podcast
#PassionAndPain #EmbraceYourPassions #ChasingJoy #DedicationUnleashed #SparksofMagic #FindYourJoy #NeverStopPursuing #UnleashYourPassion #LiveWithPurpose #FollowYourDreams
Through the highs and lows, one lesson resounds within me: the unwavering pursuit of what brings us joy. It's a commitment that knows no boundaries, driving us to push beyond limits and embrace our true purpose.
🎧 Soma Collective Podcast
#PassionAndPain #EmbraceYourPassions #ChasingJoy #DedicationUnleashed #SparksofMagic #FindYourJoy #NeverStopPursuing #UnleashYourPassion #LiveWithPurpose #FollowYourDreams
1 comments
Author:
Ben Bradshaw
Jul 01, 2023 03:24 AM
repost
All of our Disruptors enjoy our end of week activities 😆
Last Fri after work, we enjoyed the inaugral "DD Office Olympics" 😜
Last Fri after work, we enjoyed the inaugral "DD Office Olympics" 😜
0 comments
Author:
Disrupt Digital
Jun 30, 2023 07:42 AM
regular
Can we strike a balance between musical talent and the rapidly developing AI advances in the music industry?
How do we ensure fairness and being able to sustain artists' careers?
It's no secret I am passionate about music and AI, and it's more important than ever to start asking these questions so we can engage in a dialogue that shapes the responsible integration of AI into the music industry.
Together, we can chart a course that benefits both artists and listeners alike.
👉 Check out my recent podcast with Soma Collective!
#AIInTheMusicIndustry #NavigatingRepercussions #BalancingArtAndTechnology #PreservingDiversity #ResponsibleInnovation
How do we ensure fairness and being able to sustain artists' careers?
It's no secret I am passionate about music and AI, and it's more important than ever to start asking these questions so we can engage in a dialogue that shapes the responsible integration of AI into the music industry.
Together, we can chart a course that benefits both artists and listeners alike.
👉 Check out my recent podcast with Soma Collective!
#AIInTheMusicIndustry #NavigatingRepercussions #BalancingArtAndTechnology #PreservingDiversity #ResponsibleInnovation
0 comments
Author:
Ben Bradshaw
Jun 26, 2023 05:02 AM
regular
There is nothing better than truely connecting with likeminded inviduals, and I was lucky enough to recently connect with Peter Ostick, Host of Soma Collective Podcast and
Human Potential Researcher.
From AI in the music industry, to the role magic played in my life, we delve into the importance of dedicating one's life to pursuing what brings joy.
🎧 Check out the recent podcast I did with Peter from Soma Collective here - https://lnkd.in/gE4AchN4
Human Potential Researcher.
From AI in the music industry, to the role magic played in my life, we delve into the importance of dedicating one's life to pursuing what brings joy.
🎧 Check out the recent podcast I did with Peter from Soma Collective here - https://lnkd.in/gE4AchN4
0 comments
Author:
Ben Bradshaw
Jun 16, 2023 01:39 AM
regular
Is AI the solution or will it create more problems that we didn't expect, outweighing its benefits? Let me know your thoughts!
#AI #artificialintelligence #agi #gpt #gpt4 #aiconcerns
#AI #artificialintelligence #agi #gpt #gpt4 #aiconcerns
2 comments
Author:
Ben Bradshaw
Jun 15, 2023 04:26 AM
repost
Customers trust KnowFirst™, with various industries using our solutions to power their products and services. The KnowFirst™ API and Platform is your one-stop-shop for accessing multiple datasets about any Australian company, saving you time and resources when conducting research and analysis.
Start enriching your business data with KnowFirst™ and Ben Bradshaw today.
#businessdata #dataanalytics #datamanagement #datascience #businessintelligence #bigdata #datavisualisation #datamining #dataanalysis #datastrategy #dataenrichment #businessdataanalytics #datadrivenbusiness
Start enriching your business data with KnowFirst™ and Ben Bradshaw today.
#businessdata #dataanalytics #datamanagement #datascience #businessintelligence #bigdata #datavisualisation #datamining #dataanalysis #datastrategy #dataenrichment #businessdataanalytics #datadrivenbusiness
0 comments
Author:
KnowFirst
Apr 26, 2023 03:32 AM
repost
Quitters are not losers…
They are self-aware.
When faced with the fact that what they’re doing isn’t working – you quit.
But here’s where it gets tricky–after quitting what doesn’t work, you HAVE to try again:
👉🏻 Take a rest
👉🏻 Rethink your strategy
👉🏻 Ask for help
But do not quit.
Victory is just at the next bend.
📽️: Joseph D’Alonzo Sr. via FB
They are self-aware.
When faced with the fact that what they’re doing isn’t working – you quit.
But here’s where it gets tricky–after quitting what doesn’t work, you HAVE to try again:
👉🏻 Take a rest
👉🏻 Rethink your strategy
👉🏻 Ask for help
But do not quit.
Victory is just at the next bend.
📽️: Joseph D’Alonzo Sr. via FB
206 comments
Author:
Marshall Goldsmith
Feb 18, 2023 04:49 AM
regular
What’s are your thoughts on A.I?
#ai #chatbots #gpt3 #microsoft #riseofai
#ai #chatbots #gpt3 #microsoft #riseofai
3 comments
Author:
Ben Bradshaw
Jan 25, 2023 04:50 AM
repost
Quick Technique to massively increase your resilience and success! #success #resilience #positivity #passion #passionandpurpose #tipsoftheday #stayingpositive #passionpreneur #storms #lifeandleadership
5 comments
Author:
Ben Bradshaw
Jan 25, 2023 04:41 AM
regular
Quick Technique to massively increase your resilience and success! #success #resilience #positivity #passion #passionandpurpose #tipsoftheday #stayingpositive #passionpreneur #storms #lifeandleadership
5 comments
Author:
Ben Bradshaw
Jun 16, 2022 04:06 AM
repost
So proud of the achievements of Go1 team. Committed to global success from HQ in Logan, QLD. Four high school mates that have grown a USD 2B business.
Creating jobs, pathways & inspiration for a generation of suburban youth. Now the youth of Logan - "CAN BE WHAT THEY CAN SEE"
In the true spirit of Advance Queensland values Go1 founders continue to give back, collaborate locally and are actively reinvesting into the next wave of ventures.
Congratulations to Vu Tran Andrew Barnes Chris Eigeland, Chris Hood and supporters AirTree SoftBank Group Corp. and ecosystem Queensland Chief Entrepreneur Cameron Dick Shannon Fentiman @linus power #entrepreneur #technology #Logan City Council Ed Husic MP Cr Jon Raven Dr Paul Mathiesen Paulette Oldfield Wayne Gerard Aaron Birkby Rowena Barrett Julia Spicer Amelia St Baker Dan Argent Prof Bronwyn Harch Christine Williams Steve Baxter Pauline Fetaui UQ Ventures QUT (Queensland University of Technology) Cannon Hill Anglican College
Creating jobs, pathways & inspiration for a generation of suburban youth. Now the youth of Logan - "CAN BE WHAT THEY CAN SEE"
In the true spirit of Advance Queensland values Go1 founders continue to give back, collaborate locally and are actively reinvesting into the next wave of ventures.
Congratulations to Vu Tran Andrew Barnes Chris Eigeland, Chris Hood and supporters AirTree SoftBank Group Corp. and ecosystem Queensland Chief Entrepreneur Cameron Dick Shannon Fentiman @linus power #entrepreneur #technology #Logan City Council Ed Husic MP Cr Jon Raven Dr Paul Mathiesen Paulette Oldfield Wayne Gerard Aaron Birkby Rowena Barrett Julia Spicer Amelia St Baker Dan Argent Prof Bronwyn Harch Christine Williams Steve Baxter Pauline Fetaui UQ Ventures QUT (Queensland University of Technology) Cannon Hill Anglican College
14 comments
Author:
Monica Bradley
Jan 31, 2022 12:31 PM
quote
Thanks heaps YPO Australia/New Zealand, we're super humbled and grateful to have made the list, alongside so many incredibly talented Aussie entrepreneurs. #grateful #entrepreneurs #australianbusiness #ypo
7 comments
Author:
Ben Bradshaw
Dec 11, 2021 08:44 AM
quote
Incredibly humbled to receive this award after almost 17 years in business. :)
3 comments
Author:
Ben Bradshaw
Dec 11, 2021 08:43 AM
quote
Have a passion for Customer Experience? We're on the lookout for a leader as our Head of CX, more below. #customerexperience #customercentricity #customerjourney #customersatisfaction #cxleaders #cxstrategy #customerexperiencemanagement #leader
1 comments
Author:
Ben Bradshaw
Dec 01, 2021 11:35 PM
regular
Today is an incredibly special moment for Disrupt Digital as we launch the new look and feel of Disrupt Digital!
For someone who likes to move fast, to say we have antagonised every detail would be an understatement. It took over 12mths, 100’s of concepts, surveys, countless planning sessions and working with some of the most incredible people in Brand of whom I couldn't’ be more proud of and what we have achieved.
We wanted something that represented our DNA. It needed to be bold and iconic in it's own right. Our new Disrupt Branding marks far more than visual upgrades, it marks the new Era, our growth and transformation from a startup to a true leader in Digital Marketing.
Shout out to our Agency partners at NOUS for extrapolating and articulating what Disrupt Digital is all about, and our incredibly talented Marketing Team for executing.
2022 is posed to be huge!
#newera #branding #brand #marketing #digitalmarketing #people #future #project #designer #team #growth #transformation #digital #2022 #disruptdigital
For someone who likes to move fast, to say we have antagonised every detail would be an understatement. It took over 12mths, 100’s of concepts, surveys, countless planning sessions and working with some of the most incredible people in Brand of whom I couldn't’ be more proud of and what we have achieved.
We wanted something that represented our DNA. It needed to be bold and iconic in it's own right. Our new Disrupt Branding marks far more than visual upgrades, it marks the new Era, our growth and transformation from a startup to a true leader in Digital Marketing.
Shout out to our Agency partners at NOUS for extrapolating and articulating what Disrupt Digital is all about, and our incredibly talented Marketing Team for executing.
2022 is posed to be huge!
#newera #branding #brand #marketing #digitalmarketing #people #future #project #designer #team #growth #transformation #digital #2022 #disruptdigital
6 comments
Author:
Ben Bradshaw
Nov 23, 2021 10:36 PM
regular
7 years ago I lost my brother due to a sudden heart episode. If anyone has a family history or knows someone already with a poor heart, it’s worthwhile knowing about this recent study from a leading medical journal that has just come out. Endothelial cells line our arteries and blood vessels. “In short We conclude that the mRNA vacs dramatically increase inflammation on the endothelium and T cell infiltration of cardiac muscle and may account for the observations of increased thrombosis, cardiomyopathy, and other vascular events following vaccination.”
1 comments
Author:
Ben Bradshaw
Oct 27, 2021 11:29 PM
quote
Well worth getting to if you can.
0 comments
Author:
Ben Bradshaw
Oct 26, 2021 11:35 AM
quote
Extremely humbled to win this years Young Entrepreneur Award for marketing 🎉🎊🥂Business News Australia Pty Ltd #entrepreneur #marketing #businessaustralia #youngentrepreneur #australianbusiness #businessnewsaustralia
21 comments
Author:
Ben Bradshaw
Sep 03, 2021 11:25 PM
quote
Come join me along with other guess speakers at this years The Innovation City Conference.
0 comments
Author:
Ben Bradshaw
Aug 31, 2021 06:49 AM
regular
Join JCI Brisbane between the 22nd and the 24th of October for their Ten Outstanding Young Persons gala dinner and national conference - Brisbane the innovation city.
#JCI #JCIBrisbane #JCIAustralia #brisbanecity #brisbanebusiness #brisbaneinnovation #innovationtechnology # #innovation #TOYP #innovationweekend #conference #event #leadership
#JCI #JCIBrisbane #JCIAustralia #brisbanecity #brisbanebusiness #brisbaneinnovation #innovationtechnology # #innovation #TOYP #innovationweekend #conference #event #leadership
2 comments
Author:
Ben Bradshaw
Aug 20, 2021 12:28 AM
regular
Super excited to announce the MindTribe podcast is finally launched!
Every week i'll be interviewing the worlds leading minds, sharing transformational ideas, wisdom, tools, and practical tactics listeners can use in their everyday life. Guests discuss powerful ideas in personal growth across mind, body, spirit, and business.
In the episode, I have a fireside chat with one of Australia's most well-known and respected Entrepreneurs Phillip Di Bella, founder of Di Bella Coffee & Coffee Commune.
We discuss what it takes to be successful in business and life, and the current state of the world. It is clear Phillip has a unique ability to visualize and commercialize what many others never see.
https://lnkd.in/eeP9KQH6
#entrepreneurs #podcast #entrepreneur #growth #startup #coffee #interviewing #innovation #entrepreneurship #marketing #selfdevelopment #business #founder #australia
Every week i'll be interviewing the worlds leading minds, sharing transformational ideas, wisdom, tools, and practical tactics listeners can use in their everyday life. Guests discuss powerful ideas in personal growth across mind, body, spirit, and business.
In the episode, I have a fireside chat with one of Australia's most well-known and respected Entrepreneurs Phillip Di Bella, founder of Di Bella Coffee & Coffee Commune.
We discuss what it takes to be successful in business and life, and the current state of the world. It is clear Phillip has a unique ability to visualize and commercialize what many others never see.
https://lnkd.in/eeP9KQH6
#entrepreneurs #podcast #entrepreneur #growth #startup #coffee #interviewing #innovation #entrepreneurship #marketing #selfdevelopment #business #founder #australia
2 comments
Author:
Ben Bradshaw
Apr 23, 2021 10:58 AM
regular
The super talented humans at our sister company Disrupt Music Group have just released a killer collaboration between our 2 Disrupt Music Group artists, Golding and Boo Seeka, called “Don’t Waste Your Love”. The Disrupt Music Group team were involved in every part of the creation of this track. From Songwriting & Production, by Matt Bartlem, Disrupt Music Group’s head of Artist services. As a team Disrupt Music Group drove the Styling, Music Video Creation, Distribution, and of course Digital Marketing and Promotion. Special shout-out to Pixie Weyand head of A&R for her incredible work ethic and talent driving this as Head of A&R and Renee Bradshaw for her Marketing superpowers across Playlisting, YT, Facebook & Spotify ads. Last but not least Cassie Johnston for keep everything on track and helping with Legal’s.
Now apparently all this hard work wasn’t for nothing with the Song getting #1 on the Apples Charts, being premiered by Rolling Stone! 🎉And today to top it all off we have been featured in 3rd Position in New Music Fridays AU/NZ and the boys were featured today on Spotify’s IG stories! If you haven’t heard the track yet go give it a listen and if you want to help us out, throw this banger on repeat this weekend. #music #recordlabel #musicdistribution #musicproduction
Now apparently all this hard work wasn’t for nothing with the Song getting #1 on the Apples Charts, being premiered by Rolling Stone! 🎉And today to top it all off we have been featured in 3rd Position in New Music Fridays AU/NZ and the boys were featured today on Spotify’s IG stories! If you haven’t heard the track yet go give it a listen and if you want to help us out, throw this banger on repeat this weekend. #music #recordlabel #musicdistribution #musicproduction
9 comments
Author:
Ben Bradshaw
Feb 12, 2021 10:55 AM
regular
As the Founder & CEO of one of Australia's largest Digital Marketing companies supporting Small Business, I am deeply concerned with the current proposal and potential outcome of the News Media bargaining code. I have witnessed first-hand the impact Covid-19 has had on small businesses that drive our eccomomy. The last thing this country needs is to add more stress to our already fractured and volatile small businesses. Making Google and Facebook hand money to a few millionaire media owners won't save journalism in Australia but it will make it harder for small businesses to promote their products and services. Simply Crazy. Share this article to help support our SME's.
#mediabuyingcode #smallbusiness #advertisingagency #smallbusinessmarketing #onlineadvertising #onlineadvertising
#media #buyingcode #google #facebook #australiangovernment #ceo #journalism #socialmediaadvertising
#mediabuyingcode #smallbusiness #advertisingagency #smallbusinessmarketing #onlineadvertising #onlineadvertising
#media #buyingcode #google #facebook #australiangovernment #ceo #journalism #socialmediaadvertising
0 comments
Author:
Ben Bradshaw
Nov 30, 2020 08:22 AM
regular
I just want to say a massive thank you to JCI (Junior Chamber International) & JCI Brisbane (Junior Chamber International) for the TOYP Honour and being recognised among Ten other leaders and social entrepreneurs at the JCI Australia National Event on Friday. I was so inspired hearing the incredible journeys of Honourees. I truly felt small in a room full of people doing big things for the betterment of humanity as a whole.
#inspired #thankyou #entrepreneurs #leadership #community #inspiration #australia
#inspired #thankyou #entrepreneurs #leadership #community #inspiration #australia
9 comments
Author:
Ben Bradshaw
Apr 15, 2020 07:11 AM
quote
It's great to see the great work local manufacturing is doing to Support local heath workers in the frontlines of Covid-19.
#cornonavirus #supportlocalbusinesses #thinklocal
#covid19 #covidcrisis #covidresponse #coronavirus #localbusinesses #evolegroup
#cornonavirus #supportlocalbusinesses #thinklocal
#covid19 #covidcrisis #covidresponse #coronavirus #localbusinesses #evolegroup
0 comments
Author:
Ben Bradshaw
Mar 21, 2020 03:10 AM
regular
A great quick practical video on Crisis management with Professor Dutch Leonard and CMCO Brian Kenny #hbs # #crisismanagement #leadership #covid19 #ducthleonard #briankenny #harvardbusinessschool #cornonavirus
0 comments
Author:
Ben Bradshaw
Mar 11, 2020 08:00 AM
regular
Incredibly proud of our Disruptors for celebrating and taking time out to think about women’s equality #EachForEqual which is something we strongly believe in.
https://lnkd.in/eWDF7dq
#EachForEqual #womensequalityday #celebrating #womensday #woman #womenleaders #IWD2020
https://lnkd.in/eWDF7dq
#EachForEqual #womensequalityday #celebrating #womensday #woman #womenleaders #IWD2020
1 comments
Author:
Ben Bradshaw
Sam Cyrus
A magician when it comes to Digital Marketing and Sales. Ranked two of our sites #1 and #3 on Google for the most competitive term "SEO". I have extensive experience in sales, and creating processes in different areas.LinkedIn Profile
Email
Name
Sam Cyrus
Title
Sam Cyrus - Green Web Marketing UNSW Australia
Headline
A magician when it comes to Digital Marketing and Sales. Ranked two of our sites #1 and #3 on Google for the most competitive term "SEO". I have extensive experience in sales, and creating processes in different areas.
Location
Sydney, New South Wales
Summary
Three-time entrepreneur Sam Cyrus is CEO and co-founder of SEO Reseller Hub ( SRH), an innovative platform providing Blogger Outreach, Link Building and content creation services to Digital Agencies and Large Companies worldwide.
Sam is also CEO and co-founder of Green Web Marketing, an innovative online marketing agency that provides agency level digital marketing services and training programs.
He started "Green Web Marketing" with few other individuals who had similar beliefs and experience in order to provide top quality Digital Marketing, SEO, PPC and Web design services to the Australian community.
Sam is accredited by institute of Engineers Australia as a fully qualified engineer, he previously worked with reputable companies such as Ausgrid and Aurecon in both technical and management roles.
Sam is also CEO and co-founder of Green Web Marketing, an innovative online marketing agency that provides agency level digital marketing services and training programs.
He started "Green Web Marketing" with few other individuals who had similar beliefs and experience in order to provide top quality Digital Marketing, SEO, PPC and Web design services to the Australian community.
Sam is accredited by institute of Engineers Australia as a fully qualified engineer, he previously worked with reputable companies such as Ausgrid and Aurecon in both technical and management roles.
Snippet
Sam is also CEO and co-founder of Green Web Marketing, an innovative online marketing agency that provides agency level digital marketing services and training ...
Current Experiences
Co-Founder ( gwm.com.au )
Green Web Marketing
Sydney, Australia
Started: Aug 2014 - Present
Green Web Marketing is an Australian Digital Marketing company that was born in Sydney but has expanded to encompass Australia and Europe. We create successful online marketing campaigns for global and local companies to help them compete with the big boys. We understand the challenges of finding the perfect marketing agency for your goals. SEO-based digital marketing is difficult to understand but can be crucial to the success of your business.
Industry: Marketing and Advertising
Company Size: 10-50 (15 staff)
Contact Information
Emails:
[email protected]
(100) (work)
[email protected]
(100) (personal)
[email protected]
(100) (personal)
Phones:
+61450367120
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/samcyrus
(100)
LinkedIn Posts - Sam Cyrus
3 post(s) found
Apr 03, 2017 01:02 PM
regular
Best #WordPress #CTAplugins You Should Check Out
https://goo.gl/QDeyxU
https://goo.gl/QDeyxU
0 comments
Author:
Sam Cyrus
Mar 29, 2017 10:50 AM
regular
How to Install Google Analytics on WordPress Manually
#wordpress #googleanalytics
https://goo.gl/8NaZWH
#wordpress #googleanalytics
https://goo.gl/8NaZWH
0 comments
Author:
Sam Cyrus
Mar 06, 2017 11:27 AM
regular
How To Effectively Manage All Your Social Media Profiles #socialmedia #socialmediamonitoring via @eggmarketing http://bit.ly/2n5ebnm
0 comments
Author:
Sam Cyrus
Naveed Mohammed
Managing Director at Sydney Leads Digital MarketingLinkedIn Profile
Email
Name
Naveed Mohammed
Title
Naveed Mohammed - Managing Director at Sydney Leads ...
Headline
Managing Director at Sydney Leads Digital Marketing
Location
Sydney, New South Wales
Summary
Managing Director of Sydney Leads Digital Marketing, a Web development and digital marketing agency dedicated to helping you grow your business. I am the go-to person for everything online related to your business. I work with entrepreneurs and small business owners and their staff, teaching them how to use social media effectively. I'm able to give them a powerful and friendly web presence, which helps to boost their reputation. I accomplish this by developing lead generation websites, creating social media content, social media marketing, and providing training and coaching. Having a highly analytical approach towards problems is one of my key strengths which has allowed me to successfully work both independently and as part of a team. I have strong interpersonal skills, building and maintaining positive relationships at all levels with all the stakeholders involved in various projects.
Snippet
Managing Director at Sydney Leads Digital Marketing · Managing Director of Sydney Leads Digital Marketing ... The Agency Founder and CEO Mauricio Umansky (Thirty ...
Current Experiences
Managing Director Marketing & Operations
Talent Pursuit
Norwest, Sydney, Australia
Started: Feb 2025 - Present
At Talent Pursuit, I focus on creating impactful connections between businesses and exceptional talent. My role involves developing innovative strategies that not only fill positions but also contribute to building lasting legacies for both clients and candidates. I thrive on fostering relationships that enhance the recruitment experience and drive organizational success.
Industry: Staffing and Recruiting
Company Size: 10-50 (2 staff)
Managing Director
Lemon Code
Norwest, Sydney, Australia
Started: Nov 2023 - Present
Industry: Information Technology and Services
Company Size: 1-10 (2 staff)
Managing Director
Sydney Leads Digital Marketing
Sydney, New South Wales, Australia
Started: Sep 2021 - Present
Industry: Marketing and Advertising
Company Size: 1-10 (20 staff)
Director Of Business Development
Oz Click IT Solutions
Melbourne, Victoria, Australia
Started: May 2021 - Present
Industry: Information Technology and Services
Company Size: 100-200 (4 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (work)
[email protected]
(100) (work)
Phones:
0272525416
(100) (work phone)
Social Media
LinkedIn:
https://www.linkedin.com/in/naveedmohammed26
(100)
LinkedIn:
https://www.linkedin.com/in/naveed-mohammed-63186110
(100)
Twitter:
https://twitter.com/naveed26aus
(100)
LinkedIn Posts - Naveed Mohammed
47 post(s) found
Dec 10, 2025 01:37 PM
quote
Brilliant reminder: don’t just hire a developer, find a technical partner who thinks like a founder.
0 comments
Author:
Naveed Mohammed
Dec 09, 2025 01:56 PM
repost
Tired of guessing what actually works online? 📉
At Sydney Leads Digital Marketing, we build SEO that ranks, websites that convert, and analytics that tell you exactly what is happening behind the scenes.
If you want more calls, more bookings, and real leads, not vanity metrics, this is your sign to level up.
Contact us today and let’s grow your business properly. 🚀
📍 Level 14, 3 Parramatta Square, 153 Macquarie St, Parramatta NSW 2150
📞 (02) 7251 8709
📧 [email protected]
🌐 sydneyleads.com.au
#SydneyLeadsDigitalMarketing #DigitalMarketingSydney #SEOSydney #WebDesignSydney #GoogleAdsExperts #AnalyticsTracking #SmallBusinessSydney #SydneyBusiness #MarketingAgencySydney #LeadGeneration
At Sydney Leads Digital Marketing, we build SEO that ranks, websites that convert, and analytics that tell you exactly what is happening behind the scenes.
If you want more calls, more bookings, and real leads, not vanity metrics, this is your sign to level up.
Contact us today and let’s grow your business properly. 🚀
📍 Level 14, 3 Parramatta Square, 153 Macquarie St, Parramatta NSW 2150
📞 (02) 7251 8709
📧 [email protected]
🌐 sydneyleads.com.au
#SydneyLeadsDigitalMarketing #DigitalMarketingSydney #SEOSydney #WebDesignSydney #GoogleAdsExperts #AnalyticsTracking #SmallBusinessSydney #SydneyBusiness #MarketingAgencySydney #LeadGeneration
0 comments
Author:
Hasan Ayach
Sep 07, 2025 01:13 PM
regular
Just finished "Generative AI, Recruiting, and Talent Acquisition" by Glen Cathey! Check it out: https://lnkd.in/gnEHEmT7 #talentmanagement, #artificialintelligenceforbusiness, #generativeaiforrecruiting, #recruiting.
2 comments
Author:
Naveed Mohammed
Aug 02, 2025 08:18 AM
repost
Your Resume Might Be Costing You the Job – Here’s How to Fix It
I’ve seen this too often, freshers with great potential losing opportunities because their resume doesn’t meet even the minimum expectations of employers.
The truth is, your resume is your first impression, and if it’s not clear, well-structured, and ATS-friendly, it may never even reach human eyes.
Here’s the good news! building a strong resume is no longer complicated.
I’ve created a simple AI-powered prompt to help you draft your resume in minutes. Then, you can use tools like Rezi.ai to format, optimize, and make it ATS-compliant so it stands out to recruiters.
✅ Why this matters:
Your resume needs to pass through Applicant Tracking Systems (ATS).
It should highlight measurable achievements, not just job duties.
A clean, consistent format improves readability.
Pro Tip: Even the best content fails if the format is poor. That’s where www.rezi.ai comes in – it takes care of the structure while you focus on showcasing your skills.
If you’re a fresher or job seeker, don’t let formatting mistakes cost you the job.
Comment “RESUME” and I’ll share the AI prompt I use to build resumes that get interviews.
#CareerTips #ResumeBuilding #JobSearch #ATSResume #Freshers
I’ve seen this too often, freshers with great potential losing opportunities because their resume doesn’t meet even the minimum expectations of employers.
The truth is, your resume is your first impression, and if it’s not clear, well-structured, and ATS-friendly, it may never even reach human eyes.
Here’s the good news! building a strong resume is no longer complicated.
I’ve created a simple AI-powered prompt to help you draft your resume in minutes. Then, you can use tools like Rezi.ai to format, optimize, and make it ATS-compliant so it stands out to recruiters.
✅ Why this matters:
Your resume needs to pass through Applicant Tracking Systems (ATS).
It should highlight measurable achievements, not just job duties.
A clean, consistent format improves readability.
Pro Tip: Even the best content fails if the format is poor. That’s where www.rezi.ai comes in – it takes care of the structure while you focus on showcasing your skills.
If you’re a fresher or job seeker, don’t let formatting mistakes cost you the job.
Comment “RESUME” and I’ll share the AI prompt I use to build resumes that get interviews.
#CareerTips #ResumeBuilding #JobSearch #ATSResume #Freshers
4 comments
Author:
Mohammed Jaweed
Jul 26, 2025 09:34 PM
repost
Great things are never done by one person.
It takes a team, a vision, and a whole lot of trust.
It takes a team, a vision, and a whole lot of trust.
130 comments
Author:
Bhavya Arora
May 23, 2025 03:37 AM
regular
The Future of Google Ads with AI:
“Automate the routine. Elevate the strategy. Humanize the creative.”
Let’s be honest—Google Ads isn’t what it used to be.
Gone are the days where you could run a few keyword campaigns and see results. The game has changed. Today, AI is the backbone of every high-performing Google Ads campaign, and if we’re not adapting, we’re falling behind.
Here’s what’s actually happening (and what we’re helping our clients prepare for):
Smart Bidding is Doing the Heavy Lifting
Google’s AI now handles thousands of micro-decisions in real time—adjusting your bids based on user behavior, time of day, device, even weather conditions.
👉 Manual bidding? That’s old news.
We let the AI handle the mechanics—you focus on feeding it the right goals and signals.
Keywords Still Matter—But Signals Matter More
Yes, keywords still play a role. But Google is now looking at user intent and behavior signals just as much—if not more.
✅ What pages did they visit?
✅ What videos did they watch?
✅ What devices do they use?
That’s the data Google is using to match your ads to the right people. So we focus more on audience and user journey—not just isolated keywords.
Performance Max is Google’s Power Move
Performance Max campaigns are like having a full team running across Search, Display, YouTube, and Gmail—all from a single campaign.You give it creative assets (headlines, videos, images), set your conversion goals, and let the AI do the rest.
AI is Writing the Ads—But You Set the Voice
We’re moving into an age of generative AI ads. Headlines, descriptions, even product images will be created on the fly.
Our job isn’t to write everything from scratch anymore.Our job is to set the tone, guide the brand, and review outputs strategically.Attribution is Smarter Than Ever.
That means:
📈 Better reporting
📊 Smarter optimizations
🎯 More accurate return on ad spend (ROAS)
Creative is Your Differentiator
When everyone’s using automation, creative becomes your secret weapon.
The ad copy, the offer, the design—that’s where human touch wins.
Emotion. Story. Clarity. Trust. These can’t be auto-generated. We double down on those.
First-Party Data Will Make or Break Campaigns
With third-party cookies phasing out, your own data becomes essential.
We’re helping clients build lists, tag sites properly, and push CRM data into Google Ads to train campaigns smarter.
If you’ve got an audience—own it and use it.
If there’s one mindset shift to take into this next era of Google Ads, it’s this:
👉 Let AI do the repetitive work.
👉 You focus on strategy, storytelling, and building real connections.
We’re not just setting up campaigns anymore—we’re orchestrating digital journeys with data, creativity, and intent.
Need help aligning your Google Ads with where the industry is heading?
Let’s talk. I’m here to help.
“Automate the routine. Elevate the strategy. Humanize the creative.”
Let’s be honest—Google Ads isn’t what it used to be.
Gone are the days where you could run a few keyword campaigns and see results. The game has changed. Today, AI is the backbone of every high-performing Google Ads campaign, and if we’re not adapting, we’re falling behind.
Here’s what’s actually happening (and what we’re helping our clients prepare for):
Smart Bidding is Doing the Heavy Lifting
Google’s AI now handles thousands of micro-decisions in real time—adjusting your bids based on user behavior, time of day, device, even weather conditions.
👉 Manual bidding? That’s old news.
We let the AI handle the mechanics—you focus on feeding it the right goals and signals.
Keywords Still Matter—But Signals Matter More
Yes, keywords still play a role. But Google is now looking at user intent and behavior signals just as much—if not more.
✅ What pages did they visit?
✅ What videos did they watch?
✅ What devices do they use?
That’s the data Google is using to match your ads to the right people. So we focus more on audience and user journey—not just isolated keywords.
Performance Max is Google’s Power Move
Performance Max campaigns are like having a full team running across Search, Display, YouTube, and Gmail—all from a single campaign.You give it creative assets (headlines, videos, images), set your conversion goals, and let the AI do the rest.
AI is Writing the Ads—But You Set the Voice
We’re moving into an age of generative AI ads. Headlines, descriptions, even product images will be created on the fly.
Our job isn’t to write everything from scratch anymore.Our job is to set the tone, guide the brand, and review outputs strategically.Attribution is Smarter Than Ever.
That means:
📈 Better reporting
📊 Smarter optimizations
🎯 More accurate return on ad spend (ROAS)
Creative is Your Differentiator
When everyone’s using automation, creative becomes your secret weapon.
The ad copy, the offer, the design—that’s where human touch wins.
Emotion. Story. Clarity. Trust. These can’t be auto-generated. We double down on those.
First-Party Data Will Make or Break Campaigns
With third-party cookies phasing out, your own data becomes essential.
We’re helping clients build lists, tag sites properly, and push CRM data into Google Ads to train campaigns smarter.
If you’ve got an audience—own it and use it.
If there’s one mindset shift to take into this next era of Google Ads, it’s this:
👉 Let AI do the repetitive work.
👉 You focus on strategy, storytelling, and building real connections.
We’re not just setting up campaigns anymore—we’re orchestrating digital journeys with data, creativity, and intent.
Need help aligning your Google Ads with where the industry is heading?
Let’s talk. I’m here to help.
3 comments
Author:
Naveed Mohammed
Apr 24, 2025 12:58 PM
regular
The Illusion of Progress: Why Being Busy Isn’t the Same as Being Fulfilled
In a world that never seems to stop moving, we've come to wear our busyness like a badge of honor. But here's a truth that took me years to really understand—productivity is not the same as fulfillment.
As someone who built a business from the ground up, navigated uncertainty, and juggled multiple roles—from leadership to creative direction—I used to equate success with activity. More meetings, more messages, more hustle. But I’ve learned that constantly ticking off tasks doesn’t always mean we’re moving forward in the right direction. Sometimes, it just means we’re spinning faster in the same spot.
This idea struck me deeply while reflecting on Celeste Headlee’s Do Nothing. She puts it simply: Stop measuring your self-worth by how much you accomplish. Focus instead on what brings you joy and meaning.
A special appreciation to Celeste for putting words to something so many of us feel but rarely articulate. Her work is a timely and powerful reminder that life is meant to be lived—not just measured.
It sounds simple, but it’s revolutionary. Especially for entrepreneurs, creatives, and doers—those of us who thrive on progress. The challenge is in recognizing that progress isn’t just about KPIs or client counts—it’s also about inner alignment.
We’ve created a culture where slowing down feels like slacking off. But what if the real sign of success isn’t how much you’ve done today—but how connected you feel to your purpose while doing it?
This shift in mindset has been a game-changer for me. I now ask myself:
Am I doing this because it adds meaning—or just to stay busy?
Is this task aligned with the impact I truly want to make?
Would I still choose this path if no one were watching?
If you're in the digital space like I am—building brands, running ads, designing websites—it’s easy to get caught up in the metrics. But the truth is, burnout doesn’t build empires. Alignment does.
Let’s give ourselves permission to pause, to reflect, and to redefine what productivity means—not by quantity, but by quality and clarity.
Fulfillment isn’t a destination. It’s a way of working, thinking, and being.
In a world that never seems to stop moving, we've come to wear our busyness like a badge of honor. But here's a truth that took me years to really understand—productivity is not the same as fulfillment.
As someone who built a business from the ground up, navigated uncertainty, and juggled multiple roles—from leadership to creative direction—I used to equate success with activity. More meetings, more messages, more hustle. But I’ve learned that constantly ticking off tasks doesn’t always mean we’re moving forward in the right direction. Sometimes, it just means we’re spinning faster in the same spot.
This idea struck me deeply while reflecting on Celeste Headlee’s Do Nothing. She puts it simply: Stop measuring your self-worth by how much you accomplish. Focus instead on what brings you joy and meaning.
A special appreciation to Celeste for putting words to something so many of us feel but rarely articulate. Her work is a timely and powerful reminder that life is meant to be lived—not just measured.
It sounds simple, but it’s revolutionary. Especially for entrepreneurs, creatives, and doers—those of us who thrive on progress. The challenge is in recognizing that progress isn’t just about KPIs or client counts—it’s also about inner alignment.
We’ve created a culture where slowing down feels like slacking off. But what if the real sign of success isn’t how much you’ve done today—but how connected you feel to your purpose while doing it?
This shift in mindset has been a game-changer for me. I now ask myself:
Am I doing this because it adds meaning—or just to stay busy?
Is this task aligned with the impact I truly want to make?
Would I still choose this path if no one were watching?
If you're in the digital space like I am—building brands, running ads, designing websites—it’s easy to get caught up in the metrics. But the truth is, burnout doesn’t build empires. Alignment does.
Let’s give ourselves permission to pause, to reflect, and to redefine what productivity means—not by quantity, but by quality and clarity.
Fulfillment isn’t a destination. It’s a way of working, thinking, and being.
4 comments
Author:
Naveed Mohammed
Apr 12, 2025 08:56 PM
repost
"Build stunning websites with WordPress, Elementor, MySQL, and PHP tailored for Australian businesses!
Trust Sydney Leads Digital Marketing for scalable and SEO-optimized web solutions."
Send us a message to find out more!
☎️02 7251 8709
✉️[email protected]
🌐 www.sydneyleads.com.au
📍Address: Level 14, 3 Parramatta Square, 153 Macquarie St, Parramatta NSW, 2150
#WebDevelopment 💻 #WordPressExperts ✨ #ElementorDesign 🖥️ #PHPDevelopment ⚙️ #MySQLDatabase 📊#AustralianBusiness 🌐 #WebsiteDesign 🎨 #DigitalMarketing 🚀 #CustomWebsites 🧩 #ResponsiveDesign 📱#WebSolutions 📈 #OnlinePresence 🔍 #SEOFriendly 📥 #CodeSmart 👨💻 #CreativeDesign 👩💻
#UIUX 📁 #ModernWebsites 🕹️ #TechExperts 🧠 #FrontendDev 📷 #BackendDev 🔧 #sydneyleadsdigitlmarketing #sydneyleads
Trust Sydney Leads Digital Marketing for scalable and SEO-optimized web solutions."
Send us a message to find out more!
☎️02 7251 8709
✉️[email protected]
🌐 www.sydneyleads.com.au
📍Address: Level 14, 3 Parramatta Square, 153 Macquarie St, Parramatta NSW, 2150
#WebDevelopment 💻 #WordPressExperts ✨ #ElementorDesign 🖥️ #PHPDevelopment ⚙️ #MySQLDatabase 📊#AustralianBusiness 🌐 #WebsiteDesign 🎨 #DigitalMarketing 🚀 #CustomWebsites 🧩 #ResponsiveDesign 📱#WebSolutions 📈 #OnlinePresence 🔍 #SEOFriendly 📥 #CodeSmart 👨💻 #CreativeDesign 👩💻
#UIUX 📁 #ModernWebsites 🕹️ #TechExperts 🧠 #FrontendDev 📷 #BackendDev 🔧 #sydneyleadsdigitlmarketing #sydneyleads
0 comments
Author:
Sydney Leads Digital Marketing
Mar 02, 2025 10:48 PM
quote
Thrilled to share Yousuf's remarkable journey as a Cyber Security Engineer at Sydney Leads Digital Marketing. His dedication, hard work, and passion have made a significant impact on our team's success in various areas of the company.
Congratulations on an incredible year, Yousuf! Here's to many more milestones and achievements together.
#TeamSuccess #AchievementUnlocked #SydneyLeadsDigitalMarketing
Congratulations on an incredible year, Yousuf! Here's to many more milestones and achievements together.
#TeamSuccess #AchievementUnlocked #SydneyLeadsDigitalMarketing
0 comments
Author:
Naveed Mohammed
Jan 20, 2025 10:43 PM
regular
Empowering young minds with wisdom and guidance is like planting seeds of potential, nurturing a future that blooms with infinite possibilities.
Today, I had the privilege of delivering a seminar on Digital Marketing at Creative Skills Academy, Hyderabad. The experience was nothing short of amazing, as I shared insights on the journey from learning to earning and the vast opportunities for career growth in this dynamic field. I extend my heartfelt gratitude to Mr. Taher Faraz for giving me this opportunity. Always thankful to Syed Mutiullah Hussaini for being a great mentor to not only me but many others throughout the world.
It was truly inspiring to engage with a room full of curious and eager learners. Their enthusiasm and inquisitiveness were palpable, and it was rewarding to witness their eagerness to absorb new knowledge and skills. Moments like these remind me of the importance of mentorship and the impact it can have on shaping the future of young talents.
Thank you to everyone who attended and made this seminar a memorable experience. Looking forward to more opportunities to inspire and be inspired. 🚀
#DigitalMarketing #CareerGrowth #LearningJourney #Inspiration #Mentorship #CreativeSkillsAcademyHyderabad
Today, I had the privilege of delivering a seminar on Digital Marketing at Creative Skills Academy, Hyderabad. The experience was nothing short of amazing, as I shared insights on the journey from learning to earning and the vast opportunities for career growth in this dynamic field. I extend my heartfelt gratitude to Mr. Taher Faraz for giving me this opportunity. Always thankful to Syed Mutiullah Hussaini for being a great mentor to not only me but many others throughout the world.
It was truly inspiring to engage with a room full of curious and eager learners. Their enthusiasm and inquisitiveness were palpable, and it was rewarding to witness their eagerness to absorb new knowledge and skills. Moments like these remind me of the importance of mentorship and the impact it can have on shaping the future of young talents.
Thank you to everyone who attended and made this seminar a memorable experience. Looking forward to more opportunities to inspire and be inspired. 🚀
#DigitalMarketing #CareerGrowth #LearningJourney #Inspiration #Mentorship #CreativeSkillsAcademyHyderabad
4 comments
Author:
Naveed Mohammed
Jul 20, 2024 03:18 PM
repost
Learnings from the Recent CrowdStrike Outage
The recent CrowdStrike outage, caused by a faulty software update, has had a significant impact on businesses and organizations worldwide. This incident has highlighted several key learnings for the tech industry and cybersecurity professionals.
Key Learnings
Importance of Thorough Testing:
The outage was triggered by a defect in a software update for CrowdStrike’s Falcon Sensor1. This underscores the critical need for comprehensive testing and quality assurance processes before deploying updates, especially for security software that protects critical infrastructure.
Resilience and Redundancy:
The widespread impact of the outage, which affected banks, airlines, and other businesses2, emphasizes the importance of building resilient systems with redundancy. Organizations must ensure they have robust backup and recovery plans in place to minimize downtime and disruption.
Effective Communication: CrowdStrike’s prompt identification and isolation of the issue, followed by the deployment of a fix1, demonstrate the importance of effective communication during a crisis. Keeping stakeholders informed and providing clear guidance can help manage the situation and restore trust.
Cyber Resilience:
This incident serves as a reminder of the need for continuous improvement in cyber resilience. Organizations should regularly review and update their cybersecurity measures to protect against potential vulnerabilities and ensure they can quickly recover from incidents.
Personal Opinion
In my opinion, the CrowdStrike outage is a wake-up call for the tech industry. It highlights the need for a proactive approach to cybersecurity, where potential issues are identified and addressed before they can cause widespread disruption. Additionally, it underscores the importance of collaboration between tech companies, as seen in Microsoft’s efforts to support CrowdStrike and its customers during the outage.
Overall, this incident should drive the industry to prioritize resilience, transparency, and continuous improvement in cybersecurity practices.
By learning from this experience, we can work towards a more secure and reliable digital future.
The recent CrowdStrike outage, caused by a faulty software update, has had a significant impact on businesses and organizations worldwide. This incident has highlighted several key learnings for the tech industry and cybersecurity professionals.
Key Learnings
Importance of Thorough Testing:
The outage was triggered by a defect in a software update for CrowdStrike’s Falcon Sensor1. This underscores the critical need for comprehensive testing and quality assurance processes before deploying updates, especially for security software that protects critical infrastructure.
Resilience and Redundancy:
The widespread impact of the outage, which affected banks, airlines, and other businesses2, emphasizes the importance of building resilient systems with redundancy. Organizations must ensure they have robust backup and recovery plans in place to minimize downtime and disruption.
Effective Communication: CrowdStrike’s prompt identification and isolation of the issue, followed by the deployment of a fix1, demonstrate the importance of effective communication during a crisis. Keeping stakeholders informed and providing clear guidance can help manage the situation and restore trust.
Cyber Resilience:
This incident serves as a reminder of the need for continuous improvement in cyber resilience. Organizations should regularly review and update their cybersecurity measures to protect against potential vulnerabilities and ensure they can quickly recover from incidents.
Personal Opinion
In my opinion, the CrowdStrike outage is a wake-up call for the tech industry. It highlights the need for a proactive approach to cybersecurity, where potential issues are identified and addressed before they can cause widespread disruption. Additionally, it underscores the importance of collaboration between tech companies, as seen in Microsoft’s efforts to support CrowdStrike and its customers during the outage.
Overall, this incident should drive the industry to prioritize resilience, transparency, and continuous improvement in cybersecurity practices.
By learning from this experience, we can work towards a more secure and reliable digital future.
1 comments
Author:
Mohammed Yousuf
May 09, 2024 11:05 AM
quote
Well said! Mohammed Yousuf. Team bonding is an essential ingredient of workplace success.
0 comments
Author:
Naveed Mohammed
May 06, 2024 06:47 AM
repost
Inside Local Government published our article on Cybersecurity Training for Local Government
0 comments
Author:
Bill Tarrant
Dec 15, 2023 08:19 AM
repost
🌟✨ Relive the Magic! Our Super Successful Gala and Awards Night Still Buzzing! 🌟✨
Hello LinkedIn community!
We're still riding high on the wave of excitement from our super successful Gala and Awards Night last week! 🎉 The energy, the glamour, and the outstanding achievements celebrated have been the talk of the town, and we couldn't be prouder.
The LinkedIn feed has been buzzing with your congratulatory messages, shared experiences, and unforgettable moments captured. 🎊
To keep the celebration alive, we're thrilled to release our official video capturing the essence of that spectacular evening. 🎥✨ It's a chance to relive the highlights, the joy, and the sheer brilliance that each award recipient brought to the stage.
👀 Ready to immerse yourself in the magic again? Play the video below and join us on a journey back to that unforgettable night! 🌟
Thank you to everyone who contributed to the success of this remarkable event. Let's continue to celebrate the achievements that make our community extraordinary! 🏆💼
#APOCGala2023
Sangeeta Mulchandani Vineti Anand Poonam Advani Sweta Kumari Mallika Ramchandani Teeshal Bal FIEAust CPEng Meher Mehta Parmod Ghatwal Ubah Gabris Jay Hira Juliet Pawlak Niraj Pau FCPA, GAICD Theresa Ogaji CPA Brooke Alexander Aagam Jain - Mortgage Broker Peter Mousaferiadis Vivienne Nguyen Quincy Hall
Hello LinkedIn community!
We're still riding high on the wave of excitement from our super successful Gala and Awards Night last week! 🎉 The energy, the glamour, and the outstanding achievements celebrated have been the talk of the town, and we couldn't be prouder.
The LinkedIn feed has been buzzing with your congratulatory messages, shared experiences, and unforgettable moments captured. 🎊
To keep the celebration alive, we're thrilled to release our official video capturing the essence of that spectacular evening. 🎥✨ It's a chance to relive the highlights, the joy, and the sheer brilliance that each award recipient brought to the stage.
👀 Ready to immerse yourself in the magic again? Play the video below and join us on a journey back to that unforgettable night! 🌟
Thank you to everyone who contributed to the success of this remarkable event. Let's continue to celebrate the achievements that make our community extraordinary! 🏆💼
#APOCGala2023
Sangeeta Mulchandani Vineti Anand Poonam Advani Sweta Kumari Mallika Ramchandani Teeshal Bal FIEAust CPEng Meher Mehta Parmod Ghatwal Ubah Gabris Jay Hira Juliet Pawlak Niraj Pau FCPA, GAICD Theresa Ogaji CPA Brooke Alexander Aagam Jain - Mortgage Broker Peter Mousaferiadis Vivienne Nguyen Quincy Hall
8 comments
Author:
Australian Professionals of Multicultural Communities
Dec 04, 2023 06:38 PM
regular
Had a wonderful opportunity to attend another great Gala event by APOC. Fantastic effort by the team!
#apoc2023 #apocgalanight #apoc
#apoc2023 #apocgalanight #apoc
2 comments
Author:
Naveed Mohammed
Sep 07, 2023 01:51 AM
repost
📣 Earlier this year, CNN reported that "One of the issues facing mainstream awards is simply how much harder it is for people of colour to receive recognition."
It is a sad fact that as advanced as we are in 2023, this statement stands true.
But here is a happy fact . . .
Also in 2023, we at Australian Professionals of Colour (APOC) have seen a huge number of people stand up and walk the talk in elevating people of colour in Australia! 👏 And no, we don't shy away from recognising and awarding them! 🏅
❓ Have you been seeing these people too?
❔ Are you one of these people?
If yes, then I have some great news for you! We have just opened up nominations for two epic awards, where you can nominate yourself or someone you know, to recognise and reward their effort. Showing people that you see their efforts and nominating them for an award is one of the best things you can do to make people feel valued and seen.
Nominations are open for the following two awards:
🏆 Community Champion of the Year 2023
Someone who has contributed significantly to the progress of the Professionals of Colour (POC) community as a whole (e.g.: established a network of POC, created initiatives to help the POC community, lobbied the cause and created a difference)
🌟 Corporate Legend of the Year 2023
Someone who has contributed significantly to one or many POC's career progress in the workplace (e.g.: helped you or someone you know break a bias at work, has lead a cause for diversity at work, been an ally and spoken up for POC at work)
Last year these awards were such a hit and we got to see and recognise some brilliant champions and legends at our Annual Gala and Awards night!
This year, Vineti Anand and I can't wait to read the nominations and be blown away by all the amazing stories of people who are walking the talk and making a difference for people of colour in Australia!
Nominations close at the end of September, so make sure you nominate all the awesome champions and legends you know here - https://lnkd.in/gTGHw6ww
#peopleofcolour #professionals #awardsandrecognition
Pic: Vineti and I with our amazing Community Champions of the Year nominees at the APOC Gala in 2022
It is a sad fact that as advanced as we are in 2023, this statement stands true.
But here is a happy fact . . .
Also in 2023, we at Australian Professionals of Colour (APOC) have seen a huge number of people stand up and walk the talk in elevating people of colour in Australia! 👏 And no, we don't shy away from recognising and awarding them! 🏅
❓ Have you been seeing these people too?
❔ Are you one of these people?
If yes, then I have some great news for you! We have just opened up nominations for two epic awards, where you can nominate yourself or someone you know, to recognise and reward their effort. Showing people that you see their efforts and nominating them for an award is one of the best things you can do to make people feel valued and seen.
Nominations are open for the following two awards:
🏆 Community Champion of the Year 2023
Someone who has contributed significantly to the progress of the Professionals of Colour (POC) community as a whole (e.g.: established a network of POC, created initiatives to help the POC community, lobbied the cause and created a difference)
🌟 Corporate Legend of the Year 2023
Someone who has contributed significantly to one or many POC's career progress in the workplace (e.g.: helped you or someone you know break a bias at work, has lead a cause for diversity at work, been an ally and spoken up for POC at work)
Last year these awards were such a hit and we got to see and recognise some brilliant champions and legends at our Annual Gala and Awards night!
This year, Vineti Anand and I can't wait to read the nominations and be blown away by all the amazing stories of people who are walking the talk and making a difference for people of colour in Australia!
Nominations close at the end of September, so make sure you nominate all the awesome champions and legends you know here - https://lnkd.in/gTGHw6ww
#peopleofcolour #professionals #awardsandrecognition
Pic: Vineti and I with our amazing Community Champions of the Year nominees at the APOC Gala in 2022
3 comments
Author:
Sangeeta Mulchandani
May 05, 2023 09:43 AM
regular
It is said that energy is infectious and that’s so true. I was super charged by the positive energy radiated at the APOC Sydney Chapter launch last night.
Thank you again to Vineti Anand and Sangeeta Mulchandani. Both of you are power houses of positive energy.
It was amazing to meet and network with amazing like minded people and the talented panel speakers. Looking forward for more such fantastic events.
#apocsydney #culturallyintelligentleaders #apoc #teambuilding #professionalsofcolour #sydneyleads
Thank you again to Vineti Anand and Sangeeta Mulchandani. Both of you are power houses of positive energy.
It was amazing to meet and network with amazing like minded people and the talented panel speakers. Looking forward for more such fantastic events.
#apocsydney #culturallyintelligentleaders #apoc #teambuilding #professionalsofcolour #sydneyleads
2 comments
Author:
Naveed Mohammed
Mar 12, 2023 01:02 PM
repost
Are you looking to get more eyes on your business?
Sydney Leads can help! Our digital marketing services are designed to get your business noticed through SEO, Social Media, Content Writing, Organic and Paid Marketing, and Email Marketing.
With Sydney Leads, you can be sure that your business will get the attention it deserves.
02 7251 8709
[email protected]
www.sydneyleads.com.au
Address: Level 14, 3 Parramatta Square, 153 Macquarie St, Parramatta NSW, 2150
Sydney Leads can help! Our digital marketing services are designed to get your business noticed through SEO, Social Media, Content Writing, Organic and Paid Marketing, and Email Marketing.
With Sydney Leads, you can be sure that your business will get the attention it deserves.
02 7251 8709
[email protected]
www.sydneyleads.com.au
Address: Level 14, 3 Parramatta Square, 153 Macquarie St, Parramatta NSW, 2150
0 comments
Author:
Sydney Leads Digital Marketing
Dec 13, 2022 12:03 AM
repost
Happy Tuesday everyone.
Today’s doodle is about: failures.
Learning from errors, mistakes, and failures is an important part of career and life.
We grow through, what we go through.
Have a thriving Tuesday
#career #learning
Today’s doodle is about: failures.
Learning from errors, mistakes, and failures is an important part of career and life.
We grow through, what we go through.
Have a thriving Tuesday
#career #learning
7 comments
Author:
Naishadh Gadani
Dec 10, 2022 01:53 PM
regular
Thank you #APOC Australian Professionals Of Colour for a memorable GALA night and awarding me as one of the nominees of “Community Champion Of The Year 2022”.
Was looking forward to meet Naishadh Gadani, Karalyn Brown , Sangeeta Mulchandani, Vineeti Anand. Really enjoyed the gala night and going back home to Sydney with great memories, new friends and connections.
#apocgalanight2022, #australianprofessionalsofcolour #communitychampionoftheyear2022nominee, #sydneyleadsdigitalmarketing #communitychampion #apoc
Was looking forward to meet Naishadh Gadani, Karalyn Brown , Sangeeta Mulchandani, Vineeti Anand. Really enjoyed the gala night and going back home to Sydney with great memories, new friends and connections.
#apocgalanight2022, #australianprofessionalsofcolour #communitychampionoftheyear2022nominee, #sydneyleadsdigitalmarketing #communitychampion #apoc
17 comments
Author:
Naveed Mohammed
Oct 06, 2022 03:26 PM
repost
Happy Thursday everyone!
Today's doodle is about: Set-backs
Set-backs, failures, and mistakes are the proof that you're trying and are in action. How do we get back up is the real test. In my view, we need to focus on reducing the time it takes to get up - rather than avoiding risks.
What you think?
Have a thriving Thursday!
Today's doodle is about: Set-backs
Set-backs, failures, and mistakes are the proof that you're trying and are in action. How do we get back up is the real test. In my view, we need to focus on reducing the time it takes to get up - rather than avoiding risks.
What you think?
Have a thriving Thursday!
5 comments
Author:
Naishadh Gadani
Aug 26, 2022 10:36 PM
repost
The difference between advertising and SEO...the direction of travel.
When you advertise, be that mass, targeted or PPC, you push your business towards a consumer.
"Look, here we are".
PPC is arguably the most refined ad approach.
The act of targeting people who are searching Google is very clever.
So clever, in fact, Google's Q2 revenue reports $56.3 billion coming from their advertising platform.
The problem, however, is how you attribute sales.
My friend Callum Leonard is a master of attribution and I urge you to give him a follow.
But, there is a grave yard of cancelled SEO contracts out there, all because SEO is generally awful at reporting results when compared to other channels.
Here's a great example.
A few years ago, I worked with a team, and I was doing the SEO.
I could show that the SEO was driving discovery, and the Facebook ads were winning through retargeting.
The 'marketing manager' told the client that the paid social was doing all the work, and they cancelled the SEO.
I took them from 3000 visitors per month to 13,000. They now have 1900 per month.
SEO paid social, Google PPC and other advertising work together.
It's a mutually beneficial relationship, not a competition.
Getting back on point.
Direct advertising is where you ask people to take an action, and you can measure the results.
SEO is a brand marketing activity.
It's all about telling the story of your business, and the story you're telling is one of expertise.
"We know the answer to that question you typed in".
You don't measure that expertise in conversions...you report on the conversions and everything else.
There is a huge difference between measuring success and reporting data.
Direct advertising must report results because that's what you pay for.
The push to people, and what they did with the offer you gave them.
Brand marketing channels should report differently.
"Here's all the new people that found your business through organic, here's what they did when they arrived, here's how many came back and oh, here's how many people purchased through your business who came through organic first".
SEO is a brand discovery and exploration channel.
I appreciate that SEO costs money, and you don't see results straight away.
But when SEO kicks in, and you have it working alongside your PPC and paid social channels, that's where the real magic happens.
Sprinkle on digital PR and outbound sales, and hey presto, you have a thriving business.
This isn't rocket science.
It's a game of numbers.
It's a game of budget.
It's a game of measuring things correctly.
It's a game of reach and connection.
Play long-term marketing, not short-term marketing.
Have an all-channel approach, not a single channel one.
SEO helps advertising, and advertising helps SEO.
#seo #ppc #searchenginemarketing
When you advertise, be that mass, targeted or PPC, you push your business towards a consumer.
"Look, here we are".
PPC is arguably the most refined ad approach.
The act of targeting people who are searching Google is very clever.
So clever, in fact, Google's Q2 revenue reports $56.3 billion coming from their advertising platform.
The problem, however, is how you attribute sales.
My friend Callum Leonard is a master of attribution and I urge you to give him a follow.
But, there is a grave yard of cancelled SEO contracts out there, all because SEO is generally awful at reporting results when compared to other channels.
Here's a great example.
A few years ago, I worked with a team, and I was doing the SEO.
I could show that the SEO was driving discovery, and the Facebook ads were winning through retargeting.
The 'marketing manager' told the client that the paid social was doing all the work, and they cancelled the SEO.
I took them from 3000 visitors per month to 13,000. They now have 1900 per month.
SEO paid social, Google PPC and other advertising work together.
It's a mutually beneficial relationship, not a competition.
Getting back on point.
Direct advertising is where you ask people to take an action, and you can measure the results.
SEO is a brand marketing activity.
It's all about telling the story of your business, and the story you're telling is one of expertise.
"We know the answer to that question you typed in".
You don't measure that expertise in conversions...you report on the conversions and everything else.
There is a huge difference between measuring success and reporting data.
Direct advertising must report results because that's what you pay for.
The push to people, and what they did with the offer you gave them.
Brand marketing channels should report differently.
"Here's all the new people that found your business through organic, here's what they did when they arrived, here's how many came back and oh, here's how many people purchased through your business who came through organic first".
SEO is a brand discovery and exploration channel.
I appreciate that SEO costs money, and you don't see results straight away.
But when SEO kicks in, and you have it working alongside your PPC and paid social channels, that's where the real magic happens.
Sprinkle on digital PR and outbound sales, and hey presto, you have a thriving business.
This isn't rocket science.
It's a game of numbers.
It's a game of budget.
It's a game of measuring things correctly.
It's a game of reach and connection.
Play long-term marketing, not short-term marketing.
Have an all-channel approach, not a single channel one.
SEO helps advertising, and advertising helps SEO.
#seo #ppc #searchenginemarketing
16 comments
Author:
Andrew Holland
Aug 10, 2022 09:24 AM
regular
Essential team lunch after a strategic team meeting.
3 comments
Author:
Naveed Mohammed
Jul 08, 2022 10:35 AM
quote
Proud and fortunate to be leading a team that does whatever it takes to get success and recognition.
23 comments
Author:
Naveed Mohammed
Feb 24, 2022 06:05 PM
regular
One of the reasons why Influencer Marketing works! #influencermarketing #like #people #work #sydneyleads #sldm #sydneyleadsdigitalmarketing
One of the most important advantages of influencer marketing is the increased trust it may bring to your company. When you work with an influencer, you'll find that they already have a following that has built over time.Influencers have gained and maintained a following of people who see them as experts in their field. As a result, fans trust the advice of their favourite influencers and regard them as family and friends rather than advertisers.Families, friends, and influencers are trusted sources of information for customers. When you break down the average and look at age demographics, you'll find that young people have the highest percentage of people who trust influencers.This implies that when your image accomplices with a influencer, you're taking advantage of that relationship of trust. An influencer's underwriting of your image will show up less like an advertisement and more like an agreeable suggestion.
One of the most important advantages of influencer marketing is the increased trust it may bring to your company. When you work with an influencer, you'll find that they already have a following that has built over time.Influencers have gained and maintained a following of people who see them as experts in their field. As a result, fans trust the advice of their favourite influencers and regard them as family and friends rather than advertisers.Families, friends, and influencers are trusted sources of information for customers. When you break down the average and look at age demographics, you'll find that young people have the highest percentage of people who trust influencers.This implies that when your image accomplices with a influencer, you're taking advantage of that relationship of trust. An influencer's underwriting of your image will show up less like an advertisement and more like an agreeable suggestion.
0 comments
Author:
Naveed Mohammed
Nov 22, 2021 03:08 PM
regular
I’m #hiring. Know anyone who might be interested? 👋😊
0 comments
Author:
Naveed Mohammed
Sep 16, 2021 10:23 AM
quote
Work-from-home is becoming the new normal...
0 comments
Author:
Naveed Mohammed
Sep 01, 2021 04:46 PM
regular
Step up for Cerebral Palsy & take 10,000 steps per day, any way you like!
Please donate for this cause https://lnkd.in/gaN-UHjt
#STEPtember #STEPtemberChallenge #MoveTogetherForCerebralPalsy #health #wellness #fitness #like
Please donate for this cause https://lnkd.in/gaN-UHjt
#STEPtember #STEPtemberChallenge #MoveTogetherForCerebralPalsy #health #wellness #fitness #like
0 comments
Author:
Naveed Mohammed
Aug 24, 2021 05:35 PM
regular
#SEOvsSMM #digitalmarketing #seoservices #smmarketing #SEOandSMM #winningbusiness #digitaltransformation #businesstransformation #itsCrucial #itsImportant #marketing #sales #seo #socialmedia
0 comments
Author:
Naveed Mohammed
Aug 16, 2021 09:51 PM
regular
They say, "Great leaders must be effective listeners". Thats so true.
0 comments
Author:
Naveed Mohammed
Jul 31, 2021 08:00 PM
regular
Delighted, I just got my Certified ScrumMaster certification.
https://bcert.me/sprzgowhn
https://bcert.me/sprzgowhn
4 comments
Author:
Naveed Mohammed
Jul 14, 2021 11:12 PM
regular
Just finished the course “Collaborative Leadership”! #collaborativeleadership
4 comments
Author:
Naveed Mohammed
Oct 17, 2018 02:17 AM
regular
Erwin Kurniawan #Kudos You're such an #OutsideTheBoxThinker
0 comments
Author:
Naveed Mohammed
Jul 05, 2014 05:47 AM
regular
Just passed ITIL Foundation exam.
0 comments
Author:
Naveed Mohammed
Udit Dobhal
Founder @ Craze For Marketing | Ex-International Athlete | Creative Entrepreneur | Building Bold Digital Brands - with Strategy, Soul & Design.LinkedIn Profile
Email
Name
Udit Dobhal
Title
Udit Dobhal - Founder @ Craze For Marketing
Headline
Founder @ Craze For Marketing | Ex-International Athlete | Creative Entrepreneur | Building Bold Digital Brands - with Strategy, Soul & Design.
Location
Sydney, New South Wales
Summary
I’ve always hustled to make a MARK, and that’s what led me to MARKETING.
I’m the Founder & CEO of Craze For Marketing, a Sydney-based digital agency blending strategy, design, and performance to help brands scale louder, grow faster, and lead boldly.
At CFM, we work with businesses that refuse to stay small, delivering digital marketing, branding, and custom design that don’t just attract clicks, they build credibility and drive real conversion.
Backed by a dual Master’s in Marketing & International Business and hands-on experience across Marketing, App Advertising, Tech, Startups, Augmented Reality (AR), eCommerce, Hospitality, F&B, and Retail - I’ve worked with founders and teams who aren’t afraid to think big, move fast, and lead louder.
I believe branding is energy, marketing is memory, and impact starts with intention.
Let’s connect if you're:
→ Building something bold
→ Looking for long-term brand growth
→ Tired of the noise and ready to make an impact
Turning Hustle into Legacy | Scaling Brands That Refuse To Stay Small
💬 For collaborations, digital strategy consulting, or to grab a coffee, reach me at:
📩 Contact Via Email: [email protected]
📅 Schedule a Discovery Call: bit.ly/udit-dobhal
📞 Quick Phone Call: (02) 8530 6767
I’m the Founder & CEO of Craze For Marketing, a Sydney-based digital agency blending strategy, design, and performance to help brands scale louder, grow faster, and lead boldly.
At CFM, we work with businesses that refuse to stay small, delivering digital marketing, branding, and custom design that don’t just attract clicks, they build credibility and drive real conversion.
Backed by a dual Master’s in Marketing & International Business and hands-on experience across Marketing, App Advertising, Tech, Startups, Augmented Reality (AR), eCommerce, Hospitality, F&B, and Retail - I’ve worked with founders and teams who aren’t afraid to think big, move fast, and lead louder.
I believe branding is energy, marketing is memory, and impact starts with intention.
Let’s connect if you're:
→ Building something bold
→ Looking for long-term brand growth
→ Tired of the noise and ready to make an impact
Turning Hustle into Legacy | Scaling Brands That Refuse To Stay Small
💬 For collaborations, digital strategy consulting, or to grab a coffee, reach me at:
📩 Contact Via Email: [email protected]
📅 Schedule a Discovery Call: bit.ly/udit-dobhal
📞 Quick Phone Call: (02) 8530 6767
Snippet
... digital marketing, branding, and custom design that don't just attract ... I'm the Founder & CEO of Craze For Marketing, a Sydney-based digital agency ...
Current Experiences
Founder & CEO
Craze For Marketing
Sydney, New South Wales, Australia
Started: Aug 2024 - Present
Building bold brands digitally with smart strategy, sleek design, and ROI-driven marketing.
Industry: Marketing and Advertising
Company Size: 1-10 (4 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(70) (work)
[email protected]
(100) (personal)
[email protected]
(100) (work)
Social Media
LinkedIn:
https://www.linkedin.com/in/uditdobhal
(100)
Facebook:
https://www.facebook.com/udit.dobhal.3
(100)
LinkedIn Posts - Udit Dobhal
38 post(s) found
Nov 06, 2025 12:15 AM
regular
Decoded by CFM™ – The Brand DNA Series
Chapter 0.9 – Soul, Strategy & Design
If you’ve made it this far…
you’re not just building a business,
you’re building something that feels.
At CFM, we blend soul + strategy + design into every brand we touch.
Because clarity builds trust.
Expression builds emotion.
And consistency builds legacy.
We don’t build brands to impress. We build them to express.
--
#DecodedByCFM #CrazeForMarketing #BrandStrategy #DesignThinking #CreativeAgency #MarketingStrategy #Leadership #SydneyBusiness #AustralianBusiness #MarketingAustralia #BusinessGrowth #BrandingThatLasts
Chapter 0.9 – Soul, Strategy & Design
If you’ve made it this far…
you’re not just building a business,
you’re building something that feels.
At CFM, we blend soul + strategy + design into every brand we touch.
Because clarity builds trust.
Expression builds emotion.
And consistency builds legacy.
We don’t build brands to impress. We build them to express.
--
#DecodedByCFM #CrazeForMarketing #BrandStrategy #DesignThinking #CreativeAgency #MarketingStrategy #Leadership #SydneyBusiness #AustralianBusiness #MarketingAustralia #BusinessGrowth #BrandingThatLasts
0 comments
Author:
Udit Dobhal
Nov 05, 2025 01:30 AM
regular
Decoded by CFM™ – The Brand DNA Series
Chapter 0.8 – The Founder’s Dharma: Udit’s Legacy
I didn’t build CFM to chase numbers.
I built it to chase meaning.
In a world where strategy lost its soul –
I wanted to bring both back together.
Dharma isn’t found. It’s chosen.
Every day, through every brand we awaken.
Because clarity is louder than noise.
And expression is stronger than impression.
CFM isn’t just my company. It’s my calling.
-
#CrazeForMarketing #DecodedByCFM #SydneyMarketingAgency #CreativeAgency #MarketingAustralia #SydneyBusiness #MelbourneBusiness #BrandingWithSoul #DigitalMarketingAgency #BrandStrategy #DesignPsychology #BrandingAgency #MarketingThatWorks #EntrepreneurAustralia #Leadership #FounderMindset #CreativeMarketing #BusinessGrowth #VisionaryLeadership #Motivation #Inspiration
Chapter 0.8 – The Founder’s Dharma: Udit’s Legacy
I didn’t build CFM to chase numbers.
I built it to chase meaning.
In a world where strategy lost its soul –
I wanted to bring both back together.
Dharma isn’t found. It’s chosen.
Every day, through every brand we awaken.
Because clarity is louder than noise.
And expression is stronger than impression.
CFM isn’t just my company. It’s my calling.
-
#CrazeForMarketing #DecodedByCFM #SydneyMarketingAgency #CreativeAgency #MarketingAustralia #SydneyBusiness #MelbourneBusiness #BrandingWithSoul #DigitalMarketingAgency #BrandStrategy #DesignPsychology #BrandingAgency #MarketingThatWorks #EntrepreneurAustralia #Leadership #FounderMindset #CreativeMarketing #BusinessGrowth #VisionaryLeadership #Motivation #Inspiration
0 comments
Author:
Udit Dobhal
Nov 05, 2025 12:00 AM
regular
Decoded by CFM™ – The Brand DNA Series
Chapter 0.7 – Why Figma + Code: No Templates Allowed
Templates are for convenience.
We build for conviction.
At CFM, every pixel, every line of code – handcrafted.
Why Figma? Because imagination needs room to breathe.
Why code it? Because performance is power.
No shortcuts.
No bloat.
Just brands built from soul – that load faster, rank better, and convert stronger.
If code is structure – then design is spirit.
-
#DecodedByCFM #CrazeForMarketing #BrandStrategy #WebDevelopment #DesignThinking #CreativeAgency #MarketingStrategy #SydneyBusiness #AustralianBusiness #MarketingAustralia #DigitalTransformation #BusinessGrowth #BrandingThatLasts
Chapter 0.7 – Why Figma + Code: No Templates Allowed
Templates are for convenience.
We build for conviction.
At CFM, every pixel, every line of code – handcrafted.
Why Figma? Because imagination needs room to breathe.
Why code it? Because performance is power.
No shortcuts.
No bloat.
Just brands built from soul – that load faster, rank better, and convert stronger.
If code is structure – then design is spirit.
-
#DecodedByCFM #CrazeForMarketing #BrandStrategy #WebDevelopment #DesignThinking #CreativeAgency #MarketingStrategy #SydneyBusiness #AustralianBusiness #MarketingAustralia #DigitalTransformation #BusinessGrowth #BrandingThatLasts
0 comments
Author:
Udit Dobhal
Nov 04, 2025 01:30 AM
regular
Decoded by CFM™ – The Brand DNA Series
Chapter 0.6 – Chakra-Coded Branding: The Colours We Chose
Most brands choose colours for aesthetics.
We chose ours for alignment.
Green connects to the heart – trust, growth, connection.
Blue connects to the throat – truth, clarity, communication.
Together, they form the energy that defines CFM.
Our colours don’t shout – they speak.
They resonate.
They feel right, because they are.
If colour is energy – then branding is frequency.
-
#DecodedByCFM #CrazeForMarketing #BrandStrategy #ColorPsychology #DesignThinking #CreativeAgency #MarketingStrategy #SydneyBusiness #AustralianBusiness #MarketingAustralia #BusinessGrowth #BrandingThatLasts
Chapter 0.6 – Chakra-Coded Branding: The Colours We Chose
Most brands choose colours for aesthetics.
We chose ours for alignment.
Green connects to the heart – trust, growth, connection.
Blue connects to the throat – truth, clarity, communication.
Together, they form the energy that defines CFM.
Our colours don’t shout – they speak.
They resonate.
They feel right, because they are.
If colour is energy – then branding is frequency.
-
#DecodedByCFM #CrazeForMarketing #BrandStrategy #ColorPsychology #DesignThinking #CreativeAgency #MarketingStrategy #SydneyBusiness #AustralianBusiness #MarketingAustralia #BusinessGrowth #BrandingThatLasts
2 comments
Author:
Udit Dobhal
Nov 04, 2025 12:00 AM
regular
Decoded by CFM™ – The Brand DNA Series.
Chapter 0.5 – The Power of a Circle – Why Our Logo Is Round
Our logo isn’t just a shape.
It’s a signal.
Circles create trust – they’re whole, timeless, and designed to be remembered.
Inside ours, the letters C • F • M form a hidden trident – focus, fierceness & transformation.
Every pixel means something.
Every mark carries memory.
We don’t design logos.
We engineer emotion.
-
#DecodedByCFM #CrazeForMarketing #BrandStrategy #LogoDesign #CreativeAgency #DesignThinking #MarketingStrategy #SydneyBusiness #AustralianBusiness #MarketingAustralia #BusinessGrowth #BrandingThatLasts
Chapter 0.5 – The Power of a Circle – Why Our Logo Is Round
Our logo isn’t just a shape.
It’s a signal.
Circles create trust – they’re whole, timeless, and designed to be remembered.
Inside ours, the letters C • F • M form a hidden trident – focus, fierceness & transformation.
Every pixel means something.
Every mark carries memory.
We don’t design logos.
We engineer emotion.
-
#DecodedByCFM #CrazeForMarketing #BrandStrategy #LogoDesign #CreativeAgency #DesignThinking #MarketingStrategy #SydneyBusiness #AustralianBusiness #MarketingAustralia #BusinessGrowth #BrandingThatLasts
0 comments
Author:
Udit Dobhal
Nov 03, 2025 12:15 AM
regular
Decoded by CFM™ – The Brand DNA Series.
Chapter 0.4 – Why We Chose the Name ‘Craze For Marketing’
You don’t build a brand by blending in.
You build it by burning into memory.
‘Craze’ is the fire.
‘For Marketing’ is the focus.
Together, they define who we are – bold, emotional, intentional.
We don’t build brands to Impress. We build them to Express.
#DecodedByCFM #CrazeForMarketing #BrandStrategy #MarketingStrategy #CreativeAgency #DesignThinking #SydneyBusiness #AustralianBusiness #MarketingAustralia #BusinessGrowth #BrandingThatLasts
Chapter 0.4 – Why We Chose the Name ‘Craze For Marketing’
You don’t build a brand by blending in.
You build it by burning into memory.
‘Craze’ is the fire.
‘For Marketing’ is the focus.
Together, they define who we are – bold, emotional, intentional.
We don’t build brands to Impress. We build them to Express.
#DecodedByCFM #CrazeForMarketing #BrandStrategy #MarketingStrategy #CreativeAgency #DesignThinking #SydneyBusiness #AustralianBusiness #MarketingAustralia #BusinessGrowth #BrandingThatLasts
0 comments
Author:
Udit Dobhal
Oct 14, 2025 03:00 AM
regular
Decoded by CFM™ – The Brand DNA Series
Chapter 0.3 – Our Brand Philosophy
At CFM, we don’t believe in manipulation.
We believe in alignment.
We don’t design to decorate.
We design to define.
Every brand begins with one question:
“What will this make people feel?”
Because real branding isn’t just visuals – it’s vibration.
--
#DecodedByCFM #CrazeForMarketing #BrandStrategy #DesignThinking #BrandingWithSoul #CreativeAgency #Leadership #Entrepreneurship #MarketingAustralia #Innovation #BusinessGrowth #SydneyBusiness #DigitalMarketing
Chapter 0.3 – Our Brand Philosophy
At CFM, we don’t believe in manipulation.
We believe in alignment.
We don’t design to decorate.
We design to define.
Every brand begins with one question:
“What will this make people feel?”
Because real branding isn’t just visuals – it’s vibration.
--
#DecodedByCFM #CrazeForMarketing #BrandStrategy #DesignThinking #BrandingWithSoul #CreativeAgency #Leadership #Entrepreneurship #MarketingAustralia #Innovation #BusinessGrowth #SydneyBusiness #DigitalMarketing
0 comments
Author:
Udit Dobhal
Oct 14, 2025 02:45 AM
regular
Decoded by CFM™ – The Brand DNA Series
Chapter 0.2 – Our Mission - Making the Mark
"My whole life, I’ve hustled to make a Mark - and that’s what led me to Marketing."
Our mission was never to chase attention.
It was to create meaning.
To help founders make their mark – with clarity, strategy, and soul.
We don’t shout louder.
We speak clearer.
We build deeper.
Because branding isn’t about visibility.
It’s about vibration.
--
#DecodedByCFM #CrazeForMarketing #MarketingStrategy #BrandStrategy #CreativeAgency #Leadership #Entrepreneurship #Branding #DigitalMarketing #BusinessGrowth #SydneyBusiness #AustralianBusiness #MarketingAustralia
Chapter 0.2 – Our Mission - Making the Mark
"My whole life, I’ve hustled to make a Mark - and that’s what led me to Marketing."
Our mission was never to chase attention.
It was to create meaning.
To help founders make their mark – with clarity, strategy, and soul.
We don’t shout louder.
We speak clearer.
We build deeper.
Because branding isn’t about visibility.
It’s about vibration.
--
#DecodedByCFM #CrazeForMarketing #MarketingStrategy #BrandStrategy #CreativeAgency #Leadership #Entrepreneurship #Branding #DigitalMarketing #BusinessGrowth #SydneyBusiness #AustralianBusiness #MarketingAustralia
0 comments
Author:
Udit Dobhal
Oct 14, 2025 02:30 AM
regular
Decoded by CFM™ – The Brand DNA Series
Chapter 0.1 – Our Origin Story - Why We Built CFM
CFM didn’t start in a boardroom.
It started in silence – with obsession, clarity, and soul-led strategy.
We don’t sell louder.
We communicate clearer.
That’s how Craze For Marketing was born.
“We didn’t start to play the game.
We started to change it.”
--
#DecodedByCFM #CrazeForMarketing #MarketingStrategy #BrandStrategy #CreativeAgency #Leadership #Entrepreneurship #Branding #DigitalMarketing #BusinessGrowth #SydneyBusiness #AustralianBusiness
Chapter 0.1 – Our Origin Story - Why We Built CFM
CFM didn’t start in a boardroom.
It started in silence – with obsession, clarity, and soul-led strategy.
We don’t sell louder.
We communicate clearer.
That’s how Craze For Marketing was born.
“We didn’t start to play the game.
We started to change it.”
--
#DecodedByCFM #CrazeForMarketing #MarketingStrategy #BrandStrategy #CreativeAgency #Leadership #Entrepreneurship #Branding #DigitalMarketing #BusinessGrowth #SydneyBusiness #AustralianBusiness
0 comments
Author:
Udit Dobhal
Oct 09, 2025 12:30 AM
regular
Decoded by CFM™ – The Brand DNA Series.
Chapter 0.0 – The Soul of Craze For Marketing (CFM).
A cinematic look into what makes a brand human – beyond logos, colours, and campaigns.
“We don’t build brands to Impress. We build them to Express.”
--
#DecodedByCFM #CrazeForMarketing #MarketingStrategy #Branding #DesignThinking #CreativeAgency #BusinessGrowth #MarketingThatWorks
Chapter 0.0 – The Soul of Craze For Marketing (CFM).
A cinematic look into what makes a brand human – beyond logos, colours, and campaigns.
“We don’t build brands to Impress. We build them to Express.”
--
#DecodedByCFM #CrazeForMarketing #MarketingStrategy #Branding #DesignThinking #CreativeAgency #BusinessGrowth #MarketingThatWorks
1 comments
Author:
Udit Dobhal
Oct 02, 2025 05:25 AM
repost
The Power of Motion 🔥
“Sydney’s Creative Marketing Agency | Craze For Marketing." 🚀
🚀 From SEO to Ads, Branding to Design - we make brands unforgettable.
--
#CrazeForMarketing #SydneyMarketingAgency #CreativeAgency #BrandingWithSoul #MarketingAustralia #SydneyBusiness #MelbourneBusiness #DigitalMarketingAgency #BrandingAgency #SocialMediaAgency #DesignPsychology #WebDesignSydney #MarketingThatWorks #Marketing #MotionGraphics
“Sydney’s Creative Marketing Agency | Craze For Marketing." 🚀
🚀 From SEO to Ads, Branding to Design - we make brands unforgettable.
--
#CrazeForMarketing #SydneyMarketingAgency #CreativeAgency #BrandingWithSoul #MarketingAustralia #SydneyBusiness #MelbourneBusiness #DigitalMarketingAgency #BrandingAgency #SocialMediaAgency #DesignPsychology #WebDesignSydney #MarketingThatWorks #Marketing #MotionGraphics
0 comments
Author:
Craze For Marketing
Oct 01, 2025 03:18 AM
repost
✨ From Sydney → Melbourne → Gold Coast → Queensland→ Adelaide → Perth.
This isn’t just video editing.
It’s motion psychology.
It’s design with strategy.
It’s storytelling that makes people stop scrolling.
Because...
We don’t build brands to Impress.
We build them to Express.
At Craze For Marketing, we engineer creative that gets remembered.
👉 Need your brand to look like this?
Reach out - let’s create something extraordinary.
--
#CrazeForMarketing #MarketingStrategy #CreativeAgency #BrandDesign #VideoMarketing #SydneyBusiness #BrisbaneBusiness #MelbourneBusiness #PerthBusiness #AustralianBusiness #BrandingAgency #DesignThinking #DigitalMarketingAgency #GraphicDesignAgency
This isn’t just video editing.
It’s motion psychology.
It’s design with strategy.
It’s storytelling that makes people stop scrolling.
Because...
We don’t build brands to Impress.
We build them to Express.
At Craze For Marketing, we engineer creative that gets remembered.
👉 Need your brand to look like this?
Reach out - let’s create something extraordinary.
--
#CrazeForMarketing #MarketingStrategy #CreativeAgency #BrandDesign #VideoMarketing #SydneyBusiness #BrisbaneBusiness #MelbourneBusiness #PerthBusiness #AustralianBusiness #BrandingAgency #DesignThinking #DigitalMarketingAgency #GraphicDesignAgency
0 comments
Author:
Craze For Marketing
Sep 30, 2025 03:01 AM
quote
Sydney Billboard Design - Behind the Scenes 🚀
0 comments
Author:
Udit Dobhal
Sep 25, 2025 06:27 AM
quote
Sydney International Tower One, Barangaroo!
Visit us for a strategy session!
#Barangaroo #Sydney #Australia #Marketing #Branding #Business
Visit us for a strategy session!
#Barangaroo #Sydney #Australia #Marketing #Branding #Business
0 comments
Author:
Udit Dobhal
Sep 17, 2025 01:04 AM
quote
If you have missed Chapter 6, here it is.
0 comments
Author:
Udit Dobhal
Sep 16, 2025 05:00 AM
regular
Decoded by Dobhal™ | The Founder’s Story
Chapter 0.9 - You Made It This Far
If you’ve come this far, maybe this story isn’t just mine. It’s about your journey too - clarity, alignment, and building with soul.
#FoundersStory #Entrepreneurship #Leadership #Discipline #Mindset #Branding #DigitalMarketing #SydneyBusiness #AustralianBusiness #CrazeForMarketing
Chapter 0.9 - You Made It This Far
If you’ve come this far, maybe this story isn’t just mine. It’s about your journey too - clarity, alignment, and building with soul.
#FoundersStory #Entrepreneurship #Leadership #Discipline #Mindset #Branding #DigitalMarketing #SydneyBusiness #AustralianBusiness #CrazeForMarketing
0 comments
Author:
Udit Dobhal
Sep 16, 2025 04:45 AM
regular
Decoded by Dobhal™ | The Founder’s Story
Chapter 0.8 - This Isn’t a Company. It’s My Dharma
CFM is more than a company - it’s my dharma, my deeper purpose. Business becomes extraordinary when it’s aligned with soul.
#FoundersStory #Dharma #Entrepreneurship #Leadership #Branding #DigitalMarketing #SydneyBusiness #AustralianBusiness #CrazeForMarketing
Chapter 0.8 - This Isn’t a Company. It’s My Dharma
CFM is more than a company - it’s my dharma, my deeper purpose. Business becomes extraordinary when it’s aligned with soul.
#FoundersStory #Dharma #Entrepreneurship #Leadership #Branding #DigitalMarketing #SydneyBusiness #AustralianBusiness #CrazeForMarketing
0 comments
Author:
Udit Dobhal
Sep 16, 2025 04:30 AM
regular
Decoded by Dobhal™ | The Founder’s Story
Chapter 0.7 - CFM: A Business Built with Soul
Craze For Marketing wasn’t built to chase trends. It was built to merge strategy with soul - brands should feel human, not hollow.
#FoundersStory #Branding #Entrepreneurship #Leadership #BusinessGrowth #DigitalMarketing #SydneyBusiness #AustralianBusiness #CrazeForMarketing
Chapter 0.7 - CFM: A Business Built with Soul
Craze For Marketing wasn’t built to chase trends. It was built to merge strategy with soul - brands should feel human, not hollow.
#FoundersStory #Branding #Entrepreneurship #Leadership #BusinessGrowth #DigitalMarketing #SydneyBusiness #AustralianBusiness #CrazeForMarketing
0 comments
Author:
Udit Dobhal
Sep 16, 2025 04:15 AM
regular
Decoded by Dobhal™ | The Founder’s Story
Chapter 0.6 - Why I Chose Marketing
I chose marketing because it blends psychology, strategy, and emotion - the perfect canvas to build brands that awaken belief.
#FoundersStory #Branding #Entrepreneurship #MarketingStrategy #Leadership #DigitalMarketing #SydneyBusiness #AustralianBusiness #CrazeForMarketing
Chapter 0.6 - Why I Chose Marketing
I chose marketing because it blends psychology, strategy, and emotion - the perfect canvas to build brands that awaken belief.
#FoundersStory #Branding #Entrepreneurship #MarketingStrategy #Leadership #DigitalMarketing #SydneyBusiness #AustralianBusiness #CrazeForMarketing
0 comments
Author:
Udit Dobhal
Sep 16, 2025 04:00 AM
regular
Decoded by Dobhal™ | The Founder’s Story
Chapter 0.5 - The Move to Australia
Moving to Australia wasn’t just about earning degrees - it was about transforming hustle into strategy and building a global foundation.
#FoundersStory #Entrepreneurship #StudyAbroad #Leadership #Discipline #Branding #DigitalMarketing #SydneyBusiness #AustralianBusiness #CrazeForMarketing
Chapter 0.5 - The Move to Australia
Moving to Australia wasn’t just about earning degrees - it was about transforming hustle into strategy and building a global foundation.
#FoundersStory #Entrepreneurship #StudyAbroad #Leadership #Discipline #Branding #DigitalMarketing #SydneyBusiness #AustralianBusiness #CrazeForMarketing
0 comments
Author:
Udit Dobhal
Sep 16, 2025 03:45 AM
regular
Decoded by Dobhal™ | The Founder’s Story
Chapter 0.4 - The Year Everything Shifted
2014 at Delhi University taught me leadership is about people, not power - and that’s a lesson I carry into every brand I build.
--
#FoundersStory #Leadership #Entrepreneurship #Mindset #Discipline #Branding #DigitalMarketing #SydneyBusiness #AustralianBusiness #CrazeForMarketing
Chapter 0.4 - The Year Everything Shifted
2014 at Delhi University taught me leadership is about people, not power - and that’s a lesson I carry into every brand I build.
--
#FoundersStory #Leadership #Entrepreneurship #Mindset #Discipline #Branding #DigitalMarketing #SydneyBusiness #AustralianBusiness #CrazeForMarketing
0 comments
Author:
Udit Dobhal
Sep 16, 2025 03:30 AM
regular
Decoded by Dobhal™ | The Founder’s Story
Chapter 0.3 - From Paperboy to Publisher
#FoundersStory #Legacy #Entrepreneurship #Leadership #Hustle #Branding #DigitalMarketing #SydneyBusiness #AustralianBusiness #CrazeForMarketing
Chapter 0.3 - From Paperboy to Publisher
#FoundersStory #Legacy #Entrepreneurship #Leadership #Hustle #Branding #DigitalMarketing #SydneyBusiness #AustralianBusiness #CrazeForMarketing
0 comments
Author:
Udit Dobhal
Sep 16, 2025 03:15 AM
regular
Decoded by Dobhal™ | The Founder’s Story
Chapter 0.2 - From Athlete to Leader
Before business came discipline. Sport taught me that consistency creates leadership - lessons that fuel how I grow brands today.
--
#FoundersStory #Leadership #Entrepreneurship #Discipline #Mindset #CrazeForMarketing #BusinessGrowth #SydneyBusiness #AustralianBusiness
Chapter 0.2 - From Athlete to Leader
Before business came discipline. Sport taught me that consistency creates leadership - lessons that fuel how I grow brands today.
--
#FoundersStory #Leadership #Entrepreneurship #Discipline #Mindset #CrazeForMarketing #BusinessGrowth #SydneyBusiness #AustralianBusiness
0 comments
Author:
Udit Dobhal
Sep 16, 2025 03:00 AM
regular
Decoded by Dobhal™ | The Founder’s Story.
Chapter 0.1 - The Early Discipline
Discipline isn’t just a habit - it’s a mindset.
Ten years of training built the foundation for how I now lead teams and build brands.
--
#FoundersStory #Entrepreneurship #Mindset #Discipline #3AMClub #Branding #DigitalMarketing #SydneyBusiness #AustralianBusiness #CrazeForMarketing
Chapter 0.1 - The Early Discipline
Discipline isn’t just a habit - it’s a mindset.
Ten years of training built the foundation for how I now lead teams and build brands.
--
#FoundersStory #Entrepreneurship #Mindset #Discipline #3AMClub #Branding #DigitalMarketing #SydneyBusiness #AustralianBusiness #CrazeForMarketing
0 comments
Author:
Udit Dobhal
Sep 16, 2025 02:45 AM
regular
Decoded by Dobhal™ | The Founder’s Story.
Chapter 0.0 - The 3:30 AM Mindset That Built a Soulful Brand
This isn’t where my business began - it’s where my mindset was forged. Ten years of discipline at 3:30 AM shaped the DNA behind Craze For Marketing.
--
#FoundersStory #Entrepreneurship #Leadership #Discipline #3AMClub
#Branding #DigitalMarketing #BusinessGrowth #SydneyBusiness #AustralianBusiness #CrazeForMarketing
Chapter 0.0 - The 3:30 AM Mindset That Built a Soulful Brand
This isn’t where my business began - it’s where my mindset was forged. Ten years of discipline at 3:30 AM shaped the DNA behind Craze For Marketing.
--
#FoundersStory #Entrepreneurship #Leadership #Discipline #3AMClub
#Branding #DigitalMarketing #BusinessGrowth #SydneyBusiness #AustralianBusiness #CrazeForMarketing
0 comments
Author:
Udit Dobhal
Apr 15, 2025 04:22 AM
regular
Spiritual Storytelling in Marketing: Why Brands Without a Soul Are Forgotten
Let’s be honest - most marketing today feels like noise.
👉Endless hooks. CTA overload. Viral bait.
👉Everyone’s talking.
👉Few are truly connecting.
That’s because most brands speak to the algorithm.
The great ones?
They speak to the soul.
Welcome to Spiritual Storytelling:
The forgotten art of building brands with belief, intention, and emotional truth.
It doesn’t sell a product.
👉It sells purpose.
It doesn’t shout “Buy now.”
👉It whispers:
“We believe in the same thing you do.”
And here’s the part most people miss:
👉You don’t need a big budget.
👉You need a voice with conviction.
Just look at:
👉Nike - who sells ambition, not shoes
👉Apple - who sells identity, not hardware
👉Red Bull - who sells energy, not beverages
👉Coca-Cola - who once rebranded Santa Claus himself
They aren’t just selling.
👉They’re remembered.
Because they built brands around a belief.
In a world obsessed with growth hacks, this is your real advantage:
👉Build with soul.
👉Speak with meaning.
👉Brand with depth.
Don’t Just Market.
Move People.
_
#SpiritualStorytelling #EmotionalBranding #FounderVoice #BrandStrategy #MarketingWithMeaning #ThoughtLeadership #LegacyMarketing #ModernBranding #Sydney #Australia
Let’s be honest - most marketing today feels like noise.
👉Endless hooks. CTA overload. Viral bait.
👉Everyone’s talking.
👉Few are truly connecting.
That’s because most brands speak to the algorithm.
The great ones?
They speak to the soul.
Welcome to Spiritual Storytelling:
The forgotten art of building brands with belief, intention, and emotional truth.
It doesn’t sell a product.
👉It sells purpose.
It doesn’t shout “Buy now.”
👉It whispers:
“We believe in the same thing you do.”
And here’s the part most people miss:
👉You don’t need a big budget.
👉You need a voice with conviction.
Just look at:
👉Nike - who sells ambition, not shoes
👉Apple - who sells identity, not hardware
👉Red Bull - who sells energy, not beverages
👉Coca-Cola - who once rebranded Santa Claus himself
They aren’t just selling.
👉They’re remembered.
Because they built brands around a belief.
In a world obsessed with growth hacks, this is your real advantage:
👉Build with soul.
👉Speak with meaning.
👉Brand with depth.
Don’t Just Market.
Move People.
_
#SpiritualStorytelling #EmotionalBranding #FounderVoice #BrandStrategy #MarketingWithMeaning #ThoughtLeadership #LegacyMarketing #ModernBranding #Sydney #Australia
4 comments
Author:
Udit Dobhal
Apr 09, 2025 04:15 AM
regular
Santa Claus is FAKE: The Biggest Marketing Power Play by Coca-Cola
Coca-Cola had a problem.
It was 1931.
Their drink was seen as a summer refreshment.
Winter sales? Flat. Cold. Almost nonexistent.
So… what did they do?
They rebranded winter itself.
They took an old folklore figure - Saint Nick, who had various forms across Europe - and turned him into the Santa we know today:
→ Big belly.
→ Rosy cheeks.
→ Red suit trimmed in white.
→ Always holding... a bottle of Coke.
This version of Santa wasn’t plucked from tradition.
It was crafted - by an illustrator named Haddon Sundblom.
Commissioned by The Coca-Cola Company.
They didn’t invent Santa.
But they sure made him mainstream.
What did he wear - Coca-Cola Brand colours.
The result?
→ Coca-Cola became part of Christmas itself.
→ Sales skyrocketed in winter.
→ 90+ years later, most people still believe this Santa image is a historical fact.
That’s not marketing.
That’s cultural engineering.
So the next time someone tells you marketing is “just ads,”
Remind them:
A brand once redesigned Christmas.
→ Strategic storytelling changes everything.
#MarketingPowerMoves #Branding #CocaColaSanta #CulturalBranding #StrategicStorytelling #ConsumerPsychology #ThoughtLeadership #MarketingHistory #AustralianBusiness
Coca-Cola had a problem.
It was 1931.
Their drink was seen as a summer refreshment.
Winter sales? Flat. Cold. Almost nonexistent.
So… what did they do?
They rebranded winter itself.
They took an old folklore figure - Saint Nick, who had various forms across Europe - and turned him into the Santa we know today:
→ Big belly.
→ Rosy cheeks.
→ Red suit trimmed in white.
→ Always holding... a bottle of Coke.
This version of Santa wasn’t plucked from tradition.
It was crafted - by an illustrator named Haddon Sundblom.
Commissioned by The Coca-Cola Company.
They didn’t invent Santa.
But they sure made him mainstream.
What did he wear - Coca-Cola Brand colours.
The result?
→ Coca-Cola became part of Christmas itself.
→ Sales skyrocketed in winter.
→ 90+ years later, most people still believe this Santa image is a historical fact.
That’s not marketing.
That’s cultural engineering.
So the next time someone tells you marketing is “just ads,”
Remind them:
A brand once redesigned Christmas.
→ Strategic storytelling changes everything.
#MarketingPowerMoves #Branding #CocaColaSanta #CulturalBranding #StrategicStorytelling #ConsumerPsychology #ThoughtLeadership #MarketingHistory #AustralianBusiness
0 comments
Author:
Udit Dobhal
Apr 07, 2025 03:30 AM
regular
“What if paid ads are the lazy way?”
Click. Convert. Repeat.
Everyone’s running paid ads.
But no one’s asking the bigger question:
What happens when the budget stops?
Smart brands in 2025 are thinking differently:
→ Partnering with local creators who have real trust (not just reach)
→ Building content ecosystems, not just campaigns
→ Investing in modern SEO - real answers, real visibility
→ Creating community, not just conversions
Ever heard of frank body?
Started in Melbourne with a coffee scrub and a cheeky tone.
They were valued in the multi-million range without throwing money at traditional ads.
How?
They built a movement - not a media plan.
All built on user-generated content, not performance media.
Real content. Real community. Real traction.
Growth isn't traffic.
It’s trust, it's conviction.
→ Outthink. Don’t outspend.
#ThoughtLeadership #BrandStrategy #FounderVoice #TrustOverTraffic
#ContentThatConnects #ZeroToOneThinking #BuildDifferently
#AustralianBusiness #MarketingWithMeaning #ModernBrands
Click. Convert. Repeat.
Everyone’s running paid ads.
But no one’s asking the bigger question:
What happens when the budget stops?
Smart brands in 2025 are thinking differently:
→ Partnering with local creators who have real trust (not just reach)
→ Building content ecosystems, not just campaigns
→ Investing in modern SEO - real answers, real visibility
→ Creating community, not just conversions
Ever heard of frank body?
Started in Melbourne with a coffee scrub and a cheeky tone.
They were valued in the multi-million range without throwing money at traditional ads.
How?
They built a movement - not a media plan.
All built on user-generated content, not performance media.
Real content. Real community. Real traction.
Growth isn't traffic.
It’s trust, it's conviction.
→ Outthink. Don’t outspend.
#ThoughtLeadership #BrandStrategy #FounderVoice #TrustOverTraffic
#ContentThatConnects #ZeroToOneThinking #BuildDifferently
#AustralianBusiness #MarketingWithMeaning #ModernBrands
0 comments
Author:
Udit Dobhal
Mar 27, 2025 06:19 AM
regular
The 3:30 AM Mindset – How I Learned to Win Before the World Woke Up
📌 Founder & CEO, Craze For Marketing | Sydney
While most kids were asleep, I was chasing shuttlecocks under flickering lights.
My story didn’t start in a boardroom. It started at 3:30 AM every day, for over 10 years.
My mother? She was awake even earlier, at 2:30 AM – packing my meals, prepping my gear, and making sure I was ready for both academics and the battlefield – the court.
That discipline, that hunger, became my DNA.
What started on the badminton court evolved into a mindset.
And now, that mindset powers my journey as Founder & CEO of Craze For Marketing.
From winning my first District & State Badminton Championship in 2004 to playing internationally in Indonesia in 2013, I learned that success isn’t just about talent.
✅ It’s about resilience.
✅ It’s about showing up when no one’s watching.
✅ It’s about believing so deeply that failure isn’t an option – only learning is.
🏠 A Family Built on Hustle & Leadership
I wasn’t the only one in my family rewriting destiny.
My father started out as a paperboy, delivering newspapers door-to-door. Today, he’s the Editorial Head of the very same national newspaper he once delivered – while also building multiple businesses across hospitality, real estate, and investments.
That’s not just a career arc – it’s a testament to vision, grit, and unwavering belief.
🗳 Leadership isn’t about standing in front – it’s about bringing people together.
That’s something I learned quite early when I ran for student elections at Delhi University in 2014, one of the biggest student political stages in India.
💡 I ran for elections and got 2,100+ votes.
💡 I learned that leadership isn’t about power – it’s about trust.
💡 I realised that influence isn’t about control – it’s about impact.
That experience shaped me as a leader – understanding people, their needs, and how to inspire action – values that now drive Craze For Marketing forward.
🚀 The Birth of Craze For Marketing – Built on Discipline, Fuelled by Passion
CFM isn’t just another agency. It’s a movement.
We work with businesses that refuse to stay small.
✅ We build brands that don’t just exist – they lead.
✅ We turn ideas into impact.
✅ We make marketing a game-changer, not just an expense.
Just like my 3:30 AM mindset, my mother’s sacrifices, and my father’s relentless climb –
We show up early.
We outwork everyone.
We make results happen.
✨ Are You With Us?
This isn’t just an introduction.
This is a call to the builders, the leaders, the visionaries.
If you're ready to scale, dominate, and take your brand to the next level –
📌 Let’s connect. Let’s build something extraordinary.
#Leadership #Founder #CEO #Entrepreneurship #Marketing #DigitalGrowth #CrazeForMarketing #DigitalMarketing #SydneyBusiness #AustraliaMarketing 🚀
📌 Founder & CEO, Craze For Marketing | Sydney
While most kids were asleep, I was chasing shuttlecocks under flickering lights.
My story didn’t start in a boardroom. It started at 3:30 AM every day, for over 10 years.
My mother? She was awake even earlier, at 2:30 AM – packing my meals, prepping my gear, and making sure I was ready for both academics and the battlefield – the court.
That discipline, that hunger, became my DNA.
What started on the badminton court evolved into a mindset.
And now, that mindset powers my journey as Founder & CEO of Craze For Marketing.
From winning my first District & State Badminton Championship in 2004 to playing internationally in Indonesia in 2013, I learned that success isn’t just about talent.
✅ It’s about resilience.
✅ It’s about showing up when no one’s watching.
✅ It’s about believing so deeply that failure isn’t an option – only learning is.
🏠 A Family Built on Hustle & Leadership
I wasn’t the only one in my family rewriting destiny.
My father started out as a paperboy, delivering newspapers door-to-door. Today, he’s the Editorial Head of the very same national newspaper he once delivered – while also building multiple businesses across hospitality, real estate, and investments.
That’s not just a career arc – it’s a testament to vision, grit, and unwavering belief.
🗳 Leadership isn’t about standing in front – it’s about bringing people together.
That’s something I learned quite early when I ran for student elections at Delhi University in 2014, one of the biggest student political stages in India.
💡 I ran for elections and got 2,100+ votes.
💡 I learned that leadership isn’t about power – it’s about trust.
💡 I realised that influence isn’t about control – it’s about impact.
That experience shaped me as a leader – understanding people, their needs, and how to inspire action – values that now drive Craze For Marketing forward.
🚀 The Birth of Craze For Marketing – Built on Discipline, Fuelled by Passion
CFM isn’t just another agency. It’s a movement.
We work with businesses that refuse to stay small.
✅ We build brands that don’t just exist – they lead.
✅ We turn ideas into impact.
✅ We make marketing a game-changer, not just an expense.
Just like my 3:30 AM mindset, my mother’s sacrifices, and my father’s relentless climb –
We show up early.
We outwork everyone.
We make results happen.
✨ Are You With Us?
This isn’t just an introduction.
This is a call to the builders, the leaders, the visionaries.
If you're ready to scale, dominate, and take your brand to the next level –
📌 Let’s connect. Let’s build something extraordinary.
#Leadership #Founder #CEO #Entrepreneurship #Marketing #DigitalGrowth #CrazeForMarketing #DigitalMarketing #SydneyBusiness #AustraliaMarketing 🚀
6 comments
Author:
Udit Dobhal
Mar 26, 2025 04:25 AM
regular
I’m happy to share that I’m starting a new position as Founder & CEO at Craze For Marketing!
I’ve always hustled to make a Mark, and that’s exactly what led me to Marketing - not just a career, but a calling.
Here’s to building something meaningful. 🚀
#Founder #CEO #DigitalMarketing #SydneyBusiness
I’ve always hustled to make a Mark, and that’s exactly what led me to Marketing - not just a career, but a calling.
Here’s to building something meaningful. 🚀
#Founder #CEO #DigitalMarketing #SydneyBusiness
55 comments
Author:
Udit Dobhal
Feb 10, 2024 03:02 AM
quote
This video is for those who want to dive deep into the art of #ConversionRateOptimization 📈.
Let's optimize for success together! 💼
#CRO #DigitalMarketing #SydneyBusiness #MarketingTips #SEO #OnlineSuccess #LinkedInMarketing
Let's optimize for success together! 💼
#CRO #DigitalMarketing #SydneyBusiness #MarketingTips #SEO #OnlineSuccess #LinkedInMarketing
0 comments
Author:
Udit Dobhal
Nov 09, 2023 02:14 AM
quote
Are you running an E-commerce brand? If so, this post is tailored just for you.
I've primarily emphasized the significance of Search Engine Optimization (SEO), Pay-Per-Click (PPC) Ads, and Social Media Advertising but there is so much more to it.
It's important to conduct a thorough website audit and dive deep into market and competitor research to identify the most fitting solutions for your business.
#EcommerceAustralia #DigitalCommerce #OnlineShopping #EcommerceSuccess #AustralianBusiness #EcommerceStrategy #DigitalMarketingAustralia #OnlineRetailers #EcommerceTips #EcommerceMarketing #DigitalTransformation #SalesBoost #MarketingStrategies #LocaliQ
I've primarily emphasized the significance of Search Engine Optimization (SEO), Pay-Per-Click (PPC) Ads, and Social Media Advertising but there is so much more to it.
It's important to conduct a thorough website audit and dive deep into market and competitor research to identify the most fitting solutions for your business.
#EcommerceAustralia #DigitalCommerce #OnlineShopping #EcommerceSuccess #AustralianBusiness #EcommerceStrategy #DigitalMarketingAustralia #OnlineRetailers #EcommerceTips #EcommerceMarketing #DigitalTransformation #SalesBoost #MarketingStrategies #LocaliQ
4 comments
Author:
Udit Dobhal
Apr 28, 2023 02:56 AM
regular
Hello Network,
I’m happy to share that I’ve started a new position as Digital Marketing Consultant at ReachLocal Australia & New Zealand!
#digitalmarketing #customerjourney #network #australia
I’m happy to share that I’ve started a new position as Digital Marketing Consultant at ReachLocal Australia & New Zealand!
#digitalmarketing #customerjourney #network #australia
19 comments
Author:
Udit Dobhal
Feb 14, 2022 12:49 AM
regular
The best part about working with Menulog Just Eat Takeaway.com is that they are full of surprises. Received a mystery box last weekend saying open it on 14th Feb. When the whole world celebrates #valentinesday, we #menuloggers celebrate #MENUCON2022.
Glad to be a part of this wonderful team #menulog :)
#conference #2022 #sydneyaustralia
Glad to be a part of this wonderful team #menulog :)
#conference #2022 #sydneyaustralia
1 comments
Author:
Udit Dobhal
Feb 05, 2021 05:39 AM
regular
#2020 started with unprecedented events and changed how the world worked and functioned. Luckily for me, it was the same because I still had to focus on my Master's Degree.
Now here I'm graduated with a Dual Masters Degree in #Marketing and #Internationalbusiness from Sydney Business School, University of Wollongong, Australia.
Not only did I complete my degree but I was also awarded the Academic Achievement letter for excelling in Marketing Strategy with an HD grade of 93. I still remember the 170 PowerPoint slides presentation that I submitted to an amazing professor Dr Elias Kyriazis whose continuous effort of teaching Marketing will always be extraordinary. A big shout-out to my International Marketing professor Dr Nguyen (Beo) Thai whose teachings were out of the books and made me learn a lot about cross-cultural marketing, laws and regulations. A big thank you to all the lecturers and professors for making this journey such an accomplished one!
Now It's time to start a new journey with some new goals to fulfil. Hope it's the same for everyone :)
p.s. - Where there is a will, there's a way!
#bepositive #workhard #graduate2020 #jobseeker
Now here I'm graduated with a Dual Masters Degree in #Marketing and #Internationalbusiness from Sydney Business School, University of Wollongong, Australia.
Not only did I complete my degree but I was also awarded the Academic Achievement letter for excelling in Marketing Strategy with an HD grade of 93. I still remember the 170 PowerPoint slides presentation that I submitted to an amazing professor Dr Elias Kyriazis whose continuous effort of teaching Marketing will always be extraordinary. A big shout-out to my International Marketing professor Dr Nguyen (Beo) Thai whose teachings were out of the books and made me learn a lot about cross-cultural marketing, laws and regulations. A big thank you to all the lecturers and professors for making this journey such an accomplished one!
Now It's time to start a new journey with some new goals to fulfil. Hope it's the same for everyone :)
p.s. - Where there is a will, there's a way!
#bepositive #workhard #graduate2020 #jobseeker
10 comments
Author:
Udit Dobhal
Dec 11, 2020 02:01 AM
quote
Much deserved - University of Wollongong!
.
.
.
#ThisIsUOW #wollongong #australia
.
.
.
#ThisIsUOW #wollongong #australia
0 comments
Author:
Udit Dobhal
Sep 23, 2018 10:55 AM
regular
A tourist or a traveller?
The big question arises!
A tourist is a person who visits the place for it's aesthetic beauty and scenery whereas a traveller is a person who feels and connects with the atmosphere of that place or even relates his/her life to it.
Isn't it crazy to have different opinions or experiences at the same place with different people?
But this is how it goes. Big novels are not written by a tourist but by a traveller who explores the place to its very heart and presents you a beautiful expression.
All travellers love travelling in their own atmosphere, that is why they are matchless narrators. They will describe everything from the ground to the top of the mountain or from the beaches to it's never ending Sea or from the surface of the water to it's never ending depths.
They present you with a true picture which can be imagined even without being physically present there.
Very beautifully a thought is given to a place which then converts to a breathless story which is then passed on to ages, sometimes not knowing about it's origin but the thought is always kept in mind.
The power of that place is enormous, still it's captured by a traveller.
That's the life of a traveller!
~Udit Dobhal~
#travel #writing #scenery #linkedin
The big question arises!
A tourist is a person who visits the place for it's aesthetic beauty and scenery whereas a traveller is a person who feels and connects with the atmosphere of that place or even relates his/her life to it.
Isn't it crazy to have different opinions or experiences at the same place with different people?
But this is how it goes. Big novels are not written by a tourist but by a traveller who explores the place to its very heart and presents you a beautiful expression.
All travellers love travelling in their own atmosphere, that is why they are matchless narrators. They will describe everything from the ground to the top of the mountain or from the beaches to it's never ending Sea or from the surface of the water to it's never ending depths.
They present you with a true picture which can be imagined even without being physically present there.
Very beautifully a thought is given to a place which then converts to a breathless story which is then passed on to ages, sometimes not knowing about it's origin but the thought is always kept in mind.
The power of that place is enormous, still it's captured by a traveller.
That's the life of a traveller!
~Udit Dobhal~
#travel #writing #scenery #linkedin
4 comments
Author:
Udit Dobhal
Nicholas Williamson
Digital Marketing Specialist - Company Founder & DirectorLinkedIn Profile
Email
Name
Nicholas Williamson
Title
Nicholas Williamson - Digital Marketing Specialist
Headline
Digital Marketing Specialist - Company Founder & Director
Location
Sydney, New South Wales
Summary
I specialise in small and medium size business consultation and help businesses acquire, maintain and retain customers via online solutions. I have a strong history in New Business Development and forging long lasting relationships with clients across multiple industries and business sectors.
I successfully set up my own company in 2018 which has seen significant growth over its lifespan. The success has been down to my personalised approach and "always available" attitude, with the business thriving on customer referrals;
Some key specialties:
• New Business Acquisition & Development
• Marketing Strategy & Implementation
• Advertising Campaign Design, Optimisation & Management
• Key Account Management & Client Retention
• Budget/Revenue Analysis & Forecasting
• Identifying & Developing Business Growth
I successfully set up my own company in 2018 which has seen significant growth over its lifespan. The success has been down to my personalised approach and "always available" attitude, with the business thriving on customer referrals;
Some key specialties:
• New Business Acquisition & Development
• Marketing Strategy & Implementation
• Advertising Campaign Design, Optimisation & Management
• Key Account Management & Client Retention
• Budget/Revenue Analysis & Forecasting
• Identifying & Developing Business Growth
Snippet
Digital Marketing Specialist - Company Founder & Director · I specialise in small and medium size business consultation and help businesses acquire, ...
Current Experiences
Company Director
Think Digital Marketing
Sydney, New South Wales, Australia
Started: Mar 2018 - Present
If you are looking at strengthening your online presence, Think Digital Marketing can help. Recognised as a Google Premier Partner, placing us among the top 3% of Partners in Australia, we offer a variety of digital marketing services that will complement your marketing strategy and help you meet your business goals. We now work with over 70 clients across the country, providing a tailored, personalised, consultative approach and have the experience and knowledge to get you results.
Think Digital Marketing provides a ROI driven strategy with a customised approach with all work being done in-house (no offshoring). We provide flexible, no lock-in contracts and easy to understand transparent reporting.
Think Digital Marketing provides a ROI driven strategy with a customised approach with all work being done in-house (no offshoring). We provide flexible, no lock-in contracts and easy to understand transparent reporting.
Industry: Marketing and Advertising
Company Size: 1-10 (1 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(70) (work)
Phones:
0416 558 360
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/nicholaswilliamson1
(100)
LinkedIn Posts - Nicholas Williamson
1 post(s) foundGeorgia Tan
Co-Founder @ Switch Key Digital (SEO/AIO, UX & CRO) | Director of Marketing @ Asia Asset Management | International Speaker | Founder of Women in SEO & Digital MarketingLinkedIn Profile
Email
Name
Georgia Tan
Title
Georgia Tan - Co-Founder @ Switch Key Digital (SEO/AIO ...
Headline
Co-Founder @ Switch Key Digital (SEO/AIO, UX & CRO) | Director of Marketing @ Asia Asset Management | International Speaker | Founder of Women in SEO & Digital Marketing
Location
Sydney, New South Wales
Summary
As Co-Founder & Head of Search at Switch Key Digital, I am an entrepreneurial leader who develops high-impact business strategies and personally drives best-in-class digital marketing execution. I'm a passionate SEO and SXO expert with a decade of experience driving organic traffic and conversions. My digital marketing and design agency is one of the world’s first Search Experience Optimization (SXO) focused agencies.
Beyond my agency work, I currently serve as the Director of Marketing at Asia Asset Management, where I am responsible for driving strategic growth and digital presence for a leading financial publication, awards and events platform across the APAC region. This dual experience provides me with a unique lens on the stringent compliance, risk management, and competitive landscapes of the Finance, Legal, and Health sectors globally.
In a nutshell, I help businesses get more conversions - qualified traffic, leads and ultimately sales. My strategies combine SEO, Paid Ads, UX/UI Design and Conversion Rate Optimisation to fuel untapped business growth and build brands that connect, engage and convert.
I also often share my insights at international SEO & digital marketing conferences as a keynote speaker and panellist.
Outside of agency life, I am also the Founder of Women in SEO & Digital Marketing (WiSDM), a supportive community dedicated to uplifting and empowering women in the digital marketing industry. We focus on fostering connections, sharing insights, and providing valuable learning and networking opportunities through events and meetups.
Beyond my agency work, I currently serve as the Director of Marketing at Asia Asset Management, where I am responsible for driving strategic growth and digital presence for a leading financial publication, awards and events platform across the APAC region. This dual experience provides me with a unique lens on the stringent compliance, risk management, and competitive landscapes of the Finance, Legal, and Health sectors globally.
In a nutshell, I help businesses get more conversions - qualified traffic, leads and ultimately sales. My strategies combine SEO, Paid Ads, UX/UI Design and Conversion Rate Optimisation to fuel untapped business growth and build brands that connect, engage and convert.
I also often share my insights at international SEO & digital marketing conferences as a keynote speaker and panellist.
Outside of agency life, I am also the Founder of Women in SEO & Digital Marketing (WiSDM), a supportive community dedicated to uplifting and empowering women in the digital marketing industry. We focus on fostering connections, sharing insights, and providing valuable learning and networking opportunities through events and meetups.
Snippet
... Founder of Women in SEO & Digital Marketing. Switch Key Digital University of Sydney. Australia. 7K followers 500+ connections. See your mutual ...
Current Experiences
Co-Founder
Switch Key Digital
Started: May 2024 - Present
Skills: Search Engine Optimization (SEO) · Conversion Optimization · Content Marketing · Digital Marketing
Industry: Marketing and Advertising
Company Size: 1-10 (4 staff)
Founder
Women in SEO & Digital Marketing
Started: Jul 2024 - Present
Industry: Civic & Social Organization
Company Size: 1-10 (2 staff)
Fractional Director of Marketing & Associate Publisher
Asia Asset Management
Started: Apr 2024 - Present
Industry: Online Media
Company Size: 10-50 (19 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (work)
Social Media
LinkedIn:
https://www.linkedin.com/in/georgiaswtan
(100)
LinkedIn Posts - Georgia Tan
50 post(s) found
Dec 10, 2025 11:00 PM
regular
The biggest challenge in search right now isn't AI - it's earning trust.
Sharing my talk on 'Driving Conversions Through Brand-Centric Search Experience Optimisation (SXO)’ at WTSFest Melbourne was a massive highlight for the year. This presentation wasn't just about SEO - it was about sharing my personal philosophy and methodology behind why I co-founded Switch Key Digital. 💡
We are living in a Low-Trust Economy.
I used a slide of a Drop Bear to illustrate this 🐨. The Drop Bear shows how easy it is to spread a scary story - and right now, AI is spreading generic content that makes users skeptical. If they don't trust the brand behind the content, you don't earn the click.
We are moving From Rank to Cite. Authentic authority is the only proof that matters now. ➡️
For those who missed it, here are the three crucial takeaways:
1. 🔑 Brand is your safety net. Search and generative engines are prioritising trust. A strong brand is your best strategy to rank and earn the click.
2. 🔑 SXO is the vehicle. It’s not enough to rank; you have to deliver on your promise from the first click to the final conversion.
3. 🔑 Define yourself, or AI will. Your unique context is your differentiator. If you don't feed the AI your unique value, it will make something up.
Huge thanks to the Women in Tech SEO community for the positive energy and the incredible support. It was a pleasure to share this vision with you all! 💛
#WTSFestMelbourne #SXO #Searchexperienceoptimisation #Brandstrategy #Searchmarketing #Founder
Sharing my talk on 'Driving Conversions Through Brand-Centric Search Experience Optimisation (SXO)’ at WTSFest Melbourne was a massive highlight for the year. This presentation wasn't just about SEO - it was about sharing my personal philosophy and methodology behind why I co-founded Switch Key Digital. 💡
We are living in a Low-Trust Economy.
I used a slide of a Drop Bear to illustrate this 🐨. The Drop Bear shows how easy it is to spread a scary story - and right now, AI is spreading generic content that makes users skeptical. If they don't trust the brand behind the content, you don't earn the click.
We are moving From Rank to Cite. Authentic authority is the only proof that matters now. ➡️
For those who missed it, here are the three crucial takeaways:
1. 🔑 Brand is your safety net. Search and generative engines are prioritising trust. A strong brand is your best strategy to rank and earn the click.
2. 🔑 SXO is the vehicle. It’s not enough to rank; you have to deliver on your promise from the first click to the final conversion.
3. 🔑 Define yourself, or AI will. Your unique context is your differentiator. If you don't feed the AI your unique value, it will make something up.
Huge thanks to the Women in Tech SEO community for the positive energy and the incredible support. It was a pleasure to share this vision with you all! 💛
#WTSFestMelbourne #SXO #Searchexperienceoptimisation #Brandstrategy #Searchmarketing #Founder
6 comments
Author:
Georgia Tan
Dec 08, 2025 07:30 AM
regular
I often get asked: "What is it actually like being co-founders and life partners?"
A few weeks post-WTSFest Melbourne, and I’m still reflecting on this moment.
The honest answer? It’s complicated.
It’s navigating boundaries when work bleeds into dinner. It’s the clashes that happen when you care deeply about the same vision we have for Switch Key Digital. It is managing the friction that comes with wearing two hats at once.
But looking at this photo, I’m reminded why it’s worth it.
The truth is, the version of me you see on stage only exists because of the work we do together off-stage. I might hold the microphone, but Alex holds the foundation. He leads the design, shares the heavy lifting, and is the quiet brilliance behind our best work.
Thank you, Alexander Ho, for being my biggest cheerleader and the quiet foundation of our success. Every win I have is a reflection of us. ❤️
So much love for the Women in Tech SEO community and the journey we’ve shared!
#WTSFestMelbourne #Cofounders #RealTalk #Partnership #AgencyLife
A few weeks post-WTSFest Melbourne, and I’m still reflecting on this moment.
The honest answer? It’s complicated.
It’s navigating boundaries when work bleeds into dinner. It’s the clashes that happen when you care deeply about the same vision we have for Switch Key Digital. It is managing the friction that comes with wearing two hats at once.
But looking at this photo, I’m reminded why it’s worth it.
The truth is, the version of me you see on stage only exists because of the work we do together off-stage. I might hold the microphone, but Alex holds the foundation. He leads the design, shares the heavy lifting, and is the quiet brilliance behind our best work.
Thank you, Alexander Ho, for being my biggest cheerleader and the quiet foundation of our success. Every win I have is a reflection of us. ❤️
So much love for the Women in Tech SEO community and the journey we’ve shared!
#WTSFestMelbourne #Cofounders #RealTalk #Partnership #AgencyLife
10 comments
Author:
Georgia Tan
Dec 04, 2025 07:32 AM
repost
Celebrating a year of growth, success and our brilliant team! Our end of year event did not disappoint 🤩🎉
What a successful office day we had at a stunning Sydney co-working space. Collaboration and creativity flowed freely, fuelled by complimentary barista coffee and the iconic Harbour Bridge backdrop. ✨
Lunch was a delightful pitstop at a local Japanese izakaya, where the team recharged with delicious bento boxes.
To officially celebrate the festive season, we hosted our first-ever Terrarium Workshop! 🪴🌵We tried our hand at designing mini desk ecosystems, proving that no green thumb was required! Everyone went home with a unique new succulent or tropical terrarium and care instructions.
The perfect blend of focused collaboration, great food, and a truly original team activity. Cheers to a brilliant year and an even more brilliant team! 💚🖤
#SwitchKeyDigital #RemoteFirst #TeamCollaboration #CompanyCulture #Sydney #EndofYear
What a successful office day we had at a stunning Sydney co-working space. Collaboration and creativity flowed freely, fuelled by complimentary barista coffee and the iconic Harbour Bridge backdrop. ✨
Lunch was a delightful pitstop at a local Japanese izakaya, where the team recharged with delicious bento boxes.
To officially celebrate the festive season, we hosted our first-ever Terrarium Workshop! 🪴🌵We tried our hand at designing mini desk ecosystems, proving that no green thumb was required! Everyone went home with a unique new succulent or tropical terrarium and care instructions.
The perfect blend of focused collaboration, great food, and a truly original team activity. Cheers to a brilliant year and an even more brilliant team! 💚🖤
#SwitchKeyDigital #RemoteFirst #TeamCollaboration #CompanyCulture #Sydney #EndofYear
2 comments
Author:
Switch Key Digital
Dec 04, 2025 03:39 AM
quote
Watching this video genuinely filled me with pride! 💜
When we started Women in SEO & Digital Marketing (WiSDM) one and a half years ago, our goal was simple: to create a space for honest connection and genuine empowerment. Seeing the community describe us in words like "Inspiring", “Supportive”, and "Growth" is incredibly validating for all the work we put into this community.
If you ever wondered what the WiSDM spirit feels like, watch this short clip! I'm so proud of this community 🥳
#WiSDM #Community #WomeninDigitalMarketing
When we started Women in SEO & Digital Marketing (WiSDM) one and a half years ago, our goal was simple: to create a space for honest connection and genuine empowerment. Seeing the community describe us in words like "Inspiring", “Supportive”, and "Growth" is incredibly validating for all the work we put into this community.
If you ever wondered what the WiSDM spirit feels like, watch this short clip! I'm so proud of this community 🥳
#WiSDM #Community #WomeninDigitalMarketing
0 comments
Author:
Georgia Tan
Dec 02, 2025 03:57 AM
quote
As the founder of WiSDM, I wanted to personally share this: the 2026 calendar is shaping up to be our most impactful yet! 🥳
We created Women in SEO & Digital Marketing (WiSDM) to actively inspire the current and future generation of digital marketing leaders by closing the gaps in female representation, networking, and leadership training in SEO and Digital Marketing. These sponsorships are what directly fund the quality of the IWD celebration, ensuring it remains a high-value event for our community.
We're already close to finalising the Headline Partner, but we still have a few remaining high-impact partnership opportunities available. These tiers are perfect for brands looking for concentrated engagement with ~100 highly vetted professionals across all career levels, securing access to both current and future leaders in the field.
If you’re passionate about supporting current and emerging female leaders or looking to engage with high-quality talent, please reach out to me directly, or send a DM to the WiSDM page.
Let's make 2026 a record year for breaking barriers! 💜🧡💚
We created Women in SEO & Digital Marketing (WiSDM) to actively inspire the current and future generation of digital marketing leaders by closing the gaps in female representation, networking, and leadership training in SEO and Digital Marketing. These sponsorships are what directly fund the quality of the IWD celebration, ensuring it remains a high-value event for our community.
We're already close to finalising the Headline Partner, but we still have a few remaining high-impact partnership opportunities available. These tiers are perfect for brands looking for concentrated engagement with ~100 highly vetted professionals across all career levels, securing access to both current and future leaders in the field.
If you’re passionate about supporting current and emerging female leaders or looking to engage with high-quality talent, please reach out to me directly, or send a DM to the WiSDM page.
Let's make 2026 a record year for breaking barriers! 💜🧡💚
0 comments
Author:
Georgia Tan
Nov 27, 2025 11:00 PM
regular
What a week! WTSFest Melbourne 2025 was truly a highlight of my year 💙💜✨
The unparalleled sense of community and connection here has been fantastic - so many memories made with incredible people from all over the world.
A massive, heartfelt thank you to the brilliant Areej AbuAli and Erin Simmons (they/them). Seeing you both bring Women in Tech SEO to Melbourne is honestly so inspirational. I have so much love and respect for everything you have built! 💙 Thank you also to Briony Cullin for being an amazing MC that made everyone feel welcome and supported.
It was an honour to meet and share the stage with such talented speakers: Emily Amor, Gabriela D., Natalie Slater, Nik Ranger, Sarah Crooke, Navah Hopkins, Helen Han, Jes Scholz and Sheila Vijeyarasa.
I was delighted to share my insights on Search Experience Optimisation (SXO) and Brand Strategy with you all. It was awesome to be united with fellow The Digital Marketing Union members here, and I was honoured to be a WTS community partner through Women in SEO & Digital Marketing (WiSDM) 💜
And finally, thank you, Alexander Ho, for your continued support as always - couldn't do it without you.
#WTSFestMelbourne #SXO #BrandStrategy #Community
The unparalleled sense of community and connection here has been fantastic - so many memories made with incredible people from all over the world.
A massive, heartfelt thank you to the brilliant Areej AbuAli and Erin Simmons (they/them). Seeing you both bring Women in Tech SEO to Melbourne is honestly so inspirational. I have so much love and respect for everything you have built! 💙 Thank you also to Briony Cullin for being an amazing MC that made everyone feel welcome and supported.
It was an honour to meet and share the stage with such talented speakers: Emily Amor, Gabriela D., Natalie Slater, Nik Ranger, Sarah Crooke, Navah Hopkins, Helen Han, Jes Scholz and Sheila Vijeyarasa.
I was delighted to share my insights on Search Experience Optimisation (SXO) and Brand Strategy with you all. It was awesome to be united with fellow The Digital Marketing Union members here, and I was honoured to be a WTS community partner through Women in SEO & Digital Marketing (WiSDM) 💜
And finally, thank you, Alexander Ho, for your continued support as always - couldn't do it without you.
#WTSFestMelbourne #SXO #BrandStrategy #Community
21 comments
Author:
Georgia Tan
Nov 26, 2025 02:48 AM
quote
This just means so much! Thank you Areej AbuAli and Erin Simmons (they/them) for the kind words and thank YOU most of all for bringing the incredible WTSFest community to Melbourne.
It was a genuine privilege to host the joint WTS x WiSDM meetup last night and see this dream come to life! 💙💜
#WTSFest #WiSDM
It was a genuine privilege to host the joint WTS x WiSDM meetup last night and see this dream come to life! 💙💜
#WTSFest #WiSDM
0 comments
Author:
Georgia Tan
Nov 25, 2025 11:00 PM
regular
A dream come true! ☀️🇦🇺
Last year, I travelled from Sydney to Berlin to attend WTSFest - my first ever Women in Tech SEO event. I came back so inspired by the supportive community and safe space, wishing we had something like that in Australia, which led me to start Women in SEO & Digital Marketing (WiSDM).
And now, this year, Areej, Erin, and the WTS team have achieved the incredible feat of bringing WTSFest all the way here to Melbourne! The energy at the joint meetup last night was just phenomenal and we couldn't have asked for better weather at Federation Wharf!
Thank you to everyone who joined the fun chats and connections 💙💜 Stoked to have hosted this amazing joint meetup - seeing our Australian and international community come together made the effort worthwhile!
The energy is building for the rest of the conference week! I can't wait to see you all later today at the Pre-Party Panel and tomorrow for my Main Stage Search Experience Optimization (SXO) talk.
#WTSFestMelbourne #WiSDM #Community #WomeninSEO
Last year, I travelled from Sydney to Berlin to attend WTSFest - my first ever Women in Tech SEO event. I came back so inspired by the supportive community and safe space, wishing we had something like that in Australia, which led me to start Women in SEO & Digital Marketing (WiSDM).
And now, this year, Areej, Erin, and the WTS team have achieved the incredible feat of bringing WTSFest all the way here to Melbourne! The energy at the joint meetup last night was just phenomenal and we couldn't have asked for better weather at Federation Wharf!
Thank you to everyone who joined the fun chats and connections 💙💜 Stoked to have hosted this amazing joint meetup - seeing our Australian and international community come together made the effort worthwhile!
The energy is building for the rest of the conference week! I can't wait to see you all later today at the Pre-Party Panel and tomorrow for my Main Stage Search Experience Optimization (SXO) talk.
#WTSFestMelbourne #WiSDM #Community #WomeninSEO
36 comments
Author:
Georgia Tan
Nov 25, 2025 12:52 AM
regular
Melbourne, here I come! 👋 ✈️
I'm officially heading off from Sydney this morning to kick off the WTSFest Melbourne week! I'm looking forward to a week of brilliant insights and connections.
My week includes speaking on the evolving career journeys pre-party panel tomorrow and presenting on the main stage about brand-centric SXO and maximising conversions on Thursday.
But first! I’m flying straight into action tonight, hosting the inaugural Women in Tech SEO (WTS) x Women in SEO & Digital Marketing (WiSDM) Meetup! If you've arrived early, come say hello and join the casual networking at Riverland Bar from 5:30 PM. We've got our mystery networking cards ready to spark some great conversations.
Let's make some valuable connections to start the conference week! I look forward to catching up with familiar faces and meeting new connections. See you soon! 💖
#WTSFest #WiSDM #MelbourneEvents #Networking #SEO #WomeninMarketing
I'm officially heading off from Sydney this morning to kick off the WTSFest Melbourne week! I'm looking forward to a week of brilliant insights and connections.
My week includes speaking on the evolving career journeys pre-party panel tomorrow and presenting on the main stage about brand-centric SXO and maximising conversions on Thursday.
But first! I’m flying straight into action tonight, hosting the inaugural Women in Tech SEO (WTS) x Women in SEO & Digital Marketing (WiSDM) Meetup! If you've arrived early, come say hello and join the casual networking at Riverland Bar from 5:30 PM. We've got our mystery networking cards ready to spark some great conversations.
Let's make some valuable connections to start the conference week! I look forward to catching up with familiar faces and meeting new connections. See you soon! 💖
#WTSFest #WiSDM #MelbourneEvents #Networking #SEO #WomeninMarketing
10 comments
Author:
Georgia Tan
Nov 23, 2025 07:00 AM
regular
What an inspiring experience at the UNSW Founders New Wave Showcase this week! 🌊
My co-founder Alexander Ho and I left feeling genuinely excited by the innovative energy and the top-tier startup ideas presented by the next generation of visionary women entrepreneurs. It's wonderful to see these bright minds and imagine how their ideas will change our world in 2026 and beyond.
A real highlight was the powerful keynote from Kylie Frazer, Co-founder and Partner at Flying Fox Ventures, whose amazing career journey - from translator to lawyer to VC - demonstrates the power of multiple professional pathways.
Kylie shared an insightful piece of advice on the future of work:
"Machines process, humans perceive.”
She emphasised that what truly sets us apart is the durable skill of Attunement - a muscle we build by learning to read the room and understand what is really being said, giving us the ability to shift energy without compromising our authentic self.
This insight - that perception and attunement are what set us apart from AI - is something we're bringing directly into our strategy.
A huge thank you to Kylie for sharing her wisdom, and to UNSW Founders for hosting such an energising event. We can't wait to see what these startups accomplish!🌟
#UNSWFounders #Entrepreneurship #Innovation #WomenInTech #FutureOfWork
My co-founder Alexander Ho and I left feeling genuinely excited by the innovative energy and the top-tier startup ideas presented by the next generation of visionary women entrepreneurs. It's wonderful to see these bright minds and imagine how their ideas will change our world in 2026 and beyond.
A real highlight was the powerful keynote from Kylie Frazer, Co-founder and Partner at Flying Fox Ventures, whose amazing career journey - from translator to lawyer to VC - demonstrates the power of multiple professional pathways.
Kylie shared an insightful piece of advice on the future of work:
"Machines process, humans perceive.”
She emphasised that what truly sets us apart is the durable skill of Attunement - a muscle we build by learning to read the room and understand what is really being said, giving us the ability to shift energy without compromising our authentic self.
This insight - that perception and attunement are what set us apart from AI - is something we're bringing directly into our strategy.
A huge thank you to Kylie for sharing her wisdom, and to UNSW Founders for hosting such an energising event. We can't wait to see what these startups accomplish!🌟
#UNSWFounders #Entrepreneurship #Innovation #WomenInTech #FutureOfWork
0 comments
Author:
Georgia Tan
Nov 18, 2025 11:00 PM
regular
See you next week Melbourne! 👋 I am SO excited for the first ever WTSFest in Australia! 🇦🇺 They say good things come in threes, and my week is packed with three amazing opportunities to connect and learn. I hope I get to see you at all of them!
🤝 𝗧𝘂𝗲𝘀𝗱𝗮𝘆: WTS X WiSDM Meetup
I’m stoked to be hosting our inaugural joint Women in Tech SEO x Women in SEO & Digital Marketing (WiSDM) meetup 💙💜 It’s a relaxed chance to mingle with peers and speakers before the official events begin. Looking forward to catching up with those who will have arrived in Melbourne then!
🗣️ 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆: Pre-Party Panel
I’ll also be joining the official WTSFest Pre-Party panel to chat about my journey as a founder and my career in SEO. Looking forward to sharing insights and catching up!
🧠 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆: Main Conference Talk
On the main conference day, I’ll be taking the stage to talk about Brand-Centric Search Experience Optimisation (SXO). My session will be diving deep into how your brand is your best SEO strategy in today’s low-trust, AI-driven environment. If you want to learn how to truly integrate your brand identity with user needs to drive real, measurable conversions, this is one to catch!
I can’t wait for a brilliant week of connection and learning. See you all in Melbourne next week! 💖
#WTSFest #WiSDM #MelbourneEvents #WomenInSEO #SXO #SearchExperienceOptimisation
🤝 𝗧𝘂𝗲𝘀𝗱𝗮𝘆: WTS X WiSDM Meetup
I’m stoked to be hosting our inaugural joint Women in Tech SEO x Women in SEO & Digital Marketing (WiSDM) meetup 💙💜 It’s a relaxed chance to mingle with peers and speakers before the official events begin. Looking forward to catching up with those who will have arrived in Melbourne then!
🗣️ 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆: Pre-Party Panel
I’ll also be joining the official WTSFest Pre-Party panel to chat about my journey as a founder and my career in SEO. Looking forward to sharing insights and catching up!
🧠 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆: Main Conference Talk
On the main conference day, I’ll be taking the stage to talk about Brand-Centric Search Experience Optimisation (SXO). My session will be diving deep into how your brand is your best SEO strategy in today’s low-trust, AI-driven environment. If you want to learn how to truly integrate your brand identity with user needs to drive real, measurable conversions, this is one to catch!
I can’t wait for a brilliant week of connection and learning. See you all in Melbourne next week! 💖
#WTSFest #WiSDM #MelbourneEvents #WomenInSEO #SXO #SearchExperienceOptimisation
7 comments
Author:
Georgia Tan
Nov 18, 2025 02:08 AM
repost
What a wonderful way to cap off the year! ✨
Thank you to everyone who joined us at BrewDog last Thursday for the WiSDM End-of-Year Celebration. We absolutely loved returning to our roots for a casual social event focused purely on genuine connection and unwinding before the holidays.
The atmosphere was electric! It was truly inspiring to see so many digital marketing and SEO professionals connect, share insights, and expand their networks in a relaxed setting. Your energy and support are what make the WiSDM community so special 💜🧡💚
A special thanks to our founder, Georgia Tan, for hosting, and to the entire community for making this casual meetup such a success. We hope you left feeling refreshed, connected, and ready to tackle the final weeks of 2025!
📸 Highlights from the Night
The official photo album is live! Did you spot yourself or a friend? Tag them in the comments! 👇
💌 Save the Date: IWD 2026 is Coming!
We're already focused on planning an exciting calendar for next year, including our flagship International Women's Day "Breaking Barriers" event in March!
If you're looking to elevate your brand's presence in front of a passionate audience of digital experts, our 2026 sponsorship packages are now finalised and available upon request. Send us a direct message to inquire.
Stay tuned for details - we can't wait to see you all again refreshed and ready to tackle 2026! 🫶
#WiSDM #EOYCelebration #WomenInDigitalMarketing #SEONetworking #SydneyEvents #CommunityImpact #DigitalLeaders
Thank you to everyone who joined us at BrewDog last Thursday for the WiSDM End-of-Year Celebration. We absolutely loved returning to our roots for a casual social event focused purely on genuine connection and unwinding before the holidays.
The atmosphere was electric! It was truly inspiring to see so many digital marketing and SEO professionals connect, share insights, and expand their networks in a relaxed setting. Your energy and support are what make the WiSDM community so special 💜🧡💚
A special thanks to our founder, Georgia Tan, for hosting, and to the entire community for making this casual meetup such a success. We hope you left feeling refreshed, connected, and ready to tackle the final weeks of 2025!
📸 Highlights from the Night
The official photo album is live! Did you spot yourself or a friend? Tag them in the comments! 👇
💌 Save the Date: IWD 2026 is Coming!
We're already focused on planning an exciting calendar for next year, including our flagship International Women's Day "Breaking Barriers" event in March!
If you're looking to elevate your brand's presence in front of a passionate audience of digital experts, our 2026 sponsorship packages are now finalised and available upon request. Send us a direct message to inquire.
Stay tuned for details - we can't wait to see you all again refreshed and ready to tackle 2026! 🫶
#WiSDM #EOYCelebration #WomenInDigitalMarketing #SEONetworking #SydneyEvents #CommunityImpact #DigitalLeaders
0 comments
Author:
Women in SEO & Digital Marketing (WiSDM)
Nov 13, 2025 11:00 PM
regular
Wow! Our Women in SEO & Digital Marketing (WiSDM) End of Year Celebration at BrewDog was truly something special! ✨
It was great to see so many of our community members - both familiar faces and new connections - gather to celebrate another year of inspiring, growing and learning together. It was a wonderful way to head back to our meetup roots with lots of laughs and great conversations 💜
The energy was infectious! A huge thank you to every single member of our community for always showing up authentically and bringing your energy.
We also extend our deepest gratitude to our Switch Key Digital x WiSDM team for all your incredible support this year - we couldn't do this without you 🥰 And thank you to the fantastic team who made the night seamless! Michelle Lam, Alexander Ho, Josephine Chiu, Jia Li Beh
We are already planning our annual IWD Breaking Barriers event and the rest of the 2026 WiSDM calendar, so stay tuned for updates in the new year! 💖
For those who will be in Melbourne in under two weeks, we’ll be hosting a very special Women in Tech SEO X WiSDM meetup there. Details coming soon!
Cheers to a brilliant year! 🥂
#WiSDM #EOYCelebration #WomeninSEO #WomeninDigitalMarketing #Community #SydneyEvents
It was great to see so many of our community members - both familiar faces and new connections - gather to celebrate another year of inspiring, growing and learning together. It was a wonderful way to head back to our meetup roots with lots of laughs and great conversations 💜
The energy was infectious! A huge thank you to every single member of our community for always showing up authentically and bringing your energy.
We also extend our deepest gratitude to our Switch Key Digital x WiSDM team for all your incredible support this year - we couldn't do this without you 🥰 And thank you to the fantastic team who made the night seamless! Michelle Lam, Alexander Ho, Josephine Chiu, Jia Li Beh
We are already planning our annual IWD Breaking Barriers event and the rest of the 2026 WiSDM calendar, so stay tuned for updates in the new year! 💖
For those who will be in Melbourne in under two weeks, we’ll be hosting a very special Women in Tech SEO X WiSDM meetup there. Details coming soon!
Cheers to a brilliant year! 🥂
#WiSDM #EOYCelebration #WomeninSEO #WomeninDigitalMarketing #Community #SydneyEvents
13 comments
Author:
Georgia Tan
Nov 07, 2025 09:32 AM
regular
Stepping away from the Q4 demands for a much-needed celebration! Tonight, my cofounder Alexander and I are celebrating the milestone marriage of dear friends 🥂
It’s a powerful reminder that amidst busy times, making space for friends, family, and connection isn't just important - it fuels the work we do. We can't pour from an empty cup, especially as we head towards the tail end of the year.
Congrats to the happy couple! ✨🌅
#WorkLifeBalance #Q4 #Sydney
It’s a powerful reminder that amidst busy times, making space for friends, family, and connection isn't just important - it fuels the work we do. We can't pour from an empty cup, especially as we head towards the tail end of the year.
Congrats to the happy couple! ✨🌅
#WorkLifeBalance #Q4 #Sydney
4 comments
Author:
Georgia Tan
Nov 05, 2025 02:43 AM
quote
See you next Thursday! I am so excited for this - it’s going to be the perfect, relaxed wind-down before the holidays.
Seriously though, only 13 spots left! If you've been putting off your RSVP, this is your final call to grab a free ticket and celebrate with the WiSDM community next week. Don't miss out! 🥂
Seriously though, only 13 spots left! If you've been putting off your RSVP, this is your final call to grab a free ticket and celebrate with the WiSDM community next week. Don't miss out! 🥂
1 comments
Author:
Georgia Tan
Oct 30, 2025 09:37 AM
regular
What a full-circle moment 🔄 at yesterday's Dear Thrive SPARK Series event! There's nothing better than seeing a connection come back around, and I was so proud to see our community Women in SEO & Digital Marketing (WiSDM) get a shout-out on the big screen! 💜
This all started with my friend and super-connector Daniel Chew, who introduced me to Amanda B.. We had the pleasure of hosting Amanda at our WiSDM panel earlier in October.
Then yesterday, in a perfect "what-goes-around" moment, Amanda invited Daniel to speak at her event. He gave a great talk on connection and even shared the story of how we all met on a slide. The photo captures that moment so well!
My cofounder Alexander Ho and I loved connecting with everyone. It's a perfect example of adjacent networking in action! 👯♀️
Thank you, Daniel, for being the spark ✨. And thank you to Amanda, the Dear Thrive team and Expedia Group for a fantastic evening.
P.S. We're always looking for brilliant speakers for future WiSDM events. If you have a recommendation, please comment below!
#WiSDM #Networking #Community #DearThrive
This all started with my friend and super-connector Daniel Chew, who introduced me to Amanda B.. We had the pleasure of hosting Amanda at our WiSDM panel earlier in October.
Then yesterday, in a perfect "what-goes-around" moment, Amanda invited Daniel to speak at her event. He gave a great talk on connection and even shared the story of how we all met on a slide. The photo captures that moment so well!
My cofounder Alexander Ho and I loved connecting with everyone. It's a perfect example of adjacent networking in action! 👯♀️
Thank you, Daniel, for being the spark ✨. And thank you to Amanda, the Dear Thrive team and Expedia Group for a fantastic evening.
P.S. We're always looking for brilliant speakers for future WiSDM events. If you have a recommendation, please comment below!
#WiSDM #Networking #Community #DearThrive
5 comments
Author:
Georgia Tan
Oct 28, 2025 11:00 PM
regular
I can't believe it's only two weeks to go until our Women in SEO & Digital Marketing (WiSDM) End-of-Year Celebration in Sydney! 🎉 I'm already so excited to see you all at BrewDog for what promises to be a really special night.
This year has been phenomenal and I’m genuinely looking forward to going back to WiSDM's meetup roots - pure, relaxed networking with all of you. It’s the perfect chance to unwind, connect and celebrate the incredible resilience and growth of our community 💜 🧡 💚
A quick reminder from me: We are strictly limited to just 50 guests for this intimate gathering. If you haven't already, make sure you don't miss out and secure your spot ASAP!
💌 Event Details:
- Date: Thursday, November 13th, 2025
- Time: 6:00 PM - 8:30 PM
- Location: BrewDog, Eveleigh
See you there! 🫶
Secure your free spot here:
👉 https://shorturl.at/jJoFg
#WiSDM #EOYCelebration #WomeninDigitalMarketing #Community #Networking #SydneyEvents
This year has been phenomenal and I’m genuinely looking forward to going back to WiSDM's meetup roots - pure, relaxed networking with all of you. It’s the perfect chance to unwind, connect and celebrate the incredible resilience and growth of our community 💜 🧡 💚
A quick reminder from me: We are strictly limited to just 50 guests for this intimate gathering. If you haven't already, make sure you don't miss out and secure your spot ASAP!
💌 Event Details:
- Date: Thursday, November 13th, 2025
- Time: 6:00 PM - 8:30 PM
- Location: BrewDog, Eveleigh
See you there! 🫶
Secure your free spot here:
👉 https://shorturl.at/jJoFg
#WiSDM #EOYCelebration #WomeninDigitalMarketing #Community #Networking #SydneyEvents
0 comments
Author:
Georgia Tan
Oct 27, 2025 07:48 AM
regular
I was thrilled and honoured to be a guest speaker at the UNSW Business School’s AI in Marketing Workshop last week, which is now in its second year!
My session, ‘Mastering the AI-Optimised Landing Page,’ was about equipping students to succeed in the generative search era, aka the era of AI Search Optimisation (AIO) / Generative Engine Optimisation (GEO) ✨ It's not about abandoning traditional page optimisation, it's about adding a critical new layer of strategy in order to succeed in today’s fast changing digital landscape.
I covered three key shifts:
🔑 Be CITED (Not just Ranked): Continue optimising your pages, but also think in 'chunks' (H2s, lists, Q&As). AI Overviews love to cite authoritative, self-contained answers.
🔑 AI is Your Co-Pilot, Not Your Author: Your job is to be the Creative Director. Generic prompts lead to boilerplate filler, a brilliant, detailed brief is essential.
🔑 Context is Your Only Differentiator: The path to A+ converting assets is information gain. Your unique, first-party data, your USPs and specific Personas, is what turns generic AI filler into value competitors can't copy.
It was a pleasure to connect with so many enthusiastic, bright students. The high engagement and great questions were fantastic to see!
Thank you very much to Terrence Chong, Ting Yu and the UNSW Business School for having me. My fellow speakers axel sukianto, Stephen Hunt and Christine E., I found all your talks insightful and it was great meeting you all. A special thanks also to the UNSW Business School team and my co-founder Alexander Ho for the wonderful photos of the afternoon.
#AIinMarketing #UNSW #AIO #GEO #GenerativeAI #AISearch
My session, ‘Mastering the AI-Optimised Landing Page,’ was about equipping students to succeed in the generative search era, aka the era of AI Search Optimisation (AIO) / Generative Engine Optimisation (GEO) ✨ It's not about abandoning traditional page optimisation, it's about adding a critical new layer of strategy in order to succeed in today’s fast changing digital landscape.
I covered three key shifts:
🔑 Be CITED (Not just Ranked): Continue optimising your pages, but also think in 'chunks' (H2s, lists, Q&As). AI Overviews love to cite authoritative, self-contained answers.
🔑 AI is Your Co-Pilot, Not Your Author: Your job is to be the Creative Director. Generic prompts lead to boilerplate filler, a brilliant, detailed brief is essential.
🔑 Context is Your Only Differentiator: The path to A+ converting assets is information gain. Your unique, first-party data, your USPs and specific Personas, is what turns generic AI filler into value competitors can't copy.
It was a pleasure to connect with so many enthusiastic, bright students. The high engagement and great questions were fantastic to see!
Thank you very much to Terrence Chong, Ting Yu and the UNSW Business School for having me. My fellow speakers axel sukianto, Stephen Hunt and Christine E., I found all your talks insightful and it was great meeting you all. A special thanks also to the UNSW Business School team and my co-founder Alexander Ho for the wonderful photos of the afternoon.
#AIinMarketing #UNSW #AIO #GEO #GenerativeAI #AISearch
7 comments
Author:
Georgia Tan
Oct 21, 2025 08:38 AM
regular
Fantastic afternoon spent at the Make with Notion Showcase in Sydney today. My co-founder Alexander Ho and I were happy to represent Switch Key Digital and connect with the vibrant Sydney Notion community.
Beyond the perfect waterfront setting today at the Sydney Theatre Company, the highlight for me was the insightful panel, ‘The Rise of a New Creative Class’.
We gained valuable perspective from Ivan Zhao, Cofounder & CEO, Notion, on the future of work and AI. He laid out a compelling three-part framework needed for success in the age of LLMs:
1. Capability (which is being commoditised by AI)
2. Taste & Unique Point of View (what AI cannot create)
3. Agency/Will (the motivation and drive to actually implement)
This is a critical reminder for all creators and professionals to focus their energy on Taste and Agency, where the real human advantage lies!
Excited to integrate these forward-thinking ideas into our work at Switch Key Digital.
#Notion #MakeWithNotion #Sydney #SwitchKeyDigital #FutureOfWork #AI
Beyond the perfect waterfront setting today at the Sydney Theatre Company, the highlight for me was the insightful panel, ‘The Rise of a New Creative Class’.
We gained valuable perspective from Ivan Zhao, Cofounder & CEO, Notion, on the future of work and AI. He laid out a compelling three-part framework needed for success in the age of LLMs:
1. Capability (which is being commoditised by AI)
2. Taste & Unique Point of View (what AI cannot create)
3. Agency/Will (the motivation and drive to actually implement)
This is a critical reminder for all creators and professionals to focus their energy on Taste and Agency, where the real human advantage lies!
Excited to integrate these forward-thinking ideas into our work at Switch Key Digital.
#Notion #MakeWithNotion #Sydney #SwitchKeyDigital #FutureOfWork #AI
10 comments
Author:
Georgia Tan
Oct 15, 2025 12:00 AM
regular
To my wonderful WiSDM community and network! I’m personally thrilled to announce our final event of the year: a festive, casual meetup to celebrate all of you! 🥳 🍹
I was reflecting on all the incredible resilience and growth our Women in SEO & Digital Marketing (WiSDM) community has shown and what a year it's been! Get ready to unwind, connect and celebrate our successes together 💜 I genuinely can't wait to share a toast with every one of you. For this event, we are heading back to our meetup roots with pure, relaxed networking.
I want to highlight that this venue is strictly limited to 50 guests for this exclusive gathering, so please secure your spot right away!
End-of-Year Celebration Details 💌
- Date: Thursday, November 13th
- Time: Doors open at 6:00 PM
- Location: BrewDog, South Eveleigh, Sydney
- Format: Relaxed, pay-as-you-go social. Just register your free spot below, and grab your food and drink upon arrival.
I'm really looking forward to connecting with all of you, hearing what you’ve been working on and celebrating the year together! 🫶
Secure your free registration today 👉 Link in comments.
If you register and can no longer make it, please cancel your ticket or email us to let us know so others can join in :)
#WiSDM #WomeninDigitalMarketing #EndofYear #Networking #Community #SydneyEvents
I was reflecting on all the incredible resilience and growth our Women in SEO & Digital Marketing (WiSDM) community has shown and what a year it's been! Get ready to unwind, connect and celebrate our successes together 💜 I genuinely can't wait to share a toast with every one of you. For this event, we are heading back to our meetup roots with pure, relaxed networking.
I want to highlight that this venue is strictly limited to 50 guests for this exclusive gathering, so please secure your spot right away!
End-of-Year Celebration Details 💌
- Date: Thursday, November 13th
- Time: Doors open at 6:00 PM
- Location: BrewDog, South Eveleigh, Sydney
- Format: Relaxed, pay-as-you-go social. Just register your free spot below, and grab your food and drink upon arrival.
I'm really looking forward to connecting with all of you, hearing what you’ve been working on and celebrating the year together! 🫶
Secure your free registration today 👉 Link in comments.
If you register and can no longer make it, please cancel your ticket or email us to let us know so others can join in :)
#WiSDM #WomeninDigitalMarketing #EndofYear #Networking #Community #SydneyEvents
4 comments
Author:
Georgia Tan
Oct 09, 2025 07:30 AM
quote
So much great energy from our in-person day with the Switch Key Digital team last week. Love to see it! 🫶
Building a strong remote-first culture means being deliberate about our time together. Mixing collaboration with essential moments of team wellness and connection is what builds our morale and keeps the team strong.
Proud to be building this kind of environment. Big thanks to everyone who showed up and made the day what it was. Onwards! ✨
#Cofounder #RemoteFirst #SwitchKeyDigital #TeamBond
Building a strong remote-first culture means being deliberate about our time together. Mixing collaboration with essential moments of team wellness and connection is what builds our morale and keeps the team strong.
Proud to be building this kind of environment. Big thanks to everyone who showed up and made the day what it was. Onwards! ✨
#Cofounder #RemoteFirst #SwitchKeyDigital #TeamBond
0 comments
Author:
Georgia Tan
Oct 03, 2025 01:00 AM
regular
What an incredible high from last night! 💜🧡💚 Hosting our third panel event of the year, which also marked our 13th Women in SEO & Digital Marketing (WiSDM) event overall, is a huge, humbling milestone.
What an incredible journey for the community we are building together 🫶 The energy, the authenticity and the beautiful sharing from the stage and throughout the room were simply electric ⚡️Thank you for your trust in us.
A massive thank you to our incredible speakers: Jennifer Snell, Sheerien S., Sindy Nguyen, Lucy Lin, Amanda B. and Will Phillips-Andersen. 🌟Thank you for the inspiring and deeply authentic conversations about career resilience, professional identity, and taking up space.
What moves me most is seeing attendees and speakers coming away feeling inspired and energised. Finding genuine connection, clarity and empowerment is what makes running this community so special - a mission fuelled entirely by passion and community spirit.
A few key themes that resonated: That career journeys are not always linear, and that soft skills and creativity are essential. Also, that truly great marketers must become AI-enabled, and that search optimisation (SEO/GEO/AIO) is experiencing a massive resurgence - and SEO is very much not dead! 💡Full event takeaways in the comments!
We literally couldn’t have done this without the generous support of our partners, Academy Xi (Cyril Gabriel, Lindy Ung) and Switch Key Digital. Their support is vital for keeping these events accessible. 🤝 We’re always keen to connect with future partners who believe in the power of this community - get in touch if that’s you!
Finally, I want to recognise my incredible Switch Key Digital and WiSDM team who make this community magic happen: my brilliant marketing coordinator Michelle Lam, Alexander Ho, Marina Dietz, Josephine Chiu, Jia Li Beh and Jun Zhou. I am so proud to work and collaborate alongside you all.
If you were in the room, let others know what they missed out on or what you walked away with in the comments! 👇
P.S.🍹Can’t wait to see you at our next event, our end of year celebration in mid November. Free registrations are open now! Link in comments.
#WiSDM #WomeninDigitalMarketing #MarketingLeaders #CareerGrowth #Networking #Community #SydneyEvents
What an incredible journey for the community we are building together 🫶 The energy, the authenticity and the beautiful sharing from the stage and throughout the room were simply electric ⚡️Thank you for your trust in us.
A massive thank you to our incredible speakers: Jennifer Snell, Sheerien S., Sindy Nguyen, Lucy Lin, Amanda B. and Will Phillips-Andersen. 🌟Thank you for the inspiring and deeply authentic conversations about career resilience, professional identity, and taking up space.
What moves me most is seeing attendees and speakers coming away feeling inspired and energised. Finding genuine connection, clarity and empowerment is what makes running this community so special - a mission fuelled entirely by passion and community spirit.
A few key themes that resonated: That career journeys are not always linear, and that soft skills and creativity are essential. Also, that truly great marketers must become AI-enabled, and that search optimisation (SEO/GEO/AIO) is experiencing a massive resurgence - and SEO is very much not dead! 💡Full event takeaways in the comments!
We literally couldn’t have done this without the generous support of our partners, Academy Xi (Cyril Gabriel, Lindy Ung) and Switch Key Digital. Their support is vital for keeping these events accessible. 🤝 We’re always keen to connect with future partners who believe in the power of this community - get in touch if that’s you!
Finally, I want to recognise my incredible Switch Key Digital and WiSDM team who make this community magic happen: my brilliant marketing coordinator Michelle Lam, Alexander Ho, Marina Dietz, Josephine Chiu, Jia Li Beh and Jun Zhou. I am so proud to work and collaborate alongside you all.
If you were in the room, let others know what they missed out on or what you walked away with in the comments! 👇
P.S.🍹Can’t wait to see you at our next event, our end of year celebration in mid November. Free registrations are open now! Link in comments.
#WiSDM #WomeninDigitalMarketing #MarketingLeaders #CareerGrowth #Networking #Community #SydneyEvents
26 comments
Author:
Georgia Tan
Sep 26, 2025 04:50 AM
regular
Seriously, I can’t believe this is real! Looking through these old photos shows how far the WiSDM community has come 💜
It feels like just yesterday we were connecting through meetups on Whova at international conferences and then having small, casual meetups on the home turf.
Now, about a year and a half later, what started as casual meetups has grown into a vibrant, engaged Women in SEO & Digital Marketing (WiSDM) community that runs professional in-person panel events with expert speakers! I had no idea we would be putting on our third panel event next week.
This event is a huge milestone for us and I truly want you to be part of that energy. I can’t wait to see you this coming Thursday!
🚨 FINAL HEADS-UP: We are officially down to the LAST 5 TICKETS for next week.
Grab your tickets before we sell out! You won't want to miss our final panel event of the year. Link in comments 💓
#WiSDM #WomeninMarketing #WomeninSEO #CommunityGrowth #SydneyEvents
It feels like just yesterday we were connecting through meetups on Whova at international conferences and then having small, casual meetups on the home turf.
Now, about a year and a half later, what started as casual meetups has grown into a vibrant, engaged Women in SEO & Digital Marketing (WiSDM) community that runs professional in-person panel events with expert speakers! I had no idea we would be putting on our third panel event next week.
This event is a huge milestone for us and I truly want you to be part of that energy. I can’t wait to see you this coming Thursday!
🚨 FINAL HEADS-UP: We are officially down to the LAST 5 TICKETS for next week.
Grab your tickets before we sell out! You won't want to miss our final panel event of the year. Link in comments 💓
#WiSDM #WomeninMarketing #WomeninSEO #CommunityGrowth #SydneyEvents
5 comments
Author:
Georgia Tan
Sep 24, 2025 12:52 PM
regular
I had to share some of the official snaps from the Shenzhen SEO Conference 📸
So many great memories from sharing our insights on SXO and connecting with brilliant people. I'm now stuck in Hong Kong due to Typhoon Ragasa 🌀, but still so glad I made the trip! Missing everyone! 🙌
A massive thank you and congrats to Jiangpeng (JP) Zhang and the entire team for a truly one-of-a-kind, incredible event!
#ShenzhenSEOConference #SXO #SearchExperienceOptimization #China #SEO
So many great memories from sharing our insights on SXO and connecting with brilliant people. I'm now stuck in Hong Kong due to Typhoon Ragasa 🌀, but still so glad I made the trip! Missing everyone! 🙌
A massive thank you and congrats to Jiangpeng (JP) Zhang and the entire team for a truly one-of-a-kind, incredible event!
#ShenzhenSEOConference #SXO #SearchExperienceOptimization #China #SEO
8 comments
Author:
Georgia Tan
Sep 22, 2025 04:58 AM
quote
Wow, what an incredible honour! 🤩 Thank you so much Aleyda Solís! I am truly humbled to be featured as this week's #SEOFOMOer of the week. It was so great to hangout with you at Shenzhen SEO Conference too :)
Getting to connect with brilliant SEOs and marketers and share knowledge is what I love, and I'm so grateful for this community. Thanks again for this recognition 💛💜
Getting to connect with brilliant SEOs and marketers and share knowledge is what I love, and I'm so grateful for this community. Thanks again for this recognition 💛💜
3 comments
Author:
Georgia Tan
Sep 22, 2025 01:00 AM
regular
I had an awesome experience sharing my insights on SXO (integrated SEO, UX and CRO) from our methodology at Switch Key Digital at the Shenzhen SEO Conference yesterday 🇨🇳 I learned a lot about bridging the gap between the Chinese and Western markets and I'm excited to apply these insights for our clients.
It was fantastic to reconnect with so many legends and meet new connections too 🫶. I couldn’t tag everyone but I’m so glad our paths crossed. Thank you to everyone who made it such an amazing experience, including: Aleyda Solís, Kyle Roof, Mads Singers, Natalia Witczyk, Sarah Pokorná, Cristina S. S., Nicole Copestake, Przemek Suchanek, Kevin David Jeppesen 🟢, Zack Franklin, Marc Moeller, Nik Ranger, Lawrence Hitches, Nitin Manchanda, Marcus Pentzek - 潘择科, Tom Qiao, Jeffrey Joson, Nick Drewe, Veronique Duong, Andy W., Mahmoud Elsaid, Jet Son Tan, CSM, MBA and many more!!
My WeChat inbox has never been fuller and I even managed to practise some of my rusty Mandarin and host a lovely Women in SEO meet up 🌟
A huge thank you to Jiangpeng (JP) Zhang and the entire team for a truly fantastic event 💪 Your hard work and dedication to the event organisation and great experience have been very impressive and I’m so grateful to have been a part of it.
If you want to learn more about SXO or are interested in collaborating, feel free to reach out.
#SXO #SEO #CRO #UXDesign #ShenzhenSEOConference #China #DigitalMarketing #Speaker
It was fantastic to reconnect with so many legends and meet new connections too 🫶. I couldn’t tag everyone but I’m so glad our paths crossed. Thank you to everyone who made it such an amazing experience, including: Aleyda Solís, Kyle Roof, Mads Singers, Natalia Witczyk, Sarah Pokorná, Cristina S. S., Nicole Copestake, Przemek Suchanek, Kevin David Jeppesen 🟢, Zack Franklin, Marc Moeller, Nik Ranger, Lawrence Hitches, Nitin Manchanda, Marcus Pentzek - 潘择科, Tom Qiao, Jeffrey Joson, Nick Drewe, Veronique Duong, Andy W., Mahmoud Elsaid, Jet Son Tan, CSM, MBA and many more!!
My WeChat inbox has never been fuller and I even managed to practise some of my rusty Mandarin and host a lovely Women in SEO meet up 🌟
A huge thank you to Jiangpeng (JP) Zhang and the entire team for a truly fantastic event 💪 Your hard work and dedication to the event organisation and great experience have been very impressive and I’m so grateful to have been a part of it.
If you want to learn more about SXO or are interested in collaborating, feel free to reach out.
#SXO #SEO #CRO #UXDesign #ShenzhenSEOConference #China #DigitalMarketing #Speaker
17 comments
Author:
Georgia Tan
Sep 18, 2025 01:00 AM
regular
What a great way to start the Shenzhen SEO Conference week! 💖 It was such a pleasure to host an international Women in SEO meetup 👩🏻💻 and connect with familiar and new faces including Aleyda Solís, Nik Ranger, Sarah Pokorná, Cristina S. S., Nicole Copestake and many more. Thank you so much for coming along!
We successfully navigated ordering as a group on Mei Tuan in the end, and the aesthetic drinks were a nice reward. Such a great vibe and a perfect way to hang out with some amazing ladies before the conference week kicks off. Thanks to Jiangpeng (JP) Zhang and his team for helping me book the venue!
#WomeninSEO #ShenzhenSEOConference #SEOCommunity #SEOMeetup
We successfully navigated ordering as a group on Mei Tuan in the end, and the aesthetic drinks were a nice reward. Such a great vibe and a perfect way to hang out with some amazing ladies before the conference week kicks off. Thanks to Jiangpeng (JP) Zhang and his team for helping me book the venue!
#WomeninSEO #ShenzhenSEOConference #SEOCommunity #SEOMeetup
10 comments
Author:
Georgia Tan
Sep 17, 2025 06:05 AM
repost
2 WEEKS TO GO! 🚨
Time is running out to grab your ticket for Lessons from Female Marketing Leaders: Skills for the Future of Work!
Join us on Thursday, October 2nd, 2025, and walk away with strategic foresight and practical advice for your career. Tickets are limited and selling fast! 🎟️ There are only 12 tickets left.
🔗 Get your tickets here: https://shorturl.at/ldyht
#WiSDM #WomeninSEO #WomeninMarketing #MarketingLeaders #FutureOfWork #SydneyEvents #LeadershipSkills #CareerGrowth #Networking
Time is running out to grab your ticket for Lessons from Female Marketing Leaders: Skills for the Future of Work!
Join us on Thursday, October 2nd, 2025, and walk away with strategic foresight and practical advice for your career. Tickets are limited and selling fast! 🎟️ There are only 12 tickets left.
🔗 Get your tickets here: https://shorturl.at/ldyht
#WiSDM #WomeninSEO #WomeninMarketing #MarketingLeaders #FutureOfWork #SydneyEvents #LeadershipSkills #CareerGrowth #Networking
0 comments
Author:
Women in SEO & Digital Marketing (WiSDM)
Sep 16, 2025 01:32 AM
regular
✈️ Next stop: Shenzhen! 🇨🇳 Thrilled to be heading to the inaugural Shenzhen SEO Conference representing Switch Key Digital with my co-founder Alexander Ho. After a great time speaking at Edge of Search last week, I’m incredibly honoured to be giving a main stage talk on Search Experience Optimization.
The opportunity to connect with SEO minds from around the world and share our work on bridging Eastern and Western markets is exciting. Feeling inspired and ready to bring back some incredible insights for our clients and the team 💪 加油！
See you soon, Shenzhen! For those coming to SZ, I’d love to connect and catch up there.
#InternationalSEO #China #ShenzhenSEOConference #SXO #SearchExperienceOptimization #DigitalMarketing
The opportunity to connect with SEO minds from around the world and share our work on bridging Eastern and Western markets is exciting. Feeling inspired and ready to bring back some incredible insights for our clients and the team 💪 加油！
See you soon, Shenzhen! For those coming to SZ, I’d love to connect and catch up there.
#InternationalSEO #China #ShenzhenSEOConference #SXO #SearchExperienceOptimization #DigitalMarketing
7 comments
Author:
Georgia Tan
Sep 14, 2025 04:59 AM
quote
This is our final call for WiSDM’s birthday sale🚨ending tonight! I would personally love for you to be part of the community we’ve built and join us on October 2nd 🤗It's a great opportunity to gain invaluable insights and build connections with an amazing lineup of speakers.
Your last chance to grab a ticket at this competitive price is about to end tonight! We have only 14 tickets left.
Hope to see you there!
Your last chance to grab a ticket at this competitive price is about to end tonight! We have only 14 tickets left.
Hope to see you there!
0 comments
Author:
Georgia Tan
Sep 13, 2025 06:10 AM
quote
If you've been on the fence, here's your final sign! This is your last chance to grab a ticket at our lowest price this weekend. The event is going to be packed with incredible insights and I'm so excited to be part of it with you all. See you there! ✨
0 comments
Author:
Georgia Tan
Sep 12, 2025 12:30 AM
regular
A huge thank you to the Edge of Search team for the on-stage birthday surprise and beautiful flowers! What a way to celebrate my birthday yesterday while speaking at this SEO conference in Newcastle. Thank you to everyone who wished me happy birthday!
My talk focused on SXO and the importance of de-siloing SEO, UX and CRO. It was a great opportunity to share how shifting this mindset can lead to stronger business outcomes.
A massive thank you to Shōnavee Simpson-Anderson, Brogan Renshaw, Ashley Silver and the entire Edge of Search SEO Conference team for having me and for building a fantastic, collaborative SEO community.
Great connecting with all the brilliant fellow speakers. And finally, a special shout-out to my co-founder, Alexander Ho, for sharing the day with me. Your support and insights were instrumental in making this talk possible.
#EdgeofSearch #SXO #SearchExperienceOptimisation #CRO #UX #SEO #ConferenceSpeaker
My talk focused on SXO and the importance of de-siloing SEO, UX and CRO. It was a great opportunity to share how shifting this mindset can lead to stronger business outcomes.
A massive thank you to Shōnavee Simpson-Anderson, Brogan Renshaw, Ashley Silver and the entire Edge of Search SEO Conference team for having me and for building a fantastic, collaborative SEO community.
Great connecting with all the brilliant fellow speakers. And finally, a special shout-out to my co-founder, Alexander Ho, for sharing the day with me. Your support and insights were instrumental in making this talk possible.
#EdgeofSearch #SXO #SearchExperienceOptimisation #CRO #UX #SEO #ConferenceSpeaker
6 comments
Author:
Georgia Tan
Sep 11, 2025 12:30 AM
regular
It's my birthday today! 🎉 I'm celebrating it here in Newcastle, getting ready to speak at the Edge of Search conference.
Birthdays are always a good time for reflection, and I'm feeling incredibly grateful for the amazing SEO and marketing community I'm a part of.
As a small way to say thank you and share the celebration, I wanted to offer a special discount on the upcoming ‘Lessons from Female Marketing Leaders’ event from my community, Women in SEO & Digital Marketing (WiSDM).
From now until the end of the weekend, you can grab a ticket for just $26.90.
🎁 Use code WISDMBIRTHDAY at the link below to join us.
https://shorturl.at/ldyht
#Birthday #WiSDM #WomeninSEO #WomeninDigitalMarketing #MarketingEvents
Birthdays are always a good time for reflection, and I'm feeling incredibly grateful for the amazing SEO and marketing community I'm a part of.
As a small way to say thank you and share the celebration, I wanted to offer a special discount on the upcoming ‘Lessons from Female Marketing Leaders’ event from my community, Women in SEO & Digital Marketing (WiSDM).
From now until the end of the weekend, you can grab a ticket for just $26.90.
🎁 Use code WISDMBIRTHDAY at the link below to join us.
https://shorturl.at/ldyht
#Birthday #WiSDM #WomeninSEO #WomeninDigitalMarketing #MarketingEvents
42 comments
Author:
Georgia Tan
Sep 10, 2025 03:55 AM
quote
I am excited to announce the full lineup for WiSDM's Lessons from Female Marketing Leaders: Skills for the Future of Work! 🙌
Take a look at the brilliant and inspiring marketing and digital leaders we've brought together to share actionable insights on skills for the future of work.
This event is the perfect opportunity to learn, network and connect with leading marketers in the space.
🤝 Get your ticket and see the full agenda here: https://shorturl.at/ldyht
I am looking forward to seeing you there!
Take a look at the brilliant and inspiring marketing and digital leaders we've brought together to share actionable insights on skills for the future of work.
This event is the perfect opportunity to learn, network and connect with leading marketers in the space.
🤝 Get your ticket and see the full agenda here: https://shorturl.at/ldyht
I am looking forward to seeing you there!
2 comments
Author:
Georgia Tan
Sep 04, 2025 06:02 AM
repost
Are you great at shooting and editing video and passionate about empowering women in digital marketing? We're looking for a video volunteer to join the WiSDM team!
You'll help us create professional, high-quality video content for our upcoming events, including our next event on October 2nd, Lessons from Female Marketing Leaders.
We're seeking a volunteer who has:
- Experience with a proper camera and mobile videography.
- The ability to shoot and edit short-form content.
- A knack for creating professional yet warm videos.
This is a fantastic opportunity to build your portfolio, connect with inspiring leaders in the digital marketing industry, and make a direct impact by helping to share powerful stories with our community.
If this sounds like you, or you know someone who would be a perfect fit, please send us a DM with a link to your work! We can't wait to hear from you.
#WiSDM #WomeninDigitalMarketing #SydneyEvents #CareerGrowth #Volunteer #ContentCreator
You'll help us create professional, high-quality video content for our upcoming events, including our next event on October 2nd, Lessons from Female Marketing Leaders.
We're seeking a volunteer who has:
- Experience with a proper camera and mobile videography.
- The ability to shoot and edit short-form content.
- A knack for creating professional yet warm videos.
This is a fantastic opportunity to build your portfolio, connect with inspiring leaders in the digital marketing industry, and make a direct impact by helping to share powerful stories with our community.
If this sounds like you, or you know someone who would be a perfect fit, please send us a DM with a link to your work! We can't wait to hear from you.
#WiSDM #WomeninDigitalMarketing #SydneyEvents #CareerGrowth #Volunteer #ContentCreator
0 comments
Author:
Women in SEO & Digital Marketing (WiSDM)
Sep 03, 2025 01:00 AM
regular
I can't believe it's almost the last quarter of 2025 and conference season is on ⚡ I'm excited to bring my latest insights on SXO & SEO to the stage and connect with everyone soon.
This is where you can find me and catch me live:
🇦🇺 Edge of Search SEO Conference, Newcastle: September 11th (on my birthday!)
🇨🇳 Shenzhen SEO Conference: September 18th-21st
💜 Women in SEO & Digital Marketing (WiSDM), Sydney: Lessons from Female Marketing Leaders & Skills for the Future of Work October 2nd
💙 Women in Tech SEO #WTSFestMelbourne: November 27th
🇵🇭 Digital Impact Philippines Conference, Cebu: December 6th-8th
Let me know if you're planning to attend and see you there. Would love to grab a coffee or chat. You can also catch my co-founder Alexander there!
#SEO #SXO #UXDesign #CRO #DigitalMarketing #WiSDM #ConferenceSpeaker #Sydney #Shenzhen #Newcastle #Melbourne #Cebu
This is where you can find me and catch me live:
🇦🇺 Edge of Search SEO Conference, Newcastle: September 11th (on my birthday!)
🇨🇳 Shenzhen SEO Conference: September 18th-21st
💜 Women in SEO & Digital Marketing (WiSDM), Sydney: Lessons from Female Marketing Leaders & Skills for the Future of Work October 2nd
💙 Women in Tech SEO #WTSFestMelbourne: November 27th
🇵🇭 Digital Impact Philippines Conference, Cebu: December 6th-8th
Let me know if you're planning to attend and see you there. Would love to grab a coffee or chat. You can also catch my co-founder Alexander there!
#SEO #SXO #UXDesign #CRO #DigitalMarketing #WiSDM #ConferenceSpeaker #Sydney #Shenzhen #Newcastle #Melbourne #Cebu
6 comments
Author:
Georgia Tan
Sep 02, 2025 04:36 AM
quote
Four weeks to go! 🗓️ I've been grateful for the response to this event and I can't wait to host this amazing evening of marketing and digital leaders.
With two insightful panels, this is the event to get invaluable career insights, inspiration and new connections. Grab your tickets before they're gone and join us on October 2nd! 🌟
With two insightful panels, this is the event to get invaluable career insights, inspiration and new connections. Grab your tickets before they're gone and join us on October 2nd! 🌟
0 comments
Author:
Georgia Tan
Aug 29, 2025 01:00 AM
regular
I've come to believe that success isn't just about hard work. It’s about the support system you have behind you 🤝
Over the past 8 years, Alex has been my unwavering support through some of life's biggest challenges, helping me get to where I am today. From navigating career changes together to him championing me as a conference speaker, he’s always been in my corner, and for that, I am endlessly grateful.
I’m so lucky to have him as my best friend, my husband and my co-founder. Together, we’ve been building Switch Key Digital for a year and a half now, and there's nothing more powerful than having complete trust in your partner. His genius for design and development is incredible and he's the support that makes the entrepreneurial rollercoaster feel like a great adventure together.
Thank you for an incredible 8 years, Alexander Ho ❤️ Here’s to a partnership that makes both work and life so much more enjoyable!🥂I'm so excited for all that's ahead for us. I truly couldn’t do it without you.
#anniversary #entrepreneurship #cofounders #agencylife #switchkeydigital
Over the past 8 years, Alex has been my unwavering support through some of life's biggest challenges, helping me get to where I am today. From navigating career changes together to him championing me as a conference speaker, he’s always been in my corner, and for that, I am endlessly grateful.
I’m so lucky to have him as my best friend, my husband and my co-founder. Together, we’ve been building Switch Key Digital for a year and a half now, and there's nothing more powerful than having complete trust in your partner. His genius for design and development is incredible and he's the support that makes the entrepreneurial rollercoaster feel like a great adventure together.
Thank you for an incredible 8 years, Alexander Ho ❤️ Here’s to a partnership that makes both work and life so much more enjoyable!🥂I'm so excited for all that's ahead for us. I truly couldn’t do it without you.
#anniversary #entrepreneurship #cofounders #agencylife #switchkeydigital
19 comments
Author:
Georgia Tan
Aug 27, 2025 01:00 AM
regular
Thanks Humans of Australia and Canva for having me speak at the Humans Who Hire Sydney event last night. It was great to represent Switch Key Digital and connect with so many aspiring digital marketers!
My key takeaways:
🔹Be passionate and genuine about the role you want.
🔹Demonstrate your experience with real-life examples tailored to the role and industry you’re applying for.
🔹Showcase your skills by building your own portfolio website or even running test projects for real companies.
It was a rewarding experience and I'm excited to continue the conversation.
#DigitalMarketing #Hiring #ContentSpecialist #HumansWhoHire #SydneyEvents
My key takeaways:
🔹Be passionate and genuine about the role you want.
🔹Demonstrate your experience with real-life examples tailored to the role and industry you’re applying for.
🔹Showcase your skills by building your own portfolio website or even running test projects for real companies.
It was a rewarding experience and I'm excited to continue the conversation.
#DigitalMarketing #Hiring #ContentSpecialist #HumansWhoHire #SydneyEvents
2 comments
Author:
Georgia Tan
Aug 26, 2025 01:00 AM
regular
I’ll be speaking at Edge of Search in two weeks on September 11th 🚀
For those who haven’t gotten your tickets yet, I recommend checking it out. This is going to be an awesome SEO conference and worth the trip to Newcastle.
I'll be on stage to talk about a subject I'm passionate about: Search Experience Optimisation (SXO). My session will cover how we can bridge the gap between SEO, UX, and CRO to create a user-centric strategy that drives visibility, conversions, and delivers real business results.
Use code WISDM-15 at checkout for 15% off.
👇https://shorturl.at/BAgmC
Congrats Shōnavee Simpson-Anderson and Brogan Renshaw for putting this together!
Hope to see you there.
#SEO #SXO #UX #CRO #EdgeofSearch2025
For those who haven’t gotten your tickets yet, I recommend checking it out. This is going to be an awesome SEO conference and worth the trip to Newcastle.
I'll be on stage to talk about a subject I'm passionate about: Search Experience Optimisation (SXO). My session will cover how we can bridge the gap between SEO, UX, and CRO to create a user-centric strategy that drives visibility, conversions, and delivers real business results.
Use code WISDM-15 at checkout for 15% off.
👇https://shorturl.at/BAgmC
Congrats Shōnavee Simpson-Anderson and Brogan Renshaw for putting this together!
Hope to see you there.
#SEO #SXO #UX #CRO #EdgeofSearch2025
4 comments
Author:
Georgia Tan
Aug 24, 2025 08:04 AM
quote
I wanted to send a final note on this event before the early bird tickets close tonight.
I started WiSDM to create the connections we wished we had earlier in our careers. This event, Lessons from Female Marketing Leaders, is exactly what the future of work requires: real, actionable insight from leaders who are setting the pace!
There are now only 4 early bird tickets left, and the early bird pricing closes tonight.
I genuinely can't wait to see you there.
Secure your spot now before it's too late👇
#WiSDM #MarketingLeaders #FutureOfWork #SydneyEvents
I started WiSDM to create the connections we wished we had earlier in our careers. This event, Lessons from Female Marketing Leaders, is exactly what the future of work requires: real, actionable insight from leaders who are setting the pace!
There are now only 4 early bird tickets left, and the early bird pricing closes tonight.
I genuinely can't wait to see you there.
Secure your spot now before it's too late👇
#WiSDM #MarketingLeaders #FutureOfWork #SydneyEvents
1 comments
Author:
Georgia Tan
Aug 22, 2025 04:15 AM
quote
As the founder of WiSDM, I wanted to personally highlight this.
I'm so excited for our third event of the year! We've lined up an exceptional group of marketing and digital leaders sharing actionable insights and practical tips for thriving in the digital & AI-driven future.
We're down to our final 10 Early Bird tickets for 'Lessons from Female Marketing Leaders' and this special offer officially ends this Sunday.
If you've been thinking about joining us for an evening of invaluable insights and networking, now is the moment. Don't miss out on securing your spot at the lowest price.
Hope to see you there! 👇
#WiSDM #WomeninDigitalMarketing #MarketingLeaders #FutureofWork #SydneyEvents
I'm so excited for our third event of the year! We've lined up an exceptional group of marketing and digital leaders sharing actionable insights and practical tips for thriving in the digital & AI-driven future.
We're down to our final 10 Early Bird tickets for 'Lessons from Female Marketing Leaders' and this special offer officially ends this Sunday.
If you've been thinking about joining us for an evening of invaluable insights and networking, now is the moment. Don't miss out on securing your spot at the lowest price.
Hope to see you there! 👇
#WiSDM #WomeninDigitalMarketing #MarketingLeaders #FutureofWork #SydneyEvents
0 comments
Author:
Georgia Tan
Aug 20, 2025 01:00 AM
regular
I'm happy to share that I'll be on the panel for Humans Who Hire Sydney at Canva HQ next Tuesday!
This event by Humans of Australia is a unique opportunity to have real conversations with job seekers and I'm looking forward to connecting there.
I'll be actively looking for a talented Part-Time Content Specialist, ideally with B2B experience. If you have relevant experience in this space, I would love to see you there and talk about the role.
Register here: https://shorturl.at/uunaU
#SwitchKeyDigital #HumansWhoHire #SydneyEvents
This event by Humans of Australia is a unique opportunity to have real conversations with job seekers and I'm looking forward to connecting there.
I'll be actively looking for a talented Part-Time Content Specialist, ideally with B2B experience. If you have relevant experience in this space, I would love to see you there and talk about the role.
Register here: https://shorturl.at/uunaU
#SwitchKeyDigital #HumansWhoHire #SydneyEvents
3 comments
Author:
Georgia Tan
Aug 19, 2025 08:57 AM
repost
🚨 This is your last week to get Early Bird tickets! 🚨
Don't miss your chance to join Lessons from Female Marketing Leaders: Skills for the Future of Work! This inspiring evening is your opportunity to gain essential skills for the future of work and expand your network.
Join leading marketing professionals in Sydney, including Jennifer Snell and Sindy Nguyen. The discussions will be moderated by WiSDM Founder, Georgia Tan. Get ready for more inspiring speaker reveals coming soon!
Early Bird pricing ends this Sunday, August 24th. Secure your spot before they're all gone!
Get your tickets here 👇
https://shorturl.at/ldyht
#WiSDM #WomeninSEO #WomenInMarketing #MarketingLeaders #FutureOfWork #SydneyEvents
Don't miss your chance to join Lessons from Female Marketing Leaders: Skills for the Future of Work! This inspiring evening is your opportunity to gain essential skills for the future of work and expand your network.
Join leading marketing professionals in Sydney, including Jennifer Snell and Sindy Nguyen. The discussions will be moderated by WiSDM Founder, Georgia Tan. Get ready for more inspiring speaker reveals coming soon!
Early Bird pricing ends this Sunday, August 24th. Secure your spot before they're all gone!
Get your tickets here 👇
https://shorturl.at/ldyht
#WiSDM #WomeninSEO #WomenInMarketing #MarketingLeaders #FutureOfWork #SydneyEvents
1 comments
Author:
Women in SEO & Digital Marketing (WiSDM)
Aug 18, 2025 12:30 AM
quote
Thanks so much for the fantastic feature, Academy Xi! I'm genuinely looking forward to diving into the Conversion Trinity Framework this Tuesday lunchtime. It's a topic I'm incredibly passionate about, and I can't wait to share practical strategies on how a holistic approach to SEO, PPC, and design can truly drive ROI for brands.
It's not too late to register for tomorrow's session and join us!
Switch Key Digital #SEO #PPC #UXDesign #CRO
It's not too late to register for tomorrow's session and join us!
Switch Key Digital #SEO #PPC #UXDesign #CRO
0 comments
Author:
Georgia Tan
Aug 14, 2025 01:14 AM
regular
For a long time, I've seen businesses struggle with SEO, PPC, and design working in isolation. But in our new AI-driven world, real growth comes from the powerful synergy of these three pillars.
Next Tuesday, August 19th, I'll be diving deep into my proven Conversion Trinity framework from Switch Key Digital at Academy Xi’s Digital Webinar Series. I'll show you how mastering this synergy can unlock exponential growth and higher ROI for your business. We'll explore actionable strategies to help you transform your online presence and drive tangible results.
In this session, we'll cover:
✅ Why a holistic approach is your competitive edge in an AI-first landscape.
✅ How to amplify your reach with strategic paid campaigns.
✅ To build credibility and attract traffic with E-E-A-T and technical SEO.
✅ To convert visitors into leads with conversion-centric design.
Whether you're a marketer, a business owner, or simply curious about how to future-proof your digital strategy and performance in an AI-first landscape, I'd love for you to join me.
Webinar 🌟: The Conversion Trinity: Mastering SEO, PPC & Conversion-Centric Design for Maximum Impact
🗓️ Date: Tuesday, August 19, 2025
⏰ Time: 12:30 PM AEST
Register now to secure your spot and take away immediate, practical insights to transform your digital strategy and accelerate your conversions! ➡️ Save your spot here: https://shorturl.at/dddPr
#SwitchKeyDigital #AcademyXi #Webinar #DigitalMarketing #SEO #PPC #UXDesign #ConversionRateOptimization #TheConversionTrinity #MarketingStrategy #AI
Next Tuesday, August 19th, I'll be diving deep into my proven Conversion Trinity framework from Switch Key Digital at Academy Xi’s Digital Webinar Series. I'll show you how mastering this synergy can unlock exponential growth and higher ROI for your business. We'll explore actionable strategies to help you transform your online presence and drive tangible results.
In this session, we'll cover:
✅ Why a holistic approach is your competitive edge in an AI-first landscape.
✅ How to amplify your reach with strategic paid campaigns.
✅ To build credibility and attract traffic with E-E-A-T and technical SEO.
✅ To convert visitors into leads with conversion-centric design.
Whether you're a marketer, a business owner, or simply curious about how to future-proof your digital strategy and performance in an AI-first landscape, I'd love for you to join me.
Webinar 🌟: The Conversion Trinity: Mastering SEO, PPC & Conversion-Centric Design for Maximum Impact
🗓️ Date: Tuesday, August 19, 2025
⏰ Time: 12:30 PM AEST
Register now to secure your spot and take away immediate, practical insights to transform your digital strategy and accelerate your conversions! ➡️ Save your spot here: https://shorturl.at/dddPr
#SwitchKeyDigital #AcademyXi #Webinar #DigitalMarketing #SEO #PPC #UXDesign #ConversionRateOptimization #TheConversionTrinity #MarketingStrategy #AI
3 comments
Author:
Georgia Tan
Aug 12, 2025 03:56 AM
quote
Beyond excited to introduce our first speaker for our next WiSDM event! 🚀
Jennifer Snell from Airwallex is the perfect person to kick off our panel on 'Lessons from Female Marketing Leaders: Skills for the Future of Work' on October 2nd. Her insights will be invaluable for anyone looking to build a resilient and adaptable career in our rapidly changing industry.
We've already seen huge interest, and our Early Bird tickets are almost gone – they'll be ending next week! If you're a female marketing professional in Sydney or aspiring marketer, this is a night not to be missed.
Grab your spot before they sell out! 👇 https://shorturl.at/ldyht
Jennifer Snell from Airwallex is the perfect person to kick off our panel on 'Lessons from Female Marketing Leaders: Skills for the Future of Work' on October 2nd. Her insights will be invaluable for anyone looking to build a resilient and adaptable career in our rapidly changing industry.
We've already seen huge interest, and our Early Bird tickets are almost gone – they'll be ending next week! If you're a female marketing professional in Sydney or aspiring marketer, this is a night not to be missed.
Grab your spot before they sell out! 👇 https://shorturl.at/ldyht
1 comments
Author:
Georgia Tan
Aug 10, 2025 06:21 AM
regular
Rainy run, but a win nonetheless! 🌧️ I just completed the City2Surf in ~90 minutes.
While it wasn't a personal best, I'm genuinely proud of this time with the downpours and cold wet weather. As someone who gets anxious about running in these conditions, the mental (and physical) game was real today and I'm glad I showed up and powered through 💪 It was a great reminder that sometimes, the biggest win is just showing up.
Not the most photogenic photos from Bondi today, but they capture the story!
It was great to be there with my co-founder, Alexander Ho, representing Switch Key Digital. That post-race hot shower was much needed!
#City2Surf2025 #Resilience #MindOverMatter #SwitchKeyDigital
While it wasn't a personal best, I'm genuinely proud of this time with the downpours and cold wet weather. As someone who gets anxious about running in these conditions, the mental (and physical) game was real today and I'm glad I showed up and powered through 💪 It was a great reminder that sometimes, the biggest win is just showing up.
Not the most photogenic photos from Bondi today, but they capture the story!
It was great to be there with my co-founder, Alexander Ho, representing Switch Key Digital. That post-race hot shower was much needed!
#City2Surf2025 #Resilience #MindOverMatter #SwitchKeyDigital
7 comments
Author:
Georgia Tan
Aug 07, 2025 12:57 AM
regular
One year ago this July, I hosted our very first official Women in SEO & Digital Marketing (WiSDM) meetup. It was a leap of faith to bring our community vision to life, and what a journey it's been! 💜🧡💛💙💚
Inspired by the open and supportive Women in Tech SEO community, I wanted to create a similar space for women right here in Sydney.
We originally kicked off with the idea of monthly meetups, but we quickly learned and evolved by listening to our incredible community. The feedback was clear: people were craving more opportunities for deep learning, connection with amazing female experts, and access to relatable role models. This insight inspired us to shift our focus to larger, more impactful events with expert panellists, allowing us to create the space for growth you see today.
As a female founder building my own agency, I deeply felt the need for an empowering community here in Sydney that specifically connected women in both SEO and broader digital marketing. I didn’t know at the time that this small meetup would become something so much more. Running WiSDM is a true labour of love, and sometimes it's hard to keep a community initiative like this going. But every time I see people leave an event feeling inspired, connected and empowered, I know it's all worth it.
I'm incredibly thankful to every single member who has joined us. Your belief in WiSDM has been instrumental in building this amazing space. A huge thank you to our generous partners and the organisations that have supported us, including:
⭐ Our venue sponsors: Adobe, Noble Steed Games and Academy Xi
⭐ Our special partner: Switch Key Digital
⭐ Our amazing team and volunteers: Michelle Lam, Alexander Ho, Josephine Chiu, Marina Dietz, Sofia Rendon Vega, Jia Li Beh
A special shoutout to Daniel Chew for his invaluable guidance and support along the way. This is by no means an exhaustive list, and I appreciate every single one of you who has supported us.
Thank you for being a part of this journey. Here’s to many more years of empowering our community!
#WiSDM #WomeninSEO #WomeninMarketing #Sydney #Community #FemaleFounders
Inspired by the open and supportive Women in Tech SEO community, I wanted to create a similar space for women right here in Sydney.
We originally kicked off with the idea of monthly meetups, but we quickly learned and evolved by listening to our incredible community. The feedback was clear: people were craving more opportunities for deep learning, connection with amazing female experts, and access to relatable role models. This insight inspired us to shift our focus to larger, more impactful events with expert panellists, allowing us to create the space for growth you see today.
As a female founder building my own agency, I deeply felt the need for an empowering community here in Sydney that specifically connected women in both SEO and broader digital marketing. I didn’t know at the time that this small meetup would become something so much more. Running WiSDM is a true labour of love, and sometimes it's hard to keep a community initiative like this going. But every time I see people leave an event feeling inspired, connected and empowered, I know it's all worth it.
I'm incredibly thankful to every single member who has joined us. Your belief in WiSDM has been instrumental in building this amazing space. A huge thank you to our generous partners and the organisations that have supported us, including:
⭐ Our venue sponsors: Adobe, Noble Steed Games and Academy Xi
⭐ Our special partner: Switch Key Digital
⭐ Our amazing team and volunteers: Michelle Lam, Alexander Ho, Josephine Chiu, Marina Dietz, Sofia Rendon Vega, Jia Li Beh
A special shoutout to Daniel Chew for his invaluable guidance and support along the way. This is by no means an exhaustive list, and I appreciate every single one of you who has supported us.
Thank you for being a part of this journey. Here’s to many more years of empowering our community!
#WiSDM #WomeninSEO #WomeninMarketing #Sydney #Community #FemaleFounders
16 comments
Author:
Georgia Tan
Aug 05, 2025 04:27 AM
quote
I’m excited to open up our speaker nominations to the WiSDM community! Finding amazing and inspiring speakers for our Sydney community is one of my favourite parts of running WiSDM.
If you have an inspiring suggestion, click on the post below and leave a nomination in the comments or DM us 👏
All nominations will be taken into consideration and go through our standard vetting process.
If you have an inspiring suggestion, click on the post below and leave a nomination in the comments or DM us 👏
All nominations will be taken into consideration and go through our standard vetting process.
9 comments
Author:
Georgia Tan
Ben Kinnaird
CEO | Sydney Digital MarketingLinkedIn Profile
Email
Name
Ben Kinnaird
Title
Ben Kinnaird - CEO | Sydney Digital Marketing
Headline
CEO | Sydney Digital Marketing
Location
Sydney, New South Wales
Summary
With a distinguished career in Marketing, Operations, and Brand Management, I've developed a deep expertise within key industries such as Retail, Automotive, Education, and Healthcare. My journey has placed me at the forefront of negotiations with leading sporting associations, premier football teams, and elite athletes, masterfully leveraging sponsorships to boost brand visibility and retail sales for international powerhouses like Reebok and BSC.
A pivotal aspect of my career has been cultivating collaborative partnerships with some of Australia's retail behemoths, including Woolworths, Coles, The Super Retail Group, and Foot Locker. These alliances have led to the launch of innovative products and the orchestration of national marketing campaigns, yielding significant commercial success.
My experience is also rich in event management, where I've played a key role in the execution of major industry events such as The Reebok CrossFit Games, the Australian Health & Fitness Expo, and The Reebok Spartan Race. Working closely with a wide range of stakeholders, I've ensured these events ran smoothly and effectively.
Currently, as the General Manager of Sydney Digital Marketing, one of Sydney's premier digital marketing agencies, I lead Operations and Strategy. My role involves strategic oversight and campaign execution for a varied clientele, including prestigious brands like BMW, Audi, Cashrewards, Catholic Healthcare and the Ronald McDonald House Charity.
My unique position at the nexus of Sales, Marketing, and Operations distinguishes me in the field. This comprehensive background not only sets me apart but also contributed to my nomination for Young Executive of the Year in 2012 by CEO Magazine.
A pivotal aspect of my career has been cultivating collaborative partnerships with some of Australia's retail behemoths, including Woolworths, Coles, The Super Retail Group, and Foot Locker. These alliances have led to the launch of innovative products and the orchestration of national marketing campaigns, yielding significant commercial success.
My experience is also rich in event management, where I've played a key role in the execution of major industry events such as The Reebok CrossFit Games, the Australian Health & Fitness Expo, and The Reebok Spartan Race. Working closely with a wide range of stakeholders, I've ensured these events ran smoothly and effectively.
Currently, as the General Manager of Sydney Digital Marketing, one of Sydney's premier digital marketing agencies, I lead Operations and Strategy. My role involves strategic oversight and campaign execution for a varied clientele, including prestigious brands like BMW, Audi, Cashrewards, Catholic Healthcare and the Ronald McDonald House Charity.
My unique position at the nexus of Sales, Marketing, and Operations distinguishes me in the field. This comprehensive background not only sets me apart but also contributed to my nomination for Young Executive of the Year in 2012 by CEO Magazine.
Snippet
CEO | Sydney Digital Marketing · With a distinguished career in Marketing, Operations, and Brand Management, I've developed a deep expertise within key ...
Current Experiences
Chief Executive Officer
Sydney Digital Marketing Agency
Sydney, New South Wales, Australia
Started: Jul 2025 - Present
Industry: Marketing and Advertising
Company Size: 10-50 (16 staff)
Course Instructor
ADMA
Brisbane, Australia
Started: Oct 2017 - Present
ABOUT ADMA IQ
As marketers, success and recognition depend on demonstrating and advancing your skills and capabilities. So, it’s important to know what skills are required in this ever-changing industry and to equip yourself with those skills so that you are prepared for the future.
As a Digital Marketing course instructor, my role is to deliver a framework for defining and managing the skills of a modern-day marketer. Throughout the 2-day Digital Marketing Essentials course, I provide a detailed introduction to digital marketing, exploring the foundations of each digital channel and how they work together to deliver on your marketing objectives.
Course outline includes:
- Establishing and managing SEO best practice
- The role of content and data in digital marketing
- The development and usability of websites
- Email marketing automation and database segmentation
- Creating AdWords campaigns and researching keyword trends
- Cross-media integration – tying it all together for acquisition and retention
As marketers, success and recognition depend on demonstrating and advancing your skills and capabilities. So, it’s important to know what skills are required in this ever-changing industry and to equip yourself with those skills so that you are prepared for the future.
As a Digital Marketing course instructor, my role is to deliver a framework for defining and managing the skills of a modern-day marketer. Throughout the 2-day Digital Marketing Essentials course, I provide a detailed introduction to digital marketing, exploring the foundations of each digital channel and how they work together to deliver on your marketing objectives.
Course outline includes:
- Establishing and managing SEO best practice
- The role of content and data in digital marketing
- The development and usability of websites
- Email marketing automation and database segmentation
- Creating AdWords campaigns and researching keyword trends
- Cross-media integration – tying it all together for acquisition and retention
Industry: Marketing and Advertising
Company Size: 10-50 (309 staff)
Contact Information
Emails:
[email protected]
(100) (work)
Phones:
0402 494 473
(100) (mobile)
+61 1300 053 237
(100) (work phone)
+61 402 494 473
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/ben-kinnaird
(100)
LinkedIn:
https://www.linkedin.com/in/ben-kinnaird-93a46182
(100)
Facebook:
https://www.facebook.com/ben.kinnaird.9
(100)
LinkedIn Posts - Ben Kinnaird
35 post(s) found
Dec 04, 2025 06:02 AM
quote
I'm excited to share that we're growing the team at SDM.
After an incredible 12-18 months of expansion, we're looking for someone who lives and breathes marketing and has a proven track record managing clients across a diverse range of industries.
If you're ready to bring your expertise to an award-winning agency, then I would love to hear from you.
https://lnkd.in/gFu8ubft
After an incredible 12-18 months of expansion, we're looking for someone who lives and breathes marketing and has a proven track record managing clients across a diverse range of industries.
If you're ready to bring your expertise to an award-winning agency, then I would love to hear from you.
https://lnkd.in/gFu8ubft
3 comments
Author:
Ben Kinnaird
Oct 09, 2025 11:30 PM
quote
ALERT: Proud dad moment!
Well done to the entire design and production team for once again delivering eXcellence beyond words.
In the world of AI, it's become easier than ever to deliver something quickly and at scale. However, does it truly deliver on your brand's USP?
At SDM, we cut no corners to ensure that our designs, copywriting and UX/UI are tailored specifically for your end customer. The outcome? Websites that not only showcase your 'why' but also deliver on your business goals... $$
So, when was the last time your website had an update?
Don't wait until 2026 to get the ball rolling. If you would like to know more about our human-centred approach, please hit me with a DM.
#bedifferent #behuman #beyou
Well done to the entire design and production team for once again delivering eXcellence beyond words.
In the world of AI, it's become easier than ever to deliver something quickly and at scale. However, does it truly deliver on your brand's USP?
At SDM, we cut no corners to ensure that our designs, copywriting and UX/UI are tailored specifically for your end customer. The outcome? Websites that not only showcase your 'why' but also deliver on your business goals... $$
So, when was the last time your website had an update?
Don't wait until 2026 to get the ball rolling. If you would like to know more about our human-centred approach, please hit me with a DM.
#bedifferent #behuman #beyou
0 comments
Author:
Ben Kinnaird
Sep 23, 2025 09:26 AM
quote
Gratitude: A conscious feeling of thankfulness and appreciation for the good things in life, including people, possessions, experiences, and moments.
Over the last decade, Simon and I have poured our blood, sweat, and tears into growing this business from a challenger brand to a market leader.
Has it been smooth sailing? Do we agree on every business decision?
Of course not!
But that's what makes a great leadership team. Having the courage to challenge each other, to set high standards and hold each other accountable.
I'm honoured to receive this opportunity from Simon Gould, and I'm excited to mentor this great team through its next journey of discovery.
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
Over the last decade, Simon and I have poured our blood, sweat, and tears into growing this business from a challenger brand to a market leader.
Has it been smooth sailing? Do we agree on every business decision?
Of course not!
But that's what makes a great leadership team. Having the courage to challenge each other, to set high standards and hold each other accountable.
I'm honoured to receive this opportunity from Simon Gould, and I'm excited to mentor this great team through its next journey of discovery.
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
5 comments
Author:
Ben Kinnaird
Jun 17, 2022 01:00 AM
quote
As the new financial year fast approaches, how are you positioned to tackle the ever-changing business landscape?
Join Sydney Digital and our panel of industry experts from HubSpot REVIEWS.io and WP Engine as we discuss what role technology plays in driving customer engagement, lead generation and of course brand advocacy.
This will be a fun, engaging and LIVE networking event at our offices in Barangaroo, Sydney. Spots are limited, so reserve your seats today.
RSVP here: https://bit.ly/3xRz10U
Join Sydney Digital and our panel of industry experts from HubSpot REVIEWS.io and WP Engine as we discuss what role technology plays in driving customer engagement, lead generation and of course brand advocacy.
This will be a fun, engaging and LIVE networking event at our offices in Barangaroo, Sydney. Spots are limited, so reserve your seats today.
RSVP here: https://bit.ly/3xRz10U
0 comments
Author:
Ben Kinnaird
Aug 12, 2021 03:09 AM
quote
The countdown is finally over & we have a lift-off 🚀
Well done 🙌 to our amazing team at #SDM for producing a world-class website & brand experience.
I'm proud to be part of a team that continues to push the boundaries of innovation and digital excellence. Let's go!
Well done 🙌 to our amazing team at #SDM for producing a world-class website & brand experience.
I'm proud to be part of a team that continues to push the boundaries of innovation and digital excellence. Let's go!
1 comments
Author:
Ben Kinnaird
Aug 08, 2021 09:57 AM
regular
T Minus 3 Days till lift off 🚀
https://lnkd.in/geeMn3Nq
https://lnkd.in/geeMn3Nq
0 comments
Author:
Ben Kinnaird
Dec 04, 2020 02:45 AM
quote
Calling all digital rockstars!
Are you looking to continue your professional development in 2021? Then look no further.
If you love working in a fast-paced agency environment and you have over 3+ years experience in an Account Management role then we would love to hear from you.
Applications are now open! Click the link below to find out more: https://lnkd.in/dYwAzgQ
Are you looking to continue your professional development in 2021? Then look no further.
If you love working in a fast-paced agency environment and you have over 3+ years experience in an Account Management role then we would love to hear from you.
Applications are now open! Click the link below to find out more: https://lnkd.in/dYwAzgQ
0 comments
Author:
Ben Kinnaird
Nov 13, 2019 08:20 AM
regular
And that’s a wrap....
Thanks again to this wonderful crew of marketing experts for attending the ADMA Digital Marketing Essentials course in Brisbane.
It was an absolute pleasure and honour to meet you all. Go get em 👊
#adma #seo #socialmediamarketing #contentmarketing #digitalmarketer
Sydney Digital Marketing Agency | Strategy | Social | Search | Profit
Thanks again to this wonderful crew of marketing experts for attending the ADMA Digital Marketing Essentials course in Brisbane.
It was an absolute pleasure and honour to meet you all. Go get em 👊
#adma #seo #socialmediamarketing #contentmarketing #digitalmarketer
Sydney Digital Marketing Agency | Strategy | Social | Search | Profit
1 comments
Author:
Ben Kinnaird
Apr 20, 2018 05:44 AM
regular
To be the best 🥇 you have to learn from the best 👊 Thank you Molly Pittman for sharing your passion and insights on Messenger Marketing. Enjoy your time in Oz!
Sydney Digital Marketing | Lead Generation | Social Media | Search Marketing ADMA ManyChat DigitalMarketer
Sydney Digital Marketing | Lead Generation | Social Media | Search Marketing ADMA ManyChat DigitalMarketer
0 comments
Author:
Ben Kinnaird
Apr 19, 2018 01:31 AM
regular
The Dream Team 🥇Congratulations to this amazing group of people for completing the ADMA Digital Marketing Essentials Course in Brisbane. I wish you all the best in your future endeavours 👍 Jo Kerr Luke Beesley Breeze Mathews Michelle Krueger Nadia Campagnolo, APD Belinda Edwards Richard Harris Valentina Borbone
0 comments
Author:
Ben Kinnaird
Mar 22, 2016 12:46 AM
regular
"Game Day" activation at it's best.... Well done Emirates! https://lnkd.in/bnsnAnx
0 comments
Author:
Ben Kinnaird
Mar 08, 2016 01:16 AM
regular
With Google's latest update to search listings (no right-hand panel ads) are you considering a trial in Bing? https://lnkd.in/bzcH8df
0 comments
Author:
Ben Kinnaird
Mar 07, 2016 06:18 AM
regular
Are you leveraging LIVE streaming as part of your content marketing strategy? 40% of brands currently are.... https://lnkd.in/bh8AVAp
0 comments
Author:
Ben Kinnaird
Mar 01, 2016 11:48 PM
regular
BuzzBoard’s research found that 47.3 percent of SMBs do not have mobile-ready sites.... https://lnkd.in/bKx3ZN2
0 comments
Author:
Ben Kinnaird
Feb 28, 2016 11:27 PM
regular
Break through the clutter...... https://lnkd.in/bDVJxuj
0 comments
Author:
Ben Kinnaird
Feb 21, 2016 11:55 PM
regular
The game just changed forever.... https://lnkd.in/bdgdRS7
0 comments
Author:
Ben Kinnaird
Feb 03, 2016 04:44 AM
quote
Introducing Dealer Leads. A new lead generation platform built specifically for the automotive industry. Powerful targeting capabilities allow you to reach the right audience at the right time. Why not give it a test drive for yourself.... https://lnkd.in/bP_MQ8P
0 comments
Author:
Ben Kinnaird
Dec 14, 2015 04:19 AM
regular
How to leverage the power of Facebook Marketing and generate 'qualified' leads for the Australian automotive industry. https://lnkd.in/bhD9azb
0 comments
Author:
Ben Kinnaird
Dec 14, 2015 03:36 AM
regular
Might have something to do with our broadband network....https://lnkd.in/b8F8HFB
0 comments
Author:
Ben Kinnaird
Dec 02, 2015 04:05 AM
regular
Knowing the differences between each type of media (earned, owned, & paid) and how to combine them is critical to the success of your lead generation efforts. #SydneyDigital https://lnkd.in/bvy5xES
0 comments
Author:
Ben Kinnaird
Nov 30, 2015 04:13 AM
regular
Cut through the noise this holiday season and ensure your message is heard! https://lnkd.in/bijNAn7
1 comments
Author:
Ben Kinnaird
Nov 20, 2015 04:27 AM
quote
How are you overcoming these challenges in your business? #SydneyDigital
0 comments
Author:
Ben Kinnaird
Nov 13, 2015 05:10 AM
quote
We get asked this question everyday..... Facebook or Google? It all depends on your business objectives and target audience. Learn more here.
0 comments
Author:
Ben Kinnaird
Sep 22, 2015 12:40 AM
regular
How do you build "trust and authority" with your target audience? Have you tried podcasting? https://lnkd.in/b6kJ4qZ
0 comments
Author:
Ben Kinnaird
Sep 03, 2015 12:16 AM
regular
A good business idea doesn't necessarily mean you will create a successful business. https://lnkd.in/b8d2Vg4
0 comments
Author:
Ben Kinnaird
Aug 25, 2015 08:36 AM
regular
Personally I'm loving the all new Facebook Ads Manager App. What's your favourite update?https://lnkd.in/bC37tzS
0 comments
Author:
Ben Kinnaird
Aug 09, 2015 12:31 PM
regular
According to HubSpot, your content can generate over 90% more views if you add compelling visual or graphic elements. Here are 3 simple strategies to get you started. https://lnkd.in/bcmcVmT
0 comments
Author:
Ben Kinnaird
Aug 07, 2015 01:41 AM
regular
Are you leveraging digital, social and mobile technology to grow your business? Get started now with these 5 simple but effective strategies. https://lnkd.in/bUfjUDH
0 comments
Author:
Ben Kinnaird
Aug 06, 2015 12:52 AM
regular
Are you struggling to grow your email database? Here are 3 simple but effective strategies to get you back on track. https://lnkd.in/bD4qDfp
0 comments
Author:
Ben Kinnaird
Aug 03, 2015 01:26 AM
regular
Did you know that 3% of people generate 90% of the impact online? Leverage these 6 simple steps to help grow your referral traffic. Learn more here. https://lnkd.in/beH8j9z
1 comments
Author:
Ben Kinnaird
Jul 31, 2015 05:35 AM
regular
5 Simple Steps To Link Shopper Marketing With eCommerce. https://lnkd.in/b_XbDtj
0 comments
Author:
Ben Kinnaird
Jul 29, 2015 04:56 AM
regular
HTML vs Plain Text emails..... Which format is most effective for your business? Review the results here. https://lnkd.in/bt8Bumt
0 comments
Author:
Ben Kinnaird
Jul 23, 2015 01:13 AM
regular
How to lead nurture and convert through buying cycle optimisation. https://lnkd.in/bfkCz_v
0 comments
Author:
Ben Kinnaird
Jul 22, 2015 01:11 AM
regular
Alex Pirouz shares his secrets to great content marketing on LinkedIn. Learn more here. https://lnkd.in/bVmeUeW
0 comments
Author:
Ben Kinnaird
Jul 21, 2015 01:16 PM
regular
5 simple ways to amplify your blog's reach and grow your database.... https://lnkd.in/bFY9eww
0 comments
Author:
Ben Kinnaird
George Hawwa
Growth Director & Founder 👉 Global Social Media & Digital Agency - Attention Experts | Sydney Melbourne Dublin London | 💥 📈 | Social Media Expert Witness in court cases | Social Media Strategy Keynote SpeakerLinkedIn Profile
Email
Name
George Hawwa
Title
George Hawwa - Growth Director & Founder 👉 Global ...
Headline
Growth Director & Founder 👉 Global Social Media & Digital Agency - Attention Experts | Sydney Melbourne Dublin London | 💥 📈 | Social Media Expert Witness in court cases | Social Media Strategy Keynote Speaker
Location
Sydney, New South Wales
Summary
Hey!
Some points about me:
I helped start three multi-million businesses before 25. I have always been high achieving and entrepreneurial since a young age. I was school captain of my high school and achieved the highest HSC mark in my year. I’ve played rugby here in Australia and in the UK.
I helped lead a fashion label (with no prior industry experience) and its successful start into the US, where it is now worn by some of the world's biggest celebrities.
After that venture I helped build my own business 'Amaze Tea Co' to achieve 300,000 followers on-line and sell to 30 countries around the world between 2014-2016. This company was started with capital of $250. It eventually revolutionised the online herbal tea market, with many copy cats after it's inception, and the company was bought off me in 2016.
Today I help businesses through social media marketing strategies via 'Attention Experts' and have done so now since August 2016. This is something I am extremely passionate about, and love to help businesses, teams as well as business owners achieve growth in their businesses.
*I was awarded ‘Outstanding Young Entrepreneur' at the NSW Business Chamber regional awards. Also Attention Experts has received a few accolades and awarded - with Attention Experts being Australia’s most 5-star rated social media agency.
*Help clients achieve a return on investment from social media, some up to 35 times ROI after a simple consulting or strategy session.
*Have helped over 1000 companies through campaigns since August 2016 across 25 different industries from funeral homes, real estate, hospitality all the way through to trucking and transport - across all sizes - small businesses, medium sized companies and international corporations.
*Presented paid workshops and seminars to the top marketing managers and directors globally, with speaking in Europe, Australia and Asia and now am a sought after speaker on social media marketing, now having presented to over 30,000 business owners.
*Currently lecture and deliver workshops at Sydney University on social media strategy.
*I’ve been selected as an expert witness in court cases involving social media.
So there we have it. I'm interested in helping businesses thrive in the digital world, no matter what industry type. I'm a helper at heart!
Get in touch and let's see how I can help you out. Just ring Attention Experts on 1300 180 935 or send an email to [email protected].
Some points about me:
I helped start three multi-million businesses before 25. I have always been high achieving and entrepreneurial since a young age. I was school captain of my high school and achieved the highest HSC mark in my year. I’ve played rugby here in Australia and in the UK.
I helped lead a fashion label (with no prior industry experience) and its successful start into the US, where it is now worn by some of the world's biggest celebrities.
After that venture I helped build my own business 'Amaze Tea Co' to achieve 300,000 followers on-line and sell to 30 countries around the world between 2014-2016. This company was started with capital of $250. It eventually revolutionised the online herbal tea market, with many copy cats after it's inception, and the company was bought off me in 2016.
Today I help businesses through social media marketing strategies via 'Attention Experts' and have done so now since August 2016. This is something I am extremely passionate about, and love to help businesses, teams as well as business owners achieve growth in their businesses.
*I was awarded ‘Outstanding Young Entrepreneur' at the NSW Business Chamber regional awards. Also Attention Experts has received a few accolades and awarded - with Attention Experts being Australia’s most 5-star rated social media agency.
*Help clients achieve a return on investment from social media, some up to 35 times ROI after a simple consulting or strategy session.
*Have helped over 1000 companies through campaigns since August 2016 across 25 different industries from funeral homes, real estate, hospitality all the way through to trucking and transport - across all sizes - small businesses, medium sized companies and international corporations.
*Presented paid workshops and seminars to the top marketing managers and directors globally, with speaking in Europe, Australia and Asia and now am a sought after speaker on social media marketing, now having presented to over 30,000 business owners.
*Currently lecture and deliver workshops at Sydney University on social media strategy.
*I’ve been selected as an expert witness in court cases involving social media.
So there we have it. I'm interested in helping businesses thrive in the digital world, no matter what industry type. I'm a helper at heart!
Get in touch and let's see how I can help you out. Just ring Attention Experts on 1300 180 935 or send an email to [email protected].
Snippet
Growth Director & Founder Global Social Media ... The Business Owner / Manager: A year of… Dec 30, 2020. The Business Owner / Manager: A year of…
Current Experiences
Growth Director & Founder
Attention Experts
Sydney, Australia
Started: Aug 2016 - Present
Attention Experts helps businesses grow through amazing social media strategy and campaigns.
I founded the company in 2016, after being approached by companies and not-for-profits on helping them with their social media strategy, due to my previous success with Amaze Tea Co.
Today, Attention Experts has helped companies across the world in 20+ different industries achieve success on social media. The company is well represented with some of the world's leading brands. We have built a staff presence in Sydney, Melbourne & Dublin and offer the very best in:
- social media strategy and management campaigns for growth
- social media consulting
- social media policy design
- community management
- content management and strategy
- paid ads management and strategy
- website optimisation
- email marketing strategy
- in-house workshops and training's
I founded the company in 2016, after being approached by companies and not-for-profits on helping them with their social media strategy, due to my previous success with Amaze Tea Co.
Today, Attention Experts has helped companies across the world in 20+ different industries achieve success on social media. The company is well represented with some of the world's leading brands. We have built a staff presence in Sydney, Melbourne & Dublin and offer the very best in:
- social media strategy and management campaigns for growth
- social media consulting
- social media policy design
- community management
- content management and strategy
- paid ads management and strategy
- website optimisation
- email marketing strategy
- in-house workshops and training's
Industry: Marketing and Advertising
Company Size: 10-50 (24 staff)
Contact Information
Emails:
[email protected]
(100) (work)
Social Media
LinkedIn:
https://www.linkedin.com/in/george-hawwa
(100)
LinkedIn:
https://www.linkedin.com/in/george-hawwa-13742b63
(100)
LinkedIn Posts - George Hawwa
50 post(s) found
Dec 10, 2025 09:32 PM
regular
HOW DOES YOUR BUSINESS GET FOUND BY AI SEARCH?
As we approach 2026, the buzz is all about AEO (Answer Engine Optimisation) or Artifical Intelligence Optimisation (AIO).
Platforms like ChatGPT, Gemini, Meta AI, and Google’s Answer Box are transforming how we find information.
While SEO focuses on ranking for traditional searches, AEO aims to ensure your content is featured in AI-generated responses.
Wondering how to get your brand recognised by these engines? There are three key strategies to make it happen.
Watch the video to discover more!
If you are intrigued about this topic, contact us today | https://lnkd.in/geAvpVA2
#aeo #aio #artificalintelligencesearch #seo #digitalmarketing
As we approach 2026, the buzz is all about AEO (Answer Engine Optimisation) or Artifical Intelligence Optimisation (AIO).
Platforms like ChatGPT, Gemini, Meta AI, and Google’s Answer Box are transforming how we find information.
While SEO focuses on ranking for traditional searches, AEO aims to ensure your content is featured in AI-generated responses.
Wondering how to get your brand recognised by these engines? There are three key strategies to make it happen.
Watch the video to discover more!
If you are intrigued about this topic, contact us today | https://lnkd.in/geAvpVA2
#aeo #aio #artificalintelligencesearch #seo #digitalmarketing
1 comments
Author:
George Hawwa
Nov 26, 2025 10:35 PM
regular
"Can I use AI to create content for social media - and will this effect the performance of our social media accounts?"
I get asked this very very regularly. Here is my answer 👇
BOOK IN A FREE 30 MINUTE STRATEGY SESSION TO LEARN MORE: https://lnkd.in/gj7t--s8
#socialmediaexpert #digitalmarketingexpert #digitmarketing #ai
I get asked this very very regularly. Here is my answer 👇
BOOK IN A FREE 30 MINUTE STRATEGY SESSION TO LEARN MORE: https://lnkd.in/gj7t--s8
#socialmediaexpert #digitalmarketingexpert #digitmarketing #ai
5 comments
Author:
George Hawwa
Nov 19, 2025 04:58 AM
regular
ATTENTION ALL ASSOCIATION EXECUTIVES AND MARKETING TEAMS!
I'm conducting a 1 hour session tomorrow with Membership Marketing School (powered by MemberBoat) - and am very much looking forward to presenting all attendees as part of the Building Your Association’s 2026 Marketing & Member Engagement Plan Bootcamp.
At 12:00pm tomorrow you will learn:
✔️ The major algorithm updates
✔️ What are the 3 metrics you must utilise for your digital marketing campaigns
✔️ A plug-and-play framework for digital success that ensures consistent
LAST CALL TO SIGN UP!
REGISTER NOW | https://vist.ly/4dj24
Olena Lima CAE Melanie Coint-Bavarot Cristiano Lima
#socialmediaexpert #digitalmarketingexpert #socialmediamarketing #digtialmarketing #associationmarketing
I'm conducting a 1 hour session tomorrow with Membership Marketing School (powered by MemberBoat) - and am very much looking forward to presenting all attendees as part of the Building Your Association’s 2026 Marketing & Member Engagement Plan Bootcamp.
At 12:00pm tomorrow you will learn:
✔️ The major algorithm updates
✔️ What are the 3 metrics you must utilise for your digital marketing campaigns
✔️ A plug-and-play framework for digital success that ensures consistent
LAST CALL TO SIGN UP!
REGISTER NOW | https://vist.ly/4dj24
Olena Lima CAE Melanie Coint-Bavarot Cristiano Lima
#socialmediaexpert #digitalmarketingexpert #socialmediamarketing #digtialmarketing #associationmarketing
1 comments
Author:
George Hawwa
Nov 08, 2025 10:34 AM
regular
😮The impossible really is nothing
1 comments
Author:
George Hawwa
Nov 04, 2025 09:18 PM
regular
Last Thursday I discussed how hyperlocal and hyperpersonalised advertising is the focus for the next 5 years of digital marketing in Melbourne at a Masterclassing event.
Today where the ‘doom scroll’ is part of the challenge for businesses - meaningful engagement needs to be part of the equation, and marketing teams should be more focused on buying impactful impressions and touch points - rather than apathetic ones.
With hyperlocal and hyperpersonalised advertising - getting in front of people with the right message and the right location, at the right time - and being able to do that precisely - is absolutely the valuable marketing thinking that will be gaining impactful results for organisations.
Step in Attention Experts Unique Placement Advertising (UPA) - where we solve that equation with a service that goes beyond standard targeting offered on retail platforms such as Meta and Google. With UPA we can target down to 100sqm and with personalised messaging for based on location.
If you want to learn more about Unique Placement Advertising, please reach out or book in a strategy session here: https://lnkd.in/gVGqcvGU
#digitalmarketing #hyperlocal #socialmediamarketing
Today where the ‘doom scroll’ is part of the challenge for businesses - meaningful engagement needs to be part of the equation, and marketing teams should be more focused on buying impactful impressions and touch points - rather than apathetic ones.
With hyperlocal and hyperpersonalised advertising - getting in front of people with the right message and the right location, at the right time - and being able to do that precisely - is absolutely the valuable marketing thinking that will be gaining impactful results for organisations.
Step in Attention Experts Unique Placement Advertising (UPA) - where we solve that equation with a service that goes beyond standard targeting offered on retail platforms such as Meta and Google. With UPA we can target down to 100sqm and with personalised messaging for based on location.
If you want to learn more about Unique Placement Advertising, please reach out or book in a strategy session here: https://lnkd.in/gVGqcvGU
#digitalmarketing #hyperlocal #socialmediamarketing
2 comments
Author:
George Hawwa
Oct 23, 2025 10:22 PM
regular
Great to be at the #wexpo event this year, both speaking and exhibiting.
I was given the pleasure of speaking on Social Media & Digital ROI in 2026 - which received great feedback from those who came up to me at the end.
If you want to get similar insights and more - Register for my Webinar coming up on 6th Nov: https://lnkd.in/gm4y7n7K - where I'll be teaching you everything you need to know about how the Meta Algorithm works, why it does it that way, and the best way to setup your organisation for success to ROI with social media.
#socialmediaexpert #digitalmarketing #algorithm #socialmediamarketing #roi
I was given the pleasure of speaking on Social Media & Digital ROI in 2026 - which received great feedback from those who came up to me at the end.
If you want to get similar insights and more - Register for my Webinar coming up on 6th Nov: https://lnkd.in/gm4y7n7K - where I'll be teaching you everything you need to know about how the Meta Algorithm works, why it does it that way, and the best way to setup your organisation for success to ROI with social media.
#socialmediaexpert #digitalmarketing #algorithm #socialmediamarketing #roi
0 comments
Author:
George Hawwa
Oct 07, 2025 11:30 PM
regular
META or LINKEDIN'S ALGORITHM'S SEEM PERPLEXING?
Well then come on a short journey with me to unperplex it!
1. Watch my short video below 👇
2. Register for my Webinar coming up on 6th Nov: https://lnkd.in/gm4y7n7K - where I'll be teaching you everything you need to know about how it works, why it does it that way, and the best way to setup your organisation for success to ROI with social media.
I give away all the knowledge I know in the area, and ensure you are equipped for success, so you and the algorithm are friends! 👫
#socialmediaexpert #digitalmarketing #algorithm #socialmediamarketing #roi
Well then come on a short journey with me to unperplex it!
1. Watch my short video below 👇
2. Register for my Webinar coming up on 6th Nov: https://lnkd.in/gm4y7n7K - where I'll be teaching you everything you need to know about how it works, why it does it that way, and the best way to setup your organisation for success to ROI with social media.
I give away all the knowledge I know in the area, and ensure you are equipped for success, so you and the algorithm are friends! 👫
#socialmediaexpert #digitalmarketing #algorithm #socialmediamarketing #roi
6 comments
Author:
George Hawwa
Oct 01, 2025 05:02 AM
regular
Delivered a great and concise workshop on Return on Investment in Digital Marketing for 2025 / 2026 to the great members of Kitchen & Bathroom Designers Institute of Australia at the beautiful showroom of Sydney Tap and Bathroomware.
It was well received it seems and I was just glad to be there and meet some really friendly as well as new people!
Thank you Kitchen & Bathroom Designers Institute of Australia for having me!
Dominic Young
#socialmediaexpert #digitalmarketing #growth2026
It was well received it seems and I was just glad to be there and meet some really friendly as well as new people!
Thank you Kitchen & Bathroom Designers Institute of Australia for having me!
Dominic Young
#socialmediaexpert #digitalmarketing #growth2026
3 comments
Author:
George Hawwa
Sep 17, 2025 01:32 AM
regular
Looking forward to working with Melbourne Victory Football Club and helping them become the undisputed leader in Australian football.
Have enjoyed working with Caroline Carnegie, Gareth Ficarra and team thus far in helping them shape their approach to digital marketing as well as respond to some of the requirements of the club.
There is a lot of room to grow, with an already great content team which makes it all quite exciting!
#melbournevictory #growth #digitalmarketing #footballclub
https://lnkd.in/gA5JzSzN
Have enjoyed working with Caroline Carnegie, Gareth Ficarra and team thus far in helping them shape their approach to digital marketing as well as respond to some of the requirements of the club.
There is a lot of room to grow, with an already great content team which makes it all quite exciting!
#melbournevictory #growth #digitalmarketing #footballclub
https://lnkd.in/gA5JzSzN
4 comments
Author:
George Hawwa
Sep 03, 2025 02:24 AM
quote
Loved this year’s AE day, which celebrates us this year turning 9 years old!
Well done to our culture committee for putting on such a good day! Plenty of activities and training.
Alex Bain Rachel Westraad Melanie Coint-Bavarot
#Aeday #culture #growth #team
Well done to our culture committee for putting on such a good day! Plenty of activities and training.
Alex Bain Rachel Westraad Melanie Coint-Bavarot
#Aeday #culture #growth #team
5 comments
Author:
George Hawwa
Aug 27, 2025 12:00 AM
regular
Very happy to announce Lucinda Kingham, ex-Marketing Director - Mindshare (UK), joining our team at Attention Experts as Head of Expansion.
In an important hire for us at this period of sharp growth, in her first two weeks Lucinda is already sharpening the marketing and growth strategy for Attention Experts to align with the vision that has been laid out for our future.
Attention Experts has grown into a global agency and is looking to cement its growth with innovative forward-thinking services that will truly serve businesses across all sectors and markets in an increasingly changing landscape.
I look forward to building an amazing business with Lucinda as part of our leadership team and as Head of Expansion.
#attentionexperts #growth #expansion #facebookexpert #socialmediaexpert #digitalmaketing #digitalmarketingexpert
https://lnkd.in/gD5suR73
In an important hire for us at this period of sharp growth, in her first two weeks Lucinda is already sharpening the marketing and growth strategy for Attention Experts to align with the vision that has been laid out for our future.
Attention Experts has grown into a global agency and is looking to cement its growth with innovative forward-thinking services that will truly serve businesses across all sectors and markets in an increasingly changing landscape.
I look forward to building an amazing business with Lucinda as part of our leadership team and as Head of Expansion.
#attentionexperts #growth #expansion #facebookexpert #socialmediaexpert #digitalmaketing #digitalmarketingexpert
https://lnkd.in/gD5suR73
6 comments
Author:
George Hawwa
Aug 21, 2025 01:49 AM
regular
Are you doing enough to grow and protect your brand in today’s fast-paced market?
Join me on 9th September at 11am for a power-packed 45-minute webinar where we’ll dive into two essential pillars of business growth:
✅ Digital marketing techniques that drive real results
✅ Trade mark strategies that safeguard your brand
I’ll be joined by Binh Rey, General Manager at Applied Marks and seasoned Trade Mark Attorney, as we unpack how to navigate these vital components of business growth.
Whether you're a startup founder, marketing lead, or business owner, this session will equip you with actionable insights to grow with confidence. Register now to secure your spot or access the recording after the webinar.
🔗https://lnkd.in/guXFBMUX
Let’s make your brand unstoppable. See you there!
#webinar #digitalmarketing #socialmediaexpert #brandprotection
Join me on 9th September at 11am for a power-packed 45-minute webinar where we’ll dive into two essential pillars of business growth:
✅ Digital marketing techniques that drive real results
✅ Trade mark strategies that safeguard your brand
I’ll be joined by Binh Rey, General Manager at Applied Marks and seasoned Trade Mark Attorney, as we unpack how to navigate these vital components of business growth.
Whether you're a startup founder, marketing lead, or business owner, this session will equip you with actionable insights to grow with confidence. Register now to secure your spot or access the recording after the webinar.
🔗https://lnkd.in/guXFBMUX
Let’s make your brand unstoppable. See you there!
#webinar #digitalmarketing #socialmediaexpert #brandprotection
1 comments
Author:
George Hawwa
Aug 15, 2025 09:54 AM
regular
It was great presenting for the Aquisition Marketing Award at the Australian Marketing Institute Marketing Excellence Awards.
Congrats to ntegrity agency for winning the category with their WISE EMPLOYMENT campaign.
Attention Experts has been a partner with the Australian Marketing Institute for 7 years now and love being partnered with an organisation that cares so much about the success and development of Australian Marketers.
A big shout out to Andrew Thornton for it being his last year of chair and always been a great supporter of AMI and us as partners since we started, loved that you allowed us to come on board and have been so welcoming.
Also to Bronwyn Heys and the entire Australian Marketing Institute team for being a great partner. And congratulations on another year of a wonderful awards event!
#ami #marketingexcellence
Congrats to ntegrity agency for winning the category with their WISE EMPLOYMENT campaign.
Attention Experts has been a partner with the Australian Marketing Institute for 7 years now and love being partnered with an organisation that cares so much about the success and development of Australian Marketers.
A big shout out to Andrew Thornton for it being his last year of chair and always been a great supporter of AMI and us as partners since we started, loved that you allowed us to come on board and have been so welcoming.
Also to Bronwyn Heys and the entire Australian Marketing Institute team for being a great partner. And congratulations on another year of a wonderful awards event!
#ami #marketingexcellence
8 comments
Author:
George Hawwa
Aug 02, 2025 02:59 PM
quote
We’re a finalist in the Australian Marketing Institute Marketing Excellence Awards.
Having been a two time winner, and a finalist multiple times - here is hoping the judges make it a third time!
Having been a two time winner, and a finalist multiple times - here is hoping the judges make it a third time!
20 comments
Author:
George Hawwa
Jul 25, 2025 12:15 AM
regular
Let's talk about how chasing results on the Meta / LinkedIn / Google - feels like a dwindling spiral of reducing results.
Let's also talk about how hyperlocal marketing as the future of digital marketing for the next 5 years.
Targeting devices people are on down to a niche space - this is the biggest opportunity outside of Google and Meta - and the biggest value-add opportunity in the last 15 years in digital marketing, since Facebook launched ads.
Find out:
💠 Which platforms do you need to focus on in the next 12 months?
💠 How to create ROI in this increasingly difficult digital environment?
💠 What are the new techniques in digital marketing which allow you to take advantage of the hyperlocal opportunities in digital marketing in the next 5 years?
👉 Book yourself into my next 30 minute webinar on the 📅 29th July at ⌚ 11am to learn more. Or register and grab the recording. Here is the registration link:
https://lnkd.in/gvXWPFKr
#socialmediaexpert #digitalmarketingexpert #upa #facebook #instagram #linkedin
Let's also talk about how hyperlocal marketing as the future of digital marketing for the next 5 years.
Targeting devices people are on down to a niche space - this is the biggest opportunity outside of Google and Meta - and the biggest value-add opportunity in the last 15 years in digital marketing, since Facebook launched ads.
Find out:
💠 Which platforms do you need to focus on in the next 12 months?
💠 How to create ROI in this increasingly difficult digital environment?
💠 What are the new techniques in digital marketing which allow you to take advantage of the hyperlocal opportunities in digital marketing in the next 5 years?
👉 Book yourself into my next 30 minute webinar on the 📅 29th July at ⌚ 11am to learn more. Or register and grab the recording. Here is the registration link:
https://lnkd.in/gvXWPFKr
#socialmediaexpert #digitalmarketingexpert #upa #facebook #instagram #linkedin
3 comments
Author:
George Hawwa
Jul 04, 2025 04:00 AM
regular
My latest European trip to Italy, UK and France - led to plenty of opportunities and discussions about the future of Attention Experts Europe and UK in our expansion through our Dublin and London offices.
Being able to meet and discuss our unique & innovative service offerings to the marketplace is absolutely a priviledge and comes with a lot pride coming back to Australia and knowing what we have at Attention Experts is unique globally.
I want to thank all those I met with and the discussions I had. I hope to continue to form and foster these great relationships and beyond into the future.
And one thing that is always amazing coming back to Australia and realising, is we have, hands down, the best coffee in the world!
Thank you to the Australia-United Kingdom Chamber of Commerce for the continued support in connecting to expand into the UK.
Unfortunately, I'm terrible at remembering to take photos, but here are some of the few I do have from my trip.
#expansion #growth #networking #socialmediaexpert #digitalmarketingexpert
Being able to meet and discuss our unique & innovative service offerings to the marketplace is absolutely a priviledge and comes with a lot pride coming back to Australia and knowing what we have at Attention Experts is unique globally.
I want to thank all those I met with and the discussions I had. I hope to continue to form and foster these great relationships and beyond into the future.
And one thing that is always amazing coming back to Australia and realising, is we have, hands down, the best coffee in the world!
Thank you to the Australia-United Kingdom Chamber of Commerce for the continued support in connecting to expand into the UK.
Unfortunately, I'm terrible at remembering to take photos, but here are some of the few I do have from my trip.
#expansion #growth #networking #socialmediaexpert #digitalmarketingexpert
9 comments
Author:
George Hawwa
Jun 25, 2025 03:44 PM
regular
It was a pleasure speaking at The Meetings Show, London today.
Feedback was it was incredibly valuable, and it was awesome to bring some of the great new material on digital strategy to the UK/EU for the first time in 2025, that I have been presenting in APAC for this year.
The whole show is an amazingly dynamic event and really have had a great time being here so far!
A huge thank you to the lovely Lisa moore for lovely introduction and doing a wonderful job as MC!
Thank you Northstar Group and Samme Allen world for giving me this opportunity to present! Really enjoyed it and would love to come back.
#digitalmarketingexpert #socialmediaexpert #marketing #tms2025 #themeetingsshow
Feedback was it was incredibly valuable, and it was awesome to bring some of the great new material on digital strategy to the UK/EU for the first time in 2025, that I have been presenting in APAC for this year.
The whole show is an amazingly dynamic event and really have had a great time being here so far!
A huge thank you to the lovely Lisa moore for lovely introduction and doing a wonderful job as MC!
Thank you Northstar Group and Samme Allen world for giving me this opportunity to present! Really enjoyed it and would love to come back.
#digitalmarketingexpert #socialmediaexpert #marketing #tms2025 #themeetingsshow
1 comments
Author:
George Hawwa
Jun 23, 2025 12:26 PM
regular
Last week was very productive, with some key meetings in Milan.
Second leg of European meetings coming up this week in both London and Paris.
With our new Unique Placement Advertising (UPA) service at the fore and providing more options for companies everywhere to extend their digital marketing in really clever ways, we are seeing lots of interest globally.
Looking forward to another successful week ahead further pushing the Attention Experts name into Europe & UK!
Learn more on UPA here: https://lnkd.in/gVdhNR6Z
#digitalmarketingexpert #socialmediaexpert #upa
Second leg of European meetings coming up this week in both London and Paris.
With our new Unique Placement Advertising (UPA) service at the fore and providing more options for companies everywhere to extend their digital marketing in really clever ways, we are seeing lots of interest globally.
Looking forward to another successful week ahead further pushing the Attention Experts name into Europe & UK!
Learn more on UPA here: https://lnkd.in/gVdhNR6Z
#digitalmarketingexpert #socialmediaexpert #upa
2 comments
Author:
George Hawwa
Jun 18, 2025 02:19 PM
regular
‘Excusi! You are working, signor why?’
The waiter at this cafe on Lake Como, Italy said to me. He then brought me an Aperol on the house and told me to drink!
I was given an unsober reminder by my friend Adriano to take a look around!
I didn’t tell him I’m technically on a work trip. Or ask him:
‘How good is my setup though?!?!’
espresso Displays Monitor connected to my laptop with USB C only, double screen, productive anytime/anywhere and a beautiful view.
Bellissimo!
#productivity #travel #businesstraveller
The waiter at this cafe on Lake Como, Italy said to me. He then brought me an Aperol on the house and told me to drink!
I was given an unsober reminder by my friend Adriano to take a look around!
I didn’t tell him I’m technically on a work trip. Or ask him:
‘How good is my setup though?!?!’
espresso Displays Monitor connected to my laptop with USB C only, double screen, productive anytime/anywhere and a beautiful view.
Bellissimo!
#productivity #travel #businesstraveller
16 comments
Author:
George Hawwa
Jun 09, 2025 07:43 AM
regular
Unique Placement Advertising and Programmatic Advertising. How can this help enhance your digital marketing strategy in 2025?
Tomorrow morning at 11am, I'm presenting just on this in a 30-min FREE webinar.
I high recommend joining us for this brief but value-packed presentation!
Register here: 👉 https://lnkd.in/gpNj_VER
#socialmediaexpert #digitalmarketingexpert #programmatic #upa #digitalstrategy
Tomorrow morning at 11am, I'm presenting just on this in a 30-min FREE webinar.
I high recommend joining us for this brief but value-packed presentation!
Register here: 👉 https://lnkd.in/gpNj_VER
#socialmediaexpert #digitalmarketingexpert #programmatic #upa #digitalstrategy
0 comments
Author:
George Hawwa
May 21, 2025 09:44 AM
regular
One of our recent job ads for a role with us received over 1,000 candidate applications.
And while interviewing candidates - and going through 100's over pre-screening video pre-recorded interviews (Shoutout to viddi). The biggest outpoint I am finding is the common answer to the standard question: What are you looking for in a role at the moment? With the answer 90%+ of the time being:
"Looking to grow and learn" .... and it stops there.
Whilst a lot of candidates might feel this is a positive response - I would have hoped that the knowledge of how to view this question would be better by the talent coming through at the moment. This response is one of the biggest turn-offs I'm finding in the talent market. I'll explain why.
As an employer - we are looking for candidates that can: Value-add and grow the organisation they will be part of.
Learning and a candidates own growth will be natural bi-products of that process. If they don't learn and they don't grow - the organisation doesn't grow.
What this response of 'learn and grow' lacks is on what a candidate WILL DELIVER to an organisation. The answers are about what they want - not what they will deliver.
If a candidate is here to learn only. Just like university - then I feel the organisation should be getting paid by them - we are merely a learning hub for a candidate.
If a candidate is here to want to grow our organisation, and help us achieve our goals and be part of that journey with us - and learning is part of that journey organically, and there is enthusiasm to do that. Now that is what I would be willing to pay a candidate for.
Candidates will perform better if they understand they are a resource exchanging value with an organisation. From there they can evaluate their own value, and demand greater value for themselves in regards to their exchange of their own valued resource with an organisation.
This maybe a controversial viewpoint 🤷♂️ But one I know a lot of business owners and managers share.
#employment #interviews #employee #employer #humanresource
And while interviewing candidates - and going through 100's over pre-screening video pre-recorded interviews (Shoutout to viddi). The biggest outpoint I am finding is the common answer to the standard question: What are you looking for in a role at the moment? With the answer 90%+ of the time being:
"Looking to grow and learn" .... and it stops there.
Whilst a lot of candidates might feel this is a positive response - I would have hoped that the knowledge of how to view this question would be better by the talent coming through at the moment. This response is one of the biggest turn-offs I'm finding in the talent market. I'll explain why.
As an employer - we are looking for candidates that can: Value-add and grow the organisation they will be part of.
Learning and a candidates own growth will be natural bi-products of that process. If they don't learn and they don't grow - the organisation doesn't grow.
What this response of 'learn and grow' lacks is on what a candidate WILL DELIVER to an organisation. The answers are about what they want - not what they will deliver.
If a candidate is here to learn only. Just like university - then I feel the organisation should be getting paid by them - we are merely a learning hub for a candidate.
If a candidate is here to want to grow our organisation, and help us achieve our goals and be part of that journey with us - and learning is part of that journey organically, and there is enthusiasm to do that. Now that is what I would be willing to pay a candidate for.
Candidates will perform better if they understand they are a resource exchanging value with an organisation. From there they can evaluate their own value, and demand greater value for themselves in regards to their exchange of their own valued resource with an organisation.
This maybe a controversial viewpoint 🤷♂️ But one I know a lot of business owners and managers share.
#employment #interviews #employee #employer #humanresource
5 comments
Author:
George Hawwa
May 19, 2025 01:04 AM
regular
What happens when you bring an industry together with their suppliers for one day of learning and no selling?
You get an amazing concoction of not just learning, but connection and value-add.
This is what I experienced last week at the Legal Sector Advisers & Suppliers + 1 Conference (LSAS + 1) held at Macquarie Group building in Sydney.
Thank you to Alistair Marshall for the great vision of this event and also to Nick Skelton for helping organise. Thank you both for giving me the opportunity to speak.
I highly recommend and has set a great standard for a learning / workshop style event in the future.
I enjoyed the connections I made and would recommend for next year.
#LegalIndustry #LawFirmLeaders #LegalInnovation #ProfessionalServices #LegalBusiness #LawFirmMarketing #LegalTech #LegalSuppliers
You get an amazing concoction of not just learning, but connection and value-add.
This is what I experienced last week at the Legal Sector Advisers & Suppliers + 1 Conference (LSAS + 1) held at Macquarie Group building in Sydney.
Thank you to Alistair Marshall for the great vision of this event and also to Nick Skelton for helping organise. Thank you both for giving me the opportunity to speak.
I highly recommend and has set a great standard for a learning / workshop style event in the future.
I enjoyed the connections I made and would recommend for next year.
#LegalIndustry #LawFirmLeaders #LegalInnovation #ProfessionalServices #LegalBusiness #LawFirmMarketing #LegalTech #LegalSuppliers
3 comments
Author:
George Hawwa
May 02, 2025 02:30 AM
regular
No idea who I’ll vote for tomorrow. First time I’ve not been clear on who I’m backing.
BUT!
I WILL be lining up for a democracy sausage or two! That I can get excited about!
#democracy #democracysausage #australia #auselection2025
BUT!
I WILL be lining up for a democracy sausage or two! That I can get excited about!
#democracy #democracysausage #australia #auselection2025
9 comments
Author:
George Hawwa
Apr 14, 2025 02:08 AM
regular
In 8 years, we've done a lot.
As we move into our next phase of business, the direction is starting to turn towards the next phase of change in this fast developing world of digital advertising.
Our latest Unique Placement Advertising offering is a testament of that.
#digitalmarketing #socialmedia #socialmediaexpert #upa #uniqueplacementadvertising #digitalmarketingexpert #globalbusiness
As we move into our next phase of business, the direction is starting to turn towards the next phase of change in this fast developing world of digital advertising.
Our latest Unique Placement Advertising offering is a testament of that.
#digitalmarketing #socialmedia #socialmediaexpert #upa #uniqueplacementadvertising #digitalmarketingexpert #globalbusiness
3 comments
Author:
George Hawwa
Mar 31, 2025 11:00 PM
regular
Sick of using just the same platforms for your digital advertising? Meta, Google...etc...?
Hyperlocalised Advertising is here, and this is the NEW AGE in digital advertising.
I am so proud of our latest offering at Attention Experts in Unique Placement Advertising or 'UPA'.
Built with our global partners, we have come together to create a product never really before seen, especially in Australia. However, very fast it will be the future of digital advertising. This is what Unique Placement Advertising is.
Hit the right audience, all the time, everytime. This is the future of advertising and it is all at your fingertips - and available for all to use.
Affordable, smart and personalised. The future of digital marketing is here!
Lock in your free UPA strategy session today for your business https://lnkd.in/g2epWJ8Q
#digitalmarketing #innovation #socialmediamarketing #hyperlocalised #hyperpersonalised
Hyperlocalised Advertising is here, and this is the NEW AGE in digital advertising.
I am so proud of our latest offering at Attention Experts in Unique Placement Advertising or 'UPA'.
Built with our global partners, we have come together to create a product never really before seen, especially in Australia. However, very fast it will be the future of digital advertising. This is what Unique Placement Advertising is.
Hit the right audience, all the time, everytime. This is the future of advertising and it is all at your fingertips - and available for all to use.
Affordable, smart and personalised. The future of digital marketing is here!
Lock in your free UPA strategy session today for your business https://lnkd.in/g2epWJ8Q
#digitalmarketing #innovation #socialmediamarketing #hyperlocalised #hyperpersonalised
7 comments
Author:
George Hawwa
Mar 21, 2025 01:12 AM
regular
Friday stats and trainings, always looked forward to by the Attention Experts team!
A good time to celebrate wins and add value 📈🏆
Qiuxian Cai Leo Avila
#socialmediaexperts #digitalmarketingexperts #marketing #team
A good time to celebrate wins and add value 📈🏆
Qiuxian Cai Leo Avila
#socialmediaexperts #digitalmarketingexperts #marketing #team
1 comments
Author:
George Hawwa
Mar 20, 2025 05:31 AM
regular
The Attention Experts Vibe 😎
#socialmediaexpert #digitalmarketingexpert #digitalmarketing #socialmediamarketing
#socialmediaexpert #digitalmarketingexpert #digitalmarketing #socialmediamarketing
7 comments
Author:
George Hawwa
Feb 26, 2025 04:28 AM
regular
Spoke at #AIME two weeks ago on social and digital marketing strategy in 2025.
Presenting our Unique Placement Ads service for the first time.
Extremely well received and lots of take up!
Loved speaking and thank you to IAPCO & Sarah Markey-Hamm for having me speak as the presenter in their sponsored spot!
Melanie Coint-Bavarot El Kwang Qixin Liow, CMP, CIS
Presenting our Unique Placement Ads service for the first time.
Extremely well received and lots of take up!
Loved speaking and thank you to IAPCO & Sarah Markey-Hamm for having me speak as the presenter in their sponsored spot!
Melanie Coint-Bavarot El Kwang Qixin Liow, CMP, CIS
5 comments
Author:
George Hawwa
Feb 07, 2025 03:23 AM
quote
I have some amazing insights to present on Monday at #AIME2025 in Melbourne.
I’ll be talking about the very latest in:
📌Digital targeting
📌ROI from digital
📌What 2025 looks like in our digital marketing world
Can’t wait to share this groundbreaking information - 4pm on Monday!
See you all there!!
Asia Pacific Incentives and Meetings Event (AIME)
Melanie Coint-Bavarot
I’ll be talking about the very latest in:
📌Digital targeting
📌ROI from digital
📌What 2025 looks like in our digital marketing world
Can’t wait to share this groundbreaking information - 4pm on Monday!
See you all there!!
Asia Pacific Incentives and Meetings Event (AIME)
Melanie Coint-Bavarot
4 comments
Author:
George Hawwa
Dec 14, 2024 12:10 AM
regular
I started 2024 with 3 major goals.
- Start our UK office, and add to our global office expansion. ✅
- Develop a new service line for our business. ✅
- Solidify our Attention Nest software offering. ✅
All three goals achieved and attained - with further strength beyond what I hoped for with our future service offering. 2025 looks unbelievably optimistic.
I get the vibe sometimes from some people - that they are genuinely happy for the success, they see how hard we work. From others when we announce something, the vibe I get is being annoyed and a 'geez...what now!' - this one is my favourite.
Attention Experts is one of the most resilient, enduring and solid businesses I have ever seen or been part of. Month in month out, we have had glowing reviews from our clients, fantastic feedback from the help we deliver into the business community and one of the strongest networks of very amazing partners globally I could ever wish for. All this while overcoming seemingly unsurmountable obstacles and disapointments. We have conquered more than I could imagine and shown what we are made of.
People come up to me at networking events and workshops and ask - how have I done it all. The number one thing I see that is common amongst everyone who continues to make success a thing in their lives is: they never give up on a goal. As long as there is a breath in you, an ability to move and communicate - never give up. Pure grit is the essence of success.
Attention Experts is now in 2025 going into our 9th year of business, and as we do, the business has grown into a beautiful global agency, with wonderful values, great people and great clients.
I am so proud of us. And if I can be of service to anyone in the business community I will, I do this through workshops and sharing my learnings for free to now over 30,000 business people over 8 years - please reach out if anyone in my connections on Linkedin needs help in anyway.
I have a goal to help 1,000,000 business owners this lifetime. Would love to achieve it!
#marketingstrategy #digitalmarketing #socialmediaexpert #businessgrowth
Note: None of my content is Ai written or advised. It is purely me.
- Start our UK office, and add to our global office expansion. ✅
- Develop a new service line for our business. ✅
- Solidify our Attention Nest software offering. ✅
All three goals achieved and attained - with further strength beyond what I hoped for with our future service offering. 2025 looks unbelievably optimistic.
I get the vibe sometimes from some people - that they are genuinely happy for the success, they see how hard we work. From others when we announce something, the vibe I get is being annoyed and a 'geez...what now!' - this one is my favourite.
Attention Experts is one of the most resilient, enduring and solid businesses I have ever seen or been part of. Month in month out, we have had glowing reviews from our clients, fantastic feedback from the help we deliver into the business community and one of the strongest networks of very amazing partners globally I could ever wish for. All this while overcoming seemingly unsurmountable obstacles and disapointments. We have conquered more than I could imagine and shown what we are made of.
People come up to me at networking events and workshops and ask - how have I done it all. The number one thing I see that is common amongst everyone who continues to make success a thing in their lives is: they never give up on a goal. As long as there is a breath in you, an ability to move and communicate - never give up. Pure grit is the essence of success.
Attention Experts is now in 2025 going into our 9th year of business, and as we do, the business has grown into a beautiful global agency, with wonderful values, great people and great clients.
I am so proud of us. And if I can be of service to anyone in the business community I will, I do this through workshops and sharing my learnings for free to now over 30,000 business people over 8 years - please reach out if anyone in my connections on Linkedin needs help in anyway.
I have a goal to help 1,000,000 business owners this lifetime. Would love to achieve it!
#marketingstrategy #digitalmarketing #socialmediaexpert #businessgrowth
Note: None of my content is Ai written or advised. It is purely me.
23 comments
Author:
George Hawwa
Dec 02, 2024 01:23 AM
regular
How will the current proposed bans on social media for people under the age of 16 in Australia change activity and social media performance for businesses? 🫤🤔
#australiasocialmediaban #socialmediaexpert #socialmedia #socialmediaaustralia #digitalmarketing
Nine Seven Network NOVA Entertainment Network 10 Bauer Media Group Bauer Media Group – Australia
#australiasocialmediaban #socialmediaexpert #socialmedia #socialmediaaustralia #digitalmarketing
Nine Seven Network NOVA Entertainment Network 10 Bauer Media Group Bauer Media Group – Australia
5 comments
Author:
George Hawwa
Nov 22, 2024 12:27 AM
regular
I had the pleasure of presenting alongside the amazing Sarah Markey-Hamm again, this time at Adelaide Marriott Hotel for a bespoke look at ‘Digital and Event Strategy for ROI in 2025’. This was done in conjunction and with the support of Australasian Society of Association Executives (AusAE).
Sarah gave some well-experienced insights on event, conference and convention ROI, especially some great info on budgeting, negotiating and pre-planning.
I then had the shoes to fill afterwards, and spoke about digital strategy for 2025 and ROI.
Looking forward to our next joint workshop in Brisbane in Q1 2025!
#socialmediaexpert #socialmedia #digitalmarketing #events #pco #conferences
Sarah Markey-Hamm Toni Brearley CAE Australian Dental Association Adelaide Oval National Wine Centre of Australia New Zealand International Convention Centre (NZICC) Pharmaceutical Society of Australia Adelaide Venue Management Adelaide Convention Centre Palliative Care Australia SMSF Association Australian Drilling Industry Association (ADIA) Advanced Solutions International, Inc. Australian Compliance Institute Australian Institute of Credit Management GV Consulting Law Society of South Australia Caravan Parks Association of Queensland Ltd (CPAQ) Australasian Research Management Society (ARMS)
Sarah gave some well-experienced insights on event, conference and convention ROI, especially some great info on budgeting, negotiating and pre-planning.
I then had the shoes to fill afterwards, and spoke about digital strategy for 2025 and ROI.
Looking forward to our next joint workshop in Brisbane in Q1 2025!
#socialmediaexpert #socialmedia #digitalmarketing #events #pco #conferences
Sarah Markey-Hamm Toni Brearley CAE Australian Dental Association Adelaide Oval National Wine Centre of Australia New Zealand International Convention Centre (NZICC) Pharmaceutical Society of Australia Adelaide Venue Management Adelaide Convention Centre Palliative Care Australia SMSF Association Australian Drilling Industry Association (ADIA) Advanced Solutions International, Inc. Australian Compliance Institute Australian Institute of Credit Management GV Consulting Law Society of South Australia Caravan Parks Association of Queensland Ltd (CPAQ) Australasian Research Management Society (ARMS)
1 comments
Author:
George Hawwa
Nov 19, 2024 09:18 PM
regular
Monday and Tuesday this week I was at the Australasian Society of Association Executives (AuSAE) #ACE24 Conference 🙌 at the Adelaide Convention Centre.
I had the pleasure of speaking and delivering a workshop on “How to monetise your social media & digital channels for Associations.” This was a new topic for me to talk about and the feedback has been great!
Also, I really enjoyed making new connections and re-connecting with people within the Associations industry.
Looking forward to keeping in touch with everyone!
#ACE24 #AuSAEACE2024 #AssociationManagement #AssociationLeaders #Adelaide #AssociationConference
Sarah Gamble Toni Brearley CAE Debra Cerasa Cathy Moses CAE Belinda Meredith
I had the pleasure of speaking and delivering a workshop on “How to monetise your social media & digital channels for Associations.” This was a new topic for me to talk about and the feedback has been great!
Also, I really enjoyed making new connections and re-connecting with people within the Associations industry.
Looking forward to keeping in touch with everyone!
#ACE24 #AuSAEACE2024 #AssociationManagement #AssociationLeaders #Adelaide #AssociationConference
Sarah Gamble Toni Brearley CAE Debra Cerasa Cathy Moses CAE Belinda Meredith
9 comments
Author:
George Hawwa
Nov 12, 2024 09:00 PM
regular
Today I had the honour of presenting at the Australian High Commission, United Kingdom building 'Australia House' in London in conjunction with the Australia-United Kingdom Chamber of Commerce on Social Media & Digital ROI in 2025.
It was an esteemed privilege to have this opportunity, and it coincided with Attention Experts launching our UK office through attentionexperts.co.uk.
A huge thank you to Richard Basil-Jones and Nicole Kostova from the Australia-United Kingdom Chamber of Commerce for putting together the event, which had a great turnout from businesses from various industries in the UK.
It was great talking to a lot of Australian & UK based businesses and marketing teams in the UK, and discussing some of the challenges they are having currently with their digital marketing efforts.
I'd also like to mention a thank you to Paul Wright at the Australian British Chamber of Commerce in Sydney for connecting me with this opportunity. These chambers really are a fantastic conduit to promote and create business opportunity for all members. I highly recommend people take advantage of their immense opportunity.
#socialmediamarketing #digitalmarketing #socialmediaexpert #growthmarketing #chamberevents
It was an esteemed privilege to have this opportunity, and it coincided with Attention Experts launching our UK office through attentionexperts.co.uk.
A huge thank you to Richard Basil-Jones and Nicole Kostova from the Australia-United Kingdom Chamber of Commerce for putting together the event, which had a great turnout from businesses from various industries in the UK.
It was great talking to a lot of Australian & UK based businesses and marketing teams in the UK, and discussing some of the challenges they are having currently with their digital marketing efforts.
I'd also like to mention a thank you to Paul Wright at the Australian British Chamber of Commerce in Sydney for connecting me with this opportunity. These chambers really are a fantastic conduit to promote and create business opportunity for all members. I highly recommend people take advantage of their immense opportunity.
#socialmediamarketing #digitalmarketing #socialmediaexpert #growthmarketing #chamberevents
36 comments
Author:
George Hawwa
Nov 08, 2024 03:52 AM
regular
Got told to keep the noise down at the Qantas Club!
Didn't know I was a loud worker until that happened at the lounge...although I did bring nearly my whole office for the day layover 😂
Definitely check out the portable monitor from espresso Displays at espres.so - so worth it, take it on all my travels - fits in my backpack and then I just whip it together super fast at locations while on the go!
#portableoffice #remoteworking #socialmediaexpert #digitalmarketing #travel
Didn't know I was a loud worker until that happened at the lounge...although I did bring nearly my whole office for the day layover 😂
Definitely check out the portable monitor from espresso Displays at espres.so - so worth it, take it on all my travels - fits in my backpack and then I just whip it together super fast at locations while on the go!
#portableoffice #remoteworking #socialmediaexpert #digitalmarketing #travel
117 comments
Author:
George Hawwa
Nov 04, 2024 01:54 AM
regular
Ever wondered how 'shadow banning' on social media actually works? And if it even exists at all?
Check out my latest video, where I give some context into what is actually going on.
If you have any questions around shadow bans, or you think your account has been affected, please go ahead and book a FREE strategy session with us here 👉 : https://lnkd.in/e3_G4XQe
#socialmedia #socialmediaexpert #shadowban #digitalmarketing #digitalstrategy #contentstrategy #contentcreation
Check out my latest video, where I give some context into what is actually going on.
If you have any questions around shadow bans, or you think your account has been affected, please go ahead and book a FREE strategy session with us here 👉 : https://lnkd.in/e3_G4XQe
#socialmedia #socialmediaexpert #shadowban #digitalmarketing #digitalstrategy #contentstrategy #contentcreation
5 comments
Author:
George Hawwa
Oct 30, 2024 01:47 AM
regular
Last two months of the year coming up…can’t wait to share some amazing updates from us!
Looking forward to the next few updates coming out!
#digitalmarketing #socialmediaexpert #socialmedia #linkedin #marketingstrategy
Looking forward to the next few updates coming out!
#digitalmarketing #socialmediaexpert #socialmedia #linkedin #marketingstrategy
2 comments
Author:
George Hawwa
Oct 17, 2024 11:16 PM
regular
Spoke this week in Melbourne to an exclusive audience at the Park Hyatt Melbourne alongside Sarah Markey-Hamm from ICMS Pty Ltd on Tuesday, about How to achieve ROI from social/digital strategy through events.
Next workshop in Adelaide on 20th November, let me know if you want an invite! We have very limited spots.
Well attended and well received! 👏
Thank you to the Park Hyatt Melbourne team for accommodating us.
#socialmediaexpert #eventsmarketing #digitalmarketing
Next workshop in Adelaide on 20th November, let me know if you want an invite! We have very limited spots.
Well attended and well received! 👏
Thank you to the Park Hyatt Melbourne team for accommodating us.
#socialmediaexpert #eventsmarketing #digitalmarketing
1 comments
Author:
George Hawwa
Oct 05, 2024 03:52 AM
regular
Growth has been 15% in 4 months, and the team know exactly what to deliver and how.
I’m soo pumped about our future at Attention Experts.
Have our international space worked out and big opportunities to clients and prospects being rolled out currently.
Such a good time and feeling!
I’m soo pumped about our future at Attention Experts.
Have our international space worked out and big opportunities to clients and prospects being rolled out currently.
Such a good time and feeling!
6 comments
Author:
George Hawwa
Sep 20, 2024 03:46 AM
regular
Join me for a special workshop to dive into the latest algorithm changes on #LinkedIn, #Meta, and #Instagram over the past 6 months. Get insights on what to expect in 2025. Don't miss out on this opportunity to stay ahead in the digital landscape!
📅 Webinar: Tuesday, September 24th at 11am
🔗 Register here: https://lnkd.in/gfwkrvdZ
#socialmediaexpert #digitalmarketing #webinar #marketingstrategy
📅 Webinar: Tuesday, September 24th at 11am
🔗 Register here: https://lnkd.in/gfwkrvdZ
#socialmediaexpert #digitalmarketing #webinar #marketingstrategy
4 comments
Author:
George Hawwa
Sep 04, 2024 05:02 AM
regular
What do I do and what is my product (what do you get from my work)?
I deliver warm and interested people to a point of conversion through amazing social media and digital marketing campaigns.
I deliver to a point of conversion that is either:
- a sales person, by giving them warm and interested leads.
- a cash register, by driving foot traffic that want the product instore.
- a website, by driving warm and interested traffic that will want to convert on the website.
I don’t do the converting. I get the people who want to convert to those conversion points.
This is what the marketing component of your business should be doing.
Sales (or conversion) is a seperate function. This function could be a sales person, representative or a point of sale system.
As the Founder of Australia’s most 5 star rated social media agency, we have for 8+ years delivered the above very satisfactorily for clients across 30+ industries.
One service I do deliver personally, is I deliver a 90 day social media or digital ‘Whiteboard Session’ strategy for you which is delivered in a 90 minute session - in person, with full KPIs clearly articulated so you know budget, resource and full understanding on what’s needed to deliver. Giving you the option to implement inhouse or use an agency.
Initially, all we need is for you to book in a FREE 30 minute strategy session with us to see if you qualify for the Whiteboard Session, or to see the best way that we can help you: https://lnkd.in/e3_G4XQe
#marketing #socialmediaexpert #digitalmarketing #marketingexpert
I deliver warm and interested people to a point of conversion through amazing social media and digital marketing campaigns.
I deliver to a point of conversion that is either:
- a sales person, by giving them warm and interested leads.
- a cash register, by driving foot traffic that want the product instore.
- a website, by driving warm and interested traffic that will want to convert on the website.
I don’t do the converting. I get the people who want to convert to those conversion points.
This is what the marketing component of your business should be doing.
Sales (or conversion) is a seperate function. This function could be a sales person, representative or a point of sale system.
As the Founder of Australia’s most 5 star rated social media agency, we have for 8+ years delivered the above very satisfactorily for clients across 30+ industries.
One service I do deliver personally, is I deliver a 90 day social media or digital ‘Whiteboard Session’ strategy for you which is delivered in a 90 minute session - in person, with full KPIs clearly articulated so you know budget, resource and full understanding on what’s needed to deliver. Giving you the option to implement inhouse or use an agency.
Initially, all we need is for you to book in a FREE 30 minute strategy session with us to see if you qualify for the Whiteboard Session, or to see the best way that we can help you: https://lnkd.in/e3_G4XQe
#marketing #socialmediaexpert #digitalmarketing #marketingexpert
8 comments
Author:
George Hawwa
Sep 01, 2024 05:17 AM
regular
I’ve been very slow on the uptake of AI on purpose.
At Attention Experts we take a very measured approach to any new systems and ‘technologies’.
I have put in policy at Attention Experts making sure staff must have any AI technologies proof tested, risk assessed and approved after rigorous testing, and then we integrate with a slow implementation within our workflows.
#AI is not a sure thing. In fact, it relies largely on the data it is fed, and as we have seen, there is a lot of risk when this data is incorrect, or it changes slightly with just a little bit of new incorrect data.
Currently, we manage millions in advertising spend every year for our clients. There is no way I’m accepting this money and risking it or using it on testing with untried methods (as in untried by us, I don’t take anyone else’s word but our own observations).
Yes, we need to be at the forefront of the latest methods that will give us an edge. But as I have seen time and time again through sport, life and business, losing the fundamentals for a faster shortcut, is a sure way for an accident.
My advice for the marketers out there who are finding it hard to navigate this time with AI and other technologies. Do not give up the fundamentals of marketing and digital marketing. These will still stand firm with or without AI.
Metrics like CTR%, CPM and Conversion rates, will still be there. So will consistency, quality and engagability. You can work these with or without AI.
Let me know if you need any help with an approach to your digital marketing and navigating AI.
#socialmediaexpert #digitalmarketing #marketingadvice #marketing
At Attention Experts we take a very measured approach to any new systems and ‘technologies’.
I have put in policy at Attention Experts making sure staff must have any AI technologies proof tested, risk assessed and approved after rigorous testing, and then we integrate with a slow implementation within our workflows.
#AI is not a sure thing. In fact, it relies largely on the data it is fed, and as we have seen, there is a lot of risk when this data is incorrect, or it changes slightly with just a little bit of new incorrect data.
Currently, we manage millions in advertising spend every year for our clients. There is no way I’m accepting this money and risking it or using it on testing with untried methods (as in untried by us, I don’t take anyone else’s word but our own observations).
Yes, we need to be at the forefront of the latest methods that will give us an edge. But as I have seen time and time again through sport, life and business, losing the fundamentals for a faster shortcut, is a sure way for an accident.
My advice for the marketers out there who are finding it hard to navigate this time with AI and other technologies. Do not give up the fundamentals of marketing and digital marketing. These will still stand firm with or without AI.
Metrics like CTR%, CPM and Conversion rates, will still be there. So will consistency, quality and engagability. You can work these with or without AI.
Let me know if you need any help with an approach to your digital marketing and navigating AI.
#socialmediaexpert #digitalmarketing #marketingadvice #marketing
11 comments
Author:
George Hawwa
Aug 12, 2024 03:53 AM
regular
ATTENTION EXPERTS TURNED 8!
11th August marks a special day for Attention Experts each year. It celebrates another year as a business.
We made it 8 years!
This post is not just about celebrating our birthday as a business, but it is about all the small-medium business owners/decision makers out there that get up and grit it out for years. That have the level of dedication and perserverence only people who have experienced it would know about. That's what these milestones are about. To just get up and do that, is also a huge privilege!
I started the business by being asked to help companies to build their social media campaigns for them, after selling a successful e-commerce company in 2016. And it has grown to be a success story in its own right.
I can't take all the credit, as I often say - the name is 'Attention Experts', not 'Attention Expert'.
I say this to the team often - but when we started Attention Experts, we didn't have a playbook on how to build a successful social media agency. It was 2016, the industry was barely four-five years old (social media agencies existed really since Facebook offered paid ads in 2012).
The first 6.5-7 years were formidable. Lot's of success, alongside lot's of lessons and tough decisions. Also, add on top some of the toughest business conditions for a few years. Hats off to all surviving business owners.
Everything done by Attention Experts was developed by us internally. From the way we measure campaign success, to our philosophies and workflows. We didn't take them from another company, we built everything in-house. Even our own scheduling software is designed and built by us!
The last 12-18 months, we have solidified through a lot of learnings a great team environment.
I'm so proud of what we have achieved through everything.
In 8 years we have:
- Won countless awards and are Australia's most 5-star rated social media agency, with endless case studies of successes to back up our work.
- Helped over 30,000 organisations through either workshops, direct work or mentoring.
- Built an international agency with presence in Australia and Europe.
- Have one of the lowest client churn rates in the industry.
- Created a thriving work environment where there is constant learning, development and growth is a mindset built in the organisational structure from the bottom up.
- Created what I believe to be one of the most solid social media and digital offerings in the world - with our product being 'A Growing Business Through Awesome Social Media and Marketing Campaigns' - and measuring growth accurately attributed to us.
- It's given me opportunities, such as lecturing at Sydney University or becoming an expert witness in Federal Court Cases, or created some beautiful networks and partnerships that have lasted years, plus some speaking opportunities around the world!
Looking forward to the next 12 months - keep an 'eye' out for AE!
#growth #socialmediaexpert #marketing #businessgrowth
11th August marks a special day for Attention Experts each year. It celebrates another year as a business.
We made it 8 years!
This post is not just about celebrating our birthday as a business, but it is about all the small-medium business owners/decision makers out there that get up and grit it out for years. That have the level of dedication and perserverence only people who have experienced it would know about. That's what these milestones are about. To just get up and do that, is also a huge privilege!
I started the business by being asked to help companies to build their social media campaigns for them, after selling a successful e-commerce company in 2016. And it has grown to be a success story in its own right.
I can't take all the credit, as I often say - the name is 'Attention Experts', not 'Attention Expert'.
I say this to the team often - but when we started Attention Experts, we didn't have a playbook on how to build a successful social media agency. It was 2016, the industry was barely four-five years old (social media agencies existed really since Facebook offered paid ads in 2012).
The first 6.5-7 years were formidable. Lot's of success, alongside lot's of lessons and tough decisions. Also, add on top some of the toughest business conditions for a few years. Hats off to all surviving business owners.
Everything done by Attention Experts was developed by us internally. From the way we measure campaign success, to our philosophies and workflows. We didn't take them from another company, we built everything in-house. Even our own scheduling software is designed and built by us!
The last 12-18 months, we have solidified through a lot of learnings a great team environment.
I'm so proud of what we have achieved through everything.
In 8 years we have:
- Won countless awards and are Australia's most 5-star rated social media agency, with endless case studies of successes to back up our work.
- Helped over 30,000 organisations through either workshops, direct work or mentoring.
- Built an international agency with presence in Australia and Europe.
- Have one of the lowest client churn rates in the industry.
- Created a thriving work environment where there is constant learning, development and growth is a mindset built in the organisational structure from the bottom up.
- Created what I believe to be one of the most solid social media and digital offerings in the world - with our product being 'A Growing Business Through Awesome Social Media and Marketing Campaigns' - and measuring growth accurately attributed to us.
- It's given me opportunities, such as lecturing at Sydney University or becoming an expert witness in Federal Court Cases, or created some beautiful networks and partnerships that have lasted years, plus some speaking opportunities around the world!
Looking forward to the next 12 months - keep an 'eye' out for AE!
#growth #socialmediaexpert #marketing #businessgrowth
38 comments
Author:
George Hawwa
Aug 08, 2024 03:17 AM
regular
Oh what a night!
I simply adore the Olympic spirit! And what magnificent achievements the Australian Olympic Committee team have created over night and throughout these games.
Pound for pound, the best performing country in the world against the other major countries in the top 20. We should be so proud to be part of a country that has created such amazing talent!
My dad is an ex-Olympian, and I was brought up with the Olympic spirit in everything I did.
Perserverence, determination, respect, if things don’t work out have another go and always aiming higher.
I respect these athletes so much, I have had a glimpse at what it takes to even make it to that level.
The sheer ability to perform when it counts, needs something special and all your ducks to align.
But it shows, if you prepare the best you can, and you show up knowing you’ve done everything possible - then anything is possible.
And if you didn’t get what you wanted, the fact you saw a measure of where you are at, is absolutely what a true competitor wants to see.
Knowing you left it all on the field, track, pool or whatever, is often the most satisfying feeling of all.
Absolutely love it! Especially when we win!
The eyes are struggling this morning!
#olympics #teamaus #australia #goldmedal #socialmediaexpert
I simply adore the Olympic spirit! And what magnificent achievements the Australian Olympic Committee team have created over night and throughout these games.
Pound for pound, the best performing country in the world against the other major countries in the top 20. We should be so proud to be part of a country that has created such amazing talent!
My dad is an ex-Olympian, and I was brought up with the Olympic spirit in everything I did.
Perserverence, determination, respect, if things don’t work out have another go and always aiming higher.
I respect these athletes so much, I have had a glimpse at what it takes to even make it to that level.
The sheer ability to perform when it counts, needs something special and all your ducks to align.
But it shows, if you prepare the best you can, and you show up knowing you’ve done everything possible - then anything is possible.
And if you didn’t get what you wanted, the fact you saw a measure of where you are at, is absolutely what a true competitor wants to see.
Knowing you left it all on the field, track, pool or whatever, is often the most satisfying feeling of all.
Absolutely love it! Especially when we win!
The eyes are struggling this morning!
#olympics #teamaus #australia #goldmedal #socialmediaexpert
5 comments
Author:
George Hawwa
Aug 01, 2024 02:00 AM
regular
WHAT IS THE DIFFERENCE BETWEEN SALES AND MARKETING?
I am often shocked by how many people in senior positions of businesses don't actually know there is a difference between marketing and sales.
Often you see the sales team blaming the marketing guys for not providing them the red carpet for a sale, or an e-commerce business general manager being upset at the marketing team - because there 'are no conversions'.
Marketing's job is to provide "warm and interested audiences to a point of conversion". It is meant to send people who have become interested in a product, service or brand, to a point of conversion. A point of conversion can be one of three things:
1. A cash register
2. Sales person
3. Website
If marketing gets people who are highly interested to these points, and the cash register person doesn't have good customer service skills, the sales person is too slow to call a lead, or the website has too many steps to it's conversion process and the highly interested person leaves. Then you have a CONVERSION PROBLEM, not a marketing problem.
A marketer doesn't convert.
Conversion is in the realm of sales.
I hope this helps :) - If you haven't done so yet, check out the video below from the highly skilled Melanie Coint-Bavarot - Partnerships Team Lead and Qiuxian Cai - Head of Analytics at Attention Experts discussing this topic.
Attention Experts - we get highly interested and warm people that are your target market to your points of conversion. We measure this in a really precise and succinct way.
Book in a strategy session with us to find out how we do this - go here to do that: https://bit.ly/45VTOQc
#sales #marketing #socialmediamarketing #digitalmarketingexpert #socialmediaexpert
I am often shocked by how many people in senior positions of businesses don't actually know there is a difference between marketing and sales.
Often you see the sales team blaming the marketing guys for not providing them the red carpet for a sale, or an e-commerce business general manager being upset at the marketing team - because there 'are no conversions'.
Marketing's job is to provide "warm and interested audiences to a point of conversion". It is meant to send people who have become interested in a product, service or brand, to a point of conversion. A point of conversion can be one of three things:
1. A cash register
2. Sales person
3. Website
If marketing gets people who are highly interested to these points, and the cash register person doesn't have good customer service skills, the sales person is too slow to call a lead, or the website has too many steps to it's conversion process and the highly interested person leaves. Then you have a CONVERSION PROBLEM, not a marketing problem.
A marketer doesn't convert.
Conversion is in the realm of sales.
I hope this helps :) - If you haven't done so yet, check out the video below from the highly skilled Melanie Coint-Bavarot - Partnerships Team Lead and Qiuxian Cai - Head of Analytics at Attention Experts discussing this topic.
Attention Experts - we get highly interested and warm people that are your target market to your points of conversion. We measure this in a really precise and succinct way.
Book in a strategy session with us to find out how we do this - go here to do that: https://bit.ly/45VTOQc
#sales #marketing #socialmediamarketing #digitalmarketingexpert #socialmediaexpert
7 comments
Author:
George Hawwa
Jul 25, 2024 06:27 AM
regular
THE WORST SOCIAL MEDIA STRATEGY. STOP YOU'RE WASTING YOUR MONEY!
You are no doubt familiar with the Linkedin inbox spamming and absolute carnage you receive at the moment. I probably get between 5-10 of these messages a day. And I ignore every. single. one. of. them. Now again, that's probably me personally - so I'm happy to objectify it for you. I'll tell you the stats in a moment.
Look at the below examples of two messages I received today in my LinkedIn inbox... Two unsuspecting business owners who have definitely paid an agency to do this. Both business owners are in completely different fields, but have used the same agency to push these messages out. They were sent to me within 30 minutes of one another, both pretty much the same message with the same ending.
It is a complete waste of money and plight on your name and brand!
This is a redundant strategy. And one the LinkedIn algorithm is working against currently. It worked circa. 2019-2022. However, Linkedin have seen that rip-off agencies are making more money off this, and are now pushing LinkedIn ads more. Use LinkedIn ads, instead of this simplified and spam strategy.
According to the latest State of Digital report for 2024, a person in Australia is around 66% more likely to deal with a message they believe is genuine and creates connection. However, if they feel it has breached privacy and not genuine at all, it is 80% more likely to create actual brand damage.
Do NOT pay a company to spam other people's inboxes with automated messages on LinkedIn. You damage your name, and your business. If you want to use this strategy, reach out and genuinely connect on something that is relatable to both parties and actually with you behind the keyboard. Make sure you are the real deal!
#spamisnotokay #marketingadvice #socialmediaexpert
You are no doubt familiar with the Linkedin inbox spamming and absolute carnage you receive at the moment. I probably get between 5-10 of these messages a day. And I ignore every. single. one. of. them. Now again, that's probably me personally - so I'm happy to objectify it for you. I'll tell you the stats in a moment.
Look at the below examples of two messages I received today in my LinkedIn inbox... Two unsuspecting business owners who have definitely paid an agency to do this. Both business owners are in completely different fields, but have used the same agency to push these messages out. They were sent to me within 30 minutes of one another, both pretty much the same message with the same ending.
It is a complete waste of money and plight on your name and brand!
This is a redundant strategy. And one the LinkedIn algorithm is working against currently. It worked circa. 2019-2022. However, Linkedin have seen that rip-off agencies are making more money off this, and are now pushing LinkedIn ads more. Use LinkedIn ads, instead of this simplified and spam strategy.
According to the latest State of Digital report for 2024, a person in Australia is around 66% more likely to deal with a message they believe is genuine and creates connection. However, if they feel it has breached privacy and not genuine at all, it is 80% more likely to create actual brand damage.
Do NOT pay a company to spam other people's inboxes with automated messages on LinkedIn. You damage your name, and your business. If you want to use this strategy, reach out and genuinely connect on something that is relatable to both parties and actually with you behind the keyboard. Make sure you are the real deal!
#spamisnotokay #marketingadvice #socialmediaexpert
26 comments
Author:
George Hawwa
Jul 18, 2024 01:26 AM
regular
When starting Attention Experts in 2016, I started it off the back of being approached by multiple business owners and Marketing Directors to advise them on a data led approach to social media marketing....or in some cases, what social media marketing actually was - back then, I was educating people on what Facebook actually did in some cases!
I never thought I'd have a business in this industry previous, I came from a mathematics/investment banking background. But what I always knew, is I wanted to help people.
Business owners are some of the most deserving people in society to help. As long as they are ethical, and produce products and services which serve and help others - they are deserving of help.
So I set a Big Hairy Audacious Goal (BHAG) of wanting to help 1,000,000 business owners before I hang up my cap. My agency Attention Experts I'm proud to say has helped around 30,000 so far in 8 years - whether it'd be through services, workshops, or through advice, and this is growing exponentially year on year.
The desire to help, has led to opportunities, and really any business success is a bi-product of this.
Help or helping, should be the number one reason to get up every morning.
One of the best ways to find the best people to do business with and partner with, is find out what their purpose is - for me, I assess are they here to help others, or are they here to fleece others. As soon as I see the motive for money - I'm out.
In fact probably the most successful people I know, are the most contributing, and value focused people.
Who/what are you serving today?
#help #helping #serving #marketing #advice
I never thought I'd have a business in this industry previous, I came from a mathematics/investment banking background. But what I always knew, is I wanted to help people.
Business owners are some of the most deserving people in society to help. As long as they are ethical, and produce products and services which serve and help others - they are deserving of help.
So I set a Big Hairy Audacious Goal (BHAG) of wanting to help 1,000,000 business owners before I hang up my cap. My agency Attention Experts I'm proud to say has helped around 30,000 so far in 8 years - whether it'd be through services, workshops, or through advice, and this is growing exponentially year on year.
The desire to help, has led to opportunities, and really any business success is a bi-product of this.
Help or helping, should be the number one reason to get up every morning.
One of the best ways to find the best people to do business with and partner with, is find out what their purpose is - for me, I assess are they here to help others, or are they here to fleece others. As soon as I see the motive for money - I'm out.
In fact probably the most successful people I know, are the most contributing, and value focused people.
Who/what are you serving today?
#help #helping #serving #marketing #advice
4 comments
Author:
George Hawwa
Jul 16, 2024 12:29 AM
regular
IMPROVE YOUR BRAND VISIBILITY AND YOUR ONLINE PERFORMANCE 🚀
I'm conducting a joint Attention Experts workshop next Tuesday at 11am alongside Kathleen Casford from By Ninja on how to leverage your current brand value as well as elevate it, then create a strategy on Return On Investment from your digital campaigns, particularly social media.
Kathleen will be doing the design and brand conversation, while I will come in with the overall ROI strategy based on the points Kathleen will be discussing.
This is one not to miss! https://bit.ly/4cIhg5Y
#socialmediaexpert #designexpert #brandingexpert #branding #marketingstrategy #digitalmarketing
I'm conducting a joint Attention Experts workshop next Tuesday at 11am alongside Kathleen Casford from By Ninja on how to leverage your current brand value as well as elevate it, then create a strategy on Return On Investment from your digital campaigns, particularly social media.
Kathleen will be doing the design and brand conversation, while I will come in with the overall ROI strategy based on the points Kathleen will be discussing.
This is one not to miss! https://bit.ly/4cIhg5Y
#socialmediaexpert #designexpert #brandingexpert #branding #marketingstrategy #digitalmarketing
2 comments
Author:
George Hawwa
Jul 08, 2024 02:05 AM
regular
TV, RADIO, MAGAZINES, NEWSPAPERS.....LINKEDIN.....WHAT IS THE CONNECTION?
I talk about the difference and similarities of Social Media Marketing and Traditional Marketing in this video, and most importantly how they can be combined to leverage off one another.
Book in your FREE Strategy session with our team to discuss how you can improve your Social Media and Digital Marketing Efforts! https://bit.ly/45VTOQc
#socialmediaexpert #newspaperads #traditionalmarketing #socialmediamarketing
Samuel Allen Jason Gruia
I talk about the difference and similarities of Social Media Marketing and Traditional Marketing in this video, and most importantly how they can be combined to leverage off one another.
Book in your FREE Strategy session with our team to discuss how you can improve your Social Media and Digital Marketing Efforts! https://bit.ly/45VTOQc
#socialmediaexpert #newspaperads #traditionalmarketing #socialmediamarketing
Samuel Allen Jason Gruia
1 comments
Author:
George Hawwa
Jun 26, 2024 03:46 AM
regular
Is MARKETING A NUMBERS GAME?
Is Content King or is Data really king?
Check out this video to find out more.
Want to know what your numbers should be for your business? Book in a Strategy Session with us: https://lnkd.in/e3_G4XQe
P.S. A bit sick in the video - sorry about the croaky throat 🤒
#facebook #linkedin #socialmediaexpert #socialmediamarketing #digitalmarketing
Melanie Coint-Bavarot Stephan Garofalo
Is Content King or is Data really king?
Check out this video to find out more.
Want to know what your numbers should be for your business? Book in a Strategy Session with us: https://lnkd.in/e3_G4XQe
P.S. A bit sick in the video - sorry about the croaky throat 🤒
#facebook #linkedin #socialmediaexpert #socialmediamarketing #digitalmarketing
Melanie Coint-Bavarot Stephan Garofalo
5 comments
Author:
George Hawwa
Jenny Godfrey
CEO | Concept Designs & Marketing | Keynote Speaker on AI, GEO & the Future of Search | Best-Selling Co-Author | Helping Businesses Be Found First OnlineLinkedIn Profile
Email
Name
Jenny Godfrey
Title
Jenny Godfrey - CEO | Concept Designs & Marketing
Headline
CEO | Concept Designs & Marketing | Keynote Speaker on AI, GEO & the Future of Search | Best-Selling Co-Author | Helping Businesses Be Found First Online
Location
Sydney, New South Wales
Summary
I’m Jenny Godfrey, Founder and CEO of Concept Designs & Marketing, a digital marketing agency that helps businesses get found first through SEO, GEO (AI Search Optimisation), market competitor analysis, paid ads, social media, branding, and smart digital campaigns that actually convert.
With over 23 years of experience, I’ve worked with small businesses, franchisors, and corporates to create strategies that align with real business goals, not just metrics. My approach is simple: clarity, connection, and results. From rebranding projects to website launches and Paid Ads campaigns, everything we do is built around measurable growth and genuine impact.
As a keynote speaker, I explore how AI is transforming search and consumer trust, with sessions like “Is AI Killing Google? The Future of Search” and “Consumer Trust in the Digital Age.” My goal is to help business owners and marketers make sense of what’s next in digital marketing and use AI confidently, without the overwhelm.
I’m also a best-selling co-author of She Built It!, a collection of stories and strategies from female entrepreneurs, sharing lessons on resilience, leadership, and building a business that matters.
At the heart of everything I do is a belief that marketing should be empowering, not confusing. I love helping people cut through the noise, focus on what works, and take meaningful action in a rapidly changing digital world.
If you’re curious about AI Search, GEO, or where marketing is heading next, let’s connect. I’m always up for a great conversation that sparks ideas and drives results.
With over 23 years of experience, I’ve worked with small businesses, franchisors, and corporates to create strategies that align with real business goals, not just metrics. My approach is simple: clarity, connection, and results. From rebranding projects to website launches and Paid Ads campaigns, everything we do is built around measurable growth and genuine impact.
As a keynote speaker, I explore how AI is transforming search and consumer trust, with sessions like “Is AI Killing Google? The Future of Search” and “Consumer Trust in the Digital Age.” My goal is to help business owners and marketers make sense of what’s next in digital marketing and use AI confidently, without the overwhelm.
I’m also a best-selling co-author of She Built It!, a collection of stories and strategies from female entrepreneurs, sharing lessons on resilience, leadership, and building a business that matters.
At the heart of everything I do is a belief that marketing should be empowering, not confusing. I love helping people cut through the noise, focus on what works, and take meaningful action in a rapidly changing digital world.
If you’re curious about AI Search, GEO, or where marketing is heading next, let’s connect. I’m always up for a great conversation that sparks ideas and drives results.
Snippet
I'm Jenny Godfrey, Founder and CEO of Concept Designs & Marketing, a digital marketing agency that helps businesses get found first through SEO, ...
Current Experiences
CEO & Creative Director
Concept Designs & Marketing Pty Ltd
Robina Qld Australia
Started: Jul 2001 - Present
Do you want to get great return on investment for your marketing dollar?
At Concept Designs & Marketing we conduct marketing reviews with businesses looking at the 30 key components to marketing in the 21st Century.
Business owners who have taken a marketing review have discovered:
1, They are reactive in their marketing
2, They underestimate the value of their marketing
3, They haven’t identified their ideal client
4, They are not sure how social media fits in with their business
Some of the testimonials I've received are:
“I’ve not had an opportunity like this to see an overall view of marketing to todays audience”
“It has brought so much clarity to the different areas I can focus my marketing”
“I now know I need a marketing plan so I can be more proactive and not throwing marketing money away unnecessarily”
We work with business owners who want to be:
1, Proactive
2, Productive
3, Progressive
Contact me today at [email protected]
At Concept Designs & Marketing we conduct marketing reviews with businesses looking at the 30 key components to marketing in the 21st Century.
Business owners who have taken a marketing review have discovered:
1, They are reactive in their marketing
2, They underestimate the value of their marketing
3, They haven’t identified their ideal client
4, They are not sure how social media fits in with their business
Some of the testimonials I've received are:
“I’ve not had an opportunity like this to see an overall view of marketing to todays audience”
“It has brought so much clarity to the different areas I can focus my marketing”
“I now know I need a marketing plan so I can be more proactive and not throwing marketing money away unnecessarily”
We work with business owners who want to be:
1, Proactive
2, Productive
3, Progressive
Contact me today at [email protected]
Industry: Marketing and Advertising
Company Size: 1-10 (3 staff)
Owner/Manager
Concept-Designs
gold coast, qld, australia
Started: Sep 2001 - Present
With years of design experience working both in a freelance capacity and in team contexts within organisations. I have had opportunity to design a diverse range of material as reflected in my portfolio (www.conceptdesignsandmarketing.com.au), ranging from full business branding, style-guides, book layout, marketing campaign printed media, flyers, reports, marketing consultancy, videography, mobile app development as well as professional website designs.
Industry: n/a
Company Size: n/a (n/a staff)
Contact Information
Emails:
[email protected]
(100) (work)
[email protected]
(100) (personal)
[email protected]
(100) (work)
Phones:
0425 266 783
(100) (mobile)
+61 425 266 783
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/jennygodfrey1
(100)
LinkedIn Posts - Jenny Godfrey
50 post(s) found
Dec 02, 2025 10:31 PM
regular
AI adoption: Why consumers are already ahead of businesses
Over the past year, AI has been the centre of conversations in boardrooms, conferences, and the media. It’s often portrayed as a once-in-a-generation shift for businesses.
But if you look closely, the picture is split in two.
On one hand, businesses are carefully experimenting with AI for internal systems. Gartner Hype Cycle for Artificial Intelligence 2025 makes it clear that most enterprise AI applications are still developing. Teams are trialling tools, but integration and transformation are slower than the hype would suggest.
On the other hand, everyday Australians have jumped in with both feet.
Research shows 36% of Australians are already using AI as a search engine. That’s fast approaching half the population relying on AI for quick answers, advice, and information in their daily lives.
This mismatch is critical. Businesses might take years to fully embed AI into workflows, but consumers have already changed how they search, shop, and make decisions.
The question isn’t when AI will arrive, it’s already here in consumer behaviour.
The real challenge is: will your business be part of the results they see when they search?
To stay visible, businesses need to think beyond traditional SEO and build strategies that prepare content for AI-driven discovery. That means:
✔ Writing in a way that’s easy for AI tools to interpret
✔ Ensuring authority and trustworthiness online
✔ Keeping content fresh, relevant, and up to date
Big technological shifts don’t happen overnight for businesses, but they do for consumers. We’ve seen this before with the internet: businesses hesitated, while customers changed their habits almost instantly.
The lesson is simple: don’t wait for AI to transform your internal processes before you act. Optimise your online search strategy now because that’s where your customers already are.
Over the past year, AI has been the centre of conversations in boardrooms, conferences, and the media. It’s often portrayed as a once-in-a-generation shift for businesses.
But if you look closely, the picture is split in two.
On one hand, businesses are carefully experimenting with AI for internal systems. Gartner Hype Cycle for Artificial Intelligence 2025 makes it clear that most enterprise AI applications are still developing. Teams are trialling tools, but integration and transformation are slower than the hype would suggest.
On the other hand, everyday Australians have jumped in with both feet.
Research shows 36% of Australians are already using AI as a search engine. That’s fast approaching half the population relying on AI for quick answers, advice, and information in their daily lives.
This mismatch is critical. Businesses might take years to fully embed AI into workflows, but consumers have already changed how they search, shop, and make decisions.
The question isn’t when AI will arrive, it’s already here in consumer behaviour.
The real challenge is: will your business be part of the results they see when they search?
To stay visible, businesses need to think beyond traditional SEO and build strategies that prepare content for AI-driven discovery. That means:
✔ Writing in a way that’s easy for AI tools to interpret
✔ Ensuring authority and trustworthiness online
✔ Keeping content fresh, relevant, and up to date
Big technological shifts don’t happen overnight for businesses, but they do for consumers. We’ve seen this before with the internet: businesses hesitated, while customers changed their habits almost instantly.
The lesson is simple: don’t wait for AI to transform your internal processes before you act. Optimise your online search strategy now because that’s where your customers already are.
9 comments
Author:
Jenny Godfrey
Nov 27, 2025 10:31 PM
regular
🖥️ Website reveal: The Savvy Bidders
The Savvy Bidders had a clear vision for their brand, and we worked closely with them to bring it to life online, translating their buyer’s advocacy expertise into a digital presence that builds trust and reflects their professionalism.
📈 Built for visibility, performance, and long-term growth
📱 Mobile-first, clean, and conversion-focused
🧭 Clear user journey and strong service messaging
🧑💼 Profile and bio integration that positions the team as approachable and experienced
The result: a website that’s not only easy to navigate, but one that truly supports our client’s growth goals.
We love partnering with business owners to create websites that are more than just “online brochures.” They need to work behind the scenes, attracting the right traffic, supporting visibility in AI and traditional search, and helping people convert with confidence.
Feeling like your current website isn’t quite cutting it? Let’s talk about how we can create something that does justice to your business - get in touch today.
#WebsiteDesign #SEO #DigitalStrategy #ConceptDesignsandMarketing #UXDesign #BusinessGrowth #LinkedInBusiness
The Savvy Bidders had a clear vision for their brand, and we worked closely with them to bring it to life online, translating their buyer’s advocacy expertise into a digital presence that builds trust and reflects their professionalism.
📈 Built for visibility, performance, and long-term growth
📱 Mobile-first, clean, and conversion-focused
🧭 Clear user journey and strong service messaging
🧑💼 Profile and bio integration that positions the team as approachable and experienced
The result: a website that’s not only easy to navigate, but one that truly supports our client’s growth goals.
We love partnering with business owners to create websites that are more than just “online brochures.” They need to work behind the scenes, attracting the right traffic, supporting visibility in AI and traditional search, and helping people convert with confidence.
Feeling like your current website isn’t quite cutting it? Let’s talk about how we can create something that does justice to your business - get in touch today.
#WebsiteDesign #SEO #DigitalStrategy #ConceptDesignsandMarketing #UXDesign #BusinessGrowth #LinkedInBusiness
1 comments
Author:
Jenny Godfrey
Nov 21, 2025 04:05 AM
regular
Tuesday 25 November | 12:00 PM AEDT
Following strong interest after The Business Show at ICC Sydney, I will be re-running my session on how AI is reshaping lead generation and digital visibility.
This concise, practical webinar is designed for business owners and marketers looking to understand how to stay competitive in a changing search landscape.
In this session, I’ll cover:
• How AI is changing lead generation
• How customers are changing the way they search and find your business
• Key strategies to get noticed by the right people
• Practical tips you can start using immediately
This session is free to attend, and all are welcome.
Register here: https://lnkd.in/gyz7T288
#LeadGeneration #AISearch #DigitalMarketing #Webinar #FreeTraining #ConceptDesignsandMarketing
Following strong interest after The Business Show at ICC Sydney, I will be re-running my session on how AI is reshaping lead generation and digital visibility.
This concise, practical webinar is designed for business owners and marketers looking to understand how to stay competitive in a changing search landscape.
In this session, I’ll cover:
• How AI is changing lead generation
• How customers are changing the way they search and find your business
• Key strategies to get noticed by the right people
• Practical tips you can start using immediately
This session is free to attend, and all are welcome.
Register here: https://lnkd.in/gyz7T288
#LeadGeneration #AISearch #DigitalMarketing #Webinar #FreeTraining #ConceptDesignsandMarketing
4 comments
Author:
Jenny Godfrey
Nov 09, 2025 05:34 AM
regular
A big congratulations to Cecilia Xu!
Cecilia is the lucky winner of our Accommodation Prize Draw from the Space Invaders Competition at #TheBusinessShowAustralia. She’s heading off to enjoy two nights in sunny Port Douglas!
A huge thank-you to everyone who stopped by our stand, played a few rounds of Space Invaders, and chatted with us about AI Search, GEO, and how businesses can be found first in the age of AI.
#TheBusinessShowAustralia #AIsearch #LeadGeneration #GEO #SpaceInvadersChallenge #ConceptDesignsAndMarketing
Cecilia is the lucky winner of our Accommodation Prize Draw from the Space Invaders Competition at #TheBusinessShowAustralia. She’s heading off to enjoy two nights in sunny Port Douglas!
A huge thank-you to everyone who stopped by our stand, played a few rounds of Space Invaders, and chatted with us about AI Search, GEO, and how businesses can be found first in the age of AI.
#TheBusinessShowAustralia #AIsearch #LeadGeneration #GEO #SpaceInvadersChallenge #ConceptDesignsAndMarketing
2 comments
Author:
Jenny Godfrey
Nov 08, 2025 06:30 AM
regular
Huge congrats to Briana Graydon from @Pink Cow Social , our Space Invaders leaderboard champion with a score of 1125, from #thebusinessshowaustralia 🕹️
Briana’s prize? A Market Competitor Analysis + AI Search Audit valued at $595 + GST, to help her business be found first in the age of AI.
Thanks to everyone who visited our stand and joined the fun. What a fantastic event!
#SpaceInvadersChallenge #AIsearch #LeadGeneration #GEO #PinkCowSocial #TheBusinessShowAustralia #ConceptDesignsAndMarketing
Briana’s prize? A Market Competitor Analysis + AI Search Audit valued at $595 + GST, to help her business be found first in the age of AI.
Thanks to everyone who visited our stand and joined the fun. What a fantastic event!
#SpaceInvadersChallenge #AIsearch #LeadGeneration #GEO #PinkCowSocial #TheBusinessShowAustralia #ConceptDesignsAndMarketing
0 comments
Author:
Jenny Godfrey
Nov 05, 2025 11:13 AM
regular
Earlier today at #TheBusinessShowAustralia, I had the pleasure of speaking with business owners about something that’s changing faster than most realise...how AI search is reshaping lead generation.
We explored how Generative Engine Optimisation (GEO) is helping businesses stay discoverable in AI-generated results, and shared practical ways to make sure you are connecting with your customers in an AI-driven world.
It was encouraging to see how many businesses are ready to embrace this next evolution of search, not with fear, but with curiosity and action.
Thanks too, to the friendly faces in the audience.
We explored how Generative Engine Optimisation (GEO) is helping businesses stay discoverable in AI-generated results, and shared practical ways to make sure you are connecting with your customers in an AI-driven world.
It was encouraging to see how many businesses are ready to embrace this next evolution of search, not with fear, but with curiosity and action.
Thanks too, to the friendly faces in the audience.
7 comments
Author:
Jenny Godfrey
Nov 05, 2025 03:54 AM
regular
Ever wonder what’s really holding your business back online?
Our client shares how Concept Designs & Marketing’s Market Competitor Analysis revealed key website issues and gave them a clear plan to move forward - saving time, effort and frustration.
#ConceptDesigns&Marketing #MarketCompetitorAnalysis #BusinessGrowth
Our client shares how Concept Designs & Marketing’s Market Competitor Analysis revealed key website issues and gave them a clear plan to move forward - saving time, effort and frustration.
#ConceptDesigns&Marketing #MarketCompetitorAnalysis #BusinessGrowth
0 comments
Author:
Jenny Godfrey
Nov 04, 2025 11:49 AM
regular
Back in the high-vis...but this time for The Business Show where we will be exhibiting for the next two days. If you're in Sydney, swing on by...Stand B833.
I'm sure it's not too late to grab your free tickets.
Plus stick around - 4pm tomorrow I'll be talking about Lead Generation it the age of AI....Would love to see some familiar friendly faces in the audience.
I'm sure it's not too late to grab your free tickets.
Plus stick around - 4pm tomorrow I'll be talking about Lead Generation it the age of AI....Would love to see some familiar friendly faces in the audience.
1 comments
Author:
Jenny Godfrey
Oct 29, 2025 11:04 AM
regular
The AI Arcade is Open! 🎮
Next week, we’re bringing a little retro fun to The Business Show Australia at the ICC Wednesday 5th and Thursday 6th November.
Come by our stand (B815) to top the leaderboard in Space Invaders, chat all things AI Search and GEO, and go in the draw to win 2 nights in Port Douglas.
I’ll also be speaking on Wednesday 5th at 4pm, sharing how AI is transforming the way customers find businesses, and what it means for lead generation in the age of AI.
Can’t wait to see you at the stand, swing by and say Hi.
#AIsearch #LeadGeneration #GEO #TheBusinessShow #DigitalMarketing #ICC #ConceptDesignsAndMarketing
Next week, we’re bringing a little retro fun to The Business Show Australia at the ICC Wednesday 5th and Thursday 6th November.
Come by our stand (B815) to top the leaderboard in Space Invaders, chat all things AI Search and GEO, and go in the draw to win 2 nights in Port Douglas.
I’ll also be speaking on Wednesday 5th at 4pm, sharing how AI is transforming the way customers find businesses, and what it means for lead generation in the age of AI.
Can’t wait to see you at the stand, swing by and say Hi.
#AIsearch #LeadGeneration #GEO #TheBusinessShow #DigitalMarketing #ICC #ConceptDesignsAndMarketing
6 comments
Author:
Jenny Godfrey
Oct 25, 2025 01:32 PM
regular
A big congratulations to MJ Leckie Carpentry on the grand opening of their new showroom on the Northern Beaches.
I dropped by today to see it in person, and it’s everything you’d expect from Mike and his team. Refined craftsmanship, clever design, and a true passion for outdoor living.
If you’ve been dreaming of a new deck, pergola, or outdoor kitchen, this is the place to start. Mike is a master craftsman who brings experience, skill and a passion for what he does to every project, and it shows in every detail.
It’s been a pleasure working alongside MJ Leckie Carpentry and seeing their business continue to grow.
Check out their new showroom and see what’s possible for your outdoor space.
Huge congrats again to Mike and Megan on this exciting milestone!
#NorthernBeaches #MJLeckieCarpentry #Decks #Pergolas #OutdoorKitchens #ShowroomOpening
I dropped by today to see it in person, and it’s everything you’d expect from Mike and his team. Refined craftsmanship, clever design, and a true passion for outdoor living.
If you’ve been dreaming of a new deck, pergola, or outdoor kitchen, this is the place to start. Mike is a master craftsman who brings experience, skill and a passion for what he does to every project, and it shows in every detail.
It’s been a pleasure working alongside MJ Leckie Carpentry and seeing their business continue to grow.
Check out their new showroom and see what’s possible for your outdoor space.
Huge congrats again to Mike and Megan on this exciting milestone!
#NorthernBeaches #MJLeckieCarpentry #Decks #Pergolas #OutdoorKitchens #ShowroomOpening
0 comments
Author:
Jenny Godfrey
Oct 24, 2025 04:53 AM
regular
You can tell a lot about a team by their favourite emojis.
Today’s team meeting question was simple but revealing:
All emojis are being deleted except for five — which ones are you saving?
The responses were pure gold. A mix of emotion, humour, and honesty… flashing through 🤬, rolling our eyes with 🙄, giving thanks with 🙏, cringing at 😬, and finishing off with full-on belly laughs 🤣.
It might sound lighthearted, but it sparked an unexpectedly insightful conversation about communication. Emojis have become a small but powerful part of how we express tone, emotion, and connection, especially when most of our conversations happen online.
It reminded us that every team has its own language; a shared shorthand built on inside jokes, reactions, and those go-to emojis that perfectly capture the moment.
Check out our full emoji lineup below, then tell us:
👉 What five would you save if the rest disappeared forever?
#TeamVibes #WorkCulture #EmojiChallenge #OfficeLife #ConceptDesignsandMarketing
Today’s team meeting question was simple but revealing:
All emojis are being deleted except for five — which ones are you saving?
The responses were pure gold. A mix of emotion, humour, and honesty… flashing through 🤬, rolling our eyes with 🙄, giving thanks with 🙏, cringing at 😬, and finishing off with full-on belly laughs 🤣.
It might sound lighthearted, but it sparked an unexpectedly insightful conversation about communication. Emojis have become a small but powerful part of how we express tone, emotion, and connection, especially when most of our conversations happen online.
It reminded us that every team has its own language; a shared shorthand built on inside jokes, reactions, and those go-to emojis that perfectly capture the moment.
Check out our full emoji lineup below, then tell us:
👉 What five would you save if the rest disappeared forever?
#TeamVibes #WorkCulture #EmojiChallenge #OfficeLife #ConceptDesignsandMarketing
3 comments
Author:
Jenny Godfrey
Sep 30, 2025 05:02 AM
regular
Ever wondered how AI search tools find their info? Unlike Google and Bing, AI tools like ChatGPT, Gemini, or Perplexity, don’t just crawl your website, they pull from trusted sources - think newsletters, industry blogs, Wikipedia, Reddit, and more.
If your brand isn’t mentioned outside your website, you could be invisible. The key: get cited, show up in blogs, videos, and online conversations.
It’s not just SEO anymore, it’s about trust. Want to learn how your business can be found in AI search? Call us on (02) 8527 0852.
#ConceptDesigns&Marketing #AIsearch #DigitalMarketing #ContentMarketing #SEO #OnlineVisibility
If your brand isn’t mentioned outside your website, you could be invisible. The key: get cited, show up in blogs, videos, and online conversations.
It’s not just SEO anymore, it’s about trust. Want to learn how your business can be found in AI search? Call us on (02) 8527 0852.
#ConceptDesigns&Marketing #AIsearch #DigitalMarketing #ContentMarketing #SEO #OnlineVisibility
0 comments
Author:
Jenny Godfrey
Sep 26, 2025 04:52 AM
quote
I was recently a part of a webinar by Wildflame Outdoors, all about the Broil King BBQs. Have you guys seen these...they are the BBQs of all BBQs! I left the webinar seriously needing to get one! And with these warmer evenings who doesn't love a great spring BBQ.
0 comments
Author:
Jenny Godfrey
Sep 26, 2025 04:22 AM
regular
Curious how tools like ChatGPT, Perplexity, or Gemini decide what content to show you and whether it’s even accurate? Unlike Google or Bing, AI search tools don’t just crawl every page. They rely on trusted, structured sources.
That means your content needs to be accurate, consistent and properly cited to get noticed.
Want to see how your content stacks up? Try our free AI Visibility Score or give us a call at 02 8527 0852.
#ConceptDesigns&Marketing #AIsearch #DigitalMarketing #ContentMarketing #SEO #OnlineVisibility
That means your content needs to be accurate, consistent and properly cited to get noticed.
Want to see how your content stacks up? Try our free AI Visibility Score or give us a call at 02 8527 0852.
#ConceptDesigns&Marketing #AIsearch #DigitalMarketing #ContentMarketing #SEO #OnlineVisibility
9 comments
Author:
Jenny Godfrey
Sep 22, 2025 03:15 AM
regular
What spaces inspire your creativity?
Mine is often sitting out in the sun, and to top it off, somewhere with a great view.
It is a beautiful day here in Sydney today. It is a North Harbour outdoor office kind of day….
#conceptdesignsandmarketing
#inspiringcreativity
#marketinginspiration
Mine is often sitting out in the sun, and to top it off, somewhere with a great view.
It is a beautiful day here in Sydney today. It is a North Harbour outdoor office kind of day….
#conceptdesignsandmarketing
#inspiringcreativity
#marketinginspiration
0 comments
Author:
Jenny Godfrey
Sep 19, 2025 12:30 AM
regular
Still guessing what your competitors are doing online?
Our Market Competitor Analysis gives you a clear picture so you can make smarter moves, not noisy ones. You will see:
✅ What your audience is actually searching for
✅ Where competitors win and where the gaps are
✅ How to sharpen your website messaging
✅ Actions for SEO, Google Ads, and GEO
Stop guessing. Start using real data to stand out.
Give us a call to get started today: 02 8527 0852 📲
Or learn more at https://zurl.co/HFnAa
#CompetitorAnalysis #DigitalMarketing #MarketingStrategy #ConceptDesignsandMarketing
Our Market Competitor Analysis gives you a clear picture so you can make smarter moves, not noisy ones. You will see:
✅ What your audience is actually searching for
✅ Where competitors win and where the gaps are
✅ How to sharpen your website messaging
✅ Actions for SEO, Google Ads, and GEO
Stop guessing. Start using real data to stand out.
Give us a call to get started today: 02 8527 0852 📲
Or learn more at https://zurl.co/HFnAa
#CompetitorAnalysis #DigitalMarketing #MarketingStrategy #ConceptDesignsandMarketing
0 comments
Author:
Jenny Godfrey
Sep 18, 2025 10:03 AM
regular
Adding more variety to my week...today facilitating a webinar for a client, as they introduce Broil King to retailers in Australia with special guests joining us from Broil King head office in Canada.
By the end we were all wanting to fire up a BBQ and enjoy a juicy steak and chargrilled vegies!
#BroilKingAustralia #conceptdesignsandmarketing
By the end we were all wanting to fire up a BBQ and enjoy a juicy steak and chargrilled vegies!
#BroilKingAustralia #conceptdesignsandmarketing
1 comments
Author:
Jenny Godfrey
Sep 17, 2025 06:41 AM
regular
I am one for liking a bit of variety in my week. I’ve never been the type of person who enjoys sticking to too much routine and same, same.
Today I got to help a client set up for a tradeshow over the next couple of days.
If you are in the hospitality industry and interested to see the latest opportunities from variety of suppliers, head down to the No Vacancy exhibition at the ICC for Wednesday and Thursday this week.
And be sure to head across to stand number 1058 and visit the team from The Vend Shop.
#novacancy #thevendshop
Today I got to help a client set up for a tradeshow over the next couple of days.
If you are in the hospitality industry and interested to see the latest opportunities from variety of suppliers, head down to the No Vacancy exhibition at the ICC for Wednesday and Thursday this week.
And be sure to head across to stand number 1058 and visit the team from The Vend Shop.
#novacancy #thevendshop
0 comments
Author:
Jenny Godfrey
Sep 17, 2025 12:31 AM
regular
Tired of ticking off tasks but not seeing results?
At Concept Designs & Marketing, we build clear, tailored strategies that actually move the needle for your goals.
Ready to get clear on your marketing? Give us a call on 02 8527 0852.
#MarketingStrategy #BusinessGrowth #ConceptDesignsandMarketing #DigitalMarketing #ClarityNotChaos
At Concept Designs & Marketing, we build clear, tailored strategies that actually move the needle for your goals.
Ready to get clear on your marketing? Give us a call on 02 8527 0852.
#MarketingStrategy #BusinessGrowth #ConceptDesignsandMarketing #DigitalMarketing #ClarityNotChaos
0 comments
Author:
Jenny Godfrey
Sep 16, 2025 03:17 AM
regular
If your website feels more like a digital ghost town than a lead-converting machine, it’s time for a glow-up.
At Concept Designs & Marketing, we don’t just make websites look good, we build sites that work hard behind the scenes.
✅ Engaging designs
✅ Fast load times
✅ Mobile-first layouts
✅ Seamless conversions
So, tell us, is your website your business’s best wingman… or a total liability?
Ready to feel proud of your online presence? Reach out to us today, we’d love to create a website that actually does your business justice.
#WebsiteDesign #WebDevelopment #ConceptDesignsandMarketing #DigitalMarketing #AustralianBusiness
At Concept Designs & Marketing, we don’t just make websites look good, we build sites that work hard behind the scenes.
✅ Engaging designs
✅ Fast load times
✅ Mobile-first layouts
✅ Seamless conversions
So, tell us, is your website your business’s best wingman… or a total liability?
Ready to feel proud of your online presence? Reach out to us today, we’d love to create a website that actually does your business justice.
#WebsiteDesign #WebDevelopment #ConceptDesignsandMarketing #DigitalMarketing #AustralianBusiness
2 comments
Author:
Jenny Godfrey
Aug 29, 2025 12:30 AM
regular
Is your business missing out on tenders to a competitor?
I recently spoke with a business owner, Kara, who told me, “I just lost a great tender to a competitor.” My first question? “Have you done a market competitor analysis to see what market-share your competitor has?”
With over 23 years of experience in digital marketing, we know how to uncover exactly what your audience is searching for and how to improve your website and messaging to stand out.
Kara walked away with clear actions for her website, Google Ads, and LinkedIn content. You can too.
If your business applies for tenders, reach out to us today for a Market Competitor Analysis to understand exactly where you need to improve your website and messaging to put your best business-foot forward for your next tender application: https://lnkd.in/gZEaA3df
#MarketCompetitorAnalysis #DigitalMarketing #TenderSuccess #MarketingStrategy #ConceptDesignsandMarketing
I recently spoke with a business owner, Kara, who told me, “I just lost a great tender to a competitor.” My first question? “Have you done a market competitor analysis to see what market-share your competitor has?”
With over 23 years of experience in digital marketing, we know how to uncover exactly what your audience is searching for and how to improve your website and messaging to stand out.
Kara walked away with clear actions for her website, Google Ads, and LinkedIn content. You can too.
If your business applies for tenders, reach out to us today for a Market Competitor Analysis to understand exactly where you need to improve your website and messaging to put your best business-foot forward for your next tender application: https://lnkd.in/gZEaA3df
#MarketCompetitorAnalysis #DigitalMarketing #TenderSuccess #MarketingStrategy #ConceptDesignsandMarketing
0 comments
Author:
Jenny Godfrey
Aug 27, 2025 09:21 PM
regular
Are you seeing fewer clicks to your website? You’re not alone. As more and more people turn to AI tools for searches, their answers are appearing as summaries, overviews and answers right there on the search page, no clicks through to websites needed.
The primary question to ask is whether your business will show in AI searches when your audience search ChatGPT for example. Your great content alone won’t necessarily cut it anymore. It also needs to be structured in a way that AI tools can reference you as an answer to the query.
That’s where Generative Engine Optimisation (GEO) comes in. We are generating leads through AI tools such as ChatGPT and Perplexity AI for our clients. Using our strategies, you can ensure your business gets referenced on AI tools. Want in?
Give us a call on 02 8527 0852 and let’s get your business visible in the AI search world!
The primary question to ask is whether your business will show in AI searches when your audience search ChatGPT for example. Your great content alone won’t necessarily cut it anymore. It also needs to be structured in a way that AI tools can reference you as an answer to the query.
That’s where Generative Engine Optimisation (GEO) comes in. We are generating leads through AI tools such as ChatGPT and Perplexity AI for our clients. Using our strategies, you can ensure your business gets referenced on AI tools. Want in?
Give us a call on 02 8527 0852 and let’s get your business visible in the AI search world!
0 comments
Author:
Jenny Godfrey
Aug 27, 2025 12:31 AM
regular
How well do you really know your industry?
Your market. Your competitors. The trends shaping what customers want next.
If you don’t have a clear picture, it’s easy to waste time and money on marketing that misses the mark.
Our Market Competitor Analysis gives you the insights you need to sharpen your messaging, see what others are doing, and find opportunities to stand out.
Find out more: https://lnkd.in/gZEaA3df
#CompetitorAnalysis #IndustryTrends #DigitalMarketing #MarketingInsights #ConceptDesignsandMarketing
Your market. Your competitors. The trends shaping what customers want next.
If you don’t have a clear picture, it’s easy to waste time and money on marketing that misses the mark.
Our Market Competitor Analysis gives you the insights you need to sharpen your messaging, see what others are doing, and find opportunities to stand out.
Find out more: https://lnkd.in/gZEaA3df
#CompetitorAnalysis #IndustryTrends #DigitalMarketing #MarketingInsights #ConceptDesignsandMarketing
0 comments
Author:
Jenny Godfrey
Aug 26, 2025 03:47 AM
regular
What's been the biggest shift you've noticed when doing an online search lately?
AI search is changing the game. Instead of sifting through ten blue links, people are asking AI tools and getting a direct answer.
That changes the game for businesses. It’s not enough to just rank on Google or Bing. Your content needs to be clear, trustworthy, and structured so AI can actually use it to answer questions.
This is where a lot of businesses will get left behind. If you want your customers to find you in an AI-driven world, you need to plan for it now.
Learn more about creating content that actually gets found: concept-designs.com.au/geo
#DigitalMarketing #AISearch #ContentStrategy #MarketingForBusiness #GEO #ConceptDesignsandMarketing
AI search is changing the game. Instead of sifting through ten blue links, people are asking AI tools and getting a direct answer.
That changes the game for businesses. It’s not enough to just rank on Google or Bing. Your content needs to be clear, trustworthy, and structured so AI can actually use it to answer questions.
This is where a lot of businesses will get left behind. If you want your customers to find you in an AI-driven world, you need to plan for it now.
Learn more about creating content that actually gets found: concept-designs.com.au/geo
#DigitalMarketing #AISearch #ContentStrategy #MarketingForBusiness #GEO #ConceptDesignsandMarketing
2 comments
Author:
Jenny Godfrey
Aug 14, 2025 12:10 PM
repost
Live with Restream, August 13
2 comments
Author:
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Aug 14, 2025 04:49 AM
regular
Worried AI search will hurt your business?
The truth: it’s a huge opportunity if you adapt. Create clear, helpful, trustworthy content and you can show up ahead of big brands.
Let’s get your business AI-search ready. Find ouy where you stand with our AI Visibility Calculator: https://lnkd.in/gJVxPpqn
#AISearch #DigitalMarketing #SmallBusinessMarketing #SEO #ConceptDesignsandMarketing
The truth: it’s a huge opportunity if you adapt. Create clear, helpful, trustworthy content and you can show up ahead of big brands.
Let’s get your business AI-search ready. Find ouy where you stand with our AI Visibility Calculator: https://lnkd.in/gJVxPpqn
#AISearch #DigitalMarketing #SmallBusinessMarketing #SEO #ConceptDesignsandMarketing
0 comments
Author:
Jenny Godfrey
Aug 13, 2025 07:54 AM
regular
Shout out to @gunnar Habitz. Looking forward to hearing your session this afternoon. Thanks for the opportunity to take part in your panel at the DigiMarCon 2025.
What a great day, meeting industry leaders and influencers. Loved the sessions and catching up with fellow digital marketers.
Here's to another great day tomorrow.
What a great day, meeting industry leaders and influencers. Loved the sessions and catching up with fellow digital marketers.
Here's to another great day tomorrow.
0 comments
Author:
Jenny Godfrey
Aug 12, 2025 11:24 PM
regular
“What I had in my head was very different to what you actually discovered.” – Louise
After her Market Competitor Analysis, Louise realised her audience wasn’t who she thought it was. The insights flipped her marketing approach on its head and opened new opportunities to connect with the right people.
#MarketCompetitorAnalysis #MarketInsights #DigitalMarketing #KnowYourMarket #ConceptDesignsandMarketing
After her Market Competitor Analysis, Louise realised her audience wasn’t who she thought it was. The insights flipped her marketing approach on its head and opened new opportunities to connect with the right people.
#MarketCompetitorAnalysis #MarketInsights #DigitalMarketing #KnowYourMarket #ConceptDesignsandMarketing
1 comments
Author:
Jenny Godfrey
Aug 05, 2025 02:07 AM
regular
Your customers are asking ChatGPT… and you’re nowhere to be found.
That’s the reality many business owners are facing right now, and many don’t realise it’s happening.
I'd love to invite you to my upcoming presentation, “Your Customers Are Asking ChatGPT, And You’re Nowhere to Be Found?”.
I’ll unpack the shift from traditional SEO to GEO (Generative Engine Optimisation), and why it matters now, more than ever.
1, Google’s dominance is being challenged.
2, People are searching for businesses using AI tools like ChatGPT, Gemini, Perplexity, and other AI tools.
3, AI doesn’t rank content like Google and Bing, it summarises information based on trust, citations, and structured data.
So the question is:
Is your business showing up in these AI-generated responses? Or are you being left behind?
In this session, I’ll share:
* How AI search is changing customer behaviour
* Why GEO is a completely different approach from SEO
* What steps you can take right now to improve your visibility
* How to get cited as a “trusted source” in AI tools
* Free tools to find out how visible you are in AI search
If you’re a business owner, marketer, or content creator, you can’t afford to ignore this shift.
Date: 15th August 2025
Where: South Narrabeen Surf Club
Time: 6.45am
RSVP: [email protected] by 13 August 2025
#AIsearch #GEO #AIvisibility #ChatGPTMarketing #DigitalMarketingAustralia #SEO #AIsearchstrategy #conceptdesignsmarketing #smallbusinessvisibility #futureofsearch
That’s the reality many business owners are facing right now, and many don’t realise it’s happening.
I'd love to invite you to my upcoming presentation, “Your Customers Are Asking ChatGPT, And You’re Nowhere to Be Found?”.
I’ll unpack the shift from traditional SEO to GEO (Generative Engine Optimisation), and why it matters now, more than ever.
1, Google’s dominance is being challenged.
2, People are searching for businesses using AI tools like ChatGPT, Gemini, Perplexity, and other AI tools.
3, AI doesn’t rank content like Google and Bing, it summarises information based on trust, citations, and structured data.
So the question is:
Is your business showing up in these AI-generated responses? Or are you being left behind?
In this session, I’ll share:
* How AI search is changing customer behaviour
* Why GEO is a completely different approach from SEO
* What steps you can take right now to improve your visibility
* How to get cited as a “trusted source” in AI tools
* Free tools to find out how visible you are in AI search
If you’re a business owner, marketer, or content creator, you can’t afford to ignore this shift.
Date: 15th August 2025
Where: South Narrabeen Surf Club
Time: 6.45am
RSVP: [email protected] by 13 August 2025
#AIsearch #GEO #AIvisibility #ChatGPTMarketing #DigitalMarketingAustralia #SEO #AIsearchstrategy #conceptdesignsmarketing #smallbusinessvisibility #futureofsearch
4 comments
Author:
Jenny Godfrey
Jul 30, 2025 07:50 AM
regular
Have you noticed a drop in your website traffic? With AI Search, instead of visiting your website, users receive instant answers directly from cited content, eliminating the need for clicks.
But don’t worry - if your brand is being cited, you have a good chance of still showing up in AI tools such as ChatGPT, Perplexity AI, and Gemini.
Are you curious to know how likely you are to show up in an AI Search? Head across to our free AI Search Calculator and find out if your website will be found in an AI search or if you have some work to do.
Call us on 02 8527 0852. Let’s ensure your business remains visible in the AI era.
https://lnkd.in/gADbCZT7
But don’t worry - if your brand is being cited, you have a good chance of still showing up in AI tools such as ChatGPT, Perplexity AI, and Gemini.
Are you curious to know how likely you are to show up in an AI Search? Head across to our free AI Search Calculator and find out if your website will be found in an AI search or if you have some work to do.
Call us on 02 8527 0852. Let’s ensure your business remains visible in the AI era.
https://lnkd.in/gADbCZT7
5 comments
Author:
Jenny Godfrey
Jul 23, 2025 09:05 AM
regular
Should your business still invest in SEO?
With tools like ChatGPT and Google’s AI features changing search, it’s a fair question.
The answer? 100% yes.
AI relies on well-optimised content to deliver answers, so SEO combined with AI strategies (such as Generative Engine Optimisation) is the best way to keep your business visible and stay competitive.
Want to see how ready you are? Try our AI Visibility Calculator today.
👉 https://lnkd.in/gJVxPpqn
#SEO #AISearch #GEO #DigitalMarketing #MarketingStrategy #ConceptDesignsandMarketing
With tools like ChatGPT and Google’s AI features changing search, it’s a fair question.
The answer? 100% yes.
AI relies on well-optimised content to deliver answers, so SEO combined with AI strategies (such as Generative Engine Optimisation) is the best way to keep your business visible and stay competitive.
Want to see how ready you are? Try our AI Visibility Calculator today.
👉 https://lnkd.in/gJVxPpqn
#SEO #AISearch #GEO #DigitalMarketing #MarketingStrategy #ConceptDesignsandMarketing
1 comments
Author:
Jenny Godfrey
Jul 18, 2025 10:03 AM
regular
When was the last time you searched for something online? 👀 Did you use Google, Bing, or did you use an AI platform?
More and more people are using chat tools to get quick answers, not just clicking through search results. That means the way your business gets found online is changing.
Google’s still around, but it’s no longer the only player. If your business is only focusing on SEO, you could be missing out.
We’ve put together a free tool to help you check the likelihood your business will be found in an AI search tool. It’s quick, simple and gives you a clear picture of where you stand.
Try it now or give us a call on (02) 8527 0852 if you’d like help understanding where to start.
https://lnkd.in/gADbCZT7
More and more people are using chat tools to get quick answers, not just clicking through search results. That means the way your business gets found online is changing.
Google’s still around, but it’s no longer the only player. If your business is only focusing on SEO, you could be missing out.
We’ve put together a free tool to help you check the likelihood your business will be found in an AI search tool. It’s quick, simple and gives you a clear picture of where you stand.
Try it now or give us a call on (02) 8527 0852 if you’d like help understanding where to start.
https://lnkd.in/gADbCZT7
1 comments
Author:
Jenny Godfrey
Jul 17, 2025 01:43 PM
regular
Your website might look great on desktop…But have you checked it on your phone lately?
Pinching to zoom, buttons too small to tap, weird formatting? 😬
In 2025, mobile-first design isn’t optional, it’s essential. With most people browsing, scrolling, and shopping from their phones, your website needs to look good and work flawlessly on every screen size.
At Concept Designs & Marketing, we design and develop websites that:
✅ Look sharp on mobile, tablet AND desktop
✅ Load lightning fast
✅ Keep your customers clicking (not zooming and swearing)
🔧 Already have a site? We can optimise what’s there.
🚀 Starting from scratch? We’ll help you launch with confidence.
Are you ready for a mobile-friendly site that actually keeps up with your business?
Find out more about how we can help your website stand out against your competition: https://lnkd.in/gDpuexkx.
#mobilefirst #websitedesign #responsivewebdesign #conceptdesignsandmarketing #australianbusiness #digitalmarketing #websiterevamp #uxdesign
Pinching to zoom, buttons too small to tap, weird formatting? 😬
In 2025, mobile-first design isn’t optional, it’s essential. With most people browsing, scrolling, and shopping from their phones, your website needs to look good and work flawlessly on every screen size.
At Concept Designs & Marketing, we design and develop websites that:
✅ Look sharp on mobile, tablet AND desktop
✅ Load lightning fast
✅ Keep your customers clicking (not zooming and swearing)
🔧 Already have a site? We can optimise what’s there.
🚀 Starting from scratch? We’ll help you launch with confidence.
Are you ready for a mobile-friendly site that actually keeps up with your business?
Find out more about how we can help your website stand out against your competition: https://lnkd.in/gDpuexkx.
#mobilefirst #websitedesign #responsivewebdesign #conceptdesignsandmarketing #australianbusiness #digitalmarketing #websiterevamp #uxdesign
1 comments
Author:
Jenny Godfrey
Jul 14, 2025 12:30 AM
regular
Ever noticed an ad that seems to follow you? As annoying as it may be, that’s retargeting, and it’s one of the most effective ways to stay in front of your potential customers.
> Someone visits your website but doesn’t convert?
> Retargeting ads remind them of your business as they browse online.
> This keeps your brand top-of-mind and encourages them to come back.
If you’re not using retargeting in your digital marketing, you may be missing out on valuable conversions. Let’s get your business in front of the right people at the right time.
Reach out today: https://zurl.co/GBtL3 | 02 8527 0852
#Retargeting #DigitalAdvertising #GoogleAds #ConceptDesignsandMarketing
> Someone visits your website but doesn’t convert?
> Retargeting ads remind them of your business as they browse online.
> This keeps your brand top-of-mind and encourages them to come back.
If you’re not using retargeting in your digital marketing, you may be missing out on valuable conversions. Let’s get your business in front of the right people at the right time.
Reach out today: https://zurl.co/GBtL3 | 02 8527 0852
#Retargeting #DigitalAdvertising #GoogleAds #ConceptDesignsandMarketing
1 comments
Author:
Jenny Godfrey
Jul 09, 2025 12:30 AM
regular
Do you have links to third-party platforms on your website? Have you considered the impact this can have on your rankings when you direct traffic away from your website.
If you're linking to booking platforms, catalogues, or other resources, there's a smarter way to keep users engaged: iframe embedding.
Instead of opening a new window or losing your visitor to another site, we can embed that external page directly into yours. This keeps your audience on your site longer, improves user experience, and can even help with your SEO.
Find out more about how it works and what questions you should be asking: https://zurl.co/qY6l8.
#WebsiteTips #WebDesign #SEO #DigitalMarketing #LinkSmarterNotHarder #ConceptDesignsandMarketing
If you're linking to booking platforms, catalogues, or other resources, there's a smarter way to keep users engaged: iframe embedding.
Instead of opening a new window or losing your visitor to another site, we can embed that external page directly into yours. This keeps your audience on your site longer, improves user experience, and can even help with your SEO.
Find out more about how it works and what questions you should be asking: https://zurl.co/qY6l8.
#WebsiteTips #WebDesign #SEO #DigitalMarketing #LinkSmarterNotHarder #ConceptDesignsandMarketing
1 comments
Author:
Jenny Godfrey
Jul 08, 2025 08:53 AM
regular
The way people search online is shifting, and fast. With AI-powered tools like ChatGPT, Perplexity, and Gemini becoming more mainstream, traditional website traffic patterns are changing. But what does that actually mean for your business? And more importantly, should you be concerned?
Read more: https://lnkd.in/gcVba-GW
Read more: https://lnkd.in/gcVba-GW
0 comments
Author:
Jenny Godfrey
Jul 07, 2025 12:31 AM
regular
When Waverly joined Nurse at Call 9 months ago, he knew the branding and marketing needed a refresh. After doing his research, he chose to work with us, and we’re so glad he did!
It’s been a pleasure bringing fresh creativity to the brand and watching the business grow over the past 9 months. Thanks for the kind words, Waverly!
Is your digital marketing strategy in need of a makeover? Shoot us a DM or give us a call today on 02 8527 0852.
#ClientTestimonial #BrandRefresh #MarketingStrategy #DigitalMarketing #ConceptDesignsandMarketing
It’s been a pleasure bringing fresh creativity to the brand and watching the business grow over the past 9 months. Thanks for the kind words, Waverly!
Is your digital marketing strategy in need of a makeover? Shoot us a DM or give us a call today on 02 8527 0852.
#ClientTestimonial #BrandRefresh #MarketingStrategy #DigitalMarketing #ConceptDesignsandMarketing
1 comments
Author:
Jenny Godfrey
Jul 03, 2025 07:31 AM
regular
Now that we've told you that two of the trusted sources AI Search is using is Google (and Bing), have you considered your domain authority and how that may impact you being found in AI Search?
SEO & GEO are all about making your business easy to find organically, without paying for ads. Here are 4 key tips to improve your rankings:
✔ Use clear, structured content that search engines understand (including AI tools)
✔ Focus on valuable, relevant keywords
✔ Improve website speed and mobile usability
✔ Include FAQ's in your content
Need SEO & GEO support? We can help! Find out more: https://zurl.co/po5EE
#SEOtips #GoogleRankings #DigitalMarketing #ConceptDesignsandMarketing
SEO & GEO are all about making your business easy to find organically, without paying for ads. Here are 4 key tips to improve your rankings:
✔ Use clear, structured content that search engines understand (including AI tools)
✔ Focus on valuable, relevant keywords
✔ Improve website speed and mobile usability
✔ Include FAQ's in your content
Need SEO & GEO support? We can help! Find out more: https://zurl.co/po5EE
#SEOtips #GoogleRankings #DigitalMarketing #ConceptDesignsandMarketing
2 comments
Author:
Jenny Godfrey
Shoaib Mughal
Founder & Head of SEO Strategy - High-Performance B2B & eCommerce SEO with Integrity: Turning Traffic into RevenueLinkedIn Profile
Email
Name
Shoaib Mughal
Title
Shoaib Mughal - Founder & Head of SEO Strategy
Headline
Founder & Head of SEO Strategy - High-Performance B2B & eCommerce SEO with Integrity: Turning Traffic into Revenue
Location
Sydney, New South Wales
Summary
Hi, I’m Shoaib Mughal, the Founder and Head of SEO Strategy at Marketix Digital, a leading SEO agency based in Sydney. With over two decades of experience in the online industry, I’ve had the privilege of working with some of the largest organisations in the world, helping them achieve unparalleled success with their search marketing.
At Marketix, we specialise in delivering bespoke SEO solutions that go beyond the basics. Our approach is rooted in understanding the specific intent behind search queries and crafting content that meets those needs head-on.
We don’t rely on outdated tactics like metadata tweaking, crap links, or writing pointless blogs. Instead, we focus on what truly matters:
• Intent-Driven Content: Creating content that specifically addresses the searcher’s intent.
• Strategic Internal Linking: Using appropriate anchor ratios to boost the right pages.
• High-Quality External Backlinks: Securing great backlinks, on great sites, with carefully selected anchor texts.
• Technical SEO Mastery: Ensuring technical excellence across crawl, render, index, cache and serve; especially for large or enterprise-grade websites.
Our results speak for themselves. Here are a few highlights from our successful campaigns:
• True Protein: Achieved #1 Google rankings, significantly boosting their organic sales.
• UNO Home Loans: Achieved #1 ranking for "Online Mortgage Broker". This is hugely competitive.
• Total Image Group: Enhanced their online visibility and customer acquisition.
• Lonely Kids Club: Drove substantial growth in online sales through targeted SEO strategies.
• Cat Wheel: Successfully ranked for competitive keywords above Amazon and Bunnings, leading to #1 market share.
One of our notable achievements includes helping an AI client secure an acquisition by Canva for over $320 million. This success underscores our ability to deliver tangible business outcomes through strategic SEO.
I’m passionate about debunking SEO myths and educating businesses on what really works. Our 24-page quickstart ebook, "How SEO Really Works," is a testament to this commitment, providing actionable insights and strategies to help businesses thrive online. If you'd like a copy just let me know.
Not every business is the right fit for SEO. I only take on clients where I can clearly deliver impact — otherwise, I’ll tell you straight. If you're serious about ranking and revenue, let's chat. If you're still figuring things out, I've got great people I can refer you to.
At Marketix, we specialise in delivering bespoke SEO solutions that go beyond the basics. Our approach is rooted in understanding the specific intent behind search queries and crafting content that meets those needs head-on.
We don’t rely on outdated tactics like metadata tweaking, crap links, or writing pointless blogs. Instead, we focus on what truly matters:
• Intent-Driven Content: Creating content that specifically addresses the searcher’s intent.
• Strategic Internal Linking: Using appropriate anchor ratios to boost the right pages.
• High-Quality External Backlinks: Securing great backlinks, on great sites, with carefully selected anchor texts.
• Technical SEO Mastery: Ensuring technical excellence across crawl, render, index, cache and serve; especially for large or enterprise-grade websites.
Our results speak for themselves. Here are a few highlights from our successful campaigns:
• True Protein: Achieved #1 Google rankings, significantly boosting their organic sales.
• UNO Home Loans: Achieved #1 ranking for "Online Mortgage Broker". This is hugely competitive.
• Total Image Group: Enhanced their online visibility and customer acquisition.
• Lonely Kids Club: Drove substantial growth in online sales through targeted SEO strategies.
• Cat Wheel: Successfully ranked for competitive keywords above Amazon and Bunnings, leading to #1 market share.
One of our notable achievements includes helping an AI client secure an acquisition by Canva for over $320 million. This success underscores our ability to deliver tangible business outcomes through strategic SEO.
I’m passionate about debunking SEO myths and educating businesses on what really works. Our 24-page quickstart ebook, "How SEO Really Works," is a testament to this commitment, providing actionable insights and strategies to help businesses thrive online. If you'd like a copy just let me know.
Not every business is the right fit for SEO. I only take on clients where I can clearly deliver impact — otherwise, I’ll tell you straight. If you're serious about ranking and revenue, let's chat. If you're still figuring things out, I've got great people I can refer you to.
Snippet
Founder & Head of SEO Strategy - High-Performance B2B ... Marketix Digital is a Digital, SEO, and PPC Agency built on the belief that digital marketing ...
Current Experiences
Founder & Managing Director
Marketix Digital
Sydney, New South Wales, Australia
Started: Nov 2018 - Present
Marketix Digital is a Digital, SEO, and PPC Agency built on the belief that digital marketing should be done better—with more transparency, expertise, and real results.
We partner with mid-market and enterprise businesses worldwide, delivering industry-leading SEO, PPC, and Marketing Analytics. Our approach brings enterprise-grade strategy, transparency, and execution to ambitious businesses looking to scale.
We specialise in Enterprise SEO, B2B SEO, and eCommerce SEO, along with complex Technical SEO projects. If your site is facing traffic loss, keyword cannibalisation, or technical challenges related to crawlability, rendering, indexation, caching, or serving, we diagnose and resolve these issues with precision.
Enterprise-level results. Total transparency. A powerful experience.
Want to see what great looks like—or just explore how we can help?
Say hello!
We partner with mid-market and enterprise businesses worldwide, delivering industry-leading SEO, PPC, and Marketing Analytics. Our approach brings enterprise-grade strategy, transparency, and execution to ambitious businesses looking to scale.
We specialise in Enterprise SEO, B2B SEO, and eCommerce SEO, along with complex Technical SEO projects. If your site is facing traffic loss, keyword cannibalisation, or technical challenges related to crawlability, rendering, indexation, caching, or serving, we diagnose and resolve these issues with precision.
Enterprise-level results. Total transparency. A powerful experience.
Want to see what great looks like—or just explore how we can help?
Say hello!
Industry: Marketing and Advertising
Company Size: 1-10 (4 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (work)
[email protected]
(100) (work)
Social Media
LinkedIn:
https://www.linkedin.com/in/shoaibmughal1
(100)
LinkedIn:
https://www.linkedin.com/in/shoaib-mughal-50717b20
(100)
Twitter:
http://twitter.com/TestingJobsSyd
(100)
Twitter:
https://twitter.com/oztestingjobs
(100)
LinkedIn Posts - Shoaib Mughal
50 post(s) found
Dec 04, 2025 02:51 AM
regular
If you want to get exceptional at SEO for ranking commercial pages…
Start by framing everything through buyer psychology.
It lifts dwell time, tightens search intent alignment, and boosts rankings, conversions, and revenue.
In other words, the stuff that actually matters.
Simple idea. Takes nuance and repetitions to master.
---
Something we're applying rigorously across our portfolio of clients.
If you want genuine feedback on one of your commercial pages, DM me.
Start by framing everything through buyer psychology.
It lifts dwell time, tightens search intent alignment, and boosts rankings, conversions, and revenue.
In other words, the stuff that actually matters.
Simple idea. Takes nuance and repetitions to master.
---
Something we're applying rigorously across our portfolio of clients.
If you want genuine feedback on one of your commercial pages, DM me.
1 comments
Author:
Shoaib Mughal
Oct 07, 2025 12:53 AM
regular
If you want to become a better analyst, do this one thing.
Before you start pulling data to solve a problem or fix something, ask yourself:
“What’s the required data I need to make a proper informed decision?”
Most people jump straight into action.
The best ones pause and define what actually matters.
Those are your future leaders.
That’s how you move from busy to effective.
Save this question. Use it every time.
Before you start pulling data to solve a problem or fix something, ask yourself:
“What’s the required data I need to make a proper informed decision?”
Most people jump straight into action.
The best ones pause and define what actually matters.
Those are your future leaders.
That’s how you move from busy to effective.
Save this question. Use it every time.
0 comments
Author:
Shoaib Mughal
Sep 16, 2025 03:41 AM
regular
Rank trackers globally have been impacted by this sudden switch out by Google.
We're paying for a lot of already expensive software and tools that aren't giving us the metrics we need, and it looks like the cost of acquiring the necessary data is about to increase by 10x.
Let's see how this plays out.
https://lnkd.in/ge93yXZn
We're paying for a lot of already expensive software and tools that aren't giving us the metrics we need, and it looks like the cost of acquiring the necessary data is about to increase by 10x.
Let's see how this plays out.
https://lnkd.in/ge93yXZn
0 comments
Author:
Shoaib Mughal
Jul 01, 2025 02:08 PM
quote
New Google update rolling out.
Expected to take up to 3 weeks to complete.
Expected to take up to 3 weeks to complete.
0 comments
Author:
Shoaib Mughal
May 16, 2025 04:40 AM
regular
When a Wordpress plugin steals your rankings, you surgically remove the rot.
During a forensic audit of a new client site, we found an FAQ-accordion plugin quietly inserting self-referencing hrefs on every page.
Because the FAQ headings recycled our core commercial keywords, the site was bleeding relevance and link equity... classic internal cannibalisation that most SEO tools miss.
What we did:
🔍 Isolated the culprit: traced the anchors in DevTools and mapped equity drift in GSC.
🛠 Neutralised it: deployed a custom script that strips both the href and the anchor on render of this accordion — every time, site-wide.
📈 Validated: zero stray links in Chrome Console, cannibalisation warnings gone in Google Search Console.
Next step: push ~500 pages back through fresh indexation to reclaim lost ground.
Most SEOs never dig this deep and touch real technical SEO. That’s why our clients win.
🔗 Your turn: What’s the nastiest “invisible” technical issue you’ve uncovered? Share below, let’s trade war stories.
#TechnicalSEO #AdvancedSEO #SEOAudit #SiteArchitecture #OnPageSEO #SearchEngineOptimisation #GoogleSearchConsole #WebPerformance #DevSEO #SEOTips #WordPressSEO #JavaScriptSEO
During a forensic audit of a new client site, we found an FAQ-accordion plugin quietly inserting self-referencing hrefs on every page.
Because the FAQ headings recycled our core commercial keywords, the site was bleeding relevance and link equity... classic internal cannibalisation that most SEO tools miss.
What we did:
🔍 Isolated the culprit: traced the anchors in DevTools and mapped equity drift in GSC.
🛠 Neutralised it: deployed a custom script that strips both the href and the anchor on render of this accordion — every time, site-wide.
📈 Validated: zero stray links in Chrome Console, cannibalisation warnings gone in Google Search Console.
Next step: push ~500 pages back through fresh indexation to reclaim lost ground.
Most SEOs never dig this deep and touch real technical SEO. That’s why our clients win.
🔗 Your turn: What’s the nastiest “invisible” technical issue you’ve uncovered? Share below, let’s trade war stories.
#TechnicalSEO #AdvancedSEO #SEOAudit #SiteArchitecture #OnPageSEO #SearchEngineOptimisation #GoogleSearchConsole #WebPerformance #DevSEO #SEOTips #WordPressSEO #JavaScriptSEO
4 comments
Author:
Shoaib Mughal
May 09, 2025 07:03 AM
quote
Recommend this SaaS sales role!
HealthPass are making noise, I would jump on it if I were you.
HealthPass are making noise, I would jump on it if I were you.
1 comments
Author:
Shoaib Mughal
May 02, 2025 09:42 AM
regular
Coffee detox. Surprisingly revealing.
It’s remarkable how something so small, so culturally accepted, even encouraged - can subtly shape your mood, focus, and energy… until you step away from it.
I genuinely didn’t realise how deep the dependency ran.
Now I do.
Caffeine doesn’t create energy, it binds to adenosine receptors, blocking the neurotransmitter that signals sleep pressure.
You feel “on,” but the fatigue doesn’t go away... it builds in the background.
When the caffeine fades, it all arrives at once; a crash disguised as tiredness, but really just a long-avoided debt.
Without it, I’ve noticed something unexpected:
Greater clarity. More sustainable focus. A deeper sense of mental ownership.
A quieter mind. A steadier rhythm.
The kind of clarity that doesn’t push, it pulls.
The ability to drop fully into presence, and let that presence speak louder than noise ever could.
For anyone leading teams, driving strategy, or simply wanting to reclaim their cognitive edge - it’s worth asking:
Who are you when there’s nothing left to reach for but yourself?
It’s remarkable how something so small, so culturally accepted, even encouraged - can subtly shape your mood, focus, and energy… until you step away from it.
I genuinely didn’t realise how deep the dependency ran.
Now I do.
Caffeine doesn’t create energy, it binds to adenosine receptors, blocking the neurotransmitter that signals sleep pressure.
You feel “on,” but the fatigue doesn’t go away... it builds in the background.
When the caffeine fades, it all arrives at once; a crash disguised as tiredness, but really just a long-avoided debt.
Without it, I’ve noticed something unexpected:
Greater clarity. More sustainable focus. A deeper sense of mental ownership.
A quieter mind. A steadier rhythm.
The kind of clarity that doesn’t push, it pulls.
The ability to drop fully into presence, and let that presence speak louder than noise ever could.
For anyone leading teams, driving strategy, or simply wanting to reclaim their cognitive edge - it’s worth asking:
Who are you when there’s nothing left to reach for but yourself?
0 comments
Author:
Shoaib Mughal
Mar 13, 2025 11:31 PM
quote
Another Google Algorithm update launched.
The rollout may take up to 2 weeks to complete.
Possibly longer, knowing Google.
Good luck!
The rollout may take up to 2 weeks to complete.
Possibly longer, knowing Google.
Good luck!
1 comments
Author:
Shoaib Mughal
Feb 27, 2025 01:48 AM
regular
Hitting some absolute monstrous SEO growth with this b2b company.
Pure highly custom strategy & execution.
If you're interested in getting high-performance SEO results like this, dm me.
Pure highly custom strategy & execution.
If you're interested in getting high-performance SEO results like this, dm me.
0 comments
Author:
Shoaib Mughal
Feb 21, 2025 07:45 AM
repost
SEOs / Marketing Managers - things you can do with an eCom category page:
Things I'd do for category pages:
1. Compare SKU counts compared to competitors
2. Test SKU counts per page i.e. 12 / 24
3. Ensure pagination series for category is noindex, follow
4. Ensure no infinite scroll or utilise PushState if it had to remain
5. Minimise above the fold content
6. Ensure filters are in an intuitive location for desktop/mobile
7. Prioritise filtering by most common utilisation
8. Ensure filter parameters are managed properly -i.e. parameters managed via robots.txt (subject to link checks), ensure parameter variants are not canonicalising if there is product shifts (canonicals to static URL to remain if parameter filtering isn't fully managed via robots)
9. Ensure there are static routes to sub filtering i.e. category variant by colour
10. Ensure sorting params are managed
11. Review internal link count to category
12. Perform internal anchor map to review anchor utilisation
13. Content integration (NLP optimised, brand top level review profile, static text links to sub categories, mentions of eCom terms buy/shop/warranty/delivery) with positive sentiment
14. Salience analysis on added content
15. Utilise structured data
16. Review HREF / nesting of products in category
17. Live URL inspection / check output to ensure Google sees full rendered output - useful if using NextJS / JS tech for product cats
18. Check for cannibalisation (can happen, especially with pagination series or near-similar categories) - can also happen between low SKU count categories and products
19. Maximise pagination accessibility by having more static pagination numbers per series
20. Ensure consistency (trailing/non trailing slash) with URL handling
21. SEO tests on shown SKU attributes - finding a careful balance not too add too much content but equally enough for a good user experience (this is niche dependent)
22. Look at the depth of sub categories (coverage factor)
23. Query count to assess page weighting over time
24. Perform incremental SEO tests using query count as a benchmark
25. Set up Microsoft Clarity and look for patterns in engagement/scroll/interaction
26. Use AI to analyse exported microsoft clarity heat/click maps
27. Build links direct to category
28. Backfeed link equity up from products via breadcrumb and blogs
29. Review engagement / interaction data by device - taking note of impression demand by device type and focusing on where demand is greater
30. Ensure auxiliary areas of page i.e. footer include company details, contact, privacy, complaints, returns, terms etc. etc.
31. CTR evaluation with title experiments / rewrite reviews - looking at CTR by position and evaluating
32. Looking at SERP features to see if there are ways to further capitalise on structured data for category and products below
and lots more...
Like this? check out my Youtube channel - https://lnkd.in/eZcbxhZv
#seo #seotips #seotip
Things I'd do for category pages:
1. Compare SKU counts compared to competitors
2. Test SKU counts per page i.e. 12 / 24
3. Ensure pagination series for category is noindex, follow
4. Ensure no infinite scroll or utilise PushState if it had to remain
5. Minimise above the fold content
6. Ensure filters are in an intuitive location for desktop/mobile
7. Prioritise filtering by most common utilisation
8. Ensure filter parameters are managed properly -i.e. parameters managed via robots.txt (subject to link checks), ensure parameter variants are not canonicalising if there is product shifts (canonicals to static URL to remain if parameter filtering isn't fully managed via robots)
9. Ensure there are static routes to sub filtering i.e. category variant by colour
10. Ensure sorting params are managed
11. Review internal link count to category
12. Perform internal anchor map to review anchor utilisation
13. Content integration (NLP optimised, brand top level review profile, static text links to sub categories, mentions of eCom terms buy/shop/warranty/delivery) with positive sentiment
14. Salience analysis on added content
15. Utilise structured data
16. Review HREF / nesting of products in category
17. Live URL inspection / check output to ensure Google sees full rendered output - useful if using NextJS / JS tech for product cats
18. Check for cannibalisation (can happen, especially with pagination series or near-similar categories) - can also happen between low SKU count categories and products
19. Maximise pagination accessibility by having more static pagination numbers per series
20. Ensure consistency (trailing/non trailing slash) with URL handling
21. SEO tests on shown SKU attributes - finding a careful balance not too add too much content but equally enough for a good user experience (this is niche dependent)
22. Look at the depth of sub categories (coverage factor)
23. Query count to assess page weighting over time
24. Perform incremental SEO tests using query count as a benchmark
25. Set up Microsoft Clarity and look for patterns in engagement/scroll/interaction
26. Use AI to analyse exported microsoft clarity heat/click maps
27. Build links direct to category
28. Backfeed link equity up from products via breadcrumb and blogs
29. Review engagement / interaction data by device - taking note of impression demand by device type and focusing on where demand is greater
30. Ensure auxiliary areas of page i.e. footer include company details, contact, privacy, complaints, returns, terms etc. etc.
31. CTR evaluation with title experiments / rewrite reviews - looking at CTR by position and evaluating
32. Looking at SERP features to see if there are ways to further capitalise on structured data for category and products below
and lots more...
Like this? check out my Youtube channel - https://lnkd.in/eZcbxhZv
#seo #seotips #seotip
25 comments
Author:
Daniel Foley Carter
Feb 17, 2025 01:32 AM
regular
Screaming Frog doesn't see everything by default.
Most SEOs rely on Screaming Frog for internal link analysis, but by default, it only picks up text anchors.
If you’re not expanding your crawl settings, you’re missing:
Image anchors – Linked logos, banners, and CTA images.
JavaScript/button anchors – Navigation elements, dynamic buttons, and other non-text links.
Internal linking is one of the biggest levers for rankings, but if you’re only looking at text anchors, you’re working with an incomplete picture.
Check your Screaming Frog settings. Enable JavaScript rendering. Extract image-based links. Increase crawl depth.
If you’re not doing this, you’re overlooking a major part of your internal linking data and strategy.
Most SEOs rely on Screaming Frog for internal link analysis, but by default, it only picks up text anchors.
If you’re not expanding your crawl settings, you’re missing:
Image anchors – Linked logos, banners, and CTA images.
JavaScript/button anchors – Navigation elements, dynamic buttons, and other non-text links.
Internal linking is one of the biggest levers for rankings, but if you’re only looking at text anchors, you’re working with an incomplete picture.
Check your Screaming Frog settings. Enable JavaScript rendering. Extract image-based links. Increase crawl depth.
If you’re not doing this, you’re overlooking a major part of your internal linking data and strategy.
0 comments
Author:
Shoaib Mughal
Feb 07, 2025 02:50 AM
quote
One of my top posts from the end of last year.
If your website is losing traffic. This is the one to read.
If your website is losing traffic. This is the one to read.
1 comments
Author:
Shoaib Mughal
Feb 05, 2025 10:16 PM
regular
Were you told that site speed and security were everything?
I've seen sites without SSL sitting at #1 on Google.
Correct and proper "Technical SEO" that actually "moves the needle" is about understanding what Google actually needs and reverse-engineering it.
Here’s how it works:
Crawl:
We analyse how Google’s bots navigate your website to identify and fix any issues that may prevent proper access. This includes checking server responses, redirects, htaccess, robots.txt, and broken links. A smooth crawling process ensures Google can find and understand your content.
Render:
We ensure Google can correctly display and interpret your website. This involves optimising JavaScript, CSS, and other elements so your content appears as intended in search results, improving both rankings and user experience.
Index:
We check how Google indexes your site to ensure only relevant pages appear in search results. This includes removing duplicates, preventing cannibalisation, and using noindex and nofollow tags when necessary to keep your site’s index clean and effective.
Serve:
We review how Google presents your site in search results, using server logs to spot potential issues. This helps us optimise your site's performance, ensuring it loads properly and ranks well in search results.
Most people misunderstand Technical SEO. Does this change how you see it?
I've seen sites without SSL sitting at #1 on Google.
Correct and proper "Technical SEO" that actually "moves the needle" is about understanding what Google actually needs and reverse-engineering it.
Here’s how it works:
Crawl:
We analyse how Google’s bots navigate your website to identify and fix any issues that may prevent proper access. This includes checking server responses, redirects, htaccess, robots.txt, and broken links. A smooth crawling process ensures Google can find and understand your content.
Render:
We ensure Google can correctly display and interpret your website. This involves optimising JavaScript, CSS, and other elements so your content appears as intended in search results, improving both rankings and user experience.
Index:
We check how Google indexes your site to ensure only relevant pages appear in search results. This includes removing duplicates, preventing cannibalisation, and using noindex and nofollow tags when necessary to keep your site’s index clean and effective.
Serve:
We review how Google presents your site in search results, using server logs to spot potential issues. This helps us optimise your site's performance, ensuring it loads properly and ranks well in search results.
Most people misunderstand Technical SEO. Does this change how you see it?
0 comments
Author:
Shoaib Mughal
Jan 29, 2025 12:21 AM
regular
Do these 4 things that MOVE THE NEEDLE first for SEO - Don't waste time with pointless exercises that make you look "busy".
1. Start with issues that impact major pages for crawlability, render, indexation, how they get served.
2. Then look at your major "commercial pages". These are either your service pages, or your category pages for eCommerce businesses. Compare to the top competitors for that group of keywords, page by page.
3. Then look at your internal linking structure: menu, footer, inter-page linking & anchors.
4. Then look at your backlinks. Compare to competitors that are ranking for what you want to rank for. (this is also a whole post by itself, I'll do this another time if you subscribe to my posts)
If you want to chat about this for your site, send me a dm.
1. Start with issues that impact major pages for crawlability, render, indexation, how they get served.
2. Then look at your major "commercial pages". These are either your service pages, or your category pages for eCommerce businesses. Compare to the top competitors for that group of keywords, page by page.
3. Then look at your internal linking structure: menu, footer, inter-page linking & anchors.
4. Then look at your backlinks. Compare to competitors that are ranking for what you want to rank for. (this is also a whole post by itself, I'll do this another time if you subscribe to my posts)
If you want to chat about this for your site, send me a dm.
0 comments
Author:
Shoaib Mughal
Jan 23, 2025 12:31 AM
regular
I work with some pretty substantial b2b and eCommerce websites—28 million+ clicks within a 12-month period in GSC is just one example (this screengrab was taken this morning).
SEO results are rarely linear, but what truly matters is maintaining a clear and measurable upward trend.
I prefer to focus on moving the big rocks first while also addressing other key aspects of the conversion funnel.
At the end of the day, clients want, expect, and deserve tangible $ results from SEO.
DM me if you'd like to learn more.
SEO results are rarely linear, but what truly matters is maintaining a clear and measurable upward trend.
I prefer to focus on moving the big rocks first while also addressing other key aspects of the conversion funnel.
At the end of the day, clients want, expect, and deserve tangible $ results from SEO.
DM me if you'd like to learn more.
6 comments
Author:
Shoaib Mughal
Jan 21, 2025 11:05 PM
regular
Some of the best links for SEO results.
I've seen positive results from GENUINE PR in genuine publications.
Getting links from vendors/suppliers.
Anchor heavy insertions into blogs that get traffic from the country you want to rank in (and obviously, topical relevance is pretty important here).
I've seen positive results from GENUINE PR in genuine publications.
Getting links from vendors/suppliers.
Anchor heavy insertions into blogs that get traffic from the country you want to rank in (and obviously, topical relevance is pretty important here).
0 comments
Author:
Shoaib Mughal
Jan 21, 2025 06:14 AM
regular
Proud to have gotten a mention on the HubSpot blog for Marketix Digital.
Most prospective clients are sick of thin audits and cookie cutter "work with us" reports.
Offering POCs for "must win" deals is a mega differentiator; it shows you're willing to go into a mini engagement, and demonstrate you've got what it takes to get the job done.
https://lnkd.in/gDR4ZszA
Most prospective clients are sick of thin audits and cookie cutter "work with us" reports.
Offering POCs for "must win" deals is a mega differentiator; it shows you're willing to go into a mini engagement, and demonstrate you've got what it takes to get the job done.
https://lnkd.in/gDR4ZszA
2 comments
Author:
Shoaib Mughal
Jan 17, 2025 05:50 PM
regular
Major keyword tracking tools are no longer working. SEMrush etc.
https://lnkd.in/gyVzEb8X
https://lnkd.in/gyVzEb8X
0 comments
Author:
Shoaib Mughal
Nov 15, 2024 01:28 AM
quote
GSC is my GO TO.
You can solve most problems using the data available.
Some really valuable advice and videos from Daniel here.
Highly recommend to anyone interested in SEO.
You can solve most problems using the data available.
Some really valuable advice and videos from Daniel here.
Highly recommend to anyone interested in SEO.
1 comments
Author:
Shoaib Mughal
Oct 16, 2024 02:03 AM
regular
A common issue I see with mid-sized to enterprise ecommerce websites is handling parameter variables in POST type pages.
This could typically be product variables, category variables, collection variables... you get the gist.
And it causes bloat to show up in GSC of non-indexed pages + duplicate content issues; and I often see this as a source of a loss of query counts/impressions/clicks/rankings.
This is fundamentally a technical SEO issue that needs to be resolved with the following methods:
1) Export the non-indexed pages from GSC as an XLS
2) Run query analysis to isolate the parameters and variables causing bloat
3) Convert this into instruction for your robots.txt file to prevent those from being crawled and indexed.
4) Ensure that canonicalisation is setup at either your category, collection, product pages; so that you've instructed Google that there is ONE version of the truth.
Have you addressed this for your ecommerce website?
If not, go check Google Search Console NOW!
#ecommerce #ecommerceSEO #technicalSEO #technicalSEOtip #googlesearch #googlesearchconsole
This could typically be product variables, category variables, collection variables... you get the gist.
And it causes bloat to show up in GSC of non-indexed pages + duplicate content issues; and I often see this as a source of a loss of query counts/impressions/clicks/rankings.
This is fundamentally a technical SEO issue that needs to be resolved with the following methods:
1) Export the non-indexed pages from GSC as an XLS
2) Run query analysis to isolate the parameters and variables causing bloat
3) Convert this into instruction for your robots.txt file to prevent those from being crawled and indexed.
4) Ensure that canonicalisation is setup at either your category, collection, product pages; so that you've instructed Google that there is ONE version of the truth.
Have you addressed this for your ecommerce website?
If not, go check Google Search Console NOW!
#ecommerce #ecommerceSEO #technicalSEO #technicalSEOtip #googlesearch #googlesearchconsole
2 comments
Author:
Shoaib Mughal
Oct 14, 2024 05:54 AM
regular
I can't stress the importance of managing and monitoring your internal links and anchors.
A client of ours starting releasing new products within a category and therefore this impacted the anchor text ratios across multiple pages, causing cannibalisation issues. Dropping rankings for a major keyword by 50+.
It's great to add new products to your product mix, especially if you're getting a position of dominance in your market.
But it's also important to manage how you integrate new products into your website.
If you're ranking top 3 for a high value category, especially.
Work with, and make sure the SEO's you're working with understand and can articulate a clear path forwards with how you integrate any new category products + categories into your eCommerce store.
It can make a big difference.
Better to implement correctly the first time, rather than play whack-a-mole after the fact.
A client of ours starting releasing new products within a category and therefore this impacted the anchor text ratios across multiple pages, causing cannibalisation issues. Dropping rankings for a major keyword by 50+.
It's great to add new products to your product mix, especially if you're getting a position of dominance in your market.
But it's also important to manage how you integrate new products into your website.
If you're ranking top 3 for a high value category, especially.
Work with, and make sure the SEO's you're working with understand and can articulate a clear path forwards with how you integrate any new category products + categories into your eCommerce store.
It can make a big difference.
Better to implement correctly the first time, rather than play whack-a-mole after the fact.
3 comments
Author:
Shoaib Mughal
Sep 13, 2024 02:42 AM
regular
A mid-sized ecommerce website in Australia has lost a lot of traffic this year.
This is my summary based on our analysis across all components that we assess.
If you need help with traffic loss audits, I can usually complete it within a week as a once off deliverable and specific granular action plan for recovery.
This is much easier to do if it's happened within the last 16 months as we can pull the data from GSC without requiring additional or complex data warehousing.
#technicalseo #trafficloss #trafficlossaudit #trafficlossaudits #helpfulcontentupdate
This is my summary based on our analysis across all components that we assess.
If you need help with traffic loss audits, I can usually complete it within a week as a once off deliverable and specific granular action plan for recovery.
This is much easier to do if it's happened within the last 16 months as we can pull the data from GSC without requiring additional or complex data warehousing.
#technicalseo #trafficloss #trafficlossaudit #trafficlossaudits #helpfulcontentupdate
10 comments
Author:
Shoaib Mughal
Sep 12, 2024 12:59 AM
regular
This is pretty wild, an exact match domain outranking SEMrush for Black Friday sales.
EMD's work.
EMD's work.
1 comments
Author:
Shoaib Mughal
Sep 08, 2024 02:18 AM
repost
Marketing Job Listing:
- Must know how to ‘break the internet’.
- Must be a creative genius but also love spreadsheets.
- Must have 23 years of experience in TikTok marketing.
- Must be able to think on your feet (we're not sure what we're doing)
- Must deliver results with no budget, no resources, and no clear direction.
Salary: Competitive.
Start: Immediate*
*After 17 interviews, 2 practical tests, and a mini Olympics competing against other candidates.
- Must know how to ‘break the internet’.
- Must be a creative genius but also love spreadsheets.
- Must have 23 years of experience in TikTok marketing.
- Must be able to think on your feet (we're not sure what we're doing)
- Must deliver results with no budget, no resources, and no clear direction.
Salary: Competitive.
Start: Immediate*
*After 17 interviews, 2 practical tests, and a mini Olympics competing against other candidates.
97 comments
Author:
Liam Fallen
Aug 28, 2024 02:41 AM
repost
Less information.
More implementation.
More implementation.
477 comments
Author:
Alex Hormozi
Aug 24, 2024 02:54 AM
regular
Killing it! Massive growth in US, UK, AU markets.
Global B2B SaaS.
Fixing technical + indexing issues has yielded the initial bump you see at the end of May.
Now you're seeing impacts of a well executed off-page campaign + content revisions on their core service and industry use case landing pages.
Global B2B SaaS.
Fixing technical + indexing issues has yielded the initial bump you see at the end of May.
Now you're seeing impacts of a well executed off-page campaign + content revisions on their core service and industry use case landing pages.
1 comments
Author:
Shoaib Mughal
Aug 22, 2024 12:47 AM
regular
I develop multiple "test sites" to experiment with various SEO strategies and assess their effectiveness.
These aren't the typical "blogs" or "affiliate marketing" sites that many SEOs rely on.
You can't do SEO for commercial sites based solely on learnings from writing blogs, they require a different lens.
Instead, these are commercially-driven sites designed to generate revenue through sales.
They include eCommerce sites (starting with drop shipping, with some transitioning to a 3PL model)
And lead generation sites (where I provide leads to my existing clients at no additional cost).
These aren't the typical "blogs" or "affiliate marketing" sites that many SEOs rely on.
You can't do SEO for commercial sites based solely on learnings from writing blogs, they require a different lens.
Instead, these are commercially-driven sites designed to generate revenue through sales.
They include eCommerce sites (starting with drop shipping, with some transitioning to a 3PL model)
And lead generation sites (where I provide leads to my existing clients at no additional cost).
0 comments
Author:
Shoaib Mughal
Aug 20, 2024 05:39 AM
regular
Strong SEO performance for this B2B AI/SaaS client of Marketix Digital.
11.3+ Million clicks in the last 6 months.
Now in top 3 ranks for high value + high volume keywords in the US, UK + AU.
Want results like this?
Send me a dm.
11.3+ Million clicks in the last 6 months.
Now in top 3 ranks for high value + high volume keywords in the US, UK + AU.
Want results like this?
Send me a dm.
0 comments
Author:
Shoaib Mughal
Aug 18, 2024 03:52 AM
regular
"Technical SEO is BS"
No it's not.
This is a SaaS site with a very high DR, but had a whole load of technical issues that were impacting the following aspects:
- Crawl
- Render
- Index
- Serve
Resolving these issues resulted in an instant boost, as can be seen here.
Lots of volume: US, UK + AU markets.
If you run a SaaS, get me to glance over your site. There might be potential.
No it's not.
This is a SaaS site with a very high DR, but had a whole load of technical issues that were impacting the following aspects:
- Crawl
- Render
- Index
- Serve
Resolving these issues resulted in an instant boost, as can be seen here.
Lots of volume: US, UK + AU markets.
If you run a SaaS, get me to glance over your site. There might be potential.
0 comments
Author:
Shoaib Mughal
Aug 17, 2024 03:52 AM
regular
Competitors often outrank others due to superior content quality. Google's recent algorithm updates prioritise high-quality, relevant content that satisfies user intent. Websites with well-researched, comprehensive content that provides genuine value to readers at a higher rate of information gain, tend to rank higher.
To compete effectively, you need to assess your competitors' content. Look at the depth of their content and the relevance to search queries. Answer the intent of the searches you want to rank for. Understanding these aspects helps you identify areas where you can improve.
Solution
To surpass competitors with superior content quality, follow these strategic steps:
Begin with a comprehensive content audit of your own website. Evaluate existing content for depth, relevance, information gain rate, and engagement metrics. Simultaneously, conduct competitive research on the top three rankers for your target keywords. Identify gaps and opportunities based on their content strategy.
Next, compile a list of content gaps and deficiencies observed at the page level among these top-ranking competitors. Use these findings as a roadmap for enhancing your own content. Prioritise filling these gaps with well-researched, detailed content that addresses user queries comprehensively.
Surpassing competitors in content quality requires a commitment to continuous improvement. After addressing identified gaps, refine and elevate your content further. Ensure it not only meets but exceeds user expectations, providing unparalleled value and relevance.
Adopting this action-oriented approach to content enhancement can strengthen your position in search engine rankings and effectively challenge competitors with superior content quality.
To compete effectively, you need to assess your competitors' content. Look at the depth of their content and the relevance to search queries. Answer the intent of the searches you want to rank for. Understanding these aspects helps you identify areas where you can improve.
Solution
To surpass competitors with superior content quality, follow these strategic steps:
Begin with a comprehensive content audit of your own website. Evaluate existing content for depth, relevance, information gain rate, and engagement metrics. Simultaneously, conduct competitive research on the top three rankers for your target keywords. Identify gaps and opportunities based on their content strategy.
Next, compile a list of content gaps and deficiencies observed at the page level among these top-ranking competitors. Use these findings as a roadmap for enhancing your own content. Prioritise filling these gaps with well-researched, detailed content that addresses user queries comprehensively.
Surpassing competitors in content quality requires a commitment to continuous improvement. After addressing identified gaps, refine and elevate your content further. Ensure it not only meets but exceeds user expectations, providing unparalleled value and relevance.
Adopting this action-oriented approach to content enhancement can strengthen your position in search engine rankings and effectively challenge competitors with superior content quality.
0 comments
Author:
Shoaib Mughal
Aug 16, 2024 03:52 AM
regular
Top Reasons Why Competitors Are Ranking Higher Than Yours
Reason #1: Stronger Backlink Profile
Competitors often achieve higher rankings due to a stronger backlink profile. Backlinks are links from other websites that point to theirs, signalling authority and credibility to search engines.
When your competitors have more backlinks, especially from reputable and relevant sites, they gain a significant advantage in search engine rankings.
To compete effectively, you need to assess their backlink profile. Identify where their backlinks are coming from and the types of sites linking to them. Are these sites authoritative in your industry?
Understanding this helps you pinpoint valuable opportunities for your own backlink strategy.
Reason #1: Stronger Backlink Profile
Competitors often achieve higher rankings due to a stronger backlink profile. Backlinks are links from other websites that point to theirs, signalling authority and credibility to search engines.
When your competitors have more backlinks, especially from reputable and relevant sites, they gain a significant advantage in search engine rankings.
To compete effectively, you need to assess their backlink profile. Identify where their backlinks are coming from and the types of sites linking to them. Are these sites authoritative in your industry?
Understanding this helps you pinpoint valuable opportunities for your own backlink strategy.
0 comments
Author:
Shoaib Mughal
Aug 15, 2024 10:08 PM
regular
Good morning!
August Google core update is rolling out.
it could take up to a month to complete.
August Google core update is rolling out.
it could take up to a month to complete.
1 comments
Author:
Shoaib Mughal
Aug 15, 2024 07:39 AM
regular
"DA" is one of the worst metrics when looking at SEO & backlinks.
Easily manipulated. Followed by the masses. And a load of sh*t.
Much better to look at:
- Site traffic
- Traffic increasing or dropping?
- Does the site rank for high volume / difficult to rank keywords?
- Cleanliness of the sites link profile
- Does it have any legitimate GOV/EDU backlinks?
- What about something from a big publisher like The Guardian, etc?
How do you measure the quality of a site?
Easily manipulated. Followed by the masses. And a load of sh*t.
Much better to look at:
- Site traffic
- Traffic increasing or dropping?
- Does the site rank for high volume / difficult to rank keywords?
- Cleanliness of the sites link profile
- Does it have any legitimate GOV/EDU backlinks?
- What about something from a big publisher like The Guardian, etc?
How do you measure the quality of a site?
4 comments
Author:
Shoaib Mughal
Aug 14, 2024 07:39 AM
regular
https://lnkd.in/gsYVjJzg
Marketix Digital's blog on the History of SEO delves into the evolution of search engine optimisation over time.
From the early days of keyword stuffing to the sophisticated algorithms of today.
#SEOHistory #DigitalMarketingEvolution
Marketix Digital's blog on the History of SEO delves into the evolution of search engine optimisation over time.
From the early days of keyword stuffing to the sophisticated algorithms of today.
#SEOHistory #DigitalMarketingEvolution
0 comments
Author:
Shoaib Mughal
Aug 12, 2024 03:45 AM
regular
We're still seeing some major SERP volatility in Australia.
Particularly for Business and Industrial sites on the Desktop version of Google.
#googleserp #australia #marketing #searchmarketing #google
Particularly for Business and Industrial sites on the Desktop version of Google.
#googleserp #australia #marketing #searchmarketing #google
0 comments
Author:
Shoaib Mughal
Aug 09, 2024 12:59 AM
regular
I want to break another SEO myth or misconception.
The DA or DR of a link really doesn't matter all that much. I've seen links from lower metric sites have a bigger impact on rankings.
And I've ranked some pretty challenging enterprise sites in VERY competitive industries.
And I'm likely going to put all these "link sellers" out of place here because they're mostly selling trash. I prefer to look at things like:
• How legitimate a referring site is,
• Is it ranking for difficult to rank keywords,
• How many OBLs does it have,
• What do the anchors of their OBLs look like (are they spammy? do they link to crap sites for the most part?),
• If I apply "filtering" to their inbound referring domains, what does it look like then? (genuine links, best links, and pages with traffic).
As with most things in SEO, there isn't really a one size fits all approach. You just have to keep doing the right things (consistently) to win.
As with anything in life, I suppose.
Thanks for reading my brain fart.
💡
#SEO #SEOMyths #LinkBuilding #DigitalMarketing #EnterpriseSEO #MarketingStrategy #SEOExperts #SearchEngineOptimisation #Backlinks #SEOInsights
The DA or DR of a link really doesn't matter all that much. I've seen links from lower metric sites have a bigger impact on rankings.
And I've ranked some pretty challenging enterprise sites in VERY competitive industries.
And I'm likely going to put all these "link sellers" out of place here because they're mostly selling trash. I prefer to look at things like:
• How legitimate a referring site is,
• Is it ranking for difficult to rank keywords,
• How many OBLs does it have,
• What do the anchors of their OBLs look like (are they spammy? do they link to crap sites for the most part?),
• If I apply "filtering" to their inbound referring domains, what does it look like then? (genuine links, best links, and pages with traffic).
As with most things in SEO, there isn't really a one size fits all approach. You just have to keep doing the right things (consistently) to win.
As with anything in life, I suppose.
Thanks for reading my brain fart.
💡
#SEO #SEOMyths #LinkBuilding #DigitalMarketing #EnterpriseSEO #MarketingStrategy #SEOExperts #SearchEngineOptimisation #Backlinks #SEOInsights
3 comments
Author:
Shoaib Mughal
Aug 07, 2024 02:34 AM
regular
There's A LOT of misinformation around in the SEO circles that I see online.
I gave this advice on a forum, if you want to rank for 'B2B Service Name'
1) Align Your Content with the search Intent
Your page needs to fully match the intent behind 'B2B Service Name'. Make sure your content, including subheadings and body text, directly addresses this keyword. Your visitors are searching for this B2B service – make it clear that’s what you offer, how you help, what it does, the complete ins and outs of that offering.
2) Meta Descriptions and tags: Skip the Fluff
Forget wasting time on meta descriptions. They won’t move the needle on your rankings. Focus on what matters – the content. Stop thinking this BS is SEO. It's not.
3) Optimise Internal Linking
Your internal linking structure should actively support your target keywords. Make sure your links guide users (and search engines) to your key pages for 'B2B Service Name'. Don’t leave this to chance – strategically place your links. Link to your service from your menu, footer, within the body of your home page, and from any blogs that explicitly mention the service name.
4) External Backlinks: Use Targeted Anchor Text
Your external backlinks must have anchor texts that precisely mention the keyword you’re targeting. Phrases like “B2B Service Name” should link back to your specific page.
Need expert help? Let's talk.
I gave this advice on a forum, if you want to rank for 'B2B Service Name'
1) Align Your Content with the search Intent
Your page needs to fully match the intent behind 'B2B Service Name'. Make sure your content, including subheadings and body text, directly addresses this keyword. Your visitors are searching for this B2B service – make it clear that’s what you offer, how you help, what it does, the complete ins and outs of that offering.
2) Meta Descriptions and tags: Skip the Fluff
Forget wasting time on meta descriptions. They won’t move the needle on your rankings. Focus on what matters – the content. Stop thinking this BS is SEO. It's not.
3) Optimise Internal Linking
Your internal linking structure should actively support your target keywords. Make sure your links guide users (and search engines) to your key pages for 'B2B Service Name'. Don’t leave this to chance – strategically place your links. Link to your service from your menu, footer, within the body of your home page, and from any blogs that explicitly mention the service name.
4) External Backlinks: Use Targeted Anchor Text
Your external backlinks must have anchor texts that precisely mention the keyword you’re targeting. Phrases like “B2B Service Name” should link back to your specific page.
Need expert help? Let's talk.
2 comments
Author:
Shoaib Mughal
Aug 02, 2024 02:03 AM
regular
Is SEO as important these days, given that there's a new wave of search engines out there? like ChatGPT, etc.
Yes.
1) Target bottom of funnel landing pages.
2) Then build out funnel content that addresses each stage of the buying journey for your ICPs.
3) Profit.
Fresh screenshot from GSC (SaaS).
#SaaSSEO #SEO #enterpriseSEO #internationalSEO #marketingfunnel
Yes.
1) Target bottom of funnel landing pages.
2) Then build out funnel content that addresses each stage of the buying journey for your ICPs.
3) Profit.
Fresh screenshot from GSC (SaaS).
#SaaSSEO #SEO #enterpriseSEO #internationalSEO #marketingfunnel
0 comments
Author:
Shoaib Mughal
Aug 01, 2024 02:36 AM
regular
Something is cooking at Google.
2 comments
Author:
Shoaib Mughal
Jul 26, 2024 05:59 AM
regular
I started the Marketix website for less than $50.
I decided I was going to start my own business.
It's outgrown the current platform and I've continued to build on it.
You don't need to invest in custom development or reinvent the wheel to get a business started;
Or to rank your website and generate income.
You just need to get started.
Today is better than tomorrow.
No matter how small the step is.
I decided I was going to start my own business.
It's outgrown the current platform and I've continued to build on it.
You don't need to invest in custom development or reinvent the wheel to get a business started;
Or to rank your website and generate income.
You just need to get started.
Today is better than tomorrow.
No matter how small the step is.
2 comments
Author:
Shoaib Mughal
Jul 23, 2024 12:25 AM
quote
Building a compelling business case for SEO.
0 comments
Author:
Shoaib Mughal
Jul 18, 2024 04:16 AM
regular
A project that I took on in May (a global AI SaaS company).
I would consider this enterprise SEO given the sheer volume and scope.
I'll walk you through the high-level process:
1) Resolving major technical issues impacting crawl, render, indexing, cache comparison, and serving of documents (pages)
2) Resolving internal linking across 10,000+ pages.
3) Rebuilding commercial facing landing pages using best in class competitor comparison + our own SOPs
4) External links with the correctly assigned anchor ratios, acquired from related informational documents or blog type pages.
This is a good process to follow for large websites with existing demand + brand.
If you have a large website and are an end user of SEO services, or you're an SEO professional having challenges with an enterprise client.
Please reach out to me, I would love to discuss.
I would consider this enterprise SEO given the sheer volume and scope.
I'll walk you through the high-level process:
1) Resolving major technical issues impacting crawl, render, indexing, cache comparison, and serving of documents (pages)
2) Resolving internal linking across 10,000+ pages.
3) Rebuilding commercial facing landing pages using best in class competitor comparison + our own SOPs
4) External links with the correctly assigned anchor ratios, acquired from related informational documents or blog type pages.
This is a good process to follow for large websites with existing demand + brand.
If you have a large website and are an end user of SEO services, or you're an SEO professional having challenges with an enterprise client.
Please reach out to me, I would love to discuss.
2 comments
Author:
Shoaib Mughal
Paul Hewett
Digital & Data Strategist | CEO @ In Marketing We Trust | ADMA Advisory Board | Asthma Australia Advisor | Founder @ Ortello | Helping Brands Grow Through Data & AILinkedIn Profile
Email
Name
Paul Hewett
Title
Paul Hewett - Digital & Data Strategist
Headline
Digital & Data Strategist | CEO @ In Marketing We Trust | ADMA Advisory Board | Asthma Australia Advisor | Founder @ Ortello | Helping Brands Grow Through Data & AI
Location
Sydney, New South Wales
Summary
I’m Paul Hewett, CEO at In Marketing We Trust, a data-native, AI-enabled digital marketing agency built around one idea: Discovery = Growth.
I work where data, AI, and marketing intersect, helping companies build intelligent systems that drive growth, improve decision-making, and keep brands relevant in a world where machines now shape discovery.
At In Marketing We Trust, we help global brands grow by being discovered where it matters most. Our team works across every searchable surface, from Google and YouTube to social, chat, voice, and maps, connecting human intent with measurable outcomes.
Outside the agency, I sit on the ADMA Advisory Board and the Asthma Australia Digital & Data Advisory Committee, contributing to the evolution of Australia’s approach to AI, data governance, and digital transformation.
As a digital and data practitioner, I publish my field notes and frameworks at paulthinks.com, exploring how AI, data, and creativity are reshaping the way discovery works in a world increasingly guided by machines.
I work where data, AI, and marketing intersect, helping companies build intelligent systems that drive growth, improve decision-making, and keep brands relevant in a world where machines now shape discovery.
At In Marketing We Trust, we help global brands grow by being discovered where it matters most. Our team works across every searchable surface, from Google and YouTube to social, chat, voice, and maps, connecting human intent with measurable outcomes.
Outside the agency, I sit on the ADMA Advisory Board and the Asthma Australia Digital & Data Advisory Committee, contributing to the evolution of Australia’s approach to AI, data governance, and digital transformation.
As a digital and data practitioner, I publish my field notes and frameworks at paulthinks.com, exploring how AI, data, and creativity are reshaping the way discovery works in a world increasingly guided by machines.
Snippet
... Founder @ Ortello | Helping Brands Grow Through Data & AI · I'm Paul Hewett, CEO at In Marketing We Trust, a data-native, AI-enabled digital marketing ...
Current Experiences
Chief Executive Officer
In Marketing We Trust
Started: Oct 2021 - Present
In Marketing We Trust is a data-native, AI-enabled digital marketing agency built around one idea: Discovery = Growth.
As CEO, I lead the agency’s strategy, innovation, and performance agenda. My focus is on transforming how brands use data, AI, and analytics to drive measurable growth. I oversee our evolution toward AI-powered marketing systems that connect human intent with measurable outcomes.
As CEO, I lead the agency’s strategy, innovation, and performance agenda. My focus is on transforming how brands use data, AI, and analytics to drive measurable growth. I oversee our evolution toward AI-powered marketing systems that connect human intent with measurable outcomes.
Industry: Marketing and Advertising
Company Size: 10-50 (40 staff)
Director
In Marketing We Trust
Started: Mar 2016 - Present
Directed the agency’s global expansion and service evolution across SEO, Paid Media, and Analytics. Built scalable data and measurement frameworks, established key partnerships, and positioned In Marketing We Trust as one of Australia’s leading independent digital agencies.
Industry: Marketing and Advertising
Company Size: 10-50 (40 staff)
Advisory Board Member
ADMA
Started: Jul 2025 - Present
The ADMA Advisory Committee represents Australia’s community of data-driven marketers and businesses. Its members bring industry expertise to shape the Association’s strategic direction and ensure that members adapt to developments in technology, data regulation, and marketing practice.
As a data and digital professional, I contribute practical insight on how AI, analytics, and governance frameworks can be applied in real-world marketing environments to drive performance while maintaining transparency and trust.
As a data and digital professional, I contribute practical insight on how AI, analytics, and governance frameworks can be applied in real-world marketing environments to drive performance while maintaining transparency and trust.
Industry: Marketing and Advertising
Company Size: 10-50 (309 staff)
Founder
Ortello
Started: Jul 2025 - Present
Ortello is a governance and analytics platform for the emerging agentic web. We help organisations control, measure, and optimise how their data interacts with large language models and AI agents. Our mission is to build the commercial layer for the AI-enabled web, ensuring information flows between businesses and machines with transparency, compliance, and performance measurement.
Industry: Computer Software
Company Size: 1-10 (1 staff)
Digital & Data Advisory Committee
Asthma Australia
Started: Jan 2025 - Present
The Digital & Data Advisory Committee supports Asthma Australia’s mission to halve avoidable asthma-related hospitalisations by 2030 through digital and data-enabled innovation. The committee provides strategic guidance on technology adoption, analytics, data governance, and digital inclusion across national health programs.
I advise on the application of AI, data, and digital strategy to improve patient engagement and health outcomes. My contribution focuses on bridging marketing and technology to help the organisation evaluate digital tools, design effective engagement strategies, and ensure innovations are both practical and equitable within a health context.
I advise on the application of AI, data, and digital strategy to improve patient engagement and health outcomes. My contribution focuses on bridging marketing and technology to help the organisation evaluate digital tools, design effective engagement strategies, and ensure innovations are both practical and equitable within a health context.
Industry: Nonprofit Organization Management
Company Size: 10-50 (68 staff)
Founder & Director
two5one
Started: Apr 2016 - Present
two5one is a strategic advisory and investment firm focused on the marketing and advertising sector. The company partners with organisations that leverage data, analytics, and AI to drive growth and innovation.
We provide advisory services that help leaders modernise their data and technology capabilities and selectively invest in ventures aligned with this mission.
We provide advisory services that help leaders modernise their data and technology capabilities and selectively invest in ventures aligned with this mission.
Industry: Marketing and Advertising
Company Size: 1-10 (1 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (work)
[email protected]
(100) (work)
Phones:
+44 29 2000 3419
(100)
+44 29 2043 5818
(100)
+44 7805 336212
(100) (mobile)
+44 7827 970999
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/iampaulio
(100)
LinkedIn:
https://www.linkedin.com/in/pmhewett
(100)
GitHub:
https://www.github.com/pmhewett
(100)
Fs:
http://www.foursquare.com/user/838705
(100)
Twitter:
https://twitter.com/PMHewett
(100)
Facebook:
http://www.facebook.com/people/_/1041984347
(100)
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http://foursquare.com/pmhewett
(100)
Pt:
http://pinterest.com/paulmhewett/
(100)
Gr:
http://en.gravatar.com/35850233
(100)
Pt:
http://pinterest.com/itspauli/
(100)
Facebook:
http://www.facebook.com/pmhewett
(100)
Gr:
http://gravatar.com/itspauli
(100)
YouTube:
http://www.youtube.com/user/watchpauli
(100)
LinkedIn Posts - Paul Hewett
50 post(s) found
Dec 08, 2025 01:58 AM
regular
Australia’s new under-16 social media rules (SMMA) take effect this week. Could this make some children less safe?
I’ve written a short article on why this approach may weaken, not strengthen, the safeguards parents rely on to protect children. When age visibility drops, the system’s ability to protect them drops with it.
Why Australia’s Under-16 Social Media Rules May Backfire
Link in the comments.
#SMMA #socialmedia
I’ve written a short article on why this approach may weaken, not strengthen, the safeguards parents rely on to protect children. When age visibility drops, the system’s ability to protect them drops with it.
Why Australia’s Under-16 Social Media Rules May Backfire
Link in the comments.
#SMMA #socialmedia
3 comments
Author:
Paul Hewett
Dec 03, 2025 12:11 AM
regular
So it’s happening... ChatGPT ads (or at least it appears to be in the works).
I’ve said for quite some time that when it comes to "free" digital services, everything eventually reverts to the mean; AI is no different. Ads typically fund the free things. It is a tried-and-tested model that has stood the test of time.
For marketers, this is a positive move. Many have been concerned about losing visibility or share of voice as user behaviour shifts from Google Search to ChatGPT. Admittedly, while the use size is smaller than many assume, the depth of interaction is significant, particularly for information-based queries.
Introducing ads to ChatGPT will bring visibility back into play. It also closes the loop between user behaviour, brand visibility, and measurable outcomes, something generative platforms continue to lack.
And with ads comes data. To sell media, OpenAI will need to start opening up usage metrics, prompt trends, and intent signals. For the first time, marketers could gain access to the kind of insight they’ve been guessing at since launch.
There’s another important dimension. OpenAI will be monetising knowledge, the citations, data, and creative work drawn from people, creators, organisations, and publishers more broadly. You would think that must prompt greater transparency around the value exchange. Who provides the knowledge, who profits from it, and how that relationship is measured will become central to the future of discovery. I guess we will see!
Now is the time to watch what signals these ad placements expose, because that’s where the next layer of competitive advantage will sit imo.
Link to article in comments.
I’ve said for quite some time that when it comes to "free" digital services, everything eventually reverts to the mean; AI is no different. Ads typically fund the free things. It is a tried-and-tested model that has stood the test of time.
For marketers, this is a positive move. Many have been concerned about losing visibility or share of voice as user behaviour shifts from Google Search to ChatGPT. Admittedly, while the use size is smaller than many assume, the depth of interaction is significant, particularly for information-based queries.
Introducing ads to ChatGPT will bring visibility back into play. It also closes the loop between user behaviour, brand visibility, and measurable outcomes, something generative platforms continue to lack.
And with ads comes data. To sell media, OpenAI will need to start opening up usage metrics, prompt trends, and intent signals. For the first time, marketers could gain access to the kind of insight they’ve been guessing at since launch.
There’s another important dimension. OpenAI will be monetising knowledge, the citations, data, and creative work drawn from people, creators, organisations, and publishers more broadly. You would think that must prompt greater transparency around the value exchange. Who provides the knowledge, who profits from it, and how that relationship is measured will become central to the future of discovery. I guess we will see!
Now is the time to watch what signals these ad placements expose, because that’s where the next layer of competitive advantage will sit imo.
Link to article in comments.
13 comments
Author:
Paul Hewett
Dec 01, 2025 08:13 AM
regular
I’ve been told directly by a couple of marketers to “hold off on the privacy and data conversation until the reforms land”. Let me be clear: that’s a terrible strategy.
I don’t talk about data because I’m a compliance nerd. I talk about it because it’s already affecting marketing performance, and ignoring it puts brands on the back foot.
Here’s the reality. The decisions being made inside Google, Meta and other platforms are already affecting performance. Waiting for Canberra won’t fix what’s happening operationally.
Here’s what’s happening:
- Google is modelling more because it’s seeing less
- Meta’s optimisation is noticeably more stable with server-side signals
- Retail media is now almost entirely first-party identity
- YouTube and other Google surfaces are weighting logged-in signals more
- TikTok performs better with consented, high-quality events
These shifts have nothing to do with Tranche 2 of the privacy reform. IMO, they’re platform responses to shrinking visibility, global privacy pressure and the limitations of browser-level tracking.
How this is showing up in performance:
- CPAs are less consistent even when strategy hasn’t changed
- attribution is noisier and harder to justify
- optimisation behaves inconsistently
- match rates are weakening
- modelling is compensating for the signals the platforms no longer have
This is measurable signal loss, and it’s happening now. This is why “waiting for the reforms” is a bad strategy.
If you want to maintain effectiveness over the next six to twelve months AND get an advantage over marketers who still don’t take first-party data seriously, a few things need to be in place:
- stronger first-party identifiers
- server-side measurement
- consent flows that preserve usable signals
These are the baseline requirements to keep campaigns effective in an environment where signals are declining.
The brands that act now will maintain stability and get ahead of those who won’t take action. The ones waiting will be explaining entirely avoidable performance problems.
I don’t talk about data because I’m a compliance nerd. I talk about it because it’s already affecting marketing performance, and ignoring it puts brands on the back foot.
Here’s the reality. The decisions being made inside Google, Meta and other platforms are already affecting performance. Waiting for Canberra won’t fix what’s happening operationally.
Here’s what’s happening:
- Google is modelling more because it’s seeing less
- Meta’s optimisation is noticeably more stable with server-side signals
- Retail media is now almost entirely first-party identity
- YouTube and other Google surfaces are weighting logged-in signals more
- TikTok performs better with consented, high-quality events
These shifts have nothing to do with Tranche 2 of the privacy reform. IMO, they’re platform responses to shrinking visibility, global privacy pressure and the limitations of browser-level tracking.
How this is showing up in performance:
- CPAs are less consistent even when strategy hasn’t changed
- attribution is noisier and harder to justify
- optimisation behaves inconsistently
- match rates are weakening
- modelling is compensating for the signals the platforms no longer have
This is measurable signal loss, and it’s happening now. This is why “waiting for the reforms” is a bad strategy.
If you want to maintain effectiveness over the next six to twelve months AND get an advantage over marketers who still don’t take first-party data seriously, a few things need to be in place:
- stronger first-party identifiers
- server-side measurement
- consent flows that preserve usable signals
These are the baseline requirements to keep campaigns effective in an environment where signals are declining.
The brands that act now will maintain stability and get ahead of those who won’t take action. The ones waiting will be explaining entirely avoidable performance problems.
5 comments
Author:
Paul Hewett
Nov 20, 2025 11:17 PM
regular
I have observed a sharp uptick in brands using AI-generated avatars to deliver what appear to be customer testimonials in social ads.
There’s a fundamental problem with this tactic: it erodes trust and introduces clear compliance risk under Australian Consumer Law (as well as consumer law in other jurisdictions). When an artificial character delivers a testimonial, consumers will probably, and reasonably, assume the entire customer experience is fabricated. That impacts credibility, performance, and long-term brand equity.
It’s also not compliant, and it’s not good for the marketing industry. At its core, this behaviour is spam, and it undermines the integrity of digital advertising for everyone.
I’ve put together a note covering the core issues:
➞ Why artificial testimonials undermine trust
➞ How they breach Sections 18 and 29 of the ACL
➞ Relevant enforcement cases
➞ Google, Meta, and TikTok’s policies
➞ The role of watermarking and platform accountability
If you work in marketing, this is worth understanding clearly.
Article link in comments.
There’s a fundamental problem with this tactic: it erodes trust and introduces clear compliance risk under Australian Consumer Law (as well as consumer law in other jurisdictions). When an artificial character delivers a testimonial, consumers will probably, and reasonably, assume the entire customer experience is fabricated. That impacts credibility, performance, and long-term brand equity.
It’s also not compliant, and it’s not good for the marketing industry. At its core, this behaviour is spam, and it undermines the integrity of digital advertising for everyone.
I’ve put together a note covering the core issues:
➞ Why artificial testimonials undermine trust
➞ How they breach Sections 18 and 29 of the ACL
➞ Relevant enforcement cases
➞ Google, Meta, and TikTok’s policies
➞ The role of watermarking and platform accountability
If you work in marketing, this is worth understanding clearly.
Article link in comments.
4 comments
Author:
Paul Hewett
Nov 20, 2025 04:24 AM
quote
Proud to continue our work with Isuzu. It’s a relationship built on trust, consistency, and a shared commitment to performance.
Grateful to the team at Isuzu for the confidence they’ve placed in us, and to our crew at In Marketing We Trust for keeping the bar high year after year.
Looking forward to what we deliver together next.
Grateful to the team at Isuzu for the confidence they’ve placed in us, and to our crew at In Marketing We Trust for keeping the bar high year after year.
Looking forward to what we deliver together next.
1 comments
Author:
Paul Hewett
Nov 16, 2025 11:45 PM
quote
Great start to the week. More award-worthy work from our incredible and talented team. Always proud of what the crew at In Marketing We Trust delivers, consistently raising the bar and making it look easy.
1 comments
Author:
Paul Hewett
Nov 12, 2025 11:52 PM
regular
Marketers using LLMs may have seen TOON mentioned over the past few days. It is a new data format designed as a compact, LLM-friendly alternative to JSON.
I use JSON extensively, and I have tested TOON on some of my workflows. It has potential in specific structured cases.
I wrote a short guide explaining what TOON is, how it compares to JSON, and when it is worth testing. There is also a quick take at the top for CMOs.
Link in comments.
#digitalmarketing #llm #ai #toon
I use JSON extensively, and I have tested TOON on some of my workflows. It has potential in specific structured cases.
I wrote a short guide explaining what TOON is, how it compares to JSON, and when it is worth testing. There is also a quick take at the top for CMOs.
Link in comments.
#digitalmarketing #llm #ai #toon
3 comments
Author:
Paul Hewett
Oct 29, 2025 04:17 AM
quote
Congrats to our paid team In Marketing We Trust.
1 comments
Author:
Paul Hewett
Oct 26, 2025 08:09 AM
regular
MeasureCamp Sydney 2025 delivered exactly what this industry needs more of: open, practitioner-led learning.
No keynotes, no sales pitches, just people sharing what actually works in analytics.
My biggest takeaway this year: the best talks weren’t about tools, they were about workflow clarity. But I have 4 key learnings (click the link to read).
From ideation to data prep to storytelling, great analysts are refining how they think, not just what they use.
See more below for my new field note on what stood out, from lightweight, repeatable workflows to the growing focus on narrative-led insight and community-driven learning.
A few standout talks for me:
Lily Wu, Jack Golding, Frederic Chanut, GAICD, James Mesiona (jet engine analytics talk).
https://lnkd.in/gRs4tPnV
#mcsydney2025 #measurecampsydney #measurecampsydney2025 #analytics #datascience
No keynotes, no sales pitches, just people sharing what actually works in analytics.
My biggest takeaway this year: the best talks weren’t about tools, they were about workflow clarity. But I have 4 key learnings (click the link to read).
From ideation to data prep to storytelling, great analysts are refining how they think, not just what they use.
See more below for my new field note on what stood out, from lightweight, repeatable workflows to the growing focus on narrative-led insight and community-driven learning.
A few standout talks for me:
Lily Wu, Jack Golding, Frederic Chanut, GAICD, James Mesiona (jet engine analytics talk).
https://lnkd.in/gRs4tPnV
#mcsydney2025 #measurecampsydney #measurecampsydney2025 #analytics #datascience
18 comments
Author:
Paul Hewett
Oct 26, 2025 01:14 AM
quote
Favourite talk at MeasureCamp Sydney came from Lily Wu.
A great walkthrough of her workflow from question to answer/story.
A great walkthrough of her workflow from question to answer/story.
0 comments
Author:
Paul Hewett
Oct 22, 2025 06:22 AM
quote
Important update for digital marketers: Google has officially enabled ad buying inventory within AI Overviews (AIO).
Link to our guide provided below.
Link to our guide provided below.
2 comments
Author:
Paul Hewett
Oct 22, 2025 02:10 AM
quote
Incredibly proud of our team for taking the Silver Medal in the @MARKETECH Marketing Technology Awards 2025 for Best Use of Generative AI Platform.
A massive shoutout to everyone who contributed to making our AI Writer a winning entry this year! This recognition highlights our dedication, innovation, and teamwork.
Special thanks to our talented teammates whose efforts and expertise have made this success possible.
OpenAI #Marketech #MarketechAPAC #APACAwards #MarketingTechnologyAwards2025 #AIawards
A massive shoutout to everyone who contributed to making our AI Writer a winning entry this year! This recognition highlights our dedication, innovation, and teamwork.
Special thanks to our talented teammates whose efforts and expertise have made this success possible.
OpenAI #Marketech #MarketechAPAC #APACAwards #MarketingTechnologyAwards2025 #AIawards
0 comments
Author:
Paul Hewett
Oct 17, 2025 01:48 AM
regular
Australia, AI Mode is here. We’ve been helping marketers in other markets adapt and make the most of it. AMA or reach out if you’ve got questions.
#aimode #google #ama
#aimode #google #ama
0 comments
Author:
Paul Hewett
Oct 13, 2025 02:36 AM
quote
Excited to be taking the stage at the StudioSpace at Clear Hayes House (Clear Hayes Consulting) #SXSW event later this week.
I’ll be joined by our COO, Selina Murray, to explore how brands can adapt and thrive in the new AI-era of discovery, where creativity, data, and intelligent systems reshape how people find and connect with brands.
If you’re attending #SXSWSydney, join the conversation and discover what this next chapter means for marketers.
#AI #Marketing #Innovation #SXSWSydney2025
I’ll be joined by our COO, Selina Murray, to explore how brands can adapt and thrive in the new AI-era of discovery, where creativity, data, and intelligent systems reshape how people find and connect with brands.
If you’re attending #SXSWSydney, join the conversation and discover what this next chapter means for marketers.
#AI #Marketing #Innovation #SXSWSydney2025
1 comments
Author:
Paul Hewett
Oct 09, 2025 09:40 PM
repost
Join us for unfiltered stories, bold insights, and one unforgettable afternoon at SXSW Sydney.
Career guidance from top CMOs, test your marketing compliance knowledge, and network with the industry’s best.
Limited spots available, register for your free ticket now.
🗓️ Tuesday, October 14
🕐 2:00 - 5:30pm
https://lnkd.in/gsdCscr8
Career guidance from top CMOs, test your marketing compliance knowledge, and network with the industry’s best.
Limited spots available, register for your free ticket now.
🗓️ Tuesday, October 14
🕐 2:00 - 5:30pm
https://lnkd.in/gsdCscr8
0 comments
Author:
ADMA
Sep 24, 2025 12:08 AM
quote
Not to be missed. Our Head of Analytics, Benoit Weber, is showing the industry how to put AI to work in marketing analytics. Catch him at MeasureSummit.
0 comments
Author:
Paul Hewett
Sep 23, 2025 01:06 AM
quote
Great work from the team In Marketing We Trust.
Being named a finalist for the Best Use of a Generative AI Platform at the Martech APAC Marketing Technology Awards is recognition of the innovation and discipline that goes into unlocking value with AI for our clients.
Hopefully, we get a trophy for our trophy cabinet!
Being named a finalist for the Best Use of a Generative AI Platform at the Martech APAC Marketing Technology Awards is recognition of the innovation and discipline that goes into unlocking value with AI for our clients.
Hopefully, we get a trophy for our trophy cabinet!
3 comments
Author:
Paul Hewett
Sep 09, 2025 10:21 PM
repost
I'm proud to be presenting once again to the 2025 MeasureSummit conference. Keep posted, the list of speakers and talks is being revealed. Can't wait MeasureSummit!
3 comments
Author:
Benoit Weber
Aug 29, 2025 03:49 AM
regular
I was thrilled to be invited to speak at the Travel Massive Asia Conference 2025 in Da Nang this week. My session was about using AI tools to bring new marketing ideas to life and exploring how AI is reshaping marketing and advertising.
What stood out to me was the diversity of skills in the room. Most of the attendees described themselves as “non-technical,” yet they were deeply engaged in building with AI. That shift is telling. AI has moved beyond the domain of engineers; it’s now squarely on the agenda of marketers who are responsible for growth, brand, and customer experience.
I frame AI in marketing across three areas:
1. Engagement - how customers discover and interact.
2. Production - how we create content and assets.
3. Operations - how we run and optimise the marketing function.
This talk focused on operations, demonstrating how AI coding tools can be leveraged to create solutions that enhance workflows, strengthen analytics, and improve campaign performance. The point isn’t the code itself, but how it enables marketers to work faster, smarter, and with more impact.
AI is now firmly part of the marketing toolkit. For leaders in marketing, the opportunity lies in moving beyond theory and applying AI in ways that directly drive performance and discovery.
#AI #Marketing #Advertising #Analytics #SearchMarketing #TravelMassive
Thank you to Ian Cumming and Natalya Wissink for organising this awesome event. Thank you to the other speakers for sharing their insights:
Megan Ly, Sally Bunnell, Seiya Hongo, Ally Hongo, Samuel Walter, Max Kraynov, Anne Somanas, Jacobo Priegue Martínez, Tan Mai, Crystal Phuong, Phuc Le, Chris Tran, David Kaye, Maeve Nolan.
What stood out to me was the diversity of skills in the room. Most of the attendees described themselves as “non-technical,” yet they were deeply engaged in building with AI. That shift is telling. AI has moved beyond the domain of engineers; it’s now squarely on the agenda of marketers who are responsible for growth, brand, and customer experience.
I frame AI in marketing across three areas:
1. Engagement - how customers discover and interact.
2. Production - how we create content and assets.
3. Operations - how we run and optimise the marketing function.
This talk focused on operations, demonstrating how AI coding tools can be leveraged to create solutions that enhance workflows, strengthen analytics, and improve campaign performance. The point isn’t the code itself, but how it enables marketers to work faster, smarter, and with more impact.
AI is now firmly part of the marketing toolkit. For leaders in marketing, the opportunity lies in moving beyond theory and applying AI in ways that directly drive performance and discovery.
#AI #Marketing #Advertising #Analytics #SearchMarketing #TravelMassive
Thank you to Ian Cumming and Natalya Wissink for organising this awesome event. Thank you to the other speakers for sharing their insights:
Megan Ly, Sally Bunnell, Seiya Hongo, Ally Hongo, Samuel Walter, Max Kraynov, Anne Somanas, Jacobo Priegue Martínez, Tan Mai, Crystal Phuong, Phuc Le, Chris Tran, David Kaye, Maeve Nolan.
12 comments
Author:
Paul Hewett
Aug 29, 2025 01:40 AM
regular
Visited the Da Nang Semiconductor & AI Center (DSAC) yesterday. Great to see local and international founders building here in Da Dang.
Thank you to Mr Phuc Le for the tour and the time. Impressive to see the centre and learn about Da Nang’s vision for AI in the region, as well as experience the startup energy buzzing through the space. Lots of ideas taking shape.
It is clear that support for AI and innovation is central to the region’s future. The new technology park here in Danang is also impressive and continues to grow. Having visited many times over the past decade, I remember when this area was mostly disused land and parking. It is great to see the technology park now taking shape and thriving.
#AI #Innovation #Semiconductors #Danang #FutureTech
Thank you to Mr Phuc Le for the tour and the time. Impressive to see the centre and learn about Da Nang’s vision for AI in the region, as well as experience the startup energy buzzing through the space. Lots of ideas taking shape.
It is clear that support for AI and innovation is central to the region’s future. The new technology park here in Danang is also impressive and continues to grow. Having visited many times over the past decade, I remember when this area was mostly disused land and parking. It is great to see the technology park now taking shape and thriving.
#AI #Innovation #Semiconductors #Danang #FutureTech
0 comments
Author:
Paul Hewett
Aug 28, 2025 09:22 AM
repost
⏱️Final chance to secure your ticket! Our final seats remain for ADMA Global Forum. Hurry, room is filling fast.
On 9 September, Australia’s senior marketers and CMOs will gather for ELEVATE!
🎟️Tickets are selling fast: https://lnkd.in/gtcaGfjq
This is your chance to secure a table for your team and prepare for what lies ahead:
◾AI, CX + capability frameworks
◾Strategies from NAB, MECCA, PepsiCo & Optus
◾Creativity insights you won’t find on replay
🚨Last year sold out - this year will too.
The future of marketing may come with uncertainties, but one thing is for sure ➡️ you will get the clarity you need to navigate this fast-evolving landscape at ADMA Global Forum 2025.
View the 2025 Global Forum Speaker Line-up:
◾todd sampson – live and exclusive for in-person attendees
◾Kate Blythe, CMO, MECCA Brands
◾Hannah Fillis, Head of Digital Marketing & Media, MECCA Brands
◾Tom Goodwin, Co-founder, All We Have Is Now
◾Paulie Dery, CMO, AG1
◾Siobhan Savage 🌎💜, CEO, Reejig
◾Dr Kellie Nuttall, AI Leader, Deloitte Digital
◾Paul Hewett, CEO, In Marketing We Trust
◾Sarla Fernando, Deputy Chair, ADMA’s Regulatory & Advocacy Working Group
◾Peter Leonard, Chair, Sarla Fernando, ADMA’s Regulatory & Advocacy Working Group
◾Emma Jensen, VP Small Business, Optus
◾Susan Press, Marketing Director, PepsiCo
◾Natalie Lockwood, CMO, NAB
◾Joanne Smith, Chief Brand, Innovation, and Communications Officer, Blackmores Group (Exclusive Virtual Session Only)
◾Warren Mackay-Smith, General Manager – AI Innovation Hub, Blackmores Group (Exclusive Virtual Session Only)
◾Anthony Toovey, Strategic Advisor, ADMA
◾Andrea Martens, CEO, ADMA
◾Holly Ransom, returning as MC
Don’t be the one reading the recap - be in the room where the future of marketing is shaped in real-time.
#FutureofMarketing #Capability #AI #MarketingInnovation
#CMO #AustralianMarketing
On 9 September, Australia’s senior marketers and CMOs will gather for ELEVATE!
🎟️Tickets are selling fast: https://lnkd.in/gtcaGfjq
This is your chance to secure a table for your team and prepare for what lies ahead:
◾AI, CX + capability frameworks
◾Strategies from NAB, MECCA, PepsiCo & Optus
◾Creativity insights you won’t find on replay
🚨Last year sold out - this year will too.
The future of marketing may come with uncertainties, but one thing is for sure ➡️ you will get the clarity you need to navigate this fast-evolving landscape at ADMA Global Forum 2025.
View the 2025 Global Forum Speaker Line-up:
◾todd sampson – live and exclusive for in-person attendees
◾Kate Blythe, CMO, MECCA Brands
◾Hannah Fillis, Head of Digital Marketing & Media, MECCA Brands
◾Tom Goodwin, Co-founder, All We Have Is Now
◾Paulie Dery, CMO, AG1
◾Siobhan Savage 🌎💜, CEO, Reejig
◾Dr Kellie Nuttall, AI Leader, Deloitte Digital
◾Paul Hewett, CEO, In Marketing We Trust
◾Sarla Fernando, Deputy Chair, ADMA’s Regulatory & Advocacy Working Group
◾Peter Leonard, Chair, Sarla Fernando, ADMA’s Regulatory & Advocacy Working Group
◾Emma Jensen, VP Small Business, Optus
◾Susan Press, Marketing Director, PepsiCo
◾Natalie Lockwood, CMO, NAB
◾Joanne Smith, Chief Brand, Innovation, and Communications Officer, Blackmores Group (Exclusive Virtual Session Only)
◾Warren Mackay-Smith, General Manager – AI Innovation Hub, Blackmores Group (Exclusive Virtual Session Only)
◾Anthony Toovey, Strategic Advisor, ADMA
◾Andrea Martens, CEO, ADMA
◾Holly Ransom, returning as MC
Don’t be the one reading the recap - be in the room where the future of marketing is shaped in real-time.
#FutureofMarketing #Capability #AI #MarketingInnovation
#CMO #AustralianMarketing
0 comments
Author:
ADMA
Aug 22, 2025 07:48 AM
repost
⌛The final countdown is on until ADMA Global Forum.
On 9 September, Australia’s marketing leaders will unite at ADMA Global Forum 2025 – for a carefully curated day of bold debates, global keynotes, and practical insights.
Secure your table or ticket before we hit venue capacity.
Speakers Include:
◾todd sampson - exclusive keynote, live and in-room only.
◾Tom Goodwin - on why the future isn’t automated, it’s elevated
◾Kate Blythe & Hannah Fillis - MECCA Brands on transforming customer inspiration
◾Siobhan Savage - Reejig CEO on AI, capability and the future of work
◾CMOs from NAB, PepsiCo, Blackmores Group & Optus
Don’t be the one reading the recap - be in the room where the future of marketing is shaped in real-time.
🎟️Tickets are selling fast: https://lnkd.in/g5T79Azz
Paulie Dery, AG1 Joanne Smith, Sarla Fernando Peter Leonard Paul Hewett In Marketing We Trust Emma Jensen, Susan Press, Natalie Lockwood Warren Mackay-Smith Dr Kellie Nuttall Anthony Toovey Holly Ransom
#ADMAGlobalForum #FutureofMarketing #CMO #Leadership #AI #Capability
On 9 September, Australia’s marketing leaders will unite at ADMA Global Forum 2025 – for a carefully curated day of bold debates, global keynotes, and practical insights.
Secure your table or ticket before we hit venue capacity.
Speakers Include:
◾todd sampson - exclusive keynote, live and in-room only.
◾Tom Goodwin - on why the future isn’t automated, it’s elevated
◾Kate Blythe & Hannah Fillis - MECCA Brands on transforming customer inspiration
◾Siobhan Savage - Reejig CEO on AI, capability and the future of work
◾CMOs from NAB, PepsiCo, Blackmores Group & Optus
Don’t be the one reading the recap - be in the room where the future of marketing is shaped in real-time.
🎟️Tickets are selling fast: https://lnkd.in/g5T79Azz
Paulie Dery, AG1 Joanne Smith, Sarla Fernando Peter Leonard Paul Hewett In Marketing We Trust Emma Jensen, Susan Press, Natalie Lockwood Warren Mackay-Smith Dr Kellie Nuttall Anthony Toovey Holly Ransom
#ADMAGlobalForum #FutureofMarketing #CMO #Leadership #AI #Capability
0 comments
Author:
ADMA
Aug 22, 2025 07:48 AM
repost
Thrilled to announce the launch of the National Work Intelligence Partnership between ADMA, ACS (Australian Computer Society) and Reejig.
This initiative is the first of its kind, using real-time data to map how AI is transforming marketing and IT - reshaping roles, redefining creativity, and demanding new skills across our industries.
For CMOs and marketing leaders, it’s about more than technology. It’s about the capability, clarity and frameworks to build confident, human–AI teams that can thrive in this new era.
On 9 September at ADMA Global Forum, Reejig CEO Siobhan Savage 🌎💜 will share what this means for marketing leadership - and how we can unlock opportunity without wasted potential.
👉Learn more: https://lnkd.in/gDaizjbE
▶Hear about it first-hand at ADMA Global Forum on September 9: https://lnkd.in/gicAjiFK
#FutureofMarketing #MarketingCapability #MarketingSkills
This initiative is the first of its kind, using real-time data to map how AI is transforming marketing and IT - reshaping roles, redefining creativity, and demanding new skills across our industries.
For CMOs and marketing leaders, it’s about more than technology. It’s about the capability, clarity and frameworks to build confident, human–AI teams that can thrive in this new era.
On 9 September at ADMA Global Forum, Reejig CEO Siobhan Savage 🌎💜 will share what this means for marketing leadership - and how we can unlock opportunity without wasted potential.
👉Learn more: https://lnkd.in/gDaizjbE
▶Hear about it first-hand at ADMA Global Forum on September 9: https://lnkd.in/gicAjiFK
#FutureofMarketing #MarketingCapability #MarketingSkills
1 comments
Author:
Andrea Martens
Aug 13, 2025 08:35 AM
quote
The way people are searching is evolving fast. Get the latest edition of “Future of Search” to understand what is changing and what to do now.
Link below.
Link below.
0 comments
Author:
Paul Hewett
Aug 12, 2025 08:39 AM
quote
Marketing rewards those who stay curious and current. The Elevate ADMA Global Forum lineup has just got even better. Get tickets while you can.
0 comments
Author:
Paul Hewett
Aug 06, 2025 12:36 PM
quote
Very pleased to be announcing some important changes for our next stage of growth. We are very excited for the year ahead.
1 comments
Author:
Paul Hewett
Jul 30, 2025 12:50 AM
repost
Australian marketers are stuck in a legislative limbo and it’s having a dramatic impact. In this exclusive for Mediaweek Australia, Paul Hewett breaks down how the uncertainty around tranche two of the privacy rollout isn’t just frustrating – it threatens the very practices that uphold our profession.
Plus get some actionable tips on how you can prepare.
https://lnkd.in/gwcVmgB8
Plus get some actionable tips on how you can prepare.
https://lnkd.in/gwcVmgB8
0 comments
Author:
In Marketing We Trust
Jul 29, 2025 11:27 AM
repost
We've still a got few spots open for our event next week...
👀 Eyes Wide Open: The Great Data Reset 👀
StudioSpace is hosting a punchy breakfast panel on what the new era of privacy-first marketing actually means... for loyalty, personalisation, measurement and your budget.
If you’re grappling with any or all of the below, then this one’s for you!
🪦 The death of third-party data
🤖 LLMs changing how people search + engage
🚫 Privacy reform making targeting harder (but trust more valuable)
🔮 How to future-proof your CX, data + loyalty strategy
We've got a killer guest lineup:
↗️ Paul Hewett, In In Marketing We Trust
↗️ Meg Tonkin, PhD, Tobias Australia
↗️ David Parsons, Ellipsis & Company
It’ll be sharp, fast-paced, and useful.
Registration link in comments.
👀 Eyes Wide Open: The Great Data Reset 👀
StudioSpace is hosting a punchy breakfast panel on what the new era of privacy-first marketing actually means... for loyalty, personalisation, measurement and your budget.
If you’re grappling with any or all of the below, then this one’s for you!
🪦 The death of third-party data
🤖 LLMs changing how people search + engage
🚫 Privacy reform making targeting harder (but trust more valuable)
🔮 How to future-proof your CX, data + loyalty strategy
We've got a killer guest lineup:
↗️ Paul Hewett, In In Marketing We Trust
↗️ Meg Tonkin, PhD, Tobias Australia
↗️ David Parsons, Ellipsis & Company
It’ll be sharp, fast-paced, and useful.
Registration link in comments.
4 comments
Author:
Robin Scarborough
Jul 28, 2025 11:04 AM
quote
Great teams aren't bound by geography; they're built on trust, communication, and shared values.
This Mumbrella article spotlights how our team members, Selina Murray and Cecilia Cebada, thrive globally, with Ceci delivering exceptional client services from Cabo and Selina overseeing strategic operations from Brisbane. Despite the distance, their partnership exemplifies seamless global collaboration.
Their success hinges on clear communication, mutual respect, and complementary skills, proving that effective remote teamwork is about connection, not just location.
This Mumbrella article spotlights how our team members, Selina Murray and Cecilia Cebada, thrive globally, with Ceci delivering exceptional client services from Cabo and Selina overseeing strategic operations from Brisbane. Despite the distance, their partnership exemplifies seamless global collaboration.
Their success hinges on clear communication, mutual respect, and complementary skills, proving that effective remote teamwork is about connection, not just location.
0 comments
Author:
Paul Hewett
Jul 22, 2025 08:53 AM
quote
Honoured to join ADMA new Advisory Committee alongside an exceptional group of leaders shaping the future of marketing in Australia.
The challenges ahead are big, from privacy reform and AI disruption to shifting consumer expectations, but so are the opportunities. I’m looking forward to contributing to ADMA’s mission to support capability building, provide regulatory clarity, and lead with bold, data-driven thinking.
Congratulations to everyone appointed, and thanks to former members who’ve helped build a strong foundation.
The challenges ahead are big, from privacy reform and AI disruption to shifting consumer expectations, but so are the opportunities. I’m looking forward to contributing to ADMA’s mission to support capability building, provide regulatory clarity, and lead with bold, data-driven thinking.
Congratulations to everyone appointed, and thanks to former members who’ve helped build a strong foundation.
10 comments
Author:
Paul Hewett
Jul 09, 2025 06:01 PM
repost
What an epic night of talks! 🤓 Thanks everyone for coming and Braze for having us 🫶
See you next DAW! 🫶
See you next DAW! 🫶
2 comments
Author:
Data & Analytics Wednesday Sydney
Jul 08, 2025 02:56 PM
repost
Join us tomorrow at Data & Analytics Wednesday Sydney!
Frederic Chanut, GAICD will be hosting the event at Braze and online. First, we'll hear from Paul Dyson (ex-Google) on "Competing with Bruce in the nerdiest competition ever", then we'll have a panel discussion hosted by Rob Tot on "Hello?? Are there any humans still out there on the internet?" in which we'll hear from Frederic Chanut, GAICD, Candice Driver, and Sam Redfern.
Sign up here: https://lnkd.in/g2kkBJfv for the in-person meet up at Braze.
OR join us online at 6pm tomorrow: https://lnkd.in/g7MvFxyP
EDIT: We've sold out of actual seats! Join us online if you're not a ticket holder. Anyone welcome!
Frederic Chanut, GAICD will be hosting the event at Braze and online. First, we'll hear from Paul Dyson (ex-Google) on "Competing with Bruce in the nerdiest competition ever", then we'll have a panel discussion hosted by Rob Tot on "Hello?? Are there any humans still out there on the internet?" in which we'll hear from Frederic Chanut, GAICD, Candice Driver, and Sam Redfern.
Sign up here: https://lnkd.in/g2kkBJfv for the in-person meet up at Braze.
OR join us online at 6pm tomorrow: https://lnkd.in/g7MvFxyP
EDIT: We've sold out of actual seats! Join us online if you're not a ticket holder. Anyone welcome!
0 comments
Author:
In Marketing We Trust
Jul 02, 2025 12:54 AM
regular
The AI Scraper War continues… and this update is a big one.
Cloudflare just changed the default setting for the open web (overnight). From today, all new domains using Cloudflare will automatically block AI crawlers unless they explicitly opt in.
This is a smart, but tactical move. It gives publishers something they can implement immediately, and it shifts the tone of the debate. It’s not the final solution , we still need a universal enforcement mechanism, but it starts to close the gap between content scraped and content paid for.
It also makes the conversation real for infrastructure teams, not just policy teams or legal departments. That’s a good thing IMO.
Here’s a quick summary of what dropped:
Cloudflare Announces Default Block on AI Crawlers Without Consent
On July 1, 2025, Cloudflare launched a landmark change to Internet infrastructure by blocking AI crawlers from scraping websites without permission or compensation by default. This move positions Cloudflare as the first major provider to enforce a permission-based model for AI access to online content.
Key points:
- Web publishers now have control: New Cloudflare customers must choose whether to allow AI crawlers, with “block by default” as the starting point.
- AI companies must identify and justify crawler use (e.g. for training, inference, or search), supporting transparency and fair use.
- This addresses a broken value exchange: Previously, AI crawlers scraped data without sending referral traffic or revenue to creators.
- Cloudflare powers 20% of global web traffic and has already seen over 1 million customers opt to block AI crawlers since introducing the feature in 2024.
- This is part of a broader shift toward sustainable monetisation and licensing models for publishers and creators, including Cloudflare’s upcoming “Pay Per Crawl” model.
Cloudflare’s move is backed by major publishers and tech companies including Condé Nast, Gannett, Reddit, Pinterest, TIME, BuzzFeed, Fortune, Sky News, and Universal Music Group, all of whom emphasise the importance of protecting content, ensuring fair compensation, and building a sustainable future for the web.
The initiative aligns with IAB Tech Lab’s LLM Content Ingest API, helping publishers enforce control over how their content is accessed and used by AI systems.
This shift is being described as a Content Independence Day, aimed at restoring balance between creators, AI companies, and Internet users.
https://lnkd.in/ginFcD_V
Cloudflare just changed the default setting for the open web (overnight). From today, all new domains using Cloudflare will automatically block AI crawlers unless they explicitly opt in.
This is a smart, but tactical move. It gives publishers something they can implement immediately, and it shifts the tone of the debate. It’s not the final solution , we still need a universal enforcement mechanism, but it starts to close the gap between content scraped and content paid for.
It also makes the conversation real for infrastructure teams, not just policy teams or legal departments. That’s a good thing IMO.
Here’s a quick summary of what dropped:
Cloudflare Announces Default Block on AI Crawlers Without Consent
On July 1, 2025, Cloudflare launched a landmark change to Internet infrastructure by blocking AI crawlers from scraping websites without permission or compensation by default. This move positions Cloudflare as the first major provider to enforce a permission-based model for AI access to online content.
Key points:
- Web publishers now have control: New Cloudflare customers must choose whether to allow AI crawlers, with “block by default” as the starting point.
- AI companies must identify and justify crawler use (e.g. for training, inference, or search), supporting transparency and fair use.
- This addresses a broken value exchange: Previously, AI crawlers scraped data without sending referral traffic or revenue to creators.
- Cloudflare powers 20% of global web traffic and has already seen over 1 million customers opt to block AI crawlers since introducing the feature in 2024.
- This is part of a broader shift toward sustainable monetisation and licensing models for publishers and creators, including Cloudflare’s upcoming “Pay Per Crawl” model.
Cloudflare’s move is backed by major publishers and tech companies including Condé Nast, Gannett, Reddit, Pinterest, TIME, BuzzFeed, Fortune, Sky News, and Universal Music Group, all of whom emphasise the importance of protecting content, ensuring fair compensation, and building a sustainable future for the web.
The initiative aligns with IAB Tech Lab’s LLM Content Ingest API, helping publishers enforce control over how their content is accessed and used by AI systems.
This shift is being described as a Content Independence Day, aimed at restoring balance between creators, AI companies, and Internet users.
https://lnkd.in/ginFcD_V
3 comments
Author:
Paul Hewett
Jul 01, 2025 05:44 AM
quote
For those who caught yesterday's rant, here's the sequel, now with extra detail, fewer expletives, and some practical solutions for marketers dealing with AI crawlers sucking the life out of the web economy.
Thanks to Mumbrella for giving me the space to expand properly.
Thanks to Mumbrella for giving me the space to expand properly.
1 comments
Author:
Paul Hewett
Jul 01, 2025 05:38 AM
quote
We’re starting FY26 with some excellent news: Selina Murray (Gough) has been promoted to Chief Operating Officer at In Marketing We Trust!
Over the past five years, Selina has made an outstanding contribution to our business and our clients. It's been inspiring to see her grow and develop into the leader she is today.
Congratulations, Selina. I’m excited to see you continue to make a big impact.
This announcement comes amid several other exciting developments we'll be sharing soon, stay tuned.
Over the past five years, Selina has made an outstanding contribution to our business and our clients. It's been inspiring to see her grow and develop into the leader she is today.
Congratulations, Selina. I’m excited to see you continue to make a big impact.
This announcement comes amid several other exciting developments we'll be sharing soon, stay tuned.
4 comments
Author:
Paul Hewett
Jun 30, 2025 02:46 AM
quote
Great post Carl Hendy. Unfortunately, it highlights a serious issue that urgently needs addressing.
The numbers from Cloudflare’s Matthew Prince are brutal.
• Google now crawls 18 pages for every one visitor it sends.
• OpenAI is at 1,500:1.
• Anthropic is at 60,000:1.
A decade ago, Google’s ratio was 2:1. Six months ago, OpenAI sat at 250:1. The direction of travel is obvious, and it is not in publishers’ favour.
We did not reach a tipping point today. We reached it twelve months ago. I said as much in mid-2024 and wrote about it again in January. Anyone tracking referral logs could see it coming.
Two words keep getting lost in the AI gold rush: value exchange.
• Audience – wants fast answers and credible sources.
• Publisher – funds the journalism and bears the bandwidth bill.
• Platform – packages the content and monetises the interaction (news flash, you are not a publisher, by your request).
When any party takes more value than it gives, the system breaks. Today, the value exchange is truly f'd. AI crawlers gorge on content, sell the output, and send back next to nothing. Publishers, big and small, foot the bill while audiences assume everything on the web is free.
The next steps are predictable:
• A freemium web. Headline snippets remain open; the depth lives behind a login.
• Selective crawling. Robots.txt was a polite request; enforcement tools will become the norm.
• Payment walls rather than paywalls. If a bot wants to train or answer commercial queries, it will need a licence.
This is not 'anti-AI'. It is basic economics. Platforms chose short-term model quality over long-term content supply. Now the cheque is due.
One final point for Canberra. Where is the policy leadership? The Productivity Commission still frames questions while advertising dollars flow straight to San Francisco. This is a productivity issue, not a niche media spat.
Publishers have woken up. Platforms MUST adjust. Governments probably won't catch up.
The numbers from Cloudflare’s Matthew Prince are brutal.
• Google now crawls 18 pages for every one visitor it sends.
• OpenAI is at 1,500:1.
• Anthropic is at 60,000:1.
A decade ago, Google’s ratio was 2:1. Six months ago, OpenAI sat at 250:1. The direction of travel is obvious, and it is not in publishers’ favour.
We did not reach a tipping point today. We reached it twelve months ago. I said as much in mid-2024 and wrote about it again in January. Anyone tracking referral logs could see it coming.
Two words keep getting lost in the AI gold rush: value exchange.
• Audience – wants fast answers and credible sources.
• Publisher – funds the journalism and bears the bandwidth bill.
• Platform – packages the content and monetises the interaction (news flash, you are not a publisher, by your request).
When any party takes more value than it gives, the system breaks. Today, the value exchange is truly f'd. AI crawlers gorge on content, sell the output, and send back next to nothing. Publishers, big and small, foot the bill while audiences assume everything on the web is free.
The next steps are predictable:
• A freemium web. Headline snippets remain open; the depth lives behind a login.
• Selective crawling. Robots.txt was a polite request; enforcement tools will become the norm.
• Payment walls rather than paywalls. If a bot wants to train or answer commercial queries, it will need a licence.
This is not 'anti-AI'. It is basic economics. Platforms chose short-term model quality over long-term content supply. Now the cheque is due.
One final point for Canberra. Where is the policy leadership? The Productivity Commission still frames questions while advertising dollars flow straight to San Francisco. This is a productivity issue, not a niche media spat.
Publishers have woken up. Platforms MUST adjust. Governments probably won't catch up.
5 comments
Author:
Paul Hewett
Jun 23, 2025 06:13 AM
quote
The big end of town was caught colluding—no surprises there. Their greed isn't just unethical; it holds back the entire advertising industry's progress. Frankly, to the customers of these agencies, the message couldn't be a more blatant "F-you."
A great post from Ivan (fully fact-checked) highlights exactly why independent agencies like In Marketing We Trust matter more now than ever.
Holding companies have lost significant ground, dropping from over 44% of US advertising spend in 2019 to just 29.6% today. Independents, meanwhile, are thriving.
Brands increasingly choose independents because we operate with transparency, agility, and accountability. Advances in AI and Connected TV have further levelled the playing field, enabling independent agencies to deliver sophisticated, high-performing campaigns without the legacy overhead.
At In Marketing We Trust, transparency and accountability define how we work.
If you're currently stuck with a holding company that clearly doesn't respect your business, let's talk. I'll show you how we're driving honest outcomes for global brands across Australia, Asia, Europe, and North America.
A great post from Ivan (fully fact-checked) highlights exactly why independent agencies like In Marketing We Trust matter more now than ever.
Holding companies have lost significant ground, dropping from over 44% of US advertising spend in 2019 to just 29.6% today. Independents, meanwhile, are thriving.
Brands increasingly choose independents because we operate with transparency, agility, and accountability. Advances in AI and Connected TV have further levelled the playing field, enabling independent agencies to deliver sophisticated, high-performing campaigns without the legacy overhead.
At In Marketing We Trust, transparency and accountability define how we work.
If you're currently stuck with a holding company that clearly doesn't respect your business, let's talk. I'll show you how we're driving honest outcomes for global brands across Australia, Asia, Europe, and North America.
4 comments
Author:
Paul Hewett
Jun 19, 2025 02:51 AM
repost
You asked. We Answered! 📢
How can I get my search ads in AI Overviews ❓ Answered.
Are ads in AI Overviews available in Australia ❓ Answered.
How do Google Ads appear in AI Overviews ❓ Answered.
How do Google Ads perform in AI Overviews ❓ Answered.
https://lnkd.in/gG8NsvKc
How can I get my search ads in AI Overviews ❓ Answered.
Are ads in AI Overviews available in Australia ❓ Answered.
How do Google Ads appear in AI Overviews ❓ Answered.
How do Google Ads perform in AI Overviews ❓ Answered.
https://lnkd.in/gG8NsvKc
0 comments
Author:
In Marketing We Trust
Jun 02, 2025 06:03 AM
repost
🪲 Google has resolved a bug that misattributed AI Mode search traffic as “direct” instead of “organic” in Google Analytics, potentially skewing marketers' data.
🔗 The issue stemmed from Google adding a rel="noopener noreferrer" attribute to AI Mode search result links, which blocked referral data, causing traffic to be misclassified as “direct” in analytics platforms.
📊 The misattribution may have affected traffic data for several days, potentially skewing conversion tracking, budget decisions, and SEO performance assessments.
📃 Recommended Actions: Marketers should audit recent traffic data for unusual spikes in direct traffic, document the affected dates, adjust reporting accordingly, and prepare for accurate tracking of AI Mode traffic moving forward.
Read more 👉 https://lnkd.in/eZ4pbh2v
🔗 The issue stemmed from Google adding a rel="noopener noreferrer" attribute to AI Mode search result links, which blocked referral data, causing traffic to be misclassified as “direct” in analytics platforms.
📊 The misattribution may have affected traffic data for several days, potentially skewing conversion tracking, budget decisions, and SEO performance assessments.
📃 Recommended Actions: Marketers should audit recent traffic data for unusual spikes in direct traffic, document the affected dates, adjust reporting accordingly, and prepare for accurate tracking of AI Mode traffic moving forward.
Read more 👉 https://lnkd.in/eZ4pbh2v
4 comments
Author:
In Marketing We Trust
May 22, 2025 08:02 AM
regular
Decoding IO25: Modernising Measurement & Data Strategy in the AI Era
Explainer:
This Google announcement underscored the critical need for robust measurement and data strategies as AI reshapes customer journeys. Key announcements include simplified onboarding for Google Ads measurement and better debugging tools. We also heard about enhanced cross-channel measurement in Google Analytics, with AI providing deeper insights. Furthermore, improvements to Data Manager will make it easier for businesses to gather, store, and activate first-party data with privacy protection using confidential computing, alongside more accessible incrementality testing.
What it means for marketers:
Trustworthy, privacy-centric measurement is foundational. Your priorities should be clear: firstly, double down on your first-party data strategy by collecting, unifying, and activating consented data through tools like Enhanced Conversions and Customer Match. Secondly, ensure your GA4 setup is robust to leverage its AI-powered insights and attribution for complex user paths. Finally, explore new incrementality testing to truly understand the value your campaigns are driving. For Australian businesses, getting these data fundamentals right is key ahead of local Google Marketing Live insights in June.
Is your data and measurement strategy truly prepared for this AI-driven future?
#GoogleIO #GML2025 #GoogleAnalytics #GA4 #DataStrategy #MarketingAnalytics #Privacy #AdTech
Explainer:
This Google announcement underscored the critical need for robust measurement and data strategies as AI reshapes customer journeys. Key announcements include simplified onboarding for Google Ads measurement and better debugging tools. We also heard about enhanced cross-channel measurement in Google Analytics, with AI providing deeper insights. Furthermore, improvements to Data Manager will make it easier for businesses to gather, store, and activate first-party data with privacy protection using confidential computing, alongside more accessible incrementality testing.
What it means for marketers:
Trustworthy, privacy-centric measurement is foundational. Your priorities should be clear: firstly, double down on your first-party data strategy by collecting, unifying, and activating consented data through tools like Enhanced Conversions and Customer Match. Secondly, ensure your GA4 setup is robust to leverage its AI-powered insights and attribution for complex user paths. Finally, explore new incrementality testing to truly understand the value your campaigns are driving. For Australian businesses, getting these data fundamentals right is key ahead of local Google Marketing Live insights in June.
Is your data and measurement strategy truly prepared for this AI-driven future?
#GoogleIO #GML2025 #GoogleAnalytics #GA4 #DataStrategy #MarketingAnalytics #Privacy #AdTech
1 comments
Author:
Paul Hewett
May 22, 2025 07:03 AM
regular
Decoding IO25: Performance Max Evolves with AI Assets & Channel Insights
Explainer:
Performance Max (PMax) is receiving significant AI upgrades, as highlighted at Google IO '25. Soon, PMax will feature AI-powered asset generation, helping create more text and image assets directly within the platform by drawing from your website content and existing creative. Crucially, new channel performance reporting is also coming. This will offer much-needed transparency on how PMax is delivering results across channels like Search, Display, and YouTube, with full search terms reporting also on its way to PMax globally.
What it means for marketers:
These are welcome changes addressing key PMax feedback. Marketers should firstly leverage AI for asset inspiration and diversification within PMax, while always maintaining strategic brand oversight. Secondly, use the new channel and search term reports to gain a clearer understanding of PMax's impact, identify what’s working, and optimise your broader media strategy. Finally, remember to continue feeding PMax with strong signals such as audience lists, product feeds, and value rules to guide the AI effectively. More transparency and AI assistance should lead to better PMax outcomes.
How will these PMax updates impact your campaign strategies?
#GoogleIO25 #GIO25 #GML2025 #GoogleAds #PerformanceMax #PMax #AIMarketing #Automation
Explainer:
Performance Max (PMax) is receiving significant AI upgrades, as highlighted at Google IO '25. Soon, PMax will feature AI-powered asset generation, helping create more text and image assets directly within the platform by drawing from your website content and existing creative. Crucially, new channel performance reporting is also coming. This will offer much-needed transparency on how PMax is delivering results across channels like Search, Display, and YouTube, with full search terms reporting also on its way to PMax globally.
What it means for marketers:
These are welcome changes addressing key PMax feedback. Marketers should firstly leverage AI for asset inspiration and diversification within PMax, while always maintaining strategic brand oversight. Secondly, use the new channel and search term reports to gain a clearer understanding of PMax's impact, identify what’s working, and optimise your broader media strategy. Finally, remember to continue feeding PMax with strong signals such as audience lists, product feeds, and value rules to guide the AI effectively. More transparency and AI assistance should lead to better PMax outcomes.
How will these PMax updates impact your campaign strategies?
#GoogleIO25 #GIO25 #GML2025 #GoogleAds #PerformanceMax #PMax #AIMarketing #Automation
1 comments
Author:
Paul Hewett
May 22, 2025 06:04 AM
regular
Decoding IO25: AI Max Takes Your Search Campaigns to the Next Level
Explainer:
A major headline from Google IO '25 is the global rollout of "AI Max for Search Campaigns." This isn't a new campaign type but an optional AI enhancement for your existing Search efforts. With one click, it uses Google AI to expand keywords to find untapped, performant queries via broad match and keywordless technology. It also helps create personalised creatives and can optimise landing pages, all while aiming to provide controls and transparency.
What it means for marketers:
AI Max is designed to supercharge performance, with Google citing around 14% more conversions or value at similar CPA/ROAS in tests. Your focus as a marketer will shift. Primarily, you'll need to provide high-quality strategic inputs like clear business goals, diverse creative assets, and strong first-party data signals. Secondly, your role moves from granular bidding to strategic oversight, letting AI handle more tactical optimisation. Finally, it's important to utilise new reporting to understand AI Max's impact and the new queries it uncovers. This is about partnership with AI to unlock new growth.
How will AI Max change your approach to managing Search campaigns?
#GIO #IO25 #GoogleIO #GML2025 #GoogleAds #AISearch #SEM #PPC #AIMarketing #AImax
Explainer:
A major headline from Google IO '25 is the global rollout of "AI Max for Search Campaigns." This isn't a new campaign type but an optional AI enhancement for your existing Search efforts. With one click, it uses Google AI to expand keywords to find untapped, performant queries via broad match and keywordless technology. It also helps create personalised creatives and can optimise landing pages, all while aiming to provide controls and transparency.
What it means for marketers:
AI Max is designed to supercharge performance, with Google citing around 14% more conversions or value at similar CPA/ROAS in tests. Your focus as a marketer will shift. Primarily, you'll need to provide high-quality strategic inputs like clear business goals, diverse creative assets, and strong first-party data signals. Secondly, your role moves from granular bidding to strategic oversight, letting AI handle more tactical optimisation. Finally, it's important to utilise new reporting to understand AI Max's impact and the new queries it uncovers. This is about partnership with AI to unlock new growth.
How will AI Max change your approach to managing Search campaigns?
#GIO #IO25 #GoogleIO #GML2025 #GoogleAds #AISearch #SEM #PPC #AIMarketing #AImax
1 comments
Author:
Paul Hewett
May 22, 2025 05:03 AM
regular
Decoding IO25: Google Search & Brand Discovery Reimagined
Explainer:
Google I/O '25 revealed a Search transformed by AI. Key developments include global AI Overviews, now in over 200 countries and powered by advanced Gemini models, and the US rollout of "AI Mode." This new mode offers conversational search, "Deep Search" for complex reports, and even AI-planned itineraries. Excitingly, Google also announced new ways for brands to achieve visibility within these AI-powered experiences, featuring brand expertise and connecting users to business websites.
What it means for marketers:
This represents a seismic shift in information discovery. While AI providing direct answers might change organic click volumes for some queries, the new brand discovery features are a crucial counterpoint. Your strategy should now focus on two key areas. Firstly, strive to become THE citable authority so Google’s AI features your expertise. Secondly, actively explore how your brand can leverage these new visibility pathways within AI-driven search results to effectively connect with customers. It’s less about just ranking and more about becoming an integral, visible part of the AI's richer response.
How are you preparing your brand for discovery in this new AI Search?
#GoogleIO2025 #GML2025 #AISearch #BrandDiscovery #SEO #ContentStrategy
Explainer:
Google I/O '25 revealed a Search transformed by AI. Key developments include global AI Overviews, now in over 200 countries and powered by advanced Gemini models, and the US rollout of "AI Mode." This new mode offers conversational search, "Deep Search" for complex reports, and even AI-planned itineraries. Excitingly, Google also announced new ways for brands to achieve visibility within these AI-powered experiences, featuring brand expertise and connecting users to business websites.
What it means for marketers:
This represents a seismic shift in information discovery. While AI providing direct answers might change organic click volumes for some queries, the new brand discovery features are a crucial counterpoint. Your strategy should now focus on two key areas. Firstly, strive to become THE citable authority so Google’s AI features your expertise. Secondly, actively explore how your brand can leverage these new visibility pathways within AI-driven search results to effectively connect with customers. It’s less about just ranking and more about becoming an integral, visible part of the AI's richer response.
How are you preparing your brand for discovery in this new AI Search?
#GoogleIO2025 #GML2025 #AISearch #BrandDiscovery #SEO #ContentStrategy
1 comments
Author:
Paul Hewett
May 22, 2025 04:24 AM
quote
Thrilled to see this piece live on Mumbrella! Thanks for sharing my perspective on the surge of announcements from Google I/O 2025!
My core take for fellow Aussie marketers: Google is undeniably back with a vengeance, and these AI advancements will change the game. While there are new challenges to navigate with features like AI Overviews and the incoming AI Mode, the opportunity to engage with customers in more intelligent and meaningful ways is immense. It's an exciting time to be in marketing!
Keen to hear your thoughts on how we adapt and thrive in this new era of 'Search 2.0'. You can read my full take in the Mumbrella piece linked below.
#GoogleIO2025 #MarketingStrategy #AISearch #DigitalTransformation #AustraliaMarketing #InMarketingWeTrust
My core take for fellow Aussie marketers: Google is undeniably back with a vengeance, and these AI advancements will change the game. While there are new challenges to navigate with features like AI Overviews and the incoming AI Mode, the opportunity to engage with customers in more intelligent and meaningful ways is immense. It's an exciting time to be in marketing!
Keen to hear your thoughts on how we adapt and thrive in this new era of 'Search 2.0'. You can read my full take in the Mumbrella piece linked below.
#GoogleIO2025 #MarketingStrategy #AISearch #DigitalTransformation #AustraliaMarketing #InMarketingWeTrust
0 comments
Author:
Paul Hewett
May 22, 2025 03:03 AM
quote
Google I/O just redrew the map for marketers. Here’s what you need to know.
I’ve gone extra deep into the announcements to provide the level of detail marketers need to shape strategies that stay ahead of what’s coming to Google Search.
It’s a detailed read, but if you want to respond strategically to the shifts in SEO, performance, and measurement, this is where to start.
Read it here.
I’ve gone extra deep into the announcements to provide the level of detail marketers need to shape strategies that stay ahead of what’s coming to Google Search.
It’s a detailed read, but if you want to respond strategically to the shifts in SEO, performance, and measurement, this is where to start.
Read it here.
0 comments
Author:
Paul Hewett
May 15, 2025 06:54 AM
quote
It’s a pleasure to continue our partnership with Mitre10, a great team and a great Australian brand.
Two shout-outs: one to the Mitre10 team for keeping us sharp and one to our incredible team at In Marketing We Trust for consistently going above and beyond to deliver.
Two shout-outs: one to the Mitre10 team for keeping us sharp and one to our incredible team at In Marketing We Trust for consistently going above and beyond to deliver.
3 comments
Author:
Paul Hewett
May 15, 2025 06:06 AM
regular
GA4 alert: Google changed cookie format without notice. Check your implementations now.
Google has significantly changed their GA4 cookie format without an announcement. Since May 6th, this has disrupted numerous analytics setups, particularly those using custom measurement protocols.
The cookie format has changed to:
GS2.1.s1747132561$o1$g0$t1747132655$j0$l0$h0
This change has broken data collection processes for implementations extracting the session ID (the number after .s and before the first $).
You're affected if you're using:
• Custom Measurement Protocol implementations
• Server-side GTM with direct cookie parsing
• Data pipelines sending client data to BigQuery
• Marketing attribution systems using cookie-based user matching
• CRM tools connecting web visits to lead information
• CDP platforms like Segment
Required actions:
1. Audit your GA implementations immediately
2. Review analytics data for unexpected drops or anomalies
3. Update implementations to use Google's official APIs instead of direct cookie parsing
4. Avoid relying on undocumented features for critical tracking infrastructure
If you've observed data inconsistencies recently, this is likely the cause.
Feel free to reach out if you run into issues.
Google has significantly changed their GA4 cookie format without an announcement. Since May 6th, this has disrupted numerous analytics setups, particularly those using custom measurement protocols.
The cookie format has changed to:
GS2.1.s1747132561$o1$g0$t1747132655$j0$l0$h0
This change has broken data collection processes for implementations extracting the session ID (the number after .s and before the first $).
You're affected if you're using:
• Custom Measurement Protocol implementations
• Server-side GTM with direct cookie parsing
• Data pipelines sending client data to BigQuery
• Marketing attribution systems using cookie-based user matching
• CRM tools connecting web visits to lead information
• CDP platforms like Segment
Required actions:
1. Audit your GA implementations immediately
2. Review analytics data for unexpected drops or anomalies
3. Update implementations to use Google's official APIs instead of direct cookie parsing
4. Avoid relying on undocumented features for critical tracking infrastructure
If you've observed data inconsistencies recently, this is likely the cause.
Feel free to reach out if you run into issues.
3 comments
Author:
Paul Hewett
May 12, 2025 04:29 AM
repost
🔍 AI Max leverages Google’s AI to tap into new, high-intent queries beyond your current keyword set.
📈 Early adopters are seeing up to 14% more conversions at similar CPA/ROAS, and up to 27% if you're still relying on exact or phrase match keywords.
📰 The new “asset optimisation” panel uses AI to auto-generate headlines and descriptions based on your landing pages and keywords, ensuring your ads stay relevant as search intent evolves.
📌 AI Max introduces features like “locations of interest” targeting and brand controls at both campaign and ad group levels.
🔜 AI Max enters open beta later this month.
👉 Read more: https://lnkd.in/gP5jiwFd
📈 Early adopters are seeing up to 14% more conversions at similar CPA/ROAS, and up to 27% if you're still relying on exact or phrase match keywords.
📰 The new “asset optimisation” panel uses AI to auto-generate headlines and descriptions based on your landing pages and keywords, ensuring your ads stay relevant as search intent evolves.
📌 AI Max introduces features like “locations of interest” targeting and brand controls at both campaign and ad group levels.
🔜 AI Max enters open beta later this month.
👉 Read more: https://lnkd.in/gP5jiwFd
0 comments
Author:
In Marketing We Trust
May 05, 2025 02:29 AM
quote
Who wins: Brand or Performance?
We’re about to find out.
Looking forward to going head-to-head this Wednesday at the StudioSpace Marketing Mayhem Debate. Our team, The Conversion Killers (killers as in exceptionally good, not morally questionable), is researching the numbers and plotting strategies, getting ready to argue the performance case with precision.
No fluff. No middle ground. Just evidence, impact, and a touch of mayhem.
Team Performance:
Jack Baldwin, Katya Vakulenko, Natalia Pawlak & me.
Team Brand:
Jonathon Shannon, Miriam Wells, Jamal Cassim & Rikki Pearce
Let’s settle this.
#MarketingMayhem #BrandVsPerformance #MarketingDebate #DigitalStrategy #PerformanceMarketing #DataDriven
We’re about to find out.
Looking forward to going head-to-head this Wednesday at the StudioSpace Marketing Mayhem Debate. Our team, The Conversion Killers (killers as in exceptionally good, not morally questionable), is researching the numbers and plotting strategies, getting ready to argue the performance case with precision.
No fluff. No middle ground. Just evidence, impact, and a touch of mayhem.
Team Performance:
Jack Baldwin, Katya Vakulenko, Natalia Pawlak & me.
Team Brand:
Jonathon Shannon, Miriam Wells, Jamal Cassim & Rikki Pearce
Let’s settle this.
#MarketingMayhem #BrandVsPerformance #MarketingDebate #DigitalStrategy #PerformanceMarketing #DataDriven
4 comments
Author:
Paul Hewett
May 01, 2025 10:18 AM
quote
Excellent case study from our team. Performance marketing is not only about increasing the customer base, but also about reducing the cost of acquiring customers. Great job, team In Marketing We Trust 🙌
2 comments
Author:
Paul Hewett
Harry Sazos
Founder and CEOLinkedIn Profile
Email
Name
Harry Sazos
Title
Harry Sazos - Founder and CEO
Headline
Founder and CEO
Location
Sydney, New South Wales
Summary
Helping Business Grow for more than 20 years.
Snippet
Founder and CEO · Helping Business Grow for more than 20 years. · Experience ... Harry Sazos is the Digital Marketing Director at Top SEO Sydney, over ...
Current Experiences
Digital Marketing Director
Top SEO Sydney
Sydney, Australia
Started: Jan 2015 - Present
Harry Sazos is the Digital Marketing Director at Top SEO Sydney, over 18 years of experience in full digital marketing solutions in combination with taylor-made web applications for clients who demand high performance standards.
Harry has devoted the last 10 years researching SEO and how it can help with a businesses search engine exposure. Offering best practice in Research and Analysis, Web Design & Application Development, SEO / SEM / PPC / Social Media CRM, Email Marketing, Conversion rate, Analytics Reporting.
Continuously following web trends in order to provide maximum ROI. Proven Leadership skills involving managing developing and motivating teams to achieve their objectives.
Harry has devoted the last 10 years researching SEO and how it can help with a businesses search engine exposure. Offering best practice in Research and Analysis, Web Design & Application Development, SEO / SEM / PPC / Social Media CRM, Email Marketing, Conversion rate, Analytics Reporting.
Continuously following web trends in order to provide maximum ROI. Proven Leadership skills involving managing developing and motivating teams to achieve their objectives.
Industry: Marketing and Advertising
Company Size: 1-10 (6 staff)
Digital Director
Top SEO Sydney
Sydney, Australia
Started: Jan 2015 - Present
Industry: Marketing and Advertising
Company Size: 1-10 (6 staff)
IT Director
HSComs Ltd
Started: Jan 2010 - Present
HSComs is a Cyprus based web development company with an international focus and reach. Our ability to solve complex and intricate web solutions where others cannot, keeps us one step ahead of the competition, every time.
We are a full-service web consultancy, so every aspect of our clients web application needs can be met through our professional expertise and specialist web services. Our knowledge and experience in all elements of design and development, specification, implementation, testing and all associated services is renowned, as is our reputation for specialising in particularly difficult projects.
Our professional services include web design and development and online marketing, focusing on creating unique and customised web application development for an international clientele, where exceptional performance criteria are demanded as standard.
Our highly experienced project teams are experts in creating applications with complex user-interface requirements; we enjoy the challenge of solving complicated and intricate technical specifications and delivering specialised functionality that breaks the conventional approach to web-based services.
Our clients typically have complex, high performance expectations, with significant real time operational constraints that require efficient, safe access to vast quantities of data. HSComs leads the way with our bespoke web application designs that offer breakthrough concepts and new technologies in a totally integrated communications package.
At HSComs, we believe that your website is your most powerful sales tool. To ensure strong growth and the long term success of your brand and business, a holistic approach to fully integrated communications functionality is crucial. And our experience in every area of IT and customised web-based solutions guarantees we can deliver the strongest platform for your business goals to be achieved.
We are a full-service web consultancy, so every aspect of our clients web application needs can be met through our professional expertise and specialist web services. Our knowledge and experience in all elements of design and development, specification, implementation, testing and all associated services is renowned, as is our reputation for specialising in particularly difficult projects.
Our professional services include web design and development and online marketing, focusing on creating unique and customised web application development for an international clientele, where exceptional performance criteria are demanded as standard.
Our highly experienced project teams are experts in creating applications with complex user-interface requirements; we enjoy the challenge of solving complicated and intricate technical specifications and delivering specialised functionality that breaks the conventional approach to web-based services.
Our clients typically have complex, high performance expectations, with significant real time operational constraints that require efficient, safe access to vast quantities of data. HSComs leads the way with our bespoke web application designs that offer breakthrough concepts and new technologies in a totally integrated communications package.
At HSComs, we believe that your website is your most powerful sales tool. To ensure strong growth and the long term success of your brand and business, a holistic approach to fully integrated communications functionality is crucial. And our experience in every area of IT and customised web-based solutions guarantees we can deliver the strongest platform for your business goals to be achieved.
Industry: n/a
Company Size: n/a (n/a staff)
HSComs web design, develops custom web applications in Cyprus and abroad
HSComs Ltd
Started: Jan 2010 - Present
Industry: n/a
Company Size: n/a (n/a staff)
Contact Information
Emails:
[email protected]
(100) (work)
Phones:
+6129764 4024
(100) (work phone)
+61 474 205 501
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/harry-sazos-8888aa2a
(100)
Twitter:
http://twitter.com/hscoms
(100)
Twitter:
http://twitter.com/top_sydney
(100)
LinkedIn Posts - Harry Sazos
50 post(s) found
Dec 06, 2025 10:32 PM
repost
Are you ready for social media in 2026? Short-form videos, AI content suggestions, polls, and live streaming are driving engagement. Sydney businesses can use these trends to connect locally and stay relevant. Stay informed for smarter content planning. Visit https://bit.ly/4nRHuZ6
#SocialMediaMarketing #SydneyBusiness
#SocialMediaMarketing #SydneyBusiness
0 comments
Author:
Top SEO Sydney
Nov 25, 2025 12:22 PM
repost
Stay ahead with local SEO: research, tracking & reports, done for you.
Let’s start today. Visit at: https://bit.ly/47pVaFq
#LocalSEO #DigitalMarketing #BusinessGrowth
Let’s start today. Visit at: https://bit.ly/47pVaFq
#LocalSEO #DigitalMarketing #BusinessGrowth
0 comments
Author:
Top SEO Sydney
Nov 17, 2025 07:07 PM
repost
70% of online experiences start with search. Invest in SEO for lasting results.
Visit us at: https://bit.ly/47pVaFq
#SEO #BusinessGrowth #MarketingStrategy
Visit us at: https://bit.ly/47pVaFq
#SEO #BusinessGrowth #MarketingStrategy
0 comments
Author:
Top SEO Sydney
Oct 27, 2025 06:07 PM
repost
Looking to boost your online visibility and drive results?
· Google Ads targets the right audience at the right time
· Drive traffic, generate leads, and increase sales with precision
· Paid search ads appear at the top of Google results
· Easily track campaign performance.
Boost traffic and leads with Google Ads now!
Visit us at: https://bit.ly/3KOZqoW
#GoogleAds #PPCMarketing #OnlineAdvertising
· Google Ads targets the right audience at the right time
· Drive traffic, generate leads, and increase sales with precision
· Paid search ads appear at the top of Google results
· Easily track campaign performance.
Boost traffic and leads with Google Ads now!
Visit us at: https://bit.ly/3KOZqoW
#GoogleAds #PPCMarketing #OnlineAdvertising
0 comments
Author:
Top SEO Sydney
Oct 15, 2025 07:41 PM
repost
Looking to increase ad CTR in 2025?
Interactive ads are proving to be top performers but not all formats are equal.
· AR ads: High engagement, ideal for product discovery
· Poll ads: Lightweight interaction, strong for brand lift
· Shoppable ads: Seamless path to purchase
The most effective format depends on your goals awareness, conversion, or feedback.
At Top SEO Sydney, we build data-driven Google Ads campaigns that go beyond impressions to real results.
Tap https://bit.ly/46k3oOK for more details.
#DigitalAdvertising #CTRStrategy #GoogleAdsExperts #TopSEOSydney #MarketingThatConverts #ShoppableAds #ARMarketing #PollAds #SydneyBusiness
Interactive ads are proving to be top performers but not all formats are equal.
· AR ads: High engagement, ideal for product discovery
· Poll ads: Lightweight interaction, strong for brand lift
· Shoppable ads: Seamless path to purchase
The most effective format depends on your goals awareness, conversion, or feedback.
At Top SEO Sydney, we build data-driven Google Ads campaigns that go beyond impressions to real results.
Tap https://bit.ly/46k3oOK for more details.
#DigitalAdvertising #CTRStrategy #GoogleAdsExperts #TopSEOSydney #MarketingThatConverts #ShoppableAds #ARMarketing #PollAds #SydneyBusiness
0 comments
Author:
Top SEO Sydney
Oct 15, 2025 06:43 PM
repost
Short-form video isn’t just trendy, it’s high-performance discovery.
In Australia, 72% of users prefer short videos when engaging with brands. Platforms like TikTok, Instagram Reels, and YouTube Shorts are leading the way.
Now add Live Shopping to that mix — real-time product demos, live Q&As, urgency-driven sales. Some brands are reporting 10x higher conversion rates compared to static posts.
If you're not using short-form and live commerce in your social strategy, you're missing key moments of influence.
At Top SEO Sydney, we help businesses connect with customers in the formats that drive action.
Let’s talk: https://bit.ly/4nRHuZ6
#SocialMediaMarketing #ShortFormVideo #LiveShopping #TopSEOSydney #EcommerceGrowth #MarketingStrategy #ReelsMarketing #AustraliaMarketing #DigitalDiscovery
In Australia, 72% of users prefer short videos when engaging with brands. Platforms like TikTok, Instagram Reels, and YouTube Shorts are leading the way.
Now add Live Shopping to that mix — real-time product demos, live Q&As, urgency-driven sales. Some brands are reporting 10x higher conversion rates compared to static posts.
If you're not using short-form and live commerce in your social strategy, you're missing key moments of influence.
At Top SEO Sydney, we help businesses connect with customers in the formats that drive action.
Let’s talk: https://bit.ly/4nRHuZ6
#SocialMediaMarketing #ShortFormVideo #LiveShopping #TopSEOSydney #EcommerceGrowth #MarketingStrategy #ReelsMarketing #AustraliaMarketing #DigitalDiscovery
0 comments
Author:
Top SEO Sydney
Oct 15, 2025 06:41 PM
repost
Local link building has never been more important.
Google continues to prioritize relevance and local context is a strong signal.
Here’s what’s working for Sydney-based businesses:
· Backlinks from regional institutions (councils, unis, directories)
· Partnerships with events or organisations in your area
· Data-driven content that includes regional stats
Industry reports that attract links from domain-authoritative AU sites
These links build not just SEO authority, but AI visibility too.
At Top SEO Sydney, we focus on strategies that connect brands with their communities — digitally and meaningfully.
https://bit.ly/45FR4Z8
#LocalSEO #LinkBuilding #SydneyBusiness #ContentPartnerships #SearchVisibility #TopSEOSydney #DigitalStrategy
Google continues to prioritize relevance and local context is a strong signal.
Here’s what’s working for Sydney-based businesses:
· Backlinks from regional institutions (councils, unis, directories)
· Partnerships with events or organisations in your area
· Data-driven content that includes regional stats
Industry reports that attract links from domain-authoritative AU sites
These links build not just SEO authority, but AI visibility too.
At Top SEO Sydney, we focus on strategies that connect brands with their communities — digitally and meaningfully.
https://bit.ly/45FR4Z8
#LocalSEO #LinkBuilding #SydneyBusiness #ContentPartnerships #SearchVisibility #TopSEOSydney #DigitalStrategy
0 comments
Author:
Top SEO Sydney
Oct 10, 2025 07:00 PM
repost
Modern web design is more than layout — it’s interaction.
Brands are shifting toward:
· Scroll-based storytelling (scrollytelling)
· Real-time content feeds
· Edge-to-edge navigation gestures
These elements turn static websites into responsive, story-driven experiences that engage users from the first swipe.
Want to elevate your next launch or portfolio?
Top SEO Sydney creates digital experiences that go beyond the scroll.
https://bit.ly/3HY3HVB
#UXDesign #DigitalExperience #Scrollytelling #EdgeToEdgeUX #WebDesignInspiration #TopSEOSydney #CreativeWebDesign
Brands are shifting toward:
· Scroll-based storytelling (scrollytelling)
· Real-time content feeds
· Edge-to-edge navigation gestures
These elements turn static websites into responsive, story-driven experiences that engage users from the first swipe.
Want to elevate your next launch or portfolio?
Top SEO Sydney creates digital experiences that go beyond the scroll.
https://bit.ly/3HY3HVB
#UXDesign #DigitalExperience #Scrollytelling #EdgeToEdgeUX #WebDesignInspiration #TopSEOSydney #CreativeWebDesign
0 comments
Author:
Top SEO Sydney
Oct 05, 2025 06:11 PM
repost
Not appearing in local search, even when customers are nearby?
Without an effective Local SEO strategy, your business may be overlooked in search results.
Top SEO Sydney delivers tailored Local SEO solutions that boost visibility, improve Google Maps rankings, and connect you with the right local audience. Each plan includes clear monthly reports to keep you informed of progress.
Request a customised quote at https://bit.ly/4gdqpWV
#LocalSEO #SearchVisibility #OnlinePresence
Without an effective Local SEO strategy, your business may be overlooked in search results.
Top SEO Sydney delivers tailored Local SEO solutions that boost visibility, improve Google Maps rankings, and connect you with the right local audience. Each plan includes clear monthly reports to keep you informed of progress.
Request a customised quote at https://bit.ly/4gdqpWV
#LocalSEO #SearchVisibility #OnlinePresence
0 comments
Author:
Top SEO Sydney
Oct 05, 2025 06:09 PM
repost
Looking to expand your customer base and convert online traffic into tangible business growth? Top SEO Sydney crafts tailored digital marketing strategies aligned with your unique goals and business model.
We develop customised plans that integrate SEO, paid advertising, social media, email marketing, and conversion optimization
Get expert guidance from Top SEO Sydney at https://bit.ly/4gf1jH1
#DigitalMarketingExperts #SydneyMarketing #GrowthStrategy
We develop customised plans that integrate SEO, paid advertising, social media, email marketing, and conversion optimization
Get expert guidance from Top SEO Sydney at https://bit.ly/4gf1jH1
#DigitalMarketingExperts #SydneyMarketing #GrowthStrategy
0 comments
Author:
Top SEO Sydney
Sep 07, 2025 02:55 PM
repost
📈 Το SEO είναι η μηχανή.
Το USP είναι το καύσιμο.
✅ Το SEO (Search Engine Optimization) φέρνει επισκεψιμότητα.
✅ Το USP (Unique Selling Proposition) λέει στον πελάτη γιατί να σε εμπιστευτεί.
Χωρίς USP → είσαι απλά ένας ακόμη στο Google.
Με USP → χτίζεις σωστή τοποθέτηση brand, δίνεις αξία και οδηγείς την επισκεψιμότητα σε πραγματικά leads.
Συνδύασε SEO + USP = η συνταγή για επιτυχία στο digital marketing. 💡
#SyndesisMarketing #SEOStrategy #USP #BrandPositioning #Leads
Το USP είναι το καύσιμο.
✅ Το SEO (Search Engine Optimization) φέρνει επισκεψιμότητα.
✅ Το USP (Unique Selling Proposition) λέει στον πελάτη γιατί να σε εμπιστευτεί.
Χωρίς USP → είσαι απλά ένας ακόμη στο Google.
Με USP → χτίζεις σωστή τοποθέτηση brand, δίνεις αξία και οδηγείς την επισκεψιμότητα σε πραγματικά leads.
Συνδύασε SEO + USP = η συνταγή για επιτυχία στο digital marketing. 💡
#SyndesisMarketing #SEOStrategy #USP #BrandPositioning #Leads
0 comments
Author:
Syndesis Marketing Agency
Jul 16, 2025 08:52 PM
repost
We did it. After months of dedicated SEO strategy — blogs, press releases, citations, and on-page optimization — we now rank #1 on Google for one of the most competitive and valuable keywords in our industry: "digital marketing Cyprus."
💥 830+ searches every month
💰 €4.31 cost-per-click
🧠 High intent
This is proof that long-term SEO works when done with intention, expertise, and consistency.
If you're ready to dominate your niche like we did, come to Vidi Digital. 📈
#DigitalMarketingCyprus #SEOResults #Rank1 #GoogleRanking #SEOAgency #ContentMarketing #CyprusBusiness
💥 830+ searches every month
💰 €4.31 cost-per-click
🧠 High intent
This is proof that long-term SEO works when done with intention, expertise, and consistency.
If you're ready to dominate your niche like we did, come to Vidi Digital. 📈
#DigitalMarketingCyprus #SEOResults #Rank1 #GoogleRanking #SEOAgency #ContentMarketing #CyprusBusiness
2 comments
Author:
Vidi Digital | Digital Marketing Agency in Limassol, Cyprus
May 27, 2024 10:56 AM
repost
I'm excited to live in a world where "success" is when you have happiness and peace of mind, not money and trophies.
Please define your "success"
Please define your "success"
244 comments
Author:
Gary Vaynerchuk
Jan 19, 2024 08:20 PM
repost
How SEO can help your business grow and scale online?
Swipe left to discover FOUR game-changing benefits of Search Engine Optimization (SEO) that can supercharge your online presence! 📈
1️⃣ Boost Your Online Visibility: Get noticed by your target audience and build trust in your industry with a powerful online presence!
2️⃣ Drive Organic Traffic: Watch as your organic website traffic increases without the need for paid ads!
3️⃣ Maximize ROI: Experience a higher ROI that keeps on giving!
4️⃣ Achieve Long-term, Sustainable Results: Experience consistent growth and predictable ROI that keeps on giving!
Ready to take your SEO game to the next level?
Speak with our expert SEO team today!
#SEORanking #SEOTips #SEOStrategy #SEOSydney #SEOExpertsSydney
Swipe left to discover FOUR game-changing benefits of Search Engine Optimization (SEO) that can supercharge your online presence! 📈
1️⃣ Boost Your Online Visibility: Get noticed by your target audience and build trust in your industry with a powerful online presence!
2️⃣ Drive Organic Traffic: Watch as your organic website traffic increases without the need for paid ads!
3️⃣ Maximize ROI: Experience a higher ROI that keeps on giving!
4️⃣ Achieve Long-term, Sustainable Results: Experience consistent growth and predictable ROI that keeps on giving!
Ready to take your SEO game to the next level?
Speak with our expert SEO team today!
#SEORanking #SEOTips #SEOStrategy #SEOSydney #SEOExpertsSydney
0 comments
Author:
Top SEO Sydney
Dec 06, 2023 05:13 PM
repost
💡In this short video by Top SEO Sydney you will get some vital tips for optimising your content for voice search #voicesearch #seotips #topseosydney
https://lnkd.in/eyw--DRX
https://lnkd.in/eyw--DRX
2 comments
Author:
Aristos Charalampous
Jun 25, 2021 09:10 AM
quote
Must read for all who are confused about SEO.
0 comments
Author:
Harry Sazos
Mark Meyerson
15 years experience in Digital Marketing & eCommerceLinkedIn Profile
Email
Name
Mark Meyerson
Title
Mark Meyerson - 15 years experience in Digital Marketing ...
Headline
15 years experience in Digital Marketing & eCommerce
Location
Sydney, New South Wales
Summary
I have 15 years of experience across digital marketing and eCommerce. In this time I’ve built an agency, consulted for major brands and developed multiple thriving businesses.
I've built a successful marketing agency that has been a trusted advisor to major brand names like Bloomberg, Aventus & Australian Government.
I am both a strategical level thinker and tactical hands on implementer, specialised in driving revenue growth for clients. My expertise extends to coaching and developing high-performing marketing teams with a strong company culture.
My key areas of expertise are Paid Advertising platforms and the Amazon ecosystem. My skill and practice comes from having skin in the game, being an eCommerce brand owner with over $5M in annual sales.
I teach three best-selling marketing courses with over 10,000 enrolments and contribute regularly to major online publications like Search Engine Land.
Career Highlights:
- Campaign builds driving $M's in revenue for household brand names like Bloomberg
- Scaled an Amazon Store from $0 to over $5M in revenue within 2 years
- Regular contributor in thought leadership to Search Engine Land
- Taught over 10,000 students in my marketing courses
I've built a successful marketing agency that has been a trusted advisor to major brand names like Bloomberg, Aventus & Australian Government.
I am both a strategical level thinker and tactical hands on implementer, specialised in driving revenue growth for clients. My expertise extends to coaching and developing high-performing marketing teams with a strong company culture.
My key areas of expertise are Paid Advertising platforms and the Amazon ecosystem. My skill and practice comes from having skin in the game, being an eCommerce brand owner with over $5M in annual sales.
I teach three best-selling marketing courses with over 10,000 enrolments and contribute regularly to major online publications like Search Engine Land.
Career Highlights:
- Campaign builds driving $M's in revenue for household brand names like Bloomberg
- Scaled an Amazon Store from $0 to over $5M in revenue within 2 years
- Regular contributor in thought leadership to Search Engine Land
- Taught over 10,000 students in my marketing courses
Snippet
... owner with ... 10 years 9 months. Sydney, Australia. One Egg is a digital marketing agency servicing medium to large Australian & international businesses.
Current Experiences
Advisor
One Egg Digital
Sydney, Australia
Started: Apr 2015 - Present
One Egg is a digital marketing agency servicing medium to large Australian & international businesses. They focus on customised, data-driven strategies. I oversaw the paid search team, onboarding new clients, developing great processes and making sure the business excels at servicing its clients
Industry: Marketing and Advertising
Company Size: 1-10 (8 staff)
Founder
byMarketers
Sydney, Australia
Started: Jan 2018 - Present
ByMarketers enables digital marketers to buy and sell resources. As founder I have been involved in every aspect of building and managing the marketplace. It has been rewarding to play a part in enabling the recycling of high quality products within the marketing community.
Industry: Information Technology and Services
Company Size: 1-10 (2 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (personal)
[email protected]
(100) (work)
Phones:
+61 402 840 788
(100) (mobile)
+61 412 958 398
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/mark-meyerson-92351015
(100)
Twitter:
https://twitter.com/markmeyerson1
(100)
Facebook:
http://www.facebook.com/people/_/600300461
(100)
Pt:
http://pinterest.com/markmeyerson/
(100)
Facebook:
http://www.facebook.com/mrmeyerson
(100)
Am:
https://about.me/markmeyerson
(100)
LinkedIn Posts - Mark Meyerson
28 post(s) found
Apr 17, 2025 03:03 AM
regular
Frustrated with rising Cost Per Clicks? You are not alone. It seems as though they are rising faster than the rate of inflation (CPI).
I'm looking at three different data sets to understand how much Google Ads CPC's rise annually.
The outcomes have profound impacts on your business and they way you should run your marketing programs.
Read along: https://lnkd.in/gbMMpk4A
I'm looking at three different data sets to understand how much Google Ads CPC's rise annually.
The outcomes have profound impacts on your business and they way you should run your marketing programs.
Read along: https://lnkd.in/gbMMpk4A
2 comments
Author:
Mark Meyerson
Mar 03, 2025 02:01 AM
regular
Over a decade auditing Google Ads, I’ve found 5 big mistakes that consistently appear. Learn how to easily fix and turn them into opportunities: https://lnkd.in/g7jpyNnB
0 comments
Author:
Mark Meyerson
Jan 10, 2025 02:45 AM
quote
Honored to be included twice in Search Engine Land's TOP 10 most read PPC columns.
1 comments
Author:
Mark Meyerson
Dec 11, 2024 02:15 AM
regular
B2B SMB's always ask the same question. How can I generate more leads quickly. Here's a framework for building lead gen campaigns for B2B's: https://lnkd.in/gtHYCY5m
@sengineland
@sengineland
0 comments
Author:
Mark Meyerson
Nov 13, 2024 01:09 AM
regular
Amazon Sellers: Price & Ad Spend are the 2 best levers you have to drive sales in the short term. But which one is more effective?
The data I've looked at indicates Ad Spend correlates more closely with Sales numbers. But that's probably not always the case! Read the full study: https://lnkd.in/giqz-7wn
The data I've looked at indicates Ad Spend correlates more closely with Sales numbers. But that's probably not always the case! Read the full study: https://lnkd.in/giqz-7wn
0 comments
Author:
Mark Meyerson
Oct 21, 2024 12:57 AM
repost
🥚 One Egg's client base is growing and we're always on the lookout for talent!
If you possess skills in any of the following areas, we'd love to chat:
- Google Ads
- Meta Ads
- Linkedin Ads
- SEO
Freelancers welcome! Please drop us a direct message and we'll be in touch 👋
If you possess skills in any of the following areas, we'd love to chat:
- Google Ads
- Meta Ads
- Linkedin Ads
- SEO
Freelancers welcome! Please drop us a direct message and we'll be in touch 👋
0 comments
Author:
One Egg Digital
Oct 09, 2024 03:13 AM
regular
Have you heard of Microsoft Clarity?
Surprisingly few have. It will vastly improve the way you work.
All marketers should be using it.
Best of all it's free.
Read my guide as to how to use it best: https://lnkd.in/gUJUhp3g
Surprisingly few have. It will vastly improve the way you work.
All marketers should be using it.
Best of all it's free.
Read my guide as to how to use it best: https://lnkd.in/gUJUhp3g
1 comments
Author:
Mark Meyerson
Sep 11, 2024 02:38 AM
regular
Did you know that Google hides search data from it’s customers and profits from it?
Let me explain…
When you run ads on Google you can see what search queries trigger your ads to appear.
This is great for advertisers, you can be confident you are getting what you pay for. I wouldn’t want an ad for my plumbing business showing up when someone searches for a hairdresser!
But Google has been hiding data. Up to 80% of search terms are now hidden!
Why are Google doing this?
Money. The less data advertisers see, the less you can limit spending. You are led to buy low quality inventory.
One way to minimize this is with exact match keywords. They have a lower percentage of hidden search terms
Prediction for the future: Google will eventually stop allowing exact match search terms.
Read the full study including the numbers breakdown: https://lnkd.in/gEGezRhf
Let me explain…
When you run ads on Google you can see what search queries trigger your ads to appear.
This is great for advertisers, you can be confident you are getting what you pay for. I wouldn’t want an ad for my plumbing business showing up when someone searches for a hairdresser!
But Google has been hiding data. Up to 80% of search terms are now hidden!
Why are Google doing this?
Money. The less data advertisers see, the less you can limit spending. You are led to buy low quality inventory.
One way to minimize this is with exact match keywords. They have a lower percentage of hidden search terms
Prediction for the future: Google will eventually stop allowing exact match search terms.
Read the full study including the numbers breakdown: https://lnkd.in/gEGezRhf
0 comments
Author:
Mark Meyerson
Sep 02, 2024 09:19 AM
regular
We ran 54 Google Ads Experiments and we learnt a lot. I'll save you 2 years of work and summarise key findings:
- Exact match keywords almost always perform better than phrase match keywords.
- Maximize conversion strategy underperforms other bid strategies.
- Target CPA bidding was the most effective strategy.
Note that the above is for lead gen. campaigns. Read the full study:
- Exact match keywords almost always perform better than phrase match keywords.
- Maximize conversion strategy underperforms other bid strategies.
- Target CPA bidding was the most effective strategy.
Note that the above is for lead gen. campaigns. Read the full study:
2 comments
Author:
Mark Meyerson
Feb 29, 2024 01:00 AM
regular
If you're an Amazon seller you need to have a repricing strategy. This will help you maximise sales and profit.
Check out how you can easily build a repricing strategy & learn how powerful repricing can be.
https://lnkd.in/g8XZsx6f
Check out how you can easily build a repricing strategy & learn how powerful repricing can be.
https://lnkd.in/g8XZsx6f
0 comments
Author:
Mark Meyerson
Feb 26, 2024 06:19 AM
regular
Are others selling your products on Amazon? Gain control of your listings and limit other sellers.
Find out more.
Find out more.
1 comments
Author:
Mark Meyerson
Oct 17, 2023 01:07 AM
regular
Running an eCommerce business? Running only Google Ads? You're missing out! Discover 5 key reasons why Amazon Ads is a better option for your eCommerce business
https://lnkd.in/ggZD6R5F
Search Engine Land #amazonads
https://lnkd.in/ggZD6R5F
Search Engine Land #amazonads
1 comments
Author:
Mark Meyerson
Sep 26, 2023 04:59 AM
regular
Running an ecommerce brand?
There is enormous potential to dominate the ecommerce marketplace just with Amazon Ads.
Here’s an example.
Consider Google’s policy of ‘Unfair Advantage’ - you cannot advertise 2 listings for the same keyword.
There’s only 4 ad spots and Google does not want any advertiser to control all the real estate.
With Amazon, one advertiser can easily dominate a vast amount of real estate on the search results page.
Check out this search for ‘Japanese BBQ sauce’ on Amazon.com. 1 advertiser controls the whole page: https://lnkd.in/dPEX6iVv.
Other great reasons to use Amazon Ads:
- Easily rank your organic results using paid ads
- Achieve high conversion rates > 15%
- In platform tracking to manage ACOS all the way back to a keyword.
Amazon Ads could be the biggest opportunity you are missing out on.
#amazonads #amazonfba
There is enormous potential to dominate the ecommerce marketplace just with Amazon Ads.
Here’s an example.
Consider Google’s policy of ‘Unfair Advantage’ - you cannot advertise 2 listings for the same keyword.
There’s only 4 ad spots and Google does not want any advertiser to control all the real estate.
With Amazon, one advertiser can easily dominate a vast amount of real estate on the search results page.
Check out this search for ‘Japanese BBQ sauce’ on Amazon.com. 1 advertiser controls the whole page: https://lnkd.in/dPEX6iVv.
Other great reasons to use Amazon Ads:
- Easily rank your organic results using paid ads
- Achieve high conversion rates > 15%
- In platform tracking to manage ACOS all the way back to a keyword.
Amazon Ads could be the biggest opportunity you are missing out on.
#amazonads #amazonfba
0 comments
Author:
Mark Meyerson
Sep 11, 2023 09:32 AM
regular
Margin is so critical. Here’s what I’ve learnt the hard way:
I decided that sub 20% gross profit margin was no longer acceptable on my Amazon store. So, I raised prices.
Revenue slowed, but profit jumped.
With an inventory business if the margin is too low you will run out of cash. It doesn’t matter how much profit or sales you make. You will not be able to restock your inventory.
In fact, the faster you grow, the more of a problem this is.
You have 2 options: a) sink in more cash or b) improve your margin.
Work out your margin needs early on. For us the number is about 20%, but if you have longer sales cycles this might be > 30%.
It’s counterintuitive but I would rather sell a $1 product that makes 20cents profit, then a $100 product that makes $10 profit. The margin on the first product is double, I am getting twice as much back for the investment I put in.
Allocate capital towards the highest margin products. This means that your money is working most efficiently for you.
Now I’m selling less units and making lower revenue. But I am spending less money on stock and generating higher profits than ever.
What’s the magic number for your Amazon business?
#amazonseller #cashflow
I decided that sub 20% gross profit margin was no longer acceptable on my Amazon store. So, I raised prices.
Revenue slowed, but profit jumped.
With an inventory business if the margin is too low you will run out of cash. It doesn’t matter how much profit or sales you make. You will not be able to restock your inventory.
In fact, the faster you grow, the more of a problem this is.
You have 2 options: a) sink in more cash or b) improve your margin.
Work out your margin needs early on. For us the number is about 20%, but if you have longer sales cycles this might be > 30%.
It’s counterintuitive but I would rather sell a $1 product that makes 20cents profit, then a $100 product that makes $10 profit. The margin on the first product is double, I am getting twice as much back for the investment I put in.
Allocate capital towards the highest margin products. This means that your money is working most efficiently for you.
Now I’m selling less units and making lower revenue. But I am spending less money on stock and generating higher profits than ever.
What’s the magic number for your Amazon business?
#amazonseller #cashflow
1 comments
Author:
Mark Meyerson
Sep 04, 2023 07:04 AM
regular
It’s crazy how much time is wasted creating things that already exist!
Here are common problems facing Google Ads specialists and solutions that already exist on the market.
All you need to do is tap into them.
These templates will save you a heap of time and also raise the quality of your work.
Hopefully I have saved you some time today.
#googleads #timesaving
Here are common problems facing Google Ads specialists and solutions that already exist on the market.
All you need to do is tap into them.
These templates will save you a heap of time and also raise the quality of your work.
Hopefully I have saved you some time today.
#googleads #timesaving
0 comments
Author:
Mark Meyerson
Aug 25, 2023 03:41 AM
regular
For those who work with Google Ads, how are you finding Google Ads Exact Match nowadays?
My experience has not been great.
Exact match used to mean exactly that, an exact keyword match! Since 2018 Google has changed this to include ‘close variants’. So even though you set your keyword as an exact match, Google still retains the ability to match it with close variants. (Read the official post: https://lnkd.in/gNi2tqf7).
Although these changes have been around for sometime, it appears that Google is taking more liberties and 'exact match' is getting broader.
I recently set up a campaign to target only high value keywords as exact match. The idea was to drive more impression share from these terms. I’ve been reviewing them and the close variants are way off. I can’t share the exact details, but it’s not good. Google should change the name and make it clearer that it includes variants.
Do you share my gripes with exact match?
My experience has not been great.
Exact match used to mean exactly that, an exact keyword match! Since 2018 Google has changed this to include ‘close variants’. So even though you set your keyword as an exact match, Google still retains the ability to match it with close variants. (Read the official post: https://lnkd.in/gNi2tqf7).
Although these changes have been around for sometime, it appears that Google is taking more liberties and 'exact match' is getting broader.
I recently set up a campaign to target only high value keywords as exact match. The idea was to drive more impression share from these terms. I’ve been reviewing them and the close variants are way off. I can’t share the exact details, but it’s not good. Google should change the name and make it clearer that it includes variants.
Do you share my gripes with exact match?
5 comments
Author:
Mark Meyerson
Aug 17, 2023 02:48 PM
regular
I find it fascinating that Google and Amazon have diametrically opposite organic ranking policies for their advertisers.
Google says that ‘Investment in paid search has no impact on your organic search ranking. Google maintains a strict separation between our search business and our advertising business’ (Read the official post from Google here: https://lnkd.in/gAWFcF9p).
Amazon seem to have the exact opposite policy! While they don’t officially state this, it is common knowledge in the industry that Amazon Sponsored Ads drive organic rankings. A quick Google search will bring you countless articles that confirm this, like this example: https://lnkd.in/gkdEkdcT. In practice, Amazon Sponsored Ads drive more buyers to listings & increase sales. Subsequently sell through rates increase and Amazon uses this trust factor to rank products organically for those keywords.
What’s interesting is that both policies make sense! It’s logical, in Google’s case that advertising $’s should not influence rankings because this would mean larger businesses could dominate organic SERP’s just by spending more money on ads.
In Amazon’s case, while it’s true that advertisers with deep pockets can rank products organically, it also enables smaller newer entrants to focus budgets on a small range of products and boost rankings. This makes it easier for small business to get a foothold into the Amazon Marketplace.
So which do you think is the better policy?
#googleads #amazonads
Google says that ‘Investment in paid search has no impact on your organic search ranking. Google maintains a strict separation between our search business and our advertising business’ (Read the official post from Google here: https://lnkd.in/gAWFcF9p).
Amazon seem to have the exact opposite policy! While they don’t officially state this, it is common knowledge in the industry that Amazon Sponsored Ads drive organic rankings. A quick Google search will bring you countless articles that confirm this, like this example: https://lnkd.in/gkdEkdcT. In practice, Amazon Sponsored Ads drive more buyers to listings & increase sales. Subsequently sell through rates increase and Amazon uses this trust factor to rank products organically for those keywords.
What’s interesting is that both policies make sense! It’s logical, in Google’s case that advertising $’s should not influence rankings because this would mean larger businesses could dominate organic SERP’s just by spending more money on ads.
In Amazon’s case, while it’s true that advertisers with deep pockets can rank products organically, it also enables smaller newer entrants to focus budgets on a small range of products and boost rankings. This makes it easier for small business to get a foothold into the Amazon Marketplace.
So which do you think is the better policy?
#googleads #amazonads
0 comments
Author:
Mark Meyerson
Nov 01, 2022 05:03 AM
quote
This is a great role for anyone working in digital marketing. All candidates will be considered.
2 comments
Author:
Mark Meyerson
Sep 05, 2022 02:48 AM
regular
I've finally gotten around to fully updating my courses! Over 5,000 students have signed up to them. I'm offering them on sale for the next 30 days for under $15 per course. Grab them now:
Google Ads Complete Training: https://lnkd.in/gNtKnH8j
Google Ads Advanced Course: https://lnkd.in/gyBpCBhU
#digitalmarketing #googleads
Google Ads Complete Training: https://lnkd.in/gNtKnH8j
Google Ads Advanced Course: https://lnkd.in/gyBpCBhU
#digitalmarketing #googleads
3 comments
Author:
Mark Meyerson
Jul 22, 2019 04:11 AM
regular
The premise of digital advertising is that exposure to ads will drive awareness and sales to your business.
Retargeting takes this to the next level by continuing to re-expose customers that have previously engaged with your brand.
Most first-time website visitors are only window shopping – it’s when they re-engage with you that the sale comes.
However, retargeting needs to be implemented with the right strategy.
Next Wednesday, come along to my Marketing Masterclass where I’ll explain how you can use retargeting to supercharge your marketing:
https://lnkd.in/g74b575
(Image courtesy of Wordstream)
Retargeting takes this to the next level by continuing to re-expose customers that have previously engaged with your brand.
Most first-time website visitors are only window shopping – it’s when they re-engage with you that the sale comes.
However, retargeting needs to be implemented with the right strategy.
Next Wednesday, come along to my Marketing Masterclass where I’ll explain how you can use retargeting to supercharge your marketing:
https://lnkd.in/g74b575
(Image courtesy of Wordstream)
0 comments
Author:
Mark Meyerson
May 07, 2019 09:43 AM
regular
Marketers. If your not using #googledatastudio yet for your reporting, you should be. Here's why.
https://lnkd.in/gcedxvK
https://lnkd.in/gcedxvK
0 comments
Author:
Mark Meyerson
Mar 14, 2019 02:49 AM
regular
Looking for ways to deepen your Google Ads analysis? In this post I've explored how you can use regression analysis to estimate account potential at changing investments.
For anyone looking to take their digital marketing analysis & predictive power up a level, this is for you.
https://lnkd.in/gTBTKcm
For anyone looking to take their digital marketing analysis & predictive power up a level, this is for you.
https://lnkd.in/gTBTKcm
0 comments
Author:
Mark Meyerson
Adam Halen
Founder | CEO Halen Digital Marketing | Chief Marketing Officer | Fractional CMO | Strategic Advisor - Marketing | AI & Human Content Production, AI & Human Content Marketing, Social Media Marketing & Digital MarketingLinkedIn Profile
Email
Name
Adam Halen
Title
Adam Halen - Founder | CEO Halen Digital Marketing
Headline
Founder | CEO Halen Digital Marketing |
Chief Marketing Officer | Fractional CMO | Strategic Advisor - Marketing |
AI & Human Content Production, AI & Human Content Marketing, Social Media Marketing & Digital Marketing
Location
Sydney, New South Wales
Summary
"Capture the Moment to Repeat the Sale." Adam Halen
Content Creation and Production, Social Media Marketing. I'm fueled by ideas and driven to solve business challenges creatively. We Enhance Your Online Presence!
It's my job to help visionary leaders by leveraging experience and knowledge of business in the digital marketing landscape and to create a positive impact. My enthusiasm lies in assisting others, and our mission is to share expertise in a way that provides businesses with massive success, exposure, and growth.
"Life's either a daring adventure or nothing." - Helen Keller
Content Creation and Production, Social Media Marketing. I'm fueled by ideas and driven to solve business challenges creatively. We Enhance Your Online Presence!
It's my job to help visionary leaders by leveraging experience and knowledge of business in the digital marketing landscape and to create a positive impact. My enthusiasm lies in assisting others, and our mission is to share expertise in a way that provides businesses with massive success, exposure, and growth.
"Life's either a daring adventure or nothing." - Helen Keller
Snippet
Adam Halen. Founder | CEO Halen Digital Marketing | Chief Marketing Officer | Fractional CMO | Strategic Advisor - Marketing | AI & Human Content Production, AI ...
Current Experiences
Fractional CMO | Founder & CEO Halen Digital Marketing
Halen Digital Marketing
Started: Jan 2021 - Present
"Record the Moment to Repeat the Sale" - Adam Halen
We are a fine blend of creativity, marketing, and AI technology dedicated to enhancing your business's success in the digital world. Our team crafts customized strategies to drive results and Enhance Your Online Presence.
Our Services:
🎥 Content Creation & Production: Specialists in producing captivating Branded Videos/Reels, Photography, and Content Creation for all social media platforms. Our visually stunning content resonates with your audience, driving engagement across digital channels.
📱 Social Media Marketing & Management: We Enhance your online presence across major platforms with strategic services including audience analysis, content strategy, and performance tracking for measurable results.
🔍 SEO & SEM: Enhancing Your Online Presence through expert SEO & SEM services. We optimize your website and social media to rank higher, driving organic traffic and attracting qualified leads.
🌐 Website Design: Crafting captivating websites that drive results, ensuring they look great, work flawlessly, and convert visitors into customers.
📈 Fractional CMO: Our experienced CMO, Adam Halen, brings top-tier marketing leadership to your business on a flexible basis, driving growth and maximizing ROI without a full-time hire.
Our Approach:
We blend creativity, marketing, technology, and strategic thinking to tailor solutions to fit your unique needs, helping your business thrive in the digital landscape.
Our Mission:
To Enhance Your Online Presence and be your trusted partner in digital success, leveraging our skills and experience to achieve tangible results.
Let's Connect: ✉️
We are a fine blend of creativity, marketing, and AI technology dedicated to enhancing your business's success in the digital world. Our team crafts customized strategies to drive results and Enhance Your Online Presence.
Our Services:
🎥 Content Creation & Production: Specialists in producing captivating Branded Videos/Reels, Photography, and Content Creation for all social media platforms. Our visually stunning content resonates with your audience, driving engagement across digital channels.
📱 Social Media Marketing & Management: We Enhance your online presence across major platforms with strategic services including audience analysis, content strategy, and performance tracking for measurable results.
🔍 SEO & SEM: Enhancing Your Online Presence through expert SEO & SEM services. We optimize your website and social media to rank higher, driving organic traffic and attracting qualified leads.
🌐 Website Design: Crafting captivating websites that drive results, ensuring they look great, work flawlessly, and convert visitors into customers.
📈 Fractional CMO: Our experienced CMO, Adam Halen, brings top-tier marketing leadership to your business on a flexible basis, driving growth and maximizing ROI without a full-time hire.
Our Approach:
We blend creativity, marketing, technology, and strategic thinking to tailor solutions to fit your unique needs, helping your business thrive in the digital landscape.
Our Mission:
To Enhance Your Online Presence and be your trusted partner in digital success, leveraging our skills and experience to achieve tangible results.
Let's Connect: ✉️
Industry: Marketing and Advertising
Company Size: 1-10 (1 staff)
Company Founder / Director
Office 360 Pty Ltd
Started: Jun 2008 - Present
Success through Partnerships - Office360 launched in 2008 (and prior to Microsoft's launch of 365 in 2011) and began as an Internet Advertising Brokerage Service, SEO/SEM & Affiliate Marketing company. In addition, Office360 started providing Consulting, Business Development & Marketing services to the IT Industry. It has since evolved into the holding company for the development of Australian, US & Croatian startups & investment opportunities spanning Artificial Intelligence, Digital Marketing & Media, Social Media, Advertising, Brand Marketing across the tech-sector, MedTech & Real Estate. Our success can be attributed to joint ventures & partnering with talented individuals and international companies to achieve maximum results with minimal cost.
Ideas, Execution, Consulting, Business Development, Marketing = Problem Solving
Ideas, Execution, Consulting, Business Development, Marketing = Problem Solving
Industry: Venture Capital & Private Equity
Company Size: 1-10 (2 staff)
Contact Information
Emails:
[email protected]
(100) (work)
Phones:
+13103105883
(100) (work phone)
Social Media
LinkedIn:
https://www.linkedin.com/in/adamhalen
(100)
Twitter:
https://www.twitter.com/adamhalen
(100)
LinkedIn Posts - Adam Halen
50 post(s) found
Jun 13, 2025 10:52 PM
quote
Very proud to be working with ActivArmor's US & International expansion.
#ActivArmor #GlobalExpansion Halen Digital Marketing
#ActivArmor #GlobalExpansion Halen Digital Marketing
3 comments
Author:
Adam Halen
May 08, 2025 01:39 AM
repost
Throwback....This was a little while back, but still one of my favorites.
Catch this episode of "In The Game" ITG Next with Mark Dykes, where Kevin M Kaplan, MD, orthopedic surgeon at Jacksonville Orthopaedic Institute and team physician for the Jacksonville Jaguars, talked about how he’s been using ActivArmor on the field with the NFL Jacksonville Jaguars
Hearing him describe how our 3D-printed casts are helping athletes at every level (from high school state champs to NFL players!) really hits the mark. Waterproof, Breathable & Custom-fit down to the millimeter for performance and comfort. It’s exactly why I created ActivArmor in the first place...to change lives through better healing experiences.
Big thanks to Dr. Kaplan and the team at JOI for trusting in our innovation, and to Mark Dykes for a great conversation.
#Throwback #InTheGamePodcast #JacksonvilleJaguars #JOI #SportsMedicine #3DPrintedCasts #HealthcareInnovation #AthleteCare #ActivArmor #WaterproofCast
Catch this episode of "In The Game" ITG Next with Mark Dykes, where Kevin M Kaplan, MD, orthopedic surgeon at Jacksonville Orthopaedic Institute and team physician for the Jacksonville Jaguars, talked about how he’s been using ActivArmor on the field with the NFL Jacksonville Jaguars
Hearing him describe how our 3D-printed casts are helping athletes at every level (from high school state champs to NFL players!) really hits the mark. Waterproof, Breathable & Custom-fit down to the millimeter for performance and comfort. It’s exactly why I created ActivArmor in the first place...to change lives through better healing experiences.
Big thanks to Dr. Kaplan and the team at JOI for trusting in our innovation, and to Mark Dykes for a great conversation.
#Throwback #InTheGamePodcast #JacksonvilleJaguars #JOI #SportsMedicine #3DPrintedCasts #HealthcareInnovation #AthleteCare #ActivArmor #WaterproofCast
2 comments
Author:
Diana Hall
Apr 05, 2025 12:19 AM
repost
The best 25 seconds of Kid awesomeness! Volume on is a Must 😍
From the mouths of children!
"The other one's a bad cast."
"This one we're not gonna throw away!"
"ActivArmor is an amazing cast"
"This cast is the best ever." "Whooo!!"
"Best cast in the world!"
"ActivArmor 3D-printing. Whoooo!"
.
.
.
.
#KidsAreAwesome #CastAlternatives #Pediatrics #Orthopedics #WaterproofCast #3DPrintedCast #ActivArmor
From the mouths of children!
"The other one's a bad cast."
"This one we're not gonna throw away!"
"ActivArmor is an amazing cast"
"This cast is the best ever." "Whooo!!"
"Best cast in the world!"
"ActivArmor 3D-printing. Whoooo!"
.
.
.
.
#KidsAreAwesome #CastAlternatives #Pediatrics #Orthopedics #WaterproofCast #3DPrintedCast #ActivArmor
7 comments
Author:
Diana Hall
Mar 27, 2025 01:00 AM
quote
A little hint of what's on the radar with my role as a Fractional Chief Marketing Officer and the progress of Halen Digital Marketing. 2 Big announcements to come over the next week or two.
Medical, Military, & Technology..... not to mention our Halen Digital Marketing blend of AI Technology & Human Creativity.
Medical, Military, & Technology..... not to mention our Halen Digital Marketing blend of AI Technology & Human Creativity.
0 comments
Author:
Adam Halen
Mar 14, 2025 08:19 PM
repost
😂 A Friday Funny reel and I hope this brings a smile to your day. But please, follow your doctor's recommendations before trying this yourself. Lol.... ENJOY!
A big shout-out to @realjimmyconnover (Instagram) and Megan Milstone Conover for this awesome reel.
#WaterproofCast #plastercast #fiberglasscast #3dprintedcasts #PlasticCast #medtech #sportsmed #orthopedichandsurgery #FunFriday
A big shout-out to @realjimmyconnover (Instagram) and Megan Milstone Conover for this awesome reel.
#WaterproofCast #plastercast #fiberglasscast #3dprintedcasts #PlasticCast #medtech #sportsmed #orthopedichandsurgery #FunFriday
8 comments
Author:
Diana Hall
Mar 12, 2025 07:10 PM
quote
LEVEL UP! Cool vid, and you've got to hear it with the sound on. #IYKYK
#ActivArmor
#ActivArmor
0 comments
Author:
Adam Halen
Mar 11, 2025 02:59 AM
quote
I love that we, our team, have the opportunity to work with Diana Hall & ActivArmor. She's inspirational and a pioneer in the medtech space...& out to change the world!
0 comments
Author:
Adam Halen
Feb 20, 2025 07:14 PM
repost
As an athletic trainer, you know the importance of keeping your clients active during recovery. Our custom-fit, waterproof, and breathable immobilization solution allows athletes to train, shower, and even swim without compromise.
🏊♂️🚴♂️⚽ Keep them in the game—#TrainThroughRecovery with ActivArmor!
#AthleticTraining #AthleticTrainer #SportsRecovery #InjuryRehab #ATPPS25 #SportsMedicine
🏊♂️🚴♂️⚽ Keep them in the game—#TrainThroughRecovery with ActivArmor!
#AthleticTraining #AthleticTrainer #SportsRecovery #InjuryRehab #ATPPS25 #SportsMedicine
1 comments
Author:
Diana Hall
Jan 06, 2025 11:29 PM
quote
"Seduction by Design." I love it when our clients (ActivArmor) get cool featured shout-outs like this. You've got to follow Tomas Haffenden as he's got some really cool stuff going on. All his vids are informative and entertaining
Love your stuff, Tomas! Keep 'em rollin'!
#ActivArmor #MedicalInnovation #SportsMedicine #Techstuff
Love your stuff, Tomas! Keep 'em rollin'!
#ActivArmor #MedicalInnovation #SportsMedicine #Techstuff
3 comments
Author:
Adam Halen
Dec 07, 2024 02:36 AM
repost
FREE 3D printers to our military orthopedic surgeons through the SBIR grant awards. Spread the word!!
It's a win-win for the US Military and ActivArmor
The U.S. military is embracing innovation in healthcare with ActivArmor’s custom-fit, waterproof 3D-printed casts. Our technology enhances service member recovery, operational readiness, and cost-effective care. A game-changer for military medicine!
We're looking forward to meeting with Military Orthopedic Surgeons at SOCIETY OF MILITARY ORTHOPAEDIC SURGEONS annual conference, next week in Nashville.
The SBIR grant award represents a pivotal opportunity for ActivArmor to integrate our advanced 3D casting solutions within military healthcare settings, while also accelerating our growth and commercialization efforts across both military and civilian sectors.
#Innovation #HealthcareTech #MilitaryMedicine #WaterproofCast #CastAlternatives #MilitaryOthopedicSurgeon #SOMOS2024 #ActivArmor
It's a win-win for the US Military and ActivArmor
The U.S. military is embracing innovation in healthcare with ActivArmor’s custom-fit, waterproof 3D-printed casts. Our technology enhances service member recovery, operational readiness, and cost-effective care. A game-changer for military medicine!
We're looking forward to meeting with Military Orthopedic Surgeons at SOCIETY OF MILITARY ORTHOPAEDIC SURGEONS annual conference, next week in Nashville.
The SBIR grant award represents a pivotal opportunity for ActivArmor to integrate our advanced 3D casting solutions within military healthcare settings, while also accelerating our growth and commercialization efforts across both military and civilian sectors.
#Innovation #HealthcareTech #MilitaryMedicine #WaterproofCast #CastAlternatives #MilitaryOthopedicSurgeon #SOMOS2024 #ActivArmor
19 comments
Author:
Diana Hall
Nov 07, 2024 05:11 AM
quote
Questions on ActivArmor, ask away!
#ActivArmor #WaterproofCast #3DPrintedCast #Orthopedics #Orthopaedics #PediatricOrthopedics #MedicalInnovation
#ActivArmor #WaterproofCast #3DPrintedCast #Orthopedics #Orthopaedics #PediatricOrthopedics #MedicalInnovation
2 comments
Author:
Adam Halen
Oct 09, 2024 01:29 AM
quote
Starts tomorrow!
On Thursday, I'm speaking on AI in Creative Social Media Marketing: Boost Engagement and ROI & our newest MVP Incubator Partnership
#MinimalViableProduct
🚀 What is an MVP (Minimum Viable Product)? 🚀
An MVP is the simplest version of a product with just enough features to test with real users. It helps companies get feedback early, make adjustments, and avoid wasting time or money on a product that might not work.
💡 Why launch an MVP?
✅ Get to market faster.
✅ Test your idea with real users.
✅ Learn what your audience likes before going all in.
Successful brands like Airbnb and Foursquare started with MVPs—simple, effective, and ready to grow with feedback.
So what are you waiting for?
🎟️Don’t miss out! https://bit.ly/3YFSOy5
#TheBusinessShow #SmallBizSuccess #EntrepreneurLife #AISocialMedia ##BusinessExpo2024 #HalenDigial #TheBusinessShowUS #TBSLA #USBusiness #SME #Startup #LAConventionCenter #StartupTips #MVP #LeanStartup #ProductDevelopment
On Thursday, I'm speaking on AI in Creative Social Media Marketing: Boost Engagement and ROI & our newest MVP Incubator Partnership
#MinimalViableProduct
🚀 What is an MVP (Minimum Viable Product)? 🚀
An MVP is the simplest version of a product with just enough features to test with real users. It helps companies get feedback early, make adjustments, and avoid wasting time or money on a product that might not work.
💡 Why launch an MVP?
✅ Get to market faster.
✅ Test your idea with real users.
✅ Learn what your audience likes before going all in.
Successful brands like Airbnb and Foursquare started with MVPs—simple, effective, and ready to grow with feedback.
So what are you waiting for?
🎟️Don’t miss out! https://bit.ly/3YFSOy5
#TheBusinessShow #SmallBizSuccess #EntrepreneurLife #AISocialMedia ##BusinessExpo2024 #HalenDigial #TheBusinessShowUS #TBSLA #USBusiness #SME #Startup #LAConventionCenter #StartupTips #MVP #LeanStartup #ProductDevelopment
0 comments
Author:
Adam Halen
Oct 08, 2024 11:52 PM
quote
Only 1 Day to Go. Get your free tickets via this link:
🎟️Don’t miss out! Register for your FREE ticket here🎟️: https://bit.ly/4eZ4ReV
#TheBusinessShowUS #HalenDigital #TBSLA #GoingGlobal #TheBusinessShow #B2BMarketing #smallbusinessmarketing #AIsmallbusiness
🎟️Don’t miss out! Register for your FREE ticket here🎟️: https://bit.ly/4eZ4ReV
#TheBusinessShowUS #HalenDigital #TBSLA #GoingGlobal #TheBusinessShow #B2BMarketing #smallbusinessmarketing #AIsmallbusiness
0 comments
Author:
Adam Halen
Oct 07, 2024 05:25 AM
quote
Proud to be partnering with The Business Show US for another year. Did you know I'm also speaking at the event?
#TBSLA #TheBusinessShow #HalenDigital #SubjectMatterExpert #solopreneurlife #businessleadership #smallbusinessmarketing #TGR
#TBSLA #TheBusinessShow #HalenDigital #SubjectMatterExpert #solopreneurlife #businessleadership #smallbusinessmarketing #TGR
1 comments
Author:
Adam Halen
Aug 15, 2024 07:39 AM
regular
🚀The Business Show LA 2024 🚀
🌐The world’s largest business show, The Business Show US, is returning to Los Angeles on October 9th & 10th at the LA Convention Center, helping small businesses to start, grow, and develop.📈
💡Providing you with all the tips, tricks, and advice you need, the show gives you a free pass to a wealth of information that you can’t find anywhere else.
This is our 2nd year as proud partners with #TBSLA and we're looking forward to seeing you there!
🎟️Don’t miss out! Register for your FREE ticket here: https://bit.ly/3YFSOy5
#TheBusinessShow #SmallBizSuccess #BusinessGrowth #EntrepreneurLife #LALocalEvents #StartGrowDevelop #BusinessExpo2024 #TBS2024 #TheBusinessShowUS #TBSUS #USBusiness #SME #Startup #LAConventionCenter #TBSLA
🌐The world’s largest business show, The Business Show US, is returning to Los Angeles on October 9th & 10th at the LA Convention Center, helping small businesses to start, grow, and develop.📈
💡Providing you with all the tips, tricks, and advice you need, the show gives you a free pass to a wealth of information that you can’t find anywhere else.
This is our 2nd year as proud partners with #TBSLA and we're looking forward to seeing you there!
🎟️Don’t miss out! Register for your FREE ticket here: https://bit.ly/3YFSOy5
#TheBusinessShow #SmallBizSuccess #BusinessGrowth #EntrepreneurLife #LALocalEvents #StartGrowDevelop #BusinessExpo2024 #TBS2024 #TheBusinessShowUS #TBSUS #USBusiness #SME #Startup #LAConventionCenter #TBSLA
0 comments
Author:
Adam Halen
Jun 24, 2024 10:54 PM
quote
We help our clients lead the charge! ActivArmor
Halen Digital Marketing
#ActivArmor #waterproofcast #seriesA #impactinvestment Diana Hall
Halen Digital Marketing
#ActivArmor #waterproofcast #seriesA #impactinvestment Diana Hall
1 comments
Author:
Adam Halen
Jun 22, 2024 07:36 AM
repost
🥇These awesome kids have experience, so take it from the professionals of fun and play. They may also have some sound investment ideas! 💡
To all the little kids and big kids, thank you for being our No.1 fans. We Love You! ❤️🎈
🛡️ActivArmor … Support - Active - Lifestyle
📈Join us at ActivArmor as we seek accredited investors for our $5M equity round, which includes VC participation.
#ActivArmor #InnovativeHealthcare #FractureCare #StayActive #WaterproofCast #CustomFit #HealingInStyle #ClinicCare #Sanitizable #orthopedic #orthopedicsurgeon #startupinvesment #sportsmed #medtech #plastercast #fiberglasscast #castalternative #seedround
To all the little kids and big kids, thank you for being our No.1 fans. We Love You! ❤️🎈
🛡️ActivArmor … Support - Active - Lifestyle
📈Join us at ActivArmor as we seek accredited investors for our $5M equity round, which includes VC participation.
#ActivArmor #InnovativeHealthcare #FractureCare #StayActive #WaterproofCast #CustomFit #HealingInStyle #ClinicCare #Sanitizable #orthopedic #orthopedicsurgeon #startupinvesment #sportsmed #medtech #plastercast #fiberglasscast #castalternative #seedround
6 comments
Author:
Diana Hall
Jun 15, 2024 10:32 PM
repost
🛡️ActivArmor Point of Care🛡️
Our custom-fit, 3D Printed Waterproof Casts are Revolutionizing Fracture Care:
✔️ Lightweight and breathable
✔️ Waterproof for swimming and showers
✔️ Custom-fit for maximum comfort
✔️ Maintains hygiene and skin health
✔️ sanitizable
✔️ Durable and stylish
✔️ Efficient point-of-care solution for clinics
ActivAmor … Support - Active - Lifestyle
📈Join us at ActivArmor as we seek accredited investors for our $5M equity round, which includes VC participation. For more details, reach out to Gavin West of Capizate, our contracted due diligence partners.
#ActivArmor #InnovativeHealthcare #FractureCare #StayActive #WaterproofCast #CustomFit #HealingInStyle #ClinicCare #Sanitizable #orthopedic #orthopedicsurgeon #startupinvesment #sportsmed #medtech #plastercast #fiberglasscast #castalternative #seedround
Our custom-fit, 3D Printed Waterproof Casts are Revolutionizing Fracture Care:
✔️ Lightweight and breathable
✔️ Waterproof for swimming and showers
✔️ Custom-fit for maximum comfort
✔️ Maintains hygiene and skin health
✔️ sanitizable
✔️ Durable and stylish
✔️ Efficient point-of-care solution for clinics
ActivAmor … Support - Active - Lifestyle
📈Join us at ActivArmor as we seek accredited investors for our $5M equity round, which includes VC participation. For more details, reach out to Gavin West of Capizate, our contracted due diligence partners.
#ActivArmor #InnovativeHealthcare #FractureCare #StayActive #WaterproofCast #CustomFit #HealingInStyle #ClinicCare #Sanitizable #orthopedic #orthopedicsurgeon #startupinvesment #sportsmed #medtech #plastercast #fiberglasscast #castalternative #seedround
1 comments
Author:
Diana Hall
May 31, 2024 04:24 AM
regular
🛡️"insta-Armor" trauma splint (by ActivArmor) can be fitted in under 2 minutes.⏱️A game-changer for ER, Urgent Care, physical therapists, and athletic trainers dealing with wrist fractures. This patient-care device ensures lock-on compliance with adjustable fittings for swelling, allowing patients to maintain hygiene by washing their hands like normal!
📲Contact Diana Hall for more information.
📈 Join ActivArmor as they seek accredited investors for our $5M equity round, which includes VC participation.
#ActivArmor #instaArmor #waterproofcast #orthopaedic #fracture #brokenarm #traumasplint #castalternative #scaphoid #ER #emergencyroom #traumacare #triage #wristfracture #cast21 #splentys #SeriesA #seedround #emergencydepartment #urgentcare Halen Digital Marketing
📲Contact Diana Hall for more information.
📈 Join ActivArmor as they seek accredited investors for our $5M equity round, which includes VC participation.
#ActivArmor #instaArmor #waterproofcast #orthopaedic #fracture #brokenarm #traumasplint #castalternative #scaphoid #ER #emergencyroom #traumacare #triage #wristfracture #cast21 #splentys #SeriesA #seedround #emergencydepartment #urgentcare Halen Digital Marketing
2 comments
Author:
Adam Halen
May 24, 2024 11:27 PM
quote
Another great win for Diana Hall and my team. My team at Halen Digital Marketing & I are proud to be part of this success, with so much more to come!
1 comments
Author:
Adam Halen
May 17, 2024 10:45 PM
repost
When I'm not recovering from injury I like to run long distances. I came across this quote in an ultra-running magazine, which nicely sums up a positive mindset that is needed when you have run through the day and the night, and into the second day, and everything is telling you internally to stop and move away from the discomfort. When you don't, getting through that moment of doubt and temptation to give up, is what creates the satisfying finishing high that lasts for months (at least for me). I've used it increasingly in the last couple of years at work. When I face challenges or have to navigate the most difficult problems - often ones I have never faced before. The most important work goals are hard, and moments of doubt and difficulty usually creep in. If its worth doing and is transformational, its probably going to be difficult. But its what we signed up for when we started the journey and took the role. So when things are at their most challenging, remember you would have done everything to be in this place at the start. And the end is worth it exactly because of this ! Hope this gives you a helpful perspective when you're on your own version of that long, tough run
8 comments
Author:
Lee Burrows (He/Him)
May 16, 2024 04:31 AM
repost
🥍ActivArmor is the ultimate choice for embracing an active lifestyle! With the support of Michael R Redler, MD, and his team, Lacrosse athletes like this one can keep playing without missing a beat.
ActivArmor ....Support - Active - Lifestyle
Not just for athletes, ActivArmor is trusted by leading doctors globally for casts and splints across all activities, from work to play and rest. Known as the top traditional cast alternative, ActivArmor is the only go-to solution.
#ActivArmor #castlaternative #lacrosse #lacrossemom #lacrosselife #lacrosseplayer #athletelife #waterproofcast #cast21 #orthopedicdoctor #OrthopedicCare #sportsmedicine #medtech #medtechlife #brokenarm #plastercast #fiberglasscast
ActivArmor ....Support - Active - Lifestyle
Not just for athletes, ActivArmor is trusted by leading doctors globally for casts and splints across all activities, from work to play and rest. Known as the top traditional cast alternative, ActivArmor is the only go-to solution.
#ActivArmor #castlaternative #lacrosse #lacrossemom #lacrosselife #lacrosseplayer #athletelife #waterproofcast #cast21 #orthopedicdoctor #OrthopedicCare #sportsmedicine #medtech #medtechlife #brokenarm #plastercast #fiberglasscast
1 comments
Author:
ActivArmor
May 08, 2024 04:50 AM
repost
For more than 2 years! Thank you St. Luke's University Health Network Othopedic Care!
"St. Luke’s was the first in the nation to use its in-house 3D Print and Innovation Lab to produce ActivArmor casts for upper extremity injuries. The casts are typically covered by medical insurance, including Medicare and Medicaid." - St Lukes
"Anyone who ever had to wear a traditional plaster cast during a healing period probably remembers a bulky, heavy, and uncomfortable cast wrapped around their skin for weeks or months. Even today’s fiberglass casts can be itchy, trap odors, and are difficult to keep clean and dry."
Those days are over thanks to technology created by ActivArmor, that creates a removable, waterproof, and durable 3-dimensional plastic cast. The casts have been employed at St. Luke’s Orthopedic Care for more than 2 years.
Thankyou Dustin Greenhill, MD & Kylie Honnick-Payne, PA-C
We've gone from strength to strength since St Luke's University Health Network made history with ActivArmor ! (2022/2023)
Point of Care, in-clinic printing packages available. Contact us to increase your clinic efficiency and improve clinic flow and remember the incredible reimbursements from insurance providers.
#ActivArmor... Support - Active - Lifestyle
#stlukesproud #stlukeshealthsystem #orthopediccare
#Fablab #3DPrinting #innovationlab #castclaustrophobia #innovationcenter #healthcareinnovation #waterproofcast #PlasticCast #3DPrintedCast #additivemanufacturing #medtech #sportsmed #castalternative #waterproofcast
"St. Luke’s was the first in the nation to use its in-house 3D Print and Innovation Lab to produce ActivArmor casts for upper extremity injuries. The casts are typically covered by medical insurance, including Medicare and Medicaid." - St Lukes
"Anyone who ever had to wear a traditional plaster cast during a healing period probably remembers a bulky, heavy, and uncomfortable cast wrapped around their skin for weeks or months. Even today’s fiberglass casts can be itchy, trap odors, and are difficult to keep clean and dry."
Those days are over thanks to technology created by ActivArmor, that creates a removable, waterproof, and durable 3-dimensional plastic cast. The casts have been employed at St. Luke’s Orthopedic Care for more than 2 years.
Thankyou Dustin Greenhill, MD & Kylie Honnick-Payne, PA-C
We've gone from strength to strength since St Luke's University Health Network made history with ActivArmor ! (2022/2023)
Point of Care, in-clinic printing packages available. Contact us to increase your clinic efficiency and improve clinic flow and remember the incredible reimbursements from insurance providers.
#ActivArmor... Support - Active - Lifestyle
#stlukesproud #stlukeshealthsystem #orthopediccare
#Fablab #3DPrinting #innovationlab #castclaustrophobia #innovationcenter #healthcareinnovation #waterproofcast #PlasticCast #3DPrintedCast #additivemanufacturing #medtech #sportsmed #castalternative #waterproofcast
6 comments
Author:
Diana Hall
May 04, 2024 02:34 AM
repost
🌍"Global Bone Fracture Repair Devices Market $24.9 Billion by 2031" - April 19, 2024 by iHealthcareAnalyst, Inc. (article details below)
📈 The global market for bone fracture repair devices expected to become $24.9 billion by 2031, growing at a CAGR of 5.8% over the forecast period, driven by increasing prevalence and incidence of osteoporosis, growing elderly population, and technological advancements.
In terms of geographic distribution, the North America region dominated the global bone fracture repair devices market contributing the largest revenue share from US market alone, followed by the Europe region.
📈ActivArmor is seeking accredited investors to join our $5M equity round, which already includes VC participation.
Full Article; https://loom.ly/v3F-2RA
#ActivArmor #Waterpfoofcast #additivemanufacturing #impactinvestment #impactivesting #SeedRound #SeriesA #seriesAinvestment #investmentround #startupinvestments #postrevenue #medtech #sportsmed #orthopedic #CAGR #fracturerepair #castalternative
📈 The global market for bone fracture repair devices expected to become $24.9 billion by 2031, growing at a CAGR of 5.8% over the forecast period, driven by increasing prevalence and incidence of osteoporosis, growing elderly population, and technological advancements.
In terms of geographic distribution, the North America region dominated the global bone fracture repair devices market contributing the largest revenue share from US market alone, followed by the Europe region.
📈ActivArmor is seeking accredited investors to join our $5M equity round, which already includes VC participation.
Full Article; https://loom.ly/v3F-2RA
#ActivArmor #Waterpfoofcast #additivemanufacturing #impactinvestment #impactivesting #SeedRound #SeriesA #seriesAinvestment #investmentround #startupinvestments #postrevenue #medtech #sportsmed #orthopedic #CAGR #fracturerepair #castalternative
2 comments
Author:
Diana Hall
May 02, 2024 03:26 AM
repost
🌱We've certainly had some growth since then! 📈
The follow-up article from Starter Story 👈👈
Tens of thousands of Americans have to wear a cast or a splint on any given day for broken bones or conditions like Carpal Tunnel. Old-school casts and splints are archaic, being made from moisture and bacteria-trapping materials that don’t allow you to sweat, swim, or shower for WEEKS! 💦🚫🦴
Check out the article from Starter Story.
https://lnkd.in/gZsRtCU2
📈ActivArmor is seeking accredited investors to join our $5M equity round, which already includes VC participation.
#starterstory #femaleentrepreneurs #bosslady #3DprintedCast #plasticCast #ActivArmor #Waterpfoofcast #additivemanufacturing #impactinvestment #impactivesting #SeedRound #SeriesA #seriesAinvestment #investmentround #startupinvestments #postrevenue #medtech #sportsmed #orthopedic
The follow-up article from Starter Story 👈👈
Tens of thousands of Americans have to wear a cast or a splint on any given day for broken bones or conditions like Carpal Tunnel. Old-school casts and splints are archaic, being made from moisture and bacteria-trapping materials that don’t allow you to sweat, swim, or shower for WEEKS! 💦🚫🦴
Check out the article from Starter Story.
https://lnkd.in/gZsRtCU2
📈ActivArmor is seeking accredited investors to join our $5M equity round, which already includes VC participation.
#starterstory #femaleentrepreneurs #bosslady #3DprintedCast #plasticCast #ActivArmor #Waterpfoofcast #additivemanufacturing #impactinvestment #impactivesting #SeedRound #SeriesA #seriesAinvestment #investmentround #startupinvestments #postrevenue #medtech #sportsmed #orthopedic
2 comments
Author:
Diana Hall
Apr 29, 2024 09:19 PM
quote
Very proud of the ActivArmor achievements and exited about the future of this awesome company led by CEO & Founder Diana Hall .
Contact Gavin West from Capizate for investment information or click below to visit the ActivArmor Investor Outreach Folder:
https://lnkd.in/geJUS4r5
#waterproofcast #orthopedic #orthopedicsurgeon #3DPrintedcast #impactinvestment #SeriesAinvestment #seedround #additivemanufaturing smedtexh #medtechinvestment
Contact Gavin West from Capizate for investment information or click below to visit the ActivArmor Investor Outreach Folder:
https://lnkd.in/geJUS4r5
#waterproofcast #orthopedic #orthopedicsurgeon #3DPrintedcast #impactinvestment #SeriesAinvestment #seedround #additivemanufaturing smedtexh #medtechinvestment
0 comments
Author:
Adam Halen
Apr 23, 2024 12:37 AM
quote
Blockchain Enabled is transforming the healthcare industry with the power of Ai and blockchain-enabled applications.
#Healthcare #Healthcareinnovation #medicalnews #blockchaincompanies #blockchainnews #blockchaintechnology
#Healthcare #Healthcareinnovation #medicalnews #blockchaincompanies #blockchainnews #blockchaintechnology
0 comments
Author:
Adam Halen
Apr 19, 2024 08:47 PM
quote
Kevin O'Leary is 100% on point and this is a big deal. As a business that utilizes TikTok for our clients, we welcome the opportunity to have a small ownership stake. Go get 'em Kevin!
The outcome of either decision mentioned will have a massive effect on businesses and individuals that currently generate an audience and an income from TikTok and for future possibilities. TikTok changed the game and has massively disrupted the status quo of all other platforms, to the point they're following suit and emulating much of what TikTok provides.
TikTok has been called the crack cocaine of social media, even back in 2020 and yes, be prepared to lose hours of your life....but TV has already done this for years! https://lnkd.in/gxDZzHbM .
TikTok is an incredibly powerful and addictive platform that captures and engulfs a viewer and has stolen audiences from not just other social media platforms, but also that large black rectangle in your house streaming news, movies and the like. Love it or hate it or you're not even on it, it's here to stay and will only further develop as one of, if not the leading social media platform and an incredibly powerful advertising medium.
Yes, we use TikTok for our client's needs and I'm also a user for entertainment and research user. I put a timer on mine as it's incredible how fast time slips you by and trying to put it down when their algorithm throws one more clip in front of your face, "would you like fries with that", takes just a little more discipline. As a marketing company, it's tough to differentiate "Research" from "Entertainment".
A word of warning, don't use TikTok when you're trying to get to sleep!
So, love it, hate it, hate to love it, and love to hate it, TikTok and future platforms are now an everyday part of our life.
#marketing101 #TikTokagency #KevinOleary #sharktank #socialmediamarketing #ContentProduction
The outcome of either decision mentioned will have a massive effect on businesses and individuals that currently generate an audience and an income from TikTok and for future possibilities. TikTok changed the game and has massively disrupted the status quo of all other platforms, to the point they're following suit and emulating much of what TikTok provides.
TikTok has been called the crack cocaine of social media, even back in 2020 and yes, be prepared to lose hours of your life....but TV has already done this for years! https://lnkd.in/gxDZzHbM .
TikTok is an incredibly powerful and addictive platform that captures and engulfs a viewer and has stolen audiences from not just other social media platforms, but also that large black rectangle in your house streaming news, movies and the like. Love it or hate it or you're not even on it, it's here to stay and will only further develop as one of, if not the leading social media platform and an incredibly powerful advertising medium.
Yes, we use TikTok for our client's needs and I'm also a user for entertainment and research user. I put a timer on mine as it's incredible how fast time slips you by and trying to put it down when their algorithm throws one more clip in front of your face, "would you like fries with that", takes just a little more discipline. As a marketing company, it's tough to differentiate "Research" from "Entertainment".
A word of warning, don't use TikTok when you're trying to get to sleep!
So, love it, hate it, hate to love it, and love to hate it, TikTok and future platforms are now an everyday part of our life.
#marketing101 #TikTokagency #KevinOleary #sharktank #socialmediamarketing #ContentProduction
1 comments
Author:
Adam Halen
Mar 27, 2024 07:36 PM
repost
ActivArmor "Point of Care" in-clinic printing package explained by Founder & CEO Diana Hall.
Contact us for the many advantages & benefits available to the clinic & patient care.
#ActivArmor ... Support - Active - Lifestyle
#orthopedics #orthopaedics #sportsmedicine #medtech #3dprintedcast #3dprinting #plasticcast #waterproofcast #3DPrintedCast #orthpoedics #pediatrics #impactinvesting #seedround
Contact us for the many advantages & benefits available to the clinic & patient care.
#ActivArmor ... Support - Active - Lifestyle
#orthopedics #orthopaedics #sportsmedicine #medtech #3dprintedcast #3dprinting #plasticcast #waterproofcast #3DPrintedCast #orthpoedics #pediatrics #impactinvesting #seedround
5 comments
Author:
Diana Hall
Mar 20, 2024 08:35 PM
quote
"I love it when a plan comes together" It's a win when your client gets the NASDAQ Tower in Times Squre! 📈📈📈📈📈📈📈
Awesome work! We're looking forward to the leaps and bounds with you Diana Hall and ActivArmor. Very proud that Halen Digital Marketing has been part of the growth and success.
Awesome work! We're looking forward to the leaps and bounds with you Diana Hall and ActivArmor. Very proud that Halen Digital Marketing has been part of the growth and success.
0 comments
Author:
Adam Halen
Mar 13, 2024 05:21 PM
quote
633K views and this viral post on Instagram is still going!
And this is why we love our client Diana Hall CEO & Founder of ActivArmor. When testimonials like this roll, in, it makes everything worthwhile.
#ActivArmor #waterproofcast #activelifestyle #digitalmarketingservices #sportsmedicine #medtech #medtechinnovation
And this is why we love our client Diana Hall CEO & Founder of ActivArmor. When testimonials like this roll, in, it makes everything worthwhile.
#ActivArmor #waterproofcast #activelifestyle #digitalmarketingservices #sportsmedicine #medtech #medtechinnovation
1 comments
Author:
Adam Halen
Feb 29, 2024 08:27 PM
quote
A wonderful testimonial in support of our Chief Creative Officer, Andrea Allison, from one of our clients Dr Alix Agar, a leading sex therapist here in LA. Dr Alix also has some incredible projects coming through with us.
🌴But 1st, join us in Miami🌴 at The Business Show US and take advantage of our team's content production expertise led by the incredibly talented Andrea Allison.
🎥Book your session here https://lnkd.in/gZTUvkUK
🎟️Get FREE tickets to The Business Show Miami here: 🎟️https://loom.ly/dtdDT-0
🌴But 1st, join us in Miami🌴 at The Business Show US and take advantage of our team's content production expertise led by the incredibly talented Andrea Allison.
🎥Book your session here https://lnkd.in/gZTUvkUK
🎟️Get FREE tickets to The Business Show Miami here: 🎟️https://loom.ly/dtdDT-0
0 comments
Author:
Adam Halen
Feb 27, 2024 09:17 PM
regular
The Maya Vander, from “Selling Sunset” on NETFLIX, and now with her successful realty company, The Maya Vander Group , is Keynote Speaker at The Business Show US . And, guess who has the pleasure of interviewing Maya Vander in Miami, Florida! 🌴
Halen Digital Marketing is the media partner for The Business Show US, and we will be there, Camera Ready, on stage, on the red carpet, interviewing speakers, and providing content production services. Will we see you there? 🎥
Contact us now for your exclusive event promo package and See You in Miami! 🌴
🎟️Get your Free Tickets at https://loom.ly/dtdDT-0 🎟️
#TheBusinessShowUS #HalenDigital #MayaVander #HDMCameraReady #sellingsunset #contentproduction #sellingsunsetnetflix #TBS #TBSMIAMI #TBSMIAMI24
Halen Digital Marketing is the media partner for The Business Show US, and we will be there, Camera Ready, on stage, on the red carpet, interviewing speakers, and providing content production services. Will we see you there? 🎥
Contact us now for your exclusive event promo package and See You in Miami! 🌴
🎟️Get your Free Tickets at https://loom.ly/dtdDT-0 🎟️
#TheBusinessShowUS #HalenDigital #MayaVander #HDMCameraReady #sellingsunset #contentproduction #sellingsunsetnetflix #TBS #TBSMIAMI #TBSMIAMI24
0 comments
Author:
Adam Halen
Feb 24, 2024 07:13 PM
repost
📷 Always #HDMCameraReady 🎥 to capture moments and Enhance Your Online Presence. Think Halen Digital Marketing for your Content Production and Social Media Marketing. Contact us to capture your moments and leverage your content across the internet.
"Capture the Moment to Repeat the Sale" - Adam Halen, Founder & CEO, Halen Digital Marketing
💼Endless opportunities at The Business Show US in Miami! 🌟 Connect, collaborate, and network with exhibitors and attendees. Expand your network, gain invaluable insights, and unlock doors to success. Don't miss out on this chance to elevate your business game! 🚀
🎟️Get FREE tickets to The Business Show Miami here: 🎟️https://loom.ly/dtdDT-0
#NetworkingGold #MiamiBusinessShow #BusinessExpo #HalenDigital #contentproduction #stepandrepeat #redcarpet #TheBusinessShowUS #TBS24 #businessmiami #expomiami #TBS #TBSMIAMI #TBSMIAMI24
"Capture the Moment to Repeat the Sale" - Adam Halen, Founder & CEO, Halen Digital Marketing
💼Endless opportunities at The Business Show US in Miami! 🌟 Connect, collaborate, and network with exhibitors and attendees. Expand your network, gain invaluable insights, and unlock doors to success. Don't miss out on this chance to elevate your business game! 🚀
🎟️Get FREE tickets to The Business Show Miami here: 🎟️https://loom.ly/dtdDT-0
#NetworkingGold #MiamiBusinessShow #BusinessExpo #HalenDigital #contentproduction #stepandrepeat #redcarpet #TheBusinessShowUS #TBS24 #businessmiami #expomiami #TBS #TBSMIAMI #TBSMIAMI24
0 comments
Author:
Halen Digital Marketing
Feb 24, 2024 04:23 AM
quote
Love this....watch this clip from our favourite client ActivArmor with Diana Hall the Founder & CEO. The number of LIKES and PLAYS is off the charts now!
National and international expansion of cutting-edge med-tech, here and now. I wish I had this cast when I'd broken limbs.
#ActivArmor #MedTech #PointofCare #PatientFirst #SportsMed #PlasticCast #3DPrintedCast #WaterproofCast
National and international expansion of cutting-edge med-tech, here and now. I wish I had this cast when I'd broken limbs.
#ActivArmor #MedTech #PointofCare #PatientFirst #SportsMed #PlasticCast #3DPrintedCast #WaterproofCast
0 comments
Author:
Adam Halen
Feb 22, 2024 11:10 PM
repost
🎥"Capture the Moment to Repeat the Sale" 📸 - Adam Halen, Founder & CEO, Halen Digital Marketing
📸✨ Don't miss capturing those priceless moments as a guest speaker or exhibitor at events! 🎤 Whether it's a keynote address 🎙️ or a booth showcasing innovative products & services, every interaction holds potential for valuable content. Say hello to Real HR Hero
💡 Post-event, leverage these snapshots and videos to:
📲Engage Your Audience: Share highlights to keep attendees engaged and extend the event experience.
📲 Build Connections: Tag speakers and exhibitors to foster relationships and expand your network.
📲 Content Repurposing: Utilize captured content for blog posts, social media campaigns, or promotional materials.
Each click 📸 is a chance to capture a story, and every story is an opportunity to inspire and connect! 💫
#EventCapture #ContentCreation #NetworkingSuccess #ContentProduction #BusinessExpo #HalenDigital #contentproduction #stepandrepeat #redcarpet #TheBusinessShowUS #TBS24 #HDMCameraReady #businessmiami #expomiami #TBS #TBSMIAMI #TBSMIAMI24 Tonyel T.
📸✨ Don't miss capturing those priceless moments as a guest speaker or exhibitor at events! 🎤 Whether it's a keynote address 🎙️ or a booth showcasing innovative products & services, every interaction holds potential for valuable content. Say hello to Real HR Hero
💡 Post-event, leverage these snapshots and videos to:
📲Engage Your Audience: Share highlights to keep attendees engaged and extend the event experience.
📲 Build Connections: Tag speakers and exhibitors to foster relationships and expand your network.
📲 Content Repurposing: Utilize captured content for blog posts, social media campaigns, or promotional materials.
Each click 📸 is a chance to capture a story, and every story is an opportunity to inspire and connect! 💫
#EventCapture #ContentCreation #NetworkingSuccess #ContentProduction #BusinessExpo #HalenDigital #contentproduction #stepandrepeat #redcarpet #TheBusinessShowUS #TBS24 #HDMCameraReady #businessmiami #expomiami #TBS #TBSMIAMI #TBSMIAMI24 Tonyel T.
0 comments
Author:
Halen Digital Marketing
Feb 22, 2024 06:57 PM
regular
🎥We're the media partner for The Business Show US and have some great Content Production packages available for keynote speakers, guest speakers and exhibitors. Contact us to secure your spot! 📷
Miami March 6th & 7th, 2024, @thebusinessshowus . Come and visit us on the red carpet, step and repeat. #702, where we create your content strategy to Enhance Your Online Presence!
🎟️Get FREE tickets to The Business Show Miami here: 🎟️https://loom.ly/dtdDT-0
#BusinessExpo #HalenDigital #contentproduction #stepandrepeat #redcarpet #TheBusinessShowUS #TBS24 #HDMCameraReady #businessmiami #expomiami #TBS #TBSMIAMI #TBSMIAMI24
Miami March 6th & 7th, 2024, @thebusinessshowus . Come and visit us on the red carpet, step and repeat. #702, where we create your content strategy to Enhance Your Online Presence!
🎟️Get FREE tickets to The Business Show Miami here: 🎟️https://loom.ly/dtdDT-0
#BusinessExpo #HalenDigital #contentproduction #stepandrepeat #redcarpet #TheBusinessShowUS #TBS24 #HDMCameraReady #businessmiami #expomiami #TBS #TBSMIAMI #TBSMIAMI24
0 comments
Author:
Adam Halen
Feb 21, 2024 06:08 PM
regular
🍹See you in Miami!🍹The Business Show US
Miami March 6th & 7th, 2024. Come and visit us on the red carpet, step and repeat. #702, where we can create your content strategy to Enhance Your Online Presence! Contact us for keynote and guest speaker exclusive promo packages.
🎤 With the biggest and most impressive speaker line-up to date, there are keynotes from such companies as Google and Meta. 🔊
🎟️So what are you waiting for? To register for your free ticket, click here: 🎟️ https://loom.ly/dtdDT-0
#TechEntrepreneur #entrepreneurs #solopreneur #BusinessExpo #HalenDigital #contentproduction #stepandrepeat #redcarpet #TheBusinessShowUS #B2BMarketingExpoUS #TBS #TBSMIAMI #TBSMIAMI24
Miami March 6th & 7th, 2024. Come and visit us on the red carpet, step and repeat. #702, where we can create your content strategy to Enhance Your Online Presence! Contact us for keynote and guest speaker exclusive promo packages.
🎤 With the biggest and most impressive speaker line-up to date, there are keynotes from such companies as Google and Meta. 🔊
🎟️So what are you waiting for? To register for your free ticket, click here: 🎟️ https://loom.ly/dtdDT-0
#TechEntrepreneur #entrepreneurs #solopreneur #BusinessExpo #HalenDigital #contentproduction #stepandrepeat #redcarpet #TheBusinessShowUS #B2BMarketingExpoUS #TBS #TBSMIAMI #TBSMIAMI24
0 comments
Author:
Adam Halen
Feb 21, 2024 03:11 AM
regular
The Maya Vander, from “Selling Sunset” on NETFLIX, and now with her successful realty company, The Maya Vander Group , is Keynote Speaker at The Business Show US . And, guess who has the pleasure of interviewing Maya Vander in Miami Florida 🌴
Halen Digital Marketing is the media partner for The Business Show US, and we will be there, Camera Ready, on stage, on the red carpet, interviewing speakers, and providing content production services. Will we see you there? 🎥
🎟️Get your Free Tickets at https://loom.ly/dtdDT-0 🎟️
#TheBusinessShowUS #HalenDigital #MayaVander #HDMCameraReady #sellingsunset #contentproduction #sellingsunsetnetflix #TBS #TBSMIAMI #TBSMIAMI24
Halen Digital Marketing is the media partner for The Business Show US, and we will be there, Camera Ready, on stage, on the red carpet, interviewing speakers, and providing content production services. Will we see you there? 🎥
🎟️Get your Free Tickets at https://loom.ly/dtdDT-0 🎟️
#TheBusinessShowUS #HalenDigital #MayaVander #HDMCameraReady #sellingsunset #contentproduction #sellingsunsetnetflix #TBS #TBSMIAMI #TBSMIAMI24
2 comments
Author:
Adam Halen
Feb 20, 2024 04:57 AM
regular
🌴Miami March 6th & 7th, 2024, The Business Show US . Come and visit us at the red carpet, step and repeat. #702, where we create your content strategy to Enhance Your Online Presence!
🎥Halen Digital Marketing is the media partner for @The-Business-Show-US, and we will be there, Camera Ready, on stage, on the red carpet, interviewing speakers, and providing content production services. Will we see you there?📷
💡 Learn from the greatest minds in business in a series of spectacular seminars and masterclasses, teaching you the techniques that you need for your business to grow. 💼💪
🌐 Meet exhibitors showcasing services that will revolutionize the way you do business and create lasting relationships with your fellow entrepreneurs. 🤝🤩🤝
🎟️Get FREE tickets to The Business Show Miami here: 🎟️https://loom.ly/dtdDT-0
#BusinessExpo #HalenDigital #contentproduction #stepandrepeat #redcarpet #TheBusinessShowUS #B2BMarketingExpoUS #TBS #TBSMIAMI #TBSMIAMI24
🎥Halen Digital Marketing is the media partner for @The-Business-Show-US, and we will be there, Camera Ready, on stage, on the red carpet, interviewing speakers, and providing content production services. Will we see you there?📷
💡 Learn from the greatest minds in business in a series of spectacular seminars and masterclasses, teaching you the techniques that you need for your business to grow. 💼💪
🌐 Meet exhibitors showcasing services that will revolutionize the way you do business and create lasting relationships with your fellow entrepreneurs. 🤝🤩🤝
🎟️Get FREE tickets to The Business Show Miami here: 🎟️https://loom.ly/dtdDT-0
#BusinessExpo #HalenDigital #contentproduction #stepandrepeat #redcarpet #TheBusinessShowUS #B2BMarketingExpoUS #TBS #TBSMIAMI #TBSMIAMI24
3 comments
Author:
Adam Halen
Dec 25, 2023 02:44 AM
quote
The legend of Chevy Chase and Christmas vacation with a little remix :)
0 comments
Author:
Adam Halen
Dec 08, 2023 04:31 PM
quote
Some of the work we put together for The Small Business Expo where we create reels, content production and conduct interviews for business owners to utilize and share across their social media and internet presence. Thanks for the shout out Small Business Expo, your events are exceptional.
1 comments
Author:
Adam Halen
Nov 09, 2023 04:56 PM
quote
It was awesome to be a partner of the Small Business Expo & for our team to put this reel together for them. SBE is the place to be!
#smallbiz #smallbusiness #smallbusinessstartups #startups #entrepreneurs #subjectmatterexpert #SME #contentproduction #AndreaAllison #AdamHalen #solopreneur #smallbusinesshelp #howtosocialmedia #socialmediamarketers #lavideographer
@iamandreaallison Tasha Cooney Halen Digital Marketing
#smallbiz #smallbusiness #smallbusinessstartups #startups #entrepreneurs #subjectmatterexpert #SME #contentproduction #AndreaAllison #AdamHalen #solopreneur #smallbusinesshelp #howtosocialmedia #socialmediamarketers #lavideographer
@iamandreaallison Tasha Cooney Halen Digital Marketing
0 comments
Author:
Adam Halen
Oct 24, 2023 05:40 PM
quote
What can I say?! Being the Fractional CMO & and getting our favourite client ActivArmor onto programs like this is what we do best! Digital Marketing, Social Media Marketing & Content Production.
0 comments
Author:
Adam Halen
Sep 12, 2023 08:16 PM
quote
Looking forward to this event. Will I see you there?
Find your FREE ticket here: https://bit.ly/3EzLOaz
Learn from the greatest minds in business in a series of spectacular seminars and masterclasses, teaching you the techniques that you need to help your business grow. Meet exhibitors showcasing services that will revolutionize the way you do business and create lasting relationships with your fellow entrepreneurs..#TheBusinessShowUS #TBSUS #TBS #TBSLA #USBusiness #BusinessExhibition #Businesstrade #SME #Startup #Entrepreneur #LAConventionCenter #HalenDigital #AdamHalen #AndreaAllison #CiNava #cinavaphotography @cinava_photography
Find your FREE ticket here: https://bit.ly/3EzLOaz
Learn from the greatest minds in business in a series of spectacular seminars and masterclasses, teaching you the techniques that you need to help your business grow. Meet exhibitors showcasing services that will revolutionize the way you do business and create lasting relationships with your fellow entrepreneurs..#TheBusinessShowUS #TBSUS #TBS #TBSLA #USBusiness #BusinessExhibition #Businesstrade #SME #Startup #Entrepreneur #LAConventionCenter #HalenDigital #AdamHalen #AndreaAllison #CiNava #cinavaphotography @cinava_photography
0 comments
Author:
Adam Halen
Aug 25, 2023 09:22 AM
regular
It’s been a while since I started my role at Halen Digital Marketing as a Founder & CEO, but I wanted to share this update with everyone.
10 comments
Author:
Adam Halen
Aug 10, 2022 10:45 AM
quote
which would you take as the winner? No brainer, right! You can see their other next-Gen patient care products on their website
So join us in the crowdfunding drive via https://lnkd.in/gQeHcBqZ where you can become an ActivArmor "owner" starting as little from USD $170
So join us in the crowdfunding drive via https://lnkd.in/gQeHcBqZ where you can become an ActivArmor "owner" starting as little from USD $170
2 comments
Author:
Adam Halen
Jul 26, 2022 02:43 AM
quote
One of the many reasons I love helping ActivArmor grow as their marketing partner. Look out world, here we come, next stop Australia!
Remember to support companies like this, doing good deeds by investing in them via crowdfunding at https://lnkd.in/dzhKsvNQ
Hey, we're looking for distribution partners so message me here or privately if you know of a company.
Diana Hall Elizabeth Hall Kayla Svedin
#waterproofcast #makingadifference #makinganimpact #3dprintcast #startengine #plasticcast #ActivArmor
Remember to support companies like this, doing good deeds by investing in them via crowdfunding at https://lnkd.in/dzhKsvNQ
Hey, we're looking for distribution partners so message me here or privately if you know of a company.
Diana Hall Elizabeth Hall Kayla Svedin
#waterproofcast #makingadifference #makinganimpact #3dprintcast #startengine #plasticcast #ActivArmor
1 comments
Author:
Adam Halen
Jul 19, 2022 03:16 AM
quote
When you get to work with a client on an incredible mission, a client such as ActivArmor Diana Hall Doing their marketing & you get results/feedback & testimonials like this one from a physician....GOLD!
#ActivArmor #waterproofcast #orthopedic #orthopaedic #plasticcast #removablecast #castclaustrophobia #instaarmor
#ActivArmor #waterproofcast #orthopedic #orthopaedic #plasticcast #removablecast #castclaustrophobia #instaarmor
0 comments
Author:
Adam Halen
Jul 12, 2022 12:24 AM
quote
Definitely a worthwhile investment. You can become an ActivArmor investor starting from a minimum investment of $170
https://lnkd.in/gs6qQuJn
#ActivArmor ... Support - Active - Lifestyle
#investment #investmentopportunity #waterproofcast #fiberglasscast #plasticcast #removeablecast #castclostophobia #orthopedic #orthopedicsurgeons #madeinAmerica #startengine #crowdfunding
https://lnkd.in/gs6qQuJn
#ActivArmor ... Support - Active - Lifestyle
#investment #investmentopportunity #waterproofcast #fiberglasscast #plasticcast #removeablecast #castclostophobia #orthopedic #orthopedicsurgeons #madeinAmerica #startengine #crowdfunding
0 comments
Author:
Adam Halen
Jamie Kritharas
DTC Brand Growth Partner | I Help 7 & 8+ Figure Brands Grow With Performance Creative | CEO & Founder of Defiant Digital 🚀LinkedIn Profile
Email
Name
Jamie Kritharas
Title
Jamie Kritharas - CEO & Founder of Defiant Digital
Headline
DTC Brand Growth Partner | I Help 7 & 8+ Figure Brands Grow With Performance Creative | CEO & Founder of Defiant Digital 🚀
Location
Sydney, New South Wales
Summary
Hey I'm Jamie 👋 Founder & CEO of Defiant Digital
I’ve spent 10+ years helping brands go from $1M to $20M+ in annual revenue with performance marketing & creative production.
Before that, i was touring the world as a DJ & music producer & before that, i lasted just 3 months in my first (and last) corporate role.
Entrepreneurship & creativity have been in my DNA since i can remember.
I'm a true fan of entrepreneurship & the tenacity, obsession and growth it takes to build something great.
What I’ve done:
→ Helped multiple brands scale past $20M in annual revenue
→ Built Australia's leading creative performance agency
→ Made over 100+ hires
→ Built, managed, and led teams of 30+
→ Worked with over 300+ DTC ecom, SAAS and service based brands
→ Generated 13M+ viral views organically via reels (@defianthq instagram)
What I can do for you:
→ I can help your brand make more profit by implementing a high converting creative system
→ I advise & mentor a very small number of brands & founders 1-1
→ I help brands build world-class performance & creative teams in-house
→ I hire the top 1% of talent in digital marketing (DM me for open roles if you're top of your game)
I’ve spent 10+ years helping brands go from $1M to $20M+ in annual revenue with performance marketing & creative production.
Before that, i was touring the world as a DJ & music producer & before that, i lasted just 3 months in my first (and last) corporate role.
Entrepreneurship & creativity have been in my DNA since i can remember.
I'm a true fan of entrepreneurship & the tenacity, obsession and growth it takes to build something great.
What I’ve done:
→ Helped multiple brands scale past $20M in annual revenue
→ Built Australia's leading creative performance agency
→ Made over 100+ hires
→ Built, managed, and led teams of 30+
→ Worked with over 300+ DTC ecom, SAAS and service based brands
→ Generated 13M+ viral views organically via reels (@defianthq instagram)
What I can do for you:
→ I can help your brand make more profit by implementing a high converting creative system
→ I advise & mentor a very small number of brands & founders 1-1
→ I help brands build world-class performance & creative teams in-house
→ I hire the top 1% of talent in digital marketing (DM me for open roles if you're top of your game)
Snippet
... digital marketing (DM me for ... DTC Brand Growth Partner | I Help 7 & 8+ Figure Brands Grow With Performance Creative | CEO & Founder of Defiant Digital ...
Current Experiences
Founder
Defiant Digital
Sydney, Australia
Started: Jan 2019 - Present
Defiant Digital is Australia's leading creative performance agency. We help businesses break-through to 7 & 8 figure revenues by seamlessly blending world class creative & expert level paid media strategy together under the one roof.
Since 2019, Defiant Digital has been writing (and rewriting) the playbook for creative performance marketing, leveraging our experience from tens of millions in profitable adspend to guide brands towards their dream growth goals.
Leveraging data-backed, omnichannel media buying, CRO, retention and creative strategies, our elite team of senior experts scale brands to success faster and more efficiently than any typical agency can.
Set up a call now to discuss your growth goals 👉 http://www.defiantdigital.com.au
Since 2019, Defiant Digital has been writing (and rewriting) the playbook for creative performance marketing, leveraging our experience from tens of millions in profitable adspend to guide brands towards their dream growth goals.
Leveraging data-backed, omnichannel media buying, CRO, retention and creative strategies, our elite team of senior experts scale brands to success faster and more efficiently than any typical agency can.
Set up a call now to discuss your growth goals 👉 http://www.defiantdigital.com.au
Industry: Marketing and Advertising
Company Size: 10-50 (38 staff)
Contact Information
Emails:
[email protected]
(100) (work)
Social Media
LinkedIn:
https://www.linkedin.com/in/jamie-kritharas
(100)
LinkedIn:
https://www.linkedin.com/in/jamie-kritharas-95b3bb13b
(100)
LinkedIn Posts - Jamie Kritharas
50 post(s) found
Dec 11, 2025 01:32 AM
regular
Brands obsess over ROAS because they've never calculated their true allowable CAC.
So they scale blindly.
Or worse, they cap their growth because they “think” their CAC is too high.
We built a calculator that removes all the guesswork.
It shows you:
→ Your true contribution margin per order
→ Your 90-day or 12-month LTV (customisable)
→ The max CAC you can profitably acquire at
→ Your implied CAC% of LTV
→ Whether you’re scaling too aggressively or not aggressively enough
This is the same internal model we use to:
→ Approve or reject scaling decisions
→ Set CAC ceilings
→ Diagnose if a brand is actually unprofitable
→ Predict fuel profit at different spend levels
If you’ve ever wondered “How high can our CAC go and still make us money?”
This tool gives you the exact answer.
1. Connect with me
2. Comment “LTV” and I’ll send it over
So they scale blindly.
Or worse, they cap their growth because they “think” their CAC is too high.
We built a calculator that removes all the guesswork.
It shows you:
→ Your true contribution margin per order
→ Your 90-day or 12-month LTV (customisable)
→ The max CAC you can profitably acquire at
→ Your implied CAC% of LTV
→ Whether you’re scaling too aggressively or not aggressively enough
This is the same internal model we use to:
→ Approve or reject scaling decisions
→ Set CAC ceilings
→ Diagnose if a brand is actually unprofitable
→ Predict fuel profit at different spend levels
If you’ve ever wondered “How high can our CAC go and still make us money?”
This tool gives you the exact answer.
1. Connect with me
2. Comment “LTV” and I’ll send it over
0 comments
Author:
Jamie Kritharas
Dec 09, 2025 11:59 PM
regular
Hiring mistakes happen to every founder.
What matters is how fast you fix them.
If someone looks like an A-player on paper but can’t deliver, exit fast.
Good vibes don’t outweigh bad output.
The opposite is just as dangerous.
A top performer who poisons culture brings down the rest of team.
The hardest calls are the ones that protect the business.
What matters is how fast you fix them.
If someone looks like an A-player on paper but can’t deliver, exit fast.
Good vibes don’t outweigh bad output.
The opposite is just as dangerous.
A top performer who poisons culture brings down the rest of team.
The hardest calls are the ones that protect the business.
0 comments
Author:
Jamie Kritharas
Dec 04, 2025 08:04 AM
regular
A few static designs the team made over BFCM.
Static ads aren’t “simple.”
They’re one of the highest-leverage assets in a BFCM sprint because they:
→ Load instantly
→ Break patterns fast
→ Deliver the offer clearly
→ Win auctions when videos gets saturated
We shipped 100s of these for clients across BFCM.
Which one is your favourite?
---
Turning over $5M+/year and want to scale to 8-9 figures? Send me a DM.
Static ads aren’t “simple.”
They’re one of the highest-leverage assets in a BFCM sprint because they:
→ Load instantly
→ Break patterns fast
→ Deliver the offer clearly
→ Win auctions when videos gets saturated
We shipped 100s of these for clients across BFCM.
Which one is your favourite?
---
Turning over $5M+/year and want to scale to 8-9 figures? Send me a DM.
0 comments
Author:
Jamie Kritharas
Dec 03, 2025 01:13 AM
regular
IM8 Health has scaled to $100M ARR in 18 months.
But it didn’t happen by accident.
It happened because the operator behind it (Danny Yeung) had already scaled multiple companies to 9 figures.
They spent two years building a product worth scaling.
Clinical doses.
Clinical trials.
NSF certification.
A scientific advisory board from Mayo Clinic, NASA and Cedar Sinai.
When the product was ready, Beckham came in as co-founder.
Not as a face.
As a multiplier who forced the standard even higher.
Someone who forced the product to be world class before it ever touched the market.
Here's 5 lessons you can take from them:
1. Operator experience is a growth cheat code
→ Scale is easier when you’ve done it before
→ Fast growth requires fast decisions
→ Most founders slow their company down without realising it
2. Product quality determines CAC
→ Strong retention fuels scale
→ Clinical validation unlocks global trust
→ A great product makes paid media clean
3. Celebrity only works when the product is elite
→ Beckham amplified trust, not sales
→ Great products scale fast when attention hits
4. Global thinking multiplies your ceiling
→ Multi-market demand reduces risk
→ Virality compounds faster
→ AOV and retention improve when the customer base is premium
5. Scale is a financial model
→ Payback period is the metric
→ Under 4 months gives you permission to push
→ Real growth comes from understanding unit economics
IM8 isn’t winning because of hype.
They're winning because they combined:
World-class product,
World-class operators
World-class brand into one machine.
That is how you build a category leader in under 2 years.
But it didn’t happen by accident.
It happened because the operator behind it (Danny Yeung) had already scaled multiple companies to 9 figures.
They spent two years building a product worth scaling.
Clinical doses.
Clinical trials.
NSF certification.
A scientific advisory board from Mayo Clinic, NASA and Cedar Sinai.
When the product was ready, Beckham came in as co-founder.
Not as a face.
As a multiplier who forced the standard even higher.
Someone who forced the product to be world class before it ever touched the market.
Here's 5 lessons you can take from them:
1. Operator experience is a growth cheat code
→ Scale is easier when you’ve done it before
→ Fast growth requires fast decisions
→ Most founders slow their company down without realising it
2. Product quality determines CAC
→ Strong retention fuels scale
→ Clinical validation unlocks global trust
→ A great product makes paid media clean
3. Celebrity only works when the product is elite
→ Beckham amplified trust, not sales
→ Great products scale fast when attention hits
4. Global thinking multiplies your ceiling
→ Multi-market demand reduces risk
→ Virality compounds faster
→ AOV and retention improve when the customer base is premium
5. Scale is a financial model
→ Payback period is the metric
→ Under 4 months gives you permission to push
→ Real growth comes from understanding unit economics
IM8 isn’t winning because of hype.
They're winning because they combined:
World-class product,
World-class operators
World-class brand into one machine.
That is how you build a category leader in under 2 years.
1 comments
Author:
Jamie Kritharas
Nov 28, 2025 02:03 AM
regular
$923K this month for one of our brands.
Tracking toward $1M+ with $40-60K days.
All after a Google ban and a broken pixel 2 weeks ago.
Couple lessons here:
1. Senior execution matters
Experience lets you scale through chaos.
2. Momentum is built on inputs
Creative, offer, and media must stay moving even when platforms break.
The turnaround has been massive.
Huge effort from the team on this one.
---
Turning over $5M+/year and want to scale to 8-9 figures? Send me a DM.
Tracking toward $1M+ with $40-60K days.
All after a Google ban and a broken pixel 2 weeks ago.
Couple lessons here:
1. Senior execution matters
Experience lets you scale through chaos.
2. Momentum is built on inputs
Creative, offer, and media must stay moving even when platforms break.
The turnaround has been massive.
Huge effort from the team on this one.
---
Turning over $5M+/year and want to scale to 8-9 figures? Send me a DM.
1 comments
Author:
Jamie Kritharas
Nov 24, 2025 11:53 PM
regular
Most founders micromanage because they’ve never hired someone better than them.
Once you do, everything changes.
→ Results improve without you
→ Clients stay happy
→ Standards rise on their own
For us, that shift came when we stopped hiring juniors
And committed to seniors who had already mastered their craft.
People who didn’t need training.
People who could teach us.
People who raised the bar instantly.
Think of it like Pep Guardiola...
He doesn’t teach players how to kick a ball.
He teaches the system.
The experts execute.
That’s how we hire at Defiant.
And it’s how you scale without micromanaging.
Once you do, everything changes.
→ Results improve without you
→ Clients stay happy
→ Standards rise on their own
For us, that shift came when we stopped hiring juniors
And committed to seniors who had already mastered their craft.
People who didn’t need training.
People who could teach us.
People who raised the bar instantly.
Think of it like Pep Guardiola...
He doesn’t teach players how to kick a ball.
He teaches the system.
The experts execute.
That’s how we hire at Defiant.
And it’s how you scale without micromanaging.
2 comments
Author:
Jamie Kritharas
Nov 21, 2025 12:01 AM
regular
$2M reached by November 21.
Already 15% ahead of the same period last year.
A very strong position to be in heading into BFCM weekend.
Love seeing wins like this from the team.
---
Turning over $5M+/year and want to scale to 8-9 figures? Send me a DM.
Already 15% ahead of the same period last year.
A very strong position to be in heading into BFCM weekend.
Love seeing wins like this from the team.
---
Turning over $5M+/year and want to scale to 8-9 figures? Send me a DM.
2 comments
Author:
Jamie Kritharas
Nov 19, 2025 02:34 AM
regular
More and more agencies are claiming they’re “P&L-driven.”
But very few actually are.
Here’s what a P&L-led partner actually looks like:
1. Validate wins with real profit
ROAS doubled?
Don't celebrate just yet.
Check:
→ Did contribution profit increase?
→ Did new-customer revenue actually lift?
If not, it wasn’t a win.
2. Know what your agency should report
→ MER
→ Contribution profit
→ New-customer CAC
→ LTV:CAC
If they can’t explain these simply, they’re not P&L-driven.
3. Setting expectations
Agencies are fuel. Not the fire.
A good partner increases efficiency, speed, and decision quality.
Your business model decides how far an agency can actually take you.
What they should report in plain English
→ How much new-customer revenue came in
→ How much profit was left after ads
→ What it costs to acquire each new customer
If that isn’t clear, you're not actually working with a P&L-led partner.
Brands win when the P&L becomes the single source of truth.
Everything else is noise.
But very few actually are.
Here’s what a P&L-led partner actually looks like:
1. Validate wins with real profit
ROAS doubled?
Don't celebrate just yet.
Check:
→ Did contribution profit increase?
→ Did new-customer revenue actually lift?
If not, it wasn’t a win.
2. Know what your agency should report
→ MER
→ Contribution profit
→ New-customer CAC
→ LTV:CAC
If they can’t explain these simply, they’re not P&L-driven.
3. Setting expectations
Agencies are fuel. Not the fire.
A good partner increases efficiency, speed, and decision quality.
Your business model decides how far an agency can actually take you.
What they should report in plain English
→ How much new-customer revenue came in
→ How much profit was left after ads
→ What it costs to acquire each new customer
If that isn’t clear, you're not actually working with a P&L-led partner.
Brands win when the P&L becomes the single source of truth.
Everything else is noise.
3 comments
Author:
Jamie Kritharas
Nov 18, 2025 07:48 AM
regular
Most brands don’t have a creative problem.
They have a wasted creative problem.
Brands pump out endless creative.
But 30-40% doesn't even get spend.
Not because they're bad ads.
But because they don’t have enough budget to fuel it.
Here’s the rule we follow across every account:
→ One ad for every $1,000 in monthly spend.
Spending $100K a month?
You need around 100 ads live.
Not 100 new ads every week.
Just 100 active.
Your winners stack up over time.
Your losers get replaced.
And volume scales in sync with spend.
If results hold, increase budget.
This is how you scale spend and creative production.
They have a wasted creative problem.
Brands pump out endless creative.
But 30-40% doesn't even get spend.
Not because they're bad ads.
But because they don’t have enough budget to fuel it.
Here’s the rule we follow across every account:
→ One ad for every $1,000 in monthly spend.
Spending $100K a month?
You need around 100 ads live.
Not 100 new ads every week.
Just 100 active.
Your winners stack up over time.
Your losers get replaced.
And volume scales in sync with spend.
If results hold, increase budget.
This is how you scale spend and creative production.
2 comments
Author:
Jamie Kritharas
Nov 13, 2025 10:45 PM
regular
Brands choosing between agency or in-house have already lost.
The 8-9 figure brands we work with don’t think that way.
They run agency versus in-house.
Especially with creative.
Because you want multiple creative streams feeding your ad account.
Not one.
Not a single perspective.
Not a single style.
Your in-house team is close to the product.
Close to the founders.
Close to customers.
They see things in real time and create from inside the brand.
They’ll make concepts an agency never could.
But an agency sees across dozens of niches.
They know what’s working outside your bubble.
They bring patterns, swings, and angles you’d never spot internally.
That tension is where breakthroughs happen.
So instead of choosing, diversify:
→ In-house content.
→ Agency creative.
→ External creators on retainer.
Different minds.
Different formats.
Different angles.
That’s how top brands build the diversity Meta now demands.
The 8-9 figure brands we work with don’t think that way.
They run agency versus in-house.
Especially with creative.
Because you want multiple creative streams feeding your ad account.
Not one.
Not a single perspective.
Not a single style.
Your in-house team is close to the product.
Close to the founders.
Close to customers.
They see things in real time and create from inside the brand.
They’ll make concepts an agency never could.
But an agency sees across dozens of niches.
They know what’s working outside your bubble.
They bring patterns, swings, and angles you’d never spot internally.
That tension is where breakthroughs happen.
So instead of choosing, diversify:
→ In-house content.
→ Agency creative.
→ External creators on retainer.
Different minds.
Different formats.
Different angles.
That’s how top brands build the diversity Meta now demands.
3 comments
Author:
Jamie Kritharas
Nov 12, 2025 12:51 AM
regular
$11.8K in a single day.
$6.2K by 10 am the next morning.
When systems are built right, results compound fast.
This brand is in the middle of its Black Friday push.
We're scaling so aggressively that inventory’s now the constraint, not performance.
This is what happens when creative, offer, and strategy all align.
How's Black Friday tracking for you so far?
---
Turning over $5M+/year and want to scale to 8-9 figures? Send me a DM.
$6.2K by 10 am the next morning.
When systems are built right, results compound fast.
This brand is in the middle of its Black Friday push.
We're scaling so aggressively that inventory’s now the constraint, not performance.
This is what happens when creative, offer, and strategy all align.
How's Black Friday tracking for you so far?
---
Turning over $5M+/year and want to scale to 8-9 figures? Send me a DM.
2 comments
Author:
Jamie Kritharas
Nov 07, 2025 05:16 AM
regular
Spending $100K/day on Meta shouldn’t sound crazy to you.
Every 8-9 figure brand I’ve worked with thinks the same way:
“How do we spend more, not less.”
Because scale is the real game on Meta.
The platform rewards volume, diversity, and consistency.
Not “perfect targeting.”
Meta’s built to find new eyeballs.
To do that, you need:
→ A constant flow of new creative every month
→ Ads that look, sound, and feel different
→ Enough inputs for the algorithm to learn who wants what
The brands that win don’t panic when results dip.
They know the machine needs fuel.
They feed it with high-quality creative and let delivery drive results.
Stop obsessing over small budgets and “winning ads.”
Start thinking in systems that can scale past $100K a day.
Because Meta rewards the brands that give it more to work with.
Not the ones that play it safe.
Every 8-9 figure brand I’ve worked with thinks the same way:
“How do we spend more, not less.”
Because scale is the real game on Meta.
The platform rewards volume, diversity, and consistency.
Not “perfect targeting.”
Meta’s built to find new eyeballs.
To do that, you need:
→ A constant flow of new creative every month
→ Ads that look, sound, and feel different
→ Enough inputs for the algorithm to learn who wants what
The brands that win don’t panic when results dip.
They know the machine needs fuel.
They feed it with high-quality creative and let delivery drive results.
Stop obsessing over small budgets and “winning ads.”
Start thinking in systems that can scale past $100K a day.
Because Meta rewards the brands that give it more to work with.
Not the ones that play it safe.
2 comments
Author:
Jamie Kritharas
Nov 05, 2025 12:45 AM
regular
I see DTC brands trying to maintain the highest ROAS possible and laugh.
Because that mindset is exactly why they’ll never scale.
Working with 100s of brands, I’ve seen what separates those that grow from those that stall.
The best performing brands aren’t asking:
“How do we get a higher ROAS?”
They’re asking:
“How low can our ROAS go and still make us money?”
The top players know their numbers back to front:
→ When do cohorts pay back?
→ How soon does the second order land?
→ When does profit actually show up?
When you know your payback window.
When you know exactly when you'll turn profit.
You can afford to outspend everyone else.
They’re not trying to profit on the first order.
They might even break even on the second.
But by the third or fourth, they’re printing cash.
Meanwhile, smaller brands chase short-term efficiency.
They protect ROAS as much as possible and cap their growth.
If you want scale, stop asking how to raise ROAS.
Start asking how low you can take it without breaking your system.
That’s the mindset that builds category leaders.
----
I’ve helped scale 300+ brands in the last 7 years.
Worked with the likes of Doordash, Swyftx and Geedup to name a few.
80+ 5-star reviews from founders who were stuck, then scaled.
Doing $5M+/year and want to scale to 8-9 figures?
→ DM me for a free 1:1 Growth Workshop
Because that mindset is exactly why they’ll never scale.
Working with 100s of brands, I’ve seen what separates those that grow from those that stall.
The best performing brands aren’t asking:
“How do we get a higher ROAS?”
They’re asking:
“How low can our ROAS go and still make us money?”
The top players know their numbers back to front:
→ When do cohorts pay back?
→ How soon does the second order land?
→ When does profit actually show up?
When you know your payback window.
When you know exactly when you'll turn profit.
You can afford to outspend everyone else.
They’re not trying to profit on the first order.
They might even break even on the second.
But by the third or fourth, they’re printing cash.
Meanwhile, smaller brands chase short-term efficiency.
They protect ROAS as much as possible and cap their growth.
If you want scale, stop asking how to raise ROAS.
Start asking how low you can take it without breaking your system.
That’s the mindset that builds category leaders.
----
I’ve helped scale 300+ brands in the last 7 years.
Worked with the likes of Doordash, Swyftx and Geedup to name a few.
80+ 5-star reviews from founders who were stuck, then scaled.
Doing $5M+/year and want to scale to 8-9 figures?
→ DM me for a free 1:1 Growth Workshop
1 comments
Author:
Jamie Kritharas
Oct 31, 2025 04:16 AM
regular
$1.03M+ in just 28 days.
(And it’s not even Black Friday yet)
Massive win from the team this month.
The client's forecast was $827K for this period.
The actual was $1.03M+
That’s a 24% uplift ahead of forecast.
Wins like this don’t happen by accident.
They come from:
→ Senior-level strategic direction
→ Measured creative testing and iteration
→ Tight collaboration between all teams
→ And a culture obsessed with results
When creative, data and performance all move in sync, growth compounds.
Momentum’s building fast heading into Black Friday…
And we’re just getting started.
P.S Turning over $5M+/year and want to scale to 8-9 figures? Send me a DM.
(And it’s not even Black Friday yet)
Massive win from the team this month.
The client's forecast was $827K for this period.
The actual was $1.03M+
That’s a 24% uplift ahead of forecast.
Wins like this don’t happen by accident.
They come from:
→ Senior-level strategic direction
→ Measured creative testing and iteration
→ Tight collaboration between all teams
→ And a culture obsessed with results
When creative, data and performance all move in sync, growth compounds.
Momentum’s building fast heading into Black Friday…
And we’re just getting started.
P.S Turning over $5M+/year and want to scale to 8-9 figures? Send me a DM.
3 comments
Author:
Jamie Kritharas
Oct 29, 2025 06:57 AM
regular
AG1 didn’t build a $600M brand by lowering their CAC.
They built a system that made it irrelevant.
The goal shouldn't be to make ads more efficient.
It’s to make your business stronger at handling inefficiency.
Here’s what I mean...
Meta is an auction.
Brands that can afford the highest CACs win.
Not the ones with the highest ROAS screenshot.
You don’t scale by chasing cheap acquisition.
You scale by buying market share faster than anyone else can afford to.
$40 CAC? You’ll be outbid.
$70 CAC? You’re competitive.
$120 CAC and a 90+ day payback? You own the category.
Because every brand hits the same wall: Margin.
The ones that break through are the ones that:
→ Model their payback periods
→ Manage their cash windows
→ Build systems that make front-end losses back on day 60, 90, even 180+.
That’s real scale.
When you can confidently lose money on the first order knowing it's coming back on repeat orders, you’ve built an engine not an ad account.
That’s how brands go from $5K to $50K/day spend without panic.
→ Acquisition brings in the customer.
→ Onboarding experience locks the habit.
→ Retention turns cohorts into cash.
→ Advocacy compounds the entire thing.
That’s the flywheel.
It’s what lets you accept a 0.5x ROAS with confidence.
Because you know the cohorts will pay back.
You know the engine holds stable.
You know your unit economics are real.
The irony?
Most brands stall trying to maintain 2x ROAS on first purchase.
They never realise that ROAS discipline kills scale.
Category owners understand this.
AG1 didn’t scale to 9-figures chasing cheap acquisition costs.
They scaled because they knew exactly how long it took to pay back.
With an 18-month window most brands would panic over.
They aren't chasing efficiency.
They're buying dominance.
TL;DR
Stop trying to squeeze another point of efficiency from your ads.
Start building a model that lets you scale confidently because you understand your numbers.
The question isn’t “How do I lower my CAC?”
It’s “How much can I afford truly afford to pay and how fast does it pay back?”
That’s the difference between surviving and serious scale.
They built a system that made it irrelevant.
The goal shouldn't be to make ads more efficient.
It’s to make your business stronger at handling inefficiency.
Here’s what I mean...
Meta is an auction.
Brands that can afford the highest CACs win.
Not the ones with the highest ROAS screenshot.
You don’t scale by chasing cheap acquisition.
You scale by buying market share faster than anyone else can afford to.
$40 CAC? You’ll be outbid.
$70 CAC? You’re competitive.
$120 CAC and a 90+ day payback? You own the category.
Because every brand hits the same wall: Margin.
The ones that break through are the ones that:
→ Model their payback periods
→ Manage their cash windows
→ Build systems that make front-end losses back on day 60, 90, even 180+.
That’s real scale.
When you can confidently lose money on the first order knowing it's coming back on repeat orders, you’ve built an engine not an ad account.
That’s how brands go from $5K to $50K/day spend without panic.
→ Acquisition brings in the customer.
→ Onboarding experience locks the habit.
→ Retention turns cohorts into cash.
→ Advocacy compounds the entire thing.
That’s the flywheel.
It’s what lets you accept a 0.5x ROAS with confidence.
Because you know the cohorts will pay back.
You know the engine holds stable.
You know your unit economics are real.
The irony?
Most brands stall trying to maintain 2x ROAS on first purchase.
They never realise that ROAS discipline kills scale.
Category owners understand this.
AG1 didn’t scale to 9-figures chasing cheap acquisition costs.
They scaled because they knew exactly how long it took to pay back.
With an 18-month window most brands would panic over.
They aren't chasing efficiency.
They're buying dominance.
TL;DR
Stop trying to squeeze another point of efficiency from your ads.
Start building a model that lets you scale confidently because you understand your numbers.
The question isn’t “How do I lower my CAC?”
It’s “How much can I afford truly afford to pay and how fast does it pay back?”
That’s the difference between surviving and serious scale.
3 comments
Author:
Jamie Kritharas
Oct 26, 2025 11:30 PM
regular
Andromeda is getting all the attention right now...
But these 3 other updates could make or break your results.
Meta quietly rolled out 3 more key updates alongside Andromeda.
And it's changed how your ads are delivered.
Here’s a no-fluff breakdown:
1. Meta GEM
(GEM = Generative Ads Recommendation Model)
Think of GEM as Meta’s “super brain.”
It processes billions of data points in real time and predicts what users will want before they even know it themselves.
→ Ads now reach people before they enter buying mode, not after.
2. Meta Lattice
The old system was built on fragmented data.
Lattice unifies everything into one central intelligence network.
→ Every action is now connected, from first scroll to final checkout.
→ Expect smarter delivery and better timing across the entire customer journey.
3. Sequence Learning
This one’s huge. It’s what allows Meta to “think in stories.”
Instead of showing the same product again and again, it now sequences your ads based on purchase intent.
→ Bought skincare? You’ll see matching serums.
→ Bought a gym bag? You’ll see shoes and apparel to go with it.
Together, these updates mean one thing:
Relevance is the new advantage.
It’s not JUST about creative anymore.
It’s when and how your message shows up.
Here’s your practical takeaway:
→ Make sure all of your creative is UNIQUE, no more A/B split tests
→ Feed the algo diverse ads to show up with the right message at the right time
→ Build the right amount of creative for your allocated ad spend (DM me for our formula on this)
→ Understand your top customer profiles, and target them with CREATIVE.
P.S Most brands are still running their accounts like it’s 2022.
Have you adapted your structure for these updates yet?
But these 3 other updates could make or break your results.
Meta quietly rolled out 3 more key updates alongside Andromeda.
And it's changed how your ads are delivered.
Here’s a no-fluff breakdown:
1. Meta GEM
(GEM = Generative Ads Recommendation Model)
Think of GEM as Meta’s “super brain.”
It processes billions of data points in real time and predicts what users will want before they even know it themselves.
→ Ads now reach people before they enter buying mode, not after.
2. Meta Lattice
The old system was built on fragmented data.
Lattice unifies everything into one central intelligence network.
→ Every action is now connected, from first scroll to final checkout.
→ Expect smarter delivery and better timing across the entire customer journey.
3. Sequence Learning
This one’s huge. It’s what allows Meta to “think in stories.”
Instead of showing the same product again and again, it now sequences your ads based on purchase intent.
→ Bought skincare? You’ll see matching serums.
→ Bought a gym bag? You’ll see shoes and apparel to go with it.
Together, these updates mean one thing:
Relevance is the new advantage.
It’s not JUST about creative anymore.
It’s when and how your message shows up.
Here’s your practical takeaway:
→ Make sure all of your creative is UNIQUE, no more A/B split tests
→ Feed the algo diverse ads to show up with the right message at the right time
→ Build the right amount of creative for your allocated ad spend (DM me for our formula on this)
→ Understand your top customer profiles, and target them with CREATIVE.
P.S Most brands are still running their accounts like it’s 2022.
Have you adapted your structure for these updates yet?
2 comments
Author:
Jamie Kritharas
Oct 22, 2025 01:12 AM
regular
Most agencies will brag about ROAS.
But they’ll never mention profit.
A few months back, a fast-growing parenting brand came to us.
On paper, everything looked great.
ROAS looked good.
MER looked healthy.
But their P&L told a different story...
Margins were shrinking.
Cash flow was tight.
And the founder couldn’t figure out why.
The problem was simple:
Their agency was optimising for platform metrics.
Not business outcomes.
So we rebuilt everything around one question.
“How do we make more profit per dollar spent?”
So we shifted the focus from ROAS to profit.
Here's what we did:
1. Creative Overhaul
→ Built an entire library of diverse UGC-driven ads
→ Used testimonials to build trust and authority
→ Moved away from polished “brand” content that didn’t convert
2. Media Restructure
→ Analysed profit contribution across platforms
→ Discovered Google drove the best margins at a 60/40 split
→ Rebuilt budgets to reflect real profitability, not averages
3. High-Margin SKU Strategy
→ Focused campaigns on top 5 margin drivers
→ Launched a new Target ROAS structure
→ Turned a slow-moving product into a bestseller
4. CRO and AOV Boosters
→ Introduced strategic upsells and bundles
→ Increased AOV by 10% in just 1 month
→ Improved purchase flow and checkout efficiency
The result?
Yes, revenue grew.
But profit grew faster, seeing a 35% increase MoM.
Because you don’t scale on ROAS.
You scale on profit.
Scaling clean isn’t about spending more.
It’s about spending smarter.
Most agencies will tell you your ROAS is improving.
Few will tell you your business actually is.
P.S
I’ve helped scale 300+ brands in the last 7 years.
Worked with the likes of Doordash, Swyftx and Geedup to name a few.
80+ 5-star reviews from founders who were stuck, then scaled.
Doing $5M+/year and want aggressive growth?
→ DM me for a free 1:1 Growth Workshop.
But they’ll never mention profit.
A few months back, a fast-growing parenting brand came to us.
On paper, everything looked great.
ROAS looked good.
MER looked healthy.
But their P&L told a different story...
Margins were shrinking.
Cash flow was tight.
And the founder couldn’t figure out why.
The problem was simple:
Their agency was optimising for platform metrics.
Not business outcomes.
So we rebuilt everything around one question.
“How do we make more profit per dollar spent?”
So we shifted the focus from ROAS to profit.
Here's what we did:
1. Creative Overhaul
→ Built an entire library of diverse UGC-driven ads
→ Used testimonials to build trust and authority
→ Moved away from polished “brand” content that didn’t convert
2. Media Restructure
→ Analysed profit contribution across platforms
→ Discovered Google drove the best margins at a 60/40 split
→ Rebuilt budgets to reflect real profitability, not averages
3. High-Margin SKU Strategy
→ Focused campaigns on top 5 margin drivers
→ Launched a new Target ROAS structure
→ Turned a slow-moving product into a bestseller
4. CRO and AOV Boosters
→ Introduced strategic upsells and bundles
→ Increased AOV by 10% in just 1 month
→ Improved purchase flow and checkout efficiency
The result?
Yes, revenue grew.
But profit grew faster, seeing a 35% increase MoM.
Because you don’t scale on ROAS.
You scale on profit.
Scaling clean isn’t about spending more.
It’s about spending smarter.
Most agencies will tell you your ROAS is improving.
Few will tell you your business actually is.
P.S
I’ve helped scale 300+ brands in the last 7 years.
Worked with the likes of Doordash, Swyftx and Geedup to name a few.
80+ 5-star reviews from founders who were stuck, then scaled.
Doing $5M+/year and want aggressive growth?
→ DM me for a free 1:1 Growth Workshop.
2 comments
Author:
Jamie Kritharas
Oct 17, 2025 01:37 AM
regular
Andromeda hasn’t changed the fundamentals.
It’s just exposed the brands that were ignoring them.
Unless you live under a rock, you’ve heard about Meta’s latest update.
Andromeda has shaken up the game.
Now everyone’s scrambling to keep up.
Creative diversity and volume are hot topics.
There’s a lot of noise about the diversity piece.
But no one’s actually defining 'creative volume'.
We’ve used the same guideline for years.
And it still holds true, even post-Andromeda:
→ 1 ad per $1,000 in monthly spend
If you’re spending $100K/month, you need around 100 active ads.
Not 400.
I was on a call with a brand recently that wanted 200 creatives a month.
But their spend was only $30K/month.
It made zero sense to me.
Creative takes time, money, and data to produce effectively.
→ Too little, and you starve the algorithm.
→ Too much, and you drown it in inefficiency.
→ Just right, and Meta has the diversity and structure it needs to optimise.
Andromeda didn’t rewrite the rules.
It just punished brands that were ignoring them.
And it reminded everyone what game we’re playing.
You don’t win by flooding Meta with content.
You win by feeding it structured, strategic volume with learnings that compound.
Creative discipline wins.
That’s how you scale in the Andromeda era.
Everything else is noise.
P.S How are you are adjusting your creative systems post-Andromeda?
It’s just exposed the brands that were ignoring them.
Unless you live under a rock, you’ve heard about Meta’s latest update.
Andromeda has shaken up the game.
Now everyone’s scrambling to keep up.
Creative diversity and volume are hot topics.
There’s a lot of noise about the diversity piece.
But no one’s actually defining 'creative volume'.
We’ve used the same guideline for years.
And it still holds true, even post-Andromeda:
→ 1 ad per $1,000 in monthly spend
If you’re spending $100K/month, you need around 100 active ads.
Not 400.
I was on a call with a brand recently that wanted 200 creatives a month.
But their spend was only $30K/month.
It made zero sense to me.
Creative takes time, money, and data to produce effectively.
→ Too little, and you starve the algorithm.
→ Too much, and you drown it in inefficiency.
→ Just right, and Meta has the diversity and structure it needs to optimise.
Andromeda didn’t rewrite the rules.
It just punished brands that were ignoring them.
And it reminded everyone what game we’re playing.
You don’t win by flooding Meta with content.
You win by feeding it structured, strategic volume with learnings that compound.
Creative discipline wins.
That’s how you scale in the Andromeda era.
Everything else is noise.
P.S How are you are adjusting your creative systems post-Andromeda?
2 comments
Author:
Jamie Kritharas
Oct 16, 2025 07:53 AM
regular
Most brands think they have creative diversity.
This is what true creative diversity looks like.
Running 5 ads and only change the headlines or background colour?
Meta deems them as identical. 1 ad
Same with your videos.
If the opening visual is the same, those “new” hooks are being shown to the same people.
That kills diversity & more importantly, reach.
Frequency climbs, performance drops.
So instead of tweaking, build real variation.
Start with your audience segments.
Then go one level deeper.
Example: skincare customers.
→ Persona 1: People struggling with adult acne
→ Persona 2: Women with hormonal breakouts
→ Persona 3: Men with oily skin
Each persona needs its own story:
→ Different angles
→ Different creators
→ Different visuals
→ Different emotions
Then test multiple formats:
→ UGC
→ VSL
→ Founder-led
→ Testimonial
→ Problem / Solution
→ Etc.
You’re not testing ads.
You’re testing perspectives.
That’s what Meta’s Andromeda update rewards.
Diversity in message, medium and mindset.
The goal isn’t to make more content.
It’s to make content that reaches more kinds of people.
If you need help with this, DM me
This is what true creative diversity looks like.
Running 5 ads and only change the headlines or background colour?
Meta deems them as identical. 1 ad
Same with your videos.
If the opening visual is the same, those “new” hooks are being shown to the same people.
That kills diversity & more importantly, reach.
Frequency climbs, performance drops.
So instead of tweaking, build real variation.
Start with your audience segments.
Then go one level deeper.
Example: skincare customers.
→ Persona 1: People struggling with adult acne
→ Persona 2: Women with hormonal breakouts
→ Persona 3: Men with oily skin
Each persona needs its own story:
→ Different angles
→ Different creators
→ Different visuals
→ Different emotions
Then test multiple formats:
→ UGC
→ VSL
→ Founder-led
→ Testimonial
→ Problem / Solution
→ Etc.
You’re not testing ads.
You’re testing perspectives.
That’s what Meta’s Andromeda update rewards.
Diversity in message, medium and mindset.
The goal isn’t to make more content.
It’s to make content that reaches more kinds of people.
If you need help with this, DM me
11 comments
Author:
Jamie Kritharas
Oct 08, 2025 09:53 AM
regular
One of the biggest CVR lifts I’ve ever seen...
Came from changing the font size.
Seriously...
A while back, we worked with a brand selling products for women going through menopause.
Their core demographic?
45 to 60+.
And here’s what we found:
The website was beautiful.
The copy was strong.
The product made sense.
But the font was tiny...
Like 12px.
We bumped it up to 18px.
That one change increased conversions by 50%.
Why?
Because people literally couldn’t read the damn thing.
They were landing on a page designed for 25-year-olds…
While squinting at the product that was meant for them.
It’s funny now, but it’s a powerful lesson.
So many brands design for themselves, not their customers.
They think, “What looks good to me?”
Instead of asking, “What feels right for them?”
Every conversion issue tells a story.
Your job is to listen.
→ Use heatmaps to see where people hesitate.
→ Use data to confirm your instincts.
→ And most importantly, use empathy.
Click your own ad.
Land on your page.
Ask yourself:
“How would this feel if I were my customer?”
Because sometimes the problem isn’t your offer, your funnel, or your creative.
It’s the friction your customer feels.
P.S What's a small change that resulted in a surprisingly big impact for you?
Came from changing the font size.
Seriously...
A while back, we worked with a brand selling products for women going through menopause.
Their core demographic?
45 to 60+.
And here’s what we found:
The website was beautiful.
The copy was strong.
The product made sense.
But the font was tiny...
Like 12px.
We bumped it up to 18px.
That one change increased conversions by 50%.
Why?
Because people literally couldn’t read the damn thing.
They were landing on a page designed for 25-year-olds…
While squinting at the product that was meant for them.
It’s funny now, but it’s a powerful lesson.
So many brands design for themselves, not their customers.
They think, “What looks good to me?”
Instead of asking, “What feels right for them?”
Every conversion issue tells a story.
Your job is to listen.
→ Use heatmaps to see where people hesitate.
→ Use data to confirm your instincts.
→ And most importantly, use empathy.
Click your own ad.
Land on your page.
Ask yourself:
“How would this feel if I were my customer?”
Because sometimes the problem isn’t your offer, your funnel, or your creative.
It’s the friction your customer feels.
P.S What's a small change that resulted in a surprisingly big impact for you?
3 comments
Author:
Jamie Kritharas
Oct 06, 2025 04:06 AM
regular
Your ads are dying in the feed.
Not because they're bad.
Because they feel like ads.
So many brands see their “best ad” concept flop.
It’s not because Meta is broken.
It’s because the ad isn’t strong enough to win attention.
Here’s the reality:
You’re not just fighting for space in the feed.
You’re fighting for focus.
People scroll from Youtube, to Netflix, to trending TikToks, to your ad.
Why would they stop?
Why would they care?
If your ad feels like an ad, it’s already lost.
That’s why we’ve been moving more and more toward “unaware ads.”
Creative that feels like storytelling.
Because storytelling is what wins attention today.
The mistake most brands make?
They lead with “buy now.”
But the majority of the market is unaware.
Unaware of the problem.
Unaware of your product.
Unaware of why it matters.
Your job is simple:
→ Hook them with a story anyone would watch
→ Teach them they have a problem
→ Show them why it matters
→ Reveal your product as the natural solution
When you do this, you’re not just another ad in the feed.
You’re an authority.
And when an authority makes the offer, people buy.
The game isn’t product-first creative anymore.
It’s story-first creative.
Brands that adapt to that reality will win.
Brands that don’t will fade into the scroll.
Not because they're bad.
Because they feel like ads.
So many brands see their “best ad” concept flop.
It’s not because Meta is broken.
It’s because the ad isn’t strong enough to win attention.
Here’s the reality:
You’re not just fighting for space in the feed.
You’re fighting for focus.
People scroll from Youtube, to Netflix, to trending TikToks, to your ad.
Why would they stop?
Why would they care?
If your ad feels like an ad, it’s already lost.
That’s why we’ve been moving more and more toward “unaware ads.”
Creative that feels like storytelling.
Because storytelling is what wins attention today.
The mistake most brands make?
They lead with “buy now.”
But the majority of the market is unaware.
Unaware of the problem.
Unaware of your product.
Unaware of why it matters.
Your job is simple:
→ Hook them with a story anyone would watch
→ Teach them they have a problem
→ Show them why it matters
→ Reveal your product as the natural solution
When you do this, you’re not just another ad in the feed.
You’re an authority.
And when an authority makes the offer, people buy.
The game isn’t product-first creative anymore.
It’s story-first creative.
Brands that adapt to that reality will win.
Brands that don’t will fade into the scroll.
3 comments
Author:
Jamie Kritharas
Oct 02, 2025 08:44 AM
regular
Your product price is probably wrong.
And it’s the fastest way to leave money on the table.
That’s the uncomfortable truth most founders ignore.
Too many brands guess their price.
They copy a competitor.
Add a margin multiple.
Hope it works.
But pricing isn’t a spreadsheet exercise.
It’s human psychology.
And it might be the biggest growth lever you’re not pulling.
Think about it...
A small change can lift LTV, CAC efficiency, and cash flow.
Yet 99% of brands never even test it.
They just “pick a number” and stick with it.
Here’s what I’ve learned:
1. Price anchors perception.
Charge too little and people question quality. Charge strategically and you signal value.
2. Customers decide in ranges, not cents.
A coffee at $3 or $3.20 feels the same. Jump to $7.99 and you’re in a new mental category and they’ll still buy if the value’s clear.
3. Bundling changes everything.
Same product. Different context. Supermarket wine, corner-shop wine, restaurant wine - all the same bottle. Three very different prices.
So how do you get it right?
→ Survey your "nearly customers" - the ones who almost bought but didn’t.
→ Test price points where behaviour actually changes.
→ Present pricing the way customers think (per day, per use, per result).
And keep testing.
Because the “right” price moves with markets, seasons and perception.
If you haven’t revisited your pricing in over a year, you’re probably leaving margin and growth on the table.
Pricing isn’t just math.
It’s marketing.
It’s psychology.
It’s strategy.
And it might be the simplest, fastest lever to scale your business.
P.S When was the last time you tested your price instead of guessing it?
And it’s the fastest way to leave money on the table.
That’s the uncomfortable truth most founders ignore.
Too many brands guess their price.
They copy a competitor.
Add a margin multiple.
Hope it works.
But pricing isn’t a spreadsheet exercise.
It’s human psychology.
And it might be the biggest growth lever you’re not pulling.
Think about it...
A small change can lift LTV, CAC efficiency, and cash flow.
Yet 99% of brands never even test it.
They just “pick a number” and stick with it.
Here’s what I’ve learned:
1. Price anchors perception.
Charge too little and people question quality. Charge strategically and you signal value.
2. Customers decide in ranges, not cents.
A coffee at $3 or $3.20 feels the same. Jump to $7.99 and you’re in a new mental category and they’ll still buy if the value’s clear.
3. Bundling changes everything.
Same product. Different context. Supermarket wine, corner-shop wine, restaurant wine - all the same bottle. Three very different prices.
So how do you get it right?
→ Survey your "nearly customers" - the ones who almost bought but didn’t.
→ Test price points where behaviour actually changes.
→ Present pricing the way customers think (per day, per use, per result).
And keep testing.
Because the “right” price moves with markets, seasons and perception.
If you haven’t revisited your pricing in over a year, you’re probably leaving margin and growth on the table.
Pricing isn’t just math.
It’s marketing.
It’s psychology.
It’s strategy.
And it might be the simplest, fastest lever to scale your business.
P.S When was the last time you tested your price instead of guessing it?
4 comments
Author:
Jamie Kritharas
Sep 25, 2025 08:53 AM
regular
Is your website a Louis Vuitton store...
Or a two-dollar shop?
Walk into a bargain store and what do you feel?
Chaos.
Crowded shelves.
Three million things screaming for attention.
You want to get in and get out.
Most times, you buy nothing.
Now step into a Louis Vuitton store.
Space everywhere.
Every item perfectly placed.
A warm greeting from a staff member.
Even the scent of the store is intentional.
Only a few customers at a time to create a sense of exclusivity.
The products didn’t suddenly become “worth more.”
The experience did.
Your website should be the same.
If it feels like a bargain bin, cluttered, slow, hard to navigate...
People will treat it like one.
They’ll bounce.
Or they’ll only buy at discount.
Premium prices demand a premium journey.
Here’s what to ask yourself:
→ Is it obvious where to click next?
→ Can someone check out in seconds?
→ Is there breathing room for the eye?
→ Does every element serve a purpose?
Every extra step is friction.
Every distraction is lost revenue.
Not every brand needs to copy Louis Vuitton.
But if you want premium results, you need a premium path to purchase.
The best brands ensure their website is a smooth experience.
From the first click to the final checkout.
Or a two-dollar shop?
Walk into a bargain store and what do you feel?
Chaos.
Crowded shelves.
Three million things screaming for attention.
You want to get in and get out.
Most times, you buy nothing.
Now step into a Louis Vuitton store.
Space everywhere.
Every item perfectly placed.
A warm greeting from a staff member.
Even the scent of the store is intentional.
Only a few customers at a time to create a sense of exclusivity.
The products didn’t suddenly become “worth more.”
The experience did.
Your website should be the same.
If it feels like a bargain bin, cluttered, slow, hard to navigate...
People will treat it like one.
They’ll bounce.
Or they’ll only buy at discount.
Premium prices demand a premium journey.
Here’s what to ask yourself:
→ Is it obvious where to click next?
→ Can someone check out in seconds?
→ Is there breathing room for the eye?
→ Does every element serve a purpose?
Every extra step is friction.
Every distraction is lost revenue.
Not every brand needs to copy Louis Vuitton.
But if you want premium results, you need a premium path to purchase.
The best brands ensure their website is a smooth experience.
From the first click to the final checkout.
3 comments
Author:
Jamie Kritharas
Sep 22, 2025 12:42 PM
regular
One of the biggest lessons i've learned in growing Defiant Digital is that getting the right mix of people in your squad can unlock everything.
I started Defiant in my bedroom
No experience working at an agency
The longest i'd ever worked for a company was 3 months...
I quit a day before probation ended to chase my music career.
10 years of touring the world & i was ready for a new chapter.
I had no idea what a good company looked like
Alot of people would see that as a weakness
My team? They tell me it's one of my strengths
I haven't been tainted by the typical corporate BS
So i just built a company culture that i'd want to work at
One built on trust
Remote work
No time tracking
Seniors only.. people that don't need hand holding
Fast forward 7 years, we're 44 team members globally (most of them in this photo)
And i couldn't be prouder of the people i get to work alongside every single day
Moral of the story?
Build a company that you'd want to work for.. forget what the "typical way" of doing it is
If your people are happy, your clients will be too
I started Defiant in my bedroom
No experience working at an agency
The longest i'd ever worked for a company was 3 months...
I quit a day before probation ended to chase my music career.
10 years of touring the world & i was ready for a new chapter.
I had no idea what a good company looked like
Alot of people would see that as a weakness
My team? They tell me it's one of my strengths
I haven't been tainted by the typical corporate BS
So i just built a company culture that i'd want to work at
One built on trust
Remote work
No time tracking
Seniors only.. people that don't need hand holding
Fast forward 7 years, we're 44 team members globally (most of them in this photo)
And i couldn't be prouder of the people i get to work alongside every single day
Moral of the story?
Build a company that you'd want to work for.. forget what the "typical way" of doing it is
If your people are happy, your clients will be too
13 comments
Author:
Jamie Kritharas
Sep 16, 2025 08:49 AM
regular
We helped Geedup do $1.6M in 45mins.
But only after we found the constraint stalling growth.
(Here's what we did)
Geedup is one of Australia’s most iconic streetwear brands.
Known for limited-run drops that sell out in minutes.
But by the time they came to us, growth had stalled.
Conversion rates falling.
Revenue was inconsistent.
Each launch feeling riskier than the last.
The hype and brand they'd built was still there.
But something in the system was choking growth.
We didn’t start with more ads.
We hunted for the constraint, digging deep into:
→ 18 months of launch data
→ Ad spend patterns
→ Conversion leaks
→ Creative volume vs. quality
The pattern was clear:
No repeatable system for drops.
Every launch was a one-off scramble.
So we attacked the real bottleneck:
1. Structured Media Split
→ Pressure before launch.
→ Momentum after.
→ No more budget blowouts.
2. 100-Point CRO + Full Redesign:
→ Mobile-first rebuild in 14 days.
→ Faster load times.
→ Clean, frictionless checkout.
3. Loyalty-Driven Email
→ High-value customers got 30-minute early access.
→ The entire database go 10 mins.
→ Sellouts started before public launch.
4. Creative Pipeline
→ Dedicated studio space.
→ Constant flow of fresh assets.
→ No content bottlenecks.
The result?
$1.6M in the first 45 minutes of a single drop.
Revenue up 65% MoM.
And a new repeatable system for every drop.
Scaling isn’t about stacking tactics.
It’s about finding the hidden constraint and removing it with precision.
Geedup didn’t just need more ads.
They needed a system built for their own demand.
If your growth feels capped, don’t start with tactics.
Start with the constraint.
But only after we found the constraint stalling growth.
(Here's what we did)
Geedup is one of Australia’s most iconic streetwear brands.
Known for limited-run drops that sell out in minutes.
But by the time they came to us, growth had stalled.
Conversion rates falling.
Revenue was inconsistent.
Each launch feeling riskier than the last.
The hype and brand they'd built was still there.
But something in the system was choking growth.
We didn’t start with more ads.
We hunted for the constraint, digging deep into:
→ 18 months of launch data
→ Ad spend patterns
→ Conversion leaks
→ Creative volume vs. quality
The pattern was clear:
No repeatable system for drops.
Every launch was a one-off scramble.
So we attacked the real bottleneck:
1. Structured Media Split
→ Pressure before launch.
→ Momentum after.
→ No more budget blowouts.
2. 100-Point CRO + Full Redesign:
→ Mobile-first rebuild in 14 days.
→ Faster load times.
→ Clean, frictionless checkout.
3. Loyalty-Driven Email
→ High-value customers got 30-minute early access.
→ The entire database go 10 mins.
→ Sellouts started before public launch.
4. Creative Pipeline
→ Dedicated studio space.
→ Constant flow of fresh assets.
→ No content bottlenecks.
The result?
$1.6M in the first 45 minutes of a single drop.
Revenue up 65% MoM.
And a new repeatable system for every drop.
Scaling isn’t about stacking tactics.
It’s about finding the hidden constraint and removing it with precision.
Geedup didn’t just need more ads.
They needed a system built for their own demand.
If your growth feels capped, don’t start with tactics.
Start with the constraint.
6 comments
Author:
Jamie Kritharas
Jul 25, 2025 01:46 AM
regular
The time has come! Im looking for a #2 to join as our Chief Operating Officer (COO) and help us scale through our next chapter of growth at Defiant Digital
If you’ve led teams, owned P&L's/Ops/Legal and want to help build one of Australia’s most effective creative performance agencies, let’s talk.
Apply here 👉 https://lnkd.in/ePK5aHCU
If you’ve led teams, owned P&L's/Ops/Legal and want to help build one of Australia’s most effective creative performance agencies, let’s talk.
Apply here 👉 https://lnkd.in/ePK5aHCU
2 comments
Author:
Jamie Kritharas
Jul 22, 2025 07:52 AM
regular
Defiant Digital is expanding and were on the hunt for a Senior Digital Strategist for one of our new pods.
If you're experienced with high spending ad accounts and want to work with some of Australia's leading brands, then we want to hear from you!
Apply here 👉 https://lnkd.in/gJgbQrud
If you're experienced with high spending ad accounts and want to work with some of Australia's leading brands, then we want to hear from you!
Apply here 👉 https://lnkd.in/gJgbQrud
0 comments
Author:
Jamie Kritharas
Jun 25, 2025 09:29 AM
regular
Massive goal unlocked 🔓 As a young marketer I used to watch Ad World Prime talks alot and got so much value from them. To now have my own talk on there is a massive full circle moment
Grateful for the journey, only just getting started!
Watch it here: https://lnkd.in/gE4qH8Sv
Grateful for the journey, only just getting started!
Watch it here: https://lnkd.in/gE4qH8Sv
7 comments
Author:
Jamie Kritharas
May 30, 2025 05:40 AM
quote
The value in this one is next level! Capping it at 100 people, get in quick 🔒
2 comments
Author:
Jamie Kritharas
Feb 10, 2025 07:00 AM
regular
🚨BIG ANNOUNCEMENT🚨
For the past two years, my team and I have been working on a MASSIVE problem:
❌ Brands that NEED better creative to scale but CAN’T afford big agency retainers.
So, we built the solution. A step-by-step playbook to help you:
✅ Set up your ad accounts for creative performance (so your ads actually work)
✅ Design high-converting ads that turn cold traffic into customers
✅ Structure landing pages that don’t leak revenue
✅ Set up email flows that drive LTV through the roof
✅ Scale profitably WITHOUT burning cash
And the best part?
IT’S 100% FREE.
We’ve built everything inside Skool—not just the training but a private community where we go LIVE every two weeks, breaking down scaling tactics, ad testing frameworks, and conversion hacks that drive real revenue.
If you're serious about growing your brand, this is a no-brainer.
Head over to the link in my profile to join for free!
See you inside.
For the past two years, my team and I have been working on a MASSIVE problem:
❌ Brands that NEED better creative to scale but CAN’T afford big agency retainers.
So, we built the solution. A step-by-step playbook to help you:
✅ Set up your ad accounts for creative performance (so your ads actually work)
✅ Design high-converting ads that turn cold traffic into customers
✅ Structure landing pages that don’t leak revenue
✅ Set up email flows that drive LTV through the roof
✅ Scale profitably WITHOUT burning cash
And the best part?
IT’S 100% FREE.
We’ve built everything inside Skool—not just the training but a private community where we go LIVE every two weeks, breaking down scaling tactics, ad testing frameworks, and conversion hacks that drive real revenue.
If you're serious about growing your brand, this is a no-brainer.
Head over to the link in my profile to join for free!
See you inside.
13 comments
Author:
Jamie Kritharas
Dec 29, 2024 08:13 AM
regular
Looking for recommendations to AU/NZ's best Shopify dev (freelancer or agency) 🚀
We're giving referrals almost daily to a handful of smaller partners who are at capacity but i'm now looking to partner with THE BEST in the game to work on some Australia's fastest growing brands.
If that's you or you know someone, please reach out to discuss the available projects 🤝
We're giving referrals almost daily to a handful of smaller partners who are at capacity but i'm now looking to partner with THE BEST in the game to work on some Australia's fastest growing brands.
If that's you or you know someone, please reach out to discuss the available projects 🤝
14 comments
Author:
Jamie Kritharas
Dec 06, 2024 07:19 AM
regular
On the hunt for talented motion & graphic designers to join our growing squad for 2025 🚀
If you want to work among some of the best creatives in AUS to deliver performance creative then i'd love to hear from you 🫵
https://lnkd.in/ghDTzC32
If you want to work among some of the best creatives in AUS to deliver performance creative then i'd love to hear from you 🫵
https://lnkd.in/ghDTzC32
4 comments
Author:
Jamie Kritharas
Sep 18, 2024 01:13 AM
regular
Ever wanted to peek behind the curtains of a high performing creative team?
I've teamed up with MagicBrief to show you the systems and processes that help our team pump out 3000+ ad creatives per month 🚀
Join us next Wednesday, 25th of Sept 10am Sydney time to get your brand ready for Q4/BFCM
Register here: https://lnkd.in/g7tr7bkV
Let's go!
I've teamed up with MagicBrief to show you the systems and processes that help our team pump out 3000+ ad creatives per month 🚀
Join us next Wednesday, 25th of Sept 10am Sydney time to get your brand ready for Q4/BFCM
Register here: https://lnkd.in/g7tr7bkV
Let's go!
13 comments
Author:
Jamie Kritharas
Sep 09, 2024 09:00 AM
regular
I ran 7 landing page tests across 7 ecom brands last month.
Here's 5 things that drove higher conversion rates across all of them.
☑ Simplified Navigation
↳ Users convert better when they find what they need quickly.
☑ Clear Call-to-Actions
↳ Direct and compelling CTAs guide users to take action.
☑ Mobile Optimisation
↳ A seamless mobile experience is crucial for conversions.
☑ Trust Signals
↳ Reviews, testimonials, and security badges higher up the page build trust.
☑ Fast Load Times
↳ Speed ensures users stay and engage, boosting conversions.
Think about it.
A cluttered page may have all the info.
But a streamlined page has:
— The focus
— The clarity
— The efficiency
And that's exactly what drives conversions.
So, to all the ecom owners out there:
Don't underestimate the power of a well-optimised landing page.
Let your
— Simplicity
— Clarity
— Speed
Drive your conversions.
And to all the marketers:
Recognise the impact of these key elements.
Conversion isn't just about traffic.
It's about the experience. At every touchpoint.
Here's 5 things that drove higher conversion rates across all of them.
☑ Simplified Navigation
↳ Users convert better when they find what they need quickly.
☑ Clear Call-to-Actions
↳ Direct and compelling CTAs guide users to take action.
☑ Mobile Optimisation
↳ A seamless mobile experience is crucial for conversions.
☑ Trust Signals
↳ Reviews, testimonials, and security badges higher up the page build trust.
☑ Fast Load Times
↳ Speed ensures users stay and engage, boosting conversions.
Think about it.
A cluttered page may have all the info.
But a streamlined page has:
— The focus
— The clarity
— The efficiency
And that's exactly what drives conversions.
So, to all the ecom owners out there:
Don't underestimate the power of a well-optimised landing page.
Let your
— Simplicity
— Clarity
— Speed
Drive your conversions.
And to all the marketers:
Recognise the impact of these key elements.
Conversion isn't just about traffic.
It's about the experience. At every touchpoint.
6 comments
Author:
Jamie Kritharas
Aug 31, 2024 09:00 AM
regular
Massive lesson for me lately 🔥 Making that step from wearing every hat to becoming a true CEO took me way longer than i like to admit, but one thing is for sure..
There's no way it's possible without having a solid team on board with your vision
I've learnt that dictating things is way less effective than positively reinforcing the behaviour you want in your team
Team member goes above & beyond for a client ✅ shout them out publicly
See your team member grinding after hours ✅ send them an ubereats voucher for dinner on you
Team delivers a massive win ✅ reward them with a cash bonus
It's pretty simple, just reward the behaviour you want to see more of and watch it multiply through your company
There's no way it's possible without having a solid team on board with your vision
I've learnt that dictating things is way less effective than positively reinforcing the behaviour you want in your team
Team member goes above & beyond for a client ✅ shout them out publicly
See your team member grinding after hours ✅ send them an ubereats voucher for dinner on you
Team delivers a massive win ✅ reward them with a cash bonus
It's pretty simple, just reward the behaviour you want to see more of and watch it multiply through your company
9 comments
Author:
Jamie Kritharas
Aug 27, 2024 04:55 AM
regular
After a quarter of record growth in Q2 were building a new pod at Defiant Digital and i'm on the hunt for talented Creative Strategists 👩🎨 👨🎨
If you want to work on brands spending 50k-500K+ per month on ads and have complete trust from your clients to roll out the creative you know will work in accounts, then this is the role for you!
https://lnkd.in/gQED5ZMx
DM me if you know someone or if this sounds like your dream role
If you want to work on brands spending 50k-500K+ per month on ads and have complete trust from your clients to roll out the creative you know will work in accounts, then this is the role for you!
https://lnkd.in/gQED5ZMx
DM me if you know someone or if this sounds like your dream role
3 comments
Author:
Jamie Kritharas
Aug 07, 2024 09:31 AM
regular
I spent 72 hrs breaking down a $100,000,000 sales funnel.
Represent have grown into one of the leading DTC brands in the world
But how did they do it?
→ Huge discounts
→ All-in on paid ads
→ Dropshipping
Nope 🙅♂️
They built a legacy brand
And mastered the art of creating desire
There's no reason why you can't do it for your brand too
It's actually VERY simple when you break it down
And i've done all the hard work for you
In this file i've torn apart their entire funnel
To help help you visualise
→ A proven prospecting strategy
→ Email marketing best practices
→ Conversion rate optimisation (CRO) techniques
It includes analysis on
→ Traffic
→ Tech stack
→ Landing pages
→ Product pages
→ Cart & checkout
→ Direct response ads tactics
→ Emails
→ & more
If you want access to the file
1. Follow me
2. Like
3. Comment “🚀” or “GROWTH” and enjoy making more money
P.S. My goal is to create one resource every week.
The more feedback I get the better they become
#marketing #ecommerce #ads #CRO
Represent have grown into one of the leading DTC brands in the world
But how did they do it?
→ Huge discounts
→ All-in on paid ads
→ Dropshipping
Nope 🙅♂️
They built a legacy brand
And mastered the art of creating desire
There's no reason why you can't do it for your brand too
It's actually VERY simple when you break it down
And i've done all the hard work for you
In this file i've torn apart their entire funnel
To help help you visualise
→ A proven prospecting strategy
→ Email marketing best practices
→ Conversion rate optimisation (CRO) techniques
It includes analysis on
→ Traffic
→ Tech stack
→ Landing pages
→ Product pages
→ Cart & checkout
→ Direct response ads tactics
→ Emails
→ & more
If you want access to the file
1. Follow me
2. Like
3. Comment “🚀” or “GROWTH” and enjoy making more money
P.S. My goal is to create one resource every week.
The more feedback I get the better they become
#marketing #ecommerce #ads #CRO
69 comments
Author:
Jamie Kritharas
Jul 22, 2024 03:27 AM
regular
The shot on the left is a marketers worst nightmare 😓 I don't care how good you are at ads & creative..
If you're driving traffic to a website like the one on the left, you're going to burn cash.
Afew simple upgrades to this landing page completely changed the post-click experience for this brand:
✅ 10% off you first order banner to encourage new customer acquisition
✅ More visuals of the gorgeous product - the old lander was full of text & missing a huge opportunity to show off the beauty of the product
✅ UGC video reviews up high on the page to create trust and desire
✅ Vision VS Reality to create a transformation in prospects minds
✅ Friendly & visual UX to explain the process
Overall, the new page is so much more inviting while also building trust with new customers 🔥
Let me know what you think of this transformation and if you want the editable Figma file for the new design just drop me a DM (make sure were connected)
If you're driving traffic to a website like the one on the left, you're going to burn cash.
Afew simple upgrades to this landing page completely changed the post-click experience for this brand:
✅ 10% off you first order banner to encourage new customer acquisition
✅ More visuals of the gorgeous product - the old lander was full of text & missing a huge opportunity to show off the beauty of the product
✅ UGC video reviews up high on the page to create trust and desire
✅ Vision VS Reality to create a transformation in prospects minds
✅ Friendly & visual UX to explain the process
Overall, the new page is so much more inviting while also building trust with new customers 🔥
Let me know what you think of this transformation and if you want the editable Figma file for the new design just drop me a DM (make sure were connected)
1 comments
Author:
Jamie Kritharas
Jul 08, 2024 09:00 AM
regular
"Our google agency is performing better than you are on Meta"
This was the topic of a conversation i just had with one of our clients
We are running his Meta & he has a seperate agency running Google.
"How did you come to that conclusion?" I asked...
"Well, Google's ROAS is 9X and Meta's is only 5X" he said
My response:
✅ You can't compare Meta to Google like that, they play different roles
✅ It's like comparing your striker on a soccer team, to your midfielder
✅ Both are required to perform well to win, but they play different roles
People are only typing your brand term into Google because they've seen you somewhere (Meta in this case as the brand has no organic traffic)
It's part of the reason they click on your shopping ad on Google even though there's a sea of other products fighting for attention that do the same thing.
Meta's job is to create the demand and awareness for your brand > Google's job is to capture it.
Therefore, in most cases Meta isn't going to look as pretty as Google because it needs to work harder - it's trying to convince people for the first time that your product is something they need.
After doing a deep dive into Google, i found that his Google agency was including brand keywords in all of their generic campaigns to pump up the ROAS
We set a Contribution margin target with this client and he's been hitting it since we first started working together
But this Google agency tried to pull the wool over his eyes and get him excited about ROAS from branded terms
When are agencies going to step up and start setting targets that drive profit growth for brands?
Brand owners don't be fooled - you can't take ROAS to the bank, you can only take profit!
This was the topic of a conversation i just had with one of our clients
We are running his Meta & he has a seperate agency running Google.
"How did you come to that conclusion?" I asked...
"Well, Google's ROAS is 9X and Meta's is only 5X" he said
My response:
✅ You can't compare Meta to Google like that, they play different roles
✅ It's like comparing your striker on a soccer team, to your midfielder
✅ Both are required to perform well to win, but they play different roles
People are only typing your brand term into Google because they've seen you somewhere (Meta in this case as the brand has no organic traffic)
It's part of the reason they click on your shopping ad on Google even though there's a sea of other products fighting for attention that do the same thing.
Meta's job is to create the demand and awareness for your brand > Google's job is to capture it.
Therefore, in most cases Meta isn't going to look as pretty as Google because it needs to work harder - it's trying to convince people for the first time that your product is something they need.
After doing a deep dive into Google, i found that his Google agency was including brand keywords in all of their generic campaigns to pump up the ROAS
We set a Contribution margin target with this client and he's been hitting it since we first started working together
But this Google agency tried to pull the wool over his eyes and get him excited about ROAS from branded terms
When are agencies going to step up and start setting targets that drive profit growth for brands?
Brand owners don't be fooled - you can't take ROAS to the bank, you can only take profit!
16 comments
Author:
Jamie Kritharas
Jul 04, 2024 09:00 AM
regular
Ever wandered what the behind-the-scenes looks like when creating thumb-stopping hooks? 🔥 Defiant Digital
5 comments
Author:
Jamie Kritharas
Jul 01, 2024 01:00 AM
regular
We're 50% through 2024 ⏰ have you made that life-changing decision you said you would 6 months ago?
0 comments
Author:
Jamie Kritharas
Jun 28, 2024 09:00 AM
regular
Too many people i speak with have dreams of "one day starting" a business, but their doubt holds them back.
Just flip it ♻️
Have doubt in your FEARS not your dreams
Be the type of person who sees success as inevitable
Show up everyday and put that 1% in
Then look back in 5 years at what you've grown "overnight"
That to me is one of best things about entrepreneurship 🏆
Just flip it ♻️
Have doubt in your FEARS not your dreams
Be the type of person who sees success as inevitable
Show up everyday and put that 1% in
Then look back in 5 years at what you've grown "overnight"
That to me is one of best things about entrepreneurship 🏆
0 comments
Author:
Jamie Kritharas
Jun 26, 2024 09:30 AM
regular
I recently had a debate with a CTO about landing pages... in particular Wordpress VS Custom Builds
Our Defiant Digital website built on Wordpress & full of animations/graphics - fully loaded speed of 1.1 sec
Their clunky, custom built, nightmare of a website - 17.6 sec fully loaded speed
Stop making your life hard with complex tech.. keep it simple!
Getting results with paid media is all about agility
Being able to iterate fast is how you'll win
Our Defiant Digital website built on Wordpress & full of animations/graphics - fully loaded speed of 1.1 sec
Their clunky, custom built, nightmare of a website - 17.6 sec fully loaded speed
Stop making your life hard with complex tech.. keep it simple!
Getting results with paid media is all about agility
Being able to iterate fast is how you'll win
5 comments
Author:
Jamie Kritharas
Jun 25, 2024 01:00 AM
regular
Don't be afraid to fail > all your doing is learning in real time
The only thing you should be afraid of is the REGRET of NOT TRYING
The only thing you should be afraid of is the REGRET of NOT TRYING
1 comments
Author:
Jamie Kritharas
Jun 24, 2024 01:57 AM
regular
Agency red flag 🚩🚩🚩 When your agency tells you that conversion rate is the reason for bad results, but they don't give you ideas on how to fix it
This brand needed help with CRO so we stepped in to deliver some major upgrades
✅ Less clunky announcement bar - we reduced clutter + showed people that they get free shipping with this meal plan as it's over the $50 threshold
✅ Improved Navigation - we removed the search functionality as analytics showed no one was using it
✅ Clean UX/UI for meal selection - rather than selecting of a long list without seeing the food or knowing the macros, we put this info front and centre for the user. Now they can visually shop the meals like a menu in a restaurant
End result is night & day 🏆 But it shows how some simple tweaks can completely transform the experience
It's hard to know what to change when you're so deep in your own brand
Sometimes it takes a fresh set of eyes to uncover areas of improvement
If you want a FREE CRO audit of your website just hit my DM - i'll show you how we can unlock revenue growth without spending a cent more on ads 😍💸
This brand needed help with CRO so we stepped in to deliver some major upgrades
✅ Less clunky announcement bar - we reduced clutter + showed people that they get free shipping with this meal plan as it's over the $50 threshold
✅ Improved Navigation - we removed the search functionality as analytics showed no one was using it
✅ Clean UX/UI for meal selection - rather than selecting of a long list without seeing the food or knowing the macros, we put this info front and centre for the user. Now they can visually shop the meals like a menu in a restaurant
End result is night & day 🏆 But it shows how some simple tweaks can completely transform the experience
It's hard to know what to change when you're so deep in your own brand
Sometimes it takes a fresh set of eyes to uncover areas of improvement
If you want a FREE CRO audit of your website just hit my DM - i'll show you how we can unlock revenue growth without spending a cent more on ads 😍💸
2 comments
Author:
Jamie Kritharas
Jun 21, 2024 01:00 AM
regular
The uncomfortable truth is, smart brands know how to leverage people's insecurities
Start to audit brands you're buying & you'll see the patterns
Fashion 👉 tap your insecurity to look trendy
Skincare 👉 tap your insecurity about wrinkles, acne, ageing
Supplements 👉 tap your insecurity about your body/figure
The list goes on...
Understand your audiences pains + desires and use them to supercharge your messaging & drive action
Start to audit brands you're buying & you'll see the patterns
Fashion 👉 tap your insecurity to look trendy
Skincare 👉 tap your insecurity about wrinkles, acne, ageing
Supplements 👉 tap your insecurity about your body/figure
The list goes on...
Understand your audiences pains + desires and use them to supercharge your messaging & drive action
0 comments
Author:
Jamie Kritharas
Jun 20, 2024 09:30 AM
regular
Remember, if it was easy - your clients/customers would be doing it themselves.
You're being paid to solve problems ✅
You're being paid to solve problems ✅
3 comments
Author:
Jamie Kritharas
Jun 19, 2024 01:00 AM
regular
The best products don't come from brainstorming.
The best products come from problem-solving.
When you deeply understand the pains of an audience, you can develop products and services that provide the solution
Do it in a unique way, and you'll reach product market fit fast 🚀
Always remember: No pain, no sale
The best products come from problem-solving.
When you deeply understand the pains of an audience, you can develop products and services that provide the solution
Do it in a unique way, and you'll reach product market fit fast 🚀
Always remember: No pain, no sale
1 comments
Author:
Jamie Kritharas
Jun 18, 2024 09:00 AM
regular
I've been blessed with many opportunities because I embraced pressure, not because I was always the best.
Here are 10 ways pressure can be a privilege and how to handle it:
1) Pressure means someone believes in you
• Understand that if you’re under pressure, it’s because someone trusts your abilities
• Use this belief as motivation to perform at your best
2) Pressure helps you grow
• Challenges push you out of your comfort zone
• Embrace difficult tasks as opportunities to learn and improve
3) Pressure builds resilience
• Facing tough situations makes you stronger
• Learn to bounce back from setbacks and keep moving forward
4) Pressure enhances your problem-solving skills
• When under pressure, you find creative solutions
• Use this time to think outside the box and innovate
5) Pressure improves time management
• High-pressure situations force you to prioritize tasks
• Develop a system to manage your time efficiently
6) Pressure boosts your performance
• The right amount of pressure can enhance your focus and productivity
• Channel your energy into achieving your goals
7) Pressure prepares you for future challenges
• Each pressure-filled experience equips you with skills for the future
• Reflect on past experiences to handle future ones better
8) Pressure fosters teamwork
• High-pressure situations often require collaboration
• Work closely with your team to achieve common goals
9) Pressure reveals your true potential
• You discover your strengths and capabilities under pressure
• Use these revelations to build confidence in your abilities
10) Pressure is temporary
• Remember that pressure is not permanent
• Stay calm and focused, knowing that you will overcome it
Embrace pressure. It’s a sign that you’re trusted, capable, and ready for growth.
Here are 10 ways pressure can be a privilege and how to handle it:
1) Pressure means someone believes in you
• Understand that if you’re under pressure, it’s because someone trusts your abilities
• Use this belief as motivation to perform at your best
2) Pressure helps you grow
• Challenges push you out of your comfort zone
• Embrace difficult tasks as opportunities to learn and improve
3) Pressure builds resilience
• Facing tough situations makes you stronger
• Learn to bounce back from setbacks and keep moving forward
4) Pressure enhances your problem-solving skills
• When under pressure, you find creative solutions
• Use this time to think outside the box and innovate
5) Pressure improves time management
• High-pressure situations force you to prioritize tasks
• Develop a system to manage your time efficiently
6) Pressure boosts your performance
• The right amount of pressure can enhance your focus and productivity
• Channel your energy into achieving your goals
7) Pressure prepares you for future challenges
• Each pressure-filled experience equips you with skills for the future
• Reflect on past experiences to handle future ones better
8) Pressure fosters teamwork
• High-pressure situations often require collaboration
• Work closely with your team to achieve common goals
9) Pressure reveals your true potential
• You discover your strengths and capabilities under pressure
• Use these revelations to build confidence in your abilities
10) Pressure is temporary
• Remember that pressure is not permanent
• Stay calm and focused, knowing that you will overcome it
Embrace pressure. It’s a sign that you’re trusted, capable, and ready for growth.
8 comments
Author:
Jamie Kritharas
Jun 17, 2024 01:00 AM
regular
I HATE being sold to... don't we all? Instead of shoving your sales pitch down people's throat, do these 6 things instead (and boost your sales in the process):
1. Listen *Actively* to Their Needs
Pay attention to what your customers are saying.
Show them you care about their concerns and preferences.
They'll appreciate your effort and trust you more.
2. Personalize Your Communication
Use their name and reference past interactions.
Tailor your messages to their specific needs and interests.
This makes them feel valued and understood.
3. Provide Solutions, Not Just Products
Understand their problems and offer solutions that address these issues.
Explain how your product or service can help them specifically.
This shows you understand their situation.
4. Follow Up and Check In
After a purchase, follow up to see if they’re satisfied.
Ask for feedback and show you’re committed to their happiness.
This builds a strong, trusting relationship.
5. Empathize with Their Challenges
Acknowledge the difficulties they face.
Show empathy and understanding in your responses.
This creates a deeper connection.
6. Offer Consistent Support
Be available to help whenever they need it.
Provide consistent and reliable support.
This makes them feel secure and understood.
- - - - - -
P.S i help mid-enterprise level CMO's sleep easy at night by slashing CAC, increasing conversion rates and implementing high volume creative performance processes into their brands. DM me if you're interested to install my systems into your brand to drive profit growth
1. Listen *Actively* to Their Needs
Pay attention to what your customers are saying.
Show them you care about their concerns and preferences.
They'll appreciate your effort and trust you more.
2. Personalize Your Communication
Use their name and reference past interactions.
Tailor your messages to their specific needs and interests.
This makes them feel valued and understood.
3. Provide Solutions, Not Just Products
Understand their problems and offer solutions that address these issues.
Explain how your product or service can help them specifically.
This shows you understand their situation.
4. Follow Up and Check In
After a purchase, follow up to see if they’re satisfied.
Ask for feedback and show you’re committed to their happiness.
This builds a strong, trusting relationship.
5. Empathize with Their Challenges
Acknowledge the difficulties they face.
Show empathy and understanding in your responses.
This creates a deeper connection.
6. Offer Consistent Support
Be available to help whenever they need it.
Provide consistent and reliable support.
This makes them feel secure and understood.
- - - - - -
P.S i help mid-enterprise level CMO's sleep easy at night by slashing CAC, increasing conversion rates and implementing high volume creative performance processes into their brands. DM me if you're interested to install my systems into your brand to drive profit growth
7 comments
Author:
Jamie Kritharas
Hayley Beullens
Founder and Owner | We Do DigitalLinkedIn Profile
Email
Name
Hayley Beullens
Title
Hayley Beullens - Founder and Owner | We Do Digital
Headline
Founder and Owner | We Do Digital
Location
Sydney, New South Wales
Summary
Hayley – Founder & Digital Strategist at We Do Digital
Websites that convert. Digital strategy that actually delivers.
I’m the founder of We Do Digital, a boutique digital agency based on Sydney’s Northern Beaches. For the past 13+ years, I’ve been helping established businesses grow through smart, strategic digital — without the cookie-cutter fluff.
We partner with business owners, marketing managers and agencies who want to hand off their website, SEO, Google Ads or digital marketing strategy to a small, senior team that gets it right the first time.
At our core, we build websites that are designed to perform — from UX to conversion — and we back that up with data-led marketing campaigns and ongoing support that drives measurable growth.
I’m hands-on with every client and every project. I don’t believe in set-and-forget solutions or talking in circles. I believe in clarity, honest strategy, and digital that actually works.
What we offer at We Do Digital:
– Custom website design with UX/UI best practice
– SEO and Google Ads campaigns focused on results, not vanity metrics
– Ongoing website support, hosting and digital fixes (so your site stays stress-free)
– White label digital delivery for agencies, including direct client management
– Strategy sessions that cut through the noise and give you a clear path forward
If you’re looking for a digital partner you don’t have to chase — one who brings clarity, consistency and actual care — let’s connect.
[email protected]
Book a call, send a DM or check out our work at wedodigital.com.au
Websites that convert. Digital strategy that actually delivers.
I’m the founder of We Do Digital, a boutique digital agency based on Sydney’s Northern Beaches. For the past 13+ years, I’ve been helping established businesses grow through smart, strategic digital — without the cookie-cutter fluff.
We partner with business owners, marketing managers and agencies who want to hand off their website, SEO, Google Ads or digital marketing strategy to a small, senior team that gets it right the first time.
At our core, we build websites that are designed to perform — from UX to conversion — and we back that up with data-led marketing campaigns and ongoing support that drives measurable growth.
I’m hands-on with every client and every project. I don’t believe in set-and-forget solutions or talking in circles. I believe in clarity, honest strategy, and digital that actually works.
What we offer at We Do Digital:
– Custom website design with UX/UI best practice
– SEO and Google Ads campaigns focused on results, not vanity metrics
– Ongoing website support, hosting and digital fixes (so your site stays stress-free)
– White label digital delivery for agencies, including direct client management
– Strategy sessions that cut through the noise and give you a clear path forward
If you’re looking for a digital partner you don’t have to chase — one who brings clarity, consistency and actual care — let’s connect.
[email protected]
Book a call, send a DM or check out our work at wedodigital.com.au
Snippet
Founder and Owner | We Do Digital · Hayley – Founder & Digital Strategist at We Do Digital Websites that convert. Digital strategy that actually delivers.
Current Experiences
Founder and Digital Strategist
We Do Digital
Sydney, Australia
Started: Nov 2011 - Present
Websites that convert. Digital strategy that actually delivers.
I’m the founder of We Do Digital, a boutique digital agency based on Sydney’s Northern Beaches. For the past 13+ years, I’ve been helping established businesses grow through smart, strategic digital — without the cookie-cutter fluff.
We partner with business owners, marketing managers and agencies who want to hand off their website, SEO, Google Ads or digital marketing strategy to a small, senior team that gets it right the first time.
At our core, we build websites that are designed to perform — from UX to conversion — and we back that up with data-led marketing campaigns and ongoing support that drives measurable growth.
I’m hands-on with every client and every project. I don’t believe in set-and-forget solutions or talking in circles. I believe in clarity, honest strategy, and digital that actually works.
What we offer at We Do Digital:
– Custom website design with UX/UI best practice
– SEO and Google Ads campaigns focused on results, not vanity metrics
– Ongoing website support, hosting and digital fixes (so your site stays stress-free)
– White label digital delivery for agencies, including direct client management
– Strategy sessions that cut through the noise and give you a clear path forward
If you’re looking for a digital partner you don’t have to chase — one who brings clarity, consistency and actual care — let’s connect.
Book a call, send a DM or check out our work at wedodigital.com.au
I’m the founder of We Do Digital, a boutique digital agency based on Sydney’s Northern Beaches. For the past 13+ years, I’ve been helping established businesses grow through smart, strategic digital — without the cookie-cutter fluff.
We partner with business owners, marketing managers and agencies who want to hand off their website, SEO, Google Ads or digital marketing strategy to a small, senior team that gets it right the first time.
At our core, we build websites that are designed to perform — from UX to conversion — and we back that up with data-led marketing campaigns and ongoing support that drives measurable growth.
I’m hands-on with every client and every project. I don’t believe in set-and-forget solutions or talking in circles. I believe in clarity, honest strategy, and digital that actually works.
What we offer at We Do Digital:
– Custom website design with UX/UI best practice
– SEO and Google Ads campaigns focused on results, not vanity metrics
– Ongoing website support, hosting and digital fixes (so your site stays stress-free)
– White label digital delivery for agencies, including direct client management
– Strategy sessions that cut through the noise and give you a clear path forward
If you’re looking for a digital partner you don’t have to chase — one who brings clarity, consistency and actual care — let’s connect.
Book a call, send a DM or check out our work at wedodigital.com.au
Industry: Information Technology and Services
Company Size: 1-10 (1 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (work)
Phones:
+61414613355
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/hayley-beullens
(100)
Facebook:
https://www.facebook.com/hayleybeullens
(100)
LinkedIn Posts - Hayley Beullens
27 post(s) found
Jun 17, 2021 07:10 AM
regular
We're looking for an experienced Digital Designer (marketing and UI) who loves branding, graphics, and has the interest to step into Product Design space.
👨💻👩💻 People at Streem have created a fun, collaborative, and creative work environment. We are also on an exciting growth phase in the business. Hit the apply button and come to work with us!
📥 If this sounds like you, DM me or apply!
https://lnkd.in/guAQYMu
👨💻👩💻 People at Streem have created a fun, collaborative, and creative work environment. We are also on an exciting growth phase in the business. Hit the apply button and come to work with us!
📥 If this sounds like you, DM me or apply!
https://lnkd.in/guAQYMu
0 comments
Author:
Hayley Beullens
Feb 27, 2020 06:55 AM
regular
Excited to announce I’m #OpenForBusiness. Reach out to me for Web Design, Web Development, and Application Development services.
0 comments
Author:
Hayley Beullens
Nov 23, 2017 09:57 PM
regular
For the past 6 years, I’ve built, grew and sold successful e-commerce businesses with my skills, my expertise, and my passion.
I want you to have the same kind of success I’ve had.
If you’ve been thinking of starting an online business but feel overwhelmed by it all, let me show you how to work smarter, not harder, and quickly grow your very own online store.
It’s so much easier than you may think.
Join me November 29th at 11am AEST for my FREE masterclass training. 💪
ONLY 150 spots and 85% have filled, so hurry to save your spot!
Register here: https://lnkd.in/ggMJvKm
I want you to have the same kind of success I’ve had.
If you’ve been thinking of starting an online business but feel overwhelmed by it all, let me show you how to work smarter, not harder, and quickly grow your very own online store.
It’s so much easier than you may think.
Join me November 29th at 11am AEST for my FREE masterclass training. 💪
ONLY 150 spots and 85% have filled, so hurry to save your spot!
Register here: https://lnkd.in/ggMJvKm
2 comments
Author:
Hayley Beullens
Sep 06, 2017 11:37 AM
regular
Take a look at my latest blog post on How to Grow your Business with Zero Budget.
https://lnkd.in/gSaVm55
https://lnkd.in/gSaVm55
0 comments
Author:
Hayley Beullens
Aug 16, 2017 07:22 AM
regular
Pretty cool digital marketing tips from Kochie!
https://lnkd.in/fi3yyJ4
https://lnkd.in/fi3yyJ4
0 comments
Author:
Hayley Beullens
Jun 26, 2017 04:53 AM
regular
Keen to have a website but don't know where or how to start? Feel free to check out our Pop Up Website eCourse where we do all the tech stuff for you - domain/hosting configuration to WordPress including adding your theme so you’re live in 3 days. All you need to do is the customising!
Check it out: https://lnkd.in/gqKdhvW
Check it out: https://lnkd.in/gqKdhvW
0 comments
Author:
Hayley Beullens
May 18, 2017 01:30 AM
regular
Free Live Webinar on How to Build a Profitable Website!
https://lnkd.in/g3V8NWK
This action-packed masterclass will give you the framework you need to start a successful website online. You'll learn the basics of how to get online fast and build a beautiful yet profit-making website - all for free.
Register here: https://lnkd.in/g3V8NWK http://ow.ly/i/uQHNr
https://lnkd.in/g3V8NWK
This action-packed masterclass will give you the framework you need to start a successful website online. You'll learn the basics of how to get online fast and build a beautiful yet profit-making website - all for free.
Register here: https://lnkd.in/g3V8NWK http://ow.ly/i/uQHNr
0 comments
Author:
Hayley Beullens
May 18, 2017 01:30 AM
regular
Free Live Webinar on How to Build a Profitable Website!
https://lnkd.in/g3V8NWK
This action-packed masterclass will give you the framework you need to start a successful website online. You'll learn the basics of how to get online fast and build a beautiful yet profit-making website - all for free.
Register here: https://lnkd.in/g3V8NWK http://ow.ly/i/uQHNr
https://lnkd.in/g3V8NWK
This action-packed masterclass will give you the framework you need to start a successful website online. You'll learn the basics of how to get online fast and build a beautiful yet profit-making website - all for free.
Register here: https://lnkd.in/g3V8NWK http://ow.ly/i/uQHNr
0 comments
Author:
Hayley Beullens
May 06, 2017 02:00 AM
regular
Doors closing to our FREE one-hour training on Selling with SEO: To strangers, not your social circle. Don't miss out!
We can’t wait to share all of our tips with you! Save your slot right here: https://goo.gl/oUB5xO http://ow.ly/i/unlSA
We can’t wait to share all of our tips with you! Save your slot right here: https://goo.gl/oUB5xO http://ow.ly/i/unlSA
0 comments
Author:
Hayley Beullens
May 04, 2017 11:21 AM
regular
We have just launched a FREE How to Build a Website masterclass - grab a session here: https://goo.gl/bpHNfi
Or for extensive WordPress training, we have just launched our How to Build a Website platform https://lnkd.in/gZND_Es
All welcome :)
Or for extensive WordPress training, we have just launched our How to Build a Website platform https://lnkd.in/gZND_Es
All welcome :)
0 comments
Author:
Hayley Beullens
May 03, 2017 12:31 PM
regular
I'm excited to share my latest web design and development of Four Feels - a mattress with a difference.
www.fourfeels.com.au
All the best Natalia with your business!
www.fourfeels.com.au
All the best Natalia with your business!
0 comments
Author:
Hayley Beullens
Apr 20, 2017 02:00 AM
regular
*** FREE SEO TRAINING: SELL WITH SEO: TO STRANGERS NOT YOUR SOCIAL CIRCLE ***
Family and friends are your biggest supporters when starting a business (seriously, what would we do without them?!), but unfortunately their funds only stretch so far...So what do you when their last bit of generosity dries up? You turn to Google and cross your fingers and toes that someone stumbles across your site…We don’t want you relying on dumb luck to make your business work, we want you to MAKE it happen.
Which is why we're running a free live one hour training at 7:30pm AEST on Monday May 8th on Selling with SEO: To strangers, not your social circle.
Join us here: https://goo.gl/oUB5xO
We can’t wait to share all of our tips with you! http://ow.ly/i/tUA33
Family and friends are your biggest supporters when starting a business (seriously, what would we do without them?!), but unfortunately their funds only stretch so far...So what do you when their last bit of generosity dries up? You turn to Google and cross your fingers and toes that someone stumbles across your site…We don’t want you relying on dumb luck to make your business work, we want you to MAKE it happen.
Which is why we're running a free live one hour training at 7:30pm AEST on Monday May 8th on Selling with SEO: To strangers, not your social circle.
Join us here: https://goo.gl/oUB5xO
We can’t wait to share all of our tips with you! http://ow.ly/i/tUA33
1 comments
Author:
Hayley Beullens
Apr 13, 2017 04:35 AM
regular
A free guided masterclass to help you build a beautiful website. Seriously!
Starting April 26th! https://goo.gl/bpHNfi http://ow.ly/i/tFcgn
Starting April 26th! https://goo.gl/bpHNfi http://ow.ly/i/tFcgn
0 comments
Author:
Hayley Beullens
Apr 13, 2017 04:35 AM
regular
A free guided masterclass to help you build a beautiful website. Seriously!
Starting April 26th! https://goo.gl/bpHNfi http://ow.ly/i/tFcgn
Starting April 26th! https://goo.gl/bpHNfi http://ow.ly/i/tFcgn
0 comments
Author:
Hayley Beullens
Apr 11, 2017 05:04 AM
regular
// KEEN TO LEARN HOW TO BUILD A WEBSITE? //
I have put together this FREE one-hour masterclass and How to Build a Website for those who are up for some DIY action.
I’ve been a web designer/developer for almost 7 years and I’m so pumped to bring you this presentation as I’m wrapping up my expertise and sharing all my gems so you can drive more leads and sales.
It’s shiny and brand new, and we’re only running it once! Join us on May 1st, 2017, for this exciting free action-packed event.
Claim your spot here: goo.gl/bpHNfi
I have put together this FREE one-hour masterclass and How to Build a Website for those who are up for some DIY action.
I’ve been a web designer/developer for almost 7 years and I’m so pumped to bring you this presentation as I’m wrapping up my expertise and sharing all my gems so you can drive more leads and sales.
It’s shiny and brand new, and we’re only running it once! Join us on May 1st, 2017, for this exciting free action-packed event.
Claim your spot here: goo.gl/bpHNfi
0 comments
Author:
Hayley Beullens
Nov 14, 2016 09:06 AM
regular
FREE Introduction to learn how to build a website in a week webinar!
Whether you're new in business or you want to give you brand an overhaul, setting up a website the RIGHT way is extremely important and we don't want you to suffer in silence (hell to the no!).
Digital marketing specialists and co-founders of I Do Digital, Hayley Beullens and Karina May, will show you how they build websites from scratch and set the foundations for good search engine optimisation..
Join us here: https://lnkd.in/gyfNrTT
Whether you're new in business or you want to give you brand an overhaul, setting up a website the RIGHT way is extremely important and we don't want you to suffer in silence (hell to the no!).
Digital marketing specialists and co-founders of I Do Digital, Hayley Beullens and Karina May, will show you how they build websites from scratch and set the foundations for good search engine optimisation..
Join us here: https://lnkd.in/gyfNrTT
0 comments
Author:
Hayley Beullens
Sep 26, 2016 10:46 AM
regular
WIN a brand new website (no hidden catches)
What you'll win:
* eCommerce website ($2,450)
* SEO ($500)
* Digital Marketing Strategy ($500)
How do you enter: https://lnkd.in/by4Gejd
All you have to do is use this form to enter. You can also gain multiple entries by sharing the giveaway with your friends.
We’ll be drawing the winner on October 3!
What you'll win:
* eCommerce website ($2,450)
* SEO ($500)
* Digital Marketing Strategy ($500)
How do you enter: https://lnkd.in/by4Gejd
All you have to do is use this form to enter. You can also gain multiple entries by sharing the giveaway with your friends.
We’ll be drawing the winner on October 3!
1 comments
Author:
Hayley Beullens
Sep 15, 2016 03:00 AM
regular
Join our five-day FREE Five-Day Wordpress challenge where we'll work through your website roadblocks, challenges, questions and solutions.
You might have just launched your site and there's still a few nagging issues you'd like resolved, or you're in desperate need of an overhaul, but don't know where to start. Or, perhaps it's virtually perfect although there's just a few things bugging you, but you don't have the technical know-how to fix (or let's face it, headspace and energy). Join us: https://lnkd.in/btQGttd
You might have just launched your site and there's still a few nagging issues you'd like resolved, or you're in desperate need of an overhaul, but don't know where to start. Or, perhaps it's virtually perfect although there's just a few things bugging you, but you don't have the technical know-how to fix (or let's face it, headspace and energy). Join us: https://lnkd.in/btQGttd
0 comments
Author:
Hayley Beullens
Sep 09, 2016 12:31 PM
regular
Are you lost in the Googly-Goo world when it comes to blogging? Dying for your blogs to climb up the proverbial Google ladder, only to find tumbleweeds freely blowing? Read More https://lnkd.in/bzPTeyV
0 comments
Author:
Hayley Beullens
Sep 06, 2016 12:35 AM
regular
FREE E-COURSES! If you've got a business, or would love to learn how to start your own, we've created a group called I Do Digital, for like-minded Mums who want to climb the ladder. We're experts in social media, SEO, copywriting, branding, setting up a business and everything in between, so we're excited to share our passion with you. We're about to launch some FREE e-courses on everything you need to start a business. Come over and join us. https://lnkd.in/bAFhhX7
0 comments
Author:
Hayley Beullens
Sep 05, 2016 01:20 AM
regular
FREE E-COURSES! If you've got a business, or would love to learn how to start your own, we've created a group called I Do Digital, for like-minded Mums who want to climb the ladder. We're experts in social media, SEO, copywriting, branding, setting up a business and everything in between, so we're excited to share our passion with you. We're about to launch some FREE e-courses on everything you need to start a business. Come over and join us. https://lnkd.in/bAFhhX7
0 comments
Author:
Hayley Beullens
Jul 29, 2016 11:17 AM
regular
I Do Digital is all about those lessons that you can’t learn at uni, or even in other sterile online course environments. We’re on a mission not just to share our knowledge and help you market your business online, but to also foster a supportive community. An imperfect community. You won’t find polished scripts and on-point lighting here, we’re all about being real and authentic and serving up awesome content.
To celebrate, we're rolling out our first FREE email series on our top secret digital hacks https://lnkd.in/b7uz5-d
To celebrate, we're rolling out our first FREE email series on our top secret digital hacks https://lnkd.in/b7uz5-d
0 comments
Author:
Hayley Beullens
Jan 10, 2016 08:49 AM
regular
So you may have heard Pinterest is a big traffic driver (the second biggest traffic driver behind Facebook), but here are ways to use it to your advantage in business.
https://lnkd.in/b_8GN_Y
https://lnkd.in/b_8GN_Y
0 comments
Author:
Hayley Beullens
Sep 14, 2014 10:54 AM
regular
New Summer salads at Margot Espresso
Avocado & Chicken
Chicken Caesar
Tuna Nicoise
Pumpkin & Fetta
Coconut & Quinoa
All $9.50, Pumpkin Feta $8.50
1 Margaret Street, Sydney CBD (lobby cafe)
Avocado & Chicken
Chicken Caesar
Tuna Nicoise
Pumpkin & Fetta
Coconut & Quinoa
All $9.50, Pumpkin Feta $8.50
1 Margaret Street, Sydney CBD (lobby cafe)
0 comments
Author:
Hayley Beullens
Sep 13, 2014 08:37 AM
regular
Tucked away behind the lifts, you'll find our cafe, Margot Espresso. Boasting amazing coffee, fresh pasta, wraps, soups, fresh juices and more, you'll be impressed by the offerings.
We've also teamed up with an AMAZING furniture builder and shopfitter to bring some serious wow and warmth to our space. Keep an eye out for the rebranding of Margot Espresso - coming soon!
Head over to our Facebook page too http://lnkd.in/bBYbNge
1 Margaret Street, Sydney CBD (lobby cafe)
We've also teamed up with an AMAZING furniture builder and shopfitter to bring some serious wow and warmth to our space. Keep an eye out for the rebranding of Margot Espresso - coming soon!
Head over to our Facebook page too http://lnkd.in/bBYbNge
1 Margaret Street, Sydney CBD (lobby cafe)
1 comments
Author:
Hayley Beullens
David Klein
Co-Founder Orange Line | Digital Marketing ExecutiveLinkedIn Profile
Email
Name
David Klein
Title
David Klein - Co-Founder Orange Line | Digital Marketing ...
Headline
Co-Founder Orange Line | Digital Marketing Executive
Location
Sydney, New South Wales
Summary
David is co-founder of Orange Line, a globally recognised leader in digital marketing strategy and execution.
For over 14 years Orange Line has been creating and delivering industry leading global programs to a tier one set of local and global brands including Amazon, Atlassian, Expedia, Bayer, Roche and Bupa amongst countless others.
Strategy, E-Commerce, SEO, Paid Search, Performance Media, Social, Product Launches, Analytics and Creative all under one roof.
With extensive global experience and a full suite of capabilities Orange Line has been first choice for companies wanting to accelerate profitable growth.
Prior to his current role at Orange Line David was an Intellectual Property Lawyer in the biotechnology industry.
Prior to this David developed statistical marketing models for businesses looking to better understand their consumers, and tutored in the Marketing Department at the University of Sydney.
For over 14 years Orange Line has been creating and delivering industry leading global programs to a tier one set of local and global brands including Amazon, Atlassian, Expedia, Bayer, Roche and Bupa amongst countless others.
Strategy, E-Commerce, SEO, Paid Search, Performance Media, Social, Product Launches, Analytics and Creative all under one roof.
With extensive global experience and a full suite of capabilities Orange Line has been first choice for companies wanting to accelerate profitable growth.
Prior to his current role at Orange Line David was an Intellectual Property Lawyer in the biotechnology industry.
Prior to this David developed statistical marketing models for businesses looking to better understand their consumers, and tutored in the Marketing Department at the University of Sydney.
Snippet
David is co-founder of Orange Line, a globally recognised leader in digital marketing strategy and execution. For over 14 years Orange Line has been ...
Current Experiences
Founder
Orange Line
Sydney, Australia
Started: Jan 2007 - Present
Orange Line helps Enterprise organizations take control of their digital spend across channels by eliminating wastage; finding savings; quantifying opportunities; forecasting and scenario planning, and evaluating resource capabilities.
In EVERY CASE we have been able to identify a minimum of 30%+ in cost savings/wastage across marketing channels (in most cases over 50%). Never, in the history of digital, has there been a more important time to take advantage of our services.
Our A-team of 40+ advises, executes and trains on digital strategy, SEO, Paid Media (search, programmatic, social, video), UX and Creative. We place a strong focus on continuous testing and learning in order to maximise cost per acquisition.
We are fortunate to work with some of the largest Brands in the world - located in the USA, Australia and Singapore. In doing so we have created a framework to provide extraordinary support to in-house teams. Together, we achieve significant savings and revenue uplift in 8-12 weeks.
Our client base includes:
- Global Enterprises - marketplaces, e-commerce, directories, finance, health;
- Private equity & VC firms - M&A due diligence; efficiency, cost and capability reviews.
- Large SMEs
In EVERY CASE we have been able to identify a minimum of 30%+ in cost savings/wastage across marketing channels (in most cases over 50%). Never, in the history of digital, has there been a more important time to take advantage of our services.
Our A-team of 40+ advises, executes and trains on digital strategy, SEO, Paid Media (search, programmatic, social, video), UX and Creative. We place a strong focus on continuous testing and learning in order to maximise cost per acquisition.
We are fortunate to work with some of the largest Brands in the world - located in the USA, Australia and Singapore. In doing so we have created a framework to provide extraordinary support to in-house teams. Together, we achieve significant savings and revenue uplift in 8-12 weeks.
Our client base includes:
- Global Enterprises - marketplaces, e-commerce, directories, finance, health;
- Private equity & VC firms - M&A due diligence; efficiency, cost and capability reviews.
- Large SMEs
Industry: Marketing and Advertising
Company Size: 10-50 (126 staff)
Contributor: Forbes Agency Council
Forbes
Started: Feb 2024 - Present
Proudly serving as a member of the Forbes Agency Council, an invitation-only community for senior-level executives in the PR, media, creative, marketing and advertising sectors. My inclusion in this esteemed council underscores a career dedicated to excellence in agency leadership, with a proven track record of success that meets the rigorous qualifications of Forbes. This distinction is a testament to our agency's commitment to generating impactful results, fostering meaningful connections, and continuously seeking growth through actionable insights.
As a Forbes Agency Council member, I collaborate with other top-tier professionals to share expertise on Forbes.com, enhancing our collective visibility and thought leadership within the industry. Our work is supported by Forbes' dedicated concierge and editorial teams, ensuring our insights reach a global audience. This platform not only amplifies our voice but also allows us to contribute significantly to the conversations shaping our industry's future.
Our agency's success positions us at the forefront of innovative and strategic thinking. Through Forbes Councils, we continue to expand our knowledge, connect with peers, and leverage exclusive opportunities to publish on Forbes.com, further establishing our authority and leading the conversation in the digital and creative space.
As a Forbes Agency Council member, I collaborate with other top-tier professionals to share expertise on Forbes.com, enhancing our collective visibility and thought leadership within the industry. Our work is supported by Forbes' dedicated concierge and editorial teams, ensuring our insights reach a global audience. This platform not only amplifies our voice but also allows us to contribute significantly to the conversations shaping our industry's future.
Our agency's success positions us at the forefront of innovative and strategic thinking. Through Forbes Councils, we continue to expand our knowledge, connect with peers, and leverage exclusive opportunities to publish on Forbes.com, further establishing our authority and leading the conversation in the digital and creative space.
Industry: Publishing
Company Size: 200-500 (9859 staff)
Contributor: Entrepreneur Leadership Network
Entrepreneur Media
Started: Jan 2024 - Present
Proud to be a selected member of the Entrepreneur Leadership Network, an exclusive platform where industry leaders share their insights with Entrepreneur.com's millions of readers. With over four decades at the forefront of entrepreneurship, Entrepreneur Media Inc. provides the ultimate resource for business professionals worldwide.
As an authorized contributor, I have the privilege of reaching a vast audience, sharing expertise, and contributing to the growth and success of fellow entrepreneurs. My work is supported by a dedicated one-on-one editor, ensuring maximum visibility and impact. Beyond writing, I engage with the community through webinars, interactive workshops, and exclusive online groups, all aimed at fostering success in the entrepreneurial ecosystem.
Join me in exploring cutting-edge business insights and strategies on my dedicated author page at Entrepreneur.com. Together, let's lead and innovate in our industries.
As an authorized contributor, I have the privilege of reaching a vast audience, sharing expertise, and contributing to the growth and success of fellow entrepreneurs. My work is supported by a dedicated one-on-one editor, ensuring maximum visibility and impact. Beyond writing, I engage with the community through webinars, interactive workshops, and exclusive online groups, all aimed at fostering success in the entrepreneurial ecosystem.
Join me in exploring cutting-edge business insights and strategies on my dedicated author page at Entrepreneur.com. Together, let's lead and innovate in our industries.
Industry: Computer Software
Company Size: 100-200 (6781 staff)
Director
Ascendio AI
Sydney, New South Wales, Australia
Started: Feb 2023 - Present
Industry: Marketing and Advertising
Company Size: 1-10 (1 staff)
Contact Information
Emails:
[email protected]
(100) (work)
[email protected]
(100) (work)
Phones:
+611300851164
(100) (work phone)
+1 212-206-5101
(100) (work phone)
+61 1300 784 108
(100)
+61 406 757 001
(100) (mobile)
+1 213-238-5454
(100)
Social Media
LinkedIn:
https://www.linkedin.com/in/davidkleinsydney
(100)
Twitter:
http://twitter.com/davidaklein
(100)
LinkedIn Posts - David Klein
50 post(s) found
Dec 03, 2025 02:23 AM
quote
Orange Line has won the Google Agency Excellence Award (again)!!!
5 comments
Author:
David Klein
Nov 20, 2025 03:23 AM
repost
We're so excited to announce our appointment with Australian game development studio, Salty Games! 🔥
We're leading digital strategy, paid media and full-funnel creative for the gaming brand, with a core focus on driving awareness and growth for their new game, Pasture: The Livestock Simulator, as it enters key launch phases. 🎮
“Salty Games is bringing something truly unique to the table, with its distinct Australian origin story, raw creative energy and an ambitious global mindset which perfectly aligns with Orange Line’s ethos, culture and ambitions.” - David Klein, Co-Founder, Orange Line.
Read the full press release here 👉 https://lnkd.in/gSVSiZ-k
#OrangeLine #SaltyGames #digitalmarketing #paidmedia #gaming David Einstein Nathan Groves Chas Cole
We're leading digital strategy, paid media and full-funnel creative for the gaming brand, with a core focus on driving awareness and growth for their new game, Pasture: The Livestock Simulator, as it enters key launch phases. 🎮
“Salty Games is bringing something truly unique to the table, with its distinct Australian origin story, raw creative energy and an ambitious global mindset which perfectly aligns with Orange Line’s ethos, culture and ambitions.” - David Klein, Co-Founder, Orange Line.
Read the full press release here 👉 https://lnkd.in/gSVSiZ-k
#OrangeLine #SaltyGames #digitalmarketing #paidmedia #gaming David Einstein Nathan Groves Chas Cole
1 comments
Author:
Orange Line
Oct 24, 2025 12:01 AM
quote
Kicking goals!!! Orange Line is a finalist for 3 x Google Agency Excellence Awards!!!
1 comments
Author:
David Klein
Oct 22, 2025 08:08 AM
repost
Including professional learning platform Udacity, home shopping channel TVSN and baby products brand Dreambaby.
Orange Line David Klein
#marketing #media #advertising
https://lnkd.in/gQf9P_ap
Orange Line David Klein
#marketing #media #advertising
https://lnkd.in/gQf9P_ap
0 comments
Author:
AdNews Australia
Oct 22, 2025 05:11 AM
regular
If you want to know why top tier Brands are choosing Orange Line, get in touch and let's chat: https://lnkd.in/gRVnDtYT
1 comments
Author:
David Klein
Sep 05, 2025 04:38 AM
quote
The Orange Line x TikTok collab was a HUGE success! We are close partners with advanced capabilities and access to epic beta tools. This is a powerful channel that with a B2C audience you cannot afford to ignore!!!
0 comments
Author:
David Klein
Sep 01, 2025 06:49 AM
quote
Orange Line is a finalist in the Global Search Awards!!!!!!!!!
1 comments
Author:
David Klein
Aug 29, 2025 05:56 AM
quote
***AI & TikTok Event*** Almost completely packed. I think we have about 3 tickets left. DM me if you want one (Brands/In-house only).
0 comments
Author:
David Klein
Aug 28, 2025 10:57 AM
quote
AI & Tiktok - We’re down to the last few tickets for our event next Wednesday. DM me to receive an invite!!!
0 comments
Author:
David Klein
Aug 27, 2025 04:52 AM
quote
Only a few tickets left to our AI & TikTok Event next Wednesday 3rd September. DM me or DM the good looking gentleman below for a ticket. You will learn a LOT! In-house/Brand people only!!!
1 comments
Author:
David Klein
Aug 26, 2025 05:53 AM
quote
We're filling up fast! Get in touch if you are a Brand/in-house marketer, you'll learn a lot about driving revenue growth with AI and TikTok!!!
0 comments
Author:
David Klein
Aug 25, 2025 05:48 AM
repost
Big news! 💥 We're so excited to be co-hosting an exclusive, in-person event with TikTok in Sydney on Wednesday 3rd September! 🚀 We'll be diving into how AI-driven strategies and TikTok-first creative approaches are transforming the way brands engage with audiences and drive growth.
In this session, you’ll discover how to:
⭐ Leverage AI to optimise creative content and campaign performance on TikTok
⭐ Implement TikTok-first strategies to boost engagement and conversions
⭐ Learn from real-world case studies of successful campaigns and brand growth
⭐ Gain practical skills to create high-performance TikTok campaigns with AI tools
⭐ Discover the latest trends in TikTok marketing and how brands are using AI for measurable success
Are you ready to unlock the potential of TikTok for your brand? 🚀 DM us or reach out to Brian Collins to register your interest 🤝
#OrangeLine #digitalmarketing #TikTokadvertising #paidmedia David Klein David Einstein
In this session, you’ll discover how to:
⭐ Leverage AI to optimise creative content and campaign performance on TikTok
⭐ Implement TikTok-first strategies to boost engagement and conversions
⭐ Learn from real-world case studies of successful campaigns and brand growth
⭐ Gain practical skills to create high-performance TikTok campaigns with AI tools
⭐ Discover the latest trends in TikTok marketing and how brands are using AI for measurable success
Are you ready to unlock the potential of TikTok for your brand? 🚀 DM us or reach out to Brian Collins to register your interest 🤝
#OrangeLine #digitalmarketing #TikTokadvertising #paidmedia David Klein David Einstein
0 comments
Author:
Orange Line
Aug 21, 2025 07:44 AM
regular
We have an exclusive in-person event on AI & TikTok, ONLY for in-house/Brands (ie. NO agency people). It will be a game-changer for you. Connect & DM me if you're interested and i'll send you details.
0 comments
Author:
David Klein
Aug 21, 2025 06:54 AM
regular
Did you know that Orange Line is one of the top TikTok ad agencies? Most agencies and Brands struggle to do it profitably, that's why they come to us! Here is a case study of some incredible work we're doing with Fantastic Furniture: https://lnkd.in/g-nqUdCT
0 comments
Author:
David Klein
Aug 06, 2025 02:00 AM
quote
Excited to announce our latest members of the OL Family!!!
0 comments
Author:
David Klein
Jul 22, 2025 11:56 AM
quote
What an honour to be selected for this prestigious award and to be recognised for our fantastic work across the Search (SEO/LLM) space and delivering incredible commercial results for our North American clients. Bring it on!!!
1 comments
Author:
David Klein
Jun 19, 2025 12:53 PM
repost
How can media agencies deliver stronger ROI amid rising costs and economic uncertainty? 💭
At Orange Line, we’re committed to driving real value for clients through data-driven strategies that go beyond short-term wins.
As our Co-Founder David Klein shared with AdNews Australia: “AI is helping us move from reactive reporting to forward-looking planning. In eCommerce campaigns, it’s helping us close longtail content gaps and forecast customer lifetime value before campaigns even launch.”
Read the full article here 👉 https://lnkd.in/grt6zHKz?
#OrangeLine #paidmedia #SEO #digitalmarketing #marketingagency #AI
At Orange Line, we’re committed to driving real value for clients through data-driven strategies that go beyond short-term wins.
As our Co-Founder David Klein shared with AdNews Australia: “AI is helping us move from reactive reporting to forward-looking planning. In eCommerce campaigns, it’s helping us close longtail content gaps and forecast customer lifetime value before campaigns even launch.”
Read the full article here 👉 https://lnkd.in/grt6zHKz?
#OrangeLine #paidmedia #SEO #digitalmarketing #marketingagency #AI
1 comments
Author:
Orange Line
May 16, 2025 12:58 AM
quote
Great to see true genius being recognised on this platform!!! David Einstein your great grandfather Albert would be proud!
0 comments
Author:
David Klein
Apr 14, 2025 03:47 AM
repost
Orange Line is hiring! We're looking for a Junior Content Writer to join our amazing Comms team and write for some of the biggest brands in the world. If you're a natural writer who wants to level up your skills, grow in a digital-first environment, and work with people who care about the work (and each other), DM me! 🎉 https://lnkd.in/g3XN8SGs
1 comments
Author:
Danielle Maynard
Feb 21, 2025 04:02 AM
repost
What's the secret to crafting compelling press releases that hook readers from the get-go? Our Communications Lead, Danielle Maynard shares her top 3 tips with PR Thrive.
"If it sparks curiosity and makes journalists want to share the story, you've done it right." 💭
Read the full article here: https://lnkd.in/gURKgEd3
#OrangeLine #PR #communications #digitalmarketing Featured
"If it sparks curiosity and makes journalists want to share the story, you've done it right." 💭
Read the full article here: https://lnkd.in/gURKgEd3
#OrangeLine #PR #communications #digitalmarketing Featured
2 comments
Author:
Orange Line
Feb 04, 2025 12:35 AM
quote
Here's why we're moving in a different direction to large agency groups...
1 comments
Author:
David Klein
Jan 17, 2025 02:06 AM
repost
🚀 We had an exclusive interview with Brian Collins, who joins Orange Line as Head of Growth. 🌍 Where he told us about his experience at Vodafone, Nokia and British Airways, he will lead the global expansion of the agency, combining AI and innovation to redefine digital marketing. 💡 #DigitalMarketing #AI #Innovation #Growth #MarketingLeadership #OrangeLine #ExclusiveInterview #GlobalExpansion #BusinessGrowth
0 comments
Author:
Roastbrief
Jan 14, 2025 05:03 AM
repost
🚀 Orange Line continues to grow! Now, as a digital partner of #AIPT and Foundation Education, it will manage SEO, CRO, content, data analytics and more. 🎯 Innovating in the education sector, driving growth and digital excellence. #OrangeLine #DigitalMarketing #EducationAustralia
David Einstein
David Einstein
0 comments
Author:
Roastbrief
Jan 14, 2025 02:14 AM
quote
We are delighted to announce our digital marketing partnership with The Australian Institute of Personal Trainers (RTO 32363)!
1 comments
Author:
David Klein
Jan 08, 2025 05:16 AM
quote
Only the best at Orange Line! Very excited to welcome Brian Collins, 2025 is off to a huge start!!!
0 comments
Author:
David Klein
Dec 11, 2024 04:54 AM
regular
Check out our success story with Fantastic Furniture published by TikTok. Orange Line leads the way in leveraging TikTok as a strong sales channel for retailers. https://lnkd.in/g-nqUdCT
0 comments
Author:
David Klein
Nov 26, 2024 04:47 AM
quote
A big congratulations to Jonatan Morales for 3 years with us at Orange Line!
0 comments
Author:
David Klein
Nov 21, 2024 12:07 AM
quote
Congratulations team Orange Line and Abano Healthcare Group - this is an exciting partnership and we look forward to many successes together!
9 comments
Author:
David Klein
Nov 19, 2024 06:57 AM
repost
⚡We're hiring a Junior Data Analyst!⚡
We’re on the hunt for someone who:
🟠 Lives for data trends – you see stories where others see spreadsheets.
🟠 Loves problem-solving – you’re the Sherlock Holmes of analytics, diving deep to uncover what’s really going on.
🟠 Thrives in a team – collaboration and curiosity are your superpowers.
What’s in it for you?
🌟 A supportive, dynamic team that values your ideas.
🌟 Projects that make an impact.
🌟 The opportunity to level up your skills in a fast-paced digital marketing environment.
Sound exciting? Apply here: https://lnkd.in/gpM2Ys5D
#DataAnalytics #datanalyst #OrangeLine #digitalmarketing
We’re on the hunt for someone who:
🟠 Lives for data trends – you see stories where others see spreadsheets.
🟠 Loves problem-solving – you’re the Sherlock Holmes of analytics, diving deep to uncover what’s really going on.
🟠 Thrives in a team – collaboration and curiosity are your superpowers.
What’s in it for you?
🌟 A supportive, dynamic team that values your ideas.
🌟 Projects that make an impact.
🌟 The opportunity to level up your skills in a fast-paced digital marketing environment.
Sound exciting? Apply here: https://lnkd.in/gpM2Ys5D
#DataAnalytics #datanalyst #OrangeLine #digitalmarketing
2 comments
Author:
Orange Line
Nov 15, 2024 07:17 AM
quote
Congratulations team Orange Line for another fantastic achievement!
0 comments
Author:
David Klein
Nov 04, 2024 04:39 AM
regular
Orange Line wins the most coveted Google Agency Excellence award!!! How did we get here? Over 17 years of extraordinary, long-standing client growth stories with Tier 1 and Midsize brands like Amazon, Skyscanner and Fantastic Furniture.
If you’re a Retailer, your choice of Agency Partner is easy. Google has spoken!!!
https://lnkd.in/gDhwRPM9
If you’re a Retailer, your choice of Agency Partner is easy. Google has spoken!!!
https://lnkd.in/gDhwRPM9
6 comments
Author:
David Klein
Oct 31, 2024 04:39 AM
regular
Who is the Best Online Sales Agency according to Google? Stay tuned…
1 comments
Author:
David Klein
Oct 22, 2024 09:45 AM
repost
Our Co-founder David Einstein giving a tour of Orange Line HQ in fluent Gen Z - the vibes are immaculate, the slang is flawless, and the office is high key fire 🔥
#lifeatOrangeLine #marketingagency #officehumour #officetour #corporatememes #genzedit
#lifeatOrangeLine #marketingagency #officehumour #officetour #corporatememes #genzedit
20 comments
Author:
Orange Line
Oct 17, 2024 01:30 AM
repost
We're looking for a talented Outreach Executive to join our growing Communications Team at Orange Line! 🧡
In this dynamic role, you'll craft creative PR strategies, build relationships with media, and generate impactful results for our clients.
If you or someone you know is experienced in digital PR, SEO, or content marketing and love developing outreach campaigns that drive traffic and authority, please get in touch with us!
Want to know more? Check out the full details and apply today: https://lnkd.in/gAxWQneT
#Outreach #digitalPR #Communications #hiring #recruitment #digitalmarketing
In this dynamic role, you'll craft creative PR strategies, build relationships with media, and generate impactful results for our clients.
If you or someone you know is experienced in digital PR, SEO, or content marketing and love developing outreach campaigns that drive traffic and authority, please get in touch with us!
Want to know more? Check out the full details and apply today: https://lnkd.in/gAxWQneT
#Outreach #digitalPR #Communications #hiring #recruitment #digitalmarketing
0 comments
Author:
Orange Line
Oct 16, 2024 12:04 AM
repost
🚀 Is your brand's design making an impact or just looking good?🖌️
At Orange Line, we believe in designing with intention, ensuring that every element serves a clear purpose for our clients. 🚀
Our Design Lead, Jake Patton says: "Every visual element we use has a clear function; it’s not just about looking good, but making sure the design is easy to understand at a glance and leaves an impact. By using techniques like hierarchy, contrast, and balance, we guide people’s attention exactly where we want it, while keeping the message clear and focused."
Read the TechBullion article here: https://lnkd.in/gtbFnDX8
#OrangeLine #graphicdesign #marketingagency
At Orange Line, we believe in designing with intention, ensuring that every element serves a clear purpose for our clients. 🚀
Our Design Lead, Jake Patton says: "Every visual element we use has a clear function; it’s not just about looking good, but making sure the design is easy to understand at a glance and leaves an impact. By using techniques like hierarchy, contrast, and balance, we guide people’s attention exactly where we want it, while keeping the message clear and focused."
Read the TechBullion article here: https://lnkd.in/gtbFnDX8
#OrangeLine #graphicdesign #marketingagency
0 comments
Author:
Orange Line
Oct 11, 2024 04:14 AM
repost
💡Influencer marketing isn’t always smooth sailing - it’s a learning curve full of trial and error. But what if you could avoid some of the biggest mistakes from the start?
Our Senior Communications Manager, Annie Shao, recently spoke to Impulze and shared her top insights on what not to do when partnering with Creators.
Check out the full article here: https://lnkd.in/gaGjitRi
#influencermarketing #creatormarketing #digitalmarketing #marketinginsights #digitalstrategy
Our Senior Communications Manager, Annie Shao, recently spoke to Impulze and shared her top insights on what not to do when partnering with Creators.
Check out the full article here: https://lnkd.in/gaGjitRi
#influencermarketing #creatormarketing #digitalmarketing #marketinginsights #digitalstrategy
2 comments
Author:
Orange Line
Oct 10, 2024 03:43 AM
repost
How can you ensure a consistent brand voice on social media platforms? 💡
A strong brand voice isn't just about what you say but how you say it across platforms. Our Communications Lead, Danielle Maynard shared insights with Featured on how to maintain that voice, ensuring your message stays clear and unified, no matter where it's heard. 📢
https://lnkd.in/gKd2mQnc
#OrangeLine #digitalmarketing #marketingagency #socialmedia
A strong brand voice isn't just about what you say but how you say it across platforms. Our Communications Lead, Danielle Maynard shared insights with Featured on how to maintain that voice, ensuring your message stays clear and unified, no matter where it's heard. 📢
https://lnkd.in/gKd2mQnc
#OrangeLine #digitalmarketing #marketingagency #socialmedia
0 comments
Author:
Orange Line
Oct 09, 2024 02:00 AM
quote
So proud of our team at Orange Line - delivering extraordinary business outcomes for our clients in an environment filled with love, respect, and drive for personal growth.
1 comments
Author:
David Klein
Oct 08, 2024 02:01 AM
quote
Orange Line is a leader in international SEO, creating and running global SEO programs for Enterprise and mid-size Brands. Long term partnerships. Get in touch to find out how you can be doing much, much better.
0 comments
Author:
David Klein
Oct 04, 2024 05:01 AM
quote
Google AI Overviews in Australia? With successful Enterprise US client relationships spanning 5+ years, we have the benefit of foresight and make sure our clients are well prepared for search engine changes that roll out in Australia.
0 comments
Author:
David Klein
Oct 01, 2024 10:17 AM
quote
Great piece on AI and Design by the legend Brian Nottidge !
1 comments
Author:
David Klein
Sep 30, 2024 03:07 AM
quote
Proud to announce our partnership as the SEO agency for Skyscanner across APAC. Orange Line excels at international SEO across multiple geographies and languages!
12 comments
Author:
David Klein
Sep 26, 2024 10:44 PM
quote
Great work Team Orange Line! Finalists in the B&T awards for Best Performance Agency. Lots more to come :)
2 comments
Author:
David Klein
Sep 16, 2024 07:35 AM
repost
What if we told you that AI is about to change everything (again) in 2024?
Our Co-Founder, David Klein, recently shared his insights with Usetech on the game-changing ways AI will transform businesses - think smarter automation, predictive analytics, and innovations we haven’t even imagined yet.
Want a sneak peek into the future? Check out the expert predictions and real-world examples that’ll have you rethinking what’s possible with AI: https://lnkd.in/g-yRgvHZ
#AI #techinnovation #expertpredictions #futureofAI #digitaltransformation
Our Co-Founder, David Klein, recently shared his insights with Usetech on the game-changing ways AI will transform businesses - think smarter automation, predictive analytics, and innovations we haven’t even imagined yet.
Want a sneak peek into the future? Check out the expert predictions and real-world examples that’ll have you rethinking what’s possible with AI: https://lnkd.in/g-yRgvHZ
#AI #techinnovation #expertpredictions #futureofAI #digitaltransformation
0 comments
Author:
Orange Line
Sep 06, 2024 06:21 AM
quote
Thanks Danielle Maynard for your kind words. Wouldn't it be great to live in a world where common sense and mutual respect prevail? I'd recommend the following to anyone in the digital marketing/advertising industry:
1. Spend a bit of time to get to know the leadership and the people you're going to work with, BEFORE you accept a position.
2. Vote with your feet - Rather than relying on Government overreach, if you're not being treated well, find a better place. They definitely exist!
1. Spend a bit of time to get to know the leadership and the people you're going to work with, BEFORE you accept a position.
2. Vote with your feet - Rather than relying on Government overreach, if you're not being treated well, find a better place. They definitely exist!
1 comments
Author:
David Klein
Sep 05, 2024 06:23 AM
quote
Proud to announce our appointment as digital agency for Fantastic Furniture!
10 comments
Author:
David Klein
Sep 05, 2024 12:57 AM
quote
If you're a Brand making the choice between an Independent Agency and a Global Holding Company Agency, i've laid out some crucial considerations just for you:
0 comments
Author:
David Klein
Ben Taylor
Owner & Director at Progressive Digital MarketingLinkedIn Profile
Email
Name
Ben Taylor
Title
Ben Taylor - Owner & Director at Progressive Digital ...
Headline
Owner & Director at Progressive Digital Marketing
Location
Sydney, New South Wales
Summary
I have 15 years industry expertise and provide a full suite of digital marketing solutions and web design services to small and medium businesses in Australia.
Our ROI driven approach means that we’re constantly making refinements to your campaigns to ensure that you’re maximising the return from your advertising spend. When you partner with us, you’re choosing a company that you can trust and has your core business goals in mind.
Areas of expertise include;
- Google Ads
- Google Analytics
- Social Media Strategy
- Display Advertising/ Re-Marketing
- Website Conversion Tools
- Key Account Management
- Digital Marketing Strategies
Our ROI driven approach means that we’re constantly making refinements to your campaigns to ensure that you’re maximising the return from your advertising spend. When you partner with us, you’re choosing a company that you can trust and has your core business goals in mind.
Areas of expertise include;
- Google Ads
- Google Analytics
- Social Media Strategy
- Display Advertising/ Re-Marketing
- Website Conversion Tools
- Key Account Management
- Digital Marketing Strategies
Snippet
Owner & Director at Progressive Digital Marketing · I have 15 years industry expertise and provide a full suite of digital marketing solutions and web ...
Current Experiences
Founder & Director
Progressive Digital Marketing
Sydney, New South Wales, Australia
Started: Apr 2016 - Present
Industry: Marketing and Advertising
Company Size: 1-10 (3 staff)
Contact Information
Emails:
[email protected]
(100) (personal)
[email protected]
(100) (work)
[email protected]
(70) (work)
Phones:
0473 468 375
(100)
Social Media
LinkedIn:
https://www.linkedin.com/in/ben-taylor-75091745
(100)
LinkedIn Posts - Ben Taylor
1 post(s) foundMatt Hedesh
CEO / Digital Marketing OfficerLinkedIn Profile
Email
Name
Matt Hedesh
Title
Matt Hedesh - CEO / Digital Marketing Officer
Headline
CEO / Digital Marketing Officer
Location
Sydney, New South Wales
Summary
As a Digital Marketing Officer, I approach all tasks with passion and
desire, managing situations with maturity and responsibility. With a
strong experience in marketing and design, I have a natural ability to
push boundaries and produce new ideas. I take great pride in providing outstanding service to stakeholders and seeing the positive changes I bring to individuals and businesses. I am motivated by a creative passion to achieve excellence in digital communications by elevating projects, enriching experiences, and leaving a lasting impression.
desire, managing situations with maturity and responsibility. With a
strong experience in marketing and design, I have a natural ability to
push boundaries and produce new ideas. I take great pride in providing outstanding service to stakeholders and seeing the positive changes I bring to individuals and businesses. I am motivated by a creative passion to achieve excellence in digital communications by elevating projects, enriching experiences, and leaving a lasting impression.
Snippet
CEO / Digital Marketing Officer. Studio Barakat. Sydney, New South Wales, Australia. 41 followers 41 connections. See your mutual connections. View mutual ...
Current Experiences
Chief Executive Officer
Studio Barakat
Sydney, New South Wales, Australia
Started: May 2019 - Present
Industry: n/a
Company Size: n/a (n/a staff)
Contact Information
Emails:
[email protected]
(100) (personal)
Social Media
LinkedIn:
https://www.linkedin.com/in/matt-hedesh-b7b23b176
(100)
LinkedIn Posts - Matt Hedesh
1 post(s) foundKatya Vakulenko
Founder & CEO at Soup Agency | CMO & Owner at Embody Women | Digital Marketing Strategist | Helping Brands Harness the Power of Digital Media to Drive GrowthLinkedIn Profile
Email
Name
Katya Vakulenko
Title
Katya Vakulenko - Founder & CEO at Soup Agency
Headline
Founder & CEO at Soup Agency | CMO & Owner at Embody Women | Digital Marketing Strategist | Helping Brands Harness the Power of Digital Media to Drive Growth
Location
Sydney, New South Wales
Summary
My career in six words: Digital marketer. Lifelong learner. Coffee addict.
After learning and competing in the trenches of some of Sydney’s most renowned agencies, I founded SOUP Agency in 2019.
Since then I’ve been a finalist in the Young Entrepreneur of the Year Award, and my brilliant team and I became certified partners of Google, Bing, LinkedIn, Amazon, Facebook, Hubspot and TikTok.
But here’s what I truly love about my work.
Seeing real results for real people and knowing I’ve played a part in that.
Meeting people who motivate and inspire me.
Giving back to the community via pro bono work and mentorship.
Think that you and I might find some common ground? Let’s connect.
After learning and competing in the trenches of some of Sydney’s most renowned agencies, I founded SOUP Agency in 2019.
Since then I’ve been a finalist in the Young Entrepreneur of the Year Award, and my brilliant team and I became certified partners of Google, Bing, LinkedIn, Amazon, Facebook, Hubspot and TikTok.
But here’s what I truly love about my work.
Seeing real results for real people and knowing I’ve played a part in that.
Meeting people who motivate and inspire me.
Giving back to the community via pro bono work and mentorship.
Think that you and I might find some common ground? Let’s connect.
Snippet
Founder & CEO at Soup Agency | CMO & Owner at Embody Women | Digital Marketing Strategist | Helping Brands Harness the Power of Digital Media to Drive ...
Current Experiences
Chief Marketing Officer
EMBODY WOMEN
Sydney, New South Wales, Australia
Started: Apr 2023 - Present
Industry: Apparel & Fashion
Company Size: 1-10 (2 staff)
Founder/Managing Director
Soup Agency
Sydney, Australia
Started: Jul 2019 - Present
Industry: Marketing and Advertising
Company Size: 10-50 (19 staff)
Co-Founder
Skippl
Sydney, New South Wales, Australia
Started: May 2022 - Present
Online marketplace connecting boat owners and renters.
Industry: Events Services
Company Size: 1-10 (1 staff)
Contact Information
Emails:
[email protected]
(100) (work)
[email protected]
(100) (personal)
[email protected]
(100) (personal)
Phones:
(02) 7906 8335
(100) (work phone)
+61432020129
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/katyavakulenko
(100)
Facebook:
https://www.facebook.com/k1ska
(100)
Facebook:
http://www.facebook.com/people/_/552005215
(100)
Instagram:
https://www.instagram.com/kat_0110
(100)
Instagram:
https://www.instagram.com/kat_0110/
(100)
LinkedIn Posts - Katya Vakulenko
33 post(s) found
Mar 27, 2025 08:57 AM
quote
It was a pleasure to be part of the Roborock event at Carriageworks this week. Always rewarding to see our collaboration come to life with such an innovative brand.
5 comments
Author:
Katya Vakulenko
Mar 25, 2025 06:21 AM
repost
A big thank you to the IMAA - Independent Media Agencies Australia and LinkedIn for hosting such an insightful session. We loved hearing from Catherine Flynn, Helen Girdlestone and Jennie Wagner on the power of trust and influence in B2B content marketing. Big ideas, well served.
#IMAA #LinkedInB2B #ThoughtLeadership #B2BMarketing #SOUPAgency
#IMAA #LinkedInB2B #ThoughtLeadership #B2BMarketing #SOUPAgency
4 comments
Author:
Soup Agency
Mar 11, 2025 04:44 AM
repost
We love this new initiative with B&T editor Tom Fogden, where we round up independent agency leaders for a series of roundtable discussions on what matters at the coalface of the media industry.
At our first-round table, we featured Greg Oddy, Founder of Oddy Media; Loan Morris, CEO of ABL Digital Media; Clinton Kay, General Manager of Sweeney Advertising; Taylor Fielding, CEO of tfm.digital, Katya Vakulenko, Managing Director and Danny Halim, Digital Director of Soup Agency, who all weighed in on the independent sector’s challenges & their opportunities.
To read more:
https://lnkd.in/ejHYfptc
Sam Buchanan, Nikolina Gavranic, Oddy Media, ABL Digital Media, Sweeney Advertising, tfm.digital, Soup Agency
At our first-round table, we featured Greg Oddy, Founder of Oddy Media; Loan Morris, CEO of ABL Digital Media; Clinton Kay, General Manager of Sweeney Advertising; Taylor Fielding, CEO of tfm.digital, Katya Vakulenko, Managing Director and Danny Halim, Digital Director of Soup Agency, who all weighed in on the independent sector’s challenges & their opportunities.
To read more:
https://lnkd.in/ejHYfptc
Sam Buchanan, Nikolina Gavranic, Oddy Media, ABL Digital Media, Sweeney Advertising, tfm.digital, Soup Agency
5 comments
Author:
IMAA - Independent Media Agencies Australia
Feb 28, 2025 10:31 PM
repost
Thank you Klaviyo for having Soup at your partner event! It was a privilege to explore the power of your newly released B2C CRM. This tool is set to revolutionise customer relationships 🚀
#Klaviyo #CRMInnovation
#Klaviyo #CRMInnovation
0 comments
Author:
Soup Agency
Feb 26, 2025 11:41 AM
repost
Last week, Danny and Katya represented Soup Agency at IMAA - Independent Media Agencies Australia | B&T Round Table Breakfast alongside some brilliant indie agencies and B&T editor Tom Fogden. It was a morning filled with insightful industry trends, inspiring conversations, and plenty of new connections. We’re proud to be part of such a dynamic creative community and look forward to many more collaborative moments ahead.
#CreativeAgency #SydneyAgency
#CreativeAgency #SydneyAgency
2 comments
Author:
Soup Agency
Jul 04, 2024 09:31 AM
regular
🎉 SOUP Agency Turns 5! 🎉 I am thrilled to share that this July marks the 5th anniversary of SOUP Agency! It's been an incredible journey, and I couldn't be prouder of what we've accomplished together. Starting Soup Agency was a leap of faith, driven by a passion for digital marketing and a vision to help businesses grow. Over the past five years, we've evolved into a full-service digital marketing agency specialising in SEO, PPC, Social Media and Email Marketing.
Here are a few highlights from our journey:
🌟 Growth: From a one-person startup to a dynamic team of talented professionals.
🌟 Clients: Partnering with amazing clients across various industries, helping them achieve their marketing goals.
🌟 Innovation: Continuously innovating and adapting to the ever-changing digital landscape.
None of this would have been possible without the hard work, dedication, and creativity of our incredible team and the trust and support of our clients. I am grateful for every challenge and every success we've experienced along the way.
As we celebrate this milestone, I look forward to what the future holds for SOUP Agency. Here's to many more years of growth, innovation, and success!
Thank you for being a part of our journey.
#SOUPAgency #Anniversary #DigitalMarketing #Growth #Innovation #ThankYou
Here are a few highlights from our journey:
🌟 Growth: From a one-person startup to a dynamic team of talented professionals.
🌟 Clients: Partnering with amazing clients across various industries, helping them achieve their marketing goals.
🌟 Innovation: Continuously innovating and adapting to the ever-changing digital landscape.
None of this would have been possible without the hard work, dedication, and creativity of our incredible team and the trust and support of our clients. I am grateful for every challenge and every success we've experienced along the way.
As we celebrate this milestone, I look forward to what the future holds for SOUP Agency. Here's to many more years of growth, innovation, and success!
Thank you for being a part of our journey.
#SOUPAgency #Anniversary #DigitalMarketing #Growth #Innovation #ThankYou
23 comments
Author:
Katya Vakulenko
May 28, 2024 02:54 AM
quote
Super excited and honored for Soup Agency to be named Winner of Local Business Awards for Outstanding Marketing Services.
9 comments
Author:
Katya Vakulenko
May 14, 2024 11:40 AM
quote
Thrilled for Soup Agency to be recognised as a Finalist in CommBank Young Hero Awards for Excellence in Marketing.
4 comments
Author:
Katya Vakulenko
Apr 18, 2024 09:39 AM
quote
Excited to share our latest 2024 Digital Marketing Trend Report, curated by our team of specialistsat Soup. Packed with valuable insights and innovative ideas, it's the perfect resource to elevate your digital marketing efforts to new heights. 🚀
2 comments
Author:
Katya Vakulenko
Apr 16, 2024 02:11 PM
quote
Exciting opportunity alert! 🚀 Soup Agency is seeking a talented and motivated Digital Account Manager to join our team. If you're passionate about all things digital and thrive in a fast-paced, creative environment, this could be the perfect role for you! 💻💡
0 comments
Author:
Katya Vakulenko
Feb 15, 2024 01:19 AM
regular
We are still #hiring! Know anyone who might be interested?
1 comments
Author:
Katya Vakulenko
Jan 23, 2024 01:32 AM
quote
Thrilled to have joined Bishara Hatoum on his insightful podcast to dive deep into the world of marketing! It was an honor to share thoughts, strategies, and experiences in the ever-evolving marketing landscape.
🙏 Huge thanks to Bishara for the engaging conversation and the opportunity to discuss key insights that drive marketing success in 2024. 🚀
👀 Don't miss out on the valuable tips and industry wisdom shared during our conversation. Tune in now and level up your marketing game! 🎧✨
Youtube: https://lnkd.in/gSyctrJ8
Spotify: https://spoti.fi/48shoEy
Apple Podcast: https://apple.co/3TQS6vm
🙏 Huge thanks to Bishara for the engaging conversation and the opportunity to discuss key insights that drive marketing success in 2024. 🚀
👀 Don't miss out on the valuable tips and industry wisdom shared during our conversation. Tune in now and level up your marketing game! 🎧✨
Youtube: https://lnkd.in/gSyctrJ8
Spotify: https://spoti.fi/48shoEy
Apple Podcast: https://apple.co/3TQS6vm
0 comments
Author:
Katya Vakulenko
Jun 08, 2023 11:07 AM
repost
What are some lessons you have learnt since becoming a business owner?
Katya Vakulenko
Long Truong
Rick Williams
Julie Wilson
Download Boa today and join the conversation!
App Store: https://lnkd.in/gpxuZdYx
Google Play: https://lnkd.in/ghSzXNdM
Katya Vakulenko
Long Truong
Rick Williams
Julie Wilson
Download Boa today and join the conversation!
App Store: https://lnkd.in/gpxuZdYx
Google Play: https://lnkd.in/ghSzXNdM
1 comments
Author:
Boa App
May 02, 2023 03:42 AM
repost
Soup Agency is giving the rundown on April's most common marketing queries.
#newsletter #digitalmarketingtips #marketingadvice
#newsletter #digitalmarketingtips #marketingadvice
0 comments
Author:
Soup Agency
Dec 22, 2022 11:56 PM
regular
Today marks our last working day of 2022 for SOUP Agency. It has been an incredible year for us. I would like to thank our wonderful clients, supporting partners, and most importantly my amazing team for this year.
In a short 12 months, we’ve achieved a lot! We’ve grown from 4 to a team of 11, won and have been nominated as finalists for multiple industry awards, and went on a team working trip to Bali. I am so proud of all our achievements this year and look forward to kicking more goals in 2023!
Soup Agency
In a short 12 months, we’ve achieved a lot! We’ve grown from 4 to a team of 11, won and have been nominated as finalists for multiple industry awards, and went on a team working trip to Bali. I am so proud of all our achievements this year and look forward to kicking more goals in 2023!
Soup Agency
2 comments
Author:
Katya Vakulenko
Sep 20, 2022 03:45 AM
repost
SOUP is giving you the rundown on August's most commonly asked questions by our clients. We touch on the topics of Google Search Ads, SEO, Email Marketing, Strategy & Website Design to improve your ROI.
Read Below!
#seo #marketing #ux #digitalagency #digitalmarketing #marketingadvice #emailmarketing #googlesearch #websitedesign #strategy #soup #ads
Read Below!
#seo #marketing #ux #digitalagency #digitalmarketing #marketingadvice #emailmarketing #googlesearch #websitedesign #strategy #soup #ads
0 comments
Author:
Soup Agency
Jul 07, 2022 03:33 AM
repost
Soup Agency is giving the run down on the most common marketing queries asked in June.
Have a read below to view all the top trending questions — answered by the experts in all things digital!
Feel free to ask any questions in the comments for next month's edition.
#marketing #digital #soupagency #digitalmarketing #digitaladvertising #digitalagency #facebookmarketing #meta #tiktok #emailmarketing #SEO #leadb2b #leadgeneration #marketingstrategy
Have a read below to view all the top trending questions — answered by the experts in all things digital!
Feel free to ask any questions in the comments for next month's edition.
#marketing #digital #soupagency #digitalmarketing #digitaladvertising #digitalagency #facebookmarketing #meta #tiktok #emailmarketing #SEO #leadb2b #leadgeneration #marketingstrategy
0 comments
Author:
Soup Agency
Jul 05, 2022 01:50 PM
regular
It has been an exciting day for the agency as our working holiday in Bali got featured on The Daily Mail International, The Sun, THE LAD BIBLE LIMITED, gaining thousands of comments and shares.
Of course I am very excited for the feature as it's great for Soup Agency but at the same time I quickly realised by looking at some of the comments just how many assumptions are made that businesses are only run by men and there is a hidden agenda by taking your whole team on a working holiday. As a woman in business my agency is my passion and I feel like these assumptions and barriers need to be broken.
#breakthebias #equality #womeninbusiness
Channel 10 The Daily Mail International LADbible Group The Sun
Of course I am very excited for the feature as it's great for Soup Agency but at the same time I quickly realised by looking at some of the comments just how many assumptions are made that businesses are only run by men and there is a hidden agenda by taking your whole team on a working holiday. As a woman in business my agency is my passion and I feel like these assumptions and barriers need to be broken.
#breakthebias #equality #womeninbusiness
Channel 10 The Daily Mail International LADbible Group The Sun
9 comments
Author:
Katya Vakulenko
May 26, 2022 03:44 AM
regular
If the pandemic has taught us anything over the past few years is that family matters more than we realised. Soup is my family, being one of our core values in the business we look after each other, help each other, and grow together as a team and company.
Over the last weeks, our team has spent their time on a working holiday in Bali. It has been an amazing experience working, living, and traveling together.It has brought us so much closer together as a team.
I think it’s so important to spend time together outside of work hours, getting to know your team and them getting to know each other. Having this trip has really shown that we place the value of family on top of our list. It's not just a company forced value but this is how we are and I’m so happy that I have such an amazing team who are not just employees in the company but my family ❤️
#team #experience #agencylife #familyoffice
Over the last weeks, our team has spent their time on a working holiday in Bali. It has been an amazing experience working, living, and traveling together.It has brought us so much closer together as a team.
I think it’s so important to spend time together outside of work hours, getting to know your team and them getting to know each other. Having this trip has really shown that we place the value of family on top of our list. It's not just a company forced value but this is how we are and I’m so happy that I have such an amazing team who are not just employees in the company but my family ❤️
#team #experience #agencylife #familyoffice
8 comments
Author:
Katya Vakulenko
Dec 20, 2021 03:36 AM
regular
Goodbye 2021. It hasn’t been an easy year for a lot of us but I think most would agree with me that it has taught all of us a lot. For me personally, 2021 was the year of many firsts.
We had our first hire at Soup Agency (and now are about to have our 10th). We’ve expanded our service offering to support a full digital marketing suite. We’ve partnered up with Catchafire to offer probono digital work to charities. We have become active members of She Mentors, mentoring and supporting other women in their careers. Both Facebook and Google have recognised us for our work, granting Soup Agency Certified Partner status.
I have met a lot of wonderful people this year who have motivated and inspired me with their courage and determination to move forward. Thank you for your advice, support, and mentorship. Looking forward to 2022! #thankyou
We had our first hire at Soup Agency (and now are about to have our 10th). We’ve expanded our service offering to support a full digital marketing suite. We’ve partnered up with Catchafire to offer probono digital work to charities. We have become active members of She Mentors, mentoring and supporting other women in their careers. Both Facebook and Google have recognised us for our work, granting Soup Agency Certified Partner status.
I have met a lot of wonderful people this year who have motivated and inspired me with their courage and determination to move forward. Thank you for your advice, support, and mentorship. Looking forward to 2022! #thankyou
12 comments
Author:
Katya Vakulenko
Nov 16, 2021 11:22 PM
regular
Last week, thanks to She Mentors, I had the huge privilege of spending an action-packed Mentor hour with the wonderful Sylvia Huang from BizPay. Thank you Sylvia for your time and insight into how to run a successful tech startup. So much wisdom and you shared it so freely. If you haven’t heard of the She Mentors platform, go and have a look. It’s a great platform to connect with like-minded women across a really wide range of industries.
1 comments
Author:
Katya Vakulenko
Nov 05, 2021 04:55 AM
regular
Exciting news... I've been selected as a finalist for Young Entrepreneur of the Year Award.
I'm really honoured, especially after the amazing and challenging year we've all had.
But I'm extremely grateful to be surrounded by such an amazing and talented bunch at Soup Agency. What a team!
I'm really honoured, especially after the amazing and challenging year we've all had.
But I'm extremely grateful to be surrounded by such an amazing and talented bunch at Soup Agency. What a team!
32 comments
Author:
Katya Vakulenko
Mar 05, 2019 07:51 AM
regular
Excited to be participating in 2019 B&T 30 under 30. Would really appreciate your support in voting for me. https://lnkd.in/gbz6z4Q
5 comments
Author:
Katya Vakulenko
Jan 02, 2017 01:14 AM
regular
A great collection of scripts to improve efficiency and quality of your PPC campaigns.
1 comments
Author:
Katya Vakulenko
Nov 20, 2016 03:49 AM
regular
Facebook is due to retire ad-serving component of Atlas over the next few months.
0 comments
Author:
Katya Vakulenko
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
🏆Smart50 Lister. Founder. Father. Creator. Knows nothing about football ⚽️ 🏉 But knows your business is paying too much to acquire new clients. We fix that. So you can grow revenue, faster. ♻️ (B2B & B2C experts)LinkedIn Profile
Email
Name
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Title
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital ...
Headline
🏆Smart50 Lister. Founder. Father. Creator. Knows nothing about football ⚽️ 🏉 But knows your business is paying too much to acquire new clients.
We fix that.
So you can grow revenue, faster. ♻️
(B2B & B2C experts)
Location
Sydney, New South Wales
Summary
For over three decades, I've helped visionary businesses harness emerging technologies to create extraordinary growth.
From the dawn of mobile phones to today's AI revolution, I've consistently turned technological disruption into competitive advantage for my clients.
My journey began in 1987 with the first wave of mobile technology.
The Car Phone.
Since then, I've successfully navigated every major digital transformation - from the internet's emergence in 1996 (launching the World's first coin operated Internet Kiosk) to digital marketing's evolution in 2010, & now the AI revolution.
Each wave has deepened my expertise in spotting opportunities others miss.
Today, I lead Sydney Digital Marketing Agency, established in 2014 and recognized among Australia's smartest businesses on the 2023 Smart50 list.
We partner with medium & enterprise businesses to reduce their cost of customer acquisition and transform their marketing results through data-driven strategies that consistently deliver measurable ROI.
What sets me apart isn't just the depth of my experience - it's my ability to see around corners and guide businesses toward future opportunities while delivering results today.
📍 Partner Benefits:
→ Strategic Innovation: You gain access to cutting-edge marketing strategies tested across diverse industries. Our early adoption of AI & automation tools means you're always ahead of competitors.
→ Proven ROI Framework: Our proprietary approach combines data analytics with creative strategy, consistently delivering 3-5x return on marketing investment for our clients.
→ Risk Reduction: Leverage our 35+ years of experience navigating digital transformations. We've already learned the costly lessons so you don't have to.
→ Holistic Growth Focus: Unlike agencies that chase trending tactics, we build comprehensive strategies that align with your business goals, market position, & growth targets.
→ Future-Proofed Solutions: In a rapidly evolving digital landscape, we ensure your marketing infrastructure is built to adapt and scale, protecting your investment long-term.
The 3 things to know about me - outside of my professional bio 👇
1️⃣ I’ve been digital since dial up - 1996 ☎️
2️⃣ My son+daughter were born 18 yrs apart 🥰
3️⃣ At least once a year I take a 4 day silent retreat to disconnect from the crazy. 📵 🤐
From the dawn of mobile phones to today's AI revolution, I've consistently turned technological disruption into competitive advantage for my clients.
My journey began in 1987 with the first wave of mobile technology.
The Car Phone.
Since then, I've successfully navigated every major digital transformation - from the internet's emergence in 1996 (launching the World's first coin operated Internet Kiosk) to digital marketing's evolution in 2010, & now the AI revolution.
Each wave has deepened my expertise in spotting opportunities others miss.
Today, I lead Sydney Digital Marketing Agency, established in 2014 and recognized among Australia's smartest businesses on the 2023 Smart50 list.
We partner with medium & enterprise businesses to reduce their cost of customer acquisition and transform their marketing results through data-driven strategies that consistently deliver measurable ROI.
What sets me apart isn't just the depth of my experience - it's my ability to see around corners and guide businesses toward future opportunities while delivering results today.
📍 Partner Benefits:
→ Strategic Innovation: You gain access to cutting-edge marketing strategies tested across diverse industries. Our early adoption of AI & automation tools means you're always ahead of competitors.
→ Proven ROI Framework: Our proprietary approach combines data analytics with creative strategy, consistently delivering 3-5x return on marketing investment for our clients.
→ Risk Reduction: Leverage our 35+ years of experience navigating digital transformations. We've already learned the costly lessons so you don't have to.
→ Holistic Growth Focus: Unlike agencies that chase trending tactics, we build comprehensive strategies that align with your business goals, market position, & growth targets.
→ Future-Proofed Solutions: In a rapidly evolving digital landscape, we ensure your marketing infrastructure is built to adapt and scale, protecting your investment long-term.
The 3 things to know about me - outside of my professional bio 👇
1️⃣ I’ve been digital since dial up - 1996 ☎️
2️⃣ My son+daughter were born 18 yrs apart 🥰
3️⃣ At least once a year I take a 4 day silent retreat to disconnect from the crazy. 📵 🤐
Snippet
Founder (ex-CEO) of Sydney Digital Marketing Agency, established in 2014. www.sydneydigitalmarketing.com.au. We reduce your cost of customer acquisition and ...
Current Experiences
Founder
Sydney Digital Marketing Agency
Sydney, Australia
Started: Aug 2012 - Present
Founder of Sydney Digital Marketing, established in 2014.
www.sydneydigitalmarketing.com.au
We reduce your cost of customer acquisition and free up your team's time to focus on what you do best.
We create leads and sales opportunities for Service businesses across the following industries:
* Professional Services
* Legal
* Education
* Health and Wellness
* Auto
* Financial Services
* Non -Profit
* Property
We create your message to market match, execute your digital//performance campaigns, automate where we can , supported by smart ai and all while delivering an outstanding agency experience.
The result ?
Since 2014 SDM has been delivering 5X -18X+ returns for our campaign partners.
If leads and opportunities are what you need.
That’s us.
Reduced Customer Acquisition Cost?
That’s us too.
I post here regularly with helpful no BS content that people tell me they quite like. So I keep doing it.
I hope you find it helpful and please feel free to reach out if you feel your marketing results could be better (be honest), or you’re looking to invent//reinvent or create a brand that delivers predictable revenue growth.
www.sydneydigitalmarketing.com.au
We reduce your cost of customer acquisition and free up your team's time to focus on what you do best.
We create leads and sales opportunities for Service businesses across the following industries:
* Professional Services
* Legal
* Education
* Health and Wellness
* Auto
* Financial Services
* Non -Profit
* Property
We create your message to market match, execute your digital//performance campaigns, automate where we can , supported by smart ai and all while delivering an outstanding agency experience.
The result ?
Since 2014 SDM has been delivering 5X -18X+ returns for our campaign partners.
If leads and opportunities are what you need.
That’s us.
Reduced Customer Acquisition Cost?
That’s us too.
I post here regularly with helpful no BS content that people tell me they quite like. So I keep doing it.
I hope you find it helpful and please feel free to reach out if you feel your marketing results could be better (be honest), or you’re looking to invent//reinvent or create a brand that delivers predictable revenue growth.
Industry: Marketing and Advertising
Company Size: 10-50 (16 staff)
Founder
InByron
Newrybar
Started: Aug 2020 - Present
Industry: Events Services
Company Size: 100-200 (2 staff)
Contact Information
Emails:
[email protected]
(100) (work)
Phones:
+61 1300 053 237
(100) (work phone)
+61 2 9157 9609
(100)
+61 3 9093 8670
(100)
+61 404 489 568
(100) (mobile)
+61 422 974 030
(100) (mobile)
Social Media
LinkedIn:
https://www.linkedin.com/in/speaktosimon
(100)
Twitter:
https://twitter.com/speaktosimon
(100)
Twitter:
https://twitter.com/SydneyDigital
(100)
Pt:
http://pinterest.com/speaktosimon/
(100)
Facebook:
http://www.facebook.com/people/_/730389318
(100)
Twitter:
http://www.twitter.com/_TheSocialCEO
(100)
Twitter:
https://twitter.com/intent/user?user_id=294874521
(100)
Facebook:
http://www.facebook.com/s4simon
(100)
Twitter:
https://twitter.com/StayInforMD
(100)
LinkedIn Posts - Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
50 post(s) found
Dec 10, 2025 12:38 AM
quote
I love this point from Irene Cassiotis about the holiday period being a time for reflection.
It's not just a mindset shift, data confirms it's a strategic B2B window:
• 🔥 Cost Advantage: Due to competitor withdrawal, many B2B advertisers see their digital CPC/CPA costs drop by 20% to 30% in December/January.
Your budget buys more visibility!
• 🗣️ Reduced Noise: Key decision-makers aren't "unplugged." LinkedIn engagement drops by less than 1.15% in Australia during the holidays, but their inboxes and ad feeds are significantly less crowded.
Your content stands out.
• 🧠 Strategic Headspace: B2B buyers complete 67% of their research digitally before engaging a vendor. The quiet summer break is when they finalise vendor shortlists and conduct deep-dive research for their 2026 strategy.
It's not just a mindset shift, data confirms it's a strategic B2B window:
• 🔥 Cost Advantage: Due to competitor withdrawal, many B2B advertisers see their digital CPC/CPA costs drop by 20% to 30% in December/January.
Your budget buys more visibility!
• 🗣️ Reduced Noise: Key decision-makers aren't "unplugged." LinkedIn engagement drops by less than 1.15% in Australia during the holidays, but their inboxes and ad feeds are significantly less crowded.
Your content stands out.
• 🧠 Strategic Headspace: B2B buyers complete 67% of their research digitally before engaging a vendor. The quiet summer break is when they finalise vendor shortlists and conduct deep-dive research for their 2026 strategy.
0 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Dec 08, 2025 10:24 PM
regular
Let’s be real: there’s nothing more frustrating than doing the hard yards to build a great business…
and then watching your website absolutely refuse to pull its weight.
You’re not trying to “go viral”.
You just want more of the right people booking calls, asking for proposals and becoming long-term clients.
Instead, you’re dealing with:
↘ A site that feels fragile every time someone updates it
↘ Enquiries that go nowhere, or worse – crickets
↘ A nagging feeling that you’re bleeding opportunities to competitors who haven’t worked half as hard as you
↘ A website that actually damages your reputation
This is exactly why we design websites the way we do:
↗ Built to be found by the right buyers on Google and the new wave of answer engines (ChatGPT, Gemini, Claude and co)
↗ Built to turn curious visitors into confident, ready-to-talk prospects
↗ Built to make your brand look and feel as sharp as the work you actually deliver
If you’re a founder or business owner and you’re tired of your website being the weak link in your growth plan, now is the time to fix it.
Not “someday in 2026”.
Book a quick website consult with me today, and let’s see what it would take for your site to finally become one of your best-performing sales assets.
---------
♻️ I’m Simon Gould, Founder of Sydney Digital Marketing Agency.
Since 2014, my team and I have been the trusted growth partner for brands and businesses that need marketing to actually drive revenue, not just vanity metrics.
We design everything from logos and landing pages to award‑winning, sales-focused websites, social media campaigns and SEO that all plug seamlessly into your CRM, so you can see exactly what’s working and what’s not.
If you’re planning to scale in 2026 and you want a marketing engine that consistently brings in better leads and clearer ROI, let’s talk.
Book a quick call with me today using the link above and we’ll map out the smartest way to hit your growth goals next year.
#website #geo #seo #marketing
and then watching your website absolutely refuse to pull its weight.
You’re not trying to “go viral”.
You just want more of the right people booking calls, asking for proposals and becoming long-term clients.
Instead, you’re dealing with:
↘ A site that feels fragile every time someone updates it
↘ Enquiries that go nowhere, or worse – crickets
↘ A nagging feeling that you’re bleeding opportunities to competitors who haven’t worked half as hard as you
↘ A website that actually damages your reputation
This is exactly why we design websites the way we do:
↗ Built to be found by the right buyers on Google and the new wave of answer engines (ChatGPT, Gemini, Claude and co)
↗ Built to turn curious visitors into confident, ready-to-talk prospects
↗ Built to make your brand look and feel as sharp as the work you actually deliver
If you’re a founder or business owner and you’re tired of your website being the weak link in your growth plan, now is the time to fix it.
Not “someday in 2026”.
Book a quick website consult with me today, and let’s see what it would take for your site to finally become one of your best-performing sales assets.
---------
♻️ I’m Simon Gould, Founder of Sydney Digital Marketing Agency.
Since 2014, my team and I have been the trusted growth partner for brands and businesses that need marketing to actually drive revenue, not just vanity metrics.
We design everything from logos and landing pages to award‑winning, sales-focused websites, social media campaigns and SEO that all plug seamlessly into your CRM, so you can see exactly what’s working and what’s not.
If you’re planning to scale in 2026 and you want a marketing engine that consistently brings in better leads and clearer ROI, let’s talk.
Book a quick call with me today using the link above and we’ll map out the smartest way to hit your growth goals next year.
#website #geo #seo #marketing
0 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Dec 04, 2025 09:05 PM
quote
🗣️ We’re getting ready for growth in 2026 and would love to speak to any senior account managers looking for a new role next year.
☎️ This doesn’t come up very often so be quick to apply.
And If you know of anyone please feel free to share ♻️ 🙏
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
☎️ This doesn’t come up very often so be quick to apply.
And If you know of anyone please feel free to share ♻️ 🙏
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
0 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Dec 04, 2025 08:59 PM
quote
Thanks for the look behind the scenes at SDM Hannah Booth 🙌
0 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Nov 27, 2025 09:42 PM
regular
AI overwhelm is real.
But you don't need another tool.
This week's newsletter cuts through the noise:
→ Why AI assistants have changed how customers buy
→ The 3 search ecosystems you must exist in
→ What actually drives revenue in 2026 (hint: it's not more tech)
If you've felt exhausted by the constant AI updates, this one's for you.
Read it below 👇
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
But you don't need another tool.
This week's newsletter cuts through the noise:
→ Why AI assistants have changed how customers buy
→ The 3 search ecosystems you must exist in
→ What actually drives revenue in 2026 (hint: it's not more tech)
If you've felt exhausted by the constant AI updates, this one's for you.
Read it below 👇
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
1 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Nov 26, 2025 05:45 AM
regular
Why is no one talking about this ??
In the last few days, ChatGPT quietly released Group Chats.
A truly groundbreaking new feature that lets up to 20 people collaborate together, with AI actively participating in the conversation.
I don't know about you - but using chatGPT is quite the solo experience yes?
When I read this last night I thought what about some of the other widely used collaboration platforms. How would it affect them ? (More to come on this in our newsletter later this week)
But this isn’t just a Slack or Monday.com alternative - it’s OpenAI moving ChatGPT from solo assistant to shared workspace, where AI helps teams brainstorm, plan, summarise, and decide together.
🧐 What’s special?
↳Spin up a chat, invite the team, and have AI summarise threads, expand ideas, or organise notes - all in real time.
↳ Upload docs, images, files for instant group analysis. AI can even make lists, compare options, and structure deliverables.
↳ Set custom instructions (like “reply in bullet points”) and fine-tune privacy, with group chats siloed from personal use.
For SMEs and remote teams, this could be a game-changer:
↳ Accelerate brainstorming and decision-making - early tests show up to 30% less time spent in meetings.
↳ Democratise AI access (even free plan users get this!) without expensive IT.
↳ Lower onboarding and knowledge transfer cost with real-time, AI-organised notes for new hires.
❗️Yes, there are trade-offs.
AI contributions may (will) need moderation, privacy risks exist for sensitive data, and groups are capped at 20 people (no integrations - yet).
But OpenAI’s rollout signals a big shift in how we collaborate - with AI truly “at the table,” not just observing from the sidelines.
If your team’s not trying this, you’re missing out on a glimpse of the future of work!
Thoughts ?
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
#chatgpt #openai #aitips
In the last few days, ChatGPT quietly released Group Chats.
A truly groundbreaking new feature that lets up to 20 people collaborate together, with AI actively participating in the conversation.
I don't know about you - but using chatGPT is quite the solo experience yes?
When I read this last night I thought what about some of the other widely used collaboration platforms. How would it affect them ? (More to come on this in our newsletter later this week)
But this isn’t just a Slack or Monday.com alternative - it’s OpenAI moving ChatGPT from solo assistant to shared workspace, where AI helps teams brainstorm, plan, summarise, and decide together.
🧐 What’s special?
↳Spin up a chat, invite the team, and have AI summarise threads, expand ideas, or organise notes - all in real time.
↳ Upload docs, images, files for instant group analysis. AI can even make lists, compare options, and structure deliverables.
↳ Set custom instructions (like “reply in bullet points”) and fine-tune privacy, with group chats siloed from personal use.
For SMEs and remote teams, this could be a game-changer:
↳ Accelerate brainstorming and decision-making - early tests show up to 30% less time spent in meetings.
↳ Democratise AI access (even free plan users get this!) without expensive IT.
↳ Lower onboarding and knowledge transfer cost with real-time, AI-organised notes for new hires.
❗️Yes, there are trade-offs.
AI contributions may (will) need moderation, privacy risks exist for sensitive data, and groups are capped at 20 people (no integrations - yet).
But OpenAI’s rollout signals a big shift in how we collaborate - with AI truly “at the table,” not just observing from the sidelines.
If your team’s not trying this, you’re missing out on a glimpse of the future of work!
Thoughts ?
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
#chatgpt #openai #aitips
7 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Nov 26, 2025 01:03 AM
quote
Susanne Rauer ✪ Executive Coaching Sydney ✪ has been my business coach and our team coach at Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue for over 6 years.
Susanne knows me, my team and our dynamics inside out and has been pivotal in supporting us through the good times and the more challenging ones.
We dive into some of those times in a series of short video podcast chats - here’s the part 4.
I can’t thank you enough Susanne for your support and insights that have helped me get clarity and a better understanding of our team dynamics. And thanks for having me on the Pod 🙏
And anyone thinking about executive leadership coaching for 2026 - I cannot recommend GAIA Coaching - Executive Coaching Sydney highly enough 🙌
Susanne knows me, my team and our dynamics inside out and has been pivotal in supporting us through the good times and the more challenging ones.
We dive into some of those times in a series of short video podcast chats - here’s the part 4.
I can’t thank you enough Susanne for your support and insights that have helped me get clarity and a better understanding of our team dynamics. And thanks for having me on the Pod 🙏
And anyone thinking about executive leadership coaching for 2026 - I cannot recommend GAIA Coaching - Executive Coaching Sydney highly enough 🙌
1 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Nov 25, 2025 11:08 PM
regular
"Never go for an interview. Always go for a conversation." 🎯
Just dropped Part 2 of my podcast conversation "Before We Get Started" with Matty Greene, diving deep into the commercial side of his transformational four-pillar approach.
One insight that stood out :
Most of us drift through life like "a feather in the breeze"
I went to this school because it was close,
Got a degree because mum and dad suggested it,
Took a job because someone knew someone
Got a promotion because we were there...
Then we wake up at 45 or 55 wondering: "How did I get here?"
Matty shared a powerful reframe: Instead of trying to sell yourself into boxes you don't understand, show up authentically.
Ask great questions. Be genuinely curious about co-creating something together.
The person across the table is probably just as scared as you are.
Key takeaway: Spend time understanding your ikigai - what you love, what you're good at, where you can create value, and how to make it sustainable.
Most people invest more strategic thinking into their business than into themselves.
Without telling me where you live, who you work for, or what school you went to - who are you?
That question still gives me chills.
Thanks Matthew Greene for another profound conversation.
Part 3 coming soon where we'll dive into the somatic practices that literally change how you show up in the world.
Listen wherever you get your podcasts: Apple and Spotify links below.
What's one decision you made this year that was truly intentional vs just going with the flow? 👇
#Leadership #Authenticity #PersonalDevelopment #PodcastLife
Just dropped Part 2 of my podcast conversation "Before We Get Started" with Matty Greene, diving deep into the commercial side of his transformational four-pillar approach.
One insight that stood out :
Most of us drift through life like "a feather in the breeze"
I went to this school because it was close,
Got a degree because mum and dad suggested it,
Took a job because someone knew someone
Got a promotion because we were there...
Then we wake up at 45 or 55 wondering: "How did I get here?"
Matty shared a powerful reframe: Instead of trying to sell yourself into boxes you don't understand, show up authentically.
Ask great questions. Be genuinely curious about co-creating something together.
The person across the table is probably just as scared as you are.
Key takeaway: Spend time understanding your ikigai - what you love, what you're good at, where you can create value, and how to make it sustainable.
Most people invest more strategic thinking into their business than into themselves.
Without telling me where you live, who you work for, or what school you went to - who are you?
That question still gives me chills.
Thanks Matthew Greene for another profound conversation.
Part 3 coming soon where we'll dive into the somatic practices that literally change how you show up in the world.
Listen wherever you get your podcasts: Apple and Spotify links below.
What's one decision you made this year that was truly intentional vs just going with the flow? 👇
#Leadership #Authenticity #PersonalDevelopment #PodcastLife
10 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Nov 25, 2025 11:15 AM
regular
Every week, a new AI feature launches.
ChatGPT. Gemini. Claude. Grok.
And marketing leaders are paralysed.
"Which one do I use?"
"Am I falling behind?"
Here's the truth from 30 years in sales and marketing:
Your customers don't want a drill.
They want a hole in the wall.
They don't care about your tech stack.
They care about solving their problem.
That's it.
We helped Clean Health achieve a consistent 6:1 ROAS - not with fancy AI tools, but by understanding buyer psychology.
🏆 In 2026, the businesses that win won't have the most tools.
They'll have the most clarity.
Clarity on:
→ Who they serve
→ What problems they solve
→ What actually drives revenue
If you're a Founder, CEO, or CMO of a $7M-$100M service business in Australia and you're drowning in martech and Ai noise, let's talk.
Book an appointment on the link above this post.
Let's have my team help map your 2026 growth strategy around what actually works - not what's just shiny.
In a world of AI chaos, clarity is your competitive advantage.
Helpful?
♻️ Save, Share Or Comment for Free Karma - Not A Free Download 🤓
ChatGPT. Gemini. Claude. Grok.
And marketing leaders are paralysed.
"Which one do I use?"
"Am I falling behind?"
Here's the truth from 30 years in sales and marketing:
Your customers don't want a drill.
They want a hole in the wall.
They don't care about your tech stack.
They care about solving their problem.
That's it.
We helped Clean Health achieve a consistent 6:1 ROAS - not with fancy AI tools, but by understanding buyer psychology.
🏆 In 2026, the businesses that win won't have the most tools.
They'll have the most clarity.
Clarity on:
→ Who they serve
→ What problems they solve
→ What actually drives revenue
If you're a Founder, CEO, or CMO of a $7M-$100M service business in Australia and you're drowning in martech and Ai noise, let's talk.
Book an appointment on the link above this post.
Let's have my team help map your 2026 growth strategy around what actually works - not what's just shiny.
In a world of AI chaos, clarity is your competitive advantage.
Helpful?
♻️ Save, Share Or Comment for Free Karma - Not A Free Download 🤓
11 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Nov 16, 2025 10:21 PM
regular
ChatGPT-5.1 released a couple of days ago.
ChatGPT-5.1, isn’t just about being smarter - it’s about being YOUR assistant, the way you want.
Here’s the need to know:
→ 7 new personality presets (Friendly, Efficient, Professional, Candid, Quirky, Cynical, Nerdy) – Choose how your AI sounds and responds!
→ “Thinking” Mode for more reflective, jargon-free answers on complex questions, but with instant replies when you need speed.
→ Auto Mode - No more guesswork. ChatGPT automatically chooses the best mode for your prompt.
→ Highly customizable style & tone: Stronger adherence to your instructions means you’re always in control.
→ Smarter memory & context: Keeps your preferences and instructions more reliably across chats.
→ Powerful workflow libraries: Save time with pre-built prompts and reusable templates - great for teams and creators alike.
→ Enhanced safety and emotional care, making it an even better partner for learning, brainstorming, and daily problem-solving.
No doubt Google will respond shortly with Gemini 3.0 - word on the street is this will be a huge leap forward.
chatGPT (OpenAi) might have had all the oxygen lately and is touching on 800 million users a month (vs 400 million in March 2025) - but Google is the incumbent and Gemini already has 650 Million - and Google has around 4.9 Billion monthly users across all it's properties; Search, Gmail etc.
Distribution is and always has been "The Moat"
Watch this space !
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
What’s your favorite new feature?
#ChatGPT #OpenAI #AI #Productivity #Innovation #AIForAll
ChatGPT-5.1, isn’t just about being smarter - it’s about being YOUR assistant, the way you want.
Here’s the need to know:
→ 7 new personality presets (Friendly, Efficient, Professional, Candid, Quirky, Cynical, Nerdy) – Choose how your AI sounds and responds!
→ “Thinking” Mode for more reflective, jargon-free answers on complex questions, but with instant replies when you need speed.
→ Auto Mode - No more guesswork. ChatGPT automatically chooses the best mode for your prompt.
→ Highly customizable style & tone: Stronger adherence to your instructions means you’re always in control.
→ Smarter memory & context: Keeps your preferences and instructions more reliably across chats.
→ Powerful workflow libraries: Save time with pre-built prompts and reusable templates - great for teams and creators alike.
→ Enhanced safety and emotional care, making it an even better partner for learning, brainstorming, and daily problem-solving.
No doubt Google will respond shortly with Gemini 3.0 - word on the street is this will be a huge leap forward.
chatGPT (OpenAi) might have had all the oxygen lately and is touching on 800 million users a month (vs 400 million in March 2025) - but Google is the incumbent and Gemini already has 650 Million - and Google has around 4.9 Billion monthly users across all it's properties; Search, Gmail etc.
Distribution is and always has been "The Moat"
Watch this space !
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
What’s your favorite new feature?
#ChatGPT #OpenAI #AI #Productivity #Innovation #AIForAll
3 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Nov 14, 2025 07:43 AM
regular
I was speaking with a client earlier this week and they asked "Why has marketing become so complex in the last 5 + years."
I said "well the consumer is still the same but it's CONSUMPTION that's changed."
Consumers still buy from brands they trust and experiences they love, but the way they discover, evaluate, and transact has shifted to always‑on, omnichannel, and ultra‑convenient journeys with near zero tolerance for friction.
🤔 What’s changed in consumption
Always‑on research: Buyers compare across search, marketplaces, social, and review platforms before engaging sales, expecting information parity across channels.
Zero‑friction expectation: Roughly 40% of digital sessions still encounter friction, which depresses engagement and conversion; slow or buggy experiences push customers to competitors.
Omnichannel by default: Journeys blend online discovery, in‑store validation, and mobile checkout; click‑and‑collect, curbside, and unified carts reduce effort.
Trust as a purchase driver: In B2B especially, brand familiarity and values increasingly outweigh lowest price; well‑known brands win a disproportionate share.
💚 What consumers want
Great experience: Fast pages, intuitive navigation, consistent content, and seamless handoffs across web, mobile, social, and store.
Trusted brand: Clear proof through reviews, expert content, transparency, and visibility where buyers research (Google, YouTube, LinkedIn, Gartner/peer review sites).
Zero friction: One‑tap payments, guest checkout, autofill, clear delivery promises, reliable performance, and easy self‑service.
Where B2B and B2C buyers look
Search and video: Google and YouTube remain top starting points for product research across segments.
Professional networks and analysts (B2B): LinkedIn, Gartner, TrustRadius are heavily used by enterprise buyers for validation.
Social and marketplaces (B2C): Brand sites, retailers, and social commerce operate side‑by‑side; omnichannel consistency is expected.
🟢 What founders need to do:
Be discoverable where research happens: Invest in search fundamentals, LinkedIn presence, and relevant review/analyst platforms in your category to build early‑stage salience and trust.
Engineer out friction: Monitor Core Web Vitals, simplify checkout (guest, digital wallets, one‑click), and fix rage‑clicks/slow loads that drive abandonment.
Operate omnichannel: Unify carts, inventory, and identity so buyers can start in one channel and finish in another without repeating steps.
Build brand for de‑risking: Consistent storytelling and reach matter; well‑known brands win more often and shorten decisions in complex B2B purchases.
Especially as more and more content is Ai generated.
Look at that I only mentioned Ai once - twice if you include this line 😂
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
#marketing
#customerexperience
I said "well the consumer is still the same but it's CONSUMPTION that's changed."
Consumers still buy from brands they trust and experiences they love, but the way they discover, evaluate, and transact has shifted to always‑on, omnichannel, and ultra‑convenient journeys with near zero tolerance for friction.
🤔 What’s changed in consumption
Always‑on research: Buyers compare across search, marketplaces, social, and review platforms before engaging sales, expecting information parity across channels.
Zero‑friction expectation: Roughly 40% of digital sessions still encounter friction, which depresses engagement and conversion; slow or buggy experiences push customers to competitors.
Omnichannel by default: Journeys blend online discovery, in‑store validation, and mobile checkout; click‑and‑collect, curbside, and unified carts reduce effort.
Trust as a purchase driver: In B2B especially, brand familiarity and values increasingly outweigh lowest price; well‑known brands win a disproportionate share.
💚 What consumers want
Great experience: Fast pages, intuitive navigation, consistent content, and seamless handoffs across web, mobile, social, and store.
Trusted brand: Clear proof through reviews, expert content, transparency, and visibility where buyers research (Google, YouTube, LinkedIn, Gartner/peer review sites).
Zero friction: One‑tap payments, guest checkout, autofill, clear delivery promises, reliable performance, and easy self‑service.
Where B2B and B2C buyers look
Search and video: Google and YouTube remain top starting points for product research across segments.
Professional networks and analysts (B2B): LinkedIn, Gartner, TrustRadius are heavily used by enterprise buyers for validation.
Social and marketplaces (B2C): Brand sites, retailers, and social commerce operate side‑by‑side; omnichannel consistency is expected.
🟢 What founders need to do:
Be discoverable where research happens: Invest in search fundamentals, LinkedIn presence, and relevant review/analyst platforms in your category to build early‑stage salience and trust.
Engineer out friction: Monitor Core Web Vitals, simplify checkout (guest, digital wallets, one‑click), and fix rage‑clicks/slow loads that drive abandonment.
Operate omnichannel: Unify carts, inventory, and identity so buyers can start in one channel and finish in another without repeating steps.
Build brand for de‑risking: Consistent storytelling and reach matter; well‑known brands win more often and shorten decisions in complex B2B purchases.
Especially as more and more content is Ai generated.
Look at that I only mentioned Ai once - twice if you include this line 😂
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
#marketing
#customerexperience
2 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Nov 12, 2025 09:56 PM
regular
Just because you're Number 1 on Google.... doesn't mean you're Number 1 on chatGPT.
🛑 Search Engines ?
So Last Year.
✅ Answer Engines?
So 2026.
What does chatGPT say about your Brand or Professional Service?
And are you ready to lose up to 60% of your website traffic AKA leads, opportunities, revenue and profit?
We're not... and we're doing something about it.
How about you ?
Your next step is to get in touch and let's score your website, to ensure your cited by the Answer Engines (chatGPT, Gemini, Claude and co).
#AEO #GEO #answerengines
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
🛑 Search Engines ?
So Last Year.
✅ Answer Engines?
So 2026.
What does chatGPT say about your Brand or Professional Service?
And are you ready to lose up to 60% of your website traffic AKA leads, opportunities, revenue and profit?
We're not... and we're doing something about it.
How about you ?
Your next step is to get in touch and let's score your website, to ensure your cited by the Answer Engines (chatGPT, Gemini, Claude and co).
#AEO #GEO #answerengines
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
17 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Nov 11, 2025 10:53 PM
regular
As we move from Search Engines to Answer engines - Professional Services are seeing organic search website visits slooooow right down.
In particular from Google and in some cases by 60%. - More in the article👇
One colleague mentioned a 40% drop off in the last 3 months and over $1,000,000 in pipeline disappearing.
In this weeks The Growth Marketing and Ai Edge newsletter I break down:
✚ Why
✚ The Top Ten Professional Service Industries that are affected
✚ What your next move is.
Thanks for reading - and hit me us up if you want to know what chatGPT says about your business - if anything. 👀
#brightonseo #GEO #AEO #Answerengines
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
In particular from Google and in some cases by 60%. - More in the article👇
One colleague mentioned a 40% drop off in the last 3 months and over $1,000,000 in pipeline disappearing.
In this weeks The Growth Marketing and Ai Edge newsletter I break down:
✚ Why
✚ The Top Ten Professional Service Industries that are affected
✚ What your next move is.
Thanks for reading - and hit me us up if you want to know what chatGPT says about your business - if anything. 👀
#brightonseo #GEO #AEO #Answerengines
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
4 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Nov 08, 2025 06:47 AM
regular
If your mind operated like an OS:
it would take decades to boot up, recieve only a few upgrades, and run the same daily programs.
It’s an analogy that hit home for me recently, and it sparked a fascinating conversation with someone adept at rewriting the code—my good friend, Matthew Greene.
In the premiere of season 2 of my Podcast “Before We Get Started”, Matty and I dove into how our family stories shape us, what somatic work really means, and the wild ride of quantum consciousness.
These insights have already made this episode the most popular yet!
Hear a 45-second clip below and let me know what resonates with you.
Links to Apple and Spotify in the comments!
Thanks, Matty. This podcast is sparking real conversations! 🙌
Matthew Greene
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
it would take decades to boot up, recieve only a few upgrades, and run the same daily programs.
It’s an analogy that hit home for me recently, and it sparked a fascinating conversation with someone adept at rewriting the code—my good friend, Matthew Greene.
In the premiere of season 2 of my Podcast “Before We Get Started”, Matty and I dove into how our family stories shape us, what somatic work really means, and the wild ride of quantum consciousness.
These insights have already made this episode the most popular yet!
Hear a 45-second clip below and let me know what resonates with you.
Links to Apple and Spotify in the comments!
Thanks, Matty. This podcast is sparking real conversations! 🙌
Matthew Greene
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
5 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Nov 06, 2025 12:03 AM
regular
Alignment 🏆
A few months ago I posted about firing myself from the CEO role at SDM and placing Ben our GM, into the seat.
We’ve worked closely together for 11 years actually rolling into that anniversary this month.
During that time we’ve only had a few dust ups and head butts - like maybe 3 or 4 max.
And each time we do - we dust ourselves off and look at how we could approach things differently.
If we’re not being challenged then how do we grow, adapt and improve as a business?
The business world is changing more rapidly than I’ve seen in my entire 35 years as an entrepreneur- last weeks wow 🤩 moment is yesterdays news tomorrow, as something even better has been released.
And the one thing we need more than ever is…
TRUST
trust in marketing, trust in selling, trust in brands and of course trust in people and our team.
I’m enormously grateful for the team I have by my side - yes we challenge each other occasionally - pushing the boundaries, wanting to deliver excellence for our partners - I want it done fast - the team wants it done properly.
Together we make it work.
And that’s what builds trust.
All that being said we are on a mission to show SME businesses what it’s like to work with a trusted team of growth experts in an industry often full of empty promises and wasted marketing spend.
Join us!
Let’s talk about what growth looks like in 2026 for professional services. Because if your playbook is looking in the rear view mirror and not over the horizon - we’ll be having an entirely different chat next year.
Thanks for reading 🖤💛
Happy 11 years Ben Kinnaird 🙌 it was good to have you in town yesterday to align 💪 and share a laksa 🍜😁 and how good is the new CUB Club of United Business 👌
A few months ago I posted about firing myself from the CEO role at SDM and placing Ben our GM, into the seat.
We’ve worked closely together for 11 years actually rolling into that anniversary this month.
During that time we’ve only had a few dust ups and head butts - like maybe 3 or 4 max.
And each time we do - we dust ourselves off and look at how we could approach things differently.
If we’re not being challenged then how do we grow, adapt and improve as a business?
The business world is changing more rapidly than I’ve seen in my entire 35 years as an entrepreneur- last weeks wow 🤩 moment is yesterdays news tomorrow, as something even better has been released.
And the one thing we need more than ever is…
TRUST
trust in marketing, trust in selling, trust in brands and of course trust in people and our team.
I’m enormously grateful for the team I have by my side - yes we challenge each other occasionally - pushing the boundaries, wanting to deliver excellence for our partners - I want it done fast - the team wants it done properly.
Together we make it work.
And that’s what builds trust.
All that being said we are on a mission to show SME businesses what it’s like to work with a trusted team of growth experts in an industry often full of empty promises and wasted marketing spend.
Join us!
Let’s talk about what growth looks like in 2026 for professional services. Because if your playbook is looking in the rear view mirror and not over the horizon - we’ll be having an entirely different chat next year.
Thanks for reading 🖤💛
Happy 11 years Ben Kinnaird 🙌 it was good to have you in town yesterday to align 💪 and share a laksa 🍜😁 and how good is the new CUB Club of United Business 👌
10 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Oct 29, 2025 06:29 PM
quote
Good morning…and
The comments 😆👌 🤖
Thanks for the share Leeor Meirovitz 🚀 💡🦉
The comments 😆👌 🤖
Thanks for the share Leeor Meirovitz 🚀 💡🦉
5 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Oct 27, 2025 10:45 PM
regular
24 hours back to Sydney ✈️ . Plenty of time to process what brightonSEO 2025 just revealed.
If you lead a service business, this might be the most important 90 seconds you watch this year.
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
If you lead a service business, this might be the most important 90 seconds you watch this year.
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
6 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Oct 26, 2025 07:57 AM
regular
The search engine is dead ☠️
Blue links ?
Game over 👾
Welcome to the age of answer engines.
Just finished two inspiring days at #BrightonSEO in Brighton. Great talks by the sea, solid conversations with fellow marketers, and a lot to unpack about where digital discovery (discovery of your business or brand), is headed.
Jon Earnshaw’s session on “The Age of Conversation” was a standout for me. His clear, engaging take on AI turning searches into ongoing chats really opened my eyes.
It paired well with Ray Grieselhuber’s excellent and more technical “It’s ALL Ai Search” and Michael King’s forward-looking close, leaving everyone thinking about how to adapt. More on Mikes’ keynote later.
Key takeaways?
We’re moving from quick Google searches to deeper, back-and-forth conversations with ChatGPT and co. As Jon put it, it’s like judging a marathon by the first 100 meters -don’t get hung up on that initial result. Instead, focus on staying relevant through the whole discussion, which often lasts minutes and involves follow-up questions.
For CEOs, founders, and marketers here’s what this shift means for your marketing, and simple ways to make sure your brand shows up (and sticks around) as people turn away from traditional search:
1) Focus on People’s Real Questions, Not Exact Words: We aren’t typing short keywords anymore; we’re asking longer, personal questions like “What are the best winter jackets under $300 that work for both office and weekends?” Build helpful guides or videos that cover the natural next steps in those chats. This keeps your brand in the flow, building trust and guiding people toward your products without heavy ad spending.
2) Plan for the Whole Story, Not Just the Start: What you see in an AI summary isn’t always what your customers get, the tool remembers earlier parts of the conversation and tailors deeper answers. Create content that’s easy to build on, like short videos or step-by-step stories showing real experiences. Track how long your brand stays in these discussions to spot where you might fade out, then fill those gaps to become the reliable voice.
3) Mix Human Touch with AI Tools Smartly: AI can help generate ideas, but add your unique stories and customer insights to stand out from generic answers. Shift some budget from search ads to creating ongoing connections, like emails or community posts( ie Reddit). Brands doing this early are seeing stronger customer loyalty, even when clicks are harder to come by.
This change is BIG, like past shifts from desktop to mobile, but it’s an opportunity to connect more meaningfully.
As a digital marketer with years helping growing companies navigate these turns, I love building straightforward plans to keep your brand front and centre.
If you’re a CEO, founder or marketer mapping out next year and want to talk through it (no jargon, just clear steps), drop me a DM or let’s grab a coffee ☕️
#DigitalMarketing #AI #MarketingStrategy #BrightonSEO
Blue links ?
Game over 👾
Welcome to the age of answer engines.
Just finished two inspiring days at #BrightonSEO in Brighton. Great talks by the sea, solid conversations with fellow marketers, and a lot to unpack about where digital discovery (discovery of your business or brand), is headed.
Jon Earnshaw’s session on “The Age of Conversation” was a standout for me. His clear, engaging take on AI turning searches into ongoing chats really opened my eyes.
It paired well with Ray Grieselhuber’s excellent and more technical “It’s ALL Ai Search” and Michael King’s forward-looking close, leaving everyone thinking about how to adapt. More on Mikes’ keynote later.
Key takeaways?
We’re moving from quick Google searches to deeper, back-and-forth conversations with ChatGPT and co. As Jon put it, it’s like judging a marathon by the first 100 meters -don’t get hung up on that initial result. Instead, focus on staying relevant through the whole discussion, which often lasts minutes and involves follow-up questions.
For CEOs, founders, and marketers here’s what this shift means for your marketing, and simple ways to make sure your brand shows up (and sticks around) as people turn away from traditional search:
1) Focus on People’s Real Questions, Not Exact Words: We aren’t typing short keywords anymore; we’re asking longer, personal questions like “What are the best winter jackets under $300 that work for both office and weekends?” Build helpful guides or videos that cover the natural next steps in those chats. This keeps your brand in the flow, building trust and guiding people toward your products without heavy ad spending.
2) Plan for the Whole Story, Not Just the Start: What you see in an AI summary isn’t always what your customers get, the tool remembers earlier parts of the conversation and tailors deeper answers. Create content that’s easy to build on, like short videos or step-by-step stories showing real experiences. Track how long your brand stays in these discussions to spot where you might fade out, then fill those gaps to become the reliable voice.
3) Mix Human Touch with AI Tools Smartly: AI can help generate ideas, but add your unique stories and customer insights to stand out from generic answers. Shift some budget from search ads to creating ongoing connections, like emails or community posts( ie Reddit). Brands doing this early are seeing stronger customer loyalty, even when clicks are harder to come by.
This change is BIG, like past shifts from desktop to mobile, but it’s an opportunity to connect more meaningfully.
As a digital marketer with years helping growing companies navigate these turns, I love building straightforward plans to keep your brand front and centre.
If you’re a CEO, founder or marketer mapping out next year and want to talk through it (no jargon, just clear steps), drop me a DM or let’s grab a coffee ☕️
#DigitalMarketing #AI #MarketingStrategy #BrightonSEO
6 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Oct 24, 2025 10:14 AM
regular
🇬🇧🎂
Day 1 at #BrightonSEO was electric , rainy Brighton couldn’t dampen the SEO fire! 🌧️🚀
Deep dives into AI reshaping search (hello, multimodal content), building unbreakable brand trust, and thriving in zero-click worlds left me with pages of notes.
Grateful for the inspiring chats with fellow marketers- here’s to Day 2 innovations!
But….. also it’s my birthday 🎂 and a special shout out of gratitude to you my friends, colleagues and followers.
I’m supported by an amazing and brilliant team of smart people at Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue and I thank you guys for your pursuit of excellence for SDM and all our clients.
And also today a special shout out to my biggest supporter - my wife 🥰 - Ali has supported me since the very start of SDM and no one is more important than family. 🙏
Thank you for all your support, engagement and feedback this past year here in LinkedIn - I’m here to bring you value and insights for your business to help you grow your business and brand.
That’s my promise . As I say below there’s never been a more exciting time for growing brands with smart marketing strategies 👇
#brightonseo #brightonrocks 🇬🇧
Day 1 at #BrightonSEO was electric , rainy Brighton couldn’t dampen the SEO fire! 🌧️🚀
Deep dives into AI reshaping search (hello, multimodal content), building unbreakable brand trust, and thriving in zero-click worlds left me with pages of notes.
Grateful for the inspiring chats with fellow marketers- here’s to Day 2 innovations!
But….. also it’s my birthday 🎂 and a special shout out of gratitude to you my friends, colleagues and followers.
I’m supported by an amazing and brilliant team of smart people at Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue and I thank you guys for your pursuit of excellence for SDM and all our clients.
And also today a special shout out to my biggest supporter - my wife 🥰 - Ali has supported me since the very start of SDM and no one is more important than family. 🙏
Thank you for all your support, engagement and feedback this past year here in LinkedIn - I’m here to bring you value and insights for your business to help you grow your business and brand.
That’s my promise . As I say below there’s never been a more exciting time for growing brands with smart marketing strategies 👇
#brightonseo #brightonrocks 🇬🇧
20 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Oct 18, 2025 05:59 AM
regular
A fabulous and fun night at the CUB Club of United Business 10 year anniversary and annual business awards.
congratulations to Daniel, Anthony, Cal and all the CUB crew.
It struck me though as I unpacked some of the conversations I had that night , as I spent an hour stuck in the tunnel heading home , that business leaders are still heavily male dominated as demonstrated by the ratio of male entrants for the awards.
I just wanted to take a moment to shout out all the powerhouse women leaders and entrepreneurs I’ve met along the way on my own journey:
Susanne Rauer ✪ Executive Coaching Sydney ✪
Irene Cassiotis
Lucy Bingle
Dominique Rohan
Pamela Cominos
Saarika Chotai
Linda Fabis
@paige pearson
Sheilah Hogan Casey
Thena Johnstone 🌏
Shannon Horn
Sarah Keay
Marie PICARD 🌎
Natalia K.
Cobi Claesen
Hannah Booth
As a 👧🏼Girl Dad i say let’s make sure this changes by the time my girl enters the workforce or starts her own entrepreneurial journey.
Congrats to all the winners 🥂🍾
congratulations to Daniel, Anthony, Cal and all the CUB crew.
It struck me though as I unpacked some of the conversations I had that night , as I spent an hour stuck in the tunnel heading home , that business leaders are still heavily male dominated as demonstrated by the ratio of male entrants for the awards.
I just wanted to take a moment to shout out all the powerhouse women leaders and entrepreneurs I’ve met along the way on my own journey:
Susanne Rauer ✪ Executive Coaching Sydney ✪
Irene Cassiotis
Lucy Bingle
Dominique Rohan
Pamela Cominos
Saarika Chotai
Linda Fabis
@paige pearson
Sheilah Hogan Casey
Thena Johnstone 🌏
Shannon Horn
Sarah Keay
Marie PICARD 🌎
Natalia K.
Cobi Claesen
Hannah Booth
As a 👧🏼Girl Dad i say let’s make sure this changes by the time my girl enters the workforce or starts her own entrepreneurial journey.
Congrats to all the winners 🥂🍾
11 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Oct 17, 2025 05:49 AM
regular
As we roll towards 2026 , an estimated 90% of all online content will be generated by artificial intelligence, up from less than 1% just a year ago.
This explosive shift means the very way we build, market, and grow businesses is about to transform - forever.
Ready to turn uncertainty into opportunity?
This weeks The Growth Marketing + Ai Edge explores this change and what you can do to stay relevant and found...online.
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
This explosive shift means the very way we build, market, and grow businesses is about to transform - forever.
Ready to turn uncertainty into opportunity?
This weeks The Growth Marketing + Ai Edge explores this change and what you can do to stay relevant and found...online.
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
5 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Oct 16, 2025 02:59 AM
regular
In just the past 12 months, global visits to AI search platforms have soared by
150%...
more than doubling as users flock to tools like ChatGPT, Gemini, and Perplexity.
AI search now commands over 8% of all search traffic.
Do the math.
𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 𝗿𝗲𝗹𝘆𝗶𝗻𝗴 𝗼𝗻 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗳𝗼𝗿 𝗹𝗲𝗮𝗱𝘀?
• 𝗠𝗮𝘀𝘀𝗶𝘃𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗱𝗿𝗼𝗽: Traditional search engines have already seen site referral traffic drop by as much as 25% this year alone, with up to 𝟲𝟵% 𝗼𝗳 𝗮𝗹𝗹 𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝘀 𝗻𝗼𝘄 𝗲𝗻𝗱𝗶𝗻𝗴 𝗶𝗻 “𝘇𝗲𝗿𝗼-𝗰𝗹𝗶𝗰𝗸” 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 where users never visit a website at all. That trend is accelerating as AI search matures.
• 𝗙𝗲𝘄𝗲𝗿 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: As AI search platforms and generative summaries directly answer user questions, your content may be used for answers—without the user ever coming to your site.
• 𝗟𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝘀𝗾𝘂𝗲𝗲𝘇𝗲: Marketers will face a “traffic apocalypse”—the pool of prospects discovering brands through classic search is shrinking fast
• 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗱𝗮𝗽𝘁𝗮𝘁𝗶𝗼𝗻 𝗻𝗲𝗲𝗱𝗲𝗱: Brands that thrive will be those who embrace AI-driven lead strategies, optimize content to surface in AI answers, and create content that’s referenced by engines—not just ranked by them.
• 𝗜𝗻 𝘀𝗵𝗼𝗿𝘁: If you don’t adapt, your site could see a dramatic decline in leads. Expect the next year to separate the digital “Blockbusters” (brands that ignore this shift) from the “Netflixes” (brands that innovate to win in an AI-first discovery landscape).
More in this weeks Growth Marketing + Ai Edge - posting at 3.45 today ⏰
♻️ Insightful ? Why not share this with your Leadership Team, Boss or Network.
150%...
more than doubling as users flock to tools like ChatGPT, Gemini, and Perplexity.
AI search now commands over 8% of all search traffic.
Do the math.
𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 𝗿𝗲𝗹𝘆𝗶𝗻𝗴 𝗼𝗻 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗳𝗼𝗿 𝗹𝗲𝗮𝗱𝘀?
• 𝗠𝗮𝘀𝘀𝗶𝘃𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗱𝗿𝗼𝗽: Traditional search engines have already seen site referral traffic drop by as much as 25% this year alone, with up to 𝟲𝟵% 𝗼𝗳 𝗮𝗹𝗹 𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝘀 𝗻𝗼𝘄 𝗲𝗻𝗱𝗶𝗻𝗴 𝗶𝗻 “𝘇𝗲𝗿𝗼-𝗰𝗹𝗶𝗰𝗸” 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 where users never visit a website at all. That trend is accelerating as AI search matures.
• 𝗙𝗲𝘄𝗲𝗿 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: As AI search platforms and generative summaries directly answer user questions, your content may be used for answers—without the user ever coming to your site.
• 𝗟𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝘀𝗾𝘂𝗲𝗲𝘇𝗲: Marketers will face a “traffic apocalypse”—the pool of prospects discovering brands through classic search is shrinking fast
• 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗱𝗮𝗽𝘁𝗮𝘁𝗶𝗼𝗻 𝗻𝗲𝗲𝗱𝗲𝗱: Brands that thrive will be those who embrace AI-driven lead strategies, optimize content to surface in AI answers, and create content that’s referenced by engines—not just ranked by them.
• 𝗜𝗻 𝘀𝗵𝗼𝗿𝘁: If you don’t adapt, your site could see a dramatic decline in leads. Expect the next year to separate the digital “Blockbusters” (brands that ignore this shift) from the “Netflixes” (brands that innovate to win in an AI-first discovery landscape).
More in this weeks Growth Marketing + Ai Edge - posting at 3.45 today ⏰
♻️ Insightful ? Why not share this with your Leadership Team, Boss or Network.
0 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Oct 15, 2025 02:15 AM
regular
𝗦𝗘𝗢 𝗯𝘂𝗶𝗹𝘁 𝘁𝗵𝗲 𝗵𝗼𝘂𝘀𝗲.
𝗔𝗘𝗢 𝗼𝗽𝗲𝗻𝘀 𝘁𝗵𝗲 𝗳𝗿𝗼𝗻𝘁 𝗱𝗼𝗼𝗿.
𝗚𝗘𝗢 𝘁𝗲𝗹𝗹𝘀 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝘁𝗵𝗲 𝗵𝗼𝘂𝘀𝗲 𝗲𝘅𝗶𝘀𝘁𝘀.
Search has changed, quietly but completely.
People don’t “Google” anymore. They 𝘢𝘴𝘬.
And AI doesn’t show ten blue links. It gives 𝘰𝘯𝘦 𝘢𝘯𝘴𝘸𝘦𝘳.
That means your brand is either 𝗰𝗶𝘁𝗲𝗱 𝗼𝗿 𝗶𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲!
The new game isn’t just SEO, it’s AEO + GEO:
🔹 AEO: Make your content easy for AI to 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥.
🔹 GEO: Make your brand credible enough for AI to 𝘵𝘳𝘶𝘴𝘵.
At Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue, we’ve fused them into one engine where structure meets authority, and visibility meets proof.
Because in 2025, it’s not about ranking higher.
It’s about being 𝘵𝘩𝘦 𝘢𝘯𝘴𝘸𝘦𝘳.
#SEO #AEO #GEO #DigitalMarketing #AIsearch #SydneyDigitalMarketing #SDM #GrowthMarketing
𝗔𝗘𝗢 𝗼𝗽𝗲𝗻𝘀 𝘁𝗵𝗲 𝗳𝗿𝗼𝗻𝘁 𝗱𝗼𝗼𝗿.
𝗚𝗘𝗢 𝘁𝗲𝗹𝗹𝘀 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝘁𝗵𝗲 𝗵𝗼𝘂𝘀𝗲 𝗲𝘅𝗶𝘀𝘁𝘀.
Search has changed, quietly but completely.
People don’t “Google” anymore. They 𝘢𝘴𝘬.
And AI doesn’t show ten blue links. It gives 𝘰𝘯𝘦 𝘢𝘯𝘴𝘸𝘦𝘳.
That means your brand is either 𝗰𝗶𝘁𝗲𝗱 𝗼𝗿 𝗶𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲!
The new game isn’t just SEO, it’s AEO + GEO:
🔹 AEO: Make your content easy for AI to 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥.
🔹 GEO: Make your brand credible enough for AI to 𝘵𝘳𝘶𝘴𝘵.
At Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue, we’ve fused them into one engine where structure meets authority, and visibility meets proof.
Because in 2025, it’s not about ranking higher.
It’s about being 𝘵𝘩𝘦 𝘢𝘯𝘴𝘸𝘦𝘳.
#SEO #AEO #GEO #DigitalMarketing #AIsearch #SydneyDigitalMarketing #SDM #GrowthMarketing
6 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Oct 15, 2025 12:18 AM
regular
This weekend sees me headed back to my birth town of Brighton 🇬🇧 for the brightonSEO conference, and to chaperone my dear Mum back to Aus - for a few weeks to see the grandchildren.
Although I moved to Australia when I was ten, 47 years ago 🧐 I have such fond memories of my early years there and also when I moved back in ‘98 for 6 years to bring the internet kiosk business to the UK.
Heady times from 1998 to 2004 - swapping the sand of Sydney for the famous pebbles of Brighton Beach - during the Dot Com boom and bust, and the birth of my son, a 3rd generation Brightonian.
So moving halfway round the world, starting a new business, starting a family - thinking we were gonna IPO cos everyone was - we didn’t. 😊
But it laid the groundwork for me to put my determination and self belief to the test - building from scratch - personally and professionally.
Those days remind me of where we are at today on the cusp of another technological revolution.
I’m looking forward to creating more memories and learning in real life from real people …. If anyone else sees this who is also attending hit me up in the comments … or keep your eyes out for me there - I’ll be the guy with his mum.
It’s never too late to learn a new skill ! 🤓
Although I moved to Australia when I was ten, 47 years ago 🧐 I have such fond memories of my early years there and also when I moved back in ‘98 for 6 years to bring the internet kiosk business to the UK.
Heady times from 1998 to 2004 - swapping the sand of Sydney for the famous pebbles of Brighton Beach - during the Dot Com boom and bust, and the birth of my son, a 3rd generation Brightonian.
So moving halfway round the world, starting a new business, starting a family - thinking we were gonna IPO cos everyone was - we didn’t. 😊
But it laid the groundwork for me to put my determination and self belief to the test - building from scratch - personally and professionally.
Those days remind me of where we are at today on the cusp of another technological revolution.
I’m looking forward to creating more memories and learning in real life from real people …. If anyone else sees this who is also attending hit me up in the comments … or keep your eyes out for me there - I’ll be the guy with his mum.
It’s never too late to learn a new skill ! 🤓
5 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Oct 09, 2025 01:45 AM
regular
Your marketing says premium.
Your customer service says please hold.
Your socials sound cheeky; your website sounds like it’s filing taxes.
That gap isn’t a glitch - it’s a growth leak.
As we edge toward 2026, this isn’t just a creative issue; it’s a leadership one.
At #SDM we’ve mapped hundreds of brand ecosystems and found the same fault line running through even the biggest enterprises: when messaging drifts, performance collapses quietly.
Inconsistent messaging doesn’t trigger alarms, but it eats away at what drives enterprise value - trust, brand equity, and stakeholder confidence.
Each conflicting message tells your market one thing: you’re not aligned internally.
The wake-up call?
In a world where authenticity drives valuation, inconsistency doesn’t just cost engagement, it costs reputation, retention, and revenue.
#EnterpriseMarketing #BrandStrategy #DigitalTransformation #MarketingLeadership #GrowthStrategy #BrandTrust #SydneyDigitalMarketing #SDM
Your customer service says please hold.
Your socials sound cheeky; your website sounds like it’s filing taxes.
That gap isn’t a glitch - it’s a growth leak.
As we edge toward 2026, this isn’t just a creative issue; it’s a leadership one.
At #SDM we’ve mapped hundreds of brand ecosystems and found the same fault line running through even the biggest enterprises: when messaging drifts, performance collapses quietly.
Inconsistent messaging doesn’t trigger alarms, but it eats away at what drives enterprise value - trust, brand equity, and stakeholder confidence.
Each conflicting message tells your market one thing: you’re not aligned internally.
The wake-up call?
In a world where authenticity drives valuation, inconsistency doesn’t just cost engagement, it costs reputation, retention, and revenue.
#EnterpriseMarketing #BrandStrategy #DigitalTransformation #MarketingLeadership #GrowthStrategy #BrandTrust #SydneyDigitalMarketing #SDM
1 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Oct 08, 2025 11:30 AM
regular
Google’s new AI Search Mode has officially launched in Australia today, marking a huge shift in how we’ll discover answers online.
Massive changes are coming to search marketing and business visibility - watch this space!
I’ll share more insights and examples tomorrow but for starters based off the US experience Australian businesses can expect similar patterns to the US:
High-Risk Sectors:
＊Local service providers (plumbers, electricians, contractors)
＊Professional services (legal, accounting, consulting)
＊Health and medical practitioners
＊Educational content providers
The evidence from the US suggests that while the overall search landscape is becoming more challenging for organic visibility, businesses that adapt their content strategy to work with AI rather than against it may find new opportunities for high-quality lead generation.
More tomorrow.
Massive changes are coming to search marketing and business visibility - watch this space!
I’ll share more insights and examples tomorrow but for starters based off the US experience Australian businesses can expect similar patterns to the US:
High-Risk Sectors:
＊Local service providers (plumbers, electricians, contractors)
＊Professional services (legal, accounting, consulting)
＊Health and medical practitioners
＊Educational content providers
The evidence from the US suggests that while the overall search landscape is becoming more challenging for organic visibility, businesses that adapt their content strategy to work with AI rather than against it may find new opportunities for high-quality lead generation.
More tomorrow.
15 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Oct 07, 2025 01:08 PM
quote
That’s going to end…or put immense pressure on a huge amount of saas startups.
0 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Oct 07, 2025 05:20 AM
regular
𝗜𝘁’𝘀 𝗻𝗼𝘁 𝘄𝗲𝗮𝗸 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲.
𝗔𝗻𝗱 𝗜𝘁’𝘀 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿 𝘀𝗽𝗲𝗻𝗱.
𝗜𝘁’𝘀 𝘁𝗵𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗱𝗿𝗶𝗳𝘁 𝗮𝗰𝗿𝗼𝘀𝘀 𝗮𝗱𝘀, 𝘀𝗼𝗰𝗶𝗮𝗹𝘀, 𝗱𝗲𝗰𝗸𝘀, 𝗮𝗻𝗱 𝘄𝗲𝗯.
Your customer sees five different promises
before they even speak to sales.
Marketing says “premium.”
Website says “value.”
Sales says “flexible.”
And the prospect walks away confused.
📉Confused buyers don’t buy.
📉Misaligned messaging doesn’t convert.
📉And inconsistent brands don’t grow.
I see this every week:
Campaigns that look great in isolation but contradict each other in-market.
GTM teams that never share intel.
Sales decks that don’t match the homepage.
When we aligned every touchpoint to 𝘰𝘯𝘦 𝘮𝘢𝘳𝘬𝘦𝘵-𝘵𝘦𝘴𝘵𝘦𝘥 𝘱𝘳𝘰𝘮𝘪𝘴𝘦,
A client increased close rates by 𝟮𝟳% 𝗶𝗻 𝟲𝟬 𝗱𝗮𝘆𝘀.
I talk alot about Trust.
And it isn’t built by shouting louder
It’s built by repeating one thing
clearly....everywhere.
If your brand story feels like a group chat with no admin,
📩 DM me “Clarity.”
We’ll help you unify it and monetise it.
#MessagingAlignment #GoToMarket #RevenueGrowth #BrandConsistency #SilentBrandKillers #SydneyDigitalMarketing #SDM
𝗔𝗻𝗱 𝗜𝘁’𝘀 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿 𝘀𝗽𝗲𝗻𝗱.
𝗜𝘁’𝘀 𝘁𝗵𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗱𝗿𝗶𝗳𝘁 𝗮𝗰𝗿𝗼𝘀𝘀 𝗮𝗱𝘀, 𝘀𝗼𝗰𝗶𝗮𝗹𝘀, 𝗱𝗲𝗰𝗸𝘀, 𝗮𝗻𝗱 𝘄𝗲𝗯.
Your customer sees five different promises
before they even speak to sales.
Marketing says “premium.”
Website says “value.”
Sales says “flexible.”
And the prospect walks away confused.
📉Confused buyers don’t buy.
📉Misaligned messaging doesn’t convert.
📉And inconsistent brands don’t grow.
I see this every week:
Campaigns that look great in isolation but contradict each other in-market.
GTM teams that never share intel.
Sales decks that don’t match the homepage.
When we aligned every touchpoint to 𝘰𝘯𝘦 𝘮𝘢𝘳𝘬𝘦𝘵-𝘵𝘦𝘴𝘵𝘦𝘥 𝘱𝘳𝘰𝘮𝘪𝘴𝘦,
A client increased close rates by 𝟮𝟳% 𝗶𝗻 𝟲𝟬 𝗱𝗮𝘆𝘀.
I talk alot about Trust.
And it isn’t built by shouting louder
It’s built by repeating one thing
clearly....everywhere.
If your brand story feels like a group chat with no admin,
📩 DM me “Clarity.”
We’ll help you unify it and monetise it.
#MessagingAlignment #GoToMarket #RevenueGrowth #BrandConsistency #SilentBrandKillers #SydneyDigitalMarketing #SDM
2 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Oct 02, 2025 02:30 AM
regular
🚨What if the biggest barrier to your company’s explosive growth isn’t competition, pricing, or product… but silence inside your own walls?
Last week, a sales director told me: Marketing sent 847 leads last quarter. Sales closed 4 deals. The other 843?
Ignored.
Marketing celebrated a “lead gen win.” Sales stopped trusting the pipeline. Revenue stayed flat.
At Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue, we see this all the time.
Campaign dashboards look great, but sales calls tell another story.
When feedback loops break, budgets leak quietly and growth stalls.
Here’s the kicker: companies with aligned sales + marketing see 38% higher win rates, 36% better retention, and close deals 67% faster.
That’s not “nice to have.” That’s the difference between predictable growth and flatlining.
This week’s issue breaks down:
1. Why silence is killing your pipeline
2. How feedback loops turn dead leads into deals
3. The practical playbook (tools, cadence, culture) that makes alignment real
Read the full issue and see how to turn silence into revenue.
#GrowthStrategy #SalesAndMarketing #RevenuePipeline #B2BMarketing #Leadership #SDM #Sydneydigitalmarketing
Last week, a sales director told me: Marketing sent 847 leads last quarter. Sales closed 4 deals. The other 843?
Ignored.
Marketing celebrated a “lead gen win.” Sales stopped trusting the pipeline. Revenue stayed flat.
At Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue, we see this all the time.
Campaign dashboards look great, but sales calls tell another story.
When feedback loops break, budgets leak quietly and growth stalls.
Here’s the kicker: companies with aligned sales + marketing see 38% higher win rates, 36% better retention, and close deals 67% faster.
That’s not “nice to have.” That’s the difference between predictable growth and flatlining.
This week’s issue breaks down:
1. Why silence is killing your pipeline
2. How feedback loops turn dead leads into deals
3. The practical playbook (tools, cadence, culture) that makes alignment real
Read the full issue and see how to turn silence into revenue.
#GrowthStrategy #SalesAndMarketing #RevenuePipeline #B2BMarketing #Leadership #SDM #Sydneydigitalmarketing
9 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Oct 01, 2025 12:11 PM
regular
🚀 ChatGPT's new Instant Checkout is about to reshape the future of e-commerce and digital marketing, and....
it’s a direct shakeup for Google Ads!
It’s called “Conversational Checkout”
Shoppers can now discover and buy products right inside ChatGPT, skipping the old search-and-click model.
Results are organic, 𝘯𝘰𝘵 𝘱𝘢𝘺-𝘵𝘰-𝘱𝘭𝘢𝘺, and purchases are completed entirely in-chat.
Expect shopping journeys to get shorter and more seamless.
𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 & 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀?
Some shopping traffic will shift from Google SERPs to AI-powered recommendations.
Product visibility now hinges on data quality, trust signals, and operational excellence—not just bids.
Marketers need to rethink budgets, analytics, and strategies to succeed in a “zero-click” world.
𝗧𝗼𝗽 𝗺𝗼𝘃𝗲𝘀:
• Upgrade your product feeds with rich titles, attributes, and reviews.
• Integrate for Instant Checkout (Etsy live, Shopify next).
• Adapt measurement for AI journeys, old metrics alone won’t cut it.
E-commerce is evolving. Are your strategies ready for the age of conversational checkout? #ChatGPT #DigitalMarketing #Ecommerce #GoogleAds #AI
👇 Let’s talk: How will Instant Checkout change your strategy?
it’s a direct shakeup for Google Ads!
It’s called “Conversational Checkout”
Shoppers can now discover and buy products right inside ChatGPT, skipping the old search-and-click model.
Results are organic, 𝘯𝘰𝘵 𝘱𝘢𝘺-𝘵𝘰-𝘱𝘭𝘢𝘺, and purchases are completed entirely in-chat.
Expect shopping journeys to get shorter and more seamless.
𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 & 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀?
Some shopping traffic will shift from Google SERPs to AI-powered recommendations.
Product visibility now hinges on data quality, trust signals, and operational excellence—not just bids.
Marketers need to rethink budgets, analytics, and strategies to succeed in a “zero-click” world.
𝗧𝗼𝗽 𝗺𝗼𝘃𝗲𝘀:
• Upgrade your product feeds with rich titles, attributes, and reviews.
• Integrate for Instant Checkout (Etsy live, Shopify next).
• Adapt measurement for AI journeys, old metrics alone won’t cut it.
E-commerce is evolving. Are your strategies ready for the age of conversational checkout? #ChatGPT #DigitalMarketing #Ecommerce #GoogleAds #AI
👇 Let’s talk: How will Instant Checkout change your strategy?
11 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Sep 29, 2025 03:00 AM
regular
It’s not market disruption.
It’s not budget pressure.
It’s the structural gap when 𝘀𝗮𝗹𝗲𝘀 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗻𝗲𝘃𝗲𝗿 𝗰𝘆𝗰𝗹𝗲𝘀 𝗯𝗮𝗰𝗸 𝗶𝗻𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.
The fallout?
Campaigns optimised for vanity metrics, pipelines clogged with unqualified leads, and millions in acquisition spend wasted.
Marketing runs on assumptions. Sales drowns in frustration. Leadership questions ROI.
Top performers like HubSpot have already institutionalised real-time feedback loops, tying campaign data to frontline sales insights so targeting is recalibrated immediately, not next quarter.
At Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue, We engineer the same for large enterprises: unified CRM frameworks, shared dashboards, and one enterprise-wide definition of a “qualified lead.”
The result?
A client lifted close rates by 𝟭𝟵% 𝗶𝗻 𝗷𝘂𝘀𝘁 𝟲𝟬 𝗱𝗮𝘆𝘀 once alignment was built into their go-to-market model.
👉 DM me “Feedback” if your sales and marketing are still in silos. Because without alignment, growth is just leakage dressed up as spend.
#EnterpriseGrowth #GoToMarket #RevenueAlignment #SydneyDigitalMarketing #SilentBrandKillers #SDM
It’s not budget pressure.
It’s the structural gap when 𝘀𝗮𝗹𝗲𝘀 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗻𝗲𝘃𝗲𝗿 𝗰𝘆𝗰𝗹𝗲𝘀 𝗯𝗮𝗰𝗸 𝗶𝗻𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.
The fallout?
Campaigns optimised for vanity metrics, pipelines clogged with unqualified leads, and millions in acquisition spend wasted.
Marketing runs on assumptions. Sales drowns in frustration. Leadership questions ROI.
Top performers like HubSpot have already institutionalised real-time feedback loops, tying campaign data to frontline sales insights so targeting is recalibrated immediately, not next quarter.
At Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue, We engineer the same for large enterprises: unified CRM frameworks, shared dashboards, and one enterprise-wide definition of a “qualified lead.”
The result?
A client lifted close rates by 𝟭𝟵% 𝗶𝗻 𝗷𝘂𝘀𝘁 𝟲𝟬 𝗱𝗮𝘆𝘀 once alignment was built into their go-to-market model.
👉 DM me “Feedback” if your sales and marketing are still in silos. Because without alignment, growth is just leakage dressed up as spend.
#EnterpriseGrowth #GoToMarket #RevenueAlignment #SydneyDigitalMarketing #SilentBrandKillers #SDM
2 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Sep 26, 2025 06:30 AM
regular
🚨 Six months… and the whole content marketing playbook feels different.
What looked like “future trends” earlier this year are already on our desks:
AI isn’t a sidekick anymore, it’s the backbone.
Stacks are finally getting leaner (and smarter).
Personalisation isn’t predictive; it’s happening live, in the moment.
Search isn’t just Google; it’s TikTok, Instagram, Perplexity and ChatGPT.
And the one thing people still trust? A human voice.
Here’s the catch, though → having the right strategy is only half the battle. If the way we distribute that content doesn’t match how platforms work today, it falls flat.
For me, the lesson is simple:
It’s not “strategy vs. execution.” It’s both. The brands that will win in 2025 are the ones that pair AI-driven marketing with platform-native content people actually engage with.
And honestly? The future isn’t coming. It’s already here!
#ContentMarketing #SydneyDigitalMarketing #MarketingTrends2025 #AIinM #SDM #B2BMarketing #B2B
What looked like “future trends” earlier this year are already on our desks:
AI isn’t a sidekick anymore, it’s the backbone.
Stacks are finally getting leaner (and smarter).
Personalisation isn’t predictive; it’s happening live, in the moment.
Search isn’t just Google; it’s TikTok, Instagram, Perplexity and ChatGPT.
And the one thing people still trust? A human voice.
Here’s the catch, though → having the right strategy is only half the battle. If the way we distribute that content doesn’t match how platforms work today, it falls flat.
For me, the lesson is simple:
It’s not “strategy vs. execution.” It’s both. The brands that will win in 2025 are the ones that pair AI-driven marketing with platform-native content people actually engage with.
And honestly? The future isn’t coming. It’s already here!
#ContentMarketing #SydneyDigitalMarketing #MarketingTrends2025 #AIinM #SDM #B2BMarketing #B2B
2 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Sep 26, 2025 03:50 AM
regular
Walking across the bridge to my meeting looking out at this view.
We’re so lucky to live in this beautiful city - so not a marketing post- just a reminder to be grateful for the little things.
It’s the end of the month, end of the quarter, some are heading off for school hols - whatever you’re up to - I hope you have a moment to be grateful.
For me, I’m really grateful for all the messages of support and congrats for our recent leadership change at SDM - thanks everyone - it’s certainly sparked a lot of conversation.🙏🫶
Have a great weekend all … SG 😎
We’re so lucky to live in this beautiful city - so not a marketing post- just a reminder to be grateful for the little things.
It’s the end of the month, end of the quarter, some are heading off for school hols - whatever you’re up to - I hope you have a moment to be grateful.
For me, I’m really grateful for all the messages of support and congrats for our recent leadership change at SDM - thanks everyone - it’s certainly sparked a lot of conversation.🙏🫶
Have a great weekend all … SG 😎
9 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Sep 25, 2025 02:00 AM
regular
"The problem isn’t with me, it’s with everybody else.” – Dexter Morgan
Slow follow-up works the same way.
It’s silent. Invisible. Easy to ignore.
But while you’re busy blaming ads, budget, or “bad leads,” the real killer is right there in your CRM waiting hours, sometimes days, to reply.
And just like Dexter, it doesn’t make headlines.
It just quietly drains your pipeline, one lead at a time.
👉 At Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue we fixe the silence, so your business responds in minutes, not hours, and stops the real killer of conversions.
#LeadGeneration #Conversions #SpeedToLead #DigitalMarketing #SydneyDigitalMarketing #BusinessGrowth #CustomerExperience
Slow follow-up works the same way.
It’s silent. Invisible. Easy to ignore.
But while you’re busy blaming ads, budget, or “bad leads,” the real killer is right there in your CRM waiting hours, sometimes days, to reply.
And just like Dexter, it doesn’t make headlines.
It just quietly drains your pipeline, one lead at a time.
👉 At Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue we fixe the silence, so your business responds in minutes, not hours, and stops the real killer of conversions.
#LeadGeneration #Conversions #SpeedToLead #DigitalMarketing #SydneyDigitalMarketing #BusinessGrowth #CustomerExperience
2 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Sep 23, 2025 08:15 AM
regular
Silent Brand Killers - The series exposing the unseen threats choking your marketing results.
This week’s killer? Not #Dexter Morgan. It’s slow lead follow-up, and it’s costing you conversions.
Research shows you’re 21x more likely to qualify a lead if you respond within 5 minutes. Yet most businesses wait hours, sometimes days.
By then, your hot lead’s gone cold and probably to a competitor.
At Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue, we turn your CRM into a speed machine:
• Instant lead alerts for your sales team
• Automated follow-ups by email or SMS
• Pre-built scripts for rapid, relevant responses
Even Zendesk proves speed builds trust, routing inbound requests instantly to the right rep. One client boosted conversions by 31% in just 30 days by cutting follow-up from 24 hours to under 10 minutes.
Leaving a lead waiting isn’t just sloppy, it’s fatal for your pipeline.
Watch the video. Then tell me what’s the fastest you’ve ever followed up on a lead?
#SilentBrandKillers #LeadGen #CRM #ConversionRate #SydneyDigitalMarketing #SDM
This week’s killer? Not #Dexter Morgan. It’s slow lead follow-up, and it’s costing you conversions.
Research shows you’re 21x more likely to qualify a lead if you respond within 5 minutes. Yet most businesses wait hours, sometimes days.
By then, your hot lead’s gone cold and probably to a competitor.
At Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue, we turn your CRM into a speed machine:
• Instant lead alerts for your sales team
• Automated follow-ups by email or SMS
• Pre-built scripts for rapid, relevant responses
Even Zendesk proves speed builds trust, routing inbound requests instantly to the right rep. One client boosted conversions by 31% in just 30 days by cutting follow-up from 24 hours to under 10 minutes.
Leaving a lead waiting isn’t just sloppy, it’s fatal for your pipeline.
Watch the video. Then tell me what’s the fastest you’ve ever followed up on a lead?
#SilentBrandKillers #LeadGen #CRM #ConversionRate #SydneyDigitalMarketing #SDM
2 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Sep 23, 2025 04:05 AM
regular
Last month, after 11 years, I made one of the hardest decisions of my entrepreneurial journey:
I fired myself as CEO 🔥
But I'm incredibly proud to announce that Ben Kinnaird, our GM, has stepped into the role he was always meant for.
Ben joined Sydney Digital Marketing shortly after we launched in 2014.
Through every pivot, challenge, and breakthrough – operating 800km apart between Sydney and Kingscliff, navigating the uncertainty of COVID, adapting to the relentless evolution of marketing technology, both of us managing young families – he's been the steady force that kept us moving forward.
Why make such a dramatic change when things were working?
Sometimes the greatest act of leadership is recognising when you're no longer the right leader for where your business needs to go.
For years, I wore every hat because I believed that's what founders do.
I managed sales operations, made almost every financial decision, handled day-to-day challenges.
Not because I excelled at them, but because I thought I had to.
This kept me buried in the weeds, unable to fulfill that crucial founder responsibility:
Working on the business, not in it.
The turning point came when we honestly assessed our entire team:
Do we have the right people in the right seats?
Are we each doing what energizes us and leverages our unique strengths?
The answer was clear.
Ben's operational excellence, leadership instincts, and deep understanding of our clients' needs made him the natural choice to guide SDM's next chapter.
Meanwhile, my passion lies in building our brand, creating content that drives real growth for our clients and ourselves, connecting with other leaders, and continuously learning.
To my fellow founders and business leaders: Sometimes growth requires the courage to step back so your business can step forward.
The hardest leadership decisions often unlock the greatest potential – not just for your company, but for every person on your team.
Here's to Ben and the exciting journey ahead for Sydney Digital Marketing.
Congratulations mate!
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
I fired myself as CEO 🔥
But I'm incredibly proud to announce that Ben Kinnaird, our GM, has stepped into the role he was always meant for.
Ben joined Sydney Digital Marketing shortly after we launched in 2014.
Through every pivot, challenge, and breakthrough – operating 800km apart between Sydney and Kingscliff, navigating the uncertainty of COVID, adapting to the relentless evolution of marketing technology, both of us managing young families – he's been the steady force that kept us moving forward.
Why make such a dramatic change when things were working?
Sometimes the greatest act of leadership is recognising when you're no longer the right leader for where your business needs to go.
For years, I wore every hat because I believed that's what founders do.
I managed sales operations, made almost every financial decision, handled day-to-day challenges.
Not because I excelled at them, but because I thought I had to.
This kept me buried in the weeds, unable to fulfill that crucial founder responsibility:
Working on the business, not in it.
The turning point came when we honestly assessed our entire team:
Do we have the right people in the right seats?
Are we each doing what energizes us and leverages our unique strengths?
The answer was clear.
Ben's operational excellence, leadership instincts, and deep understanding of our clients' needs made him the natural choice to guide SDM's next chapter.
Meanwhile, my passion lies in building our brand, creating content that drives real growth for our clients and ourselves, connecting with other leaders, and continuously learning.
To my fellow founders and business leaders: Sometimes growth requires the courage to step back so your business can step forward.
The hardest leadership decisions often unlock the greatest potential – not just for your company, but for every person on your team.
Here's to Ben and the exciting journey ahead for Sydney Digital Marketing.
Congratulations mate!
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
58 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Sep 19, 2025 12:14 AM
regular
17 iPhones later and looks like queuing for an iPhone is still a thing 🤷♂️
Apple Sydney at 8am 🕗
I haven’t seen the city this busy in a Friday for a while.
Apple Sydney at 8am 🕗
I haven’t seen the city this busy in a Friday for a while.
19 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Sep 18, 2025 12:45 PM
regular
"Our leads tripled, but our revenue stayed flat."
Sound familiar? We found this exact story across 5 different RTO businesses.
The issue isn't your marketing—it's what happens after the lead comes in.
Here's why growth fails (and how to fix it) ⬇️
#ScaleUp #Marketing #BusinessGrowth
Sound familiar? We found this exact story across 5 different RTO businesses.
The issue isn't your marketing—it's what happens after the lead comes in.
Here's why growth fails (and how to fix it) ⬇️
#ScaleUp #Marketing #BusinessGrowth
5 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Sep 11, 2025 01:00 AM
regular
𝗜𝗳 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗮𝗹𝗹𝘀 𝗮𝗽𝗮𝗿𝘁 𝗲𝘃𝗲𝗿𝘆 𝗾𝘂𝗮𝗿𝘁𝗲𝗿, 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗶𝘀𝗻’𝘁 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁; 𝗶𝘁’𝘀 𝘁𝗵𝗲 𝘀𝘆𝘀𝘁𝗲𝗺 𝘆𝗼𝘂’𝘃𝗲 𝗯𝘂𝗶𝗹𝘁.
I see it with smart teams all the time: one record quarter, then the pipeline vanishes.
Campaigns create sugar highs. Engines create stability.
Take Qantas heavy promos deliver short bursts, but trust slips and revenue swings with it.
Virgin took the opposite path, consistent service and brand preference and clawed back loyalty over time.
The point isn’t airlines. It’s this: 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘁𝗵𝗮𝘁 𝗿𝗲𝗹𝘆 𝗼𝗻 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗿𝗶𝗱𝗲 𝗮 𝗿𝗼𝗹𝗹𝗲𝗿𝗰𝗼𝗮𝘀𝘁𝗲𝗿, 𝘄𝗵𝗶𝗹𝗲 𝘁𝗵𝗼𝘀𝗲 𝘄𝗵𝗼 𝗯𝘂𝗶𝗹𝗱 𝗲𝗻𝗴𝗶𝗻𝗲𝘀 𝗴𝗲𝘁 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆.
In the video, I share how we help clients turn “feast-and-famine” into steady growth without extra spend.
👉 Do you think your marketing is built for sprints, or for seasons?
#MarketingStrategy #GrowthMarketing #SydneyDigitalMarketing #SDM #BrandTrust #B2BMarketing
I see it with smart teams all the time: one record quarter, then the pipeline vanishes.
Campaigns create sugar highs. Engines create stability.
Take Qantas heavy promos deliver short bursts, but trust slips and revenue swings with it.
Virgin took the opposite path, consistent service and brand preference and clawed back loyalty over time.
The point isn’t airlines. It’s this: 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘁𝗵𝗮𝘁 𝗿𝗲𝗹𝘆 𝗼𝗻 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗿𝗶𝗱𝗲 𝗮 𝗿𝗼𝗹𝗹𝗲𝗿𝗰𝗼𝗮𝘀𝘁𝗲𝗿, 𝘄𝗵𝗶𝗹𝗲 𝘁𝗵𝗼𝘀𝗲 𝘄𝗵𝗼 𝗯𝘂𝗶𝗹𝗱 𝗲𝗻𝗴𝗶𝗻𝗲𝘀 𝗴𝗲𝘁 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆.
In the video, I share how we help clients turn “feast-and-famine” into steady growth without extra spend.
👉 Do you think your marketing is built for sprints, or for seasons?
#MarketingStrategy #GrowthMarketing #SydneyDigitalMarketing #SDM #BrandTrust #B2BMarketing
5 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Sep 11, 2025 12:30 AM
regular
From Chaos to Clarity: Why Most Marketing Engines Break
If your pipeline swings from record growth to dead quiet, it’s not bad luck; it’s bad design.
Campaigns are built for bursts. They deliver short-term wins, then leave you scrambling.
Engines, by contrast, keep demand flowing quarter after quarter.
The research is clear: Only 5% of buyers are “ready now.” Ignore the rest and you shrink tomorrow’s pipeline.
Firms that balance brand + performance see up to +90% stronger ROI.
Volatile spend patterns create volatile revenues; it’s math, not mystery.
In this issue, I break down why engines stall and the three levers that turn chaos into clarity.
#MarketingStrategy #GrowthMarketing #B2BMarketing #RevenueOps #BrandTrust #SydneyDigitalMarketing #SDM
If your pipeline swings from record growth to dead quiet, it’s not bad luck; it’s bad design.
Campaigns are built for bursts. They deliver short-term wins, then leave you scrambling.
Engines, by contrast, keep demand flowing quarter after quarter.
The research is clear: Only 5% of buyers are “ready now.” Ignore the rest and you shrink tomorrow’s pipeline.
Firms that balance brand + performance see up to +90% stronger ROI.
Volatile spend patterns create volatile revenues; it’s math, not mystery.
In this issue, I break down why engines stall and the three levers that turn chaos into clarity.
#MarketingStrategy #GrowthMarketing #B2BMarketing #RevenueOps #BrandTrust #SydneyDigitalMarketing #SDM
1 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Sep 10, 2025 03:09 AM
regular
Most CEOs are tracking the wrong marketing numbers...and it's killing their pipeline.
Don’t get fooled by vanity metrics like likes or clicks.
The only numbers that matter:
↳ Pipeline
↳ Velocity
↳ ROI you can trust.
Stop chasing “feel-good” stats and unlock clarity and predictable growth. 🚀
(See my latest article for how to fix the ROI Mirage and build dashboards that drive real results.) 👇
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
Don’t get fooled by vanity metrics like likes or clicks.
The only numbers that matter:
↳ Pipeline
↳ Velocity
↳ ROI you can trust.
Stop chasing “feel-good” stats and unlock clarity and predictable growth. 🚀
(See my latest article for how to fix the ROI Mirage and build dashboards that drive real results.) 👇
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
1 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Sep 08, 2025 06:35 AM
regular
🚀 New in ChatGPT: Branch Conversations
Ever wished you could explore multiple directions in a ChatGPT conversation without losing your original thread?
Now you can.
OpenAI has just rolled out branching, letting you take an idea, spark a tangent, or test a new angle.
All while keeping your main conversation intact.
Perfect for:
🔹 Creative brainstorming
🔹 Strategic decision-making
🔹 Exploring “what if” scenarios
Available now for logged-in users on web.
👉 Where do you see yourself using this the most?
#chatgpt #openai #aitips #chatgpt5
Ever wished you could explore multiple directions in a ChatGPT conversation without losing your original thread?
Now you can.
OpenAI has just rolled out branching, letting you take an idea, spark a tangent, or test a new angle.
All while keeping your main conversation intact.
Perfect for:
🔹 Creative brainstorming
🔹 Strategic decision-making
🔹 Exploring “what if” scenarios
Available now for logged-in users on web.
👉 Where do you see yourself using this the most?
#chatgpt #openai #aitips #chatgpt5
2 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Sep 04, 2025 02:25 AM
regular
1 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Sep 04, 2025 12:30 AM
regular
Are you still pouring more budget into ads and hoping THIS will be the quarter you break through?
If you’re leading a business with $10M+ in revenue and spending serious money on marketing, you’ve probably felt this:
➡️ Performance plateaus.
➡️ The default “fix” is to throw more $$ at campaigns, tweak some creative, and repeat.
But what if I told you the REAL reason for stagnation isn’t your ad spend - it’s the unseen bottlenecks lurking in your funnel?
I just shot a new video: Scaling With Certainty
Here’s a taste of what you’ll hear:
Half the scale-ups I’m meeting are sitting on “leaky” pipelines.
One RTO business we worked with dropped over $1M a year on paid channels - yet missed out on twice as much in lost deals simply because qualified leads were falling between the cracks.
💡 The game-changer?
We mapped their entire buyer journey, hunting down friction points - where prospects disengaged or dropped off - and FIXED them before spending another cent.
The result?
They actually cut ad spend by 20%, but qualified leads shot up by 40%.
Same budget.
Less confusion.
A much smarter path to real growth.
If you’re stuck in the cycle of more spend, less certainty, here’s how to spot your bottlenecks:
→ Audit every stage of the journey (not just the first click)
→ Secret-shop your own sales process, see where buying is hard, confusing, or too slow
→ Align marketing & sales with a common definition of a qualified lead and a rapid handoff
→ Test, refine, and review every month—not once a year
Curious about YOUR growth leaks?
I’m giving away our private 20-Point Funnel Stress Test DM me “Certainty” and I’ll send it direct.
Let’s make your next $1M in ad budget work a whole lot harder.
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
_____________________________________
I'm Simon Gould - The Founder of Sydney Digital Marketing Agency.
Since 2014 we've helped service based businesses with a growth mindset create more opportunities, leads and sales.
We don't bore you with vanity metrics - clicks, hits and impressions - we impress you with increased revenue and profits.
Let's have a chat and see where we can help.
#B2BGrowth #CRO #MarketingStrategy #PipelineAcceleration
If you’re leading a business with $10M+ in revenue and spending serious money on marketing, you’ve probably felt this:
➡️ Performance plateaus.
➡️ The default “fix” is to throw more $$ at campaigns, tweak some creative, and repeat.
But what if I told you the REAL reason for stagnation isn’t your ad spend - it’s the unseen bottlenecks lurking in your funnel?
I just shot a new video: Scaling With Certainty
Here’s a taste of what you’ll hear:
Half the scale-ups I’m meeting are sitting on “leaky” pipelines.
One RTO business we worked with dropped over $1M a year on paid channels - yet missed out on twice as much in lost deals simply because qualified leads were falling between the cracks.
💡 The game-changer?
We mapped their entire buyer journey, hunting down friction points - where prospects disengaged or dropped off - and FIXED them before spending another cent.
The result?
They actually cut ad spend by 20%, but qualified leads shot up by 40%.
Same budget.
Less confusion.
A much smarter path to real growth.
If you’re stuck in the cycle of more spend, less certainty, here’s how to spot your bottlenecks:
→ Audit every stage of the journey (not just the first click)
→ Secret-shop your own sales process, see where buying is hard, confusing, or too slow
→ Align marketing & sales with a common definition of a qualified lead and a rapid handoff
→ Test, refine, and review every month—not once a year
Curious about YOUR growth leaks?
I’m giving away our private 20-Point Funnel Stress Test DM me “Certainty” and I’ll send it direct.
Let’s make your next $1M in ad budget work a whole lot harder.
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
_____________________________________
I'm Simon Gould - The Founder of Sydney Digital Marketing Agency.
Since 2014 we've helped service based businesses with a growth mindset create more opportunities, leads and sales.
We don't bore you with vanity metrics - clicks, hits and impressions - we impress you with increased revenue and profits.
Let's have a chat and see where we can help.
#B2BGrowth #CRO #MarketingStrategy #PipelineAcceleration
0 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Sep 03, 2025 08:12 AM
regular
If it just “looks nice,” you’ve built an art gallery, not a sales tool.
JB Hi-Fi doesn’t win design awards.
But their site gets you from browsing to buying in minutes.
Booking.com isn’t glamorous.
But every page is engineered to push you closer to booking.
At Sydney Digital Marketing, we turn websites into conversion machines by:
➤ Designing every page with a clear next step
➤ Removing friction from the buying journey
➤ Tracking every click back to revenue
One client lifted enquiries 46% in 60 days after we rebuilt their site for action, not admiration.
A Ferrari without an engine looks great in the driveway, but it’s not taking you anywhere.
DM me “Website” and I’ll send you our Conversion Design Checklist.
#MarketingStrategy #ConversionDesign #WebsitesThatSell #SydneyDigitalMarketing #Growth
JB Hi-Fi doesn’t win design awards.
But their site gets you from browsing to buying in minutes.
Booking.com isn’t glamorous.
But every page is engineered to push you closer to booking.
At Sydney Digital Marketing, we turn websites into conversion machines by:
➤ Designing every page with a clear next step
➤ Removing friction from the buying journey
➤ Tracking every click back to revenue
One client lifted enquiries 46% in 60 days after we rebuilt their site for action, not admiration.
A Ferrari without an engine looks great in the driveway, but it’s not taking you anywhere.
DM me “Website” and I’ll send you our Conversion Design Checklist.
#MarketingStrategy #ConversionDesign #WebsitesThatSell #SydneyDigitalMarketing #Growth
8 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Aug 29, 2025 12:10 AM
regular
🔋 The battlefront in marketing is shifting from impressions and clicks to “gigawatts”
Earlier this month Mi3Australia published an article titled
“Wired for conversion: Alphabet, Meta, Amazon and Microsoft CEOs reveal how AI will squeeze more ad dollars from every data point, and what it will cost”
In the last quarterly earnings calls with investors, all four firms were boasting that AI had moved from party trick to profit centre.
So when the largest Tech co's and ad platforms in the world are betting the farm on Ai - what does that mean for Marketing strategies?
⚠️ The CEOs of Alphabet, Meta, Amazon, and Microsoft see AI as the driver of a new era in digital advertising. They are leveraging AI to extract the maximum value from every user interaction and data point, transforming advertising outcomes.
⚠️ All four tech giants are engaging in an AI-powered arms race—building ever-larger data centers, spending tens of billions in capital investment each quarter to support the computational load and capacity required for advanced AI systems.
⚠️ Alphabet uses AI in Search (AI Overviews, Gemini, Google Lens, Circle to Search, and “Agentspace” for enterprises) to drive more queries and enable new experiences like shoppable YouTube videos and visual search.
⚠️ Meta employs AI to optimize ad delivery and creative. AI models like Andromeda and GEM have significantly improved advertising conversions across Instagram, Facebook, and Reels; generative AI features are increasingly important for both major brands and SMBs.
⚠️ Amazon has rapidly grown its advertising business, integrating retail and connected-TV data for improved targeting and measurement. Its AWS division powers state-of-the-art AI with custom chips and partnerships, supporting both ⚠️ Amazon’s own AI models and third-party players like Anthropic.
⚠️ Microsoft is embedding AI deeply within productivity tools (Office, Teams, Bing) and is a major partner with OpenAI. Microsoft’s ad business (mainly Bing, Edge, news) is growing, but infrastructure scale—not demand—is a key constraint.
⚠️ The battlefront in marketing is shifting from impressions and clicks to “gigawatts”: the sheer compute power enabling real-time AI-driven personalization, automation, and optimization at scale.
💡 For marketers, choosing a platform now means evaluating which company’s data and AI graph best matches their customer base and objectives, as well as which ecosystem offers measurable results and can keep pace in capacity.
Full article in the first comment ⤵️
Earlier this month Mi3Australia published an article titled
“Wired for conversion: Alphabet, Meta, Amazon and Microsoft CEOs reveal how AI will squeeze more ad dollars from every data point, and what it will cost”
In the last quarterly earnings calls with investors, all four firms were boasting that AI had moved from party trick to profit centre.
So when the largest Tech co's and ad platforms in the world are betting the farm on Ai - what does that mean for Marketing strategies?
⚠️ The CEOs of Alphabet, Meta, Amazon, and Microsoft see AI as the driver of a new era in digital advertising. They are leveraging AI to extract the maximum value from every user interaction and data point, transforming advertising outcomes.
⚠️ All four tech giants are engaging in an AI-powered arms race—building ever-larger data centers, spending tens of billions in capital investment each quarter to support the computational load and capacity required for advanced AI systems.
⚠️ Alphabet uses AI in Search (AI Overviews, Gemini, Google Lens, Circle to Search, and “Agentspace” for enterprises) to drive more queries and enable new experiences like shoppable YouTube videos and visual search.
⚠️ Meta employs AI to optimize ad delivery and creative. AI models like Andromeda and GEM have significantly improved advertising conversions across Instagram, Facebook, and Reels; generative AI features are increasingly important for both major brands and SMBs.
⚠️ Amazon has rapidly grown its advertising business, integrating retail and connected-TV data for improved targeting and measurement. Its AWS division powers state-of-the-art AI with custom chips and partnerships, supporting both ⚠️ Amazon’s own AI models and third-party players like Anthropic.
⚠️ Microsoft is embedding AI deeply within productivity tools (Office, Teams, Bing) and is a major partner with OpenAI. Microsoft’s ad business (mainly Bing, Edge, news) is growing, but infrastructure scale—not demand—is a key constraint.
⚠️ The battlefront in marketing is shifting from impressions and clicks to “gigawatts”: the sheer compute power enabling real-time AI-driven personalization, automation, and optimization at scale.
💡 For marketers, choosing a platform now means evaluating which company’s data and AI graph best matches their customer base and objectives, as well as which ecosystem offers measurable results and can keep pace in capacity.
Full article in the first comment ⤵️
3 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Aug 27, 2025 01:00 PM
regular
Nobody has a "lead" problem. Most have a "clarity" problem.
If a stranger can’t repeat your offer 30 seconds later, they won’t buy!
Clear > Clever:
✅ Atlassian: Helping teams work better together
✅ Canva: Design anything. Publish anywhere
At Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue, we run the Mum Test.
If your message isn’t simple enough for your mum to repeat, we refine it until it is.
The result? A professional services client recently generated +47% more leads in 90 days, without changing their budget ➡️ we just improved their message.
DM me "Clarity" so we can help you do the same.
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
#MarketingStrategy #BrandPositioning #LeadGeneration #B2BMarketing #SydneyDigitalMarketing
If a stranger can’t repeat your offer 30 seconds later, they won’t buy!
Clear > Clever:
✅ Atlassian: Helping teams work better together
✅ Canva: Design anything. Publish anywhere
At Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue, we run the Mum Test.
If your message isn’t simple enough for your mum to repeat, we refine it until it is.
The result? A professional services client recently generated +47% more leads in 90 days, without changing their budget ➡️ we just improved their message.
DM me "Clarity" so we can help you do the same.
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
#MarketingStrategy #BrandPositioning #LeadGeneration #B2BMarketing #SydneyDigitalMarketing
10 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Aug 27, 2025 12:10 AM
regular
Today marks 1001 days since OpenAI launched chatGPT.
One part of me says wow and other part of me says only 1001 days 🤔
These 1001 days have seen us witness something extraordinary unfold before our eyes - the dawn of the Age of Artificial Intelligence.
But to truly grasp its significance, we need to view it through the lens of history.
The Agricultural Revolution, beginning around 10,000 BCE, transformed us from nomadic hunters into settled communities. It gave us civilization itself, cities, writing, specialisation of labor. It took millennia to fully reshape human society.
The Industrial Age, starting in the late 1700s, mechanised our world in mere centuries. Steam engines, assembly lines, and electricity didn't just change how we worked—they redefined where we lived, how we connected, and what was possible for human potential.
The Information Age of the late 20th century compressed time even further. In just decades, computers and the internet created a globally connected world, democratizing knowledge and accelerating the pace of change exponentially.
Now we stand at the threshold of the AI Age - and the timeline is compressing again.
What took agriculture millennia, industry centuries, and information decades, artificial intelligence might accomplish in years.
But here's what fascinates me: each previous age didn't just change our tools, it fundamentally altered what it means to be human.
Agriculture made us builders of civilization.
Industry made us masters of mass production.
Information made us globally connected.
What will AI make us?
Perhaps it will free us to be more creative, more strategic, more uniquely human than ever before.
Or perhaps it will challenge our very definition of human intelligence and capability.
One thing is certain: like every transformative age before it, the AI Age won't just change what we do - it will change who we are.
The question isn't whether we're ready.
The question is: who do we choose to become?
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
#AI #Innovation #FutureOfWork #Leadership #Technology
One part of me says wow and other part of me says only 1001 days 🤔
These 1001 days have seen us witness something extraordinary unfold before our eyes - the dawn of the Age of Artificial Intelligence.
But to truly grasp its significance, we need to view it through the lens of history.
The Agricultural Revolution, beginning around 10,000 BCE, transformed us from nomadic hunters into settled communities. It gave us civilization itself, cities, writing, specialisation of labor. It took millennia to fully reshape human society.
The Industrial Age, starting in the late 1700s, mechanised our world in mere centuries. Steam engines, assembly lines, and electricity didn't just change how we worked—they redefined where we lived, how we connected, and what was possible for human potential.
The Information Age of the late 20th century compressed time even further. In just decades, computers and the internet created a globally connected world, democratizing knowledge and accelerating the pace of change exponentially.
Now we stand at the threshold of the AI Age - and the timeline is compressing again.
What took agriculture millennia, industry centuries, and information decades, artificial intelligence might accomplish in years.
But here's what fascinates me: each previous age didn't just change our tools, it fundamentally altered what it means to be human.
Agriculture made us builders of civilization.
Industry made us masters of mass production.
Information made us globally connected.
What will AI make us?
Perhaps it will free us to be more creative, more strategic, more uniquely human than ever before.
Or perhaps it will challenge our very definition of human intelligence and capability.
One thing is certain: like every transformative age before it, the AI Age won't just change what we do - it will change who we are.
The question isn't whether we're ready.
The question is: who do we choose to become?
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
#AI #Innovation #FutureOfWork #Leadership #Technology
6 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Aug 26, 2025 08:46 AM
regular
Scaling your business shouldn’t mean losing control.
In this weeks Growth Marketing + AI Edge newsletter, I share proven strategies to grow confidently—with less chaos and more results.
#BusinessGrowth
#ScaleWithConfidence
#Leadership
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
In this weeks Growth Marketing + AI Edge newsletter, I share proven strategies to grow confidently—with less chaos and more results.
#BusinessGrowth
#ScaleWithConfidence
#Leadership
Sydney Digital Marketing Agency | ⭐️ Digital Marketing Designed To Power Your Business Revenue
7 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Aug 21, 2025 02:35 AM
regular
🗄️ Your CRM isn’t a filing cabinet.
Most businesses don’t lose deals because of bad leads - they lose them due to neglect.
HubSpot wins by triggering the right follow-up at the right time.
Salesforce proves that automation prevents leads from going cold.
Here are 3 things your CRM should be doing ⬇
1️⃣ Triggering timely follow-ups
2️⃣ Automating re-engagements
3️⃣ Alerting sales when leads are hot
If it’s not doing these, it’s just an expensive address book.
👉 So tell me - is your CRM helping you close deals or merely holding contacts?
#DigitalMarketing #Sales #SalesAutomation #CRMStrategy #Innovation #SDM #SydneyDigitalMarketing
Most businesses don’t lose deals because of bad leads - they lose them due to neglect.
HubSpot wins by triggering the right follow-up at the right time.
Salesforce proves that automation prevents leads from going cold.
Here are 3 things your CRM should be doing ⬇
1️⃣ Triggering timely follow-ups
2️⃣ Automating re-engagements
3️⃣ Alerting sales when leads are hot
If it’s not doing these, it’s just an expensive address book.
👉 So tell me - is your CRM helping you close deals or merely holding contacts?
#DigitalMarketing #Sales #SalesAutomation #CRMStrategy #Innovation #SDM #SydneyDigitalMarketing
6 comments
Author:
Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency
Ken Shan - Digital Marketing Specialist
Sydney, New South WalesLinkedIn Profile
Title
Ken Shan - Digital Marketing Specialist
Location
Sydney, New South Wales
Snippet
Digital Marketing Specialist · Experience: HENJAY · Location: Sydney · 60 connections on LinkedIn ... Founder. HENJAY. Oct 2020 - Present 5 years 3 months.
LinkedIn Posts - Ken Shan - Digital Marketing Specialist
1 post(s) foundTom Flower - Founder of life of sol.
Sydney, New South WalesLinkedIn Profile
Title
Tom Flower - Founder of life of sol.
Location
Sydney, New South Wales
Snippet
Founder of life of sol. · Founder | Creative ... - Performed digital marketing responsibilities for one of the leading B2B SaaS providers in Sydney.
LinkedIn Posts - Tom Flower - Founder of life of sol.
18 post(s) found
Apr 10, 2025 04:49 AM
regular
I’m stoked to share that after learning, developing and truely being a 'sponge' for the last 5 years, I've combined my love and passion for photography, filmmaking and marketing to create the perfect love child.
life of sol is a impact-led marketing and production studio specialising in building, growing and scaling those in the trades, architecture and outdoor spaces.
The last few years of travelling and learning gave me the chance to step back and figure out what I love doing. For me, it always come back to creating — telling stories through visuals and helping good people and businesses grow.
life of sol is my way to bring all of that together. It’s about doing what I love and sharing it with the world, while working with people and brands that actually inspire me.
I'm truely excited for what the future holds and I can say that I'm already in love with what I do!
life of sol - For those inspired by the sun.
life of sol is a impact-led marketing and production studio specialising in building, growing and scaling those in the trades, architecture and outdoor spaces.
The last few years of travelling and learning gave me the chance to step back and figure out what I love doing. For me, it always come back to creating — telling stories through visuals and helping good people and businesses grow.
life of sol is my way to bring all of that together. It’s about doing what I love and sharing it with the world, while working with people and brands that actually inspire me.
I'm truely excited for what the future holds and I can say that I'm already in love with what I do!
life of sol - For those inspired by the sun.
14 comments
Author:
Tom Flower
Sep 01, 2024 12:45 AM
quote
Stoked to share some recent wins for a client I’ve been working hard to get up and running!
Safe to say any ecomm brand, having a solid foundation is non-negotiable, and Shopify is hands down the best platform to build on. If you’re not using it, you’re missing out.
#eCommerceSuccess #ShopifyExperts #DigitalMarketing
Safe to say any ecomm brand, having a solid foundation is non-negotiable, and Shopify is hands down the best platform to build on. If you’re not using it, you’re missing out.
#eCommerceSuccess #ShopifyExperts #DigitalMarketing
0 comments
Author:
Tom Flower
Aug 30, 2024 04:40 AM
quote
Another morning spent in an Unyoked cabin making coffee!
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Author:
Tom Flower
Aug 28, 2024 10:08 AM
regular
Now that was insane Unyoked, getting the opportunity to stay, shoot and disconnect has been and will continue to be veryyyyy appreciated 🫶🏻
#nature #doctornature #cabinliving #naturemedicine
#nature #doctornature #cabinliving #naturemedicine
1 comments
Author:
Tom Flower
Aug 06, 2024 09:26 AM
regular
Some recent work for LV Fins meant my office was the ocean, haha. I loved capturing these colourful fins in the morning light and partnering with such a great small business!
#smallbusiness #waterphotography #photographer #dowhatyoulove
#smallbusiness #waterphotography #photographer #dowhatyoulove
0 comments
Author:
Tom Flower
Jul 30, 2024 01:07 AM
quote
Some recent work for Unyoked, a partnership which is everything I believe in and am passionate about. Keen for many many more!!
0 comments
Author:
Tom Flower
May 31, 2024 03:24 AM
regular
Love the sun, protect your melon, and do your bit for the planet—all at the same time. WIN, WIN, WIN, YEW!
I'm super stoked with how this turned out. I love working with local brands, creating content that speaks to their values and brand persona.
#sustainablefashion #localbusiness #contentcreation #ecofriendly #outdoorlifestyle
I'm super stoked with how this turned out. I love working with local brands, creating content that speaks to their values and brand persona.
#sustainablefashion #localbusiness #contentcreation #ecofriendly #outdoorlifestyle
1 comments
Author:
Tom Flower
May 20, 2024 10:00 AM
regular
I never imagined photographing construction sites, but the competitive landscape of the construction industry has made a strong online presence essential. To win jobs, you need to showcase your work effectively, which means having high-quality photos to back your expertise.
I've been collaborating closely with the team at SPK Constructions, capturing progress shots from their various sites. Here are some recent images from their project in Hunters Hill.
#construction #sydneybuilders #photography #mediaproduction #socialmedia #constructionphotography
I've been collaborating closely with the team at SPK Constructions, capturing progress shots from their various sites. Here are some recent images from their project in Hunters Hill.
#construction #sydneybuilders #photography #mediaproduction #socialmedia #constructionphotography
0 comments
Author:
Tom Flower
May 08, 2024 10:00 AM
regular
This farm was a paradise, complete with a private river, stunning livestock, fish, birds, and five spectacular campsites. We had the luxury of having the farm to ourselves, although we happily shared some apples with the friendly horses.
It was a pleasure visiting and capturing another beautiful property on Hipcamp
#hipcamp #photography #outdoorliving #exploreaustralia #ihaveagreatjob #worklifebalance
It was a pleasure visiting and capturing another beautiful property on Hipcamp
#hipcamp #photography #outdoorliving #exploreaustralia #ihaveagreatjob #worklifebalance
1 comments
Author:
Tom Flower
May 02, 2024 10:00 AM
regular
About three years ago, I found myself journeying up the north coast towards Byron. Along the way, as is typical for that time of year, we struggled to find a campsite—they were all booked, and the alternatives were wayyyyy too expensive. My girlfriend mentioned Hipcamp, a platform we hadn’t used before. She stumbled upon an incredible property that boasted its own private river.
When we arrived, we were blown away; the rolling green hills and the picturesque views that framed our campsite took our breath away. With the river just a stone's throw away, the backdrop of grazing horses, the distant calls of calves, and the melodic chirping of birds and cicadas, it was more than we had hoped for. That evening, as we relaxed in the river, sipping drinks and watching the sunset, I took some photos for the owner—an absolute legend by the way. I tagged Hipcamp in some of my shots and discovered they had a photography program, which I promptly joined. However, this trip would be our last before what was supposed to be a six-month trip to Europe (turned into 19 months of global trotting), the memory of that campsite lingered.
When we returned home in November, we again planned a camping trip up to Byron. The first thing I did was check the Hipcamp dashboard, only to find that very site that had made me fall in love with Hipcamp. We returned, spending three unforgettable days reconnecting with the owners, floating in the river, and capturing the sheer beauty of the location.
This is just the first of many sites I’ll be shooting this year, but I’m especially stoked to have captured this one. Check out the photos—maybe you’ll be tempted to visit too.
I LOVE being a Hipcamp photographer 🫶🏼
#hipcamp #outdoorphotography #campingnsw #thegreatoutdoors #getoutside
When we arrived, we were blown away; the rolling green hills and the picturesque views that framed our campsite took our breath away. With the river just a stone's throw away, the backdrop of grazing horses, the distant calls of calves, and the melodic chirping of birds and cicadas, it was more than we had hoped for. That evening, as we relaxed in the river, sipping drinks and watching the sunset, I took some photos for the owner—an absolute legend by the way. I tagged Hipcamp in some of my shots and discovered they had a photography program, which I promptly joined. However, this trip would be our last before what was supposed to be a six-month trip to Europe (turned into 19 months of global trotting), the memory of that campsite lingered.
When we returned home in November, we again planned a camping trip up to Byron. The first thing I did was check the Hipcamp dashboard, only to find that very site that had made me fall in love with Hipcamp. We returned, spending three unforgettable days reconnecting with the owners, floating in the river, and capturing the sheer beauty of the location.
This is just the first of many sites I’ll be shooting this year, but I’m especially stoked to have captured this one. Check out the photos—maybe you’ll be tempted to visit too.
I LOVE being a Hipcamp photographer 🫶🏼
#hipcamp #outdoorphotography #campingnsw #thegreatoutdoors #getoutside
8 comments
Author:
Tom Flower
Nov 23, 2022 09:44 PM
regular
I've picked the tools back up and gone freelance whilst travelling Europe in my converted van. This is the best testament that working from home has created some insane opportunities for marketers.
Pushing myself to adapt, grow and collaborate through this journey will pay dividends in future roles, removing once-thought limitations.
Very keen to see where this journey will take me.
#future #opportunities #europe #workingfromhome #dreamsetup #freelancer #freelancemarketing
Pushing myself to adapt, grow and collaborate through this journey will pay dividends in future roles, removing once-thought limitations.
Very keen to see where this journey will take me.
#future #opportunities #europe #workingfromhome #dreamsetup #freelancer #freelancemarketing
0 comments
Author:
Tom Flower
Apr 08, 2022 07:27 AM
quote
Today, I finished up with COMPASS STUDIO, which is very sad to leave such an amazing company and agency. The work they do and what I’ve been fortunate to be a part of is amazing and is really making a difference in the world we live in. I’ve learned so much and gained so many memories and extraordinary relationships. Forever grateful for the path Compass has paved for me through the incredible founders Natalie Dean-Weymark and Luke Dean-Weymark, I can safely say that my life is very different in the best possible way. Thanks for everything, guys; keen to see you very soon.
4 comments
Author:
Tom Flower
Mar 24, 2022 11:36 PM
quote
COMPASS STUDIO is the best place to work ever! #work
1 comments
Author:
Tom Flower
Feb 07, 2022 07:00 AM
regular
When I left school, I thought I'd never need to know how to write any long-form writing pieces, but here we are, three blogs down and a lot of lessons learned.
Many clients always get confused on why advertising in those busier months throughout the year actually increases in cost rather than decreases, as the rationale is 'consumers spending increases; therefore, cost per conversion must decrease', right?.
That's actually not the case; if you want to know why this happens? How to get that competitive advantage? and what should be in place to gain the best possible ROI? I'd recommend reading my latest journal article on COMPASS STUDIO.
Enjoy, take notes and spark conversions.
#advertisingstrategies #blog #socialmediaadvertising
Many clients always get confused on why advertising in those busier months throughout the year actually increases in cost rather than decreases, as the rationale is 'consumers spending increases; therefore, cost per conversion must decrease', right?.
That's actually not the case; if you want to know why this happens? How to get that competitive advantage? and what should be in place to gain the best possible ROI? I'd recommend reading my latest journal article on COMPASS STUDIO.
Enjoy, take notes and spark conversions.
#advertisingstrategies #blog #socialmediaadvertising
0 comments
Author:
Tom Flower
Oct 18, 2021 12:47 AM
regular
I got the opportunity to put my learnings and experience over the past two years on "paper", so to say, in the COMPASS STUDIO journal. I wrote about the importance of a three-month minimum funnel structure and the reasons behind it. #marketingstrategy #retargeting #experience
4 comments
Author:
Tom Flower
May 17, 2021 08:19 AM
regular
I had the opportunity to share my expertise in blog form on how we overcame the restrictions that the iOS 14 update had on our digital marketing clients here at COMPASS STUDIO.
Myself and the team went through the process of trial and error to identify the most efficient and effective ways to work around these new changes to provide all clients with ongoing high performance and growth across all their digital marketing campaigns.
Interested? have a look below! #digitalmarketing #digitalmarketingtips #facebookadvertising
https://lnkd.in/g9NB8z7
Myself and the team went through the process of trial and error to identify the most efficient and effective ways to work around these new changes to provide all clients with ongoing high performance and growth across all their digital marketing campaigns.
Interested? have a look below! #digitalmarketing #digitalmarketingtips #facebookadvertising
https://lnkd.in/g9NB8z7
2 comments
Author:
Tom Flower
Apr 13, 2021 07:33 AM
regular
Emma Shearman has launched SISUU, a meditation, breathwork, and wellness company for all aspects of life from surfing to corporates. I've had the pleasure to partner with her to capture her recent retreats and workshops. Make sure to go check out SISUU (https://lnkd.in/gNdYAKY) and Hermosa Media to see other short films like it (https://lnkd.in/gUfs_j6) #wellness #media #mindfulness #meditation #entrepreneur
0 comments
Author:
Tom Flower